Meeting Title: Zoom-Meeting Date: 2024-08-21 Meeting participants: Ryan Luke Daque, Nicolas Sucari
WEBVTT
1 00:03:05.260 ⇒ 00:03:05.970 Ryan Luke Daque: Hello!
2 00:03:08.520 ⇒ 00:03:09.450 Nicolas Sucari: Hi! Ryan.
3 00:03:09.860 ⇒ 00:03:12.010 Ryan Luke Daque: Hi, Nicholas, how’s everything?
4 00:03:13.240 ⇒ 00:03:14.790 Nicolas Sucari: All good. How are you.
5 00:03:15.730 ⇒ 00:03:17.069 Ryan Luke Daque: Yeah, everything’s good.
6 00:03:19.200 ⇒ 00:03:22.311 Ryan Luke Daque: Yeah. I just wanted to.
7 00:03:22.850 ⇒ 00:03:25.400 Ryan Luke Daque: catch up with you on like, what?
8 00:03:26.230 ⇒ 00:03:30.719 Ryan Luke Daque: Or have I? I have some few questions or like clarifications for the
9 00:03:32.440 ⇒ 00:03:35.060 Ryan Luke Daque: the task, basically to add.
10 00:03:35.570 ⇒ 00:03:38.280 Ryan Luke Daque: So let me just share my screen.
11 00:03:39.100 ⇒ 00:03:39.860 Ryan Luke Daque: Yeah.
12 00:03:45.140 ⇒ 00:03:46.730 Ryan Luke Daque: are you able to see my screen.
13 00:03:48.530 ⇒ 00:03:49.200 Nicolas Sucari: Yes.
14 00:03:50.240 ⇒ 00:03:50.850 Ryan Luke Daque: So.
15 00:03:51.520 ⇒ 00:03:52.360 Ryan Luke Daque: yeah.
16 00:03:52.500 ⇒ 00:03:55.429 Ryan Luke Daque: so I was trying to do this.
17 00:03:56.050 ⇒ 00:03:57.360 Ryan Luke Daque: And
18 00:03:58.690 ⇒ 00:03:59.980 Ryan Luke Daque: so there’s a couple of
19 00:04:00.830 ⇒ 00:04:02.749 Ryan Luke Daque: problems that we have
20 00:04:03.160 ⇒ 00:04:04.200 Ryan Luke Daque: for this one.
21 00:04:04.200 ⇒ 00:04:04.830 Nicolas Sucari: Hey!
22 00:04:05.100 ⇒ 00:04:08.250 Ryan Luke Daque: So for 1st 4, 1
23 00:04:09.580 ⇒ 00:04:14.320 Ryan Luke Daque: like cost per acquisition and customer lifetime value are
24 00:04:15.708 ⇒ 00:04:18.459 Ryan Luke Daque: mean. We need to tie up
25 00:04:19.320 ⇒ 00:04:20.420 Ryan Luke Daque: the
26 00:04:20.620 ⇒ 00:04:22.700 Ryan Luke Daque: metrics that we have for
27 00:04:25.200 ⇒ 00:04:29.239 Ryan Luke Daque: the or the measures that we we have in the paid arts, marketing.
28 00:04:29.240 ⇒ 00:04:29.560 Nicolas Sucari: How do I?
29 00:04:29.560 ⇒ 00:04:30.010 Ryan Luke Daque: To.
30 00:04:30.010 ⇒ 00:04:31.460 Nicolas Sucari: The customers right?
31 00:04:32.210 ⇒ 00:04:40.620 Nicolas Sucari: The Cpa. I mean the cost per acquisition. It’s like total marketing spend over conversions. That’s the formula
32 00:04:41.310 ⇒ 00:04:47.020 Nicolas Sucari: we, I think we have the the amount, the cost of each of the campaigns right
33 00:04:47.230 ⇒ 00:04:48.170 Nicolas Sucari: through time.
34 00:04:49.920 ⇒ 00:04:52.610 Ryan Luke Daque: So that would be. Let me just add it here.
35 00:04:53.630 ⇒ 00:04:54.550 Ryan Luke Daque: We’re now.
36 00:04:54.850 ⇒ 00:04:56.270 Ryan Luke Daque: so cost
37 00:04:57.500 ⇒ 00:05:00.169 Ryan Luke Daque: the over over conversions right.
