Meeting Title: Marketing Planning Meeting Date: 2025-07-14 Meeting participants: Rico Rejoso, Hannah Wang, Amber Lin, Raymund Verzosa, Ryan Brosas, Uttam Kumaran
WEBVTT
1 00:01:26.500 ⇒ 00:01:28.009 Amber Lin: Good morning, everyone.
2 00:01:32.350 ⇒ 00:01:33.440 Hannah Wang: Hello!
3 00:01:38.650 ⇒ 00:01:41.620 Hannah Wang: Sorry! You’re a bit quiet, so I can.
4 00:01:41.620 ⇒ 00:01:42.030 Amber Lin: Bye.
5 00:01:42.030 ⇒ 00:01:42.550 Hannah Wang: Here.
6 00:01:43.340 ⇒ 00:01:45.390 Amber Lin: Is uten gonna be joining this meeting.
7 00:01:46.454 ⇒ 00:01:49.930 Hannah Wang: I mean he said he would last week.
8 00:01:50.470 ⇒ 00:01:51.170 Amber Lin: Okay.
9 00:01:51.700 ⇒ 00:01:54.420 Hannah Wang: So hopefully.
10 00:01:55.140 ⇒ 00:01:59.450 Hannah Wang: But I don’t see his slack thing online.
11 00:02:02.700 ⇒ 00:02:08.729 Amber Lin: If he doesn’t join, would you know roughly, the priorities for the marketing team.
12 00:02:14.381 ⇒ 00:02:19.219 Hannah Wang: we can try, but I feel like there’s a lot of other
13 00:02:19.429 ⇒ 00:02:26.849 Hannah Wang: tickets that I don’t know the priority for. Hold on, let me
14 00:02:29.929 ⇒ 00:02:32.039 Hannah Wang: try to find a message.
15 00:02:53.277 ⇒ 00:02:59.839 Hannah Wang: kind of. I only know the priority for the website case studies and sales assets.
16 00:03:00.383 ⇒ 00:03:07.579 Hannah Wang: But I feel like partnership stuff usually is 1st priority. Since that’s more time sensitive. And then
17 00:03:07.999 ⇒ 00:03:17.009 Hannah Wang: in the background. The work that we could do is like website and making case studies and stuff. So how about we just try to give it a shot, and if not
18 00:03:17.179 ⇒ 00:03:20.869 Hannah Wang: this session, we can just like groom through tickets or something.
19 00:03:21.700 ⇒ 00:03:22.540 Amber Lin: Okay.
20 00:03:22.540 ⇒ 00:03:23.030 Ryan Brosas: But the.
21 00:03:25.880 ⇒ 00:03:26.730 Hannah Wang: Hello!
22 00:03:27.700 ⇒ 00:03:28.454 Amber Lin: Bye.
23 00:03:29.760 ⇒ 00:03:34.619 Amber Lin: Well, I have. 30 min after that. I’m gonna hop.
24 00:03:34.780 ⇒ 00:03:35.780 Hannah Wang: Okay.
25 00:03:36.610 ⇒ 00:03:40.440 Amber Lin: I mean, let’s we can go look at the tickets
26 00:03:40.680 ⇒ 00:03:44.870 Amber Lin: together. Just got into the new cycle.
27 00:03:45.190 ⇒ 00:03:45.945 Amber Lin: So
28 00:03:49.230 ⇒ 00:03:50.843 Amber Lin: are these.
29 00:03:52.160 ⇒ 00:03:58.619 Amber Lin: sorry. I’m just thinking, if we can clean up this cycle, can we export all of these.
30 00:03:59.480 ⇒ 00:04:05.579 Hannah Wang: Oh, yeah, I can do that today. But can you leave it? I’ll I’ll export it, and then I’ll mark it as done.
31 00:04:05.580 ⇒ 00:04:10.019 Amber Lin: Yeah, totally and then needs review.
32 00:04:10.635 ⇒ 00:04:13.489 Amber Lin: Have they reviewed any of these.
33 00:04:20.510 ⇒ 00:04:33.579 Hannah Wang: Some of these like don’t really need Utam’s review. Some of them do so for the ones like. Usually the Needs review column is either to let Utam know that it needs reviewed, or it’s between me and Ann for design.
34 00:04:33.580 ⇒ 00:04:33.920 Amber Lin: It’s.
35 00:04:33.920 ⇒ 00:04:36.820 Hannah Wang: So like 7, 4, the last 3
36 00:04:38.195 ⇒ 00:04:43.129 Hannah Wang: needs it can stay there, and then
37 00:04:43.340 ⇒ 00:04:48.460 Hannah Wang: I’ll I’ll like, get to it, cause that’s just stuff I need to do today. Cause Ann worked yesterday.
38 00:04:48.860 ⇒ 00:04:55.799 Amber Lin: Okay, awesome. These are blocked. Who can help unblock them?
39 00:04:57.140 ⇒ 00:05:14.309 Hannah Wang: They’re blocked because design needs to re implement or redesign or design and content need to be fixed at least for the case studies. So how about we move that back to needs revision.
40 00:05:15.120 ⇒ 00:05:15.890 Amber Lin: Okay.
41 00:05:16.420 ⇒ 00:05:21.169 Hannah Wang: Right there. That orange one before yellow. Yeah.
