Meeting Title: Zoom-Meeting Date: 2024-06-24 Meeting participants: Nicolas Sucari, Uttam Kumaran
WEBVTT
1 00:04:14.060 ⇒ 00:04:15.560 Nicolas Sucari: You, Tom. Thank you.
2 00:04:15.560 ⇒ 00:04:16.209 Uttam Kumaran: A
3 00:04:20.570 ⇒ 00:04:22.180 Uttam Kumaran: cool, productive so far.
4 00:04:23.040 ⇒ 00:04:23.860 Nicolas Sucari: Yeah.
5 00:04:24.060 ⇒ 00:04:28.400 Nicolas Sucari: I think it’s good to start these meetings Monday. It would be
6 00:04:28.960 ⇒ 00:04:34.749 Nicolas Sucari: great for the team to already know. Like, start the meeting, knowing what we are trying to aim
7 00:04:34.960 ⇒ 00:04:37.220 Nicolas Sucari: or end of the week. So yeah, it’s perfect.
8 00:04:37.220 ⇒ 00:04:37.900 Uttam Kumaran: Yeah.
9 00:04:38.280 ⇒ 00:04:46.479 Uttam Kumaran: I think probably like, even if we were, get a little bit more planning from Friday. I think the meetings today were the best like, I’m not expecting everybody to
10 00:04:47.100 ⇒ 00:04:52.359 Uttam Kumaran: so like have a best understanding of everything that’s going on. But roughly, I want them to own decisions.
11 00:04:52.560 ⇒ 00:04:53.850 Uttam Kumaran: And then again
12 00:04:54.290 ⇒ 00:04:57.009 Uttam Kumaran: on Monday we start. We have the conversation.
13 00:04:57.170 ⇒ 00:04:59.659 Uttam Kumaran: and it’s really easy to have accountability around stuff.
14 00:05:00.250 ⇒ 00:05:02.610 Uttam Kumaran: and we agree with them, you know. So
15 00:05:02.890 ⇒ 00:05:05.569 Uttam Kumaran: I think we’re moving in in the right direction.
16 00:05:05.650 ⇒ 00:05:15.049 Uttam Kumaran: I think the big things I want to, I think. Still, that’s that’s like the loose. And I want to base for me. I want to kind of make sure I have a to do list of things
17 00:05:15.400 ⇒ 00:05:23.360 Uttam Kumaran: so that there’s anything blocked by me. I have like basically tasks, because the rest of my week this week is gonna go all towards sales.
18 00:05:23.600 ⇒ 00:05:27.499 Uttam Kumaran: So I wanna know if there’s like Prs for me to review and like.
19 00:05:27.730 ⇒ 00:05:29.969 Uttam Kumaran: if there’s stuff, yeah.
20 00:05:29.970 ⇒ 00:05:38.440 Nicolas Sucari: Like, How how’s the team asking for your review, or like, how do you like? Do you get notice when someone like tries to push or add you.
21 00:05:38.440 ⇒ 00:05:38.890 Uttam Kumaran: Yeah.
22 00:05:38.890 ⇒ 00:05:40.440 Nicolas Sucari: You were on the pull request. Yes.
23 00:05:40.440 ⇒ 00:05:42.481 Uttam Kumaran: Yeah, I get notified. And
24 00:05:42.980 ⇒ 00:05:49.059 Uttam Kumaran: the big thing is like, I’m gonna slowly get out of reviews. But like some cut, some complicated logic.
25 00:05:49.340 ⇒ 00:05:54.989 Uttam Kumaran: For example, there was some logic where, like, Ryan’s just gonna be like, yeah, prove it. And I’m like, let’s stuff that’s broken. So
26 00:05:55.260 ⇒ 00:05:59.899 Uttam Kumaran: I’m gonna keep. Basically, I’m gonna keep reviewing the most important stuff.
27 00:06:00.090 ⇒ 00:06:05.759 Uttam Kumaran: But that doesn’t take much time. And again, like, I’m happy to inject myself into that process. For now
28 00:06:07.068 ⇒ 00:06:08.685 Uttam Kumaran: otherwise it’s totally fine.
29 00:06:09.380 ⇒ 00:06:12.099 Uttam Kumaran: the big things. I think that like this week.
30 00:06:12.370 ⇒ 00:06:19.539 Uttam Kumaran: you know, I’ve just spent some time thinking, and I’ll and I and I want to walk you through today a little bit of like what I’m thinking for like this marketing plan. But
31 00:06:20.170 ⇒ 00:06:33.639 Uttam Kumaran: the big things that I think I, I wanna make sure that we have settled and I’m and I’m kind of like gonna be just like thinking we use this board. It’s just like any sort of things where we do client communication. I wanna make sure that
32 00:06:34.390 ⇒ 00:06:38.699 Uttam Kumaran: it’s just like noted somewhere. So that, for example, now, I think this week. We probably have, like
33 00:06:39.020 ⇒ 00:06:40.460 Uttam Kumaran: 3 different
34 00:06:40.850 ⇒ 00:06:45.729 Uttam Kumaran: stakeholders on the pull part side. We need to send the proverse consumer stuff
35 00:06:45.810 ⇒ 00:06:48.220 Uttam Kumaran: and maybe have another meeting. We need to do.
36 00:06:48.350 ⇒ 00:06:52.130 Uttam Kumaran: We need to close up the direct mail, and we need to start on shipping
37 00:06:52.330 ⇒ 00:06:53.810 Uttam Kumaran: with shock. So
38 00:06:53.960 ⇒ 00:06:56.530 Uttam Kumaran: those are things where, like, I wanna make sure that
39 00:06:56.930 ⇒ 00:07:00.050 Uttam Kumaran: it’s between me and you. But it’s mainly gonna be you.
40 00:07:00.070 ⇒ 00:07:05.150 Uttam Kumaran: And so I wanna make sure that you have a place here. That’s probably best to note, just
41 00:07:05.360 ⇒ 00:07:07.230 Uttam Kumaran: throw that in until we
42 00:07:08.000 ⇒ 00:07:10.680 Uttam Kumaran: because I think for us, it’s gonna constantly be changing.
43 00:07:11.000 ⇒ 00:07:12.690 Nicolas Sucari: Yeah. Yeah. Totally.
44 00:07:13.950 ⇒ 00:07:14.770 Nicolas Sucari: Okay.
45 00:07:16.570 ⇒ 00:07:18.280 Uttam Kumaran: So I’m just throwing
46 00:07:18.350 ⇒ 00:07:22.159 Uttam Kumaran: stuff in here, and the nice thing in here it tells you like
47 00:07:22.990 ⇒ 00:07:27.840 Uttam Kumaran: it’s tell. I have this on the notion homepage. It kind of tells you what you need to do, so
48 00:07:28.320 ⇒ 00:07:29.810 Uttam Kumaran: it’s helpful for me.
49 00:07:30.720 ⇒ 00:07:32.600 Nicolas Sucari: In your homepage. Okay.
50 00:07:32.600 ⇒ 00:07:34.470 Uttam Kumaran: You get a notion homepage, you can kind of see.
51 00:07:34.470 ⇒ 00:07:36.980 Nicolas Sucari: Yeah, I have like my tasks. Yeah.
52 00:07:36.980 ⇒ 00:07:37.670 Uttam Kumaran: Yeah.
53 00:07:38.620 ⇒ 00:07:39.290 Nicolas Sucari: There!
54 00:07:39.750 ⇒ 00:07:41.020 Uttam Kumaran: Know if I can.
55 00:07:41.830 ⇒ 00:07:42.650 Uttam Kumaran: Yeah.
56 00:07:44.440 ⇒ 00:07:45.020 Nicolas Sucari: Yet.
57 00:07:45.490 ⇒ 00:07:46.370 Nicolas Sucari: Okay.
58 00:07:48.210 ⇒ 00:07:53.789 Uttam Kumaran: So let’s just like, maybe take 2 min and throw everything in here that we need to do. Basically.
59 00:07:55.121 ⇒ 00:07:57.384 Uttam Kumaran: the big thing is.
60 00:07:58.670 ⇒ 00:08:05.389 Nicolas Sucari: Okay? So for pull parts, we have. Yeah, okay, I have that task to book the weekly meeting with Kim.
61 00:08:05.775 ⇒ 00:08:17.150 Nicolas Sucari: The idea with that is to like, try to because we have. We had those meetings with her. But the idea to next meeting with Kim is to show direct mail right.
62 00:08:18.550 ⇒ 00:08:21.829 Uttam Kumaran: Yeah. So the goal is to show direct mail and build a backlog
63 00:08:22.240 ⇒ 00:08:26.110 Uttam Kumaran: right? Like our 1st meeting was now 2 weeks ago.
64 00:08:26.170 ⇒ 00:08:28.789 Uttam Kumaran: or maybe even longer. Right? So
65 00:08:29.450 ⇒ 00:08:35.470 Uttam Kumaran: the goal every time is now between this meeting and next meeting. It’s like, what does she need?
66 00:08:35.710 ⇒ 00:08:38.789 Uttam Kumaran: What are we gonna deliver next meeting. Can we do a weekly
67 00:08:38.909 ⇒ 00:08:40.449 Uttam Kumaran: right like that’s the goal.
68 00:08:40.620 ⇒ 00:08:42.409 Uttam Kumaran: So I again like.
69 00:08:43.140 ⇒ 00:08:48.919 Uttam Kumaran: that’s the thing is like, I don’t want another 2 weeks to pass this one. I know we had an objective, so we wanted to clear through. That
70 00:08:48.940 ⇒ 00:08:50.289 Uttam Kumaran: took some time.
