Meeting Title: PoolPartsToGo-Q3-Review Date: 2024-06-10 Meeting participants: Nicolas Sucari, Bencohen, Uttam Kumaran
WEBVTT
1 00:00:49.680 ⇒ 00:00:50.480 Uttam Kumaran: Hey! Man!
2 00:00:50.480 ⇒ 00:00:51.750 bencohen: Hey? How’s it going.
3 00:00:51.750 ⇒ 00:00:52.830 Uttam Kumaran: Hey! Good morning!
4 00:00:54.030 ⇒ 00:00:55.299 bencohen: How was the weekend.
5 00:00:55.690 ⇒ 00:01:00.009 Uttam Kumaran: Weekend was good, tried not to work for once.
6 00:01:01.465 ⇒ 00:01:01.960 bencohen: Important.
7 00:01:02.420 ⇒ 00:01:04.060 bencohen: very important.
8 00:01:05.110 ⇒ 00:01:10.509 Uttam Kumaran: Yeah, that’s the big highlight weekend was good otherwise, just had like a friend’s birthday party. And then
9 00:01:10.540 ⇒ 00:01:14.820 Uttam Kumaran: it’s great pool weather here. So spend some time with the pool on Saturday.
10 00:01:14.820 ⇒ 00:01:17.109 bencohen: Nice. That’s what I’m talking about.
11 00:01:18.620 ⇒ 00:01:22.550 bencohen: Good. Alright, we can make this quick, but it seems like there’s a lot of updates.
12 00:01:22.770 ⇒ 00:01:27.160 Uttam Kumaran: There is a lot of updates. And I kinda wanted to go through.
13 00:01:29.460 ⇒ 00:01:36.810 Uttam Kumaran: I kind of wanted to go through a little bit of organization we’re doing on, like what we’re tackling for, y’all. And basically
14 00:01:36.900 ⇒ 00:01:39.319 Uttam Kumaran: just make sure that we’re working on
15 00:01:39.450 ⇒ 00:01:43.280 Uttam Kumaran: like the most important thing which isn’t like
16 00:01:43.320 ⇒ 00:01:49.920 Uttam Kumaran: anything beyond what we’ve been doing so far, I think, for us internally, we’re putting some structure together.
17 00:01:50.354 ⇒ 00:01:58.330 Uttam Kumaran: Because now we have a couple of people working on different things. So that’s a big stuff. Maybe, Nico, we can just jump right into.
18 00:01:58.330 ⇒ 00:01:59.280 Nicolas Sucari: Hi man.
19 00:01:59.680 ⇒ 00:02:00.790 bencohen: How’s it going.
20 00:02:01.770 ⇒ 00:02:03.590 Nicolas Sucari: Everything fine. Here, I get some.
21 00:02:03.610 ⇒ 00:02:06.030 Nicolas Sucari: Yeah, we can jump right in
22 00:02:10.446 ⇒ 00:02:12.913 Nicolas Sucari: do you want me to share the goals and milestones?
23 00:02:13.160 ⇒ 00:02:14.290 Uttam Kumaran: Yeah. Yeah. Go ahead.
24 00:02:15.350 ⇒ 00:02:16.310 Nicolas Sucari: Excellent.
25 00:02:16.950 ⇒ 00:02:20.869 Nicolas Sucari: So 1st of all is is Dan joining or not.
26 00:02:20.870 ⇒ 00:02:22.039 bencohen: Probably not.
27 00:02:22.840 ⇒ 00:02:23.580 Nicolas Sucari: Okay
28 00:02:31.960 ⇒ 00:02:34.980 Nicolas Sucari: you’re seeing. No, we’re not seeing anything right.
29 00:02:35.210 ⇒ 00:02:35.655 Uttam Kumaran: Now.
30 00:02:44.800 ⇒ 00:02:46.010 Nicolas Sucari: There we go. Yeah.
31 00:02:46.990 ⇒ 00:02:54.370 Nicolas Sucari: So 1st of all, we wanna validate goals and milestones that we were setting up with Utam last week.
32 00:02:54.570 ⇒ 00:02:57.699 Nicolas Sucari: so that we are aligned. So let’s go to
33 00:02:58.200 ⇒ 00:03:00.030 Nicolas Sucari: this screen.
34 00:03:00.380 ⇒ 00:03:08.079 Nicolas Sucari: or we have all of our goals, we said, for these quarter some like big goals that is kind of like
35 00:03:08.310 ⇒ 00:03:25.209 Nicolas Sucari: grouping staff of milestones. That’s our data. Accuracy, profitability, daily reduce shipping costs and understanding shipping data and marketing cost reduction. And then we are like leaving for the next course or the anomaly detection on key revenue and cost centers.
36 00:03:25.480 ⇒ 00:03:34.640 Uttam Kumaran: Yeah, the big thing, Ben, I just wanted to one just like we’ve talked about this. And basically every time we talk we come back to these kind of 3 or 4 different things.
37 00:03:35.000 ⇒ 00:03:36.249 Uttam Kumaran: One is just
38 00:03:36.890 ⇒ 00:03:39.860 Uttam Kumaran: basically, I’m laddering, laddering everything up
39 00:03:39.930 ⇒ 00:03:41.110 Uttam Kumaran: through
40 00:03:41.140 ⇒ 00:03:53.709 Uttam Kumaran: like these goals, and then kind of drop these goals into like, okay, what? What part of this stuff is like? Are we tackling as part of those goals and then make sure that every issue we work on basically ladders to one of them.
41 00:03:54.180 ⇒ 00:03:56.400 Uttam Kumaran: We’ve talked about each of the 4 of these.
42 00:03:56.620 ⇒ 00:04:19.025 Uttam Kumaran: I mean for for a long time now, and basically, one is continuing to be like making sure everything is accurate on the data side, making sure we have the latest updates coming from an Api not just going from like files, and like, we have testing and things like that. So that’s the data accuracy piece. The second piece is like profitability data daily.
43 00:04:19.480 ⇒ 00:04:32.779 Uttam Kumaran: So this is about making sure we can report on profitability. Second, is that we’re actually able to understand, like what our goals are for profitability. And so that comes from being able to actually understand, like what it is every day.
44 00:04:33.255 ⇒ 00:04:38.600 Uttam Kumaran: And then the also is understanding, like contribution margin for profitability, basically
45 00:04:38.630 ⇒ 00:04:42.359 Uttam Kumaran: on our side on, for, like e-commerce profitability, we’re looking at
46 00:04:42.370 ⇒ 00:04:52.280 Uttam Kumaran: sales minus like refunds, discounts, marketing, shipping and so one, we measure each of those. And the second, also understanding, like what
47 00:04:52.380 ⇒ 00:05:06.380 Uttam Kumaran: what percent each of those needs to be. And that’s why we’ve been kind of going through refunds. We went through warranties. We’re kind of, we’re continuing to kind of break each of those down to basically get a sense of like, what portion of profitability is eaten up by each
48 00:05:06.590 ⇒ 00:05:08.119 Uttam Kumaran: major cost center
49 00:05:08.730 ⇒ 00:05:11.130 Uttam Kumaran: and this also kind of like hits on
50 00:05:11.200 ⇒ 00:05:13.370 Uttam Kumaran: the price test that we’re talking about.
51 00:05:13.420 ⇒ 00:05:18.550 Uttam Kumaran: which is like, can can we actually use some of those testing to actually actively affect.
52 00:05:18.630 ⇒ 00:05:24.864 Uttam Kumaran: like this number E, either increasing revenue or on the shipping side, like reducing costs.
53 00:05:27.100 ⇒ 00:05:36.910 Uttam Kumaran: the the 3rd thing is just like, I think I wanted to bucket shipping as like a toll separate thing because there’s a lot of stuff we’re we’re constantly doing on the shipping side.
54 00:05:36.910 ⇒ 00:05:37.560 bencohen: Yep.
55 00:05:37.889 ⇒ 00:05:50.720 Uttam Kumaran: I would say one. This is just like making sure that our data model is is ready for, like changes and shipments which we’ve done. We, of course, are onboarding like Primus and the new Unis thing.
56 00:05:51.138 ⇒ 00:05:54.820 Uttam Kumaran: We have a process for bringing on even further ones.
57 00:05:54.940 ⇒ 00:06:14.549 Uttam Kumaran: We have, we have a initiative on like opening up something, maybe in Texas with Unis, so like working with Michael on, like some sort of analysis there on basically like, show, how do we get everything in like zone? 3 or zone, 2 or less? And then in each of these categories, I also am trying this quarter to see if we can get to some goals, which is basically like
58 00:06:14.590 ⇒ 00:06:26.780 Uttam Kumaran: what is our like price per goal by zone and product class price per pound by zone and product class. That way, we can basically understand, where are we still above that right now, like, I have a like, a
59 00:06:26.840 ⇒ 00:06:34.980 Uttam Kumaran: I kind of like know look kind of some of the numbers. I think you probably have like a better pulse on things, but it’s still like a little bit of like a feel.
60 00:06:35.354 ⇒ 00:06:37.119 Uttam Kumaran: We can get this to like
61 00:06:37.350 ⇒ 00:06:41.829 Uttam Kumaran: actual numbers where we’re like, okay, we should be going above like x price per pound.
62 00:06:41.830 ⇒ 00:06:43.429 bencohen: We? Yeah. But we need to.
63 00:06:43.540 ⇒ 00:06:45.779 bencohen: Yeah. But we need to get further, like.
64 00:06:46.720 ⇒ 00:06:49.939 bencohen: we need California to be fully going
65 00:06:51.110 ⇒ 00:06:55.749 bencohen: so that we can kind of block out that side, and then Texas.
66 00:06:56.160 ⇒ 00:07:03.910 bencohen: And then after that, I think we’ll we’ll like, take stock of, which is what we have, and then we can probably say, like, All right, let’s reach for 20% more gains
67 00:07:04.308 ⇒ 00:07:07.259 bencohen: something like that. But for now it’s just.
68 00:07:07.300 ⇒ 00:07:14.240 bencohen: I don’t really. I don’t even really understand what’s going on on their side. I told Mike, get whatever Thursday or Friday I was like.
69 00:07:14.250 ⇒ 00:07:17.060 bencohen: it’s done like, have your team wrap it up here.
70 00:07:17.220 ⇒ 00:07:21.119 bencohen: And he was like, I’ll I’m on an email that the whole group saying like
71 00:07:22.060 ⇒ 00:07:24.719 bencohen: something positive like, Let’s finish up.
72 00:07:24.830 ⇒ 00:07:26.880 bencohen: But I don’t know what that actually means.