42 00:05:22.734 ⇒ 00:05:29.255 Hannah Wang: As well as 4, 66 needs revision as well. That’s the last one.
43 00:05:31.570 ⇒ 00:05:34.689 Hannah Wang: That 7. Can you click on 7, 12?
44 00:05:35.330 ⇒ 00:05:42.889 Hannah Wang: The last one. Yeah. Blah, blah, blah, okay, how about needs revision
45 00:05:50.360 ⇒ 00:05:58.409 Hannah Wang: and demo site implementation analysis deck. So 5 0 1 is
46 00:05:58.830 ⇒ 00:06:04.990 Hannah Wang: blocked because I think our web dev was working on it. But I think she left a question.
47 00:06:05.100 ⇒ 00:06:12.392 Hannah Wang: and they’re or I think it’s blocked by design cause we don’t have the copy for it. So
48 00:06:12.710 ⇒ 00:06:13.490 Amber Lin: I mean.
49 00:06:14.940 ⇒ 00:06:17.289 Hannah Wang: Like all the website stuff is
50 00:06:17.640 ⇒ 00:06:21.650 Hannah Wang: kind of messy just because I thought.
51 00:06:22.160 ⇒ 00:06:33.849 Hannah Wang: Yeah, it’s just all over the place, the website stuff and the web dev we like told her not to work right now, because she we don’t have designs ready for her yet. So that’s why there’s a lot of things blocked.
52 00:06:34.710 ⇒ 00:06:41.200 Amber Lin: Okay, I see, okay, demo site, implementation. Same thing.
53 00:06:42.600 ⇒ 00:06:43.480 Amber Lin: Say ahead!
54 00:06:43.480 ⇒ 00:06:45.150 Uttam Kumaran: Sorry I was late.
55 00:06:46.070 ⇒ 00:06:46.770 Amber Lin: Hi.
56 00:06:46.770 ⇒ 00:06:47.390 Hannah Wang: Oh!
57 00:06:47.780 ⇒ 00:06:59.240 Amber Lin: Great. We just went through whatever carried over to the current cycle. And be great if we can hear from you. What the priorities are for this sprint.
58 00:07:00.940 ⇒ 00:07:05.720 Uttam Kumaran: Yeah, so can I just get a view of like what tickets are currently in progress. Still.
59 00:07:06.320 ⇒ 00:07:29.249 Amber Lin: Yeah, so these ones, diagrams will be exported. They’ll be done. Needs review. Bottom 3 is Hannah. Internal marketing team will review top 2. Will is for you. So somewhat of the case studies. And then what’s blocked the website stuff? A lot of it is blocked. Because we still need to make designs.
60 00:07:29.400 ⇒ 00:07:38.440 Amber Lin: We haven’t got to them progress yet. So I don’t know. Most of it is website. And judging by it, it’s case studies and websites.
61 00:07:40.420 ⇒ 00:07:42.399 Uttam Kumaran: Yeah, I guess that seems like.
62 00:07:42.830 ⇒ 00:07:48.449 Uttam Kumaran: basically the the priority. I don’t know if there’s anything else like, do we have capacity to take on more stuff.
63 00:07:51.115 ⇒ 00:08:04.909 Hannah Wang: I don’t know, because well, I don’t think so, because there’s a lot of like every cycle. There’s just a lot of ad hoc stuff that come up. So that’s why the website stuff we couldn’t get done like we don’t. We usually don’t get a lot of the website stuff done because there’s.
64 00:08:04.910 ⇒ 00:08:05.720 Amber Lin: Hmm.
65 00:08:05.720 ⇒ 00:08:09.450 Hannah Wang: Ad hoc stuff that usually happens. So
66 00:08:09.970 ⇒ 00:08:21.129 Hannah Wang: I and and I feel like every cycle is different, like, how much ad hoc stuff comes in. I think that’s just based on, like the needs from sales or other like partnerships and stuff like that. So
67 00:08:21.400 ⇒ 00:08:40.419 Hannah Wang: I feel like it’s fine to leave the current sprint as it is in terms of having website and case study stuff there, because that can just be like filler stuff that we work on while we wait and like, while we wait for stuff for like promotions and partnerships and ad hoc stuff to be reviewed.
68 00:08:40.960 ⇒ 00:08:57.429 Amber Lin: Yeah, that sounds valid. Right now, I see here there’s with the promo with vicinity superstition. And Harry, is there anything else that’s not recorded here. Any other promos and partnerships that we need to add in.
69 00:09:00.740 ⇒ 00:09:02.900 Uttam Kumaran: Wait! Where are you? Seeing that.
70 00:09:03.940 ⇒ 00:09:04.710 Amber Lin: Down here.
71 00:09:06.018 ⇒ 00:09:11.430 Uttam Kumaran: So those I think we can move off because I don’t think those are gonna be the.
72 00:09:11.950 ⇒ 00:09:12.410 Amber Lin: Okay.
73 00:09:13.490 ⇒ 00:09:16.410 Uttam Kumaran: Yeah, I feel like we should just focus on
74 00:09:16.810 ⇒ 00:09:19.359 Uttam Kumaran: basically getting the website done ideally.
75 00:09:19.710 ⇒ 00:09:24.329 Amber Lin: Okay. So I’m gonna move these to the next cycle.
