Meeting Title: Brainforge Marketing Analytics Weekly Sync Date: 2026-01-22 Meeting participants: Greg Stoutenburg, Zoran Selinger, Casie Aviles, Mitesh Patel, Ryon
WEBVTT
1 00:00:36.950 ⇒ 00:00:38.140 Greg Stoutenburg: Let’s rock and roll.
2 00:00:39.350 ⇒ 00:00:40.150 Zoran Selinger: Hey, hey.
3 00:02:14.700 ⇒ 00:02:15.300 Mitesh Patel: Hello!
4 00:02:15.300 ⇒ 00:02:16.140 Zoran Selinger: dash?
5 00:02:16.140 ⇒ 00:02:17.060 Mitesh Patel: How are you?
6 00:02:18.040 ⇒ 00:02:20.150 Zoran Selinger: Yeah, yeah, good, good. Greg, nice to meet you.
7 00:02:20.150 ⇒ 00:02:20.920 Mitesh Patel: you…
8 00:02:21.080 ⇒ 00:02:22.210 Greg Stoutenburg: Nice to meet you, Mitesh.
9 00:02:22.210 ⇒ 00:02:24.130 Mitesh Patel: Casey, I don’t think we’ve met either.
10 00:02:25.600 ⇒ 00:02:27.989 Casie Aviles: Hey, yeah, I’m just joining these days.
11 00:02:28.480 ⇒ 00:02:36.909 Mitesh Patel: Okay. Guys, I’m sorry I’ve been… I was late to this meeting, I just wrapped up a call with the ELT.
12 00:02:37.120 ⇒ 00:02:49.390 Mitesh Patel: I need to make one quick phone call, it’s kind of urgent. It’ll be less than 60 seconds. I’m gonna just make that call and be right back. I wanted to just come on to let you know that I’m here, but…
13 00:02:49.780 ⇒ 00:02:51.150 Mitesh Patel: Okay. I’ll be right back.
14 00:03:52.450 ⇒ 00:03:53.290 Greg Stoutenburg: names.
15 00:03:54.220 ⇒ 00:03:55.750 Greg Stoutenburg: SMS consent.
16 00:04:23.740 ⇒ 00:04:25.129 Greg Stoutenburg: Okay, caught up.
17 00:04:58.800 ⇒ 00:05:00.570 Mitesh Patel: Alright, sorry about that.
18 00:05:02.770 ⇒ 00:05:03.990 Zoran Selinger: No problem.
19 00:05:04.490 ⇒ 00:05:08.469 Zoran Selinger: Actually, I’m gonna share my screen.
20 00:05:08.470 ⇒ 00:05:14.539 Mitesh Patel: Whoa, whoa, sorry, before you do, before you do, sorry, I’ve not, like I said, I’ve not met Greg or Casey before.
21 00:05:14.540 ⇒ 00:05:15.620 Zoran Selinger: Yeah, okay.
22 00:05:15.800 ⇒ 00:05:17.150 Mitesh Patel: quick intros.
23 00:05:17.480 ⇒ 00:05:19.049 Zoran Selinger: Sure, sure.
24 00:05:19.050 ⇒ 00:05:25.380 Greg Stoutenburg: Craig Steinberg, just started at Brainforge, part of the way through last month, right before the holidays.
25 00:05:25.400 ⇒ 00:05:41.600 Greg Stoutenburg: Before that, I started my career in tech at Stack Overflow, where I was working on product analytics and product-led growth for a couple of years, had a couple of other product-led growth PM roles, and have just come to, to Brainforge, primarily to work on analytics and growth strategy for our clients.
26 00:05:42.180 ⇒ 00:05:52.309 Greg Stoutenburg: So, pretty new, swimming in the deep end, just got thrown in last, Thursday, or whenever the Slack messages showed up, so… getting caught up a bit, but, happy to be working with y’all.
27 00:05:52.310 ⇒ 00:05:56.099 Mitesh Patel: Nice. Welcome to the team, and I look forward to working with you.
28 00:05:56.230 ⇒ 00:06:01.240 Greg Stoutenburg: Have I heard correctly that y’all have or are thinking about a facility in the Detroit area?
29 00:06:02.760 ⇒ 00:06:05.020 Mitesh Patel: Josh’s… lives near Detroit.
