Meeting Title: Weekly-Data-Review Date: 2024-03-15 Meeting participants: Bencohen, Uttam Kumaran


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1 00:01:16.120 00:01:17.060 Uttam Kumaran: Hey, Ben.

2 00:01:17.640 00:01:18.950 bencohen: hey? How’s it going?

3 00:01:19.110 00:01:29.029 bencohen: Good! How are you all good? Him wants to do some sale I just told her to loop you in, because

4 00:01:29.260 00:01:33.890 Uttam Kumaran: I just don’t want to interfere with any testing that you may be doing.

5 00:01:34.310 00:01:41.759 bencohen: So. You should be hearing from her soon. Had that conversation with her. Looks like it was a busy week.

6 00:01:41.900 00:01:52.769 Uttam Kumaran: Yeah, there was a bunch of stuff, actually, that we got up to, which is awesome. I mean, the I would say, the one big highlight is the testing stuff. Looks like it’s gonna be

7 00:01:52.840 00:01:58.380 Uttam Kumaran: really strong. I mean, their product is basically like, optimizely. Except like.

8 00:01:58.450 00:02:14.620 Uttam Kumaran: I think we won’t even have to do a lot of the analysis. Frankly, like upfront, we can probably get a signal and then take that data, do some further stuff. But basically, the platform runs everything automatically. And it’s like, really tightly integrated with shopify. So

9 00:02:15.160 00:02:23.110 bencohen: perfect. Great, I mean. sounds like it’s gonna be pretty big value. Add. And it’s not very expensive. So it’s like,

10 00:02:23.280 00:02:25.070 bencohen: if it works, it’s a

11 00:02:25.220 00:02:30.729 Uttam Kumaran: yeah. And you know, they they have a ton of

12 00:02:30.830 00:02:53.920 Uttam Kumaran: They have a ton of case studies with a lot of other like pretty, massive retailers. So that was also pretty motivating. And then even their support team, they’re like, we’ll help, you understand? Like, what statistical significance like, what are some best practices running tests. So they’re even gonna pretty much. Offer us some help on like setting up first couple of initial ones. So it seems like, really good. And then they’re like, Yeah, you know.

13 00:02:54.010 00:03:01.209 Uttam Kumaran: you can. You can expect like something up to like 5% if we if we run some really good tests. And I was like, we haven’t done any testing. So

14 00:03:01.780 00:03:07.390 bencohen: I would say, that’s probably the baseline. I think we’re actually gonna see some good movement. So

15 00:03:07.920 00:03:14.100 Uttam Kumaran: I think that’s like the only other big thing. The other thing is like we’re

16 00:03:14.260 00:03:20.739 Uttam Kumaran: working on getting in the blue torrent like the new shopify stuff. But

17 00:03:20.840 00:03:24.320 Uttam Kumaran: the blue torn pool part the

18 00:03:25.100 00:03:31.619 bencohen: It’s just the parts and warranties. But yeah, yeah, it’ll just make your data

19 00:03:32.090 00:03:39.930 bencohen: more accurate, because it’s just the it’s the it’s the whatever. If we were 2% off before this will correct that last little bit.

20 00:03:41.170 00:03:41.960 Uttam Kumaran: Okay.

21 00:03:42.150 00:03:46.769 bencohen: it’s not much. There’s not much activity there, at least in my it. I could be missing, but

22 00:03:46.940 00:03:54.770 bencohen: I don’t see all that much going on there. You’ll see. I mean, you’ll know better than me.

23 00:03:55.200 00:04:02.610 Uttam Kumaran: You sound sick. You got a cold yeah, I just like I had. I had family visiting and

24 00:04:02.690 00:04:12.959 Uttam Kumaran: just like didn’t get much sleep. And then, yeah, just like, I mean, because it’s like, I think the weather shifting. I had like a cough, and then a little bit of like cold, and

25 00:04:13.220 00:04:21.169 Uttam Kumaran: I don’t know. I feel fine. It’s, you know, just gonna sound nicely for yeah, yeah, I feel like I’m a little bit sick, but

26 00:04:21.589 00:04:33.420 bencohen: it’s the same. It’s 60. It’s 60 degrees here, which is too hot for II either allergies or whatever I’ve got, just, you know.

