Meeting Title: Sales Partnership & Marketing Standup Date: 2026-01-14 Meeting participants: Luke Scorziell, Holly Condos, Clarence Stone, Ryan Brosas, Hannah Wang, Rico Rejoso, Robert Tseng
WEBVTT
1 00:00:29.410 ⇒ 00:00:29.930 Holly Condos: Hey!
2 00:00:29.930 ⇒ 00:00:30.599 Luke Scorziell: How are you?
3 00:00:31.110 ⇒ 00:00:31.820 Holly Condos: How are you?
4 00:00:32.549 ⇒ 00:00:34.519 Luke Scorziell: Good. How are you, Dennis?
5 00:00:34.770 ⇒ 00:00:36.180 Luke Scorziell: A little crazy there.
6 00:00:36.640 ⇒ 00:00:39.150 Holly Condos: And a crazy, busy day.
7 00:00:40.490 ⇒ 00:00:47.500 Holly Condos: A lot of things going on. So, okay, since… since we’re here, so for Mixpanel, yes.
8 00:00:47.760 ⇒ 00:00:48.720 Luke Scorziell: the event.
9 00:00:49.520 ⇒ 00:00:55.830 Holly Condos: Yeah, so usually… Hannah has been, like, organizing
10 00:00:56.440 ⇒ 00:01:02.149 Holly Condos: But I think, because she’s not feeling well, Utam is managing it.
11 00:01:03.070 ⇒ 00:01:03.920 Luke Scorziell: Okay.
12 00:01:04.620 ⇒ 00:01:06.960 Holly Condos: We can ask him today.
13 00:01:07.230 ⇒ 00:01:11.220 Holly Condos: I’m… I imagine that he’s started, you know.
14 00:01:11.430 ⇒ 00:01:16.240 Holly Condos: some notes and stuff, but I…
15 00:01:16.370 ⇒ 00:01:21.700 Holly Condos: I will be involved, but I’m not… it’s not my… I don’t own it.
16 00:01:22.930 ⇒ 00:01:26.800 Luke Scorziell: Okay. Meaning, maybe I should chat with him about the event, and…
17 00:01:26.800 ⇒ 00:01:29.299 Holly Condos: I mean, I’m sure we’ll talk about it here.
18 00:01:29.530 ⇒ 00:01:30.290 Luke Scorziell: Okay.
19 00:01:30.660 ⇒ 00:01:38.079 Holly Condos: We usually do, talk about details in this… in this meeting. Let me just see where he is.
20 00:01:42.120 ⇒ 00:01:46.009 Luke Scorziell: I think he was hopping into another… Some kind of meeting.
21 00:01:46.980 ⇒ 00:01:48.450 Holly Condos: Really? Okay.
22 00:01:49.130 ⇒ 00:01:50.060 Holly Condos: 30 minutes down.
23 00:01:50.060 ⇒ 00:01:52.269 Luke Scorziell: So… or 10 minutes ago?
24 00:01:52.500 ⇒ 00:01:55.810 Luke Scorziell: Something. I was… we were just on a different call.
25 00:01:56.440 ⇒ 00:01:57.250 Holly Condos: Yeah.
26 00:01:57.960 ⇒ 00:02:01.469 Holly Condos: But you, you dropped off to come here?
27 00:02:02.410 ⇒ 00:02:05.229 Luke Scorziell: Yeah, but he dropped off maybe, like, 15 or 20 minutes ago.
28 00:02:05.230 ⇒ 00:02:07.700 Holly Condos: So I don Oh my god.
29 00:02:08.050 ⇒ 00:02:14.000 Holly Condos: Let me see… And I know Hannah won’t be here. Rico usually joins.
30 00:02:21.240 ⇒ 00:02:23.500 Holly Condos: But… okay.
31 00:02:23.670 ⇒ 00:02:27.890 Holly Condos: So, we’re kind of in the process of.
32 00:02:28.830 ⇒ 00:02:29.819 Luke Scorziell: Her Senna.
33 00:02:31.060 ⇒ 00:02:31.820 Holly Condos: Okay.
34 00:02:34.880 ⇒ 00:02:35.940 Holly Condos: Hey!
35 00:02:38.940 ⇒ 00:02:39.950 Hannah Wang: Hello.
36 00:02:41.060 ⇒ 00:02:42.689 Holly Condos: Hey, Hannah, how are you?
37 00:02:43.920 ⇒ 00:02:46.530 Hannah Wang: I’m okay. How are you?
38 00:02:47.030 ⇒ 00:02:48.090 Holly Condos: I’m good.
39 00:02:48.090 ⇒ 00:02:50.440 Hannah Wang: Are you in SD or New York?
40 00:02:50.570 ⇒ 00:02:53.270 Holly Condos: I’m… I’m… I’m in…
41 00:02:53.270 ⇒ 00:02:53.670 Hannah Wang: East Coast.
42 00:02:53.670 ⇒ 00:02:57.390 Holly Condos: I’m on the East Coast, but I’m leaving tomorrow to go back.
43 00:02:57.500 ⇒ 00:02:59.540 Holly Condos: Well, I’ll be back for a while.
44 00:03:00.120 ⇒ 00:03:02.280 Holly Condos: On the west side of the country.
45 00:03:03.350 ⇒ 00:03:04.650 Luke Scorziell: Hey, Clarence.
46 00:03:06.410 ⇒ 00:03:07.570 Clarence Stone: Hello, hello!
47 00:03:07.870 ⇒ 00:03:08.450 Holly Condos: How are you.
