Meeting Title: Zoom-Meeting Date: 2024-06-26 Meeting participants: Nicolas Sucari, Uttam Kumaran


WEBVTT

1 00:00:08.740 00:00:09.630 Nicolas Sucari: Hey!

2 00:00:10.070 00:00:11.740 Nicolas Sucari: That went really well.

3 00:00:11.890 00:00:14.059 Uttam Kumaran: Yeah, that went well. Great. So

4 00:00:14.140 00:00:16.790 Uttam Kumaran: 3 birds with one stone on that one. So.

5 00:00:17.550 00:00:21.660 Nicolas Sucari: Yeah. And also because I think, like we did the

6 00:00:21.880 00:00:33.669 Nicolas Sucari: the, the every step in the process, like aligning between us, creating that notion document, having everything ready on real, discussing it internally, so that we can be accurate with the data.

7 00:00:34.317 00:00:35.869 Nicolas Sucari: That was perfect.

8 00:00:35.870 00:00:39.849 Uttam Kumaran: Yeah. And at some of these things, you know, meetings are gonna be necessary to

9 00:00:40.190 00:00:43.030 Uttam Kumaran: to make that process happen. I think.

10 00:00:43.030 00:00:43.470 Nicolas Sucari: Yeah.

11 00:00:43.470 00:00:53.420 Uttam Kumaran: In between, when, like each of us has something that’s like, can we? Can we shrink that? But like again hopping 10 min before a client call. Maybe that’s just what we need to do.

12 00:00:54.122 00:00:56.750 Uttam Kumaran: We kind of missed a little bit. But like.

13 00:00:56.770 00:00:59.490 Uttam Kumaran: maybe that’s just like what we need to do before these things

14 00:00:59.760 00:01:02.610 Uttam Kumaran: to basically just like check any boxes that like

15 00:01:02.830 00:01:04.509 Uttam Kumaran: we may have missed on.

16 00:01:04.810 00:01:09.320 Uttam Kumaran: And like, well again, we’re learning. So we’re learning what’s the most important stuff. So.

17 00:01:10.030 00:01:19.739 Nicolas Sucari: Hey? And I have a question about real. So why can’t we have like that? Dashboards like Ben and Dan are asking like Daily Dashboard is not possible in real.

18 00:01:20.210 00:01:23.079 Uttam Kumaran: No, we can. So do you have real open on your side.

19 00:01:23.240 00:01:23.870 Nicolas Sucari: Yeah.

20 00:01:24.420 00:01:28.289 Uttam Kumaran: If you go to the models you’ll see that there is a daily Kpi

21 00:01:28.310 00:01:29.390 Uttam Kumaran: model.

22 00:01:30.020 00:01:32.359 Nicolas Sucari: How, how can I go to the models? I don’t know that.

23 00:01:32.360 00:01:34.699 Uttam Kumaran: Top left, you’ll see there’s a dropdown.

24 00:01:35.100 00:01:35.970 Nicolas Sucari: Yeah.

25 00:01:37.170 00:01:38.879 Uttam Kumaran: You’ll see daily. Kpis.

26 00:01:42.030 00:01:43.460 Nicolas Sucari: In in any dashboard.

27 00:01:43.510 00:01:46.659 Nicolas Sucari: And okay, here daily. Daily. Kpis, model. Okay, yeah.

28 00:01:49.360 00:01:57.429 Uttam Kumaran: So these are all the key. Kpis. The thing I think they’re asking for is something that real is working on, which is like having bar charts.

29 00:01:57.610 00:01:58.110 Uttam Kumaran: Yeah.

30 00:01:58.610 00:02:04.000 Nicolas Sucari: What we, what we talk about evidence like having like a nice dashboard where we can see like kpis.

31 00:02:04.020 00:02:06.399 Nicolas Sucari: and probably show like

32 00:02:06.530 00:02:18.669 Nicolas Sucari: difference between yesterday, or I don’t know something like that. But I think this is possible in real, too. It’s like creating the dashboard, but not ha! We don’t have, like a different view from that graph, right?

33 00:02:18.670 00:02:24.210 Uttam Kumaran: Yeah, I. And I think, honestly, like, I think what’s gonna have to happen is

34 00:02:24.710 00:02:33.600 Uttam Kumaran: on like a monthly or a week, or like a bi-weekly basis. I think this is gonna be main cause. Ben is not gonna care about like

35 00:02:34.170 00:02:40.269 Uttam Kumaran: seeing these big picture things. He’s just like what operationally for Dan. You want the story

36 00:02:40.550 00:02:49.100 Uttam Kumaran: right? And so that’s why I think like, unless we’re going to plan on sitting with him and looking at all the thing is, it’s too much to look at every day.

37 00:02:50.260 00:02:51.310 Nicolas Sucari: But no, but but I.

38 00:02:51.310 00:02:51.700 Uttam Kumaran: Of the.

39 00:02:51.700 00:02:52.600 Nicolas Sucari: If we have

40 00:02:53.110 00:03:03.000 Nicolas Sucari: ye. Yeah, if we have like 5 kpis, and we have that running on evidence, and we can see like a quickly report on that for sales profit revenue. I don’t know.

41 00:03:03.000 00:03:12.699 Uttam Kumaran: Actually, it’s like, not only it’s not only looking at the line up and down, because they already know what I cause this I was I was talking to Jake about. It’s like they don’t only want to look at the line they want to know what’s contributing.

42 00:03:13.158 00:03:18.729 Uttam Kumaran: So the next layer for us appeal and evidence is the best tool for that, because

43 00:03:18.840 00:03:22.189 Uttam Kumaran: dynamically, we can say, Okay, we want to look at the last 2 weeks.

44 00:03:22.500 00:03:25.420 Uttam Kumaran: We wanna look what the contributors were.

45 00:03:25.780 00:03:33.969 Uttam Kumaran: and then basically put out, hey, pumps were up these 2 weeks versus last 2 weeks, and it’s telling a story. It has to be like a report.

46 00:03:34.010 00:03:37.919 Uttam Kumaran: And then the goal is like, how can we put together a report

47 00:03:38.910 00:03:43.050 Uttam Kumaran: automatically as possible? But I think that’s the format

48 00:03:43.320 00:03:44.950 Uttam Kumaran: ideally. Yeah, like this.

