Meeting Title: PP2G | Standup Date: 2025-05-13 Meeting participants: Luke Daque, Kim Todaro, Amber Lin
WEBVTT
1 00:01:51.490 ⇒ 00:01:52.780 kim todaro: Hey! Amber.
2 00:01:54.210 ⇒ 00:01:56.890 Amber Lin: Let me ping Luke to get him to join.
3 00:02:14.360 ⇒ 00:02:15.390 Amber Lin: How have you been.
4 00:02:16.950 ⇒ 00:02:18.459 kim todaro: Good. Just busy.
5 00:02:18.620 ⇒ 00:02:21.890 Amber Lin: Yeah. Oh, right now it’s the peak season, right.
6 00:02:22.130 ⇒ 00:02:23.900 kim todaro: Yeah, just kind of started.
7 00:02:25.180 ⇒ 00:02:29.860 Amber Lin: Oh, cause it’s like, Okay, it’s may now. So like June is the
8 00:02:30.030 ⇒ 00:02:34.330 Amber Lin: when everybody starts using the pool. So everybody’s getting their pool stuff.
9 00:02:34.330 ⇒ 00:02:35.830 kim todaro: Yeah, pretty much.
10 00:02:36.300 ⇒ 00:02:37.170 Amber Lin: Oh, I see.
11 00:02:37.950 ⇒ 00:02:42.110 Amber Lin: Oh, let me check if he’s here.
12 00:02:47.430 ⇒ 00:02:48.210 Amber Lin: Hmm!
13 00:02:49.230 ⇒ 00:02:51.620 Amber Lin: You know what? It’s okay. I’ll take notes.
14 00:02:51.910 ⇒ 00:02:52.420 kim todaro: Okay.
15 00:02:52.420 ⇒ 00:02:57.380 Amber Lin: I’ll we can catch him up, but don’t want to keep here for too long.
16 00:02:58.530 ⇒ 00:02:59.390 kim todaro: Okay?
17 00:03:01.987 ⇒ 00:03:08.400 kim todaro: I think the biggest thing is number one real is hasn’t updated since April.
18 00:03:08.720 ⇒ 00:03:15.009 Amber Lin: I. I saw that in the morning. Okay, he’s joining. I was like, Wait, is it just me, or is it like only.
19 00:03:15.010 ⇒ 00:03:15.650 kim todaro: Oh!
20 00:03:15.650 ⇒ 00:03:16.870 Amber Lin: Second, and.
21 00:03:16.870 ⇒ 00:03:18.477 kim todaro: Yeah, it just updated.
22 00:03:18.880 ⇒ 00:03:22.189 Amber Lin: Okay, okay? Because I sent him that earlier.
23 00:03:22.620 ⇒ 00:03:23.080 kim todaro: Yeah.
24 00:03:23.080 ⇒ 00:03:25.379 Amber Lin: A, and he was fixing it so.
25 00:03:25.380 ⇒ 00:03:26.140 kim todaro: Okay.
26 00:03:26.140 ⇒ 00:03:37.120 Amber Lin: Yeah, if if it happens again, just like, if issues like that happen, just ping me or ping him, I’ll make sure it gets fixed, because I think that’s a pretty big deal.
27 00:03:37.120 ⇒ 00:03:40.730 kim todaro: Yeah, I I you know I didn’t need it. I needed April, and that was fine, but.
28 00:03:40.730 ⇒ 00:03:41.110 Amber Lin: I just.
29 00:03:41.110 ⇒ 00:03:42.700 kim todaro: Yesterday, so I was like, I’ll just.
30 00:03:42.700 ⇒ 00:03:45.349 Amber Lin: Okay, okay, that’s great. That’s great.
31 00:03:45.550 ⇒ 00:03:47.720 Amber Lin: As long as it didn’t cause any issues.
32 00:03:48.130 ⇒ 00:03:52.479 kim todaro: Yeah. And I think, hey, Luke.
33 00:03:53.660 ⇒ 00:03:56.800 Luke Daque: Okay, hey? Kim?
34 00:03:57.670 ⇒ 00:03:58.480 Amber Lin: Yeah.
35 00:03:58.600 ⇒ 00:04:06.219 Amber Lin: do we want to just pull up the dashboard and kind of go over like what you’re still, what we’re still missing and what you want us to look at.
36 00:04:06.580 ⇒ 00:04:11.999 kim todaro: Yes, let me open my share my screen real quick, because I have it open.
37 00:04:12.290 ⇒ 00:04:12.890 Amber Lin: Yeah.
38 00:04:14.401 ⇒ 00:04:20.829 kim todaro: The only thing I really noticed is, here.
