Meeting Title: Pro-vs-Consumer-Next-Steps Date: 2024-07-01 Meeting participants: Kim Todaro, Nicolas Sucari, Uttam Kumaran
WEBVTT
1 00:00:51.460 ⇒ 00:00:53.330 Nicolas Sucari: You look tired today with him.
2 00:00:53.910 ⇒ 00:00:57.007 Uttam Kumaran: Me a lot of moving man
3 00:00:59.710 ⇒ 00:01:00.610 Uttam Kumaran: head back.
4 00:01:00.870 ⇒ 00:01:01.340 kim todaro: Hey!
5 00:01:01.340 ⇒ 00:01:02.099 Nicolas Sucari: Like game.
6 00:01:02.390 ⇒ 00:01:02.739 kim todaro: Oh, my!
7 00:01:02.740 ⇒ 00:01:03.460 Uttam Kumaran: But gone
8 00:01:04.099 ⇒ 00:01:05.129 Uttam Kumaran: good.
9 00:01:05.680 ⇒ 00:01:06.509 kim todaro: Good, good.
10 00:01:09.109 ⇒ 00:01:28.309 Uttam Kumaran: Cool. Yeah. So I think I think last week was great. I’m glad we like kind of settled on that definition. We’re in the last kind of like we’re, we’re almost done implementing it. So it’s there in real. And basically you’ll be able to walk through exporting it. I just wanna walk
11 00:01:28.430 ⇒ 00:01:34.670 Uttam Kumaran: through that once with you so that you can just see how to quickly go in and basically get
12 00:01:34.740 ⇒ 00:01:36.100 Uttam Kumaran: those emails.
13 00:01:36.478 ⇒ 00:01:38.170 Uttam Kumaran: Do you have real open
14 00:01:38.350 ⇒ 00:01:40.390 Uttam Kumaran: on your side. I can just
15 00:01:41.004 ⇒ 00:01:44.910 Uttam Kumaran: show you how to get to that Csv export. And then, once we’re done today, we’ll
16 00:01:45.340 ⇒ 00:01:46.850 Uttam Kumaran: just do that again.
17 00:01:48.220 ⇒ 00:01:51.319 kim todaro: Yup, it’s open. Do you want me to share my screen, or do you want to share yours?
18 00:01:51.576 ⇒ 00:01:53.369 Uttam Kumaran: Yeah, if you wanna share your screen.
19 00:01:53.900 ⇒ 00:01:54.820 kim todaro: K.
20 00:02:04.911 ⇒ 00:02:07.499 Uttam Kumaran: And if you go to dashboards.
21 00:02:08.759 ⇒ 00:02:15.309 Uttam Kumaran: and then, if you go to the cost, there should be a shopify customers at the bottom.
22 00:02:17.020 ⇒ 00:02:28.179 Uttam Kumaran: So here, this is basically just all the dimensions that we were kind of reviewing. If you want to just zoom out like one or 2 steps, so just make it look.
23 00:02:31.130 ⇒ 00:02:34.979 Uttam Kumaran: If you just hit like, yeah, that’s probably fine. Yeah.
24 00:02:35.410 ⇒ 00:02:44.979 Uttam Kumaran: so again, like, you can easily just like, click on any of these, and you’ll see kind of everything. Update really nicely. So, for example, if you click on like a city
25 00:02:45.240 ⇒ 00:02:46.660 Uttam Kumaran: on the
26 00:02:47.670 ⇒ 00:02:50.429 Uttam Kumaran: like any of those cities. Yeah, you just click on one of them.
27 00:02:51.787 ⇒ 00:02:52.402 kim todaro: Very cool.
28 00:02:52.710 ⇒ 00:03:01.329 Uttam Kumaran: To easily filter and stuff like that. But apart from that, the one thing I wanted to show today is like how to get some out of here, especially for the email list.
29 00:03:01.350 ⇒ 00:03:04.119 Uttam Kumaran: If you go to pivot on the right.
30 00:03:07.190 ⇒ 00:03:17.059 Uttam Kumaran: And in this, you’re basically gonna just drag the rows and the columns that you need. So you have one filter at the top for Jacksonville. You could just click the X on that.
31 00:03:17.360 ⇒ 00:03:22.409 Uttam Kumaran: and then you can bring in the measure you would just bring in is like you could just bring in
32 00:03:22.960 ⇒ 00:03:25.590 Uttam Kumaran: total, distinct customers. That’s fine.
33 00:03:25.660 ⇒ 00:03:29.099 Uttam Kumaran: Just bring it in as a call as a row
34 00:03:29.340 ⇒ 00:03:38.149 Uttam Kumaran: or as a column, actually as a column. I’m just trying to picture rows and columns in my head, and then you can bring in the email dimension
35 00:03:38.650 ⇒ 00:03:41.380 Uttam Kumaran: and the customer id dimension as a column.
36 00:03:42.908 ⇒ 00:03:46.249 Uttam Kumaran: Yeah. And then if you also want to bring in customer Id.
37 00:03:50.140 ⇒ 00:03:50.659 Uttam Kumaran: I think.
38 00:03:50.660 ⇒ 00:03:52.300 Nicolas Sucari: You added as a role, yeah.
39 00:03:52.300 ⇒ 00:03:54.409 Uttam Kumaran: Maybe it’s as a row. Yeah.
40 00:03:55.440 ⇒ 00:03:56.090 Uttam Kumaran: I don’t know.
41 00:03:56.090 ⇒ 00:03:56.490 Nicolas Sucari: The.
42 00:03:56.490 ⇒ 00:04:00.932 Uttam Kumaran: Yeah, they call him as a rep. Yeah, he’s 1 of the email customer.
43 00:04:01.250 ⇒ 00:04:03.080 kim todaro: Rich man as a as a row.
44 00:04:03.080 ⇒ 00:04:05.909 Uttam Kumaran: The email and customer. Id, you can put in the row.
45 00:04:07.450 ⇒ 00:04:08.770 Nicolas Sucari: Yeah, exactly.
46 00:04:08.770 ⇒ 00:04:12.040 Uttam Kumaran: And then you can add the yeah.
47 00:04:12.350 ⇒ 00:04:13.040 kim todaro: Oops.
48 00:04:13.950 ⇒ 00:04:14.730 kim todaro: Okay.
49 00:04:16.196 ⇒ 00:04:17.269 Uttam Kumaran: And then
50 00:04:17.490 ⇒ 00:04:20.860 Uttam Kumaran: if you hit export on the
51 00:04:21.363 ⇒ 00:04:24.259 Uttam Kumaran: bottom right like, right under the column.
52 00:04:25.530 ⇒ 00:04:27.050 Uttam Kumaran: you can just export as
53 00:04:27.140 ⇒ 00:04:31.020 Uttam Kumaran: as anything, and then this will just basically spit it out for you.
54 00:04:31.516 ⇒ 00:04:34.679 Uttam Kumaran: Click export. You should see it download at some point.
55 00:04:36.690 ⇒ 00:04:41.680 kim todaro: Okay, this isn’t what we spoke about with the the pros, though this is just like a general example.
56 00:04:41.680 ⇒ 00:04:50.089 Uttam Kumaran: This is just this is just an example. The pro we just finished like a version of like basically implementing that logic today.
57 00:04:51.320 ⇒ 00:04:55.820 Uttam Kumaran: so that should be available like in the next hour or so, so I’ll just send you a slack. But.
58 00:04:56.140 ⇒ 00:04:56.510 kim todaro: Yeah, but yeah.
59 00:04:56.510 ⇒ 00:04:58.920 Uttam Kumaran: Yeah, you click on the Csv, I just want to make sure that
60 00:04:59.260 ⇒ 00:05:00.260 Uttam Kumaran: it’s like
61 00:05:00.490 ⇒ 00:05:01.710 Uttam Kumaran: you basically
62 00:05:02.320 ⇒ 00:05:05.029 Uttam Kumaran: got, it’s like 4 min fine.
63 00:05:10.010 ⇒ 00:05:13.850 kim todaro: It opened up into numbers, which is fine, but this is, can you see it?
64 00:05:14.941 ⇒ 00:05:19.010 Uttam Kumaran: Yes, I don’t think it’s this right.
65 00:05:19.518 ⇒ 00:05:20.760 kim todaro: No! This is something else.
66 00:05:20.860 ⇒ 00:05:21.489 kim todaro: This is like.
67 00:05:21.490 ⇒ 00:05:24.880 Uttam Kumaran: Okay, okay, okay, great. Okay, cool. I was like, what is that? Okay? Great.