49 00:03:44.980 00:03:56.360 Uttam Kumaran: the reason and this is why, like for Jacob, even because if you work, if you work on the analyst side, you always have a lot of these scars where you put up too many numbers and executives. What’s not over there?

50 00:03:57.190 00:04:03.930 Uttam Kumaran: Not great. This is what’s also why I get very nervous doing these things, however, for this conversation I needed to see everything.

51 00:04:04.090 00:04:04.900 Uttam Kumaran: But yeah. But.

52 00:04:04.900 00:04:22.740 Nicolas Sucari: But for this conversation it was like really like the the amount of dimensions that we have there like to understand and explain what we were segmenting with the full pros that was perfect because we open the dimensions that we needed, and we just showed that, and not the rest of all the dimensions that we have there. So that’s great.

53 00:04:24.090 00:04:26.399 Uttam Kumaran: I agree, we just filter to exactly what we need.

54 00:04:27.137 00:04:30.640 Uttam Kumaran: It worked really. Well, I think, been like.

55 00:04:30.970 00:04:35.250 Uttam Kumaran: yeah, well, the one thing that’s why I want them to go play around with with evidence.

56 00:04:35.610 00:04:37.070 Uttam Kumaran: because I want to see like

57 00:04:37.170 00:04:45.559 Uttam Kumaran: if we were to say, Here’s like your sales, Hub, where you can see every product sales again. You just have everything in one area that’s like a report.

58 00:04:45.560 00:04:46.140 Nicolas Sucari: Yeah.

59 00:04:46.520 00:04:59.590 Uttam Kumaran: Doesn’t take too much clicking, and then over time, as we keep talking about it, 60 will say stable 40 will constantly change. There may be stuff that every time we talk we need to add a little like, what do we talk about stuff?

60 00:04:59.990 00:05:06.599 Uttam Kumaran: But there’s also the benefit of notion, right, because I think the conversations about sales. It’s ongoing if they never stop.

61 00:05:06.790 00:05:11.480 Uttam Kumaran: So you’re always gonna want a little bit more insight here, a little bit more. So. It’s a conversation

62 00:05:11.680 00:05:20.819 Uttam Kumaran: real is like, you have the graph that you have. You have the functionality. You have evidence. You could do anything right. They’re like we care more about Geo, or we care more about percent changes.

63 00:05:20.900 00:05:23.559 Uttam Kumaran: So so I think of it as like a

64 00:05:23.780 00:05:26.129 Uttam Kumaran: conversation and an ongoing

65 00:05:26.180 00:05:33.910 Uttam Kumaran: thing where we want to track what we’ve done. And so you’re totally right, you know, and also think for goal setting. It’s gonna be really great.

66 00:05:33.910 00:05:34.490 Nicolas Sucari: Yeah.

67 00:05:34.490 00:05:38.179 Uttam Kumaran: For them on like every week. We need to be. Do this every month. We do this

68 00:05:38.230 00:05:40.110 Uttam Kumaran: to show the achievement.

69 00:05:40.690 00:05:44.810 Nicolas Sucari: Yeah, that’s that’s easy to do on evidence. And it it really looks nice.

70 00:05:44.810 00:05:46.030 Uttam Kumaran: Yeah, yeah.

71 00:05:46.555 00:05:49.710 Nicolas Sucari: Yeah, perfect. I I just like.

72 00:05:50.160 00:05:54.620 Nicolas Sucari: kindly manage to run evidence on my computer.

73 00:05:54.982 00:06:09.780 Nicolas Sucari: So yeah, I don’t know what happened. But yeah, I think something be in my code or is wrong because I’m seeing like a lot of information before of the report. I think I need to comment out some stuff. But yeah, I managed to run it locally. So

74 00:06:09.880 00:06:13.381 Nicolas Sucari: that’s fine. I can start playing around with evidence.

75 00:06:13.770 00:06:15.920 Uttam Kumaran: Evidence is tough. It’s tougher than that.

76 00:06:15.920 00:06:18.440 Nicolas Sucari: I know. I know, I know, but I I needed like.

77 00:06:18.440 00:06:20.470 Uttam Kumaran: What you can produce is really nice.

78 00:06:20.690 00:06:30.733 Nicolas Sucari: I needed to like install node versions and all that kind of stuff. I managed to do it. Chat gpt is great.

79 00:06:32.610 00:06:42.379 Nicolas Sucari: but yeah, I’m I’m gonna start taking a look. Because also, I wanna help. And actually and yeah, Patrick gave us like a real quick introduction on how to

80 00:06:42.500 00:06:49.600 Nicolas Sucari: to to run and set up evidence on our machine. So that went great. So yeah, now we need to.

81 00:06:49.700 00:06:58.540 Nicolas Sucari: Yeah schedule some time with Jacob, so that we can start working on creating the actual dashboard for sales, and I think actually can can manage it. Yeah.

82 00:06:58.540 00:07:02.360 Uttam Kumaran: Yeah. And the other thing I’m thinking about is like, because of how much code it is.

83 00:07:02.390 00:07:05.400 Uttam Kumaran: I really think long term we

84 00:07:05.630 00:07:08.390 Uttam Kumaran: we’ll start to try to use AI for some of that.

85 00:07:08.970 00:07:09.660 Nicolas Sucari: Yet

86 00:07:10.450 00:07:11.330 Nicolas Sucari: exactly.

87 00:07:11.330 00:07:16.180 Uttam Kumaran: At least to write like mo like, for example, if they if it has context on the docs.

88 00:07:16.570 00:07:20.479 Uttam Kumaran: I don’t see why you can’t like, have it make those changes right

89 00:07:20.570 00:07:24.320 Uttam Kumaran: and evidenced. A lot of code like real is not that much code?

90 00:07:24.430 00:07:25.319 Uttam Kumaran: So it makes it.

91 00:07:25.320 00:07:26.050 Nicolas Sucari: Yeah.

92 00:07:26.950 00:07:28.659 Nicolas Sucari: yeah, exactly. And

93 00:07:28.750 00:07:43.769 Nicolas Sucari: yeah, probably we can use AI and really making a great use of AI for each dashboard. Just yeah, using that. And probably we, if evidence doesn’t have that, probably we can manage to do it anyways with another AI or some stuff like that.

94 00:07:43.980 00:07:44.610 Uttam Kumaran: Yeah.

95 00:07:45.170 00:07:54.289 Nicolas Sucari: Or or once we created a dashboard like, use that as a template and ask Ki to yeah, create some stuff from, not from scratch, but what from we have.