76 00:09:26.190 ⇒ 00:09:29.360 Amber Lin: So okay.
77 00:09:30.130 ⇒ 00:09:47.660 Amber Lin: then, if that’s the case, promo stuff might continue to come up. Let’s go to the website project and tell me what we need to move in. We separated out blog posts. So it doesn’t mess up this project board.
78 00:09:48.200 ⇒ 00:09:51.540 Amber Lin: Currently.
79 00:09:52.100 ⇒ 00:10:04.389 Amber Lin: these are the ones in the current cycle. And I wanted to see from you guys any of the bottom ones here. That’s very, very important that we should move in
80 00:10:04.540 ⇒ 00:10:07.420 Amber Lin: something that’s top priority.
81 00:10:08.860 ⇒ 00:10:14.129 Hannah Wang: It would just be the homepage. I think we wanna focus on that first.st Yeah, that one.
82 00:10:14.130 ⇒ 00:10:15.990 Uttam Kumaran: Yeah. Anything? Homepage related?
83 00:10:16.370 ⇒ 00:10:28.510 Amber Lin: Okay, okay, about us. So not the about us. Page heading, sub, heading, combos, video marketing on homepage.
84 00:10:28.730 ⇒ 00:10:31.919 Amber Lin: Is that a duplicate? Or is that already there.
85 00:10:35.510 ⇒ 00:10:36.780 Hannah Wang: Can you click on it?
86 00:10:37.050 ⇒ 00:10:38.490 Hannah Wang: That’s the description.
87 00:10:39.110 ⇒ 00:10:39.610 Amber Lin: So long.
88 00:10:39.610 ⇒ 00:10:39.930 Hannah Wang: Oh!
89 00:10:39.930 ⇒ 00:10:40.630 Amber Lin: Go.
90 00:10:41.308 ⇒ 00:10:44.520 Hannah Wang: I think you can just close it.
91 00:10:44.710 ⇒ 00:10:51.229 Hannah Wang: cause I think we already have a ticket, unless, Ray, it’s assigned to Ray. Are you like? Did you?
92 00:10:51.620 ⇒ 00:10:54.450 Hannah Wang: Or I guess, Ryan, you assigned it to Ray. But.
93 00:10:54.450 ⇒ 00:10:55.210 Ryan Brosas: Yeah.
94 00:10:56.670 ⇒ 00:11:00.380 Hannah Wang: Do you think we can close it? Because I think we have another ticket for.
95 00:11:00.380 ⇒ 00:11:06.060 Ryan Brosas: Oh, yeah, yeah, I think this is a duplicate already moved this to a content.
96 00:11:06.690 ⇒ 00:11:11.850 Amber Lin: Okay, okay, navigation bar.
97 00:11:11.850 ⇒ 00:11:17.409 Hannah Wang: Can you move that into the cycle, too? Because that that’s basically on the homepage.
98 00:11:17.970 ⇒ 00:11:32.060 Amber Lin: Okay, yeah. I I agree, case studies, glossary terms about us, pricing. Okay, anything of this does this need to be moved.
99 00:11:33.020 ⇒ 00:11:35.070 Hannah Wang: That’s for blogs.
100 00:11:35.780 ⇒ 00:11:36.224 Amber Lin: Oh!
101 00:11:36.670 ⇒ 00:11:37.670 Hannah Wang: I think it’s okay.
102 00:11:37.670 ⇒ 00:11:39.289 Amber Lin: Scoot that over.
103 00:11:42.940 ⇒ 00:11:45.490 Amber Lin: Oh, wait, project.
104 00:11:48.830 ⇒ 00:11:49.550 Amber Lin: Okay.
105 00:11:51.320 ⇒ 00:11:58.479 Amber Lin: Alright, that sounds good. So we have. All of these are in cycle.
106 00:11:58.700 ⇒ 00:12:02.560 Amber Lin: Are any of these not that important.
107 00:12:05.750 ⇒ 00:12:08.550 Hannah Wang: Maybe the demo site.
108 00:12:09.150 ⇒ 00:12:15.076 Hannah Wang: Oh, but I don’t wait. Can you click on the demo site implementation? What?
109 00:12:20.720 ⇒ 00:12:28.259 Hannah Wang: I don’t know. If this is, are we sending these to clients or leads? Still, Tom, the Depth Demo site.
110 00:12:29.280 ⇒ 00:12:33.050 Uttam Kumaran: Well, it’s not. It’s not ready yet, so I haven’t been able to send anything out.
111 00:12:34.100 ⇒ 00:12:38.339 Hannah Wang: I see. What would it take for it to be ready.
112 00:12:39.940 ⇒ 00:12:47.560 Uttam Kumaran: I mean, there’s no nothing blocking on my side. I thought all the designs are done, and we have all the demos basically ready to go. So.
113 00:12:48.860 ⇒ 00:12:52.280 Hannah Wang: Well, I think the analysis adding the analysis deck.
114 00:12:53.620 ⇒ 00:12:55.069 Hannah Wang: I think it’d be helpful if we could.
115 00:12:55.070 ⇒ 00:13:01.399 Uttam Kumaran: It’s a yeah. It’s just a Google sheet deck. So it’s just a URL that Arushi has to embed.
116 00:13:02.960 ⇒ 00:13:09.539 Hannah Wang: Into the like. If you look at the preview thing right now.
