Meeting Title: Superposition <> BF Sync Date: 2026-01-29 Meeting participants: David Cohen, Hannah Wang, Holly Condos
WEBVTT
1 00:02:07.590 ⇒ 00:02:08.500 David Cohen: Hey, Hannah.
2 00:02:10.139 ⇒ 00:02:11.599 Hannah Wang: Hey, how are you?
3 00:02:13.470 ⇒ 00:02:14.670 David Cohen: Can you hear me?
4 00:02:15.150 ⇒ 00:02:17.210 Hannah Wang: Yes, can you hear me?
5 00:02:19.600 ⇒ 00:02:21.260 Hannah Wang: Oh, maybe not.
6 00:02:24.310 ⇒ 00:02:25.089 David Cohen: One sec.
7 00:02:26.520 ⇒ 00:02:27.690 David Cohen: Hi, can you hear me?
8 00:02:28.300 ⇒ 00:02:28.960 Hannah Wang: Yeah.
9 00:02:29.150 ⇒ 00:02:29.790 Hannah Wang: Nearby.
10 00:02:30.420 ⇒ 00:02:32.700 David Cohen: Yes, now I can. I, I,
11 00:02:33.190 ⇒ 00:02:37.740 David Cohen: Had, I redid my setup, and, like, the speakers are not coming through the right place.
12 00:02:37.920 ⇒ 00:02:39.780 Hannah Wang: Ugh, that’s okay.
13 00:02:40.280 ⇒ 00:02:48.519 Hannah Wang: I’m not feeling that great, so I’m gonna keep camera off. Feel free to camera off if you want to as well.
14 00:02:48.680 ⇒ 00:02:51.819 David Cohen: We can, reschedule if you’re feeling sick as well.
15 00:02:52.130 ⇒ 00:02:55.290 Hannah Wang: I feel like we kept rescheduling, I feel like.
16 00:02:55.740 ⇒ 00:03:07.419 Hannah Wang: I feel bad. I… Luke can’t join today, and then I see Utam can’t either. And then I don’t see Holly online, so…
17 00:03:07.550 ⇒ 00:03:10.299 Hannah Wang: Maybe we too reschedule, up to you.
18 00:03:10.300 ⇒ 00:03:19.739 David Cohen: Yeah, I mean, I think, given that… I would love to meet Luke, because in particular, it sounded like, obviously, you guys are plugging him in some of the GTM stuff, and…
19 00:03:20.050 ⇒ 00:03:26.659 David Cohen: Same goes for Holly. So, maybe we find a time for next week, some time that works for all…
20 00:03:27.090 ⇒ 00:03:32.160 David Cohen: at least U3, I mean, if UTAM’s available, that’d be great. If not, we can just do it with U3.
21 00:03:32.930 ⇒ 00:03:37.510 Holly Condos: I see Holly… Holly’s here, I don’t know if you… we can do…
22 00:03:37.670 ⇒ 00:03:45.199 Hannah Wang: Hi, Holly, we were just saying maybe if it was just me and David, we can reschedule, but now that you’re here, maybe we can…
23 00:03:45.530 ⇒ 00:03:52.470 Hannah Wang: talk a little bit more. Sure. David does want to meet Luke, but I don’t think he can make it today.
24 00:03:52.470 ⇒ 00:03:53.090 Holly Condos: Yeah.
25 00:03:53.370 ⇒ 00:03:53.850 Hannah Wang: But we can drive…
26 00:03:53.850 ⇒ 00:04:00.049 David Cohen: No worries. Maybe let’s just do intros to start with, and then, you know, if we need to reschedule, we can always just schedule another one.
27 00:04:00.980 ⇒ 00:04:06.349 Holly Condos: Yeah, I think that’s a good idea, David. I know we’ve met in LinkedIn and on the Slack channel,
28 00:04:06.950 ⇒ 00:04:20.990 Holly Condos: I’m sorry, I’m not on video, but I’m actually in a store at the moment, and gonna be driving in one more minute, so, sorry about that. But, yeah, so I joined, Brainforge about 3 months ago.
29 00:04:21.360 ⇒ 00:04:32.960 Holly Condos: And, I think you could tell from my LinkedIn, so I have my own business, I do consulting for various emerging tech startups.
30 00:04:33.140 ⇒ 00:04:37.130 Holly Condos: In the services area, although I have a handful of VARs.
31 00:04:37.490 ⇒ 00:04:43.269 Holly Condos: And most relevant for Brainforge in this discussion is…
32 00:04:43.330 ⇒ 00:04:50.239 Holly Condos: Just helping them get the partnership ecosystem and, program
33 00:04:50.240 ⇒ 00:05:05.200 Holly Condos: off the ground, get it developed. Hannah’s been great, and Luke is, as Hannah mentioned, pretty new to the go-to-market. So, you know, we’re really… the company is growing rapidly, and we’re doing a lot of great things.
34 00:05:05.250 ⇒ 00:05:22.189 Holly Condos: I, am really looking to just develop this relationship. I know Hannah had kind of started things with you guys, so it would be helpful for me to understand what superposition does, what the synergies are with Brainforge.
35 00:05:22.240 ⇒ 00:05:27.649 Holly Condos: And then, you know, what your planning looks like for this year as far as events.
36 00:05:28.020 ⇒ 00:05:35.049 Holly Condos: And if we at least talk about that, then in our next meeting, you know, we can bring Luke on and,
37 00:05:35.220 ⇒ 00:05:41.249 Holly Condos: kind of do a bit more granular planning, but I think if we just do the high level today, that would be great.