30 00:06:05.020 ⇒ 00:06:15.680 Greg Stoutenburg: Okay, alright, okay. Yeah, I’ll have to look into it. I may have just heard a rumor, but, that’s my hometown, so anytime I’m… anytime I’m stopping in for pizza, if you want to have me in, I will come.
31 00:06:16.500 ⇒ 00:06:17.430 Mitesh Patel: Nice, okay.
32 00:06:17.430 ⇒ 00:06:24.160 Zoran Selinger: So, Mitesh, Greg is basically going to take over everything that Henry has been doing.
33 00:06:24.160 ⇒ 00:06:24.610 Mitesh Patel: Okay.
34 00:06:24.840 ⇒ 00:06:27.660 Zoran Selinger: Yeah, so that’s the idea there, yeah.
35 00:06:27.950 ⇒ 00:06:28.630 Mitesh Patel: Awesome.
36 00:06:30.680 ⇒ 00:06:31.560 Zoran Selinger: Casey?
37 00:06:32.080 ⇒ 00:06:33.100 Zoran Selinger: Yay.
38 00:06:33.100 ⇒ 00:06:43.980 Casie Aviles: Hi, Mitesh. Yeah, so I’m Casey, and I’ve been with Brainforge, I’m just joining and listening in today. I’m supporting Soran in his work stream, so…
39 00:06:44.350 ⇒ 00:06:45.740 Casie Aviles: Yep.
40 00:06:47.250 ⇒ 00:06:50.179 Zoran Selinger: Yeah, he’s helping me project manage a lot of this stuff.
41 00:06:50.910 ⇒ 00:06:51.890 Zoran Selinger: Got it.
42 00:06:52.010 ⇒ 00:06:52.730 Zoran Selinger: you know.
43 00:06:53.120 ⇒ 00:06:57.389 Mitesh Patel: Okay. I think you guys have already met Ryan, right?
44 00:06:58.700 ⇒ 00:07:00.710 Greg Stoutenburg: I was on a call briefly during the handoff.
45 00:07:02.930 ⇒ 00:07:05.679 Mitesh Patel: Alright, I’m not sure if he’s there, but, he was dealing with.
46 00:07:05.680 ⇒ 00:07:11.719 Ryon: Yeah, sorry about that, guys. I’m, yeah, we’ve met. Good to meet you guys. Looking forward to working with you.
47 00:07:12.800 ⇒ 00:07:13.439 Greg Stoutenburg: Thanks, St. Pat.
48 00:07:13.440 ⇒ 00:07:15.539 Mitesh Patel: And you may know…
49 00:07:15.820 ⇒ 00:07:35.370 Mitesh Patel: my role, maybe not, but, Mitesh, I joined Eden about a year ago, a year and one week ago, and I joined as head of marketing, and then sometime near the end of August, early September, I… as of then, I’ve been leading the Eden Telehealth business unit.
50 00:07:35.370 ⇒ 00:07:47.879 Mitesh Patel: marketing, ops, and customer care. And of course, we work very closely with the technology team, and the pharmacy team, and other business units as well. So…
51 00:07:49.630 ⇒ 00:08:08.469 Mitesh Patel: Yeah, I know this call is about marketing, but, Greg, well, I’ll be part of the priority setting and for the other, like, pharmacy report, data and dashboards, and, as well as farm ops, med ops, COGS, every, you know, the rest of the business.
52 00:08:08.470 ⇒ 00:08:10.390 Greg Stoutenburg: Okay, sounds good. Alright.
53 00:08:12.560 ⇒ 00:08:22.580 Zoran Selinger: Okay, so I know Greg wanted to talk about a few things as well, so I’m gonna go through the slides a little bit quicker, so he can
54 00:08:22.660 ⇒ 00:08:35.909 Zoran Selinger: he can jump in as well. In the future, Greg, if you want to have slides in this weekly, we can add your, add your things in here as well.
55 00:08:35.919 ⇒ 00:08:36.299 Greg Stoutenburg: Sounds good.
56 00:08:36.299 ⇒ 00:08:47.539 Zoran Selinger: Yeah, so we finally fixed the NordBeam attribution, and our influencer cost uploads is now in place.
57 00:08:47.739 ⇒ 00:08:51.179 Zoran Selinger: So for… so for NordBeam.
58 00:08:52.039 ⇒ 00:09:03.779 Zoran Selinger: So I think Busks, stopped sending us, individual item prices for some of the products. I… I… I’m hoping they’re looking into it.