117 00:13:10.067 ⇒ 00:13:17.029 Hannah Wang: Like, do you want that same structure? Or do you just want to embed like the deck, and then have, like a short copy below it.
118 00:13:17.420 ⇒ 00:13:24.270 Uttam Kumaran: No, we can use the same structure. It’s just whatever goes into the iframe is the deck.
119 00:13:25.660 ⇒ 00:13:32.689 Hannah Wang: Okay. And do you want us to use like AI to basically comb through the deck and give us the copy.
120 00:13:34.162 ⇒ 00:13:35.219 Uttam Kumaran: Yeah, that’s fine.
121 00:13:36.220 ⇒ 00:13:45.019 Uttam Kumaran: I guess I’m just overall like where I thought this, I thought the demo site was like, basically done like, what can we just like? Ship it, or like, I’m like, what are we waiting on.
122 00:13:45.867 ⇒ 00:13:48.930 Hannah Wang: Just this page, I think isn’t done.
123 00:13:49.900 ⇒ 00:13:50.530 Amber Lin: But is it?
124 00:13:50.530 ⇒ 00:13:53.680 Uttam Kumaran: Is the is the entire demo site up like live right now.
125 00:13:55.845 ⇒ 00:13:59.599 Hannah Wang: I need to find the URL.
126 00:14:00.457 ⇒ 00:14:01.620 Hannah Wang: Let me see.
127 00:14:08.020 ⇒ 00:14:10.560 Hannah Wang: I would need to dig through. But I can let you know.
128 00:14:11.630 ⇒ 00:14:16.400 Hannah Wang: Okay, if it’s in staging, I can push it to prod, and then we can ship it.
129 00:14:18.420 ⇒ 00:14:27.029 Uttam Kumaran: Yeah, that’s probably another thing, too, is like we have. If we have just stuff sitting there was, just get it out like, I, I just wanna be able to get some of the stuff done.
130 00:14:27.520 ⇒ 00:14:38.139 Uttam Kumaran: So whatever’s sitting there, we can just push. But I know there’s also updates to the homepage that are like halfway done. So I’m not sure how you can. You can push one piece and not another. I don’t know.
131 00:14:40.480 ⇒ 00:14:44.219 Amber Lin: Who is this assigned to who’s owning this.
132 00:14:46.896 ⇒ 00:14:50.600 Hannah Wang: You can maybe add.
133 00:14:51.240 ⇒ 00:15:05.260 Amber Lin: Okay, let’s get this across alright. So that one do we need that.
134 00:15:05.260 ⇒ 00:15:06.630 Hannah Wang: It’s blog posts.
135 00:15:07.410 ⇒ 00:15:10.530 Amber Lin: No project.
136 00:15:13.920 ⇒ 00:15:15.010 Amber Lin: Alright.
137 00:15:15.690 ⇒ 00:15:21.430 Amber Lin: Okay. So everything in this cycle is actually everything we said is actually
138 00:15:21.570 ⇒ 00:15:33.839 Amber Lin: in progress or needs revision. So we can just push them over the finish line. Going back to this cycle, I’m going to remove this stuff related to blog post.
139 00:15:35.910 ⇒ 00:15:38.940 Amber Lin: Here, yeah.
140 00:15:42.410 ⇒ 00:15:50.010 Amber Lin: 5 o’clock contextual case studies diagrams.
141 00:15:51.738 ⇒ 00:15:55.129 Amber Lin: General Linkedin, general website.
142 00:15:55.340 ⇒ 00:15:56.460 Amber Lin: Okay?
143 00:15:56.880 ⇒ 00:16:05.675 Amber Lin: Alright, I think this looks pretty good. Let’s take a just a quick look at each of these projects to see if there’s anything we should take out.
144 00:16:06.390 ⇒ 00:16:13.199 Amber Lin: these are the case study stuff. Is there any other case study items that we want to put into the cycle?
145 00:16:16.040 ⇒ 00:16:17.669 Hannah Wang: Do we? Wanna do matter more?
146 00:16:18.050 ⇒ 00:16:21.520 Hannah Wang: Oh, you didn’t get the testimonial back, though, right? Or the feedback.
147 00:16:21.520 ⇒ 00:16:24.639 Amber Lin: They haven’t. They haven’t got back to me.
148 00:16:26.060 ⇒ 00:16:27.020 Hannah Wang: Okay,
149 00:16:31.400 ⇒ 00:16:40.509 Hannah Wang: is there any other client that we can ask? But test a feedback for like, even if it’s an ongoing client, if it is just like a past project.
150 00:16:41.521 ⇒ 00:16:58.799 Amber Lin: I well, currently, we’re gonna ask urban stem. So one of the stakeholders for for feedback, he’s not that senior, but he’s directly impacted by our work. So we’re gonna ask that. And maybe this Thursday, we might have something for urban stem.
151 00:16:58.800 ⇒ 00:17:01.500 Uttam Kumaran: But what is like? What do we need more testimonials for.
152 00:17:02.890 ⇒ 00:17:04.290 Hannah Wang: Oh, I meant, like feedback.
153 00:17:04.510 ⇒ 00:17:09.549 Hannah Wang: Like to just have more case studies unless there’s other case studies in the backlog. You want us to do.
