Meeting Title: Marketing Planning Meeting Date: 2025-08-25 Meeting participants: Jake Nathan, Rico Rejoso, Uttam Kumaran, Hannah Wang, Ryan Brosas


WEBVTT

1 00:01:00.940 00:01:01.970 Rico Rejoso: Hi, Jake.

2 00:01:02.530 00:01:04.040 Jake Nathan: Hey, Rico, how’s it going?

3 00:01:04.640 00:01:05.760 Rico Rejoso: I’m good, how are you?

4 00:01:06.100 00:01:08.830 Jake Nathan: I’m good, nice to… nice to meet you.

5 00:01:10.630 00:01:12.069 Rico Rejoso: Great to meet you as well.

6 00:01:14.030 00:01:15.939 Jake Nathan: Did you have a good weekend?

7 00:01:17.400 00:01:17.940 Rico Rejoso: Yep.

8 00:01:18.780 00:01:21.140 Rico Rejoso: It was perfect. Thank you for asking. How are you?

9 00:01:21.910 00:01:25.289 Jake Nathan: Good, yeah, it’s been… been a great week, so…

10 00:01:26.340 00:01:28.690 Jake Nathan: A great weekend, headed to this.

11 00:01:39.730 00:01:40.660 Uttam Kumaran: Hey, dude.

12 00:01:46.060 00:01:47.610 Hannah Wang: Got a new camera!

13 00:01:48.320 00:01:49.870 Uttam Kumaran: I didn’t understand that.

14 00:01:50.530 00:01:52.269 Uttam Kumaran: And it moves. Look, I’m good.

15 00:01:52.270 00:01:52.930 Hannah Wang: Yes.

16 00:01:53.270 00:01:54.200 Hannah Wang: Oh my gosh.

17 00:01:54.200 00:01:58.050 Uttam Kumaran: There’s a dog!

18 00:01:58.050 00:01:59.260 Hannah Wang: Oh my goodness.

19 00:02:00.460 00:02:04.269 Hannah Wang: Wait, how are you moving… like, are you just moving it with your mouse?

20 00:02:04.270 00:02:05.650 Uttam Kumaran: Yeah.

21 00:02:06.220 00:02:06.540 Hannah Wang: Wow.

22 00:02:06.540 00:02:10.180 Uttam Kumaran: fancy OBS bot camera that Mickey told me to get.

23 00:02:10.410 00:02:11.540 Hannah Wang: Mmm….

24 00:02:11.710 00:02:15.120 Uttam Kumaran: So, like, if I move this way, I think it moves with me.

25 00:02:15.120 00:02:16.430 Hannah Wang: Oh, yeah.

26 00:02:17.540 00:02:21.290 Uttam Kumaran: And it’s 4K, although I don’t know if Zoom does 4K?

27 00:02:22.340 00:02:30.339 Uttam Kumaran: It looked more crisp to me, so I… Check my room settings.

28 00:02:30.870 00:02:36.640 Uttam Kumaran: Yeah, but I’m… but now I have this, and I put my old camera… Like, over here.

29 00:02:36.750 00:02:44.419 Uttam Kumaran: Oh, it totally didn’t even move. It’s like a gimbal. Well, I put my little camera over here, and so I could start recording with that.

30 00:02:44.760 00:02:47.710 Uttam Kumaran: Kind of, like, always on.

31 00:02:48.110 00:02:56.100 Uttam Kumaran: And then I have this one also. So now, hopefully, the Zoom videos of me in it are actually, like, potentially usable.

32 00:02:56.290 00:02:56.990 Hannah Wang: Yeah.

33 00:03:00.550 00:03:04.120 Uttam Kumaran: But yeah, hopefully it’s gonna be better for local stuff, too.

34 00:03:10.190 00:03:10.810 Rico Rejoso: Alright.

35 00:03:11.260 00:03:18.189 Rico Rejoso: Hey guys, … We’re planning for, this com- this cycle’s tickets as well.

36 00:03:18.380 00:03:19.709 Rico Rejoso: Let me just share my screen.

37 00:03:33.940 00:03:40.059 Rico Rejoso: So, … These were some other tickets that were left from the previous cycle.

38 00:03:40.210 00:03:43.729 Rico Rejoso: So we also need to clean this one up. And, …

39 00:03:43.970 00:03:49.489 Rico Rejoso: Also, to confirm, what should be prioritized for this, this cycle.

40 00:03:50.900 00:03:53.790 Rico Rejoso: I need those inputs coming from Otam as well.

41 00:03:55.930 00:03:56.710 Uttam Kumaran: Cool.

42 00:03:57.140 00:04:00.060 Uttam Kumaran: Yeah, where do we want to start?

43 00:04:04.960 00:04:08.190 Hannah Wang: Maybe we can do needs review, …

44 00:04:09.260 00:04:15.589 Hannah Wang: I… I haven’t caught up on the website stuff yet, so… whoa, there’s a lot. Okay.

45 00:04:17.079 00:04:18.709 Uttam Kumaran: Yeah, they got a lot of it done.

46 00:04:19.229 00:04:22.179 Uttam Kumaran: But I also was like, just wait until you’re back to review.

47 00:04:22.180 00:04:23.650 Hannah Wang: Okay, okay.

48 00:04:23.940 00:04:25.300 Hannah Wang: …

49 00:04:29.090 00:04:40.819 Hannah Wang: Okay, so for… I mean, I’m just gonna go down the list. So, 401… I don’t know if we still want to do that, or, like, punt it. It’s just… it’s not related to the website or anything.

50 00:04:40.820 00:04:47.469 Uttam Kumaran: Oh, yeah, I think it’s still in review. I left some, … I sent Anne some comments.

51 00:04:48.390 00:04:49.520 Uttam Kumaran: I think.

52 00:04:50.020 00:04:51.899 Hannah Wang: Okay, can you click into it, Rico?

53 00:04:58.280 00:05:02.169 Uttam Kumaran: I feel like I sent her some comments, although maybe I didn’t.

54 00:05:02.340 00:05:08.950 Uttam Kumaran: I would just mark this as ready to go. The only thing she just had to add the logos, I would just say this is ready to go.

55 00:05:10.370 00:05:13.850 Hannah Wang: Okay, I can check for the logos, …

56 00:05:14.230 00:05:17.190 Hannah Wang: Rico, can you tag me in that ticket?

57 00:05:17.620 00:05:21.080 Hannah Wang: To check for logos.

58 00:05:23.500 00:05:29.659 Hannah Wang: And then if the logos are there, I’ll move it to, ready to ship. So leave it… leave it there for now.

59 00:05:34.190 00:05:36.160 Rico Rejoso: That 801765.

60 00:05:37.040 00:05:38.430 Rico Rejoso: Upwork.

61 00:05:40.660 00:05:45.520 Hannah Wang: Oh, I don’t know if we’re looking at the right screen.

62 00:05:45.910 00:05:47.219 Hannah Wang: Oh, there we go.

63 00:05:48.010 00:05:56.210 Hannah Wang: From… Yeah, so I did this. I’m meeting with the Get Gradar team tomorrow, …

64 00:05:56.420 00:06:03.299 Hannah Wang: So hopefully they’ll have some input, and then based on their feedback, I’ll move this ticket around, but…

65 00:06:03.480 00:06:05.970 Hannah Wang: This is… Kind of.

66 00:06:06.090 00:06:08.869 Hannah Wang: done. I, like, did some work for it, but…

67 00:06:08.990 00:06:11.130 Hannah Wang: Yeah, I need some feedback from…

68 00:06:11.250 00:06:17.790 Hannah Wang: from either you or Robert, and also the GigRadar team. So I’ll… I’ll follow up with this tomorrow.

69 00:06:22.380 00:06:25.009 Rico Rejoso: Got it, so I’ll leave it for needs review still.

70 00:06:25.870 00:06:26.410 Hannah Wang: Yeah.

71 00:06:26.410 00:06:27.020 Rico Rejoso: I….

72 00:06:27.360 00:06:30.629 Hannah Wang: And then all the website stuff…

73 00:06:31.010 00:06:36.650 Hannah Wang: I’ll take a look at it, and then I’ll move it around. As for 817…

74 00:06:37.770 00:06:41.350 Hannah Wang: I forgot if I left the Figma file there. Can you click into it?

75 00:06:44.940 00:06:45.790 Rico Rejoso: This one.

76 00:06:46.340 00:06:47.220 Rico Rejoso: Well, basically.

77 00:06:47.220 00:06:53.370 Hannah Wang: Okay, yeah, so I… I guess I did create the case study for it, so I will…

78 00:06:54.000 00:06:56.470 Hannah Wang: Ping whoever needs to be pinged.

79 00:06:57.590 00:07:03.339 Hannah Wang: I think I already did. I’ll follow up with this, too, and then move it to wherever it needs to be.

80 00:07:04.840 00:07:05.540 Rico Rejoso: Got it.

