Meeting Title: Bi-Weekly SEO Review Date: 2024-12-17 Meeting participants: Uttam Kumaran, Ryan Brosas


WEBVTT

1 00:00:11.310 00:00:13.279 Ryan Brosas: Oh, oh, oh.

2 00:00:22.280 00:00:23.190 Ryan Brosas: hello!

3 00:00:23.960 00:00:24.560 Ryan Brosas: Good!

4 00:01:06.440 00:01:08.100 Ryan Brosas: Yeah. And

5 00:01:35.740 00:01:36.450 Ryan Brosas: hmm.

6 00:01:36.950 00:01:37.740 Uttam Kumaran: Here I am.

7 00:01:38.500 00:01:40.140 Ryan Brosas: Hello! Good morning, Tom. How are you?

8 00:01:40.750 00:01:42.060 Uttam Kumaran: Hey? Good! How are you?

9 00:01:43.060 00:01:46.500 Ryan Brosas: Doing? Well, I just woke up. So yeah.

10 00:01:49.000 00:01:52.619 Uttam Kumaran: Nice. What’s your like usual schedule like these days?

11 00:01:53.662 00:02:02.930 Ryan Brosas: I follow the schedule that I sent to you like well, following your schedule also, like CST like on our.

12 00:02:02.930 00:02:03.390 Uttam Kumaran: Guys.

13 00:02:03.420 00:02:08.000 Ryan Brosas: It’s 10 Pm. To 6 Am.

14 00:02:10.560 00:02:12.019 Uttam Kumaran: I see. I see. I see. Okay.

15 00:02:12.190 00:02:14.040 Ryan Brosas: So 8 to 5, I guess.

16 00:02:15.320 00:02:16.130 Uttam Kumaran: Nice. Okay.

17 00:02:17.180 00:02:18.146 Ryan Brosas: As though.

18 00:02:26.760 00:02:29.060 Uttam Kumaran: I think it may just be me and you.

19 00:02:30.160 00:02:38.719 Ryan Brosas: Yeah. So I’ll just share some like the progress of our. You know, our metrics on Sandrush.

20 00:02:39.090 00:02:39.610 Uttam Kumaran: Perfect.

21 00:02:39.610 00:02:46.260 Ryan Brosas: And also the the you know I’m planning to, you know, propose to you some additional content, so we can

22 00:02:46.849 00:02:54.830 Ryan Brosas: well increase our visibility. Next years. You also can. You know, we can have like a good visibility also.

23 00:02:57.040 00:02:58.420 Ryan Brosas: Let me see.

24 00:03:00.270 00:03:03.345 Ryan Brosas: Okay. So I think,

25 00:03:04.450 00:03:11.429 Ryan Brosas: on this part on the side. Health this is like Halim is going to, you know, most working on.

26 00:03:11.610 00:03:23.339 Ryan Brosas: And I think we are doing great on it. We are have like 85%. But as the changes we, I think there’s go, there’s like a like

27 00:03:24.110 00:03:33.139 Ryan Brosas: like here, this is like 99% of PAL ability. But I think, when the website is, you know,

28 00:03:33.990 00:03:41.595 Ryan Brosas: it’s okay. I think we’ll Helene, will, you know, optimize it. So it will be. You know, it will be okay. It will be

29 00:03:42.180 00:03:56.236 Ryan Brosas: 99%, or you know, 100 so for the for the keywords. I think we are doing great. I’m I’m still optimizing the the glossary one by one.

30 00:03:56.800 00:04:02.290 Ryan Brosas: making sure that they are not having like a loss

31 00:04:03.240 00:04:12.259 Ryan Brosas: impact on our website like he, this one, I think I’m I will. I’m still on the A so I did. I haven’t

32 00:04:12.520 00:04:17.889 Ryan Brosas: got to the D and the C, so I’m still working on it.

33 00:04:18.019 00:04:19.149 Ryan Brosas: Okay?

34 00:04:19.860 00:04:24.530 Ryan Brosas: And for I think, for the improved keywords.