96 00:07:54.730 00:07:55.480 Uttam Kumaran: Yeah, I think.

97 00:07:55.480 00:07:56.270 Nicolas Sucari: And on.

98 00:07:56.270 00:08:00.229 Uttam Kumaran: One of these weeks we’ll do like a Friday session where like

99 00:08:00.290 00:08:03.020 Uttam Kumaran: how to use AI for everything, you know.

100 00:08:03.300 00:08:05.470 Uttam Kumaran: because I really think

101 00:08:05.610 00:08:09.599 Uttam Kumaran: there’s at least 20 more efficiency to get.

102 00:08:09.990 00:08:15.199 Uttam Kumaran: and also like getting people on boarded. It’ll be way faster, right? And like a

103 00:08:15.240 00:08:16.630 Uttam Kumaran: those are the things that

104 00:08:16.990 00:08:18.000 Uttam Kumaran: because of how? So, yeah.

105 00:08:18.000 00:08:18.390 Nicolas Sucari: Like to.

106 00:08:18.390 00:08:20.810 Uttam Kumaran: Alright. We could do those types of things, you know.

107 00:08:21.740 00:08:22.450 Uttam Kumaran: Yep.

108 00:08:23.010 00:08:28.430 Nicolas Sucari: Okay, so action items on on these pull pros. I think we need to like to

109 00:08:29.660 00:08:32.410 Nicolas Sucari: stand like, set those logic

110 00:08:32.769 00:08:54.100 Nicolas Sucari: that we just discussed. And we need to like, keep that logic that we are deciding on this call now, like in somewhere, so that we can always understand what we are filtering down right like each dimension or each flag that we are creating on. Ho! On how we are segmenting the clients like we need to know or have, like the description of what we are doing

111 00:08:54.470 00:09:00.070 Nicolas Sucari: until now. Do you have like a place where you describe what we don’t have that right.

112 00:09:01.050 00:09:03.149 Uttam Kumaran: Like. That’s kind of like what this

113 00:09:03.920 00:09:08.350 Uttam Kumaran: dock is, where maybe whenever we end up here at the top of the dock.

114 00:09:08.690 00:09:10.070 Uttam Kumaran: it’s like what

115 00:09:10.090 00:09:13.569 Uttam Kumaran: the summary of like the entire thing, and then then.

116 00:09:13.570 00:09:14.390 Nicolas Sucari: Yeah.

117 00:09:14.390 00:09:18.269 Uttam Kumaran: Onto iteration cause. Also, I’m telling you we’re gonna add more segments over time.

118 00:09:18.270 00:09:27.859 Nicolas Sucari: Exactly. Yeah, yeah. But but obviously, we can leave this information in the doc. But I think that we need to have like this description of the flags in the code, too.

119 00:09:27.890 00:09:32.489 Nicolas Sucari: like where we are creating the flyer like to comment something or.

120 00:09:32.490 00:09:32.959 Uttam Kumaran: Yeah, yeah, yeah.

121 00:09:32.960 00:09:42.790 Nicolas Sucari: Do something with that right? Because if you’re in the code and you’re trying to understand, what is that flag? And you need to quickly go read somewhere. You are not gonna go to notion. You’re gonna just look

122 00:09:43.020 00:09:44.540 Nicolas Sucari: in the code right.

123 00:09:44.540 00:09:45.600 Uttam Kumaran: Yeah, I agree.

124 00:09:47.040 00:09:49.310 Nicolas Sucari: I don’t know how to do it, or where to.

125 00:09:49.310 00:09:52.875 Uttam Kumaran: We’ll link directly to where in the code the definition is.

126 00:09:53.200 00:09:53.930 Nicolas Sucari: Exactly.

127 00:09:53.930 00:09:54.420 Uttam Kumaran: Okay.

128 00:09:54.420 00:10:05.059 Nicolas Sucari: I think that’s that’s the best thing to do, because, as you said, like, now, we’re gonna set up 3 different segments. But in the future. Probably that will be increasing. So yeah.

129 00:10:05.060 00:10:06.130 Uttam Kumaran: Yeah, okay.

130 00:10:07.540 00:10:09.909 Nicolas Sucari: And then all of the other like

131 00:10:09.930 00:10:11.210 Nicolas Sucari: actions

132 00:10:11.330 00:10:14.442 Nicolas Sucari: regarding teams marketing side.

133 00:10:15.440 00:10:17.290 Nicolas Sucari: like, should we?

134 00:10:18.325 00:10:18.970 Nicolas Sucari: Tried

135 00:10:19.090 00:10:30.000 Nicolas Sucari: to push her to make those changes, for example, make the change of the question, make it mandatory or something like that, or we should wait until they decide what to do.

136 00:10:35.810 00:10:40.400 Uttam Kumaran: yeah. Good question. I mean, I think the 1st initial things is we should

137 00:10:40.810 00:10:43.459 Uttam Kumaran: make sure that she can get the emails.

138 00:10:43.750 00:10:46.170 Uttam Kumaran: Or, yeah, that do have the flag.

139 00:10:46.460 00:10:52.789 Uttam Kumaran: So I think the 1st 2 things are like, can we establish that new definition? And then can you access those emails?

140 00:10:52.860 00:10:55.200 Uttam Kumaran: The second thing is.

141 00:10:58.750 00:11:02.479 Uttam Kumaran: the second thing is basically for her to

142 00:11:03.030 00:11:10.140 Uttam Kumaran: think about. How do like the I? Just? I don’t want to start giving marketing advice. That’s not where we we live.

143 00:11:10.360 00:11:15.759 Uttam Kumaran: So that’s where I’m kind of like biting my tongue. But I want to share with her that, like

144 00:11:15.900 00:11:19.060 Uttam Kumaran: we can begin to go scrape these things. So this is where like

145 00:11:19.140 00:11:21.559 Uttam Kumaran: we should have to bring something.

146 00:11:21.560 00:11:37.969 Nicolas Sucari: Yeah, exactly. And that’s why I’m asking this, because, like, we are not receiving from her like any request on things that she wants to do in terms of marketing. So that’s why like should we ask her like what she needs to do? Some kind of.

147 00:11:38.860 00:11:39.500 Uttam Kumaran: For sure, because.

148 00:11:39.500 00:11:42.099 Nicolas Sucari: She’s not. She’s not asking for anything yet, I mean.

