Meeting Title: NordBeam Weekly Marketing Sync Date: 2026-02-23 Meeting participants: Mitesh Patel, Greg Stoutenburg, Zoran Selinger
WEBVTT
1 00:00:39.320 ⇒ 00:00:40.140 Mitesh Patel: Hello!
2 00:00:40.730 ⇒ 00:00:42.310 Greg Stoutenburg: Hey, happy Monday!
3 00:00:42.310 ⇒ 00:00:45.000 Mitesh Patel: Happy Monday. Is that what it is? Is it a happy Monday?
4 00:00:45.000 ⇒ 00:00:51.189 Greg Stoutenburg: I think… I think you just put happy in front of whatever day of the week it is, and that’s, like, corporate speak for, here we are again!
5 00:00:53.080 ⇒ 00:00:54.989 Mitesh Patel: How are you? How was your weekend?
6 00:00:56.170 ⇒ 00:00:57.810 Greg Stoutenburg: Mine was great. Good scheme.
7 00:00:57.810 ⇒ 00:00:58.690 Zoran Selinger: Good, good.
8 00:01:00.940 ⇒ 00:01:02.150 Greg Stoutenburg: Yeah, how about you?
9 00:01:02.360 ⇒ 00:01:04.189 Mitesh Patel: I’m good, that was good, that was good.
10 00:01:04.330 ⇒ 00:01:07.619 Mitesh Patel: I think you guys know I’m going through a move.
11 00:01:07.790 ⇒ 00:01:13.670 Mitesh Patel: And… Man, it’s just busier. House is full today, everybody’s just working, and…
12 00:01:14.630 ⇒ 00:01:18.990 Mitesh Patel: And unfortunately, they have to… they were going in and out, so I had to keep the door open.
13 00:01:19.410 ⇒ 00:01:22.329 Mitesh Patel: So, it dropped to 55 degrees in there.
14 00:01:24.400 ⇒ 00:01:25.669 Greg Stoutenburg: Not ideal.
15 00:01:25.670 ⇒ 00:01:25.990 Mitesh Patel: No.
16 00:01:26.140 ⇒ 00:01:28.859 Greg Stoutenburg: We want walls so that you don’t have to deal with that.
17 00:01:28.860 ⇒ 00:01:30.790 Mitesh Patel: I’m not good with the cold, so…
18 00:01:32.080 ⇒ 00:01:33.429 Greg Stoutenburg: Where are you located again?
19 00:01:33.900 ⇒ 00:01:46.740 Mitesh Patel: We’re in, Raleigh, North Carolina, and, you know, it doesn’t get this cold here normally, but, man, the storms, what, 3 weeks ago? And then again, you know, it’s been just cold, cold, cold. I thought we were over it last week, but…
20 00:01:46.740 ⇒ 00:01:47.330 Greg Stoutenburg: Yeah.
21 00:01:47.780 ⇒ 00:01:50.100 Mitesh Patel: That was a false spring, I guess.
22 00:01:50.350 ⇒ 00:02:01.419 Greg Stoutenburg: Yeah, I gotta be honest, I’m one of those winter sadists that, when it got warm last week, I was like, this stinks, I want it to be cold again, because I’ve still got 5 days of my ski pass, and I need to use them, so…
23 00:02:01.420 ⇒ 00:02:03.729 Mitesh Patel: Oh, that… see, that’s… you have a reason for that, though.
24 00:02:03.730 ⇒ 00:02:20.200 Greg Stoutenburg: Yeah, exactly, yeah. Yeah, yeah, yeah, for me, I would rather have it be, like, I’d rather have it be 20 and clear than, like, you know, drizzly and cloudy or anything. Like, I’d rather the pond freeze and I can go skating and skiing and things like that, or just have it be summer. So it’s not actually a preference for cold, it’s just a preference.
25 00:02:20.200 ⇒ 00:02:20.670 Mitesh Patel: Oh, okay.
26 00:02:20.670 ⇒ 00:02:21.630 Greg Stoutenburg: I can do outside.
27 00:02:21.630 ⇒ 00:02:26.640 Mitesh Patel: Yeah. None of this in-the-middle stuff, huh?
28 00:02:27.020 ⇒ 00:02:27.720 Greg Stoutenburg: No.
29 00:02:27.720 ⇒ 00:02:28.330 Mitesh Patel: Yeah.
30 00:02:29.090 ⇒ 00:02:29.890 Mitesh Patel: Cool.
