Meeting Title: Web-Copy Date: 2024-09-20 Meeting participants: Ryan Brosas, Nicolas Sucari, Uttam Kumaran


WEBVTT

1 00:00:11.030 00:00:11.690 Ryan Brosas: Hello!

2 00:00:27.320 00:00:27.860 Ryan Brosas: Hello!

3 00:00:31.550 00:00:32.360 Uttam Kumaran: Hey, Ryan.

4 00:00:32.870 00:00:33.876 Ryan Brosas: Hello, Tom!

5 00:00:34.880 00:00:35.689 Uttam Kumaran: How are you?

6 00:00:35.930 00:00:39.010 Ryan Brosas: I’m doing fine. Thank you for asking. How about you?

7 00:00:39.660 00:00:41.979 Uttam Kumaran: No? Then why don’t you think about the meeting earlier.

8 00:00:43.860 00:00:44.470 Ryan Brosas: Sorry.

9 00:00:45.070 00:00:47.729 Uttam Kumaran: What did you think about the what did you think about the meeting earlier?

10 00:00:48.490 00:01:03.990 Ryan Brosas: Oh, yeah, it’s quite good. Well, there’s a lot of terms that I don’t know. But you know it’s really excited me to work with those, you know. New stuff to learn more or to learn new stuff.

11 00:01:05.293 00:01:09.839 Ryan Brosas: Yeah, I’m really looking forward for for those you know. Meetings.

12 00:01:12.620 00:01:17.030 Uttam Kumaran: Okay, cool, great. So today, I just wanted to, you know, walk through the website, copy.

13 00:01:18.820 00:01:19.870 Uttam Kumaran: maybe

14 00:01:20.780 00:01:23.580 Uttam Kumaran: we can all pull up the figma.

15 00:01:23.610 00:01:25.690 Uttam Kumaran: and kind of like walk through it.

16 00:01:27.380 00:01:29.209 Uttam Kumaran: so do you have access to that.

17 00:01:30.740 00:01:32.130 Ryan Brosas: Now, let’s see.

18 00:01:33.850 00:01:34.220 Ryan Brosas: But.

19 00:01:34.590 00:01:35.630 Nicolas Sucari: Hi guys.

20 00:01:37.030 00:01:37.940 Ryan Brosas: Hi.

21 00:01:40.020 00:01:40.680 Ryan Brosas: okay.

22 00:01:40.680 00:01:41.370 Nicolas Sucari: We’re sorry for.

23 00:01:41.370 00:01:41.990 Uttam Kumaran: Thank you.

24 00:01:41.990 00:01:46.619 Nicolas Sucari: Coming in 2 min late. I was reading that article that Pat sent.

25 00:01:49.530 00:01:50.140 Ryan Brosas: I.

26 00:01:50.140 00:01:50.980 Nicolas Sucari: I don’t.

27 00:01:51.260 00:01:57.799 Ryan Brosas: I think I don’t have the the updated website. I only have the.

28 00:01:59.232 00:02:04.240 Nicolas Sucari: I can see you there. Let me show you the link, maybe during the wrong link.

29 00:02:04.950 00:02:05.460 Nicolas Sucari: Yeah.

30 00:02:06.848 00:02:09.560 Nicolas Sucari: Let me show I’m here on the chat.

31 00:02:11.630 00:02:12.740 Ryan Brosas: Thank you.

32 00:02:18.730 00:02:22.030 Nicolas Sucari: You’re you’re autumn. You’re in Figma, too, or not. Yes.

33 00:02:22.030 00:02:22.799 Ryan Brosas: Yes, I’m here.

34 00:02:22.800 00:02:23.370 Uttam Kumaran: In there.

35 00:02:24.860 00:02:26.510 Nicolas Sucari: I can see you there so.

36 00:02:26.510 00:02:28.419 Uttam Kumaran: Pulling it. Oh, I’m in the I’m in the.

37 00:02:28.420 00:02:29.010 Nicolas Sucari: Oh, man!

38 00:02:29.010 00:02:30.090 Uttam Kumaran: Documents, one.

39 00:02:30.840 00:02:35.659 Nicolas Sucari: So this is Ryan. This is the late latest one, the one that Anne showed today in the meeting.

40 00:02:35.660 00:02:36.390 Ryan Brosas: Yeah.

41 00:02:36.950 00:02:41.753 Ryan Brosas: Oh, I got disconnected. So I didn’t really saw the presentation.

42 00:02:42.510 00:02:44.409 Ryan Brosas: Okay, so yeah.

43 00:02:51.290 00:02:53.130 Nicolas Sucari: So I think, like the most

44 00:02:54.210 00:02:55.980 Nicolas Sucari: board and stuff is

45 00:02:56.310 00:02:57.640 Nicolas Sucari: 1st section.

46 00:02:58.870 00:03:09.760 Nicolas Sucari: I think this title is nice transforming product into actual line insights. But if there is anything more catchy or anything else, we can also try. And in the second one, too.

47 00:03:10.180 00:03:16.150 Nicolas Sucari: and then we need, like all of the content that we would like to add in this other section with the

48 00:03:16.940 00:03:18.599 Nicolas Sucari: with the key, like

49 00:03:19.000 00:03:20.180 Nicolas Sucari: matrix.

50 00:03:23.230 00:03:24.220 Uttam Kumaran: T.

51 00:03:25.000 00:03:25.450 Nicolas Sucari: So what?

52 00:03:25.450 00:03:25.840 Uttam Kumaran: Yeah.

53 00:03:25.840 00:03:26.460 Nicolas Sucari: What’s your age?

54 00:03:26.460 00:03:28.827 Uttam Kumaran: Raw data. Yeah, I

55 00:03:30.460 00:03:37.248 Uttam Kumaran: I like this again. It’s so it’s really data focused. It’s not focused on anything on the AI side, which is, I think is fine.

56 00:03:40.580 00:03:42.579 Uttam Kumaran: I mean, I don’t know. What do you think like?

57 00:03:43.200 00:03:46.279 Uttam Kumaran: Or Ryan? What do you think I mean? I think the biggest thing is like

58 00:03:46.970 00:03:54.719 Uttam Kumaran: this. Maybe we can try something that’s more about solving problems with data or.

59 00:03:55.020 00:03:58.747 Ryan Brosas: Yeah, I think. That’s that’s pretty much correct.

60 00:03:59.150 00:04:08.620 Ryan Brosas: approach here. Because when your when your lead is going to your website. Their thinking is what’s in it for them.

61 00:04:08.720 00:04:31.939 Ryan Brosas: And you know, transforming raw data into actionables inside, this is good. But I like the one that we have on our current website that we help companies save money, lower costs and make better decision with data that’s pretty much, you know of showing or telling them what we do and what’s in it for them.

62 00:04:32.320 00:04:32.960 Uttam Kumaran: Okay.

63 00:04:33.060 00:04:33.700 Uttam Kumaran: I’ll.

64 00:04:33.700 00:04:46.404 Ryan Brosas: And yeah, I, I think I really like this logo, this, this design. It’s pretty nice. And when it comes to user user experience. It’s really easy to navigate this, you know. To have. Like, you know.

65 00:04:47.510 00:05:01.257 Ryan Brosas: this is the current website thing we have you the the 2 point. O, okay. So I think, the one that we don’t have here is to like the credibility, I think.

66 00:05:01.790 00:05:07.679 Ryan Brosas: providing, like, you know, a testimonial, or, you know, a simple video testimonial or.

67 00:05:07.680 00:05:11.149 Uttam Kumaran: So let’s just let’s just yeah. Let’s just start from one by one, because.

68 00:05:11.150 00:05:12.269 Ryan Brosas: Yes, I don’t want to go through that.

69 00:05:12.270 00:05:13.660 Uttam Kumaran: Let’s just start one by one.

70 00:05:13.680 00:05:19.749 Uttam Kumaran: So if we talk about the the title here, so transforming raw data, you think we should change it to

71 00:05:19.890 00:05:22.370 Uttam Kumaran: something about save money.

72 00:05:22.440 00:05:23.830 Uttam Kumaran: lower costs

73 00:05:23.850 00:05:25.859 Uttam Kumaran: and make more decisions with data.

74 00:05:26.110 00:05:38.219 Ryan Brosas: Yes, because that’s a really resonate with the lead what you know when the when they visit with your website there that their mindset is going to how this

75 00:05:38.500 00:05:44.780 Ryan Brosas: particular service is going to help my business. So like, you know, just.

