Meeting Title: Weekly-Design-Meeting Date: 2024-10-04 Meeting participants: Ryan Brosas, Anne N, Nicolas Sucari, Uttam Kumaran
WEBVTT
1 00:03:41.980 ⇒ 00:03:42.780 Uttam Kumaran: Hey, guys.
2 00:04:10.490 ⇒ 00:04:11.659 Ryan Brosas: Hello! Good morning!
3 00:04:12.050 ⇒ 00:04:13.020 Uttam Kumaran: Good morning.
4 00:04:15.350 ⇒ 00:04:16.360 Uttam Kumaran: That’s
5 00:04:18.190 ⇒ 00:04:19.440 Uttam Kumaran: how’s everything?
6 00:04:20.450 ⇒ 00:04:21.910 Ryan Brosas: Doing, good doing, good.
7 00:04:23.420 ⇒ 00:04:25.469 Anne N: Hi! Hi! Good morning!
8 00:04:25.800 ⇒ 00:04:26.420 Uttam Kumaran: Saying.
9 00:04:27.600 ⇒ 00:04:31.310 Uttam Kumaran: thanks, guys, I know it’s Friday, Friday night, so I appreciate it.
10 00:04:32.440 ⇒ 00:04:33.900 Ryan Brosas: Fucking moments.
11 00:04:38.300 ⇒ 00:04:38.900 Ryan Brosas: How do you.
12 00:04:38.900 ⇒ 00:04:39.920 Anne N: Yeah, thank, you.
13 00:04:40.260 ⇒ 00:04:40.790 Uttam Kumaran: You guys feel.
14 00:04:40.790 ⇒ 00:04:41.690 Anne N: Maybe
15 00:04:43.820 ⇒ 00:04:44.750 Anne N: sorry.
16 00:04:45.020 ⇒ 00:04:46.740 Uttam Kumaran: How do you guys feel about the week.
17 00:04:48.110 ⇒ 00:04:55.669 Anne N: Oh, tomorrow. I’m going to the hospital because my godmother had just had an operation, so I’ll visit her.
18 00:04:56.280 ⇒ 00:04:57.026 Uttam Kumaran: Oh, okay.
19 00:04:57.450 ⇒ 00:05:00.390 Uttam Kumaran: sorry to hear that. Hope. It’s everything’s okay.
20 00:05:01.070 ⇒ 00:05:01.890 Anne N: Yeah.
21 00:05:02.910 ⇒ 00:05:04.320 Anne N: hopefully.
22 00:05:04.360 ⇒ 00:05:08.490 Anne N: it was successful, cause I haven’t heard from them yet.
23 00:05:08.730 ⇒ 00:05:09.150 Uttam Kumaran: Okay.
24 00:05:11.260 ⇒ 00:05:13.329 Uttam Kumaran: Brian, doing anything. This weekend.
25 00:05:14.554 ⇒ 00:05:20.859 Ryan Brosas: I think I’m going to like optimize our content brain. I I think more on like
26 00:05:20.970 ⇒ 00:05:34.717 Ryan Brosas: delving on the AI stuff. It’s really, I’m kinda, you know, hook with the the AI second brain. So I’m going to delve that and also like learning stuff on the on the video stuff, because I’m not really
27 00:05:35.473 ⇒ 00:05:41.220 Ryan Brosas: I’m not really familiar with it. I’m I think I’m I’m going to go learn.
28 00:05:41.290 ⇒ 00:05:42.339 Ryan Brosas: and, you know.
29 00:05:43.140 ⇒ 00:05:48.690 Ryan Brosas: go work out this weekend. I think that’s that’s going to be my weekend.
30 00:05:48.690 ⇒ 00:06:07.680 Uttam Kumaran: Nice. Yeah, for the second brain stuff. You know, we we’re building like a system for with with Miguel right now. So I think there’ll be interesting for you guys to work together. On like, how do we build? Basically like a content agent to help you? I told him to come talk to you so.
31 00:06:09.700 ⇒ 00:06:11.591 Ryan Brosas: That would be awesome because.
32 00:06:12.544 ⇒ 00:06:16.576 Ryan Brosas: my current visit can’t really handle them. So
33 00:06:17.100 ⇒ 00:06:19.010 Ryan Brosas: I’m really excited about it.
34 00:06:19.290 ⇒ 00:06:21.900 Uttam Kumaran: Yeah, I think we’re gonna try to do everything in the cloud. So
35 00:06:24.506 ⇒ 00:06:53.443 Uttam Kumaran: cool. So let’s let’s plan out next week. So I guess let’s let’s talk about this week. So this week we we did a couple of really amazing things. So, Ryan, you got Tiktok out. We got Instagram out. We have the blog, and we have the email that went out and the linkedin. So we’re firing on everything. Which is really amazing. And I really thank you again for coming in
36 00:06:53.920 ⇒ 00:06:56.739 Uttam Kumaran: quickly with the designs for the
37 00:06:57.250 ⇒ 00:07:16.289 Uttam Kumaran: for the blog and for the carousel. I know we. We push some things through, but hopefully, for this next week. Let’s we can plan a little bit ahead today so that you have a little bit of time, I guess. Like, let’s just talk. Let’s just talk through how that process went that way. We can reflect. And then let’s talk about this next week. So
38 00:07:16.320 ⇒ 00:07:21.340 Uttam Kumaran: yeah, I mean, I think my goal is always every week to try to just get one done.
39 00:07:21.350 ⇒ 00:07:32.960 Uttam Kumaran: And so I think the 1st week. We didn’t have any images this week. We have some great illustrations. So I know, what I want to basically do is by Tuesday. I kind of want to have the
40 00:07:33.150 ⇒ 00:07:47.680 Uttam Kumaran: the draft already, at least, or sometime earlier that way, and can at least have the skeleton of what we want to produce in terms of illustrations. And then, you know, I think from
41 00:07:47.840 ⇒ 00:08:13.770 Uttam Kumaran: there’s a kind of like a manufacturing pipeline here, right? So like I produce kind of like the transcript and the idea, Ryan kind of crafts the actual posts across this the sources, and then we produce, like a carousel. We produce illustrations for the blog itself and for the email. So I do think that there’s a lot of opportunity to kind of make sure that we’re all aligned on on each of them.
42 00:08:14.089 ⇒ 00:08:30.779 Uttam Kumaran: So on my side, I think the biggest thing that I’m gonna do now when I kind of record cause. What I do is I sit with, I actually just sit with AI for like 30 min. I just talk about a topic and so one thing that I can try to do is while I talk. I can have it.
43 00:08:31.308 ⇒ 00:08:35.589 Uttam Kumaran: Help me think through what some good illustrations would be.
44 00:08:36.216 ⇒ 00:08:50.683 Uttam Kumaran: That way I can have that done earlier on instead of after the fact kind of waiting to do that. Once we see, I can basically say, Hey, these are like 5 or 6 illustration ideas that may work well with this.
45 00:08:51.500 ⇒ 00:08:53.279 Uttam Kumaran: basically work well with
46 00:08:53.370 ⇒ 00:08:57.813 Uttam Kumaran: the blog post. And then we can have that earlier on. And then I think,
47 00:08:58.120 ⇒ 00:09:03.509 Uttam Kumaran: yeah, I mean, my goal is hopefully, we can get a we can end up trying to get at least one week ahead
48 00:09:03.690 ⇒ 00:09:11.330 Uttam Kumaran: of everything right now we’re doing. We’re kind of like getting a few days ahead. But I think this week, maybe what we can do is
49 00:09:11.420 ⇒ 00:09:18.460 Uttam Kumaran: we can try to take on like 2 of them, and then basically try to stack one for next week so that we can start working on that
50 00:09:18.560 ⇒ 00:09:35.290 Uttam Kumaran: we have to somehow get ahead right? So like for next week, we’re gonna have to have something come out. I’m okay. If it doesn’t have illustrations or something light. But let’s try to plan for 2 of them this week and the next one we’ll keep for the next week. So that means, and you’ll have a little bit more time to kind of think through the illustrations.
