Meeting Title: Weekly Design Meeting Date: 2024-12-06 Meeting participants: Anne, Nicolas Sucari, Uttam Kumaran, Halim, Ryan Brosas
WEBVTT
1 00:02:55.290 ⇒ 00:02:56.580 Ryan Brosas: Hey! Good morning!
2 00:02:57.750 ⇒ 00:02:58.570 Uttam Kumaran: Hey, guys.
3 00:03:00.330 ⇒ 00:03:02.320 Anne: Hi, Hi, good morning, guys!
4 00:03:03.290 ⇒ 00:03:04.400 Uttam Kumaran: Hey? How’s everyone?
5 00:03:08.520 ⇒ 00:03:09.570 Anne: Yeah. Good.
6 00:03:09.930 ⇒ 00:03:11.099 Anne: How are you?
7 00:03:11.400 ⇒ 00:03:12.929 Anne: How was the week.
8 00:03:13.760 ⇒ 00:03:18.840 Uttam Kumaran: Good yesterday was really good. I thought, we had a lot of really productive meetings. So
9 00:03:22.070 ⇒ 00:03:23.050 Uttam Kumaran: how about you?
10 00:03:25.300 ⇒ 00:03:28.810 Anne: Thanks. Thanks. Yeah. Good. Also.
11 00:03:30.430 ⇒ 00:03:33.150 Uttam Kumaran: Yeah, I thought the newsletter came out really, really good yesterday.
12 00:03:33.798 ⇒ 00:03:36.590 Anne: Thanks for working on that really quickly.
13 00:03:38.150 ⇒ 00:03:41.200 Anne: Yep, thank you. Thank you. Also to Ryan.
14 00:03:43.261 ⇒ 00:03:49.570 Uttam Kumaran: Yeah, thanks everyone. I mean, I I just, I think the new design is really really good. And
15 00:03:50.421 ⇒ 00:03:56.149 Uttam Kumaran: we figured out also a template and a process. So it’s working out really nicely.
16 00:03:58.610 ⇒ 00:04:00.960 Nicolas Sucari: Hey, guys? Sorry for the delay. How are you.
17 00:04:01.270 ⇒ 00:04:02.190 Uttam Kumaran: Hey? Nico.
18 00:04:02.760 ⇒ 00:04:04.850 Anne: Hi, Nicole. Good morning.
19 00:04:05.660 ⇒ 00:04:06.760 Nicolas Sucari: Good morning, guys.
20 00:04:07.050 ⇒ 00:04:08.709 Nicolas Sucari: All good afternoon for you.
21 00:04:08.970 ⇒ 00:04:10.980 Nicolas Sucari: Good evening. Not sure.
22 00:04:13.650 ⇒ 00:04:15.230 Anne: Yeah. It’s evening.
23 00:04:15.600 ⇒ 00:04:17.740 Nicolas Sucari: It’s evening. Yeah, okay.
24 00:04:22.820 ⇒ 00:04:23.585 Uttam Kumaran: Cool
25 00:04:25.600 ⇒ 00:04:27.069 Uttam Kumaran: And what do we want to review.
26 00:04:30.650 ⇒ 00:04:39.419 Anne: Oh, for from the design side just a quick update that Helene is already building oops.
27 00:04:41.590 ⇒ 00:04:42.917 Anne: Utah, Miss Don.
28 00:04:48.020 ⇒ 00:04:48.970 Anne: Hello!
29 00:04:49.840 ⇒ 00:04:51.309 Uttam Kumaran: Oh, yeah, yeah, I’m here.
30 00:04:51.310 ⇒ 00:04:52.810 Anne: I mean Ryan.
31 00:04:53.310 ⇒ 00:04:54.159 Nicolas Sucari: Yeah, right and wrong.
32 00:04:54.452 ⇒ 00:04:56.500 Anne: I thought it was on the scene.
33 00:04:58.180 ⇒ 00:05:03.938 Anne: Anyway. Yeah. So homepage version 2 is already
34 00:05:04.940 ⇒ 00:05:13.150 Anne: building. I see Helium is already working on it, and then next in line is the 4 0. 4, and search page.
35 00:05:13.660 ⇒ 00:05:14.190 Uttam Kumaran: Okay.
36 00:05:14.190 ⇒ 00:05:18.189 Anne: And yep. And for the Newsletter design.
37 00:05:18.908 ⇒ 00:05:24.400 Anne: yeah, maybe Ryan can just follow or copy
38 00:05:24.500 ⇒ 00:05:29.530 Anne: the yesterday’s newsletter. So most of it are just
39 00:05:30.430 ⇒ 00:05:34.450 Anne: I’ve added in post. So it’s
40 00:05:34.500 ⇒ 00:05:42.100 Anne: not exactly from the builder itself. So you just have to created or extra.
41 00:05:42.100 ⇒ 00:05:50.010 Uttam Kumaran: Only thing that we yeah. The only thing we weren’t able to do is the note, like we.
42 00:05:50.010 ⇒ 00:05:50.789 Anne: Yeah, yeah.
43 00:05:50.790 ⇒ 00:05:57.600 Uttam Kumaran: Yeah, right, Ryan, like yesterday. I think we couldn’t figure it out right at the end.
44 00:06:01.360 ⇒ 00:06:08.430 Anne: Yeah, I think the font is missing, so I don’t think edited it. So
45 00:06:08.790 ⇒ 00:06:15.819 Anne: I’ve already sent the fonts. So maybe you can just copy the the template in Figma.
46 00:06:16.020 ⇒ 00:06:19.109 Uttam Kumaran: Because it’s already editable. So.
47 00:06:20.290 ⇒ 00:06:23.840 Anne: Yep, he can edit that one also.
48 00:06:25.282 ⇒ 00:06:29.250 Anne: Last one is, I’ll just share my screen.
49 00:06:34.910 ⇒ 00:06:41.259 Anne: So for this one, I think Robert sent the services page.
50 00:06:41.270 ⇒ 00:06:48.520 Anne: So I I thought I’d create something like this document file in case you guys need it.
51 00:06:49.180 ⇒ 00:06:53.729 Anne: But are we still going to use this headline?
52 00:06:55.220 ⇒ 00:06:59.899 Uttam Kumaran: Yeah. So I think I actually think this is a good place to start. And let’s tag.
53 00:07:00.740 ⇒ 00:07:07.810 Uttam Kumaran: Let’s send. I think we’re gonna change, probably end up changing the headline on this.
54 00:07:08.010 ⇒ 00:07:09.289 Anne: And then.
55 00:07:09.450 ⇒ 00:07:16.352 Uttam Kumaran: We probably also are gonna have some feedback on on a pricing sort of thing for
56 00:07:17.430 ⇒ 00:07:21.320 Uttam Kumaran: this sheet as well. But I think this is a really really good place to start.
57 00:07:22.240 ⇒ 00:07:23.079 Nicolas Sucari: This this is.
58 00:07:23.080 ⇒ 00:07:23.430 Anne: I’m okay.
59 00:07:23.430 ⇒ 00:07:28.330 Nicolas Sucari: The sorry. And this is the like, the general services
60 00:07:28.520 ⇒ 00:07:30.450 Nicolas Sucari: page that we can, that we’re gonna.
61 00:07:30.450 ⇒ 00:07:30.820 Uttam Kumaran: Yeah.
62 00:07:30.820 ⇒ 00:07:38.600 Nicolas Sucari: With clients. I think we, the yeah, maybe we need to change the transforming raw data into actionable insight.
63 00:07:38.600 ⇒ 00:07:39.370 Uttam Kumaran: For sure, for sure.
64 00:07:39.370 ⇒ 00:07:39.750 Nicolas Sucari: More.
65 00:07:39.750 ⇒ 00:07:40.250 Anne: Hmm.
66 00:07:40.250 ⇒ 00:07:44.190 Nicolas Sucari: Yeah, meaningful of what what this document is is sharing. Right?
67 00:07:44.190 ⇒ 00:07:46.530 Anne: Yeah. Yep. Yep. I agree.
68 00:07:48.150 ⇒ 00:07:48.900 Anne: Maybe.
69 00:07:50.470 ⇒ 00:07:52.779 Uttam Kumaran: Yeah, I don’t know. I think it could be just like.
70 00:07:53.890 ⇒ 00:07:59.010 Uttam Kumaran: yeah, actually, I don’t know. I think I think. Leave it there for now and cause this is where we can get.
71 00:07:59.010 ⇒ 00:07:59.520 Anne: Okay.
72 00:07:59.520 ⇒ 00:08:04.469 Uttam Kumaran: Oh, we’ll just! We’ll just get Robert’s feedback as well, and then we could work through it.