68 00:05:25.900 ⇒ 00:05:31.840 Uttam Kumaran: So this would basically, the the other thing we would do is basically, you would add a filter that says is pool pro
69 00:05:32.110 ⇒ 00:05:36.810 Uttam Kumaran: derived, which is the one that we derived and then you would just get all these emails.
70 00:05:36.830 ⇒ 00:05:37.470 Uttam Kumaran: Okay,
71 00:05:38.520 ⇒ 00:05:42.959 Uttam Kumaran: so hopefully, I don’t know if you need any other way of putting that stuff into
72 00:05:42.990 ⇒ 00:05:44.210 Uttam Kumaran: Clavio.
73 00:05:44.350 ⇒ 00:05:50.520 Uttam Kumaran: Of course we can add any other filter, or like previously. I can give you up. You can put any dimension in there, like
74 00:05:50.920 ⇒ 00:05:52.969 Uttam Kumaran: state or whatever, but.
75 00:05:54.076 ⇒ 00:05:58.080 kim todaro: Some a question I had for you, just cause we were jumping around last call
76 00:05:58.682 ⇒ 00:06:01.829 kim todaro: is the next step to get this list from you, and then
77 00:06:01.840 ⇒ 00:06:04.730 kim todaro: ask them again if they’re pool pro or not.
78 00:06:05.590 ⇒ 00:06:16.069 Uttam Kumaran: So I guess that’s the thing I wanted to work on is one there’s like, there’s 2 segments. There’s the people that we have like we have an inclination for that are pros.
79 00:06:16.561 ⇒ 00:06:22.900 Uttam Kumaran: I don’t know. I felt like with, we were doing a couple of things. One, we’re basically saying, anyone with 2
80 00:06:23.340 ⇒ 00:06:26.050 Uttam Kumaran: or more orders and
81 00:06:26.200 ⇒ 00:06:29.170 Uttam Kumaran: said, they’re a pro, basically calling a pro.
82 00:06:29.310 ⇒ 00:06:30.360 Uttam Kumaran: I don’t.
83 00:06:30.620 ⇒ 00:06:34.209 Uttam Kumaran: I’m not entirely sold that we need to ask them again.
84 00:06:34.560 ⇒ 00:06:34.980 kim todaro: Okay.
85 00:06:34.980 ⇒ 00:06:38.480 Uttam Kumaran: I would say, a group to ask again is basically
86 00:06:38.550 ⇒ 00:06:41.080 Uttam Kumaran: anybody that said they were pro
87 00:06:41.570 ⇒ 00:06:44.140 Uttam Kumaran: anybody outside the group that said they were pro.
88 00:06:45.170 ⇒ 00:06:49.100 kim todaro: So basically, any anyone who’s ordered and said they were pro, which is
89 00:06:49.400 ⇒ 00:06:51.070 kim todaro: gonna be less cause. Then, yeah, anyone.
90 00:06:51.070 ⇒ 00:06:54.410 Uttam Kumaran: Ordered. It’s basically anyone who’s ordered 2 and more
91 00:06:55.420 ⇒ 00:06:56.550 Uttam Kumaran: at all.
92 00:06:56.570 ⇒ 00:06:59.159 Uttam Kumaran: and maybe didn’t and didn’t say they were pro.
93 00:06:59.370 ⇒ 00:07:03.260 Uttam Kumaran: or the people that said they were pro, and and didn’t order 2 and more.
94 00:07:03.980 ⇒ 00:07:04.690 Uttam Kumaran: Aye.
95 00:07:04.690 ⇒ 00:07:05.380 kim todaro: I’ve
96 00:07:05.730 ⇒ 00:07:12.609 kim todaro: what’s do you know off the top of your head what the count is for the 1st group? The 2 or more plus said they were a pro.
97 00:07:14.350 ⇒ 00:07:17.240 Uttam Kumaran: I don’t know. We can look, we can. Actually.
98 00:07:17.380 ⇒ 00:07:20.459 Uttam Kumaran: I can just try to do this right in real, basically.
99 00:07:20.530 ⇒ 00:07:25.760 Uttam Kumaran: if you just go, and you and I can click on the folks that just self identified.
100 00:07:26.040 ⇒ 00:07:27.292 Nicolas Sucari: I I think.
101 00:07:27.730 ⇒ 00:07:31.219 Nicolas Sucari: what time we have the bookmark for last week, probably.
102 00:07:33.050 ⇒ 00:07:36.580 Uttam Kumaran: I mean, it looks like in just in the last. It looks like this. Probably
103 00:07:36.970 ⇒ 00:07:41.190 Uttam Kumaran: there’s probably it’s like 14,000 that that self identified as pro
104 00:07:42.225 ⇒ 00:07:47.729 Uttam Kumaran: that that doesn’t include people that just didn’t fill it out. Anyone that didn’t fill it out or said, no.
105 00:07:47.950 ⇒ 00:07:49.720 Uttam Kumaran: they’re considered false.
106 00:07:49.940 ⇒ 00:07:50.430 kim todaro: Okay.
107 00:07:50.430 ⇒ 00:07:56.700 Uttam Kumaran: Which is about 14,000. I can look at what that is excluding the people who order 2 plus, but
108 00:07:57.290 ⇒ 00:07:59.570 Uttam Kumaran: it’ll probably be somewhere around that like.
109 00:08:00.030 ⇒ 00:08:03.220 Uttam Kumaran: because I think there was like honestly, like a less than a thousand or so.
110 00:08:04.100 ⇒ 00:08:05.500 kim todaro: Yeah, okay.
111 00:08:05.880 ⇒ 00:08:06.430 kim todaro: so.
112 00:08:06.430 ⇒ 00:08:07.239 Uttam Kumaran: But do you think.
113 00:08:07.460 ⇒ 00:08:11.459 kim todaro: So the group that said the Group one, I’m sorry you said 14,000.
114 00:08:12.590 ⇒ 00:08:14.770 Uttam Kumaran: Yeah. The group that said they.
115 00:08:15.040 ⇒ 00:08:18.739 Uttam Kumaran: they self identified is 14.6,000.
116 00:08:19.300 ⇒ 00:08:20.000 kim todaro: Okay.
117 00:08:20.410 ⇒ 00:08:23.370 kim todaro: and they had 2 or more orders or no.
118 00:08:24.140 ⇒ 00:08:26.231 Uttam Kumaran: No, this is just the people that
119 00:08:27.120 ⇒ 00:08:36.280 Uttam Kumaran: this is just the people that self identified. I can tell. I’ll I’ll have today, like what that a number is of the combination basically between those.
120 00:08:36.289 ⇒ 00:08:44.959 kim todaro: Perfect. Yeah, that’s that’s perfect. I agree, like, I’ve tried like I I did something similar like 3 years ago, where I made a segment.
121 00:08:45.249 ⇒ 00:08:50.349 kim todaro: not not with what they identified as, but like the if they order
122 00:08:50.659 ⇒ 00:09:02.589 kim todaro: 2 or more products or had an order, had ordered 2 or more times. And I like think I sent them a questionnaire like a lot of these guys aren’t gonna want to answer like, if they’re actually pros.
123 00:09:03.230 ⇒ 00:09:04.110 Uttam Kumaran: Yeah.
124 00:09:04.110 ⇒ 00:09:07.469 kim todaro: They’re not gonna wanna answer. So maybe we just say, like.
125 00:09:08.000 ⇒ 00:09:13.030 kim todaro: I don’t know, I could talk to to Dan and and Ben more about like what kind of messaging they want.
126 00:09:14.610 ⇒ 00:09:19.001 kim todaro: with these pool pros, cause I don’t even know if they know what kind of messaging, but
127 00:09:19.260 ⇒ 00:09:19.900 Uttam Kumaran: Yeah.
128 00:09:21.060 ⇒ 00:09:28.859 kim todaro: I can. I can ask that them that after the holiday, and we can kind of start working on marketing material. But yeah, I’m curious to see what that list.
129 00:09:28.860 ⇒ 00:09:36.170 Uttam Kumaran: I think that yeah, the goal would basically be like, can we make sure that the list we have of people that like are pro
130 00:09:36.310 ⇒ 00:09:38.179 Uttam Kumaran: has everybody in it.
131 00:09:38.270 ⇒ 00:09:40.970 Uttam Kumaran: right? And so there’s there’s a bunch of people that like
132 00:09:41.240 ⇒ 00:09:44.630 Uttam Kumaran: that said they were pro, but maybe didn’t order
133 00:09:44.800 ⇒ 00:09:47.469 Uttam Kumaran: the amount that we specified.
