Meeting Title: Uttam-Kumaran’s-Personal-Meeting-Room Date: 2024-10-18 Meeting participants: Nicolas Sucari, Ericson Dalusong, Luke Daque, Joshua De Veyra, Uttam Kumaran
WEBVTT
1 00:01:02.470 ⇒ 00:01:05.689 Uttam Kumaran: Hey? Everyone sorry. Give me one sec. I’m just making a coffee.
2 00:01:06.970 ⇒ 00:01:07.710 Nicolas Sucari: Hi, guys.
3 00:01:08.960 ⇒ 00:01:09.560 Nicolas Sucari: hey.
4 00:01:09.560 ⇒ 00:01:11.509 Ericson Dalusong: Guys. Good good morning.
5 00:01:11.850 ⇒ 00:01:12.700 Uttam Kumaran: Hey?
6 00:01:17.310 ⇒ 00:01:20.560 Uttam Kumaran: Finally, Friday, yes.
7 00:01:20.560 ⇒ 00:01:21.500 Ericson Dalusong: Yeah.
8 00:01:21.500 ⇒ 00:01:22.000 Nicolas Sucari: Yeah.
9 00:01:22.000 ⇒ 00:01:23.679 Uttam Kumaran: What’s the plan this weekend.
10 00:01:25.740 ⇒ 00:01:27.930 Ericson Dalusong: For me. I’m just going to
11 00:01:27.960 ⇒ 00:01:30.040 Ericson Dalusong: take a whole day off tomorrow with us.
12 00:01:30.040 ⇒ 00:01:31.345 Uttam Kumaran: Good. Well, yes.
13 00:01:31.780 ⇒ 00:01:32.580 Joshua de Veyra: Let’s go.
14 00:01:33.570 ⇒ 00:01:39.396 Uttam Kumaran: I feel like, yeah, I feel like you’re working as much as me, which is not good.
15 00:01:41.270 ⇒ 00:01:42.350 Ericson Dalusong: Yeah.
16 00:01:42.640 ⇒ 00:01:46.240 Ericson Dalusong: But we really need, we really need that, you know.
17 00:01:46.600 ⇒ 00:01:48.800 Uttam Kumaran: Oh, I mean 100%. I like.
18 00:01:49.180 ⇒ 00:01:51.670 Uttam Kumaran: I, I think we’re on a roll. But
19 00:01:51.830 ⇒ 00:01:53.100 Uttam Kumaran: it’s a
20 00:01:53.640 ⇒ 00:01:56.880 Uttam Kumaran: it’s tough. It takes. It takes a lot of consistency. So.
21 00:01:57.650 ⇒ 00:01:59.350 Ericson Dalusong: I know right.
22 00:02:08.669 ⇒ 00:02:09.799 Uttam Kumaran: What about you, Nico?
23 00:02:10.019 ⇒ 00:02:11.349 Uttam Kumaran: Anything this weekend.
24 00:02:12.580 ⇒ 00:02:14.523 Nicolas Sucari: I don’t know yet.
25 00:02:15.120 ⇒ 00:02:17.260 Nicolas Sucari: maybe I’m gonna be
26 00:02:17.480 ⇒ 00:02:23.650 Nicolas Sucari: getting some some dinner with some friends tomorrow. But yeah, nothing special. This weekend just chill.
27 00:02:24.555 ⇒ 00:02:25.460 Uttam Kumaran: Nice.
28 00:02:25.820 ⇒ 00:02:30.729 Nicolas Sucari: It’s mother’s day on Sunday, so probably doing something with my mom.
29 00:02:30.730 ⇒ 00:02:31.503 Joshua de Veyra: Is this?
30 00:02:32.700 ⇒ 00:02:33.220 Nicolas Sucari: Here, you know.
31 00:02:33.220 ⇒ 00:02:35.070 Joshua de Veyra: It’s more. Thursday. Okay, okay.
32 00:02:35.320 ⇒ 00:02:39.417 Uttam Kumaran: I was. Gonna say I no, I don’t think so. I don’t think so.
33 00:02:39.710 ⇒ 00:02:40.410 Luke Daque: I almost.
34 00:02:40.410 ⇒ 00:02:41.160 Uttam Kumaran: Or maybe.
35 00:02:41.160 ⇒ 00:02:41.690 Luke Daque: No.
36 00:02:42.810 ⇒ 00:02:46.900 Joshua de Veyra: Wait what I thought. I think it was me right. Yeah, it’s May. Oh, my God!
37 00:02:47.260 ⇒ 00:02:50.030 Uttam Kumaran: Yeah, dude you, I just kind of got freaked out. I was like.
38 00:02:50.210 ⇒ 00:02:56.022 Uttam Kumaran: yeah, I also plan on doing something. My mom is hours away from me.
39 00:02:58.170 ⇒ 00:03:01.009 Joshua de Veyra: Like I planned something on Sunday. I was like, oh, no.
40 00:03:06.440 ⇒ 00:03:12.289 Joshua de Veyra: mine’s probably just because f. 1 comes back this weekend right after, like a month long break so.
41 00:03:12.290 ⇒ 00:03:14.319 Uttam Kumaran: That’s 1 that’s here in Austin right now.
42 00:03:14.850 ⇒ 00:03:15.410 Uttam Kumaran: Oh, yeah.
43 00:03:15.410 ⇒ 00:03:16.410 Joshua de Veyra: Yeah, yeah, yeah.
44 00:03:16.620 ⇒ 00:03:18.820 Uttam Kumaran: A lot of my friends are going. Yeah.
45 00:03:18.820 ⇒ 00:03:19.667 Joshua de Veyra: Are you going.
46 00:03:19.950 ⇒ 00:03:24.960 Uttam Kumaran: No, no, no, I it’s well, it’s actually tickets are not that expensive this year, but
47 00:03:25.160 ⇒ 00:03:26.370 Uttam Kumaran: I don’t know it’s
48 00:03:26.770 ⇒ 00:03:31.009 Uttam Kumaran: I. I watched 2 years ago a lot. But I’m not watching this year very much.