71 00:08:50.590 ⇒ 00:08:55.999 Uttam Kumaran: this next one. It’s like, have a conversation. We’ll get, gather as much requirements from her.
72 00:08:56.210 ⇒ 00:08:58.099 Uttam Kumaran: and then and basically
73 00:08:58.410 ⇒ 00:09:01.549 Uttam Kumaran: get find a way to schedule that work and get it done.
74 00:09:01.880 ⇒ 00:09:02.990 Uttam Kumaran: I haven’t.
75 00:09:03.260 ⇒ 00:09:04.080 Uttam Kumaran: So
76 00:09:04.730 ⇒ 00:09:10.490 Uttam Kumaran: we want to do that with Kim. The the other thing is, we want to also book a meeting
77 00:09:10.640 ⇒ 00:09:13.059 Uttam Kumaran: I have. I’m going to create the shipping slack channel.
78 00:09:13.170 ⇒ 00:09:15.000 Uttam Kumaran: And then I wanna book a meeting
79 00:09:15.260 ⇒ 00:09:19.310 Uttam Kumaran: between Chuck, Jacob Chuck and Jacob and me
80 00:09:19.850 ⇒ 00:09:21.980 Uttam Kumaran: to review tasks for
81 00:09:22.510 ⇒ 00:09:23.650 Uttam Kumaran: like the shipping
82 00:09:24.110 ⇒ 00:09:25.610 Uttam Kumaran: analysis piece.
83 00:09:27.830 ⇒ 00:09:30.660 Nicolas Sucari: Okay, if you want, include include me on that one.
84 00:09:30.810 ⇒ 00:09:31.999 Nicolas Sucari: Oh, great, yeah.
85 00:09:32.940 ⇒ 00:09:38.250 Nicolas Sucari: Okay. And the backlog of real tasks. I mean, that should came from Kim right?
86 00:09:39.440 ⇒ 00:09:43.161 Uttam Kumaran: So that’s gonna be. So this is gonna be, I wanna move. This is mainly
87 00:09:44.400 ⇒ 00:09:45.590 Uttam Kumaran: moving
88 00:09:45.860 ⇒ 00:09:47.859 Uttam Kumaran: things into rail.
89 00:09:48.250 ⇒ 00:09:52.930 Nicolas Sucari: Yeah, that that’s Kim’s Re Kim’s Weekly report, for example, like to have everything a real.
90 00:09:53.380 ⇒ 00:09:53.745 Uttam Kumaran: Yeah.
91 00:09:54.410 ⇒ 00:09:59.270 Uttam Kumaran: So I’m just gonna I just need to populate the backlog with tasks. This is a triage, really. So.
92 00:10:00.160 ⇒ 00:10:00.830 Nicolas Sucari: Ray.
93 00:10:01.450 ⇒ 00:10:09.970 Uttam Kumaran: Can we? Also? I know we want I wanna I wanna make sure we could continue to to push on the pro versus consumer. So what like? What do we want to communicate
94 00:10:11.390 ⇒ 00:10:13.869 Uttam Kumaran: there, or like, what’s next?
95 00:10:14.928 ⇒ 00:10:20.409 Nicolas Sucari: So I think. Yeah, we were just trying to.
96 00:10:21.280 ⇒ 00:10:45.860 Nicolas Sucari: Last week. We were just trying to close up what we were doing with that logic that you were working on, and Jacob, too, trying to understand. Like, if that was accurate. And see if we can. Yeah, send like a closure message trying to understand, like, if we can actually segment that kind of consumers and create a flag or something for them with that rules. And when we have, like a new customer or something that.
97 00:10:45.870 ⇒ 00:10:46.890 Nicolas Sucari: And
98 00:10:47.210 ⇒ 00:10:51.730 Nicolas Sucari: like, yeah, that goes into that logic, we can flag them, too. Right? So it’s.
99 00:10:51.730 ⇒ 00:10:52.260 Uttam Kumaran: Yeah.
100 00:10:52.260 ⇒ 00:10:55.480 Nicolas Sucari: Segmenting the the customers into this new
101 00:10:55.800 ⇒ 00:10:57.629 Nicolas Sucari: category right.
102 00:10:57.630 ⇒ 00:10:58.440 Uttam Kumaran: Yeah.
103 00:10:58.760 ⇒ 00:11:01.402 Uttam Kumaran: So I think I think one is
104 00:11:05.630 ⇒ 00:11:07.910 Uttam Kumaran: again. This is somewhere where it’s like
105 00:11:09.040 ⇒ 00:11:13.850 Uttam Kumaran: the the problem that happened last meeting is like a Jacob was a little sick. But it’s like
106 00:11:13.970 ⇒ 00:11:24.941 Uttam Kumaran: this is the issue that’s gonna happen is if, like I’m involved. And I’m having a lot of. Input. And then Jacob’s kinda just listening. It’s gonna this is the. This is the issue he needs to.
107 00:11:25.230 ⇒ 00:11:25.920 Nicolas Sucari: Owned it.
108 00:11:26.720 ⇒ 00:11:27.569 Uttam Kumaran: Yeah, I.
109 00:11:27.570 ⇒ 00:11:28.899 Nicolas Sucari: I think, like.
110 00:11:29.270 ⇒ 00:11:31.029 Nicolas Sucari: how how do we like
111 00:11:31.450 ⇒ 00:11:38.000 Nicolas Sucari: finish this kind of analysis? And what are the next steps like we pre? We, we looked into the data. We
112 00:11:38.250 ⇒ 00:11:49.810 Nicolas Sucari: did our findings, we shared with them. We agreed on how we we need to like segment. The clients we need to show them all of that and try to like agree that
113 00:11:49.930 ⇒ 00:11:52.009 Nicolas Sucari: if there is a new customer, that
114 00:11:52.370 ⇒ 00:12:11.329 Nicolas Sucari: that yeah, that goes with all of those that th those logics. And it’s okay, like we need to flag them as a new segment. And we need to show that in real, for example, so that would be like our output. Right? Like our processes, we go, we do our findings. We understand the data we present to them. We agree on what
115 00:12:11.330 ⇒ 00:12:25.599 Nicolas Sucari: we want to do? On what logic and what is the segmentation? And then we show them like in a way, it could be real. It could be like that, or it could be something else like what we are doing with all of that work that we’ve been working on right for the past 2 weeks. For example.
116 00:12:26.610 ⇒ 00:12:27.050 Uttam Kumaran: Yeah, I see.
117 00:12:27.050 ⇒ 00:12:35.050 Nicolas Sucari: We need to show them the logic that we’re using, like the variables, like the 3 steps that we’re using for between the mail, the
118 00:12:35.130 ⇒ 00:12:41.779 Nicolas Sucari: self checkout information that we are having from the customers and something else. We need to
119 00:12:41.820 ⇒ 00:12:47.363 Nicolas Sucari: let them know what we are doing to segment the clients into customers or
120 00:12:48.080 ⇒ 00:12:55.590 Nicolas Sucari: or pros, and see if they agree on that. And if they agree on that, just create a rule that will. We have, like your customers. We can flag them right.
121 00:12:56.070 ⇒ 00:12:59.960 Uttam Kumaran: Yeah, the other. The other thing is like this document.
122 00:13:00.310 ⇒ 00:13:03.190 Uttam Kumaran: He needs to make very clear on like.
123 00:13:04.160 ⇒ 00:13:09.759 Uttam Kumaran: why is going on? If imagine your Dan or Ben. You open this. It’s not really clear like what’s going on. So
124 00:13:09.880 ⇒ 00:13:11.400 Uttam Kumaran: the again, the the
125 00:13:11.460 ⇒ 00:13:16.540 Uttam Kumaran: it’s like starts with the goal was like, we want to segment their customers in order for them to drive more revenue.
126 00:13:16.790 ⇒ 00:13:20.640 Uttam Kumaran: like just telling us that this is, it is not enough.
127 00:13:20.640 ⇒ 00:13:22.259 Nicolas Sucari: No, no, it’s not enough exactly.
128 00:13:22.260 ⇒ 00:13:23.290 Uttam Kumaran: Yeah, we need your sales.
129 00:13:23.290 ⇒ 00:13:30.119 Nicolas Sucari: It’s like the logic that is behind how we did it. And if they agree on that, how we are like keep using that.
130 00:13:30.120 ⇒ 00:13:30.730 Uttam Kumaran: Totally right.
131 00:13:30.730 ⇒ 00:13:31.320 Nicolas Sucari: So much.
132 00:13:31.610 ⇒ 00:13:38.159 Uttam Kumaran: The 1st thing is like, agree on the definitions for the segment. The second thing is, look at the data, and then the 3rd thing is, decide
133 00:13:38.560 ⇒ 00:13:40.849 Uttam Kumaran: what steps you wanna take to affect it
134 00:13:41.100 ⇒ 00:13:41.760 Uttam Kumaran: so.
135 00:13:41.760 ⇒ 00:13:42.410 Nicolas Sucari: Exactly. I.
136 00:13:42.410 ⇒ 00:13:45.849 Uttam Kumaran: I wanna have. I want us to do a meeting where we do that
137 00:13:45.880 ⇒ 00:13:52.179 Uttam Kumaran: from Jacob, and I think you can totally ask him, for this should be, this document needs to have
138 00:13:53.070 ⇒ 00:13:55.519 Uttam Kumaran: that logic clearly articulated.