73 00:08:06.450 ⇒ 00:08:10.609 Anne: Okay, I’ll just send it in on slack. Then I like it.
74 00:08:12.140 ⇒ 00:08:14.870 Nicolas Sucari: I like the organization of this one. Yeah, looks really nice.
75 00:08:14.870 ⇒ 00:08:17.290 Uttam Kumaran: Yeah, with the cards is really nice. I think.
76 00:08:17.440 ⇒ 00:08:22.200 Uttam Kumaran: basically, we’re fine. We’re gonna I think this is a nice push. We’re gonna finalize this
77 00:08:22.340 ⇒ 00:08:27.579 Uttam Kumaran: cause. This one’s easier to finish up. And then, of course, we want to work on the website.
78 00:08:27.630 ⇒ 00:08:31.100 Uttam Kumaran: But I think we may make a change to the actual service page.
79 00:08:31.270 ⇒ 00:08:36.240 Uttam Kumaran: So I want to like, really finalize what it’s gonna be before we do anything on the website. So.
80 00:08:38.190 ⇒ 00:08:45.710 Anne: Got it. Just let me know if the services and you know the copy are already finalize.
81 00:08:45.940 ⇒ 00:08:46.380 Uttam Kumaran: Okay.
82 00:08:46.380 ⇒ 00:08:52.019 Anne: So I can create one or reorganize the website. So pages.
83 00:08:52.020 ⇒ 00:08:52.920 Uttam Kumaran: Okay. Okay.
84 00:08:54.390 ⇒ 00:08:59.509 Anne: Yeah. So Hi, aleem, I think that’s all for me, for this.
85 00:08:59.510 ⇒ 00:09:09.200 Uttam Kumaran: The only the only other thing. And I added a I added another, hey, Heleem! I added another task about like the Newsletter pop up.
86 00:09:10.520 ⇒ 00:09:12.670 Anne: Oh, yep, I’ve already sent
87 00:09:13.850 ⇒ 00:09:14.730 Uttam Kumaran: Oh, okay.
88 00:09:14.730 ⇒ 00:09:20.999 Anne: Up for that. Yep, I’ve commented it, and in your message on slack.
89 00:09:21.440 ⇒ 00:09:22.310 Uttam Kumaran: Okay. Okay.
90 00:09:29.300 ⇒ 00:09:30.597 Anne: Yep, thank you.
91 00:09:32.520 ⇒ 00:09:37.399 Uttam Kumaran: Cool. Hey, Heleem! I know we haven’t talked in a few days. Maybe if you wanna.
92 00:09:38.850 ⇒ 00:09:39.560 Halim: Yeah.
93 00:09:40.270 ⇒ 00:09:40.860 Uttam Kumaran: Yeah.
94 00:09:40.860 ⇒ 00:09:43.268 Halim: Yeah, I I think the last thing
95 00:09:43.850 ⇒ 00:09:54.110 Halim: that I I work it on with the the performance thing. And today I started on the new homepage I just received from them.
96 00:09:54.380 ⇒ 00:09:55.070 Uttam Kumaran: Nice.
97 00:09:55.680 ⇒ 00:09:59.537 Halim: Yeah, maybe I have some questions
98 00:10:01.020 ⇒ 00:10:09.899 Halim: yeah, about some some parts of the the homepage regarding animation. So I I may catch up with, and later
99 00:10:10.590 ⇒ 00:10:11.970 Halim: to talk about it.
100 00:10:12.080 ⇒ 00:10:12.700 Uttam Kumaran: Okay.
101 00:10:12.700 ⇒ 00:10:14.240 Anne: Sure. Thank you.
102 00:10:20.080 ⇒ 00:10:22.910 Uttam Kumaran: Yeah, I think otherwise on Fbo. I think we’re
103 00:10:23.200 ⇒ 00:10:25.480 Uttam Kumaran: really, really in a strong place. And
104 00:10:25.902 ⇒ 00:10:28.929 Uttam Kumaran: I don’t know. I was looking at sem rush
105 00:10:30.310 ⇒ 00:10:32.900 Uttam Kumaran: with Ryan, and we’re doing really really well.
106 00:10:35.690 ⇒ 00:10:38.710 Uttam Kumaran: like a lot of this stuff from the glossary starting to rank
107 00:10:38.750 ⇒ 00:10:41.400 Uttam Kumaran: lot of the blog keywords are starting to rank.
108 00:10:42.368 ⇒ 00:10:47.389 Uttam Kumaran: I mean, the only thing is we’re not we. We haven’t prioritized getting backlink.
109 00:10:47.530 ⇒ 00:10:49.430 Uttam Kumaran: But I do think I
110 00:10:49.820 ⇒ 00:10:56.990 Uttam Kumaran: you know that’ll be longer term as we start to do more partner, content and stuff. But all that stuff is starting to work out really well.
111 00:11:01.720 ⇒ 00:11:09.230 Halim: Yeah, I think we we got lots of featured snippets, whether from the blogs or from the glossary.
112 00:11:09.350 ⇒ 00:11:09.890 Halim: don’t.
113 00:11:09.890 ⇒ 00:11:17.330 Uttam Kumaran: Yeah, it’s crazy to see that. I mean, I think the debate is going to be how long Google last now, with all the AI stuff. But
114 00:11:17.380 ⇒ 00:11:19.470 Uttam Kumaran: for now it’s really really good.
115 00:11:23.520 ⇒ 00:11:24.360 Halim: Yeah.
116 00:11:29.540 ⇒ 00:11:36.820 Uttam Kumaran: Cool. Okay, I think. Maybe, Ryan, do we want to talk about content stuff?
117 00:11:36.960 ⇒ 00:11:43.520 Ryan Brosas: Oh, yeah, sorry. Okay, so let me, okay.
118 00:11:52.520 ⇒ 00:11:58.269 Ryan Brosas: So I’m currently like, doing the templates for the newsletter.
119 00:11:58.520 ⇒ 00:12:06.740 Ryan Brosas: So I think, I’m just finalizing the content for next week. So we are going to like
120 00:12:06.820 ⇒ 00:12:13.500 Ryan Brosas: push the Monday or the integrate snowflake cortex analyst as it’s api with slack
121 00:12:14.161 ⇒ 00:12:17.460 Ryan Brosas: you can see here the original source.
122 00:12:17.830 ⇒ 00:12:19.010 Uttam Kumaran: Nice.
123 00:12:19.360 ⇒ 00:12:29.439 Ryan Brosas: Hey? Okay, I’m still finalizing all this structure. As I’m like replicating from the last post.
124 00:12:31.310 ⇒ 00:12:32.599 Ryan Brosas: So here.
125 00:12:33.740 ⇒ 00:12:34.686 Uttam Kumaran: So for
126 00:12:35.400 ⇒ 00:12:42.270 Uttam Kumaran: Also, I was gonna ask, did we did you end up booking that meeting for next week with Miguel, or is he gonna book a meeting on that.
127 00:12:43.386 ⇒ 00:12:45.024 Ryan Brosas: For next week.
128 00:12:46.461 ⇒ 00:12:57.430 Ryan Brosas: I’m not really sure he doesn’t. He didn’t reach out yet. I think he he will like start on someone. I’m not sure we will.
129 00:12:57.430 ⇒ 00:13:03.419 Uttam Kumaran: Can we? Can we book a meeting on the content brain? AI, just maybe grab time on Tuesday.
130 00:13:03.660 ⇒ 00:13:04.170 Nicolas Sucari: Just that.
131 00:13:04.170 ⇒ 00:13:17.690 Nicolas Sucari: Yeah, maybe maybe we need to talk to Miguel. But he already started like placing all of the tasks in their in their board with them so that they can like track all of the things we discussed yesterday. And yeah, he was gonna start
132 00:13:17.700 ⇒ 00:13:19.439 Nicolas Sucari: booking some time with all of us.
133 00:13:19.440 ⇒ 00:13:20.020 Uttam Kumaran: Good.
134 00:13:21.200 ⇒ 00:13:22.399 Uttam Kumaran: Okay. Yeah. No worries.
135 00:13:22.400 ⇒ 00:13:30.089 Ryan Brosas: Yeah, okay, so I’m starting like to what do you call this?
136 00:13:30.100 ⇒ 00:13:32.480 Ryan Brosas: That’s missed that here.
137 00:13:32.480 ⇒ 00:13:33.010 Uttam Kumaran: Yeah.
138 00:13:34.785 ⇒ 00:13:38.564 Ryan Brosas: What else did I?