73 00:07:27.670 ⇒ 00:07:30.679 Uttam Kumaran: Well, we we hopped on with them, and we like got
74 00:07:30.940 ⇒ 00:07:34.730 Uttam Kumaran: stuff go in one. So the big things are like one.
75 00:07:34.800 ⇒ 00:07:40.180 Uttam Kumaran: Everything I set up on our side for the order tagging. So it’s back in their court on, like
76 00:07:40.600 ⇒ 00:07:42.760 Uttam Kumaran: basically understanding.
77 00:07:43.398 ⇒ 00:07:59.259 Uttam Kumaran: Like, are they are. They hooked up with us. And the guy Justin was like sometime in the next few days this week they should give us the go through. I was basically like, is this, a next week thing is this this month, and he was like, should I be ready next week to do testing
78 00:07:59.860 ⇒ 00:08:02.299 Uttam Kumaran: again? I’m just like I’m doing work.
79 00:08:02.300 ⇒ 00:08:04.350 bencohen: What does that mean? What does that mean?
80 00:08:04.350 ⇒ 00:08:13.149 Uttam Kumaran: Hey? They’re gonna send. They’re gonna try and like, send a sample order through and make sure that, like it creates the appropriate docs on their side.
81 00:08:15.510 ⇒ 00:08:19.709 Uttam Kumaran: that’s like their testing process again. Like I I’m like, do whatever you need to do.
82 00:08:20.090 ⇒ 00:08:25.960 Uttam Kumaran: Can you just give me like a date, or like what that’s basically what I keep hammering back on.
83 00:08:25.960 ⇒ 00:08:26.460 bencohen: Yeah.
84 00:08:28.340 ⇒ 00:08:35.301 Uttam Kumaran: so so it’s back in their core. Actually. So if you want to send another text feel free, it’s actually back in their court on
85 00:08:36.150 ⇒ 00:08:37.369 Uttam Kumaran: finishing this up.
86 00:08:37.840 ⇒ 00:08:38.770 bencohen: Okay.
87 00:08:39.490 ⇒ 00:08:40.760 bencohen: let me text him.
88 00:08:43.870 ⇒ 00:08:47.130 Uttam Kumaran: And you can say like they they mentioned they needed to do some testing.
89 00:08:48.740 ⇒ 00:08:52.639 bencohen: Jose. Alright. Good morning, Mike.
90 00:08:54.510 ⇒ 00:08:56.310 bencohen: Just wrapping up
91 00:08:58.320 ⇒ 00:09:02.150 bencohen: team call on my side. It sounds like
92 00:09:03.720 ⇒ 00:09:04.949 bencohen: sounds like what.
93 00:09:06.500 ⇒ 00:09:10.340 Uttam Kumaran: It sounds like they need that. There’s some testing remaining on their side to get this live.
94 00:09:10.940 ⇒ 00:09:12.010 bencohen: Sounds like.
95 00:09:12.810 ⇒ 00:09:14.850 bencohen: we’re just waiting
96 00:09:15.300 ⇒ 00:09:16.260 bencohen: on
97 00:09:16.570 ⇒ 00:09:18.120 bencohen: final testing.
98 00:09:20.530 ⇒ 00:09:26.560 bencohen: Can we get live? Eod, when Wednesday, actually, you know what? I’m not even just.
99 00:09:27.115 ⇒ 00:09:31.290 Uttam Kumaran: Yeah, I would just say, like, Can we get live today? Or whatever? I don’t know.
100 00:09:31.480 ⇒ 00:09:33.460 bencohen: I’m gonna say, no eod. Today.
101 00:09:36.450 ⇒ 00:09:42.280 bencohen: I already pushed internally this morning for updates from the team we’re waiting on an implementation rep.
102 00:09:42.280 ⇒ 00:09:42.870 Uttam Kumaran: Okay.
103 00:09:43.240 ⇒ 00:09:47.390 bencohen: This is my point. By the way, when I made the comment about too many people emailing.
104 00:09:47.390 ⇒ 00:09:47.940 Uttam Kumaran: Yeah.
105 00:09:47.940 ⇒ 00:09:49.110 bencohen: This is what
106 00:09:49.570 ⇒ 00:09:51.289 bencohen: I don’t want to sound like this.
107 00:09:51.290 ⇒ 00:09:51.750 Uttam Kumaran: Yeah.
108 00:09:51.750 ⇒ 00:09:53.500 bencohen: This sounds so
109 00:09:54.140 ⇒ 00:09:55.940 bencohen: so ridiculous.
110 00:09:55.940 ⇒ 00:09:56.290 Uttam Kumaran: Yeah.
111 00:09:56.640 ⇒ 00:09:57.819 bencohen: Cause. He’s not.
112 00:09:58.310 ⇒ 00:10:14.889 bencohen: He’s not the king of the kingdom. He’s not like, you know. Bob Iger so high up that like he actually can’t know what’s going on like this is this is crazy. He was, yes, trying to schedule internal time to talk and get you a date. Oh, fuck off, Mike. Okay, thank you.
113 00:10:15.400 ⇒ 00:10:16.200 bencohen: Todd.
114 00:10:16.200 ⇒ 00:10:18.349 Uttam Kumaran: That’s also what I’m saying is like, what
115 00:10:18.440 ⇒ 00:10:23.030 Uttam Kumaran: yeah, how does he? It’s like, Okay, we’re waiting for implementation. I. It doesn’t matter
116 00:10:23.380 ⇒ 00:10:24.180 Uttam Kumaran: just
117 00:10:24.300 ⇒ 00:10:25.440 Uttam Kumaran: like it.
118 00:10:25.440 ⇒ 00:10:29.869 bencohen: I think what it is is they he doesn’t have agency over that.
119 00:10:29.870 ⇒ 00:10:30.910 Uttam Kumaran: Oh, okay.
120 00:10:30.910 ⇒ 00:10:32.850 bencohen: I don’t. I think they’re equal. So like
121 00:10:33.700 ⇒ 00:10:35.180 bencohen: it’s not like
122 00:10:35.360 ⇒ 00:10:42.179 bencohen: this department. Sit his. His part sits on top of them, where, like, if an if an email comes raining down from above.
123 00:10:42.230 ⇒ 00:10:44.449 bencohen: they have to jump. I think they can be like.
124 00:10:45.680 ⇒ 00:10:46.230 Uttam Kumaran: Portion of it.
125 00:10:46.230 ⇒ 00:10:49.030 bencohen: Alright. He can wait till tomorrow. I’ll reply to him when I want.
126 00:10:50.060 ⇒ 00:10:54.160 bencohen: you know. Fuck the sales team. I’ve I’ve heard that that’s what happens at these big companies.
127 00:10:54.160 ⇒ 00:10:57.830 Uttam Kumaran: I just hope it like I mean, once it gets set up.
128 00:10:58.360 ⇒ 00:10:59.300 bencohen: It’s easy.
129 00:10:59.540 ⇒ 00:11:03.871 Uttam Kumaran: And and he’s always he loves to hop on calls and talk about new opportunities.
130 00:11:04.260 ⇒ 00:11:05.960 Uttam Kumaran: It’s the problem is like
131 00:11:06.240 ⇒ 00:11:09.460 Uttam Kumaran: that took. That took a week to establish that we needed this.
132 00:11:09.460 ⇒ 00:11:10.200 bencohen: Right.
133 00:11:10.330 ⇒ 00:11:15.719 Uttam Kumaran: Look how much time it’s taking to get set up next time I we said, Do Texas, or whatever I’m gonna say, like
134 00:11:16.600 ⇒ 00:11:22.339 Uttam Kumaran: like we, this one needs to get wrapped up, and we need to get everybody on these calls and.
135 00:11:22.340 ⇒ 00:11:24.939 bencohen: That’s a good idea. I’m gonna say, by the way.
136 00:11:25.260 ⇒ 00:11:28.120 bencohen: we want to do Texas.
137 00:11:29.630 ⇒ 00:11:30.885 Uttam Kumaran: Week.
138 00:11:32.430 ⇒ 00:11:35.260 bencohen: But we don’t want a 6 week
139 00:11:36.000 ⇒ 00:11:37.760 bencohen: implementation.
140 00:11:38.010 ⇒ 00:11:42.429 bencohen: Is there a way to sneak that in now.
141 00:11:42.610 ⇒ 00:11:43.630 bencohen: so that.
142 00:11:43.630 ⇒ 00:11:44.979 Uttam Kumaran: While we have momentum.
143 00:11:45.610 ⇒ 00:11:47.199 bencohen: With Keith. Momentum.
144 00:11:47.990 ⇒ 00:11:50.599 Uttam Kumaran: Cause. Now, I have a through line to the it guy. By the way.
145 00:11:51.240 ⇒ 00:11:52.410 Uttam Kumaran: so we have. Isa, yeah.
146 00:11:52.410 ⇒ 00:12:00.380 bencohen: The the truth of the matter is this, Mike, only thing he does is he sends me a contract to sign. Otherwise he’s just like a
147 00:12:01.280 ⇒ 00:12:03.720 bencohen: he’s just. He’s just not really part of it.
148 00:12:03.720 ⇒ 00:12:08.220 Uttam Kumaran: I’m I’m okay to talk to anybody. That’s why I’m like, give me the it guy. Who else.
149 00:12:08.753 ⇒ 00:12:13.289 bencohen: The people that push the buttons are the only ones that actually do anything. You know.
150 00:12:13.510 ⇒ 00:12:16.970 Uttam Kumaran: So that’s a so now that I have, like we have an end into Justin.
151 00:12:17.120 ⇒ 00:12:20.239 Uttam Kumaran: I mean, we’re now that we at least we have 2 people we could push.
152 00:12:22.870 ⇒ 00:12:28.090 Uttam Kumaran: It’s it’s fine. It’s if we have to fight as a customer. That’s fine. But then I just need to know who
153 00:12:28.450 ⇒ 00:12:32.855 Uttam Kumaran: we should, we should be taught like, who am I gonna be pushing right? I don’t mind pushing.
154 00:12:34.640 ⇒ 00:12:36.020 bencohen: Alright! Let’s keep going.
155 00:12:36.020 ⇒ 00:12:44.169 Uttam Kumaran: Okay, cool. So so yeah, on the shipping side one, the 1st thing is basically getting all these new things set up and online and ready to go.
156 00:12:44.190 ⇒ 00:12:49.660 Uttam Kumaran: There’s been a bunch of stuff on the shopify flow side. And so after that we’ll hopefully
157 00:12:50.060 ⇒ 00:12:53.639 Uttam Kumaran: like, do you think after that we’ll be opening up any more
158 00:12:53.720 ⇒ 00:12:55.950 Uttam Kumaran: shipment locations like immediately after. So.
159 00:12:55.950 ⇒ 00:12:56.790 bencohen: No.
