Meeting Title: Weekly Design Meeting Date: 2025-01-07 Meeting participants: Anne, Uttam Kumaran, Ryan Brosas, Connor Fenn


WEBVTT

1 00:01:30.460 00:01:31.979 Connor Fenn: Hey, Ryan? Good morning.

2 00:04:11.030 00:04:12.799 Connor Fenn: Brian. Where is everybody?

3 00:04:15.000 00:04:16.379 Ryan Brosas: I’m not sure.

4 00:04:17.589 00:04:22.029 Ryan Brosas: I’m I will message a thumb.

5 00:04:23.210 00:04:29.039 Connor Fenn: Is it? Is this chat just the website, social and design chat.

6 00:04:30.050 00:04:33.920 Ryan Brosas: Yeah, this is web website. It’s social design.

7 00:04:33.920 00:04:34.480 Connor Fenn: Yeah.

8 00:04:45.700 00:04:47.570 Connor Fenn: I’ll put it in there right now.

9 00:05:24.780 00:05:27.619 Ryan Brosas: Oh, it’s Thomas cobbing.

10 00:05:47.720 00:05:49.970 Uttam Kumaran: Hey, guys? Sorry for the delay.

11 00:05:50.510 00:05:53.110 Ryan Brosas: No good morning.

12 00:05:53.110 00:05:56.640 Uttam Kumaran: Hey? Good morning, Ryan is Halima, and joining.

13 00:05:57.930 00:05:59.850 Ryan Brosas: I’m not really sure.

14 00:06:00.450 00:06:09.609 Ryan Brosas: I haven’t contacted them, I think. Ann is online. I’m not sure if she’s going to join, let me check.

15 00:06:09.780 00:06:12.240 Uttam Kumaran: Yeah. Can you ping both of them in the design channel?

16 00:06:48.060 00:06:50.959 Connor Fenn: You still thinking about making it over here today.

17 00:06:52.330 00:06:54.829 Uttam Kumaran: Yeah, I’ll be there like, around 11 or so.

18 00:06:55.130 00:06:55.810 Connor Fenn: Okay.

19 00:07:22.570 00:07:24.080 Uttam Kumaran: Is is Halim online.

20 00:07:26.820 00:07:31.139 Ryan Brosas: Yeah. He just got online right now.

21 00:07:32.348 00:07:36.929 Ryan Brosas: I already tag them just waiting for their response.

22 00:07:37.150 00:07:40.099 Uttam Kumaran: Okay, cool. Alright. We can probably go into

23 00:07:40.570 00:07:46.822 Uttam Kumaran: content plan for this week. Then, first, st I mainly want to talk about 2 things. First, st I want to talk about

24 00:07:47.460 00:07:56.459 Uttam Kumaran: like the regular company posts. Second, I want to talk about like how we want to structure like deep dive and like more

25 00:07:56.780 00:08:01.469 Uttam Kumaran: post and then I want to talk about like

26 00:08:01.680 00:08:06.030 Uttam Kumaran: planning out personal posts from my account to start with.

27 00:08:06.390 00:08:10.199 Uttam Kumaran: So maybe we can touch on those 3 items, and then I want to see if Aleem and

28 00:08:10.550 00:08:13.869 Uttam Kumaran: and come on, and we can talk about some more design stuff.

29 00:08:28.410 00:08:29.698 Uttam Kumaran: Ryan, you’re on mute.

30 00:08:30.640 00:08:59.980 Ryan Brosas: Sorry. Sorry. Yeah. The content for this week is yeah. It’s already ready. But the only thing that I’m missing out is the deep dive. Which is the relevance? I’m already asked, like the the AI team, if they have, like some sort of documentation, like like Ryan. Doc, already did with with his with his. What they call this

31 00:09:00.770 00:09:07.880 Ryan Brosas: synthetic data data, which is, I already like link in link it to to a reaction post.

