2025-01-03_uttamben_092a0e29

Meeting Title: Uttam_Ben Date: 2025-01-03 Meeting participants: Ben Steinberg, Uttam Kumaran

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WEBVTT

1 00:01:39.300 ⇒ 00:01:40.310 Uttam Kumaran: Yo.

2 00:01:42.040 ⇒ 00:01:43.189 Uttam Kumaran: Oh, he’s not here.

3 00:01:45.840 ⇒ 00:01:48.600 Uttam Kumaran: Yeah. So, my friend Ben I worked with in my flow code.

4 00:01:49.350 ⇒ 00:01:53.429 Uttam Kumaran: He ran like all the marketing dollars like a couple of 1 million a month.

5 00:01:53.690 ⇒ 00:02:02.020 Uttam Kumaran: and he worked for and push. It’s a big like marketing agency. He actually works for this company fanstake you. Maybe it actually could be pretty interesting to you.

6 00:02:02.350 ⇒ 00:02:04.310 Uttam Kumaran: I’m trying to think straight up, though.

7 00:02:05.035 ⇒ 00:02:11.270 Uttam Kumaran: Basically, you can recruit to have your your team buy like a player, basically, or something like

8 00:02:11.830 ⇒ 00:02:16.679 Uttam Kumaran: you can pitch in money. They see the idea. And now the idea is like you

9 00:02:16.890 ⇒ 00:02:28.260 Uttam Kumaran: fans put in money to a player. And then it basically sits in escrow. And then basically, that player can decide to go to the team. And when it’s when he goes, the money like goes to him, or something like that.

10 00:02:28.420 ⇒ 00:02:37.688 Uttam Kumaran: like they’re found. The fan base can raise money to like move someone to the team. And it’s taking advantage, like,

11 00:02:39.740 ⇒ 00:02:44.880 Uttam Kumaran: So it’s like people contributing to get people on their team.

12 00:02:45.790 ⇒ 00:02:50.719 Uttam Kumaran: I don’t know how it’s. I mean, they basically just launched contributions actually goes through that

13 00:02:50.860 ⇒ 00:02:53.620 Uttam Kumaran: they basically lock. Yeah, see, he says, like.

14 00:02:54.420 ⇒ 00:03:00.040 Uttam Kumaran: Arch Manning has a hundred grand going to Tennessee. There’s no way.

15 00:03:00.400 ⇒ 00:03:08.860 Uttam Kumaran: And he makes a hundred grand like what happens to all those people’s money. If they don’t go there, I think they return it back. Oh, it gets returned back. Yeah.

16 00:03:10.340 ⇒ 00:03:14.809 Uttam Kumaran: Oh, that’s good. Then how does the fancy? They just get a percentage. Okay, it goes there.

17 00:03:15.250 ⇒ 00:03:20.120 Uttam Kumaran: I think. So I wanna ask them again. Now that they launched

18 00:03:26.970 ⇒ 00:03:32.630 Uttam Kumaran: that company that I was talking about that I want to really strategize on. It’s called Bayron.

19 00:03:33.040 ⇒ 00:03:36.890 Uttam Kumaran: Oh, yes, I sent it VEYR ON.

20 00:03:41.960 ⇒ 00:03:44.040 Uttam Kumaran: But it kind of real estate.

21 00:03:46.330 ⇒ 00:03:47.290 Uttam Kumaran: Yeah. Well.

22 00:04:39.690 ⇒ 00:04:42.530 Uttam Kumaran: yeah, dude look, Barron uses analytical tools.

23 00:04:42.910 ⇒ 00:04:45.490 Uttam Kumaran: identify and select areas for concentration.

24 00:04:46.650 ⇒ 00:04:48.150 Uttam Kumaran: It’s okay. What?

25 00:04:48.460 ⇒ 00:04:55.160 Uttam Kumaran: Alright, this is more about like, they want to invest. Put some Dei focus interesting?

26 00:05:02.790 ⇒ 00:05:03.770 Uttam Kumaran: Yeah. I mean, I’m

27 00:05:04.170 ⇒ 00:05:09.629 Uttam Kumaran: I’m sure that they’re using data, not only on like trying to figure out what to buy, but then on like.

28 00:05:10.740 ⇒ 00:05:20.709 Uttam Kumaran: So how would you like do initial outreach to him like from this? I mean one? I would I would you have a lot of background in real estate. You should totally say that I’m was that we work

29 00:05:21.664 ⇒ 00:05:24.960 Uttam Kumaran: so we like we. We’ve done a lot of work on it.

30 00:05:25.910 ⇒ 00:05:27.380 Uttam Kumaran: Commercial, real estate data.

31 00:05:27.540 ⇒ 00:05:31.870 Uttam Kumaran: And that’s like, if they’re interested. Like, I could talk for for a long time about basically how we

32 00:05:32.490 ⇒ 00:05:45.630 Uttam Kumaran: how we like looked at lease data, how we, how we bought buildings, how we furnish them everything. But I don’t know. That could be a good thing. Ceos used to work data. We work blah blah. And then

33 00:05:45.910 ⇒ 00:05:46.950 Uttam Kumaran: there’s probably

34 00:05:47.210 ⇒ 00:05:53.669 Uttam Kumaran: some way to pivot that to thinking about like, we wanted to talk to you about what metrics matter, what data could be interesting, or how you guys use data

35 00:05:54.080 ⇒ 00:05:57.780 Uttam Kumaran: that could be, gosh, how do you guys use data with process basically or something?

36 00:05:58.650 ⇒ 00:05:59.650 Uttam Kumaran: Yo.

37 00:06:00.140 ⇒ 00:06:01.080 Ben Steinberg: Yeah.

38 00:06:01.370 ⇒ 00:06:05.040 Uttam Kumaran: What up dude this is, Connor. By the way, Connor.

39 00:06:05.270 ⇒ 00:06:10.680 Uttam Kumaran: honor is a good friend of mine. It’s just started this week formally working at Brainforge on the sales side. So.

40 00:06:10.680 ⇒ 00:06:14.649 Uttam Kumaran: oh, hell, yeah. Dude congrats someone here in Austin to work with.

41 00:06:15.050 ⇒ 00:06:16.980 Ben Steinberg: Sick. That’s like half the battle right.

42 00:06:17.275 ⇒ 00:06:19.344 Uttam Kumaran: But I thought it. I thought it.

43 00:06:20.270 ⇒ 00:06:24.210 Uttam Kumaran: I thought this would be a fun call for him to listen in on for us to just chit chat.

44 00:06:24.500 ⇒ 00:06:25.610 Ben Steinberg: Yeah. Why not?

45 00:06:25.610 ⇒ 00:06:27.749 Uttam Kumaran: I was just not. We’re just talking about fan steak, dude.

46 00:06:27.750 ⇒ 00:06:30.570 Ben Steinberg: Make new friends nice to meet you, dude.

47 00:06:30.570 ⇒ 00:06:38.549 Uttam Kumaran: Yeah. Nice to meet you, too. So what is this about the donation piece like, what can you explain that like on Fan? It said, What is fans? Take a donation

48 00:06:39.290 ⇒ 00:06:44.480 Uttam Kumaran: on the marketing like on the on the marketing side. It says it’s it basically says, like.

49 00:06:44.480 ⇒ 00:06:45.630 Ben Steinberg: Where are you looking.

50 00:06:45.850 ⇒ 00:06:48.860 Uttam Kumaran: Dot com slash, mark slash! Welcome!

51 00:06:49.450 ⇒ 00:06:51.770 Uttam Kumaran: fancy.com slash, welcome.

52 00:06:52.750 ⇒ 00:06:56.559 Ben Steinberg: Am I paying fan steak? Or is this a donation?

53 00:06:57.430 ⇒ 00:07:20.984 Ben Steinberg: Where does it say it says the word donation on our site? Oh, am I paying? Yeah, I think I think that’s just some of the FAQ questions I’m like, honestly, like, I was not like. So so involved with some of the website stuff because we had like, had this guy contracted for it. And now our stage is like building out our data and infrastructure like dude. We’ve been just flying blind pretty much.

54 00:07:21.510 ⇒ 00:07:34.269 Ben Steinberg: we’re using post hog mainly using Utm sources. But a lot of our stuff that’s been successful so far has been influencer, and we don’t have any promo codes, or like any attribution for influencer. So it’s just like fuck like.

55 00:07:34.640 ⇒ 00:07:37.000 Uttam Kumaran: Are you running those purchases, or why why not.

56 00:07:38.380 ⇒ 00:07:46.429 Ben Steinberg: I’m I’m pretty much running. It’s kind of similar to flow code in that sense of like I don’t. But I don’t have an Andrew, and I’m.

57 00:07:46.430 ⇒ 00:07:46.980 Uttam Kumaran: It’s kind of.

58 00:07:47.200 ⇒ 00:07:49.770 Ben Steinberg: Doing it all, including organic. So there’s no.

59 00:07:49.770 ⇒ 00:07:52.189 Uttam Kumaran: Yeah. Well, how’d it go? How did like the whole launch go.

60 00:07:53.219 ⇒ 00:07:57.690 Ben Steinberg: I think like launch went like kind of on par with expectations of like

61 00:07:57.860 ⇒ 00:08:06.019 Ben Steinberg: friends. Family, all put in some money. The bigger thing was, I had this video hit a million and a half views. It was like a 600 buck video dude

62 00:08:06.562 ⇒ 00:08:09.890 Ben Steinberg: and that got like we. That was where we got streamed.

63 00:08:10.335 ⇒ 00:08:10.780 Uttam Kumaran: All.

64 00:08:11.963 ⇒ 00:08:13.389 Ben Steinberg: Instagram, reels.

65 00:08:13.810 ⇒ 00:08:14.960 Uttam Kumaran: But can you text me.

66 00:08:15.190 ⇒ 00:08:15.565 Ben Steinberg: Yeah.

67 00:08:15.940 ⇒ 00:08:16.760 Uttam Kumaran: On, the.

68 00:08:17.740 ⇒ 00:08:22.529 Ben Steinberg: That’s how we got. And it was like a little bit of like a founder story, really good edits. But that was how we got

69 00:08:24.410 ⇒ 00:08:28.999 Ben Steinberg: like our first, st like set of like strangers staking

70 00:08:29.930 ⇒ 00:08:31.589 Uttam Kumaran: 1.5 million. Okay, wow.

71 00:08:32.340 ⇒ 00:08:33.479 Ben Steinberg: Did you see it?

72 00:08:33.480 ⇒ 00:08:34.639 Uttam Kumaran: Yeah, yeah.

73 00:08:35.309 ⇒ 00:08:53.290 Ben Steinberg: So like that. That was like pretty cool to just like, you know, only spending like 5 grand across a few influencers. Meanwhile my influencer contractor cost me fucking 5 grand so like I need to give her more budget. As we build out the analytics and stuff like that. Again, we really need promo codes or something.

74 00:08:54.700 ⇒ 00:09:12.790 Ben Steinberg: and yeah, you know, it’s always like different personalities when it comes to like product and tech with like how organized or lack of organized they want to be, and they can do things. They don’t have time to do things. And I’ve mentioned you already on the call. I was like, I got a data engineer that could do all this stuff for us. You say the word because it’s it’s just kind of frustrating when you can’t do your job.

75 00:09:12.790 ⇒ 00:09:15.059 Uttam Kumaran: Probably the same shit as usual. Right?

76 00:09:15.060 ⇒ 00:09:25.839 Ben Steinberg: Well, Dude, I just want the same things we’ve already done before, and it’s like, I don’t want anything ground breaking. I want a basic conversion rates. I want basic spend integration, join my spend to my Utm source with the product data.

77 00:09:25.840 ⇒ 00:09:34.040 Uttam Kumaran: Yeah 1 million dollar check from Linkedin into the solution to college football’s biggest problem. Let me explain. See, even though it’s not

78 00:09:34.590 ⇒ 00:09:35.430 Uttam Kumaran: no.