31 00:02:30.360 ⇒ 00:02:31.910 Mitesh Patel: Alright, Zarin, how are you?
32 00:02:33.280 ⇒ 00:02:37.239 Zoran Selinger: Yeah, yeah, good, good. We can get away a little bit,
33 00:02:37.590 ⇒ 00:02:48.559 Zoran Selinger: also dealing with a little bit of snow, nothing too much, just enough to be… for everything to be beautiful, so that’s… that’s good. I like…
34 00:02:48.730 ⇒ 00:03:03.390 Zoran Selinger: four seasons that we have here, and I like to have a normal winter as well. So, happy to have some snow. It’s been… winter haven’t been normal for a while now. It’s just…
35 00:03:03.900 ⇒ 00:03:15.759 Zoran Selinger: climate is changing, definitely, and we haven’t had as much snow as… as I… I had when I was a… was a kid, so, this winter’s been the…
36 00:03:17.170 ⇒ 00:03:19.970 Zoran Selinger: Almost, almost normal, after…
37 00:03:20.150 ⇒ 00:03:27.309 Zoran Selinger: quite a few years, so I’m happy… very, very happy about it. It’s not too cold, and we had some snow, so that’s… that’s good, that’s good.
38 00:03:27.310 ⇒ 00:03:31.810 Mitesh Patel: Yeah, yeah, no, that’s good, that’s good. Alright, so what’s in the plan today?
39 00:03:32.460 ⇒ 00:03:33.720 Mitesh Patel: Oh, for this week.
40 00:03:34.660 ⇒ 00:03:35.730 Greg Stoutenburg: You wanna go first, Saran?
41 00:03:36.140 ⇒ 00:03:40.709 Zoran Selinger: Sure, sure. So, Mitesh, really the…
42 00:03:41.140 ⇒ 00:03:48.530 Zoran Selinger: what I want to do this week is I wanna make sure all the channels are tracked correctly, primarily in NordBeam.
43 00:03:49.040 ⇒ 00:03:52.500 Zoran Selinger: That’s the number one. I…
44 00:03:52.740 ⇒ 00:03:59.270 Zoran Selinger: I thought TikTok was active, but I don’t see… campaigns are not spending, as if I…
45 00:03:59.270 ⇒ 00:04:01.240 Mitesh Patel: Yeah, it… so…
46 00:04:01.360 ⇒ 00:04:11.949 Mitesh Patel: we have to re… again, we had to, like, delay our start on TikTok a little, reason being, you know, we gotta get approval from them.
47 00:04:12.070 ⇒ 00:04:19.889 Mitesh Patel: So, Organic is gonna launch, and we’re hoping to get approval for paid by tomorrow afternoon also.
48 00:04:20.789 ⇒ 00:04:21.319 Zoran Selinger: Okay.
49 00:04:21.320 ⇒ 00:04:23.950 Mitesh Patel: It’ll be very tiny numbers as it starts up.
50 00:04:24.240 ⇒ 00:04:35.049 Zoran Selinger: Okay, okay. I just… just want to check if the cost imports are… are looking fine, once… one that starts. And then,
51 00:04:35.620 ⇒ 00:04:40.920 Zoran Selinger: I see I… we have a meeting for email vendor as well, that’s new to me.
52 00:04:41.410 ⇒ 00:04:44.240 Zoran Selinger: What’s the name?
53 00:04:49.060 ⇒ 00:04:51.080 Zoran Selinger: What’s the name? Aldi?
54 00:04:53.870 ⇒ 00:04:57.690 Zoran Selinger: Sorry, I can’t, propel.
55 00:04:58.650 ⇒ 00:05:00.930 Mitesh Patel: Yeah, Propel is an email marketing agency.
56 00:05:00.930 ⇒ 00:05:07.000 Zoran Selinger: Yeah, yeah, yeah. So, we have a… we have a meeting about tracking that. I see that they have… they already have, like, a…
57 00:05:07.140 ⇒ 00:05:22.330 Zoran Selinger: a list of steps in place, so obviously, wanna do that. We want to have perfect visibility on everything that’s launching at the moment. And then, yeah, I’m gonna start looking into… into Mixpanel a little bit more. I’m gonna start
58 00:05:22.500 ⇒ 00:05:27.450 Zoran Selinger: Watching some, some, like, session replays, and…
59 00:05:27.660 ⇒ 00:05:32.840 Zoran Selinger: And digging into a little bit more data and see what, what I can see.
