Meeting Title: PP2G | Standup Date: 2025-04-11 Meeting participants: Kim Todaro, Luke Daque, Amber Lin


WEBVTT

1 00:01:41.020 00:01:41.940 Luke Daque: Hi amber.

2 00:01:59.000 00:02:00.670 Amber Lin: Hi, Luke Kim is coming.

3 00:02:01.770 00:02:03.430 Amber Lin: It’s awful. Yeah.

4 00:02:03.430 00:02:03.889 Luke Daque: Sounds good.

5 00:02:03.890 00:02:06.730 Amber Lin: Show her some updates before we send to Ben.

6 00:02:07.220 00:02:07.970 Luke Daque: Okay.

7 00:02:08.199 00:02:08.799 Amber Lin: Yeah.

8 00:02:13.600 00:02:14.759 Luke Daque: So helps everything.

9 00:02:16.050 00:02:21.810 Amber Lin: Oh, it’s it feels surreal! Utah, Hannah and

10 00:02:22.140 00:02:25.009 Amber Lin: Robert is coming to pick me up later.

11 00:02:25.250 00:02:26.549 Luke Daque: Oh, wow! That’s cool!

12 00:02:26.961 00:02:29.019 Amber Lin: I don’t feel so weird.

13 00:02:29.936 00:02:31.769 Luke Daque: That’s fun!

14 00:02:34.180 00:02:40.169 Amber Lin: And I also ran my 1st 5 miles yesterday. I am sore. I can’t.

15 00:02:40.170 00:02:44.770 Amber Lin: Oh, wow! That’s I. I don’t think I can do that I mean I haven’t.

16 00:02:45.570 00:02:49.410 Luke Daque: I haven’t ran for like I don’t know how how long.

17 00:02:49.760 00:02:53.799 Amber Lin: No, I I keep seeing your meme being circulated.

18 00:02:55.810 00:02:56.820 Amber Lin: What?

19 00:02:56.820 00:02:58.640 Amber Lin: That’s that meme of yours.

20 00:03:02.800 00:03:04.470 Luke Daque: Yeah, that’s funny.

21 00:03:07.910 00:03:10.210 Luke Daque: But running’s different, though, like.

22 00:03:11.440 00:03:12.210 Amber Lin: No.

23 00:03:12.210 00:03:14.780 Luke Daque: I don’t know. Maybe it’s the briefing or something.

24 00:03:14.970 00:03:17.300 Amber Lin: That’s that’s hard.

25 00:03:17.610 00:03:18.760 Luke Daque: When running.

26 00:03:19.490 00:03:22.530 Amber Lin: I mean, I technically didn’t even run

27 00:03:22.650 00:03:30.119 Amber Lin: in January. So I it was very, very gradual for me. I didn’t run ever before this year.

28 00:03:33.190 00:03:34.870 Amber Lin: Have you been recently.

29 00:03:36.310 00:03:38.510 Luke Daque: Yeah. Doing. Well, so far.

30 00:03:38.760 00:03:39.380 Amber Lin: Okay.

31 00:03:39.600 00:03:41.940 Luke Daque: I’m pretty happy. We we like move.

32 00:03:42.957 00:03:48.450 Luke Daque: We have progress in like pool parts, so least we have that.

33 00:03:48.950 00:03:49.570 Amber Lin: You, too.

34 00:03:59.874 00:04:02.540 Amber Lin: Let’s see if she has to.

35 00:04:47.740 00:04:48.549 kim todaro: Hey, guys.

36 00:04:50.210 00:04:51.959 Luke Daque: Kim. Happy Friday.

37 00:04:52.230 00:04:53.505 kim todaro: Yes, happy Friday.

38 00:04:54.590 00:05:04.080 Amber Lin: You know, before I started working, I never really understood why people said, and so now I know.

39 00:05:08.460 00:05:09.770 kim todaro: I know.

40 00:05:10.150 00:05:14.169 Amber Lin: Yeah, Luca, let you share screen. We have some updates, and then.

41 00:05:14.170 00:05:14.770 Luke Daque: Sure.