35 00:04:27.930 00:04:31.509 Ryan Brosas: I think we’re doing great because we have a lot of it like

36 00:04:31.750 00:04:37.390 Ryan Brosas: we have 10 improving keyboard. But overall we have like

37 00:04:37.520 00:04:43.609 Ryan Brosas: ranking for a lot of your life. I think it’s in 20 plus, I guess, 20 plus or

38 00:04:43.840 00:04:46.040 Ryan Brosas: more. I can.

39 00:04:46.170 00:04:47.150 Ryan Brosas: I still can.

40 00:04:48.475 00:04:52.220 Ryan Brosas: And okay.

41 00:04:53.750 00:04:56.589 Uttam Kumaran: Can you? Can you? Zoom in a little bit

42 00:04:57.160 00:04:58.620 Uttam Kumaran: sorry. I’m just on my laptop.

43 00:04:59.830 00:05:00.460 Ryan Brosas: Oh, okay.

44 00:05:01.230 00:05:02.230 Uttam Kumaran: Okay. Great.

45 00:05:03.490 00:05:07.650 Ryan Brosas: So, yeah, we are rocking tool for long keywords.

46 00:05:07.650 00:05:11.070 Uttam Kumaran: So can you explain to me what all the different columns mean?

47 00:05:12.445 00:05:16.805 Ryan Brosas: For this is is the like the ranking

48 00:05:17.350 00:05:21.520 Uttam Kumaran: Like what is intent. I guess we can start from the left like, what does intent mean?

49 00:05:21.520 00:05:23.990 Ryan Brosas: Intent is more likely that

50 00:05:24.240 00:05:36.229 Ryan Brosas: the the content wanted. It’s supposed to be the content is, it is supposed to be like, it’s informational. It’s a commercial like, you know, promoting or a case study.

51 00:05:36.380 00:05:36.949 Uttam Kumaran: Oh, okay.

52 00:05:37.372 00:05:47.079 Ryan Brosas: For most of the keyword that we are targeting. It’s more informational, more, you know, providing value, or you know our knowledge.

53 00:05:47.656 00:05:52.420 Ryan Brosas: But sometimes we are, you know, doing some commercial

54 00:05:53.018 00:06:00.969 Ryan Brosas: that’s just more of like promoting. Or, you know, tagging some other what they call this other

55 00:06:01.200 00:06:07.059 Ryan Brosas: website, or you know the the source of the the what they call it, the source of the information

56 00:06:07.815 00:06:14.039 Ryan Brosas: most of the time. Yeah, yeah, I think that’s more of like, this is more on the

57 00:06:14.520 00:06:25.900 Ryan Brosas: what they call this the leads is searching for like, do you want to investigate? Or you know. They are wanting to be to, you know. Get some products or services.

58 00:06:26.180 00:06:29.350 Ryan Brosas: So more of like, you know more on the

59 00:06:29.760 00:06:32.469 Ryan Brosas: case study, or, you know, promotional.

60 00:06:32.860 00:06:33.720 Uttam Kumaran: Hmm.

61 00:06:34.471 00:06:40.209 Ryan Brosas: For the for the Katie is more likely the keyword, the keyword difficulties.

62 00:06:41.082 00:06:43.040 Ryan Brosas: So we are.

63 00:06:44.091 00:06:51.309 Ryan Brosas: Getting on the competitive side, like we have, like 32, 37, 54,

64 00:06:51.600 00:07:02.249 Ryan Brosas: and you know we are still like learning to compete on higher, like difficult keywords on. This is for the like, the before and after

65 00:07:03.224 00:07:04.949 Ryan Brosas: pull. The pos.

66 00:07:05.270 00:07:21.800 Ryan Brosas: Pos. 17 like this is before like this is from like from before, like December 11. And this is for December 17.th So this is like the progress of these certain this specific keyword or pages.

67 00:07:22.080 00:07:27.559 Ryan Brosas: And yeah, we are doing well on, like our our appointment scheduling

68 00:07:27.810 00:07:34.509 Ryan Brosas: and our automated stuff. So we have like, from 37 we got like 33 for automated stop monitoring.

