Meeting Title: Bi-Weekly SEO Review Date: 2025-01-03 Meeting participants: Halim, Uttam Kumaran, Ryan Brosas
WEBVTT
1 00:01:55.700 ⇒ 00:01:57.200 Ryan Brosas: Hello! Good morning!
2 00:02:08.669 ⇒ 00:02:09.579 Uttam Kumaran: Hey? Good morning!
3 00:02:12.249 ⇒ 00:02:13.289 Uttam Kumaran: How are you?
4 00:02:15.250 ⇒ 00:02:17.809 Ryan Brosas: I’m doing fine. How how about you?
5 00:02:18.670 ⇒ 00:02:19.340 Uttam Kumaran: Good.
6 00:02:20.080 ⇒ 00:02:21.380 Ryan Brosas: Awesome.
7 00:02:23.840 ⇒ 00:02:25.939 Uttam Kumaran: Can you, ping Halim? See if he’s joining.
8 00:02:37.310 ⇒ 00:02:39.229 Ryan Brosas: Oh, he’s 6.
9 00:02:43.330 ⇒ 00:02:46.390 Uttam Kumaran: Hey? Guys, hey? Helium.
10 00:02:47.320 ⇒ 00:02:48.200 Halim: Hey?
11 00:02:48.980 ⇒ 00:02:50.030 Halim: Don’t know.
12 00:02:50.570 ⇒ 00:02:52.170 Halim: Hey? Long time?
13 00:02:54.640 ⇒ 00:02:55.460 Halim: Yes.
14 00:02:56.140 ⇒ 00:02:57.190 Uttam Kumaran: How’s everything?
15 00:02:59.090 ⇒ 00:03:00.819 Halim: Yeah, everything’s good.
16 00:03:03.240 ⇒ 00:03:04.360 Uttam Kumaran: Good, good.
17 00:03:15.210 ⇒ 00:03:19.581 Uttam Kumaran: cool. Yeah, I guess. Let’s talk about
18 00:03:20.550 ⇒ 00:03:24.209 Uttam Kumaran: SEO, broadly. I mean one. I want to go through
19 00:03:24.640 ⇒ 00:03:30.230 Uttam Kumaran: sort of site health. I want to go through data. And then I want to talk about
20 00:03:30.570 ⇒ 00:03:32.470 Uttam Kumaran: you know, any changes we want to make.
21 00:03:32.800 ⇒ 00:03:35.890 Uttam Kumaran: So maybe I’ll let.
22 00:03:36.300 ⇒ 00:03:38.060 Uttam Kumaran: I don’t know, Halim, do you want to drive?
23 00:03:41.950 ⇒ 00:03:47.699 Halim: I’m not sure. I’m not sure. What what did he do last time? To be honest?
24 00:03:48.060 ⇒ 00:03:49.150 Halim: So
25 00:03:53.530 ⇒ 00:03:57.230 Halim: yeah. So I think for for Site health.
26 00:04:00.430 ⇒ 00:04:03.569 Halim: What? What do you mean exactly by cycles like that?
27 00:04:03.570 ⇒ 00:04:05.259 Halim: Yeah, I of the website.
28 00:04:05.790 ⇒ 00:04:10.300 Uttam Kumaran: Yeah, I guess like anything. I just wanna confirm that the site health is still
29 00:04:10.520 ⇒ 00:04:14.250 Uttam Kumaran: like 100%. I know you went through and did an audit of everything.
30 00:04:14.880 ⇒ 00:04:15.360 Halim: Yeah, yeah.
31 00:04:15.360 ⇒ 00:04:17.270 Uttam Kumaran: Like, probably a month ago. So I just wanna
32 00:04:17.480 ⇒ 00:04:21.200 Uttam Kumaran: I think in this meeting one, I just wanna confirm that. That’s all.
33 00:04:21.310 ⇒ 00:04:25.180 Uttam Kumaran: Still, okay? Because I know we’re making changes every week.
34 00:04:25.310 ⇒ 00:04:30.179 Uttam Kumaran: But one is just going through the site, help making sure that all the pages there’s no alerts or issues.
35 00:04:30.360 ⇒ 00:04:40.000 Uttam Kumaran: or like broken links, or whatever. And then the second thing I want to go through is like, look at the metrics for volume coming in through
36 00:04:40.570 ⇒ 00:04:41.440 Uttam Kumaran: search.
37 00:04:41.970 ⇒ 00:04:43.380 Halim: No, no.
38 00:04:44.060 ⇒ 00:04:52.089 Halim: okay. So I have to look at the search. So I mean the the metrics of the site.
39 00:04:52.490 ⇒ 00:04:54.439 Halim: Alright. Let me share my screen.
40 00:04:55.270 ⇒ 00:04:56.010 Uttam Kumaran: Thanks.
41 00:05:06.310 ⇒ 00:05:21.308 Halim: So I’m checking the homepage first, st because the I think the most most of the changes recently was in in the homepage. So yeah, we we got affected in the performance, but SEO remains
42 00:05:21.750 ⇒ 00:05:22.290 Uttam Kumaran: Okay.
43 00:05:22.290 ⇒ 00:05:23.160 Halim: 100.
44 00:05:25.470 ⇒ 00:05:26.620 Halim: Yeah.
45 00:05:30.290 ⇒ 00:05:32.099 Halim: okay, let’s go look.
46 00:05:32.300 ⇒ 00:05:42.330 Halim: But this year is still 100. I don’t think we change it another page. Did did we change
47 00:05:43.580 ⇒ 00:05:49.630 Halim: case studies. Let’s say, I think this one.
48 00:05:58.620 ⇒ 00:06:01.329 Halim: I have the search console open.
49 00:06:08.940 ⇒ 00:06:14.580 Halim: Can we get the metrics here? No, okay. So back to this.
50 00:06:16.680 ⇒ 00:06:23.709 Halim: yeah, it’s still 100. So yeah, in terms of, in terms of the technical setup. We we are. We are good.