49 00:03:31.050 ⇒ 00:03:32.441 Uttam Kumaran: I just feel like
50 00:03:33.370 ⇒ 00:03:37.989 Uttam Kumaran: like some of these guys need to just leave, or it’s getting boring for me, the same people winning.
51 00:03:40.710 ⇒ 00:03:42.825 Joshua de Veyra: Oh, it’s a good time to come back then.
52 00:03:44.100 ⇒ 00:03:47.800 Nicolas Sucari: You’ll have to cheer for Colapinto. Now. The Argentinian driver.
53 00:03:48.340 ⇒ 00:03:50.190 Joshua de Veyra: Oh, yeah. Yeah. Philippines.
54 00:03:51.370 ⇒ 00:03:54.669 Uttam Kumaran: There’s no, there’s no American drivers, right? So.
55 00:03:55.190 ⇒ 00:03:58.439 Joshua de Veyra: Yeah. He got replaced by colapinto.
56 00:03:59.030 ⇒ 00:03:59.670 Nicolas Sucari: Yeah.
57 00:04:03.080 ⇒ 00:04:04.810 Joshua de Veyra: Alright, thanks. Good thought.
58 00:04:06.686 ⇒ 00:04:09.393 Joshua de Veyra: but yeah, I think that’s pretty much it from my end.
59 00:04:11.590 ⇒ 00:04:14.550 Uttam Kumaran: Yeah, I don’t think I’m just having some people over for dinner.
60 00:04:14.620 ⇒ 00:04:23.329 Uttam Kumaran: I have. Now that I I live in a house. I’m I try to have people come on Fridays, so some people will come with their, with their, with their kids and their
61 00:04:23.520 ⇒ 00:04:27.070 Uttam Kumaran: and their dogs, and come have dinner here tonight, so
62 00:04:27.390 ⇒ 00:04:28.610 Uttam Kumaran: that’ll be nice.
63 00:04:29.740 ⇒ 00:04:31.689 Nicolas Sucari: Are? Are you cooking for everyone.
64 00:04:31.690 ⇒ 00:04:36.330 Uttam Kumaran: Yeah, I don’t know if I’m gonna have time to cook today. Usually I do
65 00:04:37.323 ⇒ 00:04:42.459 Uttam Kumaran: but I’m basically gonna be working until like 4 o’clock.
66 00:04:43.910 ⇒ 00:04:44.430 Nicolas Sucari: Okay.
67 00:04:44.430 ⇒ 00:04:45.640 Uttam Kumaran: So I don’t know.
68 00:04:46.250 ⇒ 00:04:49.899 Uttam Kumaran: I don’t know how realistic it’ll be, so I think we’ll just probably order some stuff.
69 00:04:50.407 ⇒ 00:04:54.279 Uttam Kumaran: But my friend is here who who makes he like
70 00:04:54.560 ⇒ 00:04:59.630 Uttam Kumaran: he kind of makes a lot of drinks like he’s like a kind of he basically is like a bartender. So
71 00:04:59.740 ⇒ 00:05:01.159 Uttam Kumaran: think that’ll be very nice.
72 00:05:01.160 ⇒ 00:05:02.250 Nicolas Sucari: Already. Yeah. Okay.
73 00:05:02.250 ⇒ 00:05:04.690 Uttam Kumaran: No, not yet not yet.
74 00:05:05.850 ⇒ 00:05:08.080 Nicolas Sucari: 10 am. Margarita time. That’s fine.
75 00:05:08.460 ⇒ 00:05:10.019 Uttam Kumaran: Yeah, basically, I wish
76 00:05:10.760 ⇒ 00:05:12.580 Uttam Kumaran: that’d be very nice right now.
77 00:05:13.810 ⇒ 00:05:14.150 Joshua de Veyra: Okay.
78 00:05:18.980 ⇒ 00:05:20.950 Joshua de Veyra: Bill goes fast. Now, utm.
79 00:05:21.950 ⇒ 00:05:27.840 Uttam Kumaran: I know my beard grows very fast, and it’s usually if I get lazy, it’s so. I don’t shave
80 00:05:30.149 ⇒ 00:05:36.220 Uttam Kumaran: Wish I was like I could just do this, I could just sit on the couch and relax.
81 00:05:37.000 ⇒ 00:05:37.320 Uttam Kumaran: Oh.
82 00:05:37.450 ⇒ 00:05:42.925 Luke Daque: Yeah, this is the most beard I have. I have like very little facial hair.
83 00:05:43.290 ⇒ 00:05:43.870 Uttam Kumaran: That’s.
84 00:05:46.690 ⇒ 00:05:53.849 Uttam Kumaran: Cool. Yeah, I guess let’s get let’s get started. I know. I think maybe some other people will join and
85 00:05:53.940 ⇒ 00:06:01.344 Uttam Kumaran: kind of walk in. So I think a couple of things, you know. Usually we just go through clients and stuff like that. I guess I wanted to start.
86 00:06:01.920 ⇒ 00:06:10.310 Uttam Kumaran: I Ca over the since when I was out, I kind of did a lot of thinking about. You know the company and basically like how we’re planning on.
87 00:06:10.340 ⇒ 00:06:14.619 Uttam Kumaran: you know, setting up our organization for success in the next
88 00:06:14.670 ⇒ 00:06:21.869 Uttam Kumaran: 6 months. And so we’re kind of making a few changes basically planning for future growth that I will just
89 00:06:23.640 ⇒ 00:06:28.690 Uttam Kumaran: share here. And I’ll kind of explain a little bit about you know how we’re
90 00:06:28.770 ⇒ 00:06:31.420 Uttam Kumaran: basically how we’re thinking about this, and
91 00:06:31.880 ⇒ 00:06:39.490 Uttam Kumaran: you know how we’re how I envision. We set up the company with data and AI being, you know, the the main
92 00:06:39.630 ⇒ 00:06:43.119 Uttam Kumaran: priority. So for some folks this will be
93 00:06:43.964 ⇒ 00:06:48.520 Uttam Kumaran: new. So basically, the structure right now that we have is.
