Meeting Title: Zoom-Meeting Date: 2024-11-12 Meeting participants: Roy Christian, Uttam Kumaran
WEBVTT
1 00:00:20.500 ⇒ 00:00:22.719 Roy Christian: There. I’m gonna share the
2 00:00:23.110 ⇒ 00:00:25.470 Roy Christian: as a working doc. I’ve been working on.
3 00:00:25.470 ⇒ 00:00:26.080 Uttam Kumaran: Yes.
4 00:00:28.330 ⇒ 00:00:29.080 Roy Christian: Can you hear me?
5 00:00:29.590 ⇒ 00:00:30.610 Uttam Kumaran: Yeah. Can you hear me?
6 00:00:30.990 ⇒ 00:00:31.710 Roy Christian: Okay, yeah.
7 00:00:32.110 ⇒ 00:00:36.159 Roy Christian: So I’m just gonna share the phone outbound motion on notion
8 00:00:39.040 ⇒ 00:00:40.000 Roy Christian: to you.
9 00:00:40.510 ⇒ 00:00:42.650 Roy Christian: So just kind of a bit of a rundown.
10 00:00:49.430 ⇒ 00:00:51.671 Roy Christian: and that that really helps
11 00:00:52.580 ⇒ 00:00:54.560 Roy Christian: that really helps clarify
12 00:00:54.980 ⇒ 00:00:56.769 Roy Christian: things on my end as well.
13 00:00:57.080 ⇒ 00:01:00.799 Uttam Kumaran: Cool. Yeah, I mean, I look, I think the biggest thing is like
14 00:01:01.060 ⇒ 00:01:08.350 Uttam Kumaran: for me, the biggest thing in business. And in like this work stuff is just setting expectations super clear because we’re moving like a million miles an hour.
15 00:01:08.410 ⇒ 00:01:10.740 Uttam Kumaran: This is not like a normal pace at all.
16 00:01:12.410 ⇒ 00:01:13.290 Uttam Kumaran: but
17 00:01:13.450 ⇒ 00:01:16.980 Uttam Kumaran: that’s like our advantage. But it comes with like some trade offs.
18 00:01:17.410 ⇒ 00:01:20.509 Uttam Kumaran: So that’s why I just want to rely really heavily on
19 00:01:20.520 ⇒ 00:01:22.890 Uttam Kumaran: process here. But also.
20 00:01:23.160 ⇒ 00:01:33.309 Uttam Kumaran: for example, like everybody in the company, is really good at now using notion, and they’ll come and give you feedback, especially Nico and Miguel, who also have a lot of subject matter expertise.
21 00:01:33.390 ⇒ 00:01:38.199 Uttam Kumaran: And I’m gonna be recruiting some more people that have my level of knowledge and data
22 00:01:38.330 ⇒ 00:01:40.750 Uttam Kumaran: that will be available to kind of plug in
23 00:01:40.780 ⇒ 00:01:43.159 Uttam Kumaran: and be a resource for everybody.
24 00:01:44.030 ⇒ 00:01:46.960 Uttam Kumaran: So we’ll go from there. But yeah, thanks for putting this together.
25 00:01:48.840 ⇒ 00:01:49.710 Roy Christian: Okay.
26 00:01:49.900 ⇒ 00:01:55.440 Roy Christian: yeah, I kind of started. I I think the whole chunk of this would be. Of course, I’ve put in
27 00:01:56.000 ⇒ 00:01:58.220 Roy Christian: a bit of my go to? Oh, follow up!
28 00:01:59.070 ⇒ 00:01:59.930 Roy Christian: Oh.
29 00:02:00.270 ⇒ 00:02:04.659 Roy Christian: a bit of my go to for activity metrics, and call dispositions.
30 00:02:04.660 ⇒ 00:02:05.290 Uttam Kumaran: Okay.
31 00:02:06.626 ⇒ 00:02:09.470 Roy Christian: I also put here a campaign model.
32 00:02:09.900 ⇒ 00:02:16.400 Roy Christian: So hope you could check that. So structure of the campaign will be persona typically deals with metrics
33 00:02:16.500 ⇒ 00:02:18.829 Roy Christian: that we help, we have helped improve.
34 00:02:19.260 ⇒ 00:02:22.510 Roy Christian: I was trying to use the the AI,
35 00:02:22.970 ⇒ 00:02:26.339 Roy Christian: but I’m not entirely sure, because it’s still working.
36 00:02:27.120 ⇒ 00:02:28.410 Uttam Kumaran: Yeah, this, this is where.
37 00:02:28.410 ⇒ 00:02:29.090 Roy Christian: Time.
38 00:02:29.090 ⇒ 00:02:35.649 Uttam Kumaran: Exactly. Yeah. So we need to provide Casey with he, he! Apparently, he said, he’s having some weather issues today. So
39 00:02:35.760 ⇒ 00:02:37.637 Uttam Kumaran: he’s not online right now. But
40 00:02:38.050 ⇒ 00:02:39.530 Uttam Kumaran: that’s where I think
41 00:02:39.610 ⇒ 00:02:49.570 Uttam Kumaran: I’m gonna have them come to one of the sales meetings. Or maybe we’ll do this review on Friday. But I want him to basically take, you’re you’re gonna be the direct.
42 00:02:49.760 ⇒ 00:02:52.959 Uttam Kumaran: I mean, honestly, the direct customer for that product
43 00:02:52.970 ⇒ 00:02:54.400 Uttam Kumaran: which is the sales hub.
44 00:02:54.970 ⇒ 00:02:59.020 Uttam Kumaran: So we just want to throw all that feedback to him and basically be like.
45 00:02:59.600 ⇒ 00:03:02.745 Uttam Kumaran: I tried to ask it. This the answer was bad.
46 00:03:03.380 ⇒ 00:03:07.609 Uttam Kumaran: plain, and simple, right as the end user. Don’t worry about.
47 00:03:07.890 ⇒ 00:03:14.460 Uttam Kumaran: Don’t worry about one definitely. Don’t worry about hurting people’s feelings, but 2 don’t worry about like what the fix is.
48 00:03:14.860 ⇒ 00:03:18.539 Uttam Kumaran: Just say, Hey, this isn’t working. They’ll figure it out because there, those
49 00:03:18.670 ⇒ 00:03:19.830 Uttam Kumaran: Casey smart
50 00:03:20.575 ⇒ 00:03:22.354 Uttam Kumaran: but without the feedback.
51 00:03:22.800 ⇒ 00:03:23.499 Roy Christian: There we go!
52 00:03:24.160 ⇒ 00:03:33.080 Uttam Kumaran: It’s both of them are working on it. Miguel is helping mute is on. Both of them are kind of running AI stuff, so you could just send it to them. One of them will will take it on.
53 00:03:33.410 ⇒ 00:03:35.749 Uttam Kumaran: but if you send it in the AI Channel.
54 00:03:36.550 ⇒ 00:03:40.389 Uttam Kumaran: or if you send in the in the sales channel, and you tag them. That’s that’s best.
55 00:03:41.460 ⇒ 00:03:42.290 Roy Christian: Okay.
56 00:03:42.720 ⇒ 00:03:48.620 Roy Christian: So yeah, I I was hoping it was gonna work. At least I was able. I would be able cause I think
57 00:03:48.960 ⇒ 00:03:52.079 Roy Christian: it’s gonna be this sales hub agent
58 00:03:52.260 ⇒ 00:03:57.779 Roy Christian: that we can replicate the actual outreach to different models to different people.