51 00:06:24.350 ⇒ 00:06:24.850 Uttam Kumaran: Okay. Cool.
52 00:06:24.850 ⇒ 00:06:27.000 Halim: Nothing changed.
53 00:06:27.000 ⇒ 00:06:31.530 Uttam Kumaran: Yeah, I don’t care too much about Mobile honestly, mostly desktop.
54 00:06:31.780 ⇒ 00:06:35.749 Uttam Kumaran: I mean, like, I know, the mobile performance looks like it’s like 56. But.
55 00:06:36.500 ⇒ 00:06:36.950 Halim: That was.
56 00:06:36.950 ⇒ 00:06:40.599 Uttam Kumaran: Okay, that’s what I’m really, that’s what we’re really, really prioritizing.
57 00:06:41.960 ⇒ 00:06:42.860 Halim: Yep.
58 00:06:43.499 ⇒ 00:06:51.250 Halim: yeah, I think we we agreed that most of the traffic or the target audience is coming from desktop devices.
59 00:06:52.209 ⇒ 00:06:59.210 Halim: So yeah, here in search console. Let’s see, last 7 days.
60 00:07:02.800 ⇒ 00:07:09.720 Halim: And yeah, where is yeah, we started getting
61 00:07:11.060 ⇒ 00:07:16.920 Halim: high volume of impressions for these, for other keywords other than Brainforce. But
62 00:07:17.290 ⇒ 00:07:20.140 Halim: I don’t see any clicks yet.
63 00:07:22.590 ⇒ 00:07:26.499 Halim: Maybe last 28 days.
64 00:07:28.020 ⇒ 00:07:28.830 Halim: Hmm.
65 00:07:31.890 ⇒ 00:07:35.719 Halim: okay, this one is, I think, this one is interesting.
66 00:07:35.940 ⇒ 00:07:39.200 Halim: The real dashboard keywords.
67 00:07:41.030 ⇒ 00:07:41.600 Halim: So.
68 00:07:41.600 ⇒ 00:07:42.320 Uttam Kumaran: Oh, okay.
69 00:07:42.320 ⇒ 00:07:50.760 Halim: And yeah, in general, this is good, because I remember when we 1st looked at these this
70 00:07:52.710 ⇒ 00:08:00.900 Halim: dashboard, all of the queries were reinforged. U temp, and and that’s all.
71 00:08:01.474 ⇒ 00:08:08.700 Halim: Now we we yeah, now we are getting visibility over other keywords.
72 00:08:09.050 ⇒ 00:08:15.529 Halim: So let’s see, do we have anything in social appearance.
73 00:08:19.030 ⇒ 00:08:20.549 Halim: No data.
74 00:08:21.090 ⇒ 00:08:22.249 Halim: This is weird.
75 00:08:32.049 ⇒ 00:08:33.730 Halim: Yeah, weird.
76 00:08:34.880 ⇒ 00:08:37.099 Halim: Okay, let’s see the pages.
77 00:08:38.360 ⇒ 00:08:39.770 Halim: Hmm, yeah.
78 00:08:40.360 ⇒ 00:08:45.329 Halim: Loops anything seen?
79 00:08:47.520 ⇒ 00:08:48.610 Halim: That’s
80 00:08:48.990 ⇒ 00:08:56.589 Halim: I wanted to see the the position. Ryan, do you? Do you know if there is a way to see
81 00:08:57.260 ⇒ 00:09:01.280 Halim: the position other than the search appearance here.
82 00:09:03.650 ⇒ 00:09:05.720 Uttam Kumaran: We use. Scm, rush right? You can see it in there.
83 00:09:06.120 ⇒ 00:09:06.520 Ryan Brosas: Rush.
84 00:09:08.380 ⇒ 00:09:16.330 Halim: Yeah, I think if we can look it, it will give us more insights than the Google search console.
85 00:09:17.670 ⇒ 00:09:20.579 Halim: So can can you? Can you open it.
86 00:09:21.310 ⇒ 00:09:25.300 Ryan Brosas: Yeah, I already opened it. So let me share it.
87 00:09:28.420 ⇒ 00:09:33.030 Ryan Brosas: Oh, oh, can you see my screen now?
88 00:09:35.094 ⇒ 00:09:48.769 Ryan Brosas: Yeah, on the keywords, as you see here. We have our top keywords. So, as you know, as you see, the AI stuff we are positioning number one there.
89 00:09:48.930 ⇒ 00:09:59.350 Ryan Brosas: and also in AI consulting Number One and by the coco automated stock monitoring, and
90 00:09:59.600 ⇒ 00:10:03.050 Ryan Brosas: some sort of like the AI
91 00:10:04.300 ⇒ 00:10:07.810 Ryan Brosas: hey? I ready the content
92 00:10:08.070 ⇒ 00:10:17.320 Ryan Brosas: it is we are doing well. We got number 2, 2, and as the
93 00:10:18.228 ⇒ 00:10:29.179 Ryan Brosas: that’s the keyword stuff. That we are going to target. I I think we are going to need to increase the volume
94 00:10:29.290 ⇒ 00:10:37.020 Ryan Brosas: so we can drive more traffic to the website for the keyword.
95 00:10:37.350 ⇒ 00:10:47.580 Halim: Sorry. Sorry, Ryan. Just a second. So the the 4, the 4 metrics, or the 5 metrics on the top, the domain analytics is this weekly or or monthly.
96 00:10:48.630 ⇒ 00:10:49.990 Ryan Brosas: For this.
97 00:10:50.350 ⇒ 00:10:51.140 Halim: Yeah.
98 00:10:52.030 ⇒ 00:11:02.230 Ryan Brosas: I think this is monthly. I think we got we. It has like increased this like we got 2 in on authority score. Then.
99 00:11:02.810 ⇒ 00:11:03.200 Halim: Hmm.
100 00:11:03.200 ⇒ 00:11:07.179 Ryan Brosas: 6 right now, and the organic traffic is very good.
101 00:11:07.984 ⇒ 00:11:12.010 Ryan Brosas: We have increased this plus.