79 00:09:36.600 ⇒ 00:09:37.379 Ben Steinberg: Do it on our team.

80 00:09:38.690 ⇒ 00:09:39.200 Uttam Kumaran: And yeah.

81 00:09:39.200 ⇒ 00:09:39.569 Ben Steinberg: Be like.

82 00:09:39.570 ⇒ 00:10:04.540 Uttam Kumaran: Aren’t willing to put up the money to land top recruits or talent from the transfer portal. Then there’s nothing fans can really do about it until now. That’s because, along with former Stanford offensive lineman, Andrew Phillips, co-founders, Greg, Alex. And Donnie, who all met in the early 2,010 S. When they sold their Ad. Tech company to Linkedin for 175 million dollars, just launched their newest platform that allows fans to act as boosters for their own team. It’s called Fan Stake, and the premise is actually really simple. You just pick your team

83 00:10:04.540 ⇒ 00:10:28.609 Uttam Kumaran: scroll through current players, top high school recruits or prospective transfers, and stake as little as $5 to convince them to come to your school. If that player ends up committing, then all of the money that’s been pledged through fanstake gets pulled together and paid to the player via an nil team. But if that player doesn’t pick your school, then you get your money? No questions asked before launching last month. Fanstake already raised 3 million dollars from venture capital firms officially becoming the

84 00:10:28.610 ⇒ 00:10:32.490 Uttam Kumaran: 1st ever competitive fan driven nal platform. That was a while. Bro.

85 00:10:33.570 ⇒ 00:10:34.530 Ben Steinberg: Good. I had a.

86 00:10:34.530 ⇒ 00:10:37.759 Uttam Kumaran: It’s sick dude, this kind of went, this pretty went pretty viral. It’s sick.

87 00:10:37.760 ⇒ 00:10:50.038 Ben Steinberg: Good. Yeah. And it’s just like one like. So now, I’m like, okay, I want a better measurement around that stuff. I’m not gonna let that like prevent me from doing more deals and stuff. This week’s been tough the last 2 weeks. No one’s answering, but

88 00:10:50.660 ⇒ 00:10:59.529 Ben Steinberg: it was good to like get some traction, for, like the 1st college football portal when we’ve been live for a month. It’s also dude. It’s led to so much of that investor like attraction.

89 00:10:59.530 ⇒ 00:11:01.439 Uttam Kumaran: That’s well, that’s the big thing like.

90 00:11:01.440 ⇒ 00:11:02.559 Ben Steinberg: Dude. We could just send that.

91 00:11:02.560 ⇒ 00:11:02.949 Uttam Kumaran: There you go!

92 00:11:02.950 ⇒ 00:11:20.700 Ben Steinberg: Necessary. And they’re like, Okay, product market fit, great or some degree like, there’s something there. In the comments like positive comments, negative comments. But yeah, I mean, I just feel like it’s silly to keep doing deals like this without any sort of like upper funnel attribution like we can’t just rely on a link in Bio. I don’t think.

93 00:11:21.470 ⇒ 00:11:25.599 Uttam Kumaran: Well, you’re looking just purely at signups, or are you looking at money to? And both.

94 00:11:26.650 ⇒ 00:11:30.939 Ben Steinberg: Like I mean leads, stakes, stake.

95 00:11:31.270 ⇒ 00:11:51.610 Ben Steinberg: revenue or dollars. Those are like the 3 main ones. How many people emails are we getting? How many people are purchasing, making a stake, and obviously the events leading up to that in between lead and stake. And then how many how much dollars are we getting? And average dollars and and all that? You know I’m not even look. I’m like looking for fucking one on one right now.

96 00:11:52.400 ⇒ 00:11:56.150 Uttam Kumaran: Does the product look good? It kind of looks like it’s probably not that good.

97 00:11:57.286 ⇒ 00:12:01.230 Ben Steinberg: It like glitches a little bit on me sometimes, and that’s where I’m trying to like

98 00:12:02.284 ⇒ 00:12:04.059 Ben Steinberg: that’s, you know, not.

99 00:12:04.060 ⇒ 00:12:10.069 Uttam Kumaran: I mean, I would say, the marketing website, is it? Okay?

100 00:12:10.420 ⇒ 00:12:11.560 Ben Steinberg: I think it’s okay, too. I.

101 00:12:11.560 ⇒ 00:12:13.540 Uttam Kumaran: I think it’s too complicated. Bro.

102 00:12:13.910 ⇒ 00:12:16.249 Uttam Kumaran: Bro, you you’re trying to get money from, like.

103 00:12:17.040 ⇒ 00:12:22.810 Uttam Kumaran: you know, like, go to the bar, go to the sports bar, and you’re trying to get money from those guys.

104 00:12:25.010 ⇒ 00:12:28.460 Uttam Kumaran: I feel like when they log in here. They may not fucking. Get it, you know.

105 00:12:29.030 ⇒ 00:12:31.559 Ben Steinberg: Yeah. And that’s that’s, you know.

106 00:12:31.560 ⇒ 00:12:35.670 Uttam Kumaran: You’re not running. You’re not doing the web copy you’re just doing pay media.

107 00:12:35.850 ⇒ 00:12:45.749 Ben Steinberg: I’m mainly doing paid media paid media. I do want to start like getting more involved in that, and like building out just like a couple of different sub domains to just test, you know. Just run some split tests and stuff.

108 00:12:46.020 ⇒ 00:12:48.259 Uttam Kumaran: Yes, 100%.

109 00:12:48.260 ⇒ 00:12:54.749 Ben Steinberg: Yeah, like looking to get more involved in landing page, less so on the product, because, like, there’s just

110 00:12:56.100 ⇒ 00:13:02.179 Ben Steinberg: the kitchen. And I’m like dude when we last worked together. I had no idea how to like pick battles or not.

111 00:13:02.330 ⇒ 00:13:03.020 Ben Steinberg: You know.

112 00:13:03.020 ⇒ 00:13:04.100 Uttam Kumaran: No, I’m aware.

113 00:13:04.100 ⇒ 00:13:08.850 Ben Steinberg: Every single battle anytime. I had an opinion, and like, now I’m like, but you guys.

114 00:13:08.850 ⇒ 00:13:16.480 Uttam Kumaran: It doesn’t matter whether you picked about like. It doesn’t matter at some point. You just gotta do what your job is and then pick the right ones

115 00:13:16.970 ⇒ 00:13:21.010 Uttam Kumaran: to win for yourself, and then get the win for the company. But some stuff is just.

116 00:13:21.010 ⇒ 00:13:26.133 Ben Steinberg: I like actual equity here, which is nice. I have like a percent

117 00:13:26.500 ⇒ 00:13:27.090 Uttam Kumaran: Like, okay.

118 00:13:27.090 ⇒ 00:13:31.624 Ben Steinberg: So I’m like like that’s at least keeps me a little motivated.

119 00:13:32.380 ⇒ 00:13:34.780 Uttam Kumaran: Yeah, I feel like someone would totally buy you guys.

120 00:13:35.010 ⇒ 00:13:52.250 Ben Steinberg: Well, that’s it. It’s like dude, I mean, the economics are fucking like I I would just talk got off the call, and I told this guy I was like, do you think too much about the economics? And like you’re, you’re good at math, like it’s not pretty, because think about it. We raised 30 grand for a basketball player to go to 3 different schools. So it’s 10 grand to pop for each school, and those fan bases.

121 00:13:53.040 ⇒ 00:14:08.140 Ben Steinberg: and the athlete actually accepts the offer, and it’s a successful stake, and they go to Florida, and they take the 10 grand. We make 7% off that 700 bucks. You know how much money it’s gonna cost to raise that type of capital. So we’re definitely have to rely.

122 00:14:08.140 ⇒ 00:14:11.449 Uttam Kumaran: So what? So tell me, do you guys get to invest the money while you have it, though.

123 00:14:12.360 ⇒ 00:14:13.190 Ben Steinberg: Yes.

124 00:14:13.580 ⇒ 00:14:16.859 Uttam Kumaran: So you make interest, brother, I mean, you’re making 5% like.

125 00:14:17.270 ⇒ 00:14:25.726 Ben Steinberg: Yes, eventually, for, like large investments, we want to offer like interest, and like lock in rates, almost like Cds, and like be a little Fintechy

126 00:14:26.040 ⇒ 00:14:28.920 Uttam Kumaran: There’s no I mean, that’s like there’s no way I feel like that happened.

127 00:14:28.920 ⇒ 00:14:30.449 Ben Steinberg: No, that would all be like that.

128 00:14:30.450 ⇒ 00:14:32.059 Uttam Kumaran: It’s a good dream. It’s a good dream.

129 00:14:32.060 ⇒ 00:14:42.219 Ben Steinberg: I’m gonna I mean, did one person put in 4,500 bucks for 3 Tcu women’s basketball players? It’s it’s just figuring out like the balance between, like people who, like their teams.

130 00:14:42.220 ⇒ 00:14:50.069 Uttam Kumaran: Dude. You should call that guy or girl and have them make some fucking content. Be like, I just put 5 K. On this person. You know what I mean. Like.

131 00:14:50.070 ⇒ 00:14:50.900 Ben Steinberg: Yeah.

132 00:14:51.070 ⇒ 00:14:53.190 Uttam Kumaran: That person just put 5 k down

133 00:14:53.700 ⇒ 00:14:58.535 Uttam Kumaran: like you can basically match their bet or something. And like, also do, the other thing is

134 00:14:59.350 ⇒ 00:15:03.380 Uttam Kumaran: I feel like, wait. Is that what he needs? It’s like creators.

135 00:15:03.480 ⇒ 00:15:10.579 Uttam Kumaran: Yeah. So Ben, do you wanna explain? Like what I kind of told them so Ben manages all their paid media. Ben is like a

136 00:15:10.760 ⇒ 00:15:16.207 Uttam Kumaran: paid media influencer. Ugc, digital ads, like, yeah.

137 00:15:16.640 ⇒ 00:15:18.080 Ben Steinberg: I’m like an organic social guy.

138 00:15:18.667 ⇒ 00:15:22.190 Uttam Kumaran: He’s just like the smartest person.

139 00:15:22.558 ⇒ 00:15:27.220 Uttam Kumaran: That’s what she does. Yeah, I was gonna tell her, but I don’t know. I don’t know if.

140 00:15:27.330 ⇒ 00:15:38.080 Uttam Kumaran: but I don’t know if that’s the right audience, right like no, they do everything they do all sorts. No, but Ben had. I’m sure you have a bunch of people. You you probably have a bunch of agency you go to for Ugc stuff.

141 00:15:38.420 ⇒ 00:15:40.897 Ben Steinberg: So. So right now we have

142 00:15:41.470 ⇒ 00:16:10.669 Ben Steinberg: like an influencer contractor, because we want to put a lot of money towards influencers and those influencers. We’re just kind of like paying them for paid paid rights. It’s not like, so so optimized for direct response or anything. And then, yeah, going to be looking to layer in more like Dr. Ugc. Type stuff don’t have actually don’t have like the perfect partner in place. I talked to these kids yesterday that run something called today sports. They have, like a couple of 100,000 followers across a couple of different channels, but they do all like man on the street content. So I think I’m going to get a ton of that.

143 00:16:11.608 ⇒ 00:16:14.329 Ben Steinberg: Yeah, there’s there’s there’s room. I’m open.

144 00:16:15.900 ⇒ 00:16:20.719 Uttam Kumaran: Yeah, maybe I should. I should ask her for her, like whatever the agency website is.

145 00:16:21.200 ⇒ 00:16:22.290 Ben Steinberg: I’d be happy.

146 00:16:22.868 ⇒ 00:16:28.079 Ben Steinberg: They do like all the C. 4 company marketing.