154 00:17:09.550 ⇒ 00:17:16.560 Uttam Kumaran: Yeah. But this is why I mentioned last week. If you call anyone on the AI team, there’s like at least 4 or 5 other case studies.
155 00:17:16.569 ⇒ 00:17:18.369 Hannah Wang: Oh, right? Yeah.
156 00:17:18.369 ⇒ 00:17:19.049 Uttam Kumaran: So I don’t.
157 00:17:19.050 ⇒ 00:17:20.020 Hannah Wang: Oh! So!
158 00:17:20.020 ⇒ 00:17:22.789 Uttam Kumaran: Warm from from clients.
159 00:17:23.579 ⇒ 00:17:25.429 Hannah Wang: Could you pull up
160 00:17:25.869 ⇒ 00:17:32.847 Hannah Wang: for marketing and content cause I think Ryan made a ticket for that. I just forgot, because I didn’t see it.
161 00:17:33.180 ⇒ 00:17:33.520 Amber Lin: Conclusive.
162 00:17:33.520 ⇒ 00:17:34.210 Hannah Wang: Board.
163 00:17:34.820 ⇒ 00:17:41.140 Amber Lin: Well, I I can’t figure that immediately. I’m just gonna go to the marketing team.
164 00:17:41.140 ⇒ 00:17:46.539 Hannah Wang: If you go to views, I think Utam already made a view for both content and marketing.
165 00:17:46.850 ⇒ 00:17:49.530 Hannah Wang: So scroll all the way up, or.
166 00:17:49.770 ⇒ 00:17:51.300 Amber Lin: In here, no.
167 00:17:51.300 ⇒ 00:17:54.879 Hannah Wang: Can you go all the way up? Yeah, right there and then, the last one.
168 00:17:58.190 ⇒ 00:18:02.170 Hannah Wang: This might be kind of hard to look through, because it’s probably a lot more tickets. But
169 00:18:06.630 ⇒ 00:18:11.090 Hannah Wang: Brian, do you know what that ticket was? And if you made progress on it?
170 00:18:11.090 ⇒ 00:18:14.920 Hannah Wang: Yeah. So we just have to groom through both content and marketing tickets right.
171 00:18:14.920 ⇒ 00:18:15.280 Amber Lin: No.
172 00:18:15.280 ⇒ 00:18:17.849 Ryan Brosas: I feel like cause they’re in. They’re related.
173 00:18:18.930 ⇒ 00:18:21.589 Amber Lin: Okay, so under case studies.
174 00:18:30.900 ⇒ 00:18:34.339 Hannah Wang: But I don’t think it’s tagged because we didn’t go through.
175 00:18:34.340 ⇒ 00:18:34.855 Amber Lin: Oh,
176 00:18:35.370 ⇒ 00:18:35.770 Hannah Wang: Content.
177 00:18:35.770 ⇒ 00:18:36.400 Amber Lin: Okay.
178 00:18:36.400 ⇒ 00:18:39.750 Hannah Wang: Like we didn’t tag any of the content stuff.
179 00:18:44.680 ⇒ 00:18:47.419 Hannah Wang: Ryan, go ahead. Sorry I cut you off.
180 00:18:48.822 ⇒ 00:18:53.707 Ryan Brosas: Yeah, I think I haven’t really requested any
181 00:18:55.250 ⇒ 00:19:06.569 Ryan Brosas: what what they call some some testimonial. I just need. I think, I requested back then, is more of like information about the whole project
182 00:19:07.775 ⇒ 00:19:14.420 Ryan Brosas: about like rewriting the whole case. Study page. That’s pretty much what I remembered.
183 00:19:16.350 ⇒ 00:19:21.079 Hannah Wang: Okay, I I can do it. Then I’ll ask them for a loom or.
184 00:19:21.730 ⇒ 00:19:22.150 Ryan Brosas: Yeah, yeah, yeah.
185 00:19:22.150 ⇒ 00:19:23.179 Hannah Wang: Videos, thing.
186 00:19:23.180 ⇒ 00:19:23.710 Uttam Kumaran: Yeah, like.
187 00:19:23.710 ⇒ 00:19:24.330 Hannah Wang: So.
188 00:19:24.330 ⇒ 00:19:30.910 Uttam Kumaran: Back at that message I send, but I know, like we you could get one from. You know, one from anyone on the AI team.
189 00:19:31.050 ⇒ 00:19:36.530 Uttam Kumaran: they’ll at least have 2 or 3 for you, so I don’t think we need to go back because we have enough stuff from clients. Now.
190 00:19:37.000 ⇒ 00:19:37.960 Hannah Wang: Okay.
191 00:19:37.960 ⇒ 00:19:38.590 Uttam Kumaran: Like.
192 00:19:39.500 ⇒ 00:19:40.749 Hannah Wang: Amber. Can you make me a ticket.
193 00:19:40.750 ⇒ 00:19:43.780 Uttam Kumaran: Much longer to get.
194 00:19:45.475 ⇒ 00:19:49.839 Amber Lin: I’m just gonna make move this to case studies
195 00:19:51.700 ⇒ 00:20:01.360 Amber Lin: so that we can track it there. And then said, Under case studies, you wanted a ticket for.