102 00:11:12.300 ⇒ 00:11:12.860 Halim: Between.
103 00:11:13.430 ⇒ 00:11:19.849 Halim: Does this mean? Does this mean one like a user or a visitor?
104 00:11:20.770 ⇒ 00:11:22.350 Uttam Kumaran: No, it’s just a score.
105 00:11:22.820 ⇒ 00:11:23.590 Ryan Brosas: The score.
106 00:11:23.590 ⇒ 00:11:24.590 Halim: Score right.
107 00:11:24.590 ⇒ 00:11:25.100 Uttam Kumaran: Yeah, right.
108 00:11:25.100 ⇒ 00:11:33.569 Ryan Brosas: So for the visitor. This is the same data. We have 198.
109 00:11:34.050 ⇒ 00:11:35.269 Uttam Kumaran: But see, this
110 00:11:35.270 ⇒ 00:11:42.390 Uttam Kumaran: one is direct. So, like we all, I only care. And this I just will only want to talk about stuff coming from organic search.
111 00:11:42.770 ⇒ 00:11:45.189 Uttam Kumaran: Right? So it’s just just that red.
112 00:11:46.420 ⇒ 00:11:51.700 Uttam Kumaran: just the red line, right? Because direct. I don’t want to give credit because we don’t know.
113 00:11:55.500 ⇒ 00:11:58.809 Halim: So, yeah, I think, organic search.
114 00:12:01.820 ⇒ 00:12:04.039 Halim: not so much. Yeah.
115 00:12:04.040 ⇒ 00:12:05.009 Uttam Kumaran: So much, so much. Yeah.
116 00:12:09.350 ⇒ 00:12:14.320 Halim: Okay, can you? Can you untick the the other sources
117 00:12:25.450 ⇒ 00:12:28.800 Halim: just to see the trend clearer?
118 00:12:28.960 ⇒ 00:12:33.130 Halim: So it’s but they have until November. They don’t have the.
119 00:12:33.940 ⇒ 00:12:34.510 Ryan Brosas: Yes.
120 00:12:34.510 ⇒ 00:12:35.480 Halim: Yes. Yeah.
121 00:12:35.480 ⇒ 00:12:36.600 Ryan Brosas: Last 6 months.
122 00:12:40.020 ⇒ 00:12:42.099 Ryan Brosas: There’s no Google analytics.
123 00:12:43.250 ⇒ 00:12:43.790 Halim: Me!
124 00:12:44.530 ⇒ 00:12:45.180 Ryan Brosas: Right.
125 00:13:10.550 ⇒ 00:13:12.979 Halim: I think I’m seeing different numbers.
126 00:13:16.880 ⇒ 00:13:24.509 Halim: This is, oh, no, no, it’s it’s the same. Yeah, yeah, it’s the same. So average position is 50.
127 00:13:26.890 ⇒ 00:13:35.949 Halim: Is there a way to compare the fair lost the previous period?
128 00:13:38.170 ⇒ 00:13:41.739 Halim: If if you, if you clicked on the
129 00:13:43.540 ⇒ 00:13:51.559 Halim: more broke down next to 3 months is there is compare
130 00:13:53.420 ⇒ 00:13:56.840 Halim: so just compared to last 28 days.
131 00:13:57.770 ⇒ 00:14:00.469 Halim: See December versus November.
132 00:14:07.160 ⇒ 00:14:07.880 Halim: Hmm.
133 00:14:09.430 ⇒ 00:14:14.389 Ryan Brosas: Yeah, we have increased like 6% on the average position.
134 00:14:15.330 ⇒ 00:14:17.779 Ryan Brosas: And yeah, I think it’s good.
135 00:14:17.780 ⇒ 00:14:21.680 Halim: No, I think that’s a degrees almost like.
136 00:14:21.680 ⇒ 00:14:23.320 Ryan Brosas: It’s like Chris! -Oh.
137 00:14:23.320 ⇒ 00:14:27.580 Halim: Yeah, yeah, it’s because the the position is 50 instead of 44.
138 00:14:29.140 ⇒ 00:14:34.179 Halim: Yeah. So also the the click through rate.
139 00:14:34.760 ⇒ 00:14:36.440 Halim: Yeah, yeah, it was better.
140 00:14:38.680 ⇒ 00:14:46.740 Halim: The percentage of total clicks to total impressions is what’s better?
141 00:14:49.580 ⇒ 00:14:50.340 Halim: Yeah.
142 00:14:51.790 ⇒ 00:14:57.950 Halim: Well, I think because maybe December wasn’t yeah, like
143 00:14:58.330 ⇒ 00:15:01.880 Halim: lot, lots of people were were off. Not.
144 00:15:02.570 ⇒ 00:15:05.389 Halim: I think, not so much published. Right?
145 00:15:07.640 ⇒ 00:15:08.300 Halim: Like, yeah.
146 00:15:08.300 ⇒ 00:15:12.239 Uttam Kumaran: Yeah, I mean, maybe maybe December is like a little bit, not a great month.
147 00:15:13.860 ⇒ 00:15:20.960 Uttam Kumaran: But again, I still wanna I still wanna find a way that every time we meet we can clearly measure. This is this something we can see
148 00:15:21.230 ⇒ 00:15:23.730 Uttam Kumaran: in post hog, really easily or no.
149 00:15:44.340 ⇒ 00:15:48.120 Uttam Kumaran: Like, just look at. Yeah, I don’t know if we is there any way to see that.
150 00:17:37.430 ⇒ 00:17:44.990 Halim: I think something like this should be in in web analytics. It’s similar to Google analytics.
151 00:17:45.570 ⇒ 00:17:46.220 Uttam Kumaran: Okay.
152 00:17:49.320 ⇒ 00:17:53.720 Halim: Okay, can we? Can, we see, did did you open web analytics?
153 00:17:56.570 ⇒ 00:17:57.490 Uttam Kumaran: And.
154 00:17:57.870 ⇒ 00:17:59.769 Halim: No, no, I mean in postcode.