59 00:03:57.910 ⇒ 00:04:01.729 Roy Christian: Just how just how I see it just based on that campaign model.
60 00:04:02.010 ⇒ 00:04:02.857 Uttam Kumaran: So one thing.
61 00:04:03.140 ⇒ 00:04:03.820 Roy Christian: Summer.
62 00:04:03.820 ⇒ 00:04:07.859 Uttam Kumaran: Yeah. One thing. Take a look at. Have you take a look at the outbound marketing
63 00:04:08.460 ⇒ 00:04:11.760 Uttam Kumaran: notion. If you see on the left side, under sales wiki.
64 00:04:12.300 ⇒ 00:04:17.659 Uttam Kumaran: there is we. This is all of the campaigns that we’re currently running right now for email.
65 00:04:20.230 ⇒ 00:04:24.150 Uttam Kumaran: So we could honestly have a similar setup to this, because
66 00:04:24.310 ⇒ 00:04:27.190 Uttam Kumaran: this is the this is these are the email campaigns.
67 00:04:27.480 ⇒ 00:04:31.700 Uttam Kumaran: And then we could basically match to the phone campaigns, right? But ideally, they should be
68 00:04:32.100 ⇒ 00:04:34.390 Uttam Kumaran: fairly similar. Right?
69 00:04:34.640 ⇒ 00:04:35.250 Roy Christian: Hmm.
70 00:04:37.320 ⇒ 00:04:37.690 Uttam Kumaran: Wonder.
71 00:04:37.690 ⇒ 00:04:39.259 Roy Christian: Go to content.
72 00:04:39.610 ⇒ 00:04:40.839 Roy Christian: or the copy?
73 00:04:40.970 ⇒ 00:04:44.059 Roy Christian: Or how? How do you recommend to look into this.
74 00:04:44.310 ⇒ 00:04:48.696 Uttam Kumaran: Yeah, so well, what? Your suggestion? So let me just go back to
75 00:04:50.650 ⇒ 00:04:54.069 Uttam Kumaran: So you had. We want to have persona metrics.
76 00:04:55.340 ⇒ 00:04:58.060 Uttam Kumaran: What is the case study we have?
77 00:04:59.490 ⇒ 00:05:00.579 Uttam Kumaran: And then so basically.
78 00:05:00.580 ⇒ 00:05:05.800 Roy Christian: Even if it’s just some yeah, a case study or a specific actual metric that
79 00:05:06.120 ⇒ 00:05:15.000 Roy Christian: you have sold on them, that, hey? We’ve improved this specific metric for stellar resource, you know, would you be opposed to actually meeting? So we can show
80 00:05:15.110 ⇒ 00:05:18.790 Roy Christian: how we’ve accomplished that with data, analytics.
81 00:05:19.330 ⇒ 00:05:21.205 Uttam Kumaran: Okay, perfect. So what I’m gonna do is
82 00:05:26.540 ⇒ 00:05:28.581 Uttam Kumaran: I’m gonna just move this
83 00:05:35.120 ⇒ 00:05:39.060 Roy Christian: Yeah. Those those aren’t pretty solid examples. Those.
84 00:05:39.060 ⇒ 00:05:43.629 Uttam Kumaran: No, that’s perfect. I mean, that’s that’s exactly it. Because again, this is.
85 00:05:43.770 ⇒ 00:05:46.630 Uttam Kumaran: I’m just gonna put a link to this database.
86 00:05:47.050 ⇒ 00:05:49.640 Uttam Kumaran: All campaigns.
87 00:05:50.430 ⇒ 00:05:57.630 Uttam Kumaran: What we can do here is this is the all campaigns view. And what we could do is we could create a view that’s like.
88 00:06:06.260 ⇒ 00:06:08.470 Uttam Kumaran: okay, well, this is the same thing.
89 00:06:17.210 ⇒ 00:06:22.190 Uttam Kumaran: So in terms of okay, persona is just. The is are the roles.
90 00:06:25.920 ⇒ 00:06:28.409 Uttam Kumaran: So let’s let me open one of these.
91 00:06:33.570 ⇒ 00:06:34.300 Uttam Kumaran: Okay.
92 00:06:37.040 ⇒ 00:06:41.390 Uttam Kumaran: so I will have them fill this in. But we can put in the
93 00:06:42.060 ⇒ 00:06:43.220 Uttam Kumaran: persona.
94 00:06:56.770 ⇒ 00:06:59.540 Uttam Kumaran: So it’s almost like persona impact.
95 00:07:00.870 ⇒ 00:07:02.317 Uttam Kumaran: And then it’s
96 00:07:04.090 ⇒ 00:07:05.160 Roy Christian: Social Per.
97 00:07:05.330 ⇒ 00:07:06.910 Uttam Kumaran: It’s yeah social proof. Okay.
98 00:07:12.770 ⇒ 00:07:16.610 Uttam Kumaran: cool. And then the way that we can get this now.
99 00:07:20.350 ⇒ 00:07:23.230 Uttam Kumaran: and let me just share
100 00:07:26.650 ⇒ 00:07:30.550 Uttam Kumaran: just share this. So we have. Let’s take our metal manufacturing.
101 00:07:33.021 ⇒ 00:07:34.830 Uttam Kumaran: We have our company table.
102 00:07:35.620 ⇒ 00:07:39.629 Uttam Kumaran: Well, first, st what we’re doing is we’re looking for.
103 00:07:41.190 ⇒ 00:07:46.139 Uttam Kumaran: I’ll show you the rules that we’re looking for. So these are all the titles
104 00:07:46.970 ⇒ 00:07:49.230 Uttam Kumaran: that we’re looking at right now.
105 00:07:49.690 ⇒ 00:07:52.879 Uttam Kumaran: If I go to overview and I go to
106 00:07:58.404 ⇒ 00:08:00.635 Uttam Kumaran: where is the
107 00:08:24.050 ⇒ 00:08:26.519 Uttam Kumaran: so? These are all the industries right here.
108 00:08:33.260 ⇒ 00:08:34.260 Roy Christian: How’d you get there?
109 00:08:35.429 ⇒ 00:08:40.019 Uttam Kumaran: So if you go to metal manufacturing and you click on this, let me click on edit.
110 00:08:40.440 ⇒ 00:08:41.980 Roy Christian: Oh, it just ended. Okay.
111 00:08:42.900 ⇒ 00:08:44.033 Uttam Kumaran: And then
112 00:08:46.270 ⇒ 00:08:48.250 Uttam Kumaran: I’m just gonna show.
113 00:08:49.730 ⇒ 00:08:52.640 Uttam Kumaran: Here we do people table.
114 00:08:53.470 ⇒ 00:08:54.790 Uttam Kumaran: and
115 00:08:55.420 ⇒ 00:08:57.400 Uttam Kumaran: we’re trying to get
116 00:08:59.376 ⇒ 00:09:02.490 Uttam Kumaran: where the heck are we getting the people from
117 00:09:50.421 ⇒ 00:09:56.458 Uttam Kumaran: Maybe we can ask him tomorrow. But I forgot what we’re doing to actually get the oh, yeah, okay, here.