134 00:09:47.690 ⇒ 00:09:48.929 Uttam Kumaran: And so we’re like
135 00:09:48.950 ⇒ 00:09:52.919 Uttam Kumaran: is that is like our half of those people pro. And maybe they just have one order with us
136 00:09:52.960 ⇒ 00:09:56.810 Uttam Kumaran: are are like is most of them not so that way. It gives us a sense of.
137 00:09:56.840 ⇒ 00:10:02.949 Uttam Kumaran: If anybody else is like a second time I am. Then we’ll put them in that segment. And then
138 00:10:03.380 ⇒ 00:10:06.180 Uttam Kumaran: I think the next conversation we had is basically.
139 00:10:06.200 ⇒ 00:10:08.090 Uttam Kumaran: how do we target that segment
140 00:10:08.670 ⇒ 00:10:09.710 Uttam Kumaran: differently?
141 00:10:10.510 ⇒ 00:10:24.810 kim todaro: Yeah. And I think that there are. I cause I noticed this when I read the orders. I think there’s like a bunch of these like one off handyman people who maybe don’t own like a pool company. But they’re handy man. They’re gonna.
142 00:10:24.810 ⇒ 00:10:25.510 Uttam Kumaran: Yeah.
143 00:10:26.050 ⇒ 00:10:42.240 kim todaro: Yeah. And they order like here, like, not a lot of products. But they do order, you know, a few pumps here and there. One at a time. And they have, like a small group of clients because they do some so many different things. I think there’s gonna be more of those than we realize, but.
144 00:10:42.240 ⇒ 00:10:43.050 Uttam Kumaran: Okay.
145 00:10:43.050 ⇒ 00:10:46.170 kim todaro: To build relationships with cause, you know.
146 00:10:46.210 ⇒ 00:10:51.879 kim todaro: maybe they’re buying from a few different vendors, and we can keep them, you know, to us only by offering them.
147 00:10:51.880 ⇒ 00:11:00.299 Uttam Kumaran: Yeah. And I think maybe that’s like that could even be a 3rd segment where it’s like, the only reason for segmenting is like, if we
148 00:11:00.320 ⇒ 00:11:04.380 Uttam Kumaran: if we want to measure their impact. And if we want to target them differently.
149 00:11:04.410 ⇒ 00:11:06.869 Uttam Kumaran: like, if if we’re gonna just basically
150 00:11:07.010 ⇒ 00:11:07.910 Uttam Kumaran: like
151 00:11:08.210 ⇒ 00:11:11.090 Uttam Kumaran: those pennymen are going to get the same messaging.
152 00:11:11.250 ⇒ 00:11:14.740 Uttam Kumaran: and we’re not considering them different. Then that’s fine. The other thing is like.
153 00:11:15.000 ⇒ 00:11:22.480 Uttam Kumaran: if we want to consider transitions. For example, if there’s some pros that I’ve only ordered once. So we’re like, we want to get them to order more frequently.
154 00:11:22.490 ⇒ 00:11:26.800 Uttam Kumaran: That’s something that we’ll be able to measure if we have those multiple segments.
155 00:11:26.940 ⇒ 00:11:31.890 Uttam Kumaran: So maybe maybe we consider the handyman like again. The my nice thing is, they’re they’re
156 00:11:32.250 ⇒ 00:11:35.690 Uttam Kumaran: they’re technically, it’s like a business to business thing between us.
157 00:11:35.800 ⇒ 00:11:38.710 Uttam Kumaran: So I think, maybe considering them just like low volume.
158 00:11:39.550 ⇒ 00:11:41.760 Uttam Kumaran: full professionals, high volume.
159 00:11:41.760 ⇒ 00:11:42.560 kim todaro: Yeah. Oh, yeah.
160 00:11:42.560 ⇒ 00:11:47.710 Uttam Kumaran: And basically just write down somewhere. They’re like the low volume pros includes like these, like one off handy men, you know.
161 00:11:48.470 ⇒ 00:11:50.876 kim todaro: Yeah, they’re still important. For sure.
162 00:11:51.994 ⇒ 00:11:57.020 kim todaro: I just like when when we went to this conference it was my 1st conference I’ve been to, and
163 00:11:57.030 ⇒ 00:11:59.900 kim todaro: just like the the type of people that were there.
164 00:12:00.219 ⇒ 00:12:07.340 kim todaro: It gave me like a lot more insight into like who the people who these pool pros like who they are, and like
165 00:12:08.710 ⇒ 00:12:12.070 kim todaro: like I, some of them have like these companies where they also like
166 00:12:12.550 ⇒ 00:12:18.002 kim todaro: it’s a it’s like a con like a smaller construction company. So like, I think there’s a lot of different different angles here.
167 00:12:18.240 ⇒ 00:12:18.960 Uttam Kumaran: A gene.
168 00:12:19.200 ⇒ 00:12:21.527 kim todaro: Different, you know ever not. Everyone’s created.
169 00:12:21.860 ⇒ 00:12:28.810 Uttam Kumaran: After meeting them. Did you change your messaging, or like, did that have any impact on like kind of like the creatives and stuff like that, or you’re still kind of figuring it out.
170 00:12:28.810 ⇒ 00:12:32.928 kim todaro: No, we got. We got great leads actually, from this
171 00:12:33.850 ⇒ 00:12:37.520 kim todaro: from this conference, and
172 00:12:37.630 ⇒ 00:12:41.670 kim todaro: I wish we followed up with them better, because there are so many that were asking us.
173 00:12:42.170 ⇒ 00:12:55.899 kim todaro: can you give us a price sheet? Can you give us a price sheet? And I was, you know, just I just like basically forwarded them to to Ben. And I don’t know if Cody took them over. I don’t know if they have someone else reaching out to them. But that’s what I’m saying, like, we need to establish what we wanna offer these people because.
174 00:12:55.900 ⇒ 00:12:56.860 Uttam Kumaran: I see.
175 00:12:56.860 ⇒ 00:12:59.233 kim todaro: I don’t even know if we know that.
176 00:12:59.840 ⇒ 00:13:07.843 Uttam Kumaran: So, okay. So then the plan would be like, in that situation it would have been great to be like cool. Let’s add them to our distro list for pro.
177 00:13:08.320 ⇒ 00:13:12.000 Uttam Kumaran: and that way they they get in some sort of welcome series for
178 00:13:12.080 ⇒ 00:13:25.010 Uttam Kumaran: pros where they get that maybe they’re hit with like more B twob type messaging, which is like, here’s a pricing. Here’s where to go for the pricing you need. Here’s how to do bulk, or here’s like our discount rate stuff like that. That’s probably something we wouldn’t.
179 00:13:25.470 ⇒ 00:13:28.430 Uttam Kumaran: We wouldn’t hit like a normal person with.
180 00:13:28.780 ⇒ 00:13:33.090 kim todaro: Exactly, and I have all them saved separately in Clavio, under like our lists.
181 00:13:33.860 ⇒ 00:13:34.700 Uttam Kumaran: Okay.
182 00:13:34.700 ⇒ 00:13:39.029 kim todaro: They’re a separate list, but you know, we just didn’t have like any
183 00:13:39.930 ⇒ 00:13:40.560 Uttam Kumaran: Yeah.
184 00:13:40.560 ⇒ 00:13:41.509 kim todaro: He said, like you didn’t know.
185 00:13:41.510 ⇒ 00:13:48.990 Uttam Kumaran: Plan of attack, basically our strategy around the whole, because it’s like a whole thing, right? It’s like not only knowing them. It’s like everything has to be different.
186 00:13:49.400 ⇒ 00:13:55.899 Uttam Kumaran: And it just takes more coordination. The nice thing is is like, I think after this, hopefully.
187 00:13:56.030 ⇒ 00:14:04.699 Uttam Kumaran: there’s a path for new, and there’s a path for the existing. The nice thing about existing is like, if they’ve already bought something from us.
188 00:14:04.920 ⇒ 00:14:08.399 Uttam Kumaran: our ability to our ability and and their professional.
189 00:14:08.460 ⇒ 00:14:13.779 Uttam Kumaran: My real feeling is that unless they went out of business they no longer do this. They’re buying from somebody.
190 00:14:13.800 ⇒ 00:14:16.839 Uttam Kumaran: So the goal is like to buy from us right?