155 00:17:59.910 ⇒ 00:18:02.529 Halim: We we are looking at robust work right.
156 00:18:04.830 ⇒ 00:18:10.370 Uttam Kumaran: I pretty sure it should be here. But then, can you just like? How do we do it? So the sources.
157 00:18:13.211 ⇒ 00:18:19.950 Halim: Yeah. Okay. Let’s see. Okay, can you scroll down a bit?
158 00:18:20.120 ⇒ 00:18:21.460 Halim: Is there any?
159 00:18:22.120 ⇒ 00:18:24.529 Halim: Right? Yeah. Here channels.
160 00:18:26.430 ⇒ 00:18:27.879 Uttam Kumaran: Yeah. See? Organic, search.
161 00:18:28.530 ⇒ 00:18:29.440 Halim: Yeah, yeah.
162 00:18:29.440 ⇒ 00:18:30.569 Uttam Kumaran: So can you click on that?
163 00:18:33.230 ⇒ 00:18:40.230 Uttam Kumaran: Yeah, so we need to filter to this organic. So this is basically traffic from organic search.
164 00:18:41.100 ⇒ 00:18:41.770 Halim: You, too.
165 00:18:46.428 ⇒ 00:18:52.850 Halim: Now, if you scroll back to the top. Oh, no! Now you deactivated it.
166 00:18:53.220 ⇒ 00:18:56.840 Uttam Kumaran: Wait, go back, just click, just just filter it to organic search.
167 00:19:01.360 ⇒ 00:19:03.269 Uttam Kumaran: or is it just taking time to load.
168 00:19:04.130 ⇒ 00:19:04.685 Ryan Brosas: Yeah.
169 00:19:08.350 ⇒ 00:19:10.769 Uttam Kumaran: No, just just click once. Don’t click anything else.
170 00:19:10.940 ⇒ 00:19:11.999 Halim: Yeah, yeah, yeah.
171 00:19:12.545 ⇒ 00:19:12.800 Uttam Kumaran: No.
172 00:19:12.800 ⇒ 00:19:13.879 Uttam Kumaran: Can you scroll up?
173 00:19:17.140 ⇒ 00:19:23.050 Uttam Kumaran: Okay? And then can you do group by month, or group by week on the right side.
174 00:19:23.930 ⇒ 00:19:26.790 Uttam Kumaran: on the on the far right, under page views.
175 00:19:29.210 ⇒ 00:19:30.540 Halim: On the right side.
176 00:19:31.410 ⇒ 00:19:32.054 Uttam Kumaran: How do I
177 00:19:32.670 ⇒ 00:19:33.800 Halim: Yeah, yeah.
178 00:19:35.340 ⇒ 00:19:36.750 Ryan Brosas: By specific.
179 00:19:36.750 ⇒ 00:19:40.899 Halim: Just no, no, the drop down change day to week.
180 00:19:40.900 ⇒ 00:19:46.840 Uttam Kumaran: Speak, and then you can do instead of last 30 days. Can you do last like 90 days
181 00:19:47.760 ⇒ 00:19:49.030 Uttam Kumaran: on the top left?
182 00:19:49.210 ⇒ 00:19:50.000 Uttam Kumaran: Yeah.
183 00:20:03.810 ⇒ 00:20:05.426 Uttam Kumaran: what is so, what is
184 00:20:05.940 ⇒ 00:20:07.230 Uttam Kumaran: What is this line?
185 00:20:10.920 ⇒ 00:20:11.680 Uttam Kumaran: Oh.
186 00:20:13.088 ⇒ 00:20:15.900 Halim: This is the the previous period.
187 00:20:16.300 ⇒ 00:20:19.792 Uttam Kumaran: Oh, okay, okay, okay, okay. So I mean, it looks like,
188 00:20:21.530 ⇒ 00:20:28.370 Uttam Kumaran: I mean, we’re doing slightly better. But still like, what is it? Roughly, like 50
189 00:20:28.620 ⇒ 00:20:30.770 Uttam Kumaran: organic page views per day.
190 00:20:33.630 ⇒ 00:20:38.047 Uttam Kumaran: Okay, so this is the, this is the. This is what I want to look at.
191 00:20:40.300 ⇒ 00:20:43.180 Uttam Kumaran: Every you know, every week. So.
192 00:20:44.050 ⇒ 00:20:50.230 Halim: Yeah, is there a way to save this view or something?
193 00:20:51.550 ⇒ 00:20:55.269 Halim: Okay, can you check this 3 dots on on the top right.
194 00:20:56.020 ⇒ 00:20:56.550 Uttam Kumaran: Yeah.
195 00:20:56.550 ⇒ 00:20:59.160 Halim: 0, 8, no.
196 00:21:00.150 ⇒ 00:21:01.760 Uttam Kumaran: Can you? Can you look at this.
197 00:21:13.600 ⇒ 00:21:15.550 Halim: Channel type, organic.
198 00:21:16.180 ⇒ 00:21:19.800 Uttam Kumaran: Oh, okay, well, this is it. Yeah, yeah, okay, cool. So, can we see.
199 00:21:19.800 ⇒ 00:21:21.450 Uttam Kumaran: you can just save this year.
200 00:21:21.450 ⇒ 00:21:22.260 Uttam Kumaran: Yeah.
201 00:21:28.880 ⇒ 00:21:29.940 Ryan Brosas: Let’s see.
202 00:21:29.940 ⇒ 00:21:31.620 Uttam Kumaran: Can. And can you change the title?
203 00:21:33.390 ⇒ 00:21:35.560 Uttam Kumaran: Just make it SEO. Page views
204 00:21:37.780 ⇒ 00:21:41.520 Uttam Kumaran: great. This is what I want to look at. So this is the real like.
205 00:21:42.820 ⇒ 00:21:46.780 Uttam Kumaran: if if we’re making a mark on search, right?
206 00:21:47.020 ⇒ 00:21:53.820 Uttam Kumaran: So looks like compared, we are getting better. Right? I mean, we were at like,
207 00:21:57.480 ⇒ 00:22:00.813 Uttam Kumaran: yeah, I mean, we were at basically 0.