39 00:04:23.210 ⇒ 00:04:29.269 kim todaro: It’s really just the shipment cost that’s still off. So I know we like talked about that with Chuck 2 weeks ago. I just wanted to see
40 00:04:29.790 ⇒ 00:04:32.499 kim todaro: if you needed anything or
41 00:04:35.520 ⇒ 00:04:37.610 Luke Daque: You know, if anything was fixed.
42 00:04:39.070 ⇒ 00:04:41.470 Luke Daque: Yeah, that can. Can you try refreshing.
43 00:04:41.470 ⇒ 00:04:41.830 kim todaro: Sure.
44 00:04:42.321 ⇒ 00:04:48.059 Luke Daque: The dashboard. Cause there, there, yeah, there was like some errors going on
45 00:04:48.790 ⇒ 00:04:55.260 Luke Daque: that was just fixed. But yeah, it looks like it’s still, I guess, the same numbers.
46 00:04:55.400 ⇒ 00:04:57.577 Luke Daque: but we did already fix the
47 00:04:58.050 ⇒ 00:05:06.900 Luke Daque: logic we already removed the like complicated logic that we had previously, and then we just directly used ship station shipping values
48 00:05:07.000 ⇒ 00:05:08.270 Luke Daque: for those of them.
49 00:05:08.510 ⇒ 00:05:12.169 Luke Daque: So it’s like anything like specific.
50 00:05:12.430 ⇒ 00:05:14.630 Luke Daque: Do you think like, let’s think.
51 00:05:15.920 ⇒ 00:05:20.690 Luke Daque: You know I didn’t look at May yet, but I will say I looked at April.
52 00:05:22.160 ⇒ 00:05:24.260 kim todaro: And it was off a bit.
53 00:05:24.390 ⇒ 00:05:27.400 kim todaro: Okay? So you had. We had 14 for April.
54 00:05:27.720 ⇒ 00:05:30.170 Amber Lin: Is it too high or too low?
55 00:05:30.170 ⇒ 00:05:35.440 kim todaro: It’s also weird that April one always contains the the last day of the previous month.
56 00:05:38.470 ⇒ 00:05:45.009 Amber Lin: It was too low, so I think the number I had was too high. But let me pull that up real quick, too.
57 00:05:46.480 ⇒ 00:05:51.780 Luke Daque: That should still be in the sheet that you shared with us. Right should be up to date.
58 00:05:53.430 ⇒ 00:05:55.090 kim todaro: Yes.
59 00:05:59.050 ⇒ 00:06:02.848 kim todaro: oh, no, but I didn’t do it on that. I actually did it on another one. I’m sorry.
60 00:06:03.060 ⇒ 00:06:03.590 Luke Daque: Okay.
61 00:06:07.430 ⇒ 00:06:09.019 kim todaro: If I did it on this one.
62 00:06:11.350 ⇒ 00:06:13.270 kim todaro: No, it wasn’t that one.
63 00:06:25.010 ⇒ 00:06:27.122 kim todaro: Okay. So I had
64 00:06:28.870 ⇒ 00:06:31.929 kim todaro: The shipping cost at around 36,000.
65 00:06:31.930 ⇒ 00:06:32.990 Luke Daque: Be 6.
66 00:06:32.990 ⇒ 00:06:33.650 kim todaro: Yep.
67 00:06:33.650 ⇒ 00:06:36.070 Luke Daque: And in red. We had, like 14 or something right.
68 00:06:36.310 ⇒ 00:06:42.970 kim todaro: Yeah. So what I did was I made chuck export
69 00:06:43.430 ⇒ 00:06:49.360 kim todaro: all like, give me the counts of heat pumps and variable speed pumps shipped via Unis
70 00:06:49.770 ⇒ 00:06:57.840 kim todaro: from all 3 warehouses, and then I made him send me the ship station
71 00:06:58.513 ⇒ 00:07:10.440 kim todaro: just for shopify orders, and there would be some duplicates in that, which is why it over counted. So this might be more towards like 30,000, but still off from what you we have in real.
72 00:07:11.540 ⇒ 00:07:13.640 kim todaro: and I can actually send this to you if you want.
73 00:07:14.560 ⇒ 00:07:15.860 Amber Lin: No, I think that would be great.
74 00:07:15.860 ⇒ 00:07:17.350 kim todaro: There we go. Yeah.
75 00:07:17.350 ⇒ 00:07:24.680 kim todaro: this to you. This is this is just a cleaned up spreadsheet from ship station. All I did was get rid of everything that wasn’t
76 00:07:24.840 ⇒ 00:07:27.709 kim todaro: a pool parts to go like Amazon, Walmart, and.
77 00:07:27.710 ⇒ 00:07:28.450 Amber Lin: And.