196 00:20:01.360 ⇒ 00:20:05.390 Hannah Wang: For me to ask the AI team for more
197 00:20:06.532 ⇒ 00:20:09.989 Hannah Wang: for for like a for case studies. Yeah.
198 00:20:10.480 ⇒ 00:20:11.280 Amber Lin: Okay?
199 00:20:15.430 ⇒ 00:20:17.229 Amber Lin: Oh, we have 0 points.
200 00:20:19.192 ⇒ 00:20:21.869 Amber Lin: Okay. Current cycle.
201 00:20:23.900 ⇒ 00:20:25.030 Amber Lin: Alright.
202 00:20:25.680 ⇒ 00:20:33.310 Hannah Wang: So do you still want us to do the amplitude and mix panel ones? Are they client facing? Or was that for clients or internal.
203 00:20:33.310 ⇒ 00:20:34.220 Amber Lin: Oh!
204 00:20:36.120 ⇒ 00:20:42.740 Uttam Kumaran: I mean, yeah, it would be great to get those. But again, like, you’ll have to go to the team like I think Robert has them. This is where, like, I’m.
205 00:20:42.740 ⇒ 00:20:43.420 Hannah Wang: Okay.
206 00:20:43.420 ⇒ 00:20:52.949 Uttam Kumaran: You just have to go talk to Robert, or whoever on the data team, because both I wanted to get something out around both mixed channel and amplitude like a case study of work. We’ve done.
207 00:20:52.950 ⇒ 00:20:53.360 Hannah Wang: Okay.
208 00:20:53.360 ⇒ 00:20:54.350 Uttam Kumaran: Robert
209 00:20:54.540 ⇒ 00:21:00.099 Uttam Kumaran: has a ton of those so he can probably relay, and he probably has a lot of that already written. Honestly.
210 00:21:00.700 ⇒ 00:21:04.640 Hannah Wang: Okay, yeah. So you can. Yeah, put a comment.
211 00:21:10.460 ⇒ 00:21:11.290 Amber Lin: Okay.
212 00:21:11.884 ⇒ 00:21:19.340 Amber Lin: contents. Priority is the same as the marketing team, right? So mainly website. And some of case studies.
213 00:21:21.010 ⇒ 00:21:23.890 Hannah Wang: Oh, well, content also has, like Linkedin.
214 00:21:24.190 ⇒ 00:21:28.469 Hannah Wang: a lot of like Otam and Robert Linkedin, stuff.
215 00:21:28.750 ⇒ 00:21:29.710 Amber Lin: Makes sense
216 00:21:31.990 ⇒ 00:21:34.209 Hannah Wang: And also, like the campaign work.
217 00:21:36.230 ⇒ 00:21:36.900 Amber Lin: Hmm.
218 00:21:36.900 ⇒ 00:21:41.170 Hannah Wang: Yeah, we’re not tracking any of that. We just made the projects for it. But.
219 00:21:41.480 ⇒ 00:21:42.070 Amber Lin: Okay.
220 00:21:42.070 ⇒ 00:21:43.430 Hannah Wang: Yeah, I don’t know. Like we.
221 00:21:43.430 ⇒ 00:21:45.149 Amber Lin: Is that gonna be under sales?
222 00:21:47.005 ⇒ 00:21:50.569 Hannah Wang: Some. Well, we made the projects under sales.
223 00:21:50.570 ⇒ 00:21:53.199 Uttam Kumaran: I think so. It’s all market. It’s all marketing campaigns.
224 00:21:53.740 ⇒ 00:21:54.510 Hannah Wang: Oh, okay.
225 00:21:54.980 ⇒ 00:21:55.930 Amber Lin: Okay.
226 00:21:55.930 ⇒ 00:21:57.819 Hannah Wang: We should just move it back to marketing.
227 00:21:58.530 ⇒ 00:22:06.750 Amber Lin: Well, marketing campaigns as in it’s, it’s not designed right? So it’s not a hubspot. Hey? Reach and stuff.
228 00:22:09.223 ⇒ 00:22:10.430 Hannah Wang: It is.
229 00:22:10.430 ⇒ 00:22:13.989 Uttam Kumaran: Well, there’s like, typically like marketing activities as part of it.
230 00:22:17.110 ⇒ 00:22:18.839 Uttam Kumaran: Oh, yeah, I don’t. I don’t know.
231 00:22:19.820 ⇒ 00:22:23.503 Amber Lin: Okay. So as long as I, we know that they’re not tracked
232 00:22:23.950 ⇒ 00:22:30.419 Amber Lin: So for grooming, we’re gonna need to look at, because I we don’t have time to look through that now.
233 00:22:30.540 ⇒ 00:22:37.970 Amber Lin: Tomorrow, when we groom, we’ll groom the content once, and then the campaigns as well.
234 00:22:38.670 ⇒ 00:22:43.459 Hannah Wang: Well, the campaigns like, we yeah, we didn’t. We don’t have any tickets in them yet, cause
235 00:22:43.580 ⇒ 00:22:57.240 Hannah Wang: I just need to sit down, or one of someone or a group of us need to like, sit down and like add tickets, because each campaign is different, like some of them don’t require any design. Some of them is just like email blast. Some of them is Linkedin.
236 00:22:58.070 ⇒ 00:22:58.760 Amber Lin: Okay.