191 00:14:17.212 ⇒ 00:14:26.737 Uttam Kumaran: I still. But, however, the market of people that don’t buy from us is way larger. So it’s like we have to split our efforts there.
192 00:14:27.740 ⇒ 00:14:35.879 Uttam Kumaran: But again, I think it’s like it’s, I think, that there’s totally a way to re-engage the people that we already purchase purchase from purchase from us.
193 00:14:36.010 ⇒ 00:14:41.890 Uttam Kumaran: And then I think we could talk about like, okay scraping and things like that for the new things. But they both kind of get put into the same
194 00:14:42.050 ⇒ 00:14:42.850 Uttam Kumaran: like
195 00:14:43.140 ⇒ 00:14:51.340 Uttam Kumaran: either the same welcome series, or like, you know, just basically the kind of exactly the same messaging that you do on the consumer side that I get every week or so.
196 00:14:51.710 ⇒ 00:14:54.350 Uttam Kumaran: It’s probably something just like that, right? So.
197 00:14:54.510 ⇒ 00:14:59.848 kim todaro: So cause I know when when Dan goes on these calls Dan’s very big picture, which God bless him!
198 00:15:00.160 ⇒ 00:15:06.100 kim todaro: More big picture by more like detail, oriented like, okay, like, what’s the next step? Gonna be? What.
199 00:15:06.100 ⇒ 00:15:06.760 Uttam Kumaran: Save.
200 00:15:06.760 ⇒ 00:15:08.780 kim todaro: So so
201 00:15:09.492 ⇒ 00:15:16.729 kim todaro: whatever. So knowing that like, what I’ll tell you is this, is that these pool
202 00:15:17.420 ⇒ 00:15:20.040 kim todaro: full pros right? I know
203 00:15:20.070 ⇒ 00:15:28.040 kim todaro: that they’ve talked about like having a different like login for them to to buy things from. Like, I know Dan’s father-in-law, who owns blue torrent.
204 00:15:28.340 ⇒ 00:15:38.689 kim todaro: They have, like a dealer website in itself. So like, you can’t get pricing unless you’re like approved. And we know what business you are, and we give you a log. You know what I mean, that type of thing. So that’s why
205 00:15:38.740 ⇒ 00:15:40.639 kim todaro: Dan and Ben really need to
206 00:15:40.820 ⇒ 00:15:41.709 kim todaro: to decide like.
207 00:15:41.710 ⇒ 00:15:43.349 Uttam Kumaran: But yeah, figure that out.
208 00:15:43.350 ⇒ 00:15:44.690 kim todaro: What they want to do with
209 00:15:44.910 ⇒ 00:15:46.190 kim todaro: with this list.
210 00:15:46.690 ⇒ 00:15:55.789 Uttam Kumaran: I think the nice thing would be if if on the data side, we’re basically like we’re ready to like, analyze the segment. And on the marketing side. You’re like.
211 00:15:55.980 ⇒ 00:15:57.000 Uttam Kumaran: I have
212 00:15:57.190 ⇒ 00:16:05.840 Uttam Kumaran: 2 flows, and I could throw people in one or the other. Then they need to decide on is pricing like, wh, what is a messaging?
213 00:16:05.850 ⇒ 00:16:08.009 Uttam Kumaran: Yeah, what is the pricing? And then like
214 00:16:08.440 ⇒ 00:16:11.929 Uttam Kumaran: does having a separate login. And anything that involves technology
215 00:16:11.990 ⇒ 00:16:17.289 Uttam Kumaran: is gonna take like super long. My recommendation to them is gonna basically be like
216 00:16:17.740 ⇒ 00:16:19.710 Uttam Kumaran: with both of us, we can at least
217 00:16:19.910 ⇒ 00:16:28.060 Uttam Kumaran: segment those great for new, and then send the targeted messaging. They need to tell us what the post message.
218 00:16:28.100 ⇒ 00:16:30.729 Uttam Kumaran: yeah, life is like, do they?
219 00:16:31.170 ⇒ 00:16:40.410 Uttam Kumaran: Are they getting like a discount code? Do they actually want like a separate site. And then basically like, how do we let? And then Cody and folks need to know that
220 00:16:40.460 ⇒ 00:16:47.440 Uttam Kumaran: which I think is like if we come back to them with that, and we, our stuff is figured out. Then I think we can get the answer.
221 00:16:47.510 ⇒ 00:16:50.449 Uttam Kumaran: I mean, I’ll basically try to if we if like, if
222 00:16:50.590 ⇒ 00:16:53.800 Uttam Kumaran: either this week or next week, basically like, set that conversation up
223 00:16:53.960 ⇒ 00:16:59.620 Uttam Kumaran: cause, then at least it’s like we’re not long our conversation about the definition. And then, like, if the marketing stuff is possible is basically like
224 00:16:59.680 ⇒ 00:17:03.240 Uttam Kumaran: we’re good on outreach. And we’re good on knowing who to reach out to.
225 00:17:03.540 ⇒ 00:17:06.080 Uttam Kumaran: It’s the after that. What do we want to do here?
226 00:17:06.510 ⇒ 00:17:14.509 kim todaro: I think that makes sense. I I think once you’re once we’re able to get those numbers for like that definite group, or we don’t think we have to necessarily like.
227 00:17:14.510 ⇒ 00:17:15.220 Uttam Kumaran: Yeah.
228 00:17:15.530 ⇒ 00:17:16.170 kim todaro: Get another.
229 00:17:16.170 ⇒ 00:17:16.880 Uttam Kumaran: We ask?
230 00:17:16.880 ⇒ 00:17:18.250 kim todaro: And then, yeah.
231 00:17:18.673 ⇒ 00:17:23.662 kim todaro: I think that is like the next step with with Dan and Ben.
232 00:17:25.210 ⇒ 00:17:35.190 kim todaro: Another thing I was gonna ask you like. I was even thinking about like the mailing list, like when you scrape emails or addresses like we. Only we only want to get their email. We only want to get their email.
233 00:17:35.330 ⇒ 00:17:39.309 kim todaro: They’re never going to give us their email
234 00:17:41.010 ⇒ 00:17:42.110 kim todaro: unless we give them something.
235 00:17:42.110 ⇒ 00:17:45.269 Uttam Kumaran: Well, we need an offer. We need an offer. Yeah. So
236 00:17:45.960 ⇒ 00:17:46.280 Uttam Kumaran: I.
237 00:17:47.096 ⇒ 00:17:47.470 kim todaro: Go ahead!
238 00:17:47.470 ⇒ 00:17:51.329 Uttam Kumaran: Yeah, I agree, is like there has to be an offer attached to all this.
239 00:17:51.330 ⇒ 00:17:51.840 kim todaro: Yeah.
240 00:17:51.840 ⇒ 00:17:55.040 Uttam Kumaran: Which I think is fairly standard. It’s like we I don’t know. I mean.
241 00:17:55.330 ⇒ 00:17:58.139 Uttam Kumaran: like I don’t have to tell you about offers, but.
242 00:17:58.140 ⇒ 00:17:58.990 kim todaro: Like.
243 00:17:59.140 ⇒ 00:18:04.230 Uttam Kumaran: You know what I mean. So I think we just need to propose something, and I need them to like I don’t, instead of
244 00:18:04.450 ⇒ 00:18:19.210 Uttam Kumaran: kind of like. And again, now that I learned a lot from working with you, from working with Ben and Dan instead of nowadays, I don’t. I don’t ask them like, here’s the problem, and here’s my recommendation. You hate it or like it. At least we get. We’ve heard we have. There’s a fork in the road.
245 00:18:19.521 ⇒ 00:18:24.289 Uttam Kumaran: So may maybe we just say there’s a here’s like a we’re gonna think about this 1st time offer.
246 00:18:24.780 ⇒ 00:18:25.920 Uttam Kumaran: And then it’s like.
247 00:18:26.480 ⇒ 00:18:29.350 Uttam Kumaran: that’s a suggestion, yes or no, basically.
248 00:18:30.001 ⇒ 00:18:34.189 Uttam Kumaran: I’ll kind of leave that to you, I mean, I’ll show I’ll kind of show you
249 00:18:34.300 ⇒ 00:18:37.299 Uttam Kumaran: kind of like how this scraping thing
250 00:18:38.900 ⇒ 00:18:40.059 Uttam Kumaran: kind of works.
251 00:18:40.270 ⇒ 00:18:40.650 kim todaro: Okay.