59 00:09:03.979 ⇒ 00:09:11.939 Zoran Selinger: Which is breaking, basically breaking our transaction reporting, I’m…
60 00:09:12.809 ⇒ 00:09:25.429 Zoran Selinger: I don’t like that this broke attribution, because it’s not really a reason to break attribution. You still see the source and everything else. Like, an item price shouldn’t break the whole attribution.
61 00:09:25.659 ⇒ 00:09:26.909 Zoran Selinger: But it did.
62 00:09:27.299 ⇒ 00:09:37.149 Zoran Selinger: For us, so I implemented that week, yesterday. Basically, we have fallback values. I’m falling back first to the whole transaction value.
63 00:09:37.269 ⇒ 00:09:41.869 Zoran Selinger: for the item price, and if that’s not there, I’m falling… I’m just putting,
64 00:09:42.309 ⇒ 00:09:59.129 Zoran Selinger: 1, right? So we have fallback, so that at least the transaction will not fail, and we’ll get the attribution part. Maybe not the revenue exactly correctly correctly, but at least the attribution, the number of transactions will… transactions will be correct.
65 00:09:59.239 ⇒ 00:10:10.929 Zoran Selinger: But basically, the value of transactions, they’re always there, so we are basically never gonna fall back to the just revenue of one.
66 00:10:11.329 ⇒ 00:10:20.539 Zoran Selinger: it’s always gonna be, either one or the other, either the item price or the whole transaction price. So we should be… we should be fine there.
67 00:10:20.989 ⇒ 00:10:25.129 Zoran Selinger: I don’t know, so we were scheduled to talk about churn,
68 00:10:25.420 ⇒ 00:10:44.960 Zoran Selinger: We’ll… we’ll… if Greg wants to jump in today, I think that might be more pressing, so, let’s not go into that right now. Maybe we can, maybe touch on it later on our call about… when we meet again about the KPI dash, if you’re there, Mitesh.
69 00:10:45.700 ⇒ 00:11:04.160 Zoran Selinger: If not, yeah, we’ll see. So we have that fix, we have the activation, and we’ll discuss that. I really like the approach on the treatment level. I would like us to define… define things around there.
70 00:11:04.160 ⇒ 00:11:07.540 Zoran Selinger: So I’m just… you see the,
71 00:11:07.820 ⇒ 00:11:10.840 Zoran Selinger: On the right-hand side here, for the…
72 00:11:10.960 ⇒ 00:11:20.820 Zoran Selinger: unattributed or beam. We are basically pulling it back to the normal level that it was before. We just implemented the fix, so we only have two days.
73 00:11:21.120 ⇒ 00:11:28.980 Zoran Selinger: of data there. We have the influencer costs now, this, this purple line, streaming in.
74 00:11:29.090 ⇒ 00:11:40.140 Zoran Selinger: Yeah, I’m gonna… let’s… let’s not go through the reactivations in churn. We have some,
75 00:11:40.290 ⇒ 00:11:49.470 Zoran Selinger: kind of new request that we are going to work on. So Ryan wanted us to… to have some monitoring of Google Tag Manager.
76 00:11:49.610 ⇒ 00:12:01.439 Zoran Selinger: tags, and how they fire. So that’s been… I’ve never really seen a really good implementation of this, but this has been the talk in the industry for a while now.
77 00:12:01.890 ⇒ 00:12:06.639 Zoran Selinger: There are some developments in this play, in this already.
78 00:12:06.750 ⇒ 00:12:14.940 Zoran Selinger: I would love to have it. It’s a great feature, I love that recommendation, and…
79 00:12:15.620 ⇒ 00:12:34.339 Zoran Selinger: there is an AP… there are API, functionalities in Google Tag Manager that will tell us that the, you know, container fired, that specific tags fired, and if they… if they fired correctly or not. So, that’s… that’s really good, and we should… we should implement it.
80 00:12:35.510 ⇒ 00:12:37.390 Zoran Selinger: Yeah, so…
81 00:12:38.000 ⇒ 00:12:50.169 Zoran Selinger: Mitesh, can you tell me what happened exactly with the drop-off yesterday? So, I was, kind of messages for sparse. I couldn’t, couldn’t gather the… the reason exactly.
