Meeting Title: Uttam <> Ryan Date: 2024-10-15 Meeting participants: Ryan Brosas, Uttam Kumaran
WEBVTT
1 00:00:54.370 ⇒ 00:00:55.180 Ryan Brosas: Hello!
2 00:01:00.450 ⇒ 00:01:01.710 Uttam Kumaran: Hey, Ryan, how are you?
3 00:01:02.160 ⇒ 00:01:04.220 Ryan Brosas: I’m doing fine. How about you?
4 00:01:04.560 ⇒ 00:01:05.590 Uttam Kumaran: Good, good.
5 00:01:06.455 ⇒ 00:01:06.930 Uttam Kumaran: awesome.
6 00:01:07.570 ⇒ 00:01:08.609 Uttam Kumaran: How’s the week
7 00:01:08.880 ⇒ 00:01:09.680 Uttam Kumaran: for weekend?
8 00:01:09.680 ⇒ 00:01:22.029 Ryan Brosas: Well, well, I spent my week like figuring out the whole any 10 and scraping some data. But yeah, it’s it was spent, because, you know, I learned new stuff.
9 00:01:22.530 ⇒ 00:01:32.219 Ryan Brosas: Also, I like other stuff like make.com and air table, some some what they call this ideation
10 00:01:32.920 ⇒ 00:01:39.100 Ryan Brosas: like tools that we that I can use on content. It’s really, I’m really excited with those tools.
11 00:01:39.220 ⇒ 00:01:41.950 Ryan Brosas: And yeah, I think it well spent.
12 00:01:43.700 ⇒ 00:02:10.559 Uttam Kumaran: Yeah, I’m glad to. I mean, I wanna use that as much as possible. So that’s awesome. I’m happy that you’re getting a chance to use that. And yeah, I wanted to set up time just to talk about like, get some feedback from you on how everything is going. But I also wanted to share a little bit about how I’m thinking about the company overall, and you know how content and sales plays a piece. And then also, you know, wanted to talk to you a little bit about
13 00:02:10.630 ⇒ 00:02:22.039 Uttam Kumaran: like goals and your thoughts and stuff. So maybe I’ll just like kick things off, and I’ll just share sort of what I’m thinking, and then please feel free to ask
14 00:02:23.890 ⇒ 00:02:25.560 Uttam Kumaran: You know any questions.
15 00:02:26.820 ⇒ 00:02:27.840 Ryan Brosas: Sure, sure, sure.
16 00:02:29.630 ⇒ 00:02:31.110 Uttam Kumaran: So
17 00:02:35.850 ⇒ 00:02:41.170 Uttam Kumaran: so this what I’m sharing now is basically like what our like primary org chart
18 00:02:41.230 ⇒ 00:02:42.710 Uttam Kumaran: is gonna look like
19 00:02:43.440 ⇒ 00:02:44.640 Uttam Kumaran: right now.
20 00:02:45.480 ⇒ 00:02:47.550 Uttam Kumaran: right now, it’s basically just
21 00:02:47.610 ⇒ 00:02:57.185 Uttam Kumaran: me. And everybody reports to me. So there’s no real like hierarchy. So what what I’m working on now is thinking about how we can actually
22 00:02:58.140 ⇒ 00:03:00.203 Uttam Kumaran: how we can actually
23 00:03:00.920 ⇒ 00:03:03.080 Uttam Kumaran: see if I can zoom in or
24 00:03:05.810 ⇒ 00:03:06.916 Uttam Kumaran: let’s see.
25 00:03:07.830 ⇒ 00:03:08.540 Uttam Kumaran: thanks
26 00:03:10.390 ⇒ 00:03:32.999 Uttam Kumaran: like how we can actually have some level of hierarchy. And how I can start to split people up and give people more autonomy and so one of the things that I’m thinking about is having basically like shared services across data and AI, and so basically, what you’re seeing here is, you see, kind of like me on top. We, I have some direct stuff that I’m handling. But then there’s business services that will work across
27 00:03:33.500 ⇒ 00:03:35.569 Uttam Kumaran: the data and AI practice
28 00:03:35.810 ⇒ 00:03:59.299 Uttam Kumaran: primary, of which you own. And you kind of are leading is like sales and marketing right for the content. And so basically, it’s kind of the nothing really changes from the way it is. Now, there is just data. And AI that will be leveraging budget sales and recruiting. As you see here, basically, the change I’m going for is that there’s a data practice lead and AI practice lead.