69 00:07:35.445 00:07:44.540 Ryan Brosas: So the difference that’s the the position, like the the the progress like.

70 00:07:44.960 00:07:47.590 Ryan Brosas: if it’s your improvement, etc.

71 00:07:47.850 00:07:55.249 Ryan Brosas: support the visibility. This is more on the delete or the customer searching.

72 00:07:55.820 00:08:01.090 Ryan Brosas: This is the percentage of this specific keyword or

73 00:08:01.440 00:08:13.660 Ryan Brosas: specific you know, of keyword like AI appointment, or you know, something. So this this is like the outcome of the the certain

74 00:08:14.330 00:08:24.129 Ryan Brosas: for that’s certain pages. So we have like 1.786% for this. For this specific pages

75 00:08:24.490 00:08:27.570 Ryan Brosas: and difference.

76 00:08:28.090 00:08:29.970 Ryan Brosas: Yeah, I think that’s all.

77 00:08:29.970 00:08:33.289 Uttam Kumaran: And then. But what about the traffic? So the traffic’s all 0 for these.

78 00:08:34.965 00:08:35.490 Ryan Brosas: Traffic!

79 00:08:36.690 00:08:37.419 Uttam Kumaran: Yeah.

80 00:08:40.470 00:08:45.649 Ryan Brosas: I’m not sure, because the the visibility is 1.786. So I think

81 00:08:47.110 00:08:54.080 Ryan Brosas: the traffic for this. I I’m not sure if this is accurate, because we are getting a lot of visibility for this.

82 00:08:54.530 00:08:55.200 Uttam Kumaran: Okay.

83 00:08:55.995 00:08:59.729 Ryan Brosas: But here we have, like 0 point 0 3

84 00:09:00.700 00:09:07.560 Ryan Brosas: for this specific keyword. I think this is much more of like.

85 00:09:08.459 00:09:15.199 Ryan Brosas: It’s not that accurate, but you know it’s it’s working. I’m not. I’m not totally sure but we are, you know, working on, you know.

86 00:09:15.200 00:09:16.740 Uttam Kumaran: Oh, looks like the most.

87 00:09:17.000 00:09:22.159 Uttam Kumaran: The most difficult keywords have the highest sort of volume and traffic.

88 00:09:23.040 00:09:34.909 Ryan Brosas: Yeah, this type of volume behind 2,100. So, 8, yeah.

89 00:09:55.030 00:09:55.740 Ryan Brosas: Partners.

90 00:09:59.880 00:10:01.440 Ryan Brosas: Forwarded lottery.

91 00:10:21.280 00:10:29.840 Ryan Brosas: Okay? I think. The progress of publishing the the glossary is doing well. Also, like we have, we are in 60%

92 00:10:30.427 00:10:33.930 Ryan Brosas: but still we are going to add some

93 00:10:34.270 00:10:44.139 Ryan Brosas: or your keywords the tools, and you know some some oops, some term that we know

94 00:10:45.540 00:10:47.570 Ryan Brosas: can still add here.

95 00:10:48.079 00:10:52.069 Ryan Brosas: Yeah, I think you are. Go doing well on here.

96 00:10:53.580 00:10:54.470 Ryan Brosas: Oh.

97 00:10:58.650 00:11:02.730 Ryan Brosas: I think that’s the that’s for that is for the

98 00:11:02.990 00:11:12.859 Ryan Brosas: the content side of the spl as I said earlier, that we want to increase the volume of the Se, the content.

99 00:11:15.680 00:11:21.450 Ryan Brosas: Yeah. But yeah, we are. I think we are doing well, because as as we have

100 00:11:21.610 00:11:29.259 Ryan Brosas: this year we’ve been doing posting from, like, you know, from from 0 1 or from

101 00:11:30.220 00:11:35.481 Ryan Brosas: of what? From you know. From well, what do you call this

102 00:11:37.770 00:11:44.010 Ryan Brosas: Well, we’ve been posting like 2 twice a week, and we are going to, you know, ramp to

103 00:11:44.160 00:11:51.299 Ryan Brosas: additional one or 2, so we can increase our.