149 00:11:42.100 00:11:49.100 Uttam Kumaran: No, no, for sure, like the thing is, I don’t think they’re gonna be. They’re. I think they’re gonna these guys are just running every day. So our job is to go in

150 00:11:49.120 00:11:51.739 Uttam Kumaran: and be like what’s been pain. What’s painful right now?

151 00:11:52.659 00:11:55.950 Uttam Kumaran: And and go so like, I think this is a good opening for us to

152 00:11:56.050 00:11:57.730 Uttam Kumaran: have some sort of

153 00:11:57.930 00:12:02.320 Uttam Kumaran: like weekly check-in or bi-weekly, maybe bi-weekly, or

154 00:12:02.580 00:12:05.170 Uttam Kumaran: something where we like reach out and say, Hey.

155 00:12:05.230 00:12:08.970 Uttam Kumaran: yeah, again, I think maybe maybe bi-weekly is best.

156 00:12:08.970 00:12:09.495 Nicolas Sucari: Yeah.

157 00:12:10.900 00:12:17.950 Uttam Kumaran: And we just do that because one, I wanna I wanna keep going on this thing every week we can. There’s still so much juice here.

158 00:12:18.050 00:12:22.739 Uttam Kumaran: and then basically make sure she has whatever she needs, and that’ll carry us into the next 2 months.

159 00:12:23.630 00:12:23.940 Nicolas Sucari: Okay.

160 00:12:24.840 00:12:25.600 Nicolas Sucari: perfect.

161 00:12:26.400 00:12:27.280 Nicolas Sucari: Great.

162 00:12:28.310 00:12:30.799 Nicolas Sucari: yeah. So I think we can say that

163 00:12:31.000 00:12:32.970 Nicolas Sucari: these analyses on put

164 00:12:33.010 00:12:37.589 Nicolas Sucari: pros versus consumers will be like finished once we like

165 00:12:37.630 00:12:47.649 Nicolas Sucari: implemented that flag. We created that view with the emails and send it to Kim so that they so that she can like take some action with that right.

166 00:12:48.060 00:12:52.289 Uttam Kumaran: Yeah. So the so we wanna the flag make sure she has the emails.

167 00:12:52.320 00:12:55.459 Uttam Kumaran: And then the next step is to talk to her about

168 00:12:55.770 00:12:58.250 Uttam Kumaran: like how to do scraping, and things like that.

169 00:12:58.670 00:13:15.340 Nicolas Sucari: Yeah. And then how we’re gonna be like monitoring these like increase on the segments? Are we gonna keep that dashboard, or are, do we need to change anything on that on that dashboard, so that we can like know, when we are like increasing those segments, how they are changing.

170 00:13:15.360 00:13:16.739 Nicolas Sucari: or that kind of stuff.

171 00:13:16.740 00:13:20.699 Uttam Kumaran: Yeah, I mean, I think we should. I think we should keep that dashboard. And then

172 00:13:21.170 00:13:25.369 Uttam Kumaran: like, this is what we need to establish is like some cadence of like.

173 00:13:25.390 00:13:27.220 Uttam Kumaran: Are we reporting it out? Or

174 00:13:28.550 00:13:31.479 Uttam Kumaran: that’s a good question. I don’t know. I don’t have the answer right now.

175 00:13:32.030 00:13:46.910 Nicolas Sucari: Yeah, I I would say, like, probably if we already set the 3 segments, we should create like an evidence report page about pool pros segments and see how that changes over time. Right? But I know that evidence not that easy, but that should be.

176 00:13:46.910 00:13:47.540 Uttam Kumaran: I agree.

177 00:13:47.540 00:13:48.490 Nicolas Sucari: Process, right.

178 00:13:48.490 00:13:51.859 Uttam Kumaran: Yeah. So the next, the next process would be now that we have definitions

179 00:13:52.090 00:13:53.339 Uttam Kumaran: put in evidence.

180 00:13:53.530 00:13:55.010 Uttam Kumaran: And then, basically.

181 00:13:55.900 00:14:09.340 Uttam Kumaran: like ideally, the end state of this. Maybe we have a monthly meeting where we do like a business review, and that’s 1 of the things we go through right. And so I want to continue. Add to that library of analysis that can live.

182 00:14:09.430 00:14:10.690 Uttam Kumaran: But you’re totally right.

183 00:14:11.430 00:14:12.730 Nicolas Sucari: Yeah, perfect.

184 00:14:13.090 00:14:13.930 Nicolas Sucari: Okay.

185 00:14:14.150 00:14:15.220 Nicolas Sucari: that’s great.

186 00:14:16.600 00:14:23.740 Nicolas Sucari: Yeah. And Brian, I think he managed to get everything on direct mail ready. So that was great, too.

187 00:14:23.740 00:14:29.560 Uttam Kumaran: Yeah. And again, like this one was good cause I pushed everybody to use real and do this stuff, and they all like

188 00:14:29.990 00:14:32.200 Uttam Kumaran: they all got through it. So it’s fine.

189 00:14:32.820 00:14:33.540 Nicolas Sucari: Yeah.

190 00:14:35.070 00:14:36.640 Nicolas Sucari: okay, perfect.

191 00:14:37.354 00:14:42.819 Nicolas Sucari: Tomorrow. I think I’m gonna I’m gonna try to manage. Get Pria contact with Ryan.

192 00:14:43.161 00:14:50.450 Nicolas Sucari: Try to start that loop. As as I started with actually and Patrick I will try to work with Pre and Ryan on

193 00:14:50.510 00:14:54.639 Nicolas Sucari: on the task that she has. And yeah, I’m just missing a verb

194 00:14:55.016 00:15:03.330 Nicolas Sucari: and Patrick on how to work together. But yeah, I’m trying to get them everyone working with someone so that they can start

195 00:15:03.480 00:15:05.290 Nicolas Sucari: doing this stuff. Okay.

196 00:15:05.290 00:15:08.965 Uttam Kumaran: Perfect. Yeah. And then I’ll share with you a little bit of stuff on the

197 00:15:10.450 00:15:11.490 Uttam Kumaran: on the

198 00:15:13.210 00:15:15.450 Uttam Kumaran: they also can you see this? So I don’t know.

199 00:15:16.120 00:15:18.029 Nicolas Sucari: Only till black. Yeah.

