Meeting Title: Brainforge Vicinity Labs Marketing Strategy Date: 2026-03-06 Meeting participants: Clarence Stone, Raymund Verzosa


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1 00:02:31.570 00:02:32.579 Raymund Verzosa: Hello, hello?

2 00:02:32.780 00:02:33.530 Clarence Stone: Hey!

3 00:02:34.120 00:02:40.819 Raymund Verzosa: Hey man, what’s up? Wait, sorry, I was… I’m, like, camera eyes tweaking.

4 00:02:42.390 00:02:43.350 Clarence Stone: No worries!

5 00:02:44.580 00:02:47.939 Raymund Verzosa: Hey, man. So, how can I help?

6 00:02:47.940 00:03:09.489 Clarence Stone: Yeah, so, first off, I want to introduce myself and let you know kind of where the strategy is, and then, I’d love to hear, you know, how you might be able to support. Utam just told me that, you know, it’s definitely worth talking to you, and you’re super creative, so, maybe you can help me a solution, or maybe take the weekend to think about it for, you know.

7 00:03:09.490 00:03:12.089 Clarence Stone: And then we can regroup, is that okay?

8 00:03:12.380 00:03:13.180 Raymund Verzosa: Yeah, sure.

9 00:03:13.350 00:03:16.320 Clarence Stone: Okay, so…

10 00:03:16.380 00:03:28.109 Clarence Stone: I’ve been working with Brainforge for a while now, and part of it was helping UTAM accelerate the AI solutions that you’ve been seeing. So I’ve been working with B and…

11 00:03:28.110 00:03:44.970 Clarence Stone: creating skills, but what ended up happening is we ended up creating this really amazing UI application that makes it way easier for normal, you know, general users to actually enjoy all the features that people are doing in Cursor.

12 00:03:45.610 00:03:47.130 Raymund Verzosa: Mmm, okay.

13 00:03:47.250 00:03:58.159 Clarence Stone: And, what I was very busy this week, because I’ve had multiple conversations with large companies like Ernst & Young, Morgan Stanley.

14 00:03:58.160 00:03:58.840 Raymund Verzosa: Oh, wow.

15 00:03:58.840 00:04:14.670 Clarence Stone: Bank of America, because they’re very interested in what we just built. And, now, like I spent yesterday speaking with Robert Newton, where we’ve agreed that we’re actually… we’re gonna go into business together, and this is gonna be, you know, another part

16 00:04:14.670 00:04:21.810 Clarence Stone: Or a separate company that’s the technology enabler, or the future state, you know, innovation part.

17 00:04:21.810 00:04:25.670 Clarence Stone: That, you know, contributes to BrainForge, and Brainforge does the delivery.

18 00:04:26.650 00:04:29.130 Raymund Verzosa: Oh, okay, that’s cool.

19 00:04:29.130 00:04:47.120 Clarence Stone: Yeah, yeah, so, Raymond, like, you know, AI is moving so fast, right? For us to tell the team to think about the future and make new things and sell it, it’s impossible, right? Because everyone’s so busy, you know, delivering for their clients every day, right? So… Yeah.

20 00:04:47.160 00:05:04.869 Clarence Stone: We want to call this Vicinity Labs, and so my company, prior to joining Beringford, and the one I’m running right now, is called Vicinity. And labs is like, hey, now we’re testing things, things that we see in white papers, research papers, right? And actually.

21 00:05:05.210 00:05:08.360 Clarence Stone: How does that apply to the business world?

22 00:05:08.610 00:05:13.930 Clarence Stone: And, how do I create something so that business users can use it immediately?

23 00:05:15.760 00:05:16.970 Raymund Verzosa: Okay.

24 00:05:16.970 00:05:35.819 Clarence Stone: So, like, this is the first of many, and we call it work vicinity, because it’s a work application that’ll do anything related to work, right? But, you know, I have tons of ideas on custom memory, custom context, intent architectures, all sorts of different things.