38 00:05:41.660 ⇒ 00:05:46.489 David Cohen: Yeah, sure, so let me, give you some background for myself, and then, one, how I met with,
39 00:05:46.600 ⇒ 00:05:58.189 David Cohen: and two, what we sell together. That would be, I think probably the best first course. And then, obviously, happy to answer any questions and give you… Sure. …for whatever else, other questions you have.
40 00:05:58.190 ⇒ 00:06:09.069 David Cohen: So to give you context for myself, I, I come from, and have a very, like, extensive background in consulting as well, so, like, primarily, like, Big Four consulting.
41 00:06:09.160 ⇒ 00:06:12.979 David Cohen: But I’m a data strategist by trade.
42 00:06:13.700 ⇒ 00:06:14.190 Holly Condos: Yep.
43 00:06:14.190 ⇒ 00:06:27.859 David Cohen: And obviously I’ve expanded into the AI strategy space over the years, in recent… especially in recent years. But through my company, I run what I would call, you know, a consultancy for other consultants.
44 00:06:28.120 ⇒ 00:06:44.559 David Cohen: So, the reason that U-Tam and I originally met is that when I started the company, I was primarily focusing and building workshops for… basically to gamify the process of talking about AI strategy for other consultancies. So, essentially, what I do is I build these, like.
45 00:06:44.560 ⇒ 00:06:50.350 David Cohen: gamified workshops through which we can go to a client collectively, and either.
46 00:06:50.700 ⇒ 00:06:56.609 David Cohen: educate them on the purpose of using AI, or either to structure, like, a discovery sprint.
47 00:06:56.910 ⇒ 00:07:14.609 David Cohen: to generate, like, a plan, implementation, roadmap, whatever you want to call it, for a company like Brainforge to then take and implement. So, I partner with many other companies, in addition to Brainforge to generate these, these workshops as either the
48 00:07:14.610 ⇒ 00:07:29.349 David Cohen: sort of, support services for their existing projects, like when they have… when they’ve sold a project and need to use a workshop as a driver for discovery, for scoping, or even selling a project, or for,
49 00:07:29.350 ⇒ 00:07:36.520 David Cohen: the purpose of generating, like, go-to-market motions, right? So using the workshops as a driver of New sales, potentially.
50 00:07:36.520 ⇒ 00:07:38.490 Holly Condos: Okay, that’s… yeah, that’s great.
51 00:07:38.490 ⇒ 00:07:43.299 David Cohen: So, for us, the… what we built together is essentially
52 00:07:43.760 ⇒ 00:07:49.620 David Cohen: joint offering by which we provide, like, I would call it, like, an end-to-end
53 00:07:49.670 ⇒ 00:08:07.019 David Cohen: AI strategy sprint, where, like, obviously my role in that is building the workshop, navigating the facilitation of those initial sessions with a potential client to say, this is what the client… like, to clarify what that client wants to build from an AI perspective, such.
54 00:08:07.660 ⇒ 00:08:17.519 David Cohen: you guys can then build that. The… the joint offering is essentially Utam and I, for the most part, Robert came to the last one that we did with,
55 00:08:18.190 ⇒ 00:08:21.200 David Cohen: what’s it called, our champ, thank you.
56 00:08:21.450 ⇒ 00:08:22.020 Holly Condos: Right.
57 00:08:22.220 ⇒ 00:08:35.180 David Cohen: AmCham, so he, he attended that one, but primarily it’s been in Utam, other than that. And so, essentially, we’ve done a few of these where we do, like, an initial free workshop with some of these folks that have interest.
58 00:08:35.780 ⇒ 00:08:37.309 David Cohen: As a, you know.
59 00:08:37.730 ⇒ 00:08:49.609 David Cohen: let’s call it lead magnet for them to express interest in a larger, what would I call it? Like, AI ideation sprint, essentially, that ends with you
60 00:08:49.710 ⇒ 00:08:56.839 David Cohen: you guys, hopefully, staying on to build the… the output of whatever we do in the workshops that I create.
61 00:08:57.320 ⇒ 00:08:58.450 Holly Condos: Okay, great.
62 00:08:58.450 ⇒ 00:09:01.110 David Cohen: Let me show you. Do you have access to see on your phone?
63 00:09:01.110 ⇒ 00:09:01.610 Holly Condos: Yes.
64 00:09:02.030 ⇒ 00:09:03.960 Holly Condos: Yes, I do, yes.
65 00:09:04.100 ⇒ 00:09:05.019 David Cohen: Okay, one sec.
66 00:09:05.740 ⇒ 00:09:06.410 Holly Condos: Thanks.
67 00:09:14.750 ⇒ 00:09:17.539 David Cohen: Let me know, and you can see my screen.
68 00:09:20.450 ⇒ 00:09:22.869 Holly Condos: It’s thinking.
69 00:09:23.890 ⇒ 00:09:25.220 Holly Condos: Okay, got it.
70 00:09:25.670 ⇒ 00:09:43.310 David Cohen: Okay, so this is what we’re doing. So, just to kind of ground that for you, right? Like, what we want to eventually get to is to do one of these, like, workshop sessions with a client, a joint client of ours, right? So, a company expresses interest in building an AI product.