42 00:05:14.770 00:05:16.149 Amber Lin: Too bad. Maybe.

43 00:05:16.720 00:05:17.470 kim todaro: Sounds good.

44 00:05:18.030 00:05:21.149 Luke Daque: Cool. This should be pretty quick, I guess.

45 00:05:22.930 00:05:24.890 Luke Daque: So yeah. Can you see my screen? By the way.

46 00:05:26.200 00:05:26.960 kim todaro: Yep.

47 00:05:28.070 00:05:30.923 Luke Daque: Oh, so a couple of updates I did.

48 00:05:31.620 00:05:44.569 Luke Daque: for Amazon from an Amazon standpoint. I I already added the total marketing cost that’s coming from Amazon ads. And I also removed this from shopify. So we shouldn’t be seeing this amount

49 00:05:45.040 00:05:51.420 Luke Daque: for March, at least. In shopify who said all the Amazon ads are now attributed to Amazon.

50 00:05:51.995 00:05:59.570 Luke Daque: I. We also added, like a couple of these dimensions, which are like usually in

51 00:06:00.100 00:06:07.109 Luke Daque: in the reports that you have, like the ordered sales, which is essentially the net sales

52 00:06:07.673 00:06:16.096 Luke Daque: gross, minus the refunds and discounts also the profit margin, which is, yeah, just that profit divided by the

53 00:06:17.150 00:06:19.180 Luke Daque: the sales right.

54 00:06:19.180 00:06:22.259 kim todaro: It’s the inverse of what Steven has in his sheet right.

55 00:06:23.620 00:06:29.079 Luke Daque: Yeah, let’s see, I know. I think it’s

56 00:06:29.350 00:06:34.740 Luke Daque: oh, yeah, I think I I calculated it profit divided by the the gross.

57 00:06:35.610 00:06:38.919 kim todaro: Sales instead of ordered sales. Yeah, I can change that.

58 00:06:39.890 00:06:43.199 Luke Daque: Is this like how you calculate profit like.

59 00:06:44.170 00:06:51.870 Luke Daque: based on the sales that already has, like already, minus the refunds in returns?

60 00:06:52.390 00:06:55.119 Luke Daque: Okay, yeah, we can change that

61 00:06:56.807 00:07:03.969 Luke Daque: so, cogs, we didn’t change anything, because this is already coming from unleashed which Chuck already verified

62 00:07:04.120 00:07:09.655 Luke Daque: and shipment cost it’s also, this already also includes the

63 00:07:10.460 00:07:13.280 Luke Daque: impact. I mean the post pilot.

64 00:07:13.570 00:07:21.649 Luke Daque: Well, we were able to fix that part but we still are in the process of looking into the the creatio and impact.

65 00:07:22.870 00:07:23.220 Luke Daque: Peace.

66 00:07:23.220 00:07:28.830 kim todaro: Quick question. So criteo impact. Those are not shipment costs. Those are. Those are only.

67 00:07:28.830 00:07:29.520 Luke Daque: Oh, yeah.

68 00:07:29.520 00:07:31.370 kim todaro: And their their marketing costs.

69 00:07:31.370 00:07:32.070 Luke Daque: Cost. Right?

70 00:07:32.070 00:07:35.240 Luke Daque: Yeah. But there, they shouldn’t be in the Amazon report.

71 00:07:35.620 00:07:37.620 Luke Daque: Gotcha, yeah. Makes sense.

72 00:07:38.560 00:07:39.630 Luke Daque: Oh, yeah.

73 00:07:39.790 00:07:43.534 Luke Daque: So shipment. This is still the same all the

74 00:07:44.050 00:07:47.679 Luke Daque: Unis, Ltl. And primos, and everything else

75 00:07:48.250 00:07:56.976 Luke Daque: that we had and refunds. I did not change the logic here, because I believe Steve Steven, already confirmed in the email that

76 00:07:57.840 00:08:04.409 Luke Daque: the the logic to calculate refunds is correct, which is like using the refund, actual refund amount

77 00:08:04.600 00:08:07.740 Luke Daque: and based on the refund date instead of the order, date.