25 00:05:35.980 00:05:52.970 Clarence Stone: So, what we want to do is promote this new partnership, right? And I have some thoughts on, like, how the voice of this brand is a little different than what Brainforge is. So, I’ll just stop right there and just let you ask some questions and, you know, see what I may have missed.

26 00:05:53.870 00:06:02.960 Raymund Verzosa: That’s so… Basically, we’re promoting the new stuff you’re build… you’re building, the vicinity labs.

27 00:06:03.480 00:06:03.980 Raymund Verzosa: Right?

28 00:06:03.980 00:06:05.980 Clarence Stone: Yeah. Yeah.

29 00:06:06.040 00:06:08.340 Raymund Verzosa: Yeah, I think I got it.

30 00:06:08.340 00:06:08.980 Clarence Stone: What’s fine.

31 00:06:09.150 00:06:22.600 Clarence Stone: Okay, so, tell me about yourself, like, what is your background, and like, yeah, I don’t know, like, how much deeper I can get into branding and concepts, like, you tell me, like…

32 00:06:22.600 00:06:31.439 Raymund Verzosa: Yeah, so I’m mainly just stay more on the marketing side, specifically as a designer or video editor.

33 00:06:31.540 00:06:36.309 Raymund Verzosa: And I’ve been editing for… Almost 5 years now, and…

34 00:06:36.610 00:06:41.340 Raymund Verzosa: I’ve also do… I’ve also done graphic designing on the side, so yeah.

35 00:06:41.950 00:06:48.450 Raymund Verzosa: And I’ve worked with Brainforge since… Last year. Yep.

36 00:06:49.000 00:06:58.360 Clarence Stone: Oh, cool. Okay, so, so a lot of design, a lot of marketing, so, like, I… my background is in UX design and front-end development.

37 00:06:58.500 00:06:59.080 Raymund Verzosa: Oh.

38 00:06:59.380 00:07:13.709 Clarence Stone: I’m very user-focused on the things that I build, so the application itself looks, you know, super nice, and, you know, the branding itself is, like, gold and black and, you know, a little bit more digital and techy and, you know.

39 00:07:13.710 00:07:14.360 Raymund Verzosa: It’s failure.

40 00:07:14.360 00:07:33.470 Clarence Stone: And, Brainforge is as, like, Brainforge is a mainline company, right? Very recognizable brand that, you know, it creates stability. Mine is, hey, this is gonna be expensive, because, you know, innovation costs money, and, you know, getting the latest and greatest tooling is going to be expensive, right?

41 00:07:33.470 00:07:40.270 Clarence Stone: So, let me just share with you what the app actually looks like. Here you go.

42 00:07:40.620 00:07:57.229 Clarence Stone: And you’ll notice it looks a lot like, you know, any other chat app, but, like, what we have is custom skills, automations, extensions… All the ways that you guys have been using Cursor, I have made an interface, and this is the branding for labs. It’s this dark gold and, you know, black with film green.

43 00:07:58.680 00:08:03.890 Clarence Stone: And, the voice I would like for this brand is to be a little bit more…

44 00:08:03.890 00:08:26.790 Clarence Stone: forceful. Like, I want to say, hey, you’re missing out, because, you know, we’ve automated, you know, all of these functions that bring Forge already, and we did it by using this Frontier technology. We have an internal customer platform, right? And, we’re developing the latest, technologies, and if you’re interested, you know, you should call, but we only want customers that

45 00:08:26.790 00:08:34.439 Clarence Stone: know, you know, that they’re going to work with us, because brand new technology is not always going to be perfect, right? And it’s also not going to be cheap.

46 00:08:34.940 00:08:37.599 Clarence Stone: Right? But what we can say is, like.

47 00:08:37.780 00:08:41.659 Clarence Stone: You know, we went from project teams that were 5 to 6 people to 3.

48 00:08:41.730 00:08:45.050 Clarence Stone: Right? And they’re delivering just as efficiently as before.