237 00:22:59.380 ⇒ 00:23:07.529 Amber Lin: yeah, sounds good. We’ll we’ll put them in sales and our add the marketing team to it. So whatever is related to maybe like design. We’ll
238 00:23:07.940 ⇒ 00:23:09.380 Amber Lin: we’ll add that.
239 00:23:10.300 ⇒ 00:23:11.060 Hannah Wang: Okay.
240 00:23:11.370 ⇒ 00:23:14.009 Amber Lin: But we’ll need to. We’ll need to groom it.
241 00:23:14.760 ⇒ 00:23:18.190 Amber Lin: Okay, okay.
242 00:23:18.190 ⇒ 00:23:23.780 Hannah Wang: I think this cycle is fine as it is, I think there’s just gonna be a lot of other stuff that comes in.
243 00:23:24.220 ⇒ 00:23:30.439 Amber Lin: Okay, and I think the main priority now is to.
244 00:23:30.790 ⇒ 00:23:35.930 Amber Lin: since we’re gonna groom tomorrow you’ll see that there’s a lot of stuff that’s
245 00:23:36.260 ⇒ 00:23:47.570 Amber Lin: ready to go. So they’re almost done and like ready to export good to go
246 00:23:47.700 ⇒ 00:23:56.690 Amber Lin: also. Right? I’m I might edit the status names just so that when we look at this, few things can get grouped together. Is that okay with you?
247 00:23:57.030 ⇒ 00:23:58.300 Ryan Brosas: Yeah, that’s fine.
248 00:23:58.800 ⇒ 00:24:09.200 Amber Lin: Okay. So I think the priority of today and tomorrow, before we do the grooming is to focus on getting
249 00:24:09.680 ⇒ 00:24:25.280 Amber Lin: these across the line. So anything in ready to export, good to go needs review. Some things in the block or or here, and then the final review, just to push those over the finish line.
250 00:24:25.920 ⇒ 00:24:27.690 Amber Lin: or it needs revision.
251 00:24:28.230 ⇒ 00:24:43.729 Amber Lin: Just to get that across will be that’s that’s already quite a bit of work to do. So let’s focus on that. Tomorrow, after we groom we’ll have a clear idea of what’s still in
252 00:24:45.850 ⇒ 00:24:53.559 Amber Lin: campaigns and content. So we’ll be more clear about that, but I think both teams have stuff to push over the finish line.
253 00:25:02.790 ⇒ 00:25:03.780 Amber Lin: Okay.
254 00:25:06.471 ⇒ 00:25:08.020 Hannah Wang: Well, I’m sorry. Could you go back?
255 00:25:08.020 ⇒ 00:25:10.079 Hannah Wang: Yeah. Well, go ahead.
256 00:25:11.120 ⇒ 00:25:15.040 Amber Lin: No, I don’t have. I don’t have much. I was like, that’s all I can think for.
257 00:25:15.460 ⇒ 00:25:18.450 Hannah Wang: So I just can you scroll up to blocked?
258 00:25:21.410 ⇒ 00:25:27.450 Hannah Wang: Yeah, all the implementation like implementation dash. Those are all case studies. So
259 00:25:27.750 ⇒ 00:25:33.040 Hannah Wang: I feel like we can just move that to somewhere else
260 00:25:33.180 ⇒ 00:25:38.490 Hannah Wang: like another cycle. Cause I think the cycle we’re focusing on the homepage stuff.
261 00:25:39.010 ⇒ 00:25:39.780 Hannah Wang: I think.
262 00:25:39.780 ⇒ 00:25:40.580 Amber Lin: And the.
263 00:25:40.580 ⇒ 00:25:41.680 Hannah Wang: Demo, site, so.
264 00:25:41.680 ⇒ 00:25:48.360 Amber Lin: I see. How far are these 3 from Donnie? They’re really close. We might as well just close them.
265 00:25:48.480 ⇒ 00:25:59.069 Hannah Wang: Oh, one of them is done. 2 of them needs copy.
266 00:25:59.250 ⇒ 00:26:00.640 Amber Lin: Which one is done.
267 00:26:02.680 ⇒ 00:26:06.989 Hannah Wang: One of them is almost done. Oh, I need to look at it again. I don’t remember like.
268 00:26:06.990 ⇒ 00:26:07.500 Amber Lin: Okay.
269 00:26:07.748 ⇒ 00:26:10.729 Hannah Wang: The state of each of these I need to go back, but
270 00:26:10.970 ⇒ 00:26:20.079 Hannah Wang: 2 of them need different copy, which I can do and then I need it.
271 00:26:20.310 ⇒ 00:26:29.490 Hannah Wang: Yeah. But then this requires me to like change web flow stuff. So it’s almost done so. Me, I guess we could keep it here. It’s just needs copy.
272 00:26:30.240 ⇒ 00:26:41.560 Amber Lin: Okay, yeah, I think, especially for the one that’s very, very close. We can push that close that out. And then the other ones probably will be medium priority.
273 00:26:42.530 ⇒ 00:26:43.180 Hannah Wang: Okay.
274 00:26:43.430 ⇒ 00:26:52.819 Amber Lin: Yeah, okay, looking at this cycle looking. Thank you. Udem, for making this view. It’s very helpful. I think, looking at this, it tells us what
275 00:26:53.100 ⇒ 00:26:59.800 Amber Lin: that we have a lot of stuff that we can push across, and then it tells us what we still need to do in grooming.
