Meeting Title: Marketing Campaigns Check-in Date: 2025-08-04 Meeting participants: Uttam Kumaran, Hannah Wang, Ryan Brosas, Rico Rejoso, Elissa Mae Cid, Raymund Verzosa
WEBVTT
1 00:01:23.910 ⇒ 00:01:29.130 Hannah Wang: Okay, everyone is here. So I will share my screen.
2 00:01:31.330 ⇒ 00:01:32.810 Hannah Wang: Give me one. Sec.
3 00:01:43.060 ⇒ 00:01:47.493 Hannah Wang: Okay, so I know in the leads meeting we were gonna go through this
4 00:01:48.360 ⇒ 00:02:01.829 Hannah Wang: and we punted it to now. So I guess what I wanted to do was kind of go through all these campaigns and update them. So we can start with.
5 00:02:03.905 ⇒ 00:02:07.729 Hannah Wang: yeah. So for these, Ryan, I see that it’s
6 00:02:09.100 ⇒ 00:02:14.100 Hannah Wang: in monitoring stage. Is there any update on this, or you’re still monitoring.
7 00:02:15.327 ⇒ 00:02:34.960 Ryan Brosas: Yeah. So for the 1st talent, Pm, access and extended, I think that’s that’s take points has been finished on average. So I am collecting the metrics for that. And we’ll update this this this section. Yes.
8 00:02:37.030 ⇒ 00:02:38.250 Hannah Wang: As for this one, right.
9 00:02:40.100 ⇒ 00:02:42.949 Ryan Brosas: Yeah, that’s yeah.
10 00:02:43.445 ⇒ 00:02:44.930 Hannah Wang: This one, too.
11 00:02:45.910 ⇒ 00:02:47.750 Ryan Brosas: No, that’s still running.
12 00:02:48.210 ⇒ 00:02:48.570 Hannah Wang: Okay.
13 00:02:48.600 ⇒ 00:02:49.270 Ryan Brosas: Excellent.
14 00:02:56.011 ⇒ 00:02:58.470 Hannah Wang: Okay, Linkedin, it’s still going.
15 00:02:58.590 ⇒ 00:03:04.056 Hannah Wang: Yeah. So did we want to talk about gig radar? Did we talk about it? We didn’t right
16 00:03:04.360 ⇒ 00:03:04.840 Uttam Kumaran: No.
17 00:03:05.850 ⇒ 00:03:09.149 Hannah Wang: Okay, go ahead. Sid.
18 00:03:10.330 ⇒ 00:03:23.179 Elissa Mae Cid: Oh, although just an update on the graders, I’d be able to start on that tomorrow. So we’ll target this week, I’ll be able to finish that, so that at least by next week we can start on this campaign.
19 00:03:23.770 ⇒ 00:03:24.880 Elissa Mae Cid: Thank you.
20 00:03:26.590 ⇒ 00:03:31.000 Hannah Wang: Sorry you said. Finish the circle back this week and start gig radar next week.
21 00:03:32.293 ⇒ 00:03:34.509 Elissa Mae Cid: Yes, to start, the greater.
22 00:03:36.288 ⇒ 00:03:41.840 Hannah Wang: Is it possible to run both at the same time?
23 00:03:43.610 ⇒ 00:03:49.369 Hannah Wang: I guess right now is August, so I don’t know if we want to change the name, but
24 00:03:50.290 ⇒ 00:03:52.730 Hannah Wang: I guess we can. I guess.
25 00:03:53.920 ⇒ 00:03:54.280 Elissa Mae Cid: To you.
26 00:03:54.557 ⇒ 00:03:57.890 Hannah Wang: Or do you have like a brief for it or not? Yet.
27 00:03:58.550 ⇒ 00:04:00.639 Elissa Mae Cid: Not yet. So I’ll be starting on this.
28 00:04:00.640 ⇒ 00:04:03.750 Elissa Mae Cid: Okay, next this week. Sorry this week
29 00:04:03.920 ⇒ 00:04:09.610 Elissa Mae Cid: on the campaign, brief and everything, and then hopefully to have it kick off by next week.
30 00:04:09.820 ⇒ 00:04:13.749 Elissa Mae Cid: If everything’s if the job is okay.
31 00:04:27.240 ⇒ 00:04:28.575 Hannah Wang: Okay?
32 00:04:31.000 ⇒ 00:04:38.970 Hannah Wang: I feel like the partnership ones are, we can skip over those event. Attendance is still ongoing
33 00:04:40.145 ⇒ 00:04:41.810 Hannah Wang: switch on that.
34 00:04:41.950 ⇒ 00:04:49.350 Hannah Wang: Okay, so this one is this one finished or started.
35 00:04:52.090 ⇒ 00:04:56.270 Ryan Brosas: The n 8 n.
