Meeting Title: Uttam-Kumaran’s-Personal-Meeting-Room Date: 2024-07-30 Meeting participants: Jared Patterson, Uttam Kumaran


WEBVTT

1 00:00:42.610 00:00:43.460 Uttam Kumaran: Yo.

2 00:00:49.170 00:00:50.570 Jared Patterson: Hello! Can you hear me?

3 00:00:50.940 00:00:51.970 Uttam Kumaran: Yeah.

4 00:00:56.370 00:00:57.589 Jared Patterson: Hold on. Yeah.

5 00:00:58.900 00:00:59.740 Jared Patterson: better.

6 00:01:00.300 00:01:01.090 Uttam Kumaran: Yes.

7 00:01:01.730 00:01:02.380 Jared Patterson: Awesome.

8 00:01:03.360 00:01:04.459 Uttam Kumaran: How’s everything?

9 00:01:05.150 00:01:06.370 Jared Patterson: Good man, how are you.

10 00:01:07.130 00:01:10.233 Uttam Kumaran: Good busy, look, good.

11 00:01:11.350 00:01:12.200 Jared Patterson: Yeah.

12 00:01:14.360 00:01:15.520 Jared Patterson: I’m the same.

13 00:01:18.820 00:01:22.199 Jared Patterson: I’ve always got like a desk set up in my apartment. So.

14 00:01:22.490 00:01:23.544 Uttam Kumaran: Nice.

15 00:01:25.250 00:01:32.409 Uttam Kumaran: Yeah, I final. I moved to this house recently. And I have this office, which has been really nice cause I feel

16 00:01:32.670 00:01:35.140 Uttam Kumaran: like, separated from

17 00:01:35.900 00:01:39.419 Uttam Kumaran: like I can leave. Come back.

18 00:01:39.420 00:01:40.070 Jared Patterson: Right.

19 00:01:40.070 00:01:41.476 Uttam Kumaran: Really nice.

20 00:01:42.790 00:01:44.010 Uttam Kumaran: But

21 00:01:44.230 00:01:48.099 Uttam Kumaran: yeah, we just had like a some random shit to get through today. And

22 00:01:48.200 00:01:51.130 Uttam Kumaran: although I did have some really good in person meetings.

23 00:01:52.134 00:01:55.034 Uttam Kumaran: So it was positive.

24 00:01:55.880 00:01:59.299 Uttam Kumaran: So let me kind of give you a walkthrough of

25 00:02:00.000 00:02:08.569 Uttam Kumaran: kinda like the system, and then I kinda want to spend some time thinking about like copy cause. I I think my copy is not

26 00:02:08.680 00:02:10.019 Uttam Kumaran: the best, but.

27 00:02:10.479 00:02:11.199 Jared Patterson: Sure.

28 00:02:12.630 00:02:14.809 Uttam Kumaran: So let’s see.

29 00:02:23.350 00:02:24.750 Uttam Kumaran: is this a

30 00:02:25.130 00:02:26.399 Uttam Kumaran: is this too big.

31 00:02:26.920 00:02:28.045 Jared Patterson: No, it’s fine.

32 00:02:29.613 00:02:31.340 Uttam Kumaran: So basically.

33 00:02:32.407 00:02:35.572 Uttam Kumaran: there’s a couple of things that

34 00:02:36.280 00:02:38.630 Uttam Kumaran: these leads are going to go through.

35 00:02:39.084 00:02:42.640 Uttam Kumaran: So initial. Initially, we’re just considering leads like

36 00:02:43.030 00:02:59.959 Uttam Kumaran: an email address, I think leads will start to come in like multiple formats, basically and kind of like, just get into some sort of email funnel and that may be one of like these

37 00:03:00.460 00:03:02.310 Uttam Kumaran: couple of options.

38 00:03:06.380 00:03:07.800 Uttam Kumaran: like.

39 00:03:09.884 00:03:14.029 Uttam Kumaran: initially, we may just get a lead that’s like an

40 00:03:15.188 00:03:17.701 Uttam Kumaran: that’s basically just an email address,

41 00:03:18.180 00:03:19.640 Uttam Kumaran: and or

42 00:03:19.830 00:03:34.399 Uttam Kumaran: a lead may come in as a job posting which basically actually is more of an indication that that company has a demand. And then, ideally, we have to find, like who in that company an email. But basically

43 00:03:34.420 00:03:35.640 Uttam Kumaran: the lead

44 00:03:36.980 00:03:38.859 Uttam Kumaran: goes into

45 00:03:40.050 00:03:41.560 Uttam Kumaran: instantly.

46 00:03:41.620 00:03:49.850 Uttam Kumaran: or probably it. After I kind of looked at stuff today, it’ll probably go through copy AI copy. AI will find out

47 00:03:49.900 00:03:57.660 Uttam Kumaran: things that we, if we don’t have certain things like, for example, we have some leads where we don’t have the role, or we like don’t have the company name.

48 00:03:58.410 00:04:00.299 Uttam Kumaran: Basically, we’ll use

49 00:04:00.420 00:04:05.470 Uttam Kumaran: copy AI to fill out those like couple of columns right now, it’s like title.

50 00:04:05.710 00:04:10.629 Uttam Kumaran: company, name and role, because those will get used in the emails.

51 00:04:10.690 00:04:18.000 Uttam Kumaran: And then we basically use instantly we up, take those upload those to instantly and then instantly fires off

52 00:04:19.100 00:04:19.890 Uttam Kumaran: emails.

53 00:04:19.930 00:04:22.719 Uttam Kumaran: And then, additionally, we have.

54 00:04:23.230 00:04:28.400 Uttam Kumaran: like, we also get an output from copy AI of like a Linkedin message that I could just

55 00:04:28.590 00:04:40.639 Uttam Kumaran: basically so just blast manually. For now, so kind of the way it works is in copy. AI, I’ve just taken like this example. Of this guy like

56 00:04:41.190 00:04:43.290 Uttam Kumaran: his name’s like Brian in blur.

57 00:04:44.960 00:04:58.060 Uttam Kumaran: basically, what you can do is you can put in someone’s linkedin ideally. In this case, we either get their Linkedin or I get their email. And then we put in like any additional context we have.

58 00:04:58.430 00:05:06.589 Uttam Kumaran: And basically, it’ll show not only everything about that person, but the company. They’re part of.

59 00:05:07.870 00:05:16.059 Uttam Kumaran: what is this? And then basically write the emails. At this point, I’m actually less interested in copy AI

60 00:05:16.420 00:05:19.050 Uttam Kumaran: for writing the emails every time.

61 00:05:19.170 00:05:23.139 Uttam Kumaran: cause that cause. Again, I think there’s not gonna be much variability

62 00:05:23.180 00:05:25.739 Uttam Kumaran: like not every person is gonna get like

63 00:05:26.050 00:05:38.730 Uttam Kumaran: a personalized email where the personalization will actually happen just like their name will get put in something, or their title or their company. But this is kind of like what we’ll probably walk through is like the copy on these.

64 00:05:39.299 00:05:42.800 Uttam Kumaran: But ideally, I’m gonna use copy AI basically to

65 00:05:42.970 00:05:50.020 Uttam Kumaran: take like a lead list like this, where for some people, I have their names for other people. I just have like companies.

66 00:05:50.740 00:05:58.140 Uttam Kumaran: and maybe like one email. And basically, we’ll go and find, like one or 3 people each to go email.

67 00:05:58.330 00:06:04.149 Uttam Kumaran: And then for each of those, we’ll have position, their email. And then we already have them

68 00:06:04.210 00:06:05.850 Uttam Kumaran: company name for this list.

69 00:06:06.380 00:06:09.259 Uttam Kumaran: and then I’m just gonna load these right into

70 00:06:09.370 00:06:11.859 Uttam Kumaran: this instantly campaign.

71 00:06:14.250 00:06:21.990 Uttam Kumaran: so we have this campaign. And I have, like, these leads here, which you can load directly into a campaign

72 00:06:22.030 00:06:23.120 Uttam Kumaran: via

73 00:06:23.460 00:06:24.910 Uttam Kumaran: like Csv.

74 00:06:26.420 00:06:27.800 Uttam Kumaran: And then

75 00:06:28.180 00:06:30.129 Uttam Kumaran: basically, you hit, send. And I have

76 00:06:30.270 00:06:33.953 Uttam Kumaran: these 2 emails. Now, basically,

77 00:06:35.130 00:06:46.079 Uttam Kumaran: instantly does a good job of like making sure your email doesn’t get like fuck over or whatever. But as these start to send, I’ll start just buying a couple more. Basically. So

78 00:06:46.120 00:06:50.389 Uttam Kumaran: at least we can. Maybe these will. These will send 30 a day.

79 00:06:52.590 00:06:56.600 Uttam Kumaran: which I think is fine, for now and then, if we need more, I’ll get more.

80 00:06:58.500 00:07:01.531 Uttam Kumaran: So yeah, that’s where we’re at on the

81 00:07:03.590 00:07:06.890 Uttam Kumaran: That’s where we’re at on like kind of the flow side

82 00:07:06.960 00:07:09.289 Uttam Kumaran: couple of other updates

83 00:07:09.480 00:07:10.190 Uttam Kumaran: we’ve

84 00:07:11.010 00:07:14.280 Uttam Kumaran: We’ve added like a bunch more

85 00:07:14.590 00:07:16.969 Uttam Kumaran: case studies to the actual site.

86 00:07:17.491 00:07:20.019 Uttam Kumaran: So if you go to the site.

87 00:07:20.050 00:07:21.920 Uttam Kumaran: there’s a

88 00:07:22.390 00:07:26.789 Uttam Kumaran: couple more that we’ve added here. And then, additionally, I have

89 00:07:26.860 00:07:28.740 Uttam Kumaran: someone working on nav

90 00:07:29.140 00:07:32.749 Uttam Kumaran: for the navigation, so it’ll kind of drop down and you’ll see like

91 00:07:33.100 00:07:34.759 Uttam Kumaran: these will be as like lists.

92 00:07:35.859 00:07:40.969 Uttam Kumaran: And then finally, we’ll work on a specific landing page for case studies and for services.

93 00:07:41.150 00:07:48.069 Uttam Kumaran: So I have someone that’s like coming in to work on that. And then small changes like this is faster than this. And like kind of like random small things.

94 00:07:49.590 00:07:50.380 Uttam Kumaran: so

95 00:07:50.920 00:08:03.610 Uttam Kumaran: this will basically like, I think, basically every day for the next 2, 3 weeks. We’ll make improvements already in staging. We already have. Like the nav basically done. We fixed a bunch of icons today.

96 00:08:05.320 00:08:08.560 Uttam Kumaran: and we’ll start to kind of churn these out.

97 00:08:09.140 00:08:15.419 Uttam Kumaran: So that’s kind of like where we’re at right now. Kind of the things that

98 00:08:15.590 00:08:21.618 Uttam Kumaran: like I was. Gonna see if you had ideas on was just like copy for

99 00:08:23.180 00:08:25.590 Uttam Kumaran: like the actual

100 00:08:26.060 00:08:29.189 Uttam Kumaran: emails themselves. And I kind of put them down

101 00:08:29.770 00:08:31.790 Uttam Kumaran: and

102 00:08:32.240 00:08:35.970 Uttam Kumaran: and sales materials. I put a

103 00:08:37.840 00:08:40.900 Uttam Kumaran: this, I’m just gonna call this as like email.

104 00:08:42.320 00:08:43.400 Uttam Kumaran: Let’s

105 00:08:44.090 00:08:46.959 Uttam Kumaran: as like manufacturing email series.