252 00:18:44.970 ⇒ 00:18:47.689 Uttam Kumaran: So let me just make this all small
253 00:18:52.820 ⇒ 00:18:54.126 Uttam Kumaran: cool. So
254 00:18:56.080 ⇒ 00:18:59.688 Uttam Kumaran: I basically ran the scraping task
255 00:19:01.060 ⇒ 00:19:04.349 Uttam Kumaran: like some time ago. But I think, basically if I
256 00:19:05.131 ⇒ 00:19:12.720 Uttam Kumaran: go, yeah, here. So I basically, it’s a Google Maps scraper. Basically, I search for couple of categories
257 00:19:12.800 ⇒ 00:19:14.093 Uttam Kumaran: which are
258 00:19:15.140 ⇒ 00:19:17.840 Uttam Kumaran: moving cool contractor, pull, clean, pull, repair.
259 00:19:18.496 ⇒ 00:19:20.830 Uttam Kumaran: There’s a lot of categories.
260 00:19:21.315 ⇒ 00:19:25.339 Uttam Kumaran: That they have that I basically just search for like swimming.
261 00:19:26.814 ⇒ 00:19:30.380 Uttam Kumaran: Or pool. If there’s other things you think we should do.
262 00:19:30.510 ⇒ 00:19:32.919 Uttam Kumaran: we could do it like I didn’t look up like
263 00:19:33.620 ⇒ 00:19:40.930 Uttam Kumaran: I don’t know if, like Olympic swim pool, or like schools or universe, I don’t, you know, but basically took the the top ones
264 00:19:41.230 ⇒ 00:19:42.259 Uttam Kumaran: put in
265 00:19:42.680 ⇒ 00:19:46.530 Uttam Kumaran: Long Island, New York. This is where I think
266 00:19:46.920 ⇒ 00:19:50.989 Uttam Kumaran: if we, if I think we should do
267 00:19:51.150 ⇒ 00:19:56.970 Uttam Kumaran: like a super Geo localized test of the whole system, basically for the outreach.
268 00:19:57.260 ⇒ 00:20:01.240 Uttam Kumaran: Right? We should say we’re going after like a couple of zips in Florida.
269 00:20:01.310 ⇒ 00:20:03.919 Uttam Kumaran: Yeah. And that way, we can
270 00:20:03.980 ⇒ 00:20:07.840 Uttam Kumaran: basically run them through the new welcome stuff
271 00:20:07.950 ⇒ 00:20:14.810 Uttam Kumaran: the tag who we reached out to to the orders they hopefully do. And then basically just
272 00:20:15.470 ⇒ 00:20:25.045 Uttam Kumaran: start there and then think about wider. So I would just filter to couple of zips or a city couple of cities. And then I would just,
273 00:20:26.160 ⇒ 00:20:30.620 Uttam Kumaran: you know, filter for a certain amount. You can extract emails and socials.
274 00:20:32.710 ⇒ 00:20:35.300 Uttam Kumaran: and then I can, I can get other things like
275 00:20:35.600 ⇒ 00:20:39.340 Uttam Kumaran: stuff about their companies. I think emails and socials
276 00:20:40.280 ⇒ 00:20:43.560 Uttam Kumaran: might just be the best. And then I think I can also get
277 00:20:43.700 ⇒ 00:20:48.879 Uttam Kumaran: I can. I get the phone numbers as well whatever’s listed on the Google Maps thing, basically.
278 00:20:48.950 ⇒ 00:20:52.759 Uttam Kumaran: So at least you’ll get. If there’s website, you get the website. If there’s a phone, you’ll get the phone.
279 00:20:52.840 ⇒ 00:20:55.770 Uttam Kumaran: And then I think there’s a separate thing to basically get the emails.
280 00:20:56.502 ⇒ 00:21:01.609 Uttam Kumaran: This is like super cheap. It’s like a 3rd of a cent per
281 00:21:02.500 ⇒ 00:21:06.270 Uttam Kumaran: listing. So whatever test we do, wherever small.
282 00:21:06.850 ⇒ 00:21:08.680 Uttam Kumaran: it’ll be very cheap to do.
283 00:21:08.961 ⇒ 00:21:12.890 Uttam Kumaran: and then I I’ll just. I’ll just. This is just a Csv that I’ll hand to you.
284 00:21:12.900 ⇒ 00:21:18.710 Uttam Kumaran: so that I think this, if we could take a short term goal is like, we’re driving towards this, which is like.
285 00:21:19.595 ⇒ 00:21:25.920 Uttam Kumaran: I guess 2 things we’re driving towards one, a small Geo focus test. And second is
286 00:21:26.160 ⇒ 00:21:28.760 Uttam Kumaran: reengaging everybody in our current database.
287 00:21:28.820 ⇒ 00:21:30.759 Uttam Kumaran: For both of those to happen.
288 00:21:30.890 ⇒ 00:21:34.469 Uttam Kumaran: We need to know what offers we can work with.
289 00:21:34.600 ⇒ 00:21:36.279 Uttam Kumaran: and then basically
290 00:21:36.320 ⇒ 00:21:38.450 Uttam Kumaran: also get approval on
291 00:21:38.570 ⇒ 00:21:40.180 Uttam Kumaran: like what is the post?
292 00:21:40.540 ⇒ 00:21:42.490 Uttam Kumaran: Reach out, flow, look like.
293 00:21:42.490 ⇒ 00:21:42.920 kim todaro: Yeah.
294 00:21:42.920 ⇒ 00:21:46.310 Uttam Kumaran: Is it? And is it? And then if it’s different, in what ways? And
295 00:21:46.530 ⇒ 00:21:49.929 Uttam Kumaran: like work through that list? Basically. So
296 00:21:50.432 ⇒ 00:21:53.559 Uttam Kumaran: I think we could I mean, yeah, yeah, go ahead.
297 00:21:54.070 ⇒ 00:21:55.149 kim todaro: I agree
298 00:21:56.690 ⇒ 00:21:59.810 kim todaro: like, without knowing that there’s, you know.
299 00:21:59.930 ⇒ 00:22:05.209 kim todaro: it’s very hard to do anything with these. It is great data to have, but
300 00:22:05.470 ⇒ 00:22:12.260 kim todaro: to be honest with you, Alec, I said, I don’t even know where these leads that we were getting from this conference went to and sometimes.
301 00:22:12.260 ⇒ 00:22:20.230 Uttam Kumaran: No, I think that’s a perfect thing to even tell them, because Dan and Ben they may just not even know, or they may forgot. And it’s also I want to tell them, basically like, Hey.
302 00:22:20.380 ⇒ 00:22:20.730 kim todaro: Yeah.
303 00:22:20.730 ⇒ 00:22:25.730 Uttam Kumaran: Like those guys. Maybe if they just got put on a normal flow, we may have missed out like. Or
304 00:22:26.060 ⇒ 00:22:36.999 Uttam Kumaran: again, they they need some of they need. They clearly needed like a pricing sheets and other stuff. So we at least have suggestion which, like we at least have to provide them pricing sheets in a different experience.
305 00:22:37.180 ⇒ 00:22:41.859 Uttam Kumaran: What level of experience does that need to be different? And who does that involve? And again, that’s outside of
306 00:22:42.010 ⇒ 00:22:43.329 Uttam Kumaran: kind of like both are
307 00:22:43.550 ⇒ 00:22:45.409 Uttam Kumaran: her views a little bit so.
308 00:22:45.760 ⇒ 00:22:49.205 kim todaro: And there might be something that I don’t even know that exists.
309 00:22:50.000 ⇒ 00:22:51.400 Uttam Kumaran: Yeah, trip. Same.
310 00:22:51.400 ⇒ 00:23:04.789 kim todaro: That’s siloed. So maybe there’s some lists that they already have, or like some messages that Cody reaches out to you with like a discount. I don’t know but we need to just establish like what that looks like, because
311 00:23:06.450 ⇒ 00:23:12.449 kim todaro: I think we had the definition now, and that’s good. But let’s let’s go to like tactical communication.
312 00:23:12.910 ⇒ 00:23:13.560 Uttam Kumaran: Cool.
313 00:23:14.080 ⇒ 00:23:18.899 Uttam Kumaran: Okay, great. So I’m just gonna put some of these stuff into notes once the
314 00:23:19.080 ⇒ 00:23:29.790 Uttam Kumaran: pro list is once once the field is there. I’ll let you know, and you can export it. Can’t maybe can’t really do much with it. Now and then I’ll set a meeting
315 00:23:30.140 ⇒ 00:23:40.100 Uttam Kumaran: basically to chat about this stuff, which I’ll I’ll I’ll put in a notion, Doc, and send ahead. I’ll basically get Ben’s take, and then, if he.