71 00:09:43.310 ⇒ 00:09:59.750 David Cohen: we collectively, meaning myself and then some subset of you guys, go to that potential client, and depending on how much time they have to start with, we do one of these demo sessions. So, let’s say, you know, if they have 90 minutes, we might do a session like this, where we define
72 00:09:59.750 ⇒ 00:10:07.100 David Cohen: What they want to do, what challenges they want to address, how, like, us working together may lead to,
73 00:10:07.280 ⇒ 00:10:23.900 David Cohen: you know, some sort of engagement that we can then take on, or if they have 60 minutes, we just keep it short and do something like this, where it’s, like, very high-level conversations on, like, what are your challenges, what are your opportunities, what’s gonna get in the way, and, like, where do we go from there? So we’ve done a couple of each of these.
74 00:10:23.950 ⇒ 00:10:39.969 David Cohen: And then we did this… this is the AmChem one. We basically just did more of an educational setting, where we, like, talked about the… why you would use AI tools in the first place, and what sort of the… the structure of… of using them looks like, so that… so that the people on the other side would have a…
75 00:10:39.970 ⇒ 00:10:47.079 David Cohen: more, open-ended and general sort of interest in doing those things, and hopefully reach out to… to Brainforge.
76 00:10:47.170 ⇒ 00:10:49.960 David Cohen: to… to build it for them.
77 00:10:49.960 ⇒ 00:10:50.370 Holly Condos: Bye.
78 00:10:50.370 ⇒ 00:10:57.899 David Cohen: a series of assets, which, Hannah has access to, and the… I have one of these, so, like, basically, this is what yours looks like.
79 00:10:58.710 ⇒ 00:11:05.159 David Cohen: it looks somewhat like this, and then we… I also have a variation of this that I use for my clients sometimes when I talk to them about
80 00:11:05.190 ⇒ 00:11:22.560 David Cohen: the… this grant… it’s just that primarily my clients are other consultancies, so the… most of the… the clientele that comes to me isn’t really searching for these, but I’ve, I’ve had a conversation with Uten that we’re still… I mean, we kind of left it by the wayside, but, potentially exploring
81 00:11:22.850 ⇒ 00:11:33.549 David Cohen: or I suggested to Utam exploring the possibility of doing AI sprints for other consultancies as well. That never… we never took it, like, to any meaningful conclusion, but I brought it up as an idea.
82 00:11:33.940 ⇒ 00:11:34.320 Holly Condos: Okay.
83 00:11:34.650 ⇒ 00:11:39.210 Holly Condos: And are these sprints, sorry to interrupt, but are they, like, are you.
84 00:11:39.210 ⇒ 00:11:39.590 David Cohen: charging.
85 00:11:39.590 ⇒ 00:11:40.740 Holly Condos: a flat fee?
86 00:11:41.190 ⇒ 00:11:46.240 David Cohen: Good question. So that’s on the, on the thing here. So we actually take different variations of that.
87 00:11:46.530 ⇒ 00:11:47.980 Holly Condos: Oh, I see. I, yeah, great.
88 00:11:47.980 ⇒ 00:11:57.910 David Cohen: So, the latest version, Hannah can send it to you, but essentially, depending on the length of what we’re doing, once somebody shows interest.
89 00:11:57.910 ⇒ 00:12:14.100 David Cohen: we would charge a different price, or I would charge a different price for these, so I have a… for my work, and Utam has more details on this, because he’s the one that, like, we, you know, we define all the particulars, but basically, I charge flat fees for each of these, Holly, and so, essentially, depending on the length, I…
90 00:12:14.100 ⇒ 00:12:20.250 David Cohen: Contract with you guys, and then you guys pass on the cost to the client, depending on
91 00:12:20.250 ⇒ 00:12:22.239 David Cohen: You know, what the content is with them.
92 00:12:22.330 ⇒ 00:12:36.949 David Cohen: Yeah. And so typically, like, the… what we have discussed is that the prices that you see here are primarily my price, rather than our combined price, because essentially the goal is for you guys to remain and stay and do all the work that follows this price.
93 00:12:36.950 ⇒ 00:12:38.120 Holly Condos: Right, I gotcha, yeah.
94 00:12:38.120 ⇒ 00:12:53.470 David Cohen: And so the… obviously, the play is for me to do the workshops and facilitate them for you guys and with you. In the future, it would be ideally with some combination of more than likely Luke and or one of Utam or Robert, if not both.
95 00:12:53.470 ⇒ 00:13:03.970 David Cohen: So, like, when we go to one of these settings, it would be to have Luke as the go-to-market lead, obviously, or sales lead, as well as the, you know, Robert and Utam as the SMEs in that setting.
96 00:13:04.810 ⇒ 00:13:21.790 David Cohen: a large part of my role in that setting is to facilitate and build these sessions, but also to, like, tee up opportunities for Luke, Robert, and Wutang to be able to sell the client on Brainforge, being the one to solve those problems for them.
97 00:13:22.510 ⇒ 00:13:25.340 Holly Condos: Okay, gotcha. Thank you, that’s very helpful.
98 00:13:25.480 ⇒ 00:13:25.980 David Cohen: Yeah.
99 00:13:25.980 ⇒ 00:13:31.909 Holly Condos: So, did… Hannah, we’ve… and David, we’ve done one of these?
100 00:13:32.590 ⇒ 00:13:34.600 David Cohen: So we haven’t done the… we haven’t done the.
101 00:13:34.600 ⇒ 00:13:36.339 Holly Condos: Sorry, I’m not up to speed.