51 00:09:35.788 ⇒ 00:09:43.411 Uttam Kumaran: But yeah, I guess. Maybe Ryan, like any feedback or thoughts on the current process.
52 00:09:45.040 ⇒ 00:09:46.340 Uttam Kumaran: from your side.
53 00:09:48.370 ⇒ 00:09:50.049 Ryan Brosas: For our content.
54 00:09:50.190 ⇒ 00:09:50.960 Uttam Kumaran: Yeah.
55 00:09:51.972 ⇒ 00:10:14.340 Ryan Brosas: Yeah, I think. We are having a good fraction of engagement. But you know, I wanted to utilize the the, the what they call this algorithm from last week. But you know, we didn’t really get that momentum. But we still got the a good fraction of like of
56 00:10:14.340 ⇒ 00:10:43.133 Ryan Brosas: result. We do have like 113 of impression and of like Ctr for 6.9%. But that’s really good. I think for me this that’s really a win for us, and you know I’m hoping to, you know. Next week we can go, like, you know, from one to next week to 3 post per week. And you know, we can utilize to 5 because thinking really appreciate, like, you know, in daily basis content. And I really want to push that.
57 00:10:43.880 ⇒ 00:10:55.059 Uttam Kumaran: Great. So let’s keep publishing for that. I think. Once we get the once we get a backlog of content, I think we can start to do more of that, I guess from, and any like feedback
58 00:10:55.190 ⇒ 00:10:56.439 Uttam Kumaran: from your side.
59 00:10:56.986 ⇒ 00:10:58.690 Uttam Kumaran: On the whole process.
60 00:11:02.191 ⇒ 00:11:09.129 Anne N: I think currently, I just need more time when you’re assigning an illustration. So we have more time on checking as well.
61 00:11:09.230 ⇒ 00:11:14.343 Anne N: So yeah, that’s that’s 1. And then the second one, I think.
62 00:11:15.300 ⇒ 00:11:26.510 Anne N: if you it’s actually it’s actually a question. So if you’re if you’re done checking the figma, the web web pages. Should I send it to? Like? Jp.
63 00:11:27.760 ⇒ 00:11:43.199 Uttam Kumaran: Yeah, that’d be great. As soon as like anything is done. I basically wanna have like, a okay cool, it’s approved. And then you can send it to Jp, you can do all that in slack that way. It’s all in that channel. But yeah, I think as we kind of approve things
64 00:11:43.280 ⇒ 00:11:54.310 Uttam Kumaran: even in figma. I’ve had before, where we basically move things to an approved area, or like you have an approved file or whatever. And you’re keeping figma super organized. So I think that’s great.
65 00:11:55.950 ⇒ 00:12:00.989 Uttam Kumaran: so yeah, I think the biggest things I’m still looking forward to on the website is the homepage.
66 00:12:01.030 ⇒ 00:12:22.319 Uttam Kumaran: And then the blogs, and then also. I know we’re working. You’re working on updating the actual beehive like formatting. So that’s really awesome, too. And then what what I think we’re gonna probably do next in terms of the website is on the actual case studies
67 00:12:22.320 ⇒ 00:12:42.139 Uttam Kumaran: because the case studies are actually getting a lot of a lot of people are messaging me or telling us that they’re looking at the case studies. And I think there is a lot of room for us to to replace. Some of what’s there with illustrations and like, kind of optimize the format of those. So I think we’ll probably try to do that.
68 00:12:43.100 ⇒ 00:12:46.880 Uttam Kumaran: try to do that next. I do think like, probably it’ll
69 00:12:46.890 ⇒ 00:12:53.390 Uttam Kumaran: I do like this concept of working on these illustrations. And we’re gonna also start to work on proposals and
70 00:12:53.410 ⇒ 00:13:03.669 Uttam Kumaran: documents that will require more advanced illustration. So I still owe you that like kind of like, inspo sort of notion. So I’ll start to put that together.
71 00:13:06.730 ⇒ 00:13:08.860 Anne N: Oh, yeah. Okay. Thank you.
72 00:13:09.200 ⇒ 00:13:10.220 Uttam Kumaran: And then.
73 00:13:10.220 ⇒ 00:13:11.640 Anne N: Oh, yeah, but
74 00:13:12.757 ⇒ 00:13:18.180 Anne N: finished to about as finished, so I’ll just send it in slack for visibility.
75 00:13:18.680 ⇒ 00:13:18.990 Uttam Kumaran: Okay?
76 00:13:20.270 ⇒ 00:13:27.549 Uttam Kumaran: And then, Ryan, what do we want to plan for this week so that I can make sure that I make some recordings today.
77 00:13:29.070 ⇒ 00:13:33.499 Uttam Kumaran: let’s let’s plan out what the content we want to do. Because I’m I’m gonna be out next week.
78 00:13:33.600 ⇒ 00:13:51.879 Uttam Kumaran: So I wanna make sure that you guys have everything you need. I mean, I can still record stuff we need to. And I’ll I can probably come on my phone. But I may not be super available. So I wanna make sure that I can. We can at least plan for next week and the week after today. And then
79 00:13:53.000 ⇒ 00:13:53.990 Uttam Kumaran: yeah.
80 00:13:54.880 ⇒ 00:14:09.459 Ryan Brosas: I think we got like a 2 blog posts I need to, and revise the other one, but the one that I sent you? The this! What? What is the topic for that? Let me check
81 00:14:10.860 ⇒ 00:14:11.760 Ryan Brosas: the!
82 00:14:11.930 ⇒ 00:14:15.049 Ryan Brosas: How we save like does that.
83 00:14:15.050 ⇒ 00:14:16.450 Uttam Kumaran: Oh, yeah. Okay. Yeah.
84 00:14:16.814 ⇒ 00:14:23.009 Ryan Brosas: We can go build that one. And we right now I’m going to rewrite the
85 00:14:24.190 ⇒ 00:14:25.230 Ryan Brosas: the
86 00:14:25.840 ⇒ 00:14:27.230 Ryan Brosas: the 5
87 00:14:27.540 ⇒ 00:14:33.829 Ryan Brosas: from 5 Tran. The the poor data quality leads to, you know, dollars losses.
88 00:14:34.318 ⇒ 00:14:45.979 Ryan Brosas: I think I’m going going to rewrite the my version and be like, scrape some some information to 5 grand and other sources. Then you know, send it today.
89 00:14:47.470 ⇒ 00:14:52.279 Uttam Kumaran: Okay. So so what’s the concept between behind that one? So we’re gonna do like a
90 00:14:54.160 ⇒ 00:15:00.139 Uttam Kumaran: are we gonna do like a, we’re gonna do a post about that research report? Are we gonna do a post about
91 00:15:03.530 ⇒ 00:15:08.119 Uttam Kumaran: like, are we like, how how are we? Gonna are we gonna write about their post basically.
92 00:15:09.825 ⇒ 00:15:14.104 Ryan Brosas: I think. It’s our own version. Like
93 00:15:14.630 ⇒ 00:15:17.620 Ryan Brosas: utilizing our expertise
94 00:15:19.790 ⇒ 00:15:22.540 Ryan Brosas: and how we can. You know like
95 00:15:23.040 ⇒ 00:15:24.610 Ryan Brosas: like what they call
96 00:15:25.880 ⇒ 00:15:29.300 Ryan Brosas: what to like prevent like
97 00:15:29.730 ⇒ 00:15:40.309 Ryan Brosas: prevent this stuff like, you know, losing a lot of dollars. I think that’s that. That is my go. My point of view. I’m going to like how
98 00:15:40.700 ⇒ 00:15:43.269 Ryan Brosas: how to? You know how
99 00:15:43.290 ⇒ 00:15:46.770 Ryan Brosas: how to prevent poor data quality
100 00:15:46.960 ⇒ 00:15:54.690 Ryan Brosas: that could lead you like 1 million of losses. I think that would be my my my point of action. There.