27 00:04:33.880 00:04:49.680 Uttam Kumaran: Alright. Well, what’s up with Patrick? Are we going to see something soon? Yeah. II message him today? He said. He’s he was traveling late night and just got in like, really early, so he wasn’t able to make this. But I just sent him a note this morning saying, Send an update

28 00:04:49.750 00:04:51.970 Uttam Kumaran: and then grab some time.

29 00:04:52.960 00:04:54.380 bencohen: Got it. Okay?

30 00:04:54.450 00:04:59.370 Uttam Kumaran: So I don’t see what you’ve got. Yeah. And I don’t think much else.

31 00:04:59.830 00:05:10.670 bencohen: So update, I, I’m hoping that like we can circle back on all the Unis stuff like next month. Yeah, I actually have a good update there. II finally intervened for the first time.

32 00:05:11.660 00:05:14.330 Uttam Kumaran: So I called Michael yesterday. Okay.

33 00:05:14.370 00:05:15.779 bencohen: I said,

34 00:05:16.620 00:05:19.950 bencohen: it seems like we’re close, and I only manage.

35 00:05:20.310 00:05:37.039 bencohen: you know, the day to day I don’t really deal. I haven’t dealt with you, but all of a sudden you’re very noisy in my day to day. So I need to know what’s going on. What’s gonna happen? Because I can’t do this because the customers are suffering. You explain to me where they’re at, I said. Would you be.

36 00:05:37.360 00:05:49.429 Uttam Kumaran: would II said. It sounds like you shouldn’t have been turned on, he said. I think you’re probably right, we shouldn’t have been turned on. He just said that he goes, yeah, I think it was maybe premature. And I said, Okay.

37 00:05:49.520 00:05:58.899 bencohen: I said, because he said, I have these 3 companies. I’m I haven’t picked one yet. I’m still negotiating. We don’t have a daily pickup because we don’t have this in place yet so like

38 00:05:59.320 00:06:08.260 bencohen: if you order to. He pump yesterday, which yesterday, like lunchtime, when I called him, he was like it won’t be picked up till Monday at the at the best. And I said, Okay, listen.

39 00:06:08.960 00:06:16.890 bencohen: We have 2 pickups a day at our warehouse. It’s expensive, but our customers don’t suffer, so I’m going to shut you off

40 00:06:17.200 00:06:19.999 bencohen: until you finalize everything

41 00:06:20.120 00:06:22.390 Uttam Kumaran: and we’ll turn you back on.

42 00:06:22.520 00:06:30.439 bencohen: And he said, that sounds great. So we did it effective immediately. So there’s no problems right now. It sounds like the technical side of things is handled.

43 00:06:30.970 00:06:37.150 Uttam Kumaran: It’s handled. But it’s I’m I’m not gonna lie. It’s like a it’s kind of like a Band-aid.

44 00:06:37.710 00:06:42.130 Uttam Kumaran: II think there are easier ways for them to just

45 00:06:42.400 00:06:46.000 Uttam Kumaran: market as fulfilled by Unis in Shopify.

46 00:06:46.170 00:06:50.770 Uttam Kumaran: and then it like just goes away cause they handle it.

47 00:06:50.980 00:06:56.060 Uttam Kumaran: So I don’t know. I think what we have is gonna continue to like, have some issues.