139 00:13:39.910 ⇒ 00:13:44.400 Ryan Brosas: yeah, forgot. So I’m I’m trying to like
140 00:13:44.915 ⇒ 00:13:51.978 Ryan Brosas: do like the hook, the integrating hook of like the most of the famous
141 00:13:53.224 ⇒ 00:13:56.970 Ryan Brosas: link in individuals like Alex Hermosi.
142 00:13:57.410 ⇒ 00:14:10.690 Ryan Brosas: Like this got this thing like 500 million people made a choice on Netflix today to to make it like a great talk, because it is. You know, a lot of people is, you know, choice choice
143 00:14:10.770 ⇒ 00:14:17.380 Ryan Brosas: pricing like Netflix today. And it’s similar to our, you know. Our topic.
144 00:14:17.380 ⇒ 00:14:18.949 Uttam Kumaran: Is this gonna be for linkedin?
145 00:14:19.353 ⇒ 00:14:36.299 Ryan Brosas: Yes, this is this is a link in post. And yeah, this is I, personally like a copy. The structure of like the the hook of Alex Hermosi. And you know, Justin Walsh, I’m just, you know, like
146 00:14:36.959 ⇒ 00:14:47.060 Ryan Brosas: observing their their patterns of like Linkedin Linkedin content. Then we I’m starting to like integrate it to our content as well.
147 00:14:47.300 ⇒ 00:14:47.984 Ryan Brosas: Okay,
148 00:14:48.960 ⇒ 00:15:14.225 Ryan Brosas: yeah, I think that’s all for the content. And I think I for the SEO I’m still like searching for like you can, that we can go like snippets. As you know. I held him, you know, mentioned some keywords that I’m not familiar aware of, you know. Some like the Vitaco automated stock monitoring.
149 00:15:15.157 ⇒ 00:15:30.640 Ryan Brosas: That’s 1 also, I’m starting to, you know, research for others. Competitive keywords that we can rank for. But you know, as we can, we will start from, you know like Lower Katie, like
150 00:15:31.242 ⇒ 00:15:32.810 Ryan Brosas: easy to run
151 00:15:33.314 ⇒ 00:15:50.739 Ryan Brosas: still like we can still rank for competitive, but it’s easier to target like easy keyword difficulties. I think that’s all for the SEO. We are, really stable on, on like
152 00:15:53.240 ⇒ 00:15:58.629 Ryan Brosas: on it right now, because, you know, we’re we’re posting like 2 times a week.
153 00:15:59.173 ⇒ 00:16:04.510 Ryan Brosas: Yeah, I think we are. We are on the on a good route right now.
154 00:16:05.260 ⇒ 00:16:09.239 Uttam Kumaran: So one other thing, Brian, can we work on is, can you pull up post hog?
155 00:16:09.460 ⇒ 00:16:14.230 Uttam Kumaran: I think one thing that would be helpful, maybe for you to do because
156 00:16:14.612 ⇒ 00:16:20.950 Uttam Kumaran: I don’t know. I think if I own it, it’s this, not gonna get done is just
157 00:16:21.910 ⇒ 00:16:24.850 Uttam Kumaran: how working to create like maybe a few
158 00:16:25.253 ⇒ 00:16:34.029 Uttam Kumaran: helpful dashboards here. So post hoc has all of our data for the site analytics.
159 00:16:36.350 ⇒ 00:16:41.250 Ryan Brosas: Yeah. Did we remove the this? What do you call this? The.
160 00:16:41.250 ⇒ 00:16:42.740 Uttam Kumaran: No, no, this is still here.
161 00:16:42.740 ⇒ 00:16:44.289 Ryan Brosas: And it’s still here. Okay?
162 00:16:44.860 ⇒ 00:16:45.399 Ryan Brosas: So I thought.
163 00:16:45.400 ⇒ 00:16:48.700 Uttam Kumaran: But I want to start to use this
164 00:16:48.920 ⇒ 00:16:56.090 Uttam Kumaran: for to look at every like design meeting, basically just to look at like how people are using the site as well.
165 00:16:56.200 ⇒ 00:17:00.053 Uttam Kumaran: The one thing that I need your help with, and maybe even Heleem.
166 00:17:00.750 ⇒ 00:17:05.959 Uttam Kumaran: this is where I think maybe you also probably have some expertise is, I want to start to tag
167 00:17:05.980 ⇒ 00:17:08.130 Uttam Kumaran: some of the events in post hog
168 00:17:08.190 ⇒ 00:17:13.439 Uttam Kumaran: and measure, like how many people are clicking the nav? How many people are clicking different buttons
169 00:17:13.720 ⇒ 00:17:15.989 Uttam Kumaran: and create like a dashboard for that.
170 00:17:16.089 ⇒ 00:17:17.620 Uttam Kumaran: like, what do you guys think?
171 00:17:20.380 ⇒ 00:17:21.079 Uttam Kumaran: Okay.
172 00:17:22.079 ⇒ 00:17:26.624 Halim: Yeah, I think we I used to do this
173 00:17:27.179 ⇒ 00:17:30.389 Halim: with another tool. It was a mix panel.
174 00:17:30.890 ⇒ 00:17:31.340 Uttam Kumaran: Okay. Okay.
175 00:17:31.340 ⇒ 00:17:39.890 Halim: It’s possible if we can, if we can. Just, I can just add some scripts to push an event to the data layer
176 00:17:40.040 ⇒ 00:17:43.460 Halim: when well, yeah. So button is clicked, and so on.
177 00:17:43.850 ⇒ 00:17:45.170 Uttam Kumaran: Yeah, go to
178 00:17:45.880 ⇒ 00:17:49.380 Uttam Kumaran: Go to a session replay.
179 00:17:50.781 ⇒ 00:17:53.190 Uttam Kumaran: Or yeah, go to session replay.
180 00:17:54.580 ⇒ 00:17:55.970 Uttam Kumaran: And
181 00:17:59.580 ⇒ 00:18:04.580 Uttam Kumaran: for yeah, for example, click on actually don’t go to session, but go to activity on the left.
182 00:18:08.660 ⇒ 00:18:13.220 Uttam Kumaran: So here’s all the events, Liam. So post hog is nice because it auto tracks
183 00:18:13.370 ⇒ 00:18:17.630 Uttam Kumaran: every event. And yeah, this is, these are all these are, gonna be all you.
184 00:18:17.930 ⇒ 00:18:19.929 Halim: It’s a that’s told me. Yeah.
185 00:18:20.326 ⇒ 00:18:21.913 Uttam Kumaran: Scroll to the top.
186 00:18:22.580 ⇒ 00:18:25.674 Uttam Kumaran: Ryan, and if you click on
187 00:18:26.520 ⇒ 00:18:30.339 Uttam Kumaran: filter out internal and test users the top right
188 00:18:33.570 ⇒ 00:18:35.349 Uttam Kumaran: top right top right top right.
189 00:18:38.120 ⇒ 00:18:39.489 Uttam Kumaran: See filter out internal.
190 00:18:39.490 ⇒ 00:18:42.440 Halim: Does it give you the the element.
191 00:18:42.960 ⇒ 00:18:43.720 Uttam Kumaran: Yes.
192 00:18:45.230 ⇒ 00:18:47.069 Halim: For for the click event.
193 00:18:47.280 ⇒ 00:18:51.110 Uttam Kumaran: Yeah. So so let’s see that. See that a 3rd one, Brian.
194 00:18:52.020 ⇒ 00:18:54.319 Uttam Kumaran: Click on the the 3, rd the 3rd
195 00:18:54.750 ⇒ 00:19:01.829 Uttam Kumaran: so these are all page view events. Can you go to add filter and then type in event
196 00:19:07.750 ⇒ 00:19:10.669 Uttam Kumaran: and click on that, and then make it make it click.
197 00:19:11.910 ⇒ 00:19:12.500 Halim: Hmm.
198 00:19:17.530 ⇒ 00:19:23.810 Uttam Kumaran: Yup. So here it is. These are so. If you look at 13 h ago people were clicking like the about us page
199 00:19:24.040 ⇒ 00:19:25.370 Uttam Kumaran: and pricing.
200 00:19:26.230 ⇒ 00:19:26.870 Halim: Hmm.
201 00:19:27.990 ⇒ 00:19:34.029 Uttam Kumaran: So the one thing I wanna think about Haleem is one is like, roughly, I want to get analytics on
202 00:19:34.090 ⇒ 00:19:35.600 Uttam Kumaran: the nav bar.
203 00:19:36.100 ⇒ 00:19:39.490 Uttam Kumaran: Really, I just want to start with the homepage. So I want to look at
204 00:19:39.550 ⇒ 00:19:47.590 Uttam Kumaran: the Nav bar. I want to look at the the Ctas and then the call booking.
205 00:19:48.110 ⇒ 00:19:49.179 Uttam Kumaran: because the one thing.