78 00:07:28.450 ⇒ 00:07:32.355 kim todaro: That’s it. I got rid of that, and then that’s it.
79 00:07:33.030 ⇒ 00:07:36.069 kim todaro: And then then this is oh, sorry! Go ahead.
80 00:07:36.680 ⇒ 00:07:43.050 Luke Daque: Oh, yeah, it’s okay. If if you can share this sheet, that would be great. I’ll just do the investigation.
81 00:07:43.200 ⇒ 00:07:45.750 kim todaro: Yep, I’ll send it to you guys right now on slack.
82 00:07:46.300 ⇒ 00:07:52.360 Amber Lin: So for our real data is this ship station plus units, Luke? Or how how does.
83 00:07:52.360 ⇒ 00:07:55.868 Luke Daque: Yeah, we we have everything. Ship station.
84 00:07:56.370 ⇒ 00:07:57.419 Amber Lin: Oh, interesting!
85 00:07:58.540 ⇒ 00:07:59.360 Luke Daque: Yeah.
86 00:07:59.920 ⇒ 00:08:01.790 Luke Daque: Ltl, even.
87 00:08:05.770 ⇒ 00:08:06.650 kim todaro: Yeah, and I can
88 00:08:06.870 ⇒ 00:08:10.840 Luke Daque: Would. Bt, yeah, it’s the same, even if I include Bt.
89 00:08:12.852 ⇒ 00:08:18.160 Luke Daque: because I haven’t connected shopify Bt yet to ship to this
90 00:08:18.350 ⇒ 00:08:20.810 Luke Daque: I just got access to the shipstation.
91 00:08:21.530 ⇒ 00:08:26.319 kim todaro: Yeah, and that that shouldn’t be on this this spreadsheet, anyway, that’s separate. But.
92 00:08:26.320 ⇒ 00:08:27.150 Luke Daque: I see.
93 00:08:27.930 ⇒ 00:08:28.660 Luke Daque: Okay.
94 00:08:30.230 ⇒ 00:08:35.830 kim todaro: But yeah, this is just, for, like the pool parts to go.com and he.
95 00:08:36.220 ⇒ 00:08:40.820 kim todaro: this is kind of like where I get. I have to get a little manual. I like, basically do
96 00:08:41.559 ⇒ 00:08:43.139 kim todaro: think it’s 400.
97 00:08:43.330 ⇒ 00:08:49.579 kim todaro: I assign $15 to every variable speed pump that we ship, and then 400. For heat pumps.
98 00:08:49.710 ⇒ 00:08:50.480 kim todaro: Add a unit.
99 00:08:50.480 ⇒ 00:08:56.610 Luke Daque: Right. I think I think we did that as well already. But yeah, I’ll continue investigating.
100 00:08:56.900 ⇒ 00:09:05.500 kim todaro: Yeah. And I know there was some issues. There’s I asked Chuck to clean it up, but I don’t think he did. There were. There’s some duplication because of the split order issues that we have.
101 00:09:06.280 ⇒ 00:09:07.500 Luke Daque: Yeah.
102 00:09:07.670 ⇒ 00:09:11.120 kim todaro: I don’t think that was ever I forget where we left off on that.
103 00:09:11.740 ⇒ 00:09:16.020 Luke Daque: Yeah, we’re still like having back and forth communication with the support team. Because that’s.
104 00:09:16.020 ⇒ 00:09:16.470 kim todaro: Yes.
105 00:09:16.470 ⇒ 00:09:21.859 Luke Daque: It looks to be ship station issue or split order issue, because, like.
106 00:09:21.990 ⇒ 00:09:26.669 Luke Daque: we didn’t change anything on our end and like it was working until April.
107 00:09:27.360 ⇒ 00:09:28.400 Luke Daque: So yeah.
108 00:09:28.970 ⇒ 00:09:33.979 kim todaro: Okay? Yeah. So there might be like some duplication.
109 00:09:34.702 ⇒ 00:09:38.659 kim todaro: There, I think if anything this is over reporting the ship station Tab. But
110 00:09:39.280 ⇒ 00:09:42.800 kim todaro: at least you can kind of dig in there and see what’s going on.
111 00:09:43.740 ⇒ 00:09:44.430 Luke Daque: Okay.
112 00:09:46.750 ⇒ 00:09:47.849 Luke Daque: Sounds good.
113 00:09:48.890 ⇒ 00:09:58.130 kim todaro: But yeah, I think that was it like very slight marketing costs that weren’t in there. But, like I, I don’t really care about that I’d rather just fix the ship station issue first, st
114 00:09:58.450 ⇒ 00:10:11.389 kim todaro: because sometimes on Fridays it’ll be like Friday afternoon. Ben will be like, Oh, I need the profitability from Xyz and this past Friday. When he did that, I was able to get mostly everything from real except for the shipping stuff.