160 00:12:56.790 ⇒ 00:12:57.389 Uttam Kumaran: Okay. Cool.
161 00:12:57.390 ⇒ 00:12:58.599 bencohen: I don’t see
162 00:12:58.670 ⇒ 00:13:01.279 bencohen: honestly for a while. I only see 3.
163 00:13:01.850 ⇒ 00:13:02.350 Uttam Kumaran: Okay.
164 00:13:02.350 ⇒ 00:13:07.917 bencohen: I don’t know. I mean, we’ll we’ll have to do. Once we have the 3 humming, we’ll need to do an analysis and see
165 00:13:09.550 ⇒ 00:13:11.630 bencohen: if we can make any gains.
166 00:13:12.280 ⇒ 00:13:18.349 bencohen: You probably looking at like a Detroit kind of a place, just thinking how it would look. But I don’t.
167 00:13:18.650 ⇒ 00:13:20.969 bencohen: It’s probably not worth the squeeze.
168 00:13:20.970 ⇒ 00:13:27.670 Uttam Kumaran: Okay. The other thing is i i i haven’t gone back to Kelly on like her brush thing. I just I just like
169 00:13:28.280 ⇒ 00:13:32.670 Uttam Kumaran: again. This is where I want to have, like, we’re not focused on brush shipping.
170 00:13:32.670 ⇒ 00:13:38.079 bencohen: Well, what’s well, what’s what? The brushes are important, because we have a lot of them, and.
171 00:13:38.080 ⇒ 00:13:38.800 Uttam Kumaran: Yeah. She’s.
172 00:13:38.800 ⇒ 00:13:40.810 bencohen: We basically are a break, even.
173 00:13:40.810 ⇒ 00:13:44.360 Uttam Kumaran: What she said was like, we’re currently shipping through ship station.
174 00:13:44.630 ⇒ 00:13:53.630 Uttam Kumaran: and she’s like I can’t get you a reduction in brushes. But remember, a ups contract is like. If we have all the volume going through them, we get some volume, discounts.
175 00:13:53.630 ⇒ 00:13:54.280 bencohen: Yeah.
176 00:13:54.640 ⇒ 00:13:56.940 Uttam Kumaran: That’s where she was like. Move it direct to us.
177 00:13:57.870 ⇒ 00:14:00.130 Uttam Kumaran: and that’ll get you some volume discounts.
178 00:14:00.330 ⇒ 00:14:02.660 Uttam Kumaran: I’m I’m I’m basically gonna tell her.
179 00:14:02.740 ⇒ 00:14:07.640 Uttam Kumaran: Tell me, what? What would what would it look like if we move it off to you? Basically.
180 00:14:07.930 ⇒ 00:14:12.339 bencohen: Yeah, yeah, get back to her. Just just yeah, just say, what does that actually mean?
181 00:14:12.340 ⇒ 00:14:12.910 Uttam Kumaran: Okay.
182 00:14:12.910 ⇒ 00:14:18.919 bencohen: We’re open to it. I guess I’m a little concerned. Their tech isn’t good, but we will. We’ll go. We’ll get there.
183 00:14:18.920 ⇒ 00:14:19.610 Uttam Kumaran: Okay.
184 00:14:19.610 ⇒ 00:14:22.689 bencohen: Ship station we can trust. It’s a it’s a sound service.
185 00:14:22.690 ⇒ 00:14:23.360 Uttam Kumaran: Yeah.
186 00:14:24.405 ⇒ 00:14:35.390 Uttam Kumaran: so that’s that on the marketing side. So one is all Kim’s reporting. We’ve been spending more time with Kim over the last 2 months than we had before. Kim’s reporting is all in light dash.
187 00:14:35.630 ⇒ 00:14:43.610 Uttam Kumaran: We worked with her on, you know, setting up the price test. I know we’re kind of going back and forth on we worked with her and some of the direct mail stuff
188 00:14:43.720 ⇒ 00:14:46.639 Uttam Kumaran: like, how do you think about marketing?
189 00:14:46.740 ⇒ 00:14:49.899 Uttam Kumaran: I would say, this is Mike. One question is marketing versus.
190 00:14:49.940 ⇒ 00:14:54.330 Uttam Kumaran: We did some stuff on the refunds and discounts and the Cody side of things
191 00:14:54.590 ⇒ 00:14:58.660 Uttam Kumaran: like, how do you PIN those 2 are those 2 just as important. And it’s basically like
192 00:14:59.080 ⇒ 00:14:59.690 Uttam Kumaran: we want to do.
193 00:14:59.690 ⇒ 00:15:02.940 bencohen: I think that the refunds are. We’re a little hotter.
194 00:15:04.440 ⇒ 00:15:05.080 Uttam Kumaran: Yeah.
195 00:15:07.574 ⇒ 00:15:16.120 bencohen: We market pretty efficiently. We have to get better. We? We can get better. But we’re we’re not inefficient. We I I think our refunds were a little wild.
196 00:15:16.840 ⇒ 00:15:22.039 bencohen: I don’t know I had ever followed back up on where we are, there I don’t know what’s going on.
197 00:15:22.960 ⇒ 00:15:28.590 Uttam Kumaran: Yeah, the on the so on the refund side, we did a lot of data analysis. The big thing we’re doing now is one.
198 00:15:28.700 ⇒ 00:15:29.840 Uttam Kumaran: basically.
199 00:15:30.070 ⇒ 00:15:40.729 Uttam Kumaran: we’re gonna go categorize all the past refunds and basically trying to get us like a lay of the land of like, what what’s been the big problems. What I’ll say is.
200 00:15:40.860 ⇒ 00:15:50.490 Uttam Kumaran: Kim is pretty good at on the analysis side of the marketing, I think definitely seeing the marketing go through to sales and like looking at, like
201 00:15:50.880 ⇒ 00:15:54.390 Uttam Kumaran: establishing some broad. We talked about establishing like a broad
202 00:15:54.420 ⇒ 00:16:07.120 Uttam Kumaran: understanding like, what does it take for us to get a customer across our key channels and like, what’s the refund rates and things like that that I think we could help her on. But I think the refunds. There’s a ton of opportunity, because
203 00:16:07.290 ⇒ 00:16:11.210 Uttam Kumaran: I think the Cs team is just basically like rolling with the punches.
204 00:16:11.290 ⇒ 00:16:12.650 Uttam Kumaran: But I don’t know.
205 00:16:12.980 ⇒ 00:16:15.509 Uttam Kumaran: looking above at the whole thing being like
206 00:16:16.600 ⇒ 00:16:20.622 Uttam Kumaran: what products are bad, or having like a flywheel for us to understand that.
207 00:16:20.910 ⇒ 00:16:24.129 bencohen: The thing is is, I don’t know that I saw anything unusual.
208 00:16:24.360 ⇒ 00:16:24.800 Uttam Kumaran: Yeah.
209 00:16:24.800 ⇒ 00:16:27.279 bencohen: We sell relatively high volume of
210 00:16:27.590 ⇒ 00:16:28.960 bencohen: machines that
211 00:16:29.210 ⇒ 00:16:30.429 bencohen: can break.
212 00:16:30.430 ⇒ 00:16:31.030 Uttam Kumaran: Yeah.
213 00:16:32.630 ⇒ 00:16:35.630 bencohen: I don’t know that we can do a whole lot more here.
214 00:16:38.070 ⇒ 00:16:43.640 bencohen: you know, one of the things that we have going against us is that we will, we will warranty
215 00:16:45.602 ⇒ 00:16:48.069 bencohen: nonprofessional installation. So
216 00:16:48.230 ⇒ 00:16:51.449 bencohen: if you had a pool and you ordered one.
217 00:16:51.920 ⇒ 00:16:55.320 bencohen: and you don’t, you’re not like a a pool, Guy.
218 00:16:55.550 ⇒ 00:16:58.440 bencohen: and you don’t have a great installation.
219 00:16:58.740 ⇒ 00:17:02.300 bencohen: and the thing breaks since 9 months we will treat you
220 00:17:02.470 ⇒ 00:17:07.949 bencohen: as if it was installed perfectly that really works against us. It’s a very nice policy, but
221 00:17:08.790 ⇒ 00:17:18.200 bencohen: what I’m saying is, there’s not much we can do like the percentages. When we broke it down by geography. There was nothing like crazy, unusual blaring out in me.
222 00:17:18.200 ⇒ 00:17:18.839 Uttam Kumaran: Okay.
223 00:17:19.089 ⇒ 00:17:22.509 bencohen: That. So? My thought is, how do we get better at servicing?
224 00:17:22.949 ⇒ 00:17:25.149 bencohen: You know? Do we have more spare parts?
225 00:17:26.159 ⇒ 00:17:28.195 bencohen: I don’t know that there’s a ton there.
226 00:17:28.807 ⇒ 00:17:38.689 bencohen: you know, a lot of those things are on the factory side. We identify a very clear problem, and it takes the factory and inventory 9 months to clear up before we get the the fixed unit.
227 00:17:38.999 ⇒ 00:17:42.069 bencohen: I don’t know that it’s worth chasing much more down there.
228 00:17:42.070 ⇒ 00:17:42.860 Uttam Kumaran: Yeah, cause.
229 00:17:42.860 ⇒ 00:17:44.530 bencohen: The percentages, didn’t I?
230 00:17:45.000 ⇒ 00:17:48.839 bencohen: There have been times where we’ve seen like one variant of a skew.
231 00:17:48.840 ⇒ 00:17:49.430 Uttam Kumaran: Yeah.
232 00:17:49.430 ⇒ 00:17:53.289 bencohen: Having like double. But I don’t think that is the case at the moment.
233 00:17:53.740 ⇒ 00:17:58.389 Uttam Kumaran: No, I mean, we’ve seen it be pretty linear with sales. Be pretty linear with
234 00:17:58.470 ⇒ 00:18:01.170 Uttam Kumaran: like where we’re where we’re shipping stuff.
235 00:18:01.270 ⇒ 00:18:15.449 Uttam Kumaran: Again. The question to you is like is, and everything is like. Is the juice worth of squeeze here for what? For our sanity? I wanted a baseline like, are we measuring refunds? Are we? Is that accurate like? Do we have a baseline of like?
236 00:18:15.510 ⇒ 00:18:18.220 Uttam Kumaran: What refunds is in any moment of time? Historically.
237 00:18:18.310 ⇒ 00:18:23.249 Uttam Kumaran: after that, anything proactively is where, like, I want us to be
238 00:18:23.390 ⇒ 00:18:25.839 Uttam Kumaran: like, Okay, is there? Is there opportunity there which.
239 00:18:25.840 ⇒ 00:18:26.920 bencohen: But yeah.