36 00:04:57.110 ⇒ 00:04:57.720 Hannah Wang: Yeah.
37 00:04:58.200 ⇒ 00:05:01.599 Ryan Brosas: Yeah, that’s on progress. Yes.
38 00:05:08.650 ⇒ 00:05:12.200 Hannah Wang: I’m assuming all of these are like still running right.
39 00:05:12.380 ⇒ 00:05:13.720 Hannah Wang: The.
40 00:05:13.980 ⇒ 00:05:22.230 Ryan Brosas: Talent product analysts haven’t started that campaign on here, Richard. I’m still waiting for
41 00:05:22.490 ⇒ 00:05:24.880 Ryan Brosas: their feedback to start that.
42 00:05:25.090 ⇒ 00:05:35.809 Ryan Brosas: But yeah, I will will, I will follow up with that later on with them. So I can have looked better before specific enrichment or other
43 00:05:36.738 ⇒ 00:05:40.049 Ryan Brosas: stuff that’s needed to apply that to that campaign.
44 00:05:41.660 ⇒ 00:05:42.420 Hannah Wang: Okay,
45 00:05:44.730 ⇒ 00:05:50.029 Hannah Wang: And then for these ones, if you could just update the status here in the note, that’d be helpful.
46 00:05:55.650 ⇒ 00:06:07.365 Hannah Wang: yeah, I think, similar to the previous meetings that we had maybe just having this updated before this meeting. Just so we don’t have to spend time going through and updating it.
47 00:06:09.090 ⇒ 00:06:10.910 Hannah Wang: that would be very helpful.
48 00:06:11.510 ⇒ 00:06:27.589 Hannah Wang: Okay, and then we wanna. And we discussed running these campaigns earlier today. So yeah, said, you can just make the campaign brief, and then we can start kicking these off as well on top of the other ones.
49 00:06:35.120 ⇒ 00:06:36.180 Hannah Wang: yeah.
50 00:06:36.480 ⇒ 00:06:39.690 Hannah Wang: Oh, oh, party, okay,
51 00:06:40.720 ⇒ 00:06:42.979 Hannah Wang: Is there anything else we wanted to
52 00:06:43.560 ⇒ 00:06:48.530 Hannah Wang: triage through a talk about during this meeting? Anything else to look at.
53 00:06:49.810 ⇒ 00:06:50.200 Elissa Mae Cid: Have you?
54 00:06:50.200 ⇒ 00:06:50.930 Uttam Kumaran: Yeah, probably.
55 00:06:51.430 ⇒ 00:06:52.279 Uttam Kumaran: Sorry. Probably one.
56 00:06:52.280 ⇒ 00:06:53.109 Elissa Mae Cid: I’ll go with that.
57 00:06:53.110 ⇒ 00:06:57.326 Uttam Kumaran: Have to. I have to give you feedback, Ryan on the
58 00:06:58.190 ⇒ 00:07:01.590 Uttam Kumaran: The analysts campaign.
59 00:07:02.394 ⇒ 00:07:07.540 Uttam Kumaran: I have some notes that I will put. Is there a campaign brief for that.
60 00:07:13.380 ⇒ 00:07:14.439 Hannah Wang: I don’t think so.
61 00:07:15.030 ⇒ 00:07:21.689 Hannah Wang: or I don’t know I could be wrong. I know Ryan sent over like a notion dog of all the different types of campaigns. But
62 00:07:22.050 ⇒ 00:07:23.410 Hannah Wang: I’ll let Ryan speak.
63 00:07:23.410 ⇒ 00:07:24.140 Ryan Brosas: Yeah.
64 00:07:27.900 ⇒ 00:07:41.789 Uttam Kumaran: you mind creating like a quick campaign brief for the talent product analyst campaign can just use AI to like write it. I just want to put some notes there, because I I spoke with Robert about it. I have some
65 00:07:42.750 ⇒ 00:07:44.160 Uttam Kumaran: have some feedback.
66 00:07:47.190 ⇒ 00:07:50.230 Ryan Brosas: Sure. Sure we’ll make one.
67 00:08:00.910 ⇒ 00:08:01.980 Hannah Wang: Say go ahead!
68 00:08:02.960 ⇒ 00:08:05.799 Elissa Mae Cid: Yes, can I have more context on?
69 00:08:06.030 ⇒ 00:08:10.789 Elissa Mae Cid: For example, ABC home look alike. Campaign. So are we looking for
70 00:08:12.990 ⇒ 00:08:17.099 Elissa Mae Cid: businesses that has the same profile as ABC. Home.
71 00:08:17.560 ⇒ 00:08:19.859 Elissa Mae Cid: Is that what the campaign is for.
72 00:08:19.860 ⇒ 00:08:20.580 Uttam Kumaran: Yes.