60 00:05:33.250 ⇒ 00:05:38.649 Zoran Selinger: Finally, finally doing some, some exploration there. That’s the goal.
61 00:05:38.650 ⇒ 00:05:39.420 Mitesh Patel: Alright.
62 00:05:39.420 ⇒ 00:05:39.960 Zoran Selinger: Yeah.
63 00:05:40.270 ⇒ 00:05:43.630 Mitesh Patel: Alright, good. And then, before we move on,
64 00:05:44.080 ⇒ 00:05:48.680 Mitesh Patel: Where are we on those metrics reports, you know, by channel?
65 00:05:50.760 ⇒ 00:05:59.549 Zoran Selinger: Let me… let me check. Let me check and get back to you by the end of the day. You’re gonna get a daily update anyway later, so… Sure. I’ll let you know.
66 00:05:59.550 ⇒ 00:06:09.229 Mitesh Patel: You know, I know that’s something we talked about doing for last week, and then you were… you had a short week. That’s the, you know, the more granular metrics by channel that we reviewed with Ryan.
67 00:06:09.760 ⇒ 00:06:12.560 Mitesh Patel: Right? So that’s the one I’m asking about.
68 00:06:13.050 ⇒ 00:06:13.670 Zoran Selinger: Okay.
69 00:06:13.920 ⇒ 00:06:14.520 Mitesh Patel: Okay.
70 00:06:16.730 ⇒ 00:06:34.520 Greg Stoutenburg: All right, so for me, it’s, getting the last part of the transition to Omni over the finish line. There’s still a few more dashboards that need to be moved over. It’s been a pretty big project getting all that set up, but, you know, we’ve got a system, and we’ve got a lot moved over already, and there’s… there’s just…
71 00:06:34.540 ⇒ 00:06:41.000 Greg Stoutenburg: at this point, I think maybe 4 more dashboards that have been used in Tableau that need to be migrated to Omni.
72 00:06:41.000 ⇒ 00:06:44.869 Mitesh Patel: Quite a bit that you’ve already got done. Yeah. How’s it looking?
73 00:06:45.420 ⇒ 00:06:49.710 Greg Stoutenburg: It looks good. So what we’re going for is just one-to-one correspondence between what you.
74 00:06:49.710 ⇒ 00:06:50.180 Mitesh Patel: Right, right.
75 00:06:50.180 ⇒ 00:06:57.730 Greg Stoutenburg: what you’ll have in Omni. And then, you know, from there, if we want to do additional development, we can, but at least for this initial stand-up.
76 00:06:57.730 ⇒ 00:07:11.530 Greg Stoutenburg: just go, here’s what you’re used to seeing in Tableau. In addition, now you can use AI to query your data, whether that’s getting further clarification on charts that are already existing, or get new ones created, and then sort of go from there.
77 00:07:11.800 ⇒ 00:07:23.119 Mitesh Patel: Okay, nice, good. Is there gonna be… I know Robert, likes to do the Zoom, or the video recordings, like Loom video equivalents, but, are we gonna have a walkthrough as well?
78 00:07:23.430 ⇒ 00:07:42.130 Greg Stoutenburg: Yeah, so I did a… I shared a 6-minute video, on Friday in one of the channels, so you can see that overview, and then, and then he’s putting together, like, sort of office hours, so if you want to come in and log in, sorry, you know, if you want to join a meeting and walk through and get particular questions answered, we can do that.
79 00:07:42.130 ⇒ 00:07:42.699 Mitesh Patel: Take care.
80 00:07:42.700 ⇒ 00:07:47.840 Greg Stoutenburg: Once those final four dashboards are in, that’s when I’ll start sending invitations to people to actually join the platform.
81 00:07:48.880 ⇒ 00:07:49.560 Mitesh Patel: Okay.
82 00:07:50.420 ⇒ 00:08:12.279 Greg Stoutenburg: Yep. So, that’s the big one, and then met with, Ryan and Danny this morning to talk about sprint planning. They’ve implemented the RICE scoring system that I suggested, and have now, really stepped it up. I think it’s pretty cool. So now, the experiments that they’re considering in the backlog all have scores attached to them, and so you can just click sort by in the RICE column and get, like.
83 00:08:12.280 ⇒ 00:08:23.220 Greg Stoutenburg: here’s the ranking of what you should do, in what order. So, he’s, so the first thing that’s gonna go up is a revised version of GLP-1 landing pages.