76 00:05:45.020 00:05:52.299 Ryan Brosas: you know, showing a statement that you know we help companies showing. You know, transformation result.

77 00:05:52.680 00:05:58.799 Ryan Brosas: And you know, you can combine with, you know, the data or something that is particular with the services.

78 00:05:59.910 00:06:00.930 Uttam Kumaran: So

79 00:06:02.410 00:06:06.269 Uttam Kumaran: I don’t want it to be like cause. That sentence I feel like is very long.

80 00:06:06.270 00:06:07.280 Ryan Brosas: Yeah, I’m prepared for you.

81 00:06:07.280 00:06:08.150 Uttam Kumaran: Think about.

82 00:06:08.580 00:06:12.149 Uttam Kumaran: So I’m trying to think about something that’s like a little bit more sharper.

83 00:06:16.240 00:06:20.739 Uttam Kumaran: let’s see, does Figma have AI like in it to ask questions or no.

84 00:06:22.380 00:06:24.100 Nicolas Sucari: I’m not sure then.

85 00:06:24.540 00:06:25.369 Nicolas Sucari: actually, but I don’t.

86 00:06:25.370 00:06:26.270 Uttam Kumaran: I mean, I can.

87 00:06:26.860 00:06:27.690 Uttam Kumaran: Okay.

88 00:06:30.958 00:06:41.940 Nicolas Sucari: No, I don’t think so. But I I was looking at. Where? Where do you have the documents for brainforge voice and and that stuff. It’s in notion.

89 00:06:43.253 00:06:44.429 Uttam Kumaran: Yes, it’s a notion.

90 00:06:45.780 00:06:47.470 Nicolas Sucari: And their sales. Maybe.

91 00:06:48.270 00:06:51.529 Uttam Kumaran: It’s all in the. It’s all in the documents, the sales materials.

92 00:06:51.780 00:06:52.710 Uttam Kumaran: Okay.

93 00:06:52.710 00:06:53.470 Nicolas Sucari: Excellent!

94 00:07:03.940 00:07:05.509 Nicolas Sucari: Brand voice! Here.

95 00:08:13.800 00:08:14.610 Uttam Kumaran: Okay.

96 00:08:34.860 00:08:36.760 Ryan Brosas: Okay. This 1, 2.

97 00:08:47.490 00:08:51.129 Uttam Kumaran: Yeah, let me just ask. Let me just work with Chat Wt, and see

98 00:08:51.240 00:08:53.870 Uttam Kumaran: we can have it. Kind of think about some stuff.

99 00:08:58.870 00:09:00.230 Ryan Brosas: Park. Nerd.

100 00:09:01.810 00:09:02.480 Ryan Brosas: yes.

101 00:09:09.450 00:09:10.310 Ryan Brosas: Oh.

102 00:09:27.430 00:09:30.849 Ryan Brosas: we’re with missing data again.

103 00:09:39.420 00:09:40.660 Ryan Brosas: Opportunity.

104 00:09:46.380 00:09:49.749 Nicolas Sucari: I have some options. Do you want me to send them through slack.

105 00:09:50.600 00:09:54.170 Uttam Kumaran: Yeah, let’s just put them in slack, and we can kind of like talk through it. Or

106 00:09:54.430 00:09:58.310 Uttam Kumaran: alright, I don’t know. Sure. Should we do it. Should we try to just brainstorm right in here like.

107 00:10:00.280 00:10:04.625 Ryan Brosas: I think we can send it to slap. Then we can. You know.

108 00:10:05.860 00:10:11.549 Ryan Brosas: I did. If what is the best fit for the this homepage?

109 00:10:13.720 00:10:14.410 Ryan Brosas: Okay.

110 00:10:15.490 00:10:17.040 Uttam Kumaran: Yeah. Start a thread in slack.

111 00:10:17.780 00:10:20.149 Uttam Kumaran: Let’s just do copy meeting thread. Maybe.

112 00:10:20.620 00:10:21.800 Ryan Brosas: Yeah, that’s

113 00:10:21.980 00:10:23.800 Ryan Brosas: it’s really helpful.

114 00:10:24.130 00:10:33.790 Ryan Brosas: They they can. You know. Send those those edition. If they have like any feedback. Regarding the copy.

115 00:10:33.790 00:10:34.250 Uttam Kumaran: You know.

116 00:10:34.250 00:10:36.580 Ryan Brosas: So I can, you know, assess that?

117 00:10:38.100 00:10:39.365 Ryan Brosas: also?

118 00:10:43.988 00:10:47.839 Ryan Brosas: just a question. So data, what particular like

119 00:10:47.870 00:11:01.680 Ryan Brosas: data? I think data is like, you know, getting more opportunity of business. That’s what I pertain like what it. That’s what I see when when you’re you’re offering your your services like your your.

120 00:11:01.720 00:11:06.237 Ryan Brosas: You’re getting more opportunity to businesses that you know.

121 00:11:07.274 00:11:23.580 Ryan Brosas: what they call this giving more or seeing what is what is lacking for businesses, I think. Never wait for like to this in the second slide. On what what do you call this? The reinforce make more decision and more, you know.

122 00:11:23.940 00:11:33.780 Ryan Brosas: Yes, that that one I think the the one that is in the I think it’s a text like Never wait for missing opportunity again.

123 00:11:33.810 00:11:35.660 Ryan Brosas: What do you think about that?

124 00:11:36.490 00:11:38.260 Uttam Kumaran: Where’s that? Oh.

125 00:11:38.260 00:11:40.740 Nicolas Sucari: The like. The small description here. Okay.

126 00:11:41.791 00:11:52.576 Ryan Brosas: Because what I see the like, what you in your services. I think you’re looking for additional opportunity for businesses. That’s what I see? If you

127 00:11:53.760 00:11:55.159 Ryan Brosas: what do you think guys.

128 00:11:56.310 00:11:59.600 Uttam Kumaran: Wait. So wait. But that’s what I’m saying. I wanna let’s just finish this top one up.

129 00:11:59.600 00:12:00.419 Ryan Brosas: I okay, I’ll see.

130 00:12:00.420 00:12:01.510 Uttam Kumaran: Before we move on.

131 00:12:01.560 00:12:07.469 Uttam Kumaran: Yeah. Cause again, I I just it’s gonna be hard for me to keep jumping around. Let’s just finish one by one.

132 00:12:07.680 00:12:12.650 Uttam Kumaran: So in terms of this top one, so I put some examples in slack

133 00:12:13.418 00:12:16.159 Uttam Kumaran: nico. You put some examples.

134 00:12:17.330 00:12:17.990 Nicolas Sucari: Yeah.

135 00:12:21.240 00:12:22.169 Uttam Kumaran: What do you think?

136 00:12:26.260 00:12:27.120 Ryan Brosas: Course.

137 00:12:48.110 00:12:48.870 Uttam Kumaran: I.

138 00:12:52.210 00:12:57.440 Ryan Brosas: I think, cut costs boost revenue and make data driven. Decision

139 00:12:57.820 00:13:07.285 Ryan Brosas: should be resonate more. Yes, this history should resonate, resonate more, and we can, you know, optimize it from here, like, you know?

140 00:13:08.700 00:13:09.550 Ryan Brosas: we can also.

141 00:13:09.550 00:13:14.239 Uttam Kumaran: I want to think about how this is gonna appear on the screen, because it’s a list of 3,

142 00:13:14.540 00:13:15.590 Uttam Kumaran: right?

143 00:13:15.870 00:13:18.569 Uttam Kumaran: So we are, we gonna have 3 lines?

144 00:13:19.077 00:13:21.750 Uttam Kumaran: Are we gonna put it all in one line.

145 00:13:25.770 00:13:29.399 Uttam Kumaran: or should we just look instead of doing 3? Should we try to do 2.

146 00:13:29.820 00:13:35.720 Ryan Brosas: Yeah, we can try it. 2 line. Because this is this 2 line is really, you know, it’s really good

147 00:13:44.210 00:13:47.119 Ryan Brosas: hope, save money and make smarter decision date.

148 00:13:53.890 00:13:54.750 Ryan Brosas: It’s.

149 00:14:00.050 00:14:05.129 Nicolas Sucari: So you, you are automatically using data in.

150 00:14:05.140 00:14:07.400 Nicolas Sucari: like, you want the word data there.

151 00:14:10.730 00:14:13.199 Nicolas Sucari: like, we, we need to have that word there. Right?

152 00:14:15.870 00:14:16.440 Nicolas Sucari: I think.