115 00:10:12.470 ⇒ 00:10:15.359 Luke Daque: Okay, gotcha. So no, we fixed that.
116 00:10:15.850 ⇒ 00:10:20.879 kim todaro: Yeah, I know we fixed a lot of the other stuff and confirm the the cost and everything. So that’s all.
117 00:10:22.670 ⇒ 00:10:23.530 Luke Daque: Sounds good.
118 00:10:28.140 ⇒ 00:10:30.139 Luke Daque: Yeah. Anything else.
119 00:10:31.262 ⇒ 00:10:35.947 kim todaro: I think that’s it. I think you know you’re working on the Bt swim stuff.
120 00:10:37.540 ⇒ 00:10:46.500 Luke Daque: Yep, yep, I’ll be adding that so we get like the ship shipping stuff or bt
121 00:10:47.160 ⇒ 00:10:51.524 Luke Daque: as well. So yeah, sounds good. And then,
122 00:10:51.750 ⇒ 00:10:58.250 Luke Daque: like the split order issue as well. I’m still getting. I’m still going back and forth with support for that one.
123 00:10:58.250 ⇒ 00:10:58.960 kim todaro: Okay.
124 00:10:59.840 ⇒ 00:11:07.351 kim todaro: okay, and then the other last thing was, I know they were like the only thing really that was left for Amazon were like the fees
125 00:11:08.230 ⇒ 00:11:12.309 kim todaro: that you were trying trying to get to match. So
126 00:11:12.430 ⇒ 00:11:16.060 kim todaro: maybe once we figure out the shipping we can go back to that.
127 00:11:18.170 ⇒ 00:11:19.719 Luke Daque: Yeah, sounds good.
128 00:11:19.910 ⇒ 00:11:20.640 kim todaro: Okay.
129 00:11:21.750 ⇒ 00:11:22.440 Luke Daque: Cool.
130 00:11:24.530 ⇒ 00:11:25.950 kim todaro: I think that’s it for me.
131 00:11:28.510 ⇒ 00:11:31.779 Luke Daque: Yeah. Sounds good anything else. Amber, you want to discuss.
132 00:11:35.250 ⇒ 00:11:51.219 Amber Lin: that should be most part of it for the dashboard. I think the other part is. Can you know where Robert was talking to Dan and Ben about a few analysis items. Do you? Are you like caught up on that at all like we? I just wanted to see like what you think.
133 00:11:52.370 ⇒ 00:11:56.559 kim todaro: Yeah, I think the last thing was the elasticity, the price, elasticity.
134 00:11:56.940 ⇒ 00:11:57.710 Amber Lin: Yeah.
135 00:11:58.000 ⇒ 00:11:58.810 kim todaro: Yeah.
136 00:11:58.940 ⇒ 00:12:06.069 kim todaro: I don’t think Ben saw that communication, so we just raised it on Friday. So we’re I’m sorry we lowered it by 30.
137 00:12:06.990 ⇒ 00:12:10.760 kim todaro: And we give him the time. So I think we’ll just, you know, measure that.
138 00:12:11.370 ⇒ 00:12:22.460 Amber Lin: Yeah, yeah, I did that analysis. And Robert was like, Okay, I. Then I saw in the chat you just just lower the price. So I think today I’m gonna do an analysis to check if it
139 00:12:22.570 ⇒ 00:12:29.789 Amber Lin: did lower. And if it did match our analysis, let me send you this
140 00:12:30.400 ⇒ 00:12:33.110 Amber Lin: outline. I’ll send it in our.
141 00:12:33.440 ⇒ 00:12:34.280 kim todaro: Okay.
142 00:12:34.280 ⇒ 00:12:36.209 Amber Lin: I’ll send it to you.
143 00:12:36.700 ⇒ 00:12:42.519 kim todaro: And also I I think you should do that tomorrow or Thursday, just cause I know Ben’s gonna be like.
144 00:12:43.540 ⇒ 00:12:48.210 kim todaro: I want to make sure we had enough time to to look at the data.
145 00:12:48.210 ⇒ 00:12:50.860 Amber Lin: Yeah, yeah, that’s what I was thinking as well.
146 00:12:51.000 ⇒ 00:12:56.029 kim todaro: Yeah, that’s yeah. I would. I would do it tomorrow. The earliest, maybe even Thursday.
147 00:12:56.030 ⇒ 00:12:59.180 Amber Lin: Oh, I see you need access. How do I?
148 00:12:59.995 ⇒ 00:13:02.189 Amber Lin: How do I grant you access?