48 00:03:08.450 ⇒ 00:03:12.019 Clarence Stone: Tom, hopefully, he, he answers.
49 00:03:13.930 ⇒ 00:03:18.469 Holly Condos: Yeah, we…
50 00:03:18.830 ⇒ 00:03:24.190 Holly Condos: Ian, I have been… I mean, we’ve all been talking to him a lot, but I’ve been on a bunch of calls with him today.
51 00:03:26.260 ⇒ 00:03:29.319 Holly Condos: So, I was just saying,
52 00:03:33.160 ⇒ 00:03:47.499 Holly Condos: Robert would like to kind of change how we’re tracking everything, but then Utam sent Rico and I the old spreadsheet. Hannah, remember the old, old one?
53 00:03:47.810 ⇒ 00:03:48.800 Hannah Wang: Yeah.
54 00:03:48.800 ⇒ 00:03:53.980 Holly Condos: So I’ve been working on that for the last hour, but I would like to confirm that
55 00:03:54.300 ⇒ 00:03:59.019 Holly Condos: That’s where we’re… Actually, parking updates.
56 00:03:59.240 ⇒ 00:04:04.719 Holly Condos: Because I think Robert has some different things, but I want to confirm that with, UTOM.
57 00:04:07.660 ⇒ 00:04:14.370 Hannah Wang: Oh, it moved to another… file. It’s a new tab, right? I see it. It’s my new tab.
58 00:04:14.370 ⇒ 00:04:17.969 Holly Condos: Here, let me just share what I… what he sent me.
59 00:04:17.970 ⇒ 00:04:18.820 Hannah Wang: Okay.
60 00:04:18.829 ⇒ 00:04:20.499 Holly Condos: We can… we can start.
61 00:04:32.839 ⇒ 00:04:34.599 Holly Condos: Okay, can you see that?
62 00:04:36.559 ⇒ 00:04:37.509 Luke Scorziell: Yeah.
63 00:04:37.719 ⇒ 00:04:38.849 Holly Condos: Let me see if I can…
64 00:04:39.179 ⇒ 00:04:41.029 Holly Condos: Put you guys out of the way.
65 00:04:43.629 ⇒ 00:04:50.209 Holly Condos: So, Hannah, this is the… this is the old one, like, when I first joined, so I guess we’re going back to this?
66 00:04:51.520 ⇒ 00:04:53.829 Hannah Wang: Let me look at the…
67 00:04:53.830 ⇒ 00:04:58.610 Holly Condos: thread. I mean, I’m guessing that because Utom sent it to me an hour ago.
68 00:04:59.560 ⇒ 00:05:01.140 Hannah Wang: Yeah.
69 00:05:01.140 ⇒ 00:05:04.520 Holly Condos: So, I guess, Ryan, question for you.
70 00:05:04.690 ⇒ 00:05:07.270 Holly Condos: Are you familiar with this document?
71 00:05:08.250 ⇒ 00:05:17.820 Ryan Brosas: Yeah, I already moved this to HubSpot, but if you’re going to use this, I think I can integrate, like.
72 00:05:18.200 ⇒ 00:05:22.249 Holly Condos: Well, that’s my question. That’s my question for you. So, you see…
73 00:05:23.990 ⇒ 00:05:27.779 Ryan Brosas: Leads generated, closed one.
74 00:05:28.620 ⇒ 00:05:34.099 Holly Condos: Right, like, I’d need some integration here, otherwise I’m gonna have to go look everything up.
75 00:05:34.670 ⇒ 00:05:38.720 Holly Condos: Which I can do, I just need to know what the plan is.
76 00:05:39.910 ⇒ 00:05:44.930 Ryan Brosas: Yeah, I have, like, an automation that automatically, like,
77 00:05:45.510 ⇒ 00:05:50.509 Ryan Brosas: Like, if we set a specific partner on the
78 00:05:50.980 ⇒ 00:05:54.199 Ryan Brosas: On the leads, on the sources.
79 00:05:54.200 ⇒ 00:05:54.720 Holly Condos: bills.
80 00:05:55.060 ⇒ 00:05:59.500 Ryan Brosas: It will automatically count for each partner.
81 00:05:59.750 ⇒ 00:06:02.769 Ryan Brosas: And, close one deals…
82 00:06:03.110 ⇒ 00:06:18.740 Ryan Brosas: And, I think I haven’t really, touched the active context yet, but I can work on… with Rico, on how we can, do this, like, from getting the information from HubSpot, then…
83 00:06:18.850 ⇒ 00:06:24.139 Ryan Brosas: when you change something in here, it can also change to HubSpot as well.
84 00:06:25.200 ⇒ 00:06:30.870 Holly Condos: Okay, okay. So, yeah, I guess that’s another question.
85 00:06:32.780 ⇒ 00:06:38.170 Holly Condos: And again, sorry, but I know we’ve got a lot of moving parts here, so I understood that
86 00:06:39.240 ⇒ 00:06:46.349 Holly Condos: at least as of yesterday, that we were going to put data in HubSpot as our source of truth.
87 00:06:46.830 ⇒ 00:06:51.060 Holly Condos: And then other documents would be integrated, but…
88 00:06:52.040 ⇒ 00:06:59.609 Holly Condos: again, whatever you think… I guess we just need to have clarification from Mutam and Robert. Clarence, unless you know…
89 00:07:00.370 ⇒ 00:07:04.350 Clarence Stone: No, I am not in the loop on, on this at all.