49 00:08:45.070 00:09:02.630 Clarence Stone: We’ve automated the planning processes with B, right? And that’s also going to be put into this platform. We have custom intent and memory and all of these modules that are just made for your business. So,

50 00:09:02.630 00:09:07.359 Clarence Stone: I don’t know what your thoughts are on that, like, I want the voice to be a little bit different.

51 00:09:08.370 00:09:15.299 Raymund Verzosa: Okay, so… Is this… Is this, like, a demo, or…

52 00:09:15.300 00:09:17.440 Clarence Stone: It’s just a real application, I’m just…

53 00:09:17.440 00:09:18.000 Raymund Verzosa: Oh, okay.

54 00:09:18.000 00:09:19.220 Clarence Stone: like, what I built.

55 00:09:19.520 00:09:20.070 Clarence Stone: Everything’s.

56 00:09:20.070 00:09:20.750 Raymund Verzosa: Oh, yeah.

57 00:09:21.830 00:09:22.990 Raymund Verzosa: Okay, so…

58 00:09:22.990 00:09:23.610 Clarence Stone: Yeah.

59 00:09:23.740 00:09:27.939 Raymund Verzosa: What we’re planning to do is show that

60 00:09:28.400 00:09:30.580 Raymund Verzosa: Or different, and stuff like that.

61 00:09:31.580 00:09:32.470 Raymund Verzosa: Yeah.

62 00:09:32.470 00:09:45.310 Clarence Stone: I’d like to make, you know, the statement that, like, we’re not just an AI and data company, we’re now innovating at the frontier level, right? We are developing things like that that no one else has.

63 00:09:46.240 00:09:47.160 Raymund Verzosa: Oh, okay.

64 00:09:47.550 00:09:48.310 Raymund Verzosa: Yeah.

65 00:09:49.530 00:09:58.529 Raymund Verzosa: So… How can… how can I help,

66 00:09:59.400 00:10:03.440 Raymund Verzosa: show that. Do you… is it more on the video side?

67 00:10:03.440 00:10:12.610 Clarence Stone: I can create videos for you. I… so in terms of, like, content, I wanted to be a little bit more edgy. Do you know about Clulie?

68 00:10:13.420 00:10:15.499 Raymund Verzosa: Oh yeah, I’ve watched their reels, yeah.

69 00:10:15.500 00:10:29.430 Clarence Stone: Yeah, exactly. So I wanted to be closer to Chloe in this concept, that right now, if you understand some of the market dynamics in business, in the US side, I don’t know what it’s like overseas, but in the U.S.

70 00:10:29.630 00:10:30.310 Raymund Verzosa: Yeah, I’m…

71 00:10:30.310 00:10:41.310 Clarence Stone: The millennials, like, you know, if you’re born around 1990, they’re not getting promoted because all of these old people who actually make the decisions aren’t leaving the workplace.

72 00:10:42.570 00:10:43.210 Raymund Verzosa: Right.

73 00:10:43.210 00:10:57.410 Clarence Stone: Right? And all of the millennials, people my age, they want AI, they want all of these things. Right? And I want to say, hey, my company has it, you can have it too, but you have to tell your boss that this is what you need.

74 00:10:58.660 00:10:59.960 Raymund Verzosa: Oh, yeah,

75 00:10:59.960 00:11:09.710 Clarence Stone: So it should be more of me talking. Do you… if you’ve ever watched YouTube, Casey Neistat, you know, like, how his vlogs are a little bit more hardcore?

76 00:11:09.880 00:11:24.020 Clarence Stone: Yeah. Right? Like, that should be the voice, right? And, like, Raymond, I’ll show you, like, here’s a really great example. This is actually live documents, so, like, I can create demos for you, because I’m a front-end developer, it’s easy, but, like.

77 00:11:24.150 00:11:26.759 Clarence Stone: These two documents that you’re seeing here.

