Meeting Title: Marketing Retro Date: 2025-07-11 Meeting participants: Hannah Wang, Ryan Brosas, Raymund Verzosa
WEBVTT
1 00:00:51.110 ⇒ 00:00:52.100 Hannah Wang: Hello!
2 00:00:55.170 ⇒ 00:00:55.860 Ryan Brosas: Hey?
3 00:01:00.600 ⇒ 00:01:03.450 Ryan Brosas: Yeah, hey? Can you hear me?
4 00:01:04.010 ⇒ 00:01:04.720 Hannah Wang: Yeah.
5 00:01:08.634 ⇒ 00:01:16.849 Hannah Wang: I think we can just keep this short. Yeah, I know for
6 00:01:17.990 ⇒ 00:01:22.009 Hannah Wang: marketing and content. I think, yeah, we’ll
7 00:01:22.820 ⇒ 00:01:37.320 Hannah Wang: the because we haven’t had like consistent project management, I think, for our teams. It’s been kinda at least for marketing and design. I felt kinda hard to keep track of everything
8 00:01:38.290 ⇒ 00:01:47.540 Hannah Wang: and prioritize and have tickets that are ready to hand off and stuff. So that’s why I think bringing on
9 00:01:47.880 ⇒ 00:01:56.680 Hannah Wang: rico to help start pming. Our teams will be helpful, so, moving forward.
10 00:01:56.820 ⇒ 00:02:04.853 Hannah Wang: he’ll probably be looped into all of our planning and grooming sessions and also retro
11 00:02:06.260 ⇒ 00:02:11.469 Hannah Wang: so I think that’ll be helpful just to look at all the
12 00:02:11.690 ⇒ 00:02:14.929 Hannah Wang: metrics and see how many tickets we
13 00:02:15.845 ⇒ 00:02:20.300 Hannah Wang: accomplish, and so that we can do that for future cycles.
14 00:02:20.988 ⇒ 00:02:25.869 Hannah Wang: So we can. Just yeah, I don’t know.
15 00:02:27.410 ⇒ 00:02:32.340 Hannah Wang: I’m not a Pm, so I don’t really know how to do any of the retro, and but.
16 00:02:32.770 ⇒ 00:02:33.360 Raymund Verzosa: The.
17 00:02:33.360 ⇒ 00:02:34.289 Hannah Wang: Hi Ray
18 00:02:35.470 ⇒ 00:02:43.429 Hannah Wang: kind of started saying that because we don’t have a dedicated Pm. For our team for marketing and content
19 00:02:43.540 ⇒ 00:02:53.470 Hannah Wang: and design. I feel like. That’s why things are kind of all over the place sometimes, and a lot of things are ad hoc. So I think.
20 00:02:53.620 ⇒ 00:03:00.169 Hannah Wang: moving forward, we’ll have Rico to kind of help. Pm, our teams, so that we at least know
21 00:03:00.380 ⇒ 00:03:02.530 Hannah Wang: what’s kind of
22 00:03:03.523 ⇒ 00:03:13.689 Hannah Wang: supposed to be in the scope of our current cycles. And then he can also help kind of triage. Other ad hoc
23 00:03:13.850 ⇒ 00:03:27.440 Hannah Wang: requests that we get from other people like Utam or Robert when they say things like, Okay, we make this, or can we do this? Even myself, like when I tag you, Ryan. And can we like make this content? You’re pretty good at
24 00:03:27.700 ⇒ 00:03:33.429 Hannah Wang: putting things in your content. Linear board, but I think just having a process.
25 00:03:34.010 ⇒ 00:03:42.961 Hannah Wang: A Pm. Process will will help with that. So, moving forward. Rico will kind of join all of our planning sessions and our retros.
26 00:03:43.680 ⇒ 00:03:49.715 Hannah Wang: and he’ll kind of help prioritize tickets and stuff like that. So
27 00:03:50.670 ⇒ 00:03:55.130 Hannah Wang: I think we can just kinda say how we felt the previous cycle went.
28 00:03:55.610 ⇒ 00:03:58.620 Hannah Wang: The sprint cycle so I can kind of go first.st
29 00:04:00.003 ⇒ 00:04:04.160 Hannah Wang: I’m taking on more promotional and sales
30 00:04:04.500 ⇒ 00:04:08.089 Hannah Wang: stuff on top of design. So
31 00:04:08.630 ⇒ 00:04:12.194 Hannah Wang: I’m working a lot less on designing things.