94 00:06:48.630 ⇒ 00:06:50.360 Uttam Kumaran: there’s me. And then there’s
95 00:06:50.430 ⇒ 00:07:02.730 Uttam Kumaran: like everybody everybody which is like, really it was good when it was just small. But now you know, the the main bottleneck and the things that even we talk to our clients about is, how do we help them
96 00:07:02.760 ⇒ 00:07:08.590 Uttam Kumaran: make more decisions? And so one of the things that I was really thinking about is, how do we?
97 00:07:08.670 ⇒ 00:07:10.150 Uttam Kumaran: I’m at Brainforge.
98 00:07:10.350 ⇒ 00:07:35.619 Uttam Kumaran: Commonly I become the bottleneck. And how do I actually give up a lot of the responsibility? But also give the vision over, you know, to folks to start to actually begin to build both the sides of our business, which is the data business and the AI and automation business. And so really like, this is kind of our new org structure. So basically, like we have shared services in in our business. And for some folks again, this will be like a little bit of
99 00:07:35.800 ⇒ 00:08:01.470 Uttam Kumaran: like business lecture. But it’s basically like in a business. You have finance. You have budget sales, marketing, recruiting. Hr, all of those. We were just doing with data. You know, for a long time now that we have sort of work in data. And AI, those become what we call shared services. Basically. So what we’re planning on doing is basically have 2 parts of the company, which is the data part of the business and the AI part of the business.
100 00:08:02.121 ⇒ 00:08:07.910 Uttam Kumaran: In these. In these sectors there’ll be a data practice lead and AI practice lead
101 00:08:08.394 ⇒ 00:08:27.129 Uttam Kumaran: and then each of those will kind of own the clients. And the the, you know, success of the execution for those clients. On the technical side. We’ll also have a head of data platform and ahead of AI platform. Those will be actually tasked with the way we execute and basically the
102 00:08:27.310 ⇒ 00:08:41.300 Uttam Kumaran: like, the quality of life. For, like the engineers, right? Like, what tools are we using? Why, how are we paying for those budgets? All that stuff? And then also, like everybody, has access to the same sort of shared services. The nice thing about this is like.
103 00:08:42.370 ⇒ 00:09:02.499 Uttam Kumaran: one. We diversify right? So we have 2 things that we’re going. After that we want to be excellent. At the second thing is, we have the capabilities on both sides. Right? We have a lot of experience on data worked with a bunch of clients. So far, we’re just now getting our feet wet on the AI side. And so it’s important for us to kind of have this structure to grow into. As you see, there’s a lot of there’s a lot of
104 00:09:02.803 ⇒ 00:09:29.496 Uttam Kumaran: circles. We don’t have this many people on the engineering side. So this is what we will be growing into. And so, as we go after new clients, we have a framework for bringing them on and bringing people associated them on. And so the other change that’s happening is Nico is going to start leading the data side of the business. He’s going to be basically the practice lead for data. I know he’s basically already kind of been that. So what’s actually changing is
105 00:09:29.940 ⇒ 00:09:39.778 Uttam Kumaran: there is going to be a shift in responsibility of more access to sales and marketing, and also fixed budget for the side of the business to use
106 00:09:40.230 ⇒ 00:09:59.699 Uttam Kumaran: but also again starting to scale all of our sales and content, which is our number one priority. Right now and then Miguel will be leading the AI side of the business again. He’s he’s currently the only person on the AI. Side of the business, but soon, soon to change. And you know we’ve learned a lot. I don’t know, Miguel, it’s probably been like 2 or 3 months, but we’ve done.
107 00:09:59.790 ⇒ 00:10:24.279 Uttam Kumaran: I think, like an insane amount in that time, and we’re starting to go to market. We have campaigns planned content and outbound campaigns planned for next week. So we’re starting to move and so basically, this should give everybody the framework for what the company is gonna look like over the next 3 to 6 months. Again, the entire goal of this for me personally is giving up
108 00:10:24.693 ⇒ 00:10:31.229 Uttam Kumaran: responsibility and allowing people to make decisions. What does this actually allow? Though, apart from just like.
109 00:10:31.370 ⇒ 00:10:57.529 Uttam Kumaran: okay, I give them to give up. And then, like what I’m gonna like, take a nap. No, for me. Actually, the important part is being able to think more strategically about a couple of things. One is on the finance side. So considering, okay, should we go get some external financing, how do we get more partners? Things like that? The other thing is purely sales. So I want to spend right now, I’m spending a lot of my time on making decisions on content, making decisions, on clients
110 00:10:57.530 ⇒ 00:11:06.999 Uttam Kumaran: 100. I want almost 100% of my time to be spent on sales and marketing right? And I’ll kind of share with you guys a little bit of the goals that
111 00:11:07.598 ⇒ 00:11:22.379 Uttam Kumaran: we have set out for this quarter, and it’ll kind of make it very clear. You know why, I think my time should be spent there, and so let me just share this real quick.
112 00:11:26.570 ⇒ 00:11:27.400 Uttam Kumaran: cool
113 00:11:29.110 ⇒ 00:11:30.660 Uttam Kumaran: one second.
114 00:11:44.080 ⇒ 00:11:49.109 Uttam Kumaran: So for me also, it’s important to be very transparent with everybody about what our goals are.
115 00:11:50.210 ⇒ 00:11:57.429 Uttam Kumaran: One of the things that’s very important business. And I have a great book, you know if anybody’s interested in like goal setting and things like that.
116 00:11:57.955 ⇒ 00:12:03.829 Uttam Kumaran: Is setting goals. But also this is like, I equate it to like. I’m someone in my life who I’ve been like a
117 00:12:03.980 ⇒ 00:12:23.230 Uttam Kumaran: I’m like, I always was like, Okay, I want to get up and do 20 pushups, walk 10,000 steps. Do all these things, but everybody knows you. You have that in your life. You have 1020 things you’re prioritizing. Nothing gets prioritized. Right. So for me, I thought a lot about what are the 3 things that are extremely important to the success of Brain Forge?