101 00:15:55.060 ⇒ 00:15:55.425 Uttam Kumaran: Okay.
102 00:16:00.180 ⇒ 00:16:07.150 Uttam Kumaran: okay, cool. So why don’t I record a little bit of about about that from my perspective? And I’ll share that. So let’s plan on those 2 articles. Then.
103 00:16:08.030 ⇒ 00:16:08.920 Ryan Brosas: Awesome.
104 00:16:10.320 ⇒ 00:16:14.820 Uttam Kumaran: And then, so we wanna plan illustrations for both of them. Right?
105 00:16:16.420 ⇒ 00:16:24.449 Uttam Kumaran: Okay, cool. So then let’s maybe what we can do on Tuesday, or or maybe Monday. If you have time this weekend is, we can hand that over to Ann.
106 00:16:24.540 ⇒ 00:16:28.819 Uttam Kumaran: for, like what illustrations we want to do and then
107 00:16:29.330 ⇒ 00:16:31.049 Uttam Kumaran: I think that should be perfect.
108 00:16:35.423 ⇒ 00:16:44.186 Uttam Kumaran: Okay, I think I just wanna let’s just while we’re on here. I just wanna take a look at the website. Maybe we can walk through the one thing that I
109 00:16:45.160 ⇒ 00:16:47.429 Uttam Kumaran: let me just save this.
110 00:16:48.590 ⇒ 00:16:55.090 Uttam Kumaran: The one thing that I got into a habit of like at an old company of mine is. We just walked through the website with the whole team.
111 00:16:56.700 ⇒ 00:17:06.289 Uttam Kumaran: and I like, I think that’s a little. It’s sometimes kind of helpful to do that because we get to each see like what basically, the customer would see.
112 00:17:06.658 ⇒ 00:17:14.709 Uttam Kumaran: And I think it helps us to basically you know, kind of take a look at like what the state of the site is and make sure that everything
113 00:17:14.810 ⇒ 00:17:27.189 Uttam Kumaran: we have there is like is basically what we expect. So I know for designers. It’s sometimes nerve wracking to see everything all the time. But I think it’s helpful to kind of
114 00:17:27.290 ⇒ 00:17:36.670 Uttam Kumaran: take a step back, and instead of looking at pieces just like, walk through the whole site. And just like we can each just chat about what feedback we have.
115 00:17:37.223 ⇒ 00:17:39.740 Uttam Kumaran: So let me just share
116 00:17:47.730 ⇒ 00:17:52.479 Uttam Kumaran: So yeah, I know we’re we’re editing the homepage this week.
117 00:17:52.972 ⇒ 00:17:57.497 Uttam Kumaran: So I’m excited for a lot of this to change.
118 00:17:58.940 ⇒ 00:18:05.679 Uttam Kumaran: I think for the most part, I’m okay with this. Yeah, I I’m still debating, I know, like me and Nico, we’re talking about
119 00:18:05.720 ⇒ 00:18:13.634 Uttam Kumaran: whether to have this or not. But let’s see, I I we’re keeping it for now and then also. Oh, Ryan, we could probably add the other
120 00:18:14.240 ⇒ 00:18:15.750 Uttam Kumaran: social links here.
121 00:18:18.835 ⇒ 00:18:19.600 Ryan Brosas: Yes, we can.
122 00:18:19.900 ⇒ 00:18:21.066 Uttam Kumaran: So maybe
123 00:18:22.180 ⇒ 00:18:26.430 Uttam Kumaran: maybe we can note that down. But that would be great to add other social links.
124 00:18:26.560 ⇒ 00:18:28.539 Uttam Kumaran: Let’s go to case studies.
125 00:18:28.680 ⇒ 00:18:33.260 Anne N: Yeah, and it’s the icon should be updated. I will just ask Jv.
126 00:18:33.490 ⇒ 00:18:34.050 Uttam Kumaran: Okay. Okay.
127 00:18:34.050 ⇒ 00:18:36.530 Anne N: It’s still the old twitter, icon.
128 00:18:36.730 ⇒ 00:18:37.390 Uttam Kumaran: Okay.
129 00:18:39.270 ⇒ 00:18:48.620 Uttam Kumaran: great. So this is the case studies page. Yeah, I think I’m gonna work a little bit on this content. Just so it’s like, maybe one or 2 lines, but otherwise I think it’s
130 00:18:48.920 ⇒ 00:18:56.169 Uttam Kumaran: fine. I think the biggest thing is, we’re gonna probably try to replace our header images for each of these with like brain forge
131 00:18:56.340 ⇒ 00:19:04.359 Uttam Kumaran: branded illustrations. I do like the the icons. I think I think basically what we’re gonna do is as
132 00:19:05.850 ⇒ 00:19:16.710 Uttam Kumaran: I think as like, we have more content. And we can start to organize by icons into like different categories. We can start to centralize content about categories. For example, on industries.
133 00:19:16.860 ⇒ 00:19:22.310 Uttam Kumaran: we have a little bit about or on services. We have basically like
134 00:19:22.370 ⇒ 00:19:26.119 Uttam Kumaran: the types of services that we had for each of them.
135 00:19:26.950 ⇒ 00:19:30.110 Uttam Kumaran: but let’s see. So this is the
136 00:19:30.440 ⇒ 00:19:32.337 Uttam Kumaran: case. Studies page.
137 00:19:33.440 ⇒ 00:19:36.909 Uttam Kumaran: I think we probably need something here
138 00:19:37.230 ⇒ 00:19:39.849 Uttam Kumaran: to indicate, like what this area is.
139 00:19:43.870 ⇒ 00:19:45.090 Uttam Kumaran: right? And.
140 00:19:47.730 ⇒ 00:19:48.659 Anne N: I am. Yeah.
141 00:19:50.110 ⇒ 00:19:50.870 Uttam Kumaran: As it looks like this.
142 00:19:50.870 ⇒ 00:19:53.039 Nicolas Sucari: Sorry guys. Sorry. Sorry for the delay
143 00:19:53.470 ⇒ 00:19:54.170 Nicolas Sucari: join.
144 00:19:54.680 ⇒ 00:19:57.520 Nicolas Sucari: But yeah, I think that is like services
145 00:19:57.810 ⇒ 00:20:02.560 Nicolas Sucari: warehouse and shipping like it’s a it’s a section to show. Like all of the services that we have
146 00:20:02.740 ⇒ 00:20:08.069 Nicolas Sucari: or industries, I don’t know. Maybe we can adjust the title there. I can. I can ask Jp.
147 00:20:10.050 ⇒ 00:20:12.340 Uttam Kumaran: Yeah, I think this is probably.
148 00:20:12.670 ⇒ 00:20:15.279 Uttam Kumaran: yeah. I don’t know. Let’s see what this is, because
149 00:20:15.590 ⇒ 00:20:16.770 Uttam Kumaran: I like how it is.
150 00:20:16.770 ⇒ 00:20:23.680 Nicolas Sucari: If maybe there is like, it’s like the the grid with more blog posts, because we are just living like the space.
151 00:20:23.680 ⇒ 00:20:24.100 Anne N: Yeah.
152 00:20:24.100 ⇒ 00:20:25.900 Nicolas Sucari: 3 up there. And yeah.
153 00:20:25.900 ⇒ 00:20:28.929 Uttam Kumaran: This is a case study. Actually, so.
154 00:20:28.930 ⇒ 00:20:30.040 Nicolas Sucari: Yeah, exactly.