38 00:05:00.420 ⇒ 00:05:03.199 Nicolas Sucari: Yeah, that’s Cpa, excellent. Yeah.
39 00:05:04.680 ⇒ 00:05:06.269 Ryan Luke Daque: I thought this was.
40 00:05:06.730 ⇒ 00:05:11.339 Ryan Luke Daque: yeah, I thought this was a cause. This, yeah, I thought this was the same as
41 00:05:11.850 ⇒ 00:05:14.310 Ryan Luke Daque: customer acquisition cost right like cost per click.
42 00:05:14.310 ⇒ 00:05:14.970 Nicolas Sucari: Yeah.
43 00:05:15.670 ⇒ 00:05:22.850 Nicolas Sucari: The the difference is that the that the customer acquisition cost?
44 00:05:23.030 ⇒ 00:05:32.350 Nicolas Sucari: Yeah, it’s it’s almost the same. The difference is probably that Cpa. Involves only conversions and not relates to. Only
45 00:05:32.770 ⇒ 00:05:38.790 Nicolas Sucari: okay, probably. Yes, it’s kind of the same, but it it doesn’t relate to identifying the customer as new.
46 00:05:38.910 ⇒ 00:05:44.319 Nicolas Sucari: So probably the Cpa should be like cost per conversion instead of Cpa, yeah, you’re right.
47 00:05:44.370 ⇒ 00:05:45.909 Nicolas Sucari: We can edit that one
48 00:05:46.030 ⇒ 00:05:48.829 Nicolas Sucari: we can name. It cost per conversion if you want.
49 00:05:48.870 ⇒ 00:05:52.349 Nicolas Sucari: because I don’t. I don’t think we have that one right.
50 00:05:52.350 ⇒ 00:05:55.279 Ryan Luke Daque: Yeah, yeah, I don’t think we have that one as well
51 00:05:55.380 ⇒ 00:06:05.900 Ryan Luke Daque: for now. But I think we have conversions already. Yeah, I’ll I’ll take a look at the raw sources. I think we have conversions, because even in Kim’s Weekly report.
52 00:06:06.841 ⇒ 00:06:10.090 Ryan Luke Daque: I think we have conversions. Yeah.
53 00:06:11.720 ⇒ 00:06:15.490 Ryan Luke Daque: yeah, we have conversions, at least for Google, ads. And.
54 00:06:15.490 ⇒ 00:06:16.030 Nicolas Sucari: Facebook.
55 00:06:16.030 ⇒ 00:06:16.890 Ryan Luke Daque: That’s.
56 00:06:17.980 ⇒ 00:06:22.980 Nicolas Sucari: And also we should have it for direct mail. I think we should have the 2. But yeah, that’s fine.
57 00:06:23.800 ⇒ 00:06:24.700 Ryan Luke Daque: Yeah, anyway.
58 00:06:25.039 ⇒ 00:06:26.740 Nicolas Sucari: Revenue, and we have cost.
59 00:06:27.140 ⇒ 00:06:30.109 Nicolas Sucari: We need to see if we have a conversion.
60 00:06:30.110 ⇒ 00:06:30.620 Ryan Luke Daque: We need we need.
61 00:06:30.620 ⇒ 00:06:31.210 Nicolas Sucari: Yeah, that’s okay.
62 00:06:31.210 ⇒ 00:06:32.560 Ryan Luke Daque: Conversions.
63 00:06:32.780 ⇒ 00:06:35.989 Ryan Luke Daque: But anyway, yeah, at least we.
64 00:06:35.990 ⇒ 00:06:37.100 Nicolas Sucari: Yeah, let’s.
65 00:06:37.840 ⇒ 00:06:39.230 Ryan Luke Daque: Facebook and.
66 00:06:39.790 ⇒ 00:06:43.080 Nicolas Sucari: Yeah. And let’s rename it, let’s say, cost per conversion. If you want.
67 00:06:43.080 ⇒ 00:06:44.700 Ryan Luke Daque: Okay. Yeah. Okay.
68 00:06:44.700 ⇒ 00:06:47.739 Nicolas Sucari: You want me. I I can. I can edit that one.
69 00:06:48.030 ⇒ 00:06:51.040 Nicolas Sucari: and the Github issue cost per conversion.
70 00:06:51.340 ⇒ 00:06:52.170 Ryan Luke Daque: Yeah. Sure.