78 00:11:27.700 00:11:33.530 Clarence Stone: This was given to us by a client that was interested in sending us new work.

79 00:11:34.750 00:11:47.090 Clarence Stone: So they said, like, here are things we want to build with AI, right? I put it into the application, I said, I, like, what do we do? Right? It says, here, this is why they should choose you, here’s your value proposition.

80 00:11:47.540 00:11:48.329 Raymund Verzosa: Oh, wow.

81 00:11:48.700 00:11:54.169 Clarence Stone: This is what you should build as a demo to win the deal. Here’s one demo, here’s two demos.

82 00:11:54.620 00:11:56.469 Raymund Verzosa: Oh, man. Let’s see.

83 00:11:57.090 00:11:59.950 Raymund Verzosa: This is the strategy and how you should pitch it.

84 00:12:00.850 00:12:02.420 Clarence Stone: to the buyer.

85 00:12:03.540 00:12:07.150 Clarence Stone: Right? This is what the roadmap looks like to building it.

86 00:12:07.650 00:12:14.009 Clarence Stone: And this is how you create pricing and handle when they say… when they push back and say it’s too expensive or something else.

87 00:12:15.620 00:12:16.330 Raymund Verzosa: Right?

88 00:12:16.870 00:12:18.060 Raymund Verzosa: Here’s the reason.

89 00:12:18.530 00:12:23.839 Clarence Stone: When I say, I like demo one, can you create the source documentation for me, so I can build this demo?

90 00:12:24.780 00:12:27.490 Clarence Stone: It creates exactly what needs to be built.

91 00:12:27.620 00:12:30.860 Clarence Stone: The directory and the mock data, the fake events.

92 00:12:31.830 00:12:36.959 Clarence Stone: The actual code, how to build it into the behavioral memory of this application.

93 00:12:37.600 00:12:41.379 Clarence Stone: And what skill needs to be built out. How do we create the agent?

94 00:12:41.700 00:12:45.560 Clarence Stone: How we create the custom commands, and how you can run the demo.

95 00:12:47.120 00:12:49.000 Raymund Verzosa: That’s… that’s cool, man.

96 00:12:49.150 00:12:49.770 Clarence Stone: Yeah.

97 00:12:54.420 00:12:56.930 Raymund Verzosa: Sorry, Maeve.

98 00:12:57.250 00:13:00.950 Raymund Verzosa: You know, do you have… do you know Dummy, where…

99 00:13:01.240 00:13:09.830 Clarence Stone: When that marketing guy is in the developer’s meeting, where it’s that random bird. Yeah, yeah, see, it’s like that, right?

100 00:13:12.870 00:13:14.300 Raymund Verzosa: Yeah.

101 00:13:14.300 00:13:24.549 Clarence Stone: Right? Now, there’s no confusion. Hey, the marketing guy took all of this, took… talked to the client, maybe, asked them what they want, they write all of that in here, and here’s the demo that you have to create. This is all you send to the developer.

102 00:13:26.120 00:13:26.740 Raymund Verzosa: Yeah.

103 00:13:27.280 00:13:28.400 Raymund Verzosa: Okay.

104 00:13:28.400 00:13:42.740 Clarence Stone: Right? And imagine I show this, I tell a quick, you know, story, and then I say, hey, at Vicinity, we can build this for you, but not just, you know, we don’t sell things. Oh, that’s another important concept, but, like, we don’t just sell things, we build it for your company.

105 00:13:42.940 00:13:46.670 Clarence Stone: Because we need to understand your company, your process, and how you do things.

106 00:13:47.380 00:13:52.249 Clarence Stone: Right? In some companies, this is not enough detail. We can fix that.

107 00:13:56.470 00:13:57.260 Raymund Verzosa: Okay.

108 00:13:57.620 00:13:58.290 Raymund Verzosa: Yep.

109 00:13:59.960 00:14:03.149 Clarence Stone: And here’s… here’s… here’s a creative pricing sheet.