155 00:20:30.630 ⇒ 00:20:36.169 Uttam Kumaran: I wonder if it’s maybe supposed to be up here, or it’s like, this is a larger list. And this is just a feature.
156 00:20:38.560 ⇒ 00:20:46.659 Anne N: Maybe it’s it’s from Cms tab. Then it’s just pulling out the content from Cms, so.
157 00:20:48.070 ⇒ 00:20:58.470 Nicolas Sucari: Yeah, yeah, I’m sure this is. This is coming from the Cms. But maybe this is like the place. If we have, like a bunch of different case studies where all of them will appear
158 00:20:58.540 ⇒ 00:21:08.999 Nicolas Sucari: right now we have only 4, maybe. So that’s why we have 3 up there and only one down here, but if we we keep adding blog posts, you, you will be able to see them all here.
159 00:21:14.920 ⇒ 00:21:15.540 Nicolas Sucari: cool.
160 00:21:17.663 ⇒ 00:21:19.110 Uttam Kumaran: On industries.
161 00:21:20.700 ⇒ 00:21:23.890 Uttam Kumaran: So yeah, we don’t have an industries. Hub, I think that’s okay.
162 00:21:25.350 ⇒ 00:21:30.780 Uttam Kumaran: I don’t know we can. I think it’s a little bit inconsistent because everything else has like a home page. But
163 00:21:32.580 ⇒ 00:21:38.989 Uttam Kumaran: yeah, industries. I mean, we just industries is basically just the case studies themselves. Right? So there’s not really like
164 00:21:41.360 ⇒ 00:21:46.910 Uttam Kumaran: there aren’t really. There isn’t specific anything specific to each in the industry. So we probably need like.
165 00:21:48.150 ⇒ 00:21:55.710 Uttam Kumaran: I mean, either we organize the case studies into industries, or we have like an industry specific page.
166 00:21:57.850 ⇒ 00:22:02.719 Uttam Kumaran: so maybe we can consider that. And I think, like, I wanna look at some other.
167 00:22:02.970 ⇒ 00:22:09.970 Uttam Kumaran: I wanna look at some other websites and see like how they do it. I think for the most part, people. Some do it like this, where they have case studies, industries.
168 00:22:10.080 ⇒ 00:22:16.209 Uttam Kumaran: and services. I would love for us to have an industry specific page where we could link
169 00:22:16.880 ⇒ 00:22:21.359 Uttam Kumaran: services associated with the industry case studies and more. But
170 00:22:22.530 ⇒ 00:22:24.300 Uttam Kumaran: but I don’t know. Let me know.
171 00:22:25.929 ⇒ 00:22:26.650 Anne N: Yep, yep,
172 00:22:27.550 ⇒ 00:22:29.409 Anne N: I’ll add that on my list.
173 00:22:29.830 ⇒ 00:22:30.500 Uttam Kumaran: Okay.
174 00:22:33.561 ⇒ 00:22:36.529 Uttam Kumaran: okay, so this is a single case study.
175 00:22:36.580 ⇒ 00:22:37.989 Uttam Kumaran: I mean, let’s just see
176 00:22:38.390 ⇒ 00:22:42.570 Uttam Kumaran: if you book a call. It just goes to the bottom here. I wonder if we should
177 00:22:45.100 ⇒ 00:22:48.309 Uttam Kumaran: like this is the thing. I wonder if we should take everything to the pricing?
178 00:22:52.030 ⇒ 00:22:54.770 Uttam Kumaran: I don’t know. Seems just a little bit cleaner
179 00:22:55.390 ⇒ 00:22:56.510 Uttam Kumaran: then
180 00:22:57.690 ⇒ 00:22:59.840 Uttam Kumaran: I don’t know. Maybe we can see
181 00:23:01.460 ⇒ 00:23:16.589 Nicolas Sucari: I mean, if we, if we want to move them to pricing, we need to change that text from the call to action. It shouldn’t be book, a call book, a call should go directly to a calendar. I think this is fine. I mean, we can decide then, if the calendar should be only on the pricing page. If you want.
182 00:23:17.670 ⇒ 00:23:18.750 Uttam Kumaran: I see.
183 00:23:19.640 ⇒ 00:23:25.419 Nicolas Sucari: If not, we can. We can change the book a call, for I don’t know. Contact us and go to the form in the pricing page.
184 00:23:25.860 ⇒ 00:23:26.560 Uttam Kumaran: Okay?
185 00:23:28.370 ⇒ 00:23:40.040 Uttam Kumaran: And then, yeah, we’re missing some images here. So yeah, the thing. The biggest thing is, we want to plan out how to change these illustrations to be some of sometimes I think we can have like generic illustrations, but
186 00:23:40.080 ⇒ 00:23:43.279 Uttam Kumaran: these both are generic. And then there’s 1 missing here. So
187 00:23:45.300 ⇒ 00:23:46.040 Uttam Kumaran: yep.
188 00:23:46.250 ⇒ 00:23:50.639 Uttam Kumaran: And then, yeah, the learn more doesn’t go anywhere. So that’s also something to keep note.
189 00:23:54.898 ⇒ 00:23:57.171 Uttam Kumaran: So if we go to services.
190 00:24:00.420 ⇒ 00:24:07.270 Uttam Kumaran: I think same thing, we kind of have like 4 here on featured, and then others. When this is kind of duplicated.
191 00:24:08.510 ⇒ 00:24:12.170 Uttam Kumaran: if we look at an individual service.
192 00:24:14.910 ⇒ 00:24:20.700 Uttam Kumaran: Yeah, I think again, we still have this like problem with the
193 00:24:21.986 ⇒ 00:24:23.720 Uttam Kumaran: stock images.
194 00:24:24.470 ⇒ 00:24:25.150 Nicolas Sucari: Yeah, so.
195 00:24:25.150 ⇒ 00:24:32.419 Uttam Kumaran: To see how we can move that stuff to like more brain forge illustrations. Or as we develop illustrations for the blog post, we can use them here.
196 00:24:33.790 ⇒ 00:24:42.509 Nicolas Sucari: Yeah, all of the services have the same images I created them. And all of the learn more there. On the yeah above section.
197 00:24:42.904 ⇒ 00:25:04.110 Nicolas Sucari: They are not taking anywhere. Maybe we can see if, like, this is like a big paragraph like where it says flexible and secure data access. Maybe we can like make that shorter. And if you click on, learn more like it, it expands and show you all of the information. If we wanna keep using that learn more button. If not, we wanna, we we can get rid of it
198 00:25:04.330 ⇒ 00:25:09.530 Nicolas Sucari: because we don’t have any other place to take the user. After, when clicking, learn more.
199 00:25:09.840 ⇒ 00:25:14.160 Uttam Kumaran: Yeah, I mean, I think we should remove all of them if they don’t work for sure. Right?
200 00:25:17.690 ⇒ 00:25:20.419 Uttam Kumaran: same with this like this view, all button.
201 00:25:21.810 ⇒ 00:25:27.069 Nicolas Sucari: If you all should take to the case, studies homepage. Because this is our case studies, I think, okay, okay.
202 00:25:28.260 ⇒ 00:25:29.180 Uttam Kumaran: Okay, cool.
203 00:25:30.760 ⇒ 00:25:34.209 Uttam Kumaran: And then, yeah, I we shouldn’t try to make these clickable, too.
204 00:25:34.960 ⇒ 00:25:35.650 Nicolas Sucari: Okay.
205 00:25:37.270 ⇒ 00:25:39.210 Uttam Kumaran: Which I think we can do pretty easily.
206 00:25:44.870 ⇒ 00:25:49.870 Uttam Kumaran: And then pricing, yeah, I think pricing is fine. We we already have talked a lot about this one.