118 00:12:23.230 ⇒ 00:12:47.170 Uttam Kumaran: And you set goals right. None of the things. Goals have actions associated with them, but ultimately goals are. Can you? Something you can measure, and something you know your progress towards right? And so here are the goals right now is one is sign. 3 additional clients. Second is achieve profitability, and 3rd is assign key leadership roles and build a backlog of 3 great candidates. Right? So we have something around execution. We have something around
119 00:12:47.180 ⇒ 00:12:50.119 Uttam Kumaran: monetary, and we have something around people.
120 00:12:50.560 ⇒ 00:13:14.989 Uttam Kumaran: and so really, the the I had listed some things around problems and kind of some solutions. And these are things are gonna change over time. But the biggest thing the biggest thing we’re going for is, how do we sign 3 additional clients? So what are some of the things that we’ve done towards that? Erickson’s team is on board. We’re starting to send out. A ton of content. Outbound marketing. Ryan is on board. He’s doing a lot of stuff around.
121 00:13:15.190 ⇒ 00:13:34.789 Uttam Kumaran: I’m social. The website is going great. We’re trying to redesign a ton of things and push more content out. So we’re really doing what I set out to do on the sales side, which is, have this multi prong strategy. And I will say, it’s already working. I’ve talked to 2 potential clients today when I talk to people, they immediately Google Us.
122 00:13:34.820 ⇒ 00:14:02.617 Uttam Kumaran: And the nice thing is, they can see that we have blogs going out. They go to the website. They’re like, Whoa, this is like, these guys are a serious company. And then the best thing is, then I talk about you guys and I talk about the clients. Then it’s like Cherry on top, because that’s easy for me to do right. The things that’s hard is like why people should take us seriously and take a call with us. And so all of that stuff layers. And I want to actually share in terms of that angle. What we’re doing on the
123 00:14:03.630 ⇒ 00:14:06.969 Uttam Kumaran: what we’re doing on the goal, setting side for outbound marketing.
124 00:14:07.448 ⇒ 00:14:09.321 Uttam Kumaran: And let me just
125 00:14:11.680 ⇒ 00:14:13.533 Uttam Kumaran: get this
126 00:14:14.530 ⇒ 00:14:18.060 Uttam Kumaran: and then I’ll pause for questions after I kind of go through these goals.
127 00:14:20.750 ⇒ 00:14:22.319 Uttam Kumaran: So let’s see.
128 00:14:25.960 ⇒ 00:14:29.799 Uttam Kumaran: So on the outbound marketing side, we have goals and metrics here.
129 00:14:30.307 ⇒ 00:14:57.840 Uttam Kumaran: What we will start doing is we’re tracking. We’re tracking metrics across every single outbound channel. From emails. When we start doing phone Instagram Linkedin, Twitter Tiktok, the website. And SEO. So the 1st thing is like setting up goals. So I worked with everybody who’s assigned to things to kind of think about what are the impression, response rate goals that we want to try to set at the moment I’m I’m
130 00:14:57.890 ⇒ 00:15:21.810 Uttam Kumaran: least concerned about closing deals. The one thing I’m concerned about is, are we hitting the volume that we need to do right? I know I’ve talked to Erickson about this. I spoke with Ryan about. This is like we need to get the content out. We need to get the emails up. And we need to make sure we’re hitting the amounts that we know will convert. Then we can start tuning the conversions right? And so that’s what a lot of this month has been is like.
131 00:15:21.920 ⇒ 00:15:38.459 Uttam Kumaran: For the last 3 4 weeks we’ve been consistently posting content right? And even the week I was out, even sometimes it’s kind of chaotic. It’s fine. The best thing we can do is get something out, even if it’s half baked, whatever. It’s just putting something out there. I’ve been posting on Twitter posting on Linkedin. So we’re starting to get promotion.
132 00:15:38.460 ⇒ 00:15:52.569 Uttam Kumaran: The other thing that will change is Nico and Miguel will start to get more involved on that and so again, it’s sort of spreading out. So once we start to figure out the proof of concepts working, it’s like all of us basically have an avenue for sales.
133 00:15:52.570 ⇒ 00:16:06.430 Uttam Kumaran: So this is the way that we’re gonna track. Every I’m doing this on a monthly basis. And again, we’re we’re we’re in data. But again, we’re just using a simple spreadsheet. Because what for me matters is just results. And so if it takes 10 min
134 00:16:06.430 ⇒ 00:16:32.393 Uttam Kumaran: or an hour, once a month to go, fill this out, and then we can know. Did we hit it? That’s what we’re going to be going for. So at the at the meeting, at the start of the month, we can go through this with everybody on a Monday and share like, hey? How do we do last week? And this is kind of how I want to Orient. You know the company on the marketing side. The other thing that I wanted to talk about was profitability. So
135 00:16:32.730 ⇒ 00:16:53.910 Uttam Kumaran: And this is something again. I think a lot of companies and company leaders are sometimes like scared to talk about. I’ve been a part of a lot of companies where I had no idea whether the company is making any money or not. And I thought that was like pretty sad, I think, as an employee of a company. You should know, like whether
136 00:16:53.980 ⇒ 00:17:10.119 Uttam Kumaran: you’re gonna have a job and like whether this is going to be success. But also, if the work you’re putting in is actually going to translate towards success for everybody. And so one of the things we’re making money, the thing that we had to do right if we were to do no sales, no marketing, we would be making profit
137 00:17:10.119 ⇒ 00:17:34.770 Uttam Kumaran: right. But this is the trouble about growing a business is any money that’s left over, gets funneled back into sales right? And so that’s what we’re doing right now is where all the money is getting spent on content getting spent on pushing things out, trying new things. And so that’s fine, right? The the goal that we’re gonna look to achieve is on the revenue side. So the biggest thing that we’re looking for is, can we bring in enough customers
138 00:17:34.770 ⇒ 00:17:40.360 Uttam Kumaran: keeping the sales and marketing expenses? Basically the same to start to achieve profitability
139 00:17:40.360 ⇒ 00:17:57.119 Uttam Kumaran: right? And so that’s something that’s on my end. That’s something that Nico and Miguel will start to have awareness of on the budget side. But I just want to share that again. We have expenses like insurance legal, a bunch of stuff that stays linear. You guys know, we pay for slack. We pay for zoom pay for all of our stuff.