208 00:22:01.690 ⇒ 00:22:04.960 Uttam Kumaran: So anything’s better than 0. But
209 00:22:05.080 ⇒ 00:22:10.589 Uttam Kumaran: let’s, this is what I want to start looking at is like, this is going to be the metric we’re we’re going to be tracking.
210 00:22:10.720 ⇒ 00:22:16.340 Uttam Kumaran: So one can you send? Can you send this to the internal analytics channel? Ryan?
211 00:22:17.580 ⇒ 00:22:19.679 Uttam Kumaran: I’m gonna add you there also.
212 00:22:20.650 ⇒ 00:22:25.659 Halim: There is. I think there is an option to send a link right.
213 00:22:32.220 ⇒ 00:22:34.090 Halim: and then there is maybe there is no.
214 00:22:34.090 ⇒ 00:22:38.470 Uttam Kumaran: Support. But like, I don’t know, maybe you just have to share the
215 00:22:38.850 ⇒ 00:22:42.129 Uttam Kumaran: go. Yeah, go back to the, to the fixed insight.
216 00:22:44.040 ⇒ 00:22:46.919 Uttam Kumaran: Well, this one, can you? Can you refresh this?
217 00:22:50.090 ⇒ 00:22:50.940 Uttam Kumaran: Okay?
218 00:22:54.833 ⇒ 00:22:58.689 Uttam Kumaran: Maybe just copy the copy, the link. Yeah, just copy the link.
219 00:22:58.690 ⇒ 00:23:04.099 Uttam Kumaran: And then I just shared with you this internal analytics slack channel, you can just add
220 00:23:05.010 ⇒ 00:23:07.870 Uttam Kumaran: just send it there with, like the what we did.
221 00:23:08.020 ⇒ 00:23:10.179 Uttam Kumaran: So this is what I want to start looking at.
222 00:23:10.958 ⇒ 00:23:13.650 Uttam Kumaran: Is just this very basic
223 00:23:15.720 ⇒ 00:23:16.859 Uttam Kumaran: So this is great
224 00:23:24.380 ⇒ 00:23:25.190 Uttam Kumaran: cool.
225 00:23:26.010 ⇒ 00:23:34.390 Uttam Kumaran: So the only other. The other thing we did is Helene, me and Ryan. We worked on like a or mainly Ryan worked on a keyword tracking plan.
226 00:23:34.690 ⇒ 00:23:42.620 Uttam Kumaran: So we have several new keywords that we’re going to start to write blogs. Apart from writing the blogs are there. Is there anything else we should be doing for those keywords.
227 00:23:45.970 ⇒ 00:23:47.280 Halim: Hmm!
228 00:23:48.650 ⇒ 00:24:01.659 Halim: I think if if some of them are relevant to the the content or the copy we have on different pages like the home page, the about page, and these pages. So
229 00:24:02.190 ⇒ 00:24:06.740 Halim: like injecting these keywords somehow into the
230 00:24:07.690 ⇒ 00:24:11.960 Halim: the the text content we have on on the main pages.
231 00:24:12.630 ⇒ 00:24:13.790 Ryan Brosas: Let me think. This is.
232 00:24:14.330 ⇒ 00:24:21.729 Halim: Yeah, and mainly the headings and and also the the page titles.
233 00:24:24.950 ⇒ 00:24:28.189 Halim: because I think the 1st thing
234 00:24:29.490 ⇒ 00:24:41.500 Halim: that comes when you search for something like the 1st thing that they match with is the page title, and then the the h. 1 like that, the 1st heading of the page.
235 00:24:42.920 ⇒ 00:24:51.760 Halim: So basically using the keywords. If it’s for the blocks, then we use the keywords within the the block title itself.
236 00:24:52.610 ⇒ 00:25:03.049 Halim: If it’s possible to use some of them in the the other page titles, or the the other page headings. This will, I think, this will also be
237 00:25:03.270 ⇒ 00:25:04.900 Halim: an improvement.
238 00:25:05.330 ⇒ 00:25:05.960 Uttam Kumaran: Okay.
239 00:25:14.320 ⇒ 00:25:26.169 Halim: And yeah, I I think that the Glossary was was one good thing that we did, and it drived some traffic to the website.
240 00:25:26.490 ⇒ 00:25:26.810 Uttam Kumaran: Yeah.
241 00:25:28.340 ⇒ 00:25:38.670 Halim: and if we are going to do the tools directory things that we talked about in slack, this one would be,
242 00:25:39.910 ⇒ 00:25:41.820 Halim: would be amazing as well.
243 00:25:42.540 ⇒ 00:25:44.659 Uttam Kumaran: Yeah, can I share? I’ll share my screen. Ryan.
244 00:25:45.360 ⇒ 00:25:46.129 Ryan Brosas: Yeah, sure. Sure.
245 00:25:49.810 ⇒ 00:26:06.729 Uttam Kumaran: So one thing, Halim, that we I had a chat with a company that we’re using. But you know I just chatted with their CEO. And he’s telling me about their SEO program, basically like what they did is they started writing tons of these articles
246 00:26:08.930 ⇒ 00:26:14.830 Uttam Kumaran: and basically wrote like specific pages to each of these
247 00:26:17.150 ⇒ 00:26:20.170 Uttam Kumaran: cause they’re competing on like these types of searches.
248 00:26:22.050 ⇒ 00:26:23.839 Halim: So if I do like.
249 00:26:24.860 ⇒ 00:26:26.309 Uttam Kumaran: This one. They’re here.
250 00:26:28.570 ⇒ 00:26:29.320 Halim: Hmm.
251 00:26:31.410 ⇒ 00:26:35.190 Uttam Kumaran: So they basically wrote one page per.
252 00:26:35.190 ⇒ 00:26:40.969 Halim: It’s kind of answering a question in each. In each article.
253 00:26:41.510 ⇒ 00:26:50.280 Uttam Kumaran: Yeah. So one of the things that we’re trying to compete against, I go to the keyword.