102 00:13:36.340 ⇒ 00:13:45.069 David Cohen: No, no, you’re fine. You haven’t done the paid sprint, but we have done several of the shorter ones, and if you want to see them in action, we have recordings of them as well.
103 00:13:45.070 ⇒ 00:13:46.570 Holly Condos: Okay, great, great, awesome.
104 00:13:46.570 ⇒ 00:13:53.310 David Cohen: And Hannah, you’ll confirm where they actually are on your guys’ end. I’m sure they’re somewhere where Holly has access to them, right?
105 00:13:53.830 ⇒ 00:13:58.989 Hannah Wang: I’m trying to remember, I remember trying to access…
106 00:13:59.840 ⇒ 00:14:01.710 Hannah Wang: I know Utam has them, but…
107 00:14:01.710 ⇒ 00:14:10.279 David Cohen: Yeah, so for context, Holly, this is the first one we did. So Utama and I did this in person, so, like, we actually met up and did this session.
108 00:14:10.400 ⇒ 00:14:16.350 David Cohen: Together. Then we did one with a company called Nefco, which is… which looked like this.
109 00:14:16.560 ⇒ 00:14:23.950 David Cohen: I don’t think we ever… I don’t think we ever heard back from them. They had interest in potentially engaging us to do more of this.
110 00:14:24.480 ⇒ 00:14:36.650 David Cohen: We never, like, actually heard back, as far as I know. Then we did another one with a company called Blueprint Equity that I don’t know that we also heard back from, so that would be just something to follow up on.
111 00:14:36.650 ⇒ 00:14:40.549 Holly Condos: And then we did an educational one with.
112 00:14:40.650 ⇒ 00:14:45.469 David Cohen: with AmChamp, as… as we were talking about earlier, so this is a… that…
113 00:14:45.780 ⇒ 00:14:57.809 David Cohen: And this one was, like, right before the holidays, so I don’t know if that one of my questions for… for today was whether we heard back on that, but, essentially, we’ve done four of these demos so far.
114 00:14:57.810 ⇒ 00:15:06.689 David Cohen: And obviously, the goal is to do many more of these, so that we can, increase the surface area of potential opportunities to work on together, obviously.
115 00:15:07.560 ⇒ 00:15:08.590 Holly Condos: Right, okay.
116 00:15:09.430 ⇒ 00:15:11.280 Holly Condos: Okay, yeah, interesting.
117 00:15:11.280 ⇒ 00:15:11.840 Hannah Wang: Great.
118 00:15:12.210 ⇒ 00:15:23.960 Hannah Wang: For AmCham, I know that, we sent, like, a follow-up through Utam’s email, but I think because it was, like, the holidays and stuff, maybe…
119 00:15:24.180 ⇒ 00:15:32.710 Hannah Wang: bad timing, but I don’t… I don’t recall people, anyone following up with?
120 00:15:33.390 ⇒ 00:15:40.269 Hannah Wang: the email, but I can double-check Utam’s inbox one more time today, but yeah, that’s…
121 00:15:40.270 ⇒ 00:15:50.959 David Cohen: If we didn’t hear back, we didn’t hear back. It may be just worthwhile, Hannah, to check in with the CHAM folks to see if they had a… if they heard anything else, but I wouldn’t press it too much, like…
122 00:15:51.100 ⇒ 00:15:51.660 Hannah Wang: Yeah.
123 00:15:51.660 ⇒ 00:15:55.650 David Cohen: If we didn’t… if there’s no interest, there’s no interest. There’s nothing we can do about that.
124 00:15:55.650 ⇒ 00:15:56.370 Hannah Wang: Yeah.
125 00:15:56.370 ⇒ 00:16:01.580 David Cohen: But in any case, Holly, the… obviously, the idea is…
126 00:16:02.410 ⇒ 00:16:07.300 David Cohen: You know, to get… do these, like, demo workshops for as many potential
127 00:16:09.380 ⇒ 00:16:23.390 David Cohen: I guess, sales leads or sales engagements where it makes sense, and that’s why I wanted to bring Luke in the conversation, is that this is something we can obviously engage and bring into any potential client that is interested and might be interested in the Sprint, which are
128 00:16:23.390 ⇒ 00:16:36.670 David Cohen: Of which there are many, obviously. So the part of the situation would be, like, identifying potential clients for this thing that would have interest for… for, like, the workshop sprint as a, you know, as a…
129 00:16:36.670 ⇒ 00:16:41.549 David Cohen: sort of springboard for a larger AI implementation project for you guys.
130 00:16:41.550 ⇒ 00:16:51.270 David Cohen: Typically, these are defined, or these are most effective for, let’s call it, you know, enterprise-level companies. You guys work exclusively with those, so it would be…
131 00:16:51.310 ⇒ 00:17:03.370 David Cohen: you know, set there. It’s pretty, pretty applicable and flexible across them, but essentially, you know, this is the sort of thing that is easier to understand when you see it in action, so that’s why I wanted to,
132 00:17:03.430 ⇒ 00:17:06.480 David Cohen: to… show it to Luke as well.
133 00:17:07.410 ⇒ 00:17:08.559 Holly Condos: Right, gotcha, okay.
134 00:17:08.609 ⇒ 00:17:13.009 David Cohen: But any questions, I guess? Any thoughts? Any concerns?
135 00:17:15.329 ⇒ 00:17:22.299 Holly Condos: Well, I guess I need to get my arms around and maybe visit with Utam and Hannah a little bit more about, like.