147 00:16:28.080 ⇒ 00:16:32.599 Ben Steinberg: I would say my blocker right, or like the the tougher part right now for me is

148 00:16:32.700 ⇒ 00:16:37.649 Ben Steinberg: to like, write strong creative briefs. I just don’t have that time. And so

149 00:16:37.950 ⇒ 00:16:58.558 Ben Steinberg: I need like a little bit of a creative strategist as well as someone who could put it together and not charge me 6 grand for 2 videos, you know. Because people are nuts out here and like it’s cool like, Hey, you guys go be nuts and like have a cool business. But like those businesses when they charge, an arm and a leg are like the lowest retention businesses ever, and they just churn clients, and they hop from

150 00:16:58.960 ⇒ 00:17:06.400 Ben Steinberg: you know, like you. I bet you you could talk to the job, you guys about it, and like they’ll tell you the same fucking thing is like you just fucking hopped 80.

151 00:17:06.400 ⇒ 00:17:11.129 Uttam Kumaran: Because there’s only a few companies that’s winning. That’s why these people don’t want to track numbers.

152 00:17:11.130 ⇒ 00:17:11.540 Ben Steinberg: They’re really.

153 00:17:11.540 ⇒ 00:17:14.829 Uttam Kumaran: You would be like this is ass. You didn’t drive any sign ups.

154 00:17:14.839 ⇒ 00:17:38.269 Ben Steinberg: Yeah, a lot of Ugc is like, really greedy because it like, especially the people who have the media buying background. Because I’ve like shared that same greed at points where it’s like, my video is driving all of your stuff. And it’s because you have a strong video. It’s like, guess what dude? We’re going to get a strong video whether you do it or someone else does it like, you’re not the person that can come up with the idea. So it’s just about finding a way to resource it. I’m talking with actually a creative strategist that I might just give like

155 00:17:38.409 ⇒ 00:17:53.569 Ben Steinberg: 10 HA week for 500 bucks or something like that, and just be like, I have design resources, and I have influencers that can make the content I want, and are like attuned to sports. I just need to kind of bridge that gap, because I keep saying, Yeah, I’ll write some briefs tonight, and then I don’t.

156 00:17:54.690 ⇒ 00:17:55.600 Uttam Kumaran: In the morning.

157 00:17:56.120 ⇒ 00:18:03.290 Ben Steinberg: I know it’s it’s it’s moving. I need to do it on like a Sunday. There’s dude. This is. This is my life right now is just post. It notes.

158 00:18:03.730 ⇒ 00:18:04.389 Uttam Kumaran: Yeah, yeah.

159 00:18:04.390 ⇒ 00:18:13.840 Ben Steinberg: No, it’s busy, but it’s fun dude, and like genuinely cause like there were times with local. We are having a lot of fun. Then there are times like, what the fuck are we doing working on a QR code? And it’s like.

160 00:18:13.840 ⇒ 00:18:21.620 Uttam Kumaran: Dude. This is a great market dude. I think this is where you should be with sports so like you could pivot this into something, I also think, like

161 00:18:21.750 ⇒ 00:18:28.190 Uttam Kumaran: Nl, this money there we’ll find a way to clamp down on it later. But right now it’s booming like.

162 00:18:28.190 ⇒ 00:18:32.120 Ben Steinberg: Dude. Yeah, what? What I want to do, what I want to. I wanna like this is the first.st

163 00:18:32.120 ⇒ 00:18:40.129 Uttam Kumaran: I don’t get the comments, because people are already wasting so much money on gambling, with no return.

164 00:18:40.130 ⇒ 00:19:08.850 Ben Steinberg: Dude. That’s why I was talking to these kids yesterday, and they were talking about like they want to do events on college campuses. And I was like, Yeah, I’m into that. But like would maybe want to try and like loop in alumni, or like, go to games and stand not near the student section. You’re like more of the wealthier alumni. But he was telling me, you know all his friends $10 parlays, and he was like, like, let us run it. Let us try this. And I was like, Okay, I think when people are coming to me like very confidently, with like a plan of attack that’s like super cohesive of what they can do. It’s such an easy sell. Where? Like, if you’re like.

165 00:19:08.850 ⇒ 00:19:13.289 Ben Steinberg: Hey, this is, we do all this sorts of stuff. What do you want? I’m like, I don’t wanna fucking. Think about what I need.

166 00:19:13.290 ⇒ 00:19:14.960 Uttam Kumaran: I agree? I agree, yeah.

167 00:19:14.960 ⇒ 00:19:16.189 Ben Steinberg: Like you’re like, here’s this like.

168 00:19:16.190 ⇒ 00:19:17.110 Uttam Kumaran: And just keep doing.

169 00:19:17.110 ⇒ 00:19:20.450 Ben Steinberg: Yeah, I mean, you’re selling. So you know, it’s like, here’s what I’ll do for you. And.

170 00:19:20.450 ⇒ 00:19:23.099 Uttam Kumaran: No, but also a lot of people. They do that they’re like.

171 00:19:23.210 ⇒ 00:19:28.429 Uttam Kumaran: And I’m like, just make decisions, try and make decision try. They keep going, you know, like.

172 00:19:28.620 ⇒ 00:19:29.739 Ben Steinberg: Yeah, like, I, I.

173 00:19:29.740 ⇒ 00:19:33.509 Uttam Kumaran: If I already knew what to do, I would go fucking. Do it already.

174 00:19:33.510 ⇒ 00:19:42.710 Ben Steinberg: Dude. That’s what I just told this guy he was like, just I was like, Send me a propose he comes from like a like a he wanted a job. And like he comes from a good like fundraising kind of background. And I was like.

175 00:19:43.320 ⇒ 00:19:53.309 Ben Steinberg: tell me what you’re gonna do. You can’t just be talking about product ideas. Like it’s not getting us anywhere. But yeah, dude, I think, like I, I’ve been thinking like a little like

176 00:19:54.090 ⇒ 00:20:08.230 Ben Steinberg: I did. I was doing still some freelance and like contract, like kind of agency esque stuff, and I like it was like jump in with 2 feet to fan, stake, or don’t. So after a month in the job, I was like, All right, let me just cut and just only focus on fan steak for a sec, and I kind of like

177 00:20:08.790 ⇒ 00:20:15.449 Ben Steinberg: I don’t know where it’s gonna go, but I don’t have like any sort of like I’m not turning the corner on like what next? Job or like.

178 00:20:15.590 ⇒ 00:20:20.250 Ben Steinberg: I’m not seeing, you know other people building successful businesses and being super jealous and being like I need to do that.

179 00:20:20.250 ⇒ 00:20:21.000 Uttam Kumaran: Good.

180 00:20:21.180 ⇒ 00:20:40.389 Ben Steinberg: Yeah, I think that’s like the 1st step I actually kind of want to try and really pivot more into like the college athletic space. And like, maybe this is just my 1st step, like longer term, like dude. I kind of want to try and become like a fucking GM, running this nil stuff like I feel like that is like a lofty dream. But dude, you can just get started at one of these like random shit schools, I think and like

181 00:20:40.820 ⇒ 00:20:41.660 Ben Steinberg: I don’t know dude.

182 00:20:41.660 ⇒ 00:20:46.519 Uttam Kumaran: You know what you should do. You know how a lot of these ex Nfl players are becoming coaches.

183 00:20:46.710 ⇒ 00:20:47.530 Ben Steinberg: Yes.

184 00:20:47.900 ⇒ 00:20:54.189 Uttam Kumaran: What the fuck is happening there like. Why is it all of a sudden? Is it just because of Dion.

185 00:20:55.480 ⇒ 00:21:11.919 Ben Steinberg: A bit. I think it’s a bit because of Dion. I think it’s 2. I think it’s like because of Dion, but also because of the nil. So it’s like, now your pitch is you’re gonna get money. You’re gonna get Michael Vick. So like you have that networking effect for, like what Vic can open up for you, for.

186 00:21:11.920 ⇒ 00:21:16.380 Uttam Kumaran: Part of what we’ve known. It’s just that they never took advantage of that, like what the fuck.

187 00:21:16.380 ⇒ 00:21:19.489 Ben Steinberg: It’s crazy. I know it’s crazy. It’s like I mean, I I saw.

188 00:21:19.490 ⇒ 00:21:27.627 Uttam Kumaran: Name one high school quarterback that doesn’t want to fucking play under Michael Vick. You know, you’d be like fuck. Yeah, fuck about those dogs like.

189 00:21:27.940 ⇒ 00:21:33.050 Ben Steinberg: Yeah. Yeah. Dude. Yeah. Come on. If you could work for the the big dog.

190 00:21:33.750 ⇒ 00:21:40.432 Ben Steinberg: that. Yeah, it’s it’s it’s it’s crazy. It’s cool to like, you know. Be be trying to push to be like a a part of it.

191 00:21:40.690 ⇒ 00:21:53.740 Uttam Kumaran: I mean, but also like you should they should. Some people should just look at what content and Media did for Colorado. And basically like you won’t. You can’t afford like Espn works for Colorado. Now, that’s not gonna happen to a lot of these schools.

192 00:21:53.850 ⇒ 00:22:00.799 Uttam Kumaran: So they need a content strategy that isn’t just like some student that like works for the basketball team.

193 00:22:01.090 ⇒ 00:22:06.779 Uttam Kumaran: And like, does their Instagram like, no, you guys should actually have a cohesive paid and organic

194 00:22:07.240 ⇒ 00:22:14.720 Uttam Kumaran: strategy to drive boosters to drive students to drive fans right like

195 00:22:16.040 ⇒ 00:22:17.290 Uttam Kumaran: I don’t know what I don’t know what.

196 00:22:17.290 ⇒ 00:22:18.320 Uttam Kumaran: No, no, do a bid for that.

197 00:22:18.700 ⇒ 00:22:27.069 Ben Steinberg: I was like, what do I want to leave this like as like a 1 liner of like, what can you? What are you? What are you like instead of like, I’m I’m good at Facebook ads. I want it to be like dude, like

198 00:22:27.640 ⇒ 00:22:33.270 Ben Steinberg: college athletics fundraising and then I think like. Then it’s like

199 00:22:33.650 ⇒ 00:22:46.419 Ben Steinberg: that can open up some doors. I’m just trying to dude. I’m going on a week from today. I’m going to La. There’s a High school basketball showcase. And it’s like all these top teams and players. And I’m just going to be wearing my knicks hat, I think and just be like, Hey.

200 00:22:46.740 ⇒ 00:22:59.489 Ben Steinberg: you know, you ever been to New York? Ever been to the big apple? But it’s it’s just like I’m just trying to like network, and like ideally, get this thing off the ground. And it it, I would say, it’s like kind of off the ground. But it’s just, you know.

201 00:22:59.490 ⇒ 00:23:04.150 Uttam Kumaran: And also dude. It works both ways. It works for you, and it works for fantastic help. Me.

202 00:23:04.150 ⇒ 00:23:07.859 Ben Steinberg: Tell me enough about this stuff. Tell me about your stuff, dude? How?

203 00:23:09.540 ⇒ 00:23:18.269 Ben Steinberg: How’s it? How’s it like progress like you have, like a very cause. I feel like last time we spoke, it was just like we do AI, and I know you do data and know data. But have you like?

204 00:23:18.510 ⇒ 00:23:23.149 Ben Steinberg: Do you have, like a a pretty like consistent and repeatable, like offering? Or is it.

205 00:23:23.150 ⇒ 00:23:26.860 Uttam Kumaran: Yeah. So that’s so. So I feel like we basically.

206 00:23:27.020 ⇒ 00:23:52.330 Uttam Kumaran: we’re at the point where we know exactly like what we do and who we do. For I think we’re gonna start producing. We’re gonna start making the outward sort of content align with that. So one is like we do data stuff. But it’s more about like what industries one. It’s based on who we’ve done. So we do a ton of Ecom. Cpg, B, 2 B sas, we do data for that. We’ve done it tons of times.

207 00:23:52.540 ⇒ 00:23:53.939 Uttam Kumaran: I could do that like.

208 00:23:54.080 ⇒ 00:24:02.199 Ben Steinberg: Why did Javi want you guys if they’re already like a like a top spending like North beam partner, do they keep north beam, or they got rid of them.