153 00:14:16.440 00:14:21.100 Uttam Kumaran: I think, for now I want to keep data. But I don’t know. I’d be open to seeing like

154 00:14:24.930 00:14:28.989 Uttam Kumaran: like, do you think that, do we? Wanna? We wanna do like 2 lines or 3 lines like.

155 00:14:32.160 00:14:35.040 Nicolas Sucari: I think 2 lines is okay. I mean.

156 00:14:35.330 00:14:40.049 Nicolas Sucari: if we what I was, my comment to for Anne

157 00:14:40.110 00:14:55.089 Nicolas Sucari: would be like when you present this in like your when she was presenting, you would see, like the 1st section, the green one. This with the video and the background that looked really nice, but nothing was inviting the user to scroll down right.

158 00:14:55.850 00:14:56.670 Uttam Kumaran: Yeah.

159 00:14:57.190 00:15:04.489 Nicolas Sucari: So I think we should keep 2 lines like we would try to figure out having a a catchphrase there for 2 lines

160 00:15:04.860 00:15:13.279 Nicolas Sucari: for moving up a little bit the trusted by Logos a little bit, and maybe add like a small arrow or something inviting the user.

161 00:15:13.280 00:15:14.260 Uttam Kumaran: Yeah. Scroll down.

162 00:15:15.120 00:15:15.750 Nicolas Sucari: Right?

163 00:15:16.330 00:15:17.389 Nicolas Sucari: Do you want me to comment.

164 00:15:17.390 00:15:18.160 Uttam Kumaran: Nothing up.

165 00:15:18.610 00:15:19.849 Uttam Kumaran: Yeah, let’s do that.

166 00:15:25.890 00:15:26.560 Nicolas Sucari: Yeah.

167 00:15:34.650 00:15:35.450 Ryan Brosas: Okay.

168 00:16:07.600 00:16:13.050 Uttam Kumaran: Ryan. What about something like this? Cut costs and and boost revenue with data driven insights.

169 00:16:13.840 00:16:16.589 Ryan Brosas: I think that’s good. Also.

170 00:16:18.180 00:16:19.270 Ryan Brosas: okay.

171 00:16:25.470 00:16:26.940 Ryan Brosas: data treatments.

172 00:16:38.880 00:16:40.579 Ryan Brosas: It’s good. It’s good.

173 00:16:49.030 00:16:49.780 Nicolas Sucari: Oh!

174 00:17:10.710 00:17:14.560 Uttam Kumaran: Okay, so we can have them try that like, do what do you think? Nico?

175 00:17:15.540 00:17:16.230 Nicolas Sucari: Yeah.

176 00:17:16.420 00:17:18.880 Nicolas Sucari: yeah, let’s try different ones. You know.

177 00:17:19.210 00:17:20.739 Nicolas Sucari: I kind of like

178 00:17:20.770 00:17:22.459 Nicolas Sucari: the one that we have.

179 00:17:23.060 00:17:23.510 Nicolas Sucari: Okay.

180 00:17:24.099 00:17:28.079 Nicolas Sucari: But yeah, I mean, we, we can try different ones and see which one.

181 00:17:28.500 00:17:30.520 Nicolas Sucari: and looks nicer or.

182 00:17:30.520 00:17:30.850 Uttam Kumaran: 2.

183 00:17:30.850 00:17:32.780 Nicolas Sucari: More catchy. Yeah.

184 00:17:32.900 00:17:40.130 Nicolas Sucari: I’m liking it. I mean, I, the one that I don’t like is the one below, because it says, make more decisions and more accurate decisions.

185 00:17:40.200 00:17:41.270 Nicolas Sucari: It’s like.

186 00:17:41.520 00:17:43.359 Nicolas Sucari: maybe the one

187 00:17:43.760 00:17:45.219 Nicolas Sucari: yeah, maybe the one below.

188 00:17:45.220 00:17:46.219 Uttam Kumaran: We can do.

189 00:17:46.610 00:17:49.750 Uttam Kumaran: So, yeah, maybe we can replace the one below with one of these.

190 00:17:50.420 00:17:59.139 Nicolas Sucari: Yeah, exactly, because what the one below is like, we’re showing what tools we’re using and what we are trying to do. But we’re not just

191 00:17:59.627 00:18:11.450 Nicolas Sucari: like making more accurate decisions or more decisions. We are kind of integrating all of the information we are creating. Like, yeah, I don’t know, optimizing your operations. That one is I I like.

192 00:18:11.450 00:18:11.970 Ryan Brosas: Yeah.

193 00:18:11.970 00:18:14.240 Nicolas Sucari: That section and.

194 00:18:14.240 00:18:14.700 Uttam Kumaran: So, then.

195 00:18:14.700 00:18:16.040 Nicolas Sucari: More cut costs.

196 00:18:16.600 00:18:16.950 Ryan Brosas: Can.

197 00:18:16.950 00:18:21.199 Uttam Kumaran: Yeah, so on on. So then, you want this section to be more about like

198 00:18:21.590 00:18:23.879 Uttam Kumaran: world-class tools, or

199 00:18:24.300 00:18:25.280 Uttam Kumaran: like.

200 00:18:25.280 00:18:36.599 Nicolas Sucari: Yeah, i i i won’t i i wouldn’t i i will not go like directly to tools. But I I would say something regarding like our operation. Right? I tried to

201 00:18:36.630 00:18:42.962 Nicolas Sucari: picture something. Try to yeah, ideate something or or a phrase that

202 00:18:43.570 00:18:47.200 Nicolas Sucari: shows, or that communicates a little bit that we work

203 00:18:47.210 00:18:54.670 Nicolas Sucari: with? That we try to optimize all of our processes and get to the, to the

204 00:18:54.850 00:18:57.949 Nicolas Sucari: accurate results. Or, yeah, I don’t know something like that.

205 00:19:02.020 00:19:07.690 Uttam Kumaran: So we want to talk more about like our process. No, no, I mean, Dude, this is not me, neither. This is what.

206 00:19:07.690 00:19:08.060 Nicolas Sucari: It doesn’t.

207 00:19:08.060 00:19:12.210 Uttam Kumaran: It’s gonna be challenging like this. Do you want to talk more about like the process

208 00:19:12.390 00:19:13.090 Uttam Kumaran: like.

209 00:19:13.090 00:19:18.760 Nicolas Sucari: Yeah, exactly. Because, we we don’t have another place where we are. Gonna talk about how we do things.

210 00:19:19.145 00:19:48.129 Nicolas Sucari: We then have like the case studies maybe, or the posts. But that’s a different thing. So we’re we’re talking about. The 1st section should be more of a catchy phrase or something that invites people to continue looking at. Right? So we need to get people in the in the website, read that 1st phrase and then scroll down and keep going, and the second one is kind of what we are doing or with what with which tools we are doing it. And then you got results.

211 00:19:48.230 00:19:51.630 Nicolas Sucari: So that’s kind of like the story that we need to tell right.

212 00:19:52.120 00:19:54.049 Uttam Kumaran: Yeah, no, you’re totally right.

213 00:19:55.490 00:19:59.129 Nicolas Sucari: And then we have the blog post and everything else bad.

214 00:19:59.420 00:20:01.829 Nicolas Sucari: like the 1st 3 things should be.

215 00:20:01.940 00:20:16.129 Nicolas Sucari: I I like that. They are pretty small on on content like it should be pretty straightforward. Read and scroll down, read and scroll down, and once you get to the results that should be like the most important one to to actual.

216 00:20:16.140 00:20:21.079 Nicolas Sucari: Yeah, try to convert something on there and then you have blog posts and everything else.

217 00:20:22.950 00:20:24.720 Uttam Kumaran: Yeah, this one could be like.

218 00:20:24.770 00:20:29.330 Uttam Kumaran: don’t waste time like reinventing your solution.

219 00:20:29.740 00:20:31.070 Uttam Kumaran: Something like that.

220 00:20:31.510 00:20:32.190 Nicolas Sucari: Yeah.

221 00:20:32.980 00:20:38.300 Uttam Kumaran: Let me. I’m I’m gonna just I’m gonna just put these comments in in Sigma. And then we can think about what I’m gonna do.

222 00:20:38.610 00:20:39.760 Uttam Kumaran: So yeah.

223 00:20:43.730 00:20:49.440 Nicolas Sucari: I don’t know what you think, Ryan, but when I go to like a website, I try to

224 00:20:49.840 00:20:50.820 Nicolas Sucari: like

225 00:20:51.820 00:20:54.739 Nicolas Sucari: like, see if I can follow the story of that.

