Meeting Title: Weekly-Design-Meeting Date: 2024-09-16 Meeting participants: Anne Narido, Jaypee Arriola, Nicolas Sucari, Uttam Kumaran


WEBVTT

1 00:03:03.330 00:03:04.280 Nicolas Sucari: Hey, guys.

2 00:03:04.600 00:03:05.340 Uttam Kumaran: Yes.

3 00:03:06.490 00:03:07.390 Jaypee Arriola: Hi guys.

4 00:03:08.030 00:03:08.839 Uttam Kumaran: Hey! How are you?

5 00:03:08.840 00:03:09.890 Anne Narido: Hi hi.

6 00:03:11.630 00:03:12.610 Jaypee Arriola: All good, hey?

7 00:03:12.920 00:03:26.360 Uttam Kumaran: I wanted to introduce Jp. I wanted to introduce you to Anne and and to Jp. I think I sent some notes in slack. But this is going to be kind of like the website, design and development team hopefully for the

8 00:03:26.360 00:03:44.478 Uttam Kumaran: foreseeable future. Jp, I know. We’ve been working together for a while, so I’m just excited to get you some more support. And then Anne again really excited for you to join and you know, we have a bunch of work that we want to do on the website. Not only like new pages, but

9 00:03:44.950 00:03:53.759 Uttam Kumaran: there’s a whole host of content that we’re gonna start creating so I’m really, really glad. I think today, the main thing I wanted to kind of talk about was

10 00:03:53.850 00:04:03.709 Uttam Kumaran: just the roadmap for like this month, and then also kind of little bit. Talk about the roadmap for the rest of the quarter and then I also want to just spend some time and

11 00:04:03.730 00:04:05.316 Uttam Kumaran: discuss with

12 00:04:06.250 00:04:08.009 Uttam Kumaran: with you guys just about like.

13 00:04:08.250 00:04:12.844 Uttam Kumaran: kind of like, what we want to try to, what the goal is for the whole site. And

14 00:04:13.370 00:04:18.439 Uttam Kumaran: you know, kind of like talking about competitors and things that we want to do to stand out

15 00:04:18.600 00:04:19.860 Uttam Kumaran: on our side.

16 00:04:20.279 00:04:23.789 Uttam Kumaran: Does that make sense? Are there any questions before we

17 00:04:24.945 00:04:26.610 Uttam Kumaran: like get started?

18 00:04:27.360 00:04:28.539 Jaypee Arriola: Nope! All good.

19 00:04:28.890 00:04:29.620 Jaypee Arriola: Oh.

20 00:04:30.880 00:04:40.910 Uttam Kumaran: Okay, cool. So I guess I’m gonna pull up. The website notion on my side. Let me just grab that

21 00:04:48.970 00:04:49.890 Uttam Kumaran: cool.

22 00:04:50.900 00:05:01.739 Uttam Kumaran: So no, we’ve mainly been working from this page. I think it’s been good so far. But also I think there’s a lot of improvements we can do. The one thing I’m gonna say is like

23 00:05:01.810 00:05:24.720 Uttam Kumaran: for Jp. And Ann, this is going to be like the homepage for our website project. So I want this page to kind of begin to work for us in some ways. So I know I’ve started to put links and things like that. But anytime we’re we’re working through multiple links and the roadmap. I want this to kind of be the homepage for this project right now. Of course, we just have some links and

24 00:05:25.112 00:05:29.807 Uttam Kumaran: some notes here, but we’ll continue to make this a little bit bigger, I think.

25 00:05:30.540 00:05:32.897 Uttam Kumaran: to kind of start right now.

26 00:05:33.450 00:05:36.009 Uttam Kumaran: the things that we’ve been. Let me just

27 00:05:38.620 00:05:39.790 Uttam Kumaran: scan this.

28 00:05:39.940 00:05:40.740 Uttam Kumaran: So

29 00:05:40.960 00:05:46.899 Uttam Kumaran: we’ve been kind of working through. And Jp. Primarily has been working on a lot of the pages so far, I think

30 00:05:47.070 00:05:58.169 Uttam Kumaran: there’s a couple of things that are in review that we want to confirm. There’s some things that still need content. And then there’s a couple of pages that I want to pick out today to kind of plan.

31 00:05:59.640 00:06:07.689 Uttam Kumaran: So the 1st thing is for the blog post. So Jp. We tested out the Beehive blog post

32 00:06:08.467 00:06:10.110 Uttam Kumaran: last week, and

33 00:06:10.410 00:06:14.760 Uttam Kumaran: at at the moment, where does that land on the is it on the staging site.

34 00:06:17.203 00:06:21.389 Jaypee Arriola: Currently the the zap is set up

35 00:06:21.680 00:06:24.300 Jaypee Arriola: to just sort of automatically.

36 00:06:24.874 00:06:27.419 Jaypee Arriola: Create an entry on the Cms.

37 00:06:27.540 00:06:32.590 Jaypee Arriola: But put it as a draft and not automatically publish it.

38 00:06:33.290 00:06:39.399 Jaypee Arriola: because the the sort of information is not complete.

39 00:06:39.530 00:06:47.850 Jaypee Arriola: That the information taken from beehive is not is not complete to create a complete sort of blog post for the web flow.

40 00:06:48.300 00:06:53.349 Jaypee Arriola: So I set it up as a draft so that you can manually

41 00:06:53.960 00:06:57.639 Jaypee Arriola: retouch the the post before actually publishing it.

42 00:06:58.690 00:07:10.910 Uttam Kumaran: And then where on the where in the staging site, does it? Does it actually end up to give you and it to give you to kind of share. What I think I’m trying to say is.

43 00:07:12.100 00:07:13.759 Uttam Kumaran: If you go to

44 00:07:14.230 00:07:16.650 Uttam Kumaran: this is a staging site right now.

45 00:07:17.342 00:07:25.379 Uttam Kumaran: So right now, I’m at just a staging site. So we actually, I in beehive, I set up Blog Brainforge AI

46 00:07:25.856 00:07:29.320 Uttam Kumaran: and if you go to that, you’re gonna see this

47 00:07:29.450 00:07:38.159 Uttam Kumaran: right? So this is the beehive blog. But I also know we we designed our blog home page as well. Right? So I think we should probably use that instead of this.

48 00:07:38.880 00:07:42.750 Jaypee Arriola: That’s right. Yeah, we have a blog page created on web.

49 00:07:43.320 00:07:46.000 Uttam Kumaran: Where? Where is that? Is that paid on staging right now?

50 00:07:46.560 00:07:47.160 Nicolas Sucari: No.

51 00:07:48.560 00:07:52.599 Jaypee Arriola: It’s not on staging. We have a blog page template.

52 00:07:52.640 00:07:58.960 Jaypee Arriola: but every new entry will be saved as just a draft. So not published yet

53 00:07:59.180 00:08:01.319 Jaypee Arriola: it’s not going to show on the staging site.

54 00:08:02.350 00:08:03.650 Uttam Kumaran: Okay, you can. And then.

55 00:08:03.650 00:08:05.169 Jaypee Arriola: It through the Cms.

56 00:08:06.310 00:08:07.230 Nicolas Sucari: Tackle it. Yes.

57 00:08:07.230 00:08:10.799 Uttam Kumaran: So then, for for this this was the blog.

58 00:08:11.327 00:08:15.259 Uttam Kumaran: Page. This is the this is the design that you worked on.

59 00:08:15.790 00:08:16.500 Jaypee Arriola: That’s right.

60 00:08:17.110 00:08:20.169 Uttam Kumaran: So which art is this? Gonna just live at the slash blog row.

61 00:08:22.540 00:08:29.579 Nicolas Sucari: We we can decide that like we, we can. Yeah, we can decide any URL that you want to them. I mean.

62 00:08:29.907 00:08:44.050 Nicolas Sucari: we need. Just, we have a blog design on workflow. We need to publish that. I don’t know. Jp, if we need to change any of the design that is there on the draft, but once we publish that when we can then select any

63 00:08:44.100 00:08:50.859 Nicolas Sucari: URL we want like it, it should. It can live in brainforce, slash, blog, or anything else.

64 00:08:51.050 00:08:52.780 Nicolas Sucari: That’s something we can decide.