106 00:08:47.240 00:08:48.660 Uttam Kumaran: And I just have

107 00:08:49.210 00:08:51.530 Uttam Kumaran: like this right now,

108 00:08:52.260 00:08:55.929 Uttam Kumaran: basically, this is gonna these will be replaced with like

109 00:08:56.010 00:08:58.319 Uttam Kumaran: variable. So this will be like

110 00:09:00.780 00:09:01.870 Uttam Kumaran: title.

111 00:09:03.250 00:09:06.040 Uttam Kumaran: This is name right? So

112 00:09:09.755 00:09:11.510 Uttam Kumaran: this is like

113 00:09:12.840 00:09:14.530 Uttam Kumaran: company name

114 00:09:16.906 00:09:18.739 Uttam Kumaran: title at

115 00:09:20.160 00:09:21.060 Uttam Kumaran: glamorous.

116 00:09:23.800 00:09:27.150 Uttam Kumaran: But like, I guess we can spend time today, maybe just like

117 00:09:28.710 00:09:30.502 Uttam Kumaran: cleaning these up.

118 00:09:32.200 00:09:32.939 Uttam Kumaran: what do you think.

119 00:09:32.940 00:09:36.509 Jared Patterson: Yeah, yeah, no, I’m I’m reading them

120 00:09:36.660 00:09:40.959 Jared Patterson: right now. I think it’s good, like one thing that I was told

121 00:09:41.070 00:09:43.560 Jared Patterson: for like sales email templates is like.

122 00:09:44.130 00:09:53.350 Jared Patterson: definitely wanna have, like a call call to action at the end. So like, which is good, which is what you do like. Let me know a few times that work well for you as opposed to just been like.

123 00:09:54.170 00:09:58.518 Jared Patterson: do you wanna hop like a yes or no, you know, like those are good.

124 00:09:59.210 00:09:59.590 Uttam Kumaran: Yeah.

125 00:09:59.590 00:10:01.710 Jared Patterson: I think I don’t know. Put yourself.

126 00:10:01.710 00:10:03.669 Uttam Kumaran: The second one. I want a link

127 00:10:03.950 00:10:07.580 Uttam Kumaran: to one of the case studies. That’s why I didn’t do

128 00:10:09.150 00:10:10.570 Uttam Kumaran: So might be like.

129 00:10:14.020 00:10:17.170 Uttam Kumaran: actually, these 2 are the same. Hold on, let me get the other one.

130 00:10:17.990 00:10:21.720 Jared Patterson: One. And one thing I always that we do at work is like.

131 00:10:23.660 00:10:32.137 Jared Patterson: if you can link like in your signature, or like feel free to book some time on my calendar and like, insert your calendar or something like that.

132 00:10:34.100 00:10:37.709 Jared Patterson: just like eliminating some steps

133 00:10:38.120 00:10:42.519 Jared Patterson: that you would like. Someone would need to do in order to schedule some time with you. Right.

134 00:10:42.990 00:10:46.869 Uttam Kumaran: Okay, yeah. So what I’ll so what I can do is in the second email.

135 00:10:46.880 00:10:48.213 Uttam Kumaran: I’m gonna

136 00:10:49.840 00:10:51.470 Uttam Kumaran: I’m gonna I’ll do that.

137 00:10:51.660 00:10:54.850 Uttam Kumaran: So this is the second email template.

138 00:10:55.735 00:10:57.369 Uttam Kumaran: Okay, let’s just

139 00:11:04.980 00:11:07.800 Uttam Kumaran: So both I want to link

140 00:11:08.220 00:11:09.390 Uttam Kumaran: to this.

141 00:11:36.870 00:11:39.318 Jared Patterson: Are you gonna have different case studies for different

142 00:11:42.270 00:11:44.860 Jared Patterson: like industries? I guess.

143 00:11:44.860 00:11:45.620 Uttam Kumaran: Yeah.

144 00:11:46.690 00:11:47.530 Uttam Kumaran: Yep.

145 00:11:47.640 00:11:50.489 Uttam Kumaran: So like, once we get factoring down.

146 00:11:50.900 00:11:52.690 Uttam Kumaran: basically

147 00:11:53.550 00:11:57.930 Uttam Kumaran: just rip it for ads and then rip it 1st shipping and logistics.

148 00:11:58.606 00:12:06.840 Uttam Kumaran: And then, ideally, by that point, we kind of kind of have the kinks of like how emails are getting sent and like this lead process.

149 00:12:07.340 00:12:15.360 Uttam Kumaran: And then more of the focus every day is like I come in and like, just look at how the copy is. And like, basically the open rates.

150 00:12:16.185 00:12:18.844 Uttam Kumaran: And then, yeah, you’re right. So let me do

151 00:12:21.240 00:12:23.119 Uttam Kumaran: Let me link to this.

152 00:12:27.280 00:12:28.650 Jared Patterson: It’s just like

153 00:12:28.880 00:12:37.699 Jared Patterson: it’s surprising cause you don’t really expect it. But, like what I found is like, a lot of people are just putting time on my calendar, as opposed to like replying with like their avail.

154 00:12:38.360 00:12:39.530 Uttam Kumaran: Oh, okay.

155 00:12:40.170 00:12:41.809 Jared Patterson: So they’ll just

156 00:12:43.230 00:12:50.319 Jared Patterson: it. It makes it a lot easier for me to, because I don’t have to like follow up, or anything. I just see them put time on my calendar. And it’s like, Okay, perfect. I’m talking this guy tomorrow.

157 00:12:51.320 00:12:58.110 Uttam Kumaran: Yeah, I mean, I mean, I have the same thing where sometimes, like, I’ll be messing someone. I might just book it. And then I just see it pop up, and I’m like, alright.

158 00:12:58.110 00:12:58.820 Jared Patterson: Yeah.

159 00:12:58.940 00:12:59.740 Jared Patterson: that

160 00:13:06.040 00:13:09.050 Jared Patterson: I think a lot of the time it makes them feel like they’re like.

161 00:13:09.440 00:13:14.980 Jared Patterson: like, it just makes it easier for them. They don’t have to go to it. They’re like they schedule that type of thing.

162 00:13:15.240 00:13:17.490 Uttam Kumaran: Yeah, yeah, yeah, exactly.

163 00:13:25.640 00:13:28.049 Jared Patterson: Do you know how you’re gonna like spread out the

164 00:13:28.680 00:13:29.820 Jared Patterson: the emails

165 00:13:30.830 00:13:32.230 Jared Patterson: or like? I guess you don’t even.

166 00:13:32.230 00:13:35.840 Uttam Kumaran: Oh, I don’t know what the I don’t know. I think I might do like one day.

167 00:13:37.980 00:13:38.770 Jared Patterson: Yeah.

168 00:13:38.770 00:13:41.510 Uttam Kumaran: I might. Yeah, maybe I’ll do one day. And then, like.

169 00:13:43.060 00:13:46.310 Uttam Kumaran: like, I don’t know, actually like, how often do you think I should do that like.

170 00:13:46.480 00:13:49.810 Uttam Kumaran: Feel like they had some guidelines on instantly. But

171 00:13:50.730 00:13:56.119 Uttam Kumaran: I think it was more like one day and 3 days, basically like they’re like, don’t do over a certain amount of days.

172 00:13:56.850 00:14:04.720 Jared Patterson: I can tell you right now, like I will, no problem, and that, like they appreciate work is like you get your pokes out like the next morning you’re like.

173 00:14:04.850 00:14:08.210 Jared Patterson: send it. You’re following up on the email. They didn’t get back to you from the day before.

174 00:14:08.560 00:14:10.689 Uttam Kumaran: Okay. So then, yeah, we’ll just do.

175 00:14:11.400 00:14:14.160 Uttam Kumaran: I’ll just do that sequence. Basically.

176 00:14:14.760 00:14:15.670 Uttam Kumaran: like.

177 00:14:16.450 00:14:18.400 Jared Patterson: Yeah, cause, we have like, yeah.

178 00:14:19.180 00:14:19.930 Uttam Kumaran: Yeah.

179 00:14:30.330 00:14:34.260 Uttam Kumaran: And then, okay, so let’s just look through this again. I think this one’s too long.

180 00:14:34.290 00:14:35.400 Uttam Kumaran: Honestly.

181 00:14:36.060 00:14:37.735 Jared Patterson: Yeah, I was gonna say,

182 00:14:41.310 00:14:43.409 Jared Patterson: I think you wanna be.

183 00:14:49.810 00:14:51.709 Jared Patterson: I don’t know. Maybe like

184 00:14:54.300 00:15:00.570 Jared Patterson: like you don’t necessarily like introduce like, where you’re coming from right like you’re not talking about.

185 00:15:01.440 00:15:05.170 Uttam Kumaran: This is basically like, kind of like, what we’re doing.

186 00:15:08.080 00:15:09.779 Jared Patterson: I would I would be like

187 00:15:11.340 00:15:13.600 Jared Patterson: like what I always do is like Hi!

188 00:15:14.310 00:15:14.980 Jared Patterson: I

189 00:15:15.010 00:15:16.259 Jared Patterson: so and so

190 00:15:17.480 00:15:18.809 Jared Patterson: My name is

191 00:15:19.310 00:15:21.080 Jared Patterson: which I’m I’m

192 00:15:21.510 00:15:23.740 Jared Patterson: blah blah blah like.

193 00:15:24.110 00:15:26.246 Jared Patterson: owner of brain forge

194 00:15:26.930 00:15:29.289 Jared Patterson: boutique data consultancy.

195 00:15:32.910 00:15:38.699 Jared Patterson: basically, I just like cause if you just get that initial like, it kind of seems it doesn’t seem spammy per se, but it’s like.

196 00:15:38.700 00:15:39.700 Uttam Kumaran: Yeah, yeah, seems.

197 00:15:39.980 00:15:40.520 Uttam Kumaran: yeah.

198 00:15:40.520 00:15:41.329 Jared Patterson: But I mean.

199 00:15:42.190 00:15:46.379 Jared Patterson: like, what’s the 1st thing you ever someone ever does. When they send an email, they introduce themselves.

200 00:15:47.030 00:15:49.810 Uttam Kumaran: Yeah, I mean, I think I should hammer that. So.

201 00:15:51.400 00:15:53.799 Jared Patterson: Especially, it’s being sent from your email right?

202 00:15:55.290 00:15:55.863 Uttam Kumaran: It is.

203 00:15:56.440 00:15:57.070 Jared Patterson: Yeah.

204 00:15:58.220 00:15:59.989 Uttam Kumaran: So I’ll probably say something like

205 00:16:38.300 00:16:41.251 Uttam Kumaran: Then I was gonna look at one other thing.

206 00:17:01.340 00:17:03.029 Jared Patterson: Mine is like.

207 00:17:03.260 00:17:20.470 Jared Patterson: Here’s an example. Hi, Coleman, hope all as well. My, by way of introduction, my name is Jared Patterson. I’m a consultant global firm based at New York, called out Sites. And I say, like, I came across your background on Linkedin. I thought this might be the best way to reach out to you, and I’m not saying that’s what you should do. I’m just saying like, give them some sort of

208 00:17:21.300 00:17:23.310 Jared Patterson: background on what you’re doing.

209 00:17:23.710 00:17:24.949 Uttam Kumaran: Yeah, okay.

210 00:18:41.800 00:18:43.950 Uttam Kumaran: I mean, like, this is.

211 00:18:44.140 00:18:49.349 Uttam Kumaran: okay. So I think I have a good idea about this 1st one. I probably can make a couple of new changes.

212 00:18:49.380 00:18:51.463 Uttam Kumaran: Talk about the second one.

213 00:18:52.230 00:18:55.725 Jared Patterson: Yeah, I like that 1st one. Now, I like it a little bit better, just because you can.