71 00:06:53.860 ⇒ 00:06:54.420 Ryan Luke Daque: Cp.
72 00:06:54.420 ⇒ 00:06:55.660 Nicolas Sucari: I see. Okay.
73 00:06:57.570 ⇒ 00:06:59.819 Nicolas Sucari: you should see. Yeah, there.
74 00:07:01.970 ⇒ 00:07:03.880 Ryan Luke Daque: So yeah, the next one.
75 00:07:05.010 ⇒ 00:07:07.990 Ryan Luke Daque: Well, return of yeah on ad spend, we, we can
76 00:07:08.500 ⇒ 00:07:11.970 Ryan Luke Daque: as long as we have this like for direct mail. We do.
77 00:07:13.040 ⇒ 00:07:15.540 Ryan Luke Daque: I? And I think for
78 00:07:20.300 ⇒ 00:07:23.500 Ryan Luke Daque: yeah, I think we have this for direct mail. But I think for.
79 00:07:24.570 ⇒ 00:07:26.829 Ryan Luke Daque: and we also have its own incentive.
80 00:07:27.650 ⇒ 00:07:32.590 Nicolas Sucari: Yeah, it’s almost the same as the cost per conversion. But instead of conversion is using revenue.
81 00:07:34.360 ⇒ 00:07:35.010 Ryan Luke Daque: Right.
82 00:07:35.490 ⇒ 00:07:37.929 Ryan Luke Daque: which I don’t think we have in
83 00:07:38.310 ⇒ 00:07:39.330 Ryan Luke Daque: Facebook, right.
84 00:07:39.330 ⇒ 00:07:40.830 Nicolas Sucari: Don’t have it in Facebook.
85 00:07:49.550 ⇒ 00:07:50.680 Ryan Luke Daque: Yeah, we have cost.
86 00:07:50.680 ⇒ 00:07:52.050 Nicolas Sucari: Have clicks.
87 00:07:52.780 ⇒ 00:07:53.379 Ryan Luke Daque: Oh, I think.
88 00:07:53.380 ⇒ 00:07:54.919 Nicolas Sucari: We have impressions.
89 00:07:55.560 ⇒ 00:07:57.780 Ryan Luke Daque: Yeah, we don’t. We don’t have revenue.
90 00:07:58.760 ⇒ 00:08:02.680 Ryan Luke Daque: but we were able to get it for games weekly report.
91 00:08:03.430 ⇒ 00:08:04.969 Nicolas Sucari: Yeah, exactly. That’s why.
92 00:08:04.970 ⇒ 00:08:07.289 Ryan Luke Daque: However, it’s it’s on
93 00:08:08.590 ⇒ 00:08:09.630 Ryan Luke Daque: just on a
94 00:08:10.090 ⇒ 00:08:15.300 Ryan Luke Daque: campaign level. So the the highest level. We don’t have the conversions per
95 00:08:15.540 ⇒ 00:08:16.949 Ryan Luke Daque: add group and
96 00:08:17.200 ⇒ 00:08:18.370 Ryan Luke Daque: add id
97 00:08:18.520 ⇒ 00:08:22.399 Ryan Luke Daque: ad, basically, because in the combined marketing
98 00:08:23.300 ⇒ 00:08:26.039 Ryan Luke Daque: it has add, set and add.
99 00:08:26.060 ⇒ 00:08:27.170 Ryan Luke Daque: which are like.
100 00:08:29.017 ⇒ 00:08:31.160 Ryan Luke Daque: what do you call this? Like a a.
101 00:08:31.840 ⇒ 00:08:32.630 Nicolas Sucari: Yeah, yeah.
102 00:08:33.039 ⇒ 00:08:33.999 Ryan Luke Daque: Smaller
103 00:08:34.669 ⇒ 00:08:36.989 Ryan Luke Daque: campaign, because this is like the high level.
104 00:08:37.620 ⇒ 00:08:39.019 Nicolas Sucari: Yeah, yeah, okay, get it?
105 00:08:39.020 ⇒ 00:08:41.520 Ryan Luke Daque: So we won’t be. We’re able to break it down
106 00:08:42.659 ⇒ 00:08:44.150 Ryan Luke Daque: per ad set and add
107 00:08:45.710 ⇒ 00:08:46.679 Ryan Luke Daque: add name.