90 00:07:04.350 ⇒ 00:07:06.359 Holly Condos: That’s fine. Like I said, it’s…
91 00:07:06.500 ⇒ 00:07:23.800 Holly Condos: I’ve kind of been, pushing a little on, hey, you know, I want… I want to update, but where should I be doing it? Hannah and I were kind of using just a Google Doc for a while, which doesn’t have the fidelity of information that this document has, and I like this a lot better.
92 00:07:24.240 ⇒ 00:07:33.199 Holly Condos: So… I think, you know, for today, I’m using this. I can update, on some of these.
93 00:07:33.710 ⇒ 00:07:37.639 Holly Condos: So, one source, and…
94 00:07:37.910 ⇒ 00:07:49.900 Holly Condos: I don’t know, for the… for the sake of Luke and Clarence, maybe I can give you a little bit of background, at the risk of boring Ryan and Hannah, but, I think that’s probably helpful for you guys.
95 00:07:50.150 ⇒ 00:07:50.750 Holly Condos: So…
96 00:07:50.750 ⇒ 00:07:51.420 Luke Scorziell: Right.
97 00:07:51.650 ⇒ 00:07:58.740 Holly Condos: You can kind of see how we’ve done this, whether the partner is an agency partner or a vendor partner.
98 00:07:58.850 ⇒ 00:08:09.760 Holly Condos: The confidence level… actually, I’m not totally clear on. Hannah, are you aware of this… metric.
99 00:08:11.110 ⇒ 00:08:15.190 Hannah Wang: I think it’s just how confident are we that they’ll…
100 00:08:15.490 ⇒ 00:08:18.589 Hannah Wang: like, there’ll be ROI from working with.
101 00:08:18.590 ⇒ 00:08:19.040 Holly Condos: Okay.
102 00:08:19.040 ⇒ 00:08:19.510 Hannah Wang: this partner.
103 00:08:19.510 ⇒ 00:08:20.040 Holly Condos: Okay.
104 00:08:21.060 ⇒ 00:08:23.860 Holly Condos: And then the, the hype.
105 00:08:24.410 ⇒ 00:08:28.489 Holly Condos: Is that, similar, but from a market perspective?
106 00:08:29.430 ⇒ 00:08:31.520 Hannah Wang: Yeah, I think it’s just how…
107 00:08:31.830 ⇒ 00:08:38.439 Hannah Wang: well they’re doing as a company, and, like, the reach they have, and their potential.
108 00:08:38.500 ⇒ 00:08:51.660 Holly Condos: Okay, so again, the ones that I’ve updated so far today, I’ve changed, right? So, OneSource is a sourcing company, they’re based in Maryland.
109 00:08:51.840 ⇒ 00:08:56.679 Holly Condos: They are primarily, focused on
110 00:08:56.940 ⇒ 00:09:01.939 Holly Condos: State, local, and federal government work.
111 00:09:02.100 ⇒ 00:09:08.930 Holly Condos: But they are a member of the BDO Alliance, which,
112 00:09:09.210 ⇒ 00:09:12.100 Holly Condos: It’s… it’s like the company BDO.
113 00:09:12.200 ⇒ 00:09:25.920 Holly Condos: And so, as a member of the alliance, they, one source, get a lot of referrals. And the BDO Alliance has a number of customers that they refer
114 00:09:26.110 ⇒ 00:09:34.509 Holly Condos: companies, too, to do work. They also have a staff to do, I believe it’s compliance.
115 00:09:34.610 ⇒ 00:09:37.310 Holly Condos: But they don’t have an IT…
116 00:09:37.430 ⇒ 00:09:53.719 Holly Condos: Or specifically, you know, data service delivery arm, and so they’ve said to one source, hey, we’re looking for companies that do data integration, automation, orchestration, many of the things that Brainforce does, so…
117 00:09:53.720 ⇒ 00:10:01.929 Holly Condos: That’s why we are now sort of in their one source’s mind as, a partner who can…
118 00:10:02.130 ⇒ 00:10:16.560 Holly Condos: answer the call when the BDO Alliance has customers who need that sort of work. First and foremost, however, they reached out to Robert for this RFP with the Port Authority of New Jersey.
119 00:10:16.670 ⇒ 00:10:28.419 Holly Condos: And Brainforge… Participated in the proposal. We provided data and, resource information.
120 00:10:28.540 ⇒ 00:10:33.960 Holly Condos: as a teammate with OneSource, And the,
121 00:10:34.830 ⇒ 00:10:53.089 Holly Condos: the decision was expected by the end of December, or the first week of January. I just talked with them again today, and there’s still no answer on that. So, we’re still waiting there. One source also reached out to us earlier this month.
122 00:10:53.300 ⇒ 00:11:01.710 Holly Condos: about an opportunity that they have unassociated with the BDO Alliance, with a company called IT Savvy.
123 00:11:01.820 ⇒ 00:11:05.049 Holly Condos: Who OneSource has done work with already.
124 00:11:05.110 ⇒ 00:11:23.580 Holly Condos: And IT Savvy wants to do, kind of an add-on scope of work, again, which is right in our wheelhouse. So, one source asked us if we were interested, if we had the develop… developer resources and the bandwidth.
125 00:11:23.870 ⇒ 00:11:32.140 Holly Condos: And Utam and I reviewed it, and we said yes. So we’re waiting on a decision on those two opportunities.
126 00:11:32.310 ⇒ 00:11:38.579 Holly Condos: I spoke to the CEO, Renee, in December.