206 00:19:49.180 ⇒ 00:19:57.750 Halim: Maybe what you need here. If you’re look, if you’re looking to look at the number is a heat map.
207 00:19:58.520 ⇒ 00:20:00.499 Uttam Kumaran: Yeah, we can. We can install
208 00:20:01.810 ⇒ 00:20:06.220 Uttam Kumaran: I mean, we can install one of the heat maps like, clarity.
209 00:20:07.270 ⇒ 00:20:07.920 Halim: Hmm!
210 00:20:10.190 ⇒ 00:20:14.700 Halim: There’s I think there’s also lucky orange. Yeah.
211 00:20:14.700 ⇒ 00:20:17.040 Uttam Kumaran: Yeah, yeah, I, yeah, yeah.
212 00:20:20.230 ⇒ 00:20:22.930 Halim: But it showed it. It shows you the
213 00:20:23.700 ⇒ 00:20:29.380 Halim: like that the amount of clicks on each on each part in the note board. It will show you this info.
214 00:20:31.120 ⇒ 00:20:35.290 Uttam Kumaran: So for Nav Bar we can think about doing a heat like doing Microsoft clarity or something.
215 00:20:36.600 ⇒ 00:20:44.359 Halim: I think, for for the whole website. Because it it would give us a hate map for the whole page, anyway.
216 00:20:44.590 ⇒ 00:20:48.919 Uttam Kumaran: So that’s more about like where people are trying to click and like where their cursor is.
217 00:20:51.390 ⇒ 00:20:53.030 Halim: Yeah, yeah.
218 00:20:56.370 ⇒ 00:20:57.090 Uttam Kumaran: So like.
219 00:20:57.090 ⇒ 00:20:59.079 Uttam Kumaran: So it gives you.
220 00:20:59.380 ⇒ 00:21:08.350 Halim: Yeah, I think it gives you an insight about what people are clicking and what they are also scanning, because when you move your concern things your
221 00:21:08.740 ⇒ 00:21:12.119 Halim: like reading it, or just discovering.
222 00:21:12.960 ⇒ 00:21:17.090 Uttam Kumaran: Okay. So we’ll add clarity. And we can review that. And then
223 00:21:17.350 ⇒ 00:21:20.530 Uttam Kumaran: in terms of stuff we want to track.
224 00:21:21.220 ⇒ 00:21:24.610 Uttam Kumaran: I think we just want to look at click.
225 00:21:25.690 ⇒ 00:21:30.150 Uttam Kumaran: And then basically understand like what people are or aren’t clicking on.
226 00:21:32.280 ⇒ 00:21:32.980 Halim: Hmm.
227 00:21:33.440 ⇒ 00:21:37.989 Uttam Kumaran: You know, cause that way, we can start to actually make tweaks
228 00:21:38.370 ⇒ 00:21:40.779 Uttam Kumaran: and see if the data changes. You know.
229 00:21:42.680 ⇒ 00:21:52.730 Halim: Yeah, I’m thinking, if we can visualize the funnel or the user journey. So most of users probably would come from a blog post or
230 00:21:53.150 ⇒ 00:21:55.350 Halim: right. So we.
231 00:21:55.350 ⇒ 00:21:55.799 Uttam Kumaran: Yeah, yeah.
232 00:21:55.800 ⇒ 00:22:03.689 Halim: We need to see those people who landed on the blog post page. Where did they go? And.
233 00:22:03.970 ⇒ 00:22:10.210 Uttam Kumaran: Oh, okay, okay, okay, so we should almost have like, yeah, go ahead. Go ahead.
234 00:22:10.740 ⇒ 00:22:16.300 Nicolas Sucari: Is there a way to like? Send all of this data into Snowflake so that we can create a dashboard with it?
235 00:22:16.300 ⇒ 00:22:18.439 Uttam Kumaran: Yeah, we can do that, too. Yeah.
236 00:22:19.160 ⇒ 00:22:24.950 Nicolas Sucari: I mean for exploring the data and see where people landed. If we have, like a landed dimension.
237 00:22:24.960 ⇒ 00:22:26.050 Nicolas Sucari: for example.
238 00:22:26.534 ⇒ 00:22:31.419 Nicolas Sucari: With all of the different pages and the clicks with the
239 00:22:32.162 ⇒ 00:22:39.239 Nicolas Sucari: the the different pages, too. We can see all of that in in the dashboard and try to analyze it and explore a little bit on.
240 00:22:39.690 ⇒ 00:22:43.939 Nicolas Sucari: on, on! What people are is is behaving there right.
241 00:22:44.150 ⇒ 00:22:48.060 Uttam Kumaran: But that’s also why I think we can do that like
242 00:22:48.270 ⇒ 00:22:51.420 Uttam Kumaran: right. If you want to go back. Can you go back to web analytics on there.
243 00:22:53.447 ⇒ 00:22:54.820 Uttam Kumaran: on the left.
244 00:22:57.090 ⇒ 00:23:00.939 Uttam Kumaran: If you just go to like web analytics. Yeah.
245 00:23:02.060 ⇒ 00:23:07.440 Uttam Kumaran: So what we can do, Nico is, we can actually create our own. We can also create a dashboard based on this.
246 00:23:07.950 ⇒ 00:23:13.493 Uttam Kumaran: The thing is in terms of we could bring this into Snowflake and do that, too.
247 00:23:14.690 ⇒ 00:23:22.129 Uttam Kumaran: It’s just maybe easier to do it. Basically do all the reporting in here for now, because we’re not joining it to anything.
248 00:23:22.860 ⇒ 00:23:31.539 Halim: Yeah, if it’s already, if it’s already here, I don’t think we need to reinvent it. But what what type of charts of we we have here? Is it just.
249 00:23:31.990 ⇒ 00:23:35.439 Uttam Kumaran: Yeah, go. Can you go to dashboards on the top? Left Ryan.
250 00:23:35.440 ⇒ 00:23:39.621 Halim: Yeah, because what what we need is the is the funnel view.
251 00:23:39.970 ⇒ 00:23:42.720 Halim: yeah. I mean, if you go to dashboards on the top left.
252 00:23:43.910 ⇒ 00:23:48.970 Uttam Kumaran: And then I don’t know if you can. Can you go to templates?
253 00:23:53.030 ⇒ 00:24:06.770 Halim: None includes, yeah. Check. The, I think the pilot metrics, the 4th one.
254 00:24:07.610 ⇒ 00:24:09.349 Halim: can you check the 4th one.
255 00:24:10.610 ⇒ 00:24:12.090 Uttam Kumaran: Which one is that? Oh, pirate.
256 00:24:12.090 ⇒ 00:24:14.029 Halim: Starts this with, yeah, yeah.
257 00:24:14.700 ⇒ 00:24:15.689 Uttam Kumaran: What is that?
258 00:24:16.510 ⇒ 00:24:24.690 Halim: This AR is awareness, activation, revenue, retention. And then.
259 00:24:24.690 ⇒ 00:24:27.360 Uttam Kumaran: So hit. So click on new dash, click on new dashboard.
260 00:24:27.750 ⇒ 00:24:28.910 Uttam Kumaran: The top right.
261 00:24:30.090 ⇒ 00:24:33.309 Halim: Yeah, this is a popular cross framework.
262 00:24:33.310 ⇒ 00:24:35.299 Uttam Kumaran: Yeah, just click on it. See what happens?
263 00:24:38.040 ⇒ 00:24:39.420 Halim: Hmm, yeah.
264 00:24:39.420 ⇒ 00:24:40.090 Uttam Kumaran: Yeah, did.
265 00:24:40.090 ⇒ 00:24:43.910 Halim: This is this is what I I meant.
266 00:24:44.490 ⇒ 00:24:45.040 Uttam Kumaran: I see.
267 00:24:45.040 ⇒ 00:24:49.970 Halim: So you, yeah, you create stages of the funnel.
268 00:24:49.970 ⇒ 00:24:54.659 Uttam Kumaran: So go. So go to the brain forge website. Let’s just agree on the stages. And maybe.
269 00:24:55.420 ⇒ 00:24:59.550 Uttam Kumaran: Pauline, do you think you could try this next week like, just see if you can poke around that.
270 00:24:59.550 ⇒ 00:24:59.900 Halim: Yeah.
271 00:24:59.900 ⇒ 00:25:04.919 Uttam Kumaran: With creating a dashboard that way. At least 2 of us know kind of a post hoc. I’ve been
272 00:25:05.040 ⇒ 00:25:05.570 Uttam Kumaran: making.
273 00:25:05.570 ⇒ 00:25:13.639 Halim: Can we look at the can we look at the insights from the search, console to see, like what are the the pages most visited.