108 00:08:48.230 ⇒ 00:08:52.040 Nicolas Sucari: Okay, but we can have it for campaign name, like, for by by campaign.
109 00:08:52.660 ⇒ 00:08:54.609 Ryan Luke Daque: Yes, we can.
110 00:08:55.300 ⇒ 00:09:01.046 Nicolas Sucari: And I think what it? What? Yeah, I think it will be good to have it by campaign, and then, like
111 00:09:01.590 ⇒ 00:09:05.829 Nicolas Sucari: like an overall measure like adding several campaigns
112 00:09:06.430 ⇒ 00:09:12.519 Nicolas Sucari: so that you can see the the Roas on more than one campaign, probably like, because
113 00:09:13.250 ⇒ 00:09:34.830 Nicolas Sucari: I think probably they run different campaigns, but like they, they group different campaigns on. I don’t know. They run a campaign on one certain product and 2 different campaigns on other certain products. Probably we can group that campaigns. So I think it’s okay. I mean, if we can get the rules for per campaign, it’s it’s fine. We don’t need to go like
114 00:09:34.890 ⇒ 00:09:37.150 Nicolas Sucari: too granular to add names.
115 00:09:37.860 ⇒ 00:09:39.769 Ryan Luke Daque: Sounds good. Yeah, we can do that. Then.
116 00:09:40.590 ⇒ 00:09:41.310 Nicolas Sucari: Perfect.
117 00:09:41.310 ⇒ 00:09:42.770 Ryan Luke Daque: And yeah, sure
118 00:09:43.220 ⇒ 00:09:43.879 Ryan Luke Daque: and and.
119 00:09:43.880 ⇒ 00:09:44.850 Nicolas Sucari: Same with revenue.
120 00:09:44.850 ⇒ 00:09:46.060 Ryan Luke Daque: Yeah. Yeah.
121 00:09:46.430 ⇒ 00:09:54.550 Ryan Luke Daque: And then, so for customer lifetime value. However, this would mean, we need to be able to tie up the ad
122 00:09:55.490 ⇒ 00:09:57.419 Ryan Luke Daque: metrics to the customer.
123 00:09:58.130 ⇒ 00:09:59.379 Ryan Luke Daque: which would be
124 00:09:59.800 ⇒ 00:10:01.740 Ryan Luke Daque: I. We can get the
125 00:10:01.770 ⇒ 00:10:04.969 Ryan Luke Daque: customer lifetime value, but not on a per
126 00:10:08.840 ⇒ 00:10:09.700 Ryan Luke Daque: per ad
127 00:10:09.970 ⇒ 00:10:14.439 Ryan Luke Daque: like we. We wouldn’t know if that customer was coming from Facebook or
128 00:10:14.770 ⇒ 00:10:18.009 Ryan Luke Daque: coming from a Google Ad. Or coming from a direct mail
129 00:10:18.710 ⇒ 00:10:19.410 Ryan Luke Daque: right.
130 00:10:21.220 ⇒ 00:10:21.720 Nicolas Sucari: Okay.
131 00:10:21.720 ⇒ 00:10:22.230 Ryan Luke Daque: But.
132 00:10:22.230 ⇒ 00:10:22.850 Nicolas Sucari: Yeah, we can.
133 00:10:22.850 ⇒ 00:10:23.500 Ryan Luke Daque: Yeah.
134 00:10:23.500 ⇒ 00:10:24.210 Nicolas Sucari: I.
135 00:10:24.380 ⇒ 00:10:26.930 Nicolas Sucari: Why is that? I mean we don’t have
136 00:10:27.110 ⇒ 00:10:29.200 Nicolas Sucari: the amount of orders per
137 00:10:29.640 ⇒ 00:10:30.520 Nicolas Sucari: channel.
138 00:10:31.720 ⇒ 00:10:33.149 Ryan Luke Daque: Yeah, cause they’re separate.
139 00:10:34.115 ⇒ 00:10:34.470 Ryan Luke Daque: Okay.
140 00:10:34.470 ⇒ 00:10:35.030 Nicolas Sucari: Yeah, I get it.
141 00:10:35.030 ⇒ 00:10:35.960 Ryan Luke Daque: Sources, right.
142 00:10:35.960 ⇒ 00:10:36.619 Nicolas Sucari: I, yeah.