127 00:11:39.030 ⇒ 00:11:53.249 Holly Condos: And she, again, is pretty excited about using us. I… I guess when Robert had first talked with them with OneSource, they weren’t sure about partnering with us, because they didn’t really know
128 00:11:53.390 ⇒ 00:12:03.709 Holly Condos: you know, what the potential might be. They now get it, so, they’ve asked us to give them a strategic partnership agreement, but
129 00:12:04.060 ⇒ 00:12:07.899 Holly Condos: Slightly tailored from our typical template.
130 00:12:08.130 ⇒ 00:12:10.300 Holly Condos: And our typical,
131 00:12:10.450 ⇒ 00:12:28.820 Holly Condos: partner arrangement. So, I have that, in draft. I just need to wrap that and have Utam approve it, and she just asked for a rate card today. So, we have some traction as far as developing the relationship, and then the two opportunities we’re just waiting on.
132 00:12:30.020 ⇒ 00:12:32.230 Holly Condos: Mixpanel.
133 00:12:34.160 ⇒ 00:12:45.989 Holly Condos: Mixed panel, Hannah, maybe you can kind of help me with some of these about the company. I’m honestly trying to come up to speed with the various platforms, and…
134 00:12:46.210 ⇒ 00:12:49.169 Holly Condos: Products? You want to take that one?
135 00:12:49.420 ⇒ 00:13:02.389 Hannah Wang: Yeah, so both Mixpanel and Amplitude are basically BI platforms. They help with, like, data visualization and dashboarding and stuff. That’s, I think, the gist of their product, so…
136 00:13:02.390 ⇒ 00:13:02.790 Holly Condos: Perfect.
137 00:13:02.790 ⇒ 00:13:04.250 Hannah Wang: Yeah.
138 00:13:05.070 ⇒ 00:13:12.289 Holly Condos: Again, these are from Robert. You can see here, origin story, our relationship.
139 00:13:13.460 ⇒ 00:13:24.469 Holly Condos: We do have them in Slack. Oh, and for one source, we’re on their teams, so we communicate that way. Mixpanel is a Brainforge Slack.
140 00:13:24.910 ⇒ 00:13:32.179 Holly Condos: And Amplitude, I’ve asked the new, our new contact if we can get on with them.
141 00:13:32.380 ⇒ 00:13:51.499 Holly Condos: Utam and I have, again, basically been starting to look at the Hyperscaler association, so I did some research, where I filled this in, it means that the particular partner, Mixpanel in this case, is a Google Cloud partner, an AWS partner, and a Microsoft partner.
142 00:13:51.880 ⇒ 00:14:10.070 Holly Condos: Some companies have an affiliation where they, do AWS… sorry, AWS work or Google Cloud work for their customers, but they’re not a bona fide partner. So where that’s the case, I just put none, as you can see on one source.
143 00:14:10.710 ⇒ 00:14:18.159 Holly Condos: Alright, so for Mixpanel, we just talked to them yesterday.
144 00:14:18.730 ⇒ 00:14:22.950 Holly Condos: And, they have a new…
145 00:14:23.490 ⇒ 00:14:35.780 Holly Condos: we were working with the old VP of Partners, or sorry, Head of Partners, I guess, he’s not a VP, and then I think they had some staff changes in Q4. Jay…
146 00:14:36.070 ⇒ 00:14:47.760 Holly Condos: I think was there and probably just took on the partner ecosystem, so we re-engaged with him in October, probably, Hannah, is that about right? September, October?
147 00:14:47.760 ⇒ 00:14:48.350 Hannah Wang: Yeah, I think…
148 00:14:48.350 ⇒ 00:14:55.120 Holly Condos: He yesterday introduced us to his senior field marketing manager, Kara.
149 00:14:55.330 ⇒ 00:15:04.729 Holly Condos: And so we’ve got agreement to go forward with, an event for Q1. We’re looking at doing it in Austin.
150 00:15:04.950 ⇒ 00:15:21.469 Holly Condos: And I think Hannah… my understanding from Slack was that Utam has got the lead on putting together the agenda for the event, and then we’re gonna get back to Kara, is that correct?
151 00:15:22.440 ⇒ 00:15:24.910 Hannah Wang: I looked at the…
152 00:15:24.910 ⇒ 00:15:28.190 Holly Condos: granola notes. Yeah. And.
153 00:15:28.280 ⇒ 00:15:33.230 Hannah Wang: I think it’s on us to create… just, like, start the logistics.
154 00:15:33.230 ⇒ 00:15:41.529 Holly Condos: It is, that’s correct. But internally, is… are you working with Utam on it, or is he kind of leading?
155 00:15:42.120 ⇒ 00:15:46.619 Hannah Wang: I think he wants me to do it, so I can do it.
156 00:15:47.660 ⇒ 00:15:49.669 Holly Condos: Great, so,
157 00:15:49.780 ⇒ 00:15:59.079 Holly Condos: Luke, I don’t know, again, if you want to ask some questions here about the event, this is probably a good spot, because Hannah can kind of help since she’s here.
158 00:16:00.510 ⇒ 00:16:06.870 Luke Scorziell: Yeah, okay, this is the first event that I’ve been a part of planning for us, so…
159 00:16:07.420 ⇒ 00:16:09.920 Luke Scorziell: I don’t know, Hannah, is there, like, a 101, maybe?
160 00:16:10.530 ⇒ 00:16:11.739 Luke Scorziell: That you give.
161 00:16:14.370 ⇒ 00:16:14.800 Luke Scorziell: Fun.
162 00:16:14.800 ⇒ 00:16:15.309 Hannah Wang: This is awesome.
163 00:16:15.310 ⇒ 00:16:15.670 Luke Scorziell: 100.