136 00:17:22.559 ⇒ 00:17:29.389 Holly Condos: how… how it went with Amtraham, although, Hannah, it sounds like we did the workshop, but that’s where it’s sitting.
137 00:17:30.520 ⇒ 00:17:42.999 Hannah Wang: Yeah, we did the workshop, and then we always try to send follow-up, emails to all the attendees, so we linked a bunch of resources, and also a recording of the workshop, and then we,
138 00:17:43.000 ⇒ 00:17:50.959 Hannah Wang: Basically said, oh, if you’re interested in a longer, like, actual, like, sprint, running a sprint like this, like, you can book…
139 00:17:50.960 ⇒ 00:17:51.590 David Cohen: Right.
140 00:17:51.590 ⇒ 00:17:52.270 Hannah Wang: Yeah.
141 00:17:53.010 ⇒ 00:17:53.710 Holly Condos: Okay, got it.
142 00:17:53.710 ⇒ 00:18:05.569 Hannah Wang: And I know… I know that Robert’s in contact with, other Amtraams, like Amtram Hong Kong, so I know before the holidays that was something he,
143 00:18:05.700 ⇒ 00:18:21.550 Hannah Wang: kind of brought to the table, like, maybe we can bring this workshop, educational workshop, to other AMCHAMs, and then a broader, like, international… he’s connected well internationally, so we can bring it to other organizations, too, but I think,
144 00:18:21.550 ⇒ 00:18:26.010 Hannah Wang: Momentum maybe has stalled a little bit because of the holidays, but yeah.
145 00:18:26.620 ⇒ 00:18:42.439 David Cohen: Yeah, so we have a couple, generally, a couple sort of open threads, Polly. Okay. So I’ll kind of walk you through them, just so you’re up to speed. One is obviously continuing to do the demo workshops
146 00:18:42.650 ⇒ 00:18:57.800 David Cohen: not the education ones that you see here, but, like, these demo workshops with, like, companies that… or potential clients that might be interested in doing a sprint, that’s relatively easy, right? So that’s more of, like, a just tell us what your problems are, and then we will tell you how to fix them for you.
147 00:18:57.800 ⇒ 00:19:14.909 David Cohen: So that’s just, like, continuing to find new potential opportunities, and I believe you guys have a link, live on your website that allows people to book workshops currently. So, like, if they’re interested, there’s a way of them booking those, but Hannah can confirm.
148 00:19:15.580 ⇒ 00:19:15.960 Hannah Wang: Yeah.
149 00:19:15.960 ⇒ 00:19:17.290 Holly Condos: Yeah, I think that’s doing that, yeah.
150 00:19:17.290 ⇒ 00:19:21.039 Hannah Wang: Yeah, that’s our main call to action right now on the website, I think.
151 00:19:21.040 ⇒ 00:19:28.510 David Cohen: Yeah, right, so the other piece is on the education side. As Hannah was saying, one thing that Robert, Utam, and I had discussed.
152 00:19:28.640 ⇒ 00:19:35.880 David Cohen: Prior to the holidays was potentially starting to do, go-to-market motions to expand the education workshops to,
153 00:19:35.890 ⇒ 00:19:55.859 David Cohen: other AmCham instances, or I guess, I don’t know what they call them, chapters. And the to-do there is, it’s like, it’s actually several legs. One is that, obviously, like, leveraging Robert’s relationship with AmCham to, like, potentially engage in more of those.
154 00:19:55.860 ⇒ 00:20:11.840 David Cohen: But one of the things that we had talked about, Robert Utam, and I, was also potentially charging for those, rather than doing the… the one that we did for Amchem in the last one was for free. So we did that at cost to us, but obviously for future ones, we would potentially want to charge.
155 00:20:11.840 ⇒ 00:20:24.019 David Cohen: Some fee, for the actual workshop itself, the education workshop, and then hopefully engage in the same way, like, drive more engagement and interest in doing a sprint, which obviously we would charge for.
156 00:20:24.100 ⇒ 00:20:26.169 David Cohen: So that’s another thread.
157 00:20:27.010 ⇒ 00:20:27.610 Holly Condos: Okay.
158 00:20:28.420 ⇒ 00:20:31.890 Holly Condos: Do you do this workshop.
159 00:20:32.020 ⇒ 00:20:39.000 Holly Condos: model for other customers? Like, are you seeing it work in other verticals?
160 00:20:39.670 ⇒ 00:20:41.749 David Cohen: Mmm, not following the question.
161 00:20:42.440 ⇒ 00:20:48.269 Holly Condos: Okay, so, so what you’ve set up here, as far as the workshop model.
162 00:20:48.540 ⇒ 00:20:48.870 David Cohen: Yeah.
163 00:20:48.870 ⇒ 00:20:57.610 Holly Condos: For us, and in conjunction with Brainforge. Have you tried that with any of your other customers, or not really? Because, like you said, they’re…
164 00:20:57.860 ⇒ 00:20:59.530 Holly Condos: consulting company.
165 00:20:59.750 ⇒ 00:21:11.000 David Cohen: No, I do. So that is largely what I do. So, like, I, so when I, so when I tell you I’m a consultant for other consultants, like, a large part of that is building workshops for many of.
166 00:21:11.000 ⇒ 00:21:11.890 Holly Condos: Okay, great.
167 00:21:12.080 ⇒ 00:21:17.580 David Cohen: like, essentially what we’re doing here, I just, you know, get paid by other consultancies to do that, too, for them.