274 00:25:13.640 ⇒ 00:25:16.739 Uttam Kumaran: Yeah. So go to. No, no, you can do it here. Actually. So go.
275 00:25:16.740 ⇒ 00:25:20.010 Halim: Oh, here, yeah, yeah. We go back to everything.
276 00:25:20.360 ⇒ 00:25:25.199 Uttam Kumaran: Yeah, go back to web analytics or, yeah, scroll down.
277 00:25:27.090 ⇒ 00:25:30.990 Uttam Kumaran: Yeah. These are. So these are outbound link clicks.
278 00:25:32.240 ⇒ 00:25:35.879 Uttam Kumaran: Actually go to. Sorry. Sorry, Ryan. I keep telling you just do things.
279 00:25:38.264 ⇒ 00:25:39.959 Uttam Kumaran: If you go to.
280 00:25:42.010 ⇒ 00:25:44.740 Uttam Kumaran: If you go to dashboards and there’s a landing page report.
281 00:25:47.240 ⇒ 00:25:48.080 Uttam Kumaran: Yeah.
282 00:25:49.170 ⇒ 00:25:53.590 Uttam Kumaran: So I made this, I think, or part of it.
283 00:25:54.990 ⇒ 00:26:01.140 Uttam Kumaran: And if you scroll down, yeah. So these are the most popular landing pages.
284 00:26:02.050 ⇒ 00:26:02.860 Halim: Hmm.
285 00:26:04.980 ⇒ 00:26:16.189 Nicolas Sucari: And the issue is that, like the the funnel is different. When people land 1st in a case, study that when they get into the brain 1st website, right?
286 00:26:16.550 ⇒ 00:26:21.990 Nicolas Sucari: Because if they land into a into a case study, it means they come from Linkedin, maybe right
287 00:26:23.020 ⇒ 00:26:24.440 Nicolas Sucari: from one of her posts.
288 00:26:24.930 ⇒ 00:26:27.260 Uttam Kumaran: So that’s why we need to just have like a few funnels.
289 00:26:28.180 ⇒ 00:26:28.780 Nicolas Sucari: Yeah.
290 00:26:30.540 ⇒ 00:26:35.880 Halim: But I think one useful thing to try here is to exclude.
291 00:26:36.595 ⇒ 00:26:40.950 Halim: Maybe. Is it possible to exclude our IP here, or.
292 00:26:40.950 ⇒ 00:26:42.440 Uttam Kumaran: Yeah, yeah. I’m already doing that.
293 00:26:42.440 ⇒ 00:26:44.659 Halim: I wouldn’t say our countries, because.
294 00:26:45.030 ⇒ 00:26:47.403 Uttam Kumaran: No, no, I’m already doing that. Hawaii. I
295 00:26:47.730 ⇒ 00:26:50.579 Uttam Kumaran: I isolated you. I isolated everybody.
296 00:26:51.730 ⇒ 00:26:54.649 Uttam Kumaran: I mean. Also, we’re also focused on a Us. Audience.
297 00:26:55.210 ⇒ 00:27:01.400 Uttam Kumaran: But I just want I also just I looked at Rips, and I kind of I’ve already filtered a lot of it out.
298 00:27:03.330 ⇒ 00:27:09.986 Halim: Okay, I think you can totally exclude Egypt, anyway.
299 00:27:11.630 ⇒ 00:27:14.000 Uttam Kumaran: No, I I saw it. I just saw it.
300 00:27:14.140 ⇒ 00:27:18.189 Uttam Kumaran: your IP and I and I excluded same with mine and a few people so.
301 00:27:18.190 ⇒ 00:27:24.740 Halim: So so the numbers we we are looking at now. It’s we. We are not included in this right.
302 00:27:24.740 ⇒ 00:27:29.959 Uttam Kumaran: I’m fairly certain. Yes, cause you know how. There’s that toggle that says filter out internal and test.
303 00:27:30.680 ⇒ 00:27:32.719 Uttam Kumaran: so that one takes out staging.
304 00:27:32.850 ⇒ 00:27:36.630 Uttam Kumaran: and it takes out like a few ips that I filtered out.
305 00:27:36.850 ⇒ 00:27:39.840 Halim: Thankful, yeah.
306 00:27:42.930 ⇒ 00:27:43.850 Halim: yeah, so.
307 00:27:43.850 ⇒ 00:27:48.010 Uttam Kumaran: I mean, but it seems like the majority of people still are coming straight to the homepage. So.
308 00:27:48.910 ⇒ 00:27:49.630 Halim: Yep.
309 00:27:52.710 ⇒ 00:27:59.109 Halim: maybe we can have different funnels, like people landing on the home page
310 00:27:59.700 ⇒ 00:28:06.250 Halim: where they are supposed to go in order to convert.
311 00:28:10.730 ⇒ 00:28:15.615 Halim: Think it’s, I think, for the landing pages. It’s it’s straightforward,
312 00:28:17.720 ⇒ 00:28:21.609 Halim: because we already have a Cta for booking a demo.
313 00:28:24.020 ⇒ 00:28:28.130 Halim: I’m just thinking how like
314 00:28:28.958 ⇒ 00:28:35.650 Halim: instead of just creating the the charts or the funnels. How how we can analyze this.
315 00:28:39.580 ⇒ 00:28:42.670 Uttam Kumaran: I think we could do. I mean, I think the biggest thing is like I want to look at.
316 00:28:42.850 ⇒ 00:28:49.200 Uttam Kumaran: I just want to look at. We start just by looking at every event on the page. And a funnel, which is like.
317 00:28:49.280 ⇒ 00:28:51.259 Uttam Kumaran: how do people get to booking a call
318 00:28:52.850 ⇒ 00:28:59.620 Uttam Kumaran: like I wanna I don’t, for right now I can’t. It’s hard to see if anybody’s ever clicked on, even like book a call. Right?
319 00:28:59.910 ⇒ 00:29:05.540 Uttam Kumaran: So that way we can start to say, when we meet every week. We’re like, okay, how many people.
320 00:29:05.840 ⇒ 00:29:06.879 Uttam Kumaran: how many people got?
321 00:29:07.810 ⇒ 00:29:08.539 Uttam Kumaran: I’m going to look.
322 00:29:09.010 ⇒ 00:29:09.750 Uttam Kumaran: Who knows.
323 00:29:10.340 ⇒ 00:29:13.260 Halim: I have seen something here.
324 00:29:13.580 ⇒ 00:29:19.640 Halim: Maybe I can log into a postdog and look at it. So there is something I saw. It’s called the
325 00:29:19.680 ⇒ 00:29:23.849 Halim: the entry pause, and there is the end. Pause. So you can look at
326 00:29:23.990 ⇒ 00:29:27.550 Halim: people, were the end. Pass with the booking page.
327 00:29:27.900 ⇒ 00:29:34.780 Halim: and you you can see the referral. So you you can build something from here. That’s what I’m thinking of.
328 00:29:39.040 ⇒ 00:29:40.210 Uttam Kumaran: Oh, okay, okay.
329 00:29:41.040 ⇒ 00:29:45.990 Uttam Kumaran: yeah. I mean for so for for so there’s kind of almost like 2 things. One is like.
330 00:29:46.050 ⇒ 00:29:48.949 Uttam Kumaran: we want to look at where traffic is being driven from
331 00:29:49.300 ⇒ 00:29:54.649 Uttam Kumaran: right. How are people getting to the site? Are they getting from basic breakdown is like
332 00:29:54.710 ⇒ 00:30:00.560 Uttam Kumaran: how many people are coming SEO. How many people are coming from organic? How many people are coming from direct search.
333 00:30:00.700 ⇒ 00:30:06.019 Uttam Kumaran: how people are coming from Linkedin, and then how many people are coming, like basically all the way direct.
334 00:30:06.200 ⇒ 00:30:09.799 Uttam Kumaran: The second thing to look at. And that’s like more, for
335 00:30:09.960 ⇒ 00:30:17.529 Uttam Kumaran: that’s more for, like Ryan, to just make sure that that stays growing. Then the next layer is like when people land on the site.
336 00:30:17.600 ⇒ 00:30:20.620 Uttam Kumaran: How do we get them to convert? You know.
337 00:30:25.250 ⇒ 00:30:28.309 Nicolas Sucari: Would it be interesting to look at? Is
338 00:30:28.580 ⇒ 00:30:37.469 Nicolas Sucari: the ones that do that? Landed on the page and converted like? What was that process like where they click before they converted right?