214 00:18:56.150 00:18:56.920 Uttam Kumaran: Yeah.

215 00:18:58.920 00:19:00.879 Uttam Kumaran: I think I could go even like

216 00:19:01.030 00:19:02.420 Uttam Kumaran: more direct.

217 00:19:02.440 00:19:05.539 Uttam Kumaran: But I’m gonna kind of like, sit on it for a sec.

218 00:19:05.860 00:19:09.239 Uttam Kumaran: So this one is like I wanted to follow up.

219 00:19:12.580 00:19:14.050 Uttam Kumaran: I’m just gonna say

220 00:19:14.060 00:19:15.840 Uttam Kumaran: I wanted to follow up

221 00:19:18.380 00:19:20.090 Uttam Kumaran: manufacturing.

222 00:19:25.710 00:19:29.010 Uttam Kumaran: And then I want to just put this in the front. Actually.

223 00:19:50.200 00:19:53.879 Jared Patterson: And how is it gonna send

224 00:19:55.370 00:19:59.160 Jared Patterson: like, I’m not sure how instantly works. But is it gonna send as

225 00:19:59.660 00:20:05.259 Jared Patterson: a reply to the previous email? Or do you have to redo the subject line.

226 00:20:05.260 00:20:06.701 Uttam Kumaran: It sends as a reply.

227 00:20:06.990 00:20:08.670 Jared Patterson: Nice. Okay, yeah, it’s good.

228 00:20:08.990 00:20:11.160 Uttam Kumaran: Sends it as a reply, Yeah.

229 00:20:12.290 00:20:13.269 Jared Patterson: So way to do it.

230 00:20:46.920 00:20:49.746 Jared Patterson: What’s helpful is, I think, like by including

231 00:20:52.460 00:20:57.000 Jared Patterson: like including Stella Source, and like kind of who they are. Especially.

232 00:20:57.000 00:20:57.400 Uttam Kumaran: Yeah.

233 00:20:57.400 00:20:58.640 Jared Patterson: Setting to like.

234 00:20:58.640 00:20:59.140 Uttam Kumaran: Leg.

235 00:20:59.140 00:21:01.250 Jared Patterson: Has it finished?

236 00:21:04.350 00:21:07.379 Jared Patterson: Well, I’m just saying like, especially if you’re just like editor

237 00:21:07.680 00:21:08.570 Jared Patterson: of.

238 00:21:09.090 00:21:11.760 Uttam Kumaran: Well, that’s why I’m name dropping them, because

239 00:21:11.830 00:21:17.630 Uttam Kumaran: you’ll they? You may not know these guys, but O’neal steel is like.

240 00:21:17.630 00:21:23.049 Jared Patterson: Yeah, I I remember looking it up when we were talking about the manufacturing

241 00:21:23.690 00:21:24.290 Jared Patterson: excuse.

242 00:21:24.290 00:21:24.680 Uttam Kumaran: Yeah.

243 00:21:24.680 00:21:28.580 Jared Patterson: Factory. It’s like it. Do they distribute steel? Or what do they.

244 00:21:30.435 00:21:31.280 Uttam Kumaran: They

245 00:21:31.290 00:21:33.709 Uttam Kumaran: do everything kind of like

246 00:21:33.740 00:21:38.109 Uttam Kumaran: the way these guys works is they they just kind of like, roll up these. All these smaller

247 00:21:38.290 00:21:39.290 Uttam Kumaran: like

248 00:21:39.430 00:21:42.670 Uttam Kumaran: distributors, manufacturers

249 00:21:43.380 00:21:45.010 Uttam Kumaran: like, yeah, they

250 00:21:45.160 00:21:50.650 Uttam Kumaran: they kind of just. And then, basically, O’neill will offer some like blanket services to everybody.

251 00:21:50.980 00:21:53.999 Uttam Kumaran: I don’t know. That’s how these roll ups. Sort of work.

252 00:21:54.000 00:22:02.449 Jared Patterson: Yeah, I just think by like name dropping. If I’m a competitor of O’neal steel, I’m like what the fuck like, how these guys these guys aren’t getting the upper hand on us.

253 00:22:03.960 00:22:04.790 Jared Patterson: you know.

254 00:22:04.980 00:22:06.247 Uttam Kumaran: Yeah, no, exactly.

255 00:22:20.690 00:22:23.760 Uttam Kumaran: I kind of want to just be like, do you want to spend?

256 00:22:23.960 00:22:26.197 Uttam Kumaran: You just wanna make more money.

257 00:22:29.170 00:22:31.239 Jared Patterson: But yeah, I think I mean, like.

258 00:22:31.260 00:22:35.530 Uttam Kumaran: I think I think this is getting closer to like the

259 00:22:37.060 00:22:40.549 Uttam Kumaran: the directness that I’m going for, you know, like

260 00:22:41.890 00:22:46.350 Uttam Kumaran: I wanted to follow up. Take a look at. We just did this for

261 00:22:46.380 00:22:47.600 Uttam Kumaran: O’neal.

262 00:22:49.950 00:22:52.599 Uttam Kumaran: I mean this, I think I can even be like

263 00:22:52.880 00:22:57.129 Uttam Kumaran: we just save them at this, or we did this, or like kind of like, say something. But

264 00:22:57.170 00:22:59.090 Uttam Kumaran: then I think this is pretty crisp.

265 00:23:00.550 00:23:04.619 Jared Patterson: Yeah, one thing like, I’m just thinking myself

266 00:23:05.570 00:23:11.280 Jared Patterson: like, would you be? And I don’t even know if it’s possible to do like this. But like, would you be more inclined

267 00:23:11.670 00:23:12.580 Jared Patterson: to

268 00:23:13.070 00:23:16.430 Jared Patterson: click a link or open a Pdf file on.

269 00:23:22.110 00:23:25.739 Uttam Kumaran: I don’t know. I mean, like I can make a really good looking. Pdf.

270 00:23:25.780 00:23:27.030 Uttam Kumaran: with this stuff.

271 00:23:29.190 00:23:30.770 Jared Patterson: I just I’m I honestly don’t know.

272 00:23:30.770 00:23:35.999 Uttam Kumaran: Another reason I want them to go to this site is like, ideally, they like click around.

273 00:23:36.000 00:23:37.440 Jared Patterson: Yeah, yeah, yeah, yeah.

274 00:23:37.440 00:23:39.210 Uttam Kumaran: I like. I mean.

275 00:23:39.400 00:23:42.029 Uttam Kumaran: that would be something I could totally just test

276 00:23:42.500 00:23:43.390 Uttam Kumaran: like.

277 00:23:43.920 00:23:48.560 Jared Patterson: I just remember like when my brother was when I was helping my brother out with some sales stuff

278 00:23:48.650 00:23:54.310 Jared Patterson: he was sending like as opposed to linking the website he was sending, like flyers out.

279 00:23:54.670 00:23:55.569 Uttam Kumaran: But like.

280 00:23:55.570 00:23:56.340 Jared Patterson: Pdf.

281 00:23:58.200 00:23:59.490 Jared Patterson: you just use like

282 00:23:59.830 00:24:03.999 Jared Patterson: canva and made a Pdf. And like was including that in all his emails.

283 00:24:04.960 00:24:08.785 Jared Patterson: But I I just I honestly don’t know the answer. I was just curious about

284 00:24:10.630 00:24:13.519 Jared Patterson: If people will click a link compared to

285 00:24:16.090 00:24:18.870 Jared Patterson: just seeing the attached file and the email.

286 00:24:21.200 00:24:23.770 Uttam Kumaran: I mean, that’s a good one. Yeah, I mean, ideally.

287 00:24:25.480 00:24:28.779 Uttam Kumaran: yeah, I wonder if there’s any difference to that. But that’s a good test.

288 00:24:29.340 00:24:30.908 Jared Patterson: You could do both.

289 00:24:31.460 00:24:33.419 Uttam Kumaran: Oh, yeah, I guess technically, sure.

290 00:24:34.380 00:24:34.980 Jared Patterson: Yeah.

291 00:24:41.580 00:24:46.049 Jared Patterson: And I’m just thinking, like, I’m I haven’t. I’m just like thinking off the top of my head what

292 00:24:47.120 00:24:49.970 Jared Patterson: some some things you might be able to do. Different

293 00:24:50.010 00:24:51.200 Jared Patterson: you choose to.

294 00:25:01.630 00:25:03.660 Jared Patterson: is the connection, though, for Linkedin.

295 00:25:04.030 00:25:04.760 Uttam Kumaran: Yeah.

296 00:25:05.420 00:25:07.899 Jared Patterson: It might be too long. Have you tested that.

297 00:25:07.900 00:25:09.840 Uttam Kumaran: I think it’s too. It’s definitely too long.

298 00:25:10.100 00:25:12.341 Uttam Kumaran: What do you think about this last one like

299 00:25:14.690 00:25:17.970 Uttam Kumaran: This one is like, I think it needs to be just like a shot in the heart

300 00:25:18.290 00:25:20.859 Uttam Kumaran: like haven’t heard back.

301 00:25:21.300 00:25:22.460 Uttam Kumaran: I like

302 00:25:22.830 00:25:24.130 Uttam Kumaran: this. It’s like.

303 00:25:24.130 00:25:25.520 Jared Patterson: Massive, aggressive.

304 00:25:25.520 00:25:26.202 Uttam Kumaran: It’s kind of.

305 00:25:26.430 00:25:27.020 Jared Patterson: I do like.

306 00:25:27.231 00:25:32.520 Uttam Kumaran: But this is what people told me to do is basically you gotta be like, so you don’t wanna make money and like, have a.

307 00:25:32.520 00:25:36.169 Jared Patterson: No, I that I think that’s the way to do it.

308 00:25:38.050 00:25:44.970 Jared Patterson: And even if it like kind of like rattles them at least like they’ll pro. You’ll probably get a reply. And then the conversations rolling, you know.

309 00:25:45.560 00:25:49.909 Uttam Kumaran: Yeah, yeah, I mean, I would rather reply, cause then I could just be like.

310 00:25:50.410 00:25:53.460 Uttam Kumaran: yeah, that’s why I wanna I kinda wanna put something here that’s like

311 00:25:54.810 00:25:57.807 Uttam Kumaran: I mean, ideally, this will be a good place for like

312 00:25:58.180 00:25:59.500 Uttam Kumaran: Kyons, like.

313 00:26:00.460 00:26:05.179 Uttam Kumaran: you know. Just make it sweeter. I’ll give you like a $5 Starbucks or something right.

314 00:26:06.450 00:26:07.100 Jared Patterson: Yeah.

315 00:26:07.875 00:26:11.979 Uttam Kumaran: Because some people said so. I was. I’ve been. I’ve been listening to

316 00:26:12.150 00:26:17.189 Uttam Kumaran: you actually might. You actually might find it really helpful, because instantly has a bunch of like.

317 00:26:17.470 00:26:28.620 Uttam Kumaran: So these guys came recommended by like a friend of mine who does like AI automation for growth. And like, these guys are like savages when it comes to like figuring this shit out, meaning like

318 00:26:29.120 00:26:38.347 Uttam Kumaran: they just have like guides here that that are literally just like they’re just like fucking dogs.

319 00:26:39.050 00:26:43.500 Uttam Kumaran: So it’s like someone just wrote this like no formatting just.

320 00:26:43.500 00:26:48.000 Jared Patterson: Yeah, it’s literally just someone just like Google Docs. And.

321 00:26:48.320 00:26:59.617 Uttam Kumaran: Well, you know what I did. I, fucking, put this into copy. I just copy this. Put this into the AI. I was like, I ain’t reading all that, but for sure, like let’s there was one on like

322 00:27:00.710 00:27:02.518 Uttam Kumaran: There was something on

323 00:27:03.450 00:27:06.999 Uttam Kumaran: like not dial in your like offer.