207 00:25:51.580 ⇒ 00:25:55.659 Uttam Kumaran: And then blog. I know we’re working on the blog page. But
208 00:25:57.230 ⇒ 00:25:59.825 Uttam Kumaran: I mean, I think this looks really great.
209 00:26:00.560 ⇒ 00:26:05.469 Nicolas Sucari: Why? Why do we have the latest news up there like? Is is that
210 00:26:05.670 ⇒ 00:26:06.680 Nicolas Sucari: useful?
211 00:26:06.740 ⇒ 00:26:11.189 Nicolas Sucari: Because we have the latest news, and we have, like the same feature blog post underneath, right?
212 00:26:11.460 ⇒ 00:26:12.760 Nicolas Sucari: Like just there
213 00:26:13.370 ⇒ 00:26:16.020 Nicolas Sucari: where it says, using AI in the data production lifecycle.
214 00:26:16.368 ⇒ 00:26:21.939 Uttam Kumaran: May be different than this like this. These may be what we feature. This may be
215 00:26:22.010 ⇒ 00:26:24.629 Uttam Kumaran: like what comes out that’s new.
216 00:26:24.800 ⇒ 00:26:29.370 Uttam Kumaran: I mean, I don’t know. I think maybe once we have like 5 or 6 of these, we can see how it all
217 00:26:31.020 ⇒ 00:26:35.339 Uttam Kumaran: I do like. See, this is like, I, I think this is lovely, like the way this is right now.
218 00:26:35.630 ⇒ 00:26:36.870 Uttam Kumaran: yeah.
219 00:26:37.750 ⇒ 00:26:43.690 Uttam Kumaran: And these images really stand out. So I think both Anne and Ryan. You guys did a great job on these
220 00:26:45.760 ⇒ 00:26:50.500 Uttam Kumaran: like even real took the most of it themselves. So
221 00:26:50.660 ⇒ 00:26:56.350 Uttam Kumaran: it’s really great. I think. The other thing is I wanna try to make. Maybe we should try to make everything here clickable.
222 00:26:56.790 ⇒ 00:26:57.500 Nicolas Sucari: Yeah.
223 00:26:57.790 ⇒ 00:26:59.810 Uttam Kumaran: You could only have to go here to click.
224 00:27:01.250 ⇒ 00:27:02.120 Anne N: Yeah, yeah.
225 00:27:03.370 ⇒ 00:27:09.459 Uttam Kumaran: But this is this one was both of these, I think, were really great, and you know I’m really looking forward to the next one as well.
226 00:27:13.810 ⇒ 00:27:19.369 Uttam Kumaran: I think. The other thing is, you know, sometimes these pictures are small, so I wonder if we should add, like a zoom
227 00:27:19.560 ⇒ 00:27:23.390 Uttam Kumaran: you could click to zoom, or something like I don’t know if you can do that in web flow.
228 00:27:24.710 ⇒ 00:27:27.580 Nicolas Sucari: I’m not sure. But yeah, I think we can.
229 00:27:27.830 ⇒ 00:27:29.120 Nicolas Sucari: We can take a look.
230 00:27:29.320 ⇒ 00:27:35.999 Nicolas Sucari: because this is all of the content that we have there the images and the text is coming from the same component.
231 00:27:36.672 ⇒ 00:27:39.699 Nicolas Sucari: So yeah, I don’t know if we can like add
232 00:27:39.820 ⇒ 00:27:48.430 Nicolas Sucari: like different controls for the images that we have in that field. But yeah, maybe we can ask. Jp, maybe he knows a way doing that.
233 00:27:48.850 ⇒ 00:27:53.900 Uttam Kumaran: And I think the only other thing Nico, is. I don’t know how important it is for us to have
234 00:27:54.090 ⇒ 00:27:55.500 Uttam Kumaran: Beehive
235 00:27:55.990 ⇒ 00:27:58.060 Uttam Kumaran: go directly here.
236 00:27:58.810 ⇒ 00:28:15.000 Uttam Kumaran: I’m trying to think like, maybe it’s best to do both of them like separately, because illustrations. And now that we have 2 different formats, I’m worried that when Beehive sends it here, it’s gonna be like, we’re basically gonna have to spend another hour on formatting. So I think maybe
237 00:28:16.030 ⇒ 00:28:18.439 Uttam Kumaran: post it on the website. First, st
238 00:28:18.940 ⇒ 00:28:20.440 Uttam Kumaran: then write the email
239 00:28:21.350 ⇒ 00:28:22.759 Uttam Kumaran: and send the email.
240 00:28:23.050 ⇒ 00:28:25.780 Uttam Kumaran: And then, like, that’s our.
241 00:28:26.490 ⇒ 00:28:41.970 Nicolas Sucari: I think that’s yeah. That’s gonna be useful. And then we can, we can like spend more time doing it here on web, on workflow and to the website. And then we decide which blog post we send through Behive to the newsletter or through email. Right?
242 00:28:41.990 ⇒ 00:28:51.709 Nicolas Sucari: Like on the website, we can. We can publish whatever we want? I think. And the hive, we can be more like, yeah, we can select specific blog posts to send
243 00:28:51.910 ⇒ 00:28:53.709 Nicolas Sucari: each week, maybe
244 00:28:53.970 ⇒ 00:28:58.049 Nicolas Sucari: as as a newsletter. So yeah, maybe we can. Yeah.
245 00:28:59.240 ⇒ 00:29:02.260 Nicolas Sucari: get rid of that integration between behave.
246 00:29:02.500 ⇒ 00:29:04.049 Uttam Kumaran: Is that on Zapier? Or what is that.
247 00:29:05.770 ⇒ 00:29:09.760 Nicolas Sucari: I think it’s sappier. Yes, but I’m not sure.
248 00:29:10.303 ⇒ 00:29:12.239 Nicolas Sucari: I’m gonna ask Jv.
249 00:29:12.280 ⇒ 00:29:13.289 Nicolas Sucari: let me go.
250 00:29:14.760 ⇒ 00:29:17.549 Nicolas Sucari: I don’t know who worked on that one. But
251 00:29:18.020 ⇒ 00:29:20.089 Nicolas Sucari: yeah, it shouldn’t be so difficult to
252 00:29:20.940 ⇒ 00:29:22.759 Nicolas Sucari: to get rid of that integration.
253 00:29:23.170 ⇒ 00:29:24.299 Nicolas Sucari: Let me check.
254 00:29:25.880 ⇒ 00:29:27.819 Nicolas Sucari: I think it’s up here. Yeah.
255 00:29:29.240 ⇒ 00:29:35.950 Uttam Kumaran: And then and I just saw your note about beehive. So maybe we can check that out now while we’re on the call.
256 00:29:39.770 ⇒ 00:29:40.689 Anne N: I have. Yep.
257 00:29:41.170 ⇒ 00:29:43.850 Anne N: So I applied the version 2.
258 00:29:50.770 ⇒ 00:29:54.100 Nicolas Sucari: You need to go to posts. Now go to post.
259 00:29:54.780 ⇒ 00:29:59.980 Nicolas Sucari: and if you click on the arrow that’s next to start writing on the top right.
260 00:30:00.930 ⇒ 00:30:01.470 Uttam Kumaran: Oh, sorry!
261 00:30:01.470 ⇒ 00:30:04.592 Nicolas Sucari: Did you? Did you create it as a template?
262 00:30:05.550 ⇒ 00:30:06.900 Nicolas Sucari: use template? Yeah.
263 00:30:08.930 ⇒ 00:30:09.910 Nicolas Sucari: Oh, no.
264 00:30:10.330 ⇒ 00:30:10.800 Uttam Kumaran: Think it’s.
265 00:30:10.800 ⇒ 00:30:12.650 Anne N: It’s in.