316 00:23:40.170 ⇒ 00:23:44.799 Uttam Kumaran: if he’s like we should chat about this. Then we’ll have a conversation. Otherwise I’ll just ask him directly.
317 00:23:44.860 ⇒ 00:23:46.130 Uttam Kumaran: or what the post
318 00:23:46.450 ⇒ 00:23:53.369 Uttam Kumaran: post like email flow looks like for these folks. At least I would. I’m gonna say we.
319 00:23:53.600 ⇒ 00:23:55.070 Uttam Kumaran: for for us to get
320 00:23:55.670 ⇒ 00:23:59.279 Uttam Kumaran: any sort of like kickback. We need an offer
321 00:23:59.647 ⇒ 00:24:05.469 Uttam Kumaran: but also they need some other information that we don’t, typically we. It’s not clear to me if we have that
322 00:24:05.480 ⇒ 00:24:07.570 Uttam Kumaran: stuff like that, so we’ll we’ll get that from him.
323 00:24:08.688 ⇒ 00:24:13.420 kim todaro: Something I was thinking of that may or may not work, cause they might not care. But
324 00:24:13.450 ⇒ 00:24:21.279 kim todaro: we have maybe an offer could be like sending them to a splash, splash page with like.
325 00:24:21.620 ⇒ 00:24:22.299 Uttam Kumaran: Well, and.
326 00:24:22.300 ⇒ 00:24:28.172 kim todaro: Information, and we’ll send you a free pull brush, or we’ll send you like something tangible.
327 00:24:28.540 ⇒ 00:24:29.150 Uttam Kumaran: Yeah.
328 00:24:29.480 ⇒ 00:24:32.516 kim todaro: Or like a welcome kit. I don’t know. I know that was mentioned.
329 00:24:32.750 ⇒ 00:24:37.349 Uttam Kumaran: That’s the thing. And that’s why I feel like Dan was gonna be better being like, what’s something creative
330 00:24:37.410 ⇒ 00:24:40.560 Uttam Kumaran: cause he was like we should send them like a box and stuff like that.
331 00:24:41.250 ⇒ 00:24:42.100 kim todaro: Which I can do, that.
332 00:24:42.100 ⇒ 00:24:42.630 Uttam Kumaran: Yeah.
333 00:24:42.770 ⇒ 00:24:47.748 kim todaro: It can take me. I I’ve done that before with other businesses. I can do that.
334 00:24:48.060 ⇒ 00:24:48.940 Uttam Kumaran: Yeah, but.
335 00:24:48.940 ⇒ 00:25:00.422 kim todaro: It would have to be like, you know, a small, a small test and we could see if it works, and if it we could scale, we could scale. But I like the idea of having a small Geo to target
336 00:25:00.810 ⇒ 00:25:09.103 kim todaro: and you know, I think there’s gotta be an offer we can’t just be like, go to our website and sign up because you will get 0 people. No one will come. I’m telling you.
337 00:25:10.020 ⇒ 00:25:14.750 Uttam Kumaran: You know, if it’s even if if it’s I wanna I’m it. Once we get the phone, I’m gonna call like
338 00:25:15.250 ⇒ 00:25:25.460 Uttam Kumaran: a bunch of people, too, and just see what they say. Like, once we have an offer, I’m gonna call. And basically say, I’m from who parts to go like we’re we’re talking to pool workers like, where do you currently buy? Because
339 00:25:25.690 ⇒ 00:25:31.620 Uttam Kumaran: I think that’s gonna help me kind of figure out what these guys are interested. But again. I I think, like, if they’re gonna place
340 00:25:31.960 ⇒ 00:25:35.679 Uttam Kumaran: like a 15,000 order, like.
341 00:25:36.880 ⇒ 00:25:45.330 Uttam Kumaran: maybe they guys, these guys should be getting some phone calls, because that’s like way that. And then again, if they’re replacing that many orders couple of times a season
342 00:25:45.560 ⇒ 00:25:46.730 Uttam Kumaran: for the next like.
343 00:25:47.100 ⇒ 00:25:51.689 Uttam Kumaran: So it’s worth it. So I think that’s the kind of thing I want to talk to them about, because the opportunity
344 00:25:51.820 ⇒ 00:25:55.539 Uttam Kumaran: in terms of average order values completely different.
345 00:25:55.600 ⇒ 00:25:57.299 Uttam Kumaran: double, if not more
346 00:25:57.450 ⇒ 00:25:58.660 Uttam Kumaran: so.
347 00:25:58.950 ⇒ 00:26:03.619 Uttam Kumaran: the cost of losing that is also really high cause. There’s not many of these guys
348 00:26:03.640 ⇒ 00:26:05.930 Uttam Kumaran: like if we so if we if we like mess it up
349 00:26:06.710 ⇒ 00:26:13.890 Uttam Kumaran: like, that’s also something I want to know. So yeah, I think we, I think these are all I think we should. We’ll get there. I think we’re closer. So.
350 00:26:14.300 ⇒ 00:26:14.615 kim todaro: Yeah.
351 00:26:15.160 ⇒ 00:26:19.659 kim todaro: and I’m help. I’m happy to call them up, too. I think that’s part of the problem is they?
352 00:26:19.740 ⇒ 00:26:30.229 kim todaro: They don’t fully understand the demo they also have deals with also have, like these, these non-competes with with Hayward and Hayward sponsors. They’re like truck.
353 00:26:30.614 ⇒ 00:26:32.799 kim todaro: There’s a lot of that. And.
354 00:26:32.800 ⇒ 00:26:33.570 Uttam Kumaran: Yeah.
355 00:26:33.570 ⇒ 00:26:34.860 kim todaro: Same thing, but
356 00:26:36.210 ⇒ 00:26:41.299 Uttam Kumaran: I’m gonna let like I like again, the one thing I learned is just like suggest something.
357 00:26:41.330 ⇒ 00:26:45.590 Uttam Kumaran: And then again, if they know more than they. They’re gonna suggest. Otherwise, I’m like.
358 00:26:45.680 ⇒ 00:26:49.140 Uttam Kumaran: my bias is towards action and just trying stuff out.
359 00:26:49.520 ⇒ 00:26:50.180 kim todaro: Yeah.
360 00:26:50.428 ⇒ 00:26:52.419 Uttam Kumaran: But again, I also don’t want to burn.
361 00:26:52.870 ⇒ 00:26:55.740 Uttam Kumaran: I don’t want to burn the people. So on this one. I’m kind of like.
362 00:26:55.830 ⇒ 00:27:01.559 Uttam Kumaran: let’s have it really clear on, like what we’re gonna do. Because if it works, I think it’s gonna be, it’s gonna be really big
363 00:27:02.128 ⇒ 00:27:04.369 Uttam Kumaran: but also I know they’re
364 00:27:04.390 ⇒ 00:27:06.890 Uttam Kumaran: gonna have some opinion. So.
365 00:27:08.010 ⇒ 00:27:09.898 kim todaro: Yep, they they are
366 00:27:10.480 ⇒ 00:27:21.520 kim todaro: But yeah, let me know how that goes with them, and you know, and then my other question to you was, did you guys ever figure out that post pilot report unreal.
367 00:27:22.430 ⇒ 00:27:30.789 Uttam Kumaran: Yeah, they were. The the woman was out like towards the end of this week. Which is, I just don’t know I so I’m just sending the I’ll have to get back to them today.
368 00:27:31.297 ⇒ 00:27:37.919 Uttam Kumaran: I just don’t know why, cause we’re I asked for all conversions, and the dashboard is clearly different than what we’re getting.
369 00:27:38.641 ⇒ 00:27:44.109 Uttam Kumaran: So I need to figure that out. I think the set all the sends, like the
370 00:27:44.290 ⇒ 00:27:49.019 Uttam Kumaran: all the sends and stuff is totally fine. I think it’s the individual conversions.
371 00:27:49.050 ⇒ 00:27:50.560 Uttam Kumaran: Yeah, we’re we’re not
372 00:27:50.610 ⇒ 00:27:53.822 Uttam Kumaran: cause. There’s a report in real. That’s has
373 00:27:54.430 ⇒ 00:27:55.888 Uttam Kumaran: like. If you look at
374 00:27:56.550 ⇒ 00:27:58.950 Uttam Kumaran: If you just look at the report, call direct mail.