118 00:09:57.010 ⇒ 00:10:04.919 Uttam Kumaran: So this is the enrichment table for finding people at the company. And these are the job titles that we’re looking for.
119 00:10:08.210 ⇒ 00:10:08.940 Roy Christian: Okay.
120 00:10:09.330 ⇒ 00:10:11.570 Uttam Kumaran: So if you go into the
121 00:10:12.140 ⇒ 00:10:16.969 Uttam Kumaran: campaign and you go to this column, which is like finding people at the company by title.
122 00:10:17.100 ⇒ 00:10:18.929 Uttam Kumaran: these are all the current titles.
123 00:10:19.040 ⇒ 00:10:22.009 Uttam Kumaran: So this is the one thing to also think is like
124 00:10:22.410 ⇒ 00:10:24.330 Uttam Kumaran: these, this is our first.st
125 00:10:26.920 ⇒ 00:10:28.849 Uttam Kumaran: this is our 1st guess.
126 00:10:31.020 ⇒ 00:10:36.840 Uttam Kumaran: But, for example, if the CEO isn’t the right person, then we should get rid of these like we should slim these down.
127 00:10:37.519 ⇒ 00:10:43.890 Uttam Kumaran: But one thing I can do right now is I can just copy these and make sure that these end up in
128 00:10:46.160 ⇒ 00:10:47.670 Uttam Kumaran: and notions.
129 00:10:47.670 ⇒ 00:10:49.880 Roy Christian: Just slap it there. I’ll try to.
130 00:10:50.070 ⇒ 00:10:52.318 Uttam Kumaran: Yeah. So I’m just gonna put it in
131 00:10:54.200 ⇒ 00:10:56.569 Uttam Kumaran: it’s just gonna be really ugly. But
132 00:10:59.880 ⇒ 00:11:02.060 Uttam Kumaran: you can probably clean this up pretty easily.
133 00:11:02.360 ⇒ 00:11:02.990 Roy Christian: Hmm.
134 00:11:04.380 ⇒ 00:11:07.624 Uttam Kumaran: And the social proof is gonna be. So we did have
135 00:11:10.240 ⇒ 00:11:11.780 Uttam Kumaran: persona.
136 00:11:12.090 ⇒ 00:11:14.609 Uttam Kumaran: The metrics that we help improve.
137 00:11:19.930 ⇒ 00:11:22.450 Uttam Kumaran: The social proof is this is gonna be
138 00:11:22.950 ⇒ 00:11:24.220 Uttam Kumaran: Bella source
139 00:11:24.350 ⇒ 00:11:25.320 Uttam Kumaran: work.
140 00:11:26.200 ⇒ 00:11:28.090 Uttam Kumaran: And then the
141 00:11:31.770 ⇒ 00:11:33.940 Uttam Kumaran: we did have one for impact.
142 00:11:36.450 ⇒ 00:11:40.710 Uttam Kumaran: The impact is gonna really be on like, quoting
143 00:11:40.960 ⇒ 00:11:43.920 Uttam Kumaran: efficiency web analytics
144 00:11:47.170 ⇒ 00:11:48.660 Uttam Kumaran: software.
145 00:11:54.350 ⇒ 00:11:56.220 Uttam Kumaran: So these are more specific.
146 00:11:56.550 ⇒ 00:11:59.760 Uttam Kumaran: And there’s gonna be everything which is like Kpi management
147 00:12:00.200 ⇒ 00:12:01.669 Uttam Kumaran: goal setting.
148 00:12:03.940 ⇒ 00:12:06.150 Uttam Kumaran: you know, just like general analytics.
149 00:12:06.885 ⇒ 00:12:11.840 Uttam Kumaran: But this is also something that we should. This we should be able to easily get from the
150 00:12:11.970 ⇒ 00:12:19.610 Uttam Kumaran: Stella agent. But also this is basically what we did. If you go. If you go to the Stella Source Case study, I think we wrote about some of this
151 00:12:20.250 ⇒ 00:12:23.379 Uttam Kumaran: but also again, I would add, in the things that you read about
152 00:12:23.530 ⇒ 00:12:24.640 Uttam Kumaran: from this.
153 00:12:24.770 ⇒ 00:12:29.200 Uttam Kumaran: from the other. Like data analytics and manufacturing things like that, you can add that here.
154 00:12:34.700 ⇒ 00:12:41.070 Uttam Kumaran: so yeah, like, these are all the ones that we finished. And we kind of like. So we could keep this or what we could do is
155 00:12:43.820 ⇒ 00:12:47.250 Uttam Kumaran: we can start another table. But let’s just keep it like this, because
156 00:12:47.260 ⇒ 00:12:58.660 Uttam Kumaran: again, we’re we’re kind of working as a unit. So we have, like the outbound stuff going with the content going. And we have the phone going. So I want to kind of keep it somewhat aligned. But we can figure out best way to clean this up down the line?
157 00:13:01.660 ⇒ 00:13:05.007 Uttam Kumaran: so if we’re starting with manufacturing, then that’s perfect.
158 00:13:05.940 ⇒ 00:13:13.720 Uttam Kumaran: and hopefully, like, I think. And again, if you if you take these, and you plug that into AI. It’ll give you a lot more of other ex impacts and things like that.
159 00:13:14.290 ⇒ 00:13:14.920 Roy Christian: Hmm!
160 00:13:15.740 ⇒ 00:13:19.240 Roy Christian: Maybe we can. At least, I was thinking.
161 00:13:19.370 ⇒ 00:13:25.880 Roy Christian: since I was asking previously about like what? Who would be the 100 ideal clients.
162 00:13:26.180 ⇒ 00:13:30.300 Roy Christian: I guess we can just more align into that.
163 00:13:30.400 ⇒ 00:13:34.990 Roy Christian: So you were mentioning, you know, we have content email and phone.
164 00:13:35.160 ⇒ 00:13:37.720 Roy Christian: So why not just use
165 00:13:37.920 ⇒ 00:13:45.809 Roy Christian: that that alignment you’re thinking of to those 100 accounts. But for now we can act independently.
166 00:13:46.457 ⇒ 00:13:54.790 Roy Christian: so that we we have. You know, we have rolling data. So. But I I can base off. I can base my outreach
167 00:13:54.840 ⇒ 00:13:57.740 Roy Christian: from these campaigns. Just we
168 00:13:58.140 ⇒ 00:13:59.110 Roy Christian: we, we
169 00:13:59.350 ⇒ 00:14:05.280 Roy Christian: since we’re we don’t have those specific targets that we really want to nurture for a long time.
170 00:14:05.850 ⇒ 00:14:07.949 Roy Christian: so we can act
171 00:14:07.990 ⇒ 00:14:09.470 Roy Christian: independently.
172 00:14:09.880 ⇒ 00:14:19.990 Uttam Kumaran: Well what? Well, what you can do. The the reason why I don’t want us to act independently is because Erickson is the most knowledgeable about enrichment and getting stuff enriched.
173 00:14:20.120 ⇒ 00:14:25.670 Uttam Kumaran: So if you’re like, Hey, this current play table with these amount of things is too large.
174 00:14:25.780 ⇒ 00:14:27.080 Uttam Kumaran: you can say, Okay.
175 00:14:27.200 ⇒ 00:14:28.580 Uttam Kumaran: but this is where it’s like.