104 00:11:51.300 00:12:04.180 Uttam Kumaran: My question that on the on the SEO side is, I want to start doing some. I want to take on like a research project to find keywords in the in the actual, like AI and data consulting world.

105 00:12:04.360 00:12:11.550 Uttam Kumaran: Right now, I think we’re ranking like for a lot of things that are more like technical.

106 00:12:13.400 00:12:22.570 Uttam Kumaran: you know, like that are like people searching for technical solutions. But I want to start ranking for people that are searching for

107 00:12:22.770 00:12:26.415 Uttam Kumaran: like someone to hire. Basically.

108 00:12:27.960 00:12:31.709 Uttam Kumaran: you know. So so search up like Snowflake consulting.

109 00:12:43.430 00:12:45.520 Uttam Kumaran: Let’s just do. Let’s do data first.st

110 00:12:46.250 00:12:48.539 Uttam Kumaran: So do like Snowflake consulting

111 00:13:04.670 00:13:07.480 Uttam Kumaran: like these. I want to start ranking for.

112 00:13:16.910 00:13:18.139 Ryan Brosas: For this all.

113 00:13:18.870 00:13:19.930 Ryan Brosas: He works.

114 00:13:20.700 00:13:27.309 Uttam Kumaran: Well, so can I. You kind of get what I’m saying is that right now we’re ranking for like general searches.

115 00:13:27.430 00:13:42.559 Uttam Kumaran: I want to start ranking for people who like need work. Now, right? So to give you a sense is like, I want to start looking at our competitors and what they’re ranking for, and then start to try to like. Beat them at that.

116 00:13:43.730 00:13:44.880 Ryan Brosas: Sure! Sure! Sure!

117 00:13:45.000 00:13:46.280 Ryan Brosas: Added first.st

118 00:13:48.310 00:13:50.790 Uttam Kumaran: So do you have the list of all of our competitors.

119 00:13:51.150 00:13:57.849 Ryan Brosas: Yeah, yeah, I already like input some of the competitor here. Let me.

120 00:14:28.270 00:14:31.400 Uttam Kumaran: So let me give you an let me give you an example.

121 00:14:41.090 00:14:47.289 Uttam Kumaran: Type in like Ph data, dot I/O, as a competitor.

122 00:14:50.560 00:14:51.250 Ryan Brosas: Peter.

123 00:15:05.118 00:15:07.190 Uttam Kumaran: Can you? Oh, you can add some more.

124 00:15:07.620 00:15:08.319 Ryan Brosas: Yeah.

125 00:15:14.840 00:15:16.439 Uttam Kumaran: One second, let me get you some.

126 00:15:19.490 00:15:22.250 Uttam Kumaran: Can you type in SLA.

127 00:15:22.350 00:15:24.469 Uttam Kumaran: lom.com.

128 00:15:46.780 00:15:48.538 Uttam Kumaran: Can you also type in

129 00:15:49.740 00:15:54.940 Uttam Kumaran: 1 6 like 0 no ONE

130 00:15:55.730 00:15:58.810 Uttam Kumaran: SIX solutions.com.

131 00:16:10.310 00:16:11.599 Ryan Brosas: Have all that stuff.

132 00:16:18.340 00:16:25.890 Ryan Brosas: yeah, as you said. They are back in here as thanks.

133 00:16:27.210 00:16:29.010 Ryan Brosas: Whole thing. Yeah.

134 00:16:30.440 00:16:32.829 Uttam Kumaran: So see that stuff like I guess

135 00:16:34.070 00:16:35.969 Uttam Kumaran: I mean, the volume isn’t like

136 00:16:38.460 00:16:42.949 Uttam Kumaran: very high, but I want to try to see how we can rank for these types of things.

137 00:16:51.140 00:16:52.090 Uttam Kumaran: you know.

138 00:16:53.060 00:16:57.449 Ryan Brosas: Sure. Sure. This is noted. I’ll be working on it

139 00:16:57.760 00:17:02.419 Ryan Brosas: so we can. You know post this next week, I guess.

