Meeting Title: BF x Superposition Partnership Announcement Date: 2025-06-23 Meeting participants: David Cohen, Hannah Wang, Ryan Brosas
WEBVTT
1 00:01:14.940 ⇒ 00:01:16.030 Hannah Wang: Hello!
2 00:01:17.380 ⇒ 00:01:18.139 David Cohen: How are you?
3 00:01:21.410 ⇒ 00:01:24.789 Hannah Wang: Sorry volume. Can you say something?
4 00:01:25.090 ⇒ 00:01:26.330 David Cohen: Hello, testing.
5 00:01:26.640 ⇒ 00:01:28.189 Hannah Wang: Yes, okay. I can hear you.
6 00:01:28.760 ⇒ 00:01:29.779 David Cohen: Perfect. How are you.
7 00:01:30.150 ⇒ 00:01:31.370 Hannah Wang: Good! How are you?
8 00:01:32.160 ⇒ 00:01:36.329 David Cohen: Good. So getting the week started and lots of lots of stuff to do.
9 00:01:36.580 ⇒ 00:01:42.350 Hannah Wang: Yeah, it’s always like that on on Mondays. It’s just a bunch of catch up. I feel like.
10 00:01:42.350 ⇒ 00:01:45.459 David Cohen: Yeah, I feel like I’m like, just kind of getting back up to speed.
11 00:01:45.750 ⇒ 00:01:54.050 Hannah Wang: Yeah, are you in new? You’re in Austin, are you? New? Okay? Cool.
12 00:01:55.310 ⇒ 00:01:59.039 David Cohen: So I guess same time zone as as autumn and Austin. But.
13 00:01:59.220 ⇒ 00:02:00.860 Hannah Wang: Yeah, cool.
14 00:02:02.524 ⇒ 00:02:08.829 Hannah Wang: Yeah. Not sure. If you had like an agenda that you wanted to talk through or.
15 00:02:09.180 ⇒ 00:02:15.486 David Cohen: Yeah, I mean, I do. Not really like a set agenda, just a couple of items that I wanted to talk through just to make sure.
16 00:02:15.840 ⇒ 00:02:34.940 David Cohen: I sort of was on the same page as you guys for the upcoming like announcement, or whatever. So 1st off obviously wanted to get a better understanding of, like the timeline that you guys have scheduled for the post that are coming. I know we said end of June, so I don’t know if you have like a date set already.
17 00:02:35.856 ⇒ 00:02:51.520 Hannah Wang: I don’t think so. I I feel like we’re pretty flexible with that, like Ryan, our content person. He can just like schedule it, for whenever well, totally up to you, and if that like is in line with your announcement, and what you have lined up.
18 00:02:51.940 ⇒ 00:03:06.329 David Cohen: Yeah, I mean, I don’t have a so my, my content calendar is pretty. It’s just me right? So it’s it’s much more flexible than than you guys I can just move stuff around and and post whatever whenever? So I guess
19 00:03:06.710 ⇒ 00:03:18.860 David Cohen: the other question would be as far as like the official announcement beyond the video, are you creating like a graphic to post or something like, I know you have some time showed me some assets that you guys had created for other ones. So.
20 00:03:19.520 ⇒ 00:03:45.020 Hannah Wang: Yeah, we I mean, for, like those interview type of videos that we do, we usually do like a speaker spotlight. Which I think we discussed earlier in a thread. So we do have the graphics for that. And then we have the video. And I feel like the video is just like attaching the video thumbnail, or I, I would have to check again. But for, like an official announcement, we’ve never like done
21 00:03:45.080 ⇒ 00:03:59.832 Hannah Wang: that type of post before, so happy to like collaborate with, just like our branding and our styles, and kind of like merging the 2. I don’t think I have like a prior example to show you, because we’ve never done one of those like I said.
22 00:04:00.360 ⇒ 00:04:09.359 Hannah Wang: so not sure if you wanted that to like come out after the spotlight post in the video or before again, we’re pretty flexible. So
23 00:04:09.650 ⇒ 00:04:10.339 Hannah Wang: up to you.