32 00:09:08.710 00:09:09.150 Uttam Kumaran: Yeah, just.

33 00:09:09.150 00:09:09.680 Ryan Brosas: Deep dive.

34 00:09:09.680 00:09:12.310 Uttam Kumaran: The deep dive. I want to do a little bit

35 00:09:12.730 00:09:15.419 Uttam Kumaran: like I don’t want it to be AI,

36 00:09:15.590 00:09:36.760 Uttam Kumaran: like, maybe like 10%, we can write with AI. But I actually want it to be written from like a pretty technical standpoint. So the one thing I want to work on is like what the structure for that document is gonna be. So 1st thing is, I can send you several sort of like inspiration articles

37 00:09:36.990 00:09:43.629 Uttam Kumaran: that I think do a really really great job with this this article is not really meant to be like

38 00:09:43.790 00:09:51.569 Uttam Kumaran: great, for, like every audience like our other posts are, it’s supposed to show, like our technical depth and.

39 00:09:51.570 00:09:52.100 Ryan Brosas: Hmm.

40 00:09:52.100 00:09:56.440 Uttam Kumaran: Really demonstrate, like what we think about the tool like. I don’t want to make it

41 00:09:56.560 00:10:04.299 Uttam Kumaran: like kind of like, how the other articles sound where it’s like really high level. I want it to be super technical and pretty deep in order.

42 00:10:04.300 00:10:04.650 Ryan Brosas: Listen.

43 00:10:04.650 00:10:06.680 Uttam Kumaran: Do that. We’re gonna need to.

44 00:10:07.421 00:10:12.070 Uttam Kumaran: You know, get writing from the actual engineers.

45 00:10:12.210 00:10:16.780 Uttam Kumaran: So I want to think about a good process for us to structure those documents.

46 00:10:18.550 00:10:23.760 Uttam Kumaran: What do you think is the best way like, can I send you like 10 or 15 articles.

47 00:10:24.100 00:10:32.440 Uttam Kumaran: and then maybe you can come up with like us, like a like a structure, basically that we can

48 00:10:32.710 00:10:36.167 Uttam Kumaran: basically stress test with one of the engineers.

49 00:10:37.260 00:10:56.433 Uttam Kumaran: like. And again. I don’t want it to be AI written. I want like I’m happy for it to be like proofread at the end by AI like for grammar, and then for some like readability. But I would rather this be like mostly written by the engineer, and really be targeted towards like a technical audience.

50 00:10:57.040 00:10:58.249 Uttam Kumaran: like, what do you think?

51 00:10:59.170 00:11:18.329 Ryan Brosas: Yeah, I think that’s pretty much okay, that’s what I’m currently doing on the synthetic date, the synthetic how we like how we made like, say, synthetic data, which is, I already have the resources I’m just going to like, make some edits.

52 00:11:19.190 00:11:26.220 Uttam Kumaran: Did. Did Ryan? Did Ryan? Did he write that? Or what was your process for that article?

53 00:11:26.660 00:11:38.549 Ryan Brosas: He did some he already, like provided the code on the documentation, and he provided the step by step well, the whole chat

54 00:11:38.930 00:11:41.069 Ryan Brosas: the chat interaction with Claude.

55 00:11:41.752 00:11:44.919 Ryan Brosas: So that’s really what I’m basing with.

56 00:11:45.540 00:12:05.740 Ryan Brosas: So that’s what I’m currently writing right now for that piece. Yeah, I think that’s really the thing that I need is more like the the the process, or as a step by step, that’s why I why, I’m asking for like, you know, a zoom well, a loom video.

57 00:12:06.210 00:12:08.589 Ryan Brosas: yes, something like a screenshot.

58 00:12:09.282 00:12:15.240 Ryan Brosas: That that could, you know provide me some insight, or you know, like

59 00:12:15.420 00:12:18.139 Ryan Brosas: knowledge for the whole process.