209 00:24:02.200 ⇒ 00:24:09.550 Uttam Kumaran: They kept. They kept north beam, I’m pretty sure. But they’re not. They have other data. They have their sales, orders, all sorts of.

210 00:24:09.550 ⇒ 00:24:10.650 Ben Steinberg: Oh!

211 00:24:10.650 ⇒ 00:24:13.380 Uttam Kumaran: They were using amplitude and amplitude kind of shit the bad

212 00:24:13.932 ⇒ 00:24:20.490 Uttam Kumaran: so like there’s a bunch of reasons. Also dude. I don’t. They’re they’re like, they’re like, Penny pinching us like

213 00:24:21.170 ⇒ 00:24:25.340 Uttam Kumaran: they’re like, they don’t want to spend anything. So I don’t know.

214 00:24:25.740 ⇒ 00:24:39.399 Uttam Kumaran: The second thing is, yeah, we’re doing. So we’re doing data for those. We’re also we’re starting to do data for like manufacturing legal and like real estate. That’s just because, like, we have some ends in terms of clients, and we have some background there.

215 00:24:39.690 ⇒ 00:24:46.669 Ben Steinberg: That’s just the way with them like Penny, like Penny, pinching like that you mean on like your contract.

216 00:24:46.840 ⇒ 00:24:47.460 Uttam Kumaran: Yeah.

217 00:24:48.100 ⇒ 00:24:48.780 Ben Steinberg: They

218 00:24:49.900 ⇒ 00:24:54.550 Ben Steinberg: I mean. Obviously they were like my rival for a year when I was at Cometeer. So I I.

219 00:24:54.810 ⇒ 00:24:56.889 Uttam Kumaran: Sure you know a lot about them like.

220 00:24:56.890 ⇒ 00:24:58.210 Ben Steinberg: Yeah. Yeah. Totally.

221 00:24:58.210 ⇒ 00:25:00.060 Uttam Kumaran: No, they do do a lot of money.

222 00:25:00.060 ⇒ 00:25:09.289 Ben Steinberg: Dude. I would do deals with these influencers for Ugc. And then I would see them doing Javi, and then I had to start making like exclusive contracts. And I would just be like motherfucking those guys all day.

223 00:25:09.460 ⇒ 00:25:14.820 Uttam Kumaran: Yeah, but at the same time, like I didn’t think they’re cheap. Well, their Cfo is kind of like

224 00:25:16.030 ⇒ 00:25:21.219 Uttam Kumaran: their Cfo is pretty dude, you know who just, you know, who just texted me.

225 00:25:21.470 ⇒ 00:25:22.140 Ben Steinberg: So.

226 00:25:27.040 ⇒ 00:25:28.220 Uttam Kumaran: Corey.

227 00:25:28.680 ⇒ 00:25:29.630 Ben Steinberg: Really.

228 00:25:31.010 ⇒ 00:25:34.039 Uttam Kumaran: Well, he dude. He tried to tech he text me occasionally, and like

229 00:25:34.380 ⇒ 00:25:38.330 Uttam Kumaran: I just I just ghosted him because I don’t want to talk to him about fucking

230 00:25:38.630 ⇒ 00:25:43.190 Uttam Kumaran: he kept. He wanted some help with data shit for flow code. I was like, I’m not helping you like.

231 00:25:43.510 ⇒ 00:25:45.830 Ben Steinberg: Oh, that’s crazy. Yeah. What’s he doing there now? Is he a. P.

232 00:25:45.830 ⇒ 00:25:50.309 Uttam Kumaran: He said. He’s he’s he’s leaving, he said. I gave a notice to Ta. I’m leaving

233 00:25:52.290 ⇒ 00:25:53.230 Ben Steinberg: No way.

234 00:25:53.230 ⇒ 00:25:57.139 Uttam Kumaran: He’s looking for a next gig, but he wants to pick my brain.

235 00:25:57.550 ⇒ 00:26:02.299 Uttam Kumaran: He wants an entrepreneurial operations role at an AI company in New York or Sf.

236 00:26:02.850 ⇒ 00:26:09.030 Uttam Kumaran: of course, everybody wants everybody wants an entrepreneurial role at AI Company.

237 00:26:09.650 ⇒ 00:26:11.820 Ben Steinberg: Yeah, it’s like, what does it even mean? Dude like.

238 00:26:14.220 ⇒ 00:26:40.990 Uttam Kumaran: and then on the on the AI side, we we started working with real estate. But a lot of the AI stuff is 2 things, one helping people with sales, automating like the lead research process, automating like in handling inbound stuff like that customer service. So helping customer service reps deal with like customer service inquiries like reading documents using AI things like that. And then the 3rd thing is like chat bots for customers to like interact with your product and information.

239 00:26:43.390 ⇒ 00:26:46.149 Uttam Kumaran: Yeah, yeah, we do. We do a bunch of analytics with post hog.

240 00:26:46.560 ⇒ 00:26:49.119 Uttam Kumaran: So the so one of my business partners.

241 00:26:49.885 ⇒ 00:26:57.730 Uttam Kumaran: that I just kind of brought in. He is like an amplitude mixed panel like post hoc, like expert. So the nice thing on the data side is, we’re doing full stack.

242 00:26:57.900 ⇒ 00:27:05.720 Uttam Kumaran: We’re doing everything. And we’re we’re doing the data engineering, modeling the bi and setting up events

243 00:27:05.870 ⇒ 00:27:19.840 Uttam Kumaran: like your your pro, your product, events, how to structure how to name those, how they feed in building a dashboard. So a lot of companies like us, because we don’t just do like one piece, we’ll do the strategy, and we’ll come in and be like we’ll do every single piece of it.

244 00:27:20.496 ⇒ 00:27:24.170 Uttam Kumaran: The problem is is like it’s a lot of different steps. But

245 00:27:24.730 ⇒ 00:27:40.039 Uttam Kumaran: like, if you come in and you’re like, Okay, we need events. But then you but basically like for you to get successful events, you need like a warehouse. You don’t want like 2 companies to do that right? You want like a data team. But then you may have internally, you may have, like one person that knows one thing, one person that does another thing. Nobody in between.

246 00:27:40.040 ⇒ 00:27:51.200 Ben Steinberg: The benefit of our stage. At least, it’s like, it’s just like one dude really doing it. It’s like our our product, guy. And, like CTO, the CTO of our company, was a CTO of headspace. For a while.

247 00:27:51.480 ⇒ 00:27:52.299 Uttam Kumaran: Oh, really.

248 00:27:52.300 ⇒ 00:27:59.676 Ben Steinberg: It’s like, yeah, like, these guys have good background. Actually, the CEO of the company, his older brother was the CEO of headspace. For like 6 years.

249 00:28:00.250 ⇒ 00:28:00.800 Uttam Kumaran: Shit.

250 00:28:00.950 ⇒ 00:28:26.443 Ben Steinberg: Go on but but so like they know what like a good company looks like. So like they get it. But also, like, you know, they’re trying to build a pro like just it’s just so much at once. And we honestly, I said it to them like we rush this launch because we wanted to be live for the college football transfer portal otherwise like, if the transfer portal was in March, we would have launched in march. It was just like a timing thing, almost. If we didn’t get out this year it was gonna be what next year like, that’s too long.

251 00:28:27.150 ⇒ 00:28:36.209 Ben Steinberg: yeah, I was happy. I’m happy. I already floated that like idea to them, and I did it on like a company meeting with like 8 of them. And I was like, Hey, I know you guys could probably do this, but I know someone else that could definitely do this, and.

252 00:28:36.210 ⇒ 00:28:42.269 Uttam Kumaran: No. But the. So the also, the other thing that we’re pivoting and doing is we’re we’re gonna offer. We offer strategy

253 00:28:42.680 ⇒ 00:28:47.789 Uttam Kumaran: as a minimum meaning like, we won’t take any deal where we don’t help them

254 00:28:47.810 ⇒ 00:29:06.030 Uttam Kumaran: think about like how we’re gonna execute that because we’ve had a bunch of clients who bring us in there, like, here’s our plan. You just execute it. It’s usually a shit plan. So we come in. And we basically think through like, what do you? What’s your event structure like, what are you tracking? What are your current dashboards? Are you even using data to make decisions? And then we isolate like.

255 00:29:06.030 ⇒ 00:29:27.060 Uttam Kumaran: okay, there’s probably a couple of problems here. One is like, we need to restructure your events. Second, we need to implement like looker or bi tool. 3, rd we need to make a Xyx decision. And of course it’s it’s usually the same thing, dude, because it’s like I’ve done this so many times, always the same problems, like, I know, you guys are fan steak, and it’s college football. But like tracking postdog events is just like fucking the other people over here. It’s the same thing.

256 00:29:27.060 ⇒ 00:29:29.160 Ben Steinberg: Good. That’s why I told like I’m with you.

257 00:29:29.160 ⇒ 00:29:38.159 Uttam Kumaran: It’s not any different. It’s just a it’s a product. And there’s you click. And then also, if it’s marketing, then say you want Utm terms. You want campaign. You want to look at segments. You want to link that

258 00:29:38.320 ⇒ 00:29:42.030 Uttam Kumaran: you want to do. Customer 3 60 view. It’s all the same sort of stuff, you know.

259 00:29:42.030 ⇒ 00:29:48.240 Ben Steinberg: Yeah, I think I would. I would probably get more push back on, just like bringing in additional tech stacks. They felt like pretty committal, but like, I think, that they.

260 00:29:48.240 ⇒ 00:29:50.479 Uttam Kumaran: But then again, if you already have post hog and you, I don’t.

261 00:29:50.480 ⇒ 00:29:54.495 Ben Steinberg: Like we have. We have some sort of warehouse of some sort.

262 00:29:54.830 ⇒ 00:30:12.484 Uttam Kumaran: And then it doesn’t matter like it doesn’t, because also for me, I don’t care. Like some people they bring us on because they’re like they have. They think that they’re in for as bad. They just don’t know how some people are like married to it, and I’m like cool. I will try to come up with a strategy that works within what you guys have and what you guys can afford to do.

263 00:30:13.100 ⇒ 00:30:14.040 Uttam Kumaran: you know

264 00:30:14.190 ⇒ 00:30:18.770 Uttam Kumaran: the the reason why we’re starting to do that is like, sometimes we got thrown into situation where.

265 00:30:19.240 ⇒ 00:30:31.919 Uttam Kumaran: like, we just couldn’t like, they just wanted us to come in and like, almost just like, write the code. But I’m like it doesn’t work that way. I can’t guarantee that we’re gonna succeed. If I can also have some ability to craft the strategy.

266 00:30:32.450 ⇒ 00:31:01.770 Ben Steinberg: No, no, I think we I don’t think like anything’s like set in stone here at all like I. We like dude to paint the picture. We. We built out all these drip campaigns for capturing leads. And then when we went live, we were like, let’s not make email capture thing. And then we turned email capture back on, but didn’t have the event properly tagged at all like it was a like like. It’s just part of it. When when you have, you know, decisions made on the fly, and they’re made erroneously at times, and like it is one of those like, we’re where we’re should be like, no one feels like, Oh, this is like

267 00:31:02.320 ⇒ 00:31:21.009 Ben Steinberg: chaotic, but like it’s also like there’s no way. There’s no way that I’m building out 7 different initiatives. And then they’re like, Hey, we just signed a deal with this partner. Go after Colorado. I’m like you realize I have to. That’s a brand new fucking campaign. You know, but but essentially, it would be like

268 00:31:21.390 ⇒ 00:31:32.089 Ben Steinberg: strategy of like the events and stuff which I feel somewhat confident on, I am sure like, but making sure that post hog is capturing all those events that are happening in some warehouse like that’s not happening right now.

269 00:31:32.789 ⇒ 00:31:37.460 Ben Steinberg: And then, yeah, like, basic spend integration, like suite of post hog

270 00:31:37.670 ⇒ 00:31:42.590 Ben Steinberg: analytics. Essentially, we’re also using quick, which I think is ass.

271 00:31:42.590 ⇒ 00:31:43.510 Uttam Kumaran: Quick! What.