226 00:20:54.740 00:20:55.180 Ryan Brosas: Yeah.

227 00:20:55.180 00:20:58.279 Nicolas Sucari: That company. What are they doing, and how they are doing it right.

228 00:20:58.440 00:20:58.810 Ryan Brosas: Yeah, yeah.

229 00:20:58.810 00:21:02.939 Nicolas Sucari: That’s what I try to think of. But that’s not right. Just let me know.

230 00:21:03.800 00:21:10.169 Uttam Kumaran: Ryan, can you see, like out of some any of the examples that I shared, or anything you know like? Do you have any good thoughts on like

231 00:21:10.250 00:21:11.790 Uttam Kumaran: what we could put here.

232 00:21:12.840 00:21:15.359 Ryan Brosas: On the second page, and the second.

233 00:21:15.360 00:21:16.590 Uttam Kumaran: Yeah, yeah.

234 00:21:19.190 00:21:23.231 Ryan Brosas: The thoughts that I said earlier is like, you know, as I said,

235 00:21:23.530 00:21:28.318 Ryan Brosas: And this is us. This is like the tools that as Nicola said.

236 00:21:29.040 00:21:50.639 Ryan Brosas: As as I said that you know your as I portray your company, as you know, you’re looking for more business opportunity, I think. To, you know, to showing like, you know, as I said, the the data replace data as opportunity. And you know, if you can. Portray like more of like the transformation.

237 00:21:51.500 00:21:51.930 Uttam Kumaran: Yeah.

238 00:21:51.930 00:21:52.560 Ryan Brosas: That’s that’s for me.

239 00:21:52.560 00:21:52.969 Uttam Kumaran: That’s what.

240 00:21:52.970 00:21:53.840 Ryan Brosas: But like.

241 00:21:54.300 00:21:59.009 Uttam Kumaran: I think like, that’s what we’re going to try to do here in this next section, right? Like, you see where my cursor is.

242 00:21:59.010 00:22:00.772 Ryan Brosas: Yeah, do we.

243 00:22:01.360 00:22:03.430 Uttam Kumaran: This is. That’s what we’re gonna do try to do here.

244 00:22:03.960 00:22:05.569 Uttam Kumaran: I’m thinking about this

245 00:22:05.690 00:22:06.590 Uttam Kumaran: like

246 00:22:06.840 00:22:12.599 Uttam Kumaran: this. So the the reason why I like to put these Logos is because all these companies are well known in my industry.

247 00:22:12.600 00:22:13.210 Ryan Brosas: Yeah.

248 00:22:13.890 00:22:15.900 Uttam Kumaran: So these are all very well known.

249 00:22:15.980 00:22:16.920 Uttam Kumaran: And

250 00:22:18.460 00:22:27.279 Uttam Kumaran: I want to rely like, you know, similar to the Ada process, right? Like I wanna it’s similar, like one on Checkout where you have the Amex logo. So you trust them.

251 00:22:27.280 00:22:28.000 Ryan Brosas: Yes, like.

252 00:22:28.000 00:22:32.350 Uttam Kumaran: Very similarly. Here, I want to put the logo so we can kind of gain from there

253 00:22:33.180 00:22:35.909 Uttam Kumaran: from their brand, you know. Trust.

254 00:22:36.730 00:22:46.230 Nicolas Sucari: Yeah, because this means that if we are using these tools, we are kind of validating that our process is using like the best tools that are around.

255 00:22:47.710 00:22:48.470 Nicolas Sucari: Yeah, exactly.

256 00:22:48.470 00:22:52.729 Uttam Kumaran: And like look, people will know tableau people know like Diesels. They don’t know.

257 00:22:52.730 00:22:53.300 Nicolas Sucari: Snowflake.

258 00:22:53.300 00:22:55.230 Uttam Kumaran: But I want to share that like we have.

259 00:22:55.440 00:22:57.080 Uttam Kumaran: That’s what we use, you know.

260 00:22:57.840 00:22:58.680 Uttam Kumaran: Yeah, simple.

261 00:23:01.930 00:23:11.616 Ryan Brosas: Okay, so let me check. So so if you want to like use their their like, their reputation, I think, like, you know

262 00:23:13.570 00:23:17.658 Ryan Brosas: How about like we incorporate that, you know.

263 00:23:18.810 00:23:22.889 Ryan Brosas: this, I’m I’m not sure but you know like

264 00:23:25.020 00:23:34.269 Ryan Brosas: processes that you know that is proven, or something that is, you know, that that can 10 times your your kind of result, that

265 00:23:34.610 00:23:35.300 Ryan Brosas: I

266 00:23:35.400 00:23:46.509 Ryan Brosas: that’s really much much that what I that I think right now is more likely a process that is proven more likely, that is, you know, trusted

267 00:23:47.061 00:23:48.308 Ryan Brosas: that is, you know.

268 00:23:49.110 00:23:50.050 Ryan Brosas: that it’s been used.

269 00:23:50.050 00:23:50.450 Uttam Kumaran: Yeah.

270 00:23:50.450 00:23:52.522 Ryan Brosas: A lot of companies.

271 00:23:54.200 00:24:03.679 Ryan Brosas: I’m not sure. But if if I I can, you know, think about it later, I will, you know, should you know some some ideas about this section?

272 00:24:04.076 00:24:29.380 Ryan Brosas: As I right now, all I think about is, you know, like it. Never up for for us for working with us. You’re not. You’re not going to miss, you know, opportunity, or you know, business opportunity and for this for operation, or like this process. I think more like a world class. Process that that is like proven by a lot of companies.

273 00:24:29.510 00:24:40.689 Ryan Brosas: That is much more where I’m going to think, or you know a process that 10 times your business operation cut, you know. Your costs.

274 00:24:41.264 00:24:44.410 Ryan Brosas: You know. Increasing your revenue.

275 00:24:44.870 00:24:45.560 Uttam Kumaran: Yeah, yeah.

276 00:24:45.560 00:24:56.069 Ryan Brosas: That, like those those result, I’m more likely. I’m a transformation guy. So I really like to think about more on on the transformation.

277 00:24:56.070 00:24:58.899 Uttam Kumaran: That’s why it’s like I want to put the transformation stuff.

278 00:24:58.900 00:24:59.550 Ryan Brosas: Yes.

279 00:24:59.550 00:25:00.290 Uttam Kumaran: Here.

280 00:25:00.290 00:25:00.700 Ryan Brosas: Yes.

281 00:25:00.700 00:25:08.480 Uttam Kumaran: And here and then like in the next 2 sections, right? So because the top section is just a hook. But I quickly want people to move, to see

282 00:25:08.500 00:25:10.960 Uttam Kumaran: like. And again, we can change these

283 00:25:11.300 00:25:35.050 Uttam Kumaran: the orderings of stuff. But I do like, because I want to have multiple sections. You want to have a hook. You want to build credibility right? And one way of building credibility and showing a process. And the tools we use is this, everybody will see this and say, these are all common tools like, for example, if these all said Figma like amplitude, this said like all these web tools, and you’d be like, cool. These guys know what they’re doing right? Like, I.

284 00:25:35.050 00:25:35.440 Ryan Brosas: I mean.

285 00:25:35.440 00:25:39.509 Uttam Kumaran: These tools, then. So that’s why I’m thinking here something like.

286 00:25:39.850 00:25:42.429 Uttam Kumaran: don’t waste your time reinventing it, or

287 00:25:42.570 00:25:46.380 Uttam Kumaran: see, I have this comment right here that you can see I put some stuff in there.

288 00:25:46.814 00:25:51.639 Uttam Kumaran: But I think something like that could be nice like. Don’t start from scratch.

289 00:25:51.720 00:25:54.310 Uttam Kumaran: And then I think, like, I wonder if it’s like

290 00:25:54.430 00:25:57.039 Uttam Kumaran: we need some. We need a call to action.

291 00:25:57.040 00:25:57.590 Ryan Brosas: Yeah, I called it.

292 00:25:57.590 00:25:58.350 Uttam Kumaran: Here.

293 00:25:59.780 00:26:00.770 Ryan Brosas: Renters, like.

294 00:26:00.770 00:26:02.839 Uttam Kumaran: Like so I don’t know, I think.

295 00:26:02.950 00:26:05.639 Uttam Kumaran: What what should we do in terms of a call to action

296 00:26:06.250 00:26:08.090 Uttam Kumaran: on on this section

297 00:26:09.410 00:26:12.880 Uttam Kumaran: like should we have like a book a call with us right there.