240 00:18:26.920 ⇒ 00:18:33.889 Uttam Kumaran: You know we’re in, you know, in the data we can keep going. But the the thing I wanna establish is like, are we happy with like what our.
241 00:18:34.050 ⇒ 00:18:37.987 bencohen: I think we’re we’re we’re fine. We’ve accepted the numbers as they are.
242 00:18:38.520 ⇒ 00:18:40.729 bencohen: I think, what Dan would want, and
243 00:18:40.740 ⇒ 00:18:46.260 bencohen: to some degree I want, but I don’t think it’s all that fruitful is like. If you can trace
244 00:18:46.400 ⇒ 00:18:54.095 bencohen: issues a container that a bad cause, then we can go to the factory and say, you always 100 grand or something.
245 00:18:54.540 ⇒ 00:18:56.759 bencohen: I don’t think that that’s going to be the case.
246 00:18:57.290 ⇒ 00:19:02.179 Uttam Kumaran: Yeah, I also, I’m not too confident. I’m not too confident one.
247 00:19:02.510 ⇒ 00:19:09.049 Uttam Kumaran: How long it’ll take us to to even set it get there versus if we’ll find it, you know.
248 00:19:09.050 ⇒ 00:19:13.690 bencohen: Yeah, I I would probably just accept. I would call this baseline.
249 00:19:13.690 ⇒ 00:19:14.290 Uttam Kumaran: Okay.
250 00:19:14.540 ⇒ 00:19:16.290 bencohen: And then, if we start to see
251 00:19:16.890 ⇒ 00:19:22.827 bencohen: you know something above or below the standard deviation, we should have a way to look at it. But
252 00:19:23.520 ⇒ 00:19:29.070 bencohen: yeah, I I would call this. I would probably stick a fork in it and just say, like, we’re just gonna monitor things. Now.
253 00:19:29.430 ⇒ 00:19:35.379 Uttam Kumaran: So on the on the marketing side. I still think there’s some stuff we were talking about about direct mail. We’re talking about
254 00:19:35.590 ⇒ 00:19:39.839 Uttam Kumaran: pro versus consumer. So this is all I would establish
255 00:19:39.970 ⇒ 00:19:41.829 Uttam Kumaran: on the marketing side. There’s both
256 00:19:42.150 ⇒ 00:19:46.349 Uttam Kumaran: revenue expansion. There’s also like cost reduction.
257 00:19:46.860 ⇒ 00:19:47.480 bencohen: Yeah.
258 00:19:49.600 ⇒ 00:19:54.870 Uttam Kumaran: we’re. We’re also working on the testing piece, which I know we went. We’re going back and forth on
259 00:19:54.880 ⇒ 00:19:57.980 Uttam Kumaran: like, do you still see like marketing costs.
260 00:19:58.460 ⇒ 00:20:00.970 Uttam Kumaran: because I know we’ve reduced quite a bit.
261 00:20:01.770 ⇒ 00:20:07.290 bencohen: The costs are okay, I think, you know, like, what’s difficult is this? So it’s such a seasonal business. So like right now.
262 00:20:08.290 ⇒ 00:20:12.299 bencohen: it’s like the the peak that that hot selling is over
263 00:20:12.330 ⇒ 00:20:17.659 bencohen: for now it does come back as as right now. It’s like you have to think of it this way.
264 00:20:19.240 ⇒ 00:20:20.300 bencohen: march
265 00:20:20.510 ⇒ 00:20:25.630 bencohen: like North Carolina, Georgia. Those types that can winterize
266 00:20:26.010 ⇒ 00:20:30.380 bencohen: open up their pools. They begin, they buy heaters, they buy pumps, they replace things
267 00:20:30.880 ⇒ 00:20:38.729 bencohen: as you move towards the end of May it just moves up towards Vermont and and obviously over Illinois, etc. And then.
268 00:20:39.220 ⇒ 00:20:47.779 bencohen: once June hits like, I know my kids. They’re in the pool every day, and the pool is working perfectly, and there’s nothing to do. I I you know. And then
269 00:20:49.330 ⇒ 00:20:50.920 bencohen: you have to figure.
270 00:20:51.010 ⇒ 00:20:58.799 bencohen: Lot of people are on their last leg, their service, guy like, replace something and said, like, you’re done, you know, you can get the season, but you have to replace it soon, then
271 00:21:00.070 ⇒ 00:21:01.849 bencohen: things will start failing.
272 00:21:02.120 ⇒ 00:21:13.476 bencohen: So like right now, we’re marketing, and our conversion is just died because there’s just the demand, is. It’s it’s game time. It’s you know it. We’re we’re in. We’re in the show. We’re not w waiting for it anymore.
273 00:21:16.310 ⇒ 00:21:22.080 bencohen: it’s not. Honestly, it’s not even worth marketing right now. I almost wanna tell everybody on our team to just come back.
274 00:21:22.320 ⇒ 00:21:23.870 bencohen: July 15.th
275 00:21:24.130 ⇒ 00:21:24.760 Uttam Kumaran: Yeah.
276 00:21:24.760 ⇒ 00:21:31.150 bencohen: It’s just not even worth working. I mean, we’re not doing terribly, and Amazon’s doing better than than shopify. But like
277 00:21:31.220 ⇒ 00:21:33.669 bencohen: it’s just not prime time. It’s not game time.
278 00:21:33.890 ⇒ 00:21:34.570 Uttam Kumaran: Yeah.
279 00:21:35.220 ⇒ 00:21:40.480 bencohen: It’s a. It’s an odd thing, because you think pool season. It’s like Sunny now.
280 00:21:40.530 ⇒ 00:21:43.679 bencohen: but this is always when it after Memorial Day always dies.
281 00:21:43.680 ⇒ 00:21:44.260 Uttam Kumaran: Yeah.
282 00:21:44.960 ⇒ 00:21:53.807 bencohen: And what we used to do is we used to do these crazy sales to stimulate sales. But the problem was is that those were sales that we would have gotten at a higher price.
283 00:21:54.060 ⇒ 00:21:54.610 Uttam Kumaran: Yeah.
284 00:21:54.610 ⇒ 00:21:56.000 bencohen: Or September.
285 00:21:56.160 ⇒ 00:21:58.150 bencohen: And then what was happening was
286 00:21:58.200 ⇒ 00:22:00.379 bencohen: August or September would be soft.
287 00:22:01.400 ⇒ 00:22:02.200 bencohen: and
288 00:22:02.570 ⇒ 00:22:07.789 bencohen: we’d be like, why, that’d be like, because we robbed, Peter call it doesn’t make sense.
289 00:22:07.790 ⇒ 00:22:09.920 Uttam Kumaran: Yeah, we sold them to the same people. Yeah.
290 00:22:10.070 ⇒ 00:22:13.379 Uttam Kumaran: I mean, that’s the thing that I’m trying to
291 00:22:13.430 ⇒ 00:22:15.200 Uttam Kumaran: like establish
292 00:22:15.580 ⇒ 00:22:18.180 Uttam Kumaran: after our really, after our conversation
293 00:22:18.220 ⇒ 00:22:21.790 Uttam Kumaran: over like on Friday, or I think it was on Friday, which is like.
294 00:22:22.370 ⇒ 00:22:44.479 Uttam Kumaran: I basically wanted to try to get an understanding of like, what are those seg seasonal segments cause? Th, this is the problem that I was like, okay, here’s we have a, we have an issue. We can’t run the price test because the demand is so variable. So we have these phases. So one is like, I need to understand what those phases are and what’s the demand curve in each of those phases
295 00:22:44.670 ⇒ 00:22:47.120 Uttam Kumaran: right? Like, what are those phases?
296 00:22:47.150 ⇒ 00:22:55.560 Uttam Kumaran: And then is it like? Is a high low, and then also understanding? Okay, during those different things, we need a different pricing strategy. We need a different
297 00:22:55.700 ⇒ 00:22:58.490 Uttam Kumaran: understanding of, like what our customer acquisition is.
298 00:22:58.620 ⇒ 00:23:05.249 Uttam Kumaran: And just again, this is like establishing a baseline for cool. We know that this is the season, and
299 00:23:05.290 ⇒ 00:23:07.420 Uttam Kumaran: this is what the prices should be like.
300 00:23:07.660 ⇒ 00:23:08.440 Uttam Kumaran: Right?
301 00:23:09.220 ⇒ 00:23:10.840 bencohen: I think we might be
302 00:23:11.670 ⇒ 00:23:12.960 bencohen: over complicating.
303 00:23:12.960 ⇒ 00:23:13.550 Uttam Kumaran: High.
304 00:23:14.150 ⇒ 00:23:19.649 bencohen: I don’t think we have the kind of business that I think we can. We can go to the direction, but I don’t think we can be there like
305 00:23:19.670 ⇒ 00:23:28.285 bencohen: I think about like my brother’s girlfriend. She works. She’s one of the leads at summer Fridays, which is a makeup company
306 00:23:30.320 ⇒ 00:23:31.230 bencohen: they have.
307 00:23:32.820 ⇒ 00:23:36.549 bencohen: It’s a whole different thing. Their products not expensive.
308 00:23:36.760 ⇒ 00:23:38.320 bencohen: It’s small.
309 00:23:39.410 ⇒ 00:23:44.460 bencohen: Demand doesn’t change, really for lipstick, like people. Women will wear it
310 00:23:44.550 ⇒ 00:23:46.959 bencohen: and mandu year round.
311 00:23:47.860 ⇒ 00:23:56.640 bencohen: There’s holidays that are more in line with, like the the, you know, call it like the scholastic, or just like the the religious holiday thing
312 00:23:56.800 ⇒ 00:23:58.260 bencohen: ours is like
313 00:24:00.710 ⇒ 00:24:06.060 bencohen: it’s it’s too micro like you’re talking about like all right. Well, what might be true in Florida
314 00:24:06.270 ⇒ 00:24:11.450 bencohen: and Louisiana is not true in Texas, in Arizona.
315 00:24:11.640 ⇒ 00:24:18.870 bencohen: which is definitely not true in the northeast, so like, if the weather’s different, the the pool styles that they have are different.
316 00:24:20.310 ⇒ 00:24:29.420 bencohen: I don’t think I think we. I think it’s just a it’s it’s not worth it like I don’t think it’s worth it, like I don’t think you can find something that we can’t feel like.
317 00:24:29.420 ⇒ 00:24:30.040 Uttam Kumaran: Yeah.
318 00:24:30.040 ⇒ 00:24:31.989 bencohen: What happens is typically
319 00:24:32.540 ⇒ 00:24:37.930 bencohen: well, there’ll be momentum in one geography because of a macro thing
320 00:24:38.430 ⇒ 00:24:40.069 bencohen: like the weather changing.