149 00:13:12.370 ⇒ 00:13:15.030 Amber Lin: should have access now, if you want to refresh.
150 00:13:15.250 ⇒ 00:13:15.920 kim todaro: Okay.
151 00:13:20.250 ⇒ 00:13:28.980 Amber Lin: Yeah, there’s like a few items, few analysis projects that Robert outlined.
152 00:13:29.290 ⇒ 00:13:36.220 Amber Lin: Just want to see how you think, what you think. Oh, and Luke. I I don’t know if you have another meeting, but like I think
153 00:13:36.320 ⇒ 00:13:41.510 Amber Lin: we’re pretty good on the dashboard. If you want to take the time to investigate some stuff that would be great.
154 00:13:42.450 ⇒ 00:13:44.270 Luke Daque: Oh, yeah. Cool. Sounds good. Thanks. Guys.
155 00:13:44.270 ⇒ 00:13:45.700 Amber Lin: See you. Bye-bye.
156 00:13:51.010 ⇒ 00:13:54.509 kim todaro: Is. Did Ben ask for this, or is this just like new ideas.
157 00:13:55.204 ⇒ 00:14:15.280 Amber Lin: These were, I believe they were ideas that Robert proposed, I know, like I saw a comment. I think Ben was like, this is too open, ended. I forgot it was Ben or Dennis like this is too open ended is not technical or surgical enough, so I kind of wanted to ask you like, should we even do this like? Is this something you think
158 00:14:15.710 ⇒ 00:14:20.470 Amber Lin: need or like? What should we do instead.
159 00:14:21.220 ⇒ 00:14:23.897 kim todaro: Yeah, I wouldn’t do this because they
160 00:14:27.550 ⇒ 00:14:29.869 kim todaro: I mean, I don’t let me read through it
161 00:14:37.200 ⇒ 00:14:41.919 kim todaro: something I’ve been doing. And I actually have been using Chat Gpt for it is I’ve been.
162 00:14:43.870 ⇒ 00:14:55.507 kim todaro: Dan wants to know, like why people buy bundles, he wants to know, like, I don’t think he realizes that like a lot of people just buy one product, and they don’t buy again.
163 00:14:56.500 ⇒ 00:15:02.739 kim todaro: And like, that’s why I actually just asked them last week to put a chemical back on the site. Because I’m like.
164 00:15:03.840 ⇒ 00:15:08.199 kim todaro: once people buy a big piece of equipment. They most likely don’t need another one.
165 00:15:08.930 ⇒ 00:15:09.600 Amber Lin: Yeah.
166 00:15:09.780 ⇒ 00:15:17.660 kim todaro: Unless it’s a brush which is universal. So people like buy will buy brushes after their 1st like big equipment order, and then they won’t buy anything again. So
167 00:15:18.220 ⇒ 00:15:21.720 kim todaro: I just got them to put some like a like shock back on the website.
168 00:15:21.720 ⇒ 00:15:22.810 Amber Lin: Yay!
169 00:15:23.020 ⇒ 00:15:28.999 kim todaro: Which is a chemical for like cleaning your pool. So they just did that, and it’s sold out. So then we added more.
170 00:15:29.000 ⇒ 00:15:29.860 Amber Lin: Wow!
171 00:15:30.160 ⇒ 00:15:35.559 kim todaro: I mean, only like we only had 15 units. So it’s nothing crazy. But then we sold, I think, 3.
172 00:15:37.200 ⇒ 00:15:37.970 kim todaro: That’s.
173 00:15:37.970 ⇒ 00:15:44.559 Amber Lin: Really cool insights that you just had a great instinct. You’re like, Okay, that makes sense. That’s what we should do. Like.
174 00:15:44.560 ⇒ 00:15:46.869 kim todaro: Really, people don’t listen to me, but I like really
175 00:15:46.990 ⇒ 00:15:49.544 kim todaro: I’ve been asking for it for like a few years.
176 00:15:49.800 ⇒ 00:15:50.560 Amber Lin: Hmm.
177 00:15:52.560 ⇒ 00:15:58.999 kim todaro: But yeah, so I feel like, I’m trying to get a better sense of like
178 00:15:59.630 ⇒ 00:16:04.787 kim todaro: and chat. Gpd, kind of helped me upload some things and analyze things for me. But
179 00:16:05.390 ⇒ 00:16:14.619 kim todaro: just about like purchasing cycle, like my thing is that I feel like people who do buy a piece of equipment from for us who don’t need another one anytime. Soon.
180 00:16:15.360 ⇒ 00:16:35.429 kim todaro: Their biggest thing is like, oh, I bought a pump like a few years ago, but I can’t really remember where I bought it from. There’s like no brand loyalty. So Amazon or they buy from another person another company. So I think, like I, I told them to try to get more like universal products that we can sell to these people who, like, may not need a piece of equipment.