24 00:04:10.340 ⇒ 00:04:11.922 David Cohen: I think it’s
25 00:04:13.040 ⇒ 00:04:17.930 David Cohen: It’s fine, either way. I think on. What I’ll end up doing is I’ll probably
26 00:04:18.079 ⇒ 00:04:32.409 David Cohen: maybe be the 1st one to announce the partnership. If that’s okay with you guys and then, like, you guys can follow up, and it may be better to do it as like a cycle where, like, you know, I announce it first, st or you guys announce it first, st and then one of us follows after. So we can keep the
27 00:04:32.580 ⇒ 00:04:36.970 David Cohen: the sort of momentum going that way versus just posting on the same day.
28 00:04:37.300 ⇒ 00:04:37.620 Hannah Wang: Yeah.
29 00:04:37.620 ⇒ 00:04:39.159 David Cohen: Kind of redundant.
30 00:04:39.160 ⇒ 00:04:50.320 Hannah Wang: Yeah, or we can also do like a repost of your announcement. Just like reposting your post. So we don’t have to like come up with 2 graphics. We just have one, and then.
31 00:04:51.360 ⇒ 00:04:51.990 David Cohen: It’s the
32 00:04:51.990 ⇒ 00:05:06.949 David Cohen: that’s a that’s a fair point. So maybe maybe I, what I can do is on on my end. I can come up with some sort of graphic or something kind of blending our our 2 styles. Do you mind sharing or showing me some of the graphics you created for the the video stuff that’s coming up.
33 00:05:07.842 ⇒ 00:05:09.919 Hannah Wang: Yeah, let me.
34 00:05:10.210 ⇒ 00:05:17.369 Hannah Wang: Well, let me 1st of all check what we did for prior ones. Give me one second.
35 00:05:20.360 ⇒ 00:05:21.240 Hannah Wang: Oh.
36 00:05:41.620 ⇒ 00:05:47.759 David Cohen: Like I thought it’d be funny to do same sort of graphics that I’ve been doing for for my posts.
37 00:05:48.130 ⇒ 00:05:48.510 Hannah Wang: Yeah.
38 00:05:48.510 ⇒ 00:05:53.640 David Cohen: That incorporates some of the stuff that you guys have have created.
39 00:05:53.640 ⇒ 00:06:01.120 Hannah Wang: Yeah, absolutely. Okay, I think.
40 00:06:02.840 ⇒ 00:06:06.822 Hannah Wang: yeah. So let me just share my screen.
41 00:06:08.760 ⇒ 00:06:13.435 Hannah Wang: So, Robert, which is like Uton’s partner, basically.
42 00:06:14.920 ⇒ 00:06:44.399 Hannah Wang: he did like an interview with someone named Mattu and oh, great! Ryan’s here. I think he can answer the question that I have, or I guess the thing that we’re discussing. But Ryan, just to get you up to speed. David was just asking if he could see some of the graphics that we do. For like a video announcement like when we post the video on Youtube, I believe we don’t come up with a graphic for that right? We just kinda like, put like a shorts.
43 00:06:44.520 ⇒ 00:06:53.210 Hannah Wang: or we attach like a short clip. And then we like link the Youtube video. And the comment is that what we did in the past.
44 00:06:53.210 ⇒ 00:07:07.809 Ryan Brosas: Yeah, for the yeah, for something like this similar to this or, well, that’s this is the current shirts that we are posting on Youtube, then directing them to the whole video.
45 00:07:09.030 ⇒ 00:07:35.955 Hannah Wang: Yeah, so we don’t necessarily have like a graphic for like the announcement of the video, but yeah, we just like post it on Youtube. And then I think we do. We edit. We put together like a shorts. And then we just like put that on Linkedin and then this this is I. I think you’ve seen it before, but it’s like an example of the Speaker. Spotlight Speaker, Spotlight post.
46 00:07:36.820 ⇒ 00:07:41.481 Hannah Wang: so yeah, I mean we’re happy to like, you know. Do do anything
47 00:07:42.060 ⇒ 00:07:52.069 David Cohen: No, that works. And are you guys able to share the once you have it completed the the video for that we recorded so that I can clip stuff from there as well on my end.