29 00:03:59.310 ⇒ 00:04:24.570 Uttam Kumaran: They own the different clients and the execution of the clients. But then there’s a data platform person that will own the creation of a data platform and an AI platform. Basically, things like managing Nan thinking about what tools to use all that stuff I want to hand off to these folks, and then they also get to leverage sales and marketing. And so basically kind of like, what I wanted to
30 00:04:24.840 ⇒ 00:04:54.469 Uttam Kumaran: share with you is that I’m talking to the folks on the team right now and figuring out who is going to own that. But basically I wanted to change from me and you working to me, you and the practice leads working together to create content. They’re going to be tasked with helping on marketing, helping devise blog posts, write blog posts, and do outbound marketing so hopefully, you’ll have more than just me to kind of assist there, and we can get to the volume numbers that you’re looking for.
31 00:04:54.878 ⇒ 00:05:06.620 Uttam Kumaran: And so I’ll kind of stop there any questions here again. Not much changes, just that. Hoping to get give you actually much more support from some other folks internally.
32 00:05:07.730 ⇒ 00:05:23.310 Ryan Brosas: And well, that’s wonderful to hear that there will be more, you know, brain to like, you know. Provide some insight, some to those to those content that I want to, you know. Push, that’s really really, I’m really looking forward to that.
33 00:05:24.260 ⇒ 00:05:40.189 Uttam Kumaran: Awesome. And then so the other thing I wanna share is also our goals. And so this is one where I’m what I’m what we’re gonna do is, of course, like, we’re a data company. So we are going to measure all of our stuff and set goals
34 00:05:40.534 ⇒ 00:05:48.179 Uttam Kumaran: and so if you. I think you have this document, I think I shared this with you. And so basically, what I’ve done is I’ve
35 00:05:48.330 ⇒ 00:05:52.729 Uttam Kumaran: I’ve added all of our key metrics across all of our outbound marketing here.
36 00:05:52.810 ⇒ 00:06:10.520 Uttam Kumaran: as well as kind of going through and assigning owners. So what we’re gonna do for everything in your world for everything in the email world, is, we’re gonna have metrics associated. And then basically, when we discuss performance, we’re gonna be using this as like our source of truth.
37 00:06:10.570 ⇒ 00:06:20.590 Uttam Kumaran: And so the things that I have you listed for here are the Instagram, the Linkedin and then also for the tick tock
38 00:06:22.060 ⇒ 00:06:36.479 Uttam Kumaran: and then the website will be kind of, I think, shared right now, there’s nobody in charge of the website as a whole, because we have design we have you on content. We have me so I’ll kind of like, let that go for a while. But the biggest thing is I want to
39 00:06:36.800 ⇒ 00:06:49.885 Uttam Kumaran: confirm with you on the call. Now that you’re okay with these metrics in terms of tracking, and then also on this call, I want to go through and set goals, monthly goals basically for each of these.
40 00:06:51.020 ⇒ 00:06:52.579 Uttam Kumaran: so let me know. What do you think.
41 00:06:53.729 ⇒ 00:07:01.510 Ryan Brosas: Yeah, I think that’s really plausible metrics that we could follow. But how can we like
42 00:07:02.754 ⇒ 00:07:24.070 Ryan Brosas: Monitor, how leads book, because it will be, you know, when contents going to be pushing the blog post and blog post to going to be, you know. Pushing the the Cta or the the the what you call this the schedule? Cop button.
43 00:07:24.628 ⇒ 00:07:32.190 Ryan Brosas: How do we know that it’s booked to our to our lead or to our source of like
44 00:07:32.925 ⇒ 00:07:41.190 Ryan Brosas: what they call it. It’s it’s being pushed by content. It’s being pushed by website, only it’s being pushed by like
45 00:07:41.430 ⇒ 00:07:43.670 Ryan Brosas: the email.
46 00:07:44.220 ⇒ 00:07:45.330 Ryan Brosas: how do we.
47 00:07:45.330 ⇒ 00:08:00.329 Uttam Kumaran: Right? So right now we have an outbound notifications channel where people are going to content. For example, this person came in and so here’s a good example. This person came in. They read our blog.
48 00:08:01.030 ⇒ 00:08:03.389 Uttam Kumaran: and then they came to the site. But they didn’t book.