81 00:07:07.000 00:07:11.160 Rico Rejoso: So the next stuff we have… This one’s new.

82 00:07:12.260 00:07:13.239 Rico Rejoso: Created by Anne.

83 00:07:14.830 00:07:23.430 Hannah Wang: I think Robert asked for some feedback, so… or for iteration, so can you move it to needs revision, and then I will take a look at it.

84 00:07:26.410 00:07:27.070 Rico Rejoso: Done.

85 00:07:28.040 00:07:29.639 Rico Rejoso: And for the diagram.

86 00:07:32.930 00:07:34.649 Hannah Wang: I think that one we…

87 00:07:35.510 00:07:39.790 Hannah Wang: already went over. It was for me to look at the logos.

88 00:07:39.990 00:07:41.560 Hannah Wang: Or look for the logos.

89 00:07:41.780 00:07:43.349 Rico Rejoso: Oh yeah, I’m sorry, my bad.

90 00:07:43.350 00:07:44.090 Hannah Wang: It’s okay.

91 00:07:58.720 00:07:59.455 Hannah Wang: …

92 00:08:05.450 00:08:07.839 Hannah Wang: I don’t know, Tom, is this a priority?

93 00:08:07.990 00:08:11.030 Hannah Wang: Like the… This is the, …

94 00:08:11.870 00:08:17.589 Hannah Wang: Yeah, it’s, like, the specific SOWs for each of our services.

95 00:08:18.470 00:08:20.369 Uttam Kumaran: No, you can just move his back.

96 00:08:21.210 00:08:24.610 Hannah Wang: Okay, just move it to back, or to-do….

97 00:08:24.610 00:08:25.860 Uttam Kumaran: Yeah. Well, I don’t know.

98 00:08:26.160 00:08:27.560 Uttam Kumaran: The backlog is fine.

99 00:08:27.560 00:08:28.170 Hannah Wang: Yeah.

100 00:08:32.140 00:08:43.599 Uttam Kumaran: So yeah, let’s run through… maybe let’s run through everything in the review, and then I want to sort of look at two things. I want to look at the list of things I sent in the channel yesterday, and then also talk about

101 00:08:44.039 00:08:47.700 Uttam Kumaran: Actually, we’ll talk, because Nathan, you have to jump at 11.30, right?

102 00:08:47.700 00:08:48.649 Jake Nathan: Huh.

103 00:08:48.650 00:08:50.280 Uttam Kumaran: Okay, so then, yeah, we’ll…

104 00:08:50.750 00:08:56.420 Uttam Kumaran: Let’s just run through as much of this, and then maybe we can come back. So, Rico, you can keep going for maybe another few minutes.

105 00:08:56.970 00:08:57.560 Rico Rejoso: Okay.

106 00:09:00.050 00:09:02.590 Rico Rejoso: needs revision, this one was….

107 00:09:04.870 00:09:05.600 Hannah Wang: Yeah, slide.

108 00:09:06.110 00:09:10.130 Uttam Kumaran: Hi, Nick, for HelloFresh, so 826, you can mark as done.

109 00:09:15.070 00:09:17.110 Uttam Kumaran: Yeah, you can mark that one’s fine.

110 00:09:17.840 00:09:20.869 Hannah Wang: I still need to do that. 8.30 is still in progress.

111 00:09:20.870 00:09:23.330 Uttam Kumaran: Studies in progress, ….

112 00:09:25.950 00:09:30.440 Hannah Wang: $7.94, I feel like you can just move it to backlog. It’s fine.

113 00:09:32.810 00:09:33.949 Hannah Wang: And then… ….

114 00:09:33.950 00:09:37.500 Uttam Kumaran: 804, you can mark as…

115 00:09:38.090 00:09:41.430 Uttam Kumaran: I just… I used our, AI deck.

116 00:09:41.720 00:09:43.910 Hannah Wang: Yeah, I saw, I saw the….

117 00:09:43.910 00:09:45.649 Uttam Kumaran: And you guys, like, canceled?

118 00:09:45.850 00:09:46.510 Hannah Wang: Yeah.

119 00:09:53.220 00:09:54.560 Uttam Kumaran: Hmm…

120 00:09:57.750 00:09:59.509 Uttam Kumaran: This one is done.

121 00:10:00.240 00:10:01.750 Uttam Kumaran: Right? Or no?

122 00:10:02.920 00:10:03.820 Uttam Kumaran: Or is that the….

123 00:10:03.820 00:10:10.220 Hannah Wang: Which one? That one? That one is not done, we still have to do the campaign and send out emails.

124 00:10:12.080 00:10:16.290 Uttam Kumaran: … Anything else?

125 00:10:18.770 00:10:24.800 Hannah Wang: What’s the new product analytics Sample deliverable.

126 00:10:24.910 00:10:27.619 Hannah Wang: Did I do that? Did I make that? Can you click into it?

127 00:10:28.030 00:10:29.470 Rico Rejoso: Yep, I created myself.

128 00:10:29.910 00:10:30.630 Hannah Wang: Oh.

129 00:10:32.530 00:10:33.660 Uttam Kumaran: Oh.

130 00:10:35.310 00:10:37.830 Rico Rejoso: I think, yeah, with Tom, mentioned.

131 00:10:37.830 00:10:38.450 Uttam Kumaran: Yeah, I….

132 00:10:38.450 00:10:39.399 Rico Rejoso: the channel.

133 00:10:39.760 00:10:42.219 Uttam Kumaran: I guess I asked about a, …

134 00:10:43.370 00:10:47.630 Uttam Kumaran: What did I ask in the channel? Can you… is there a slack related to this?

135 00:10:48.260 00:10:54.070 Uttam Kumaran: I don’t know if I asked for a slide, or maybe I asked for a one-pager on this.

136 00:10:55.750 00:10:58.189 Hannah Wang: Oh, I see the thread. …

137 00:11:01.950 00:11:05.709 Hannah Wang: I think we can create a slide. You pasted a Google Doc.

138 00:11:05.710 00:11:17.490 Uttam Kumaran: link, and then you said, I think we can create a slide around this conversation with Henry and I, has all the context from this date, 820. Yes. So let’s link… can we… can you link that, or can send the Slack here, we can link into this?

139 00:11:17.490 00:11:20.859 Hannah Wang: Yeah, I will… See, it’s a new… it’s a new, ….

140 00:11:21.120 00:11:23.430 Uttam Kumaran: Slide for our data deck.

141 00:11:24.780 00:11:25.830 Hannah Wang: Oh, okay.

142 00:11:27.110 00:11:41.749 Uttam Kumaran: Basically, like, we’re gonna probably end up just with, like, more appendix slides, where, like, we go deeper on one part of our deliverable. So I’m starting to share this deliverable with folks in sales calls, so we could probably create a quick slide around it.

143 00:11:42.910 00:11:43.640 Hannah Wang: Okay.

144 00:11:45.540 00:11:48.640 Hannah Wang: Rigo, I sent the link in the Zoom.

145 00:11:50.710 00:11:51.530 Rico Rejoso: Checking it.

146 00:12:00.150 00:12:03.519 Hannah Wang: And then I also see a thread for AI deck changes.

147 00:12:03.520 00:12:04.609 Uttam Kumaran: Yes, so there’s a lot….

148 00:12:04.610 00:12:05.729 Hannah Wang: A ticket for that?

149 00:12:06.020 00:12:09.120 Uttam Kumaran: Yeah, I think some of those we need to create new tickets for.

150 00:12:09.220 00:12:17.000 Uttam Kumaran: But maybe we should… maybe we can come back to new stuff, maybe we can just talk… through, …

151 00:12:17.310 00:12:19.220 Uttam Kumaran: Things with Nathan this week?

152 00:12:19.220 00:12:19.950 Hannah Wang: Okay.

153 00:12:20.650 00:12:25.950 Uttam Kumaran: … So, yeah, I gave a brief intro… hold on.

154 00:12:26.920 00:12:27.880 Uttam Kumaran: BAM!

155 00:12:28.320 00:12:31.270 Uttam Kumaran: I gave a brief intro, …

156 00:12:31.400 00:12:37.940 Uttam Kumaran: this morning in, Slack, but Nathan’s coming on to sort of, kind of

157 00:12:37.940 00:12:55.030 Uttam Kumaran: kind of act in two ways. I feel like, one, has some really clear deliverables around, subject matter expert playbooks and client testimonial playbooks, but also is hopefully someone we’re going to work with for the longer term, and I kind of just want him to get a sense of, like.

158 00:12:55.320 00:13:07.129 Uttam Kumaran: how we’re doing content, overall. So I’ve sort of listed everybody, but you have sort of everybody on this call except for Anne and Ray.