181 00:16:36.330 ⇒ 00:16:37.370 Amber Lin: Oh!
182 00:16:37.630 ⇒ 00:16:39.062 kim todaro: But yeah, I
183 00:16:39.710 ⇒ 00:16:45.160 kim todaro: I’m gonna read through this. I don’t think we should start working on this. I’ll I’ll ask Ben about it, and then I’ll let you know.
184 00:16:45.160 ⇒ 00:16:51.650 Amber Lin: Yeah, I don’t think these are just proposals. I don’t think we’re gonna do any of these, especially
185 00:16:51.850 ⇒ 00:16:56.219 Amber Lin: especially now that you said like, I also think this is very high level.
186 00:16:56.220 ⇒ 00:16:56.560 kim todaro: Yeah.
187 00:16:56.560 ⇒ 00:17:12.769 Amber Lin: What is the what is the current feeling? Is the business, especially with all the tariffs. Is it a lot about like, Oh, gosh! We’re losing profits. Is it very tight right now, like with? Is it like nickel and dime tight like? How does it.
188 00:17:12.770 ⇒ 00:17:20.580 kim todaro: Yeah, yeah, we like, I haven’t been offering discounts. Trump did announce something about the tariffs like went down to 10% or something yesterday.
189 00:17:22.163 ⇒ 00:17:30.519 kim todaro: Supposedly, I’m I’m not a hundred percent sure on that. So I feel like as of yesterday. They felt a little bit better. But yeah, things are just really tight, like I’m not.
190 00:17:31.020 ⇒ 00:17:46.510 kim todaro: I buckle down on like marketing spend on some channels. No discounts, really. I’ve we’ve really like shut down all the discount codes, and like we don’t give any discounts on heat pumps. Heat pumps are like double the price of what they were last year.
191 00:17:46.510 ⇒ 00:17:47.610 Amber Lin: Wow!
192 00:17:47.610 ⇒ 00:17:51.199 kim todaro: The shipping we get killed on shipping on those so.
193 00:17:53.000 ⇒ 00:17:56.399 kim todaro: We’re. That’s why we’re focusing on just selling variable speed pumps and.
194 00:17:56.400 ⇒ 00:17:57.270 Amber Lin: Yeah.
195 00:17:57.270 ⇒ 00:18:01.369 kim todaro: Second, secondarily, the filters.
196 00:18:01.690 ⇒ 00:18:09.530 Amber Lin: Yeah, I was. I was doing an analysis. I was like, Wow, Amazon’s revenue is almost all variable speed pumps.
197 00:18:09.910 ⇒ 00:18:10.940 kim todaro: Yeah, that’s.
198 00:18:10.940 ⇒ 00:18:15.019 Amber Lin: Like 86% of the revenue is variable speed pumps.
199 00:18:15.020 ⇒ 00:18:20.380 kim todaro: Yep, and that’s what we’re trying to do. For the direct to consumer site, too.
200 00:18:20.650 ⇒ 00:18:27.390 Amber Lin: Yeah, that’s great. I hope it improves. I know that shopify is a lot more diversified, so
201 00:18:28.270 ⇒ 00:18:29.990 Amber Lin: bigger effect on Amazon.
202 00:18:30.280 ⇒ 00:18:32.130 kim todaro: Yeah, no. I saw that in your report.
203 00:18:32.380 ⇒ 00:18:32.970 Amber Lin: Hmm.
204 00:18:34.910 ⇒ 00:18:48.179 kim todaro: So yeah, I’m really just trying to push the the shock. The brushes. We shut off some cheaper brush bundles that we had on the site yesterday to try to push people towards the new, go around brushes.
205 00:18:48.180 ⇒ 00:18:49.380 Amber Lin: Yeah.
206 00:18:49.380 ⇒ 00:18:53.919 kim todaro: Our developer is adding videos where we have them to all the product pages.
207 00:18:53.920 ⇒ 00:18:54.700 Amber Lin: Oh!
208 00:18:55.462 ⇒ 00:19:03.657 kim todaro: And then I’m trying to update what I can. I had a really long call Dan yesterday, and he was like giving me a lot of orders. So.
209 00:19:03.950 ⇒ 00:19:05.160 Amber Lin: Oh, gosh!
210 00:19:05.630 ⇒ 00:19:06.050 kim todaro: Yeah.
211 00:19:06.050 ⇒ 00:19:11.360 Amber Lin: They’re really nice people, but they’re so straight to the point. Sometimes it’s starking.
212 00:19:11.740 ⇒ 00:19:13.100 kim todaro: Oh, I know.