139 00:13:55.960 ⇒ 00:13:58.929 Uttam Kumaran: And we’re going to pull this up in the meeting to basically walk through it
140 00:13:59.220 ⇒ 00:14:00.240 Uttam Kumaran: around
141 00:14:01.130 ⇒ 00:14:06.229 Uttam Kumaran: like I’m again, the the goal is going to be like they analysis team owns the analysis.
142 00:14:06.260 ⇒ 00:14:08.889 Uttam Kumaran: A team is gonna implement that. But
143 00:14:09.240 ⇒ 00:14:10.069 Uttam Kumaran: it’s like.
144 00:14:10.750 ⇒ 00:14:23.759 Uttam Kumaran: although I may know everything about it like it’s not enough for me to just like, come in and just talk through that. I want him to really be like, okay, they’re concerned about this. They’re concerned about this. Let’s drive towards closing that. I think we got better.
145 00:14:24.708 ⇒ 00:14:27.989 Uttam Kumaran: But cause he was sick. And I you know it was.
146 00:14:27.990 ⇒ 00:14:28.509 Nicolas Sucari: Yeah, yeah, yeah.
147 00:14:28.510 ⇒ 00:14:28.870 Uttam Kumaran: Internal.
148 00:14:28.870 ⇒ 00:14:46.030 Nicolas Sucari: Yeah. But yeah, I think that the 3 steps are are pretty clear. Like, first, st we need to show, like what we created on that logic and agree with them. That’s the segmentation logic that we want to use. Then show what we found with that logic, like the data
149 00:14:46.459 ⇒ 00:14:55.020 Nicolas Sucari: and number 3 is like what we do with that. Now, like, we agree that we’re gonna start flagging into these 2 new segments, the clients
150 00:14:55.384 ⇒ 00:14:59.950 Nicolas Sucari: and show that in real like, so that they can use that information later. Right?
151 00:15:01.790 ⇒ 00:15:06.650 Uttam Kumaran: Yeah, I’m gonna have them do the same thing. Here is basically, I’m gonna say, can you create a new
152 00:15:06.850 ⇒ 00:15:07.970 Uttam Kumaran: documentation.
153 00:15:07.970 ⇒ 00:15:11.500 Nicolas Sucari: I. I can create it, and we can share with him like link.
154 00:15:11.500 ⇒ 00:15:25.349 Uttam Kumaran: No, no, no, no! This is for the shipping set again. I want these guys to be in the mode of like creating the notion like, it’s not something we need to do. Basically, I’m going to say, can you create it? This is for the shipping thing I’m going to say, can you create a new documentation notion page
155 00:15:25.450 ⇒ 00:15:29.740 Uttam Kumaran: to hold our analysis for the new
156 00:15:30.100 ⇒ 00:15:32.499 Uttam Kumaran: shipping warehouse open?
157 00:15:33.950 ⇒ 00:15:34.680 Uttam Kumaran: Okay.
158 00:15:44.790 ⇒ 00:15:52.800 Nicolas Sucari: Yeah, because like, that is how we should like approach. Each of the different analyses that we are trying to
159 00:15:53.290 ⇒ 00:15:56.430 Nicolas Sucari: to do is like, create the page.
160 00:15:56.650 ⇒ 00:16:08.769 Nicolas Sucari: drop all of the information that we’re using all of the logic that we are creating. And what are the outputs? And then like link that to. If you’re, for example, delivering a real table or a new dynamic.
161 00:16:08.770 ⇒ 00:16:09.409 Uttam Kumaran: Yeah, and.
162 00:16:09.410 ⇒ 00:16:10.940 Nicolas Sucari: Like hundreds out there.
163 00:16:11.390 ⇒ 00:16:19.250 Uttam Kumaran: Exactly right, and that’s why like for each for each side, there’s some stuff on. For example, I know Jacob, isn’t that technical? And it’s clear he doesn’t wanna
164 00:16:19.260 ⇒ 00:16:20.690 Uttam Kumaran: he’s not comfortable
165 00:16:20.700 ⇒ 00:16:23.589 Uttam Kumaran: updating stuff and really is not comfortable doing stuff in Dvt.
166 00:16:23.750 ⇒ 00:16:26.739 Uttam Kumaran: But then this has to do. I’m not gonna compromise here
167 00:16:27.120 ⇒ 00:16:35.039 Uttam Kumaran: right? Same thing on the on the analytics engineering side. They’re like, Oh, I don’t want to do real right. I just sat with Brian and we figured it all out. So they’re gonna be able to do that.
168 00:16:35.180 ⇒ 00:16:40.880 Uttam Kumaran: So these are things I want to know where in the production line, who is responsible for what
169 00:16:41.180 ⇒ 00:16:44.209 Uttam Kumaran: and for Jacob. He needs to be responsible
170 00:16:44.450 ⇒ 00:16:49.889 Uttam Kumaran: for codifying everything into this notion, Doc. So it makes your life really easy. Things like meetings, really easy
171 00:16:49.940 ⇒ 00:16:54.670 Uttam Kumaran: and like just this is gonna just like, make everybody’s live like super duper easy.
172 00:16:54.750 ⇒ 00:16:56.399 Uttam Kumaran: Where like, if we open this.
173 00:16:56.760 ⇒ 00:17:03.579 Uttam Kumaran: this needs to have like everything about what we’re even doing about this, you know. Like, what is it even about? Why do we take this on.
174 00:17:03.710 ⇒ 00:17:07.291 Uttam Kumaran: you know, so like this will get better. But
175 00:17:09.109 ⇒ 00:17:19.379 Uttam Kumaran: It’s the thing like I I want those I want him to be responsible for, because it’s easy for us to do the back and forth and then write it. And again, like, it’s just gonna take more time
176 00:17:19.470 ⇒ 00:17:24.699 Uttam Kumaran: if we make it clear. The expectation is that this doc exists for all analysis, perfect.
177 00:17:25.250 ⇒ 00:17:26.959 Nicolas Sucari: Yeah, perfect. Great.
178 00:17:26.980 ⇒ 00:17:35.510 Nicolas Sucari: Yeah. And also, this will help us on each meeting. Like to show with the client to go through it. And yeah. It will make the the conversation easier.
179 00:17:35.510 ⇒ 00:17:44.319 Uttam Kumaran: Yeah. So, Nika, I think for every meeting push these guys push, push on, Jacob, to have this stuff prepared, and then some of the analysts will be. Some of the interns will be helping on this
180 00:17:44.936 ⇒ 00:17:49.049 Uttam Kumaran: like kind of the end state I want to get to is basically.
181 00:17:49.450 ⇒ 00:17:50.690 Uttam Kumaran: and this is just like.
182 00:17:50.950 ⇒ 00:17:55.799 Uttam Kumaran: not only is gonna make every meeting more effective. It’s just gonna save us. So much time is like
183 00:17:55.830 ⇒ 00:18:03.990 Uttam Kumaran: in Amazon. They do this in a couple of different companies. They do this. They basically come to the meeting before the meeting. They say this is the free. Read, just go, read everything.
184 00:18:03.990 ⇒ 00:18:04.450 Nicolas Sucari: Yeah.
185 00:18:04.450 ⇒ 00:18:08.899 Uttam Kumaran: Or when we start the meeting, we’re like, Hey, here’s everything. And then we talk about decisions
186 00:18:09.040 ⇒ 00:18:11.349 Uttam Kumaran: right? And so that that way, like
187 00:18:11.470 ⇒ 00:18:15.090 Uttam Kumaran: we come across so productive, we come across very prepared.
188 00:18:15.090 ⇒ 00:18:15.650 Nicolas Sucari: Yeah.
189 00:18:15.650 ⇒ 00:18:18.749 Uttam Kumaran: And nothing we’re worried about on the fly, right? Like
190 00:18:19.280 ⇒ 00:18:23.379 Uttam Kumaran: the improvisation you have to do in the meeting is is difficult, right? And so.
191 00:18:23.380 ⇒ 00:18:24.419 Nicolas Sucari: Yeah. Totally. Yeah.
192 00:18:24.420 ⇒ 00:18:25.900 Uttam Kumaran: And that’s in the gold standard.
193 00:18:26.430 ⇒ 00:18:50.394 Nicolas Sucari: I, I think, yeah, we’re we’re going that way. But we are still a little bit behind. I mean, we need to do like some work before the meeting. And right now we are doing like the work on the meeting, and we need to get like a little bit more ready before the meeting. So that we can like, actually talk about yeah, decisions and not dive into each of the different.
194 00:18:50.710 ⇒ 00:18:55.949 Uttam Kumaran: Because, especially for pool parts. Both of those guys are like kind of like everywhere. The moment we slip up.
195 00:18:55.950 ⇒ 00:18:56.630 Nicolas Sucari: Down.
196 00:18:56.630 ⇒ 00:18:57.290 Uttam Kumaran: They’re going to like.
197 00:18:57.290 ⇒ 00:19:09.029 Nicolas Sucari: Exactly. And if we, if we are diving into the data on that meeting, they probably they probably they won’t see anything of the data, but they already know what’s going on. So yeah, we can screw up there. So.
198 00:19:09.030 ⇒ 00:19:14.299 Uttam Kumaran: So our goal is like, match their knowledge and then be like, here’s what we know. Right? If we if we’re coming low.
199 00:19:14.860 ⇒ 00:19:15.330 Nicolas Sucari: Yeah.