159 00:13:07.220 00:13:14.660 Uttam Kumaran: But I think maybe, Nathan, I could have you explain in your own words, sort of, like, maybe a little bit about your background, but also…

160 00:13:14.740 00:13:27.630 Uttam Kumaran: where you’re coming in, especially, like, maybe based on some of the stuff we talked about this morning. And then anything immediately you want us… you need… you need help with. The other thing is, we also… this… our…

161 00:13:27.820 00:13:33.389 Uttam Kumaran: Team runs entirely on linear, so happy to add you there if you want to create

162 00:13:33.550 00:13:41.339 Uttam Kumaran: tasks for yourself there, and have a kind of concise to-do list. But yeah, maybe I’ll… I’ll give the floor to you.

163 00:13:41.920 00:13:53.140 Jake Nathan: Awesome, that sounds great, and it’s a… it’s very confusing, because I have two first names, but I’m Jake Nathan, so you can call me Nathan, you can call me Jake, whatever. But, …

164 00:13:53.140 00:14:11.549 Jake Nathan: Yeah, so, I’m Jake. I, yeah, I’m super excited to meet y’all and help out. So my background, is a little bit all over the place. So I started my career at Deloitte doing very typical management consulting, then I left that job, and I’m in Austin, by the way.

165 00:14:11.550 00:14:34.429 Jake Nathan: Left that job to work for a startup as a product manager, an AI startup, and then about 3 years ago, I left my job to pursue entrepreneurship full-time. So the first thing I did was I, started a cooking social media account. So, I started making cooking videos on TikTok, and one month I had zero followers, the next month I had 100,000 followers, and then it kind of ballooned to

166 00:14:34.430 00:14:44.479 Jake Nathan: a million followers across TikTok, Instagram, YouTube, and that was a ton of fun, just to basically cook for a living, and got to work with some awesome cooking brands, and …

167 00:14:44.480 00:14:57.420 Jake Nathan: Yeah, that was a really fun time. Then, after that, I got really into fitness, and I started a high-protein frozen pizza company, and started that in Austin, got that into Central Market, if you’re from Austin.

168 00:14:57.420 00:15:10.189 Jake Nathan: You might have shopped there, and that was a ton of fun. And now I’m kind of on my next track, which is kind of taking my, consumer marketing background from making content,

169 00:15:10.190 00:15:24.909 Jake Nathan: running the pizza business, and then also kind of my B2B background, and I’m trying to blend the two together. And so, I actually met Robert about a year ago, playing pickleball randomly one day in Austin, and we stayed connected, and then…

170 00:15:24.910 00:15:28.289 Jake Nathan: he introduced me to Utom, so, kind of a…

171 00:15:28.290 00:15:48.320 Jake Nathan: serendipitous way of meeting, and yeah, we got… we’ve gotten to talk a little bit, and… and really excited. And so, like Utam said, kind of the… the two main priorities for me, number one are, like, the deliverables that we talked about, so those are gonna be, two client testimonials a month, so that would be… I’m excited to… to meet with y’all to figure out,

172 00:15:48.510 00:15:55.009 Jake Nathan: the best way to go about it, but essentially, like, I wanna, … I know y’all have, like, a ton of awesome clients, and so…

173 00:15:55.120 00:15:57.370 Jake Nathan: I want to use my…

174 00:15:57.670 00:16:12.149 Jake Nathan: marketing background to package that into videos, articles, LinkedIn clips that we can use, like, as sales assets. And then the other one are SME playbooks, so talking to either, SMEs on…

175 00:16:12.150 00:16:23.039 Jake Nathan: Brainforge or industry SMEs and turning those into playbooks that, once again, can be used as sales and marketing assets. And so, that’s kind of my,

176 00:16:23.040 00:16:37.699 Jake Nathan: main priority, and then my other priority is I’m… I’m excited to join meetings, look through Notion, Slack, and just figure out, how I can be most helpful, maybe in other areas besides those deliverables, and I’m super open-minded and want to

177 00:16:37.700 00:16:49.760 Jake Nathan: talk to all of you and, see… see where I could… I could help best. So, those are gonna be my two main things. I’m… I’m excited. I’m happy to use Linear if that… if that works.

178 00:16:49.960 00:16:53.090 Jake Nathan: But yeah, that’s kind of a high-level overview.

179 00:16:55.640 00:16:58.480 Hannah Wang: That’s crazy. You did, like, 5 things.

180 00:16:58.480 00:17:01.120 Jake Nathan: The span of 5 years.

181 00:17:01.200 00:17:02.350 Hannah Wang: Oh, that’s awesome.

182 00:17:02.350 00:17:06.359 Jake Nathan: Thanks. Yeah, I’m excited, so thanks a bunch.

183 00:17:08.050 00:17:09.010 Uttam Kumaran: Yes.

184 00:17:09.210 00:17:20.330 Uttam Kumaran: I guess I kind of was like… I said, any questions go to the team first. I’ll play back up, but I kind of, as I mentioned, I think Hannah is sort of probably the best….

185 00:17:20.670 00:17:27.789 Jake Nathan: integrator between marketing, design, and, like, sales. She has a really good sense now of, like.

186 00:17:27.819 00:17:32.300 Uttam Kumaran: Everything we’ve done on the case study side, on our marketing assets.

187 00:17:32.320 00:17:49.529 Uttam Kumaran: I think Ryan is sort of everything on, like, content execution, so everything we’ve done on LinkedIn, he also, is a really good touchpoint for anything that Ray’s working on, so he’s typically, like, sets up the requirements for Ray in terms of videos, and stuff like that.

188 00:17:49.870 00:17:50.660 Uttam Kumaran: …

189 00:17:50.800 00:17:58.939 Uttam Kumaran: I mentioned to him, Hannah, the work that we’re doing on the website, like, to put video up there, so I sort of said, like.

190 00:17:59.220 00:18:09.080 Uttam Kumaran: we can do anything. I said more of what I’m interested in is actually doing less, like, picking a couple of the places we want to double down on. I also…

191 00:18:09.320 00:18:27.750 Uttam Kumaran: kind of said that, like, look, we have a ton of video assets now and all of our recorded videos, and so I just think probably Ray and Ryan just need a lot more feedback and opinion on where to execute and how to execute. I’ve been basically saying this looks good or it doesn’t look good, so I think there’s a lot of, like, opportunity there.

192 00:18:28.040 00:18:30.929 Uttam Kumaran: And then on the client testimonials, yeah, I basically said.

193 00:18:31.140 00:18:38.259 Uttam Kumaran: I think we can probably go to ABC for a great testimonial, probably go to Eden for a great testimonial, …

194 00:18:38.420 00:18:43.039 Uttam Kumaran: Probably going to pull apart. So, it sort of kind of depends on… on the angle.

195 00:18:43.200 00:18:51.240 Uttam Kumaran: Like, whether if we want to… for example, if we want to push on that ABC lookalike campaign, probably getting a testimonial from ABC would be good.

196 00:18:51.370 00:18:56.639 Uttam Kumaran: But also, I think, Jake is interested in doing things that are, …

197 00:18:57.620 00:19:14.690 Uttam Kumaran: like, we record the video with them, and we use that for, like, shorts, or vertical content, so I think there’s some opportunity there. And then also, you know, I kind of talking with the subject matter expert, the SME thing, which is, you know, we have folks like Buvon, we have folks like my friend Ian, who does insurance.

198 00:19:14.690 00:19:18.710 Uttam Kumaran: People that can actually get us into these industries that are a little bit tougher for us to crack.

199 00:19:18.910 00:19:35.919 Uttam Kumaran: So I kind of talked to him about, like, how can we enable those folks the right assets? What is a reproducible subject matter expert playbook we have to get those people to become better referral partners, but also, like, we can produce use cases and more industry-tailored slides. So, of course.

200 00:19:35.920 00:19:51.570 Uttam Kumaran: you know, Hannah, we have a bunch of people that we can call on to help us with that. So, yeah, I think… I think probably… and Enrico is the project manager for this team, so I think anything you need to sort of get organized and linear, I think it would be best to have it there. This team meets, I think.

201 00:19:51.610 00:20:00.989 Uttam Kumaran: several times a week, but I basically told Jake to just kind of be available on Monday, and then he’s also going to send sort of a recap thing on Fridays. I know this week we’re also meeting with

202 00:20:01.040 00:20:06.279 Uttam Kumaran: Nick Trimmer on Wednesday to kind of review some LinkedIn stuff, and then also.

203 00:20:06.500 00:20:22.980 Uttam Kumaran: Jake, Robert is meeting with Vixel tomorrow to actually review all of our, like, go-to-market playbooks. I think that’s probably a meeting that was just gonna happen probably with you and him anyway, so you might as well just go in there. You don’t even have to be on… you just listen in. They’re gonna basically tear

204 00:20:23.150 00:20:29.620 Uttam Kumaran: all… they’re gonna do a teardown of all of our, sort of, go-to-market playbooks, so it could be helpful to… to do that. And then…

205 00:20:30.140 00:20:34.039 Uttam Kumaran: I said this team is really, really active on Slack, so…

206 00:20:34.290 00:20:39.070 Uttam Kumaran: whatever else you need, could do there. So, I think probably just, like.