321 00:24:40.400 ⇒ 00:24:41.510 bencohen: and
322 00:24:42.090 ⇒ 00:24:48.600 bencohen: we don’t have enough stock, and for whatever reason we’re a little light we oversold in one area whatever.
323 00:24:48.730 ⇒ 00:24:51.779 bencohen: and Chuck says like, Hey, if we don’t
324 00:24:51.950 ⇒ 00:24:55.679 bencohen: make a price change, we will sell out in 12 days.
325 00:24:55.680 ⇒ 00:24:56.260 Uttam Kumaran: Yeah.
326 00:24:56.260 ⇒ 00:25:01.299 bencohen: And we don’t have another container coming for 16 days. So what do you wanna do? And I say, just raise the price
327 00:25:01.540 ⇒ 00:25:02.620 bencohen: 40 bucks.
328 00:25:03.220 ⇒ 00:25:11.919 bencohen: and let’s check back in 48 h, and usually that slows it down enough. I don’t know that we can do better than that, because this this changes constantly.
329 00:25:11.920 ⇒ 00:25:36.980 Uttam Kumaran: Yeah, I agree. No, no, I I agree that the actual like getting this from 80 to 100 is hard, and it takes a long time so totally. I I see your point. I think it’s, I think. Then there’s probably a lot of opportunity on, like the revenue expansion side. Which is this pro versus consumer. The direct mail like. That’s where we started working a little bit on. But we didn’t push a lot for.
330 00:25:36.980 ⇒ 00:25:41.899 bencohen: I would focus more on this marketing stuff than I would pricing stuff, I think pricing.
331 00:25:42.320 ⇒ 00:25:44.889 bencohen: I think, for, like the the brush bundle
332 00:25:44.960 ⇒ 00:25:47.279 bencohen: that’s closer to makeup, because.
333 00:25:47.280 ⇒ 00:25:52.970 Uttam Kumaran: Yeah, I guess if there’s if there’s others, if there’s other products that you think is worth, I mean, we also want to do content testing.
334 00:25:53.283 ⇒ 00:25:56.179 Uttam Kumaran: and so like that will be through the same tool. But
335 00:25:56.350 ⇒ 00:26:01.070 Uttam Kumaran: if, apart from brushes, this, anything else where you know, we can set up like a little bit of like.
336 00:26:01.260 ⇒ 00:26:05.460 Uttam Kumaran: regardless of the season. We can kind of continue this pricing
337 00:26:06.320 ⇒ 00:26:09.839 Uttam Kumaran: like. I think we can eke out a little bit more money, for sure.
338 00:26:09.840 ⇒ 00:26:10.460 bencohen: Yeah, but.
339 00:26:10.460 ⇒ 00:26:12.330 Uttam Kumaran: But I don’t want to spend
340 00:26:12.850 ⇒ 00:26:19.100 Uttam Kumaran: like, I don’t want to go through this this process again, where it’s like, okay, we’re changing and where the test basically has to get
341 00:26:19.360 ⇒ 00:26:25.180 Uttam Kumaran: removed. So apart from brushes, is there anything else you think we should? We could test pricing? Okay, great.
342 00:26:25.180 ⇒ 00:26:26.239 bencohen: I don’t think so.
343 00:26:26.490 ⇒ 00:26:29.389 Uttam Kumaran: Okay. So we’ll continue, we’ll continue on brushes.
344 00:26:29.720 ⇒ 00:26:33.409 Uttam Kumaran: I think we’re gonna get. I think we’re gonna find some opportunity. And so.
345 00:26:33.410 ⇒ 00:26:34.499 bencohen: I think so.
346 00:26:34.500 ⇒ 00:26:35.255 Uttam Kumaran: Cool.
347 00:26:36.530 ⇒ 00:26:37.500 Uttam Kumaran: So then.
348 00:26:37.670 ⇒ 00:26:45.859 Uttam Kumaran: Nico, that’s what that’s what we’ll do. So one is, we’re gonna we’ll kind of like, put a PIN in refunds and discounts. Basically, we have our analysis that we did.
349 00:26:46.368 ⇒ 00:26:50.490 Uttam Kumaran: The second thing is on the marketing cost side.
350 00:26:50.630 ⇒ 00:26:58.140 Uttam Kumaran: I think we’re pretty good. I wanna make sure we’re spending time working on the pro versus consumer. And we’re working on the direct mail.
351 00:26:58.250 ⇒ 00:27:01.319 Uttam Kumaran: And we’re basically like, kind of helping Kim
352 00:27:01.410 ⇒ 00:27:08.210 Uttam Kumaran: tie these things in and on the data side. So we’re working on the segmentation there, we should have a sense of like
353 00:27:08.390 ⇒ 00:27:13.569 Uttam Kumaran: those different customer profiles and continue to push that. I guess, like, I, I,
354 00:27:14.070 ⇒ 00:27:30.240 Uttam Kumaran: okay, yeah, I think that’s like, that’s what we’ll focus on. So basically continue to push on data accuracy, continue to push on like profitability. Basically, again, profitability side, we’re breaking down one number into like 6 factors. As long as you have a baseline in the 6, then it’s my question to you is like.
355 00:27:30.670 ⇒ 00:27:32.459 Uttam Kumaran: how much margin is there
356 00:27:32.540 ⇒ 00:27:35.839 Uttam Kumaran: in any of those right? And when refunds we decided there’s not much
357 00:27:35.920 ⇒ 00:27:39.109 Uttam Kumaran: in market in marketing cost. We’re already done some, but
358 00:27:39.210 ⇒ 00:27:43.729 Uttam Kumaran: on the revenue side there is some. So that’s the thing I really want want to get to. So
359 00:27:45.890 ⇒ 00:27:47.779 Uttam Kumaran: I think we’re good there!
360 00:27:48.990 ⇒ 00:27:49.580 Nicolas Sucari: Hey?
361 00:27:49.680 ⇒ 00:27:56.320 Nicolas Sucari: A a question, Ben, have you thought about like including new products or something new to the commerce.
362 00:27:57.715 ⇒ 00:28:00.759 bencohen: Yeah, we, yeah, I mean, we do
363 00:28:01.888 ⇒ 00:28:04.839 bencohen: and we have actually like the filters are new.
364 00:28:04.840 ⇒ 00:28:05.440 Uttam Kumaran: Yeah.
365 00:28:05.440 ⇒ 00:28:07.870 bencohen: The single and 2 speed are new. But
366 00:28:08.690 ⇒ 00:28:11.470 bencohen: this is not the when we initially
367 00:28:11.710 ⇒ 00:28:16.020 bencohen: took control of this site 4 years ago, or whatever little less now.
368 00:28:17.870 ⇒ 00:28:26.379 bencohen: The it had like 500 skews, and only like 3 made any money. So we what we did was we did. The opposite was, we removed everything.
369 00:28:26.620 ⇒ 00:28:29.519 bencohen: And now we’re slowly adding things back. But
370 00:28:30.840 ⇒ 00:28:38.030 bencohen: unless you sell pool toys and pool chemicals, there’s not many skews. It’s a SIM. It’s actually relatively simple thing.
371 00:28:38.390 ⇒ 00:28:39.080 Uttam Kumaran: Yeah.
372 00:28:39.320 ⇒ 00:28:43.459 bencohen: I mean, I have a pool, you know. I have a heater, a filter, a pump.
373 00:28:43.620 ⇒ 00:28:45.399 bencohen: You obviously have some pipes.
374 00:28:47.760 ⇒ 00:28:49.250 bencohen: And the chlorinator.
375 00:28:49.550 ⇒ 00:28:53.209 bencohen: That’s it. There’s actually not much now, as far as toys.
376 00:28:53.570 ⇒ 00:28:58.470 bencohen: My wife buys everything. But you know, goggles, noodles.
377 00:28:58.670 ⇒ 00:29:02.059 bencohen: toys to dive to the bottom to find there’s a million.
378 00:29:02.060 ⇒ 00:29:03.220 Nicolas Sucari: Cannot.
379 00:29:03.220 ⇒ 00:29:03.570 bencohen: So.
380 00:29:03.570 ⇒ 00:29:04.459 Nicolas Sucari: I was up
381 00:29:04.620 ⇒ 00:29:09.050 Nicolas Sucari: I was thinking more about like, Can we call us in order to clean? And that’s kind of stuff I know.
382 00:29:09.050 ⇒ 00:29:13.660 bencohen: Yeah, no, I I don’t. I would rather I like the more expensive machinery
383 00:29:13.810 ⇒ 00:29:15.130 bencohen: personally. Okay.
384 00:29:15.820 ⇒ 00:29:23.179 bencohen: can you see how profitable these pumps are? And now that we have the shipping a little bit more dialed in Florida, the heat pumps.
385 00:29:23.550 ⇒ 00:29:28.739 bencohen: you know you you have to sell 500 goggles to achieve the same.
386 00:29:28.740 ⇒ 00:29:29.550 Nicolas Sucari: Yeah, yeah.
387 00:29:30.180 ⇒ 00:29:30.910 Nicolas Sucari: okay.
388 00:29:31.600 ⇒ 00:29:36.390 Uttam Kumaran: You guys ever think about subscriptions for like chemicals, or any other of those like.
389 00:29:36.390 ⇒ 00:29:43.960 bencohen: Yeah, yeah, we have, we, we have a good relationship with one of the big factories that only sells wholesale. So
390 00:29:44.180 ⇒ 00:29:47.290 bencohen: we’ll probably look at it one of these days.
391 00:29:48.450 ⇒ 00:29:50.189 Uttam Kumaran: Yeah, the subscription
392 00:29:50.620 ⇒ 00:29:54.099 Uttam Kumaran: model for those types of consumables. There’s a lot of
393 00:29:54.750 ⇒ 00:29:56.900 Uttam Kumaran: interesting ways of doing that.
394 00:29:57.500 ⇒ 00:30:01.650 Uttam Kumaran: and you know, you get the benefit of getting people on like a subscribe plan for those.
395 00:30:02.140 ⇒ 00:30:02.750 Nicolas Sucari: Yeah.
396 00:30:04.640 ⇒ 00:30:05.390 Uttam Kumaran: Okay.
397 00:30:05.550 ⇒ 00:30:11.560 Uttam Kumaran: cool. So I think thus, what else do we have to discuss? Today? Nico.
398 00:30:13.590 ⇒ 00:30:14.510 Nicolas Sucari: Quick.
399 00:30:17.230 ⇒ 00:30:18.520 Nicolas Sucari: So
400 00:30:18.780 ⇒ 00:30:20.849 Nicolas Sucari: yeah, do you wanna go into the.