200 00:19:15.330 ⇒ 00:19:19.339 Uttam Kumaran: Like, you guys need to go back right? And so it’s it’s a good challenge. But this is why also
201 00:19:20.100 ⇒ 00:19:28.110 Uttam Kumaran: why talking to him matters. Why talking to chuck matters? Because when we come to a meeting, we say, Hey, we actually talked to everybody involved. And we did the analysis. And we put this together?
202 00:19:28.710 ⇒ 00:19:36.360 Uttam Kumaran: Yeah. So at least we’re at your level, because we’ve now spent, you know. So but again, that actually didn’t take a much more, it actually didn’t take much more time.
203 00:19:36.760 ⇒ 00:19:47.529 Uttam Kumaran: It’s just the preparation. And I think really matters. Yeah, and it’s fine. We’re getting close. Right? Think about it. Where we went from, like just going to meetings blind, basically to now having this
204 00:19:47.670 ⇒ 00:19:49.040 Uttam Kumaran: to now
205 00:19:49.200 ⇒ 00:19:51.589 Uttam Kumaran: like this will start to work for us.
206 00:19:52.280 ⇒ 00:19:54.010 Nicolas Sucari: Process. Yeah. So it’s great.
207 00:19:54.010 ⇒ 00:19:56.139 Uttam Kumaran: Yeah, cause. Cause the nice thing is, think about it.
208 00:19:57.670 ⇒ 00:20:03.080 Uttam Kumaran: we’re gonna have multiple pieces of analysis in parallel similar to how we have multiple data engineering things.
209 00:20:03.130 ⇒ 00:20:08.309 Uttam Kumaran: And so I want to be able to have a process where, like Jacob can switch minds
210 00:20:08.470 ⇒ 00:20:15.699 Uttam Kumaran: or like people can switch minds and go into different things, and those can all happen instead. If we’re going one by one by one by one, it’s difficult.
211 00:20:15.700 ⇒ 00:20:16.280 Nicolas Sucari: Yeah.
212 00:20:16.570 ⇒ 00:20:23.259 Uttam Kumaran: Cause that at any moment we’re waiting on a follow up. We’re waiting on some analytics work, or we’re like having a meeting
213 00:20:23.270 ⇒ 00:20:26.680 Uttam Kumaran: right. And so that’s always gonna shuffle like this.
214 00:20:27.020 ⇒ 00:20:33.590 Uttam Kumaran: But like, think about it, every single piece of analysis has those 3 phases, and then we almost like wait to finish until we take the next one.
215 00:20:33.770 ⇒ 00:20:36.979 Uttam Kumaran: It’s gonna take us 2 months just to answer 2 things.
216 00:20:37.400 ⇒ 00:20:38.120 Nicolas Sucari: This is a real challenge.
217 00:20:38.120 ⇒ 00:20:41.470 Uttam Kumaran: This next month is we have shipping going on. And we have this going on.
218 00:20:41.640 ⇒ 00:20:45.910 Uttam Kumaran: The challenge was, gonna be like staggering. These basically.
219 00:20:46.520 ⇒ 00:20:47.719 Nicolas Sucari: Perfect. Yeah.
220 00:20:48.465 ⇒ 00:20:48.960 Nicolas Sucari: Rachel.
221 00:20:48.960 ⇒ 00:20:50.220 Uttam Kumaran: Okay, great, awesome
222 00:20:51.220 ⇒ 00:20:56.109 Uttam Kumaran: anything else. So the other thing is for this week we have the like weekly update email.
223 00:20:58.567 ⇒ 00:21:00.509 Uttam Kumaran: I think for this one.
224 00:21:00.830 ⇒ 00:21:06.649 Uttam Kumaran: you know. I I woke up this morning, and I was like, I wonder if we should also try and put together
225 00:21:07.170 ⇒ 00:21:10.479 Uttam Kumaran: the summary of issues completed as well
226 00:21:11.170 ⇒ 00:21:11.870 Uttam Kumaran: like you.
227 00:21:12.256 ⇒ 00:21:14.190 Nicolas Sucari: What I send on Friday
228 00:21:14.320 ⇒ 00:21:15.070 Nicolas Sucari: like to.
229 00:21:15.070 ⇒ 00:21:15.980 Uttam Kumaran: Yeah.
230 00:21:16.240 ⇒ 00:21:22.069 Uttam Kumaran: like in an additional section, basically looking at, in addition to those, here are all the issues we completed
231 00:21:22.510 ⇒ 00:21:23.550 Uttam Kumaran: the problem.
232 00:21:23.550 ⇒ 00:21:28.190 Nicolas Sucari: I I’m not sure like they are not gonna like click on them right.
233 00:21:28.510 ⇒ 00:21:29.700 Uttam Kumaran: Yeah, yeah, yeah, yeah.
234 00:21:30.360 ⇒ 00:21:32.370 Uttam Kumaran: It’s it’s just a show. And tell.
235 00:21:33.090 ⇒ 00:21:33.670 Nicolas Sucari: Okay.
236 00:21:34.080 ⇒ 00:21:40.770 Nicolas Sucari: okay, yeah. I mean, we can list them. We can add links. But if they click there and they don’t have access, they won’t be able to see anything.
237 00:21:40.770 ⇒ 00:21:44.430 Uttam Kumaran: No, no, I don’t. I don’t. Wanna. I don’t wanna have it clickable. I just either wanna have.
238 00:21:44.430 ⇒ 00:21:45.329 Nicolas Sucari: Okay. Just delete them.
239 00:21:45.330 ⇒ 00:21:46.500 Uttam Kumaran: Or yeah.
240 00:21:51.130 ⇒ 00:21:54.170 Uttam Kumaran: or have a list? Yeah? And let’s think about it. That’s my.
241 00:21:54.170 ⇒ 00:21:54.880 Nicolas Sucari: Correct.
242 00:21:55.740 ⇒ 00:21:58.859 Uttam Kumaran: That’s my idea, for the week is include
243 00:21:59.250 ⇒ 00:22:01.769 Uttam Kumaran: completed issues and
244 00:22:01.960 ⇒ 00:22:06.189 Uttam Kumaran: cause similar cause. Last week, for the 1st time we looked through and looked at what was done right.
245 00:22:06.190 ⇒ 00:22:07.580 Nicolas Sucari: Yeah, exactly.
246 00:22:07.850 ⇒ 00:22:08.745 Uttam Kumaran: So
247 00:22:09.640 ⇒ 00:22:12.544 Nicolas Sucari: Probably what we can do today is
248 00:22:13.537 ⇒ 00:22:19.730 Nicolas Sucari: Let’s see, I go to 4 parts. I go to done column. We can like archive
249 00:22:19.910 ⇒ 00:22:21.749 Nicolas Sucari: the old ones.
250 00:22:23.500 ⇒ 00:22:24.600 Nicolas Sucari: What do you think?
251 00:22:25.090 ⇒ 00:22:27.860 Nicolas Sucari: So that we like start the week clean.
252 00:22:28.210 ⇒ 00:22:33.270 Uttam Kumaran: Yes, yeah, let’s do that. Let’s do that right. Yeah, let’s feel free to just go through and do that right now. Yeah.
253 00:22:35.840 ⇒ 00:22:36.790 Nicolas Sucari: okay.
254 00:22:39.360 ⇒ 00:22:42.259 Nicolas Sucari: do, are you okay? If I start like
255 00:22:42.310 ⇒ 00:22:43.580 Nicolas Sucari: archiving stuff.
256 00:22:43.840 ⇒ 00:22:44.980 Nicolas Sucari: are you aware of those.
257 00:22:44.980 ⇒ 00:22:46.979 Uttam Kumaran: Any just archive anything that’s done.
258 00:22:51.690 ⇒ 00:22:53.730 Nicolas Sucari: Dbt, pipeline. Let’s see.
259 00:22:53.850 ⇒ 00:22:55.549 Nicolas Sucari: this is a pull request
260 00:22:56.010 ⇒ 00:22:56.990 Nicolas Sucari: done
261 00:22:57.250 ⇒ 00:22:59.069 Nicolas Sucari: merge account.
262 00:22:59.970 ⇒ 00:23:01.000 Nicolas Sucari: It’s
263 00:23:02.460 ⇒ 00:23:03.340 Nicolas Sucari: okay.
264 00:23:08.490 ⇒ 00:23:09.320 Nicolas Sucari: Okay.
265 00:23:20.130 ⇒ 00:23:24.479 Nicolas Sucari: And what do you wanna do with the won’t do column, do you wanna also
266 00:23:24.770 ⇒ 00:23:25.670 Nicolas Sucari: like.
267 00:23:26.120 ⇒ 00:23:28.320 Uttam Kumaran: Just archive. All that. Yeah.
268 00:23:30.420 ⇒ 00:23:36.869 Uttam Kumaran: Cause basically, it’s won’t do is like if we find out that, because otherwise, if it’s it’s a won’t do, but we’ll do it later. We push in the backlog.
269 00:23:37.250 ⇒ 00:23:38.150 Nicolas Sucari: Yeah, exactly.
270 00:23:38.150 ⇒ 00:23:41.039 Uttam Kumaran: Right? So and also some of these ideas
271 00:23:41.500 ⇒ 00:23:47.520 Uttam Kumaran: I’m not worried about losing, because there’s some of these stuff are the things that we’re always thinking about. So not too attached to anything.
272 00:23:47.870 ⇒ 00:23:51.730 Uttam Kumaran: The goal is just to make sure, like for everybody. It’s like this week you’re doing this.
273 00:23:51.950 ⇒ 00:23:53.621 Uttam Kumaran: Please get it done
274 00:23:54.410 ⇒ 00:23:56.362 Uttam Kumaran: talk to you. Wednesday.