49 00:08:03.720 ⇒ 00:08:11.790 Uttam Kumaran: So this is why, I’m not too worried about the bookings now. The 1st initial goal I want to think about is
50 00:08:11.880 ⇒ 00:08:15.249 Uttam Kumaran: the volume, and making sure we’re hitting the volume, numbers
51 00:08:15.280 ⇒ 00:08:34.619 Uttam Kumaran: the Leads book. That’s why, currently there’s nobody assigned. Because I don’t want us to think too much about this right now. This is ultimately what we want. We want people to be coming through. But all of these channels need to be working for it to work. And I don’t like, for example, E, even though if I sign you to leads booked.
52 00:08:34.929 ⇒ 00:08:41.639 Uttam Kumaran: it’s it’s it’s not gonna matter, because the 1st thing that matters is having these right? So I think
53 00:08:41.720 ⇒ 00:08:54.299 Uttam Kumaran: we, I wanna measure the leads booked and where people are coming from. But at the same time I want to. I want you to focus mostly on these metrics that you’re assigned, which are getting the consistency on post
54 00:08:54.685 ⇒ 00:09:05.090 Uttam Kumaran: getting videos and things out and getting likes and impressions right? And and these will this will come later and we’ll start to be able to measure once this get gets consistent.
55 00:09:07.090 ⇒ 00:09:07.610 Uttam Kumaran: Yeah.
56 00:09:07.610 ⇒ 00:09:08.930 Ryan Brosas: Awesome to hear that.
57 00:09:09.950 ⇒ 00:09:15.369 Uttam Kumaran: So can we go in now? And can we add goals for these? The ones that are still open.
58 00:09:16.351 ⇒ 00:09:18.718 Ryan Brosas: For? Yeah, I will.
59 00:09:19.530 ⇒ 00:09:22.820 Ryan Brosas: like post it edited later on.
60 00:09:23.459 ⇒ 00:09:24.519 Ryan Brosas: I think.
61 00:09:24.700 ⇒ 00:09:28.459 Ryan Brosas: Yeah, they’re paying for. I believe the post for that
62 00:09:29.545 ⇒ 00:09:30.470 Ryan Brosas: then
63 00:09:30.650 ⇒ 00:09:35.479 Ryan Brosas: the SEO is the SEO blog post is included in here.
64 00:09:35.720 ⇒ 00:09:40.550 Uttam Kumaran: Yeah. So that’s also what I wanted to know, like, what are the metrics on the SEO side? We want to track.
65 00:09:42.010 ⇒ 00:09:43.649 Ryan Brosas: I think. The
66 00:09:44.137 ⇒ 00:09:47.912 Ryan Brosas: the oh, the metric. We can. Just, you know,
67 00:09:49.180 ⇒ 00:09:52.140 Ryan Brosas: like an what do you call this?
68 00:09:52.200 ⇒ 00:09:56.409 Ryan Brosas: Analyze the Google. Google Analyte analytics.
69 00:09:58.080 ⇒ 00:09:58.870 Uttam Kumaran: I know there’s like Domain.
70 00:09:58.870 ⇒ 00:09:59.700 Ryan Brosas: All right.
71 00:10:00.040 ⇒ 00:10:06.140 Ryan Brosas: Yeah, yeah, it’s domain, Google analytics. And we can just put the like.
72 00:10:06.190 ⇒ 00:10:09.677 Ryan Brosas: the Ctr, the the
73 00:10:11.310 ⇒ 00:10:13.040 Ryan Brosas: the traffic. I guess.
74 00:10:16.680 ⇒ 00:10:17.010 Uttam Kumaran: Okay.
75 00:10:20.010 ⇒ 00:10:26.039 Uttam Kumaran: so let’s see, let’s yeah, if you can. Anything here that you’re assigned to. If you can set up some goals
76 00:10:26.320 ⇒ 00:10:35.760 Uttam Kumaran: that would be perfect like. The thing is, I’m also posting from my personal twitter, but I’m posting as much as I can, so anything that you’re assigned to
77 00:10:35.870 ⇒ 00:10:43.430 Uttam Kumaran: set some monthly goals, and you can see here, I already started to add, but if you can also go through and fill out the last
78 00:10:43.540 ⇒ 00:10:44.840 Uttam Kumaran: 2 months.
79 00:10:45.140 ⇒ 00:10:47.639 Uttam Kumaran: and including this month of progress.
80 00:10:47.850 ⇒ 00:10:52.679 Uttam Kumaran: I just went into the dashboards and looked but that way, when we have meetings every week.