298 00:26:13.360 00:26:17.046 Ryan Brosas: Yeah, I think that that would be fit that would fit. You know.

299 00:26:17.680 00:26:22.250 Ryan Brosas: book, your your free call, or you know your consultation call

300 00:26:24.480 00:26:36.038 Ryan Brosas: don’t. I think that would be the best city for that deal. If you have, if you’re offering like a free call that would be awesome. But you know, if you have like

301 00:26:36.740 00:26:40.809 Ryan Brosas: you know other offer, you know. A booklet.

302 00:26:41.848 00:26:46.230 Ryan Brosas: That would be also Mars, also for the for Cta.

303 00:26:47.000 00:26:52.049 Uttam Kumaran: Okay, I think the only thing we can. I think we should just just do free consultation.

304 00:26:52.140 00:27:01.259 Uttam Kumaran: And because again, that’s what we do. And so let’s just do that. And then we don’t have any sort of other materials right now, that’s like, I think, gonna be

305 00:27:01.630 00:27:04.489 Uttam Kumaran: like a great offer. So let’s just do that book a free

306 00:27:05.170 00:27:05.700 Uttam Kumaran: license.

307 00:27:05.700 00:27:06.710 Ryan Brosas: Adaptation, for.

308 00:27:07.040 00:27:07.740 Uttam Kumaran: Yeah.

309 00:27:08.100 00:27:11.229 Uttam Kumaran: Book, a free consult. Now.

310 00:27:20.573 00:27:21.799 Uttam Kumaran: okay, great.

311 00:27:22.010 00:27:29.350 Uttam Kumaran: So in terms of who we are. So this is the section I think you want to focus on. So let’s think about like what we want to do here.

312 00:27:33.200 00:27:34.979 Uttam Kumaran: so this is where I think

313 00:27:35.010 00:27:37.020 Uttam Kumaran: I’m trying to think about like

314 00:27:37.240 00:27:39.949 Uttam Kumaran: how we can articulate the work

315 00:27:40.250 00:27:43.079 Uttam Kumaran: that we’ve done in terms of like action, right? Like

316 00:27:43.230 00:27:47.540 Uttam Kumaran: we don’t have like a so many clients to be like we’ve helped like hundreds of clients.

317 00:27:47.660 00:27:51.869 Uttam Kumaran: but like to take a take a look at I’m gonna send this in.

318 00:27:52.170 00:27:54.269 Uttam Kumaran: I’m going to send this in

319 00:27:56.020 00:27:58.010 Uttam Kumaran: slack, but take a look at

320 00:27:59.014 00:27:59.710 Uttam Kumaran: this

321 00:28:01.360 00:28:02.949 Uttam Kumaran: I just sent it in the thread.

322 00:28:13.950 00:28:14.949 Ryan Brosas: Yes, on it.

323 00:28:15.430 00:28:17.590 Ryan Brosas: 5 years for just.

324 00:28:18.430 00:28:19.559 Uttam Kumaran: I mean, like.

325 00:28:20.940 00:28:22.999 Uttam Kumaran: I think it’s okay.

326 00:28:23.720 00:28:26.150 Uttam Kumaran: I like the 40 plus case studies.

327 00:28:26.790 00:28:30.760 Uttam Kumaran: I don’t think the employees or the process data means a lot.

328 00:28:31.340 00:28:32.280 Ryan Brosas: Yeah.

329 00:28:33.230 00:28:34.080 Uttam Kumaran: You know what I mean?

330 00:28:34.080 00:28:34.786 Ryan Brosas: Yeah. Yeah.

331 00:28:36.000 00:28:37.160 Ryan Brosas: But

332 00:28:39.430 00:28:40.350 Ryan Brosas: okay.

333 00:28:50.308 00:28:55.929 Ryan Brosas: okay, I think. On the second page, you can move

334 00:28:56.090 00:28:59.240 Ryan Brosas: the the Cta here, and

335 00:28:59.540 00:29:01.199 Ryan Brosas: there’s a button here.

336 00:29:03.690 00:29:05.619 Ryan Brosas: Yeah, okay. But

337 00:29:06.360 00:29:08.039 Ryan Brosas: hmm. What else?

338 00:29:08.190 00:29:10.119 Ryan Brosas: Me? June like.

339 00:29:15.300 00:29:16.189 Ryan Brosas: let’s see. Okay.

340 00:29:18.890 00:29:20.570 Ryan Brosas: Smt. Post meeting

341 00:30:06.050 00:30:06.780 Ryan Brosas: and.

342 00:30:14.190 00:30:16.349 Uttam Kumaran: Okay, I’m gonna send some examples.

343 00:30:45.210 00:30:45.990 Ryan Brosas: Huh!

344 00:30:46.540 00:30:50.589 Ryan Brosas: I think trusted by 5 virgin 500 would be the

345 00:30:50.700 00:30:55.180 Ryan Brosas: most credible of all of these samples.

346 00:30:56.820 00:30:57.520 Ryan Brosas: Ink

347 00:31:00.600 00:31:02.100 Ryan Brosas: to just time.

348 00:31:09.600 00:31:15.369 Ryan Brosas: and also the over 15 million like client savings. That would be, you know, more

349 00:31:17.710 00:31:18.800 Ryan Brosas: more appealing.

350 00:31:30.840 00:31:33.211 Uttam Kumaran: Okay, so let me just think about

351 00:32:38.110 00:32:39.768 Uttam Kumaran: So what do you? So

352 00:32:40.640 00:32:44.330 Uttam Kumaran: Ryan, let’s actually just like make changes here. Cause

353 00:32:44.490 00:32:51.740 Uttam Kumaran: then I can tell Ann to to push that everywhere. But, like, what do you think we should do like? Can we? Can you just make the change directly on this designs?

354 00:32:53.936 00:32:59.199 Ryan Brosas: I can make like like a copy. Based on the structure here.

355 00:32:59.540 00:33:00.160 Ryan Brosas: Okay.

356 00:33:00.160 00:33:01.030 Nicolas Sucari: I think.

357 00:33:01.310 00:33:04.530 Nicolas Sucari: or yeah, or we can copy it. Let me copy.

358 00:33:04.530 00:33:12.010 Uttam Kumaran: Or just just do it somewhere to the just do it somewhere to the left. Yeah, it’s fine. Just do I just want to see yeah, or wherever. But like

359 00:33:12.120 00:33:17.074 Uttam Kumaran: that way, we can make the change for her. So it’s not. It’s not hard to communicate. But yeah, I think

360 00:33:17.700 00:33:19.900 Uttam Kumaran: I think I think it’s great to say

361 00:33:20.730 00:33:27.640 Uttam Kumaran: trusted. And then billions of data points. Process, I think, is great to hundreds of dashboards delivered

362 00:33:28.380 00:33:30.550 Uttam Kumaran: millions in costs saved.

363 00:33:31.690 00:33:33.250 Uttam Kumaran: I think those are all great.

364 00:33:45.980 00:33:48.739 Nicolas Sucari: Okay. So I’m adding same section on the right.

365 00:33:48.930 00:33:50.560 Nicolas Sucari: You go here.

366 00:33:52.240 00:33:52.570 Ryan Brosas: Yeah.

367 00:33:53.450 00:33:57.710 Nicolas Sucari: Do you, do you, Ryan? Do you want me to? I can give you access. Edit. Access.

368 00:33:58.760 00:34:04.120 Ryan Brosas: Yeah, I can. You know. I did some some ideas here.

369 00:34:04.120 00:34:04.730 Nicolas Sucari: Try now.

370 00:34:04.730 00:34:07.189 Ryan Brosas: Oh, also! Here.

371 00:34:07.190 00:34:08.300 Nicolas Sucari: Maybe you can.

372 00:34:08.540 00:34:14.960 Nicolas Sucari: You can double if you like, double, click each of the texts. You can then edit them.

373 00:34:15.810 00:34:16.659 Ryan Brosas: Okay.

374 00:34:16.770 00:34:17.970 Ryan Brosas: thank you very much.

375 00:34:18.815 00:34:19.330 Ryan Brosas: Okay.

376 00:34:20.010 00:34:20.760 Ryan Brosas: Oh.

377 00:34:25.710 00:34:29.239 Nicolas Sucari: So let’s do changes on this one, on the one that I created on the right.

378 00:34:49.489 00:34:50.789 Uttam Kumaran: Oh, this one here. Okay.