48 00:06:56.340 00:07:05.669 bencohen: The issues that I’m hearing now are not having to do with ingestion of data. It’s purely that they’re not

49 00:07:06.070 00:07:21.129 Uttam Kumaran: getting them out to the customer. Yeah, I mean, I’ve been working with chuck a little bit on like the data ingestion stuff. And we’ve been patching stuff as like, oh, we need to split these orders. Oh, we need to mark this as unis and only ship these. And so

50 00:07:21.160 00:07:25.710 Uttam Kumaran: I mean, II would say you’re right. It’s probably not. The priority in terms of

51 00:07:26.100 00:07:30.620 Uttam Kumaran: doesn’t directly affect the customers. We pee pretty much is catching if anything goes through. So

52 00:07:30.970 00:07:33.600 bencohen: yeah. so

53 00:07:34.580 00:07:44.659 bencohen: yeah. So anyway, I mean that from a customer’s perspective. We’re gonna be all good there for a little while, and then when we turn them back on next week or the following, when they

54 00:07:44.850 00:07:56.889 bencohen: finish the paperwork and and schedule the daily pickup with whichever vendor then we’ll we’ll put it back on, and we’ll monitor if there’s any data issues there may be, but it sounds like

55 00:07:57.250 00:08:00.140 Uttam Kumaran: the bulk is done. So okay.

56 00:08:01.320 00:08:03.720 bencohen: But I finally had to intervene and say, All right.

57 00:08:03.920 00:08:08.299 bencohen: we can’t. This can’t continue like II kinda it was like the adult and room. And I was like, listen.

58 00:08:08.660 00:08:24.630 bencohen: this can’t keep going on. What’s going on. What’s gonna happen? I need to make a decision right now, and totally I think it was. I may have gotten involved too late. Problem. It’s probably my fault. It’s just like kind of like. Why did he? Why did they even say that they knew that this was an issue

59 00:08:24.670 00:08:27.759 Uttam Kumaran: I’m feeling? Dan pushed them.

60 00:08:27.840 00:08:32.950 bencohen: I feel like he was like, let’s like, you know, we’re sending you inventory. Start shipping it. And they weren’t quite ready.

61 00:08:34.630 00:08:39.999 Uttam Kumaran: Yeah, okay, but I mean, even we we’ve been talking about it for like months.

62 00:08:40.159 00:08:41.049 Uttam Kumaran: Right?

63 00:08:42.090 00:08:49.679 Uttam Kumaran: Yeah, yeah. Okay. But but they, you know, like, at the end of the day the Threepl has to cut a deal with.

64 00:08:49.740 00:09:01.679 bencohen: you know, and they have to have a you know they have. They have to have their own fee with them. Then we we pay a percentage, you know, if we pay 100 bucks we’ll pay you this 10 bucks

65 00:09:01.770 00:09:07.629 bencohen: but they just haven’t finalized that. And so they’ve been doing ad hoc. So whenever there is one.

66 00:09:07.980 00:09:12.209 bencohen: it’s costing probably as much as we pay from New York.

67 00:09:12.320 00:09:35.180 bencohen: And we’re paying it now is like, well, this doesn’t make any sense. It’s and you guys aren’t even picking it up immediately, like, if it was daily. it would be fine, cause it’s like whatever it’s about the same cost and the customers getting it quicker. But we’re having stuff where it’s like up to 2 weeks. Not getting picked up like these are totally not data issues. Yeah, yeah, I didn’t. I didn’t even know that cause I couldn’t even see

68 00:09:35.850 00:09:39.120 Uttam Kumaran: those shipments at all. So yeah, that makes sense.

69 00:09:39.880 00:10:03.200 bencohen: Yeah, alright. Well, listen feel better. Sounds like we’re doing good here talk to Kim today. So at least you just know what’s going on. I don’t know when the tests are beginning. But yeah, I actually added her. So we’re doing like a kickoff with them. Next week. I’m actually added. So we’ll all be on the same page, basically because I think she can actually start running some content tests on the site. And then

70 00:10:03.230 00:10:08.400 Uttam Kumaran: I think again, it’ll just be a learning curve for all of us, just like how the tool works.

71 00:10:08.480 00:10:15.589 Uttam Kumaran: I’ll just include her on. I’m basically including her on on as much as we can, and so just see some good stuff.

72 00:10:15.660 00:10:21.450 bencohen: Awesome, awesome. Alright I think that’s good for now I’ll talk to you later.

73 00:10:21.840 00:10:22.630 bencohen: Right.