266 00:30:12.650 ⇒ 00:30:13.539 Nicolas Sucari: How did you create.
267 00:30:13.540 ⇒ 00:30:14.280 Anne N: Sign.
268 00:30:14.965 ⇒ 00:30:15.240 Nicolas Sucari: Okay.
269 00:30:15.240 ⇒ 00:30:16.340 Anne N: Better builder.
270 00:30:17.310 ⇒ 00:30:18.050 Nicolas Sucari: Nice.
271 00:30:21.500 ⇒ 00:30:23.800 Uttam Kumaran: I think this is fine. I mean, we only have one
272 00:30:24.210 ⇒ 00:30:25.490 Uttam Kumaran: yeah sort of
273 00:30:26.480 ⇒ 00:30:31.599 Uttam Kumaran: thing right now. So as soon as we have like mult we want to have, like a short or long, or
274 00:30:32.230 ⇒ 00:30:34.790 Uttam Kumaran: something else, we can have multiple templates.
275 00:30:35.303 ⇒ 00:30:37.069 Uttam Kumaran: But I think this is.
276 00:30:37.200 ⇒ 00:30:41.940 Uttam Kumaran: I think this is great. I think the different. The nice thing is, we have a lot of components to work with.
277 00:30:41.940 ⇒ 00:30:42.670 Nicolas Sucari: Yeah.
278 00:30:43.217 ⇒ 00:30:46.500 Uttam Kumaran: Like. We have quotes images, links.
279 00:30:47.680 ⇒ 00:30:55.090 Uttam Kumaran: buttons, all the social images. So I think, Ryan, this gives you a ton of stuff to work with. Basically.
280 00:30:55.515 ⇒ 00:31:07.749 Uttam Kumaran: so ideally, what we’re gonna have is, I mean, the nice thing is we’re now gonna have like A, I’ll actually show you kind of what I’m working on in terms of. Let’s just finish this, and I’ll show you one more thing before we hop.
281 00:31:08.207 ⇒ 00:31:11.162 Uttam Kumaran: So I think this is great. Yeah, the only thing is, I shared.
282 00:31:11.930 ⇒ 00:31:21.647 Uttam Kumaran: I shared one example in slack the other day yesterday, which is like they had a they had a nice poll and all this stuff. So there’s interesting things we could do to get engagement from folks.
283 00:31:22.607 ⇒ 00:31:29.590 Uttam Kumaran: Which is really nice. Let me even show, because I I’ll I’ll just share that because I liked how it looked.
284 00:31:35.917 ⇒ 00:31:39.109 Anne N: I’ll check that Newsletter builder, cause I think.
285 00:31:39.790 ⇒ 00:31:40.870 Anne N: for that.
286 00:31:40.890 ⇒ 00:31:45.940 Anne N: We think I think I should have a rainforge logo
287 00:31:46.050 ⇒ 00:31:48.420 Anne N: at the top or at the bottom, so.
288 00:31:50.380 ⇒ 00:31:51.480 Uttam Kumaran: Yeah. So if you look at
289 00:31:52.320 ⇒ 00:31:56.574 Uttam Kumaran: yeah, if you look at this one so pretty clean.
290 00:31:58.560 ⇒ 00:32:04.649 Uttam Kumaran: I really love like some of these sorts of designs, and like this sort of like sectioning.
291 00:32:07.530 ⇒ 00:32:13.621 Uttam Kumaran: And then, of course, this is more of like this is a newsletter product, a specific city.
292 00:32:14.080 ⇒ 00:32:18.940 Uttam Kumaran: but I I like some of these, and then they have these nice polls.
293 00:32:20.415 ⇒ 00:32:22.894 Uttam Kumaran: It’s a quick way for people to engage, and
294 00:32:24.120 ⇒ 00:32:25.919 Uttam Kumaran: things like that
295 00:32:27.020 ⇒ 00:32:30.430 Uttam Kumaran: so and all this is on beehive, like, I think this is the
296 00:32:31.520 ⇒ 00:32:34.480 Uttam Kumaran: yeah. This is the CEO behind who reposted this. So
297 00:32:36.030 ⇒ 00:32:37.170 Uttam Kumaran: it’s really cool.
298 00:32:44.195 ⇒ 00:32:46.264 Uttam Kumaran: The thing is, this guy used to
299 00:32:46.970 ⇒ 00:33:05.770 Uttam Kumaran: used to run axios newsletters, which is like a huge newsletter company. So not surprised. But yeah, I mean again. It’s nice that we’re on a platform that we can do all those types of things. I want us to try to to like kind of push the boundaries on this. And you know again, just like I said.
300 00:33:05.910 ⇒ 00:33:11.070 Uttam Kumaran: on every piece of content we do. We want to have, like a high, a very high design standard.
301 00:33:11.240 ⇒ 00:33:13.969 Uttam Kumaran: And so like, it’s gonna be awesome for us to
302 00:33:14.040 ⇒ 00:33:18.850 Uttam Kumaran: have the best designed newsletter, you know, and as a data company.
303 00:33:18.900 ⇒ 00:33:23.050 Uttam Kumaran: And I already. Again, I think the stuff we put out on the blog this week
304 00:33:23.360 ⇒ 00:33:34.819 Uttam Kumaran: is like, basically we’re at the top for illustrations. I think my job is to kind of provide Anne and Ryan with more stuff about the kind of illustrations that we’re looking for.
305 00:33:35.423 ⇒ 00:33:44.630 Uttam Kumaran: The other thing that I’m gonna show here. Is a little bit about how I’m planning on sort of tracking metrics across everything.
306 00:33:45.465 ⇒ 00:33:48.864 Uttam Kumaran: And I I need to. I wanna add
307 00:33:49.830 ⇒ 00:33:51.479 Uttam Kumaran: But the newsletter here.
308 00:33:54.280 ⇒ 00:33:56.420 Uttam Kumaran: But basically what we
309 00:33:56.460 ⇒ 00:34:17.239 Uttam Kumaran: we are a data company. So we’re gonna measure how we are doing across all these things. The nice thing is, Ryan, I know you’re super data driven. And you know, of course, like everybody else on the team is. So we’re gonna start this by just looking at for the month. How do we do right? Last month was probably the 1st month where we did. We did anything.
310 00:34:17.380 ⇒ 00:34:19.959 Uttam Kumaran: and I still think we did a really great job like
311 00:34:20.199 ⇒ 00:34:34.799 Uttam Kumaran: on my twitter. We got like 20,000 impressions on Linkedin. We got a bunch of stuff. So just wanna see what those numbers are. And then that way, we can see that growing. And this is gonna help for 2 things. One, it’s
312 00:34:34.810 ⇒ 00:34:38.920 Uttam Kumaran: I’m not. I’m the biggest thing that’s important to us.
313 00:34:38.960 ⇒ 00:34:44.910 Uttam Kumaran: A. After all, things said and done is this metric leads books? Right?
314 00:34:45.350 ⇒ 00:34:54.229 Uttam Kumaran: So we wanna know that people are gaining interest from a piece of content or something we’ve done, and then booking time with us.
315 00:34:54.239 ⇒ 00:35:06.599 Uttam Kumaran: However, in order to understand the components of that, we need to make sure that we’re posting. They’re getting views. They’re getting likes. And if there there may not be a goal, for example, our stuff may not get a lot of likes. But maybe it gets a lot of views.
316 00:35:06.670 ⇒ 00:35:09.080 Uttam Kumaran: and we still see leads right? So
317 00:35:09.150 ⇒ 00:35:31.390 Uttam Kumaran: some of these, the main metrics that I’m going to be looking at are going to be that we’re consistently sending emails. We’re consistently posting things. We’re consistently posting things on Linkedin, and that we’re looking at leads right? I think what I’ll leave it to Ryan and to for Roy and for other folks to figure out is like, what are the components right like?