48 00:07:52.380 ⇒ 00:07:55.835 Hannah Wang: Yeah, yeah, we’ll follow up in the channel that we have
49 00:07:56.940 ⇒ 00:08:05.279 Hannah Wang: with the link, or even the raw, like edit before we like the video itself. I believe that’s what we do with all the people that we interview.
50 00:08:05.657 ⇒ 00:08:34.710 Hannah Wang: So, Ryan, I guess, for, like the content schedule I know. So David was thinking, we could do like a partnership announcement post. I don’t think we’ve done something like that before. So he was thinking that he can create the post, and like a graphic, that kind of blends our 2 brands together, and then maybe we can repost David’s post on like through Tom’s account, or something like that. What do you think about that?
51 00:08:35.330 ⇒ 00:08:55.449 Ryan Brosas: Yeah, I think that’s pretty good. We can also like, include some thought on the the repost. And so it could get another like a lot of reach, for from account or in our company link in account another or for for Robert account also.
52 00:08:55.870 ⇒ 00:08:57.893 Hannah Wang: Yeah, did you have
53 00:08:58.580 ⇒ 00:09:07.310 Hannah Wang: like an assembly? Did you schedule the Superposition interview video yet? Or is that still like to be determined.
54 00:09:09.012 ⇒ 00:09:10.357 Ryan Brosas: I haven’t
55 00:09:11.550 ⇒ 00:09:32.679 Ryan Brosas: did it. So I’m I’m going to do this do that today. So I will be sending that later this day. Then we can. I can just schedule that with within this week, so we can push the video up to
56 00:09:32.810 ⇒ 00:09:44.829 Ryan Brosas: to public that I guess I’m not really sure about the whole schedule stuff. But if if we are going to push that this week I can, I can. We can. Push that.
57 00:09:46.400 ⇒ 00:09:52.220 Hannah Wang: Yeah, did you? Wanna David push? Is this the last week of June, is it? I think.
58 00:09:52.220 ⇒ 00:09:57.720 David Cohen: Yeah, it is. That’s that’s why I was. I wanting to meet with you guys, because I know we said June. So yeah, I
59 00:09:58.480 ⇒ 00:10:03.199 David Cohen: So I I would need to move stuff around on my schedule to announce this week.
60 00:10:03.310 ⇒ 00:10:04.430 Hannah Wang: Yeah.
61 00:10:04.700 ⇒ 00:10:20.229 David Cohen: And I would. I would still want it like, I haven’t even created the graphics. So I would need to create it. Then run it by you guys and Robert and obviously like, I think this week is, gonna be kind of tight. So I’m thinking.
62 00:10:20.860 ⇒ 00:10:29.339 David Cohen: maybe we shoot for like middle of next week instead for the like, for my announcement at least. And then we we use that as the kickoff to start posting from there.
63 00:10:29.340 ⇒ 00:10:39.671 Hannah Wang: Hmm, yeah, I yeah, I feel like pushing something out this week will be a bit tight. So I think that’s a good idea. Like, I think we can start with the announcement 1st and then push all the other
64 00:10:40.250 ⇒ 00:10:50.209 Hannah Wang: like spotlight and video posts. After that, I think because the announcement post will have like momentum and stuff, and then we could use that to write off of the other
65 00:10:50.410 ⇒ 00:11:04.510 Hannah Wang: posts. So how does that sound, Ryan? Do you think that that makes it a bit easier like scheduling it, scheduling David’s announcement post for next mid next week, and then we can follow up with our like, the video interview material.
66 00:11:04.650 ⇒ 00:11:05.310 Hannah Wang: After that.
67 00:11:05.310 ⇒ 00:11:15.309 Ryan Brosas: I think that would be perfect. Because I suggest that momentum is really important to this initiative. And yeah, I think that’s really online.
68 00:11:16.150 ⇒ 00:11:33.359 Hannah Wang: Okay, yeah. So, David, you can probably just like ping us like a potential date that you’re thinking of doing the announcement and then, like, obviously with the graphics and stuff like, I can also help. But you can just like ping me or in the Channel and then we can go from there.