213 00:19:13.100 ⇒ 00:19:28.660 Amber Lin: Oh, gosh! I can’t imagine your day to day, because sometimes, like I’m not directly talking to Dan or Ben and Ben, and then I see, like share his talk, and I was like God damn! I don’t, poor man!
214 00:19:29.050 ⇒ 00:19:29.840 kim todaro: Yeah.
215 00:19:30.450 ⇒ 00:19:32.250 kim todaro: Yeah. No. Bedside. Manners.
216 00:19:32.250 ⇒ 00:19:33.040 Amber Lin: How are you?
217 00:19:34.590 ⇒ 00:19:38.489 kim todaro: Yeah, I haven’t even talked to Dan since, like January up until yesterday.
218 00:19:38.960 ⇒ 00:19:40.290 Amber Lin: Oh, I see!
219 00:19:40.640 ⇒ 00:19:44.329 kim todaro: I. So I mean through texts. Yeah, but like not face to face.
220 00:19:45.560 ⇒ 00:19:49.245 kim todaro: So yeah, just fixing some stuff
221 00:19:50.910 ⇒ 00:19:55.988 kim todaro: I’m trying to actually get. I don’t know if you guys have any insight on this, but I’m trying to get
222 00:19:56.620 ⇒ 00:20:01.420 kim todaro: a better upsell app on the site.
223 00:20:03.980 ⇒ 00:20:06.059 Amber Lin: What does that look like.
224 00:20:06.400 ⇒ 00:20:12.970 kim todaro: So like something that like when people are checking out, will be like, Oh! Like people people who bought a pump also bought this and like
225 00:20:13.740 ⇒ 00:20:15.669 kim todaro: brush in their face, or some shock.
226 00:20:15.670 ⇒ 00:20:16.500 Amber Lin: No.
227 00:20:18.076 ⇒ 00:20:19.540 kim todaro: That sort of thing.
228 00:20:20.280 ⇒ 00:20:23.820 Amber Lin: Oh, isn’t it more like a web development thing.
229 00:20:24.450 ⇒ 00:20:26.549 kim todaro: Yeah, but there’s shopify apps for it.
230 00:20:26.550 ⇒ 00:20:27.780 Amber Lin: Oh, okay.
231 00:20:27.780 ⇒ 00:20:35.080 kim todaro: So that’s why I’m that’s what I’m looking into. Just to try to con try to increase average order value. And
232 00:20:35.660 ⇒ 00:20:39.850 kim todaro: also like number of items bought because it’s it’s really just like one on the site. Now.
233 00:20:39.850 ⇒ 00:20:42.520 Amber Lin: Yeah, I saw the real. It’s like 1.1. So people.
234 00:20:42.520 ⇒ 00:20:43.879 kim todaro: Literally, 1.1, yeah.
235 00:20:43.880 ⇒ 00:20:44.375 Amber Lin: Yeah.
236 00:20:45.590 ⇒ 00:20:49.864 kim todaro: But that’s that’s part of their like issue is that they don’t have enough
237 00:20:50.630 ⇒ 00:20:52.609 kim todaro: products to sell on the site.
238 00:20:52.940 ⇒ 00:20:55.240 Amber Lin: Yeah, what’s that? Do you think? Like.
239 00:20:55.460 ⇒ 00:20:57.230 kim todaro: Well, it’s because the agreement.
240 00:20:57.230 ⇒ 00:20:59.200 Amber Lin: Oh, sorry go ahead!
241 00:20:59.200 ⇒ 00:21:01.917 kim todaro: Oh, no, it’s the the equipment stuff is really
242 00:21:02.470 ⇒ 00:21:09.760 kim todaro: hard to to do. Like the product design that takes a long time. The testing
243 00:21:10.262 ⇒ 00:21:19.000 kim todaro: so that’s why I’m just trying to get filler product like stuff that doesn’t need to be made overseas. Actually, the the shock is made in New York.
244 00:21:19.870 ⇒ 00:21:22.967 kim todaro: So that’s really easy to refill.
245 00:21:23.530 ⇒ 00:21:28.270 kim todaro: So I’m glad we’re selling that again. Our margin isn’t like super great on it, but I still feel like
246 00:21:28.440 ⇒ 00:21:41.589 kim todaro: I haven’t promoted it with paid ads at all yet. I just promote it with our email base and our text base. And it’s it’s we sold, you know, a decent amount of units. So that’s I feel like that’s something. People will come back for once they need it.
247 00:21:41.590 ⇒ 00:21:43.459 Amber Lin: Yeah. And I mean.