65 00:08:53.740 00:08:57.390 Jaypee Arriola: Yeah, currently, the link is just so you can see it on the staging site.

66 00:08:57.700 00:09:02.380 Jaypee Arriola: The link is slash our dash blocks

67 00:09:03.120 00:09:04.489 Jaypee Arriola: for the staging site.

68 00:09:05.580 00:09:06.439 Uttam Kumaran: It’s like this.

69 00:09:09.910 00:09:11.203 Nicolas Sucari: No wait

70 00:09:12.120 00:09:13.730 Jaypee Arriola: I sent the link on the chat.

71 00:09:13.730 00:09:16.939 Uttam Kumaran: Oh, our swashbug. Okay, okay, yeah.

72 00:09:19.270 00:09:21.340 Uttam Kumaran: I see, perfect. Okay.

73 00:09:21.950 00:09:22.790 Uttam Kumaran: yeah.

74 00:09:24.530 00:09:25.660 Uttam Kumaran: okay, great.

75 00:09:27.400 00:09:46.599 Uttam Kumaran: Okay, cool. So that makes sense. So I think 2 things. And then also, I guess today, I we can. I want to go through the site with all of us as well. And we can talk about like what’s going to go live this week? And we can do that when we talk about this template page. But okay, this makes sense. So I think, for this week on this side one

76 00:09:46.780 00:09:49.609 Uttam Kumaran: I want to confirm the 1st blog post.

77 00:09:49.710 00:09:51.500 Uttam Kumaran: Get it into beehive.

78 00:09:51.650 00:09:52.950 Uttam Kumaran: submit it.

79 00:09:52.960 00:09:57.879 Uttam Kumaran: and then we can make sure that it it comes up here properly. Is that the situation.

80 00:09:57.880 00:09:58.670 Nicolas Sucari: Thank you.

81 00:10:00.170 00:10:08.003 Nicolas Sucari: Yes, I think. Jb, do, how? How can we like? How can we do the integration between beehive and this like,

82 00:10:08.490 00:10:12.999 Nicolas Sucari: yeah. Cms collection, so that we can bring all of the new blog posts here.

83 00:10:13.630 00:10:16.110 Jaypee Arriola: The zap is already set up. I that’s the.

84 00:10:16.110 00:10:16.440 Nicolas Sucari: Okay.

85 00:10:16.440 00:10:18.949 Jaypee Arriola: Thing I did last week.

86 00:10:19.190 00:10:20.050 Jaypee Arriola: So whatever you.

87 00:10:20.050 00:10:21.150 Nicolas Sucari: So you mean.

88 00:10:21.150 00:10:24.009 Jaypee Arriola: Or post on behalf, it should automatically be

89 00:10:24.483 00:10:25.350 Jaypee Arriola: that, and.

90 00:10:25.350 00:10:26.400 Nicolas Sucari: I can see.

91 00:10:26.400 00:10:28.009 Jaypee Arriola: Close the Ms.

92 00:10:28.010 00:10:33.209 Nicolas Sucari: Okay, but on workflow cms it will stay as a draft until someone goes in there and publish it right.

93 00:10:33.570 00:10:34.870 Jaypee Arriola: That’s right. That’s right.

94 00:10:35.080 00:10:56.089 Nicolas Sucari: Okay, okay, yeah, that’s perfect to them. We you need to create. Then if that’s up is working, we need to create the beehive blog post and then submit it, and then come into what? Into workflow and just publish the the one that we created. We need to clean everything here, and maybe we’ll need to clean all of these ones so that we can see only the one that we are creating on behave.

95 00:10:57.590 00:11:02.740 Uttam Kumaran: Okay. So maybe I’m just gonna try to carve out some time, maybe tomorrow, and we can just like

96 00:11:03.240 00:11:05.740 Uttam Kumaran: close this out, Nico. There’d be a new.

97 00:11:05.740 00:11:06.330 Nicolas Sucari: Yeah.

98 00:11:07.460 00:11:24.760 Nicolas Sucari: yeah. I mean, once we have that blog post it. It’s it’s pretty easy. We need just to clean everything up here. It’s just deleting the other blog post that we have there on on the Cms collection, and then just publish the one that we are gonna get from behave.

99 00:11:25.240 00:11:26.980 Uttam Kumaran: Okay. Okay. Great.

100 00:11:28.630 00:11:39.739 Nicolas Sucari: Maybe. Jp, if you want once we have that blog post ready to go in beehive, we can set up a meeting and do everything live, the 3 of us, so that we can have everything working just in case.

101 00:11:40.250 00:11:41.240 Jaypee Arriola: Especially yeah.

102 00:11:42.740 00:11:43.860 Nicolas Sucari: That will be good. Yeah.

103 00:11:45.540 00:11:49.339 Uttam Kumaran: Okay, great. So that that’s that’s the blog page.

104 00:11:49.959 00:11:51.609 Uttam Kumaran: Let’s talk about

105 00:11:52.320 00:11:54.250 Uttam Kumaran: the pricing page.

106 00:11:56.940 00:12:00.619 Uttam Kumaran: So jp, that’s is that is that here, under pricing.

107 00:12:10.940 00:12:16.560 Jaypee Arriola: It’s a request. Pricing request. Dash, pricing. Yeah.

108 00:12:20.943 00:12:21.930 Uttam Kumaran: Okay, perfect.

109 00:12:24.400 00:12:26.620 Uttam Kumaran: Okay, great. So

110 00:12:27.570 00:12:29.930 Uttam Kumaran: I think today, let’s also.

111 00:12:30.410 00:12:32.820 Uttam Kumaran: So that’s also in web flow, review.

112 00:12:33.576 00:12:35.760 Uttam Kumaran: Create the blog post.

113 00:12:36.690 00:12:38.440 Uttam Kumaran: I’m just gonna

114 00:12:39.770 00:12:40.530 Uttam Kumaran: so.

115 00:12:41.460 00:12:46.010 Nicolas Sucari: We need to add this one to the to the menu right.

116 00:12:46.720 00:12:50.320 Uttam Kumaran: Yeah. So let’s so let’s just like, talk about this page

117 00:12:50.780 00:12:55.979 Uttam Kumaran: now. So I think a couple of things. One, yeah, it’d be great to add, pricing here.

118 00:12:57.194 00:12:59.049 Uttam Kumaran: Second, I think the

119 00:12:59.820 00:13:02.320 Uttam Kumaran: content and everything looks great.

120 00:13:02.500 00:13:05.029 Uttam Kumaran: Think the Faqs. And this is fine.

121 00:13:05.574 00:13:09.219 Uttam Kumaran: For this. Jp, you just need copy from us.

122 00:13:10.190 00:13:10.940 Jaypee Arriola: That’s right.

123 00:13:11.500 00:13:13.810 Uttam Kumaran: Okay, so we’ll take care of that as well.

124 00:13:15.840 00:13:18.308 Uttam Kumaran: do we want to keep this?

125 00:13:20.670 00:13:21.999 Uttam Kumaran: What do you think, Nico?

126 00:13:23.270 00:13:28.469 Nicolas Sucari: I mean, if if you if you go to the pricing page and you see the form

127 00:13:28.480 00:13:36.539 Nicolas Sucari: on the top and you click, submit, may. Probably you won’t scroll down anything like you’re seeing a lot of stuff because you’re using

128 00:13:36.620 00:13:38.150 Nicolas Sucari: a huge

129 00:13:38.490 00:13:40.480 Nicolas Sucari: right? A huge screen right with them.

130 00:13:40.480 00:13:41.389 Uttam Kumaran: Yeah, yeah.

131 00:13:41.390 00:13:42.419 Nicolas Sucari: Up to the top

132 00:13:42.830 00:13:47.090 Nicolas Sucari: like I in my screen, I am only seeing like the 1st

133 00:13:47.688 00:13:50.999 Nicolas Sucari: section, and I’m not seeing any of the Faqs.

134 00:13:51.110 00:14:02.900 Nicolas Sucari: So, okay, I don’t know if I don’t know if that’s needed. Like, we can delete that last section. If the Faqs are okay, we can leave them there. If someone scrolls down and they see it, and we can leave the call to action to book a 15 min call.