69 00:11:34.000 ⇒ 00:11:38.739 David Cohen: Yeah, I’m tentatively thinking. Thursday of next week.
70 00:11:39.140 ⇒ 00:11:39.960 Hannah Wang: Okay.
71 00:11:41.850 ⇒ 00:11:44.949 David Cohen: Yeah. July 3.rd Oh, I guess that’s before a holiday. So.
72 00:11:44.950 ⇒ 00:11:45.780 Hannah Wang: Oh!
73 00:11:46.160 ⇒ 00:11:47.290 David Cohen: Let me see.
74 00:11:48.120 ⇒ 00:11:50.620 David Cohen: Yeah, it is before a holiday. We’ll see.
75 00:11:51.379 ⇒ 00:11:56.300 David Cohen: Okay, let me let me go back and take a look at this calendar and move stuff around, because I forgot that that was a holiday.
76 00:11:56.870 ⇒ 00:11:59.699 David Cohen: and then I’ll I’ll get back to you guys on that
77 00:12:00.123 ⇒ 00:12:03.019 David Cohen: but it’ll be that week at some point one of those.
78 00:12:04.000 ⇒ 00:12:06.665 Hannah Wang: Okay, that sounds that sounds great.
79 00:12:07.463 ⇒ 00:12:16.299 David Cohen: Then the other thing I have to talk to Utam about is for the sort of joint offering that we’re doing. The the workshop.
80 00:12:16.740 ⇒ 00:12:23.399 David Cohen: I think that there’s probably a piece of content that we can create from.
81 00:12:23.520 ⇒ 00:12:29.880 David Cohen: for example, when we go, actually do them with a potential client so that we can put it out there as like a push, for.
82 00:12:30.300 ⇒ 00:12:39.439 David Cohen: you know, publicizing the offering itself. I don’t know that he’s I know he was recording some of the previous meetings we’d have. I don’t know if he shared that with you all.
83 00:12:41.050 ⇒ 00:12:54.450 Hannah Wang: It’s probably if it was recorded, it’s probably in our database somewhere. So we can go and like dig it up and like snip stuff from that. If that’s kind of what you were thinking of doing.
84 00:12:54.960 ⇒ 00:13:05.249 David Cohen: Yeah, I mean, I was thinking of just like grabbing like a a sample to say, like, you know, this is what we can do for for potential clients as part of our partnership, like, you know.
85 00:13:05.480 ⇒ 00:13:11.880 David Cohen: building a workshop to navigate like the implementation of data work. Whatever you want to say
86 00:13:13.480 ⇒ 00:13:17.490 David Cohen: I just I didn’t know. I didn’t remember exactly what time had recorded or not.
87 00:13:17.710 ⇒ 00:13:28.229 Hannah Wang: Okay. Yeah, I can go. I can also ask him. But I can also look through our zoom recorded Zoom Meetings, and then I’ll like send you if
88 00:13:28.410 ⇒ 00:13:36.389 Hannah Wang: it’s like accurate or not, and then I guess we can help you like snip stuff from it, or you can. You can snip it to just let us know.
89 00:13:36.570 ⇒ 00:13:48.279 David Cohen: No, that’s fine, I think, for for now the only thing I would need is the the full recording of the of the Rec. Of the meeting. We the interview we did whenever you have it, so I can start snipping stuff on my side.
90 00:13:48.280 ⇒ 00:13:48.650 Hannah Wang: Okay.
91 00:13:49.031 ⇒ 00:13:54.005 David Cohen: Then, like, I said, I’ll have to go create the Graphic and
92 00:13:55.100 ⇒ 00:13:57.400 David Cohen: and send it to you guys so you can take a look at it.
93 00:13:57.730 ⇒ 00:14:11.960 Hannah Wang: Okay, perfect is for the works recording of the workshop. Was it just one or 2 potential like interested meetings? Or was it like a series of meetings that you did with different clients or whatnot.
94 00:14:12.383 ⇒ 00:14:16.530 David Cohen: We did one with Troy Otmer.