318 00:35:31.480 ⇒ 00:35:39.370 Uttam Kumaran: What’s our click through rate from page views to meetings, book clicks to meetings booked and everything. I want to make sure we start 1st with being consistent.
319 00:35:39.440 ⇒ 00:35:49.149 Uttam Kumaran: Right? W. Nothing is gonna happen for us until we’re just consistently on a weekly or a few times a week pushing content out. And I think we’re getting very close to that.
320 00:35:49.466 ⇒ 00:36:04.910 Uttam Kumaran: So that is lovely. And then we’re gonna start to see that the impressions will naturally go up. I mean, Ryan. I’m I’m basically saying what you already know. But as the we become more consistent, the algorithm will start to favor us, and then we rely on the quality of our content right?
321 00:36:05.182 ⇒ 00:36:19.889 Uttam Kumaran: The better the quality of our average piece of content, the higher signal it is. And one of the things that I really think about when we write content is is saying the quiet part out loud, and that’s something that I’ve been I’ve been reading a little bit about, was, it’s like, what?
322 00:36:19.890 ⇒ 00:36:47.950 Uttam Kumaran: What are, what are the people that you read or you follow? What do you like about them in business is for me. It’s the folks that say the thing that everybody’s thinking. But like has not been said before. And in data, I think we’re going to start to do more of that right. And so that’s going to be the balance between me and Ryan is going to be me recording a lot of stuff, and then, seeing how it comes out in the blog, and then kind of having that back and forth process. Because I’m going to be biased towards like very technical, like, exactly what we need.
323 00:36:47.990 ⇒ 00:36:56.720 Uttam Kumaran: Ryan is gonna be biased towards. Okay, what is this? Is this something that people can even understand and like and like click on and interested in, and then we’ll land somewhere in the middle.
324 00:36:57.072 ⇒ 00:37:06.150 Uttam Kumaran: So I’m gonna sort tracking, I think, for this month I’m just gonna probably once a week or so just like update numbers here, and I’ll share this in slack
325 00:37:06.473 ⇒ 00:37:23.179 Uttam Kumaran: and then again, as we meet every week on Fridays, I think it’s good just to look at how we’re doing. And just to see these things go up. The last thing I’ll say is as a company. This is what I want to share externally, when we look to hire people when we look to grow our business.
326 00:37:24.360 ⇒ 00:37:28.919 Uttam Kumaran: this is what’s gonna show that we’re really on a growth trajectory. And we really care about marketing.
327 00:37:30.610 ⇒ 00:37:34.800 Uttam Kumaran: And so I’m super excited for this very simple framework, just like
328 00:37:34.940 ⇒ 00:37:38.649 Uttam Kumaran: what are the numbers. And then we can discuss right? So
329 00:37:42.590 ⇒ 00:37:43.500 Uttam Kumaran: cool.
330 00:37:43.780 ⇒ 00:37:53.599 Uttam Kumaran: Okay, anything else, Nico, before you join, we just confirmed. We’re just gonna plan one article for next week, and then we also are planning one following week
331 00:37:53.630 ⇒ 00:37:58.630 Uttam Kumaran: that we’re gonna work on all the illustrations this week ideally, so that we get one week ahead.
332 00:37:58.760 ⇒ 00:38:06.149 Uttam Kumaran: And then that way. By the time I come back, and hopefully, if I get some free time I’ll I’ll be recording some more stuff when I’m
333 00:38:06.170 ⇒ 00:38:19.290 Uttam Kumaran: when I’m there, I’ll we’ll be at least one week ahead on blogs that way. It gives an a lot of time to work on illustrations. It gives Ryan a lot of time to craft the message right and get it reviewed by everybody on the team.
334 00:38:19.740 ⇒ 00:38:23.149 Uttam Kumaran: And then we’ll just buy ourselves one more week. So.
335 00:38:24.040 ⇒ 00:38:29.040 Nicolas Sucari: Excellent. Okay, yeah, do we have the blog post that we’re gonna work for next week?
336 00:38:29.330 ⇒ 00:38:29.640 Uttam Kumaran: Yeah.
337 00:38:29.640 ⇒ 00:38:30.840 Nicolas Sucari: Title, or anything.
338 00:38:30.840 ⇒ 00:38:53.289 Uttam Kumaran: Yeah, in notion. The 1st one is gonna be there’s a blog about how we save clients money that I wrote. I wrote a little bit about. And then there’s a blog about there. 5 train did a study about like how poor data quality leads to a lot of losses. And then I’m gonna record a little bit about that, and then we’ll kind of we can post that and tag them and stuff like that.
339 00:38:54.220 ⇒ 00:39:01.890 Nicolas Sucari: Excellent. Okay. And all of the blog posts should go live with the Linkedin and Instagram content right.
340 00:39:02.470 ⇒ 00:39:11.165 Uttam Kumaran: That’s correct. Yeah. So we’re gonna have a carousel. We’re gonna have the illustration for the log, and then we’ll have the newsletter and then.
341 00:39:11.800 ⇒ 00:39:12.419 Uttam Kumaran: you know, linked.
342 00:39:12.420 ⇒ 00:39:17.499 Nicolas Sucari: And after that, yeah, Twitter, once we have the blog post ready, we publish on Twitter, too. Yeah.
343 00:39:18.030 ⇒ 00:39:27.319 Uttam Kumaran: Yeah. And I think maybe, Ryan, the one thing that maybe I’ll leave you to Ryan starting to work on video. Oh, I guess the other thing I’ll share is we we have like 6 o’clock running
344 00:39:28.300 ⇒ 00:39:29.420 Uttam Kumaran: nice.
345 00:39:29.540 ⇒ 00:39:33.330 Uttam Kumaran: which is great. We I did. I don’t think this may have been before
346 00:39:33.780 ⇒ 00:39:51.760 Uttam Kumaran: you join Nico? I don’t know if you were here, but I gave a talk about. I think you were on this. Maybe I gave a talk about how we do github workflows. Basically, I gave a talk to like an external community about this. And I just got the video back. So we like cut it up and put it on there.
347 00:39:52.088 ⇒ 00:40:01.969 Uttam Kumaran: So I think we’re gonna find a way to get consistent here as well on on Tiktok and also on Instagram. So, Ryan, I think maybe next week think about like.
348 00:40:02.140 ⇒ 00:40:07.230 Uttam Kumaran: maybe for the articles like, maybe it’s helpful if we record, like
349 00:40:07.730 ⇒ 00:40:09.549 Uttam Kumaran: 5, 10 min
350 00:40:09.570 ⇒ 00:40:13.700 Uttam Kumaran: of us discussing it and something you can clip from there and put it up.
351 00:40:15.220 ⇒ 00:40:20.220 Uttam Kumaran: I’m trying to see how cause I’m, not like, I can go on more podcasts and things like that. I just.
352 00:40:20.330 ⇒ 00:40:24.859 Uttam Kumaran: I’m like very low on time right now. So I want to find ways where we can naturally
353 00:40:25.050 ⇒ 00:40:33.681 Uttam Kumaran: repurpose some of that content like I can just me and Nico can sit on a zoom and talk, talk about it. And we can just basically cut that up and
354 00:40:34.300 ⇒ 00:40:40.220 Uttam Kumaran: like Nico can record his side. I can record my side. We can be on zoom, and then we can hand that to you to like. Clip up.
355 00:40:40.500 ⇒ 00:40:50.670 Uttam Kumaran: And maybe we do that for every blog post, or something like, because one of the things I was thinking about is like as part of. We. We release a blog post, it’d be nice to be like, here’s like, actually like how we feel.
356 00:40:50.710 ⇒ 00:40:56.209 Uttam Kumaran: And we have a discussion about it. Maybe that’s just like 5, 10 min, and then we can hand it to you to like
357 00:40:56.460 ⇒ 00:40:59.009 Uttam Kumaran: if there’s anything there worth posting, you know.