78 00:08:08.410 00:08:08.920 kim todaro: Yep.

79 00:08:08.920 00:08:15.959 Luke Daque: So this would be different from, I believe. What what he has for refunds here at the moment.

80 00:08:16.640 00:08:17.260 kim todaro: Yep.

81 00:08:17.430 00:08:19.719 Luke Daque: And fees. I also already included

82 00:08:20.040 00:08:26.797 Luke Daque: the rest of the fees. Not just the Fba stuff. Based on what?

83 00:08:27.660 00:08:32.909 Luke Daque: what was discussed. But I did. I do have like a couple of questions, for

84 00:08:33.590 00:08:36.140 Luke Daque: maybe maybe Steven needs to.

85 00:08:36.370 00:08:40.530 Luke Daque: No like cause. I did look into his calculation here he has

86 00:08:44.059 00:08:49.219 Luke Daque: cause. He was like already, including cost of advertisement here, which is, I believe.

87 00:08:49.560 00:08:55.290 Luke Daque: the marketing cost. What was that cost of advertising?

88 00:08:57.860 00:08:58.530 kim todaro: Oh!

89 00:09:00.580 00:09:02.110 Luke Daque: It’s just feel great, too.

90 00:09:09.060 00:09:10.569 Luke Daque: Let’s get something.

91 00:09:34.350 00:09:38.259 Luke Daque: Yeah, it’s somewhere. I think it’s shipping services.

92 00:09:40.000 00:09:48.020 Luke Daque: Oh, it’s in the description cost advertising.

93 00:09:49.110 00:09:50.460 Luke Daque: Take this one.

94 00:09:50.720 00:09:53.539 Luke Daque: These are all not tied to any order. Id.

95 00:09:53.850 00:10:02.329 Luke Daque: which is pretty hard for me to find. But I did try to sum the like. The total here is like 4

96 00:10:02.890 00:10:05.219 Luke Daque: 14,000, which is pretty close.

97 00:10:05.220 00:10:05.600 kim todaro: Oh!

98 00:10:05.600 00:10:12.339 Luke Daque: We have for the marketing costs. So I was thinking, maybe this is the I mean another shipping

99 00:10:12.580 00:10:18.420 Luke Daque: cost of shipment, I believe. Yeah, it’s it’s still still different. 8,000 versus the case.

100 00:10:18.760 00:10:19.710 Luke Daque: 14,000.

101 00:10:19.710 00:10:20.400 kim todaro: Yeah.

102 00:10:21.585 00:10:22.530 Luke Daque: Yeah, yeah, not to.

103 00:10:24.050 00:10:30.750 kim todaro: Not to jump ahead, but the profit still seems way off from what he has in his sheet. But maybe I’m looking at something wrong.

104 00:10:31.560 00:10:40.009 Luke Daque: Yeah, it is. That’s because of the yeah, this is like the biggest contributor. I believe the piece

105 00:10:40.230 00:10:40.555 Luke Daque: this

106 00:10:40.880 00:10:41.220 kim todaro: Yeah.

107 00:10:41.220 00:10:46.949 Luke Daque: Look at here like his piece is like about 50,000 compared to like just 20.

108 00:10:47.800 00:10:48.510 kim todaro: Oh, okay.

109 00:10:48.510 00:10:59.359 Luke Daque: From the rail, and that was like the cost of advertising. And like, what is the other one? The Fba thing, anything basically that wasn’t tied to any order. Id

110 00:11:00.658 00:11:04.390 Luke Daque: so yeah, I’ll have to check with Steven on this one.

111 00:11:04.970 00:11:05.720 kim todaro: Okay.

112 00:11:06.220 00:11:07.967 Luke Daque: Yeah. And then what did you add as

113 00:11:08.930 00:11:11.679 kim todaro: Yeah, that’s a good question. What did you have as

114 00:11:12.070 00:11:14.739 kim todaro: the cogs again cost of goods.

115 00:11:14.740 00:11:17.309 Luke Daque: 61,000.

116 00:11:17.980 00:11:19.668 kim todaro: Oh, okay, so that’s close to what?