379 00:35:32.899 00:35:34.979 Uttam Kumaran: let me just think of any others.

380 00:35:44.439 00:35:46.429 Uttam Kumaran: So which ones do we decide on doing

381 00:35:50.779 00:35:51.939 Uttam Kumaran: the

382 00:35:52.989 00:35:54.349 Uttam Kumaran: trustee? Ma

383 00:36:12.479 00:36:15.109 Uttam Kumaran: Ryan, are you gonna make changes, or do you want me to make it.

384 00:36:17.350 00:36:19.500 Ryan Brosas: here in the in this 3rd section.

385 00:36:20.960 00:36:24.339 Uttam Kumaran: Yeah, I thought you were gonna make changes for the copy that we were gonna try.

386 00:36:24.340 00:36:29.029 Ryan Brosas: Yeah, yeah, I’m going to think for think about it first, st

387 00:36:29.623 00:36:33.087 Ryan Brosas: so real, we’re still at real impact. Yeah,

388 00:36:33.520 00:36:36.749 Uttam Kumaran: Another thing is like, do we? Do we want to have these?

389 00:36:36.920 00:36:39.089 Uttam Kumaran: Do we want to have these images.

390 00:36:39.750 00:36:43.189 Nicolas Sucari: Yeah, we we can delete images and add more information. If we have.

391 00:36:43.220 00:36:44.910 Nicolas Sucari: If not, we can use images.

392 00:36:45.390 00:36:46.000 Uttam Kumaran: Okay.

393 00:36:46.660 00:36:49.620 Uttam Kumaran: So let me think about I’m gonna add, just I’m gonna start adding some.

394 00:36:50.280 00:36:54.820 Nicolas Sucari: Yeah, yeah, let’s let’s add what we have, maybe and see

395 00:36:55.010 00:36:56.610 Nicolas Sucari: what else we can

396 00:36:56.910 00:36:58.040 Nicolas Sucari: keep adding.

397 00:37:19.290 00:37:22.209 Nicolas Sucari: just leave it at vendors. If you want? Yeah, maybe

398 00:37:22.620 00:37:24.090 Nicolas Sucari: 100 plus vendors.

399 00:37:24.990 00:37:26.010 Nicolas Sucari: Yeah, okay.

400 00:37:31.820 00:37:36.229 Nicolas Sucari: we can ask Anne to have some animation of those numbers like to

401 00:37:37.690 00:37:39.879 Nicolas Sucari: sum up until we reach that number.

402 00:37:42.580 00:37:43.330 Uttam Kumaran: Yeah.

403 00:37:44.030 00:37:48.789 Nicolas Sucari: I can give you an example. I know this company called Lasso.

404 00:37:54.800 00:37:56.800 Nicolas Sucari: I’m gonna add a comment here.

405 00:38:10.670 00:38:12.620 Nicolas Sucari: you can check it out with them if you want.

406 00:38:26.570 00:38:27.978 Uttam Kumaran: Oh, yeah, this is nice

407 00:38:31.740 00:38:33.998 Uttam Kumaran: kind of laggy, you know.

408 00:38:35.040 00:38:36.040 Nicolas Sucari: Hi, Maggie!

409 00:38:36.610 00:38:38.070 Nicolas Sucari: Oh, it works fine for me!

410 00:38:38.070 00:38:39.550 Uttam Kumaran: It’s a little laggy on my

411 00:38:39.840 00:38:41.760 Uttam Kumaran: oh, sorry! Maybe it’s just my laptop.

412 00:38:43.640 00:38:44.870 Nicolas Sucari: Maybe I mean, this is.

413 00:38:44.870 00:38:45.689 Uttam Kumaran: I like this, yeah.

414 00:38:45.690 00:38:46.390 Nicolas Sucari: And anyway.

415 00:38:46.600 00:38:55.029 Nicolas Sucari: yeah, we can animate the numbers so that we have some like movement, but not the components are changing or anything.

416 00:38:57.490 00:38:57.880 Uttam Kumaran: Yeah.

417 00:38:57.880 00:39:00.630 Nicolas Sucari: I don’t know if it’s possible. I just giving you. That’s a reference.

418 00:39:00.630 00:39:02.309 Uttam Kumaran: No, no, that’s fine. Yeah. We can ask her.

419 00:40:47.580 00:40:48.330 Ryan Brosas: That’s good

420 00:40:48.780 00:40:49.750 Ryan Brosas: checked here

421 00:41:09.660 00:41:10.380 Ryan Brosas: and.

422 00:41:11.790 00:41:12.783 Uttam Kumaran: Okay, let’s

423 00:41:13.730 00:41:21.589 Uttam Kumaran: Let’s talk about the next section. I think, Ryan, if you’re still working, keep going. But I just want to make sure we get through everything that they need on the homepage so they can finish this up.

424 00:41:22.320 00:41:26.729 Uttam Kumaran: So building the foundations of data, let’s change that to something else

425 00:41:27.240 00:41:29.500 Uttam Kumaran: both of these. Let’s change to something else.

426 00:41:38.720 00:41:39.230 Uttam Kumaran: but I.

427 00:41:39.230 00:41:40.319 Nicolas Sucari: Who’s gonna be called us.

428 00:41:40.320 00:41:41.240 Uttam Kumaran: Okay. Stop.

429 00:41:41.620 00:41:42.340 Uttam Kumaran: Yeah.

430 00:41:42.590 00:41:42.840 Nicolas Sucari: Yeah.

431 00:41:42.840 00:41:48.699 Uttam Kumaran: Well, this is going to be the case. Studies I don’t want to call this case studies I don’t like. I don’t particularly like that

432 00:41:48.860 00:41:53.190 Uttam Kumaran: like, I think even we’ll change later. It’s like more like stories, or

433 00:41:53.410 00:41:59.310 Uttam Kumaran: our clock. It’s like, I want to make it seem like it’s about our clients alright like, you know.

434 00:41:59.310 00:42:00.300 Nicolas Sucari: Or

435 00:42:00.800 00:42:02.149 Nicolas Sucari: maybe we can

436 00:42:02.730 00:42:05.719 Nicolas Sucari: add something like, See us in action? Or.

437 00:42:06.030 00:42:11.131 Nicolas Sucari: yeah, what are? Isn’t? We don’t have code. So it’s not kind of a water.

438 00:42:11.450 00:42:11.870 Uttam Kumaran: Let’s do.

439 00:42:11.870 00:42:12.210 Nicolas Sucari: See.

440 00:42:12.210 00:42:14.489 Uttam Kumaran: Cs in action. Yeah, I like Cs in action.

441 00:42:15.560 00:42:16.079 Nicolas Sucari: But she hasn’t.

442 00:42:16.080 00:42:17.679 Uttam Kumaran: Yeah, let me choose that. And then

443 00:42:17.760 00:42:18.920 Uttam Kumaran: let me ask.

444 00:42:20.540 00:42:21.939 Uttam Kumaran: let me see. Okay.

445 00:45:26.870 00:45:30.189 Uttam Kumaran: maybe it could be Cs in action. Or.

446 00:45:31.100 00:45:33.250 Uttam Kumaran: yeah, let me think. Let me think.

447 00:47:41.920 00:47:42.700 Uttam Kumaran: See.

448 00:47:47.110 00:47:50.369 Uttam Kumaran: I think C. Let’s go with Cs in action. I kind of like that.

449 00:48:13.010 00:48:15.849 Uttam Kumaran: And then let’s think about the next part. So

450 00:48:16.980 00:48:19.790 Uttam Kumaran: I mean, it’s either see us in action, or see, or

451 00:48:20.250 00:48:22.759 Uttam Kumaran: our client wins, or something like that.

452 00:48:33.570 00:48:35.098 Uttam Kumaran: I do like this.

453 00:48:36.440 00:48:37.860 Uttam Kumaran: this sort of format.

454 00:49:27.660 00:49:28.480 Uttam Kumaran: Okay.

455 00:49:46.000 00:49:46.670 Uttam Kumaran: thanks.

456 00:50:12.340 00:50:13.540 Ryan Brosas: Ace.

457 00:50:16.620 00:50:18.889 Uttam Kumaran: Okay, on the our network side.

458 00:50:27.359 00:50:28.179 Ryan Brosas: He

459 00:50:30.050 00:50:33.130 Ryan Brosas: is. That network is just your partner.

460 00:50:33.840 00:50:34.770 Uttam Kumaran: Yeah, sweet.