140 00:17:57.120 ⇒ 00:18:13.279 Uttam Kumaran: and so there has to be margins on top of all that to be able to sustain the company, and all on every single time. What we’ll do is look to see. Is there ways to send money save money? Is there a way to be more efficient? And the last thing is the decision making. So that’s the thing I wanted to talk a lot about is like
141 00:18:13.699 ⇒ 00:18:32.540 Uttam Kumaran: for me. It’s important that the folks in the company that we have grow with the company right? And so I’m always interested in helping promote people and having people take on more and so I’m really excited that, you know, Nico and Miguel are gonna step into that role. But again, the goal is really to increase the amount of decisions we make
142 00:18:32.620 ⇒ 00:18:41.429 Uttam Kumaran: and to spread out the responsibilities of making those decisions. And so I’m super super excited. I think this is, gonna allow me to go
143 00:18:41.430 ⇒ 00:19:06.589 Uttam Kumaran: take on some of the larger picture partnerships and things that take weeks to do. Basically meet with clients as much as possible every day and kind of basically be available for Erickson’s team for Ryan on the content side as much as possible. And really hammer sales. That would be my dream is if I can spend 4 to 5 HA day on content campaign sales, I’m telling you we’re gonna get clients in the door. And so
144 00:19:06.630 ⇒ 00:19:09.210 Uttam Kumaran: it’s gonna take a drastic switch.
145 00:19:09.230 ⇒ 00:19:38.692 Uttam Kumaran: I think commonly people have goals like this. They say, like, I want to do this like, for example, you’re like, I want to do 100 pushups in the day, but then there’s no time you don’t block out any time in your day to do that. You still go to Mcdonald’s 5 times a day, right? There’s no, there’s no time in the day to actually get the push ups done. And so for me it’s clear that we’re not only saying that we have goals out loud, but that we’re making changes to the time and to the responsibilities to make that possible.
146 00:19:39.250 ⇒ 00:20:00.559 Uttam Kumaran: so I’ll kind of pause there. I wanted to get, you know, from Nico or Miguel. Your guys perspective on on anything around here. And again, I know we could. We could talk about campaigns for this week and all that stuff. But I really wanted to spend some time with you guys and talk about the goals and kind of what we’re looking forward to this this next quarter.
147 00:20:03.980 ⇒ 00:20:15.690 Nicolas Sucari: I I think. I oh, I’m super excited about this. I already told you, Tom. I think we are. Things are changing a lot in a in a positive way. I joined.
148 00:20:15.870 ⇒ 00:20:21.570 Nicolas Sucari: Bring forward to like 4 or 5 months ago, and what what we’ve accomplished is
149 00:20:21.650 ⇒ 00:20:24.750 Nicolas Sucari: past months is is crazy. Amount of stuff.
150 00:20:25.112 ⇒ 00:20:41.349 Nicolas Sucari: The work that we are putting in now on creating content on all of the marketing and sales. I think it will. It is already showing results, obviously. And we need to keep working towards that. And yeah, I mean, Ryan is also
151 00:20:41.380 ⇒ 00:21:05.548 Nicolas Sucari: Brian has been part of praying for more time than me. So maybe he knows all of these changes, and he can see all of these changes in these these times that we that we spent working on all of this kind of stuff. So I think it’s great. I mean, we have a lot of opportunity. There are not so many other companies that are doing what we are trying to do or what we are trying to achieve. And that is
152 00:21:05.850 ⇒ 00:21:22.230 Nicolas Sucari: And that is great, because we have a great opportunity to start getting into an environment of startups of different companies of big companies and trying to bring our our services to them and see what we can get from them.
153 00:21:22.400 ⇒ 00:21:29.294 Nicolas Sucari: So yeah, I’m super excited about this. I think the new structure organization structure is kind of
154 00:21:29.770 ⇒ 00:21:55.559 Nicolas Sucari: interesting because we are gonna develop 2 different ways of working, maybe. But all all of but those 2 different products that we want to to provide to to companies are gonna relate to the same way of working the same way, the same values that we’re we’re gonna have as a company. So that’s kind of great. These shared services will not only be dependent on
155 00:21:55.560 ⇒ 00:22:01.690 Nicolas Sucari: some people, but we are all gonna create. How we want to to work towards that
156 00:22:01.690 ⇒ 00:22:12.460 Nicolas Sucari: and having 2 products. Well, it’s kind of we will benefit from those 2 products to create what we want to do. So yeah, I think it’s it’s it’s great. And I’m super excited about it
157 00:22:14.590 ⇒ 00:22:18.369 Nicolas Sucari: in terms of goals. I think. Yeah, we need to aim
158 00:22:18.410 ⇒ 00:22:20.340 Nicolas Sucari: higher as higher as possible.
159 00:22:20.400 ⇒ 00:22:27.809 Nicolas Sucari: because that is how we are going to achieve great results and what you said. Maybe we need to start
160 00:22:28.240 ⇒ 00:22:43.729 Nicolas Sucari: when you start spending time, that we probably think now that it’s not gonna be worth it. But at the end it’s it’s always worth it. We need to try to spend that time towards what we are trying to achieve and aim higher, and we’re gonna get great results.
161 00:22:44.080 ⇒ 00:22:45.450 Nicolas Sucari: I have no doubt about that.
162 00:22:49.330 ⇒ 00:22:50.010 Nicolas Sucari: Yep.
163 00:22:53.080 ⇒ 00:22:54.370 Uttam Kumaran: Miguel any thoughts.
164 00:22:55.847 ⇒ 00:22:57.002 Joshua de Veyra: I mean
165 00:22:58.182 ⇒ 00:23:01.979 Joshua de Veyra: Nico will pretty much said off everything that needs to be said. Right?
166 00:23:02.289 ⇒ 00:23:07.790 Joshua de Veyra: But yeah, towards the goals I mean, Utam came back this week, and we’ve already started, you know.
167 00:23:07.820 ⇒ 00:23:10.709 Joshua de Veyra: talking about strategizing about the new stuff. And
168 00:23:10.980 ⇒ 00:23:17.499 Joshua de Veyra: I can tell just, you know, I think, talked about this on Tuesday, and we’re already making, you know.