324 00:27:07.040 00:27:09.349 Uttam Kumaran: and I was like word, yeah, let’s

325 00:27:09.880 00:27:14.422 Uttam Kumaran: like, see this. This is this is, oh, I actually fucking love this one. It was like

326 00:27:15.520 00:27:24.670 Uttam Kumaran: anatomy of like what the offer is, and it was like money time. This makes money or saves money, and I liked it where it was. Basically like.

327 00:27:25.110 00:27:28.629 Uttam Kumaran: if you’re targeting who you’re targeting what it’s related to. And it was like.

328 00:27:29.320 00:27:32.129 Uttam Kumaran: So if it saves you time, here’s how to say it.

329 00:27:34.620 00:27:38.680 Uttam Kumaran: and like. Here’s how you just save if you if you save money.

330 00:27:39.060 00:27:41.560 Uttam Kumaran: Here’s what you said. It’s like a priority.

331 00:27:41.700 00:27:44.390 Uttam Kumaran: Fast results clear. Roi!

332 00:27:47.950 00:27:48.929 Jared Patterson: I like that.

333 00:27:49.830 00:27:53.339 Uttam Kumaran: So that’s why these guys were like 2 case studies in your niche

334 00:27:53.640 00:27:55.370 Uttam Kumaran: to show it’s not a fluke.

335 00:27:55.370 00:27:56.180 Jared Patterson: The app.

336 00:28:04.560 00:28:05.350 Jared Patterson: I think

337 00:28:08.130 00:28:09.900 Jared Patterson: I don’t know. I guess, like

338 00:28:17.080 00:28:21.410 Jared Patterson: it seems like it’s a good like. What you have so far is like a good mix of

339 00:28:23.350 00:28:26.589 Jared Patterson: like. It doesn’t seem spammy and.

340 00:28:29.530 00:28:31.070 Uttam Kumaran: I also don’t get.

341 00:28:31.520 00:28:41.879 Uttam Kumaran: you know. And like, when you start a business in this country, people like me build workflows to basically scrape your email. And immediately, I immediately have, like

342 00:28:42.200 00:28:47.510 Uttam Kumaran: random fucking mail from people that probably looked me up on some Texas database.

343 00:28:47.670 00:28:57.560 Uttam Kumaran: I have emails from people that just like, find out, like, somehow my email got gets leaked somewhere. But I only get hit up from people that are doing

344 00:28:57.610 00:29:06.919 Uttam Kumaran: lead businesses. They’re like we can get you 10 leads a day. 30 leads a day. Shit like that, or they’re hitting me up for like, do you need a Pr firm.

345 00:29:07.000 00:29:09.417 Uttam Kumaran: or they get me up for

346 00:29:10.170 00:29:11.970 Uttam Kumaran: outsource developers

347 00:29:12.000 00:29:16.679 Uttam Kumaran: like, Do you need a dev shop for stuff? Nobody has hit me up for

348 00:29:17.170 00:29:18.350 Uttam Kumaran: data.

349 00:29:21.050 00:29:23.379 Uttam Kumaran: yeah. But I get hit with like one or

350 00:29:23.980 00:29:27.630 Uttam Kumaran: one to 3 random, like

351 00:29:28.950 00:29:33.459 Uttam Kumaran: random, like, Hey, we can generate you. 10 to 15 leads. Does that sound cool? Or like.

352 00:29:33.770 00:29:34.670 Uttam Kumaran: yeah,

353 00:29:36.920 00:29:46.270 Jared Patterson: Yeah, no, I think it’s interesting, especially if you’re like I was talking about this with my brother, cause I think it’d be interesting to do that. There’s like, I forget what it is. But it’s like Google.

354 00:29:46.440 00:29:49.899 Jared Patterson: It’s like how for, like little Mom and Pop, shops are like old, like

355 00:29:50.070 00:29:52.059 Jared Patterson: older people that have businesses

356 00:29:52.573 00:29:53.520 Jared Patterson: to like

357 00:29:53.910 00:29:55.360 Jared Patterson: redo.

358 00:29:55.370 00:30:04.600 Jared Patterson: How they’re like Google business is set up. And you can like change. You know what I’m talking about. I forget what it’s the wording for it, but then it just like drives traffic.

359 00:30:04.600 00:30:08.579 Uttam Kumaran: Yeah, yeah, yeah, exactly. You’re like SEO. But also how Google maps and stuff.

360 00:30:08.580 00:30:12.440 Jared Patterson: Yes, yes. Yeah, yeah, I was listening to a podcast about it, because

361 00:30:13.700 00:30:17.800 Jared Patterson: I think if you’re tart, like the way to do it is to target places that like

362 00:30:18.580 00:30:22.950 Jared Patterson: are probably very outdated in terms of what’s going on right now.

363 00:30:23.130 00:30:25.060 Jared Patterson: And if you’re doing that.

364 00:30:25.480 00:30:31.729 Jared Patterson: then also like another point, and I don’t. And I’m just reading your emails. It just comes up for me now is like.

365 00:30:32.730 00:30:34.719 Jared Patterson: you aren’t

366 00:30:35.440 00:30:41.890 Jared Patterson: like obnoxiously technical in the emails which is good for people that probably have no idea what you’re talking about. You know.

367 00:30:42.850 00:30:43.850 Uttam Kumaran: Yeah.

368 00:30:45.020 00:30:48.113 Jared Patterson: Your emails you’re talking about like, oh, like

369 00:30:49.460 00:30:53.129 Jared Patterson: use words that they probably understand compared to like.

370 00:30:53.920 00:31:01.620 Jared Patterson: oh, we’re gonna do this and this and this and this to speed up this process and create this workflow that will then generate you this X and this y.

371 00:31:02.610 00:31:06.175 Uttam Kumaran: Yeah, I wanna show you a couple that I get like,

372 00:31:10.750 00:31:11.690 Uttam Kumaran: See?

373 00:31:23.890 00:31:25.400 Uttam Kumaran: Okay, not that one.

374 00:31:28.680 00:31:30.100 Uttam Kumaran: Yeah. Here’s 1

375 00:31:32.640 00:31:39.459 Uttam Kumaran: could brain Ford benefit from a platform that would add 10 to 15 completed discovery calls with high level execs in your industry.

376 00:31:39.540 00:31:44.039 Uttam Kumaran: related to your services every. This is the longest sentence of all time.

377 00:31:47.500 00:31:50.159 Uttam Kumaran: And then this one was clearly like a

378 00:31:51.120 00:31:53.750 Uttam Kumaran: I guess this. Probably this seemed like a

379 00:31:55.770 00:32:05.969 Uttam Kumaran: okay yeah lead donut. If you’re open to it would if you’re open to it, would you be open? Yeah, see, this is like, I don’t know who the fuck sent that that was asked. But

380 00:32:09.250 00:32:10.380 Uttam Kumaran: let’s see.

381 00:32:16.340 00:32:18.490 Uttam Kumaran: this is a guy I talked to.

382 00:32:23.030 00:32:24.530 Uttam Kumaran: Yeah, here’s another one.

383 00:32:25.070 00:32:29.349 Uttam Kumaran: Hi, there! But see, these ones suck like this is all fucked.

384 00:32:31.350 00:32:37.990 Uttam Kumaran: My Pr firm has a few opportunities to get featured with financial times. And Forbes, are you open to discussing details?

385 00:32:38.640 00:32:39.369 Uttam Kumaran: So see? I, yeah.

386 00:32:39.370 00:32:40.740 Jared Patterson: Part of me thinks that’s like.

387 00:32:41.020 00:32:43.559 Jared Patterson: I don’t even know that. Does that actually like.

388 00:32:43.560 00:32:45.690 Uttam Kumaran: Like, not even I put speakers.

389 00:32:46.190 00:32:49.100 Uttam Kumaran: This guy actually ended up talking to

390 00:32:50.550 00:32:56.940 Uttam Kumaran: saw your data list on stuffing marketplace, have the generated leads and worth integration. We integrate providers

391 00:32:57.150 00:32:58.450 Uttam Kumaran: or the chat

392 00:32:58.470 00:33:00.839 Uttam Kumaran: all the best, like I kinda liked it.

393 00:33:00.970 00:33:03.879 Uttam Kumaran: Any thoughts on my lasting, or was I way off.

394 00:33:06.360 00:33:10.849 Jared Patterson: Yeah, no, that’s good. Did you? Did you apply to them on the?

395 00:33:11.680 00:33:14.090 Jared Patterson: It’s like, second email? Or was it like 3rd or.

396 00:33:15.475 00:33:17.970 Uttam Kumaran: I think he actually hit me.

397 00:33:23.520 00:33:25.009 Uttam Kumaran: I wonder if he

398 00:33:25.810 00:33:32.580 Uttam Kumaran: oh, I think he legitly, just like found our website just grabbed time with me, because I don’t even know.

399 00:33:33.030 00:33:33.920 Jared Patterson: Yeah, let’s

400 00:33:34.080 00:33:35.590 Jared Patterson: that’s pretty good.

401 00:33:36.460 00:33:37.809 Uttam Kumaran: I mean. I took the meeting.

402 00:33:38.150 00:33:38.860 Jared Patterson: Yeah.

403 00:33:41.110 00:33:44.199 Uttam Kumaran: What was this thing? Michael Williams, or something? Oh, yeah, okay. Here.

404 00:33:45.130 00:33:46.359 Uttam Kumaran: Oh, yeah.

405 00:33:46.550 00:33:51.020 Uttam Kumaran: Okay. He did. So this is April 24, th may 8.th So let’s see, when he sent this

406 00:33:51.440 00:33:56.259 Uttam Kumaran: he set this on on April 11, th April 17, th

407 00:33:58.220 00:34:02.520 Uttam Kumaran: and then he sent another thing on April 25, th

408 00:34:03.430 00:34:06.590 Uttam Kumaran: but then sent me this

409 00:34:07.815 00:34:08.190 Uttam Kumaran: and

410 00:34:08.560 00:34:10.010 Uttam Kumaran: April

411 00:34:11.060 00:34:13.169 Uttam Kumaran: 24, th and then May 8.th

412 00:34:14.050 00:34:14.440 Jared Patterson: The.

413 00:34:14.440 00:34:16.069 Uttam Kumaran: But he was the same thing.

414 00:34:17.820 00:34:20.350 Jared Patterson: Yeah, rely. Well, that’s what I do, too. It’s like

415 00:34:20.873 00:34:23.057 Jared Patterson: a lot of the stuff I’ll send is

416 00:34:24.020 00:34:24.690 Uttam Kumaran: Just the same.

417 00:34:24.699 00:34:30.659 Jared Patterson: Like, I’ll I’ll I’ll go like Connect. And then, if they have like open email, I’ll like in mail them.

418 00:34:30.849 00:34:35.489 Jared Patterson: And then I’ll also like, add them and then send them an email too.

419 00:34:36.150 00:34:41.279 Jared Patterson: And they’re like a little bit different. But a lot of like similar, like the variables will be the same.

420 00:34:41.840 00:34:42.659 Uttam Kumaran: Okay.

421 00:34:44.989 00:34:46.320 Uttam Kumaran: yeah, I get.

422 00:34:47.360 00:34:48.090 Jared Patterson: Because.

423 00:34:48.350 00:34:48.790 Uttam Kumaran: Like they.

424 00:34:48.790 00:34:52.750 Jared Patterson: Not many people like I don’t know about you like, but you probably weren’t

425 00:34:52.860 00:35:01.629 Jared Patterson: didn’t like connect the fact that like oh, he messaged me on Linkedin and email like you’re gonna see one of the channels ideally, you don’t like, even if you see all them.