461 00:50:35.020 00:50:37.889 Ryan Brosas: Oh, you can make it like

462 00:50:38.120 00:50:40.353 Ryan Brosas: are partnered with, you know.

463 00:50:42.200 00:50:47.049 Uttam Kumaran: But I don’t want to just say we’re partnered with like, what is that? I want to say what it means for the.

464 00:50:48.020 00:50:48.870 Ryan Brosas: Okay.

465 00:50:48.870 00:50:50.079 Uttam Kumaran: For the clients.

466 00:51:12.030 00:51:15.270 Nicolas Sucari: Utah for this comment about the

467 00:51:16.170 00:51:19.650 Nicolas Sucari: the tags kind of labels on the

468 00:51:20.090 00:51:21.303 Nicolas Sucari: case studies.

469 00:51:21.970 00:51:25.259 Nicolas Sucari: I think they are like this because they were on hover

470 00:51:26.070 00:51:29.240 Nicolas Sucari: like when you hover with your mouse. Maybe they appear.

471 00:51:29.520 00:51:33.239 Nicolas Sucari: because that’s how we have them in the actual site. I think.

472 00:51:34.680 00:51:35.390 Uttam Kumaran: Where.

473 00:51:38.266 00:51:42.429 Nicolas Sucari: When we have now feature work, when you hover like the boxes.

474 00:51:42.630 00:51:43.100 Nicolas Sucari: the.

475 00:51:43.100 00:51:43.750 Uttam Kumaran: Oh, okay.

476 00:51:43.750 00:51:44.330 Nicolas Sucari: Sorry

477 00:51:44.870 00:51:49.620 Nicolas Sucari: when you hover with your mouse like these moves up, and these ones appear so maybe it’s the same.

478 00:51:50.540 00:51:55.330 Uttam Kumaran: Okay, okay, let’s I’ll see what Ann says. I think even when we don’t have

479 00:51:55.500 00:51:59.480 Uttam Kumaran: case study, even if you don’t have the client name. I want to put something here.

480 00:52:00.320 00:52:03.729 Uttam Kumaran: and then we’ll make these titles a lot more catchy

481 00:52:04.560 00:52:05.910 Uttam Kumaran: and shorter.

482 00:52:06.620 00:52:08.240 Nicolas Sucari: And shorter. Yes.

483 00:52:09.220 00:52:12.560 Nicolas Sucari: notice to a lot of information. There.

484 00:52:34.190 00:52:35.050 Ryan Brosas: Stop.

485 00:53:25.070 00:53:29.040 Uttam Kumaran: Brian, are you did you? You made this change, this one here.

486 00:53:29.690 00:53:30.300 Ryan Brosas: Hold on!

487 00:53:30.410 00:53:31.140 Ryan Brosas: See

488 00:53:33.830 00:53:34.570 Ryan Brosas: there?

489 00:53:35.810 00:53:36.600 Ryan Brosas: Oh, yeah.

490 00:53:38.520 00:53:41.450 Uttam Kumaran: Feel like we already said this, though up here, right like

491 00:53:46.770 00:53:52.169 Uttam Kumaran: like, how is this cause? What I had? How? How does this? How is this better than what I had before.

492 00:53:53.930 00:53:54.820 Ryan Brosas: Okay.

493 00:53:57.770 00:53:59.490 Uttam Kumaran: Right? I mean, what do you think?

494 00:54:02.000 00:54:02.580 Uttam Kumaran: Yeah.

495 00:54:02.580 00:54:03.240 Ryan Brosas: Yeah.

496 00:54:06.270 00:54:07.100 Ryan Brosas: Yeah. No.

497 00:54:10.970 00:54:11.380 Nicolas Sucari: Yeah, I.

498 00:54:11.380 00:54:13.429 Uttam Kumaran: Can you see the comment I made before.

499 00:54:13.430 00:54:15.580 Nicolas Sucari: Yeah, this one is better, I think.

500 00:54:16.850 00:54:18.430 Uttam Kumaran: Yeah, Ryan, did you see this comment?

501 00:54:20.050 00:54:20.420 Ryan Brosas: But

502 00:54:20.670 00:54:21.830 Ryan Brosas: so nice

503 00:54:26.660 00:54:29.709 Ryan Brosas: I don’t see the comment. Oh, wait! Sorry.

504 00:54:30.430 00:54:31.120 Uttam Kumaran: Right here.

505 00:54:36.160 00:54:36.670 Ryan Brosas: Oh! But.

506 00:54:36.670 00:54:42.580 Uttam Kumaran: I think I mean I don’t know. I feel like mine. The one I had was better, because this is just the same stuff we’ve already said.

507 00:54:46.950 00:54:47.590 Nicolas Sucari: Yeah.

508 00:54:47.590 00:54:48.030 Uttam Kumaran: Right.

509 00:54:48.030 00:54:51.219 Nicolas Sucari: I agree, because, if not, we are talking about

510 00:54:51.340 00:54:55.709 Nicolas Sucari: insights again and reducing costs and that kind of stuff

511 00:54:55.780 00:54:58.460 Nicolas Sucari: we already talked about that this is about impact.

512 00:55:01.460 00:55:02.080 Ryan Brosas: I mean.

513 00:55:02.080 00:55:03.560 Uttam Kumaran: Brian, are you okay with that.

514 00:55:04.130 00:55:07.079 Ryan Brosas: Oh, yeah, I I’m okay with that. Just.

515 00:55:07.520 00:55:13.919 Uttam Kumaran: Do you see? Do you see? Like yeah, I guess I want to hear your perspective. I don’t want to just change it, but I know you change it. So

516 00:55:13.980 00:55:15.579 Uttam Kumaran: I just want to get what you think.

517 00:55:16.170 00:55:16.800 Ryan Brosas: Oh!

518 00:55:19.600 00:55:21.410 Uttam Kumaran: Like? Which one did you? Do you prefer.

519 00:55:22.380 00:55:23.533 Ryan Brosas: I think.

520 00:55:27.340 00:55:36.819 Ryan Brosas: yeah, I think yes, I do agree with that. You know I it. It’s redundant. If I put this again. Yeah, I think yours is better.

521 00:55:37.830 00:55:40.340 Uttam Kumaran: Okay, yeah, I think I think I liked

522 00:55:40.380 00:55:42.249 Uttam Kumaran: a little bit more, because

523 00:55:42.480 00:55:45.269 Uttam Kumaran: I try to just make it a little bit

524 00:55:45.420 00:55:47.000 Uttam Kumaran: like casual

525 00:55:47.300 00:55:50.189 Uttam Kumaran: and talk about like actual feeling, you know.

526 00:55:50.560 00:55:51.669 Uttam Kumaran: But let’s see.

527 00:55:52.870 00:55:56.649 Uttam Kumaran: And then, are we okay with this? Or we still need to do the like?

528 00:55:56.680 00:55:58.580 Uttam Kumaran: I don’t think we have anything here

529 00:55:59.070 00:56:00.560 Uttam Kumaran: for this cost saved.

530 00:56:04.620 00:56:06.292 Nicolas Sucari: Yeah, we don’t

531 00:56:07.930 00:56:10.569 Nicolas Sucari: do we have, like an aggregate number of

532 00:56:11.320 00:56:12.690 Nicolas Sucari: cost saved

533 00:56:13.130 00:56:18.290 Nicolas Sucari: through all the clients like we can? Can we come up with something like that or not

534 00:56:18.500 00:56:19.400 Nicolas Sucari: like for whole.

535 00:56:19.400 00:56:23.100 Uttam Kumaran: Yeah, but it’s really hard. It’s not like super clear, you know.

536 00:56:24.350 00:56:27.600 Nicolas Sucari: No one’s gonna ask you, even though. But yeah.

537 00:56:27.600 00:56:37.630 Uttam Kumaran: I mean, if you can think of a I mean, then I’ll let you propose. Think of a good thing to write there. We could put something. I mean, we could talk about the number of clients we’ve worked or

538 00:56:37.740 00:56:38.590 Uttam Kumaran: like.

539 00:56:39.130 00:56:39.909 Uttam Kumaran: I don’t know.

540 00:56:41.150 00:56:43.879 Uttam Kumaran: But yeah, we need to patch something else. There.

541 00:56:45.030 00:56:45.750 Nicolas Sucari: Okay.

542 00:56:46.450 00:56:48.791 Nicolas Sucari: I’m trying to think of

543 00:56:49.700 00:56:55.670 Nicolas Sucari: because we’re talking about vendors. We’re talking about this 5 billion is data points processed.