73 00:08:21.690 ⇒ 00:08:25.590 Elissa Mae Cid: Okay, same goes with our website. All right. Okay, thank you.
74 00:08:26.270 ⇒ 00:08:40.390 Uttam Kumaran: Yeah, once you like. And yeah, once you work on the campaign brief, I can add more comments. But that’s basically the goal. I think we can. We can end up having specific things around revenue and stuff like that. But that’s probably a good place to start.
75 00:08:41.450 ⇒ 00:08:42.940 Elissa Mae Cid: Okay. Okay.
76 00:08:44.010 ⇒ 00:08:54.099 Hannah Wang: Yeah. And for this one Ryan already ran lookalike campaigns for clients like Eden. I think he ran one for that. So he should be able to
77 00:08:54.230 ⇒ 00:08:59.179 Hannah Wang: help you with this and give you more context.
78 00:09:00.570 ⇒ 00:09:12.650 Elissa Mae Cid: Thank you for that, Hannah Ryan. I’ll schedule a call maybe tomorrow to ask more context, and how you did it with Eden. Thank you.
79 00:09:17.200 ⇒ 00:09:22.980 Hannah Wang: Alright! Any other thing we want to look at or talk about.
80 00:09:27.120 ⇒ 00:09:29.420 Uttam Kumaran: I think that’s it. Yeah, I think probably my biggest
81 00:09:29.680 ⇒ 00:09:33.569 Uttam Kumaran: feedback is if we can get campaign briefs for
82 00:09:34.040 ⇒ 00:09:37.870 Uttam Kumaran: stuff that’ll make it easier for me to go through and add comments.
83 00:09:38.200 ⇒ 00:09:45.199 Uttam Kumaran: I also it will, you know. One thing I would encourage is when you write those
84 00:09:45.350 ⇒ 00:10:03.299 Uttam Kumaran: I wouldn’t like try to write some of it without AI, because ultimately this group will be the owners of those campaigns and the results. And so I want to make sure that we have a running log of like. Why, we add certain filters. Why we decided on certain messaging, because that’s going to be how we reflect and improve.
85 00:10:03.300 ⇒ 00:10:21.650 Uttam Kumaran: So if we can get campaign brief for for at least everything that’s active but ideally everything that that we plan to do, then it’s easy for anyone on the team to go leave notes, and then we have a running log and then, as you write that you know it, there’s no better way to give you a sense of like, what do we actually go? What’s our goal here? You know.
86 00:10:23.220 ⇒ 00:10:42.359 Hannah Wang: Yeah. So for those of you don’t know. Sid, create a link to this campaign brief template in that Google Doc at the top. So this is a good, I guess. Outline and framework. And then you can see here at the bottom there’s a section for list of campaigns. So
87 00:10:42.844 ⇒ 00:10:45.759 Hannah Wang: I created one for one with our partner.
88 00:10:45.860 ⇒ 00:10:49.280 Hannah Wang: And then Sid created one for the circle back
89 00:10:50.098 ⇒ 00:10:55.020 Hannah Wang: past Leads campaign, and then we all just kind of like, leave comments on it.
90 00:10:58.380 ⇒ 00:11:03.967 Hannah Wang: But yeah, I think another helpful thing is, if like a lot of these are
91 00:11:05.440 ⇒ 00:11:14.139 Hannah Wang: just like descriptions or pointers. So if there’s like, I think, for each campaign like you can just delete
92 00:11:14.510 ⇒ 00:11:17.789 Hannah Wang: delete these like these are helpful for the template, so that we know
93 00:11:18.265 ⇒ 00:11:22.990 Hannah Wang: what to write, but I think it’s just extra text that my eyes don’t want.
94 00:11:22.990 ⇒ 00:11:23.920 Uttam Kumaran: Yeah.
95 00:11:23.920 ⇒ 00:11:24.320 Hannah Wang: Glossal.
96 00:11:24.320 ⇒ 00:11:27.820 Uttam Kumaran: Yeah, I agree. So let’s yeah, we can like, we have the template. But just
97 00:11:28.210 ⇒ 00:11:53.230 Uttam Kumaran: just make sure that it has just the things that we need. We don’t need to have like filler stuff everywhere again. It’s both. It’s for everyone. But it’s also for each person that’s going to work on it right? Because ultimately the camp, the campaign owner may not be the one executing different pieces. And so having this is, gonna be really helpful. And then again, like it’s gonna be really helpful just for for me and Robert to go in quickly and give feedback there.
98 00:11:54.580 ⇒ 00:11:55.400 Hannah Wang: Yeah, so.
99 00:11:55.400 ⇒ 00:11:56.820 Uttam Kumaran: And then have a running log.