169 00:23:18.260 ⇒ 00:23:22.400 Joshua de Veyra: actions, I guess, towards the goals. So yeah, I’m pretty excited about it.
170 00:23:22.440 ⇒ 00:23:26.359 Joshua de Veyra: It’s a big responsibility that this is, you know, given to me. So yeah.
171 00:23:26.440 ⇒ 00:23:30.419 Joshua de Veyra: I’m pretty excited. And to prove myself on that end.
172 00:23:31.130 ⇒ 00:23:34.930 Joshua de Veyra: But yeah, I’m not really the orator like Nico. So.
173 00:23:35.470 ⇒ 00:23:56.209 Uttam Kumaran: No, no, I think I think it’s important to articulate, you know, and I will say, like I. I’ve been talking on Zoom for years now. So I I’m okay at it. But it’s it’s when it’s it’s good to say out loud because you want us for me. A lot of things that I think about is saying. It’s what they call saying the quiet part out loud.
174 00:23:56.220 ⇒ 00:24:04.609 Uttam Kumaran: right? You want to say what’s on people’s mind, and you want to say that out loud, because I want to get the feedback right. And that’s exactly what you guys said is like
175 00:24:04.780 ⇒ 00:24:15.319 Uttam Kumaran: for me. I don’t compare ourselves to all the companies that we’ve worked at. Right? And so, yeah, do we work fast? Sure like. But can we work faster? Yes.
176 00:24:15.380 ⇒ 00:24:30.867 Uttam Kumaran: right? We? But we all know that there, there are times where we can get stuff done quicker, and I’m telling you our edge in the market is going to be that alone. There are a lot of people that work very slowly, that wait for instruction that don’t own their part and
177 00:24:31.160 ⇒ 00:24:46.679 Uttam Kumaran: They they live and die by that right? And so for me, I’m it’s important for me to tell you guys that this is your company, too. Right? And so you guys have the jurisdiction to make decisions. And as we always know, this is not like a
178 00:24:46.988 ⇒ 00:25:11.360 Uttam Kumaran: fail last environment, this is like a fail forward, right? So I don’t mind us failing making mistakes. I don’t care at all. I only care about the fact that we learn, and we get up and we continue forward. And, in fact, the faster we can make mistakes the better. And that’s gonna be something that I’m expecting everyone new that joins which we’re gonna start. We’re starting to interview and bring more people on.
179 00:25:11.360 ⇒ 00:25:22.749 Uttam Kumaran: has that same mentality, and then brings that to clients right? And our clients already love us. They love working with us, they love how personal we are. We take a technical subject and data. And AI, we make it very
180 00:25:23.056 ⇒ 00:25:30.409 Uttam Kumaran: you know achievable, and they can understand it. And so that’s something that has always been in our DNA. And I want to continue
181 00:25:30.640 ⇒ 00:25:32.026 Uttam Kumaran: to push
182 00:25:32.750 ⇒ 00:25:59.850 Uttam Kumaran: so really excited across both those avenues. I think the biggest things that I want to just orient ourselves around next week. And I know I’ve been saying this in slack. But say it again, I want to us to get some AI content out in the wild. I also, you know, we have a really great website design around data. But we’re going to start to make some copy changes to make it clear that we do both these things. And we’re going to constantly evolve
183 00:25:59.850 ⇒ 00:26:23.489 Uttam Kumaran: the biggest thing I think that’s that’s that I’m looking forward to is you know, capitalizing on all the content and the emails that we’re sending out and seeing some clients roll in in the next 2 months, and we’re already seeing some good progress on that and again, I think, Erickson, you and your team have crushed it. It’s like for me to work with people who you say 5 words to, and then they can execute
184 00:26:23.530 ⇒ 00:26:31.739 Uttam Kumaran: beyond what you thought was possible is exactly who we are. And it’s exactly who I am. And so it’s it’s amazing to work with partners that do that
185 00:26:32.083 ⇒ 00:26:46.106 Uttam Kumaran: and then Ryan on the pool part side and on the Ae side, and the stuff for real. I think that stuff was amazing. This week. We’re gonna start to bring on more engineers. And so super super excited.
186 00:26:46.560 ⇒ 00:26:58.249 Uttam Kumaran: you know, to kind of keep pushing forward. The last thing I’ll say is, if anybody knows any smart engineers or AI people marketing or sales, people feel free to refer them.
187 00:26:58.440 ⇒ 00:27:15.990 Uttam Kumaran: even if we don’t need them today. It always helps to have good people in our orbit. And the one thing that I think about in terms of promotion and like that is like you always want to have like, almost like a tornado of like people and momentum around you, because you’ll never know when we need someone’s help.
188 00:27:15.990 ⇒ 00:27:44.289 Uttam Kumaran: And so the one thing that’s been very helpful in my life is, you make friends along the way they know you’re not transactional. And so when you ask for a favor, or you’re like, Hey, are you open to working? They know you’re just not like there to hire them in the spot. So recruiting and making partnerships is a lifelong thing. So anybody that we can talk to or you guys feel free. You know, you guys have the Brainforge brand behind you when you go meet people, you guys represent the company right? And so
189 00:27:44.410 ⇒ 00:27:53.269 Uttam Kumaran: that’s something that you can guys can go, do and and go push for and so super excited for this quarter. Anything else
190 00:27:53.290 ⇒ 00:27:55.109 Uttam Kumaran: that we want to chat about
191 00:27:55.180 ⇒ 00:27:56.829 Uttam Kumaran: today, or if there’s any
192 00:27:57.530 ⇒ 00:28:01.660 Uttam Kumaran: I don’t know if there’s any demo stuff we wanted to share.
193 00:28:02.870 ⇒ 00:28:04.050 Uttam Kumaran: this week.
194 00:28:06.065 ⇒ 00:28:14.114 Uttam Kumaran: maybe. Maybe, Ryan, one thing I’ll share is just the the real stuff that you worked on that we sent for the
195 00:28:15.050 ⇒ 00:28:18.969 Uttam Kumaran: the mass tank like the the email reply that came in.