544 00:56:55.680 00:56:56.770 Nicolas Sucari: okay.

545 00:57:01.850 00:57:05.930 Nicolas Sucari: and and this other metric is kind of like bigger here.

546 00:57:06.330 00:57:07.440 Nicolas Sucari: So we

547 00:57:07.570 00:57:09.480 Nicolas Sucari: should add something more

548 00:57:10.290 00:57:13.339 Nicolas Sucari: attractive to anyone who’s looking at.

549 00:57:14.230 00:57:14.930 Uttam Kumaran: Yeah.

550 00:57:15.440 00:57:17.500 Uttam Kumaran: okay, maybe I can think of something.

551 00:57:18.930 00:57:21.760 Nicolas Sucari: Yeah, maybe clients work with or

552 00:57:27.240 00:57:28.229 Nicolas Sucari: I don’t know.

553 00:57:28.230 00:57:32.060 Uttam Kumaran: So I think this relationship one is fine.

554 00:57:32.880 00:57:36.030 Uttam Kumaran: Yeah, I think we can do clients work with. I’ll think of something

555 00:57:36.950 00:57:38.109 Uttam Kumaran: this weekend.

556 00:57:38.980 00:57:45.769 Uttam Kumaran: How do we think about this before? As I know, we’re getting to time. How do we feel about this section? This is where I want help from you guys about like.

557 00:57:45.830 00:57:48.230 Uttam Kumaran: what should we put in like this comparison.

558 00:57:49.070 00:57:49.890 Ryan Brosas: Ours.

559 00:57:51.515 00:57:52.669 Ryan Brosas: Here, okay.

560 00:57:52.670 00:57:56.160 Uttam Kumaran: I don’t think this is correct. But like, yeah.

561 00:57:56.280 00:57:59.599 Uttam Kumaran: this is where Ryan. I think we should try to do something really catchy.

562 00:58:01.791 00:58:04.650 Ryan Brosas: Access top tier data with.

563 00:58:05.310 00:58:07.740 Uttam Kumaran: Like this one. I think we gotta change. But

564 00:58:18.970 00:58:20.869 Nicolas Sucari: Maybe something like

565 00:58:21.660 00:58:23.180 Nicolas Sucari: custom per

566 00:58:24.120 00:58:27.349 Nicolas Sucari: for all business sizes, or I don’t know

567 00:58:27.580 00:58:29.193 Nicolas Sucari: just brainstorming.

568 00:58:30.410 00:58:31.260 Uttam Kumaran: Yeah.

569 00:58:37.850 00:58:40.590 Uttam Kumaran: well, I mean, we’re in this. We’re trying to show like

570 00:58:40.850 00:58:42.440 Uttam Kumaran: comparisons. Right?

571 00:58:43.660 00:58:44.340 Nicolas Sucari: Yeah.

572 00:58:47.220 00:58:54.900 Nicolas Sucari: but we want to show comparisons. But we want to let people know that we are flexible, that we can deliver fast right?

573 00:58:56.270 00:59:00.860 Nicolas Sucari: and that we can help get actual results quickly.

574 00:59:01.510 00:59:03.820 Nicolas Sucari: so should be something around that.

575 00:59:06.520 00:59:07.689 Ryan Brosas: What a sign

576 00:59:07.770 00:59:10.169 Ryan Brosas: being forged from others.

577 01:00:20.100 01:00:21.780 Uttam Kumaran: Brian, do you have any thoughts here.

578 01:00:23.270 01:00:25.260 Ryan Brosas: 0 lead time.

579 01:00:25.410 01:00:26.160 Ryan Brosas: It’s

580 01:00:35.940 01:00:37.909 Ryan Brosas: what sets them apart.

581 01:00:38.470 01:00:39.620 Ryan Brosas: Okay.

582 01:00:40.100 01:00:41.590 Ryan Brosas: session for

583 01:00:42.730 01:00:45.780 Ryan Brosas: nothing else is too bread of experience.

584 01:00:45.810 01:00:47.250 Ryan Brosas: Professional?

585 01:00:52.200 01:00:57.409 Ryan Brosas: I think, for, like the bread of experience we can give, like, you know, like

586 01:00:58.082 01:01:00.677 Ryan Brosas: a number here, like, you know?

587 01:01:01.560 01:01:12.260 Ryan Brosas: like 10 years of experience, or something that is, you know. Make your off. Make your team more, you know more ahead of the of the market.

588 01:01:14.090 01:01:14.460 Uttam Kumaran: Okay.

589 01:01:14.824 01:01:16.280 Ryan Brosas: That would be one.

590 01:01:16.810 01:01:21.320 Ryan Brosas: But setting setting up like a professional. And you know, experienced team

591 01:01:21.370 01:01:29.040 Ryan Brosas: for certain. You know. Diverse experience for market from for e-commerce

592 01:01:29.471 01:01:39.099 Ryan Brosas: other markets. Something like those also is a good way to you know. Boost your call credibility, for you know, for this section.

593 01:01:39.890 01:01:41.860 Uttam Kumaran: Yeah, I mean, I I’m not.

594 01:01:42.040 01:01:45.530 Uttam Kumaran: My ask for you is to go propose some changes cause I

595 01:01:45.640 01:01:49.419 Uttam Kumaran: like. That’s what I’m gonna need help with like I get that, that’s all.

596 01:01:49.620 01:01:51.450 Uttam Kumaran: That’s all like important. But

597 01:01:51.740 01:01:55.730 Uttam Kumaran: if you can think of some changes to make and propose them, that would be really helpful.

598 01:01:56.180 01:01:56.745 Ryan Brosas: Yeah.

599 01:01:57.390 01:01:58.440 Ryan Brosas: Okay. Sure.

600 01:01:59.280 01:02:02.379 Uttam Kumaran: And you can just make them in comments. And then again, we can review. But

601 01:02:02.640 01:02:06.430 Uttam Kumaran: I want I want you to go. Yeah, cause comment and make some

602 01:02:06.540 01:02:08.070 Uttam Kumaran: proposals, because

603 01:02:08.580 01:02:10.809 Uttam Kumaran: that’s the only way things are. Gonna get done.

604 01:02:27.670 01:02:28.950 Ryan Brosas: okay.

605 01:02:39.200 01:02:45.930 Nicolas Sucari: Hey, guys, I’m gonna drop off. I’m gonna try, finish off the email updates. Now, Utana, I’ll send it to you. Okay, so we can send them.

606 01:02:45.930 01:02:46.530 Uttam Kumaran: Michael.

607 01:02:46.780 01:02:48.249 Nicolas Sucari: In a couple of minutes.

608 01:02:48.580 01:02:55.350 Uttam Kumaran: Okay, I also have to run. So maybe, Ryan, let’s talk in. Let’s keep talking in slack. And then we can.

609 01:02:55.360 01:02:57.830 Uttam Kumaran: If not later today we can hop on

610 01:02:58.226 01:03:06.530 Uttam Kumaran: later, this weekend or Monday. To kind of finish copy stuff. But yeah, feel free to just make comments directly in there, and let’s just work Async on this.

611 01:03:06.970 01:03:15.230 Ryan Brosas: Oh, yeah, sure I will try to brainstorm a bit on this weekend, so I can be ready on on Monday.

612 01:03:15.380 01:03:16.889 Ryan Brosas: Thank you, Nicole.

613 01:03:17.170 01:03:25.890 Uttam Kumaran: No, no thanks for joining today. I know this is a lot to throw you, but I want to get you right into all of the sort of copy decisions we’re making. I mean, ideally.

614 01:03:26.060 01:03:32.860 Uttam Kumaran: the the goal for me is that you’re able to handle all copywriting along around the entire.

615 01:03:33.180 01:03:39.850 Uttam Kumaran: All of our media, you know. So whether that’s a website socials. So I want you to get a good sense of like the

616 01:03:39.890 01:03:42.899 Uttam Kumaran: language, the voice, and the stuff we’re talking about. So.

617 01:03:43.080 01:03:45.310 Ryan Brosas: Yeah, that that’s really awesome. Yeah.

618 01:03:45.330 01:03:46.940 Ryan Brosas: thank you very much for that.

619 01:03:47.910 01:03:50.570 Uttam Kumaran: Okay. Alright, thanks, guys. We’ll talk soon.

620 01:03:51.190 01:03:51.900 Uttam Kumaran: Hi.

621 01:03:52.510 01:03:53.270 Ryan Brosas: My.

622 01:03:53.270 01:03:53.890 Uttam Kumaran: Thanks.