32 00:04:13.190 ⇒ 00:04:20.729 Hannah Wang: which I miss designing not going to lie but I think for now we just kind of need help on partnerships and
33 00:04:20.880 ⇒ 00:04:24.370 Hannah Wang: sales. So I’m helping a lot on there. And
34 00:04:27.060 ⇒ 00:04:34.534 Hannah Wang: yeah, I guess a pain point was just not knowing how to prioritize certain tickets for design specifically,
35 00:04:35.180 ⇒ 00:04:41.619 Hannah Wang: so I think that’s why grooming and planning will be very helpful. So Ann can kind of take
36 00:04:41.920 ⇒ 00:04:51.910 Hannah Wang: tickets instead of me trying to hand tickets off to her because I don’t really know which ones to prioritize, and a lot of the tickets are not really groomed out that well.
37 00:04:54.200 ⇒ 00:05:00.859 Hannah Wang: so I’m hopeful that it’ll be a bit more structured. Moving forward, it just felt kind of messy and
38 00:05:01.294 ⇒ 00:05:13.460 Hannah Wang: kind of all over the place these past few cycles, I think, before Utam was trying to pm our team, but he doesn’t have the bandwidth for that. So I think that’s we kind of feel the effects of that
39 00:05:13.700 ⇒ 00:05:21.619 Hannah Wang: just kind of the messy all over the place. Chaotic nature of of our cycle.
40 00:05:22.910 ⇒ 00:05:24.980 Hannah Wang: so yeah, that that’s my take.
41 00:05:25.870 ⇒ 00:05:28.510 Hannah Wang: Feel free to go next. Anyone.
42 00:05:28.940 ⇒ 00:05:39.970 Ryan Brosas: Yeah, on my side, on the content side. So basically, the whole sprint is really good, because I’ve been doing only like asking some topics.
43 00:05:40.390 ⇒ 00:06:01.158 Ryan Brosas: and yeah, just getting their takeaways. Yeah, I think that’s pretty much easier than than than before that we are, you know we are. I’m still like waiting for Tom’s you know. Takeaways or topics that he wanted to
44 00:06:01.900 ⇒ 00:06:18.360 Ryan Brosas: to put content on. So that’s 1 improvement. But yeah, there’s like another process that we are going to take. Because, Robert said that it’s not something related to sales or something that is not
45 00:06:18.720 ⇒ 00:06:25.550 Ryan Brosas: compelling. The topics are not compelling to the target lead or the there’s the
46 00:06:25.550 ⇒ 00:06:39.159 Ryan Brosas: Icp, so yeah, so most of my time I’ve been like investing like figuring out how I can combine those like putting like a content bucket.
47 00:06:39.220 ⇒ 00:07:02.460 Ryan Brosas: So yeah, I I figured out that I can, you know, get some structure of like a content. And yeah, I think that’s we I already like implemented it on like in another notion, but notion. What it’s called it notion template. But yeah, I will up trying to apply this on the next one.
48 00:07:02.570 ⇒ 00:07:16.460 Ryan Brosas: And yeah, the whole changes about not doing. The the blog is really, really work for me, because, that’s really my original pass here is more of like making content. But.
49 00:07:16.460 ⇒ 00:07:16.900 Hannah Wang: Yeah.
50 00:07:17.301 ⇒ 00:07:22.918 Ryan Brosas: Focusing on other task that is related to generating like leads, or you know,
51 00:07:25.500 ⇒ 00:07:29.890 Ryan Brosas: what do you call this leads, or more on other Gtm, stuff.
52 00:07:30.060 ⇒ 00:07:37.830 Ryan Brosas: Yeah, it’s pretty weird for me, because the the what they call this, the workload is really light for me.
53 00:07:38.469 ⇒ 00:07:45.219 Ryan Brosas: So instead of like, you know, I’m just spending the time I just
54 00:07:46.110 ⇒ 00:07:53.940 Ryan Brosas: like look for other things that I could help with like like learning like like, what do you call this?
55 00:07:55.278 ⇒ 00:08:03.199 Ryan Brosas: Consuming information for ttm, and like cold outreach strategy. So I will be like
56 00:08:03.550 ⇒ 00:08:15.500 Ryan Brosas: doing some or like drafting some strategy document, and I will pass that over to them, or or Robert over the weekend or next week.
57 00:08:15.650 ⇒ 00:08:19.641 Ryan Brosas: And yeah, it’s it’s a really weird
58 00:08:20.510 ⇒ 00:08:28.659 Ryan Brosas: like screen it. It lightened my workload. And yeah, I I think it’s it’s really good. Because I and I could possibly like
59 00:08:29.199 ⇒ 00:08:39.029 Ryan Brosas: Like collaborating more with with Ray for the video stuff. And I think that’s pretty good. Yeah. I think. Yeah, we
60 00:08:39.220 ⇒ 00:08:48.080 Ryan Brosas: yeah. The the the tickets. I think the tickets, the the what you call this, the separation of tickets
61 00:08:48.400 ⇒ 00:08:52.080 Ryan Brosas: of content and design. It’s really good also because I.