135 00:14:03.230 00:14:05.879 Nicolas Sucari: Be below that. We can delete everything. Yeah.

136 00:14:08.370 00:14:12.394 Uttam Kumaran: Okay, so a couple of things on this, I’m just gonna put

137 00:14:13.210 00:14:18.439 Uttam Kumaran: comments here so one can we? Are these all required fields? Jp.

138 00:14:20.480 00:14:21.990 Jaypee Arriola: Currently. Yes.

139 00:14:22.270 00:14:26.440 Uttam Kumaran: Okay, I think we can leave just

140 00:14:26.680 00:14:29.490 Uttam Kumaran: 1st name, last name email.

141 00:14:30.210 00:14:34.000 Uttam Kumaran: Cause I don’t. We don’t. We don’t need like require phone number.

142 00:14:34.510 00:14:36.190 Uttam Kumaran: So it’s basically

143 00:14:39.520 00:14:44.649 Uttam Kumaran: 1st name, last name, email and comp, I guess, 1st name, last name, email and company

144 00:14:45.090 00:14:48.750 Uttam Kumaran: are the required fields. These 2, can we make not required.

145 00:14:56.920 00:14:57.959 Uttam Kumaran: What do you think

146 00:15:00.360 00:15:01.770 Uttam Kumaran: you’re on, mute? If you’re talking.

147 00:15:03.300 00:15:15.769 Nicolas Sucari: Sorry. Sorry. I agree. I I don’t think we need to have phone number. And like the big text message there as required. We can leave that as an optional field.

148 00:15:17.460 00:15:18.829 Uttam Kumaran: Jp. Does that work.

149 00:15:19.140 00:15:19.880 Jaypee Arriola: Yep

150 00:15:20.130 00:15:20.650 Jaypee Arriola: on it.

151 00:15:20.650 00:15:21.520 Uttam Kumaran: Okay, cool.

152 00:15:22.080 00:15:24.939 Uttam Kumaran: Okay, this is otherwise, I think this is good to go.

153 00:15:25.090 00:15:26.430 Uttam Kumaran: Yeah.

154 00:15:27.070 00:15:30.090 Uttam Kumaran: let’s just ship this. I think that’s the only change

155 00:15:39.220 00:15:43.030 Uttam Kumaran: perfect. So that’s the pricing page.

156 00:15:43.210 00:15:46.190 Uttam Kumaran: Let’s talk about the about us. Page.

157 00:15:46.400 00:15:50.250 Uttam Kumaran: So I know that’s also here in staging.

158 00:15:53.710 00:15:54.800 Uttam Kumaran: Honest.

159 00:15:57.700 00:16:02.389 Uttam Kumaran: Yeah. So I think we need to work on content, Nico and

160 00:16:03.410 00:16:06.530 Uttam Kumaran: like what to put in here. So this is completely waiting on us.

161 00:16:06.670 00:16:09.198 Uttam Kumaran: I think otherwise. This is good.

162 00:16:11.610 00:16:13.670 Nicolas Sucari: My picture there. It’s funny.

163 00:16:13.670 00:16:14.860 Uttam Kumaran: Yeah. Yeah.

164 00:16:17.860 00:16:21.610 Nicolas Sucari: Maybe we need to. Yes, use the white Logos for.

165 00:16:23.120 00:16:23.560 Uttam Kumaran: Yeah.

166 00:16:23.560 00:16:24.500 Nicolas Sucari: So countenance.

167 00:16:24.890 00:16:28.500 Nicolas Sucari: But yeah, all of the content we need to work on here. Because I think.

168 00:16:28.896 00:16:30.630 Nicolas Sucari: yeah, we don’t have anything.

169 00:16:30.780 00:16:37.269 Nicolas Sucari: So yeah, maybe we can work on the content. We can work it with Claude and send a proposal. And then we can review.

170 00:16:38.850 00:16:39.630 Uttam Kumaran: Okay?

171 00:16:39.730 00:16:40.909 Uttam Kumaran: And then

172 00:16:41.950 00:16:46.939 Uttam Kumaran: at the moment, this, okay, actually, we can have everybody go there. That’s fine.

173 00:16:47.873 00:16:50.460 Uttam Kumaran: What do you? How do you feel about

174 00:16:50.800 00:16:53.709 Uttam Kumaran: Nico like this section versus

175 00:16:54.570 00:16:56.619 Uttam Kumaran: this section like.

176 00:16:56.980 00:17:02.290 Uttam Kumaran: I don’t know. I’m trying to think about what all the stuff we’re gonna put in here are. But I do think that we can.

177 00:17:02.800 00:17:05.300 Uttam Kumaran: I think this is good with numbers here.

178 00:17:06.099 00:17:11.440 Uttam Kumaran: I’m not sure whether we’re gonna have like this for this section. I may just go straight to about our team.

179 00:17:12.490 00:17:26.140 Nicolas Sucari: Yeah, I mean, I think this like the section on the top of our team like the above one. It will depend on, what is the content? If because maybe we have content where we want to use the one with the big picture, or

180 00:17:26.240 00:17:31.640 Nicolas Sucari: we wanna use a section without a picture. And then we prefer using this one. Yeah.

181 00:17:32.201 00:17:35.679 Nicolas Sucari: so it will depend on what is the content that we have to add here?

182 00:17:36.233 00:17:41.909 Nicolas Sucari: Having all of these sections is okay. And then we can just like delete an entire section.

183 00:17:42.060 00:17:44.230 Nicolas Sucari: maybe. Okay.

184 00:17:44.640 00:17:46.970 Nicolas Sucari: depending on what content do we have.

185 00:17:47.870 00:17:48.470 Uttam Kumaran: Okay.

186 00:17:49.340 00:17:59.260 Nicolas Sucari: Or I. I don’t know. What do you think? Jp, that I don’t know if you thought the sections for something specific, but if not, I think it will all depend on the content.

187 00:18:01.620 00:18:05.329 Jaypee Arriola: I guess you’re right. Yeah, it’ll depend on the availability, the the content.

188 00:18:06.870 00:18:07.500 Nicolas Sucari: Yeah.

189 00:18:09.270 00:18:21.139 Nicolas Sucari: So I I think I will keep like, obviously the title, first, st the one with the big image. If we don’t have like a big picture to show there. I think this one, this section needs to go away like.

190 00:18:21.140 00:18:22.360 Uttam Kumaran: Yeah, I.

191 00:18:22.630 00:18:29.080 Nicolas Sucari: Yeah, because we don’t have like a a team picture of altogether. And yeah, creating something

192 00:18:29.700 00:18:38.010 Nicolas Sucari: is kind of weird the other one with the numbers. I think it’s it’s pretty good. We need to understand what? Yeah.

193 00:18:38.010 00:18:39.079 Uttam Kumaran: Really gonna go here.

194 00:18:39.080 00:18:44.091 Nicolas Sucari: Yeah, yeah, exactly. That was what I was thinking about. Maybe we can use

195 00:18:44.610 00:18:49.010 Nicolas Sucari: something related to the services that we are doing or how.

196 00:18:49.340 00:18:53.750 Nicolas Sucari: as a team, we achieve these kind of, I don’t know Kpis.

197 00:18:53.770 00:19:06.719 Nicolas Sucari: And then we have yeah leading companies. That’s okay. I think we can add some icons there and then. On the on that section. I think that that one is good. We can add the content that we have there

198 00:19:06.850 00:19:09.400 Nicolas Sucari: and our team, it should be us. So that’s fine.

199 00:19:09.400 00:19:10.010 Uttam Kumaran: Okay.

200 00:19:10.140 00:19:14.589 Uttam Kumaran: okay, okay, great. So we’ll leave some comments. And we can work on the content.

201 00:19:14.880 00:19:15.980 Uttam Kumaran: And

202 00:19:17.590 00:19:22.202 Uttam Kumaran: yeah, I think, okay, so that’s fine. I think we that one’s blocked by

203 00:19:23.200 00:19:25.089 Uttam Kumaran: by us on the content.

204 00:19:25.230 00:19:26.459 Uttam Kumaran: I’m gonna put

205 00:19:27.870 00:19:30.080 Uttam Kumaran: I’m actually gonna create a new

206 00:19:33.660 00:19:35.809 Uttam Kumaran: what is this property.