82 00:12:50.650 ⇒ 00:13:07.350 Mitesh Patel: Yeah, so I’ll show you, and then I want to go back to that a little bit, because we gotta keep this updated on a… somehow we gotta figure out a way to keep it updated on a daily basis, right? So… oh, well, I can’t, I can’t. But, you know, that… what happened is we launched
83 00:13:07.390 ⇒ 00:13:11.890 Mitesh Patel: a test, a price test, a 50-50 price test on Google Search.
84 00:13:12.190 ⇒ 00:13:16.370 Zoran Selinger: Okay. And the way… either it’s because of the way the test is set up.
85 00:13:16.630 ⇒ 00:13:23.260 Mitesh Patel: or because of the way the Google algorithm tries to allocate spend between the control and the test.
86 00:13:23.690 ⇒ 00:13:34.240 Mitesh Patel: Where it’s not bidding high enough for us to show up in enough auctions. So we don’t spend the money at all. So our spend dropped.
87 00:13:34.540 ⇒ 00:13:35.420 Zoran Selinger: Oh.
88 00:13:35.700 ⇒ 00:13:42.210 Mitesh Patel: I mean, it’s, you know, last Friday, where our spend was about $76K a day, just in this…
89 00:13:42.550 ⇒ 00:13:44.050 Mitesh Patel: And on Google.
90 00:13:44.260 ⇒ 00:13:48.069 Mitesh Patel: It dropped, it dropped, it dropped. Yesterday, it was 42K.
91 00:13:48.700 ⇒ 00:13:58.420 Mitesh Patel: So we’re not spending, we’re not acquiring customers. That is why the new customer order has been… number of new customer orders per day has been dropping.
92 00:13:58.790 ⇒ 00:14:04.120 Mitesh Patel: And that is why we need to… have a,
93 00:14:04.630 ⇒ 00:14:11.420 Mitesh Patel: Sort of that attribution report by day across all the channels and drug or treatment.
94 00:14:11.690 ⇒ 00:14:19.540 Mitesh Patel: Sort of, I need to be able to see it, and the team needs to be able to see it on a daily basis, like, almost real time, just update.
95 00:14:21.000 ⇒ 00:14:22.250 Zoran Selinger: Yeah, so…
96 00:14:24.100 ⇒ 00:14:35.689 Zoran Selinger: the risks and mitigations, as you can see the slide here, I am really worried about this, because we… we… like, yesterday we… we had basic questions about,
97 00:14:35.950 ⇒ 00:14:45.749 Zoran Selinger: just the numbers of orders from a specific channel. And we don’t have a… we don’t have a report where we can clearly see this on… on a daily basis. And we have, like…
98 00:14:46.060 ⇒ 00:14:54.979 Zoran Selinger: reports in… in different platforms. We have sources of data that are, you know, siloed.
99 00:14:56.710 ⇒ 00:15:01.960 Zoran Selinger: I like what we have on the edge, and we can do a lot from it.
100 00:15:02.150 ⇒ 00:15:08.680 Zoran Selinger: We should start building, something that’s… That’s not siloed.
101 00:15:09.360 ⇒ 00:15:12.660 Mitesh Patel: Yeah, yeah. Hey guys, Josh just texted me.
102 00:15:13.000 ⇒ 00:15:17.749 Mitesh Patel: He wants to join this meeting real quick. I don’t know what he’s got.
103 00:15:18.160 ⇒ 00:15:21.790 Mitesh Patel: So, I’m texting him the link, he may jump in.
104 00:15:22.360 ⇒ 00:15:22.770 Zoran Selinger: Okay.
105 00:15:22.770 ⇒ 00:15:31.749 Mitesh Patel: Oh, but Robert is… hold on, Robert is not on here. I think he wants to talk to Robert.
106 00:15:36.310 ⇒ 00:15:41.330 Zoran Selinger: Yeah, Roberts, Roberts, I think, got stuck in a flight or something.
107 00:15:41.510 ⇒ 00:15:45.239 Zoran Selinger: Today. He… he joined no meetings.
108 00:15:45.620 ⇒ 00:15:46.790 Greg Stoutenburg: Yeah, I’m seeing his camera.
109 00:15:46.790 ⇒ 00:15:48.790 Zoran Selinger: I think it’s stuck somewhere, yeah.
110 00:15:48.790 ⇒ 00:15:49.340 Greg Stoutenburg: Yeah.
111 00:15:51.830 ⇒ 00:15:57.040 Mitesh Patel: Alright, well, I sent them the thing, and I let him know Robert’s not on here, he may not join. Sorry, go ahead.