95 00:14:16.530 ⇒ 00:14:16.960 Hannah Wang: Okay.
96 00:14:17.190 ⇒ 00:14:19.349 David Cohen: Oh, and he and I were in Austin
97 00:14:19.865 ⇒ 00:14:23.994 David Cohen: and then there was one last week or last Friday with
98 00:14:24.560 ⇒ 00:14:25.640 Hannah Wang: Blueprint.
99 00:14:25.850 ⇒ 00:14:26.800 Hannah Wang: Okay? Fair.
100 00:14:26.800 ⇒ 00:14:29.390 David Cohen: Something or other blueprint. I can’t remember their name.
101 00:14:29.390 ⇒ 00:14:30.210 Hannah Wang: Yeah. Blueprint.
102 00:14:30.210 ⇒ 00:14:30.750 David Cohen: Bye, bye.
103 00:14:30.750 ⇒ 00:14:31.679 Hannah Wang: Sounds, right.
104 00:14:32.130 ⇒ 00:14:32.800 David Cohen: Okay.
105 00:14:34.010 ⇒ 00:14:41.059 David Cohen: also, just out of curiosity when when interacts with content, is it actually you guys, or is it really him.
106 00:14:42.796 ⇒ 00:14:44.104 Hannah Wang: I think it’s
107 00:14:44.680 ⇒ 00:14:52.309 Hannah Wang: us right, or it depends. Sometimes it’s us, sometimes it’s him, Ryan. You have more insight into that.
108 00:14:55.060 ⇒ 00:14:55.690 Hannah Wang: I don’t know.
109 00:14:55.690 ⇒ 00:15:02.440 Ryan Brosas: This year, or the content or interaction, or or engagement.
110 00:15:03.500 ⇒ 00:15:04.040 Hannah Wang: Yeah.
111 00:15:04.040 ⇒ 00:15:04.810 David Cohen: Yeah.
112 00:15:04.810 ⇒ 00:15:12.029 David Cohen: I’ve gotten some like engagement from Utah’s account. I would. I assumed it was him. Now I’m realizing it may be, you guys.
113 00:15:13.085 ⇒ 00:15:28.130 Ryan Brosas: Yeah, it’s probably him. Because if engagement is, I can’t really like copy how he interacts. So I can’t really. Yeah, like, do that part of the Lincoln part.
114 00:15:28.410 ⇒ 00:15:30.370 Ryan Brosas: So yeah, that’s probably him.
115 00:15:30.810 ⇒ 00:15:47.829 David Cohen: Nice. Alright? Well, it sounds good then. So like I said, I will. I’ll keep you guys up to date in terms of the graphics and stuff for the partnership announcement. Would you guys be able to share like a high rest copy of your of your logo just like in either, like both color and and black and white. If you have it.
116 00:15:47.830 ⇒ 00:15:48.440 Hannah Wang: Yeah.
117 00:15:49.250 ⇒ 00:15:50.389 David Cohen: Okay, that’d be nice.
118 00:15:50.390 ⇒ 00:15:53.519 David Cohen: Because I just, I pulled it off your website. And it’s very low rest.
119 00:15:53.520 ⇒ 00:16:00.650 Hannah Wang: Yeah, yeah, yeah, for sure. I’ll send that over and then also find the recording and then send you the the full video.
120 00:16:01.000 ⇒ 00:16:02.239 David Cohen: No worries cool.
121 00:16:02.766 ⇒ 00:16:04.909 David Cohen: So any other questions for me guys.
122 00:16:06.206 ⇒ 00:16:07.600 Hannah Wang: I think
123 00:16:07.920 ⇒ 00:16:18.559 Hannah Wang: that’s it again. Let me know if you need help with the Graphic. But I feel like you’re solid in that like I really enjoy looking at all of your work. It’s like so fun to look at. So.
124 00:16:18.560 ⇒ 00:16:25.910 David Cohen: I’m glad I’m glad. I’m glad you guys that are like, you know, heavy in this space like them that makes me feel better about them.