110 00:14:03.310 00:14:04.929 Clarence Stone: It priced it out for me.

111 00:14:08.410 00:14:10.210 Raymund Verzosa: Oh, wow, that’s awesome, bro.

112 00:14:10.830 00:14:11.710 Clarence Stone: Yeah.

113 00:14:12.660 00:14:16.419 Clarence Stone: And it calculated the operational expenses and maintenance for it.

114 00:14:18.780 00:14:19.690 Raymund Verzosa: Damn.

115 00:14:20.460 00:14:21.390 Clarence Stone: Yeah.

116 00:14:23.000 00:14:25.029 Raymund Verzosa: I’m trying to grasp all of it, man.

117 00:14:25.030 00:14:28.190 Clarence Stone: I know, so this is the craziest thing I’ve built.

118 00:14:28.440 00:14:32.450 Clarence Stone: And there’s so much more like this that I’m planning.

119 00:14:32.980 00:14:39.240 Clarence Stone: And I want Brainforge to be able to… to sell it, but at a higher, higher price.

120 00:14:40.100 00:14:41.540 Raymund Verzosa: Okay.

121 00:14:41.800 00:14:44.490 Clarence Stone: Right? I want $150K for this.

122 00:14:45.340 00:14:48.930 Clarence Stone: Right, instead of spending, you know, 20 a month.

123 00:14:50.580 00:14:51.170 Raymund Verzosa: Yeah.

124 00:14:52.680 00:15:02.479 Clarence Stone: So, so what I told you, Tom and Robert, is, like, we can’t just use Brainforge, then, if we’re gonna change pricing that much, right? We should say, this is special, custom-built for you.

125 00:15:02.800 00:15:12.159 Clarence Stone: This is different in this way, and you can’t get it anywhere else. Everyone’s gonna try to sell you a SaaS. We want to build you a platform.

126 00:15:14.130 00:15:15.550 Raymund Verzosa: Okay, yeah.

127 00:15:17.190 00:15:18.300 Raymund Verzosa: That’s sick.

128 00:15:21.860 00:15:23.420 Raymund Verzosa: Sorry, man.

129 00:15:23.420 00:15:39.729 Clarence Stone: So, Raymond, I also, like, created some marketing concepts, like, I used the agent, like, I have some documents, so, like, this is our first call, right? So I just want to kind of show you all the things that we’re doing, and then maybe just get your ideas on what kind of content you can create for us.

130 00:15:40.850 00:15:42.119 Raymund Verzosa: Yeah, for sure.

131 00:15:42.460 00:15:49.790 Raymund Verzosa: Yeah, definitely… Think about it, and…

132 00:15:49.900 00:15:52.289 Raymund Verzosa: I mean, go over it, and… yeah.

133 00:15:53.070 00:15:58.970 Clarence Stone: Cool! Yeah, so, by the way, I’ll show you some new features, too. This is… you can white-label it.

134 00:15:59.470 00:16:03.069 Clarence Stone: So, if I click this button, it’s the Brainforge.

135 00:16:03.400 00:16:04.380 Clarence Stone: skin. Oh.

136 00:16:04.530 00:16:06.210 Clarence Stone: So it looks like Brainforge.

137 00:16:08.430 00:16:10.710 Raymund Verzosa: Yeah, the brain fart’s green.

138 00:16:10.870 00:16:11.690 Raymund Verzosa: Yeah.

139 00:16:12.150 00:16:17.179 Clarence Stone: Right? And if I click this, so my original company’s colors were blue.

140 00:16:17.470 00:16:18.969 Clarence Stone: So, this goes to blue.

141 00:16:21.380 00:16:32.260 Clarence Stone: So, essentially, this same platform we can deliver to any company in different ways, right? They don’t have to have all these things. Maybe they only pay for a certain amount of things.

142 00:16:32.330 00:16:41.499 Clarence Stone: Right? They may not have all the features, like memory, or intent, or thinking, and things like that. No problem. We can take those features out, and still sell it to them.