275 00:24:36.560 ⇒ 00:24:39.080 Nicolas Sucari: This one. I’m gonna leave it there.
276 00:24:40.360 ⇒ 00:24:43.240 Nicolas Sucari: The return pro versus consumers.
277 00:24:43.800 ⇒ 00:24:46.330 Nicolas Sucari: I’m gonna leave it there. Bring direct mail
278 00:24:46.820 ⇒ 00:24:50.630 Nicolas Sucari: presentation, the wild follow up. I’m gonna argue that.
279 00:24:54.920 ⇒ 00:25:01.490 Nicolas Sucari: So I think we need to create. Yeah, I’m gonna talk to Jacob, create like some ticket or something, so that we can
280 00:25:01.680 ⇒ 00:25:07.973 Nicolas Sucari: track and work on that document so that we can close the pro versus comes analysis.
281 00:25:09.460 ⇒ 00:25:13.790 Uttam Kumaran: Maybe if you ping if you ping him before that, then we’re talking at one, anyway, so maybe he can have some information.
282 00:25:13.790 ⇒ 00:25:14.609 Nicolas Sucari: Oh, yeah.
283 00:25:15.160 ⇒ 00:25:22.149 Uttam Kumaran: I mean, yeah, whether? And then again, we, you know, after after we get through a couple of weeks of this, we’ll template everything. So it’s stuff. Okay.
284 00:25:22.150 ⇒ 00:25:23.580 Nicolas Sucari: Yeah, exactly.
285 00:25:26.800 ⇒ 00:25:31.049 Uttam Kumaran: Does a real. The real test will be when we get an intern to try one of these
286 00:25:32.460 ⇒ 00:25:35.410 Uttam Kumaran: cause they’re coming from like really like nothing, so it’ll be like
287 00:25:35.840 ⇒ 00:25:38.149 Uttam Kumaran: complete disaster, or it’ll work out.
288 00:25:38.804 ⇒ 00:25:41.420 Nicolas Sucari: Probably would be both.
289 00:25:41.980 ⇒ 00:25:44.062 Uttam Kumaran: Yeah, that’s that’s okay. I got
290 00:25:45.720 ⇒ 00:25:54.799 Nicolas Sucari: I know how this process goes. I mean, first, st when someone starts doing something that’s not used to, it finds a lot of stuff, and we can start improving from there. Yeah.
291 00:25:55.400 ⇒ 00:25:56.010 Uttam Kumaran: Yeah.
292 00:25:56.970 ⇒ 00:25:57.879 Nicolas Sucari: So that’s fine.
293 00:26:00.400 ⇒ 00:26:05.460 Nicolas Sucari: Okay, I already archive all done stuff just left some there.
294 00:26:06.010 ⇒ 00:26:08.610 Nicolas Sucari: But I’m gonna keep archiving the 1, 2.
295 00:26:26.340 ⇒ 00:26:33.009 Uttam Kumaran: And then also, I think, for Stella. It may be nice for you to also send a weekly update this week to Stella.
296 00:26:33.150 ⇒ 00:26:34.569 Uttam Kumaran: and we get the habit.
297 00:26:35.850 ⇒ 00:26:36.570 Nicolas Sucari: Okay.
298 00:26:36.930 ⇒ 00:26:37.720 Nicolas Sucari: do you.
299 00:26:37.720 ⇒ 00:26:39.580 Uttam Kumaran: A weekly slack update, but.
300 00:26:39.580 ⇒ 00:26:41.750 Nicolas Sucari: That that’s only for
301 00:26:42.860 ⇒ 00:26:43.730 Nicolas Sucari: score.
302 00:26:43.730 ⇒ 00:26:45.139 Uttam Kumaran: It’s just for Robert.
303 00:26:45.450 ⇒ 00:26:45.910 Nicolas Sucari: Yeah.
304 00:26:45.910 ⇒ 00:26:48.780 Uttam Kumaran: The one thing is, maybe we can even ask Robert
305 00:26:49.010 ⇒ 00:26:52.799 Uttam Kumaran: if we want to send that to the other client as well, or if he wants to forward it to them.
306 00:26:53.830 ⇒ 00:26:56.010 Uttam Kumaran: I’m just have a feeling that like
307 00:26:56.720 ⇒ 00:27:01.579 Uttam Kumaran: like we may need to circumvent him for some communication. So I want to see? Like what happens.
308 00:27:01.890 ⇒ 00:27:03.160 Uttam Kumaran: Yeah, good.
309 00:27:04.170 ⇒ 00:27:05.869 Uttam Kumaran: I’ll just put some notes in here.
310 00:27:25.410 ⇒ 00:27:26.070 Nicolas Sucari: Affect.
311 00:27:27.030 ⇒ 00:27:27.820 Nicolas Sucari: Okay.
312 00:27:30.390 ⇒ 00:27:35.360 Uttam Kumaran: Okay, anything else we’re like missing for this week, I mean, let me look at my calendar. So I
313 00:27:42.980 ⇒ 00:27:44.990 Uttam Kumaran: think this is the big stuff.
314 00:27:49.350 ⇒ 00:27:51.540 Uttam Kumaran: anything else that you think we’re
315 00:27:53.050 ⇒ 00:27:54.849 Uttam Kumaran: we wanna try to do.
316 00:28:02.050 ⇒ 00:28:07.660 Uttam Kumaran: Okay? If not, I wanna I wanna walk you through some sales stuff just cause I spent like
317 00:28:08.530 ⇒ 00:28:12.040 Uttam Kumaran: I spent yesterday kind of thinking through stuff and like
318 00:28:12.150 ⇒ 00:28:15.930 Uttam Kumaran: it’s been a lot of downtime this weekend, just like thinking through how I want to do this. So
319 00:28:16.290 ⇒ 00:28:17.264 Uttam Kumaran: basically,
320 00:28:19.150 ⇒ 00:28:21.165 Uttam Kumaran: basically I. So I
321 00:28:24.460 ⇒ 00:28:29.203 Uttam Kumaran: a few months ago I worked with a friend of mine who got recommended
322 00:28:29.650 ⇒ 00:28:33.649 Uttam Kumaran: same as Nick Trimmer. He he works as a content.
323 00:28:35.070 ⇒ 00:28:42.879 Uttam Kumaran: basically, he works for a content agency like a content planning and marketing agency, and he will help me work through basically
324 00:28:43.010 ⇒ 00:28:43.790 Uttam Kumaran: like
325 00:28:44.330 ⇒ 00:28:45.860 Uttam Kumaran: how to do
326 00:28:46.000 ⇒ 00:28:52.750 Uttam Kumaran: like marketing with case studies, blog post and use Linkedin as a base main distribution point.
327 00:28:53.130 ⇒ 00:28:55.990 Uttam Kumaran: The big thing that he said was to think about
328 00:28:56.110 ⇒ 00:29:01.760 Uttam Kumaran: a a timeline when you want to do a launch, and it’s actually nice, because I haven’t actually, officially like
329 00:29:02.020 ⇒ 00:29:05.000 Uttam Kumaran: done anything related to Brain Forge on the marketing side.
330 00:29:05.647 ⇒ 00:29:08.780 Uttam Kumaran: So I’m going. My goal is to
331 00:29:09.080 ⇒ 00:29:12.400 Uttam Kumaran: for now keep the 9th as like the launch date
332 00:29:13.000 ⇒ 00:29:14.890 Uttam Kumaran: and the launch meaning
333 00:29:14.940 ⇒ 00:29:21.379 Uttam Kumaran: launch brain forge for business, and then basically have a big day where we just like try to blow up the brand.
334 00:29:22.080 ⇒ 00:29:26.750 Nicolas Sucari: Okay, the 9 9, you say September, or it’s June 9.th
335 00:29:27.198 ⇒ 00:29:30.779 Uttam Kumaran: June, 9.th Yeah, yeah, yeah. Yeah. Good on. Good. Yeah. Good good idea. July 9.th
336 00:29:31.160 ⇒ 00:29:33.579 Nicolas Sucari: July. Yeah, that’s what I was thinking, yeah, because.
337 00:29:33.580 ⇒ 00:29:35.039 Uttam Kumaran: I know the Monday format.
338 00:29:35.370 ⇒ 00:29:35.699 Nicolas Sucari: Is.
339 00:29:36.050 ⇒ 00:29:36.370 Uttam Kumaran: No, no.
340 00:29:36.370 ⇒ 00:29:37.759 Nicolas Sucari: No, no, it’s fine, it’s fine!
341 00:29:37.760 ⇒ 00:29:39.350 Uttam Kumaran: Yeah, September’s too late.
342 00:29:39.620 ⇒ 00:29:40.304 Uttam Kumaran: Yeah.
343 00:29:41.680 ⇒ 00:29:47.539 Uttam Kumaran: mainly because July 4th is a holiday here. So I want to do that the Tuesday after. And also.
344 00:29:47.540 ⇒ 00:29:47.920 Nicolas Sucari: Perfect.
345 00:29:47.920 ⇒ 00:29:51.250 Uttam Kumaran: On Linkedin Tuesday, Wednesday is like the best date. Typically.
346 00:29:51.650 ⇒ 00:29:54.310 Uttam Kumaran: okay. So the big. So the big things is like.
347 00:29:57.820 ⇒ 00:30:01.449 Uttam Kumaran: he’s like, you need to have a ton of case studies and documents ready.
348 00:30:02.010 ⇒ 00:30:07.599 Uttam Kumaran: I’m now spending an hour every day, and this is where I actually might ask for your help.