207 00:20:36.350 00:20:37.260 Uttam Kumaran: okay.

208 00:20:39.090 00:20:40.869 Uttam Kumaran: start. And then.

209 00:20:50.600 00:20:58.309 Uttam Kumaran: okay, great. So pricing page under contract review about us is also on content. Review.

210 00:21:02.110 00:21:08.710 Uttam Kumaran: the pro pricing pages have the one change, and we’re good to go. Okay, great. So I think those are the big things I think. Let’s talk a little bit about.

211 00:21:09.080 00:21:15.199 Uttam Kumaran: Let’s talk a little bit about the overall structure while we have Ann here, and then I’ll kind of want to talk about like roadmap

212 00:21:16.654 00:21:28.329 Uttam Kumaran: so I think one thing is that we booked a weekly kind of data. We we booked the Wake Weekly Design Review call. I think main goal of that call is, I want to look through stuff that’s needs design review.

213 00:21:28.350 00:21:31.359 Uttam Kumaran: And I also want to go through the site with everybody here.

214 00:21:31.632 00:21:40.019 Uttam Kumaran: And I want to go through the site. That’s we can go through staging because we have the stuff that’s going to come up. But I want to just highlight a couple of things, and

215 00:21:40.200 00:21:43.249 Uttam Kumaran: and and Jp, also, I want you guys to give feedback

216 00:21:43.330 00:21:46.250 Uttam Kumaran: the biggest thing. I think we’re going to change in the next

217 00:21:46.370 00:21:58.793 Uttam Kumaran: in a month or so that I actually want to give a lot more ownership to you guys on the design side. So you think through, you know how we can make this site a lot better. I think I had some ideas initially. But

218 00:21:59.290 00:22:15.089 Uttam Kumaran: you know, for me the biggest thing is having the great content there. But I want you guys to really consider our competitors, our industry, and think about like how we can improve the site. And you know, that’s why I’m hoping that for those weekly calls that you guys can come to the table with some of that as well.

219 00:22:15.590 00:22:22.619 Uttam Kumaran: So I’ll kind of leave a lot of that to you guys. But you know, off the bat, I have a couple of ideas one like, I want to kind of see all the stuff

220 00:22:23.060 00:22:33.220 Uttam Kumaran: like pricing, and you know all the key things in the in the top nav here, I think second and and Jp, let me know what you think like we definitely, this is all text.

221 00:22:33.780 00:22:36.060 Uttam Kumaran: So what do you guys think we could do

222 00:22:36.360 00:22:38.899 Uttam Kumaran: here? I know we wanted to do a header image?

223 00:22:39.980 00:22:49.969 Uttam Kumaran: I don’t know. And I think maybe we need some sort of illustration or like design. But yeah, right now, it’s like pure text for our homepage.

224 00:22:53.390 00:22:53.740 Anne Narido: A meeting.

225 00:22:53.740 00:22:54.380 Jaypee Arriola: Probably.

226 00:22:54.380 00:22:55.220 Anne Narido: We’re in.

227 00:22:56.050 00:22:56.590 Anne Narido: Yeah.

228 00:22:56.590 00:22:57.683 Jaypee Arriola: Go ahead!

229 00:22:58.230 00:22:59.360 Anne Narido: For

230 00:22:59.460 00:23:01.939 Anne Narido: some animation in text.

231 00:23:03.080 00:23:03.870 Uttam Kumaran: Yeah.

232 00:23:04.270 00:23:08.339 Uttam Kumaran: animation and text, or, you know, even some sort of

233 00:23:08.810 00:23:11.299 Uttam Kumaran: design or something.

234 00:23:12.665 00:23:16.334 Uttam Kumaran: I don’t know, like, let’s say, like, if we go to like

235 00:23:17.170 00:23:18.450 Uttam Kumaran: slack.

236 00:23:19.390 00:23:21.760 Uttam Kumaran: I don’t know. Let’s see what their homepage looks like.

237 00:23:22.400 00:23:24.429 Uttam Kumaran: Okay, this is just like.

238 00:23:26.170 00:23:27.099 Nicolas Sucari: Maybe I don’t even know.

239 00:23:27.100 00:23:28.759 Uttam Kumaran: I can go to the homepage. But.

240 00:23:35.760 00:23:38.249 Uttam Kumaran: like even this is kind of too crazy.

241 00:23:38.890 00:23:40.950 Nicolas Sucari: But go go to Zapier, for example.

242 00:23:43.550 00:23:48.510 Nicolas Sucari: Zapier has like a nice gift. I don’t know why you’re getting to these dogs

243 00:23:49.295 00:23:51.469 Nicolas Sucari: try to. Yeah.

244 00:23:53.000 00:23:54.839 Uttam Kumaran: Okay, let me log out.

245 00:23:57.380 00:24:01.520 Nicolas Sucari: Zapier has kind of like, a nice. Yeah, this video

246 00:24:02.240 00:24:03.760 Nicolas Sucari: with some.

247 00:24:03.760 00:24:04.120 Uttam Kumaran: Yeah.

248 00:24:04.120 00:24:18.739 Nicolas Sucari: And showing some stuff, maybe. We can kind of try to show what we do in a nice kind of gift like this, right, like trying like how we work with clients, and how we use the tools

249 00:24:18.830 00:24:25.030 Nicolas Sucari: so that something like this can represent us on our processes or our way of working.

250 00:24:27.860 00:24:29.169 Uttam Kumaran: Yeah, what do you guys think?

251 00:24:38.010 00:24:42.430 Nicolas Sucari: I can, I can find more default, reference, or other examples. But

252 00:24:43.090 00:24:44.040 Nicolas Sucari: hmm.

253 00:24:45.900 00:24:46.429 Uttam Kumaran: Yeah, and.

254 00:24:46.430 00:24:46.970 Anne Narido: I’m.

255 00:24:46.970 00:24:48.770 Uttam Kumaran: If you, what do you guys think of something like this.

256 00:24:49.570 00:24:54.559 Anne Narido: Oh, yeah, sorry. For me. I think we need the contrast

257 00:24:54.710 00:25:00.630 Anne Narido: interesting color or another color that’s different from green, because it’s too greeny.

258 00:25:01.550 00:25:02.070 Nicolas Sucari: To green.

259 00:25:02.070 00:25:02.450 Uttam Kumaran: It is very.

260 00:25:02.667 00:25:03.320 Nicolas Sucari: Yeah, I think

261 00:25:04.920 00:25:10.680 Nicolas Sucari: that’s something that we can. Yeah, we can. We can change the colors or

262 00:25:10.870 00:25:30.380 Nicolas Sucari: anything else. But more regarding like the components? Or what is the information that we can actually show here in the homepage? I I think we are still missing something visual related to data, and that someone that comes in here understand that we’re gonna be working more in like the techie part of of things

263 00:25:30.500 00:25:31.320 Nicolas Sucari: right?

264 00:25:33.190 00:25:35.023 Anne Narido: Oh, yeah, yeah, of course.

265 00:25:35.440 00:25:39.329 Anne Narido: in terms of images. I think we can add

266 00:25:39.410 00:25:41.960 Anne Narido: on the background or

267 00:25:44.850 00:25:46.710 Anne Narido: click the lines

268 00:25:47.230 00:25:50.529 Anne Narido: on the about page, I think, in services.

269 00:25:51.850 00:25:55.850 Anne Narido: I mean in the in the Newsletter section.

270 00:25:58.660 00:26:00.030 Uttam Kumaran: Hmm, okay.

271 00:26:01.600 00:26:04.330 Uttam Kumaran: yeah, maybe you can take this and

272 00:26:05.100 00:26:06.950 Uttam Kumaran: because this is the pit. Like

273 00:26:06.960 00:26:09.700 Uttam Kumaran: most part, people are gonna come to this page.

274 00:26:09.710 00:26:13.240 Uttam Kumaran: Our goal is for them to be like, I get what these guys do

275 00:26:13.660 00:26:20.519 Uttam Kumaran: hit schedule meeting, and then it go. We’ll we’ll probably end up removing this and having people go to the pricing page.