254 00:26:55.030 ⇒ 00:26:56.769 Uttam Kumaran: The keyword research.
255 00:27:10.190 ⇒ 00:27:12.480 Uttam Kumaran: Where was this.
256 00:27:22.560 ⇒ 00:27:26.009 Uttam Kumaran: Yeah, so these are a lot. These are some of like the
257 00:27:26.630 ⇒ 00:27:30.789 Uttam Kumaran: untap keywords. But, Ryan, where’s the other keywords that you had in here?
258 00:27:32.172 ⇒ 00:27:36.240 Ryan Brosas: I think it’s in here let me check.
259 00:27:40.800 ⇒ 00:27:43.039 Uttam Kumaran: Oh, right? Here, okay. Okay. Okay. Yeah.
260 00:27:45.970 ⇒ 00:27:51.560 Ryan Brosas: So, that’s the 3 section which is missing, unique and on top.
261 00:27:51.900 ⇒ 00:27:56.349 Ryan Brosas: So that’s what we’re going to target for. q 1
262 00:27:56.450 ⇒ 00:27:59.810 Ryan Brosas: and yeah, and also, I’m still
263 00:28:00.680 ⇒ 00:28:07.520 Ryan Brosas: like researching for other keywords, like, on targeted industry with our services.
264 00:28:08.236 ⇒ 00:28:19.329 Ryan Brosas: That’s 1. Also that we are going to do for our content, which is, we have a lot of target industry. So we have a lot also of services.
265 00:28:20.036 ⇒ 00:28:23.830 Ryan Brosas: Yeah, I think that’s the keyword that we’re going to implement
266 00:28:24.120 ⇒ 00:28:28.179 Ryan Brosas: for for the for the blog post.
267 00:28:32.350 ⇒ 00:28:41.976 Uttam Kumaran: So I guess my question is one. I definitely have some suggestions on some of some more of these. Where should I put them? Should I just add a should I just put it?
268 00:28:42.370 ⇒ 00:28:44.140 Uttam Kumaran: I just leave a comment here.
269 00:28:44.770 ⇒ 00:28:47.899 Ryan Brosas: Oh, yeah, yeah, no. You can just leave a comment. There.
270 00:28:48.270 ⇒ 00:28:48.910 Uttam Kumaran: Okay?
271 00:28:49.660 ⇒ 00:28:52.600 Uttam Kumaran: And then so. But these are all for the blog. Right?
272 00:28:52.820 ⇒ 00:28:53.250 Ryan Brosas: Yes.
273 00:28:53.250 ⇒ 00:28:55.650 Uttam Kumaran: Okay, I guess I guess we have. But see, this is what I.
274 00:28:55.860 ⇒ 00:28:58.500 Uttam Kumaran: This is what I wanted to ask about, which is like
275 00:29:00.380 ⇒ 00:29:06.670 Uttam Kumaran: we also have for blog. But how do we get this in the glossary? And then what? What kind of like? What is this like
276 00:29:06.980 ⇒ 00:29:09.010 Uttam Kumaran: Holly? I’m like, what is this just like
277 00:29:09.460 ⇒ 00:29:13.049 Uttam Kumaran: having documents? Because these aren’t really like listed on their blog?
278 00:29:15.118 ⇒ 00:29:20.230 Uttam Kumaran: They. I don’t think they really have a blog. But basically like
279 00:29:20.680 ⇒ 00:29:25.140 Uttam Kumaran: they just have these pages under like portable I/O dot learn.
280 00:29:27.310 ⇒ 00:29:33.159 Halim: Hmm, this. This is something like a
281 00:29:33.490 ⇒ 00:29:41.030 Halim: looks like it’s a category page or a tag page. So it it includes all the links.
282 00:29:41.030 ⇒ 00:29:41.940 Uttam Kumaran: Oh!
283 00:29:41.990 ⇒ 00:29:43.520 Halim: With this tag.
284 00:29:45.510 ⇒ 00:29:46.260 Uttam Kumaran: Okay.
285 00:29:46.730 ⇒ 00:29:52.210 Halim: Like anything they wrote about. 5 trend would appear.
286 00:29:54.120 ⇒ 00:30:00.909 Uttam Kumaran: Because I think we can start competing on doing these for some other softwares
287 00:30:05.280 ⇒ 00:30:09.300 Uttam Kumaran: But, like I, these aren’t blog good blog posts right?
288 00:30:09.790 ⇒ 00:30:10.250 Halim: Hmm.
289 00:30:15.940 ⇒ 00:30:19.410 Uttam Kumaran: Like we do, we? We wouldn’t want this in the blog area right.
290 00:30:23.370 ⇒ 00:30:25.579 Halim: We just want these pages to exist.
291 00:30:28.490 ⇒ 00:30:31.119 Halim: They do it within the blog. But it’s
292 00:30:31.850 ⇒ 00:30:36.780 Halim: it’s a matter of how they like they. They have this structure
293 00:30:37.443 ⇒ 00:30:39.696 Halim: categories are not just.
294 00:30:41.452 ⇒ 00:30:49.960 Halim: are not just basic categories like tools AI and data. No, they they have.
295 00:30:50.150 ⇒ 00:30:57.750 Halim: They have the comparisons. They have the like, they have more descriptive.
296 00:30:57.980 ⇒ 00:31:06.500 Halim: And yeah, see here, Etl, tools comparison. This is one category, then future of data, then augmented 5 string.
297 00:31:06.840 ⇒ 00:31:11.500 Halim: And yeah, it’s a very well structured.
298 00:31:12.890 ⇒ 00:31:16.369 Uttam Kumaran: So like, if we were to do it here, we would just have like a
299 00:31:17.270 ⇒ 00:31:22.319 Uttam Kumaran: cause, these pages. They’re not very obvious like how to get to them from the main site.
300 00:31:22.970 ⇒ 00:31:25.210 Uttam Kumaran: but they’re purely to drive traffic.