176 00:14:28.790 ⇒ 00:14:36.609 Uttam Kumaran: how do you know what is our? If you were to ask the question, What is our 100 ideal clients? I don’t know them. But we do have a lead qualification
177 00:14:37.100 ⇒ 00:14:38.320 Uttam Kumaran: method, right?
178 00:14:38.460 ⇒ 00:14:42.389 Uttam Kumaran: So ideally our lead qualification, he should be able to say, just per. Tell me.
179 00:14:42.630 ⇒ 00:14:47.520 Uttam Kumaran: tell me a hundred qualify of the most. Tell me a hundred qualified accounts.
180 00:14:47.640 ⇒ 00:14:48.710 Uttam Kumaran: and that should be it.
181 00:14:48.710 ⇒ 00:14:50.090 Roy Christian: Basis on that. Okay.
182 00:14:50.090 ⇒ 00:14:52.999 Uttam Kumaran: Yeah, again. And that’s that way we align on what is
183 00:14:53.020 ⇒ 00:14:57.939 Uttam Kumaran: what qualification means. Because if all of us have different ideas about what’s qualified.
184 00:14:57.950 ⇒ 00:15:01.319 Uttam Kumaran: Then it’s gonna be tough. But you may find that. Oh.
185 00:15:01.550 ⇒ 00:15:08.100 Uttam Kumaran: it’s like, we see, there’s like 10,000 qualified companies. Okay, then we need to get we need to make our lead qualification tighter.
186 00:15:19.190 ⇒ 00:15:19.930 Roy Christian: okay.
187 00:15:21.600 ⇒ 00:15:22.510 Roy Christian: yeah, that
188 00:15:22.720 ⇒ 00:15:25.410 Roy Christian: that would be, that’s that’s really where
189 00:15:25.610 ⇒ 00:15:29.100 Roy Christian: that’s a good one, hey, do you want to go over the lead scoring.
190 00:15:29.300 ⇒ 00:15:30.040 Uttam Kumaran: Yeah.
191 00:15:32.540 ⇒ 00:15:34.429 Roy Christian: Because you did want to update that.
192 00:15:40.950 ⇒ 00:15:43.750 Uttam Kumaran: So this is what we have across all industries.
193 00:15:44.300 ⇒ 00:15:49.839 Uttam Kumaran: I mean, I think it would be better if we do one. That’s more closer to industry specific. But
194 00:15:49.930 ⇒ 00:15:55.620 Uttam Kumaran: this is currently what we have. So basically, we wanted to look at companies that were
195 00:15:56.610 ⇒ 00:15:58.340 Uttam Kumaran: higher in revenue.
196 00:15:59.670 ⇒ 00:16:02.570 Uttam Kumaran: that are higher medium data industries.
197 00:16:02.910 ⇒ 00:16:05.940 Uttam Kumaran: They have a need for data infrastructure.
198 00:16:06.950 ⇒ 00:16:10.179 Uttam Kumaran: And then who? The decision maker roles in their growth stages.
199 00:16:22.340 ⇒ 00:16:28.890 Roy Christian: No, I was just asking if you wanted to do an update there. Yeah, I was already going over that.
200 00:16:29.570 ⇒ 00:16:31.578 Uttam Kumaran: Yeah, I mean, I don’t.
201 00:16:35.220 ⇒ 00:16:38.899 Uttam Kumaran: I don’t particularly have like any specific updates to make.
202 00:16:39.680 ⇒ 00:16:41.739 Uttam Kumaran: you know. Here we haven’t really like.
203 00:16:42.790 ⇒ 00:16:44.300 Uttam Kumaran: I mean, I, I don’t know. I don’t.
204 00:16:44.400 ⇒ 00:16:45.920 Uttam Kumaran: I don’t particularly
205 00:16:46.710 ⇒ 00:16:48.560 Uttam Kumaran: see where we would make an update.
206 00:16:55.200 ⇒ 00:17:01.793 Uttam Kumaran: but I mean this this is where like, I, I don’t know. I don’t have. I mean, I feel like this is strong. But if you have other ideas and you gotta
207 00:17:02.140 ⇒ 00:17:03.419 Uttam Kumaran: you know, propose.
208 00:17:03.540 ⇒ 00:17:04.950 Uttam Kumaran: And we can make that change.
209 00:17:05.480 ⇒ 00:17:09.609 Roy Christian: Definitely the built with built with one.
210 00:17:10.000 ⇒ 00:17:11.140 Roy Christian: Think that’s a good
211 00:17:12.190 ⇒ 00:17:15.529 Roy Christian: good starting point. I would score those even higher.
212 00:17:16.060 ⇒ 00:17:17.035 Roy Christian: You can just
213 00:17:18.050 ⇒ 00:17:18.550 Roy Christian: current.
214 00:17:18.550 ⇒ 00:17:19.020 Uttam Kumaran: Yeah.
215 00:17:19.020 ⇒ 00:17:25.970 Roy Christian: Interesting and industries specificity like, are they high data industries.
216 00:17:26.150 ⇒ 00:17:27.210 Roy Christian: medium.
217 00:17:28.670 ⇒ 00:17:29.420 Uttam Kumaran: Yeah.
218 00:17:31.670 ⇒ 00:17:34.050 Roy Christian: I would put a lot more weight into that.
219 00:17:35.390 ⇒ 00:17:39.880 Uttam Kumaran: Yes, right now we have 1, 2, 3, 4, 5, Max. Score of a hundred.
220 00:17:43.780 ⇒ 00:17:46.289 Uttam Kumaran: and then I think we’re taking anything over 60.
221 00:18:05.620 ⇒ 00:18:08.140 Roy Christian: Well, just a bit of overview here.
222 00:18:08.160 ⇒ 00:18:12.690 Roy Christian: cause typically, it’s easier for people to buy with pain.
223 00:18:13.930 ⇒ 00:18:19.550 Roy Christian: So I remember earlier we were talking about. Hey, these are high growth companies.
224 00:18:20.592 ⇒ 00:18:26.349 Roy Christian: It’s almost like buying a painkiller over buying a food supplement because they.
225 00:18:26.350 ⇒ 00:18:26.740 Uttam Kumaran: Yeah.
226 00:18:26.740 ⇒ 00:18:28.469 Roy Christian: They’re in rapid growth.
227 00:18:28.940 ⇒ 00:18:30.030 Roy Christian: Mean?
228 00:18:31.440 ⇒ 00:18:34.079 Roy Christian: Is there a way we might be able to
229 00:18:34.100 ⇒ 00:18:36.029 Roy Christian: do that type of messaging.
230 00:18:38.060 ⇒ 00:18:43.759 Roy Christian: but that that could be at a later time. I I’m thinking more into a bit of tweaking
231 00:18:44.000 ⇒ 00:18:51.299 Roy Christian: when it comes to approaching them. You know what’s kind of the big strategic pain or big pains. They’re strategically trying to.
232 00:18:51.880 ⇒ 00:18:57.530 Uttam Kumaran: Yeah, I mean, if you go into, if you go into our campaigns like the emails that we’ve sent.
233 00:18:57.910 ⇒ 00:19:01.210 Uttam Kumaran: you can see kind of like what the emails we’re sending are.
234 00:19:01.450 ⇒ 00:19:04.839 Uttam Kumaran: So if you go to, if you go into the leads.