272 00:31:44.050 ⇒ 00:31:45.310 Ben Steinberg: Quicksight.

273 00:31:46.280 ⇒ 00:31:48.560 Ben Steinberg: It’s like a an aws tool.

274 00:31:49.620 ⇒ 00:31:54.429 Uttam Kumaran: Yo, you probably got it for free. Yeah, this is ass. Bro.

275 00:31:54.430 ⇒ 00:31:56.250 Ben Steinberg: Yeah. So I you know, I’m just.

276 00:31:56.250 ⇒ 00:32:01.219 Uttam Kumaran: Who made that decision. Dude. I have a great tool for you guys to use. It’s dirt cheap.

277 00:32:02.745 ⇒ 00:32:15.590 Ben Steinberg: So I think like, that’s where it’s like kind of like audit. Here’s my recommendation. Strategy. Have like a I’m sure they’ll have more of like a I have my same thing that you saw 3 years ago, of, like the data that I like.

278 00:32:15.590 ⇒ 00:32:20.039 Uttam Kumaran: Yeah, yeah, dude, that’s the same. It’s it’s been the same stuff like, for the most part.

279 00:32:20.907 ⇒ 00:32:23.852 Uttam Kumaran: I guess my other question for you is like

280 00:32:25.514 ⇒ 00:32:27.950 Uttam Kumaran: I want to tell you about eaten health

281 00:32:29.620 ⇒ 00:32:33.832 Uttam Kumaran: cause. Remember you said your friend Jacob Gilson runs out of the company. What’s what’s it called

282 00:32:34.250 ⇒ 00:32:38.750 Ben Steinberg: Oh, let me look it up jacob’s a good dude. I like me and him used to like butt heads.

283 00:32:39.105 ⇒ 00:32:40.170 Uttam Kumaran: Health, cloud, health.

284 00:32:41.040 ⇒ 00:32:41.989 Ben Steinberg: What’s it called.

285 00:32:42.230 ⇒ 00:32:43.600 Uttam Kumaran: Called Cloud, Health.

286 00:32:44.170 ⇒ 00:32:48.160 Ben Steinberg: Oh, yeah, how should I connect you guys? Should I just send the text.

287 00:32:48.160 ⇒ 00:32:50.910 Uttam Kumaran: Is, is it? Yeah? Text is fine or.

288 00:32:51.536 ⇒ 00:32:52.789 Ben Steinberg: Health systems.

289 00:32:52.790 ⇒ 00:32:56.390 Uttam Kumaran: Yeah, you could tell them we’re working for. We’re we’re doing data stuff for Eden.

290 00:32:58.240 ⇒ 00:33:00.525 Ben Steinberg: Yeah, I’ll do it now, so I don’t forget

291 00:33:01.330 ⇒ 00:33:05.830 Uttam Kumaran: But dude they didn’t have. They don’t have much marketing or anything.

292 00:33:07.620 ⇒ 00:33:11.259 Ben Steinberg: Dude. I think they’re just ripping, affiliate, and like Facebook ads.

293 00:33:11.930 ⇒ 00:33:14.050 Uttam Kumaran: But they don’t have a website like, what are they.

294 00:33:14.283 ⇒ 00:33:15.920 Ben Steinberg: They have to have a website dude.

295 00:33:16.290 ⇒ 00:33:18.270 Uttam Kumaran: Dude. They don’t have a website. Bro.

296 00:33:18.270 ⇒ 00:33:22.316 Ben Steinberg: They don’t have a website. Do they like dude? He told me they were running a 10 mil arr.

297 00:33:22.530 ⇒ 00:33:24.800 Uttam Kumaran: I couldn’t figure out what the fuck they do.

298 00:33:25.880 ⇒ 00:33:27.730 Ben Steinberg: Dude. I’m pretty sure it’s all.

299 00:33:27.730 ⇒ 00:33:29.830 Uttam Kumaran: Yeah, search. Search for it.

300 00:33:32.210 ⇒ 00:33:33.568 Ben Steinberg: I’m pretty sure it’s all

301 00:33:34.640 ⇒ 00:33:42.495 Ben Steinberg: all like. So he started it with, Oh, yeah, it’s not even in there about section. He started it in

302 00:33:44.200 ⇒ 00:33:48.220 Uttam Kumaran: Well, he got the he got. He got investment from like the Instacart guy right.

303 00:33:48.430 ⇒ 00:33:57.200 Ben Steinberg: Yeah, it was with the Instacart guy and the Instacart guy wanted to shut it down and then

304 00:33:57.430 ⇒ 00:34:03.639 Ben Steinberg: and then he was just like, well, let me like let me take a spin at it, and like, just try and kind of like, turn the business around a good bit.

305 00:34:05.470 ⇒ 00:34:09.960 Ben Steinberg: I think that’s like kind of their story. I don’t think they’re running ads.

306 00:34:09.960 ⇒ 00:34:11.169 Uttam Kumaran: Oh, it’s sunrise!

307 00:34:12.130 ⇒ 00:34:13.440 Ben Steinberg: Is that what it’s called

308 00:34:17.210 ⇒ 00:34:18.650 Ben Steinberg: with sunrise health.

309 00:34:19.460 ⇒ 00:34:21.319 Uttam Kumaran: I think it’s sunrise health.

310 00:34:23.020 ⇒ 00:34:25.119 Uttam Kumaran: Yeah. Find sunrise.

311 00:34:25.389 ⇒ 00:34:26.650 Ben Steinberg: We can do that.

312 00:34:26.900 ⇒ 00:34:27.619 Ben Steinberg: Why is it.

313 00:34:27.620 ⇒ 00:34:33.177 Uttam Kumaran: It’s well, why is it not associated? Alright, whatever.

314 00:34:33.510 ⇒ 00:34:34.830 Ben Steinberg: Do you? Yeah, I mean.

315 00:34:34.830 ⇒ 00:34:42.310 Uttam Kumaran: No perfect. Yo, this is legitimately the same fucking company dude. I think that model is the same model.

316 00:34:43.440 ⇒ 00:34:44.839 Ben Steinberg: I mean Bro, they’re running an ad.

317 00:34:44.840 ⇒ 00:34:47.059 Uttam Kumaran: Bro. Go to go, to try, go to try.

318 00:34:47.060 ⇒ 00:34:50.249 Ben Steinberg: Running ads with Costco’s hot dog like they’re really growth. Happy.

319 00:34:50.250 ⇒ 00:34:55.089 Uttam Kumaran: Go to go to try eaten.com yo, it’s the same person. Wait!

320 00:34:57.700 ⇒ 00:34:58.859 Uttam Kumaran: That was the same.

321 00:34:58.860 ⇒ 00:34:59.679 Ben Steinberg: Is there any.

322 00:35:01.130 ⇒ 00:35:03.139 Uttam Kumaran: Is it the same business? I don’t know.

323 00:35:05.110 ⇒ 00:35:07.409 Uttam Kumaran: Wait, tell me if it’s the same business. Bro.

324 00:35:07.680 ⇒ 00:35:08.869 Ben Steinberg: I don’t think it is.

325 00:35:11.410 ⇒ 00:35:13.590 Uttam Kumaran: So sites look identical.

326 00:35:14.630 ⇒ 00:35:16.529 Ben Steinberg: What’s it called? Rise?

327 00:35:16.530 ⇒ 00:35:18.479 Uttam Kumaran: I try eden.com.

328 00:35:18.810 ⇒ 00:35:20.320 Ben Steinberg: Rise sunshine.

329 00:35:21.090 ⇒ 00:35:22.340 Ben Steinberg: But is that what it’s called? Rise.

330 00:35:22.340 ⇒ 00:35:25.049 Uttam Kumaran: Find sunrise, find sunrise.

331 00:35:25.200 ⇒ 00:35:28.493 Ben Steinberg: These guys are these dumbass fucking names behind sunrise?

332 00:35:34.390 ⇒ 00:35:36.219 Ben Steinberg: And they might just be competitors.

333 00:35:37.070 ⇒ 00:35:40.270 Uttam Kumaran: Dude. The model is the same model.

334 00:35:43.060 ⇒ 00:35:45.430 Uttam Kumaran: This Redhead girl is the same model

335 00:35:54.370 ⇒ 00:35:56.249 Uttam Kumaran: sunrise referral program.

336 00:35:58.030 ⇒ 00:36:02.470 Uttam Kumaran: I mean, Bro, this is the same company. It’s the same company. Well, it’s the same type of company, at least.

337 00:36:27.920 ⇒ 00:36:29.180 Ben Steinberg: Alright! Let me send this.

338 00:36:41.860 ⇒ 00:36:45.910 Uttam Kumaran: Yeah, he didn’t brought Eden’s bringing us on for a bunch of marketing data help.

339 00:36:46.250 ⇒ 00:36:47.900 Uttam Kumaran: And then we’re implementing like a day.

340 00:36:47.900 ⇒ 00:36:55.819 Ben Steinberg: That’s where I like. I’m still such a fucking bitch we’re like, I look at this stuff, and it’s like dude. These ads suck.

341 00:36:56.640 ⇒ 00:36:57.689 Uttam Kumaran: Bro. 2 days.

342 00:36:57.690 ⇒ 00:36:58.420 Ben Steinberg: Look at this! Look at this.

343 00:36:58.420 ⇒ 00:37:00.559 Uttam Kumaran: Everyone is gonna blow the fuck up.

344 00:37:02.480 ⇒ 00:37:05.900 Uttam Kumaran: This is the ad. Let me take a screenshot.

345 00:37:06.160 ⇒ 00:37:06.800 Ben Steinberg: Bro.

346 00:37:07.440 ⇒ 00:37:09.299 Uttam Kumaran: You know. Give this ad.

347 00:37:11.250 ⇒ 00:37:19.010 Ben Steinberg: If you’re telling me I wouldn’t come up with something like this. You’re wrong, dude. I would a thousand percent come up with something like this. No surprise didn’t get a cease and desist yet.

348 00:37:20.150 ⇒ 00:37:21.870 Uttam Kumaran: How much do you know how much they’re spending.

349 00:37:22.870 ⇒ 00:37:28.929 Ben Steinberg: 44 ads, and they’re running it like 10 mil air. They’re probably spending like 700 KA month.

350 00:37:29.430 ⇒ 00:37:31.069 Uttam Kumaran: Oh, my God!

351 00:37:31.070 ⇒ 00:37:32.319 Ben Steinberg: Like 500.

352 00:37:35.400 ⇒ 00:37:43.720 Ben Steinberg: I mean, it is like, like, listen, I’m not the person who’s gonna care about that, but like it is crazy to be selling like a medical injection. With this.

353 00:37:45.160 ⇒ 00:37:46.249 Uttam Kumaran: Can you look up, Eden?

354 00:37:47.790 ⇒ 00:37:48.550 Ben Steinberg: Yeah.

355 00:37:49.060 ⇒ 00:37:50.460 Ben Steinberg: The Eden health.

356 00:37:51.267 ⇒ 00:37:54.750 Uttam Kumaran: Think it just might be under just Eden. What is he looking at?

357 00:37:55.250 ⇒ 00:37:59.269 Uttam Kumaran: So on Facebook, you you can look at every single ad that’s running.

358 00:38:00.670 ⇒ 00:38:02.240 Ben Steinberg: Dude. These are hot.

359 00:38:02.660 ⇒ 00:38:03.780 Ben Steinberg: Eden.

360 00:38:03.910 ⇒ 00:38:05.260 Ben Steinberg: No Eden, fan.

361 00:38:05.260 ⇒ 00:38:07.666 Uttam Kumaran: Dude you’ll eat in like weight loss.

362 00:38:10.260 ⇒ 00:38:11.509 Ben Steinberg: That was the.

363 00:38:11.830 ⇒ 00:38:14.830 Uttam Kumaran: It’s it’s just called try, Eden. Maybe it’s try. Eden.

364 00:38:14.830 ⇒ 00:38:16.440 Ben Steinberg: Yeah, it’s definitely just try eating.