143 00:16:43.020 00:16:43.790 Raymund Verzosa: Oh, okay.

144 00:16:43.940 00:16:44.710 Raymund Verzosa: Yeah.

145 00:16:46.290 00:16:47.889 Raymund Verzosa: Oh, wow.

146 00:16:50.840 00:16:53.080 Clarence Stone: This is really cool, right? Like…

147 00:16:53.760 00:17:00.569 Clarence Stone: I think that we have this opportunity to market this differently and get more money for the work that we do.

148 00:17:04.410 00:17:05.140 Raymund Verzosa: Okay.

149 00:17:05.550 00:17:15.450 Clarence Stone: Cool. So, I’ll send you some of the, you know, concepts that I have. I’m not attached to it, so feel free to add your piece, right? Like, I come to you for your expertise.

150 00:17:15.900 00:17:16.530 Raymund Verzosa: Okay.

151 00:17:16.839 00:17:18.060 Raymund Verzosa: Sure.

152 00:17:18.470 00:17:26.959 Raymund Verzosa: So… Oh, what are we planning, like, in terms of content?

153 00:17:27.260 00:17:33.780 Raymund Verzosa: Is it more on… On LinkedIn, or what… what… what platform were you thinking?

154 00:17:33.920 00:17:41.800 Clarence Stone: Yeah, so I think content strategy is really interesting. Like, millennials are typically on Instagram, But…

155 00:17:42.220 00:17:52.829 Clarence Stone: like, the older business people are on LinkedIn, so we should do both, but different messages on each one. Like, my boss is probably on LinkedIn.

156 00:17:52.970 00:17:55.160 Clarence Stone: And they should hear something more formal.

157 00:17:56.410 00:17:57.400 Clarence Stone: Right.

158 00:17:57.400 00:17:57.930 Raymund Verzosa: Yeah.

159 00:17:58.210 00:18:02.479 Clarence Stone: And on Instagram, we can do the fun, cluely things.

160 00:18:03.010 00:18:03.670 Raymund Verzosa: Yeah.

161 00:18:04.520 00:18:05.290 Clarence Stone: Right.

162 00:18:05.290 00:18:14.090 Raymund Verzosa: That way, like, we reach two audiences, the audience that’s paying for it, and the one that’s actually going to bother their boss until they buy it.

163 00:18:15.090 00:18:16.850 Raymund Verzosa: Yeah, I like that, yeah.

164 00:18:17.630 00:18:18.580 Raymund Verzosa: Okay.

165 00:18:22.260 00:18:27.650 Clarence Stone: Cool. So, I’ll send you over my documents. I just love your thoughts and see what you can do, okay?

166 00:18:28.080 00:18:29.109 Raymund Verzosa: Okay, thank you, man.

167 00:18:29.110 00:18:41.449 Clarence Stone: Yeah, and if you have any questions, you know, feel free to reach out to me. I created some branding dust. I’m not attached. Like, don’t worry, I want your opinion, mostly. I’d like this stuff is just to give you background on what’s going on.

168 00:18:41.850 00:18:43.230 Raymund Verzosa: Okay, will do.

169 00:18:43.230 00:18:48.279 Clarence Stone: Okay, cool. Any other questions? Anything else I can kind of provide to you?

170 00:18:48.860 00:18:52.269 Raymund Verzosa: I think, that’s good for me.

171 00:18:52.460 00:18:53.529 Clarence Stone: Okay, cool.

172 00:18:53.920 00:18:56.350 Raymund Verzosa: Yeah, I’ll message you if I have questions.

173 00:18:56.530 00:18:57.640 Clarence Stone: Alright, perfect.

174 00:18:58.550 00:18:59.379 Raymund Verzosa: Okay, thank you.

175 00:18:59.580 00:19:00.630 Clarence Stone: Yep, bye.

176 00:19:00.880 00:19:01.540 Raymund Verzosa: Bye.