276 00:27:02.680 ⇒ 00:27:11.350 Amber Lin: Okay, does everybody feel comfortable, at least for the 1st 2 days of having stuff to do.
277 00:27:13.750 ⇒ 00:27:15.849 Hannah Wang: Yeah, I think it makes sense.
278 00:27:15.850 ⇒ 00:27:17.190 Amber Lin: Okay. Yeah.
279 00:27:17.361 ⇒ 00:27:18.219 Hannah Wang: Can we take a quick.
280 00:27:18.220 ⇒ 00:27:21.029 Amber Lin: Oh, sorry go ahead! Go ahead!
281 00:27:21.030 ⇒ 00:27:32.829 Hannah Wang: Could we take a quick look at the previous cycle and see how many tickets we completed? I feel like we didn’t really track everything that diligently so it might be different. But.
282 00:27:32.830 ⇒ 00:27:38.950 Amber Lin: So cycle we completed.
283 00:27:39.410 ⇒ 00:27:46.990 Amber Lin: I think we scoped 60, 25 was completed. A lot of them is just.
284 00:27:46.990 ⇒ 00:27:47.560 Hannah Wang: We’re starting.
285 00:27:47.560 ⇒ 00:27:56.400 Amber Lin: Final push. So I would say we probably completed like 30 to 35 points.
286 00:27:56.760 ⇒ 00:28:02.470 Amber Lin: So for marketing let’s.
287 00:28:02.470 ⇒ 00:28:04.580 Uttam Kumaran: But we also didn’t point everything.
288 00:28:05.720 ⇒ 00:28:08.960 Amber Lin: So you have to look at tickets like tickets completed.
289 00:28:16.490 ⇒ 00:28:18.750 Amber Lin: Okay, 26 issues.
290 00:28:19.920 ⇒ 00:28:21.000 Amber Lin: All right.
291 00:28:22.663 ⇒ 00:28:26.570 Amber Lin: And then current cycle.
292 00:28:26.960 ⇒ 00:28:34.030 Amber Lin: Okay, 32 32 cause a lot of these carried over, and this.
293 00:28:34.910 ⇒ 00:28:44.499 Amber Lin: These would be just closed. So it’s it’s pro approximately the same. So that’s that’s 5 of them.
294 00:28:45.210 ⇒ 00:28:51.180 Amber Lin: So it actually is closer to 30, 27, which is about the same.
295 00:28:51.840 ⇒ 00:28:52.380 Hannah Wang: Okay.
296 00:28:52.380 ⇒ 00:28:53.740 Amber Lin: Okay, with that.
297 00:28:54.450 ⇒ 00:28:55.170 Hannah Wang: Yeah.
298 00:28:55.630 ⇒ 00:28:56.115 Amber Lin: Okay.
299 00:28:59.923 ⇒ 00:29:09.340 Amber Lin: let me take a quick look at oh, why, we have scroll down.
300 00:29:15.320 ⇒ 00:29:19.079 Amber Lin: Are we doing one week? I’m gonna change this to 2 week cycles.
301 00:29:20.730 ⇒ 00:29:22.140 Amber Lin: So that’s okay.
302 00:29:25.613 ⇒ 00:29:28.380 Amber Lin: Starting today.
303 00:29:37.550 ⇒ 00:29:45.570 Amber Lin: Oh, wow, current cycle. Okay, we’ll add some stuff to the current cycle.
304 00:29:45.810 ⇒ 00:29:48.400 Amber Lin: I don’t think we’ll get to see.
305 00:29:49.566 ⇒ 00:29:55.325 Hannah Wang: Was in the previous one from content. Because it’s a new team yeah
306 00:29:55.970 ⇒ 00:29:56.310 Amber Lin: Okay.
307 00:29:57.800 ⇒ 00:29:59.419 Amber Lin: Well, thanks. Everybody.
308 00:29:59.420 ⇒ 00:29:59.940 Hannah Wang: Fine.
309 00:30:00.840 ⇒ 00:30:11.219 Amber Lin: I need to hop, feel free to keep discussing well what we have some stuff to do in grooming. I think that will make our. It’ll make the vision more clear.
310 00:30:12.300 ⇒ 00:30:14.240 Hannah Wang: Okay. Thank you. Amber.
311 00:30:14.240 ⇒ 00:30:14.940 Uttam Kumaran: Thank you.
312 00:30:16.470 ⇒ 00:30:19.870 Amber Lin: Stand up is still. Wednesday.
313 00:30:20.900 ⇒ 00:30:22.740 Hannah Wang: It’s Mondays and Wednesdays.
314 00:30:23.130 ⇒ 00:30:23.545 Amber Lin: Okay.
315 00:30:24.450 ⇒ 00:30:25.300 Hannah Wang: Sounds good.
316 00:30:25.300 ⇒ 00:30:30.330 Hannah Wang: But yeah, we have standard today. I I mean, yeah, sure, yeah, yep.
317 00:30:31.230 ⇒ 00:30:32.720 Amber Lin: Okay? Bye.
318 00:30:32.720 ⇒ 00:30:33.980 Hannah Wang: Okay? Bye.
319 00:30:33.980 ⇒ 00:30:34.630 Uttam Kumaran: Bye.