207 00:20:39.490 00:20:48.040 Uttam Kumaran: branded up any questions you have directly into the marketing channel, and this team will sort of gather around it and can answer questions. Yeah, go ahead.

208 00:20:49.260 00:21:07.149 Jake Nathan: Awesome. Yeah, no, that sounds great. And, yeah, this week, my priority, will be joining those meetings, and then, just, like, I’m gonna do a huge deep dive on the Notion on the Slack, and just try to get up to speed as quick as I can, and yeah, we’ll definitely answer, or ask any questions in the Slack, and appreciate y’all’s help.

209 00:21:11.500 00:21:18.640 Uttam Kumaran: Great. If nothing immediate, we can probably go back to just looking at Priorities for this week.

210 00:21:19.240 00:21:23.879 Uttam Kumaran: … Rico, do you want to share, …

211 00:21:24.310 00:21:29.899 Uttam Kumaran: that Slack that I sent with, like, the… The list of things.

212 00:21:30.480 00:21:37.740 Hannah Wang: I know I… I was thinking about you, Hannah, because I was like, you’re gonna come back and see so many Slack notes, so I was like, let me just write down a concise list.

213 00:21:37.900 00:21:42.350 Uttam Kumaran: Of everything that I sent last week when you were out, so that we have it in one place.

214 00:21:42.870 00:21:46.139 Uttam Kumaran: But I think a lot of those are, like, really immediately actionable, so….

215 00:21:46.140 00:21:46.840 Hannah Wang: Okay.

216 00:21:51.120 00:21:54.079 Rico Rejoso: The, to-dos that you sent yesterday, right?

217 00:21:54.230 00:21:55.120 Uttam Kumaran: Yes.

218 00:21:55.390 00:21:55.980 Rico Rejoso: Got it.

219 00:22:12.500 00:22:14.060 Rico Rejoso: Oh, can you see my screen?

220 00:22:14.060 00:22:14.880 Uttam Kumaran: Yes.

221 00:22:15.250 00:22:27.710 Uttam Kumaran: Okay, so onboard Jake, great. Probably the biggest thing, and maybe, we can tag Jake in the Blue People work that we’re doing. So, Jake, I did a talk two weeks ago at Capital Factory.

222 00:22:27.710 00:22:30.089 Jake Nathan: And we have a video of that.

223 00:22:30.360 00:22:34.649 Uttam Kumaran: … Team asked me for some feedback on clips and videos.

224 00:22:34.940 00:22:38.190 Uttam Kumaran: Maybe they can just tag you, you can give them a watch, and….

225 00:22:38.610 00:22:39.210 Jake Nathan: Yeah.

226 00:22:39.210 00:22:42.789 Uttam Kumaran: Probably a great place to just kind of see some of the stuff we’re about to push out.

227 00:22:42.790 00:22:43.440 Jake Nathan: Perfect.

228 00:22:43.550 00:22:47.620 Uttam Kumaran: I want to do the recording of some of the new scripts.

229 00:22:47.930 00:22:54.870 Uttam Kumaran: So maybe also, Jake, this is kind of like the team I asked to just generate me a couple of scripts.

230 00:22:55.000 00:22:57.120 Uttam Kumaran: That they can use for the homepage.

231 00:22:57.120 00:22:57.580 Jake Nathan: Who knows?

232 00:22:57.580 00:22:59.149 Uttam Kumaran: It’s for, like, some…

233 00:22:59.410 00:23:05.529 Uttam Kumaran: videos where I just walk through, like, a use case or a demo, and then they… Ray can edit it with…

234 00:23:05.740 00:23:09.929 Uttam Kumaran: some… some animation. Maybe I can…

235 00:23:10.080 00:23:13.840 Uttam Kumaran: Ryan, would you mind just tagging Jake there as well.

236 00:23:14.270 00:23:19.760 Uttam Kumaran: Yeah, sure. It’s all in Notion, it’s a quick Notion doc about, like, some of those scripts. Again, like.

237 00:23:19.910 00:23:22.930 Jake Nathan: I’m, like, I’m not really opinionated.

238 00:23:23.340 00:23:32.339 Uttam Kumaran: So it would be great to kind of see your feedback, or maybe if you’re… if I was already going to do that for you, we can knock out a bunch of those. …

239 00:23:32.490 00:23:33.780 Uttam Kumaran: Literally this week.

240 00:23:34.590 00:23:39.369 Uttam Kumaran: The website redesign, yeah, Hannah, I think that’s… that’s whenever you get to that.

241 00:23:40.060 00:23:42.410 Uttam Kumaran: I really… what I told him was, like, Nav.

242 00:23:43.460 00:23:45.960 Uttam Kumaran: Case studies, services, and the homepage.

243 00:23:46.310 00:23:51.300 Uttam Kumaran: So, as long as we feel good about that, I’m down to kind of get that stuff live.

244 00:23:51.550 00:23:56.200 Hannah Wang: For that one, were you able to… Redo the services?

245 00:23:56.200 00:23:57.320 Uttam Kumaran: Not yet.

246 00:23:57.320 00:23:58.470 Hannah Wang: No worries.

247 00:23:58.470 00:24:05.590 Uttam Kumaran: For the promotions, yes, so we have this podcast I’m doing on Wednesday.

248 00:24:06.400 00:24:10.869 Uttam Kumaran: … I do want to get a great recording from my side.

249 00:24:11.100 00:24:13.300 Uttam Kumaran: So I think my ask would be, like…

250 00:24:14.330 00:24:18.909 Uttam Kumaran: Should I record two angles? Like, what do we need for my, like, video setup?

251 00:24:19.060 00:24:20.020 Uttam Kumaran: for that.

252 00:24:20.810 00:24:23.909 Uttam Kumaran: I now have this camera, and I have one more.

253 00:24:24.130 00:24:30.620 Uttam Kumaran: So, like, if we want me to record both of those, or if we should… if I could… should I do… stand on my iPhone?

254 00:24:31.330 00:24:35.639 Uttam Kumaran: I can just get us whatever footage we want from that. …

255 00:24:36.130 00:24:41.389 Uttam Kumaran: And then I also want to make sure we can add the blue people stuff to the why promote with us.

256 00:24:41.500 00:24:42.520 Hannah Wang: Okay.

257 00:24:43.310 00:24:47.679 Uttam Kumaran: We can just add it as exists, and then once the video’s there, we can add the video.

258 00:24:47.680 00:24:48.460 Hannah Wang: Okay.

259 00:24:48.460 00:24:51.300 Uttam Kumaran: … So, that’s great.

260 00:24:51.880 00:24:56.090 Hannah Wang: For the… so, the Wednesday podcast is the Propel one, right? Yes.

261 00:24:56.420 00:25:05.240 Hannah Wang: Yeah, probably having vertical somewhere there is good, like, horizontal and vertical angles. I don’t know if…

262 00:25:05.380 00:25:08.899 Hannah Wang: You still have the ability to record on your phone and, like, stream it.

263 00:25:08.900 00:25:12.620 Uttam Kumaran: to your phone, just tell me, like, what…

264 00:25:12.750 00:25:15.649 Uttam Kumaran: angle is best. Last time I did it, like, right here.

265 00:25:16.050 00:25:18.629 Uttam Kumaran: I could do… I could literally…

266 00:25:18.980 00:25:22.529 Uttam Kumaran: Put it up in front of me, also.

267 00:25:22.530 00:25:31.050 Hannah Wang: Yeah, I looked at your contextual recording really briefly, and I feel like your head was too low on the screen, so… Oh, really?

268 00:25:31.110 00:25:35.409 Uttam Kumaran: So, like, let’s say… let’s say I’m sitting like this, because I record… so, like…

269 00:25:35.570 00:25:39.910 Uttam Kumaran: Yeah, I’m trying to even think, like, what… I can fix this… webcam?

270 00:25:40.440 00:25:46.470 Uttam Kumaran: So… let me… this angle looks good. I… I feel like that….

271 00:25:46.470 00:25:57.389 Hannah Wang: other angle… I don’t know why, but your head was, like, on the lower third, … Okay. I don’t know if it was with your new camera or not, but I feel like you said it was.

272 00:25:57.590 00:26:08.289 Hannah Wang: So, but then this angle is good, so I don’t… I don’t know what happened, but this angle’s fine. Just as long as you’re, like, centered and not, like, too low on the screen, …

273 00:26:08.430 00:26:20.489 Hannah Wang: And then, I think all the vertical angles that you’ve been doing for, like, client calls and sales calls, I think that angle is fine. Like, you’re pretty centered. And then, …

274 00:26:22.110 00:26:24.530 Hannah Wang: Yeah, that’s all I got in terms of….