426 00:35:01.898 00:35:09.959 Uttam Kumaran: I was posting him, and then I think, like it. I remembered that I was like fine fucking. I’ll just talk to him because I was interested in that industry.

427 00:35:10.980 00:35:11.780 Uttam Kumaran: Island.

428 00:35:12.540 00:35:24.359 Uttam Kumaran: See this guy, this person email, me, we help companies land. And for your results based company, meaning, we receive compensation when we deliver. See, this is like they should just send this better.

429 00:35:25.030 00:35:28.190 Uttam Kumaran: Did this message miss your attention? I don’t know.

430 00:35:28.660 00:35:33.590 Uttam Kumaran: You already have a public relations, partner. I like that. Maybe it’s like, Do you already have a data team?

431 00:35:34.190 00:35:36.000 Uttam Kumaran: That kind of could be nice.

432 00:35:36.690 00:35:37.290 Jared Patterson: Yeah.

433 00:35:39.100 00:35:41.619 Jared Patterson: yeah, I I just like

434 00:35:42.430 00:35:44.179 Jared Patterson: again, for there is like.

435 00:35:44.340 00:35:49.549 Jared Patterson: if not want to explore a partnership. It’s just like so easy for you to be like? No, compared to like.

436 00:35:50.470 00:35:51.100 Uttam Kumaran: Sort of style.

437 00:35:51.100 00:35:56.125 Jared Patterson: What time they should have been like, what time or like, what’s the best number to reach you at

438 00:35:56.520 00:35:57.629 Jared Patterson: Do you have

439 00:35:57.950 00:36:00.180 Jared Patterson: what days work best in your schedule.

440 00:36:01.570 00:36:02.849 Jared Patterson: But I do like.

441 00:36:05.270 00:36:06.559 Jared Patterson: I would say.

442 00:36:07.990 00:36:09.200 Jared Patterson: almost like.

443 00:36:10.370 00:36:12.340 Jared Patterson: find a way to tie it into like.

444 00:36:13.210 00:36:15.029 Jared Patterson: everyone’s getting

445 00:36:15.140 00:36:25.840 Jared Patterson: everyone’s using data in their business. Do you wanna like fall behind the 8 ball? Because you’re not like? Do you wanna lose out because you’re not type of thing which is cause it’s true. And people are like.

446 00:36:26.140 00:36:29.500 Jared Patterson: especially if you don’t understand AI or something like that. You’re like

447 00:36:34.110 00:36:36.440 Jared Patterson: all your competitors are

448 00:36:36.860 00:36:40.290 Jared Patterson: integrating artificial intelligence into their workflows.

449 00:36:43.250 00:36:46.359 Jared Patterson: How long before they take over your like? Something like that, you know.

450 00:36:47.110 00:36:50.860 Uttam Kumaran: That’s crazy. Why, yeah.

451 00:36:51.840 00:36:54.530 Jared Patterson: The definitely, not to that extent, but like it’s true.

452 00:36:54.530 00:36:55.300 Uttam Kumaran: Yeah.

453 00:36:55.580 00:36:56.910 Uttam Kumaran: how long?

454 00:36:59.570 00:37:07.220 Uttam Kumaran: Okay? You know what we’ll do. Actually, I wanna just try this. Let’s see. I’m gonna I’m gonna try to. I’m gonna put this into cloud and see what it says.

455 00:37:14.280 00:37:14.990 Uttam Kumaran: Dash

456 00:37:15.990 00:37:23.579 Uttam Kumaran: working on. So what would you call like? What are these called like? These are like anti questions, like, What is it like?

457 00:37:25.750 00:37:26.839 Jared Patterson: I don’t know.

458 00:37:27.300 00:37:28.020 Uttam Kumaran: Old.

459 00:37:37.830 00:37:39.140 Jared Patterson: I definitely wouldn’t hit it.

460 00:37:39.310 00:37:42.240 Jared Patterson: I wouldn’t use it like for the 1st

461 00:37:43.110 00:37:44.919 Jared Patterson: email. I don’t think.

462 00:38:14.820 00:38:16.930 Uttam Kumaran: Pain point agitation

463 00:38:19.490 00:38:22.830 Uttam Kumaran: that what you do pain point agitation. I’m big on that

464 00:38:24.230 00:38:29.789 Uttam Kumaran: highlight problems your prospect might face. They don’t take action. Yeah, that’s crazy.

465 00:38:31.410 00:38:33.810 Uttam Kumaran: Oh, shit! This is sick.

466 00:38:34.040 00:38:35.279 Uttam Kumaran: I like that one.

467 00:38:36.570 00:38:38.059 Uttam Kumaran: What if your competitors are.

468 00:38:38.060 00:38:39.089 Jared Patterson: I like that.

469 00:38:39.090 00:38:43.064 Uttam Kumaran: Twice as fast and twice as accurate. I’d be like, I’m gonna die.

470 00:38:43.980 00:38:46.219 Uttam Kumaran: I’m gonna shut down today.

471 00:38:48.740 00:38:51.570 Uttam Kumaran: Can you afford to delay? I like this one.

472 00:38:54.780 00:38:59.090 Uttam Kumaran: What’s the cost? This one’s good, too? Yo, it! This is kinda good.

473 00:39:04.230 00:39:07.669 Jared Patterson: If you, if you get a whole, if you send one of these to like

474 00:39:07.950 00:39:09.670 Jared Patterson: someone who is like

475 00:39:09.800 00:39:12.320 Jared Patterson: an entrepreneur, or, like, you know.

476 00:39:13.280 00:39:15.580 Jared Patterson: like a high OP executive.

477 00:39:15.780 00:39:17.329 Uttam Kumaran: All those guys have. In fact.

478 00:39:18.040 00:39:20.520 Jared Patterson: Yeah, they’re gonna definitely like.

479 00:39:20.640 00:39:23.169 Jared Patterson: have you read that? And you’re like, holy shit.

480 00:39:25.270 00:39:31.170 Jared Patterson: 78% of companies in my industry are using this. And I have no idea what these words mean. Like, we’re.

481 00:39:31.660 00:39:33.399 Jared Patterson: I think, ideally like.

482 00:39:33.710 00:39:35.480 Jared Patterson: Are you just gonna do one

483 00:39:37.300 00:39:40.199 Jared Patterson: lead per company? Or is it like

484 00:39:40.210 00:39:42.390 Jared Patterson: multiple leads per company?

485 00:39:42.970 00:39:46.980 Uttam Kumaran: I’m gonna do ideally multiple Per Company.

486 00:39:48.660 00:39:51.689 Jared Patterson: Yeah, I like that. That’s what I would do, too.

487 00:39:53.520 00:39:55.790 Uttam Kumaran: Okay, I’m gonna what you know, what I could.

488 00:39:56.380 00:39:59.660 Uttam Kumaran: I mean, I could honestly ab test even these things.

489 00:40:02.440 00:40:05.830 Uttam Kumaran: But for now, like, I’ll just probably let’s just we’ll just pick one.

490 00:40:26.460 00:40:30.380 Jared Patterson: I never used notion before I started doing stuff with you, and it’s so nice.

491 00:40:31.630 00:40:39.130 Uttam Kumaran: It’s nice. I when I started the company, I was like, I want to do everything in Google docs. And I don’t wanna like have hell of tools, but

492 00:40:39.210 00:40:41.489 Uttam Kumaran: it got kind of hard and like.

493 00:40:42.450 00:40:45.177 Jared Patterson: It’s just nice. So you can like link to different

494 00:40:46.040 00:40:47.279 Jared Patterson: like tables.

495 00:40:47.280 00:40:48.300 Uttam Kumaran: Yeah, exactly

496 00:40:48.760 00:40:56.500 Uttam Kumaran: nice. And basically like the way I have, it is like industries tied to like materials. And then industries also tied to people, and like

497 00:40:56.540 00:40:58.420 Uttam Kumaran: everything, is kind of linked

498 00:40:58.660 00:41:05.490 Uttam Kumaran: on the engineering side, I probably will move everything to Github or something. Just cause it’s nice there. But

499 00:41:05.920 00:41:07.109 Uttam Kumaran: yeah, I think it’s pretty.

500 00:41:07.110 00:41:10.480 Jared Patterson: Have you ever like thought of like? I know the

501 00:41:11.990 00:41:19.919 Jared Patterson: like. The bulk of the business is like, you know, like using sequel and stuff like that. But like, have you ever thought about like onboarding like, if especially if you’re going to like

502 00:41:20.980 00:41:34.080 Jared Patterson: like, I always think of this. There’s this like mechanic shop in my my hometown. That is like, strictly like they use paper. Mind you, it’s like they’re probably getting a lot of cash. It’s a cash business so they can like cook the books a little bit, but I always thought like

503 00:41:34.510 00:41:41.340 Jared Patterson: there’s places that have no idea how to use notion to speed up workflows. They don’t have any idea.

504 00:41:42.020 00:41:44.999 Jared Patterson: So just and like for someone like you, that’s so

505 00:41:45.710 00:41:49.250 Jared Patterson: quick with it. And like you, you understand how it works

506 00:41:49.270 00:41:50.559 Jared Patterson: like just setting

507 00:41:51.220 00:41:56.190 Jared Patterson: as part of it, just like setting them up on notion, so they can like manage just as part of

508 00:41:56.580 00:41:58.220 Jared Patterson: like a deliverable for them.

509 00:41:58.740 00:42:04.590 Uttam Kumaran: So what we already. So we kind of do that. What I told Nico to do is every client gets their own notion. Page.

510 00:42:04.590 00:42:05.300 Jared Patterson: Yeah.

511 00:42:05.490 00:42:08.379 Uttam Kumaran: Basically has all of the meetings we’ve done

512 00:42:08.390 00:42:10.700 Uttam Kumaran: email updates we send out.

513 00:42:11.330 00:42:17.060 Uttam Kumaran: I mean, I have a friend that kind of wanted to get into like the notion agency, which is like

514 00:42:17.110 00:42:28.440 Uttam Kumaran: you go and help people set up notion, basically what I was like. The one thing I think a lot about that I didn’t think about when I started. The business is like deliverables outside of just data stuff.

515 00:42:28.590 00:42:32.390 Uttam Kumaran: because actually setting this up probably takes us like an hour.

516 00:42:33.570 00:42:33.860 Jared Patterson: Right.

517 00:42:33.860 00:42:43.420 Uttam Kumaran: Keep it up to date probably takes like 10 to 20 min a week, but it’s like something that they can feel and like, hold that they’re getting. And it’s like.

518 00:42:43.700 00:43:02.800 Uttam Kumaran: I mean, this is their like. This kind of becomes like the homepage for our engagement. And the long tail of this is like you log into a portal right like same like for Glg. I like log into a portal, and like I see something right. That’s like the extreme. This is like somewhere in the middle. But nothing is like

519 00:43:02.980 00:43:07.419 Uttam Kumaran: you. Don’t you kind of like just get reports or something. So I like this.

520 00:43:07.746 00:43:11.750 Uttam Kumaran: You know, we already have stuff where you can go and log in like

521 00:43:11.810 00:43:16.359 Uttam Kumaran: to the site basic like login to brain forge. For example.

522 00:43:16.400 00:43:20.870 Uttam Kumaran: if you want to go to elementary you can. This is like behind the brain forward website.

523 00:43:22.290 00:43:24.990 Uttam Kumaran: Kind of thing that would be kind of sick would be to like

524 00:43:25.230 00:43:30.480 Uttam Kumaran: you. Go to Brain Forge. You hit the login, and then we can embed this into like the site.

525 00:43:32.630 00:43:38.250 Uttam Kumaran: I have like some like marketing ideas around that. But yeah, this is like, this is kind of like what we’re thinking.