84 00:08:23.220 ⇒ 00:08:30.909 Greg Stoutenburg: They did a version of this in the past, but it’s clearly got just the highest potential impact, so that’s something that they’re standing up now.
85 00:08:31.360 ⇒ 00:08:35.020 Mitesh Patel: Okay, good. Excellent. And did they tell you about Power Digital?
86 00:08:35.580 ⇒ 00:08:38.440 Greg Stoutenburg: Yeah, Power Digital is working on a blog page.
87 00:08:39.030 ⇒ 00:08:45.739 Mitesh Patel: Yeah, so Power Digital is another partner that we hired last week. They had a kickoff last week.
88 00:08:45.910 ⇒ 00:08:55.990 Mitesh Patel: And they are a very large, sort of, agency. They do CRO for Fortune 50 companies. And we got a good relationship with them, so we’ll see.
89 00:08:56.190 ⇒ 00:09:02.489 Mitesh Patel: They plan to run what they call 3 to 5 high-impact experiments per month.
90 00:09:02.620 ⇒ 00:09:18.419 Mitesh Patel: And, you know, we may need to coordinate with them on, sort of, standardization of tracking and so on, right? So, I’ll pull… I may pull you into that, Greg, but they also use RICE, so that works out, you know, really.
91 00:09:18.420 ⇒ 00:09:19.930 Greg Stoutenburg: Right on time.
92 00:09:20.280 ⇒ 00:09:27.749 Mitesh Patel: And, they also, shoot, lost my train of thought.
93 00:09:28.390 ⇒ 00:09:30.569 Mitesh Patel: Anyway, it’ll come back to me if it isn’t born.
94 00:09:30.780 ⇒ 00:09:31.420 Greg Stoutenburg: Sure.
95 00:09:31.810 ⇒ 00:09:33.970 Greg Stoutenburg: But yeah, those are the priorities this week.
96 00:09:34.170 ⇒ 00:09:34.860 Mitesh Patel: Okay.
97 00:09:35.030 ⇒ 00:09:35.540 Greg Stoutenburg: Yep.
98 00:09:35.540 ⇒ 00:09:45.680 Mitesh Patel: Alright, excellent. I know this is about marketing, but how are… are we good with any of the reports and dashboards or anything that the ops team needs?
99 00:09:46.730 ⇒ 00:09:50.169 Mitesh Patel: Do you work with them on those as well, or… not really?
100 00:09:50.260 ⇒ 00:09:55.369 Greg Stoutenburg: I mean, I haven’t been. There are a few dashboards in Tableau that are marked as ops dashboards that are being moved over.
101 00:09:55.950 ⇒ 00:09:56.670 Mitesh Patel: Okay.
102 00:09:56.860 ⇒ 00:09:57.480 Greg Stoutenburg: Nope.
103 00:09:57.920 ⇒ 00:09:58.790 Mitesh Patel: Darn, I…
104 00:09:59.260 ⇒ 00:10:09.949 Mitesh Patel: Okay, that might be it. I don’t know if Brad had, any more, kind of data needs, but, we’ll make sure we loop you in if he mentions that to me. I’ll check with him as well.
105 00:10:09.950 ⇒ 00:10:18.429 Greg Stoutenburg: Yeah. Yeah, that sounds good. Yeah, feel free to leave a note. Anything they were already using, we’ve… we’ve identified and moved over. Sure. So, like, anything that was in a published dashboard.
106 00:10:18.630 ⇒ 00:10:31.210 Mitesh Patel: Yeah, yeah, but I’m just not sure. Yeah, I’m just not sure if there was other work in progress that Henry was managing. I know at some point Amber was helping project manage. I just don’t know if anything kind of fell through.
107 00:10:31.210 ⇒ 00:10:40.309 Greg Stoutenburg: Yeah, okay. Yeah. Yeah, we’ll see. And then also, of course, you know, once Omni is stood up completely, and everyone gets in, if there’s anything missing, you know, we’ll identify it right away.
108 00:10:40.480 ⇒ 00:10:41.799 Mitesh Patel: Okay, sounds good.
109 00:10:41.970 ⇒ 00:10:42.570 Greg Stoutenburg: Cool.
110 00:10:42.880 ⇒ 00:10:43.480 Mitesh Patel: Alright.
111 00:10:43.480 ⇒ 00:10:44.820 Greg Stoutenburg: Alright. Thank you so much.
112 00:10:45.180 ⇒ 00:10:46.729 Greg Stoutenburg: Thank you all. Bye. Have a good week. See ya.