60 00:12:19.274 00:12:34.589 Ryan Brosas: If it’s not, I said, Okay, I can get, you know, I’ll research some Youtube video. But that’s really not the the case with it. Because I don’t. Really, we do have our own process, which is really unique.

61 00:12:35.183 00:12:42.480 Ryan Brosas: That’s why I’m asking for like a loom, or, you know, a a screenshot, or, you know, documentation

62 00:12:42.860 00:12:45.779 Ryan Brosas: for the relevance, or in a in.

63 00:12:45.780 00:12:54.169 Uttam Kumaran: But that’s but that I guess that’s what I’m saying is like, what are you gonna do after that you’re gonna use AI to write the article. It’s not gonna have the depth that we need.

64 00:12:54.955 00:13:00.650 Uttam Kumaran: So that’s what I’m saying is like, I don’t want it to be like copy paste documentation.

65 00:13:00.650 00:13:01.040 Ryan Brosas: Sure.

66 00:13:01.040 00:13:13.099 Uttam Kumaran: Screenshots into AI and have it. Write it. It’s not like I’m telling you. When I read it, I’m gonna be like this is this isn’t gonna work. Because and that’s why I want to start 1st from thinking about their structure.

67 00:13:13.330 00:13:19.439 Uttam Kumaran: So I’ll send you like, 10 or 15 of really great like technical write ups.

68 00:13:19.910 00:13:23.909 Uttam Kumaran: I want you to just 1st think about like what the structure is

69 00:13:24.280 00:13:28.439 Uttam Kumaran: like. How do those guys structure the actual like blog post

70 00:13:28.969 00:13:41.109 Uttam Kumaran: and then let’s start there. I want the engineers to write most of it. Either they can do 2 things they can like narrate, or they can like hop on a call and record like talking through it.

71 00:13:41.190 00:14:01.199 Uttam Kumaran: or they can write it. But I want it to be primarily from our engineering voice. Right don’t want. The AI is not going to do a good job at filling in the gaps. Also, it’s like personal to our sort of engineering workflows. So the AI is not going to be able to write like how we used it and everything like it’s going to be really heavily based on

72 00:14:01.440 00:14:10.900 Uttam Kumaran: our experience. So can we start? Can we start that? Maybe you can make a ticket and content for that, just like finalizing the

73 00:14:11.910 00:14:13.950 Uttam Kumaran: the deep dive.

74 00:14:14.900 00:14:21.799 Uttam Kumaran: sort of blog post format. And then maybe we can talk about that either later today or tomorrow.

75 00:14:22.560 00:14:28.440 Ryan Brosas: Sure. Sure. So I’ll just make like a a ticket here on the Content.

76 00:14:29.116 00:14:33.179 Ryan Brosas: I think I’ll be putting it on the content resources.

77 00:14:34.400 00:14:35.060 Uttam Kumaran: Okay.

78 00:14:51.940 00:14:56.130 Uttam Kumaran: okay, great. Let me know when you’re ready. And then we maybe we talk about one more item.

79 00:15:27.210 00:15:28.040 Anne: Hello!

80 00:15:28.440 00:15:29.340 Uttam Kumaran: Tan.

81 00:15:30.610 00:15:32.668 Anne: Alright guys. Sorry I’m late.

82 00:15:34.610 00:15:40.329 Anne: yup, so should I like? Say, my updates.

83 00:15:40.470 00:15:44.200 Uttam Kumaran: Yeah, I guess one more thing on the content side.

84 00:15:45.300 00:15:52.560 Uttam Kumaran: Ryan, I wanna plan out how we’re actually doing posts? Like, from my personal account.

85 00:15:52.760 00:15:55.829 Uttam Kumaran: So can we start creating a couple of

86 00:15:56.430 00:16:05.424 Uttam Kumaran: tickets. There, and I know we did an overview right of like my post. I think I want to plan a couple of types.