112 00:15:59.240 ⇒ 00:16:02.650 Zoran Selinger: Yeah, so I just kind of wanted to see
113 00:16:02.840 ⇒ 00:16:19.009 Zoran Selinger: how we’re thinking about… about this. I would like to have one reporting platform. We are now kind of in the process of switching to MixedPanel. I’m gonna give a reporting… a report tomorrow or on Monday to Tigran on Tableau.
114 00:16:19.210 ⇒ 00:16:21.599 Zoran Selinger: That’s gonna be from the edge.
115 00:16:22.090 ⇒ 00:16:23.330 Zoran Selinger: layer.
116 00:16:23.530 ⇒ 00:16:23.950 Mitesh Patel: Okay.
117 00:16:23.950 ⇒ 00:16:24.460 Zoran Selinger: Stop.
118 00:16:25.390 ⇒ 00:16:33.740 Zoran Selinger: We are doing… So many different things, on different platforms, from different sources, I think that’s work with…
119 00:16:33.740 ⇒ 00:16:52.130 Mitesh Patel: work with Adam Palma and Ryan on the delivering of this data. We had some changes yesterday. Tigran is no longer with the company as of yesterday. It doesn’t mean we don’t need this report of the data. We do for the business, but you just deliver it to a different person.
120 00:16:53.460 ⇒ 00:16:59.469 Zoran Selinger: Yeah, Adam’s been asking questions since… since you… you had that, request yesterday.
121 00:16:59.470 ⇒ 00:17:00.230 Mitesh Patel: Yeah.
122 00:17:00.230 ⇒ 00:17:20.069 Zoran Selinger: He’s been asking questions about, like, the modeling and all that, so I’m gonna… okay, if he’s… if he’s the one to talk to, I’m definitely gonna give him the details that I have. Thank you. I need to familiarize… he needs to familiarize himself with the edge layer. I mean, we have two tables and then everything else.
123 00:17:20.099 ⇒ 00:17:24.839 Zoran Selinger: That we need from, like, the fact tables and all that, and he’ll be able to.
124 00:17:24.910 ⇒ 00:17:28.680 Zoran Selinger: So what… what’s his role exactly, then?
125 00:17:28.850 ⇒ 00:17:29.370 Zoran Selinger: Meditation.
126 00:17:29.370 ⇒ 00:17:49.339 Mitesh Patel: For now, just think of him as… he’s more focused on IT systems and Zendesk, and he knows his way around, you know, data query and BigQuery and all that, and he will help us to just coordinate and organize all the reports and where they’re coming from and who they’re going to.
127 00:17:49.340 ⇒ 00:17:54.850 Mitesh Patel: And again, just keep him and Ryan in the loop, and we’ll figure it out.
128 00:17:55.160 ⇒ 00:17:57.929 Zoran Selinger: Okay, cool. That’s fine. That’s fine.
129 00:17:58.430 ⇒ 00:18:02.980 Zoran Selinger: Greg, did you… Did you want to mention?
130 00:18:03.670 ⇒ 00:18:04.680 Greg Stoutenburg: Yeah, I’ve got a…
131 00:18:04.680 ⇒ 00:18:05.340 Zoran Selinger: teams.
132 00:18:05.570 ⇒ 00:18:19.949 Greg Stoutenburg: Yeah, I can consolidate mine to just, like, a brief ask, and then I’ve got a couple of bullet points that are probably things for me to follow up with Jonah. So, I just need, like, 5 minutes at the end, so if you have more, feel free to keep going.
133 00:18:21.530 ⇒ 00:18:22.760 Zoran Selinger: I mean.
134 00:18:23.700 ⇒ 00:18:24.420 Greg Stoutenburg: If now’s a good time.
135 00:18:24.420 ⇒ 00:18:38.150 Zoran Selinger: I have a few minutes to… Mitesh, if you want to talk about the definitions of churn and reactivations, and what do you think about basing it on treatments instead of orders?
136 00:18:41.940 ⇒ 00:18:45.030 Mitesh Patel: I’m good with this, these definitions.
137 00:18:46.190 ⇒ 00:19:02.740 Zoran Selinger: Because I know Judd, for example, now, right now, he has reports based on… on the number of orders, right? These are… these are users, and we figure out their status based on the treatments. They have them.
138 00:19:02.740 ⇒ 00:19:11.380 Zoran Selinger: Whether they had them previously, whether they’re on their first treatment, whether they… they don’t have any active treatments, or they do.