358 00:40:59.350 ⇒ 00:41:01.509 Ryan Brosas: Yeah, that’s really ideal.
359 00:41:02.200 ⇒ 00:41:15.490 Ryan Brosas: or I can make that as a content. And I can also like repurpose it for for for Tiktok and Instagram, and I think that’s really a really good source of content.
360 00:41:16.950 ⇒ 00:41:17.399 Uttam Kumaran: Yeah.
361 00:41:18.990 ⇒ 00:41:23.079 Uttam Kumaran: great. Okay? So let’s plan on. Let’s let’s think about something like that when I’m back.
362 00:41:23.725 ⇒ 00:41:24.985 Uttam Kumaran: And then we also
363 00:41:25.360 ⇒ 00:41:28.829 Uttam Kumaran: we also have our Instagram going here, which is great.
364 00:41:31.140 ⇒ 00:41:31.840 Nicolas Sucari: Nice.
365 00:41:34.280 ⇒ 00:41:37.873 Uttam Kumaran: Yeah. And and look on these, we’re we’re never going to.
366 00:41:39.010 ⇒ 00:41:42.770 Uttam Kumaran: I don’t know. It’s this is these are not gonna be massive accounts.
367 00:41:42.840 ⇒ 00:41:45.779 Uttam Kumaran: And we’re not looking for like
368 00:41:46.220 ⇒ 00:41:58.650 Uttam Kumaran: we’re, I mean, ideally, we we get a lot of like comments of that. But what the biggest thing is like when you search brain forge, I want to give people the ability to dive into like 50 things right?
369 00:41:58.680 ⇒ 00:42:12.140 Uttam Kumaran: Like when they start to learn about us. And they’re like, I want to learn about this company. I want them to be able to go to Linkedin Twitter, Instagram wherever they are they find us, and they, they can deep dive into what we do. And that’s the biggest thing right like. And so
370 00:42:12.760 ⇒ 00:42:16.128 Uttam Kumaran: basically, it’s like finding out like when we search. When you search
371 00:42:16.810 ⇒ 00:42:19.130 Uttam Kumaran: when you search brain forge on Google.
372 00:42:19.200 ⇒ 00:42:41.132 Uttam Kumaran: right? Like what comes up. And this is something we can also try to look up right. So still, like we have something about the business. I mean, this is this is because I have the business account. But you could see there’s we have our things. Number 2 or number 3. There’s a couple of other things. So we’ll also start to look at SEO later down the line. Once we have all of our website stuff ready?
373 00:42:41.810 ⇒ 00:42:45.100 Uttam Kumaran: But even if I type in Brainforge data.
374 00:42:46.870 ⇒ 00:42:48.019 Nicolas Sucari: Number one, yeah, okay.
375 00:42:48.020 ⇒ 00:42:51.189 Uttam Kumaran: Yeah, we’re number one, number 2, number 3.
376 00:42:51.490 ⇒ 00:42:53.370 Uttam Kumaran: We got the crunch base.
377 00:42:54.110 ⇒ 00:43:00.900 Nicolas Sucari: Yeah, there are different ways on trying to work on this indexing for Google, so that we can appear like
378 00:43:00.970 ⇒ 00:43:02.070 Nicolas Sucari: on the top.
379 00:43:02.661 ⇒ 00:43:05.310 Nicolas Sucari: But yeah, it’s mainly CEO stuff.
380 00:43:05.610 ⇒ 00:43:08.729 Uttam Kumaran: Yeah. So we’ll work on that, too. So
381 00:43:11.790 ⇒ 00:43:12.630 Uttam Kumaran: cool.
382 00:43:13.380 ⇒ 00:43:17.100 Uttam Kumaran: okay, guys, anything else to chat about today.
383 00:43:20.590 ⇒ 00:43:21.370 Nicolas Sucari: Think so.
384 00:43:22.970 ⇒ 00:43:23.700 Uttam Kumaran: Okay.
385 00:43:23.700 ⇒ 00:43:29.279 Nicolas Sucari: I like, I, I really like the blog posts and the new images, and
386 00:43:29.520 ⇒ 00:43:31.380 Nicolas Sucari: yeah, all of those
387 00:43:31.910 ⇒ 00:43:33.500 Nicolas Sucari: they are looking nice.
388 00:43:33.500 ⇒ 00:43:34.220 Uttam Kumaran: Yeah.
389 00:43:34.220 ⇒ 00:43:36.589 Nicolas Sucari: I think we’re doing a good job. Yeah.
390 00:43:38.040 ⇒ 00:43:39.130 Nicolas Sucari: really nice.
391 00:43:40.000 ⇒ 00:43:43.370 Nicolas Sucari: So let’s keep doing it. I think it’s it’s gonna
392 00:43:43.470 ⇒ 00:43:44.756 Nicolas Sucari: make us
393 00:43:45.460 ⇒ 00:43:50.649 Nicolas Sucari: show other people that we are really good on content to, not only on the data side.
394 00:43:50.910 ⇒ 00:43:58.010 Uttam Kumaran: Yeah. And I told you guys in in data and in technology, people really like, it’s everything is so ugly
395 00:43:58.070 ⇒ 00:44:00.959 Uttam Kumaran: and so technical
396 00:44:01.070 ⇒ 00:44:10.150 Uttam Kumaran: that our ability to make more accessible and to make things beautiful is gonna really really matter. Like, I have a, I have a strong feeling about that.
397 00:44:10.240 ⇒ 00:44:13.750 Uttam Kumaran: And I wanted that to make that a reality since we started.
398 00:44:14.178 ⇒ 00:44:17.109 Uttam Kumaran: And I’m telling you it’s gonna attract.
399 00:44:17.510 ⇒ 00:44:32.469 Uttam Kumaran: As soon as you see something that’s captivating, whether visual or reading. We want to give people many ways to interact with us. This is something that we’re doing uniquely, that no other firm is doing sales and marketing in consulting is the last thing that people do.
400 00:44:32.470 ⇒ 00:44:32.920 Nicolas Sucari: Yeah.
401 00:44:32.920 ⇒ 00:44:42.359 Uttam Kumaran: Marketing in particular. It’s the thing that it’s the thing that typically people leave for the end. Nobody cares about. They just hire someone on marketing. They’re like, Go market
402 00:44:42.400 ⇒ 00:44:53.650 Uttam Kumaran: right? That’s not how we’re gonna do this here like. That’s why we have these meetings twice a week where, like we all are contributing because it’s it’s 1 of the core things of the business, not like a side
403 00:44:53.690 ⇒ 00:45:02.809 Uttam Kumaran: activity. It’s like this is the way we’re going to continue to bring in business. And so I’m super committed to it. And like
404 00:45:02.920 ⇒ 00:45:16.619 Uttam Kumaran: again, like we’re we’re gonna start to build up our own processes, our own brand books. When people partner with us, they’re gonna be able to be proud to to announce that there’s all these things that that will happen. So I’m glad we’re making the investment. Finally.
405 00:45:19.420 ⇒ 00:45:20.150 Nicolas Sucari: Nice.
406 00:45:20.950 ⇒ 00:45:29.230 Uttam Kumaran: Cool. Okay, guys. Well, let’s let’s chat in the in the team meeting in a bit. And then yeah, we can chat on slack.
407 00:45:30.800 ⇒ 00:45:32.100 Anne N: Yeah, thank, you.
408 00:45:32.570 ⇒ 00:45:33.070 Uttam Kumaran: Thanks guys.
409 00:45:33.070 ⇒ 00:45:34.330 Nicolas Sucari: Thank you. Guys. Bye-bye.
410 00:45:34.330 ⇒ 00:45:35.100 Anne N: Bye.