87 00:16:08.570 00:16:17.719 Uttam Kumaran: so I don’t know like, what do you think is the best way, like, I want to kind of almost handle it. Similarly to how we’re planning out the the other post. Except in this world, like, I’m gonna

88 00:16:18.040 00:16:22.610 Uttam Kumaran: it’s good. There’s a it’s mainly your job is just to do the scheduling. And then, just like.

89 00:16:23.050 00:16:26.990 Uttam Kumaran: maybe like a proofread. But I don’t want it to be written by AI.

90 00:16:27.959 00:16:30.899 Uttam Kumaran: I want to do all the writing.

91 00:16:31.320 00:16:31.930 Ryan Brosas: Yeah.

92 00:16:31.930 00:16:33.679 Uttam Kumaran: But think of this as like

93 00:16:33.850 00:16:37.989 Uttam Kumaran: it’s the same post that I did in the past, except I just want to try to aim for like

94 00:16:39.020 00:16:42.119 Uttam Kumaran: at at least to start. We aim for 2 a week.

95 00:16:43.340 00:16:49.059 Uttam Kumaran: and most of it is gonna be hinging on like my confidence, and like what we end up writing about.

96 00:16:49.170 00:16:52.200 Uttam Kumaran: But I want to do that. I want to do at least one

97 00:16:55.380 00:16:58.330 Uttam Kumaran: like a repost of our content.

98 00:16:58.480 00:17:05.810 Uttam Kumaran: And then maybe one like organic post like where there’s there’s nothing there’s no like link.

99 00:17:09.950 00:17:33.790 Ryan Brosas: Okay? So the 2 post that we’re going to make for well, reschedule for your link in which is more on like repost and organic posts. So I think for the repost. It’s more like the a blog content that you are interested with, you know, in our in our company. And for organic. It’s more of like, you know a

100 00:17:33.870 00:17:45.933 Ryan Brosas: what you know in your daily stuff or in the company. You know more on the leadership stuff. You can, or you can post that. Or you know more of, like

101 00:17:46.800 00:17:52.549 Ryan Brosas: personal, like personal developments or something. And that’s the stuff that I, you know.

102 00:17:53.870 00:18:01.410 Ryan Brosas: I’m thinking, with the organic or more of like, you know your opinion on the

103 00:18:01.943 00:18:08.119 Ryan Brosas: on the you know AI stuff or the data stuff that you know it’s happening right now on.

104 00:18:10.440 00:18:16.269 Uttam Kumaran: So can we just create those content like, can we create those as part of the content schedule.

105 00:18:16.840 00:18:17.350 Ryan Brosas: We can. Yeah.

106 00:18:17.350 00:18:18.799 Uttam Kumaran: To do them this week.

107 00:18:22.630 00:18:25.049 Uttam Kumaran: So are you gonna make like a new content type.

108 00:18:27.375 00:18:36.630 Ryan Brosas: Yeah, I’ll be creating one. And you know, I’m just documenting it with on the personal linking. So I can make it later.

109 00:18:38.380 00:18:39.839 Uttam Kumaran: And then, are you gonna

110 00:18:40.020 00:18:44.729 Uttam Kumaran: are you gonna post that? I guess you can log in and post. So you don’t need to use buffer necessarily. But

111 00:18:49.270 00:18:50.070 Uttam Kumaran: okay.

112 00:18:51.180 00:18:56.430 Uttam Kumaran: cool. So why don’t maybe just follow up with me later today, once you have those items and I can review.

113 00:18:57.780 00:19:01.459 Ryan Brosas: Yes, we’ll do. I’ll be forwarding it to you later.

114 00:19:01.640 00:19:07.920 Uttam Kumaran: Okay, okay, okay, cool. And yeah, we can move on to design stuff.

115 00:19:12.570 00:19:20.189 Anne: Yeah, so from my side, I already saw the comments in the event data modeling.