196 00:28:19.381 ⇒ 00:28:24.166 Uttam Kumaran: Let me just pull that up. So what we, what we did is
197 00:28:24.980 ⇒ 00:28:51.269 Uttam Kumaran: we have actually like Demo, dashboard set up that we send to clients if they’re interested in like kind of the sub type of work that we do and maybe Ericsson, this could be interesting to kind of maybe use some of these in campaign. Basically, we set up fake data. And so for one of the emails that came in where they said, Can we get a demo? We don’t typically have demos right? Like we don’t. We’re not selling a product, but we are selling a service. And this is typically the outcome of a service.
198 00:28:51.270 ⇒ 00:28:59.199 Uttam Kumaran: And so this is what I sent to them with space like, Hey, go, check out! This is something that we could do for you. And so it has metrics that they’re familiar with
199 00:28:59.270 ⇒ 00:29:22.819 Uttam Kumaran: real is looks beautiful. They can go poke around. And so this is actually what I sent to them to go to go check out and so what we’ve kind of done is we’re actually setting up dashboards across multiple different domains. So we have this quoting dashboard. We also have things around orders, production, planning supplier management. So that way, when clients ask us for like something visual.
200 00:29:23.200 ⇒ 00:29:26.970 Uttam Kumaran: this is like what we have today about something to show to share with them.
201 00:29:28.420 ⇒ 00:29:38.509 Uttam Kumaran: so I’m super excited. Ryan worked on a lot of the like synthetic data creation for this, and then I think we’ll continue to kind of add that to some of the other models that exist here.
202 00:29:40.180 ⇒ 00:29:46.549 Uttam Kumaran: so I think similarly, Miguel, we can think about something on the AI side. That’s like kind of a show, and tell thing.
203 00:29:46.550 ⇒ 00:29:47.770 Joshua de Veyra: Or even like.
204 00:29:47.770 ⇒ 00:29:54.890 Uttam Kumaran: Even we can have our own. For example, we have our own internal chat bot that we can say, Go play around with that. This is something that we could build for you.
205 00:29:54.960 ⇒ 00:29:56.000 Uttam Kumaran: you know.
206 00:29:56.610 ⇒ 00:29:58.000 Uttam Kumaran: yeah, that’d be great.
207 00:30:00.086 ⇒ 00:30:01.199 Joshua de Veyra: Yeah, actually.
208 00:30:01.460 ⇒ 00:30:04.115 Joshua de Veyra: yeah, we can do that. And then also, I,
209 00:30:05.110 ⇒ 00:30:07.799 Joshua de Veyra: there’s something bugging on going with.
210 00:30:07.930 ⇒ 00:30:16.870 Joshua de Veyra: Another thing I created was for sorry. Specifically, the Vita coco type of clients, right? So I just put them on air table and spent probably an hour doing it.
211 00:30:17.030 ⇒ 00:30:21.109 Joshua de Veyra: So just if someone asks, Hey, what? What will this look like? Or something?
212 00:30:22.099 ⇒ 00:30:29.620 Joshua de Veyra: We can show something. But yeah, for some reason, I think it’s because I limited to the day and haven’t really scraped anything for today.
213 00:30:29.940 ⇒ 00:30:36.640 Joshua de Veyra: But yeah, I’ll communicate with Ryan about that. Maybe even record a loom video just to show everyone.
214 00:30:37.570 ⇒ 00:30:38.050 Nicolas Sucari: Yeah. Good.
215 00:30:38.050 ⇒ 00:30:39.119 Uttam Kumaran: I’m here. If you want.
216 00:30:39.120 ⇒ 00:30:42.510 Nicolas Sucari: I can share it. I mean, you can guide me through it, but.
217 00:30:42.700 ⇒ 00:30:43.250 Nicolas Sucari: like what.
218 00:30:43.250 ⇒ 00:30:44.970 Joshua de Veyra: I know it’s like 0.
219 00:30:45.180 ⇒ 00:30:51.380 Joshua de Veyra: Yeah, it’s currently, oh, yeah, yeah, you can. You can share the table, I think. But I think there’s a bug with the interface.
220 00:30:52.150 ⇒ 00:30:53.250 Joshua de Veyra: Wait, let me check.
221 00:30:53.250 ⇒ 00:30:54.190 Nicolas Sucari: Oh, okay.
222 00:30:54.940 ⇒ 00:30:56.020 Joshua de Veyra: Yeah.
223 00:30:58.590 ⇒ 00:31:03.110 Joshua de Veyra: you know what. Wait. Let me just remove something. Because, I added, filters
224 00:31:03.610 ⇒ 00:31:05.200 Joshua de Veyra: yesterday.
225 00:31:05.240 ⇒ 00:31:09.439 Joshua de Veyra: just I’m just removing the yesterday. Wait, give me 1 min, Max.
226 00:31:09.440 ⇒ 00:31:23.519 Nicolas Sucari: Also. Yeah, while while you’re looking into that I think we tell me if we wanna have like this demo stuff for possible clients for new leads. We can create like an ocean section where we can like set up everything
227 00:31:23.730 ⇒ 00:31:24.590 Nicolas Sucari: like we’re gonna.
228 00:31:24.590 ⇒ 00:31:25.550 Uttam Kumaran: In a notion thing.
229 00:31:25.550 ⇒ 00:31:27.479 Nicolas Sucari: That. Yeah, exactly like an ocean environment.
230 00:31:27.890 ⇒ 00:31:46.000 Nicolas Sucari: All the links dashboard examples. We can create that as a yeah service page for depending on what the client is looking for. With bunch of tools, information about the tools we use, and they will have, like, a lot of information of what we can do and how we can do it for them.
231 00:31:47.180 ⇒ 00:31:58.990 Nicolas Sucari: just like that’s on yeah in my head. Now, I know I want to speak out. But yeah, maybe we can do that. And then if we have like, because we we are showing real as our
232 00:31:58.990 ⇒ 00:32:22.130 Nicolas Sucari: visualization tool right now, and maybe they are. Gonna expect that when once they start working with us, and that’s great. But that’s not the only thing that we can do for them, right? So maybe we can share more. Because if they want something more visual, more charging stuff as we’re talking about with Javi coffee, for example. Yeah, we we can like work and and share some other options, too.