164 00:16:15.670 ⇒ 00:16:27.129 Hannah Wang: kind of my first time planning an event, so I got nothing. But I’m gonna make, like, an SOP so that we have something for future events, but I mean…
165 00:16:27.130 ⇒ 00:16:28.170 Holly Condos: That’s a good idea.
166 00:16:28.170 ⇒ 00:16:35.579 Hannah Wang: generally locking down a venue, getting a budget for Moo, Tom, and Robert, and then…
167 00:16:35.580 ⇒ 00:16:47.450 Hannah Wang: like, just… it’s just, like, event coordination, like, if there’s gonna be food, like, locking down vendors for that, and making sure there’s, like, AV, and, like, seating and chairs and stuff, so…
168 00:16:47.450 ⇒ 00:16:55.639 Hannah Wang: Yeah, I need to think through, exactly what this would entail, but, like, making a Luma invite… Luma page.
169 00:16:55.640 ⇒ 00:16:56.190 Holly Condos: I’m like…
170 00:16:56.560 ⇒ 00:17:09.449 Hannah Wang: all that stuff. So, probably I… later when we talk, Luke, you and I can… I don’t know what you got assigned to do for this, but I can work with you for the logistical stuff.
171 00:17:10.160 ⇒ 00:17:22.449 Hannah Wang: Yeah, and there’s, like, a working Notion doc that I’m gonna put everything in to, and then we can collaborate async, like, everyone. Not just you and me, but have Lutam look at it, have Holly.
172 00:17:22.730 ⇒ 00:17:23.060 Holly Condos: No.
173 00:17:23.169 ⇒ 00:17:25.549 Hannah Wang: And then, can go from there.
174 00:17:26.560 ⇒ 00:17:35.029 Holly Condos: So, Luke, yeah, Hannah is, to her point, gonna look at the logistics. Hannah, I think that…
175 00:17:35.700 ⇒ 00:17:54.259 Holly Condos: what we talked about with, Kara yesterday was that we are aware of and have knowledge about particular spots in Austin, right? Either ones we’ve used before, or, potential, like, neighborhoods where we might be able to get an Airbnb.
176 00:17:54.340 ⇒ 00:18:00.429 Holly Condos: So she was… she was good with that, and, you know, I’m sure that…
177 00:18:00.920 ⇒ 00:18:04.589 Holly Condos: you can just talk to Utam about that. I think…
178 00:18:05.070 ⇒ 00:18:08.609 Holly Condos: We aren’t quite sure about the reach.
179 00:18:08.780 ⇒ 00:18:18.219 Holly Condos: of both of our sides of potential attendees, and I think that’s probably gonna drive your space, so…
180 00:18:18.380 ⇒ 00:18:24.650 Holly Condos: Luke, it may… did UTAM ask you to… Get involved with us.
181 00:18:25.750 ⇒ 00:18:28.470 Luke Scorziell: I don’t think I had any… anything directly given to me.
182 00:18:28.470 ⇒ 00:18:28.830 Holly Condos: Okay.
183 00:18:28.830 ⇒ 00:18:30.040 Luke Scorziell: It helps the ex…
184 00:18:30.040 ⇒ 00:18:33.860 Holly Condos: And it’s fine that you are, I just didn’t know if he gave you a specific task.
185 00:18:33.960 ⇒ 00:18:51.200 Holly Condos: But… but I would say that, you know, we need to circle… well, we need to identify what our particular target market is in this context, in… in the collaboration with Mixpanel, right? And then two,
186 00:18:52.070 ⇒ 00:19:08.519 Holly Condos: confer with Kara and see what her numbers are like. You know, she was going to go back and look at their database, etc. So, are we talking about 20 people, 50 people? And then, Hannah, you will have a more informed number for what sort of spot to look at.
187 00:19:08.790 ⇒ 00:19:15.860 Holly Condos: But Luke, I think, and Hannah, of course, but I think, also what will be helpful is…
188 00:19:16.220 ⇒ 00:19:22.079 Holly Condos: to… to assist with the messaging, you know, because we’re going to want…
189 00:19:22.080 ⇒ 00:19:22.650 Luke Scorziell: Yeah.
190 00:19:22.650 ⇒ 00:19:30.279 Holly Condos: socials for, hey, we’re doing this with our partner Mixpanel, blah blah blah, you know, that typical campaign, if you will.
191 00:19:32.300 ⇒ 00:19:36.150 Luke Scorziell: Yeah, and I think I know that, like, the mix of customers
192 00:19:37.120 ⇒ 00:19:42.690 Luke Scorziell: Was, like, they’re probably more interested in net new customers coming to the event, rather than existing.
193 00:19:42.690 ⇒ 00:19:43.010 Holly Condos: Exactly.
194 00:19:43.010 ⇒ 00:19:47.170 Luke Scorziell: So, I think that was something that, utam was going to…
195 00:19:48.440 ⇒ 00:19:56.500 Luke Scorziell: Yeah, I mean, hopefully we can all work together to figure out who then we would invite and reach, but… but yeah, I think maybe…
196 00:19:56.500 ⇒ 00:19:58.600 Holly Condos: Coming up with messaging that’s, like, net new.
197 00:19:58.780 ⇒ 00:20:02.519 Holly Condos: Yes. New customers at Amplitude, or people that are looking into.
198 00:20:03.350 ⇒ 00:20:06.510 Luke Scorziell: I’m gonna hopefully get this right, but product analytics,
199 00:20:06.780 ⇒ 00:20:09.540 Luke Scorziell: As… is that right? For what they do?