140 00:17:02.620 00:17:03.600 Ryan Brosas: Oh.

141 00:17:04.140 00:17:06.420 Uttam Kumaran: Well, here’s the thing like, what’s your plan?

142 00:17:08.656 00:17:11.093 Ryan Brosas: If it’s possible that you know.

143 00:17:12.200 00:17:18.078 Ryan Brosas: yeah, I think we are going to target this this keyword. While targeting

144 00:17:18.589 00:17:22.410 Ryan Brosas: some keyword, that is, you know, that people already have

145 00:17:23.650 00:17:26.849 Uttam Kumaran: But can you click? Can you click on like snowflake

146 00:17:27.329 00:17:32.630 Uttam Kumaran: consulting on the like? Can you click on that? And then does it show you what the pages are.

147 00:17:36.340 00:17:39.829 Uttam Kumaran: or does it show you like what their pages are or no? Okay.

148 00:17:39.830 00:17:43.520 Ryan Brosas: No, no, it’s only.

149 00:17:43.520 00:17:44.780 Uttam Kumaran: They all have like.

150 00:17:46.330 00:17:47.360 Uttam Kumaran: Hmm.

151 00:17:47.820 00:17:50.420 Ryan Brosas: Only if you’re showing the reserve.

152 00:19:09.620 00:19:21.500 Uttam Kumaran: So, Ryan one. I just want to start like, like, let’s just start high level. I want to talk through what the actual strategy for this project is because before you go and run and do any content, I want to just like, make sure that

153 00:19:21.680 00:19:25.150 Uttam Kumaran: we’re on the same page. So let’s go to like I’m gonna open.

154 00:19:25.290 00:19:29.390 Uttam Kumaran: I’m an open notion. And then I wanna just work on a document with you. And then

155 00:19:29.570 00:19:33.950 Uttam Kumaran: we can talk about like this task in particular.

156 00:19:36.670 00:19:37.620 Ryan Brosas: Sure, sure.

157 00:19:39.880 00:19:41.739 Uttam Kumaran: So if you can go to

158 00:19:43.600 00:19:47.349 Uttam Kumaran: if you can go to the SEO well, here, I’ll I’ll share my screen

159 00:19:51.290 00:19:55.519 Uttam Kumaran: that way. We have a plan. And I wanna review with Haleem also.

160 00:19:56.860 00:19:58.290 Uttam Kumaran: So the goal.

161 00:20:10.150 00:20:17.780 Uttam Kumaran: So it’s almost like we want to rank for keywords that are high intent, intent

162 00:20:17.900 00:20:31.550 Uttam Kumaran: being people looking for data and AI services in particular, these services.

163 00:21:14.880 00:21:22.684 Uttam Kumaran: So what else should do we wanna have on this document? Current state, we’re ranking. We’re starting

164 00:21:24.020 00:21:28.780 Uttam Kumaran: rank well for general technologies.

165 00:21:46.820 00:21:49.549 Uttam Kumaran: like, how many keywords do we want to go after.

166 00:21:51.415 00:21:54.590 Ryan Brosas: It’s really depends on

167 00:21:54.830 00:21:59.879 Ryan Brosas: what we are currently missing. And what is the you know, the end top?

168 00:22:01.290 00:22:02.969 Ryan Brosas: Also gonna unique.

169 00:22:04.054 00:22:19.039 Ryan Brosas: I will be like sending all the documents or I will, just, you know. Put the documents in the notion. And you know you can see how many keywords that we are going to.

170 00:22:19.160 00:22:24.759 Ryan Brosas: I’ll target yeah, I think that’s that’s what I’m going to do.

171 00:22:26.040 00:22:33.209 Ryan Brosas: We have like in the in the result, the current result we have like 23,000 keywords.

172 00:22:33.400 00:22:48.910 Ryan Brosas: But I would just you know. Remove some stuff here like, what we’re going to round. We’re we’re going to run, as the you know, the intent set or on, like the import data and the ice service

173 00:22:49.544 00:22:55.850 Ryan Brosas: services, because most of is this. Here is more on, you know, targeting specific

174 00:22:57.700 00:23:05.830 Ryan Brosas: keyword, like city of carlot jobs. So that’s a fluff. So I I will remove some keywords here.