168 00:21:17.920 ⇒ 00:21:27.519 Holly Condos: Okay, yeah, so what I was curious about is how, like, are you getting traction with your other customers, or end customers.
169 00:21:27.850 ⇒ 00:21:36.590 Holly Condos: wanting to do the workshop, and it leads to a sprint, so is this model… are you seeing it work outside of Brainforge?
170 00:21:36.730 ⇒ 00:21:44.040 David Cohen: Yeah, so what happens is that typically the other companies that I work with, we don’t have the same arrangement as I do with you guys here, so the…
171 00:21:44.040 ⇒ 00:21:44.530 Holly Condos: Sure.
172 00:21:44.530 ⇒ 00:22:09.459 David Cohen: with you guys, I… let’s call it, we are developing… we’re, like, going through the sales cycle together, so, like, we are actually, like, developing, like, a joint pipeline on this front, and basically, like, approaching every opportunity together. On every other company I partner and work with, either because they bring me in or we go to something together, they typically already have, opportunity… the opportunity or sales, process identified
173 00:22:09.460 ⇒ 00:22:11.849 David Cohen: before they bring me in, so it’s like…
174 00:22:11.850 ⇒ 00:22:12.350 Holly Condos: Okay.
175 00:22:12.350 ⇒ 00:22:28.890 David Cohen: you know, they have, let’s say, a Fortune 500 client or something, or like a… whatever, any company client, and then they decide they want to do a workshop because the client is sort of, like, all over the place in terms of what they need from that company, that consultancy, so they bring me in.
176 00:22:28.980 ⇒ 00:22:43.369 David Cohen: either before the project gets sold, to sell the project, to help them sell it and then deliver it through the My Workshops, or after the project has been sold, to help do the workshops as a discovery mechanism or a scoping mechanism for the.
177 00:22:43.370 ⇒ 00:22:43.940 Holly Condos: Got it.
178 00:22:43.940 ⇒ 00:22:48.809 David Cohen: basis of a project. With you guys, it’s… it’s very different, in that
179 00:22:49.300 ⇒ 00:22:54.880 David Cohen: we basically are generating the project together from scratch.
180 00:22:55.290 ⇒ 00:23:02.230 David Cohen: Which means… which is better for both of us, in that the… what I do with other companies is…
181 00:23:02.360 ⇒ 00:23:20.680 David Cohen: you know, functionally the same thing, but also leads to a lot of, like, me having to retrofit the workshop frameworks into whatever the project that has been sold is, rather than what I do with you guys, which is sell the project off of the workshops, which means that we are structuring the project
182 00:23:20.920 ⇒ 00:23:26.649 David Cohen: directly in, like, parallel to the… to the work we’re doing, so it’s… it’s much.
183 00:23:26.650 ⇒ 00:23:27.400 Holly Condos: I understand.
184 00:23:27.400 ⇒ 00:23:28.409 David Cohen: Much better model.
185 00:23:28.910 ⇒ 00:23:31.210 Holly Condos: For sure, for sure. Got it. Okay.
186 00:23:31.510 ⇒ 00:23:41.060 Holly Condos: And… Hannah, do we, outside of the other affiliate AmChan, have we… explored…
187 00:23:41.200 ⇒ 00:23:44.310 Holly Condos: More potential leads, or not yet?
188 00:23:46.810 ⇒ 00:23:48.890 David Cohen: I can actually answer that question if you’d like.
189 00:23:48.890 ⇒ 00:23:50.160 Holly Condos: Okay.
190 00:23:50.160 ⇒ 00:23:58.749 David Cohen: So, the answer is yes. We’ve, so the… I mentioned, I… I… so NEFCO being an example I mentioned, there is also.
191 00:23:58.750 ⇒ 00:23:59.430 Holly Condos: Alright.
192 00:23:59.430 ⇒ 00:24:05.269 David Cohen: equity folks. So basically, if I had to put personas to it, Holly, it’s
193 00:24:05.460 ⇒ 00:24:10.879 David Cohen: you know, the Blueprint equity one came from an idea to pursue,
194 00:24:11.400 ⇒ 00:24:17.339 David Cohen: what’s it called? Not… like, VCs, essentially? Venture capital fund funds? As a potential…
195 00:24:17.620 ⇒ 00:24:30.509 David Cohen: opportunity for the… the joint offer, in the sense of serving them, either from a, you know, take us to your… to your, what’s it called, your portfolio companies? Like, show…
196 00:24:30.510 ⇒ 00:24:30.840 Holly Condos: Yeah.
197 00:24:30.840 ⇒ 00:24:43.999 David Cohen: basically, like, we come to do this showcase to all your portfolio companies at once, you pay us, or we either do it for free, or you pay us, like, some fee, similar to what I described for AmCham, and then if the portfolio companies have interest.
198 00:24:44.490 ⇒ 00:24:48.349 David Cohen: then, obviously, you know, Brainforge would stay on, and…
199 00:24:49.070 ⇒ 00:24:56.080 David Cohen: drive the work with many of them. And then, obviously, there was the NEFCO one, which was more like the traditional
200 00:24:56.410 ⇒ 00:25:00.570 David Cohen: Company reached out to to Utam.
201 00:25:01.110 ⇒ 00:25:06.839 David Cohen: and Robert, with interest in doing a sprint, and then we built the sprint around, like, a demo workshop.