200 00:15:24.620 00:15:29.469 Uttam Kumaran: so 2 things. One is, we’re starting a little bit of like a partnerships.

201 00:15:29.790 00:15:34.239 Uttam Kumaran: I almost need to call this like friends, just like people we know. Crm.

202 00:15:34.240 00:15:34.870 Nicolas Sucari: Yeah.

203 00:15:35.370 00:15:38.130 Uttam Kumaran: These are, these are people. These are companies.

204 00:15:38.530 00:15:39.470 Uttam Kumaran: like.

205 00:15:39.730 00:15:41.530 Uttam Kumaran: I think we’re gonna start. This is like

206 00:15:41.650 00:15:51.039 Uttam Kumaran: my kind of rolodex. I’m adding, I think a good process. I’ll probably be able to go to you. Go to Patrick more senior people, and see where there’s other.

207 00:15:51.512 00:15:53.850 Uttam Kumaran: Where, where else we can go attack. But

208 00:15:53.860 00:15:59.620 Uttam Kumaran: everyone’s getting categorized as like a partner. There’s some people that are gonna be helping us

209 00:15:59.640 00:16:07.739 Uttam Kumaran: where they’re in an industry where they can maybe give us access, or an intro maybe exchange for some affiliate revenue. There’s other companies.

210 00:16:07.740 00:16:08.490 Nicolas Sucari: And guilty.

211 00:16:08.490 00:16:14.519 Uttam Kumaran: Partners that may be adjacent to us that we’re working with. And there’s, of course, like the technology partners.

212 00:16:15.820 00:16:19.490 Uttam Kumaran: so everyone’s in here. Basically, it’s the mix of

213 00:16:19.830 00:16:26.199 Uttam Kumaran: people that we currently sort of have partnerships with. And then people that are like we should go after

214 00:16:26.280 00:16:28.139 Uttam Kumaran: each of these will kind of have like.

215 00:16:28.210 00:16:31.519 Uttam Kumaran: you know, like, who who is it? Action items

216 00:16:31.980 00:16:33.630 Uttam Kumaran: again I meet with

217 00:16:33.880 00:16:37.769 Uttam Kumaran: I’m I mean, with one, or I meet with like probably half these people

218 00:16:37.780 00:16:39.830 Uttam Kumaran: every week about something.

219 00:16:39.990 00:16:41.520 Uttam Kumaran: So it’s like.

220 00:16:41.690 00:16:45.959 Uttam Kumaran: there’s too much in my brain. So it’s just getting done. Basically.

221 00:16:45.960 00:16:46.690 Nicolas Sucari: Yeah.

222 00:16:46.690 00:16:54.489 Uttam Kumaran: Because, like everybody I talked to is like, let’s go to this. Let’s do this. So I’m just like slowly doing that. The second thing we’re doing is in this like launch.

223 00:16:54.942 00:17:00.740 Uttam Kumaran: document. Basically, we’re starting to target industries. So we have like 3 industries where we’re starting with

224 00:17:01.580 00:17:11.419 Uttam Kumaran: the reasoning between these 2 is that we have an edge here from what we’re doing, and then we have some partners here that are going to help us

225 00:17:11.510 00:17:14.979 Uttam Kumaran: and the medical sector I have a friend I’m working with

226 00:17:15.010 00:17:19.919 Uttam Kumaran: who has, like a lot of insight into like medical and medical related data. And AI,

227 00:17:20.000 00:17:25.729 Uttam Kumaran: I’m basically just equipping him with like whatever he needs. And we’re gonna try to sell that. So we’re starting with those 3

228 00:17:26.180 00:17:32.390 Uttam Kumaran: real, the guy from real. I just talked to like an hour ago the head of sales he’s like, I’ll help you sell it to advertising.

229 00:17:32.400 00:17:35.070 Uttam Kumaran: We have some people that can get us into other industries. But

230 00:17:35.080 00:17:39.589 Uttam Kumaran: for right now I’m just focused on 3. Each of these has

231 00:17:39.610 00:17:41.470 Uttam Kumaran: information on

232 00:17:41.480 00:17:44.070 Uttam Kumaran: basically, what we’re trying to do is first, st prepare

233 00:17:44.270 00:17:48.570 Uttam Kumaran: who the customer is what we’re selling to them. What are the pain points

234 00:17:48.600 00:17:52.019 Uttam Kumaran: and like, what are the opportunities? Then we’re gonna work on like lead

235 00:17:52.170 00:17:56.250 Uttam Kumaran: and then basically work on. We’re just following exactly what key on that which is like, what’s the top.

236 00:17:56.250 00:17:57.000 Nicolas Sucari: Yeah, yeah.

237 00:17:57.370 00:17:58.410 Nicolas Sucari: exactly.

238 00:17:58.710 00:18:06.300 Uttam Kumaran: So me and Robert met today. And like, we’re kind of focusing on manufacturing logistics. So basically have a ton of data ton of info on like

239 00:18:06.420 00:18:11.630 Uttam Kumaran: what their pain points are, what kind of titles they usually have. So all of that’s getting put into here.

240 00:18:11.660 00:18:14.250 Uttam Kumaran: Jared’s helping me. Kind of organize some of this.

241 00:18:14.660 00:18:22.799 Uttam Kumaran: each of these industries we have partners that are helping us target and like relation between these databases. That’s nice.

242 00:18:22.990 00:18:24.617 Uttam Kumaran: Probably all these

243 00:18:25.360 00:18:28.409 Uttam Kumaran: crm! People will get put into oneer industry.

244 00:18:28.640 00:18:34.959 Uttam Kumaran: just you know, we’ll do that. The Linkedin stuff is going. Well, I’m getting views.

245 00:18:35.290 00:18:37.019 Uttam Kumaran: just type in

246 00:18:37.740 00:18:39.293 Uttam Kumaran: that’s fine.

247 00:18:42.180 00:18:48.650 Nicolas Sucari: I I see that. The that categories like they are all based on some product

248 00:18:48.790 00:18:49.890 Nicolas Sucari: like

249 00:18:50.913 00:18:52.420 Nicolas Sucari: e-commerce manufacturing.

250 00:18:52.440 00:18:55.570 Nicolas Sucari: Are we targeting like other type of companies that

251 00:18:55.700 00:18:58.229 Nicolas Sucari: actually are more like Sas. Or

252 00:18:58.460 00:18:59.300 Nicolas Sucari: I don’t know.