175 00:24:16.320 00:24:17.020 Ryan Brosas: Yes.

176 00:24:51.404 00:24:58.880 Ryan Brosas: just a question. Are we going to do some like local SEO? Also.

177 00:25:03.240 00:25:13.350 Uttam Kumaran: I mean I don’t know. I I you could. You could do it as part of this search. You could see if there’s any I only care about. If there’s volume, there’s not volume, then it I don’t know. It doesn’t really matter.

178 00:25:14.420 00:25:15.080 Ryan Brosas: Clean.

179 00:25:15.260 00:25:20.889 Uttam Kumaran: Like, is there any volume for, like Austin, data consulting.

180 00:25:22.193 00:25:27.946 Ryan Brosas: It’s really a good like practices to start with local.

181 00:25:28.780 00:25:42.539 Ryan Brosas: that’s what I know. I’m not really a a SEO expert. But I what I know is we the usual process is they start on local. Then they go up, you know, on other searches, or you know keywords?

182 00:25:44.020 00:25:55.259 Ryan Brosas: but I’ll just, you know I’ll search for more about it, so I can. You know. Pitch this idea or this process to this to this SEO process that we have.

183 00:25:57.780 00:25:58.650 Uttam Kumaran: Okay.

184 00:26:49.360 00:26:54.067 Uttam Kumaran: So I wanna set this plan, Ryan, before we do anything on this.

185 00:26:54.840 00:27:01.799 Uttam Kumaran: so that way, get give us a little bit of time to think through what our whole plan is gonna be for these keywords.

186 00:27:01.910 00:27:06.170 Uttam Kumaran: And then also, I wanna run this plan by some people. So.

187 00:27:08.020 00:27:13.520 Ryan Brosas: That will. That’s an awesome plan. Okay? So yeah, that’s

188 00:27:13.930 00:27:18.540 Ryan Brosas: so. I’ll be inputting some keywords that we’re going to rank

189 00:27:19.305 00:27:24.070 Ryan Brosas: like putting here like inside Csv file, or

190 00:27:24.180 00:27:30.090 Ryan Brosas: if it’s like, it’s there like an an option on notion that I can export

191 00:27:30.190 00:27:35.020 Ryan Brosas: some some metrics, or, you know, 13 format?

192 00:27:35.867 00:27:41.960 Ryan Brosas: So you can see the Katie the keywords also the volume.

193 00:27:42.816 00:27:45.349 Ryan Brosas: I think that’s what I’m going to do.

194 00:27:46.040 00:27:46.700 Ryan Brosas: Hmm.

195 00:27:47.460 00:27:53.609 Uttam Kumaran: Okay, okay, perfect. Can you work with Haleem on this.

196 00:28:05.430 00:28:06.160 Uttam Kumaran: No.

197 00:28:06.860 00:28:07.335 Ryan Brosas: Sorry

198 00:28:08.100 00:28:09.670 Uttam Kumaran: Can you work with Haleem on this.

199 00:28:10.443 00:28:15.889 Ryan Brosas: Yeah, yeah, yeah, sure. I’ll be messaging him later

200 00:28:16.170 00:28:20.249 Ryan Brosas: and explain to him what we’re going to do on the SEO.

201 00:28:21.590 00:28:22.195 Uttam Kumaran: Okay.

202 00:28:26.770 00:28:27.520 Uttam Kumaran: okay, perfect.

203 00:28:29.585 00:28:31.895 Ryan Brosas: Next is design meeting. So let’s.

204 00:28:32.280 00:28:33.100 Uttam Kumaran: Let’s hop there.

205 00:28:33.390 00:28:34.203 Ryan Brosas: Yeah, yeah.

206 00:28:35.050 00:28:36.800 Uttam Kumaran: Okay, thank you. Ryan.

207 00:28:36.800 00:28:38.024 Ryan Brosas: Thank you. See you later.