365 00:38:20.790 ⇒ 00:38:25.729 Ben Steinberg: Yeah, this reminds me of like dude. These guys would be an amplish client like for sure, back in the day.

366 00:38:26.420 ⇒ 00:38:30.079 Uttam Kumaran: I think these guys are maybe using Northeam. Yeah, see, these are better.

367 00:38:31.810 ⇒ 00:38:33.919 Ben Steinberg: I know, but they might not be as effective

368 00:38:35.740 ⇒ 00:38:38.329 Ben Steinberg: like dude. These the other ads are.

369 00:38:38.653 ⇒ 00:38:42.529 Uttam Kumaran: Kind of think that Costco ad could be could be working. Probably.

370 00:38:42.860 ⇒ 00:38:52.630 Ben Steinberg: Oh, dude, you don’t do those ads. If they’re not working like a thou a thousand, a thousand 10% dude like like that’s like the only way to do those types of ads. If you look at it like.

371 00:38:52.630 ⇒ 00:38:54.689 Uttam Kumaran: Dude. It looks so bad.

372 00:38:54.690 ⇒ 00:38:55.690 Ben Steinberg: If you look at it, and it’s.

373 00:38:56.096 ⇒ 00:39:00.570 Uttam Kumaran: If you want to try ozempic only $9. It’s crazy.

374 00:39:00.570 ⇒ 00:39:13.069 Ben Steinberg: Yeah. But if you look at it like, if they launched an iteration of something like, even if they’re doing with the with the blank. That’s probably because they’re like, Oh, we might get a season desist. Let’s hedge our bets a little bit. So we have this in in like with some learnings behind it.

375 00:39:13.453 ⇒ 00:39:17.562 Ben Steinberg: I mean, this is also like their big time of the year, I would imagine.

376 00:39:18.280 ⇒ 00:39:34.371 Ben Steinberg: but you could always look when you look at like Facebook ads. And it’s like, Okay, well, if they launched this in December 6th and they wanted to launch more of it on December or January 3.rd It probably had a good month, you know. Because why else would they test an iteration?

377 00:39:35.700 ⇒ 00:39:46.399 Ben Steinberg: yeah, I sent the text. That’s cool. I mean, it’s it’s it’s it’s crazy that, like you can build businesses with these shitty, shitty ads. But it’s just like a reminder that you can almost.

378 00:39:47.490 ⇒ 00:39:54.080 Uttam Kumaran: Well, also, it’s like dude. I feel like Eden and these guys, they probably don’t even make the product like they’re probably just the storefront.

379 00:39:55.080 ⇒ 00:39:58.129 Ben Steinberg: Dude they did not make. There’s no shot. They make the product.

380 00:39:58.890 ⇒ 00:40:07.089 Uttam Kumaran: Which is crazy dude, but also yo, this is like the ultimate, like Viagra sort of play. Bro, you just like prey on people’s like insecurities.

381 00:40:08.960 ⇒ 00:40:11.960 Ben Steinberg: I mean, yeah, dude like, if you I don’t really like.

382 00:40:11.960 ⇒ 00:40:15.529 Uttam Kumaran: Well, dude this, this is the biggest drug. It’ll be the biggest drug of all time.

383 00:40:15.530 ⇒ 00:40:17.140 Ben Steinberg: I don’t get it dude like.

384 00:40:17.140 ⇒ 00:40:22.010 Uttam Kumaran: What do you mean? You take it and you lose weight. There’s nothing to get this week.

385 00:40:22.780 ⇒ 00:40:27.170 Uttam Kumaran: Yeah, it’s like, this is dude. This is the biggest scientific

386 00:40:27.460 ⇒ 00:40:30.290 Uttam Kumaran: like advancement we’ve made in a long time.

387 00:40:31.480 ⇒ 00:40:34.040 Ben Steinberg: Good. But what’s gonna be like the pitfall of it like it’s gonna be the.

388 00:40:34.040 ⇒ 00:40:38.120 Uttam Kumaran: It doesn’t matter. Dude. Don’t talk. Don’t worry about those things.

389 00:40:38.120 ⇒ 00:40:39.680 Ben Steinberg: I don’t care. I’m not taking it.

390 00:40:39.680 ⇒ 00:40:44.570 Uttam Kumaran: I’m not taking that. You’re pretty. I feel like you stay really lean. I don’t know. You don’t eat. I feel like.

391 00:40:44.570 ⇒ 00:40:54.000 Ben Steinberg: No way I’m trying to fucking. Put weight on. I’ve been like this skinny fat for a little bit. I’ve been ripping the Sauna a lot recently dude.

392 00:40:54.000 ⇒ 00:40:56.100 Uttam Kumaran: I rip this on it too, like every day, every.

393 00:40:56.100 ⇒ 00:40:56.830 Ben Steinberg: Are they.

394 00:40:56.830 ⇒ 00:40:57.999 Uttam Kumaran: Yeah, it’s great.

395 00:40:58.000 ⇒ 00:41:02.978 Ben Steinberg: Yeah, but they I just joined the Y.M.C.A. Like, last month or so.

396 00:41:03.310 ⇒ 00:41:04.440 Uttam Kumaran: Oh, sick.

397 00:41:04.440 ⇒ 00:41:08.890 Uttam Kumaran: Yeah, it’s just like just me and me and the boys hogs out. No, no, we’re not doing hogs out yet.

398 00:41:10.990 ⇒ 00:41:14.309 Uttam Kumaran: I definitely if you have any like.

399 00:41:15.000 ⇒ 00:41:18.910 Ben Steinberg: Don’t do anything, customer, obviously, but like, if you have any like.

400 00:41:20.410 ⇒ 00:41:21.689 Uttam Kumaran: I’m gonna send you some stuff.

401 00:41:21.690 ⇒ 00:41:45.480 Ben Steinberg: Send me some stuff because I just want to be. I would just want to have my fucking gunpowder in my back pocket when I really push for it. I kind of want to like, I think they’re gonna try and do it and probably fail. And then it’s gonna be like, hey? And then then that’s where it’s like I go to the CEO who have a really good relationship with and be like, Hey, like this product and stuff isn’t cutting it. Let me just like bring in a person from just marketing analytics like, because they probably have what he needs for the investor type stuff of those high level metrics. But

402 00:41:46.380 ⇒ 00:41:53.760 Ben Steinberg: I can’t. I like I need coupon codes. And then I just need a very easy way to join spend with literally like a manual upload sheet.

403 00:41:53.760 ⇒ 00:41:55.160 Uttam Kumaran: Okay. Okay. Yeah.

404 00:41:55.160 ⇒ 00:41:57.010 Ben Steinberg: We did with Kathleen.

405 00:41:57.010 ⇒ 00:42:02.519 Uttam Kumaran: Well, what I’m gonna do is I’m gonna send you like a I’m just gonna send you like a fake dashboard.

406 00:42:03.040 ⇒ 00:42:05.179 Uttam Kumaran: Yeah, it’ll be like a real bi tool.

407 00:42:05.430 ⇒ 00:42:09.010 Uttam Kumaran: and you’ll be like holy shit or not. But.

408 00:42:09.010 ⇒ 00:42:12.209 Ben Steinberg: Post hoc, even screenshots would probably could be helpful. Because we’re like

409 00:42:12.650 ⇒ 00:42:15.170 Ben Steinberg: postdog. We feel pretty like married to, I think.

410 00:42:15.400 ⇒ 00:42:17.330 Uttam Kumaran: You guys have like budget for it.

411 00:42:18.490 ⇒ 00:42:26.550 Ben Steinberg: No, I that’s where, like I got some who’s and Oz when I brought it up to the meeting, I think they want to do it internally, but I think if we are too.

412 00:42:27.560 ⇒ 00:42:34.159 Ben Steinberg: bring in an external person, we’re not going to be trying to like hire somebody in the Philippines to do, you know, like we’re gonna be like, let’s let’s spend.

413 00:42:34.160 ⇒ 00:42:37.660 Uttam Kumaran: I mean dude to be honest with you. If you if you try to get someone.

414 00:42:38.210 ⇒ 00:42:41.190 Uttam Kumaran: it’s gonna be in New York like, is everyone in New York.

415 00:42:41.850 ⇒ 00:42:44.919 Ben Steinberg: No, everyone’s like Denver, and like Sf.

416 00:42:45.560 ⇒ 00:42:48.230 Uttam Kumaran: Oh, equally as fucking expensive places.

417 00:42:48.230 ⇒ 00:42:48.670 Ben Steinberg: They’re going.

418 00:42:48.670 ⇒ 00:42:50.590 Uttam Kumaran: 100 and 50. Grand. Bro. It’s like.

419 00:42:50.590 ⇒ 00:43:00.460 Ben Steinberg: You’re gonna push back and say, like, let us do this, and we’ll find the people to get you what you need, Ben, or it’s gonna be like, Hey, you guys tried, you? Can’t. I have somebody that can.

420 00:43:01.750 ⇒ 00:43:10.990 Ben Steinberg: Let’s just fucking move. And like, we’re definitely in a spot where we want speed. And we’re calling it literally like organized January, right now, because we’ve just been moving so much. And like we’re.

421 00:43:10.990 ⇒ 00:43:14.659 Uttam Kumaran: Are you guys raising soon or like? Is it still just the original money? Oh.

422 00:43:14.660 ⇒ 00:43:23.450 Ben Steinberg: CEO’s full time. Job right now is is just. I’ve been just fucking, firing like without approvals for a lot of stuff like the small, 5 to 10 k.

423 00:43:23.450 ⇒ 00:43:25.929 Uttam Kumaran: Do you think like maybe after the raise there’ll be budget.

424 00:43:26.800 ⇒ 00:43:36.909 Ben Steinberg: After the raise I’m building like a fat fucking team. That’s the idea, at least. We’re like, I need some like real headcount like dude. I’m doing all of our organic social management

425 00:43:37.550 ⇒ 00:43:38.550 Ben Steinberg: actors

426 00:43:38.800 ⇒ 00:43:46.549 Ben Steinberg: trying to figure out paid. It’s like dude paid. Facebook is like a 3 person fucking job. So you know it’s it’s it’s ugly, and it’s a little messy, but.

427 00:43:46.550 ⇒ 00:43:50.249 Uttam Kumaran: Why don’t I? Why don’t I send you something? And if you.

428 00:43:50.250 ⇒ 00:43:54.670 Ben Steinberg: What’s your like? Your ballpark like? 10 K retainer type stuff.

429 00:43:54.670 ⇒ 00:43:58.439 Uttam Kumaran: It’s like it’ll probably end up being like 10 to 15 KA month.

430 00:43:58.660 ⇒ 00:43:59.330 Ben Steinberg: Okay.

431 00:44:00.190 ⇒ 00:44:11.130 Uttam Kumaran: To just get like to get everything basically for like. And then we we basically packages. So at minimum, we could do strategy for like 3 to 5 K. We’ll come in and we’ll just give you the entire game plan

432 00:44:11.579 ⇒ 00:44:25.840 Uttam Kumaran: the next package is like 15 K, so about I can just give you a discount. And we could figure it out where you basically get someone who’s like a data analyst, someone data modeling side. And also someone on the data engineering side kind of like mixed. It sort of depends like for you.

433 00:44:25.840 ⇒ 00:44:27.810 Ben Steinberg: Yeah, I think that’s important to figure out.

434 00:44:27.810 ⇒ 00:44:31.270 Uttam Kumaran: If you need someone who’s like, set up the dashboards for me.

435 00:44:31.560 ⇒ 00:44:36.289 Uttam Kumaran: Or if you guys have someone on your side, then it’s more modeling. If you need that and someone to

436 00:44:36.480 ⇒ 00:44:39.529 Uttam Kumaran: model the data, then it’s both. But I would say.

437 00:44:39.530 ⇒ 00:44:42.320 Ben Steinberg: I feel like I don’t know what we have right now. I don’t know.

438 00:44:42.320 ⇒ 00:44:44.870 Uttam Kumaran: But like, do you want to be sitting in the bi tool.