117 00:11:20.310 00:11:20.880 kim todaro: What do you have.

118 00:11:20.880 00:11:23.169 Luke Daque: He has. He has like 50 something.

119 00:11:23.820 00:11:26.330 Luke Daque: Oh, d 6. Yeah.

120 00:11:27.080 00:11:27.460 kim todaro: Okay.

121 00:11:29.220 00:11:33.769 kim todaro: But I wonder if yours includes, returns.

122 00:11:35.610 00:11:38.559 Luke Daque: I wish his was broken out like more.

123 00:11:40.170 00:11:43.729 kim todaro: You know what I mean like. Mine is like more, more columns.

124 00:11:43.990 00:11:45.310 Luke Daque: Yeah, yeah.

125 00:11:46.090 00:11:47.689 kim todaro: It would be a little easier to.

126 00:11:48.460 00:11:48.835 Luke Daque: Yeah.

127 00:11:49.470 00:11:50.403 kim todaro: To absorb.

128 00:11:51.000 00:11:52.329 Luke Daque: Exactly. Yeah.

129 00:11:53.560 00:11:57.850 kim todaro: Okay, maybe we can hop on a phone call with him next week, just to.

130 00:11:58.580 00:11:59.190 Luke Daque: Yeah, sure.

131 00:11:59.190 00:12:00.050 kim todaro: To have a call too.

132 00:12:00.210 00:12:03.399 Luke Daque: I’ll also send out an email just for a quick.

133 00:12:03.580 00:12:07.890 Luke Daque: So we can have something. So he has context, basically.

134 00:12:08.520 00:12:09.210 kim todaro: Okay.

135 00:12:10.730 00:12:16.927 Luke Daque: Cool. So yeah, for shopify the the things I changed here were the

136 00:12:19.390 00:12:22.379 Luke Daque: the marketing. So yeah, marketing already. I removed

137 00:12:23.760 00:12:31.680 Luke Daque: and Amazon ads from shopify, and also added the the post pilot, and so.

138 00:12:31.680 00:12:32.040 kim todaro: Thank you.

139 00:12:32.040 00:12:37.587 Luke Daque: So, but the rest I don’t think I’d change anything from shipment at the moment.

140 00:12:38.660 00:12:43.750 Luke Daque: and refunds also the same, and then cogs are like coming from unleashed.

141 00:12:44.590 00:12:50.860 Luke Daque: If you look at like 31 to April 8.th Let’s see, let’s close to what that you have.

142 00:12:59.280 00:13:00.519 Luke Daque: Let me see that

143 00:13:03.810 00:13:08.930 Luke Daque: this is the one I copied from what you had.

144 00:13:09.350 00:13:12.989 Luke Daque: so this might not be up to date, but until April 8th

145 00:13:13.940 00:13:16.359 Luke Daque: sales you have a hundred 11.

146 00:13:17.680 00:13:21.430 Luke Daque: Mine here is like that 132.

147 00:13:23.310 00:13:27.509 Luke Daque: Wonder if this changes if I use it’s the same.

148 00:13:29.130 00:13:32.030 Luke Daque: It’s a lot higher, I guess, by like.

149 00:13:32.323 00:13:34.380 kim todaro: What days are you looking for? Again.

150 00:13:34.830 00:13:37.199 Luke Daque: Like from March 31 to April 8.th

151 00:13:37.910 00:13:39.190 kim todaro: Okay, got it?

152 00:13:40.770 00:13:41.240 Luke Daque: Okay.

153 00:13:41.240 00:13:43.800 kim todaro: Yes, shopify sales.

154 00:13:44.090 00:13:47.590 Luke Daque: Oh, this is gross, minus the steps and refunds.

155 00:13:47.820 00:13:51.520 kim todaro: So it should. Yeah, it’s the same under 1,213.

156 00:13:52.280 00:13:52.780 kim todaro: Yep.

157 00:13:53.390 00:14:02.220 Luke Daque: And then marketing costs at 21,000. This is this is at 18.

158 00:14:02.470 00:14:06.559 Luke Daque: So I think this is still missing the impact, and pretty oh.