233 00:32:22.610 ⇒ 00:32:27.150 Uttam Kumaran: See, that’s what I was hoping we do in like the services page right? Or
234 00:32:27.300 ⇒ 00:32:37.159 Uttam Kumaran: so. Maybe we do one in notion and one there. But like, yeah, I think we just, I just need to look at the services page and probably see like how we can improve that with having all the details. There, you know.
235 00:32:37.160 ⇒ 00:32:38.310 Nicolas Sucari: Excellent. Yeah.
236 00:32:39.290 ⇒ 00:32:40.070 Nicolas Sucari: Yep.
237 00:32:40.290 ⇒ 00:32:42.940 Joshua de Veyra: Yeah, Nico, I think I fixed it. Can you try sharing screen.
238 00:32:44.630 ⇒ 00:32:49.560 Nicolas Sucari: So. But but you will need. You’ll need me to. Yeah. You’ll guide me because I’m not sure
239 00:32:49.910 ⇒ 00:32:51.189 Nicolas Sucari: where I should go.
240 00:32:53.450 ⇒ 00:32:55.309 Nicolas Sucari: Yep, should I go to interface.
241 00:32:55.906 ⇒ 00:32:57.099 Joshua de Veyra: Interfaces. Yeah.
242 00:32:58.140 ⇒ 00:33:09.379 Joshua de Veyra: And then, yeah, that’s basically it, right? So I guess I didn’t really edit as much. But basically it shows you know how many products are in stock out of stock and then in the list below.
243 00:33:10.140 ⇒ 00:33:15.669 Joshua de Veyra: Can you scroll down? Yep, there you go, like it just shows, like, you know, which stores are out of stock in New York.
244 00:33:16.944 ⇒ 00:33:20.389 Joshua de Veyra: Yeah. So basically, you know, I was thinking, if someone.
245 00:33:20.390 ⇒ 00:33:20.850 Uttam Kumaran: Nice.
246 00:33:21.840 ⇒ 00:33:27.069 Joshua de Veyra: Right. W. What does it look like? We can’t really show the code, because I doubt the executives will understand that.
247 00:33:27.600 ⇒ 00:33:30.409 Joshua de Veyra: No, I created like basically something like this.
248 00:33:30.840 ⇒ 00:33:34.210 Uttam Kumaran: You guys. So I I assume this is gonna go in the in the
249 00:33:34.340 ⇒ 00:33:35.400 Uttam Kumaran: case study.
250 00:33:37.845 ⇒ 00:33:38.290 Joshua de Veyra: Yeah.
251 00:33:38.290 ⇒ 00:33:39.800 Nicolas Sucari: Yeah. Good. Okay.
252 00:33:41.340 ⇒ 00:33:43.840 Uttam Kumaran: Yeah, we should add this to the case, study like screenshots.
253 00:33:44.820 ⇒ 00:33:45.790 Uttam Kumaran: or even the link.
254 00:33:45.790 ⇒ 00:33:46.830 Nicolas Sucari: Yeah, this is nice.
255 00:33:47.860 ⇒ 00:33:53.189 Nicolas Sucari: I mean, if we can share this link, or maybe we can add here a filter or
256 00:33:53.240 ⇒ 00:33:54.799 Nicolas Sucari: stage, maybe I don’t know
257 00:33:54.890 ⇒ 00:33:59.099 Nicolas Sucari: or per zip code, and we can share that as a dashboard for them. Yep.
258 00:34:01.680 ⇒ 00:34:02.620 Nicolas Sucari: yeah.
259 00:34:03.045 ⇒ 00:34:03.470 Joshua de Veyra: Yeah.
260 00:34:06.630 ⇒ 00:34:11.949 Uttam Kumaran: Okay, cool. I think that’s all. I had anything else to chat. And then.
261 00:34:13.909 ⇒ 00:34:15.350 Uttam Kumaran: yeah, anything else.
262 00:34:16.070 ⇒ 00:34:17.839 Nicolas Sucari: No, I would. That’s it.
263 00:34:18.360 ⇒ 00:34:24.009 Nicolas Sucari: Yeah, I think that’s it for me, too. I would say. Maybe Utam, we can plan for next week, or
264 00:34:24.120 ⇒ 00:34:31.640 Nicolas Sucari: I don’t know some other one some other meeting to see something on the data platform that Pat’s working on, or something regarding that
265 00:34:31.870 ⇒ 00:34:36.330 Nicolas Sucari: I was not I, I mean, I’m not aware of anything about that, but
266 00:34:36.389 ⇒ 00:34:37.790 Nicolas Sucari: that will be good, I think.
267 00:34:38.100 ⇒ 00:34:38.654 Uttam Kumaran: Yeah.
268 00:34:39.340 ⇒ 00:34:40.260 Uttam Kumaran: yeah, let’s talk about that.
269 00:34:40.620 ⇒ 00:34:42.060 Nicolas Sucari: Can ask them, yeah.
270 00:34:42.230 ⇒ 00:34:43.930 Uttam Kumaran: Yeah, we can talk about the next meeting.
271 00:34:45.150 ⇒ 00:34:45.730 Nicolas Sucari: Cool.
272 00:34:46.940 ⇒ 00:34:48.330 Nicolas Sucari: excellent, good.
273 00:34:48.330 ⇒ 00:34:55.949 Uttam Kumaran: Okay, guys. Well, Ericsson Ryan, thank you so much. Appreciate the time. And then, yeah, let’s catch up again on Monday.
274 00:34:57.540 ⇒ 00:34:58.210 Nicolas Sucari: Excellent.
275 00:34:58.730 ⇒ 00:35:00.610 Ericson Dalusong: Guys enjoy your rest.
276 00:35:00.610 ⇒ 00:35:01.270 Nicolas Sucari: Bye, bye.
277 00:35:01.270 ⇒ 00:35:02.110 Luke Daque: Bye, bye.