526 00:43:38.725 00:43:42.084 Uttam Kumaran: Right now. I mean, I do this also for partners like

527 00:43:42.660 00:43:44.969 Uttam Kumaran: I’m working with Bryce.

528 00:43:45.339 00:43:58.519 Uttam Kumaran: Who’s kind of starting his own company, and he’s helping us with some analytics. And I have, like a partner, homepage where I have like meeting notes for everything. The other reason I’m doing this is because AI is completely dependent on text content.

529 00:43:58.660 00:44:00.210 Uttam Kumaran: And so

530 00:44:00.580 00:44:05.380 Uttam Kumaran: if I can’t like start saving notes on everything somewhere, the AI has like nothing.

531 00:44:05.380 00:44:06.060 Jared Patterson: But it.

532 00:44:08.270 00:44:15.090 Uttam Kumaran: and you already know, like, how I feel about the AI stuff so like ideally, we write as much shit down as possible, cause the only.

533 00:44:15.090 00:44:17.137 Jared Patterson: Just gets fed in, fed into like

534 00:44:17.430 00:44:18.200 Uttam Kumaran: He’s gonna get.

535 00:44:18.520 00:44:19.160 Jared Patterson: That part.

536 00:44:19.530 00:44:23.099 Uttam Kumaran: Yeah, everything’s gonna get fed in same thing. Like

537 00:44:23.150 00:44:25.860 Uttam Kumaran: I’ll basically start to auto feed in

538 00:44:25.920 00:44:33.559 Uttam Kumaran: stuff into AI eventually. But already like this, sales AI thing already has, like a bunch of stuff about.

539 00:44:33.640 00:44:35.950 Uttam Kumaran: has all these case studies that we already wrote

540 00:44:36.130 00:44:39.180 Uttam Kumaran: so knows a good amount already about us. So

541 00:44:41.560 00:44:42.120 Uttam Kumaran: a.

542 00:44:42.120 00:44:45.799 Jared Patterson: Yeah, I just thought like for businesses that have like, no idea how to like.

543 00:44:46.410 00:44:50.129 Uttam Kumaran: I mean we could do this for you also.

544 00:44:51.180 00:44:54.589 Jared Patterson: I just think it’s like it’s really efficient the way you

545 00:44:54.600 00:44:57.399 Jared Patterson: run brain force through it compared to like.

546 00:44:57.630 00:45:01.110 Jared Patterson: I imagine some businesses just have like a bunch of like

547 00:45:01.250 00:45:04.950 Jared Patterson: sharepoint or like shared Google docs.

548 00:45:05.910 00:45:06.610 Uttam Kumaran: Yeah.

549 00:45:10.410 00:45:13.050 Jared Patterson: Yeah, kind of getting back to the templates, like I think

550 00:45:13.770 00:45:15.870 Jared Patterson: again. And I’ve said it before is

551 00:45:16.450 00:45:18.679 Jared Patterson: a lot of it’s just gonna be like.

552 00:45:19.620 00:45:24.529 Jared Patterson: you’ll usually find something that works for you like there’s not specifically like one

553 00:45:24.540 00:45:27.979 Jared Patterson: template. It’s like finding something that clicks

554 00:45:28.970 00:45:31.079 Jared Patterson: and then adapting that over time.

555 00:45:33.270 00:45:34.780 Jared Patterson: The biggest part is like

556 00:45:36.070 00:45:38.029 Jared Patterson: the variables, and we

557 00:45:39.030 00:45:40.849 Jared Patterson: like, if it’s a if it’s a

558 00:45:41.080 00:45:45.160 Jared Patterson: like we call like a custom lead compared to like a system person so like. If.

559 00:45:45.240 00:45:48.650 Jared Patterson: for example, if you were like an expert in the office, I think you would be.

560 00:45:48.930 00:45:54.379 Jared Patterson: and you’ve done interaction, for you’d be a system person. So you already know what the business is. You don’t need to be like

561 00:45:55.070 00:45:58.159 Jared Patterson: custom engaged with like more background

562 00:45:58.540 00:46:05.119 Jared Patterson: compared to like. If you’re reaching out the 1st time. You want to have it like as specific to that person as possible.

563 00:46:05.120 00:46:11.740 Uttam Kumaran: Really personalize. Yeah, that’s why, ideally, I wanted to have those bullets. I mean, like, I could go

564 00:46:11.880 00:46:15.769 Uttam Kumaran: really, the distance on Poppy AI and basically

565 00:46:16.170 00:46:23.000 Uttam Kumaran: generate, like literally emails per person. It’s a it would be a little bit expensive.

566 00:46:23.160 00:46:23.850 Uttam Kumaran: But I.

567 00:46:23.850 00:46:24.919 Jared Patterson: Or or like.

568 00:46:25.340 00:46:25.850 Uttam Kumaran: It is.

569 00:46:25.850 00:46:27.499 Jared Patterson: Or or if it’s like.

570 00:46:27.590 00:46:30.169 Jared Patterson: I don’t know if you can see someone that’s like

571 00:46:30.340 00:46:36.370 Jared Patterson: opened is is there like a way to like see notifications. Someone’s like, open the email multiple times.

572 00:46:37.990 00:46:42.750 Uttam Kumaran: Good question. I mean, maybe I should just like try sending something now, or I don’t know.

573 00:46:43.950 00:46:44.600 Jared Patterson: Chris

574 00:46:45.220 00:46:46.550 Jared Patterson: I.

575 00:46:46.730 00:46:47.630 Jared Patterson: If someone’s responding.

576 00:46:47.630 00:46:49.429 Uttam Kumaran: Awesome, and they’ve opened.

577 00:46:50.000 00:46:53.839 Jared Patterson: Yeah. Cause if someone clicks in the email like multiple times, you’re like, damn, they’re pretty.

578 00:46:54.450 00:46:57.139 Jared Patterson: They’ve looked at the email 3 times. They’re

579 00:46:57.300 00:47:04.449 Jared Patterson: probably pretty like it’s still in their inbox. They haven’t deleted it. They’re looking at it. Multiple times. Chances are they’re interested.

580 00:47:05.910 00:47:10.079 Uttam Kumaran: Yeah, well, if they look at it, I’m gonna basically put them. Yeah, I mean, there’s

581 00:47:10.290 00:47:12.664 Uttam Kumaran: ideally, yeah, I mean, you’re right.

582 00:47:14.220 00:47:16.159 Uttam Kumaran: the biggest thing is that they click.

583 00:47:16.460 00:47:18.949 Uttam Kumaran: Then they should get put into like a

584 00:47:19.770 00:47:24.819 Uttam Kumaran: we like what happened like, what? What did you not see? Kind of like bucket.

585 00:47:27.810 00:47:29.518 Uttam Kumaran: what do you think about?

586 00:47:31.570 00:47:42.000 Uttam Kumaran: So I’m gonna I’m just gonna throw one or one of these in there somewhere. But I like that. We have these. These are great. What do you think about this connection? Though? Like I, I kind of want to mention

587 00:47:43.160 00:47:45.430 Uttam Kumaran: that like I shot you a message.

588 00:47:51.280 00:47:54.079 Uttam Kumaran: I don’t like this actually think this is super bad.

589 00:47:54.930 00:47:58.607 Jared Patterson: You could say. If you’re connecting with people you could just be like

590 00:47:59.420 00:48:07.459 Jared Patterson: I always try to be, even if I like. I cold call be like, Oh, I sent you an email I connected with you on Linkedin. So they know. Cause if you’re connecting with people on Linkedin.

591 00:48:07.840 00:48:15.360 Jared Patterson: it’s less spammy. Right? It’s like, Oh, damn this guy legit like his personal Linkedin page connector with me! It’s a little bit more

592 00:48:17.240 00:48:19.100 Jared Patterson: legit compared to like

593 00:48:20.430 00:48:23.790 Jared Patterson: the volume of just like spam emailing.

594 00:48:24.900 00:48:26.460 Uttam Kumaran: Yeah, you’re right. You’re right. You’re right.

595 00:49:01.050 00:49:16.829 Jared Patterson: Found, though, like cause, it’s not like normal practice, that at Alpha sites that, like people in mail or Linkedin, or even connect with people, but like connecting is free, there’s no like requirement for account.

596 00:49:17.410 00:49:18.889 Jared Patterson: and then I always.

597 00:49:18.890 00:49:21.770 Uttam Kumaran: It’s like, people are people. Now, dude like

598 00:49:22.240 00:49:28.209 Uttam Kumaran: the thing I realized 2 years ago is like, people are on Linkedin like fucking, scrolling all day.

599 00:49:28.340 00:49:31.660 Uttam Kumaran: Yeah, because do it at work and like, kind of knock it like.

600 00:49:33.030 00:49:36.209 Jared Patterson: True. It’s like the. So it’s like the one acceptable social media.

601 00:49:36.510 00:49:42.819 Uttam Kumaran: Yeah, like, you’ll be like, they’re just like doing a research or something. I mean, most of you are probably looking for other jobs.

602 00:49:42.930 00:49:51.310 Uttam Kumaran: But I do think that, like at minimum, you’re buying some mind share. And then the thing I need to be doing is like

603 00:49:51.780 00:49:58.759 Uttam Kumaran: just posting, like fucking psychotically on there and then when we reach out again in 3 months, they’re like.

604 00:49:58.810 00:50:02.689 Uttam Kumaran: Oh, I’ve been loving this guy’s thing. Yeah, we should totally like follow up.

605 00:50:02.690 00:50:04.970 Jared Patterson: Yeah, I’ve seen the sky stuff.

606 00:50:05.340 00:50:07.899 Uttam Kumaran: Yeah. So in that way, I’m like.

607 00:50:08.180 00:50:12.419 Uttam Kumaran: I’m really, really pushing. Clint is doing a really good job on there.

608 00:50:12.961 00:50:20.208 Uttam Kumaran: I feel like I I think some of his stuff is like cringy, but I’ve already told him so.

609 00:50:20.590 00:50:27.400 Jared Patterson: Yeah, I do. I do have that like I was shared, not just specifically like Clint, but like when I see, like shit posts on Linkedin.

610 00:50:27.820 00:50:28.982 Uttam Kumaran: I just like

611 00:50:29.790 00:50:34.150 Uttam Kumaran: I mean, you’ll see mine. Mine is. Actually, I wouldn’t fault a bunch of data people.

612 00:50:36.240 00:50:39.559 Uttam Kumaran: I just like have a particular type of writing like.

613 00:50:40.710 00:50:45.689 Uttam Kumaran: like, you know, this is, see, I’m connected to some people in like the Cpg

614 00:50:45.980 00:50:47.130 Uttam Kumaran: space.

615 00:50:51.870 00:50:54.009 Uttam Kumaran: see? Like what the fuck is. This.

616 00:50:57.170 00:51:03.850 Jared Patterson: I think it just has to be like relevant stuff that can’t be. I think that’s why I think it’s more interesting when people actually post about like

617 00:51:04.380 00:51:11.599 Jared Patterson: legit stuff that they’ve worked on, and how it’s how it’s done or like the case studies, aspect is really interesting because it’s like.

618 00:51:11.660 00:51:15.680 Jared Patterson: oh, damn! This is real! This is true, especially if, like.

619 00:51:15.860 00:51:16.900 Jared Patterson: you’re

620 00:51:18.330 00:51:25.260 Jared Patterson: in an ideal world. It’s like a shared thing with like like a person you did it for like if you were someone.

621 00:51:25.260 00:51:25.930 Uttam Kumaran: Yeah, you’ve been.