235 00:19:05.070 ⇒ 00:19:06.840 Uttam Kumaran: you can see that like
236 00:19:15.480 ⇒ 00:19:21.219 Uttam Kumaran: like I do, you have understanding the quoting process with custom, steel fabrication. So all this, all.
237 00:19:21.660 ⇒ 00:19:28.970 Uttam Kumaran: all of these questions. I feel like we have the we’ve already. We’re already doing like we’re already tack, like we are. All of our emails are structured in a.
238 00:19:29.940 ⇒ 00:19:30.719 Roy Christian: That aim.
239 00:19:30.720 ⇒ 00:19:34.330 Uttam Kumaran: Pain point, pain Point. Here’s what we’ve done.
240 00:19:34.490 ⇒ 00:19:38.661 Uttam Kumaran: Are you interested? Social proof like? So all of this is already that’s already done.
241 00:19:40.070 ⇒ 00:19:41.818 Roy Christian: I think we can help with
242 00:19:43.080 ⇒ 00:19:53.589 Roy Christian: with specifying a number, especially with a quoting process, because, it appears a bit, general, get them to remember. That appears a bit general when you’re just saying that
243 00:19:54.328 ⇒ 00:19:57.240 Roy Christian: efficient quoting process.
244 00:19:57.340 ⇒ 00:20:02.520 Roy Christian: So it’s it’s usually tied with time, right? Like, how long do they actually spend?
245 00:20:02.630 ⇒ 00:20:03.590 Roy Christian: And
246 00:20:03.770 ⇒ 00:20:07.310 Roy Christian: what’s the the difference when they’ve worked with us?
247 00:20:08.260 ⇒ 00:20:10.090 Uttam Kumaran: Yeah, I mean, I would. Just I would. Just.
248 00:20:10.720 ⇒ 00:20:15.000 Uttam Kumaran: I would just make something up because I don’t have like specific numbers. It’s a kind of it’s.
249 00:20:15.000 ⇒ 00:20:15.430 Roy Christian: Okay.
250 00:20:15.430 ⇒ 00:20:17.759 Uttam Kumaran: Yeah. But I would just say, I mean, yeah.
251 00:20:18.120 ⇒ 00:20:18.690 Roy Christian: Do we have.
252 00:20:18.690 ⇒ 00:20:19.030 Uttam Kumaran: Say.
253 00:20:19.030 ⇒ 00:20:20.450 Roy Christian: Linda, Stella.
254 00:20:23.150 ⇒ 00:20:24.890 Uttam Kumaran: I don’t know. You’d have to look.
255 00:20:27.030 ⇒ 00:20:27.710 Roy Christian: Okay
256 00:20:28.220 ⇒ 00:20:29.190 Roy Christian: loading.
257 00:20:31.790 ⇒ 00:20:36.600 Roy Christian: But that helps you actually put the specific impact
258 00:20:37.570 ⇒ 00:20:39.559 Roy Christian: on a specific industry.
259 00:20:39.710 ⇒ 00:20:44.310 Roy Christian: So those would be kind of the different pain points. I’m gonna go into
260 00:20:44.650 ⇒ 00:20:46.350 Roy Christian: quoting process.
261 00:20:46.350 ⇒ 00:20:49.009 Uttam Kumaran: Yeah, I don’t think we have any specific
262 00:20:50.330 ⇒ 00:20:51.489 Uttam Kumaran: thing here.
263 00:20:52.520 ⇒ 00:20:53.290 Uttam Kumaran: but
264 00:20:53.520 ⇒ 00:20:56.129 Uttam Kumaran: you can take a look. And again, like, I feel like all
265 00:20:56.350 ⇒ 00:20:59.869 Uttam Kumaran: the questions you’re asking. I think we we basically already have.
266 00:21:00.070 ⇒ 00:21:05.949 Uttam Kumaran: like all you can ask Ericsson for all the information about what we’re doing in terms of each of those different components.
267 00:21:05.950 ⇒ 00:21:11.590 Roy Christian: Looks like it. Yeah, it seems it seems like I’m I’m really gonna have to collaborate a lot more with with Ericsson.
268 00:21:12.160 ⇒ 00:21:12.820 Uttam Kumaran: Yeah.
269 00:21:23.690 ⇒ 00:21:26.480 Uttam Kumaran: okay? And then I’m okay with these metrics.
270 00:21:27.302 ⇒ 00:21:31.499 Uttam Kumaran: I think for me, the I think the biggest thing is we just start with like
271 00:21:31.930 ⇒ 00:21:36.360 Uttam Kumaran: the dials made. And then let’s we’ll just we’ll track these
272 00:21:36.510 ⇒ 00:21:38.440 Uttam Kumaran: and then we can set goals against them
273 00:21:51.920 ⇒ 00:21:55.889 Uttam Kumaran: cool and then yeah, I mean again, I think I think
274 00:21:56.760 ⇒ 00:21:58.939 Uttam Kumaran: I think Erickson is gonna be
275 00:21:59.250 ⇒ 00:22:02.980 Uttam Kumaran: the best person to answer a lot of these questions, which is like.
276 00:22:03.030 ⇒ 00:22:08.479 Uttam Kumaran: what is our offer all these things, and then, if you can, just like, keep things organized.
277 00:22:09.069 ⇒ 00:22:14.159 Uttam Kumaran: And then Nico on the data side and Miguel on the AI side are the best like
278 00:22:14.300 ⇒ 00:22:16.380 Uttam Kumaran: I’m gonna keep repeating, like, I am.
279 00:22:16.470 ⇒ 00:22:26.870 Uttam Kumaran: Very. I have like very, very limited availability. And I don’t want days to pass, just because, like, I’m not getting back to people. So I’m trying to connect everybody as much as possible because
280 00:22:27.030 ⇒ 00:22:34.880 Uttam Kumaran: I’m no longer like the only person with the knowledge. Yeah, everybody else is available, and everybody else is way less busier than I am.
281 00:22:36.150 ⇒ 00:22:36.890 Uttam Kumaran: So
282 00:22:36.920 ⇒ 00:22:39.020 Uttam Kumaran: they need to be hopping on meetings with you.
283 00:22:39.400 ⇒ 00:22:43.830 Uttam Kumaran: There’s gonna be no way it comes like I’m not. Gonna it’s not gonna be able to come through me effectively.
284 00:22:44.324 ⇒ 00:22:48.240 Uttam Kumaran: So that’s what I’m kind of expecting is that you’re hopping on calls with them and
285 00:22:48.855 ⇒ 00:22:50.249 Uttam Kumaran: getting these answers
286 00:22:50.450 ⇒ 00:22:52.749 Uttam Kumaran: a mix of that and AI,
287 00:22:52.920 ⇒ 00:22:56.710 Uttam Kumaran: and you know, working with some of the folks on the content side.
288 00:22:56.730 ⇒ 00:22:58.910 Uttam Kumaran: You’re gonna have more than enough, I believe.
289 00:23:00.500 ⇒ 00:23:01.370 Roy Christian: And
290 00:23:04.000 ⇒ 00:23:08.759 Roy Christian: have you? Have we completed the cause? I do want to get their hours.
291 00:23:09.030 ⇒ 00:23:10.520 Roy Christian: probably schedule.