349 00:30:07.730 ⇒ 00:30:13.239 Uttam Kumaran: It’s I’m spending like an hour a day, basically like commenting and like sending something on Linkedin.
350 00:30:14.138 ⇒ 00:30:32.380 Uttam Kumaran: I think like I could ask some people on engineering side, but I think it’s like too much for them. I think maybe it’s me and you and maybe me and you do it every other day, and but I’m now spending an hour a day, basically like liking, connecting with people commenting. And basically the way it works is like
351 00:30:32.470 ⇒ 00:30:34.206 Uttam Kumaran: it’s kind of considered.
352 00:30:35.480 ⇒ 00:30:37.689 Uttam Kumaran: I’ll show you like how to what’s the
353 00:30:39.110 ⇒ 00:30:40.070 Uttam Kumaran: but the
354 00:30:40.790 ⇒ 00:30:42.010 Uttam Kumaran: the thing is.
355 00:30:44.780 ⇒ 00:30:45.750 Uttam Kumaran: I am.
356 00:30:50.526 ⇒ 00:30:52.100 Uttam Kumaran: Hold on.
357 00:31:02.720 ⇒ 00:31:05.109 Nicolas Sucari: You’re freezing a bit. Okay, there we go.
358 00:31:07.990 ⇒ 00:31:10.349 Uttam Kumaran: Sorry. It’s just like, yes, let me use the log.
359 00:31:11.410 ⇒ 00:31:12.860 Uttam Kumaran: Where is this?
360 00:31:23.910 ⇒ 00:31:25.050 Uttam Kumaran: No?
361 00:31:43.970 ⇒ 00:31:47.040 Uttam Kumaran: So this is kind of like what we’re gonna start with which is just like.
362 00:31:47.040 ⇒ 00:31:47.810 Nicolas Sucari: Bay.
363 00:31:48.480 ⇒ 00:31:53.299 Uttam Kumaran: We’re. Gonna I’m gonna start posting things like just like normal Linkedin, content of everything.
364 00:31:53.370 ⇒ 00:31:58.060 Uttam Kumaran: But the way that it starts is like, basically start
365 00:31:59.380 ⇒ 00:32:04.810 Uttam Kumaran: like warming up twitter or linked or linkedin, basically like you kind of post the algorithm.
366 00:32:04.810 ⇒ 00:32:05.190 Nicolas Sucari: Yeah.
367 00:32:05.190 ⇒ 00:32:13.179 Uttam Kumaran: You’re like a daily active user, and it starts to boost you. Already. I have like a bunch of followers, and like my post, will get like couple of 100 views. So
368 00:32:13.210 ⇒ 00:32:15.810 Uttam Kumaran: I’m gonna start basically monitoring that.
369 00:32:15.900 ⇒ 00:32:18.175 Uttam Kumaran: And so that’s what I’m gonna do.
370 00:32:18.620 ⇒ 00:32:21.239 Uttam Kumaran: that’s what I’m gonna be doing for
371 00:32:21.800 ⇒ 00:32:23.640 Uttam Kumaran: alright. Now, let’s just
372 00:32:24.250 ⇒ 00:32:28.399 Uttam Kumaran: logging a little bit. That’s what I’m gonna be doing for the next like week.
373 00:32:28.640 ⇒ 00:32:30.859 Uttam Kumaran: basically is like I’m gonna be.
374 00:32:30.910 ⇒ 00:32:37.150 Uttam Kumaran: I’m gonna be like slowly, it’s this. So requain yourself with Linkedin. Begin posting a regular basis 7 days a week.
375 00:32:37.270 ⇒ 00:32:39.320 Uttam Kumaran: just like posting something.
376 00:32:39.660 ⇒ 00:32:43.990 Uttam Kumaran: This is somewhere where I wanted to get your first.st I wanted to start with like, what’s your
377 00:32:44.130 ⇒ 00:32:52.460 Uttam Kumaran: idea on? Maybe like doing that together, or like, basically like tag teaming that and like maybe spending 30 min a day just like
378 00:32:52.570 ⇒ 00:32:55.509 Uttam Kumaran: posting one thing or liking some stuff. Okay.
379 00:32:55.510 ⇒ 00:32:56.660 Nicolas Sucari: I’m fine. Yeah.
380 00:32:57.940 ⇒ 00:33:03.292 Uttam Kumaran: Awesome. What I what I’m gonna do the day of the launch day is basically, I’m thinking we
381 00:33:03.700 ⇒ 00:33:06.009 Uttam Kumaran: everybody on the team that’s full time.
382 00:33:06.060 ⇒ 00:33:09.419 Uttam Kumaran: Or that end post. It’s basically gonna also pop something to post.
383 00:33:09.480 ⇒ 00:33:15.060 Uttam Kumaran: They’re gonna also repost my thing. And and I’m also about, I’m gonna get like, probably like 50
384 00:33:15.690 ⇒ 00:33:17.800 Uttam Kumaran: people or so like friends
385 00:33:18.070 ⇒ 00:33:20.889 Uttam Kumaran: verbally to basically say, like, Hey, we’re gonna launch.
386 00:33:21.330 ⇒ 00:33:21.840 Uttam Kumaran: I need.
387 00:33:21.840 ⇒ 00:33:23.850 Nicolas Sucari: Yeah. Call. The signal business. Yeah.
388 00:33:24.170 ⇒ 00:33:29.899 Uttam Kumaran: Yeah, like, I have a bunch of people on Linkedin that are like big people. So I’m basically gonna get them to just boost us.
389 00:33:30.575 ⇒ 00:33:35.749 Uttam Kumaran: basically, kind of, I try to do it like a product on launch, basically where it’s just like we go, we just.
390 00:33:35.750 ⇒ 00:33:36.310 Nicolas Sucari: Yeah, perfect.
391 00:33:36.310 ⇒ 00:33:39.449 Uttam Kumaran: This thing go super big, that’s gonna be on the 9.th
392 00:33:39.530 ⇒ 00:33:42.120 Uttam Kumaran: But until then the main goals are like
393 00:33:42.160 ⇒ 00:33:44.610 Uttam Kumaran: case studies. We’re warming things up.
394 00:33:44.750 ⇒ 00:33:47.479 Uttam Kumaran: and then the site is ready for bookings.
395 00:33:47.510 ⇒ 00:33:48.860 Uttam Kumaran: It’s very simple.
396 00:33:50.490 ⇒ 00:33:56.170 Uttam Kumaran: and again, this is kind of pre-launch. So we’ll make sure we have like case studies, we kind of like
397 00:33:56.390 ⇒ 00:34:02.139 Uttam Kumaran: start having like a little bit of a newsletter thing. So this is what I’m spending all week on, basically like making sure, this is all set up.
398 00:34:02.270 ⇒ 00:34:07.290 Uttam Kumaran: What this really looks like is like, I’m gonna go today. I’m gonna spend some time on like, how do we get?
399 00:34:07.380 ⇒ 00:34:12.080 Uttam Kumaran: How do we get stuff into the web flow? So I’m I would. May need some of your help on like how to
400 00:34:12.340 ⇒ 00:34:20.899 Uttam Kumaran: like, just use web flow pretty simply, but we have those. We have those pages already, and I just think I need to paste the text in and publish and see how it works.
401 00:34:21.800 ⇒ 00:34:22.420 Nicolas Sucari: Okay.
402 00:34:22.980 ⇒ 00:34:30.239 Nicolas Sucari: do you have, like, a a dev environment of the site, or something like that connected to a web flow or no?
403 00:34:31.207 ⇒ 00:34:34.379 Uttam Kumaran: No, but I don’t know how to even do that.
404 00:34:35.620 ⇒ 00:34:42.710 Nicolas Sucari: Okay, don’t worry. No, just to try. Probably there should be like a different environment of workflow, too. But I don’t know how that works on workflow.
405 00:34:44.389 ⇒ 00:34:44.989 Uttam Kumaran: Okay.
406 00:34:45.810 ⇒ 00:34:51.269 Nicolas Sucari: Don’t worry. I think we can try the workflow. I I use bunch of Cms
407 00:34:52.969 ⇒ 00:34:53.980 Nicolas Sucari: So, yeah.
408 00:34:54.380 ⇒ 00:35:00.216 Uttam Kumaran: Well, no, so you can create it. But then it it’ll be. It’ll be in a non published state, basically. So you can preview everything.
409 00:35:00.914 ⇒ 00:35:02.619 Nicolas Sucari: You can preview everything. Okay. Perfect.
410 00:35:03.010 ⇒ 00:35:03.710 Uttam Kumaran: Yeah.
411 00:35:04.632 ⇒ 00:35:06.230 Uttam Kumaran: so like, basically
412 00:35:08.930 ⇒ 00:35:09.580 Nicolas Sucari: Do do you?
413 00:35:09.580 ⇒ 00:35:10.630 Uttam Kumaran: Yeah, like, I showed you all.
414 00:35:10.630 ⇒ 00:35:13.020 Nicolas Sucari: Stuff. Yeah. But do you like.
415 00:35:13.020 ⇒ 00:35:13.490 Uttam Kumaran: Yes.
416 00:35:13.490 ⇒ 00:35:16.129 Nicolas Sucari: Like a baglog of stuff that you want to do with the website.
417 00:35:17.140 ⇒ 00:35:20.149 Uttam Kumaran: Yes. So we have all this content is gonna go up.
418 00:35:20.560 ⇒ 00:35:21.960 Uttam Kumaran: Okay. And basically
419 00:35:22.440 ⇒ 00:35:26.060 Uttam Kumaran: all this, we have the content ready, the pages new Cdi created.