81 00:10:52.998 ⇒ 00:11:01.869 Uttam Kumaran: I want to share this, and we could talk through this about any changes we need to make. So the one thing I want to say is like this isn’t meant to say.
82 00:11:01.960 ⇒ 00:11:17.079 Uttam Kumaran: Oh, look at this number. You’re not doing a good job. This is meant for us as a collective to have a goal to head towards right. So we both know, hey, like, we’re not posting 7 times a week. But that could be our goal. And we are working towards that
83 00:11:17.080 ⇒ 00:11:32.420 Uttam Kumaran: right. And so that’s the thing I don’t want. I don’t want people to see this and get nervous like, hey, I’m not hitting my goals. I’m not going to get money. This has nothing to do with that. This is for our goals of what we’re working towards. And can we set actual metrics towards hitting those?
84 00:11:33.910 ⇒ 00:11:48.839 Uttam Kumaran: And so that’s how I want this to be treated. But I want you to own this. So if you don’t think these are the right metrics, if you think we can change the goals. Feel free to do that. But I want this to be concrete at the start of the month, and then we measure, and then we’ll change the goals as we go.
85 00:11:51.840 ⇒ 00:12:02.379 Ryan Brosas: That sounds awesome. Yeah. Yeah, we’ll put all the metrics that that I created from the the reinforce link in. And twitter.
86 00:12:02.840 ⇒ 00:12:08.039 Ryan Brosas: Then I will edit those later on. Yeah, after this call, I guess.
87 00:12:08.490 ⇒ 00:12:09.170 Uttam Kumaran: Okay?
88 00:12:09.580 ⇒ 00:12:11.292 Uttam Kumaran: And then looking at
89 00:12:14.280 ⇒ 00:12:16.890 Uttam Kumaran: looking at the content schedule.
90 00:12:23.170 ⇒ 00:12:25.590 Uttam Kumaran: Okay, so these are all in copy review.
91 00:12:26.860 ⇒ 00:12:28.390 Uttam Kumaran: This one we
92 00:12:28.940 ⇒ 00:12:30.940 Uttam Kumaran: we posted already right?
93 00:12:31.210 ⇒ 00:12:31.930 Ryan Brosas: Yeah.
94 00:12:33.100 ⇒ 00:12:42.510 Ryan Brosas: and already. They did the carousel. I think the only thing that is needed is the blog post.
95 00:12:42.910 ⇒ 00:12:44.150 Ryan Brosas: Then
96 00:12:46.120 ⇒ 00:12:46.920 Ryan Brosas: and
97 00:12:47.800 ⇒ 00:12:50.400 Ryan Brosas: we can proceed on the illustration.
98 00:13:00.910 ⇒ 00:13:03.779 Uttam Kumaran: So then I wanna also plan a few other
99 00:13:03.980 ⇒ 00:13:06.010 Uttam Kumaran: content pieces.
100 00:13:06.657 ⇒ 00:13:09.710 Uttam Kumaran: That I’m gonna assign to some other folks to help with
101 00:13:13.000 ⇒ 00:13:14.440 Uttam Kumaran: So let’s see.
102 00:13:22.110 ⇒ 00:13:23.870 Uttam Kumaran: Oh, so this is just a template
103 00:13:26.040 ⇒ 00:13:26.700 Uttam Kumaran: window.
104 00:13:42.260 ⇒ 00:13:46.169 Uttam Kumaran: So I want that. And then I also want to have to
105 00:13:48.240 ⇒ 00:13:49.460 Uttam Kumaran: for a
106 00:13:49.810 ⇒ 00:13:51.369 Uttam Kumaran: simple rag
107 00:13:52.130 ⇒ 00:13:52.940 Uttam Kumaran: shuffle.
108 00:14:08.950 ⇒ 00:14:11.230 Uttam Kumaran: So I’m actually gonna assign this one
109 00:14:11.390 ⇒ 00:14:12.630 Uttam Kumaran: to you.
110 00:14:14.300 ⇒ 00:14:28.889 Uttam Kumaran: And then we can talk about how best to plan the transcript like one of the ways I’m thinking about is like, maybe we, me and you do a call about it. We take the transcript, and you can use that for the blog. That’s probably the easiest
111 00:14:31.040 ⇒ 00:14:34.290 Uttam Kumaran: But let’s plan on at least these 2.
112 00:14:36.160 ⇒ 00:14:38.870 Uttam Kumaran: I also wanna take a look at this one.
113 00:14:39.660 ⇒ 00:14:40.989 Uttam Kumaran: This one’s gonna be me.