292 00:23:12.240 ⇒ 00:23:14.139 Roy Christian: or should I just ask them.
293 00:23:14.420 ⇒ 00:23:15.180 Uttam Kumaran: Who.
294 00:23:15.810 ⇒ 00:23:18.830 Roy Christian: Like if I’d be meeting with a specific person.
295 00:23:22.660 ⇒ 00:23:25.070 Uttam Kumaran: I mean, you just just ping them on slack. Yeah, just.
296 00:23:26.580 ⇒ 00:23:29.360 Roy Christian: Okay, I’ll just I would label them, though.
297 00:23:36.300 ⇒ 00:23:38.590 Roy Christian: Hey, thanks for yeah. A lot of
298 00:23:38.630 ⇒ 00:23:40.969 Roy Christian: yeah. There’s been a lot of clarity.
299 00:23:41.320 ⇒ 00:23:42.110 Roy Christian: So
300 00:23:42.790 ⇒ 00:23:46.020 Roy Christian: just a few more I’d be doing it. Standalone.
301 00:23:46.880 ⇒ 00:23:52.229 Uttam Kumaran: No, actually look, I don’t want. I don’t want you to be hitting this yourself, like I don’t want you to actually
302 00:23:52.900 ⇒ 00:23:55.889 Uttam Kumaran: like nothing we do is not gonna happen as a team.
303 00:23:56.060 ⇒ 00:23:59.239 Uttam Kumaran: So that’s why I think we did struggle a bit like
304 00:23:59.680 ⇒ 00:24:07.869 Uttam Kumaran: waiting for me on all this information is is actually impossible, because I don’t. I don’t have the time. You have to work with the other people on the team.
305 00:24:07.920 ⇒ 00:24:11.079 Uttam Kumaran: And that’s what I’m telling everybody like, I know a lot. This is what happens.
306 00:24:11.250 ⇒ 00:24:22.529 Uttam Kumaran: Everybody’s joining. And then it’s kind of waiting for me on stuff. It’s not possible anymore. Like, I’m I’m just so busy. So you have to go to other people on the team. And I need people to kind of be proactive with that, like, I don’t wanna wait
307 00:24:22.680 ⇒ 00:24:26.319 Uttam Kumaran: for meetings to then know that like people aren’t talking when everybody has.
308 00:24:26.810 ⇒ 00:24:33.326 Uttam Kumaran: Everybody now like this is everybody’s company. So everybody knows what everybody’s doing. In fact, I’m probably the least aware in some areas.
309 00:24:33.690 ⇒ 00:24:36.370 Uttam Kumaran: So I want to push everybody to meet with others.
310 00:24:36.480 ⇒ 00:24:38.150 Uttam Kumaran: And like, we’re a team.
311 00:24:38.380 ⇒ 00:24:41.669 Uttam Kumaran: So nobody’s like on their own doing anything anymore. So.
312 00:24:43.500 ⇒ 00:24:44.230 Uttam Kumaran: okay.
313 00:24:46.520 ⇒ 00:24:50.589 Roy Christian: It’s definitely a different environment from what I’m used to. So.
314 00:24:50.590 ⇒ 00:24:55.110 Uttam Kumaran: I know. No, I’m sure you know. But that’s also like I feel like that’s
315 00:24:55.340 ⇒ 00:25:02.040 Uttam Kumaran: for me. I I’m opinionated on the way this is gonna work because we’re never gonna get. We’re never gonna become a giant.
316 00:25:02.380 ⇒ 00:25:03.720 Uttam Kumaran: you know, machine.
317 00:25:03.810 ⇒ 00:25:05.429 Uttam Kumaran: If I’m the bottleneck
318 00:25:05.860 ⇒ 00:25:17.379 Uttam Kumaran: and I know in a lot of companies. Sales is super bifurcated from content from engineering. That’s not the thing here. There’s no bureaucracy. People need to be talking to each other
319 00:25:18.214 ⇒ 00:25:23.509 Uttam Kumaran: and asking questions in slack, and I’m that’s the thing. If I don’t see activity, I get nervous
320 00:25:23.780 ⇒ 00:25:27.200 Uttam Kumaran: cause. I know people have questions, and they’re waiting to ask me
321 00:25:27.210 ⇒ 00:25:30.190 Uttam Kumaran: that’s not like it’s gonna get worse and worse.
322 00:25:30.693 ⇒ 00:25:40.659 Uttam Kumaran: Because I have to be working on the the biggest fires and the largest initiatives. Everything in the middle. We have great people now that can answer every question.
323 00:25:40.750 ⇒ 00:25:50.889 Uttam Kumaran: So that’s what I’m expecting everybody to do. And we’re, you know, we’re getting better and better. So it’s it’s a learning curve for folks especially. This is a high pace. Environment like this isn’t like a
324 00:25:51.440 ⇒ 00:25:54.649 Uttam Kumaran: you know. We’re we’re trying to do something with with.
325 00:25:55.110 ⇒ 00:25:56.919 Uttam Kumaran: we’re trying to do a lot with little.
326 00:25:56.940 ⇒ 00:26:09.299 Uttam Kumaran: But I think we can compete with the biggest people. So it’s gonna it’s gonna be painful. It’s it’s like not gonna be easy at all. So that’s understood. But the biggest thing is is like, I’m hoping that everybody in the team can work together.
327 00:26:11.540 ⇒ 00:26:13.810 Uttam Kumaran: because this is not going to scale. Otherwise
328 00:26:14.280 ⇒ 00:26:16.540 Uttam Kumaran: we just don’t have the. We just don’t have the resources.
329 00:26:17.860 ⇒ 00:26:18.420 Roy Christian: Okay.
330 00:26:22.460 ⇒ 00:26:24.109 Roy Christian: yeah, that really helps.
331 00:26:25.130 ⇒ 00:26:28.739 Roy Christian: So definitely, I’ll try to create the Faqs as well.
332 00:26:28.740 ⇒ 00:26:29.140 Uttam Kumaran: Okay.
333 00:26:29.140 ⇒ 00:26:30.180 Roy Christian: And
334 00:26:30.360 ⇒ 00:26:34.730 Roy Christian: just so, you know, I can get things out like what what
335 00:26:35.140 ⇒ 00:26:37.270 Roy Christian: things may. I’ve been looking to
336 00:26:37.280 ⇒ 00:26:38.500 Roy Christian: wrongly.
337 00:26:38.770 ⇒ 00:26:47.649 Uttam Kumaran: Okay, I also think, you know what I’m most excited for is slowly. You will have talked to as many potential customers as I have
338 00:26:47.770 ⇒ 00:26:51.670 Uttam Kumaran: because because Ryan, on the content side doesn’t directly interact with customers.
339 00:26:52.180 ⇒ 00:26:57.580 Uttam Kumaran: Nobody in the company is calling cus is talking to customers. Right?
340 00:26:57.640 ⇒ 00:26:59.030 Uttam Kumaran: I’m the only one emailing.
341 00:26:59.030 ⇒ 00:27:02.249 Roy Christian: Nico does that. I thought Nico also helps he.
342 00:27:02.380 ⇒ 00:27:04.000 Roy Christian: So you’re doing the Cisco.
343 00:27:04.000 ⇒ 00:27:08.060 Uttam Kumaran: Project managing. Yeah, I’m doing all the I’m doing, all of the direct
344 00:27:08.440 ⇒ 00:27:12.669 Uttam Kumaran: email direct Linkedin, like, if people reply to us, I take it on.