253 00:19:00.330 00:19:02.090 Nicolas Sucari: because shipping our logistics.

254 00:19:02.990 00:19:06.479 Nicolas Sucari: because probably that’s like a wider range of

255 00:19:06.960 00:19:10.679 Nicolas Sucari: staff that probably we can start also

256 00:19:11.160 00:19:12.570 Nicolas Sucari: looking into right?

257 00:19:12.780 00:19:20.310 Nicolas Sucari: Not shipping all those things. I I mean, like, I don’t know how to say like different kind of companies where there is no product.

258 00:19:20.750 00:19:22.690 Nicolas Sucari: like associated.

259 00:19:23.990 00:19:32.169 Uttam Kumaran: Shipping and logistics. It’s tough, because if you ship up anybody ships products, so the thing we’re kind of thinking about is like who we should go after

260 00:19:32.500 00:19:39.039 Uttam Kumaran: I was trying to think of like which of the people we need to identify who will have these challenges. So these are people who like ship multiple.

261 00:19:39.040 00:19:39.770 Nicolas Sucari: Yeah, yeah.

262 00:19:39.770 00:19:40.650 Uttam Kumaran: Brought up.

263 00:19:40.840 00:19:43.090 Uttam Kumaran: they ship from multiple locations.

264 00:19:43.210 00:19:46.949 Uttam Kumaran: So these are the things that I’m probably just going to ask Chat if we need to help think about.

265 00:19:47.490 00:19:47.970 Nicolas Sucari: Yeah.

266 00:19:47.970 00:19:49.980 Uttam Kumaran: The business versus B to C

267 00:19:50.800 00:19:56.430 Uttam Kumaran: on manufacturing. We’re going to start with steel, just because that’s that’s what Stella does.

268 00:19:56.450 00:20:01.409 Uttam Kumaran: So we have a whole list of things about steel and steel, manufacturing and steel fabrication.

269 00:20:01.710 00:20:06.470 Uttam Kumaran: I have some friends that work with some of these types of companies like they

270 00:20:06.780 00:20:10.290 Uttam Kumaran: are on the client side. So I’m gonna I’m basically

271 00:20:10.340 00:20:13.159 Uttam Kumaran: one of the action item here is like, I’m gonna send.

272 00:20:13.300 00:20:18.339 Uttam Kumaran: I’m basically gonna send for every single industry. We’re gonna have personas, the problems

273 00:20:18.370 00:20:20.290 Uttam Kumaran: and the the Roi

274 00:20:20.690 00:20:21.290 Uttam Kumaran: that.

275 00:20:21.290 00:20:21.850 Nicolas Sucari: Great.

276 00:20:21.850 00:20:25.840 Uttam Kumaran: Get validated from everybody in each of those industries where we have connection.

277 00:20:25.950 00:20:29.479 Uttam Kumaran: And then it’s like we can just go build the account list and go hit them.

278 00:20:30.100 00:20:30.960 Uttam Kumaran: Okay?

279 00:20:31.090 00:20:32.240 Uttam Kumaran: So that’s what.

280 00:20:32.640 00:20:36.480 Uttam Kumaran: So that’s what we’re doing is like, who the people are, what are their proms?

281 00:20:36.490 00:20:38.480 Uttam Kumaran: What does data solve for them.

282 00:20:38.820 00:20:40.910 Uttam Kumaran: Can we get the case? Studies ready?

283 00:20:41.170 00:20:44.760 Uttam Kumaran: Are we have? Are we posting content? And then do we have the accounts

284 00:20:44.960 00:20:54.119 Uttam Kumaran: in each of these industries? I’m also signing. I’m gonna sign deals with some people I know that are deep in the industry as an incentive for them to refer.

285 00:20:54.160 00:21:00.419 Uttam Kumaran: Basically, it’s exactly what we did, what we do for real or other clients, which is like. If they bring us a client, we give them a piece of it.

286 00:21:00.440 00:21:03.869 Uttam Kumaran: So that’s the stuff that I got met with some people this morning.

287 00:21:03.960 00:21:04.700 Uttam Kumaran: and

288 00:21:05.470 00:21:09.300 Uttam Kumaran: like. For example, my friend Ian, he works in manufacturing related insurance.

289 00:21:09.550 00:21:11.469 Uttam Kumaran: and so he works with, like.

290 00:21:11.900 00:21:14.479 Uttam Kumaran: you know, a lot of companies selling them insurance.

291 00:21:14.840 00:21:15.430 Nicolas Sucari: Yeah.

292 00:21:15.430 00:21:19.370 Uttam Kumaran: Super adjacent, where he could just also ask them about their problems.

293 00:21:19.450 00:21:23.480 Uttam Kumaran: But he needs to talk track. He needs who to talk to. He needs what we do.

294 00:21:23.490 00:21:25.970 Uttam Kumaran: and he needs it even simpler than we know. So

295 00:21:26.270 00:21:34.589 Uttam Kumaran: the nice thing about having him as a stakeholder is like we could qualify all those things with him, basically being, are you able to sell this?

296 00:21:34.660 00:21:35.820 Uttam Kumaran: And then

297 00:21:35.940 00:21:39.900 Uttam Kumaran: again, the nice thing is we don’t. He is now a salesperson for us.

298 00:21:41.041 00:21:47.280 Uttam Kumaran: So these are the kind of the different ways that I’m like, basically thinking, we’re gonna start with some of these affiliate people.

299 00:21:47.560 00:21:51.570 Uttam Kumaran: The vendors real is going to be helpful. Some of the bigger vendors

300 00:21:51.840 00:21:53.530 Uttam Kumaran: they just don’t care about us.

301 00:21:53.830 00:21:54.950 Uttam Kumaran: and then we do have some.

302 00:21:54.950 00:21:55.760 Nicolas Sucari: Consulting.

303 00:21:55.970 00:21:56.850 Uttam Kumaran: Yours, but

304 00:21:57.450 00:22:03.220 Uttam Kumaran: they’re they’re, of course, in the same game as us, so they may not have time, or maybe they’re I don’t know. So

305 00:22:03.250 00:22:07.580 Uttam Kumaran: again, the goal is like as many friends as possible that are selling on our behalf.

306 00:22:08.294 00:22:12.379 Uttam Kumaran: With all the materials they need to to to make it happen. So.

307 00:22:13.610 00:22:14.690 Nicolas Sucari: Yeah, great.