139 00:19:11.570 ⇒ 00:19:19.800 Zoran Selinger: If they churned less than 60 days ago, this is, like, we have, like, recently inactive.
140 00:19:20.720 ⇒ 00:19:36.600 Zoran Selinger: I was… I was talking to… I was talking to Jad, and he said he isn’t, like, some… we can’t really consider anyone churned, if they haven’t been, like, without a treat… active treatment for more than 60 days, for example.
141 00:19:36.600 ⇒ 00:19:54.570 Mitesh Patel: Okay, so I understand the difference between orders and churn, but I still… and I’m sorry, I had an emergency. I didn’t even warn you guys that I won’t be attending yesterday’s meeting. That’s how much of an emergency it was, but I really do want to have this discussion with you and Judd together.
142 00:19:54.750 ⇒ 00:19:55.730 Zoran Selinger: Okay, okay.
143 00:19:55.730 ⇒ 00:20:05.510 Mitesh Patel: Because I know this is about churn and reactivations, but we also… I want us to take a different look at how…
144 00:20:05.940 ⇒ 00:20:09.390 Mitesh Patel: An additional look at how we do retention reporting, too.
145 00:20:11.860 ⇒ 00:20:13.389 Mitesh Patel: Okay, man. Okay.
146 00:20:13.490 ⇒ 00:20:17.629 Zoran Selinger: Okay, so I… I’m preparing a few slides on…
147 00:20:17.740 ⇒ 00:20:33.039 Zoran Selinger: on how, like, customer I.O, like, the performance of customer I.O. for different segments, I’m preparing that. I’m including this analysis as well in that slide, so… and obviously, I want to present that at some point.
148 00:20:34.000 ⇒ 00:20:43.999 Zoran Selinger: early next week. Okay. So let’s… I’m gonna finish the slides tomorrow, and I’ll be ready to present on Monday, Tuesday.
149 00:20:44.410 ⇒ 00:20:51.930 Zoran Selinger: I’ll try to find… okay, let’s… if you can agree to put something on the calendar, today or tomorrow for
150 00:20:52.170 ⇒ 00:20:54.520 Zoran Selinger: Monday or Tuesday, that’ll be great.
151 00:20:54.640 ⇒ 00:21:02.599 Mitesh Patel: Yeah, okay, let’s… yeah, let’s do that. Let’s do it… like, tomorrow I’m gonna be out of the office most of the part of the day, but Monday, middle of the day is open for me right now.
152 00:21:03.030 ⇒ 00:21:04.150 Zoran Selinger: Yeah, okay, okay.
153 00:21:04.150 ⇒ 00:21:04.740 Mitesh Patel: Okay.
154 00:21:05.480 ⇒ 00:21:13.009 Zoran Selinger: Sure, okay, I’ll, I’ll look at yours and Josh’s calendar and try to put something for Monday then.
155 00:21:13.280 ⇒ 00:21:13.910 Mitesh Patel: Cool.
156 00:21:14.190 ⇒ 00:21:16.490 Zoran Selinger: And we’ll discuss this in… in depth.
157 00:21:16.890 ⇒ 00:21:19.529 Zoran Selinger: Okay, Greg?
158 00:21:20.510 ⇒ 00:21:23.110 Greg Stoutenburg: Yes, can I take over the screen?
159 00:21:23.520 ⇒ 00:21:25.389 Zoran Selinger: Oh, sure, sure. Thanks.
160 00:21:25.390 ⇒ 00:21:39.210 Greg Stoutenburg: Yeah, basically, I just, so upon Henry’s departure, I was handed a ticket to look at places to improve the experimentation, set up an experimentation roadmap, help with things like,
161 00:21:39.370 ⇒ 00:21:58.989 Greg Stoutenburg: you know, first purchase optimization on landing pages, on email campaigns, things like that, and I don’t really have enough context to do that. So, just as an example, so some of the systems have been let in, like, I’m here in VWO, and I’m able to see things like blog email capture with discount.
162 00:21:59.070 ⇒ 00:22:00.750 Greg Stoutenburg: And click into it.
163 00:22:00.850 ⇒ 00:22:20.170 Greg Stoutenburg: But I don’t… I don’t really know what any of these things mean. There are some metrics here that are… that are mostly not implemented in the graph, and I’m able to see heat maps, but, like, that’s it, right? I don’t… I don’t know anything about the rest of the campaign. Or another example, Henry had started to build this chart, and I made just a couple changes.