301 00:31:25.800 ⇒ 00:31:26.620 Halim: Yeah.
302 00:31:27.760 ⇒ 00:31:29.159 Uttam Kumaran: So what’s the like?
303 00:31:29.450 ⇒ 00:31:33.150 Uttam Kumaran: Should we just put like something.
304 00:31:33.150 ⇒ 00:31:40.560 Halim: We can have something we can have, something that we can call resources. Maybe.
305 00:31:40.560 ⇒ 00:31:41.889 Uttam Kumaran: Oh, okay.
306 00:31:44.680 ⇒ 00:31:45.590 Uttam Kumaran: Yeah.
307 00:31:45.870 ⇒ 00:31:58.340 Halim: And it it shouldn’t be like very visible, or you can just add it in the footer or something. But it’s mainly to to drive. Yeah, mainly to drive traffic.
308 00:31:58.800 ⇒ 00:32:03.309 Uttam Kumaran: So do you want to do a resources? And then like, have these this sort of like?
309 00:32:05.280 ⇒ 00:32:08.489 Uttam Kumaran: Basically, we’ll do categories of these sorts of pages.
310 00:32:10.210 ⇒ 00:32:12.230 Halim: Yeah, yeah, we can do.
311 00:32:12.230 ⇒ 00:32:17.060 Uttam Kumaran: Cause I wanna jack up this I wanna like Go, I want to jack our SEO.
312 00:32:17.320 ⇒ 00:32:25.669 Uttam Kumaran: So, for example, I know I know I know a lot of ways like I know how to do some of these or some of the things that we’re working on.
313 00:32:26.760 ⇒ 00:32:27.440 Halim: Hmm!
314 00:32:30.410 ⇒ 00:32:32.518 Halim: There! There is something that like
315 00:32:33.340 ⇒ 00:32:36.330 Halim: I I can’t catch here, so
316 00:32:36.470 ⇒ 00:32:42.410 Halim: there isn’t like they are not linking to these pages anywhere.
317 00:32:46.513 ⇒ 00:32:58.410 Uttam Kumaran: They are like like, if I’m gonna go here, they do link to different like.
318 00:32:58.990 ⇒ 00:32:59.440 Halim: Hmm.
319 00:32:59.440 ⇒ 00:32:59.830 Uttam Kumaran: Okay.
320 00:32:59.830 ⇒ 00:33:02.700 Halim: But they they have the bread crumbs on the top.
321 00:33:03.235 ⇒ 00:33:05.560 Uttam Kumaran: Yeah, they have the breadcrumbs at the top.
322 00:33:05.560 ⇒ 00:33:06.160 Halim: So.
323 00:33:06.540 ⇒ 00:33:07.519 Halim: Oh, this one’s.
324 00:33:07.520 ⇒ 00:33:12.799 Uttam Kumaran: Good, but like if I go to learn, then you then it’s like all here.
325 00:33:13.503 ⇒ 00:33:17.910 Halim: So maybe we should create this like, we should create a learn or a resources.
326 00:33:19.670 ⇒ 00:33:20.840 Halim: Hmm, yeah.
327 00:33:25.650 ⇒ 00:33:26.610 Uttam Kumaran: What do you think?
328 00:33:29.830 ⇒ 00:33:32.513 Halim: Yeah, yeah, I, I agree.
329 00:33:34.370 ⇒ 00:33:34.800 Uttam Kumaran: Okay, so.
330 00:33:34.800 ⇒ 00:33:44.209 Halim: If we, if we are going to create resources, will we include log under it? Or is it a separate thing.
331 00:33:49.490 ⇒ 00:33:52.879 Uttam Kumaran: I don’t know. I mean, look, if if the if the footer becomes more than like
332 00:33:54.210 ⇒ 00:33:58.050 Uttam Kumaran: 10, then we’re gonna have to start to like, pull it in.
333 00:33:58.050 ⇒ 00:33:58.730 Halim: James.
334 00:34:01.190 ⇒ 00:34:06.280 Uttam Kumaran: I think already we we’re like, for example, services.
335 00:34:06.750 ⇒ 00:34:08.520 Uttam Kumaran: Here we already are grouping.
336 00:34:10.070 ⇒ 00:34:10.699 Halim: Yeah.
337 00:34:12.330 ⇒ 00:34:15.180 Uttam Kumaran: But I don’t know. I think that’s that’s something that’s easy to
338 00:34:15.480 ⇒ 00:34:17.589 Uttam Kumaran: to change, you know, as we go.
339 00:34:18.270 ⇒ 00:34:19.159 Halim: Yeah, yeah.
340 00:34:20.311 ⇒ 00:34:22.630 Uttam Kumaran: Okay? So one thing I’m gonna do here is like.
341 00:34:23.159 ⇒ 00:34:29.379 Uttam Kumaran: so do you want? How do do we want to call this like just like resource pages.
342 00:34:30.030 ⇒ 00:34:32.279 Uttam Kumaran: or like, you know, something like that.
343 00:34:33.310 ⇒ 00:34:44.399 Halim: Hmm, maybe a new collection resources and your collection something like this, yeah. Resources plus resource collection.
344 00:34:50.199 ⇒ 00:34:52.589 Uttam Kumaran: Let me tell these guys I’m running a little late.
345 00:35:11.739 ⇒ 00:35:16.459 Uttam Kumaran: I talked to this guy and he basically was like, dude. There’s just do this, for SEO
346 00:35:16.579 ⇒ 00:35:18.659 Uttam Kumaran: will help a lot, so I know how I can.
347 00:35:18.839 ⇒ 00:35:22.119 Uttam Kumaran: I can help Ryan. I can help you produce these.
348 00:35:25.234 ⇒ 00:35:28.885 Uttam Kumaran: Oh, look! I keep. I keep getting this? I keep getting the
349 00:35:29.559 ⇒ 00:35:32.689 Uttam Kumaran: alim, is it? Is it just one cookie per page?
350 00:35:35.710 ⇒ 00:35:38.480 Halim: No.