420 00:35:26.530 ⇒ 00:35:32.239 Uttam Kumaran: So we’re gonna have, we’re gonna have backlog on like 2 different sides. We’re gonna have a Linkedin backlog
421 00:35:32.290 ⇒ 00:35:36.719 Uttam Kumaran: of content that’s ready to go out to Linkedin, basically on a posting schedule.
422 00:35:36.940 ⇒ 00:35:40.840 Uttam Kumaran: So that way, like, if there’s bigger posts like there’ll be stuff where I’m commenting. But
423 00:35:41.030 ⇒ 00:35:47.150 Uttam Kumaran: I’m gonna try to think about like once a week. We have, like actual, like a post twice a week, 3 times a week leading up to there
424 00:35:47.410 ⇒ 00:35:50.350 Uttam Kumaran: that I’m gonna have totally mapped out.
425 00:35:50.510 ⇒ 00:35:53.490 Uttam Kumaran: Then there’s going to be this stuff that goes in the site.
426 00:35:55.010 ⇒ 00:35:57.410 Uttam Kumaran: And then, ideally, we have
427 00:35:57.610 ⇒ 00:36:03.169 Uttam Kumaran: in like 3 weeks from now or 2 and a half weeks, or whatever we have all this stuff on this like ideally, by this week.
428 00:36:03.410 ⇒ 00:36:05.749 Uttam Kumaran: I want us to basically have
429 00:36:05.780 ⇒ 00:36:08.629 Uttam Kumaran: the baseline of materials on the site. Dot.
430 00:36:09.090 ⇒ 00:36:09.610 Uttam Kumaran: Okay?
431 00:36:10.340 ⇒ 00:36:17.049 Uttam Kumaran: so that’s my goal. And I don’t. I think that’s going to be accomplishable again like, that’s what I’m just hoping for this time for.
432 00:36:17.090 ⇒ 00:36:18.130 Uttam Kumaran: and then
433 00:36:18.280 ⇒ 00:36:30.899 Uttam Kumaran: any any other, any other materials we want to get from other teammates or stuff like that I’ll try to get. But at least we’re covered the baseline this week. Then it’ll mainly be like starting to post on Linkedin and Twitter that will plan some posts.
434 00:36:31.490 ⇒ 00:36:31.960 Nicolas Sucari: Yeah.
435 00:36:32.440 ⇒ 00:36:33.400 Uttam Kumaran: And then
436 00:36:33.420 ⇒ 00:36:37.550 Uttam Kumaran: kind of like the week before I’ll call everybody and make sure that we’re good to go.
437 00:36:38.390 ⇒ 00:36:39.570 Nicolas Sucari: Perfect. Yeah.
438 00:36:39.700 ⇒ 00:36:43.109 Nicolas Sucari: do you want? Because I can start like
439 00:36:43.479 ⇒ 00:36:48.369 Nicolas Sucari: interacting with your posts or stuff on Linkedin. But I need to change my.
440 00:36:48.530 ⇒ 00:36:55.530 Uttam Kumaran: Yeah, feel, feel feel free to change everything. That’s totally fine, cause we’ll end up doing a larger post. Anyways, I know, I said differently.
441 00:36:55.530 ⇒ 00:36:56.460 Nicolas Sucari: Yeah, I know.
442 00:36:56.710 ⇒ 00:36:59.474 Uttam Kumaran: That way. Both of us can start interacting.
443 00:37:00.310 ⇒ 00:37:05.560 Uttam Kumaran: like. And then, yeah, if you change your logo to brain forage, you could change your stuff. And then
444 00:37:06.415 ⇒ 00:37:10.800 Uttam Kumaran: I just followed all the data people and things like that. But
445 00:37:12.320 ⇒ 00:37:13.470 Nicolas Sucari: I’m starting to guess, but.
446 00:37:13.470 ⇒ 00:37:13.869 Uttam Kumaran: In the morning.
447 00:37:13.870 ⇒ 00:37:14.730 Nicolas Sucari: Hello.
448 00:37:15.130 ⇒ 00:37:23.480 Nicolas Sucari: I, I started to follow also, yeah, some of our tools that we use those pages kind of that stuff, too, so that we can get more into
449 00:37:23.900 ⇒ 00:37:25.769 Nicolas Sucari: some involvement with them, but.
450 00:37:26.520 ⇒ 00:37:28.102 Uttam Kumaran: Like, for example,
451 00:37:28.870 ⇒ 00:37:30.689 Uttam Kumaran: I posted this yesterday
452 00:37:32.590 ⇒ 00:37:39.479 Uttam Kumaran: that just about real cause. They posted something and they reposted it. And then I got some like. So I’m thinking about trying to do one or 2 of these a week
453 00:37:39.820 ⇒ 00:37:40.530 Uttam Kumaran: to start.
454 00:37:40.530 ⇒ 00:37:41.140 Nicolas Sucari: Tackle.
455 00:37:41.650 ⇒ 00:37:43.560 Uttam Kumaran: Cause this. I just ripped. I just like
456 00:37:43.620 ⇒ 00:37:48.380 Uttam Kumaran: ripped it. But I’m also commenting on other people’s pages and stuff like that. So
457 00:37:48.400 ⇒ 00:37:54.420 Uttam Kumaran: I’m trying to spend an hour a day, I think, feel free to do it on whatever cadence.
458 00:37:54.650 ⇒ 00:37:58.239 Uttam Kumaran: The biggest thing that everybody’s telling me is like consistency.
459 00:38:00.070 ⇒ 00:38:06.489 Nicolas Sucari: Yeah, yeah, I know, if you are consistent, like the algorithm on Linkedin, like helps you a lot. And yeah.
460 00:38:06.650 ⇒ 00:38:10.799 Nicolas Sucari: I, I know, like, I have lots of friends and duties.
461 00:38:13.630 ⇒ 00:38:17.980 Nicolas Sucari: but yeah, sure, obviously, you obviously, we need to start interacting and get.
462 00:38:17.980 ⇒ 00:38:21.139 Uttam Kumaran: It’s everything key on set. Basically, it’s everything key on set. And then
463 00:38:21.180 ⇒ 00:38:23.330 Uttam Kumaran: everything that’s in the strategy document.
464 00:38:23.360 ⇒ 00:38:28.035 Uttam Kumaran: It actually might be helpful. Whenever you have some downtime today, take a look at these like
465 00:38:28.950 ⇒ 00:38:31.830 Uttam Kumaran: you go to this like content Bible
466 00:38:32.230 ⇒ 00:38:33.250 Uttam Kumaran: folder
467 00:38:33.440 ⇒ 00:38:35.540 Uttam Kumaran: or browsers freaking out.
468 00:38:35.610 ⇒ 00:38:38.489 Uttam Kumaran: But you you’ll see these 3. This is like all really
469 00:38:39.040 ⇒ 00:38:41.930 Uttam Kumaran: interesting reads that strategy so.
470 00:38:42.870 ⇒ 00:38:47.340 Nicolas Sucari: Okay, content Bible and some partnerships. Let me see if I can access that.
471 00:38:52.740 ⇒ 00:38:54.370 Nicolas Sucari: Okay, perfect. Yeah.
472 00:38:57.650 ⇒ 00:39:01.319 Uttam Kumaran: Okay, cool. So yeah, hopefully. I think tomorrow I should have some more context.
473 00:39:03.656 ⇒ 00:39:07.339 Nicolas Sucari: Do you have the access for web flow on one password.
474 00:39:09.490 ⇒ 00:39:12.530 Uttam Kumaran: Let me see. Maybe I’ll I’ll add you. I don’t know.
475 00:39:12.530 ⇒ 00:39:15.370 Nicolas Sucari: i i i didn’t check it. But let me see.
476 00:39:15.370 ⇒ 00:39:17.180 Uttam Kumaran: Let me add, you hold on one second.
477 00:39:19.580 ⇒ 00:39:22.530 Nicolas Sucari: No, I can’t find it. Here, let’s see.
478 00:39:40.910 ⇒ 00:39:42.849 Nicolas Sucari: I already did the key pair out
479 00:39:43.370 ⇒ 00:39:45.150 Nicolas Sucari: from the dogs. It worked.
480 00:39:45.150 ⇒ 00:39:46.920 Uttam Kumaran: Oh, nice. Okay. Cool.
481 00:39:47.285 ⇒ 00:39:47.649 Nicolas Sucari: Yeah.
482 00:39:50.174 ⇒ 00:39:52.269 Uttam Kumaran: Here. Yeah, I don’t.
483 00:39:52.290 ⇒ 00:39:55.409 Uttam Kumaran: I feel like, let’s see how much cost.
484 00:39:56.790 ⇒ 00:39:59.430 Nicolas Sucari: Don’t worry, don’t add me if you don’t want thanks.
485 00:39:59.430 ⇒ 00:40:00.899 Uttam Kumaran: Well, no, no, no, I mean.
486 00:40:03.450 ⇒ 00:40:05.138 Uttam Kumaran: okay. I’m gonna just
487 00:40:05.950 ⇒ 00:40:07.639 Uttam Kumaran: let me see if I have it here.
488 00:40:08.010 ⇒ 00:40:10.530 Uttam Kumaran: And then I’m gonna put in. I’m gonna put in the shared things.
489 00:40:11.380 ⇒ 00:40:12.150 Nicolas Sucari: Yeah, Riff.