159 00:14:07.660 00:14:08.150 kim todaro: Okay.

160 00:14:08.150 00:14:13.029 Luke Daque: That’s that’s what’s missing here. Basically this one. And this, let me see.

161 00:14:13.030 00:14:13.640 kim todaro: That makes sense.

162 00:14:13.640 00:14:18.970 Luke Daque: 1,600. Yeah, it’s just, you know, the same mostly

163 00:14:19.200 00:14:24.140 Luke Daque: calls is like different. Because I think you’re still using shopify here. And I’m already using.

164 00:14:24.140 00:14:30.570 kim todaro: Mine are wrong. Yep, I don’t have access to unleashed, so I I don’t know what those are, but yours are right. I’m sure.

165 00:14:32.350 00:14:35.249 Luke Daque: And my shipping costs are probably not correct either.

166 00:14:35.790 00:14:40.440 Luke Daque: Yeah, this is, this is a lot of over here. But this is like already.

167 00:14:41.290 00:14:42.229 kim todaro: Yeah, I think that’s like.

168 00:14:42.230 00:14:43.220 Luke Daque: Let me check.

169 00:14:43.800 00:14:48.030 kim todaro: That’s the biggest thing that needs to be fixed right?

170 00:14:48.720 00:14:49.410 Luke Daque: Yeah.

171 00:14:50.080 00:14:52.970 kim todaro: Everything else looks looks pretty good.

172 00:14:53.770 00:14:54.460 Luke Daque: Nice.

173 00:14:55.590 00:15:02.940 Luke Daque: So yeah, I think that’s about it. Total profit pretty close, I’m saying.

174 00:15:05.270 00:15:09.610 Luke Daque: minus the missing marketing costs that I have.

175 00:15:09.750 00:15:11.310 Luke Daque: I’m still like working on.

176 00:15:12.230 00:15:15.120 kim todaro: Yep, now,

177 00:15:15.960 00:15:18.759 kim todaro: Was the call with Chuck helpful on how to like.

178 00:15:18.960 00:15:25.899 kim todaro: I know that I I kind of forgot where we left off. Do we need to try to scrape those emails that he gets every night?

179 00:15:26.060 00:15:31.360 kim todaro: Are we pulling the right information from from ship station?

180 00:15:31.960 00:15:36.339 Luke Daque: I think we yeah, we we, I think, for ship station. I think we should be good. We did

181 00:15:36.460 00:15:40.380 Luke Daque: try to do exact sample orders, and they were like

182 00:15:40.600 00:15:44.319 Luke Daque: the same as what he had where I was like.

183 00:15:44.520 00:15:53.659 Luke Daque: A little bit different was the Unis shipments, because they were like missing from our end. So that’s also the thing that I was like looking into as well.

184 00:15:53.940 00:15:54.830 Luke Daque: I’m not okay.

185 00:15:54.830 00:15:58.450 Luke Daque: I’m not sure. I think we should be good for it.

186 00:15:59.244 00:15:59.679 kim todaro: Yeah.

187 00:16:00.670 00:16:01.340 Luke Daque: Yeah.

188 00:16:02.020 00:16:07.809 kim todaro: The real. Can you go back to the real report because I do feel like the shipping costs are still really low, even if those are just from ship station.

189 00:16:08.220 00:16:08.630 Luke Daque: Hmm.

190 00:16:08.630 00:16:10.949 kim todaro: Yeah, that that still seems really low to me.

191 00:16:12.250 00:16:13.550 Luke Daque: I see you have.

192 00:16:13.550 00:16:14.979 kim todaro: You might have to double check that.

193 00:16:15.220 00:16:17.970 Luke Daque: Yeah, so it is. Worships.

194 00:16:17.970 00:16:18.919 kim todaro: But I’ll do

195 00:16:19.750 00:16:27.550 kim todaro: now is I’ll have a chuck. Send from the 31st to the 8th and we want ship date cost right.

196 00:16:28.580 00:16:29.360 Luke Daque: Yeah.