125 00:16:25.910 ⇒ 00:16:30.119 Hannah Wang: Yeah, how do you? What software or program do you use.
126 00:16:30.500 ⇒ 00:16:41.605 David Cohen: I actually use a combination of them. So what I’ll do is I will start the concept on just like pen and paper. So like, I’ll basically sketch out the concept and then I’ll use basically.
127 00:16:42.190 ⇒ 00:17:04.980 David Cohen: I’ll use mid journey to generate the content. But I’ll basically feed it, or like, teach it, based on my branding what I want it to look like. So it generates consistent, branded content based on that and then I’ll use a combination of like Photoshop, and then canva as well as like after effects, sometimes to create, like the final product.
128 00:17:05.160 ⇒ 00:17:09.069 Hannah Wang: Well, that’s that’s a full pipeline of.
129 00:17:09.460 ⇒ 00:17:15.019 David Cohen: Yeah, yeah, I mean it. It’s a it’s become a big operation like creating them is not now not just like
130 00:17:15.639 ⇒ 00:17:20.029 David Cohen: and now that midjourney lets you do video as well.
131 00:17:20.200 ⇒ 00:17:25.960 David Cohen: That’s like. Now, that’s the next step is like less less clunky of a of a graphic. Now.
132 00:17:26.819 ⇒ 00:17:33.579 David Cohen: like, if you look at the one today like that one I posted today, it looked like I really liked it, because it’s like actually moving versus
133 00:17:33.779 ⇒ 00:17:41.659 David Cohen: when you post gifts they can be pretty choppy. So I really like this one, because it’s like actually transitioning to video.
134 00:17:42.010 ⇒ 00:17:44.309 Hannah Wang: Yeah, wow! That looks
135 00:17:44.700 ⇒ 00:17:52.500 Hannah Wang: awesome. Your linkedin page is so like satisfying to look at cause. The colors are so cohesive. And it’s like.
136 00:17:52.500 ⇒ 00:17:56.669 David Cohen: Sometimes I sometimes I wonder if it’s like too much color, you know, and I don’t.
137 00:17:56.670 ⇒ 00:18:00.409 Hannah Wang: I mean, if that’s like part of your brand, I mean.
138 00:18:00.410 ⇒ 00:18:01.410 David Cohen: Is part of the brand.
139 00:18:01.410 ⇒ 00:18:01.750 Hannah Wang: Yeah.
140 00:18:01.750 ⇒ 00:18:03.330 David Cohen: Meant to be colorful, right? So.
141 00:18:04.150 ⇒ 00:18:07.530 Hannah Wang: So I mean, I I think it’s great. It’s
142 00:18:07.630 ⇒ 00:18:16.610 Hannah Wang: it’s a really pretty color, too. It’s like a very calming color. Sometimes I think about our colors, and I’m like, Oh, it’s a bit too green, but.
143 00:18:16.610 ⇒ 00:18:36.849 David Cohen: So I was. I was previously part of a company, a boutique consulting firm whose colors were green like basically like a dark green in your background. And then purple like a bruise purple. So it literally looked like we had bruises everywhere, because everything was just green and blue, green, and purple. It’s horrendous.
144 00:18:39.302 ⇒ 00:18:42.039 Hannah Wang: Oh, well, yeah.
145 00:18:42.290 ⇒ 00:18:44.809 Hannah Wang: Glad you got your colors down. Well, it’s a very.
146 00:18:44.810 ⇒ 00:18:55.790 David Cohen: Yeah. So anyways, it’s it’s great to continue working with you guys. And like, I said, I’ll I’ll shoot you the material so I can. You guys can get everything sorted, and then we’ll go from there.
147 00:18:56.020 ⇒ 00:19:02.139 Hannah Wang: Perfect thanks for this call. It was good to kinda just meet you, and then also hash it out like verbally. So.
148 00:19:02.140 ⇒ 00:19:02.900 David Cohen: For sure.
149 00:19:03.200 ⇒ 00:19:05.669 Hannah Wang: Awesome. Thank you.
150 00:19:06.210 ⇒ 00:19:07.340 Ryan Brosas: Thank you.