164 00:22:20.170 ⇒ 00:22:22.679 Greg Stoutenburg: I’m able to see intake
165 00:22:22.770 ⇒ 00:22:32.079 Greg Stoutenburg: to order completion, but not anything more granular than that, and I might be able to help with that on our end, on Brainforge’s end, but, like, I don’t know what.
166 00:22:32.080 ⇒ 00:22:36.839 Ryon: Can I, I’ll jump in here, Greg, because I have a lot of insight on this, because this is what I do on a day-to-day.
167 00:22:36.840 ⇒ 00:22:37.900 Greg Stoutenburg: Yes, please.
168 00:22:38.140 ⇒ 00:22:46.600 Ryon: Yeah, so, at a high level, I would say, first things first, let’s set up time, you and I, 30 minutes, an hour, to talk through what data we have and what we don’t have.
169 00:22:46.680 ⇒ 00:22:49.180 Greg Stoutenburg: Perfect. But as has been sort of…
170 00:22:49.570 ⇒ 00:23:05.650 Ryon: a struggle for the past year is expanding our data capture, which I’ve definitely done, but we need to even go further than where we currently are. So we have an audit going on with a mixed panel expert. He’s going to be delivering his full audit document to us by the end of the week, so I’ll send that to you as well.
171 00:23:05.680 ⇒ 00:23:18.879 Ryon: The objective is really not so much to be, like, critical as it is to figure out how much more we can take advantage of MixedPanel’s data acquisition capabilities. Yes. And his assessment was pretty much the same as mine, that we’re kind of weak.
172 00:23:18.890 ⇒ 00:23:27.299 Ryon: At the moment with our implementation, and we’re not really capturing as much as we should. So, when Zaron came on board, we did a lot of changes. Zaron’s been really critical and really…
173 00:23:27.320 ⇒ 00:23:44.839 Ryon: impactful in that regard, and getting us kind of cleaned up on the client side, and now we now need to kind of clean things up across the board in different areas. VWO is great for A-B testing. We have a backlog. Danny Valdez and I kind of manage and execute on that backlog, so we can include you in that if necessary.
174 00:23:44.870 ⇒ 00:24:02.410 Ryon: But of course, like, VWO has its limitations, and yeah, we can talk all about this, but yeah, if there’s any motivation behind it, I’m just kind of wanting to make sure so we don’t duplicate our efforts. Is the motivation behind this just to support, or is that just it, just to support, or what’s the motivation behind it, I guess?
175 00:24:02.770 ⇒ 00:24:26.179 Greg Stoutenburg: Yeah, the motivation is I was asked to pick up a piece of work that Henry had, midstream, more like very early stream, to set up an experimentation roadmap to help with CRO across landing pages and intake forms and emails. And so I said, great, you know, I’ve got the skill set for that, I can pick that up. I see that we have most of the tools in place that we need for that, but I don’t have any insight into what the campaigns are.
176 00:24:26.180 ⇒ 00:24:31.909 Greg Stoutenburg: So that’s… and that’s my reason for the ask, is, you know, any contacts that can be provided.
177 00:24:31.910 ⇒ 00:24:45.040 Greg Stoutenburg: Where I can see what those campaigns are, see that experimentation roadmap, I can make sure that things fit in the right way, I’m not duplicating efforts, I’m not handing over a kind of useless roadmap that’s like, well, whatever Z771Q is, try, you know…
178 00:24:45.230 ⇒ 00:24:46.360 Greg Stoutenburg: That kind of thing.
179 00:24:46.550 ⇒ 00:24:51.989 Ryon: Yeah, yeah, so, we have that roadmap kind of in place, and we’ve been kind of pushing ahead with different
180 00:24:52.730 ⇒ 00:24:58.919 Ryon: tactics and changes or campaigns across the board. So, I think, yeah, let’s just set up some time for you and I to chat about that, because…
181 00:24:58.920 ⇒ 00:24:59.510 Greg Stoutenburg: Perfect.
182 00:24:59.510 ⇒ 00:25:09.349 Ryon: Again, I don’t want to duplicate efforts here. We’re sort of charging ahead on that, and we’re actually onboarding resources to help with kind of organizing that even better. Okay. So, yeah, just an idea.
183 00:25:09.350 ⇒ 00:25:13.250 Greg Stoutenburg: Okay, great. Can we… is that something we think we could schedule now?