200 00:20:11.560 ⇒ 00:20:13.189 Holly Condos: Yeah, Mixpanel is…
201 00:20:13.950 ⇒ 00:20:14.620 Luke Scorziell: Okay.
202 00:20:14.840 ⇒ 00:20:17.930 Luke Scorziell: Yeah, so people who are starting to look into that, and then we can…
203 00:20:18.060 ⇒ 00:20:22.000 Luke Scorziell: This is kind of an option where, like, some people will be exploring, and maybe…
204 00:20:22.200 ⇒ 00:20:26.699 Luke Scorziell: Like, yeah, and then I think a lot of the customers are…
205 00:20:27.280 ⇒ 00:20:35.849 Luke Scorziell: maybe on their end, they were thinking it would be more enterprise level, so… And that’s a good point. It’s not just.
206 00:20:35.870 ⇒ 00:20:40.579 Holly Condos: It’s not just who we have in our database, but net new. So, yes, good qualifier.
207 00:20:41.740 ⇒ 00:20:46.999 Hannah Wang: Also, Luke, I don’t know if you had looked at the link I just sent in Notion, but that’s…
208 00:20:47.150 ⇒ 00:20:49.820 Hannah Wang: Like, Utam came up with an agenda.
209 00:20:49.930 ⇒ 00:20:55.920 Hannah Wang: And topic ideas for the event, and also, like.
210 00:20:56.060 ⇒ 00:20:58.819 Hannah Wang: I guess the ICP for this event.
211 00:20:58.930 ⇒ 00:21:08.459 Hannah Wang: So you can take a look at that, but regardless of how many people we’re thinking, I think it should be no more than, like, 25, just…
212 00:21:08.650 ⇒ 00:21:11.709 Hannah Wang: To keep it intimate, so I will…
213 00:21:11.710 ⇒ 00:21:12.409 Luke Scorziell: Oh, okay.
214 00:21:12.410 ⇒ 00:21:16.269 Hannah Wang: Keep that in mind. I don’t… I don’t think we want a super big…
215 00:21:16.830 ⇒ 00:21:21.440 Hannah Wang: It’s not like an hap… it’s not like a happy hour, it’s a more, like, curated…
216 00:21:22.180 ⇒ 00:21:29.360 Hannah Wang: List of attendees that will probably be invite-only, on Luma, so…
217 00:21:29.900 ⇒ 00:21:34.739 Luke Scorziell: Okay, yeah, so then maybe… because I think that’s what it seemed like yesterday.
218 00:21:34.990 ⇒ 00:21:39.140 Luke Scorziell: On the meeting is maybe a little less, like, we’re trying to get volume and more.
219 00:21:39.640 ⇒ 00:21:44.719 Luke Scorziell: Because then I think they were also saying that between, like, the people that are at the event mixing and…
220 00:21:44.990 ⇒ 00:21:52.460 Luke Scorziell: Like, a lot of the interpersonal conversations outside of just, like, whatever main event we have,
221 00:21:52.830 ⇒ 00:21:56.010 Luke Scorziell: Can actually be more, like, momentum building, so…
222 00:21:56.540 ⇒ 00:22:02.479 Holly Condos: Yeah, and to that point, Kara was suggesting or asking about, you know, would we have, like.
223 00:22:02.820 ⇒ 00:22:09.479 Holly Condos: Tables where people, you know, could mix around, and she made the suggestion that
224 00:22:09.810 ⇒ 00:22:19.540 Holly Condos: That, you know, we can… we can identify of our guest list who would be interested in, like.
225 00:22:21.360 ⇒ 00:22:38.709 Holly Condos: managing a table, if you will. Managing’s the wrong word, but just, like, leading the discussion. So maybe we have, you know, a prompt, and then we have everybody discuss it. I think that was something that was also thrown around. Hannah, again, you probably can pick that up from the granola notes, but…
226 00:22:38.910 ⇒ 00:22:39.580 Hannah Wang: The roundtable.
227 00:22:39.580 ⇒ 00:22:41.569 Holly Condos: Got a couple ideas, so…
228 00:22:42.290 ⇒ 00:22:46.090 Hannah Wang: Okay, yeah, that… that helps with conversation and stuff.
229 00:22:46.090 ⇒ 00:22:46.700 Holly Condos: episode.
230 00:22:46.700 ⇒ 00:22:48.900 Hannah Wang: That’s a good… Good idea.
231 00:22:49.070 ⇒ 00:23:05.670 Holly Condos: Yeah, okay. So we don’t have too much more time, so let’s just cover the ones that I have updated. Amplitude, we… we have… I think everybody’s seen in the Slack that we got, promoted, if you will, as an affiliate partner in the…
232 00:23:05.910 ⇒ 00:23:19.500 Holly Condos: Sorry, a partner in the Affiliate Premium Partners group. We’re working on the announcement for that. Luke, do you have any, or Ryan, either of you, do you know where we’re at with that, with that socials message?
233 00:23:20.910 ⇒ 00:23:25.579 Luke Scorziell: I think we’re just waiting on Robert’s approval.
234 00:23:25.580 ⇒ 00:23:26.040 Holly Condos: Okay.
235 00:23:26.280 ⇒ 00:23:29.900 Luke Scorziell: And then it should go out tomorrow.
236 00:23:30.140 ⇒ 00:23:30.640 Holly Condos: Okay, great.
237 00:23:30.640 ⇒ 00:23:31.330 Luke Scorziell: Look at that.
238 00:23:31.430 ⇒ 00:23:34.340 Luke Scorziell: So, I think, yeah, the main question, like.