401 00:30:20.850 ⇒ 00:30:28.650 Uttam Kumaran: Oh, yeah. So the data decide, Ben, so one is we’re, gonna I think we agreed. We’ll we’ll kind of roll Patrick off.
402 00:30:29.096 ⇒ 00:30:33.019 Uttam Kumaran: I guess I’ll continue to wanna make sure we can support
403 00:30:33.220 ⇒ 00:30:34.090 Uttam Kumaran: like
404 00:30:34.360 ⇒ 00:30:36.270 Uttam Kumaran: date of is basically which.
405 00:30:36.270 ⇒ 00:30:36.810 bencohen: Yeah.
406 00:30:36.810 ⇒ 00:30:42.899 Uttam Kumaran: One, either work again, we’re continuing to beef up data accuracy, anything that basically Dan needs on the database side.
407 00:30:42.900 ⇒ 00:30:46.679 bencohen: Well, you know, remember that dashboard. You showed me that one time we did a while.
408 00:30:47.180 ⇒ 00:30:48.510 bencohen: That was the best.
409 00:30:48.510 ⇒ 00:30:49.918 Uttam Kumaran: Okay, that’s I mean, like.
410 00:30:50.200 ⇒ 00:30:52.390 bencohen: It, too, you know it. It was the best.
411 00:30:53.130 ⇒ 00:30:54.460 Nicolas Sucari: Like dash. Which was it?
412 00:30:54.460 ⇒ 00:30:55.710 Uttam Kumaran: No unreal.
413 00:30:55.710 ⇒ 00:30:56.510 bencohen: Unbelievable.
414 00:30:57.980 ⇒ 00:31:08.629 Uttam Kumaran: So do you? So I, the reason I haven’t okay. So I mean one we’re doing, we’re doing like a bunch of stuff. So I actually haven’t like pushed that because we’ve just been working on a ton of different things. I I may just pull.
415 00:31:09.160 ⇒ 00:31:14.954 Uttam Kumaran: I’m deciding whether to just pull trigger and have Dan walk through that and basically say, like, what do you think?
416 00:31:15.230 ⇒ 00:31:17.356 bencohen: Yeah. Me and him are going to
417 00:31:18.510 ⇒ 00:31:24.930 bencohen: We’re going to Pittsburgh tomorrow, and then we’ll be back Wednesday. But this week’s funny, because our kids are all finishing school, but
418 00:31:25.760 ⇒ 00:31:27.080 bencohen: I think if you just like
419 00:31:27.090 ⇒ 00:31:31.350 bencohen: text. And I showed him a screenshot of it once, and I was like, this is incredible.
420 00:31:31.370 ⇒ 00:31:35.989 bencohen: and he was like talking about his mind was elsewhere, so he didn’t really acknowledge it. But
421 00:31:37.310 ⇒ 00:31:42.630 bencohen: just like late in the week, if you send like a screenshot or 2 in like a text just like, look at. Look at this.
422 00:31:42.630 ⇒ 00:31:43.520 Uttam Kumaran: Okay. Yeah.
423 00:31:43.520 ⇒ 00:31:47.410 bencohen: So I’ll I’ll I’ll I’ll make sure he like gets it. But.
424 00:31:47.410 ⇒ 00:31:52.699 Uttam Kumaran: I also think that’s like, I mean that we actually found I actually found that tool just in the last few months.
425 00:31:52.820 ⇒ 00:32:01.119 Uttam Kumaran: And I’ve been playing around with it. It’s like a startup. But they’re they’re really good and we’ve been actually, we’ve been building it almost in parallel internally.
426 00:32:01.180 ⇒ 00:32:03.399 Uttam Kumaran: just because I’ve been using it for analysis.
427 00:32:03.400 ⇒ 00:32:03.930 bencohen: Yep.
428 00:32:03.930 ⇒ 00:32:11.662 Uttam Kumaran: And yeah, I basically like, I think we should just do that. So okay, so let’s make a push towards that kind of getting us out of some other things will help us. So
429 00:32:11.980 ⇒ 00:32:15.610 Uttam Kumaran: that’s what we’ll go through. The other thing. Is.
430 00:32:15.680 ⇒ 00:32:18.319 Uttam Kumaran: we don’t have. I message about the ndas.
431 00:32:21.261 ⇒ 00:32:23.170 bencohen: Did Dan owe you something.
432 00:32:23.170 ⇒ 00:32:23.910 Uttam Kumaran: Yeah.
433 00:32:25.560 ⇒ 00:32:26.110 Uttam Kumaran: he wanted.
434 00:32:26.110 ⇒ 00:32:28.040 Nicolas Sucari: And was going to review, yeah.
435 00:32:28.230 ⇒ 00:32:30.140 Uttam Kumaran: Yeah. He wanted to make some adjustments.
436 00:32:30.825 ⇒ 00:32:33.734 bencohen: Yeah, so so silly. Alright, whatever I’ll
437 00:32:34.170 ⇒ 00:32:35.640 bencohen: I’ll text him right now.
438 00:32:35.780 ⇒ 00:32:42.309 Uttam Kumaran: Okay, yeah. Or you can even let me know what adjustments. Though, it’s the stuff I sent was pretty
439 00:32:42.340 ⇒ 00:32:44.180 Uttam Kumaran: standard. So.
440 00:32:50.510 ⇒ 00:32:52.000 bencohen: Yeah, it was boiling our plate.
441 00:32:56.590 ⇒ 00:33:00.370 bencohen: Alright. I texted him. I know what he’s working on today. He’s
442 00:33:01.790 ⇒ 00:33:06.390 bencohen: he’ll answer. But he might not want to be involved with. This is my guess. I think he’s
443 00:33:06.760 ⇒ 00:33:08.390 bencohen: got other things going
444 00:33:08.770 ⇒ 00:33:11.195 bencohen: till we travel tomorrow morning.
445 00:33:12.360 ⇒ 00:33:15.980 Uttam Kumaran: Okay, I think that’s the I think that’s the big stuff. So
446 00:33:17.340 ⇒ 00:33:20.699 Uttam Kumaran: yeah, again, we’re gonna push. We’ll push on the revenue side of the marketing stuff.
447 00:33:20.840 ⇒ 00:33:23.780 Uttam Kumaran: I think there’s a ton of opportunities pro versus consumer.
448 00:33:23.820 ⇒ 00:33:26.649 Uttam Kumaran: So that’s where Jacob’s gonna be spending a ton of time
449 00:33:26.860 ⇒ 00:33:30.980 Uttam Kumaran: basically like hammering that home like making sure we understand.
450 00:33:31.140 ⇒ 00:33:34.609 Uttam Kumaran: like the customers which are in those categories
451 00:33:35.060 ⇒ 00:33:42.690 Uttam Kumaran: like, what are their Aovs? Who are they? And then again, a lot of the work I did on the scraping side to get those addresses. Things I will help here.
452 00:33:42.740 ⇒ 00:33:44.530 Uttam Kumaran: So we’re gonna continue to push on that.
453 00:33:44.910 ⇒ 00:33:51.699 Uttam Kumaran: Okay, I’m glad we have a baseline of warranties, we have baseline of refunds, we have measurements across everything that goes into profit.
454 00:33:51.870 ⇒ 00:34:02.779 Uttam Kumaran: We’re gonna put a PIN in in refunds and warranties, and then basically go after like revenue expansion, and then, of course, continue to just hit the shipping thing over the head.
455 00:34:03.120 ⇒ 00:34:05.879 bencohen: Yeah, I mean, that’s the biggest. That’s the easiest.
456 00:34:05.880 ⇒ 00:34:06.530 Uttam Kumaran: Yeah. That’s the.
457 00:34:06.530 ⇒ 00:34:07.580 bencohen: One that’s right in front of us.
458 00:34:07.580 ⇒ 00:34:11.360 Uttam Kumaran: Basically just like waiting. So that’s the thing. I wanna just like
459 00:34:11.440 ⇒ 00:34:16.169 Uttam Kumaran: we’re we’re working on 5 things. Now, we’re kind of like, focus on 3, and let’s just like hammer that.
460 00:34:16.179 ⇒ 00:34:19.434 bencohen: Yeah, yeah, I like that. And we’ll we’ll keep it moving.
461 00:34:20.288 ⇒ 00:34:21.929 bencohen: I have to get going.
462 00:34:22.170 ⇒ 00:34:23.419 Uttam Kumaran: Okay. Alright, perfect.
463 00:34:23.719 ⇒ 00:34:25.429 bencohen: Just text me if there’s anything.
464 00:34:25.429 ⇒ 00:34:26.339 Uttam Kumaran: Oh, okay.
465 00:34:26.600 ⇒ 00:34:27.694 bencohen: Alrighty! See you.
466 00:34:28.060 ⇒ 00:34:28.550 Uttam Kumaran: Thanks, man.
467 00:34:28.550 ⇒ 00:34:30.290 Nicolas Sucari: Thank you, Ben. Bye, bye.
468 00:34:31.440 ⇒ 00:34:32.639 Uttam Kumaran: Nikka, you wanna stay on.
469 00:34:33.230 ⇒ 00:34:34.380 Nicolas Sucari: Yeah. Great.
470 00:34:34.750 ⇒ 00:34:51.739 Uttam Kumaran: Okay, cool, I mean, so we’re gonna go so it kind of like, do our best to share all the detail we did. But also I based the other. The thing I, the thing I mentioned and is like, there’s something this is helpful for us.
471 00:34:51.870 ⇒ 00:34:55.279 Uttam Kumaran: I want to show them we’re organized. But like, here’s.
472 00:34:55.280 ⇒ 00:34:56.230 Nicolas Sucari: Yeah, yeah, yeah.
473 00:34:56.230 ⇒ 00:34:57.330 Uttam Kumaran: And so
474 00:34:57.470 ⇒ 00:35:03.729 Uttam Kumaran: some people, some people have the, and I used to think this is like I would set up a large deck right for some meetings.
475 00:35:03.740 ⇒ 00:35:17.059 Uttam Kumaran: and then we get to through slides. And I’d be like, why did I work on that? But actually, it’s actually the fact that you worked on that whole thing, and we had a such a good understanding. All the things that we’re working on, that we could have a specific conversation, right? And that’s what.
476 00:35:17.060 ⇒ 00:35:17.800 Nicolas Sucari: Yeah.
477 00:35:17.800 ⇒ 00:35:19.310 Uttam Kumaran: That’s what you know. I
478 00:35:19.820 ⇒ 00:35:27.339 Uttam Kumaran: if this that’s what it took then that’s that was perfect cause. I think that meeting went great. We made like 5 or 6 decisions done, you know.
