Meeting Title: Brainforge Marketing Strategy Check-in Date: 2026-02-12 Meeting participants: Jocelyn, Luke Scorziell
WEBVTT
1 00:01:36.980 ⇒ 00:01:38.849 Luke Scorziell: Hey, Jocelyn, how’s it going?
2 00:01:38.850 ⇒ 00:01:41.939 Jocelyn: Luke, I’m doing well. Nice to see you, sir. How are you?
3 00:01:41.940 ⇒ 00:01:43.910 Luke Scorziell: Good, nice to see you, too.
4 00:01:43.940 ⇒ 00:01:46.650 Jocelyn: Sorry, I’m a minute late, we gotta…
5 00:01:47.090 ⇒ 00:01:50.489 Luke Scorziell: Content scheduling, Must have.
6 00:01:50.490 ⇒ 00:01:52.690 Jocelyn: Oh, man, that’s the worst. It’s okay.
7 00:01:52.690 ⇒ 00:02:01.490 Luke Scorziell: Nothing terrible, just, we’re… we’re doing an event with a partner in Austin, and we have, like, an announcement post that was just got with a demo video.
8 00:02:02.030 ⇒ 00:02:04.289 Luke Scorziell: But it didn’t go… anyway, so we’re like.
9 00:02:04.290 ⇒ 00:02:05.919 Jocelyn: life, right? No, I know.
10 00:02:06.850 ⇒ 00:02:15.320 Jocelyn: And it’s obviously a huge deal, right? Because it’s your company and all this great stuff that’s going with it, but I mean, it’s also, like, it will go out.
11 00:02:15.320 ⇒ 00:02:25.589 Luke Scorziell: Yeah, yeah, yeah. I’m learning the… the perfection’s not the… not the goal, so it’s just doing a lot. But how are you doing? It’s been, what, I guess.
12 00:02:26.820 ⇒ 00:02:38.729 Jocelyn: Yeah, which is crazy. I’ve… I mean, we’ve been doing well over here. I mean, Eisenberg’s still crazy, and going full force, and all the things, and AI, and doing all that, and…
13 00:02:38.730 ⇒ 00:02:46.879 Jocelyn: personal life doing great. I have two kids in elementary school now, which is amazing, and they’re in our school of choice that we wanted, so just, like, all good things.
14 00:02:47.220 ⇒ 00:02:49.639 Luke Scorziell: Yeah, yeah, well, that is really nice.
15 00:02:50.110 ⇒ 00:02:51.669 Luke Scorziell: Where do you live on the west side?
16 00:02:51.820 ⇒ 00:02:53.650 Jocelyn: So, I’m actually up in Idaho.
17 00:02:53.650 ⇒ 00:02:54.619 Luke Scorziell: Oh, oh, damn.
18 00:02:54.620 ⇒ 00:02:56.159 Jocelyn: Yeah. Is that recent?
19 00:02:56.160 ⇒ 00:02:57.120 Luke Scorziell: Or have… have you been.
20 00:02:57.120 ⇒ 00:03:00.609 Jocelyn: No, I moved during COVID, so I’ve been up here since 21.
21 00:03:01.230 ⇒ 00:03:03.150 Luke Scorziell: Oh, dang, okay, I didn’t know that.
22 00:03:03.320 ⇒ 00:03:04.929 Jocelyn: Yeah. That’s like…
23 00:03:05.200 ⇒ 00:03:08.950 Luke Scorziell: Now I’m jealous of… it looks like the tree outside your window.
24 00:03:08.950 ⇒ 00:03:13.840 Jocelyn: This is how general background, but yeah. That’s probably…
25 00:03:13.840 ⇒ 00:03:14.360 Luke Scorziell: out there.
26 00:03:14.360 ⇒ 00:03:28.249 Jocelyn: Yeah, it’s… it somehow works really well. I feel like I trick a lot of people, so, but yeah, it’s… it’s been nice, and, you know, we have our people and our neighbors in the safe neighborhood for the kiddos to go outside and play, and that’s really what it’s all about, right? So…
27 00:03:28.550 ⇒ 00:03:29.889 Luke Scorziell: Yeah. It’s been good.
28 00:03:30.630 ⇒ 00:03:31.990 Luke Scorziell: Yeah, no, that’s cool.
29 00:03:31.990 ⇒ 00:03:35.170 Jocelyn: And you ended up at Brainforge, which, congratulations!
30 00:03:35.450 ⇒ 00:03:40.860 Luke Scorziell: Thank you, yeah, it’s kind of a, like… was…
31 00:03:41.590 ⇒ 00:03:47.659 Luke Scorziell: not really looking, I guess, and then it just kind of appeared, and so I’ve been doing…
32 00:03:47.890 ⇒ 00:03:53.949 Luke Scorziell: Beacon brand, and really working on, like, doing a lot of, like, small business marketing, and
33 00:03:54.930 ⇒ 00:04:01.479 Luke Scorziell: And… honestly, just, like, getting a lot of my own experience, because I didn’t really come into…
34 00:04:01.820 ⇒ 00:04:04.500 Luke Scorziell: Like, the marketing and brand world with…
35 00:04:04.790 ⇒ 00:04:09.219 Luke Scorziell: like, I have journalism experience, and then, like, self-taught stuff, so it was just kind of, like…
36 00:04:09.520 ⇒ 00:04:12.860 Luke Scorziell: Yeah, fun to teach myself, I guess, and then,
37 00:04:13.810 ⇒ 00:04:20.469 Luke Scorziell: I had pitched Brainforge on doing, like, a brand strategy back in, like, March of last year.
38 00:04:20.470 ⇒ 00:04:21.880 Jocelyn: Okay. And…
39 00:04:22.370 ⇒ 00:04:30.520 Luke Scorziell: I think it was a little premature, maybe, for them, and then, I don’t know, yeah, it just didn’t align at that time. But then, in December, they reached back out and said.
40 00:04:30.960 ⇒ 00:04:37.230 Luke Scorziell: they just… they need help on their, like, marketing and go-to-market team, so I’ve been… so I was like, okay, like, I’ll, like.
41 00:04:37.680 ⇒ 00:04:44.029 Luke Scorziell: they first needed an advisor, and then I was like, okay, I’ll do that, and then they were like, actually, I want to bring someone in full-time to do this.
42 00:04:44.210 ⇒ 00:04:51.149 Luke Scorziell: And I was like, well, why don’t they start, like, a little bit, like, you know, so I did consulting in December, and then January just kind of…
43 00:04:51.460 ⇒ 00:04:56.040 Luke Scorziell: dove in. So it’s a new industry, I guess, and then it’s, like.
44 00:04:56.200 ⇒ 00:04:59.429 Luke Scorziell: Yeah, I’m, like, I’m learning so much every day.
45 00:04:59.750 ⇒ 00:05:10.649 Jocelyn: That’s amazing, though, and I really do think that journalism’s going to take you far, and maybe this is me coming from Edelman, and, you know, everyone there being a reporter, or, you know, just a love for journalism in general.
46 00:05:11.230 ⇒ 00:05:15.749 Jocelyn: they were always the most brilliant, and I think being well-written and well-spoken
47 00:05:15.980 ⇒ 00:05:22.790 Jocelyn: Really does get people far, even if they don’t have, maybe, the hard skills that they think that they need, because those soft skills are something.