276 00:26:20.840 00:26:27.410 Uttam Kumaran: But it would be great, maybe, if you can own the homepage and think about like how we want to improve this

277 00:26:28.255 00:26:30.670 Uttam Kumaran: and take this to the next level.

278 00:26:33.460 00:26:34.710 Anne Narido: Oh, yeah, yep, sure.

279 00:26:35.554 00:26:41.989 Anne Narido: I will also communicate with Jp. Regarding the animations that I’m thinking.

280 00:26:42.790 00:26:43.440 Uttam Kumaran: Okay.

281 00:26:44.550 00:26:46.500 Uttam Kumaran: yeah, I’m trying to even look if like.

282 00:26:46.660 00:26:47.870 Uttam Kumaran: I mean, all these are.

283 00:26:48.040 00:26:49.689 Uttam Kumaran: their sites are so boring

284 00:26:51.510 00:26:52.115 Uttam Kumaran: like,

285 00:26:54.880 00:26:56.755 Jaypee Arriola: I think, though.

286 00:26:57.890 00:27:04.119 Jaypee Arriola: we kind of need some sort of more input from you of what the graphics or animations would

287 00:27:04.570 00:27:07.579 Jaypee Arriola: look like, or what kind of story should this tell?

288 00:27:07.960 00:27:11.830 Jaypee Arriola: So we can have some sort of something to start from.

289 00:27:12.580 00:27:18.909 Uttam Kumaran: Yeah. So to get. So maybe we can even spend a little time on that right now. So the biggest thing is like

290 00:27:20.110 00:27:27.260 Uttam Kumaran: our audience when they come here, are going to be Ceos and business people. So we’re trying to tell them that we are.

291 00:27:27.490 00:27:36.740 Uttam Kumaran: We’re like their data team. We connect. Take all their sources of data, all the confusion and create clear reports.

292 00:27:37.280 00:27:39.800 Uttam Kumaran: Make help them make clear decisions.

293 00:27:39.930 00:27:43.770 Uttam Kumaran: And there’s a couple of key pieces of technology that we we do use to do that

294 00:27:44.010 00:27:50.159 Uttam Kumaran: right. So there’s some sort of flow right? Like, I used to work for this company.

295 00:27:50.220 00:27:54.249 Uttam Kumaran: and they have a I think they I don’t know if they still have it, but

296 00:27:55.912 00:28:00.488 Uttam Kumaran: not, really. They sort of switched it to more like product stuff. But

297 00:28:03.630 00:28:06.080 Uttam Kumaran: I guess I wanted to see. Yeah, like.

298 00:28:06.170 00:28:07.980 Uttam Kumaran: see, they had something like this.

299 00:28:09.740 00:28:15.130 Uttam Kumaran: right? Like we. I worked on this when I was at this company, but you see how it kind of goes through their logo.

300 00:28:15.990 00:28:17.632 Jaypee Arriola: Yeah. The flow.

301 00:28:18.180 00:28:21.380 Uttam Kumaran: Yeah, there’s some sort of data flow like.

302 00:28:21.620 00:28:23.531 Uttam Kumaran: here, let’s even look, I mean,

303 00:28:27.360 00:28:34.099 Uttam Kumaran: So I think I sent you guys this spreadsheet. But this is a spreadsheet of like all of the different like data analytics, consultancies.

304 00:28:35.580 00:28:37.160 Uttam Kumaran: that’s kind of like worth

305 00:28:38.037 00:28:39.680 Uttam Kumaran: like looking at.

306 00:28:39.740 00:28:41.789 Uttam Kumaran: But I’m trying to even look at like

307 00:28:44.840 00:28:47.570 Uttam Kumaran: See if there’s any good inspiration here.

308 00:28:55.190 00:28:57.459 Uttam Kumaran: This is kind of too much. Honestly.

309 00:29:18.470 00:29:19.890 Nicolas Sucari: I’m gonna try find

310 00:29:21.070 00:29:22.270 Nicolas Sucari: examples.

311 00:29:22.350 00:29:24.110 Nicolas Sucari: But yeah, I think like

312 00:29:24.550 00:29:26.410 Nicolas Sucari: we if we don’t

313 00:29:26.790 00:29:30.280 Nicolas Sucari: like creating like a flow diagram and

314 00:29:30.450 00:29:44.779 Nicolas Sucari: showing like input process and output should be like the easiest way, and maybe it should. It’s kind of a little bit repetitive and boring but we but that’s kind of our core process. So maybe we can

315 00:29:45.160 00:29:51.059 Nicolas Sucari: have that as a starting point and then try to create create something a little bit more

316 00:29:51.660 00:29:54.719 Nicolas Sucari: dynamic or funny, or I don’t know. Yeah.

317 00:29:56.320 00:29:56.890 Nicolas Sucari: But yeah.

318 00:29:56.890 00:29:58.200 Uttam Kumaran: Yeah, I think.

319 00:29:58.680 00:30:02.339 Nicolas Sucari: We need something visual to try

320 00:30:02.759 00:30:13.610 Nicolas Sucari: to get those people that are gonna come us to to that are gonna yeah, reach the website. It does. Ca, CEO Cfos to easily understand what we do and how we do it.

321 00:30:13.760 00:30:15.259 Nicolas Sucari: just by looking at it.

322 00:30:18.890 00:30:24.310 Uttam Kumaran: Yeah. And I, I think that the the tough part guys for a lot of these sites is they’re so text heavy.

323 00:30:25.330 00:30:26.790 Uttam Kumaran: you know, like, look

324 00:30:26.920 00:30:30.019 Uttam Kumaran: analytics, insights. There’s like butterflies. And like.

325 00:30:30.070 00:30:33.479 Uttam Kumaran: I just don’t. I just don’t like that. These are.

326 00:30:33.990 00:30:51.909 Uttam Kumaran: It’s just. I want to be very clear on what we do. And I know there’s probably a gap between that and like what you guys know. And that’s what I want to figure out. And I think probably more conversations and more meetings will kind of get us there. The biggest thing I want to share is like, so here’s an here’s like an example of something that we’re producing for

327 00:30:52.020 00:30:53.739 Uttam Kumaran: some stuff internally.

328 00:30:57.210 00:31:00.040 Uttam Kumaran: that I can kind of share. And then maybe we can.

329 00:31:00.150 00:31:03.029 Uttam Kumaran: We can use in some other way. But

330 00:31:03.350 00:31:06.469 Uttam Kumaran: Nico and I are working on these like diagrams internally.

331 00:31:06.600 00:31:11.660 Uttam Kumaran: which is basically like, see like diagrams of like basically like system architecture diagrams.

332 00:31:11.890 00:31:19.189 Uttam Kumaran: But I kind of wanted. I kind of want to share with people that, like our job is to help them take all their different data sources.

333 00:31:19.600 00:31:26.689 Uttam Kumaran: move them through our partners and our tools, and then give them the results that they need. Right? So this is probably like the most technical.

334 00:31:27.000 00:31:34.150 Uttam Kumaran: And then there’s probably like something that’s like very high level. But I want it to be captivating, and I want it to translate visually.

335 00:31:34.731 00:31:42.900 Uttam Kumaran: what we do without like text. Some people are going to read these things. And that’s why I think immediately, you know that like, hey, it’s a data company

336 00:31:43.190 00:31:54.960 Uttam Kumaran: we do. We help. This is what we do right. But some people aren’t are just going to look at the image, and I want them to see the feeling we’re trying to get for them. Is that, like you, trust us to help organize your data and provide you with insights?

337 00:31:55.030 00:31:56.080 Uttam Kumaran: Right? So.

338 00:31:58.850 00:32:01.383 Jaypee Arriola: Okay, so this basically like,

339 00:32:02.200 00:32:06.090 Jaypee Arriola: some sort of an update of the current branding?

340 00:32:06.310 00:32:08.158 Jaypee Arriola: Or is it like

341 00:32:10.436 00:32:11.930 Jaypee Arriola: But the

342 00:32:12.080 00:32:13.859 Jaypee Arriola: a rebranding.

343 00:32:14.690 00:32:15.890 Nicolas Sucari: I don’t think we need it.