143 00:10:36.620 ⇒ 00:10:40.456 Ryan Luke Daque: Like we, our orders are coming from like shopify or
144 00:10:41.240 ⇒ 00:10:47.890 Ryan Luke Daque: yeah. And and in shopify, we do don’t know if the customer is coming from Facebook ads, like, you’re right. So
145 00:10:48.060 ⇒ 00:10:51.169 Ryan Luke Daque: that would be the the tricky part. Yeah.
146 00:10:51.950 ⇒ 00:10:55.220 Nicolas Sucari: Yeah, but and and what if we don’t like we we can.
147 00:10:55.340 ⇒ 00:10:57.740 Nicolas Sucari: We can get the metric
148 00:10:58.680 ⇒ 00:11:02.769 Nicolas Sucari: for yeah, for shopify or Amazon, but not like linked it to
149 00:11:02.780 ⇒ 00:11:04.086 Nicolas Sucari: the ad.
150 00:11:04.740 ⇒ 00:11:05.979 Ryan Luke Daque: Yeah, we can.
151 00:11:05.980 ⇒ 00:11:08.070 Nicolas Sucari: Link it to the ad. I think we can do that right.
152 00:11:08.070 ⇒ 00:11:15.789 Ryan Luke Daque: We can have as customer lifetime value, but not in combined marketing performance. Maybe we can add it to customers.
153 00:11:16.000 ⇒ 00:11:16.990 Ryan Luke Daque: Yeah, yeah, exactly.
154 00:11:16.990 ⇒ 00:11:19.010 Nicolas Sucari: Exactly. Yeah. I think that okay, perfect.
155 00:11:19.010 ⇒ 00:11:19.330 Ryan Luke Daque: Yeah.
156 00:11:19.330 ⇒ 00:11:19.949 Nicolas Sucari: Yeah, let’s do that.
157 00:11:19.950 ⇒ 00:11:22.219 Ryan Luke Daque: Shopify customers or something here.
158 00:11:22.530 ⇒ 00:11:29.310 Nicolas Sucari: Because we we added a lifetime value. Do you remember that we added the lifetime value measure that we have? But that’s not like
159 00:11:29.590 ⇒ 00:11:40.300 Nicolas Sucari: it’s not representing what Kim is looking for. That’s what she explained, because the lifetime value that we are showing in real. Let me look into real
160 00:11:40.410 ⇒ 00:11:43.019 Nicolas Sucari: like he’s giving some like
161 00:11:43.380 ⇒ 00:11:44.760 Nicolas Sucari: real. Yeah.
162 00:11:45.190 ⇒ 00:11:54.629 Nicolas Sucari: it’s like, the amount that that measure is giving is like too much. I think I think we have that to all orders, or should we say customers? I don’t remember.
163 00:11:56.390 ⇒ 00:12:05.950 Nicolas Sucari: I think it was shopify shopify customers. Yeah, we added a lifetime value in shopify customers, and that is kind of doing that. Some, I think. And we should add.
164 00:12:06.070 ⇒ 00:12:09.979 Nicolas Sucari: it’s more like an average the the measure.
165 00:12:11.390 ⇒ 00:12:13.369 Nicolas Sucari: because if you, if you.
166 00:12:13.480 ⇒ 00:12:17.060 Nicolas Sucari: if you went through the that link that I left there
167 00:12:17.230 ⇒ 00:12:18.400 Nicolas Sucari: team shared.
168 00:12:18.500 ⇒ 00:12:27.889 Nicolas Sucari: It’s kind of an average like the formula is like the total sales over total orders. And that’s the average order value that we have already that measure
169 00:12:27.920 ⇒ 00:12:30.000 Nicolas Sucari: average or their value, I think.
170 00:12:30.090 ⇒ 00:12:35.410 Nicolas Sucari: And then he’s doing is calculating the average purchase frequency.
171 00:12:35.988 ⇒ 00:12:45.949 Nicolas Sucari: I don’t think we have that one, but that is just total orders over total customers. I think we can easily get the average purchase frequency right.
172 00:12:46.260 ⇒ 00:12:46.980 Ryan Luke Daque: Yeah.
173 00:12:48.090 ⇒ 00:12:51.100 Nicolas Sucari: And then it’s just doing, yeah.