275 00:26:24.530 00:26:27.429 Uttam Kumaran: Okay, then I’m gonna try to sit, like, right here.

276 00:26:28.000 00:26:28.610 Hannah Wang: Yeah.

277 00:26:29.700 00:26:30.380 Uttam Kumaran: Yeah.

278 00:26:30.380 00:26:33.710 Hannah Wang: Scoot too forward, because then you get lower and lower.

279 00:26:34.040 00:26:36.589 Uttam Kumaran: Yeah, I guess, like, that’s probably fine.

280 00:26:36.900 00:26:38.570 Hannah Wang: Yeah. Yeah, yeah.

281 00:26:39.530 00:26:40.260 Uttam Kumaran: Thanks.

282 00:26:40.510 00:26:45.029 Uttam Kumaran: So yeah, and then, okay, I can record it on my phone, too. I’ll just try to get as much as I can.

283 00:26:45.290 00:26:52.900 Uttam Kumaran: … the asset changes, so I think these next… …

284 00:26:53.040 00:27:00.280 Uttam Kumaran: two are, like, probably, like, low-hanging fruit. AI deck, I brain-dumped some changes, because I presented that.

285 00:27:01.710 00:27:16.059 Uttam Kumaran: I present that to contextual. So I… I put some great changes there, it’ll just round that out. Product analytics sample deliverable, I… I… that’s the ticket. AI growth, I also ask for some…

286 00:27:16.540 00:27:17.640 Uttam Kumaran: changes there.

287 00:27:17.640 00:27:18.320 Hannah Wang: Okay.

288 00:27:18.320 00:27:19.400 Uttam Kumaran: …

289 00:27:22.450 00:27:33.820 Uttam Kumaran: I think that’s… It’s… … And then new case studies, yeah, I just wanted to… sort of….

290 00:27:34.190 00:27:39.319 Hannah Wang: prioritize a couple more. I think also for studies, Hannah, maybe we should do….

291 00:27:40.010 00:27:42.369 Uttam Kumaran: Slide and one pager.

292 00:27:44.180 00:27:44.780 Hannah Wang: Okay.

293 00:27:44.780 00:27:45.750 Uttam Kumaran: Because…

294 00:27:46.170 00:27:52.910 Uttam Kumaran: one of the things in the AI deck was just, like, I wish I had slide versions of a lot of case studies, so maybe for every case study, we should

295 00:27:53.090 00:27:56.919 Uttam Kumaran: Have a couple of… we should just have those two variants.

296 00:27:57.730 00:28:02.779 Hannah Wang: One, like, one slide page, like the one in the capabilities deck, just like that one slide.

297 00:28:02.780 00:28:05.630 Uttam Kumaran: Yeah, like, kind of like the VitaCoco one, like, so.

298 00:28:05.630 00:28:06.170 Hannah Wang: Yeah.

299 00:28:06.170 00:28:07.640 Uttam Kumaran: Then he gets a slide.

300 00:28:08.260 00:28:08.780 Hannah Wang: Okay.

301 00:28:08.790 00:28:10.829 Uttam Kumaran: Brian of it, that’s a slot in.

302 00:28:12.010 00:28:21.429 Hannah Wang: So, for the case studies, I know there’s a ton in the Notion page, but do you want me to prioritize these four? Or these, whatever, how many are on here?

303 00:28:22.560 00:28:28.559 Uttam Kumaran: … I guess you tell me…

304 00:28:29.510 00:28:33.840 Uttam Kumaran: Because if there’s some in the backlog, then there may be… that may… those may be higher priority.

305 00:28:34.560 00:28:35.259 Uttam Kumaran: So they’re….

306 00:28:35.260 00:28:36.760 Hannah Wang: How about I… yeah.

307 00:28:36.760 00:28:37.610 Uttam Kumaran: Yeah, go ahead.

308 00:28:38.000 00:28:41.859 Hannah Wang: How about I just, like, send you a screenshot of all the case studies?

309 00:28:41.970 00:28:47.019 Hannah Wang: that we have, or, like, ideas that were tossed out. Sure. Because I know…

310 00:28:47.130 00:28:57.399 Hannah Wang: there’s a… there’s just a ton in the Notion page, and some of them aren’t even, like, written out, it’s just like, oh, mixed panel implementation, amplitude implementation, and I’m like, I don’t really have context for those, so…

311 00:28:57.790 00:29:03.799 Hannah Wang: I’ll add those, however many, into that Notion page, and then I’ll send you that Notion page.

312 00:29:03.950 00:29:11.390 Hannah Wang: Because I added new tags for them, for, like, needs review in progress, needs requirements, so I’ll just send you a screenshot, and then…

313 00:29:11.630 00:29:17.810 Hannah Wang: You could tell me what… You need for, like, upcoming calls and stuff.

314 00:29:18.110 00:29:18.790 Uttam Kumaran: Okay.

315 00:29:19.520 00:29:20.370 Uttam Kumaran: Okay, cool.

316 00:29:20.370 00:29:22.130 Hannah Wang: Let me… yeah, okay.

317 00:29:23.220 00:29:25.429 Uttam Kumaran: And then on the partnership side.

318 00:29:25.550 00:29:31.300 Uttam Kumaran: Yeah, Contextual wanted that deck, so as soon as the new deck version is done.

319 00:29:32.080 00:29:36.410 Uttam Kumaran: With a couple more case studies slides, we can send that to them.

320 00:29:36.550 00:29:41.030 Uttam Kumaran: They also wanted to market our workshop and co-brand it.

321 00:29:41.680 00:29:42.830 Uttam Kumaran: …

322 00:29:44.410 00:29:51.200 Uttam Kumaran: So maybe we hop on the phone with one of their designers and co- ask them what they would like in there?

323 00:29:52.280 00:29:54.539 Hannah Wang: the works… because you pitched the….

324 00:29:54.540 00:29:55.110 Uttam Kumaran: I told them.

325 00:29:55.110 00:29:55.450 Hannah Wang: shops.

326 00:29:55.450 00:29:59.430 Uttam Kumaran: I told them that they can advertise to their customers this workshop.

327 00:29:59.430 00:30:00.760 Hannah Wang: Oh, okay.

328 00:30:00.900 00:30:02.470 Uttam Kumaran: But they want to start doing that.

329 00:30:02.630 00:30:11.270 Uttam Kumaran: And I said, like, we should co-brand one, and in that workshop, I’ll push contextual, or we can make it RAG-focused, basically.

330 00:30:11.400 00:30:12.380 Uttam Kumaran: ….

331 00:30:12.680 00:30:13.290 Hannah Wang: Okay.

332 00:30:13.290 00:30:14.010 Uttam Kumaran: So….

333 00:30:14.480 00:30:17.959 Hannah Wang: And then for the slides, what… what was that again?

334 00:30:17.960 00:30:23.880 Uttam Kumaran: They want… I think we should just add more… we should make the changes that I suggested to the AI deck.

335 00:30:23.880 00:30:25.150 Hannah Wang: Oh, oh, oh, okay.

336 00:30:25.150 00:30:27.269 Uttam Kumaran: And then send… we can send that to them.

337 00:30:27.270 00:30:28.160 Hannah Wang: Okay.

338 00:30:28.160 00:30:29.200 Uttam Kumaran: …

339 00:30:31.760 00:30:43.399 Uttam Kumaran: And then McGaw, yeah, so I think this was a great exercise last week, where they sent us a client, we worked on some stuff. I just want to give them a couple of, like… they… their slides are, like.

340 00:30:43.680 00:30:48.409 Uttam Kumaran: pretty ugly Google Doc slides, so I just want to give them, like, a Kind of like…

341 00:30:50.230 00:30:55.040 Uttam Kumaran: An ugly version of, like, some of our slides, so that they can copy-paste them in.

342 00:30:55.040 00:30:57.279 Hannah Wang: Yeah, I read the… I read through the….

343 00:30:57.280 00:31:01.929 Uttam Kumaran: They literally just screenshotted some stuff and threw it on a… I’d rather give them… Something that they could.

344 00:31:01.930 00:31:06.359 Hannah Wang: Yeah, I read through the Slack channel, but it’s, like, unbranded, right?

345 00:31:06.780 00:31:09.200 Uttam Kumaran: Yeah, yeah, it would be unbranded.

346 00:31:09.200 00:31:10.000 Hannah Wang: Okay.

347 00:31:10.360 00:31:10.970 Uttam Kumaran: Yeah.

348 00:31:11.130 00:31:19.650 Uttam Kumaran: Or at least, like, yeah, but that’s… that’s not… not the highest priority, but… and then, on the last piece, I talked to Troy, I think…

349 00:31:19.800 00:31:27.290 Uttam Kumaran: Troy is a subject matter… actually, this is where I should have mentioned this to Jake. Troy is a subject matter expert in… in automotive.