344 00:32:16.660 00:32:20.579 Nicolas Sucari: Well, I don’t know if it is like entirely a rebranding.

345 00:32:20.650 00:32:22.780 Nicolas Sucari: It’s more kind of.

346 00:32:22.780 00:32:25.040 Uttam Kumaran: I think it’s just evolution of this page. Yeah, I think.

347 00:32:25.040 00:32:25.460 Jaypee Arriola: Listen.

348 00:32:25.460 00:32:26.080 Nicolas Sucari: Exactly

349 00:32:26.670 00:32:36.809 Nicolas Sucari: exactly. Yeah. It’s it’s to make this a little bit more dynamic and a little and add maybe some stuff so that we can show clearly what we

350 00:32:36.890 00:32:46.730 Nicolas Sucari: want to achieve and what we want to communicate. But it’s not like an entirely rebranding. Like to think new fonts, new colors, or everything from scratch.

351 00:32:47.507 00:32:51.320 Jaypee Arriola: So maybe let’s talk about the demographic. So that we would know

352 00:32:51.771 00:33:00.420 Jaypee Arriola: what’s crazy and what’s not since it’s gonna be like Ceos, are they gonna be like forties? And to fifties

353 00:33:00.580 00:33:02.200 Jaypee Arriola: or 3 months to 40.

354 00:33:02.200 00:33:10.939 Uttam Kumaran: Let me let me actually let me actually say, share with you guys a document because I have all this written down about who the persona is. Give me one second. I have that. I’ll just.

355 00:33:10.940 00:33:11.719 Jaypee Arriola: Nice. Yeah.

356 00:33:12.170 00:33:14.129 Uttam Kumaran: And then we can talk. We can talk through that.

357 00:33:16.600 00:33:18.406 Uttam Kumaran: So this is in

358 00:34:17.770 00:34:20.859 Uttam Kumaran: So I’ll send this to you guys on slack.

359 00:34:35.580 00:34:40.089 Uttam Kumaran: So this is kind of like an overview document about how we’re gonna do content.

360 00:34:40.210 00:34:41.750 Uttam Kumaran: But basically

361 00:34:41.810 00:34:46.950 Uttam Kumaran: the key personas we’re going after our Ceos. So yeah, you can think like

362 00:34:47.500 00:34:51.380 Uttam Kumaran: definitely like 40 plus in terms of age

363 00:34:51.630 00:35:03.189 Uttam Kumaran: you can think about. They are running companies or their vps. CEO, Vp, Cfo coo. So they have a high level understanding about how their business works. But they don’t know like

364 00:35:03.280 00:35:10.589 Uttam Kumaran: what specific technology or like, what dashboard. They know that data is important, and that they want to be data driven.

365 00:35:10.780 00:35:14.270 Uttam Kumaran: And they they need some help to make better decisions with data.

366 00:35:14.400 00:35:17.109 Uttam Kumaran: Right? So that’s the feeling I want to translate

367 00:35:17.540 00:35:27.990 Uttam Kumaran: them is like how they can, how they can use data to basically improve their business, make more decisions and kind of like these things which is like, save money.

368 00:35:28.330 00:35:31.440 Uttam Kumaran: Lower costs make better decisions with data.

369 00:35:32.780 00:35:44.589 Uttam Kumaran: make more money, you know, it’s it’s it’s actually like, I want to talk about the results. And then you leave the process to us right? Or if you want to learn more about the process, you can go to our case studies and read the process?

370 00:35:45.210 00:35:46.500 Uttam Kumaran: Does that make sense.

371 00:35:47.770 00:35:49.889 Jaypee Arriola: Okay. Okay. Happy.

372 00:35:50.670 00:36:00.449 Uttam Kumaran: Any other questions on the feel free. Any questions on the persona side, like I wanted to be more kind of like, happy to kind of share a bit even about who we have worked with, you know, if if helpful.

373 00:36:05.410 00:36:06.950 Uttam Kumaran: And does that make sense.

374 00:36:08.558 00:36:11.550 Jaypee Arriola: We’re talking about AI data

375 00:36:11.670 00:36:15.679 Jaypee Arriola: tech, are we not going to some sort of humanize it?

376 00:36:16.140 00:36:20.960 Jaypee Arriola: Because, looking at the logo, there is some sort of a itemized forge

377 00:36:20.990 00:36:25.210 Jaypee Arriola: word in it. Are we going to put some humanizing

378 00:36:25.260 00:36:28.329 Jaypee Arriola: aspect to it, or is it? Is it all data

379 00:36:28.640 00:36:29.640 Jaypee Arriola: all tech.

380 00:36:30.610 00:36:31.615 Uttam Kumaran: Yeah, I guess.

381 00:36:32.410 00:36:34.160 Uttam Kumaran: that’s a good question. I think, like.

382 00:36:34.250 00:36:40.279 Uttam Kumaran: our goal is for the data and stuff to get leveraged by humans for decision making. Right?

383 00:36:40.300 00:36:43.099 Uttam Kumaran: So anything we do on the data or AI side.

384 00:36:43.230 00:36:47.530 Uttam Kumaran: we want that to be output. So we can again save people money.

385 00:36:47.660 00:37:01.729 Uttam Kumaran: allow them to save time, allow them to grow their business right? So it’s not like technology just to throw technology at a problem. It’s about like actually leveraging the best technology to impact like the humans day to day.

386 00:37:03.340 00:37:18.169 Uttam Kumaran: right? The kind of like the the we I mean to even talk about, like the name of the company, and more of like Forge, meaning like, you know, how like you kind of forge steel, you forge like a bunch of things bunch of technology together for a solution. That’s sort of the idea around here.

387 00:37:19.040 00:37:20.540 Uttam Kumaran: Did that make sense.

388 00:37:21.320 00:37:21.980 Jaypee Arriola: Yeah.

389 00:37:25.420 00:37:27.197 Jaypee Arriola: cause I’m thinking,

390 00:37:27.880 00:37:35.239 Jaypee Arriola: maybe just the look and feel it kind of feels almost the same with cloud. AI kind of branding.

391 00:37:37.560 00:37:38.510 Jaypee Arriola: What do you think.

392 00:37:38.510 00:37:38.970 Uttam Kumaran: Yeah.

393 00:37:41.670 00:37:43.129 Uttam Kumaran: May open up Claude

394 00:37:45.780 00:37:46.430 Uttam Kumaran: Ashham.

395 00:37:46.430 00:37:49.129 Jaypee Arriola: It’s like an almost no nonsense.

396 00:37:49.784 00:37:52.080 Jaypee Arriola: Ai tech humanized data.

397 00:37:52.200 00:37:53.400 Jaypee Arriola: Something like that.

398 00:37:56.290 00:37:57.380 Uttam Kumaran: Yeah, like I would.

399 00:37:58.030 00:38:02.850 Uttam Kumaran: Well, on a I wanted to be very particular

400 00:38:08.080 00:38:09.460 Uttam Kumaran: thoughts.

401 00:38:09.990 00:38:10.920 Nicolas Sucari: We are. We are losing.

402 00:38:10.920 00:38:13.109 Uttam Kumaran: Want to spend time talking about

403 00:38:13.330 00:38:18.529 Uttam Kumaran: questions about process. You can find that information. They’ve a lot of the other sites that we

404 00:38:18.730 00:38:19.599 Uttam Kumaran: can. You hear me.

405 00:38:19.600 00:38:23.149 Nicolas Sucari: We can hear you now something happened, and you were cutting off, but we can hear you now.

406 00:38:23.150 00:38:28.299 Uttam Kumaran: Oh, sorry. Okay. I know. I was saying a a lot of this other sites that we use.

407 00:38:28.698 00:38:32.840 Uttam Kumaran: The a lot of the other consulting sites. It’s all about the process.

408 00:38:32.860 00:38:35.620 Uttam Kumaran: So much text tons of jargon.

409 00:38:35.710 00:38:39.500 Uttam Kumaran: I want to talk. I want to talk about the results and the feeling

410 00:38:39.730 00:38:43.359 Uttam Kumaran: right? I think that’s what makes a landing page. And a website

411 00:38:43.650 00:38:45.310 Uttam Kumaran: really, really amazing.