339 00:30:38.090 ⇒ 00:30:44.480 Nicolas Sucari: So that we can identify the pattern of users that finally converted, that finally booked a meeting something
340 00:30:44.620 ⇒ 00:30:48.489 Nicolas Sucari: and see and and look backwards and see what was that? Steps.
341 00:30:48.490 ⇒ 00:30:50.360 Uttam Kumaran: Yeah, yeah, yeah. Yeah.
342 00:30:54.980 ⇒ 00:30:59.479 Uttam Kumaran: So let’s start with the basics for next week, maybe just make sure. See if we can get everything.
343 00:30:59.610 ⇒ 00:31:04.100 Uttam Kumaran: Couple of the basic things tracked and start to measure it
344 00:31:04.390 ⇒ 00:31:15.880 Uttam Kumaran: because the site is reaching a pretty decent level of maturity. Now, so the next thing we do is we do A B testing on like copy A B testing on sizing and call to actions right?
345 00:31:16.691 ⇒ 00:31:18.319 Uttam Kumaran: I know we don’t have like.
346 00:31:18.360 ⇒ 00:31:23.529 Uttam Kumaran: I mean, we don’t have like a lot of users to play with, but that’ll be growing so.
347 00:31:29.230 ⇒ 00:31:29.770 Nicolas Sucari: Yep.
348 00:31:36.310 ⇒ 00:31:40.079 Uttam Kumaran: Awesome. Okay, I’m trying to think, is there anything else?
349 00:31:40.721 ⇒ 00:31:54.318 Uttam Kumaran: On the design or contents that we want to talk about? Oh, I guess the I guess. One fun thing. I was. Gonna ask Ryan if you had a chance to play around with any of the 11 lab stuff yet. Actually, I didn’t send you the meeting yet. But
350 00:31:55.570 ⇒ 00:31:57.410 Uttam Kumaran: yeah, I was gonna ask you what you thought.
351 00:31:57.760 ⇒ 00:32:04.769 Ryan Brosas: Yeah, I already like see the the meeting that you sent?
352 00:32:05.380 ⇒ 00:32:06.230 Ryan Brosas: How did I say.
353 00:32:06.230 ⇒ 00:32:06.810 Uttam Kumaran: Anyone?
354 00:32:06.810 ⇒ 00:32:08.890 Uttam Kumaran: Yeah, yeah. And the, oh, okay.
355 00:32:09.010 ⇒ 00:32:15.783 Ryan Brosas: I think 30 min. I guess I I will cut it on cop cut or premiere pro
356 00:32:17.220 ⇒ 00:32:18.180 Ryan Brosas: then.
357 00:32:18.180 ⇒ 00:32:22.479 Uttam Kumaran: I talked a lot. I talked a lot in the meeting, so I think you should have a lot of content.
358 00:32:22.480 ⇒ 00:32:50.380 Ryan Brosas: Yes, so I’m still waiting for Miguel to set up. Set up on an 11 lab work like Workspace. So I can, you know. Proceed on duplicating your voice on on 11 apps and start doing the content of of the I think I’ll start for the data. How Amazon
359 00:32:50.480 ⇒ 00:32:52.750 Ryan Brosas: uses big data and.
360 00:32:52.750 ⇒ 00:32:53.130 Uttam Kumaran: Okay.
361 00:32:53.130 ⇒ 00:32:59.870 Ryan Brosas: Move forward to other stuff like more interesting like this stuff, because this is we work
362 00:33:00.850 ⇒ 00:33:06.179 Ryan Brosas: with by the cocoa and other stuff like
363 00:33:06.712 ⇒ 00:33:09.327 Ryan Brosas: on on healthcare, I think.
364 00:33:10.720 ⇒ 00:33:19.820 Ryan Brosas: I will be sending some some audio when when you know Michael also already, like, you know, set up the 11 labs.
365 00:33:20.860 ⇒ 00:33:21.370 Uttam Kumaran: Okay.
366 00:33:23.250 ⇒ 00:33:24.750 Ryan Brosas: What else?
367 00:33:25.420 ⇒ 00:33:28.281 Ryan Brosas: Yeah, I think that’s all for me.
368 00:33:28.690 ⇒ 00:33:31.140 Uttam Kumaran: And then is there content? Is there content to review today.
369 00:33:31.660 ⇒ 00:33:38.589 Ryan Brosas: Alright. I’ll be sending you the finalized version of the content
370 00:33:38.610 ⇒ 00:33:42.399 Ryan Brosas: later on. I’m still like doing the content like
371 00:33:43.001 ⇒ 00:33:50.819 Ryan Brosas: I’m still like finishing some stuff here, because, it’s this is from the previous content system.
372 00:33:50.910 ⇒ 00:33:54.280 Ryan Brosas: So I’m still like like
373 00:33:54.762 ⇒ 00:34:01.647 Ryan Brosas: what they call this moving the content. And you know, polishing all the content that we can
374 00:34:02.405 ⇒ 00:34:12.284 Ryan Brosas: we can use for next week. Yeah, this is from the previous system. So I’m still like, figuring out how I can move it. Yeah.
375 00:34:12.650 ⇒ 00:34:15.900 Uttam Kumaran: Okay, cool. Okay. Cool. Just tag, Mary tag, Marianne, if you need help.
376 00:34:16.050 ⇒ 00:34:16.639 Ryan Brosas: Yeah.
377 00:34:17.020 ⇒ 00:34:18.440 Ryan Brosas: Will do. Thank you.
378 00:34:18.800 ⇒ 00:34:19.460 Uttam Kumaran: Okay.
379 00:34:21.130 ⇒ 00:34:28.130 Uttam Kumaran: okay, cool guys. And yeah, heleem, removing the strips, helped a bunch. So I think, SEO wise, we’re doing really, really? Well.
380 00:34:28.509 ⇒ 00:34:34.690 Uttam Kumaran: I think the other. The only other thing and ours finalized is is it is the new glossary page finalized.
381 00:34:39.739 ⇒ 00:34:43.359 Halim: When you is there a new glossary page.
382 00:34:43.785 ⇒ 00:34:49.689 Uttam Kumaran: Not. It’s not entirely new. We just added some elements to it. And you’re on mute. If you’re talking.
383 00:34:50.610 ⇒ 00:34:55.310 Halim: Oh, you mean in design. Okay, yeah, yeah.
384 00:34:58.340 ⇒ 00:35:01.840 Anne: Sorry. What glossary design is it.
385 00:35:02.194 ⇒ 00:35:08.009 Uttam Kumaran: Did we? Didn’t we change the glossary design to include, like the Newsletter sign up?
386 00:35:08.340 ⇒ 00:35:12.829 Uttam Kumaran: Because the other thing, Helene, we’re driving traffic from SEO to the glossary pages.
387 00:35:12.850 ⇒ 00:35:19.109 Uttam Kumaran: But the glossary pages need to have like, how do we get those people to take another action on the site? You know.
388 00:35:21.851 ⇒ 00:35:22.978 Anne: Yup! Yup! Yup, yup
389 00:35:23.360 ⇒ 00:35:29.410 Anne: Since I’ve already sent the newsletter or pop up screens.
390 00:35:31.106 ⇒ 00:35:36.329 Anne: I’ll just if you approve it I’ll pass it to Kalim so he can.
391 00:35:37.010 ⇒ 00:35:46.299 Uttam Kumaran: But there’s the Newsletter pop up. But then there’s also like on the Glossary page itself, we wanted to add, like the blog carousel and the Newsletter
392 00:35:46.690 ⇒ 00:35:49.920 Uttam Kumaran: sign up company.
393 00:35:49.920 ⇒ 00:35:54.629 Halim: We already have the the Newsletter sign up, but maybe we
394 00:35:54.810 ⇒ 00:35:57.509 Halim: we can just add the block Slider.
395 00:35:59.554 ⇒ 00:36:07.810 Halim: the Newsletter, the newsletter sign up is part of the footer, so it it exists on on all of the all of the pages.
396 00:36:09.610 ⇒ 00:36:10.270 Uttam Kumaran: Okay.
397 00:36:10.900 ⇒ 00:36:17.595 Anne: Yeah, yeah, I was thinking also the same thing. But for the blog site, yeah, I missed that one. So I’ll just
398 00:36:18.000 ⇒ 00:36:21.569 Anne: added, because I think it’s the same as the
399 00:36:22.787 ⇒ 00:36:28.440 Anne: I’ll send it on slack. I think I’ve already made screens for that. I’ll check. I’ll double check.
400 00:36:29.020 ⇒ 00:36:29.970 Uttam Kumaran: Okay, okay.
401 00:36:34.630 ⇒ 00:36:41.989 Uttam Kumaran: okay, guys, cool. I think the 2 upcoming things is we should be finalized
402 00:36:42.130 ⇒ 00:36:44.890 Uttam Kumaran: on services and and pricing.