350 00:31:27.570 00:31:38.949 Uttam Kumaran: another industry where it’s extremely hard to get into without someone like him, and he’s ran car dealerships and dealer groups. Also, …

351 00:31:39.250 00:31:46.149 Uttam Kumaran: now consults for private equity and, like, a bunch of senior dealer groups. He wants to sell our services.

352 00:31:46.640 00:31:51.860 Uttam Kumaran: But is another version of, like, We just need to…

353 00:31:52.050 00:31:54.149 Uttam Kumaran: Kind of collaborate with him on

354 00:31:54.290 00:31:58.969 Uttam Kumaran: One, getting the use cases from his brain, collaborating on a couple of assets.

355 00:31:58.970 00:31:59.580 Jake Nathan: Huh.

356 00:31:59.580 00:32:03.020 Uttam Kumaran: make those intros. So, in terms of subject matter experts.

357 00:32:03.430 00:32:07.180 Uttam Kumaran: I mean, him and Ian could be great candidates.

358 00:32:07.530 00:32:10.860 Uttam Kumaran: Like, let me know where you want me to centralize these sort of, like.

359 00:32:11.380 00:32:19.250 Uttam Kumaran: SME friends at Brainforge, and I can give you… and then we can… I can give you a bunch, and then you can think about, like, who to prioritize.

360 00:32:20.010 00:32:25.180 Jake Nathan: Yeah, I, Troy and Ian are a good start, so let me, …

361 00:32:25.470 00:32:32.109 Jake Nathan: Like, yeah, let me deep dive on them and see if that, like you’re saying, those might be the two best, …

362 00:32:32.540 00:32:35.870 Jake Nathan: Starts for, doing, like, a SME playbook.

363 00:32:35.870 00:32:37.159 Uttam Kumaran: Okay, okay.

364 00:32:40.310 00:32:44.360 Uttam Kumaran: Cool, great. So then I’ll… so then, Hannah, I’ll let… I’ll let, …

365 00:32:44.490 00:32:48.560 Uttam Kumaran: Jake did that one on Troy. I don’t think we should do anything there.

366 00:32:48.560 00:32:49.250 Hannah Wang: Okay.

367 00:32:49.890 00:32:54.450 Uttam Kumaran: … Yeah.

368 00:32:54.760 00:32:55.900 Uttam Kumaran: I think that’s…

369 00:32:59.350 00:33:04.850 Uttam Kumaran: it for the most part. I mean, on the recruiting campaigns, I feel like we’re reaching a nice

370 00:33:04.960 00:33:12.949 Uttam Kumaran: kind of stopping point on some of that. Like, I think we’ve been recruiting pretty heavily. I think we’re gonna probably close the PM, and we close one more analyst, so…

371 00:33:13.150 00:33:25.800 Uttam Kumaran: I’m, like, less motivated about that. I’m more motivated about the sales-related campaigns, and whatever… anything that Robert needs. We are interviewing for a couple, like, one or two more sales coordinators this week.

372 00:33:26.220 00:33:28.589 Uttam Kumaran: So probably one of them will close.

373 00:33:28.970 00:33:32.140 Uttam Kumaran: … But, yeah, I’m…

374 00:33:32.270 00:33:37.349 Uttam Kumaran: I feel like this kind of wraps up, so I think the biggest thing for me is, like, we can kind of, like.

375 00:33:37.460 00:33:40.390 Uttam Kumaran: Call it, as much of the website.

376 00:33:41.040 00:33:45.669 Uttam Kumaran: There’ll still be some lingering stuff, but at least… we can do that. Maybe…

377 00:33:45.890 00:33:48.049 Uttam Kumaran: Also, this is something that

378 00:33:48.340 00:33:58.159 Uttam Kumaran: In case Jake has some feedback on, he can do, but I feel like, for the most part, we’ve got all the sections, so in case we want to replace some pieces later, we can.

379 00:33:58.710 00:34:04.879 Uttam Kumaran: … And then to get his feedback on any of the videos or clips.

380 00:34:05.010 00:34:06.459 Uttam Kumaran: Yeah, that’s probably it.

381 00:34:07.530 00:34:08.290 Jake Nathan: Awesome.

382 00:34:11.100 00:34:15.900 Hannah Wang: Okay, so… yeah, definitely want to add all of these to…

383 00:34:16.120 00:34:25.620 Hannah Wang: linear, and then… I don’t know, I don’t know, like, I… I… off the top of my head, I don’t have the point estimates and stuff, so…

384 00:34:25.800 00:34:32.459 Hannah Wang: … I know, Jake, you have to hop off now, so feel free to, I think.

385 00:34:32.650 00:34:36.120 Hannah Wang: We’re just gonna keep planning, and then whatever…

386 00:34:36.489 00:34:43.150 Hannah Wang: we need your attention for, we’ll just ping you in Slack. … But, yeah, nice meeting you.

387 00:34:43.150 00:34:44.179 Jake Nathan: Yeah. ….

388 00:34:44.179 00:34:47.359 Hannah Wang: I’ll figure out what to call you. I don’t know which name I…

389 00:34:47.480 00:34:53.569 Hannah Wang: it sounds better, Jake or Nathan, that’s… both are very good names, so I don’t know, but anyway….

390 00:34:53.570 00:34:58.730 Jake Nathan: Yeah, whatever’s easiest, that sounds good, but yeah, super nice to meet you, and yeah, …

391 00:34:59.130 00:35:03.069 Jake Nathan: I’ll be in Slack, so yeah, feel free to ping me, and, excited to get going.

392 00:35:03.790 00:35:06.099 Hannah Wang: Cool. Alright, talk to you on Slack.

393 00:35:06.320 00:35:07.030 Uttam Kumaran: Thank you.

394 00:35:07.920 00:35:12.490 Hannah Wang: … Okay, so, ….

395 00:35:13.310 00:35:15.620 Uttam Kumaran: So we can create tickets for all this, or…?

396 00:35:16.760 00:35:22.450 Hannah Wang: I just feel like creating tickets… I mean, that’s gonna take a while, probably. Could do that ASAP.

397 00:35:22.450 00:35:26.330 Uttam Kumaran: Yeah, you can take the transcript and… Great to think.

398 00:35:26.330 00:35:28.120 Hannah Wang: Oh yeah, that’s true.

399 00:35:28.370 00:35:29.460 Hannah Wang: …

400 00:35:30.470 00:35:38.790 Hannah Wang: In terms of Pryo, because some of these might have to move to the next cycle if we can’t, so can you just tell me?

401 00:35:38.790 00:35:47.060 Uttam Kumaran: Yeah, the… … 2, 3, and 4 are probably the highest priority.

402 00:35:48.110 00:35:51.300 Hannah Wang: Okay. And then for the promotions.

403 00:35:51.450 00:36:03.050 Hannah Wang: I’m assuming the campaign also should fall under this too, right? The Blue People one? Like, reaching out to all the people who came or signed up, and then pitching the workshop to them?

404 00:36:03.290 00:36:03.990 Uttam Kumaran: Yeah.

405 00:36:04.400 00:36:05.450 Hannah Wang: Okay, that’s already….

406 00:36:05.450 00:36:08.779 Uttam Kumaran: You can send everyone our AI deck and the growth sprint.

407 00:36:08.890 00:36:11.079 Uttam Kumaran: Those are, like, two top of mind.

408 00:36:11.410 00:36:14.149 Uttam Kumaran: Assets for me to send to everybody, and a video.

409 00:36:14.740 00:36:15.480 Hannah Wang: Okay.

410 00:36:15.950 00:36:18.990 Hannah Wang: And the video is… it just needs feedback, right?

411 00:36:19.370 00:36:20.660 Uttam Kumaran: It just needs feedback.

412 00:36:20.660 00:36:23.379 Hannah Wang: Okay, so I guess after.

413 00:36:23.380 00:36:36.510 Uttam Kumaran: On the case studies piece, too, like, maybe this is something that you can… we can hand off to Anne. So as long as, like, you tell me what you need at minimum, and I can get you that, like, transcript or whatever, then Ann can design these this week.

414 00:36:36.530 00:36:38.660 Hannah Wang: Yeah. We have 5 done.

415 00:36:39.270 00:36:51.959 Hannah Wang: Yeah, I already… I made an SOP already, so she should be able to… I already told her about it, but yeah, once I send you that Notion page, and you tell me what to prioritize, and then just, like.

416 00:36:52.690 00:36:58.870 Hannah Wang: record a video… audio or, like, Zoom thing, and then I’ll take the… we can take the transcript and…

417 00:36:59.330 00:37:04.850 Hannah Wang: Okay. Make a case study out of it. So yeah, I’ll hand those off to Anne, and then…

418 00:37:05.260 00:37:06.890 Hannah Wang: …

419 00:37:07.960 00:37:15.110 Hannah Wang: for the Blue People promotion, yeah, once the video’s done, and then I make the AI deck changes, and the…

420 00:37:15.290 00:37:23.149 Hannah Wang: yeah, all the changes that are needed, we can start that campaign, because I feel like it’s already been, what, 2 weeks now? And I don’t want to….