345 00:27:12.970 ⇒ 00:27:16.129 Uttam Kumaran: and then I’m also I meet, and I call people every day
346 00:27:16.330 ⇒ 00:27:17.350 Uttam Kumaran: so.
347 00:27:17.810 ⇒ 00:27:20.160 Uttam Kumaran: But this is the thing is like that can’t
348 00:27:20.250 ⇒ 00:27:23.080 Uttam Kumaran: be stuck with me. So that’s why I’m excited for you
349 00:27:23.090 ⇒ 00:27:30.280 Uttam Kumaran: to quickly. If you make 200 calls a day, if you make 200 calls a month, or like you, just get to, or we get to that. Whatever the goal is.
350 00:27:30.770 ⇒ 00:27:33.529 Uttam Kumaran: you’re gonna you’re gonna have surpassed what I’ve done.
351 00:27:33.700 ⇒ 00:27:41.139 Uttam Kumaran: And then when Ryan has a question about, hey? Like, what can I put in our next blog post? You can answer that
352 00:27:41.150 ⇒ 00:27:44.839 Uttam Kumaran: right? Because you’re like, Oh, I just talked to like 50 people. They all had the same question
353 00:27:45.040 ⇒ 00:27:56.379 Uttam Kumaran: we should throw, we should create a blog post for that. Or when Erickson is like, Hey, what is our like? What is the messaging here. You’re gonna be like, this is the messaging. Because I just this is what worked. So this is where we’re gonna have, like.
354 00:27:56.900 ⇒ 00:28:06.230 Uttam Kumaran: Venn diagrams of different people. And all of those Venn diagrams are outside of me, because, like for me to even take any step back and
355 00:28:06.290 ⇒ 00:28:07.970 Uttam Kumaran: understand like, how do we?
356 00:28:08.120 ⇒ 00:28:18.489 Uttam Kumaran: Because again, where I spend most of my time is on recruiting like, how do we get the best people? How do we go strategically? How do I put out like fires, like clients, things like that? And then how do we
357 00:28:18.750 ⇒ 00:28:21.180 Uttam Kumaran: do strategic initiatives and partnerships?
358 00:28:21.604 ⇒ 00:28:34.060 Uttam Kumaran: But we need a go to market machine that runs. And then all of us have key knowledge that we can share. So that’s what I’m that’s why I’m hoping that, like, you know, some of it’s going to be trial by fire. But I do think that you’ll quickly learn.
359 00:28:34.960 ⇒ 00:28:42.059 Uttam Kumaran: You know what a lot of these terms are, and these things, and that learning we can immediately translate to the content side.
360 00:28:48.110 ⇒ 00:28:57.929 Roy Christian: Yeah, it’s it. I would agree. It’s it’s definitely different, you know, just reading blogs and actually hearing from from different people what their biggest challenges are
361 00:28:58.780 ⇒ 00:29:02.679 Roy Christian: at this point, you would still be the most knowledgeable, because.
362 00:29:02.680 ⇒ 00:29:03.170 Uttam Kumaran: Totally.
363 00:29:03.170 ⇒ 00:29:04.309 Roy Christian: Interact with them.
364 00:29:05.010 ⇒ 00:29:08.619 Roy Christian: Is there a way you might be able to share
365 00:29:10.000 ⇒ 00:29:16.079 Roy Christian: is, I’m thinking of a specific call. But this could be at a later time. It’s more into just
366 00:29:16.390 ⇒ 00:29:18.640 Roy Christian: hearing their environment.
367 00:29:19.890 ⇒ 00:29:24.030 Roy Christian: It could be later down the line. Cause I I would hear.
368 00:29:24.440 ⇒ 00:29:29.319 Roy Christian: here are these, for. So here are these sentiments from people I would call.
369 00:29:29.430 ⇒ 00:29:35.079 Roy Christian: and the sentiments you actually hear from the our current clients. So just that type of environment.
370 00:29:35.820 ⇒ 00:29:38.700 Uttam Kumaran: What does that mean? What doesn’t? I don’t know. What an what does an environment mean?
371 00:29:39.942 ⇒ 00:29:44.920 Roy Christian: Just the industry like how it goes. Kind of lingo.
372 00:29:45.160 ⇒ 00:29:46.359 Uttam Kumaran: Like our industry.
373 00:29:46.900 ⇒ 00:29:49.469 Roy Christian: No, not not ours. The the people we help.
374 00:29:51.220 ⇒ 00:29:53.300 Uttam Kumaran: You’re gonna have to be more specific dude. It’s so broad.
375 00:29:53.300 ⇒ 00:29:59.675 Roy Christian: Yeah, it? Yeah, it. It’s it’s a bit. It’s a bit confusing. So for for example, you’d be
376 00:30:00.260 ⇒ 00:30:01.630 Roy Christian: selling
377 00:30:02.040 ⇒ 00:30:09.690 Roy Christian: cars to specific. Let’s say, you’re going to be selling moms to sell selling cars to moms with with children. So
378 00:30:09.860 ⇒ 00:30:15.749 Roy Christian: they have specific specific factors they look for in a product that
379 00:30:15.970 ⇒ 00:30:23.680 Roy Christian: you’re just hypothesizing that they need this because they have a lot of stuff to to move.
380 00:30:23.720 ⇒ 00:30:28.060 Roy Christian: But their actual sentiment is they need this because they have a lot of children.
381 00:30:28.230 ⇒ 00:30:29.760 Uttam Kumaran: So that that.
382 00:30:29.760 ⇒ 00:30:31.140 Roy Christian: The disparity.
383 00:30:31.150 ⇒ 00:30:34.330 Roy Christian: because we can make all the hypotheses.
384 00:30:34.410 ⇒ 00:30:36.449 Roy Christian: but not really match theirs.
385 00:30:37.520 ⇒ 00:30:40.190 Uttam Kumaran: Yeah, I feel like a lot of this is in
386 00:30:40.760 ⇒ 00:30:51.530 Uttam Kumaran: is in notion already, like I’ve written, I mean, again, I I mentioned a bunch of times before that we’re going after executives who have challenges measuring their business, making better decisions with data.
387 00:30:52.210 ⇒ 00:30:54.300 Uttam Kumaran: Right? Like, those are the things I’m.
388 00:30:54.670 ⇒ 00:30:56.170 Roy Christian: Was that the
389 00:30:56.270 ⇒ 00:30:58.250 Roy Christian: the sales
390 00:30:59.046 ⇒ 00:31:04.880 Roy Christian: target industries cause? Yeah, I’ve seen the shipping and logistic plus manufacturing.
391 00:31:05.340 ⇒ 00:31:07.929 Roy Christian: So those would actually be reliable
392 00:31:08.420 ⇒ 00:31:09.190 Roy Christian: things.
393 00:31:09.190 ⇒ 00:31:09.650 Uttam Kumaran: Those.
394 00:31:09.650 ⇒ 00:31:10.660 Roy Christian: Referral, already.
395 00:31:10.660 ⇒ 00:31:13.469 Uttam Kumaran: Yeah. But also again, like, I don’t know, I feel like we’ve
396 00:31:13.680 ⇒ 00:31:21.469 Uttam Kumaran: we’ve been talking about this for a while. I feel like if if you again, if you search for how data impacts X industry, you’ll get all these answers.