375 00:27:59.230 ⇒ 00:28:01.530 Uttam Kumaran: you’ll see that we’re getting
376 00:28:02.340 ⇒ 00:28:05.600 Uttam Kumaran: We’re getting the revenue roas for the filter.
377 00:28:07.150 ⇒ 00:28:08.160 Uttam Kumaran: I’m
378 00:28:09.760 ⇒ 00:28:14.509 Uttam Kumaran: you know. So if I look at a yeah back in like a filter, I see the 3.4 K.
379 00:28:15.210 ⇒ 00:28:18.689 kim todaro: Yeah, that’s about what we spent for sure. I’ll double check that. But I that sounds.
380 00:28:18.690 ⇒ 00:28:19.500 Uttam Kumaran: But that’s
381 00:28:20.860 ⇒ 00:28:22.916 Uttam Kumaran: yeah. So then if I look at
382 00:28:25.150 ⇒ 00:28:27.220 Uttam Kumaran: yeah, if I look at.
383 00:28:27.360 ⇒ 00:28:28.370 Uttam Kumaran: let’s see.
384 00:28:33.920 ⇒ 00:28:40.189 Uttam Kumaran: Yeah, let me ask them. Cause I it looks like it’s not getting. We’re not getting the latest for that campaign. I wonder if there’s something wrong
385 00:28:40.500 ⇒ 00:28:47.230 Uttam Kumaran: like. I wonder if maybe there’s a filter on their report that they’re just not sending it. When was this? When was that
386 00:28:47.570 ⇒ 00:28:49.790 Uttam Kumaran: one created like recently.
387 00:28:50.930 ⇒ 00:28:52.610 Uttam Kumaran: or was it in like a
388 00:28:53.010 ⇒ 00:28:53.810 Uttam Kumaran: in May?
389 00:28:54.370 ⇒ 00:28:55.890 kim todaro: 16th it was launched.
390 00:28:58.360 ⇒ 00:29:04.140 Uttam Kumaran: Okay, yeah, I see the cost on May 13.th So yeah, I’m gonna ask them, because we set this one up.
391 00:29:05.010 ⇒ 00:29:09.479 Uttam Kumaran: Actually, I don’t know. Okay, I’m gonna ask them. This is a good example, because I want to make sure we’re getting everything. So.
392 00:29:09.480 ⇒ 00:29:11.619 kim todaro: And the cost is right. I just double checked it.
393 00:29:12.360 ⇒ 00:29:13.000 Uttam Kumaran: Okay.
394 00:29:14.681 ⇒ 00:29:16.939 kim todaro: And then my last question to you guys was.
395 00:29:16.960 ⇒ 00:29:24.960 kim todaro: I know we stopped using telegems. I don’t know if Ben talked to you, but we think it was like the Google Merchant Center that was causing kind of like the support.
396 00:29:25.415 ⇒ 00:29:25.870 Uttam Kumaran: Really.
397 00:29:26.230 ⇒ 00:29:30.018 kim todaro: Yeah, we. We figured out that there were some issues with that.
398 00:29:30.650 ⇒ 00:29:34.349 Uttam Kumaran: What is what is Merchant Center? What is that? Is that for the is that for the Google Shopping page.
399 00:29:34.350 ⇒ 00:29:46.419 kim todaro: Yeah, yeah, it’s it’s like the import of products from shopify to Google, and there were some issues with that. And sometimes when there’s issues, and you don’t fix them. They like suppress your account, or they like try to shut you down.
400 00:29:46.420 ⇒ 00:29:47.450 Uttam Kumaran: Oh!
401 00:29:48.145 ⇒ 00:29:52.734 kim todaro: Chuck had me make a bunch of new skews, and that might have flagged something.
402 00:29:53.150 ⇒ 00:30:03.158 kim todaro: But anyway, I, Mike, who does Google, knew all about it, and he fixed it, and things seem to be doing better. To do well.
403 00:30:04.860 ⇒ 00:30:07.850 kim todaro: but yeah. So intelligence. I know. We turned off.
404 00:30:08.110 ⇒ 00:30:13.000 kim todaro: Do we want to keep that going? Because I think that they charge us like $500 a month.
405 00:30:14.020 ⇒ 00:30:17.579 Uttam Kumaran: They do charge us 500. So Ben’s whole thing was like.
406 00:30:18.598 ⇒ 00:30:25.530 Uttam Kumaran: the big thing he was like, we need to match these tests up because of the demand swings in the business. He’s like.
407 00:30:25.750 ⇒ 00:30:30.939 Uttam Kumaran: we’re gonna modifying the price all the time, which makes this sort of stuff kind of tough.
408 00:30:31.040 ⇒ 00:30:35.300 Uttam Kumaran: The other thing we can do with intelligence is like content testing
409 00:30:35.540 ⇒ 00:30:36.630 Uttam Kumaran: and
410 00:30:36.650 ⇒ 00:30:41.810 Uttam Kumaran: like stuff on the site that isn’t directly related to price. I think the brush test
411 00:30:41.940 ⇒ 00:30:47.370 Uttam Kumaran: was was good. And we actually got some more data from that that I think we have enough to kind of like analyze.
412 00:30:47.440 ⇒ 00:30:57.360 Uttam Kumaran: I don’t know. I think Ben is just like he’s like, don’t test the full pumps because that we change them so often that I’m like, Okay, that’s gonna be a kind of a nightmare.
413 00:30:57.550 ⇒ 00:30:57.980 kim todaro: We rely.
414 00:30:58.630 ⇒ 00:31:01.250 kim todaro: I guess too much, too. So I get it.
415 00:31:02.073 ⇒ 00:31:03.500 kim todaro: Okay. Well.
416 00:31:04.690 ⇒ 00:31:11.190 kim todaro: I don’t know if you want to open up those that can of worms. But I just wanted to, just in case Ben’s like, why are we paying $500 a month for this? I just kind of.
417 00:31:11.190 ⇒ 00:31:11.990 Uttam Kumaran: Yeah.
418 00:31:11.990 ⇒ 00:31:12.875 kim todaro: Okay.
419 00:31:14.120 ⇒ 00:31:19.590 Uttam Kumaran: Yeah, I also think the same thing. I I wanted to see whether it was. This was an issue.
420 00:31:20.590 ⇒ 00:31:20.950 kim todaro: Available.
421 00:31:22.830 ⇒ 00:31:32.770 Uttam Kumaran: Yeah, I’m I’m gonna I’m gonna ask Jacob if he’s if he thinks there’s any other test we could do otherwise, I think we could, we should just turn off. I mean, I wanted to. I wanted to run through some of the pricing stuff.
422 00:31:33.060 ⇒ 00:31:36.910 Uttam Kumaran: but the pumps are gonna be hard, and the pumps are like the most important thing.
423 00:31:37.020 ⇒ 00:31:40.489 Uttam Kumaran: I think I still think doing. The testing on the brushes
424 00:31:40.850 ⇒ 00:31:42.070 Uttam Kumaran: is fine.
425 00:31:43.290 ⇒ 00:31:47.339 Uttam Kumaran: but that’s kind of like the extent of pricing tests, right? That we can run.
426 00:31:47.560 ⇒ 00:31:49.750 kim todaro: Yeah, I. For now, I think.
427 00:31:51.500 ⇒ 00:31:56.979 Uttam Kumaran: Is there anything else content? Wise that we can test? Because those are small things that we can basically always have running that doesn’t
428 00:31:57.380 ⇒ 00:32:00.080 Uttam Kumaran: really like impact much.
429 00:32:00.530 ⇒ 00:32:10.039 kim todaro: The only thing I was thinking of is, we have those that brush pack that does really well. And we were testing the price on it. We actually just came out with these new brushes. They’re the same thing.
430 00:32:10.040 ⇒ 00:32:11.040 Uttam Kumaran: Yeah, I saw that.
431 00:32:11.420 ⇒ 00:32:18.070 kim todaro: So I was like, maybe we tried the new 3 pack and the the new go round like, got this? We have this new brand
432 00:32:18.180 ⇒ 00:32:27.639 kim todaro: called Go round brushes, and the only other thing I was thinking of is like sending them to like the new product page, for, like the new 3 pack, which it’s just like a little sexier looking of a brush.
433 00:32:29.340 ⇒ 00:32:31.910 kim todaro: but I don’t know if that’s like worth the the money.
434 00:32:32.600 ⇒ 00:32:35.680 Uttam Kumaran: Were you? Gonna were you just gonna launch? Were you just gonna launch? Anyways.