439 00:44:46.200 ⇒ 00:44:49.900 Uttam Kumaran: or do do you want? Do you want to be like sitting in the actual, or you just like, give me the numbers.

440 00:44:49.900 ⇒ 00:44:51.280 Ben Steinberg: Just want a couple of charts.

441 00:44:52.228 ⇒ 00:45:01.360 Uttam Kumaran: You know what the setup was like at low code like, you need a you need a Mariel type person. You need a me type person.

442 00:45:01.530 ⇒ 00:45:02.490 Uttam Kumaran: That’s it.

443 00:45:03.280 ⇒ 00:45:05.360 Ben Steinberg: Yeah, and not you need Dolly.

444 00:45:05.720 ⇒ 00:45:12.829 Uttam Kumaran: You need a dolly, then you need a me. But the problem dude like for you to hand for you to hire both of those people

445 00:45:13.140 ⇒ 00:45:15.819 Uttam Kumaran: is a hundred 1 50 base.

446 00:45:16.480 ⇒ 00:45:17.170 Ben Steinberg: Yeah.

447 00:45:17.170 ⇒ 00:45:19.529 Uttam Kumaran: The price, like, we’re dumb. It’s like.

448 00:45:19.930 ⇒ 00:45:21.980 Uttam Kumaran: we will never be this cheap.

449 00:45:23.160 ⇒ 00:45:30.509 Uttam Kumaran: ever we are much. We are a steal but also, yeah, I think like I’ll send you a couple of things.

450 00:45:30.510 ⇒ 00:45:34.543 Ben Steinberg: I don’t like know these guys, skill sets almost enough, but

451 00:45:34.910 ⇒ 00:45:36.769 Uttam Kumaran: Anyone else that does data. There.

452 00:45:37.420 ⇒ 00:45:38.399 Ben Steinberg: No like.

453 00:45:38.400 ⇒ 00:45:40.749 Uttam Kumaran: Like not excel shit like I’m like actual.

454 00:45:40.750 ⇒ 00:45:44.352 Ben Steinberg: No one’s even there except there’s I think it’s all been the CTO.

455 00:45:44.630 ⇒ 00:45:47.130 Uttam Kumaran: Okay, cool. So. But then I mean, if you, if you put

456 00:45:47.130 ⇒ 00:45:51.539 Uttam Kumaran: a lot of guys, are that the events go to post hog properly right now. And it hasn’t been

457 00:45:52.230 ⇒ 00:45:54.360 Uttam Kumaran: okay. Yeah, you guys need like a lot of help.

458 00:45:55.530 ⇒ 00:45:59.280 Uttam Kumaran: I think what? What we could do. Okay, so I’m just gonna send you a couple of things.

459 00:45:59.640 ⇒ 00:46:01.260 Uttam Kumaran: just poke around at it.

460 00:46:01.380 ⇒ 00:46:10.829 Uttam Kumaran: And then, yeah, I mean, look, I think we should do some, because what you’re talking about is like the lowest hanging fruit for us, setting up, setting up post hog events.

461 00:46:11.060 ⇒ 00:46:18.060 Uttam Kumaran: and like making sure that’s all tracked properly, getting that into a warehouse for you to run reports on is like.

462 00:46:18.300 ⇒ 00:46:24.799 Uttam Kumaran: like, I don’t need to even like I don’t have need eyes or arms to like. Do that for you. That’s like what we do all the time.

463 00:46:24.800 ⇒ 00:46:31.099 Ben Steinberg: That’s great. I think that’s like, I think our. I think we we would probably like I I this isn’t even me. I think, like this guy, Donnie, you’d be like.

464 00:46:31.700 ⇒ 00:46:42.789 Ben Steinberg: don’t we have all that already? Can we do it ourselves? And it would be like, sure, maybe we have the events, but they’re not in postdoc property. Oh, I could just do that. And it’s like, Okay, fine, do it. But now we need all these reports on it, and that seems to be like.

465 00:46:42.790 ⇒ 00:46:44.940 Uttam Kumaran: That’s the thing. If you lay out all the work

466 00:46:45.180 ⇒ 00:46:50.969 Uttam Kumaran: that needs to happen like you’re like. But also you need product events right like, who’s doing the product events.

467 00:46:50.970 ⇒ 00:46:53.050 Ben Steinberg: That’s the guy that I just mentioned. Donnie.

468 00:46:53.050 ⇒ 00:46:54.770 Uttam Kumaran: But that’s also going through post. Hoc.

469 00:46:55.230 ⇒ 00:46:55.930 Ben Steinberg: Yes.

470 00:46:56.110 ⇒ 00:47:01.889 Uttam Kumaran: Yeah. So there’s probably like 50 product events that are there. You probably need a bunch of marketing. Related events.

471 00:47:01.890 ⇒ 00:47:06.759 Ben Steinberg: Let’s say there’s 50 product events. There’s like 4 of them in post hoc, and it’s like.

472 00:47:06.760 ⇒ 00:47:17.610 Uttam Kumaran: Oh, so then, yeah, that’s what I’m saying. But the thing is like, instead of handling one by one, I can even try to give you like a 1 slide, and we could work on it together where it’s just like, here’s probably like the bigger issues.

473 00:47:17.980 ⇒ 00:47:21.019 Uttam Kumaran: And like it’ll be, it’ll look, it’s like a ton of work

474 00:47:21.370 ⇒ 00:47:23.210 Uttam Kumaran: like this is not like a small amount of work.

475 00:47:23.210 ⇒ 00:47:26.370 Ben Steinberg: No, no, so send me what you think would be like

476 00:47:26.780 ⇒ 00:47:39.740 Ben Steinberg: like that, reasonable, like scope of work, whether it’s a project or something that would be ongoing. It feels more project, Vibe, because it could be like a like a but but it’s not like a 1 day project option.

477 00:47:39.740 ⇒ 00:47:43.830 Uttam Kumaran: I think what’s so. So typically the way we do this is like, we’ll do like a

478 00:47:43.980 ⇒ 00:47:46.909 Uttam Kumaran: we’ll do like a 3 k discovery

479 00:47:47.040 ⇒ 00:47:56.639 Uttam Kumaran: where we come in. We take like usually a week, unless you take time to give us access, and it’s like 2 weeks where we just go through and look at everything and basically give you like what the what like a 3 month

480 00:47:57.040 ⇒ 00:47:58.120 Uttam Kumaran: action is

481 00:47:58.588 ⇒ 00:48:06.870 Uttam Kumaran: or you can take that. And you can basically use that to go hire someone or hire another firm like the artifact that we give you out of that is is like.

482 00:48:07.100 ⇒ 00:48:09.079 Uttam Kumaran: basically like how to do this.

483 00:48:09.330 ⇒ 00:48:11.320 Ben Steinberg: Send me something on on in this one.

484 00:48:11.320 ⇒ 00:48:13.040 Uttam Kumaran: You a version of it, and then.

485 00:48:13.040 ⇒ 00:48:30.769 Ben Steinberg: Recording and like include a budget, because what I do is I hop on these calls, whether it’s an influencer or a partner, or a guy who wants whatever it is. I just basically shared my screen and just click into the email or forward it, or something like that. I want to use this as a way to like start and push the conversation.

486 00:48:30.930 ⇒ 00:48:35.540 Ben Steinberg: Like I literally today made an analytics channel in slack, because there’s just like enough of like making.

487 00:48:35.540 ⇒ 00:48:37.609 Uttam Kumaran: Your head of data. Bro, you’re ahead of data. Now.

488 00:48:37.610 ⇒ 00:48:42.679 Ben Steinberg: I’m head of data right now. It’s so funny when I’m just like writing out like the columns that I need again.

489 00:48:42.680 ⇒ 00:48:44.030 Uttam Kumaran: It does. Yes.

490 00:48:44.030 ⇒ 00:48:47.739 Ben Steinberg: Am I learning? Am I? Do this count as learning something new? I learned that I’m.

491 00:48:47.740 ⇒ 00:48:48.149 Uttam Kumaran: Oh!

492 00:48:48.560 ⇒ 00:48:49.030 Ben Steinberg: Hanging on a minute.

493 00:48:49.750 ⇒ 00:48:50.470 Uttam Kumaran: Thing.

494 00:48:50.970 ⇒ 00:48:53.787 Ben Steinberg: But it’s getting used to college sports. So whatever

495 00:48:54.100 ⇒ 00:49:04.260 Uttam Kumaran: Dude, and then the other thing. And this is where it’s probably more of Connor’s Alley. If there are people you know, that need this that you have friends with. We’re willing to pay

496 00:49:04.470 ⇒ 00:49:05.080 Uttam Kumaran: perfect.

497 00:49:06.720 ⇒ 00:49:08.130 Ben Steinberg: Need to make some fucking friends.

498 00:49:08.130 ⇒ 00:49:11.270 Uttam Kumaran: So if you make an intro, we’ll pay you. If they close.

499 00:49:13.639 ⇒ 00:49:22.200 Uttam Kumaran: Pay for the referral if we make more money. But I would love to compensate you, because this is your world and

500 00:49:23.760 ⇒ 00:49:29.664 Uttam Kumaran: You’ll see what I put in front of you. And then if there’s people, you know that probably need this.

501 00:49:30.620 ⇒ 00:49:31.580 Uttam Kumaran: Huh?

502 00:49:31.580 ⇒ 00:49:33.939 Ben Steinberg: Connor’s gonna be doing like a bunch of outreach and shit.

503 00:49:34.560 ⇒ 00:49:36.350 Uttam Kumaran: Yeah, that’s the plan.

504 00:49:36.980 ⇒ 00:49:42.810 Ben Steinberg: Dude. Add me on Linkedin. And then anyone that I’m connected to.

505 00:49:43.638 ⇒ 00:49:46.749 Ben Steinberg: Obviously, you can just ping and just like

506 00:49:47.190 ⇒ 00:50:08.810 Ben Steinberg: be like, hey, Ben? Whatever like you say, like, Hey, Ben told me to reach out. He thinks it could be a good fit like you could always use that. But if you see someone I’m happy to like, just let me know who before I just go crazy like making all these intros, not knowing their needs or like, you know. Obviously, I catch up with someone that’s different. But if you’re like, see a random person from cometeer that I happen to work with or be connected with, like.

507 00:50:08.810 ⇒ 00:50:21.860 Ben Steinberg: I would be more than happy to send the Intro text or email, or anything like that. So just use that to your advantage if if it could be helpful. I think I have still a number of different friends that are heads of growth at various E-com companies.

508 00:50:23.190 ⇒ 00:50:24.149 Ben Steinberg: So you never know.

509 00:50:25.410 ⇒ 00:50:26.810 Uttam Kumaran: Okay, yeah, I appreciate it.

510 00:50:27.310 ⇒ 00:50:30.100 Ben Steinberg: Yeah, man, I’ll do like a quote Tweet or something. I follow you guys.

511 00:50:30.100 ⇒ 00:50:31.150 Uttam Kumaran: Yes, please.

512 00:50:31.150 ⇒ 00:50:47.750 Ben Steinberg: Dude, we added to it. We had a tweak at 120,000 like. Obviously, that video did really well. And there’s an influencer creator like we didn’t make. I didn’t make it. We had a tweet, and it was about players sitting out during bowl games, and Lane Kiffin retweeted it. They got like a hundred, 20,000 impressions. It was just like a moment, you know.

513 00:50:48.570 ⇒ 00:50:53.239 Uttam Kumaran: Damn. Okay, that’s kind of big to Twitter is usually pretty like mid.

514 00:50:56.000 ⇒ 00:50:59.009 Ben Steinberg: You know, I think sports is is where it lives.

515 00:50:59.910 ⇒ 00:51:00.610 Uttam Kumaran: Yes.

516 00:51:00.840 ⇒ 00:51:09.909 Ben Steinberg: This guy’s trying to sell me. He does like, and he wants to like spend money on Facebook ads to sign people up for a newsletter, and then push fan, stake on them.