174 00:12:51.560 ⇒ 00:12:54.649 Ryan Luke Daque: Yeah, that makes sense, we can. We can. We can add that here. So
175 00:12:55.000 ⇒ 00:12:57.960 Ryan Luke Daque: where’s the lifetime value? They did so.
176 00:12:57.960 ⇒ 00:12:59.670 Nicolas Sucari: On the left. It’s a measure. Yeah.
177 00:12:59.670 ⇒ 00:13:02.780 Ryan Luke Daque: I see. And this is for everything. And this is.
178 00:13:03.050 ⇒ 00:13:10.269 Ryan Luke Daque: yeah, this is not the average per customer, basically. So yeah, we can add another measure here.
179 00:13:10.360 ⇒ 00:13:11.849 Ryan Luke Daque: Yeah, sounds good, then.
180 00:13:12.260 ⇒ 00:13:14.130 Ryan Luke Daque: so perfect. Yeah.
181 00:13:14.350 ⇒ 00:13:16.169 Ryan Luke Daque: you can do that. I can
182 00:13:16.550 ⇒ 00:13:20.930 Ryan Luke Daque: add that here. So basically, these 3 would be in the combined metrics.
183 00:13:21.310 ⇒ 00:13:24.050 Ryan Luke Daque: but this one would be in shopify
184 00:13:24.440 ⇒ 00:13:26.210 Ryan Luke Daque: customers.
185 00:13:27.310 ⇒ 00:13:27.970 Ryan Luke Daque: cool.
186 00:13:27.970 ⇒ 00:13:28.660 Nicolas Sucari: Okay?
187 00:13:28.800 ⇒ 00:13:35.880 Nicolas Sucari: And if you want to check that lifetime value that we have like that measure is is doing like the sum of the
188 00:13:36.190 ⇒ 00:13:37.990 Nicolas Sucari: item sale price.
189 00:13:39.480 ⇒ 00:13:40.349 Nicolas Sucari: I don’t know.
190 00:13:40.350 ⇒ 00:13:42.633 Ryan Luke Daque: It’s just the sum of
191 00:13:46.510 ⇒ 00:13:50.440 Ryan Luke Daque: Yeah, I think that’s just the sum of it’s a total.
192 00:13:50.440 ⇒ 00:13:51.070 Nicolas Sucari: Probably.
193 00:13:51.070 ⇒ 00:13:51.970 Ryan Luke Daque: Amount, that.
194 00:13:51.970 ⇒ 00:13:52.980 Nicolas Sucari: It is. Yeah.
195 00:13:52.980 ⇒ 00:13:54.380 Ryan Luke Daque: Or something? Yeah.
196 00:13:54.380 ⇒ 00:14:01.640 Nicolas Sucari: Yeah, that’s that. That’s that’s why I I think we can get rid of that measure and replace it with the one that we are talking about. Okay.
197 00:14:01.890 ⇒ 00:14:04.570 Ryan Luke Daque: Okay makes sense. I’ll just remove this. Then.
198 00:14:05.430 ⇒ 00:14:06.700 Nicolas Sucari: Excellent great.
199 00:14:06.870 ⇒ 00:14:12.050 Nicolas Sucari: Yeah, it it makes sense to. I I will discuss with the team on how to
200 00:14:12.544 ⇒ 00:14:24.859 Nicolas Sucari: yeah, how we are gonna name instead of Cpa, we’re gonna use Cpc for cost per conversion. So that we directly point to what we are using there. And we’re gonna try to get the customer lifetime value.
201 00:14:24.880 ⇒ 00:14:36.539 Nicolas Sucari: As she mentioned. I think we can do that. It’s easy, but we are. Gonna add it on the other report. Because it. It’s okay. It it don’t have like. It doesn’t have anything to do with the
202 00:14:37.037 ⇒ 00:14:48.850 Nicolas Sucari: Marketing campaigns, because we cannot relate, shopify and and Amazon to the ads. So that’s correct. I’m gonna set that. And on the revenue stuff, I think it’s okay, too. So yeah, yeah.
203 00:14:49.260 ⇒ 00:14:51.049 Nicolas Sucari: I think we’re all we’re almost there.
204 00:14:51.780 ⇒ 00:14:57.979 Nicolas Sucari: Yeah. And there is one more thing that I was. Just you remember I was asking about post pilot about
205 00:14:58.150 ⇒ 00:14:59.560 Nicolas Sucari: the
206 00:15:00.100 ⇒ 00:15:03.710 Nicolas Sucari: direct reports that we are getting that the conversion list
207 00:15:03.730 ⇒ 00:15:07.719 Nicolas Sucari: was giving us misleading revenue information.