479 00:35:27.340 ⇒ 00:35:34.590 Nicolas Sucari: Yeah, perfect. Yeah, yeah, for me, too. I think it was great. And I think it will. It also helped, because we don’t have like these
480 00:35:34.760 ⇒ 00:35:59.171 Nicolas Sucari: placing at some point, and we can see it. We cannot discuss like specific on what we are working on and what is prop priority for them. So if they say like, now refunds, it’s not more a priority. That’s fine, because we made it be visible for them. And they say, Hey, you know, this is not my focus, not go. And that’s fine. That’s perfectly fine. I think that that was what we needed. The only thing is like, if we need to work on that like,
481 00:35:59.660 ⇒ 00:36:10.980 Nicolas Sucari: yeah, look for more profitable stuff. Go with the analysis for pro versus cons. I think we will need to like meet with other people right? Like chuck him.
482 00:36:11.310 ⇒ 00:36:16.379 Nicolas Sucari: I I think, like we will need like to get involved a little bit more with them, so that we can know.
483 00:36:16.380 ⇒ 00:36:20.489 Uttam Kumaran: That’s where, like, actually, I I want now that you’re here, like.
484 00:36:20.610 ⇒ 00:36:35.439 Uttam Kumaran: there’s a ton of like, we could totally spend more time with them. And basically like we get these guys like high level, these, the people on the bottom love to spend time with us, cause we’ll do stuff small stuff for them and exchange. We’ll get the bigger picture.
485 00:36:35.540 ⇒ 00:36:38.949 Uttam Kumaran: And like that’s you’re totally spot on.
486 00:36:40.500 ⇒ 00:36:47.129 Nicolas Sucari: Okay, perfect. So in terms of our milestones, I think we can add something like or 2.
487 00:36:48.960 ⇒ 00:36:56.330 Nicolas Sucari: yeah, I don’t know if we need to like, add a field or something to say like this is not more our priority, or just delete them. What do you think.
488 00:36:56.640 ⇒ 00:36:57.850 Uttam Kumaran: Yeah. So
489 00:36:59.860 ⇒ 00:37:01.829 Uttam Kumaran: let’s look, let’s start with the goals.
490 00:37:02.750 ⇒ 00:37:03.410 Nicolas Sucari: Great.
491 00:37:04.890 ⇒ 00:37:07.370 Uttam Kumaran: So the data accuracy goal stays.
492 00:37:07.990 ⇒ 00:37:08.520 Nicolas Sucari: Yeah.
493 00:37:08.520 ⇒ 00:37:10.660 Uttam Kumaran: Profitability daily.
494 00:37:14.370 ⇒ 00:37:16.309 Uttam Kumaran: the price tests
495 00:37:17.070 ⇒ 00:37:20.869 Uttam Kumaran: milestone. We’re going to just put on ice.
496 00:37:21.730 ⇒ 00:37:22.400 Nicolas Sucari: Yeah.
497 00:37:23.210 ⇒ 00:37:25.380 Uttam Kumaran: So should we move it to
498 00:37:25.580 ⇒ 00:37:27.210 Uttam Kumaran: Q. 4.
499 00:37:28.320 ⇒ 00:37:30.640 Uttam Kumaran: Or like, what do you wanna like
500 00:37:32.580 ⇒ 00:37:33.860 Uttam Kumaran: what’s best.
501 00:37:35.465 ⇒ 00:37:40.360 Nicolas Sucari: So do you wanna keep it? Or do? Yeah, I mean, we can keep it and
502 00:37:40.960 ⇒ 00:37:42.020 Nicolas Sucari: chest.
503 00:37:42.430 ⇒ 00:37:47.630 Uttam Kumaran: I I kinda wanna put it to Q. 4 that way. We have a conversation about it. When we plan.
504 00:37:48.530 ⇒ 00:37:50.009 Uttam Kumaran: We plan it out next.
505 00:37:51.747 ⇒ 00:37:53.590 Nicolas Sucari: It took you for okay, already.
506 00:37:53.890 ⇒ 00:37:54.650 Nicolas Sucari: Fun
507 00:37:59.940 ⇒ 00:38:04.319 Nicolas Sucari: you you won’t. You’re not gonna see it, because the goal is for Q. 3. But.
508 00:38:04.320 ⇒ 00:38:04.900 Uttam Kumaran: Okay.
509 00:38:05.660 ⇒ 00:38:11.140 Nicolas Sucari: Or or you? We are filtering. No, no, that’s okay. But if you go to milestones you will see it in Q. 4. Okay.
510 00:38:12.730 ⇒ 00:38:14.970 Nicolas Sucari: So in terms of that accuracy.
511 00:38:14.970 ⇒ 00:38:18.507 Uttam Kumaran: Maybe we maybe we remove. Maybe we remove
512 00:38:20.190 ⇒ 00:38:23.149 Uttam Kumaran: make sure. Maybe we just attach it to a goal.
513 00:38:25.850 ⇒ 00:38:27.110 Nicolas Sucari: We attach it to a vote.
514 00:38:27.110 ⇒ 00:38:28.769 Uttam Kumaran: Or don’t attach it to a goal.
515 00:38:29.410 ⇒ 00:38:31.629 Nicolas Sucari: The milestones. Okay, yeah. If you want.
516 00:38:32.280 ⇒ 00:38:33.980 Uttam Kumaran: I mean I don’t know cause cause then.
517 00:38:33.980 ⇒ 00:38:34.900 Nicolas Sucari: Yeah, okay.
518 00:38:35.240 ⇒ 00:38:43.030 Uttam Kumaran: Or we create or you know what we do. Sorry I’m gonna keep going on this. We can just create like a fake goal for, or like a
519 00:38:43.940 ⇒ 00:38:44.710 Uttam Kumaran: I don’t know.
520 00:38:44.710 ⇒ 00:38:45.700 Nicolas Sucari: I’m doing this
521 00:38:45.990 ⇒ 00:38:47.050 Nicolas Sucari: if you aren’t.
522 00:38:48.581 ⇒ 00:38:59.500 Nicolas Sucari: Sure. Okay. So i i i moved to Q. 4 and remove the goal. So you won’t. If if you go to goals you won’t be seeing it here anymore. I think that’s fine.
523 00:38:59.670 ⇒ 00:39:00.440 Nicolas Sucari: Yeah.
524 00:39:04.050 ⇒ 00:39:08.999 Nicolas Sucari: then, yeah, in terms of that accuracy, I think we can keep all of them right.
525 00:39:10.640 ⇒ 00:39:11.460 Uttam Kumaran: Yes.
526 00:39:17.830 ⇒ 00:39:19.879 Uttam Kumaran: data accuracy. Let’s keep them.
527 00:39:33.730 ⇒ 00:39:37.249 Nicolas Sucari: This is the direct mailing that you were talking about.
528 00:39:37.570 ⇒ 00:39:42.250 Nicolas Sucari: enabling team to ramp up direct. Yeah, mail testing campaign.
529 00:39:42.250 ⇒ 00:39:44.709 Uttam Kumaran: That is totally fine.
530 00:39:45.990 ⇒ 00:39:46.620 Nicolas Sucari: Hmm.
531 00:39:53.050 ⇒ 00:39:57.329 Uttam Kumaran: I mean, I actually think everything we have here is fine because we are. We didn’t.
532 00:39:57.330 ⇒ 00:39:57.850 Nicolas Sucari: Yeah.
533 00:39:57.850 ⇒ 00:40:04.270 Uttam Kumaran: For refunds. We didn’t have anything from. We actually probably don’t want to call marketing cost reduction.
534 00:40:04.720 ⇒ 00:40:07.130 Uttam Kumaran: Maybe we change the goal to be.
535 00:40:08.190 ⇒ 00:40:08.710 Nicolas Sucari: Yeah.
536 00:40:08.710 ⇒ 00:40:10.370 Uttam Kumaran: Revenue, expansion.
537 00:40:11.270 ⇒ 00:40:13.220 Nicolas Sucari: Yeah, yeah, totally.
538 00:40:19.390 ⇒ 00:40:20.370 Nicolas Sucari: There we go.
539 00:40:24.910 ⇒ 00:40:26.350 Nicolas Sucari: And it here, really.
540 00:40:26.350 ⇒ 00:40:31.262 Uttam Kumaran: Milestone that I’m the only milestone that I’m thinking about we may not have. Is this
541 00:40:32.150 ⇒ 00:40:34.129 Uttam Kumaran: customer acquisition cost.
542 00:40:35.340 ⇒ 00:40:36.080 Nicolas Sucari: Yeah.
543 00:40:37.070 ⇒ 00:40:39.680 Uttam Kumaran: Because if we don’t care much about the cost.
544 00:40:40.150 ⇒ 00:40:42.819 Uttam Kumaran: then maybe we let’s push that to Q. 4.
545 00:40:43.510 ⇒ 00:40:44.380 Uttam Kumaran: Yeah.
546 00:40:45.950 ⇒ 00:40:47.730 Nicolas Sucari: Let me do this. Okay.
547 00:40:52.940 ⇒ 00:40:53.650 Nicolas Sucari: yep.
548 00:40:54.380 ⇒ 00:40:58.659 Nicolas Sucari: So right now, I think like, if we go to
549 00:41:00.770 ⇒ 00:41:01.300 Uttam Kumaran: He d-.
550 00:41:01.705 ⇒ 00:41:02.109 Nicolas Sucari: Haven’t.
551 00:41:02.110 ⇒ 00:41:03.989 Uttam Kumaran: I’m just gonna sort this
552 00:41:04.130 ⇒ 00:41:05.260 Uttam Kumaran: by
553 00:41:05.290 ⇒ 00:41:06.960 Uttam Kumaran: related goal
554 00:41:07.110 ⇒ 00:41:08.260 Uttam Kumaran: by
555 00:41:08.380 ⇒ 00:41:09.800 Uttam Kumaran: quarters.
556 00:41:10.990 ⇒ 00:41:12.320 Uttam Kumaran: And
557 00:41:12.910 ⇒ 00:41:13.580 Uttam Kumaran: huh.
558 00:41:14.320 ⇒ 00:41:16.990 Nicolas Sucari: What, in what view are you in goal? Format.
559 00:41:16.990 ⇒ 00:41:18.500 Uttam Kumaran: Milestones. View.
560 00:41:18.760 ⇒ 00:41:19.520 Nicolas Sucari: Okay.
561 00:41:20.540 ⇒ 00:41:25.729 Nicolas Sucari: I I sorted it by related gold and yeah, quarter already.
562 00:41:25.730 ⇒ 00:41:29.059 Uttam Kumaran: Gonna add, Yeah, I’m just gonna add the quarters.
563 00:41:29.530 ⇒ 00:41:32.859 Nicolas Sucari: Or you can add a grouping if you want like to see it.