421 00:37:23.150 00:37:24.110 Uttam Kumaran: Yeah, yeah.

422 00:37:24.110 00:37:29.369 Hannah Wang: drag it on. So we can hit those people up, and then…

423 00:37:29.930 00:37:38.160 Hannah Wang: Okay, so 2, 3, 4 are most urgent, and then I’ll work on… 6, here and there. …

424 00:37:40.710 00:37:44.379 Hannah Wang: I guess 6A is more urgent than all the other 6….

425 00:37:45.540 00:37:50.100 Uttam Kumaran: I’m gonna say it’s more urgent, but 6A is literally, if we finish 4, then we’re good.

426 00:37:50.100 00:37:51.340 Hannah Wang: Okay, yeah.

427 00:37:52.040 00:38:00.980 Hannah Wang: Well, we want to do a co-branded AI workshop, so that’s probably… I don’t know, have to… I’ll message the team, or the designer in that channel.

428 00:38:00.980 00:38:06.029 Uttam Kumaran: We finished 4… We can send it to them and say, like, hey, here are the materials.

429 00:38:06.150 00:38:09.729 Uttam Kumaran: We’d love to co-brand any or all of these. Can we meet?

430 00:38:09.730 00:38:11.180 Hannah Wang: Okay. Yeah.

431 00:38:11.940 00:38:19.439 Hannah Wang: Okay, cool. … And then… Is there any, like, content ticket that we wanna…

432 00:38:19.960 00:38:27.000 Hannah Wang: add into the sprint, or… I don’t know, because these are all more, like, design tickets, …

433 00:38:27.210 00:38:33.910 Hannah Wang: vinyl content, we have our own… they have their own separate board for that, so… I don’t know, Ryan.

434 00:38:33.970 00:38:38.219 Uttam Kumaran: If we’re just doing, like, Video and normal content stuff.

435 00:38:39.700 00:38:58.089 Ryan Brosas: Yeah, for the, for the content, we, we are, we already sent, like, like, a first draft for the blue people, or the talk, the anti, talk that, that, the long-form one.

436 00:38:58.140 00:39:17.409 Ryan Brosas: And I already sent that to Ray, but unfortunately, he is off today, so, I will be following that up tomorrow for, for reiteration. And, yeah, I think that’s pretty much, for the video styles.

437 00:39:17.410 00:39:22.599 Ryan Brosas: We also, like, we have, like, other, videos, like, the demo.

438 00:39:22.620 00:39:26.710 Ryan Brosas: The home video, the homepage visual, …

439 00:39:26.830 00:39:33.739 Ryan Brosas: And, yeah, we are still, like, waiting for, like, what is… well, we are thinking what would be the best script for that.

440 00:39:33.770 00:39:45.839 Ryan Brosas: And, well, I’m still, like, collaborating with Trey with that, and we’ll follow up for, like, approval, or I will reach out to Jake, because,

441 00:39:45.840 00:39:55.150 Ryan Brosas: he’s much more knowledgeable on the, you know, the video stuff, so that’s one that I can, you know, collaborate with him. For the…

442 00:39:55.150 00:40:15.109 Ryan Brosas: content, event, the proper, I can, like, tomorrow, we would, we should pose something, like, an urgency post to, to get more traction for the event, and, like, like, put a sequence there. Well, there’s a first

443 00:40:15.360 00:40:24.110 Ryan Brosas: announcement, and we would be posting tomorrow for, like, an urgency. Like, it will be happening tomorrow.

444 00:40:24.110 00:40:38.189 Ryan Brosas: See you there, or for both, Tom and Robert’s account, I will be, like, sending most of the content today for approval, so I can post, most of it by this time.

445 00:40:38.230 00:40:47.109 Ryan Brosas: I’m still, like, writing most, like, most part for Otam, and we’ll be… we’ll be making more for Robert.

446 00:40:47.220 00:40:50.140 Ryan Brosas: What else? …

447 00:40:50.670 00:41:09.099 Ryan Brosas: I think also the, article for… for the, Blue People, I… I need to push that by this week, so we can post that on our website, so we can be referenced by, the one that mentioned it from Blue, like, Blue People, or the event.

448 00:41:09.130 00:41:26.659 Ryan Brosas: What else? Yeah, I think that’s pretty much it for the content, but yeah, I think, that’s pretty much for the content, and pretty much else, the thing that is in board is, like, more deep, go-to-market stuff, so yeah.

449 00:41:26.660 00:41:30.590 Hannah Wang: Yeah. Can I have an update on the glimpse?

450 00:41:30.920 00:41:33.660 Hannah Wang: Go-to-market stuff.

451 00:41:34.090 00:41:47.769 Ryan Brosas: Yeah, so, yeah, let me check the… … glimpse… Shop… that’s ShopDoc, right? Yeah.

452 00:41:47.770 00:41:49.250 Hannah Wang: Because I… yes.

453 00:41:49.400 00:41:49.980 Hannah Wang: Yeah.

454 00:41:49.980 00:41:57.609 Ryan Brosas: Yeah, I already scraped the, the list that, you’ve sent. That’s the, the glimpse

455 00:41:58.400 00:42:03.050 Ryan Brosas: cracker, I think that the, it’s Mary’s, lead.

456 00:42:03.620 00:42:16.049 Ryan Brosas: I think you already put some X on those, we… that we want to target with, so I already scraped those and put that in the, …

457 00:42:16.490 00:42:18.910 Ryan Brosas: TapTalk, Google Sheet.

458 00:42:19.090 00:42:29.909 Ryan Brosas: And, I’m still, like, waiting for the, gold to, like, go, like, a go signal for scraping the check.

459 00:42:30.060 00:42:36.229 Ryan Brosas: Check, like, what do you call this? Check leads, check leads on the clay one.

460 00:42:36.480 00:42:44.509 Ryan Brosas: And I will be provi- I will be proceeding to scrape those, also, those, pers… like, those lists also.

461 00:42:44.900 00:42:45.490 Uttam Kumaran: Okay.

462 00:42:46.430 00:42:51.620 Hannah Wang: Can you… … sorry, can you share your screen and show me what you’re talking about?

463 00:42:51.620 00:42:53.109 Ryan Brosas: Hester, sorry.

464 00:42:53.280 00:42:54.650 Ryan Brosas: That’s okay.

465 00:42:55.050 00:43:08.310 Hannah Wang: So… so I know you scraped glimpses, ICPs, and then we also want to scrape ours, right? Is that what you’re waiting for the go signal for, or something else?

466 00:43:09.330 00:43:16.980 Ryan Brosas: Yeah, so the one that we scraped on clay is pretty much on our side.

467 00:43:17.260 00:43:23.100 Ryan Brosas: This is the one that will be attending the event.

468 00:43:24.270 00:43:27.630 Ryan Brosas: They are not in my audience, but, …

469 00:43:29.190 00:43:39.500 Ryan Brosas: Oh, I see, okay. So, here, this is the, the one that I sent to you last weekend, last week,

470 00:43:39.680 00:43:51.249 Ryan Brosas: Last, last week, Kyle. So, yeah, this is the one that we sent to Glimpse, and the lead for Glimpse, and this is for, like, the one that has, an X.

471 00:43:51.590 00:43:59.150 Ryan Brosas: that has Mary. I think the shop top… ….

472 00:43:59.900 00:44:02.240 Hannah Wang: I think spa, if you look up spa….

473 00:44:03.850 00:44:05.260 Ryan Brosas: Just flat asset.

474 00:44:05.510 00:44:06.360 Hannah Wang: Oh, no.

475 00:44:06.360 00:44:19.909 Ryan Brosas: I’m not, I’m not sure if I forgot the… the link, but here, here is the, the X that, that you, that you mark on the, on the lease that they have.

476 00:44:20.400 00:44:33.190 Ryan Brosas: So, I scraped this, and this is the one that appeared to us. This is also, like, I already, like, put some of our, titles, I see, our targets, like.

477 00:44:34.690 00:44:45.520 Ryan Brosas: What’s called the titles… here, senior director, something like that. And for the clay one, …

478 00:44:54.620 00:45:03.589 Ryan Brosas: No, I, yes… Not the stone, Baneforge.

479 00:45:05.250 00:45:06.540 Ryan Brosas: Here. -

480 00:45:07.060 00:45:22.339 Ryan Brosas: I know that checkbox is already, like, this is good to go, and I’m still, like, waiting for, Robert to, to… for the go signal, because, I’m not sure if this is enough.

481 00:45:22.490 00:45:28.250 Ryan Brosas: Or this is, like, the whole approved, like, the approved… …

482 00:45:30.850 00:45:33.790 Ryan Brosas: Company that we want to target with.