517 00:51:10.090 ⇒ 00:51:15.109 Ben Steinberg: and I’m like, can we make that like? Can we just have them sign up to fan, stake, and then give them a newsletter.

518 00:51:15.780 ⇒ 00:51:19.593 Ben Steinberg: I don’t know. One of those things.

519 00:51:20.680 ⇒ 00:51:22.690 Ben Steinberg: Getting out to New York anytime soon.

520 00:51:22.690 ⇒ 00:51:25.219 Uttam Kumaran: Yeah, sometime in this next 2 months, probably.

521 00:51:25.780 ⇒ 00:51:26.185 Ben Steinberg: Nice.

522 00:51:26.590 ⇒ 00:51:28.259 Uttam Kumaran: I’ll tell you. I’ll tell you.

523 00:51:28.260 ⇒ 00:51:30.400 Ben Steinberg: Definitely let me know you ever talk to Ivana.

524 00:51:30.830 ⇒ 00:51:33.749 Uttam Kumaran: Yeah, like all the time every week, probably.

525 00:51:33.750 ⇒ 00:51:34.819 Ben Steinberg: Every week.

526 00:51:35.400 ⇒ 00:51:41.660 Uttam Kumaran: Every week or every other week. Usually. Yeah, cause she’s running an agency, too. So we talk about how fucking

527 00:51:41.920 ⇒ 00:51:43.920 Uttam Kumaran: dumb some stuff is.

528 00:51:43.920 ⇒ 00:51:45.480 Ben Steinberg: How’s it going.

529 00:51:45.480 ⇒ 00:51:48.810 Uttam Kumaran: I think she’s. I think she’s good. I mean, she’s doing like she’s doing all design.

530 00:51:49.690 ⇒ 00:51:54.310 Uttam Kumaran: I mean, you know her work is, her work is insane.

531 00:51:54.580 ⇒ 00:51:58.880 Ben Steinberg: Yeah, her work’s insane. It’s more like, is she selling? Is she? Can she sell.

532 00:51:58.880 ⇒ 00:52:02.850 Uttam Kumaran: I think she’s I think she I mean dude. I also think like the stuff she does.

533 00:52:03.080 ⇒ 00:52:07.730 Uttam Kumaran: and she also is like, I think she’s connected to like this. A lot of these women in tech sort of groups.

534 00:52:08.440 ⇒ 00:52:08.940 Ben Steinberg: Yeah.

535 00:52:08.940 ⇒ 00:52:11.050 Uttam Kumaran: They literally like hate dude. So they just.

536 00:52:11.110 ⇒ 00:52:12.450 Ben Steinberg: Not hiring dude.

537 00:52:12.450 ⇒ 00:52:14.824 Uttam Kumaran: There’s no way to hire you.

538 00:52:15.500 ⇒ 00:52:17.020 Ben Steinberg: They’re not hiring a June.

539 00:52:17.020 ⇒ 00:52:20.219 Uttam Kumaran: I gotta get us. We gotta get a female salesperson to get it to.

540 00:52:20.220 ⇒ 00:52:24.529 Ben Steinberg: Dude. We’re 8 dudes at the sports company, and we’re like we’re talking about women’s sports.

541 00:52:24.530 ⇒ 00:52:28.570 Uttam Kumaran: No, I know that’s Connor can get it. Connor can maybe get it going from us.

542 00:52:30.361 ⇒ 00:52:38.970 Ben Steinberg: Yeah, I saw Matt. Whatever his name was, the other designer posted, he just took a new job as like a product designer for some company.

543 00:52:39.810 ⇒ 00:52:40.840 Uttam Kumaran: Oh, really.

544 00:52:40.840 ⇒ 00:52:43.670 Ben Steinberg: Mentioned, like the Savannah Studios, or whatever, and I was like.

545 00:52:43.670 ⇒ 00:52:47.100 Uttam Kumaran: Oh, yeah, no, he did some work for them. But do he kind of sucked, remember.

546 00:52:47.100 ⇒ 00:52:51.470 Ben Steinberg: Yeah, you know, definitely, he was like, very like he was a little too artsy, you know.

547 00:52:51.640 ⇒ 00:52:56.490 Uttam Kumaran: Yeah, well, he basically was traveling for like the entire thing, it would just not work randomly.

548 00:52:56.490 ⇒ 00:53:01.670 Uttam Kumaran: Yeah, yeah, I okay with getting being hated dude.

549 00:53:02.520 ⇒ 00:53:04.290 Uttam Kumaran: I mean, yeah.

550 00:53:04.590 ⇒ 00:53:08.079 Ben Steinberg: What’s that’s cool. That’s crazy. That Corey is like texting, that he’s leaving.

551 00:53:09.040 ⇒ 00:53:15.840 Uttam Kumaran: I just didn’t. I? Just the problem is dude. Some people only text me when they need like work.

552 00:53:16.210 ⇒ 00:53:23.820 Ben Steinberg: You’re telling me dude people hit me up all the time, and they’re just like, I also just wanted to talk to you about marketing, and I’m like, I know I can talk out my ass, but like

553 00:53:25.320 ⇒ 00:53:26.209 Ben Steinberg: don’t like care about.

554 00:53:26.210 ⇒ 00:53:28.989 Uttam Kumaran: No, I don’t like to do that. I’m not like what it.

555 00:53:29.480 ⇒ 00:53:29.960 Ben Steinberg: No, that’s

556 00:53:29.960 ⇒ 00:53:35.239 Ben Steinberg: the 1st time you you get someone ask you for free advice, and you’re like, you think I’m valuable like it’s kind of nice. And then.

557 00:53:35.240 ⇒ 00:53:41.609 Uttam Kumaran: It is but dude. He calls me every 6 months and just asked Dude. He asked me like how to do focus Api strategy.

558 00:53:42.700 ⇒ 00:53:43.920 Uttam Kumaran: I was like, if.

559 00:53:43.920 ⇒ 00:53:45.889 Ben Steinberg: Ground. I’ll tell you.

560 00:53:45.890 ⇒ 00:53:49.309 Uttam Kumaran: Yeah. Dude pony up like what the fuck.

561 00:53:49.790 ⇒ 00:53:56.749 Ben Steinberg: But I mean I feel like for Corey, like he’s just kind of like a soft dude, so like him, like leaving a company to do something else is like probably like a big fucking deal.

562 00:53:56.750 ⇒ 00:53:59.680 Uttam Kumaran: The company must suck if he’s leaving Dude.

563 00:53:59.910 ⇒ 00:54:04.349 Ben Steinberg: I don’t know dude like I see them everywhere. Did you buy your shares.

564 00:54:04.890 ⇒ 00:54:07.410 Uttam Kumaran: Yeah, wait. Yeah, I did.

565 00:54:07.410 ⇒ 00:54:08.790 Ben Steinberg: Odd chairs, actually.

566 00:54:09.270 ⇒ 00:54:10.100 Uttam Kumaran: Well, I would.

567 00:54:10.100 ⇒ 00:54:11.070 Ben Steinberg: I’m like a month and a half.

568 00:54:11.070 ⇒ 00:54:13.569 Uttam Kumaran: Yeah. 2 weeks after I left, 2 weeks before I left.

569 00:54:14.510 ⇒ 00:54:17.776 Ben Steinberg: Yeah, I left like 50 days before I vested

570 00:54:18.140 ⇒ 00:54:23.129 Uttam Kumaran: I don’t think they’re gonna be worth it. I mean, dude. I’d be happy if I got like a 20 grand or 30. I don’t know whatever.

571 00:54:23.420 ⇒ 00:54:24.520 Ben Steinberg: I also didn’t bother.

572 00:54:24.828 ⇒ 00:54:26.060 Uttam Kumaran: I talked to David.

573 00:54:26.750 ⇒ 00:54:27.490 Ben Steinberg: Who?

574 00:54:28.280 ⇒ 00:54:29.210 Ben Steinberg: David?

575 00:54:29.210 ⇒ 00:54:31.669 Ben Steinberg: Oh, yeah, he’s he’s. I always like David.

576 00:54:31.670 ⇒ 00:54:34.969 Uttam Kumaran: I talked to him about it. He basically was like dude. I like.

577 00:54:35.060 ⇒ 00:54:36.060 Ben Steinberg: Bar code.

578 00:54:36.060 ⇒ 00:54:40.130 Uttam Kumaran: He’s like Bro. I have family and shit. I just gotta make money and like, stick around.

579 00:54:40.650 ⇒ 00:54:44.490 Ben Steinberg: He said, that he’s smart. I I want him to help us like.

580 00:54:45.400 ⇒ 00:54:50.920 Uttam Kumaran: I want him to advise for us, because he’s like a genius on the pricing side. You know he worked. He worked like in consulting.

581 00:54:51.300 ⇒ 00:55:08.739 Ben Steinberg: Yeah, no, no dude like I remember being, especially when we 1st started. I remember like feeling like I had like a pretty important role, and he didn’t. I was like, this is so backwards at flow code. I was like, I was like, can we? Can I work with David like? I mean, he was the guy who interviewed me the 1st time I interviewed with them, and like I was joining his team, and then, you know, ended up

582 00:55:09.420 ⇒ 00:55:16.349 Ben Steinberg: joining Andrew’s team. I think I turned them down, and then they reached back out to me with a different opportunity. With Andrew I text Andrew once in a while.

583 00:55:17.580 ⇒ 00:55:20.060 Ben Steinberg: Oh, yeah, I text them once in a while, too.

584 00:55:20.060 ⇒ 00:55:21.919 Ben Steinberg: like a Baboo moon, and like he’ll like he’ll.

585 00:55:22.272 ⇒ 00:55:24.389 Uttam Kumaran: Stuff. I texted some AI stuff.

586 00:55:24.390 ⇒ 00:55:27.469 Ben Steinberg: Yeah, I text him things that like, I know he’s gonna answer. You know

587 00:55:29.130 ⇒ 00:55:30.680 Ben Steinberg: he’s all over the place, too, though.

588 00:55:33.930 ⇒ 00:55:37.680 Ben Steinberg: Shit alright dude my things. I’m getting fucking blown up right now.

589 00:55:37.680 ⇒ 00:55:38.390 Uttam Kumaran: Hi, Bro!

590 00:55:38.670 ⇒ 00:55:40.210 Uttam Kumaran: Let’s chat again soon.

591 00:55:40.210 ⇒ 00:55:41.650 Ben Steinberg: Keep the key. This is monthly, right?

592 00:55:41.650 ⇒ 00:55:45.770 Uttam Kumaran: Yeah, yeah, let’s keep. I’ll I’ll turn this into a monthly, and then I mean, I’ll probably call you before then.

593 00:55:46.390 ⇒ 00:55:48.529 Ben Steinberg: Dude definitely. Let me know you’re gonna be in town.

594 00:55:48.530 ⇒ 00:55:51.699 Uttam Kumaran: I will! I will! I will! I will! I don’t have plans yet, but I will.

595 00:55:51.880 ⇒ 00:55:52.860 Ben Steinberg: Alright, so we’ll have to lock.

596 00:55:52.860 ⇒ 00:55:55.040 Uttam Kumaran: Where are you in? You’re you’re part slope.

597 00:55:56.880 ⇒ 00:56:01.039 Ben Steinberg: Probably closer, like Fort Green, closer to Williamsburg. Almost. I’m on. So it’s like

598 00:56:01.250 ⇒ 00:56:03.170 Ben Steinberg: 14 min on the train to.

599 00:56:03.170 ⇒ 00:56:03.810 Uttam Kumaran: Okay.

600 00:56:04.920 ⇒ 00:56:07.569 Uttam Kumaran: Okay. Alright dude log off soon, though.

601 00:56:08.220 ⇒ 00:56:11.910 Ben Steinberg: Yeah, yeah, yeah, yeah. Alright. I’ll see. You guys, Connor, nice meeting you dude.

602 00:56:12.274 ⇒ 00:56:13.730 Uttam Kumaran: Meeting. You see you.