114 00:14:44.110 ⇒ 00:14:47.849 Uttam Kumaran: But I wanna, I want our next blog post to be AI, related.
115 00:14:48.800 ⇒ 00:14:49.740 Ryan Brosas: Yeah, really.
116 00:14:49.940 ⇒ 00:14:50.760 Ryan Brosas: gotcha.
117 00:15:01.200 ⇒ 00:15:05.715 Uttam Kumaran: Okay. And then I know you have these topics as well. So I’m just gonna put this in the back here.
118 00:15:09.410 ⇒ 00:15:15.040 Uttam Kumaran: Okay, so I’m gonna I still haven’t had time to review this today. So let me go through and review these.
119 00:15:16.450 ⇒ 00:15:19.290 Uttam Kumaran: But yeah, in the meantime, if you’re able to work on
120 00:15:19.360 ⇒ 00:15:22.510 Uttam Kumaran: the goals and then start adding, in
121 00:15:23.051 ⇒ 00:15:29.030 Uttam Kumaran: things. For this, I think it’d be awesome to show your perspective about how we’re doing content.
122 00:15:30.260 ⇒ 00:15:30.980 Ryan Brosas: Yeah, yeah.
123 00:15:31.100 ⇒ 00:15:32.020 Ryan Brosas: I will.
124 00:15:34.220 ⇒ 00:15:36.819 Uttam Kumaran: Okay. Cool. Anything else.
125 00:15:38.821 ⇒ 00:15:49.378 Ryan Brosas: I think. That’s all for me. If you have like any like idea, for, like adding on our content brain, I would be happy to, you know.
126 00:15:50.170 ⇒ 00:15:54.920 Ryan Brosas: add those to the to the current implement implementation.
127 00:15:56.390 ⇒ 00:15:58.360 Ryan Brosas: yeah, I think that’s all for me.
128 00:15:58.950 ⇒ 00:16:20.330 Uttam Kumaran: Okay, yeah, I think the only thing is, if you’re able to add those you know, kind of like, we created that documentation on the content brain. You can add any links and things there. And then. The last thing is, I know we’re setting goals right now. The one thing is as as we begin to grow. I want you to also. Maybe this is for the next conversation. Think about like
129 00:16:20.750 ⇒ 00:16:26.580 Uttam Kumaran: your role at Brainforge, and kind of like where you think you want to also head, you know, for me
130 00:16:26.670 ⇒ 00:16:48.659 Uttam Kumaran: again I mentioned this many times, but like I’m really excited for all the work you’re doing, and I want to find ways to give you more responsibility, and of course, like more money and set loftier goals. So maybe think a little bit about, hey? Think about the things you’re doing now, and think about maybe what the things you want to do, and then let’s have a conversation about like where you see
131 00:16:48.660 ⇒ 00:17:02.679 Uttam Kumaran: you fitting best longer term, and how we can grow to that, because right now I’m setting company goals. But I also want to set goals for every single person in the company that owns a really big piece, and you know, content and marketing is a huge piece for us. So
132 00:17:02.800 ⇒ 00:17:06.549 Uttam Kumaran: maybe if you have time this week, or if you’re getting a coffee, just
133 00:17:06.609 ⇒ 00:17:28.709 Uttam Kumaran: sit and think for 10 min about like, hey? What do I? What do you want to do? What do you want to own like? Do you want to work together? You want to work on more of a team? Do you want to lead a certain piece? Do you want to work as part of under a team? So that’d be really important for me? And then I also want to set some, you know, 3 month and 6 month goals about. You know how we can
134 00:17:28.710 ⇒ 00:17:37.889 Uttam Kumaran: get you more money, more responsibility, and things like that. I want to invest in the folks that are really doing an awesome job. And so that would be my ask for you.
135 00:17:38.780 ⇒ 00:17:42.296 Ryan Brosas: Yeah. And I’m really excited to to like looking forward for that.
136 00:17:43.070 ⇒ 00:17:45.659 Ryan Brosas: Yeah, thank you very much.
137 00:17:45.840 ⇒ 00:17:49.289 Uttam Kumaran: Awesome. Okay, thanks, Ryan. We’ll slack me if you need anything.
138 00:17:49.760 ⇒ 00:17:50.940 Ryan Brosas: Yeah, yeah, thank you.
139 00:17:50.940 ⇒ 00:17:52.060 Uttam Kumaran: Okay. Thanks.