197 00:16:30.670 00:16:32.006 kim todaro: Okay, let me just

198 00:16:32.830 00:16:35.100 Luke Daque: It’s yeah. It’s it’s basing my shift day.

199 00:16:35.690 00:16:36.989 kim todaro: Ship date. Okay?

200 00:16:38.270 00:16:42.470 kim todaro: Yeah. So ship date, we’ll pull. We’ll pull the. We’ll pull the costs from ship date

201 00:16:43.089 00:16:45.609 kim todaro: between the 31st and the

202 00:16:46.690 00:16:51.700 kim todaro: 8 from ship station just to like give us an idea what that number is.

203 00:16:52.320 00:16:53.760 Luke Daque: That’d be great. Yeah.

204 00:16:53.760 00:16:57.719 kim todaro: Okay, awesome. I’ll I’ll send you that that spreadsheet soon.

205 00:16:58.730 00:16:59.619 Luke Daque: Sounds good.

206 00:17:00.180 00:17:00.940 kim todaro: Okay

207 00:17:04.290 00:17:05.940 kim todaro: ship station.

208 00:17:06.390 00:17:09.350 kim todaro: I’ll I’ll ask for the 30, th because, you know, sometimes

209 00:17:09.460 00:17:19.159 kim todaro: when you download reports, it’s kind of kind of gets funky to the 9, and then we and then you can. You can just pivot table or filter out the dates. You need.

210 00:17:19.930 00:17:20.375 Luke Daque: Okay.

211 00:17:21.290 00:17:22.279 Luke Daque: Sounds good.

212 00:17:26.560 00:17:36.250 Amber Lin: Do you guys think we’re ready to show Ben anything, or should we or is there like, do we? Can we show him the shopify parts.

213 00:17:36.790 00:17:38.189 Amber Lin: What do you guys.

214 00:17:38.190 00:17:45.930 kim todaro: I I would probably wait to show him the shopify just cause he’s gonna he’s very sensitive to the shipping costs like he’s gonna look at that, and be like those are so wrong.

215 00:17:46.536 00:18:01.199 Amber Lin: Record a video, but not tell him the dashboard is ready. But just to show him. Hey, we we made these changes so far. This was before this is after. And this is kind of what we’re.

216 00:18:01.660 00:18:05.250 Amber Lin: This is just a little bit that we need to work on before it’s good to go.

217 00:18:06.400 00:18:07.100 kim todaro: Okay.

218 00:18:08.526 00:18:09.560 Amber Lin: That works.

219 00:18:10.350 00:18:11.030 Amber Lin: Okay.

220 00:18:13.210 00:18:14.100 Luke Daque: Sounds good.

221 00:18:15.058 00:18:19.539 kim todaro: Chuck’s driving, but he should have that spreadsheet over in like an hour or so.

222 00:18:20.370 00:18:21.500 Luke Daque: Cool, nice.

223 00:18:23.100 00:18:24.469 kim todaro: Okay. Cool.

224 00:18:24.630 00:18:25.880 kim todaro: Thanks. Guys.

225 00:18:26.730 00:18:27.860 Amber Lin: Thanks, Jim.

226 00:18:28.568 00:18:32.071 kim todaro: Do you want? Do you want me to schedule anything with

227 00:18:32.560 00:18:40.049 kim todaro: with Steven again for next week? Or do you want to wait until you get what you need from him today, and then we’ll go. We’ll we’ll reconvene on Monday. The 3 of us.

228 00:18:41.200 00:18:50.009 Luke Daque: Yeah, we can do that. I’ll send an email. So he has contacts in case like, we have the meeting on Monday. Then he already knows, like some of the stuff.

229 00:18:50.220 00:18:52.470 Luke Daque: Okay, sounds good, cool.

230 00:18:52.750 00:18:59.790 kim todaro: Perfect alright. So I’ll talk to you guys on Monday. Then.

231 00:19:00.340 00:19:02.089 Luke Daque: Okay. Sounds. Good. Thanks. Again.

232 00:19:02.090 00:19:03.730 Amber Lin: Okay? Bye.

233 00:19:04.350 00:19:04.910 Luke Daque: Bye.