202 00:25:06.840 ⇒ 00:25:28.559 David Cohen: that… which was the first step to, theoretically, engaging them in a longer sprint project, they just never responded. So, there’s, there’s three models, right? There’s the education piece, which is, like, the one you’re seeing here. There’s the one for the VCs, and other similar organizations that we could expand into, and then there’s, like, you know, any other random company that would come
203 00:25:28.620 ⇒ 00:25:32.369 David Cohen: inbound, and ask us about it. The…
204 00:25:32.420 ⇒ 00:25:47.109 David Cohen: the… I mean, the… as far as ideas go, though, I think what Hutam and I had discussed is… is kind of open-door policy in terms of, like, what… what opportunities there are. Like, we could apply this to any number of other companies, obviously, so…
205 00:25:47.110 ⇒ 00:25:54.729 David Cohen: you know, all ideas are welcome on this front, right? Like, if we want to pursue, other sorts of companies, that’s probably…
206 00:25:55.620 ⇒ 00:26:00.540 David Cohen: a good idea. That’s partly why I wanted to talk to Luke and get his ideas on that front, too.
207 00:26:00.890 ⇒ 00:26:02.420 Holly Condos: understood.
208 00:26:02.560 ⇒ 00:26:09.670 Holly Condos: Okay, all right, well, yeah, this is all very helpful. I’m gonna go and look…
209 00:26:09.970 ⇒ 00:26:19.089 Holly Condos: at, this in more detail, David. And then I think, yeah, Hannah, we should have Rico schedule another call for us.
210 00:26:19.280 ⇒ 00:26:25.780 Holly Condos: and have Luke… On board, and then we can kind of talk about
211 00:26:25.880 ⇒ 00:26:29.999 Holly Condos: you know, next steps as far as pursuing the MCHAM Associates.
212 00:26:30.410 ⇒ 00:26:36.650 Holly Condos: And following up with. So, Blue Equity and NECO just went quiet, is that right?
213 00:26:37.240 ⇒ 00:26:39.260 David Cohen: yeah, Blueprint, and
214 00:26:39.260 ⇒ 00:26:39.910 Holly Condos: Sorry, Blueprint.
215 00:26:39.910 ⇒ 00:26:42.539 David Cohen: Blueprint, we left it at, like.
216 00:26:42.780 ⇒ 00:26:52.629 David Cohen: I don’t even remember what, to be honest with you, what… like, I think we just kind of went quiet there. Nefco, we heard back from, and the guy said that he needed more time, and then it just went quiet after that.
217 00:26:52.780 ⇒ 00:27:11.410 David Cohen: Those were both, like, shortly before the holidays as well, so I think it’s probably worth, like, a, you know, check-in with some of them at some point. I’ll leave that up to you guys to decide how you want to manage that. One other piece before we go, though, Holly, to think about going into our meeting next week.
218 00:27:11.520 ⇒ 00:27:22.439 David Cohen: At this point, so I… I made an announcement publicly that we had partnered up, like, kind of offering this thing, so as you know, I have a very active LinkedIn presence and, like, posted about us partnering.
219 00:27:22.450 ⇒ 00:27:39.859 David Cohen: But admittedly, I haven’t pushed as much about the, like, the… what we’re doing after the fact, so I actually don’t think I’ve posted about the work we’re doing together since. And so the… one of the things that I wanted to talk about that we can talk about next week is what does, starting to put more joint content
220 00:27:39.950 ⇒ 00:27:44.019 David Cohen: Look like, to, like, publicize the offering, essentially.
221 00:27:44.240 ⇒ 00:28:01.080 David Cohen: So we’ve recorded, basically, I think, every session that I just told you about. So the Amchem session’s recorded, the NEFCO session’s recorded, as is the Blueprint Equity one. So between those three, we have now a non-insignificant amount of content to have
222 00:28:01.230 ⇒ 00:28:03.879 David Cohen: Like, for… for publicity’s sake.
223 00:28:04.590 ⇒ 00:28:10.240 Holly Condos: And then I also have another video that Utam and I recorded in person.
224 00:28:10.240 ⇒ 00:28:13.609 David Cohen: in, late last summer, was it?
225 00:28:13.930 ⇒ 00:28:16.829 David Cohen: I can’t remember if it was late last year or early this year, but…
226 00:28:17.050 ⇒ 00:28:20.370 Holly Condos: Hmm, yeah, I think I’ve… Comment, or like the…
227 00:28:20.470 ⇒ 00:28:31.079 Holly Condos: Okay, alright, yeah, thank you for all the background, and apologies for not coming more prepared, but it’s helpful to hear it from your side.
228 00:28:31.120 ⇒ 00:28:33.290 David Cohen: Yeah, you don’t have to apologize at all.
229 00:28:33.670 ⇒ 00:28:36.510 Holly Condos: Yeah, thanks. And I’ll,
230 00:28:37.290 ⇒ 00:28:47.299 Holly Condos: I’ll talk with Luke. I know we’ve got a lot going this quarter so far, but I think, Hannah, I think we just need to…
231 00:28:47.830 ⇒ 00:28:54.940 Holly Condos: to see… get Luke’s ideas about how we might leverage this offering…
232 00:28:55.140 ⇒ 00:28:58.730 Holly Condos: or the workshop with David and,
233 00:28:58.930 ⇒ 00:29:04.250 Holly Condos: And then I can probably help on following up on some of the… Those first three.
234 00:29:06.550 ⇒ 00:29:13.950 Holly Condos: And, David, I may come back to you once I absorb this a bit more. I may have some questions, so I’ll put them in Slack, if that works.