116 00:19:20.600 00:19:24.950 Anne: So I’m just going to update some of the text.

117 00:19:27.038 00:19:32.335 Anne: and then and also the icons, and of course, some

118 00:19:33.530 00:19:44.150 Anne: blog posts and carousel. It’s already done, except for the post for the January 14th blog posts. Yeah.

119 00:19:45.200 00:19:51.819 Anne: And then, are we still meeting later for the okay? Okay?

120 00:19:52.130 00:19:53.790 Uttam Kumaran: Does that? Does that still work.

121 00:19:55.178 00:20:00.760 Anne: Yep, yep, maybe I’ll just take enough 1st later before our meeting. Yeah.

122 00:20:00.960 00:20:04.939 Anne: Since it’s around 2 am. Here. Yeah.

123 00:20:05.200 00:20:10.189 Uttam Kumaran: Yeah, thank you. I know I just wanted to. We’ve been. We’ve been spending a lot of time like

124 00:20:10.300 00:20:11.980 Uttam Kumaran: back and forth on

125 00:20:12.620 00:20:19.120 Uttam Kumaran: the the deck. And I just like, I just think we need to meet to sort of finalize.

126 00:20:19.610 00:20:19.970 Anne: Okay.

127 00:20:19.970 00:20:20.810 Uttam Kumaran: Things.

128 00:20:20.940 00:20:25.340 Uttam Kumaran: So yeah. And I’ve been, basically.

129 00:20:26.070 00:20:33.080 Uttam Kumaran: I’ve been in meetings most mornings. So it’s been it’s been hard to get time. So if that works for you, I really appreciate it.

130 00:20:33.910 00:20:41.560 Anne: Yep, yep, I’m sorry. I’m not. Really that active late, because, you know I’ve been running

131 00:20:41.900 00:20:45.189 Anne: back and forth from my house and the hospital, so.

132 00:20:45.190 00:20:49.799 Uttam Kumaran: No, no, no, that’s totally fine. Yeah. If that time works, I just wanna make sure you have enough

133 00:20:50.150 00:20:57.280 Uttam Kumaran: stuff like, I feel like I’m the blocker and I haven’t been able to like sort of get my thoughts on like out on what

134 00:20:57.560 00:21:01.989 Uttam Kumaran: we needed for the deck, and sort of do a little bit of a walkthrough with you, so

135 00:21:02.290 00:21:06.290 Uttam Kumaran: I think that time should be enough for us.

136 00:21:07.380 00:21:10.250 Anne: Yep, yep, so I’ll just

137 00:21:10.400 00:21:16.130 Anne: later update some of the text that I have, and then I’ll ask later

138 00:21:17.310 00:21:20.779 Anne: about the deck because I haven’t seen the full

139 00:21:21.540 00:21:26.670 Anne: like, because I’ve just reading an email. So yep.

140 00:21:27.070 00:21:28.270 Uttam Kumaran: Okay. Okay.

141 00:21:28.640 00:21:31.389 Anne: I’ll just meet later.

142 00:21:32.040 00:21:32.530 Uttam Kumaran: Okay.

143 00:21:33.640 00:21:35.769 Anne: Think that’s all for me.

144 00:21:36.150 00:21:37.339 Anne: Thank you.

145 00:21:37.510 00:21:52.086 Uttam Kumaran: Okay, and then a couple of other items on the design side. So one I have to talk to Halim about he’s gonna be adding the newsletter to the blog as a separate tab. So I’m looking forward to that. I also want to create

146 00:21:53.140 00:22:03.219 Uttam Kumaran: single newsletter sign up page where people can go and

147 00:22:03.610 00:22:05.949 Uttam Kumaran: sign up for the newsletter almost like

148 00:22:06.180 00:22:10.110 Uttam Kumaran: similar to the magic link for behive

149 00:22:10.733 00:22:16.473 Uttam Kumaran: so I’m gonna work. I’m gonna work with him on that

150 00:22:18.550 00:22:20.169 Uttam Kumaran: Otherwise, I think

151 00:22:22.040 00:22:27.290 Uttam Kumaran: there’s just a couple of items we’re I mean, we’re still, I think, gonna try to plan out

152 00:22:27.440 00:22:31.750 Uttam Kumaran: later this month. The biggest priority right now is all the sales materials.