412 00:38:45.737 00:38:49.010 Uttam Kumaran: Like, if you go like, this is the Claude Page.

413 00:38:49.040 00:38:54.719 Uttam Kumaran: It’s very simple. It’s really just like to sign up and learn more. But you can see. Turn your thoughts into reality.

414 00:38:55.080 00:38:59.200 Uttam Kumaran: Examples. Clean the Csv visualize this cost

415 00:38:59.400 00:39:01.780 Uttam Kumaran: right? Spark your creativity.

416 00:39:01.960 00:39:03.859 Uttam Kumaran: Very basic

417 00:39:04.110 00:39:06.740 Uttam Kumaran: meet. Claude. Claude is a next generation. AI.

418 00:39:06.820 00:39:09.749 Uttam Kumaran: Here’s the pricing frequently asked questions.

419 00:39:09.910 00:39:11.744 Uttam Kumaran: Right? Like, if you go to

420 00:39:12.540 00:39:13.970 Uttam Kumaran: perplexity.

421 00:39:14.690 00:39:15.770 Uttam Kumaran: Let’s see.

422 00:39:16.550 00:39:18.680 Uttam Kumaran: I think they even they, they

423 00:39:19.090 00:39:20.860 Uttam Kumaran: they push you right into the

424 00:39:21.010 00:39:23.100 Uttam Kumaran: into how everything works.

425 00:39:23.754 00:39:26.700 Uttam Kumaran: I’m trying to think if there’s anything else that’s like

426 00:39:27.070 00:39:28.742 Uttam Kumaran: similar that we can

427 00:39:29.290 00:39:30.970 Uttam Kumaran: poke around at like.

428 00:39:31.630 00:39:33.659 Uttam Kumaran: Let’s look@find.com.

429 00:39:38.470 00:39:44.479 Uttam Kumaran: But did you see these are all like, since this is all Saas products. It’s a little bit tougher, like, what if we go to

430 00:39:45.410 00:39:48.780 Uttam Kumaran: like to give you a sense of like kind of like? I was looking at this site.

431 00:39:49.240 00:39:52.340 Uttam Kumaran: This is like a design agency.

432 00:39:54.180 00:39:55.020 Uttam Kumaran: and

433 00:39:55.400 00:39:57.800 Uttam Kumaran: this site is like, super super.

434 00:39:57.950 00:39:58.780 Uttam Kumaran: like.

435 00:39:59.060 00:40:04.790 Uttam Kumaran: basically, it’s like the it’s trying to encourage you to convert and press book, a call as much as possible.

436 00:40:04.880 00:40:07.982 Uttam Kumaran: So a lot of Ctas, a lot of

437 00:40:08.570 00:40:12.179 Uttam Kumaran: other brands here, examples upfront.

438 00:40:13.460 00:40:19.450 Uttam Kumaran: You don’t have a traffic problem. You’re failing to convert that traffic into leads. Right? It makes you feel that feeling.

439 00:40:20.280 00:40:26.509 Uttam Kumaran: Oh, yeah, I mean, my website does suck because I don’t have. I’m losing competition. I’m doing this right? So

440 00:40:26.700 00:40:29.470 Uttam Kumaran: this is how it gets like, I like this type

441 00:40:29.810 00:40:38.669 Uttam Kumaran: because it’s very, very like it’s trying to really get you to be like. Let me go learn more. All these guys look great. They know exactly what they’re doing. You kind of see what I mean.

442 00:40:43.430 00:40:45.060 Jaypee Arriola: Okay, yeah, got it.

443 00:40:45.060 00:40:52.880 Uttam Kumaran: But this is a little bit much right like I feel like this is a little bit too trendy like there’s a lot on here.

444 00:40:53.060 00:40:53.879 Uttam Kumaran: but I do like.

445 00:40:53.880 00:40:54.390 Jaypee Arriola: Through this.

446 00:40:54.390 00:40:57.780 Uttam Kumaran: Right. And, Anne, you were talking about some animation like this, right.

447 00:40:59.620 00:41:00.519 Anne Narido: How many of you.

448 00:41:04.110 00:41:07.249 Jaypee Arriola: Is it like a little too young for our demographic.

449 00:41:07.250 00:41:15.749 Uttam Kumaran: Yeah, that’s what I would say. It’s a little bit too like cause. For example, we’re going after Ceos of companies that are making

450 00:41:15.900 00:41:18.510 Uttam Kumaran: like 10 million dollars or more a year.

451 00:41:18.540 00:41:20.929 Uttam Kumaran: Right? So a lot of these sites.

452 00:41:20.970 00:41:22.769 Uttam Kumaran: right, are going to be like startups

453 00:41:23.910 00:41:52.360 Uttam Kumaran: for us like we work with startups. But it’s not our bread and butter, our bread and butter are like big corporations, like like corporations that you know, have a lot of money to budget for a technology like ours. So if you go here like, oh, this is nice. But, for example, these are all startup pages right? None of these are like large corporations, and for, as you mentioned, Jp. Like, you’re spot on for like a 40 or 50 year old, CEO, they may not like.

454 00:41:52.440 00:41:57.020 Uttam Kumaran: They may think that. Oh, these guys are like young, and they don’t have experience. Right?

455 00:41:57.070 00:42:03.640 Uttam Kumaran: So that’s where I kind of want to set the balance between us. And you know, some of these pages that are like

456 00:42:05.420 00:42:07.859 Uttam Kumaran: like analytics. 8. For example.

457 00:42:08.340 00:42:12.049 Uttam Kumaran: I like these guys sites because it is a. It is a little bit more

458 00:42:12.430 00:42:18.540 Uttam Kumaran: like appealing than some of the other boring sites, like I think they did a good job with the color and the contrast.

459 00:42:18.590 00:42:21.110 Uttam Kumaran: and they have images, you know. So

460 00:42:21.150 00:42:23.630 Uttam Kumaran: it’s probably something closer to this.

461 00:42:23.790 00:42:25.720 Uttam Kumaran: but still a lot of text.

462 00:42:25.750 00:42:29.150 Uttam Kumaran: But you can see. Look at the companies that they’re working with right large

463 00:42:29.510 00:42:31.460 Uttam Kumaran: multinational corporations.

464 00:42:51.910 00:42:55.869 Nicolas Sucari: It has kind of that, like professional look that we need to

465 00:42:56.180 00:42:57.489 Nicolas Sucari: stick to it too.

466 00:42:59.630 00:43:06.650 Uttam Kumaran: Yeah, it’s both right. You see, there, there is a lot of professionalism. But there’s still look at the Logos. Look at the icons.

467 00:43:06.840 00:43:13.810 Uttam Kumaran: There’s it’s a nice visual they have. They have ways. Some stuff is still like a little bit, I would say.

468 00:43:14.080 00:43:18.880 Uttam Kumaran: like, I I like that. Everything is designed well, and you can still see like, look

469 00:43:19.090 00:43:23.059 Uttam Kumaran: for you to get a strategy session. You have to fill out 10 different things

470 00:43:23.620 00:43:38.669 Uttam Kumaran: right like. So there’s just small things like that that these big corporations, these big companies are going to just like drop the ball on. But for us, right, we have a couple of case studies that we want people to read. We want to get as many people to that right to that pricing and to the request services as pot as much as possible.

471 00:43:39.210 00:43:44.566 Uttam Kumaran: And you know, like, I want to get people to book a meeting as fast as possible. Is there is the goal?

472 00:43:46.610 00:43:59.376 Uttam Kumaran: So that’s probably the 1st thing that I think. And maybe if you guys can come and and take a look at that, I would really love to kind of like, spend some time later this week or or next week on

473 00:44:00.030 00:44:05.179 Uttam Kumaran: like talking about that process and talking about like, what can we do on the home page side.

474 00:44:07.070 00:44:07.740 Jaypee Arriola: Okay.

475 00:44:08.695 00:44:14.630 Jaypee Arriola: do we have? Or are we sort of allowed to restructure the whole homepage? Or

476 00:44:14.890 00:44:17.299 Jaypee Arriola: do we have to follow the flow? The.

477 00:44:17.300 00:44:22.460 Uttam Kumaran: No, yep, you, you can. You can think about any new structure as much as possible.