435 00:32:37.030 ⇒ 00:32:46.490 kim todaro: I might. I haven’t made the bundle yet. The brushes are law launched individually, but I haven’t made the bundle yet, because I’m like it’s it’s super confusing for customers. It’s like there’s so many different brushes.
436 00:32:46.490 ⇒ 00:32:47.439 Uttam Kumaran: Yeah, which? One.
437 00:32:47.440 ⇒ 00:32:48.509 kim todaro: What I mean. It’s
438 00:32:49.120 ⇒ 00:32:52.188 kim todaro: I don’t love it. I I just get told what to do.
439 00:32:52.700 ⇒ 00:32:53.570 Uttam Kumaran: Yeah, yeah, yeah.
440 00:32:53.570 ⇒ 00:33:04.449 kim todaro: Really nice brushes. And if this is like a you know, a path we wanna go down and an initiative we wanna invest in. Then, you know, we can try to, you know. Do a 3 pack bundle and see, you know.
441 00:33:05.000 ⇒ 00:33:09.249 kim todaro: see what happens. But they’re a little bit pricier than the original ones, and
442 00:33:09.270 ⇒ 00:33:13.010 kim todaro: they look different. But they’re essentially, I believe, the same exact material.
443 00:33:14.110 ⇒ 00:33:22.869 Uttam Kumaran: So let me, I’m just gonna ask Ben, because if he’s gonna be if he’s down the line, gonna be like this was dumb. Then we’re gonna lose, anyways. So I’m gonna ask him.
444 00:33:22.950 ⇒ 00:33:26.170 Uttam Kumaran: do you think we should try to run this sort of brush test between the
445 00:33:26.490 ⇒ 00:33:31.039 Uttam Kumaran: the old one in the new one in terms of the bundle. And then I’m also going to ask Jacob
446 00:33:31.060 ⇒ 00:33:35.729 Uttam Kumaran: just to look at the site again and be like, what do you think we should try to run any content tests?
447 00:33:36.830 ⇒ 00:33:37.500 kim todaro: Yeah.
448 00:33:38.085 ⇒ 00:33:42.979 kim todaro: I think that, you know, makes sense. Let me know what what you guys think. And
449 00:33:43.090 ⇒ 00:33:43.919 kim todaro: you know, if there’s.
450 00:33:43.920 ⇒ 00:33:48.219 Uttam Kumaran: I’ll ask Dan, too. Cause Dan was the one initially was like, I want to test a bunch of stuff.
451 00:33:48.697 ⇒ 00:33:51.555 Uttam Kumaran: So pricing was our was my 1st go
452 00:33:52.760 ⇒ 00:34:02.369 Uttam Kumaran: and then I I basically I can. I I just think it’s helpful to have some of these tests running, especially on things that we’re not changing because we may be able to eke out like 3 to 5
453 00:34:02.440 ⇒ 00:34:05.429 Uttam Kumaran: here and there, just off of small things.
454 00:34:07.210 ⇒ 00:34:11.620 Uttam Kumaran: so that’s what I wanna basically is like, if it if that at least pays for itself.
455 00:34:11.900 ⇒ 00:34:13.540 Uttam Kumaran: then we’re we’re
456 00:34:13.560 ⇒ 00:34:19.809 Uttam Kumaran: we’re in business. If it’s more than we’re doing, really well. And then I want to see whether there’s things on the content side.
457 00:34:20.199 ⇒ 00:34:25.460 Uttam Kumaran: either layout or things where we can basically segment small audience. And they’ll just tell us like what the return is, so.
458 00:34:25.780 ⇒ 00:34:26.440 kim todaro: Yeah.
459 00:34:27.960 ⇒ 00:34:28.960 kim todaro: for sure.
460 00:34:28.969 ⇒ 00:34:32.149 Uttam Kumaran: Let’s do that, and if we don’t, if we don’t figure out anything this month, we’ll turn off.
461 00:34:32.480 ⇒ 00:34:33.749 kim todaro: Okay. Sounds good.
462 00:34:34.659 ⇒ 00:34:35.239 Uttam Kumaran: Okay.
463 00:34:35.889 ⇒ 00:34:42.729 Uttam Kumaran: okay, cool. So let me I’m gonna get some stuff in writing and on this pool pro stuff and then get it to Ben, and then.
464 00:34:42.849 ⇒ 00:34:47.249 Uttam Kumaran: ideally, we can kind of get a little bit of like, what’s the plan?
465 00:34:47.589 ⇒ 00:34:52.509 Uttam Kumaran: I mean? My hope is that this month we can do some sort of like targeting thing.
466 00:34:52.869 ⇒ 00:34:59.449 Uttam Kumaran: It’s only 4 weeks, and this is a holiday week. So kind of just try to get answers, at least some inkling of like where we want to head
467 00:34:59.989 ⇒ 00:35:01.139 Uttam Kumaran: or Thursday.
468 00:35:01.209 ⇒ 00:35:01.799 Uttam Kumaran: Yeah,
469 00:35:02.569 ⇒ 00:35:03.769 Uttam Kumaran: and then we’ll go from there.
470 00:35:04.570 ⇒ 00:35:05.650 kim todaro: Sounds good.
471 00:35:07.150 ⇒ 00:35:07.790 Uttam Kumaran: Okay.
472 00:35:08.570 ⇒ 00:35:10.860 Uttam Kumaran: Awesome. Anything else. Nico.
473 00:35:12.120 ⇒ 00:35:17.089 Nicolas Sucari: I don’t think so, for now I was just saying they go around brushes. They look nice.
474 00:35:18.320 ⇒ 00:35:27.560 Nicolas Sucari: Yeah, I think that you need to add them to the homepage, too, because you have the pull brush section, but the go round are not appearing there. They are just in this section, off
475 00:35:27.790 ⇒ 00:35:29.520 Nicolas Sucari: cover of branches.
476 00:35:30.330 ⇒ 00:35:32.809 kim todaro: Oh, you mean on like the main nav.
477 00:35:33.300 ⇒ 00:35:36.360 Nicolas Sucari: Yeah, like, when you scroll down, you have
478 00:35:36.510 ⇒ 00:35:38.720 Nicolas Sucari: the 3 60 degree pool brush.
479 00:35:38.880 ⇒ 00:35:41.060 Nicolas Sucari: and you don’t have to go around there.
480 00:35:41.470 ⇒ 00:35:44.200 kim todaro: They’re they’re below. They’re all the way at the bottom.
481 00:35:45.230 ⇒ 00:35:49.830 Nicolas Sucari: When you click on brushes right? But if you go to the homepage, go to the homepage
482 00:35:50.300 ⇒ 00:35:51.669 Nicolas Sucari: and scroll down.
483 00:35:51.990 ⇒ 00:35:54.770 kim todaro: Oh, I see what you’re talking about on those collections.
484 00:35:55.220 ⇒ 00:35:55.870 Nicolas Sucari: Yeah.
485 00:35:56.390 ⇒ 00:35:59.599 kim todaro: Yup, I could add them there, that’s easy. Okay.
486 00:35:59.920 ⇒ 00:36:00.280 Nicolas Sucari: I know.
487 00:36:00.642 ⇒ 00:36:03.900 kim todaro: I should also make a homepage back as well.
488 00:36:06.220 ⇒ 00:36:07.669 kim todaro: I haven’t done that yet.
489 00:36:08.440 ⇒ 00:36:17.460 Nicolas Sucari: I think we can like, if you want with intelligence, we can try yeah, different things on content. And probably like changing some stuff. There
490 00:36:17.650 ⇒ 00:36:19.199 Nicolas Sucari: probably should work.
491 00:36:19.350 ⇒ 00:36:19.930 Nicolas Sucari: He.
492 00:36:19.930 ⇒ 00:36:20.909 kim todaro: That’s a good idea.
493 00:36:23.440 ⇒ 00:36:25.009 Nicolas Sucari: But yeah, everything good.
494 00:36:25.130 ⇒ 00:36:28.540 Nicolas Sucari: Don’t think we have anything else from for now.
495 00:36:29.690 ⇒ 00:36:30.260 Nicolas Sucari: Okay.
496 00:36:30.260 ⇒ 00:36:32.700 Uttam Kumaran: Perfect. Alright. We’ll talk to you on slack. Then Kim.
497 00:36:32.920 ⇒ 00:36:34.089 kim todaro: Okay, thanks guys.
498 00:36:34.430 ⇒ 00:36:35.000 Nicolas Sucari: Bye, bye.
499 00:36:35.000 ⇒ 00:36:36.009 Uttam Kumaran: Thanks, guys, bye.