564 00:41:33.560 ⇒ 00:41:34.940 Uttam Kumaran: And it’s different.
565 00:41:35.720 ⇒ 00:41:37.003 Uttam Kumaran: Or here, I’m gonna do
566 00:41:38.280 ⇒ 00:41:39.150 Uttam Kumaran: one second.
567 00:41:47.330 ⇒ 00:41:48.242 Uttam Kumaran: Okay, this is great.
568 00:41:49.310 ⇒ 00:41:50.279 Nicolas Sucari: Yeah, you ain’t.
569 00:41:50.650 ⇒ 00:41:54.829 Nicolas Sucari: Yeah. Have you saved it for? Yeah. Okay? And starting in progress. Okay.
570 00:41:57.200 ⇒ 00:42:01.560 Uttam Kumaran: Is there a way? Is there a way to make each goal like a certain color?
571 00:42:05.200 ⇒ 00:42:06.300 Nicolas Sucari: let me see.
572 00:42:09.770 ⇒ 00:42:11.359 Uttam Kumaran: Or no, it’s okay. If not.
573 00:42:12.320 ⇒ 00:42:15.380 Nicolas Sucari: I don’t know, because they are pages property, let me say.
574 00:42:16.300 ⇒ 00:42:18.220 Nicolas Sucari: Probably there is.
575 00:42:18.900 ⇒ 00:42:20.250 Uttam Kumaran: Okay, it’s it’s fine. Whatever.
576 00:42:21.330 ⇒ 00:42:22.110 Nicolas Sucari: But yeah.
577 00:42:22.950 ⇒ 00:42:24.950 Nicolas Sucari: or we can change like
578 00:42:24.960 ⇒ 00:42:27.210 Nicolas Sucari: the icon. Probably I don’t know.
579 00:42:36.120 ⇒ 00:42:37.060 Nicolas Sucari: Let me see.
580 00:42:39.190 ⇒ 00:42:40.760 Nicolas Sucari: what if we do like this?
581 00:42:46.650 ⇒ 00:42:49.690 Uttam Kumaran: Or you can maybe even change the color of the text
582 00:42:53.340 ⇒ 00:42:56.100 Uttam Kumaran: like the data accuracy title text.
583 00:42:57.920 ⇒ 00:43:01.060 Uttam Kumaran: I don’t even know if we can make it red, or something.
584 00:43:01.270 ⇒ 00:43:02.930 Nicolas Sucari: I don’t know if we can change that one.
585 00:43:02.930 ⇒ 00:43:05.229 Uttam Kumaran: Whatever whatever whatever whatever.
586 00:43:05.720 ⇒ 00:43:07.699 Nicolas Sucari: But we can change like the.
587 00:43:07.700 ⇒ 00:43:08.680 Uttam Kumaran: Icon.
588 00:43:09.340 ⇒ 00:43:10.080 Nicolas Sucari: Yeah.
589 00:43:12.060 ⇒ 00:43:13.000 Nicolas Sucari: hanging up.
590 00:43:17.940 ⇒ 00:43:19.709 Nicolas Sucari: Go and see. For example.
591 00:43:20.320 ⇒ 00:43:21.860 Nicolas Sucari: she can cost
592 00:43:30.390 ⇒ 00:43:33.439 Nicolas Sucari: like we can add different color or something like that.
593 00:43:34.250 ⇒ 00:43:35.322 Uttam Kumaran: So for this
594 00:43:35.870 ⇒ 00:43:38.769 Uttam Kumaran: propriet elasticity test. For
595 00:43:39.500 ⇒ 00:43:44.243 Uttam Kumaran: so actually, you know, we should do. Maybe we should just do price elasticity tests for
596 00:43:45.210 ⇒ 00:43:45.920 Uttam Kumaran: brushes.
597 00:43:49.490 ⇒ 00:43:52.260 Uttam Kumaran: and we can leave that in revenue expansion.
598 00:43:59.840 ⇒ 00:44:02.970 Nicolas Sucari: But you you mean the testing with intelligence.
599 00:44:03.500 ⇒ 00:44:05.619 Uttam Kumaran: Yeah. So we’re gonna leave the brush testing.
600 00:44:10.280 ⇒ 00:44:14.559 Nicolas Sucari: yeah, but that one was the one that came asked for like that’s to to post.
601 00:44:14.970 ⇒ 00:44:16.117 Uttam Kumaran: Both of them.
602 00:44:17.400 ⇒ 00:44:18.300 Uttam Kumaran: Okay, let’s.
603 00:44:18.600 ⇒ 00:44:18.900 Nicolas Sucari: Up.
604 00:44:18.900 ⇒ 00:44:19.570 Uttam Kumaran: Inactive. Okay?
605 00:44:19.570 ⇒ 00:44:22.970 Nicolas Sucari: I, I think, yes, because, like the the
606 00:44:23.563 ⇒ 00:44:27.950 Nicolas Sucari: yeah, like, we, we, we had the test for the bundle of brushes. Right?
607 00:44:28.270 ⇒ 00:44:29.510 Nicolas Sucari: That was.
608 00:44:30.010 ⇒ 00:44:31.930 Nicolas Sucari: yeah, that was what we?
609 00:44:33.550 ⇒ 00:44:35.400 Nicolas Sucari: what? We? Yeah. Post.
610 00:44:35.640 ⇒ 00:44:36.500 Nicolas Sucari: I think.
611 00:44:39.550 ⇒ 00:44:40.450 Nicolas Sucari: like, easy.
612 00:44:45.220 ⇒ 00:44:49.369 Nicolas Sucari: You see, we have. Yeah, the speed price test. I don’t want the other one.
613 00:44:49.840 ⇒ 00:44:51.659 Uttam Kumaran: That’s what I think. This is. This is still going.
614 00:44:52.500 ⇒ 00:44:56.339 Nicolas Sucari: Okay, this is still going. Okay, can we change this proof process?
615 00:44:56.340 ⇒ 00:44:58.019 Uttam Kumaran: Where are we at with the data on that?
616 00:45:06.920 ⇒ 00:45:08.625 Uttam Kumaran: So it’s been almost a month.
617 00:45:15.035 ⇒ 00:45:15.529 Nicolas Sucari: So.
618 00:45:22.620 ⇒ 00:45:24.849 Uttam Kumaran: Conversion rate plus 71.
619 00:45:26.130 ⇒ 00:45:27.990 Nicolas Sucari: Orders. Monthly. Yeah.
620 00:45:27.990 ⇒ 00:45:32.319 Uttam Kumaran: Okay. I guess I’m not. I don’t wanna like make. I’ll let Jacob figure this out. Okay. But either way.
621 00:45:32.320 ⇒ 00:45:32.820 Nicolas Sucari: Yeah.
622 00:45:33.560 ⇒ 00:45:37.490 Uttam Kumaran: Way we have, like 2 200 orders or something. So I wonder whether we’re like.
623 00:45:41.030 ⇒ 00:45:41.710 Nicolas Sucari: Yeah.
624 00:45:41.710 ⇒ 00:45:44.179 Uttam Kumaran: We just had a follow up on this. But, okay.
625 00:45:44.820 ⇒ 00:45:51.370 Nicolas Sucari: But I think yes, if they say that we you needed, like a hundred 50 orders minimum to do some analysis, we already
626 00:45:51.520 ⇒ 00:45:54.320 Nicolas Sucari: got there. So probably we can analyze this. Yeah.
627 00:45:54.350 ⇒ 00:45:55.410 Nicolas Sucari: quote great
628 00:45:56.420 ⇒ 00:45:57.640 Nicolas Sucari: and the one that is.
629 00:45:59.700 ⇒ 00:46:02.489 Nicolas Sucari: And yeah, this is the one that we post.
630 00:46:02.490 ⇒ 00:46:03.399 Uttam Kumaran: Yeah, okay.
631 00:46:05.640 ⇒ 00:46:06.300 Nicolas Sucari: Okay.
632 00:46:07.980 ⇒ 00:46:08.620 Nicolas Sucari: Yep.
633 00:46:08.620 ⇒ 00:46:11.103 Uttam Kumaran: So so on the pool part side of things.
634 00:46:11.700 ⇒ 00:46:14.290 Uttam Kumaran: are we? We’re not, are we? Gonna keep our standup today?
635 00:46:15.640 ⇒ 00:46:25.159 Nicolas Sucari: I think we yeah, do you wanna move it? Or because we have 2 meetings and I think I screwed up with the changing meetings because the call I don’t know why it changed
636 00:46:25.240 ⇒ 00:46:26.972 Nicolas Sucari: the other one.
637 00:46:27.550 ⇒ 00:46:34.750 Uttam Kumaran: Yeah, I see the team meeting. Yeah, okay, make any changes you want. I think we push the pool parts meeting to later.
638 00:46:35.160 ⇒ 00:46:38.190 Uttam Kumaran: Cause I just want to give people an overview of this whole like.
639 00:46:38.400 ⇒ 00:46:41.609 Uttam Kumaran: we’re just gonna do a little bit of a reset on everything today.
640 00:46:41.840 ⇒ 00:46:45.890 Uttam Kumaran: And I have a little bit of notes on, like what I’m gonna share. So we just do everything in the team meeting.
641 00:46:46.310 ⇒ 00:46:47.609 Uttam Kumaran: and maybe we do that all at 2.
642 00:46:47.909 ⇒ 00:46:54.500 Nicolas Sucari: Okay. But we because the team meeting and the pool part stand up. It’s like the same people. The only people.
643 00:46:54.800 ⇒ 00:46:57.079 Uttam Kumaran: I mean, you mean we only do one meeting.
644 00:46:57.540 ⇒ 00:47:02.650 Nicolas Sucari: Yeah, yeah, okay, okay, so I’m gonna push it to. I told you it was like, 2 pm, right?
645 00:47:02.650 ⇒ 00:47:10.420 Uttam Kumaran: Let’s do. We’re gonna talk. We’ll talk about everything there, and then I’ll I’ll also I’m gonna meet with Patrick and Jacob before that
646 00:47:10.640 ⇒ 00:47:12.999 Uttam Kumaran: so they don’t have an understanding of everything so.
647 00:47:13.690 ⇒ 00:47:18.860 Nicolas Sucari: Excellent. Okay. Do you wanna go to Steve? Still last? Stand up. I don’t know if Nick is gonna join or but yeah, let’s go there.
648 00:47:18.860 ⇒ 00:47:20.020 Uttam Kumaran: Yeah, let’s play. Okay?
649 00:47:20.530 ⇒ 00:47:20.855 Nicolas Sucari: Great.
650 00:47:21.180 ⇒ 00:47:21.840 Uttam Kumaran: Thanks.