239 00:23:34.690 ⇒ 00:23:39.650 Luke Scorziell: I guess, like, some of the… we kind of either have the, like, very objective, like, this is just happening.
240 00:23:40.300 ⇒ 00:23:44.820 Luke Scorziell: Like, and we’re all excited about it, or we can kind of play it into more of, like, a…
241 00:23:45.110 ⇒ 00:23:51.880 Luke Scorziell: you know, like, I think Robert had outlined some more, like,
242 00:23:52.200 ⇒ 00:23:56.119 Luke Scorziell: opinionated takes on amplitude, and why,
243 00:23:56.450 ⇒ 00:24:01.679 Luke Scorziell: Yeah, why it’s important to not just, like, integrate the platform, but also have us,
244 00:24:01.980 ⇒ 00:24:06.320 Luke Scorziell: working on it. So I can… I’ll look back at the post, but I had come up with a post.
245 00:24:06.450 ⇒ 00:24:11.919 Luke Scorziell: It was a little more opinionated versus just, like, I think Ryan’s right. That’s just a very announcement-driven…
246 00:24:12.460 ⇒ 00:24:12.800 Holly Condos: Damn.
247 00:24:12.800 ⇒ 00:24:13.799 Luke Scorziell: I meant, so…
248 00:24:14.330 ⇒ 00:24:14.770 Holly Condos: I’m just finding.
249 00:24:14.770 ⇒ 00:24:15.950 Luke Scorziell: the balance, I think.
250 00:24:16.570 ⇒ 00:24:29.000 Holly Condos: Perfect. Yeah, I’m only asking as far as it’s going, because I want to let Hugo know, our new, our new guy, because he’s really great. He’s at their event this week, so…
251 00:24:29.130 ⇒ 00:24:33.009 Holly Condos: you know, I’m gonna follow up with him on Monday anyway, but
252 00:24:33.240 ⇒ 00:24:36.320 Holly Condos: Yeah, so just let me know how that is going.
253 00:24:37.450 ⇒ 00:24:41.010 Holly Condos: Hannah, I know I picked up a status that
254 00:24:41.500 ⇒ 00:24:54.269 Holly Condos: we were going to report on the initial plus tier client referrals and give feedback on the onboarding process. I don’t think we’ve done that. I’m not sure if it got assigned to anybody, but I guess I’ll ask Utam about that, unless you know.
255 00:24:54.880 ⇒ 00:24:56.359 Hannah Wang: I don’t.
256 00:24:56.780 ⇒ 00:24:57.610 Hannah Wang: It’s fine.
257 00:24:58.310 ⇒ 00:25:04.819 Holly Condos: Polytomic, I did meet with their CEO last week.
258 00:25:05.260 ⇒ 00:25:11.450 Holly Condos: He’s… they don’t have a formal, partner program. They just kind of…
259 00:25:11.900 ⇒ 00:25:25.200 Holly Condos: funnel leads over to us. I think, you know, as far as what is this number thingy, confidence, I guess I’d leave it at a 2. I mean, they’re not flat, but they’re also not…
260 00:25:25.970 ⇒ 00:25:27.500 Holly Condos: super engaging.
261 00:25:29.270 ⇒ 00:25:37.650 Holly Condos: I wasn’t sure… this is an old activity, I’m not sure what we mean by double down at Brainforge. Hannah, do you?
262 00:25:39.210 ⇒ 00:25:43.400 Hannah Wang: I think that… That just means, like…
263 00:25:44.790 ⇒ 00:25:48.619 Hannah Wang: Like, what it means, or, like, what it means for polyatomic.
264 00:25:49.460 ⇒ 00:25:50.210 Holly Condos: Okay.
265 00:25:50.210 ⇒ 00:25:51.670 Hannah Wang: Or, like, what are you asking?
266 00:25:51.710 ⇒ 00:25:56.490 Clarence Stone: to this, it seems like sorry, go for it.
267 00:25:56.490 ⇒ 00:25:59.740 Hannah Wang: Oh, I’m sorry, I was just saying I think that’s an old note.
268 00:25:59.740 ⇒ 00:26:04.189 Holly Condos: Okay, I think it is an old note, I just wondered what it meant.
269 00:26:04.190 ⇒ 00:26:07.589 Hannah Wang: Oh, it’s just to, like, go after it, like, keep…
270 00:26:07.590 ⇒ 00:26:10.230 Holly Condos: Okay, so, so, okay, that’s fine.
271 00:26:10.830 ⇒ 00:26:12.709 Hannah Wang: Sorry, Karen, you can go ahead.
272 00:26:12.710 ⇒ 00:26:21.599 Clarence Stone: Yeah, it’s all good. I was gonna mention, there’s, like, certain vendors that seem to be popping up a lot more on SOW, so maybe that’s what that double down is for, but we have Robert now.
273 00:26:22.450 ⇒ 00:26:23.100 Luke Scorziell: Wow.
274 00:26:25.060 ⇒ 00:26:28.389 Robert Tseng: Yeah, I mean, I don’t think we have to read too much into it.
275 00:26:28.500 ⇒ 00:26:38.260 Robert Tseng: I think, this… I’m just trying to get you guys to use some structure when you’re kind of giving partnership updates. I mean, if the node is no longer relevant, you don’t have to… you don’t have to keep it.
276 00:26:38.580 ⇒ 00:26:47.169 Holly Condos: That’s fine, yeah. So since you’re here, and we only have a few minutes left, but since you’re here, is this the document that…
277 00:26:47.520 ⇒ 00:26:50.890 Holly Condos: That you’re comfortable with for tracking?