483 00:45:34.090 00:45:44.269 Ryan Brosas: But yeah, I think, if this is the… the one that we want to… this is only the one that we want to target, I will definitely go scrape this one.

484 00:45:45.590 00:45:49.959 Hannah Wang: Yeah, ugh, I’m trying to… I feel like I left the checkbox, or I checked.

485 00:45:49.960 00:45:50.730 Ryan Brosas: Yeah.

486 00:45:50.730 00:46:02.959 Hannah Wang: just… but I… yeah, I would want Robert to maybe look through this, because I kind of made my best educated guess on what companies are ICP

487 00:46:03.120 00:46:09.720 Hannah Wang: Or, like, what, yeah, what our ICP is in terms of these companies. So….

488 00:46:09.720 00:46:12.640 Uttam Kumaran: But I think one thing that could be helpful, also, is to, like.

489 00:46:13.790 00:46:32.160 Uttam Kumaran: like, I can do this, but also, like, we can give you feedback. So one thing that’s helpful that Robert asked is, like, to put your thought process on why you chose it, because we can provide feedback on, like, whether that was the right thought process, versus us just being like, yes, no, yes, no, yes, no.

490 00:46:32.160 00:46:32.750 Hannah Wang: Okay.

491 00:46:32.750 00:46:39.800 Uttam Kumaran: So you could either export this to, like, a Google Sheet, or if in Clay, there’s a way to put.

492 00:46:40.660 00:46:41.709 Hannah Wang: A field, yeah.

493 00:46:42.210 00:46:46.800 Uttam Kumaran: But I think that’s what would be helpful, and I think maximize, like, learning here.

494 00:46:46.960 00:46:47.730 Hannah Wang: Okay.

495 00:46:53.430 00:46:56.590 Hannah Wang: Is there a way to add a note field there, Ryan?

496 00:46:57.300 00:47:01.760 Ryan Brosas: Yeah, I’ll… I’ll… outside of the data.

497 00:47:02.230 00:47:02.990 Ryan Brosas: Here….

498 00:47:10.380 00:47:14.789 Hannah Wang: Okay, I’ll… I’ll fill that out, and then send it over.

499 00:47:15.110 00:47:20.250 Hannah Wang: … And then I just had a question, I guess, best…

500 00:47:20.540 00:47:24.900 Hannah Wang: I guess the best way to approach like, …

501 00:47:26.070 00:47:39.979 Hannah Wang: doing outreach, are we planning, or is email the best way, or is LinkedIn the best way, or is using both the best in terms of, like, reaching out and inviting people to an activation?

502 00:47:40.640 00:47:44.180 Ryan Brosas: Yeah, I believe both.

503 00:47:44.180 00:47:45.460 Uttam Kumaran: Both, yeah.

504 00:47:47.460 00:47:48.110 Uttam Kumaran: Like.

505 00:47:48.110 00:47:57.939 Hannah Wang: Email is, like, the bulk, like, here’s all the information. Yeah, like, email, there’s no gatekeeping, right? So for LinkedIn, someone typically has to accept your thing.

506 00:47:58.130 00:48:12.839 Uttam Kumaran: Usually, I would say both. So, either you could do, like, you can send a note on email, and then on LinkedIn, you could say, hey, I sent you this over email, but in case you missed it, here’s this. You could also do the alternative, but I would suggest

507 00:48:13.650 00:48:15.150 Uttam Kumaran: I would suggest both.

508 00:48:16.150 00:48:22.470 Hannah Wang: So LinkedIn is like a, in case you missed it, here’s… I sent you an email, and the email contains, like, all the information, basically.

509 00:48:22.940 00:48:27.990 Uttam Kumaran: Yeah, you could also do it the other way. You could send it all on LinkedIn, and you could email, but I…

510 00:48:28.420 00:48:32.010 Uttam Kumaran: I typically think that email is more formal.

511 00:48:32.170 00:48:34.550 Uttam Kumaran: LinkedIn, you can say, hey, I just wanted to…

512 00:48:35.400 00:48:38.230 Uttam Kumaran: Thought I’d connect, just shot you an email.

513 00:48:38.600 00:48:41.110 Uttam Kumaran: We’d love to see you while we’re there, can I….

514 00:48:41.110 00:48:41.570 Hannah Wang: Okay.

515 00:48:41.570 00:48:42.390 Uttam Kumaran: Pretty dead.

516 00:48:43.000 00:48:43.740 Hannah Wang: Okay.

517 00:48:44.630 00:48:53.270 Hannah Wang: Yeah, and I’ll apply that to the Blue People campaign, too, because I wrote copy for both anyway.

518 00:48:53.870 00:48:58.539 Hannah Wang: But okay, once I get those notes down, I will…

519 00:48:58.840 00:49:16.459 Hannah Wang: send it over for review, and then once we get the finalized list, Ryan, we can scrape all the leads, and then we can aim to, do the outreach. I forgot… I think we were planning to do it this week, so I’ll try to get to this as soon as possible. …

520 00:49:17.360 00:49:20.270 Hannah Wang: But okay, that, that sounds good. Thanks for the update.

521 00:49:23.290 00:49:23.980 Ryan Brosas: Yeah, ….

522 00:49:23.980 00:49:24.390 Hannah Wang: I think.

523 00:49:24.390 00:49:41.439 Ryan Brosas: that’s pretty much it. So, the other one is, like, lookalike. We got, like, the healthy one. I think, Robert asked me to do this, but, I will be following up with him for this also, like.

524 00:49:41.750 00:50:01.350 Ryan Brosas: We have ABC Home Lookalike, this is from, like, Tom, and they followed up with me with this. So, yeah, I think, a go signal for look, for the lookalike campaign, I think this is really, like, a good to go, and I’m, I’m just waiting for a good… a goal signal for this to launch.

525 00:50:01.510 00:50:10.109 Ryan Brosas: And yeah, the analyst part, the talent, the recruitment, I think, Putam already said something here,

526 00:50:10.310 00:50:16.539 Ryan Brosas: And, yeah, I think that’s pretty much it for the go-to-market campaigns.

527 00:50:17.750 00:50:18.440 Hannah Wang: Okay.

528 00:50:21.570 00:50:28.530 Hannah Wang: … Okay, yeah, I think that’s… good, …

529 00:50:30.500 00:50:33.549 Hannah Wang: Yeah, I think that’s good for this meeting. So, next steps…

530 00:50:33.830 00:50:39.629 Hannah Wang: Rico, you and I can work on adding all the tickets to Linear, and then I’ll… I’ll try to groom…

531 00:50:40.260 00:50:41.399 Hannah Wang: through them.

532 00:50:41.530 00:50:45.319 Hannah Wang: The ones that we’re gonna work on this cycle, and then…

533 00:50:47.150 00:50:49.910 Hannah Wang: Yeah, we can… we can go from there, so….

534 00:50:50.090 00:50:51.060 Rico Rejoso: Okay.

535 00:50:52.510 00:50:53.420 Hannah Wang: Okay.

536 00:50:54.050 00:50:55.450 Rico Rejoso: Lots to do.

537 00:50:55.510 00:51:00.149 Hannah Wang: Or… feels like it, but it’s good. So…

538 00:51:01.700 00:51:05.320 Hannah Wang: Okay, well, if nothing else, then talk on Slack.

539 00:51:05.320 00:51:14.929 Uttam Kumaran: Okay, thank you guys. Yeah, maybe sometime before Wednesday, we can do, like, a video called calibration, or I might ask Jake to just come.

540 00:51:15.190 00:51:18.410 Uttam Kumaran: to my house and help me set it up, but, like, I do want to…

541 00:51:18.630 00:51:24.189 Uttam Kumaran: kind of, like, align everything and check audio, and yeah, I have this, now I have this, I can do one more, and then…

542 00:51:24.390 00:51:26.340 Uttam Kumaran: I feel like we’re kind of good there, so….

543 00:51:26.770 00:51:32.319 Hannah Wang: Yeah, I feel like as long as you don’t lean forward too much on your desk, because then you tend to….

544 00:51:32.320 00:51:34.559 Uttam Kumaran: I mean, I’m usually sitting, like, back here.

545 00:51:34.560 00:51:35.320 Hannah Wang: Okay.

546 00:51:35.700 00:51:39.500 Hannah Wang: Okay, that’s good. Just stay there. Don’t move around.

547 00:51:39.500 00:51:41.719 Uttam Kumaran: Yeah, that’s the trouble I tend to face, so….

548 00:51:41.720 00:51:43.640 Hannah Wang: I know, me too, yeah.

549 00:51:44.170 00:51:45.600 Uttam Kumaran: Okay, alrighty.

550 00:51:45.600 00:51:47.040 Hannah Wang: Thank you. Thanks all. Bye.

551 00:51:47.040 00:51:47.900 Rico Rejoso: Hey, serious.