490 00:40:34.660 ⇒ 00:40:39.860 Nicolas Sucari: so do you know about arc it uses like the chrome extensions right?
491 00:40:41.030 ⇒ 00:40:44.419 Uttam Kumaran: It’s a yeah, it’s based on chromium, which is like an open source.
492 00:40:44.980 ⇒ 00:40:45.810 Uttam Kumaran: Yeah.
493 00:40:47.720 ⇒ 00:40:50.720 Uttam Kumaran: yeah, it’s just it’s just like the open source version of chrome.
494 00:40:51.010 ⇒ 00:40:55.279 Uttam Kumaran: That’s why it’s like, has like a lot of reverse compatibility with chrome, which makes it really nice.
495 00:40:59.400 ⇒ 00:41:03.665 Uttam Kumaran: And that’s why I started using notion. Because I’m I’m running a macbook air.
496 00:41:03.970 ⇒ 00:41:04.290 Nicolas Sucari: Oh!
497 00:41:04.290 ⇒ 00:41:06.899 Uttam Kumaran: Great later this year. But my computer just gets slow
498 00:41:07.310 ⇒ 00:41:08.040 Uttam Kumaran: off.
499 00:41:08.890 ⇒ 00:41:13.679 Nicolas Sucari: I don’t think if yeah, if you’re doing a bunch of engineering stuff you should need like
500 00:41:13.800 ⇒ 00:41:15.690 Nicolas Sucari: a pro or something like that.
501 00:41:16.340 ⇒ 00:41:17.340 Nicolas Sucari: Pro, yeah.
502 00:41:17.965 ⇒ 00:41:20.800 Nicolas Sucari: I have a pro. We made it this far.
503 00:41:21.380 ⇒ 00:41:22.590 Nicolas Sucari: Yeah, yeah, I know.
504 00:41:22.590 ⇒ 00:41:23.839 Uttam Kumaran: Oh, okay, okay.
505 00:41:26.563 ⇒ 00:41:28.670 Uttam Kumaran: I don’t let me see if I can
506 00:41:29.660 ⇒ 00:41:30.700 Uttam Kumaran: move this.
507 00:41:47.530 ⇒ 00:41:49.804 Uttam Kumaran: Oh, it signs it with my Google.
508 00:41:51.820 ⇒ 00:41:53.440 Uttam Kumaran: here, let’s see?
509 00:43:48.180 ⇒ 00:43:50.139 Uttam Kumaran: Okay. New list to.
510 00:43:55.687 ⇒ 00:43:58.119 Nicolas Sucari: Don’t worry. We can do this later.
511 00:43:58.580 ⇒ 00:44:02.903 Uttam Kumaran: No, no, no, I got it. It’s done so if you go to shared vault in one password, you should see.
512 00:44:06.070 ⇒ 00:44:07.359 Nicolas Sucari: Yeah. Web flow.
513 00:44:09.130 ⇒ 00:44:11.300 Nicolas Sucari: beta signs. Same.
514 00:44:11.300 ⇒ 00:44:13.489 Uttam Kumaran: So there’s there’s also a password there.
515 00:44:14.250 ⇒ 00:44:16.220 Nicolas Sucari: Yeah, I can see it perfect.
516 00:44:20.347 ⇒ 00:44:22.919 Nicolas Sucari: Okay, 5 year old. Let me see.
517 00:44:24.580 ⇒ 00:44:28.450 Nicolas Sucari: it’s with your with your email.
518 00:44:28.450 ⇒ 00:44:28.910 Uttam Kumaran: Amount, with.
519 00:44:29.340 ⇒ 00:44:29.860 Uttam Kumaran: Yeah.
520 00:44:29.860 ⇒ 00:44:31.620 Nicolas Sucari: Brain forge
521 00:44:32.880 ⇒ 00:44:34.019 Nicolas Sucari: the I
522 00:44:39.070 ⇒ 00:44:40.100 Nicolas Sucari: yeah, I mean.
523 00:44:42.070 ⇒ 00:44:43.040 Uttam Kumaran: Nice. Okay.
524 00:44:50.760 ⇒ 00:44:55.830 Nicolas Sucari: Okay, I’ll start taking a look. Is Jared working with something on workflow or.
525 00:44:56.520 ⇒ 00:44:57.170 Uttam Kumaran: No
526 00:44:57.820 ⇒ 00:44:58.330 Nicolas Sucari: Okay.
527 00:44:58.330 ⇒ 00:45:02.520 Uttam Kumaran: He’s so I mean, yeah, I think we’re gonna have to. I wanna do
528 00:45:02.980 ⇒ 00:45:06.080 Uttam Kumaran: basically like, how do I want to figure out how to do one.
529 00:45:06.400 ⇒ 00:45:09.309 Uttam Kumaran: and then basically teach him how to do it.
530 00:45:10.070 ⇒ 00:45:12.169 Uttam Kumaran: So I’m gonna be working on that today.
531 00:45:14.460 ⇒ 00:45:15.190 Nicolas Sucari: Perfect.
532 00:45:18.300 ⇒ 00:45:19.070 Nicolas Sucari: Okay?
533 00:45:20.993 ⇒ 00:45:23.360 Nicolas Sucari: Let me see. Okay.
534 00:45:26.310 ⇒ 00:45:29.280 Nicolas Sucari: Pages. Okay. Blog.
535 00:45:29.890 ⇒ 00:45:33.799 Nicolas Sucari: perfect. Yeah, are you? You? You use some templates or something for this.
536 00:45:34.955 ⇒ 00:45:37.179 Uttam Kumaran: No, I we got the whole thing designed.
537 00:45:38.150 ⇒ 00:45:38.950 Nicolas Sucari: Okay. Okay.
538 00:45:39.180 ⇒ 00:45:44.070 Uttam Kumaran: The whole. So the whole thing is like custom, design, and then I have a web flow, friend, that does web flow, work.
539 00:45:44.320 ⇒ 00:45:52.020 Uttam Kumaran: So if we have any questions from him we can ask him I don’t know much about. I mean, I assume we can use Chatgan so to edit code, but.
540 00:45:52.570 ⇒ 00:45:53.360 Nicolas Sucari: Yeah, okay.
541 00:45:53.520 ⇒ 00:45:59.899 Uttam Kumaran: It’s I don’t know but again, like my. So my friend is a designer. Ivana. So design anything.
542 00:45:59.900 ⇒ 00:46:00.500 Nicolas Sucari: Yeah, yeah.
543 00:46:00.500 ⇒ 00:46:05.590 Uttam Kumaran: Basically. So we won’t want any changes. We can run it through her. But I think, for now it’s okay.
544 00:46:06.370 ⇒ 00:46:18.139 Nicolas Sucari: No, no, that’s perfect. I mean, she she hands out the figma file. I think I have access to that. And then, yeah, probably for the case studies and that stuff. I don’t know if she designed that also, or.
545 00:46:18.140 ⇒ 00:46:20.290 Uttam Kumaran: It’s all designed. Yeah, okay, perfect.
546 00:46:20.820 ⇒ 00:46:21.450 Uttam Kumaran: Okay?
547 00:46:21.450 ⇒ 00:46:26.160 Nicolas Sucari: Okay, I’m gonna start taking a look. I’m not gonna create anything yet. But.
548 00:46:26.160 ⇒ 00:46:27.410 Uttam Kumaran: Whatever yeah, do whatever.
549 00:46:27.410 ⇒ 00:46:28.790 Nicolas Sucari: Figure out, yeah.
550 00:46:29.020 ⇒ 00:46:29.800 Uttam Kumaran: Yeah, I’m just gonna.
551 00:46:29.800 ⇒ 00:46:31.960 Nicolas Sucari: Whatever I don’t publish. Yeah, I’m not gonna.
552 00:46:31.960 ⇒ 00:46:32.650 Uttam Kumaran: Yeah, shit.
553 00:46:33.120 ⇒ 00:46:36.109 Uttam Kumaran: I’m just gonna make sure that the figma files.
554 00:46:36.110 ⇒ 00:46:38.900 Nicolas Sucari: There is a staging. Okay, nice.
555 00:46:39.920 ⇒ 00:46:41.720 Nicolas Sucari: So we have, like a
556 00:46:42.218 ⇒ 00:46:46.099 Nicolas Sucari: a different URL to test on staging that it’s not.
557 00:46:46.100 ⇒ 00:46:46.530 Uttam Kumaran: Oh, not.
558 00:46:46.530 ⇒ 00:46:56.149 Nicolas Sucari: AI. So that’s nice. So we can publish. See how it looks on a different URL station environment and see if that is okay, to send it to production. Great.
559 00:46:58.760 ⇒ 00:46:59.610 Nicolas Sucari: Okay.
560 00:47:00.010 ⇒ 00:47:00.990 Uttam Kumaran: Okay. Nice.
561 00:47:04.010 ⇒ 00:47:08.360 Nicolas Sucari: Okay, look, categories. Okay, I’m gonna start looking a little bit onto something.
562 00:47:09.640 ⇒ 00:47:10.570 Uttam Kumaran: Okay, perfect.
563 00:47:13.550 ⇒ 00:47:14.290 Uttam Kumaran: Aye.
564 00:47:14.440 ⇒ 00:47:17.349 Uttam Kumaran: thanks, Nico. I’ll talk to you, probably one, but I’ll be here.
565 00:47:17.920 ⇒ 00:47:20.139 Nicolas Sucari: Yeah, perfect. Thank you. Tim. Bye, bye.
566 00:47:20.140 ⇒ 00:47:21.420 Uttam Kumaran: Alright, thanks, bye.