278 00:26:52.300 ⇒ 00:26:57.979 Robert Tseng: Yeah, so I think what I explained in the loom was that, I would expect
279 00:26:58.890 ⇒ 00:27:08.189 Robert Tseng: things that are, like, anything that’s no, we should just take off… this should just be a live, like, a view of the live partnerships. Okay, okay.
280 00:27:08.420 ⇒ 00:27:11.789 Robert Tseng: the Notion doc can have, like, more of the full, like.
281 00:27:11.940 ⇒ 00:27:27.070 Robert Tseng: cataloged of partners. Okay. I would never expect this list to be more than, like, 20. Like, I think this is… we’re probably realistically at 10 or less from the last pass that I took in Notion. So yeah, everything that’s in no should… I mean, I don’t think this is up… I don’t think this is true.
282 00:27:27.070 ⇒ 00:27:38.590 Holly Condos: No, I started updating it because, Utam just sent it to me an hour ago. But, so, these right here, Aux Insights, RevOps Force, PostPilot, Propel.
283 00:27:38.830 ⇒ 00:27:41.009 Holly Condos: Yeah, it’s all in the Notion.
284 00:27:41.010 ⇒ 00:27:43.519 Robert Tseng: I think I already updated the notion.
285 00:27:43.520 ⇒ 00:27:43.950 Holly Condos: Okay.
286 00:27:43.950 ⇒ 00:27:45.260 Robert Tseng: Yeah, so…
287 00:27:45.810 ⇒ 00:27:54.769 Holly Condos: Okay, so… In Notion, there are two views. There’s a live, and then there’s qualifa- there’s qualification, which is just, like, we’re still figuring out what to do with them, and then there’s, like.
288 00:27:54.770 ⇒ 00:28:12.810 Robert Tseng: like, inactive. Those are the three statuses. So, on this sheet, it should only be those that are live, because these are the only ones with active activity, and, yeah, we should just, like, I think those are the only ones that I want… that we should be talking about, because, the other ones are not really moving. Yeah.
289 00:28:12.810 ⇒ 00:28:19.899 Holly Condos: Yeah, that’s fine. And then, just a quick question. So, where I’m making updates here, as you see.
290 00:28:20.170 ⇒ 00:28:26.109 Holly Condos: In this green section. I should also put those updates in the Notion doc, correct?
291 00:28:26.510 ⇒ 00:28:33.640 Robert Tseng: I… I don’t particularly care if it’s in the Notion. To me, Notion is, like, a workspace, so you take, like.
292 00:28:33.640 ⇒ 00:28:55.070 Robert Tseng: whatever you need to know about Mixpanel, the playbook that Utam was just, like, riffing on yesterday, like, that doesn’t actually exist. We don’t have a playbook, so we still need to actually build it. It should be in the Mixpanel workspace. Ideally, like, it just becomes, like, a… something that we can templatize and use for other vendor partners, or platform partners, whatever I labeled it in Notion. Yes.
293 00:28:55.070 ⇒ 00:29:01.700 Robert Tseng: Yeah, so I think, to me, this is really just, like, a tracker useful for discussion, and we should only be including stuff that’s, like.
294 00:29:01.700 ⇒ 00:29:16.140 Robert Tseng: an interesting update, or, like, if there’s a clear gap, because we’re saying mixed panel is live, but we don’t actually have anything scheduled with them. I mean, that’s not actually true, that wasn’t the best example to pick, but, like, I think that’s… that’s what would be more interesting to, like, surface.
295 00:29:16.140 ⇒ 00:29:21.209 Holly Condos: Fresh paint is… Fresh paint is maybe an example. We don’t have anything scheduled, but they’re alive.
296 00:29:21.460 ⇒ 00:29:22.010 Robert Tseng: Yeah.
297 00:29:22.280 ⇒ 00:29:33.019 Holly Condos: Yeah. Okay, so, so we gotta go to our contextual sync, but I will finish updating this and take out the dead ones, if you will.
298 00:29:33.170 ⇒ 00:29:35.109 Holly Condos: And then…
299 00:29:35.210 ⇒ 00:29:52.709 Holly Condos: And I’ll… I’ll update, or I’ll look at the notion, because I have… we’ve just been using a Google Doc with a bit more detail that’s slightly different than this, but more status-oriented. So, we’ll retire that, because I don’t want to be in 3 different things, as I was saying to you in Slack.
300 00:29:52.800 ⇒ 00:29:57.560 Holly Condos: But I’ll update this and the Notion, and then I’ll post it before the end of the day.
301 00:29:58.530 ⇒ 00:30:06.260 Robert Tseng: Okay, great. Yeah, that would be helpful, because that way, like, it’s getting a snapshot of these updates would be enough for Utam and I if we don’t make it to this call.
302 00:30:06.510 ⇒ 00:30:07.460 Holly Condos: Understood.
303 00:30:08.710 ⇒ 00:30:18.069 Holly Condos: I gotcha, and I appreciate you putting it together and clarifying, because I’ve been trying to update, but obviously not in the right lane, so I think we’re on the same page here.
304 00:30:18.230 ⇒ 00:30:19.279 Robert Tseng: Yeah, all good.
305 00:30:19.460 ⇒ 00:30:21.129 Holly Condos: Alright, thanks, everybody.
306 00:30:21.530 ⇒ 00:30:22.360 Robert Tseng: Okay.
307 00:30:22.360 ⇒ 00:30:23.700 Hannah Wang: Thanks, bye.