351 00:35:39.070 ⇒ 00:35:46.350 Halim: it’s like the the cookie isn’t tied to the page. Did did you already sign sign up to this.
352 00:35:46.350 ⇒ 00:35:49.919 Uttam Kumaran: No, I haven’t used this. I’m already signed, I mean, like.
353 00:35:51.050 ⇒ 00:35:53.779 Uttam Kumaran: Keep X-ing out, and it keeps coming back.
354 00:35:54.820 ⇒ 00:35:57.620 Uttam Kumaran: Let’s see, let’s I’ll go to a new page. We’ll see what happens.
355 00:36:06.010 ⇒ 00:36:08.109 Halim: What was the logic for this?
356 00:36:16.860 ⇒ 00:36:25.240 Halim: Oh, it’s because it won’t show up. Only if you subscribe, so
357 00:36:25.520 ⇒ 00:36:31.289 Halim: maybe I can prevent it from showing up. If if someone closed the pop up.
358 00:36:31.290 ⇒ 00:36:32.810 Uttam Kumaran: Yeah, exactly.
359 00:36:35.590 ⇒ 00:36:38.680 Uttam Kumaran: If they close it. Then I just wanted to pop up once.
360 00:36:39.460 ⇒ 00:36:40.370 Halim: Yeah, yeah.
361 00:36:48.880 ⇒ 00:36:54.470 Uttam Kumaran: The nice thing about this Ryan is we’re gonna we’ll be able to link to these articles
362 00:36:54.720 ⇒ 00:36:56.290 Uttam Kumaran: in our blog.
363 00:37:03.130 ⇒ 00:37:04.439 Uttam Kumaran: Does that make sense?
364 00:37:09.200 ⇒ 00:37:11.010 Uttam Kumaran: Think you’re on mute if you’re talking.
365 00:37:13.360 ⇒ 00:37:14.190 Ryan Brosas: Yeah,
366 00:37:15.440 ⇒ 00:37:16.190 Ryan Brosas: It’s like.
367 00:37:16.190 ⇒ 00:37:22.279 Uttam Kumaran: You can. For example, if you go to portable like they link out
368 00:37:25.300 ⇒ 00:37:30.609 Uttam Kumaran: right. See? All these are links to other pages on their site.
369 00:37:31.390 ⇒ 00:37:43.369 Ryan Brosas: Oh, yeah, yeah, that’s what I what I am currently going to do with the queue q, 1 keywords, which is the sub pages, and the dealer pages.
370 00:38:04.050 ⇒ 00:38:08.359 Halim: Yeah, the this linking traps traps you inside like when you
371 00:38:09.320 ⇒ 00:38:11.749 Halim: article, then you’ll find this link.
372 00:38:11.750 ⇒ 00:38:17.310 Uttam Kumaran: I mean, the design of their site is really really bad, but they have a ton of traffic coming from SEO.
373 00:38:18.230 ⇒ 00:38:19.030 Halim: Yeah.
374 00:38:42.180 ⇒ 00:38:49.189 Uttam Kumaran: Okay, guys, alright, this is perfect. So yeah, let’s talk on. I think we’ll talk on Monday as an as a group with Ann.
375 00:38:49.821 ⇒ 00:38:54.770 Uttam Kumaran: So that maybe she can design the resource page. But I would love to start on this.
376 00:38:59.040 ⇒ 00:39:03.729 Uttam Kumaran: I would love to start on this like resources, page and resources collection.
377 00:39:04.377 ⇒ 00:39:11.039 Uttam Kumaran: And then the other item is adding the newsletter to the blog. I think, Heleem, you’re on that one right.
378 00:39:12.340 ⇒ 00:39:13.970 Uttam Kumaran: I’m just gonna tag you.
379 00:39:14.660 ⇒ 00:39:17.549 Halim: Adding to the new solution, oh, yeah. Yeah.
380 00:39:21.647 ⇒ 00:39:28.280 Uttam Kumaran: Okay, perfect that way we can. We can have people read the the latest edition there and then.
381 00:39:28.430 ⇒ 00:39:33.260 Uttam Kumaran: This directory thing. Maybe we can talk about what we need from Ann in terms of design for this.
382 00:39:35.410 ⇒ 00:39:36.380 Uttam Kumaran: because I want to.
383 00:39:36.380 ⇒ 00:39:36.849 Halim: These are.
384 00:39:36.850 ⇒ 00:39:40.059 Uttam Kumaran: Also these will be resource. These will basically go under resources too.
385 00:39:42.150 ⇒ 00:39:53.899 Halim: Yeah, yeah, I think it. It will be very similar to the glory, maybe. Just just leave here the the reference link that you sent on slack here.
386 00:39:54.080 ⇒ 00:39:57.530 Halim: And oh, yeah, yeah, and discuss on Monday.
387 00:40:02.170 ⇒ 00:40:02.930 Uttam Kumaran: Yeah.
388 00:40:08.870 ⇒ 00:40:09.670 Uttam Kumaran: okay.
389 00:40:12.690 ⇒ 00:40:13.780 Uttam Kumaran: okay, guys.
390 00:40:15.280 ⇒ 00:40:21.319 Uttam Kumaran: thank you. And then, yeah, let’s we’ll start looking at the SEO stuff like the data more closely. But this is really helpful.
391 00:40:23.020 ⇒ 00:40:23.630 Halim: Yeah.
392 00:40:24.560 ⇒ 00:40:25.480 Halim: Thanks.
393 00:40:25.630 ⇒ 00:40:26.620 Halim: Okay. Nice. Day.
394 00:40:26.620 ⇒ 00:40:27.939 Uttam Kumaran: Thanks. Guys. Talk soon.
395 00:40:27.940 ⇒ 00:40:29.049 Ryan Brosas: Thank you. Guys.
396 00:40:29.050 ⇒ 00:40:29.370 Halim: Alright!
397 00:40:29.370 ⇒ 00:40:30.292 Ryan Brosas: See you later.
398 00:40:30.600 ⇒ 00:40:31.260 Uttam Kumaran: Bye.