622 00:51:25.930 00:51:28.630 Jared Patterson: Able to like tie in your client and like

623 00:51:29.207 00:51:31.639 Jared Patterson: like tag them, or something like that.

624 00:51:32.160 00:51:36.270 Uttam Kumaran: Well, I did do that with real. I tagged them, and then I’m actually meeting with

625 00:51:37.800 00:51:41.360 Uttam Kumaran: I think I’m meeting with her tomorrow like the head of marketing at real.

626 00:51:41.450 00:51:43.710 Uttam Kumaran: basically to plan out like

627 00:51:44.060 00:51:46.170 Uttam Kumaran: some sort of content series.

628 00:51:47.332 00:51:57.300 Uttam Kumaran: But one thing like, I’ve been following this guy. And I think he’s basically doing this in AI. But basically, he just posts kind of like some reviews of videos

629 00:51:57.380 00:52:01.089 Uttam Kumaran: like some like specific data videos. And I kinda like it. I mean, I think

630 00:52:01.150 00:52:03.479 Uttam Kumaran: this formatting is so. Ass.

631 00:52:03.600 00:52:04.720 Uttam Kumaran: But yeah.

632 00:52:04.880 00:52:11.120 Uttam Kumaran: one thing that I do, and I think about stuff that I do like in group chats with my data friends that I’m like.

633 00:52:11.330 00:52:29.310 Uttam Kumaran: if I could just consider Linkedin like just a big group chat of data people, what would I do like. There’s stuff where I literally send, like, yo check out this video. This guy, like kind of did this interesting thing where I, we have like a discord group with a bunch of data people, or I send in our slack kind of want to try to use it like that where I’m like found this cool thing.

634 00:52:29.540 00:52:30.330 Uttam Kumaran: you know.

635 00:52:30.330 00:52:31.040 Jared Patterson: Yeah.

636 00:52:31.600 00:52:38.079 Jared Patterson: cause I can’t stand like people that are like interaction for me, even on like Twitter on XI guess now. But like

637 00:52:38.180 00:52:41.350 Jared Patterson: that bothers me, or it’s just like a long thread of like.

638 00:52:42.420 00:52:46.150 Jared Patterson: It’s just people fishing for interaction so that they can get

639 00:52:47.500 00:52:49.439 Jared Patterson: like the compensation for that.

640 00:52:50.330 00:52:51.503 Uttam Kumaran: Yeah, like.

641 00:52:53.630 00:52:59.800 Jared Patterson: Well, it’s like, if if you and I are both feeling this way, there’s definitely like majority of you will probably feel that way right? It’s like.

642 00:53:05.380 00:53:07.990 Uttam Kumaran: Like dude. This is wild bro, like what the

643 00:53:14.200 00:53:19.780 Uttam Kumaran: it’s just like. Yeah, I don’t know. Do people who become famous on here such nerds like.

644 00:53:20.830 00:53:26.709 Jared Patterson: Yeah, I don’t. I don’t like that stuff. That’s why I think it has to be stuff that people actually want. Well, obviously, people

645 00:53:26.880 00:53:28.540 Jared Patterson: stuff that people want to read

646 00:53:29.030 00:53:31.090 Jared Patterson: not too long where it’s gonna take.

647 00:53:32.780 00:53:33.330 Uttam Kumaran: Yeah.

648 00:53:33.330 00:53:35.960 Jared Patterson: Do you have a split second to read it? And you’re like.

649 00:53:36.320 00:53:39.529 Jared Patterson: I don’t know. Just think about like what you like to see.

650 00:53:39.530 00:53:40.290 Uttam Kumaran: So that kind of thing.

651 00:53:40.290 00:53:42.779 Jared Patterson: Bizarre. That’s what other people want to see as well.

652 00:53:43.230 00:53:44.040 Uttam Kumaran: Yeah.

653 00:53:45.050 00:53:47.397 Uttam Kumaran: then, let’s go.

654 00:54:02.880 00:54:08.510 Uttam Kumaran: Yeah, there’s some couple of things that actually liked. Like, I saw something even today.

655 00:54:09.770 00:54:14.334 Uttam Kumaran: Yeah, like some stuff like this is like really interesting where they show Demos.

656 00:54:14.660 00:54:17.580 Jared Patterson: Yeah, I like the demo part. I I’ve told you that before.

657 00:54:17.810 00:54:18.630 Uttam Kumaran: The avengers.

658 00:54:21.260 00:54:24.420 Uttam Kumaran: The news stuff is okay.

659 00:54:33.740 00:54:36.320 Uttam Kumaran: So I mean, I’ll probably do something like.

660 00:55:00.120 00:55:04.150 Uttam Kumaran: Do you do any sort of like compliments like this is that even like effective.

661 00:55:05.115 00:55:09.859 Jared Patterson: You only have like 300. Now it’s less, let me see.

662 00:55:11.160 00:55:13.793 Jared Patterson: like your character limit for connections is

663 00:55:14.970 00:55:16.489 Uttam Kumaran: Like a hundred, 50, or something.

664 00:55:16.710 00:55:18.609 Jared Patterson: It’s slow, it’s low.

665 00:55:20.630 00:55:22.109 Uttam Kumaran: And let’s see if I

666 00:55:22.990 00:55:25.129 Uttam Kumaran: I get a lot of job ones.

667 00:55:31.500 00:55:35.580 Jared Patterson: But those are in males like that. 1st one’s an inmail. So yeah, that’s

668 00:55:39.820 00:55:41.884 Jared Patterson: even that might be

669 00:55:58.150 00:56:05.839 Jared Patterson: so. I’ll like when I do it, I’ll get cause. You only have so many email credits per month depending on like what sales they have later on.

670 00:56:06.120 00:56:07.460 Jared Patterson: I always do

671 00:56:07.930 00:56:10.679 Jared Patterson: like connections with.

672 00:56:11.850 00:56:15.959 Jared Patterson: I’m doing it for like a project I’ll connect with it kind of like

673 00:56:16.240 00:56:18.240 Jared Patterson: everyone I think could be a good fit.

674 00:56:18.320 00:56:22.130 Jared Patterson: And then, for, like they call like tier ones, all in mail.

675 00:56:25.570 00:56:27.180 Uttam Kumaran: Oh, okay.

676 00:56:27.740 00:56:31.880 Uttam Kumaran: wait. What do you? What does that? What does that mean? Instead of instead of what.

677 00:56:32.980 00:56:34.899 Jared Patterson: Because you can just like connect with someone

678 00:56:34.920 00:56:40.745 Jared Patterson: and have the connection message. And then you’re in mail will go directly to their linked

679 00:56:41.180 00:56:42.500 Jared Patterson: email as well.

680 00:56:42.840 00:56:45.080 Jared Patterson: and you can do a longer message in your inmail.

681 00:56:45.680 00:56:50.519 Uttam Kumaran: Oh, so you’re saying like the best thing would be to like connect, and

682 00:56:50.590 00:56:51.809 Uttam Kumaran: in mail.

683 00:56:52.430 00:57:00.631 Jared Patterson: I think so, cause I’ve had the most I cause. Well, for one, you don’t necessarily know if your emails are going to be right, if you’re just like pulling them from whatever

684 00:57:01.040 00:57:06.749 Jared Patterson: lead generator pulling them from. But your inmail, you know, is going to them, because

685 00:57:07.260 00:57:10.290 Jared Patterson: as long as they use Linkedin, it’s gonna be the right email.

686 00:57:11.570 00:57:13.250 Jared Patterson: So if I get a lot of people.

687 00:57:13.610 00:57:18.920 Uttam Kumaran: You connection, message, and inmail, and then they add you, does it like duplicate, or like? That doesn’t happen.

688 00:57:19.680 00:57:26.120 Jared Patterson: It does, but it’s different the way you see it like this connection message. You’re not necessarily. I don’t think you see it.

689 00:57:27.040 00:57:30.049 Jared Patterson: The the inmails prioritize over the connection.

690 00:57:30.330 00:57:31.210 Uttam Kumaran: Okay. Okay.

691 00:57:32.030 00:57:33.770 Jared Patterson: But I I think

692 00:57:34.290 00:57:35.540 Jared Patterson: doing both

693 00:57:36.980 00:57:39.270 Jared Patterson: gives you a better chance, and then

694 00:57:39.300 00:57:41.969 Jared Patterson: what I’ll also do is like.

695 00:57:42.610 00:57:48.469 Jared Patterson: it’s all like check, and it’s kind of annoying, especially if you’re doing like a lot of outreach. But I’ll like

696 00:57:48.730 00:57:50.210 Jared Patterson: check and see

697 00:57:50.980 00:57:54.279 Jared Patterson: who connected with me, because if they connect with me

698 00:57:54.800 00:57:57.955 Jared Patterson: you can inmail without the cost of the

699 00:58:01.300 00:58:04.480 Uttam Kumaran: I mean at minimum. I was just gonna send connection notes.

700 00:58:04.920 00:58:05.780 Uttam Kumaran: And then, yeah, like.

701 00:58:05.780 00:58:14.030 Jared Patterson: I think I I think you should do that too. But then, like for the for the people that you’re like, damn! I really need to talk to the sky. This would be a great fit. I think he’s going to do it.

702 00:58:14.990 00:58:15.990 Jared Patterson: I in mail.

703 00:58:16.900 00:58:21.880 Uttam Kumaran: You know, could be honestly a bet. Good strategy to just look at the opens.

704 00:58:22.360 00:58:29.589 Uttam Kumaran: and then like and like the long term thing could be like, wait until they open one or like click on one and then do the

705 00:58:29.830 00:58:31.110 Uttam Kumaran: Linkedin. Yeah.

706 00:58:31.620 00:58:36.309 Uttam Kumaran: kind of like just thinking out loud, I like this guy’s message. I just read. He like.

707 00:58:36.400 00:58:40.520 Uttam Kumaran: I didn’t watch this video, but he was like, I mean, number one. The subject is.

708 00:58:42.580 00:58:43.240 Jared Patterson: Yeah.

709 00:58:43.410 00:58:46.079 Uttam Kumaran: I’m interesting. I I saw your profile.

710 00:58:46.210 00:58:49.240 Uttam Kumaran: Blah! Blah! Blah! Here’s a quick video on what we do.

711 00:58:49.770 00:59:00.730 Uttam Kumaran: Hey? There, I’m Natasha, and my specialty is making all your app building dreams come true. Say, you’ve got a great idea for an app or a website. Maybe it finds you a concert.

712 00:59:00.940 00:59:03.299 Uttam Kumaran: Let me send me and my net

713 00:59:03.960 00:59:08.700 Uttam Kumaran: work of gigs. Build it, using building books that really work

714 00:59:09.530 00:59:18.080 Uttam Kumaran: on building filters there doors, and they’ll do it for you, and of course, a roadmap that works for you with group.

715 00:59:18.360 00:59:24.999 Uttam Kumaran: You don’t need to be an engineer to understand it, and when we say right away we mean right away.

716 00:59:25.190 00:59:26.140 Uttam Kumaran: Really.

717 00:59:26.420 00:59:30.200 Uttam Kumaran: Builder generates it automatically. So your idea makes it

718 00:59:34.600 00:59:35.686 Uttam Kumaran: so. See?

719 00:59:42.120 00:59:44.980 Jared Patterson: I just think Linkedin is the best tool compared to like.

720 00:59:46.540 00:59:47.230 Uttam Kumaran: Yeah.

721 00:59:47.800 00:59:51.089 Jared Patterson: Like all the custom leads that I get at work, are all

722 00:59:52.010 00:59:53.569 Jared Patterson: Linkedin messages.

723 00:59:58.690 00:59:59.430 Uttam Kumaran: Yeah.

724 01:00:01.010 01:00:05.349 Uttam Kumaran: okay. I mean, that’s probably what I’ll do that I don’t know yet what I’m gonna do for this subject. But.