248 00:21:43.780 ⇒ 00:21:54.040 Amber Lin: like I, you know this more than I do. But I feel like if people constantly buy small things from you. If they need a big pump they’ll they’ll buy yours. Yeah.
249 00:21:54.040 ⇒ 00:21:56.960 kim todaro: Yeah, that’s what I was trying to tell them yesterday on the call, like.
250 00:21:56.960 ⇒ 00:21:57.640 Amber Lin: Good day.
251 00:21:57.640 ⇒ 00:21:59.190 kim todaro: It’s like speed.
252 00:21:59.190 ⇒ 00:22:05.630 kim todaro: like we have to just be engaged with them. Even if you know, we’re not gonna make a ton of money on that product, it’s still worth having.
253 00:22:05.860 ⇒ 00:22:11.710 Amber Lin: Yeah, it’s part of the marketing cost, I would say, and you’re not completely losing money. So it’s like perfect marketing.
254 00:22:12.560 ⇒ 00:22:19.628 kim todaro: No, definitely, not but I feel like sometimes they just care about the big ticket items, and then
255 00:22:20.670 ⇒ 00:22:21.949 kim todaro: like even.
256 00:22:22.290 ⇒ 00:22:30.320 kim todaro: I think I saw I was doing in an analysis, and only 46 people bought a variable speed pump and a heat pump. They’re just like
257 00:22:30.650 ⇒ 00:22:37.623 kim todaro: heat pumps. Number one, not a must have product like a pump is not. Everyone needs a pump, and they’re really expensive.
258 00:22:38.770 ⇒ 00:22:44.769 kim todaro: so that’s something to keep in mind. And then. Now they’re so expensive that no one’s buying them.
259 00:22:44.770 ⇒ 00:22:50.299 Amber Lin: Yeah, if if it’s like 2 times more expensive since last year, I’m like the pool is a luxury.
260 00:22:50.570 ⇒ 00:22:51.270 kim todaro: Yeah.
261 00:22:51.270 ⇒ 00:22:58.769 Amber Lin: If they’re well off enough. I don’t think they’re your target customer. If they’re that rich they don’t care if it’s like
262 00:22:58.990 ⇒ 00:23:08.619 Amber Lin: a lot cheaper, but for the average person. If if I have to pay like additional a thousand bucks for a pool, I might as well just not use the pool.
263 00:23:09.020 ⇒ 00:23:12.389 kim todaro: Yeah. And the rich people who can afford it. They have pool
264 00:23:12.630 ⇒ 00:23:18.449 kim todaro: guys who probably, who they buy their equipment from. So they’re not. They’re not necessarily on our site.
265 00:23:18.880 ⇒ 00:23:20.160 Amber Lin: Oh, I see!
266 00:23:21.220 ⇒ 00:23:36.268 kim todaro: So yeah, it’s it’s been a little tricky. But I think think the profit looks has looked better the past month in April. So I think we’re just like that, you know, pushing variable speed pumps and filters as much as we can.
267 00:23:36.610 ⇒ 00:23:50.080 Amber Lin: Yeah. And I think, like, I think they’re very lucky to have you, because, you see, these insides that they don’t see because I think they’ve just been. They just been in this business for a long time, and they a lot of times like, you see, a lot of the
268 00:23:50.640 ⇒ 00:23:55.609 Amber Lin: like I I just think I personally think it’s a better way of doing business, but, like.
269 00:23:55.780 ⇒ 00:23:56.450 kim todaro: Yeah. Good.
270 00:23:56.450 ⇒ 00:23:58.199 Amber Lin: So I can’t say anything.
271 00:23:58.470 ⇒ 00:24:02.889 kim todaro: Yeah, no, I I definitely see I’m looking at things they’re not looking at so.
272 00:24:04.270 ⇒ 00:24:05.890 Amber Lin: I’m glad they have you.
273 00:24:06.463 ⇒ 00:24:07.036 kim todaro: Thanks.
274 00:24:08.310 ⇒ 00:24:17.007 Amber Lin: Okay, thank you so much for the call. This is really helpful. So I can tell Robert, like, Okay, I don’t think these guys want this.
275 00:24:17.330 ⇒ 00:24:19.540 kim todaro: Yeah, I would wait. I would hold off on that.
276 00:24:19.540 ⇒ 00:24:21.409 Amber Lin: Yeah. Okay. Sounds, good.
277 00:24:21.410 ⇒ 00:24:22.520 kim todaro: Thanks, amber.
278 00:24:22.520 ⇒ 00:24:23.639 Amber Lin: Thank you.
279 00:24:24.330 ⇒ 00:24:25.520 kim todaro: Have a good one. Bye.
280 00:24:25.520 ⇒ 00:24:26.650 Amber Lin: Yeah, bye-bye.