184 00:25:13.880 ⇒ 00:25:26.410 Ryon: Yeah, just put time on my calendar for tomorrow, anything that’s free, and we’ll grab time. And, you know, add Zon to it as well, because he’s… some of the events and the client-side stuff he helps to capture, it might be good for him to know this as well.
185 00:25:26.410 ⇒ 00:25:34.519 Ryon: And then, you know, you can add others, like Mitesh Optional or whatever. Add Danny Valdez, too, so he’s aware, and I’ll make sure he’s on.
186 00:25:34.610 ⇒ 00:25:36.140 Ryon: He’s on that as well.
187 00:25:36.140 ⇒ 00:25:39.180 Greg Stoutenburg: Okay, perfect. That’s exactly what I needed. Thanks.
188 00:25:42.980 ⇒ 00:25:43.650 Greg Stoutenburg: That’s miserable.
189 00:25:43.650 ⇒ 00:25:49.450 Zoran Selinger: Mitesh will also have to… so you, you wanna, early,
190 00:25:49.730 ⇒ 00:25:52.990 Zoran Selinger: that Henry meeting that you had on Monday.
191 00:25:53.450 ⇒ 00:25:55.160 Zoran Selinger: You would like to keep that?
192 00:25:55.190 ⇒ 00:25:57.029 Mitesh Patel: I think I…
193 00:25:57.470 ⇒ 00:26:04.309 Mitesh Patel: I think I’d like to, Greg, maybe have you lead that meeting, where we’re just talking about all of the weeks.
194 00:26:04.780 ⇒ 00:26:09.579 Mitesh Patel: Sort of data, reporting, analytics initiatives.
195 00:26:09.580 ⇒ 00:26:16.579 Greg Stoutenburg: We can just do a quick one of, you know, and then this one could be reserved for doing more deeper dives into the marketing.
196 00:26:16.950 ⇒ 00:26:18.669 Mitesh Patel: Analytics, right?
197 00:26:18.820 ⇒ 00:26:25.079 Mitesh Patel: And that one should be just very quick. Here’s what we did last week, and here’s what we’re gonna do this week.
198 00:26:26.220 ⇒ 00:26:36.929 Mitesh Patel: and any blockers or challenges, because you might be waiting for an answer from me or somebody, and you’re not getting it, so those are the things we should try to resolve during those Monday meetings.
199 00:26:38.210 ⇒ 00:26:39.620 Greg Stoutenburg: Sensible. Sounds good.
200 00:26:40.330 ⇒ 00:26:43.370 Zoran Selinger: Okay, Greg, then I leave it with you.
201 00:26:44.490 ⇒ 00:26:45.340 Zoran Selinger: Yep, okay.
202 00:26:45.340 ⇒ 00:26:45.740 Greg Stoutenburg: So…
203 00:26:45.740 ⇒ 00:26:46.060 Zoran Selinger: Yeah.
204 00:26:46.060 ⇒ 00:26:51.920 Greg Stoutenburg: Yeah, can you go ahead and schedule it? Because I think you’ve got everybody’s calendars. Can you schedule it, and just put me on it, and I’ll, but I’ll run it?
205 00:26:52.470 ⇒ 00:27:05.239 Zoran Selinger: Yeah, I’m gonna have to look at, so it was Monday… yeah, I’ll see. I’ll have a look in the calendar. So, Mitesh, the same time would work when you were meeting with Henry?
206 00:27:05.240 ⇒ 00:27:05.980 Mitesh Patel: Yes.
207 00:27:06.380 ⇒ 00:27:07.000 Zoran Selinger: Okay.
208 00:27:07.690 ⇒ 00:27:09.960 Zoran Selinger: I’ll… I’ll schedule that as well.
209 00:27:11.070 ⇒ 00:27:12.530 Mitesh Patel: Okay, sounds good.
210 00:27:13.270 ⇒ 00:27:24.389 Zoran Selinger: Alright, yeah, we’re just about at the time. Okay, if anyone has anything else, let’s chat in Slack.
211 00:27:24.620 ⇒ 00:27:26.400 Zoran Selinger: Okay.
212 00:27:26.400 ⇒ 00:27:27.480 Mitesh Patel: Sounds good, thank you.
213 00:27:27.480 ⇒ 00:27:29.500 Greg Stoutenburg: Thanks. Have a good one.