403 00:36:45.160 ⇒ 00:36:51.169 Uttam Kumaran: And we can get that onto the site and the homepage, I think probably later this month.
404 00:36:51.496 ⇒ 00:36:53.890 Uttam Kumaran: Robert is is working on a lot of that
405 00:36:54.050 ⇒ 00:36:58.040 Uttam Kumaran: which I’m really really excited, for I think he also should have some feedback on the deck
406 00:36:58.310 ⇒ 00:36:59.650 Uttam Kumaran: probably next week.
407 00:37:01.610 ⇒ 00:37:08.940 Uttam Kumaran: so hopefully, we should have a little bit more stuff. So yeah, for next week, I think it would be great. We can finalize services, I think, Alim, if you have
408 00:37:09.070 ⇒ 00:37:12.914 Uttam Kumaran: a little bit of time to take a look at the analytics and
409 00:37:13.490 ⇒ 00:37:17.329 Uttam Kumaran: like, just set up a couple of those stuff in post hoc, that would be amazing.
410 00:37:17.747 ⇒ 00:37:21.920 Uttam Kumaran: Seo stuff is going really well content. Stuff is going super. Well.
411 00:37:22.295 ⇒ 00:37:24.070 Uttam Kumaran: so let’s just keep pushing.
412 00:37:26.130 ⇒ 00:37:26.729 Uttam Kumaran: And then I.
413 00:37:26.730 ⇒ 00:37:27.210 Halim: You know.
414 00:37:27.210 ⇒ 00:37:27.870 Uttam Kumaran: Got lots.
415 00:37:27.870 ⇒ 00:37:28.450 Halim: Do you.
416 00:37:28.450 ⇒ 00:37:28.990 Uttam Kumaran: Yeah.
417 00:37:29.580 ⇒ 00:37:30.300 Halim: Yeah. Sorry.
418 00:37:30.660 ⇒ 00:37:30.980 Uttam Kumaran: Okay.
419 00:37:30.980 ⇒ 00:37:36.189 Halim: Can you just create or put this in notion, so that.
420 00:37:38.450 ⇒ 00:37:39.110 Uttam Kumaran: Perfect.
421 00:37:41.600 ⇒ 00:37:48.779 Uttam Kumaran: Okay, guys, I was gonna ask about the I was gonna ask about everybody’s holiday. But I’ll ask. I’ll ask in the all team meeting about everybody’s holiday schedule. So that’s fine.
422 00:37:51.250 ⇒ 00:37:53.800 Uttam Kumaran: Cool any others, anything else we want to chat about.
423 00:38:01.790 ⇒ 00:38:05.605 Uttam Kumaran: Okay, cool. I think the last thing
424 00:38:08.930 ⇒ 00:38:13.690 Uttam Kumaran: I was the only other thing Ryan, I was gonna say, is maybe longer term we can think about
425 00:38:14.517 ⇒ 00:38:19.379 Uttam Kumaran: doing like Utm tracking or link tracking for
426 00:38:19.440 ⇒ 00:38:22.730 Uttam Kumaran: links we put up on Linkedin or the Newsletter
427 00:38:23.683 ⇒ 00:38:26.160 Uttam Kumaran: but probably for now not really necessary.
428 00:38:27.930 ⇒ 00:38:31.449 Uttam Kumaran: I think the only other thing, Ryan, probably for next
429 00:38:31.890 ⇒ 00:38:35.879 Uttam Kumaran: next year, maybe January, February, we should think about how to do the backlinks.
430 00:38:36.280 ⇒ 00:38:36.780 Ryan Brosas: Yeah.
431 00:38:37.096 ⇒ 00:38:41.099 Uttam Kumaran: I don’t know if you have any ideas or heleem. You have any ideas about.
432 00:38:41.818 ⇒ 00:38:46.000 Ryan Brosas: To maximize backlinks. I mean, I can get some people.
433 00:38:46.030 ⇒ 00:38:49.120 Uttam Kumaran: In my network to like link us and stuff like that. But
434 00:38:49.740 ⇒ 00:38:51.789 Uttam Kumaran: beyond that I don’t know what to do.
435 00:38:52.821 ⇒ 00:39:00.849 Ryan Brosas: We are going to request some like high pr or high I think authority on our on our field.
436 00:39:01.416 ⇒ 00:39:06.400 Ryan Brosas: I’m still like as as I. As I said yes, I think yesterday.
437 00:39:06.840 ⇒ 00:39:19.889 Ryan Brosas: I’m still like making some some materials that I can, you know. Send them. Then that could be a a great backlink for us. It’s more of like
438 00:39:21.113 ⇒ 00:39:29.119 Ryan Brosas: they called outreach for bigger companies or bigger authority website
439 00:39:29.350 ⇒ 00:39:33.899 Ryan Brosas: on our field. Then we can use that as a back link.
440 00:39:34.380 ⇒ 00:39:37.229 Ryan Brosas: if they are approved for the the post.
441 00:39:39.440 ⇒ 00:39:40.080 Uttam Kumaran: Okay.
442 00:39:43.400 ⇒ 00:39:44.030 Uttam Kumaran: Okay. Cool.
443 00:39:44.030 ⇒ 00:39:54.880 Halim: Yeah for me about the Utm tracking, by the way, so I I think it’s useful if you, if you wish to look at like a specific post.
444 00:39:55.160 ⇒ 00:40:08.869 Halim: How it’s performing, not just performing on Linkedin, for example. No, but how it’s converting like, how many people came from this, and how many of them booked a demo? And so on.
445 00:40:09.030 ⇒ 00:40:12.520 Halim: Yeah, yeah, you.
446 00:40:12.520 ⇒ 00:40:12.940 Uttam Kumaran: You’re already.
447 00:40:12.940 ⇒ 00:40:14.209 Halim: You can also have the room.
448 00:40:14.210 ⇒ 00:40:15.300 Uttam Kumaran: Referral site.
449 00:40:15.690 ⇒ 00:40:18.560 Uttam Kumaran: I guess what’s more important to me is like
450 00:40:18.970 ⇒ 00:40:22.150 Uttam Kumaran: is Utm tracking from like a specific blog?
451 00:40:22.200 ⇒ 00:40:26.830 Uttam Kumaran: Is there or a specific sorry. A specific Linkedin post, for example, because maybe.
452 00:40:27.560 ⇒ 00:40:34.090 Halim: Every day. It’s like, yeah, yeah, because you have the referral as Linkedin. But you don’t know which post.
453 00:40:34.090 ⇒ 00:40:35.630 Uttam Kumaran: Yeah, exactly. Exactly.
454 00:40:35.630 ⇒ 00:40:36.850 Halim: It, you know.
455 00:40:38.120 ⇒ 00:40:39.510 Uttam Kumaran: I mean, maybe maybe you
456 00:40:40.540 ⇒ 00:40:47.980 Uttam Kumaran: the entire. Maybe the referral domain is Linkedin. But maybe the entire referral URL is tracked as like
457 00:40:48.130 ⇒ 00:40:54.559 Uttam Kumaran: that Linkedin Post. But yeah, I think ideally, probably we have at least the Utm
458 00:40:54.740 ⇒ 00:40:58.799 Uttam Kumaran: term is like the name of the post. For example.
459 00:40:59.460 ⇒ 00:41:01.550 Halim: Yeah, but.
460 00:41:01.550 ⇒ 00:41:02.918 Uttam Kumaran: Also, we’re not like
461 00:41:04.320 ⇒ 00:41:11.529 Halim: And on on a larger scale. You can also do it, for, like, if you are doing a campaign, not just a small post.
462 00:41:14.600 ⇒ 00:41:19.629 Uttam Kumaran: Yeah, yeah, yeah, we’re yeah. You’re, you’re totally right. Yeah, we can decide on whether we want to use campaign or
463 00:41:20.410 ⇒ 00:41:27.399 Uttam Kumaran: term. Yeah, these would really be for the Linkedin. You know how we post on Linkedin, we add the 1st comment.
464 00:41:27.430 ⇒ 00:41:30.079 Uttam Kumaran: probably that link is really what we’re
465 00:41:30.420 ⇒ 00:41:33.290 Uttam Kumaran: what we want to add a key, a Utm term to
466 00:41:35.590 ⇒ 00:41:38.720 Uttam Kumaran: But okay, okay, just stuff to think about for later.
467 00:41:40.140 ⇒ 00:41:49.269 Halim: Yep. And this this should help optimize the the creatives or the graphics we use, and also the copy of the posts.
468 00:41:49.270 ⇒ 00:41:49.950 Uttam Kumaran: Exactly.