100 00:11:57.390 ⇒ 00:11:58.755 Hannah Wang: Yeah, this is
101 00:11:59.370 ⇒ 00:12:13.119 Hannah Wang: I tried to kind of get rid of Filler for this campaign brief. So, for example, like I would, I should have just got gotten rid of this column. But I just got rid of like all the bullets and made it so that it’s just the relevant
102 00:12:13.590 ⇒ 00:12:16.339 Hannah Wang: things pertaining to the campaign.
103 00:12:17.660 ⇒ 00:12:23.859 Hannah Wang: so, yeah, like all of this text is really helpful to understand what each section should have. But
104 00:12:24.246 ⇒ 00:12:27.970 Hannah Wang: I think in each brief you can. We don’t have to include it.
105 00:12:28.482 ⇒ 00:12:36.470 Hannah Wang: So yeah, add like, make a copy of this brief template and add it here. And then not obviously link it into the
106 00:12:36.700 ⇒ 00:12:40.980 Hannah Wang: the Google sheet. So we can keep track of everything. And
107 00:12:41.080 ⇒ 00:12:42.749 Hannah Wang: yeah, I think that would be good.
108 00:12:45.970 ⇒ 00:12:48.920 Hannah Wang: Okay, any other questions before we end?
109 00:12:52.680 ⇒ 00:13:00.184 Hannah Wang: If not. Yeah. Like, I mentioned before next week’s meeting on Monday.
110 00:13:01.030 ⇒ 00:13:12.749 Hannah Wang: I think, having everything updated in the Google sheet would be helpful. And yeah, if you make a campaign brief, just tag everyone in the relevant channel, and then we could start looking at it.
111 00:13:13.690 ⇒ 00:13:23.979 Uttam Kumaran: Yeah, probably one thing I would also suggest is like and we kind of talk through several things on the Monday meetings. The Monday meetings. I think we want to focus as
112 00:13:24.130 ⇒ 00:13:29.390 Uttam Kumaran: we want to focus on the most important things that need decisions. And then we want to talk about like strategy.
113 00:13:29.450 ⇒ 00:13:58.840 Uttam Kumaran: I think, updates and things. I think there’s a possibility to get that beforehand. It’ll be something that we’ll we’ll talk about but additionally, this crew wants to meet, you know, one more time like on Friday to work on those. That’s what I that could be a good way to to make sure that happens. But I think the Mondays are gonna start to become much more important where we can get through all the items and propose new items and like sort of make decisions. So really, the Kpi for Mondays is like, how many decisions can we make and unblock stuff?
114 00:13:59.130 ⇒ 00:14:13.140 Uttam Kumaran: So we want to spend as little time like getting updates that maybe we could have just gotten the day before. One thing I’ll be talking to everyone about is I’m planning to do a like a book club around this book that talks a little bit about the importance of having
115 00:14:13.220 ⇒ 00:14:34.939 Uttam Kumaran: sort of this these, like Monday meetings, but then, also having leads meetings before that to kind of like prepare. So we’ll kind of give everyone a framework on how to do that. But that’s probably my suggestion is don’t wait for me to meet, because I’ll be. I’m constantly trying to actually just have Mondays be as much as I can do, and then the rest of the week I’m trying to clear up for work. So yeah.
116 00:14:36.150 ⇒ 00:14:43.860 Hannah Wang: Yeah, I know we have a Friday meeting, Ryan, Sid and Rico, so we can.
117 00:14:43.860 ⇒ 00:14:44.350 Elissa Mae Cid: That’ll be.
118 00:14:44.350 ⇒ 00:14:46.780 Hannah Wang: I guess. Yeah, we can talk about
119 00:14:47.040 ⇒ 00:15:01.560 Hannah Wang: like the con content to pipeline strategy and all the campaign stuff and fill out like all the information on Google sheets before the next week’s Monday meeting. So that
120 00:15:01.670 ⇒ 00:15:30.083 Hannah Wang: yeah, like, Tom said, on Monday, we can just talk about decisions and strategy. So I guess an example of that was like giving more campaigns that we should run like, that’s an example of something we want to talk about instead of just giving updates. I’m guilty of this, too. Like, I, I just go through updates. So yeah, we can start to veer away from that and have updates done Async, and on slack. So
121 00:15:30.580 ⇒ 00:15:35.590 Hannah Wang: okay, if nothing else, then thanks everyone and happy Monday.
122 00:15:36.600 ⇒ 00:15:37.590 Elissa Mae Cid: Thank you.
123 00:15:37.760 ⇒ 00:15:38.150 Uttam Kumaran: Bye.
124 00:15:38.450 ⇒ 00:15:39.160 Hannah Wang: Hi.
125 00:15:39.160 ⇒ 00:15:39.840 Rico Rejoso: Case.