308 00:22:14.820 00:22:16.719 Nicolas Sucari: yeah, sounds like a great plan.

309 00:22:16.950 00:22:17.470 Nicolas Sucari: Yeah, so.

310 00:22:17.470 00:22:18.070 Uttam Kumaran: So.

311 00:22:19.960 00:22:21.530 Nicolas Sucari: I know you’re working hard on this.

312 00:22:22.380 00:22:27.320 Uttam Kumaran: Yeah, it’s going. I mean, I it’s just like, I I really appreciate again, like

313 00:22:27.620 00:22:30.509 Uttam Kumaran: having the day-to-day stuff taken care of.

314 00:22:30.650 00:22:38.360 Uttam Kumaran: Or like again. I’m okay for me to come in and spend an hour and be like cool, close that direct mail. Make sure this is good. That’s perfect.

315 00:22:39.063 00:22:40.110 Uttam Kumaran: I think.

316 00:22:40.110 00:22:40.930 Nicolas Sucari: Yeah.

317 00:22:40.930 00:22:52.599 Uttam Kumaran: Because this takes a lot of time. For example, I had a lunch meeting, and then I had a call with Robert, and then I had a call with the real, and for all those I have to be like in a different brain, right? And like it, just I went, and just like

318 00:22:52.630 00:22:58.339 Uttam Kumaran: discussing and options. And this is all stuff like it takes some time to think through like

319 00:22:58.800 00:23:02.590 Uttam Kumaran: categories. And who do I know? And where are the angles. So it’s

320 00:23:03.090 00:23:06.149 Uttam Kumaran: but this is what it takes like I want us. Although

321 00:23:06.160 00:23:12.199 Uttam Kumaran: the sales side seems very open-ended, it can’t be so. I wanted to think about the industries

322 00:23:12.380 00:23:13.120 Uttam Kumaran: who were going.

323 00:23:13.120 00:23:13.900 Nicolas Sucari: Yeah, yeah, yeah, that’s.

324 00:23:13.900 00:23:16.540 Uttam Kumaran: And like really nail it down, because

325 00:23:16.690 00:23:23.079 Uttam Kumaran: I want us to know in a month whether that was the right industry that was the right persona, or those were the right problems.

326 00:23:23.110 00:23:25.489 Uttam Kumaran: yes or no, yes or no, yes or no. I keep going.

327 00:23:25.840 00:23:26.580 Uttam Kumaran: Yeah.

328 00:23:27.130 00:23:27.800 Nicolas Sucari: Okay.

329 00:23:28.430 00:23:29.000 Uttam Kumaran: So.

330 00:23:29.000 00:23:29.830 Nicolas Sucari: Perfect.

331 00:23:29.830 00:23:32.270 Uttam Kumaran: Yeah, I’m happy. It’s coming together.

332 00:23:32.850 00:23:34.999 Uttam Kumaran: And then I’m moving moving on. Okay.

333 00:23:35.900 00:23:37.049 Nicolas Sucari: Yeah, moving. When.

334 00:23:37.050 00:23:38.400 Uttam Kumaran: I’m moving on Sunday.

335 00:23:39.110 00:23:40.509 Nicolas Sucari: Wow! Where are you? Where are you moving?

336 00:23:40.510 00:23:43.188 Uttam Kumaran: We can see. Look, there’s all this stuff still here. I haven’t touched anything.

337 00:23:44.383 00:23:51.196 Uttam Kumaran: but I wanted to get actually, my week is kind of slowing down after. So I was mainly getting to today. But I’m moving.

338 00:23:51.810 00:23:54.949 Uttam Kumaran: I’m moving just further east.

339 00:23:55.410 00:23:58.770 Uttam Kumaran: so I’ll show you like. I’ll show you where I live in Austin.

340 00:24:02.240 00:24:04.260 Nicolas Sucari: You know, like, now on.

341 00:24:04.320 00:24:06.780 Nicolas Sucari: I think the July 4.th Yeah.

342 00:24:07.449 00:24:10.561 Nicolas Sucari: It’s a national holiday there. But I think

343 00:24:11.090 00:24:15.020 Nicolas Sucari: Argentina is playing, or will be playing on Houston.

344 00:24:15.690 00:24:17.080 Nicolas Sucari: And that’s okay.

345 00:24:17.470 00:24:18.710 Nicolas Sucari: I think if.

346 00:24:18.900 00:24:22.130 Uttam Kumaran: No way. Wait. Did they win yet? You guys win yesterday you play yesterday.

347 00:24:22.130 00:24:23.116 Nicolas Sucari: Yeah, yeah.

348 00:24:24.678 00:24:29.899 Nicolas Sucari: and if we find, yeah, if we if we finish like 1st in the groups.

349 00:24:30.070 00:24:32.049 Nicolas Sucari: I think it will happen.

350 00:24:32.940 00:24:36.970 Nicolas Sucari: I think it will be playing on Houston on yeah.

351 00:24:37.460 00:24:38.560 Nicolas Sucari: 34.

352 00:24:38.560 00:24:43.159 Uttam Kumaran: I have some. I have some business friends to go meet there, so I need excuse.

353 00:24:44.830 00:24:46.860 Nicolas Sucari: If you find tickets, go to see me.

354 00:24:46.860 00:24:50.560 Uttam Kumaran: Oh, I probably get. I could probably get tickets last minute, maybe, or just go.

355 00:24:52.070 00:24:54.219 Nicolas Sucari: It’s kind of crazy.

356 00:24:54.220 00:24:55.750 Uttam Kumaran: I’m sure it’s gonna be nuts.

357 00:24:56.950 00:24:59.767 Uttam Kumaran: Yeah, I live like right here. And I’m moving.

358 00:25:01.160 00:25:02.770 Uttam Kumaran: I’m moving.

359 00:25:05.990 00:25:07.909 Uttam Kumaran: where is it like over here?

360 00:25:08.860 00:25:11.040 Nicolas Sucari: Kind of a bigger place house. What? What?

361 00:25:11.390 00:25:12.000 Nicolas Sucari: We’re no problem.

362 00:25:12.000 00:25:12.989 Uttam Kumaran: Friending house.

363 00:25:13.690 00:25:14.939 Nicolas Sucari: Building a house. Are you building.

364 00:25:15.373 00:25:16.240 Uttam Kumaran: Renting, renting.