469 00:41:49.950 ⇒ 00:41:54.380 Halim: You will see which post is the winning one, and why it’s why it is.
470 00:41:54.380 ⇒ 00:41:58.099 Uttam Kumaran: No, that’s exactly it, especially now we have a pretty good body of work.
471 00:41:58.662 ⇒ 00:42:01.109 Uttam Kumaran: I mean, we’re not again. We’re not getting like
472 00:42:01.450 ⇒ 00:42:05.470 Uttam Kumaran: we’re not getting like thousands and thousands of users. So it’s it’s definitely like
473 00:42:05.570 ⇒ 00:42:10.629 Uttam Kumaran: hard to see the signal. But I want to. But we’re also not running any ads
474 00:42:10.810 ⇒ 00:42:20.219 Uttam Kumaran: right? Like we’re. And I think we’re gonna go heavier on the marketing this month and next month. So I just want to make sure the tracking is all
475 00:42:20.240 ⇒ 00:42:21.789 Uttam Kumaran: sort of ready for that.
476 00:42:27.530 ⇒ 00:42:33.170 Uttam Kumaran: Okay, okay, guys, great meeting anything else. We wanna chat about.
477 00:42:33.170 ⇒ 00:42:42.699 Anne: I’m sorry. Oh, yeah, so I’ve already made the new design, but it it’s in search content. So I’ve already copied it in grocery design.
478 00:42:43.040 ⇒ 00:42:43.750 Uttam Kumaran: Okay.
479 00:42:43.750 ⇒ 00:42:46.130 Anne: And then maybe sorry.
480 00:42:46.130 ⇒ 00:42:47.370 Uttam Kumaran: Yeah go. Go. Go. Go.
481 00:42:48.694 ⇒ 00:42:55.389 Anne: Maybe halim can prioritize this after the homepage, or you wanted to.
482 00:42:56.720 ⇒ 00:42:57.460 Uttam Kumaran: For the glock.
483 00:42:57.750 ⇒ 00:43:02.190 Anne: Yeah, you wanted to prioritize this over the homepage.
484 00:43:02.770 ⇒ 00:43:06.440 Uttam Kumaran: I think. I think just doing the homepage 1st is fine.
485 00:43:06.900 ⇒ 00:43:07.920 Anne: Okay. Okay.
486 00:43:08.270 ⇒ 00:43:12.350 Uttam Kumaran: I think the other thing I was thinking I was gonna ask about is how we want to do search
487 00:43:12.920 ⇒ 00:43:16.229 Uttam Kumaran: cause I know that’s now on some of your designs. Right.
488 00:43:17.420 ⇒ 00:43:20.669 Anne: Yup! Yup, it’s in our design.
489 00:43:20.970 ⇒ 00:43:23.579 Uttam Kumaran: Haleem? Is there a specific technology.
490 00:43:24.020 ⇒ 00:43:24.660 Halim: Yeah, yeah.
491 00:43:24.660 ⇒ 00:43:25.139 Uttam Kumaran: Easy, then.
492 00:43:25.140 ⇒ 00:43:25.710 Halim: Very.
493 00:43:25.710 ⇒ 00:43:26.210 Uttam Kumaran: Okay.
494 00:43:26.210 ⇒ 00:43:27.350 Halim: Yeah, it’s various.
495 00:43:27.350 ⇒ 00:43:28.100 Uttam Kumaran: Does it look good.
496 00:43:28.100 ⇒ 00:43:34.800 Halim: In web flow. Yeah, it’s it’s just here. I will just activate the site search functionality and.
497 00:43:34.800 ⇒ 00:43:35.480 Uttam Kumaran: Does it look good.
498 00:43:36.440 ⇒ 00:43:40.559 Halim: Yeah, yeah, it. It will look similar, like, exactly.
499 00:43:41.190 ⇒ 00:43:42.040 Uttam Kumaran: Or you can design it.
500 00:43:42.040 ⇒ 00:43:44.510 Halim: Which is, yeah, the the designs.
501 00:43:45.500 ⇒ 00:43:49.749 Uttam Kumaran: Okay, okay, yeah. I’m I’m fine with search as long as it’s actually
502 00:43:50.190 ⇒ 00:43:54.846 Uttam Kumaran: decent, like, if the search sucks, then we shouldn’t do it. But I didn’t know how the
503 00:43:55.250 ⇒ 00:43:57.420 Uttam Kumaran: implementation looked like. Honestly.
504 00:43:59.400 ⇒ 00:44:01.739 Halim: No, it’s it’s not complex.
505 00:44:01.740 ⇒ 00:44:02.790 Uttam Kumaran: Okay, okay?
506 00:44:03.130 ⇒ 00:44:09.639 Uttam Kumaran: And then, how are how are you gonna do the pop up for? So for the newsletter thing, we’re we’re thinking about adding a pop up, basically.
507 00:44:09.640 ⇒ 00:44:10.220 Halim: Hmm.
508 00:44:10.460 ⇒ 00:44:14.900 Uttam Kumaran: Is that’s just something basically pop up on on, is it?
509 00:44:14.900 ⇒ 00:44:15.560 Uttam Kumaran: Isn’t it?
510 00:44:16.220 ⇒ 00:44:18.111 Halim: Is it site wide? Or
511 00:44:18.960 ⇒ 00:44:19.570 Uttam Kumaran: Say? Why.
512 00:44:19.570 ⇒ 00:44:20.210 Halim: Page.
513 00:44:20.430 ⇒ 00:44:21.540 Uttam Kumaran: Site, wide.
514 00:44:25.530 ⇒ 00:44:26.560 Uttam Kumaran: Time, visitor.
515 00:44:26.980 ⇒ 00:44:31.470 Halim: Yeah, yeah, this can be triggered for 1st time visitors. And we can add, like.
516 00:44:31.795 ⇒ 00:44:38.730 Halim: we can flag this in in a cookie or in local storage, so that we don’t show the the pop up again.
517 00:44:39.100 ⇒ 00:44:40.490 Uttam Kumaran: Exactly. Yeah.
518 00:44:41.810 ⇒ 00:44:45.080 Uttam Kumaran: But is there but pop up as a element? You can do.
519 00:44:46.670 ⇒ 00:44:47.690 Halim: Yep.
520 00:44:49.080 ⇒ 00:44:49.719 Uttam Kumaran: And for me.
521 00:44:49.720 ⇒ 00:44:56.160 Halim: Yeah, I I yeah, I don’t think of it as the pop up. It’s just the
522 00:44:56.430 ⇒ 00:44:58.420 Halim: a dev element for me. But.
523 00:44:58.590 ⇒ 00:44:59.130 Uttam Kumaran: Yeah, yeah.
524 00:44:59.130 ⇒ 00:45:01.790 Halim: It’s yeah. It’s my, yeah. It’s my.
525 00:45:01.790 ⇒ 00:45:03.059 Uttam Kumaran: Yes, it’s like a it’s.
526 00:45:03.060 ⇒ 00:45:05.719 Halim: To make it look like a pop up. Yeah.
527 00:45:05.720 ⇒ 00:45:09.370 Uttam Kumaran: Yeah, yeah, yeah, you’re just inserting a development. And it’s on top of the page.
528 00:45:10.190 ⇒ 00:45:11.340 Halim: Yeah, exactly.
529 00:45:11.560 ⇒ 00:45:12.880 Uttam Kumaran: Yeah. Okay.
530 00:45:16.620 ⇒ 00:45:17.590 Uttam Kumaran: Okay.
531 00:45:17.770 ⇒ 00:45:27.510 Uttam Kumaran: alright perfect guys. Let’s talk. I know we have the team meeting later, in case everybody’s gonna be there. If not, we’ll talk again on Monday.
532 00:45:29.410 ⇒ 00:45:35.979 Anne: Yep, yep, thank you so much. Haileen. I’ll just send the glossary design maybe next week.
533 00:45:37.830 ⇒ 00:45:38.620 Anne: Thank you.
534 00:45:38.620 ⇒ 00:45:45.790 Halim: Sure, if if you want me to add this part, you just added, like the the blogs. And this
535 00:45:45.840 ⇒ 00:45:50.500 Halim: call to action, it’s okay. We already have the components. So you just copy it from the other page.
536 00:45:51.120 ⇒ 00:45:54.379 Anne: Okay, okay, thank you so much. Thank you. Guys.
537 00:45:54.380 ⇒ 00:45:54.710 Uttam Kumaran: Guys.
538 00:45:54.710 ⇒ 00:45:57.080 Nicolas Sucari: Thank you. Guys. Talk to you later. Bye, bye.
539 00:45:57.080 ⇒ 00:45:57.630 Uttam Kumaran: Bye.