478 00:44:24.060 00:44:27.340 Uttam Kumaran: yeah, I I kind of give you guys a lot of ownership

479 00:44:27.460 00:44:42.759 Uttam Kumaran: again, I think. Jp, your questions are really good. So, Ann, let me know if you have any other questions. But I think you you kind of get the sense. Now, that’s like we’re balancing our audience with the fact that we’re trying to convey this feeling. But yeah, I mean, I want to give you guys as much creative freedom

480 00:44:42.840 00:44:46.750 Uttam Kumaran: as possible, and then you’ll you can, you know. We’ll be able to give.

481 00:44:46.770 00:44:48.682 Uttam Kumaran: of course, feedback

482 00:44:49.960 00:44:54.199 Uttam Kumaran: And then again, to give you guys a sense of like how we will know we’re successful.

483 00:44:54.220 00:44:59.160 Uttam Kumaran: Our goal right now for the coal companies to get more people booking meetings with us.

484 00:44:59.330 00:45:00.100 Uttam Kumaran: So

485 00:45:00.450 00:45:06.259 Uttam Kumaran: every sending as many people to book a call, getting people to convert in that manner is our number one goal

486 00:45:06.410 00:45:16.930 Uttam Kumaran: right down the line. Maybe our goal may be to translate more information. Our goal may be to disqualify certain people right now. Our number one goal is to get people to book calls with us

487 00:45:17.020 00:45:27.440 Uttam Kumaran: right? So you keep that in the back of your mind. But I want all red, and to give you to Jp. To give you a sense, people are people. Message me every day being like I love the way your site looks.

488 00:45:27.590 00:45:30.339 Uttam Kumaran: Can I introduce you to. So and so so people already like

489 00:45:30.530 00:45:36.990 Uttam Kumaran: what we have now. So I do think that’s leveling it up a little bit more is gonna really

490 00:45:37.310 00:45:46.719 Uttam Kumaran: is gonna really, really make it in a great place, and then also sets the stage for us to say, Cool the homepage is done. Now let’s go look at the case. Study pages and things like that.

491 00:45:46.790 00:45:51.320 Uttam Kumaran: That’s why I want you guys to start with the homepage dream big. And then let’s try to make something

492 00:45:51.871 00:45:57.708 Uttam Kumaran: great happened with that. I think otherwise. This week me and Nico will focus on the rest of the content.

493 00:45:58.730 00:46:08.667 Uttam Kumaran: And then we’re starting to also start to work with a copywriter so hopefully, you know, because again, hopefully, my time and Nico’s time isn’t like

494 00:46:09.993 00:46:11.600 Uttam Kumaran: Like the

495 00:46:11.910 00:46:18.690 Uttam Kumaran: isn’t like the main blocker, I mean, instead, like we could have, we can have someone who’s paired with you guys on the copywriting side. So.

496 00:46:19.360 00:46:23.920 Jaypee Arriola: Okay, can. We have access to the graph you recently showed?

497 00:46:24.580 00:46:25.210 Jaypee Arriola: Yeah.

498 00:46:25.210 00:46:26.290 Uttam Kumaran: So I’ll share that.

499 00:46:27.040 00:46:27.580 Jaypee Arriola: Yes.

500 00:46:28.320 00:46:33.610 Nicolas Sucari: We can. We? Maybe you, we can create an ocean page with all of these assets. Kind of.

501 00:46:34.580 00:46:36.960 Nicolas Sucari: yeah, we can base all of those on there.

502 00:46:37.730 00:46:41.540 Nicolas Sucari: Let me see, where can we add that into the brain? Forge?

503 00:46:44.040 00:46:48.060 Nicolas Sucari: Well, everything is on a on the brim for Jie

504 00:46:48.320 00:46:52.510 Nicolas Sucari: client Page with them or no, you’re using a different one for this one.

505 00:46:53.180 00:46:58.210 Uttam Kumaran: It’s in the sales materials. But we can copy. You can copy that over to the website. Page. You can just copy those

506 00:46:58.290 00:47:00.389 Uttam Kumaran: into one of the website pages.

507 00:47:03.580 00:47:04.280 Nicolas Sucari: Wait.

508 00:47:14.530 00:47:16.669 Nicolas Sucari: Okay, yeah, I’m gonna share that

509 00:47:17.180 00:47:18.329 Nicolas Sucari: in a minute.

510 00:47:19.450 00:47:21.679 Nicolas Sucari: Painting projects over here.

511 00:47:36.580 00:47:42.230 Nicolas Sucari: But yeah, perfect. That’s fine. I’ll share the link to that notion page where you can find everything.

512 00:47:42.550 00:47:46.100 Nicolas Sucari: But under the Sigma, I will add, there are the

513 00:47:46.980 00:47:48.060 Nicolas Sucari: diagrams.

514 00:47:49.180 00:47:49.686 Jaypee Arriola: Thank you.

515 00:47:58.740 00:48:00.969 Uttam Kumaran: Okay, cool. So should we plan on our.

516 00:48:01.310 00:48:03.729 Uttam Kumaran: So we plan on chatting again later this week.

517 00:48:03.870 00:48:05.270 Uttam Kumaran: Or what do you guys think.

518 00:48:11.050 00:48:12.819 Nicolas Sucari: I’m up to. Just let me know.

519 00:48:17.300 00:48:28.630 Jaypee Arriola: Maybe Anne and I will have a little chat about what we can or how we can move forward with the homepage, and then we’ll go over some sort of

520 00:48:28.830 00:48:35.110 Jaypee Arriola: maybe we can co-design a the homepage, or whatever, and is comfortable with.

521 00:48:35.480 00:48:37.080 Jaypee Arriola: and then we’ll

522 00:48:37.210 00:48:39.300 Jaypee Arriola: show you what we get. What we got

523 00:48:39.480 00:48:42.219 Jaypee Arriola: before the end of the week, I think.

524 00:48:43.650 00:48:45.189 Jaypee Arriola: Would that be okay for you, Anne?

525 00:48:45.190 00:48:50.575 Uttam Kumaran: Yeah, that that’s perfect. Yeah, I would love. If you guys, you guys met and then, yeah, just shoot me updates in slack

526 00:48:51.790 00:48:52.440 Uttam Kumaran: perfect.

527 00:48:53.310 00:48:54.910 Jaypee Arriola: Sure, great, great.

528 00:48:55.430 00:49:01.011 Anne Narido: Yeah, yeah. So I, I agree with jp, we also need to align. And also if

529 00:49:01.870 00:49:03.880 Anne Narido: he has prepared

530 00:49:04.100 00:49:05.290 Anne Narido: process.

531 00:49:05.510 00:49:09.490 Anne Narido: So maybe we’ll just connect tomorrow. Yeah.

532 00:49:10.860 00:49:11.820 Uttam Kumaran: Okay, perfect.

533 00:49:13.120 00:49:14.060 Uttam Kumaran: amazing.

534 00:49:18.120 00:49:23.999 Uttam Kumaran: Alright. Well, let’s plan on chatting in slack. And then, yeah, let me know what you guys need.

535 00:49:24.547 00:49:30.460 Uttam Kumaran: I think me and Nico with. Now that we’re kind of thinking through inspiration and process, we’ll just continue to share stuff.

536 00:49:30.490 00:49:37.722 Uttam Kumaran: But yeah, I mean, I want to give you guys as much control as possible and let you guys kind of start to lead the design and

537 00:49:38.716 00:49:40.700 Uttam Kumaran: pushing things through so

538 00:49:41.197 00:49:44.120 Uttam Kumaran: great. Let’s talk again later this week.

539 00:49:47.270 00:49:48.890 Jaypee Arriola: Excellent thanks, guys.

540 00:49:48.890 00:49:49.260 Nicolas Sucari: Israelis.

541 00:49:49.260 00:49:49.700 Uttam Kumaran: Thanks guys.

542 00:49:49.700 00:49:50.050 Anne Narido: Do.

543 00:49:50.050 00:49:50.720 Uttam Kumaran: Great meeting.

544 00:49:50.720 00:49:51.849 Jaypee Arriola: Day, bye, bye.

545 00:49:52.400 00:49:52.970 Uttam Kumaran: Bye.