153 00:22:31.870 00:22:38.120 Uttam Kumaran: especially for me, Robert and Connor on the sales side. So we kind of moved a little bit of our stuff back.

154 00:22:39.043 00:22:39.816 Uttam Kumaran: However,

155 00:22:41.671 00:23:05.428 Uttam Kumaran: Miguel is actively working on the demo, like, basically adding Demos to like a site that we’re gonna we could end up redesigning and putting up on our site. So I’m excited. For that soon. That’ll hit a couple of items, and then I definitely want to talk a little bit about

156 00:23:05.990 00:23:07.410 Uttam Kumaran: how we get a few.

157 00:23:07.880 00:23:16.019 Uttam Kumaran: Once we’re getting. Once we get through all the sales, materials and decks, we’ll then go back and we can do the we can do a bit of work on the homepage

158 00:23:18.270 00:23:22.438 Uttam Kumaran: So excited for that. I think. Lastly,

159 00:23:24.110 00:23:25.090 Uttam Kumaran: I know.

160 00:23:25.820 00:23:32.659 Uttam Kumaran: Ryan. We talked a little bit about the keyword research that you did. But maybe we can just wait until the next

161 00:23:32.940 00:23:37.570 Uttam Kumaran: SEO meeting to chat about like how that’s going.

162 00:23:37.967 00:23:43.320 Uttam Kumaran: And then I think, sometime this week before Friday, I want to look at metrics with you across the board

163 00:23:43.500 00:23:45.950 Uttam Kumaran: that way. We can present that on Friday.

164 00:23:46.713 00:23:50.760 Uttam Kumaran: So let’s let’s plan that out.

165 00:23:52.020 00:24:02.839 Ryan Brosas: Yeah. So I’m planning to like increase the volume for the blog post, because, you know, if the the keywords for q. 1

166 00:24:03.264 00:24:23.720 Ryan Brosas: it. We already have those, and it quite. You know, it’s quite large keywords, and I think if we can wrap up to like, you know, for the next week we can wrap up to 5. Then we can in the next. In the next next week we can, you know, wrap up the blog post to 7 7 blog post a week.

167 00:24:24.275 00:24:28.330 Ryan Brosas: Because, you know, we we needed to maximize the the

168 00:24:28.510 00:24:41.840 Ryan Brosas: the you know the our daily, or you know, like increasing our volume on the content side as we are targeting like a a thousand of you know, subscriber on the end of the q. 1.

169 00:24:42.330 00:24:46.989 Uttam Kumaran: Yeah, it looks like we got a we got a couple of people that are coming in through the

170 00:24:48.777 00:24:50.600 Uttam Kumaran: sign up. So.

171 00:24:51.180 00:24:55.470 Uttam Kumaran: We got a couple. But yeah, I want to talk about how we hit that goal. So.

172 00:25:00.430 00:25:03.050 Uttam Kumaran: okay, great anything else.

173 00:25:07.840 00:25:08.700 Uttam Kumaran: Alright.

174 00:25:09.164 00:25:11.805 Uttam Kumaran: Yeah, I guess, Brian, I look forward to hearing about

175 00:25:12.280 00:25:17.580 Uttam Kumaran: the deep dive format and then the personal post. And then yeah, and look forward to chatting. Later.

176 00:25:18.420 00:25:19.080 Ryan Brosas: Sure. Sure.

177 00:25:19.080 00:25:21.079 Ryan Brosas: Yeah, thank you so much.

178 00:25:22.070 00:25:22.780 Uttam Kumaran: Bye.