235 00:29:14.220 ⇒ 00:29:19.920 David Cohen: Yeah, what I would do is, I would strongly suggest that you, go watch the recordings for the sessions that we did.
236 00:29:19.920 ⇒ 00:29:20.360 Holly Condos: Will.
237 00:29:20.360 ⇒ 00:29:35.970 David Cohen: Because that’ll give you… and please, ask Luke to do the same thing, because that’ll answer a lot of the questions that I’m sure you’re both gonna have about the structure of the… of what we do. And it’ll give you a very direct idea of how we… how Utem and I have managed these so far, as well as Robert.
238 00:29:36.520 ⇒ 00:29:38.300 Holly Condos: That sounds great, yeah. Okay.
239 00:29:38.680 ⇒ 00:29:41.819 Holly Condos: That’s a good plan. So, we’ll…
240 00:29:42.710 ⇒ 00:29:50.810 Holly Condos: Re-huddle internally, and then we’ll get another call on the books in the next week or so, and see what we can do moving forward.
241 00:29:51.040 ⇒ 00:30:01.679 David Cohen: Yeah, I guess one, final question, Hannah, while I have you. Do you know, or have you heard from, Utam and or Mickey what the… if they’re putting out that video that Utam and I did?
242 00:30:01.870 ⇒ 00:30:08.579 David Cohen: or we, like, we just recorded a lot of stuff when we… he and I met for the… the networking event in Houston last month.
243 00:30:08.580 ⇒ 00:30:10.430 Hannah Wang: Right.
244 00:30:11.620 ⇒ 00:30:15.350 David Cohen: If you don’t, that’s fine, we can just talk about it next week whenever we meet again, but…
245 00:30:16.060 ⇒ 00:30:17.739 Hannah Wang: Yeah, I’m not sure the status.
246 00:30:17.740 ⇒ 00:30:18.580 David Cohen: your radar.
247 00:30:18.810 ⇒ 00:30:23.160 Hannah Wang: Yeah, I know that you guys did, like, the LEGO, where?
248 00:30:23.160 ⇒ 00:30:26.719 David Cohen: Yeah, that’s coming out probably in, like, mid-February, mid to late.
249 00:30:26.720 ⇒ 00:30:27.060 Hannah Wang: Okay.
250 00:30:27.060 ⇒ 00:30:28.210 David Cohen: earlier on mine.
251 00:30:28.440 ⇒ 00:30:40.910 Hannah Wang: And then I know… I feel like I’ve seen… like, you guys recorded something on, like, steps. I remember seeing that frame somewhere, so… I’m not entirely sure, but yeah, we can follow up next week.
252 00:30:40.910 ⇒ 00:30:49.240 David Cohen: Yeah, I just wanted to put it on your radar, so the one… you’re thinking about the right one, it’s like, he and I had, like, a long conversation on some, like, staircase that, like.
253 00:30:49.240 ⇒ 00:30:49.640 Hannah Wang: Beautiful.
254 00:30:49.640 ⇒ 00:31:01.589 David Cohen: just talking about random stuff about the offering, so obviously, I think that would be good to put on the, like, you know, content out there on it, but… Yeah. I mean, I don’t know what your guys’ plan is for that stuff, so…
255 00:31:02.060 ⇒ 00:31:10.400 Hannah Wang: Luke is also running, like, our content calendar, basically. I figured. So that’s why I wanted to talk to him partly.
256 00:31:10.400 ⇒ 00:31:11.750 Holly Condos: Yeah.
257 00:31:11.800 ⇒ 00:31:12.580 Hannah Wang: Makes sense.
258 00:31:12.580 ⇒ 00:31:14.800 Holly Condos: Yeah, we’ll get him next time, David, for sure.
259 00:31:14.800 ⇒ 00:31:19.449 David Cohen: No, no, that’s fine. So, I’m totally on board. So, in the meantime.
260 00:31:19.600 ⇒ 00:31:22.969 David Cohen: Holly, I’m available to you guys.
261 00:31:23.090 ⇒ 00:31:39.410 David Cohen: whenever, so you have me on Slack, just DM me or shoot me a message through the channel, and if you can add Luke in there as well, so he’s kind of up to speed on all the stuff we’re doing, that would be great. One other idea, well, I guess I’ll wait to bring this up when Luke is in the room as well, but…
262 00:31:39.410 ⇒ 00:31:53.590 David Cohen: Yeah, I mean, I’m just open door, so happy to help you guys wherever it makes sense, and as we bring Luke on board, obviously, I wanna stay on top of it, so if you guys have any ideas we can do together, obviously, I can do whatever you guys need me to.
263 00:31:54.420 ⇒ 00:31:55.380 Holly Condos: Sounds great.
264 00:31:56.870 ⇒ 00:31:58.649 Holly Condos: Appreciate it, David, thank you.
265 00:31:58.650 ⇒ 00:32:00.690 David Cohen: Okay, no, thank you both, and feel better, Hannah.
266 00:32:00.940 ⇒ 00:32:02.250 Hannah Wang: Thank you.
267 00:32:02.860 ⇒ 00:32:04.609 Holly Condos: Alright, we’ll be in touch.
268 00:32:05.280 ⇒ 00:32:06.090 David Cohen: Alright, thank you.
269 00:32:06.260 ⇒ 00:32:06.700 Hannah Wang: Bye.
270 00:32:06.700 ⇒ 00:32:07.330 Holly Condos: Yes.