208 00:15:08.510 ⇒ 00:15:12.290 Ryan Luke Daque: Right? Yeah, it was like 0 for the past month or something.
209 00:15:12.900 ⇒ 00:15:18.220 Nicolas Sucari: Exactly. Yeah, she answered. The post pilot account manager, she answered, that
210 00:15:18.330 ⇒ 00:15:21.989 Nicolas Sucari: we are like the email report checks
211 00:15:22.090 ⇒ 00:15:24.619 Nicolas Sucari: orders based on the postcard date.
212 00:15:25.030 ⇒ 00:15:26.540 Nicolas Sucari: That’s what she said.
213 00:15:26.730 ⇒ 00:15:36.809 Nicolas Sucari: but I don’t know why. It’s like we are checking postcard date. I don’t know what a postcard date is. I mean, I think each of the campaigns has a postcard, and each of the ad that
214 00:15:36.970 ⇒ 00:15:41.689 Nicolas Sucari: any customer sees has a different postcard, so I don’t know why it’s checking that.
215 00:15:41.780 ⇒ 00:15:45.410 Nicolas Sucari: and not directly. The order date right?
216 00:15:48.870 ⇒ 00:15:49.190 Ryan Luke Daque: One.
217 00:15:49.190 ⇒ 00:15:50.989 Nicolas Sucari: And I’m gonna ask this one.
218 00:15:52.390 ⇒ 00:15:53.390 Nicolas Sucari: Yeah, but.
219 00:15:53.390 ⇒ 00:15:55.670 Ryan Luke Daque: Is postcard date like this?
220 00:15:55.990 ⇒ 00:15:56.830 Ryan Luke Daque: No, it.
221 00:15:58.310 ⇒ 00:16:01.389 Nicolas Sucari: Yeah, I don’t know. That’s what I’m trying to understand.
222 00:16:01.660 ⇒ 00:16:06.010 Nicolas Sucari: I don’t know if that is postcard date, or it’s like the order date.
223 00:16:07.800 ⇒ 00:16:08.500 Ryan Luke Daque: That’s the difference.
224 00:16:08.500 ⇒ 00:16:14.840 Nicolas Sucari: That we have from the conversion list that she’s sharing, that they have on the post pilot.
225 00:16:15.360 ⇒ 00:16:20.680 Ryan Luke Daque: I see. So I guess we can check. Yeah, I can check post pilot. I think this.
226 00:16:22.200 ⇒ 00:16:23.989 Ryan Luke Daque: do you have access to.
227 00:16:23.990 ⇒ 00:16:30.849 Nicolas Sucari: Like who who is creating that report that gets sent to us. We have access to how that is configured or not.
228 00:16:31.240 ⇒ 00:16:35.599 Ryan Luke Daque: I’m not sure I haven’t logged into post pilot yet, but I think this one.
229 00:16:35.600 ⇒ 00:16:38.449 Nicolas Sucari: I’m I’m logged in. I can show you if you want.
230 00:16:39.810 ⇒ 00:16:40.460 Ryan Luke Daque: Yeah, sure.
231 00:16:40.460 ⇒ 00:16:41.079 Nicolas Sucari: I can. I can!
232 00:16:41.080 ⇒ 00:16:43.220 Ryan Luke Daque: Yes, I can also log in here.
233 00:16:43.220 ⇒ 00:16:43.960 Nicolas Sucari: Yeah.
234 00:16:44.160 ⇒ 00:16:49.099 Nicolas Sucari: okay, probably we have, like an automatic flow or integration really created right?
235 00:16:49.530 ⇒ 00:16:57.280 Ryan Luke Daque: Yeah, I think Utam created this before, and he just made it like auto sent to the slack channel. So
236 00:16:57.420 ⇒ 00:17:00.590 Ryan Luke Daque: we can find, maybe here in the reports.
237 00:17:03.790 ⇒ 00:17:05.249 Nicolas Sucari: I don’t think it’s here.
238 00:17:06.970 ⇒ 00:17:11.199 Ryan Luke Daque: So, yeah, I wonder how maybe flows.