397 00:31:21.530 ⇒ 00:31:22.920 Uttam Kumaran: So just.
398 00:31:22.920 ⇒ 00:31:24.119 Roy Christian: Start with Claude.
399 00:31:24.740 ⇒ 00:31:26.800 Uttam Kumaran: Start with Claude. And then.
400 00:31:26.850 ⇒ 00:31:30.527 Uttam Kumaran: you know, there’s also a lot of resources like, if you go into
401 00:31:32.050 ⇒ 00:31:35.751 Uttam Kumaran: like, if you search for data. Engineering.
402 00:31:49.360 ⇒ 00:31:51.000 Uttam Kumaran: like this.
403 00:31:52.380 ⇒ 00:31:55.984 Uttam Kumaran: It’s like the trove of stuff on
404 00:31:58.020 ⇒ 00:32:00.530 Uttam Kumaran: I’m just gonna send this to you here.
405 00:32:00.670 ⇒ 00:32:01.630 Uttam Kumaran: slack.
406 00:32:05.940 ⇒ 00:32:07.589 Uttam Kumaran: This is basically like
407 00:32:07.690 ⇒ 00:32:10.850 Uttam Kumaran: one of the foundational resource lists
408 00:32:11.040 ⇒ 00:32:12.990 Uttam Kumaran: for everything in data engineering.
409 00:32:13.730 ⇒ 00:32:16.909 Uttam Kumaran: So you have content people.
410 00:32:18.480 ⇒ 00:32:22.580 Uttam Kumaran: I would say, spend as much time as you can on this.
411 00:32:22.670 ⇒ 00:32:26.540 Uttam Kumaran: and then let me know what questions, because I could answer specific questions. But
412 00:32:26.690 ⇒ 00:32:31.539 Uttam Kumaran: talk to I can’t answer like, tell me what people think about data like it’s super. Odd.
413 00:32:32.060 ⇒ 00:32:35.220 Uttam Kumaran: But this. But it look in this. In this list
414 00:32:35.320 ⇒ 00:32:37.510 Uttam Kumaran: there’s a ton of stuff.
415 00:32:37.710 ⇒ 00:32:41.199 Uttam Kumaran: But go through as much of this as you can, Youtube videos everything.
416 00:32:44.790 ⇒ 00:32:48.700 Uttam Kumaran: And we’re gonna shove a lot of this into the AI, too. Eventually. So.
417 00:32:51.040 ⇒ 00:32:56.040 Roy Christian: Okay, I like this. It’s already compiled. But this will take a long time.
418 00:32:57.940 ⇒ 00:32:59.773 Uttam Kumaran: This will I mean yes.
419 00:33:00.140 ⇒ 00:33:03.600 Roy Christian: For yeah, cause, it’s all new terminology.
420 00:33:08.490 ⇒ 00:33:09.470 Roy Christian: Yeah. But
421 00:33:10.780 ⇒ 00:33:12.709 Roy Christian: gonna have to go through this really.
422 00:33:13.430 ⇒ 00:33:19.120 Uttam Kumaran: But again use Claude to explain things like, just ask it. Hey, I have this concept. Can you explain it like
423 00:33:19.290 ⇒ 00:33:22.939 Uttam Kumaran: at a middle school level, it’ll do it. But again, like
424 00:33:24.150 ⇒ 00:33:29.170 Uttam Kumaran: this isn’t gonna be that easy. But I just wanna again, it’s gonna take a lot of time. So I wanna just get
425 00:33:30.100 ⇒ 00:33:36.810 Uttam Kumaran: throw as much your way as possible, and and so that you can see. But again, all these stuff, all the resources exist.
426 00:34:31.510 ⇒ 00:34:33.050 Roy Christian: Do you follow a specific
427 00:34:33.370 ⇒ 00:34:34.670 Roy Christian: podcast?
428 00:34:34.760 ⇒ 00:34:35.989 Roy Christian: In terms of.
429 00:34:36.770 ⇒ 00:34:38.930 Roy Christian: or you just go around Google.
430 00:34:39.840 ⇒ 00:34:40.680 Uttam Kumaran: For? What?
431 00:34:41.420 ⇒ 00:34:42.940 Roy Christian: For your resources.
432 00:34:43.449 ⇒ 00:34:43.819 Uttam Kumaran: For? What?
433 00:34:43.820 ⇒ 00:34:50.060 Roy Christian: For for the data engineering for the for this, because they did recommend a bunch of podcasts.
434 00:34:50.679 ⇒ 00:34:53.880 Roy Christian: Maybe there’s a podcast you specifically go to.
435 00:34:54.429 ⇒ 00:34:55.629 Uttam Kumaran: I listen to
436 00:34:57.289 ⇒ 00:35:01.399 Uttam Kumaran: I mean, I just I, only the one I listen to is the data engineering. Podcast.
437 00:35:01.819 ⇒ 00:35:06.789 Uttam Kumaran: But I mean, I work. Like, I, I work as a data engineer. So I don’t really listen to a lot of
438 00:35:08.259 ⇒ 00:35:12.779 Uttam Kumaran: I I read more stuff about AI these days. All these are probably fine.
439 00:35:14.119 ⇒ 00:35:20.729 Uttam Kumaran: I would just get started on one of them, and like the top, 2 on each of these lists, is probably the best.
440 00:50:36.289 ⇒ 00:50:37.649 Uttam Kumaran: When is this one.
441 00:50:43.560 ⇒ 00:50:51.640 Roy Christian: It’s usually they’re more tied into revenue. It’s like a coaching platform. But they just did. There’s AI summit.
442 00:50:51.800 ⇒ 00:50:53.070 Roy Christian: This is day one.
443 00:51:00.740 ⇒ 00:51:05.289 Uttam Kumaran: I’m probably yeah. I don’t know if I’ll have time this week.
444 00:51:07.960 ⇒ 00:51:09.880 Roy Christian: Yeah, you can keep in the background.
445 00:51:09.880 ⇒ 00:51:10.290 Uttam Kumaran: Yeah.
446 00:51:10.290 ⇒ 00:51:16.730 Roy Christian: I believe you can join, and then you would not get the recordings directly.
447 00:51:16.830 ⇒ 00:51:19.430 Roy Christian: but it’s usually available on the platform.
448 00:52:06.030 ⇒ 00:52:08.220 Uttam Kumaran: Okay, I gotta hop
449 00:52:08.650 ⇒ 00:52:09.810 Uttam Kumaran: gets a bunch
450 00:52:11.409 ⇒ 00:52:17.691 Uttam Kumaran: you wanna just slack me. And then we’re gonna could just talk tomorrow morning. My time again.
451 00:52:18.330 ⇒ 00:52:20.250 Uttam Kumaran: Yeah, sure. Sure. Okay.
452 00:52:21.960 ⇒ 00:52:23.630 Uttam Kumaran: Okay. Cool. Thanks. Roy.
453 00:52:23.630 ⇒ 00:52:24.819 Roy Christian: Thanks for Tom.
454 00:52:24.820 ⇒ 00:52:25.170 Uttam Kumaran: Back, soon.
455 00:52:25.170 ⇒ 00:52:25.879 Roy Christian: Have a good one.