725 01:00:06.030 01:00:13.350 Jared Patterson: Well, you also have to think that, like depending on who you’re reaching out to like how many people are really in mailing, manufacturing executives.

726 01:00:14.220 01:00:28.469 Uttam Kumaran: No, again, I always, I firmly believe we’re the only people that are gonna be doing this in our field this way. I think there’s gonna be people hitting these guys for like other shit and other agencies. But like

727 01:00:30.780 01:00:36.640 Uttam Kumaran: I don’t think they’re going to be doing anything like this especially, it’s not going to come from a CEO.

728 01:00:37.060 01:00:38.050 Uttam Kumaran: Yeah.

729 01:00:39.440 01:00:42.509 Uttam Kumaran: So okay, I think we just, I’ll just try to rip it.

730 01:00:46.680 01:00:51.880 Uttam Kumaran: yeah, I think I like that guys cause it takes you somewhere. But maybe I should just be like, just send email thought, I connect.

731 01:00:53.910 01:00:55.872 Jared Patterson: I can. I can, I think.

732 01:00:57.480 01:00:59.360 Jared Patterson: what do I do

733 01:01:16.450 01:01:28.829 Jared Patterson: like? Here’s here’s what I I do like. Hi, Sabriana. I’m working on a project on my clients. Can you learn about learning management software? Give me your experience. You have 5 min discuss, paid, consulting project, and I’ll go like best

734 01:01:29.240 01:01:31.910 Jared Patterson: like sign signature, Jared

735 01:01:32.160 01:01:36.599 Jared Patterson: phone number. And then I’ll do like a link. The opposite’s website.

736 01:01:37.130 01:01:38.070 Uttam Kumaran: Hmm.

737 01:01:45.450 01:01:46.500 Uttam Kumaran: okay.

738 01:01:46.990 01:01:49.140 Jared Patterson: And surprisingly like a lot of people.

739 01:01:50.280 01:01:58.540 Uttam Kumaran: The other thing I turned on on instantly is website visitors. So it’s actually and I don’t do. I don’t even know how they’re doing this. It’s probably illegal.

740 01:01:59.100 01:02:03.750 Uttam Kumaran: But I’m getting like people who go to the website and it it like links. Their

741 01:02:04.430 01:02:05.680 Uttam Kumaran: Linkedin.

742 01:02:05.770 01:02:07.470 Uttam Kumaran: an Apollo officer.

743 01:02:10.330 01:02:16.339 Jared Patterson: I wonder if there just be. I guess your is that is, isn’t is instantly linked to.

744 01:02:16.340 01:02:16.979 Uttam Kumaran: That’s what it like.

745 01:02:16.980 01:02:17.630 Jared Patterson: Scan.

746 01:02:18.190 01:02:20.670 Uttam Kumaran: Well, I put a pixel on the site, but then

747 01:02:20.980 01:02:22.780 Uttam Kumaran: I just I don’t know

748 01:02:22.850 01:02:32.920 Uttam Kumaran: but like at the same moment, a bunch of these providers were like through this software out there. I wonder if there was like some sort of technology change that enable this. But basically.

749 01:02:32.950 01:02:34.040 Uttam Kumaran: they’re like.

750 01:02:34.610 01:02:41.960 Uttam Kumaran: I think they’re just putting pixels on everybody’s browser. And then when they find you, they can say that so and so. And then.

751 01:02:42.870 01:02:46.090 Uttam Kumaran: yeah, I don’t know, like I don’t even know who these people are. But

752 01:02:49.340 01:02:50.140 Uttam Kumaran: yeah.

753 01:02:50.410 01:02:55.460 Uttam Kumaran: the other thing, you know, I mean, like the other, some other automations that I’ll end up doing

754 01:02:55.510 01:02:58.180 Uttam Kumaran: like ideally. When I post.

755 01:02:58.590 01:03:02.560 Uttam Kumaran: I’ll take the likes and scrape the likes and put them into the list

756 01:03:02.850 01:03:04.840 Uttam Kumaran: like all that sort of stuff.

757 01:03:08.140 01:03:11.439 Uttam Kumaran: so okay. But I’m pretty happy with, like, what? How this looks like.

758 01:03:16.520 01:03:18.619 Uttam Kumaran: Yeah, kind of these are kind of wild.

759 01:03:35.360 01:03:37.700 Jared Patterson: Another thing is like, if you see someone

760 01:03:38.770 01:03:43.589 Jared Patterson: sometimes, if someone connects with you on Linkedin, they have their contact info, you can just go call them right away, you know.

761 01:03:44.140 01:03:45.550 Uttam Kumaran: Oh, yeah, yeah.

762 01:03:46.960 01:03:47.460 Uttam Kumaran: yeah. You’re.

763 01:03:47.460 01:03:50.260 Jared Patterson: Which I’ll do, and I got no problem doing that, because, like.

764 01:03:53.110 01:03:56.520 Uttam Kumaran: I’ll switch it after email. I was like, Yeah, yeah, I just emailed you just thought.

765 01:03:56.520 01:04:01.059 Jared Patterson: I always say that, too. I mean I’ll text them, too.

766 01:04:01.860 01:04:02.270 Uttam Kumaran: Oh!

767 01:04:02.270 01:04:03.040 Jared Patterson: I know

768 01:04:03.610 01:04:04.819 Jared Patterson: aisle is, people

769 01:04:05.100 01:04:07.640 Jared Patterson: is people like were pretty responsive on.

770 01:04:09.010 01:04:10.999 Jared Patterson: Sometimes. I’ll just be like it’s.

771 01:04:11.379 01:04:15.169 Uttam Kumaran: Genuine number if it’s not coming from like a robo.

772 01:04:15.740 01:04:16.050 Jared Patterson: Yeah.

773 01:04:16.360 01:04:19.979 Uttam Kumaran: Mine’ll mine will say Bay area like it’ll say.

774 01:04:20.190 01:04:20.840 Jared Patterson: Yeah.

775 01:04:21.040 01:04:21.790 Uttam Kumaran: One. Yeah.

776 01:04:22.470 01:04:31.759 Uttam Kumaran: And then, yeah, I guess if it’s I guess if it, I guess I should also fucking, do a text. I’m so down to that. Wait. Let’s yeah. I’ll just be like.

777 01:04:32.420 01:04:37.330 Uttam Kumaran: I wonder if I wonder if yeah. I wonder if people respond to that? I mean, it’ll it’ll probably be similar to this.

778 01:04:40.750 01:04:41.660 Uttam Kumaran: or like.

779 01:04:41.660 01:04:48.708 Jared Patterson: Or even like after I call someone. If they don’t answer, just like, Hey, it’s Jared from outside. Just give me a I just give you a call.

780 01:04:49.600 01:04:56.129 Jared Patterson: and I’m wondering if you’re interested in a Spa consulting opportunity with one of my clients. So can I do this. This this

781 01:04:56.780 01:05:00.800 Jared Patterson: think you could be a good fit, based on your experience at Xxx.

782 01:05:07.450 01:05:10.609 Jared Patterson: And the nice part about Texas that you can

783 01:05:11.890 01:05:14.269 Jared Patterson: be a little bit less formal.

784 01:05:28.910 01:05:37.639 Jared Patterson: And I’ll I’ve also like just gone to like websites that sustain like looking at like our client is looking to speak with

785 01:05:38.440 01:05:40.450 Jared Patterson: current employees at

786 01:05:40.750 01:05:47.250 Jared Patterson: whatever website or whatever company, I’ll go to the website. And if they have contact information I’ll just call.

787 01:05:48.970 01:05:57.879 Uttam Kumaran: Yeah, so that’s ideally what I’m gonna I pretty much try to automate. Because, look, there are phone numbers Hq phone numbers. But these aren’t like

788 01:05:58.070 01:06:01.030 Uttam Kumaran: these are people’s phone numbers.

789 01:06:01.260 01:06:06.190 Uttam Kumaran: Actually. Well, they there are some contact phone numbers here. But some of these look the same. Basically, yeah.

790 01:06:10.320 01:06:11.370 Uttam Kumaran: though.

791 01:06:12.620 01:06:14.310 Uttam Kumaran: I like the text, though

792 01:06:18.330 01:06:22.249 Jared Patterson: You’ll definitely get some people that are like, stop text, me blah blah blah, but it’s like.

793 01:06:23.120 01:06:24.200 Uttam Kumaran: Alright! See ya.

794 01:06:25.400 01:06:26.900 Jared Patterson: Or you fall up. And you’re like.

795 01:06:27.110 01:06:29.290 Jared Patterson: completely understand? It’s out of the blue

796 01:06:31.790 01:06:32.759 Jared Patterson: And then just

797 01:06:35.180 01:06:39.066 Jared Patterson: ultimately, you’re gonna be saving the money. So it’s like, really, just

798 01:06:40.410 01:06:50.769 Jared Patterson: If you’re still not interested, completely understand? I figured I’d follow up and just say, like, this is what we’re doing. This is what we can do. This will be done in the past. This is how it’s worked out for the people we’ve done it for.

799 01:06:52.120 01:06:54.529 Jared Patterson: If you’re still uninterested. Just let me know.

800 01:06:57.680 01:06:59.419 Uttam Kumaran: Yeah, I like this.

801 01:07:05.360 01:07:06.040 Jared Patterson: Yeah.

802 01:07:12.240 01:07:15.480 Uttam Kumaran: I like that. Okay, cool. Yeah, this is great sick.

803 01:07:16.960 01:07:21.990 Uttam Kumaran: Okay? Then, yeah, I’ll I’m Gonna what I’ll do is I’ll add your

804 01:07:23.630 01:07:28.080 Uttam Kumaran: I’ll add your email to it when I start stuff tomorrow that way you can see it.

805 01:07:28.670 01:07:32.480 Uttam Kumaran: and can let me know how it looks on mobile and stuff, too.

806 01:07:32.630 01:07:36.339 Uttam Kumaran: And then, if you have any idea, just make changes like on the fly.

807 01:07:37.250 01:07:38.450 Jared Patterson: Yeah, sounds good.

808 01:07:38.700 01:07:45.720 Uttam Kumaran: And once we get this dialed in, I think the goal basically for me will be like, Go get more leads, and then just keep.

809 01:07:45.720 01:07:46.410 Jared Patterson: Yeah, like.

810 01:07:46.720 01:07:47.640 Uttam Kumaran: Process

811 01:07:49.710 01:07:56.140 Uttam Kumaran: and then hopefully, like meetings hopefully meetings get booked, and then we’ll think about how to handle meetings.

812 01:07:57.170 01:07:58.000 Jared Patterson: Sounds good.

813 01:07:58.410 01:08:00.169 Uttam Kumaran: I I appreciate the help.

814 01:08:00.670 01:08:02.139 Jared Patterson: Yeah. Happy. To help.

815 01:08:04.100 01:08:13.469 Uttam Kumaran: Cool. Okay, maybe we catch up again like Wednesday. I’ll set. I’ll send some slacks more about how it’s and how it ends up going but like maybe we chat on Wednesday.

816 01:08:13.820 01:08:20.179 Jared Patterson: Sounds good. Yeah, I just it’s honestly best, if you like. If you want to connect to send me a text like you did.

817 01:08:20.469 01:08:23.540 Jared Patterson: Cause I got a lot of stuff going on. And yeah.

818 01:08:24.359 01:08:26.049 Jared Patterson: we appreciate it. Thank you.

819 01:08:26.300 01:08:28.470 Uttam Kumaran: Thanks, Dude, I appreciate it. Talk soon.

820 01:08:28.470 01:08:29.640 Jared Patterson: Take it easy. See ya.