239 00:17:15.599 ⇒ 00:17:18.139 Nicolas Sucari: And probably we need to ask them right?
240 00:17:18.569 ⇒ 00:17:19.659 Ryan Luke Daque: Yeah, we can check
241 00:17:19.879 ⇒ 00:17:20.919 Ryan Luke Daque: without
242 00:17:21.819 ⇒ 00:17:23.419 Ryan Luke Daque: integrations.
243 00:17:26.269 ⇒ 00:17:29.229 Ryan Luke Daque: Yeah, we’ll check with. We can check with Utam, like, how
244 00:17:29.459 ⇒ 00:17:33.579 Ryan Luke Daque: he got this data from post pilot. And
245 00:17:37.969 ⇒ 00:17:39.239 Ryan Luke Daque: yeah, I wonder if.
246 00:17:39.649 ⇒ 00:17:41.999 Ryan Luke Daque: like this, this is already in
247 00:17:42.989 ⇒ 00:17:44.319 Ryan Luke Daque: 5 grand right?
248 00:17:48.569 ⇒ 00:17:49.879 Ryan Luke Daque: I think, he already added.
249 00:17:50.250 ⇒ 00:17:51.309 Ryan Luke Daque: I don’t mean
250 00:17:52.360 ⇒ 00:17:53.933 Ryan Luke Daque: 5 grand
251 00:17:55.340 ⇒ 00:17:56.460 Ryan Luke Daque: email.
252 00:17:57.920 ⇒ 00:18:01.239 Ryan Luke Daque: Yeah, they’re they’re supposed pilot already. So I guess we can check
253 00:18:01.720 ⇒ 00:18:04.069 Ryan Luke Daque: how he made. He did that here.
254 00:18:13.480 ⇒ 00:18:20.630 Nicolas Sucari: I I haven’t seen this. This is my 1st time looking at 5 chart. But that’s okay. What is that day?
255 00:18:20.630 ⇒ 00:18:21.730 Ryan Luke Daque: Yeah.
256 00:18:22.270 ⇒ 00:18:25.309 Ryan Luke Daque: this, it doesn’t say, how.
257 00:18:32.560 ⇒ 00:18:34.419 Ryan Luke Daque: Yeah, I think this is just the
258 00:18:35.220 ⇒ 00:18:37.429 Ryan Luke Daque: this is just coming from the email.
259 00:18:38.960 ⇒ 00:18:42.119 Ryan Luke Daque: So we we won’t be able to see how it’s being set up
260 00:18:42.260 ⇒ 00:18:45.619 Ryan Luke Daque: at all. So maybe I still need to ask them about it.
261 00:18:46.730 ⇒ 00:18:48.490 Nicolas Sucari: Yeah. Okay. I’ll ask them.
262 00:18:50.970 ⇒ 00:18:51.760 Nicolas Sucari: okay.
263 00:18:52.150 ⇒ 00:18:52.850 Nicolas Sucari: yeah,
264 00:18:53.550 ⇒ 00:18:54.430 Ryan Luke Daque: Sounds good.
265 00:18:54.430 ⇒ 00:19:06.919 Nicolas Sucari: One more question. Yeah, don’t worry. That’s perfect. I mean, if you have any other question, let me know. Just I wanna ask, are you gonna be like trying to close this one today is something that you can.
266 00:19:07.660 ⇒ 00:19:16.120 Ryan Luke Daque: Yeah, this is my goal today. Yeah, hopefully, before the the meeting we have at one o’clock, or like, in in 3 h. Yeah.
267 00:19:16.390 ⇒ 00:19:17.220 Ryan Luke Daque: yeah.
268 00:19:17.800 ⇒ 00:19:19.220 Ryan Luke Daque: Yeah. Now, it should be me.
269 00:19:19.230 ⇒ 00:19:20.690 Ryan Luke Daque: Okay, should be good.
270 00:19:21.750 ⇒ 00:19:25.749 Nicolas Sucari: Perfect. Thank you, Ryan. Let’s talk if you need anything else. Okay.
271 00:19:26.320 ⇒ 00:19:27.670 Ryan Luke Daque: Sure! Thanks.
272 00:19:28.540 ⇒ 00:19:29.159 Nicolas Sucari: Bye, bye.
273 00:19:29.380 ⇒ 00:19:29.949 Ryan Luke Daque: Bye, bye.