365 00:25:16.960 00:25:17.600 Nicolas Sucari: Okay. Okay.

366 00:25:17.770 00:25:19.770 Nicolas Sucari: Nice. Well, congrats.

367 00:25:20.240 00:25:21.979 Uttam Kumaran: Thank you. Yeah. I’m excited.

368 00:25:21.980 00:25:24.519 Nicolas Sucari: I know the the moving process is kind of

369 00:25:25.130 00:25:27.430 Nicolas Sucari: difficult and stressful.

370 00:25:27.720 00:25:36.140 Uttam Kumaran: Yeah, it’s nice, because I don’t. I don’t think I’ll have to like. I think the next move hopefully will be. It’s like my own house. So this one I’ll at least be at for a few years.

371 00:25:36.420 00:25:39.859 Uttam Kumaran: and it’s way more space, so that, I think, is also like.

372 00:25:39.870 00:25:44.140 Uttam Kumaran: like, if you were to come, stay, or friends would come. Say, there’s it’s like a 3 bedroom.

373 00:25:44.200 00:25:46.400 Uttam Kumaran: so there’s plenty of space.

374 00:25:47.145 00:25:52.079 Uttam Kumaran: People aren’t like sleeping on the couch and a lot of people, all my friends from New York and stuff

375 00:25:52.390 00:25:54.140 Uttam Kumaran: they come visit, and then I’m like.

376 00:25:54.320 00:25:58.595 Uttam Kumaran: I have beds and stuff. But you know it’s nice to have more space and

377 00:25:58.880 00:25:59.650 Nicolas Sucari: Yeah.

378 00:25:59.890 00:26:02.446 Uttam Kumaran: Parents and things like that to visit. And then,

379 00:26:03.690 00:26:04.759 Uttam Kumaran: yeah. So.

380 00:26:05.350 00:26:06.560 Nicolas Sucari: That’s nice. Well.

381 00:26:06.630 00:26:13.230 Nicolas Sucari: yeah, I hope everything will goes well on Sunday, are you? Are you renting like a moving company, or something like that? Or how are you guys.

382 00:26:13.230 00:26:14.709 Uttam Kumaran: I have a truck.

383 00:26:15.330 00:26:17.190 Nicolas Sucari: You heard Rag? Well.

384 00:26:17.190 00:26:18.584 Uttam Kumaran: Have a truck.

385 00:26:19.180 00:26:23.349 Uttam Kumaran: I know I don’t seem like a truck person. I work in data. But yeah, I have a truck

386 00:26:23.610 00:26:25.320 Uttam Kumaran: and.

387 00:26:25.320 00:26:29.758 Nicolas Sucari: i i i know that there are also you can rent a truck for a day or that kind of stuff.

388 00:26:29.970 00:26:34.789 Uttam Kumaran: I think I’m gonna write, I think I’m so here, you can also hop there’s a app called Task Rabbit.

389 00:26:35.390 00:26:47.849 Uttam Kumaran: You can. You could basically like, get individual services from people so like, there, there are people who they’re like, I help people move. And you can say, like 50 bucks an hour, 60 bucks an hour. And so I think I’m gonna have someone come, help me.

390 00:26:48.730 00:26:49.110 Nicolas Sucari: Holds the.

391 00:26:49.110 00:26:50.050 Uttam Kumaran: Sunday.

392 00:26:50.370 00:26:53.150 Uttam Kumaran: basically for the big, I have like some big stuff.

393 00:26:53.280 00:26:57.300 Uttam Kumaran: and then, like they can help that. And again, if you have, like 2 people 2 cars

394 00:26:57.480 00:26:58.770 Uttam Kumaran: half the time.

395 00:26:58.950 00:27:00.259 Uttam Kumaran: like, you know. Yes.

396 00:27:00.310 00:27:03.830 Uttam Kumaran: I’m I may get. I’m gonna get maybe one person to come out for a few hours.

397 00:27:06.311 00:27:09.120 Uttam Kumaran: it’ll be. It is what it is, so.

398 00:27:09.823 00:27:10.609 Nicolas Sucari: I can.

399 00:27:10.610 00:27:14.540 Uttam Kumaran: I, you know I when I moved from New York, I didn’t have a lot of stuff.

400 00:27:14.690 00:27:16.959 Uttam Kumaran: I have a good amount of stuff now, but

401 00:27:17.400 00:27:21.760 Uttam Kumaran: that just doesn’t seem like a lot. I’m more concerned. I have some. I have like a lot of plans.

402 00:27:22.260 00:27:23.050 Uttam Kumaran: Mike.

403 00:27:24.860 00:27:25.700 Nicolas Sucari: Yeah.

404 00:27:25.940 00:27:28.770 Uttam Kumaran: And then some outside. So I’m more concerned about

405 00:27:28.960 00:27:30.320 Uttam Kumaran: more concerned about

406 00:27:30.500 00:27:32.030 Uttam Kumaran: them, not dying.

407 00:27:33.110 00:27:35.759 Nicolas Sucari: Now it’s just they. They won’t die.

408 00:27:35.760 00:27:36.513 Uttam Kumaran: Yeah, yeah.

409 00:27:38.410 00:27:40.000 Nicolas Sucari: Yeah, that’s nice.

410 00:27:40.310 00:27:41.320 Nicolas Sucari: Okay.

411 00:27:42.460 00:27:46.490 Uttam Kumaran: Okay, cool, great day today. Thank you for the help on the interns. By the way, appreciate it.

412 00:27:46.490 00:27:50.760 Nicolas Sucari: Yeah, don’t worry. I’m I’m learning a lot, too. So it’s really helpful for me to

413 00:27:50.980 00:27:56.760 Nicolas Sucari: try to go with that with them, like every walkthrough that they have. It’s also

414 00:27:57.050 00:28:01.800 Nicolas Sucari: keeping me like up to date on different stuff. So yeah, I I really appreciate it.

415 00:28:01.800 00:28:02.420 Uttam Kumaran: Court.

416 00:28:02.860 00:28:03.580 Uttam Kumaran: Sure. Okay?

417 00:28:03.580 00:28:05.559 Nicolas Sucari: Thank you, Zam. Let’s talk tomorrow.

418 00:28:05.560 00:28:06.399 Uttam Kumaran: That’s you, mom.

419 00:28:06.880 00:28:07.550 Nicolas Sucari: Bye, bye.