62 00:08:52.080 ⇒ 00:08:52.720 Hannah Wang: -
63 00:08:52.720 ⇒ 00:08:56.789 Ryan Brosas: Making me see what what or what is the
64 00:08:57.374 ⇒ 00:09:04.670 Ryan Brosas: what is the thing that I didn’t? What? Because sometimes I forgot things, for example did beat you. Stuff?
65 00:09:05.153 ⇒ 00:09:31.530 Ryan Brosas: I haven’t like. Put that out, and I’m the one who’s was handling the ticket, because I just go like hand over some stuff to Ray. So he doesn’t really need to, you know, manage the tickets. Because, yeah, I really know that a creative should stay do creative things. So I stick with that and just push on on. Push him on. The creative stuff.
66 00:09:32.100 ⇒ 00:09:35.890 Hannah Wang: Hmm, okay, cool. Yeah. I think
67 00:09:36.070 ⇒ 00:09:40.080 Hannah Wang: the go to market sales stuff is
68 00:09:40.590 ⇒ 00:09:45.819 Hannah Wang: is good. And we’re working. You know, we’re working with the interns to
69 00:09:46.200 ⇒ 00:09:55.720 Hannah Wang: help us build the dashboard to track everything for each campaign. And yeah.
70 00:09:55.910 ⇒ 00:10:00.800 Hannah Wang: I think that’ll be good. Just tracking everything. And
71 00:10:02.770 ⇒ 00:10:08.460 Hannah Wang: yeah, the go to market stuff. I’m like slowly ramping up to it, too. So
72 00:10:08.980 ⇒ 00:10:16.513 Hannah Wang: I don’t really know what I’m doing honestly. But we’ll figure it out. Then, I guess tracking stuff.
73 00:10:17.120 ⇒ 00:10:26.329 Hannah Wang: I agree. Separating content and design was helpful. But unfortunately, to track the campaign stuff. We kind of put that in
74 00:10:26.870 ⇒ 00:10:29.370 Hannah Wang: sales. But you can
75 00:10:29.540 ⇒ 00:10:36.159 Hannah Wang: attach different teams to a project in linear. So I think that’s how we’ll keep track of everything.
76 00:10:36.624 ⇒ 00:10:47.910 Hannah Wang: Because, you know, a lot of the campaigns require design content video, like all every single team in linear so for each ticket, under each project, you can kind of
77 00:10:48.550 ⇒ 00:10:50.430 Hannah Wang: attach different
78 00:10:51.680 ⇒ 00:11:12.550 Hannah Wang: teams to it like it doesn’t need to be all within the sales team so hopefully, that’ll make it a bit easier for you, Ryan, to manage everything on the content board, because I think it’ll still show up on your board. Even if it’s a project that was created in sales. So I can share my screen really quickly. For linear.
79 00:11:13.276 ⇒ 00:11:22.370 Hannah Wang: Yeah, amber. Rico and I have been kind of working on creating everything so we can track it. So these are all the campaigns that were listed
80 00:11:22.570 ⇒ 00:11:32.704 Hannah Wang: in the Google sheet, the marketing tracker and eventually we should be able to add tickets here.
81 00:11:35.520 ⇒ 00:11:40.740 Hannah Wang: let me just test it out real quick, actually, to show you guys. So let’s say, this is like a content ticket.
82 00:11:41.478 ⇒ 00:11:44.430 Hannah Wang: And then we can create a design ticket
83 00:11:46.370 ⇒ 00:11:50.940 Hannah Wang: and then you’ll be able to see here. I think we can.
84 00:12:08.690 ⇒ 00:12:10.840 Hannah Wang: Oh, Ryan, you’re not in here.
85 00:12:11.980 ⇒ 00:12:13.779 Hannah Wang: Let me add you real quick.
86 00:12:28.860 ⇒ 00:12:30.840 Hannah Wang: cool project.
87 00:12:33.230 ⇒ 00:12:38.119 Hannah Wang: Oh, I forgot which one I was updating with this 1. 0, yeah.
88 00:12:44.810 ⇒ 00:12:48.410 Hannah Wang: let me see if it shows up on your board.
89 00:12:55.440 ⇒ 00:12:58.740 Hannah Wang: that was not a good name. Let me rename it.
90 00:13:01.270 ⇒ 00:13:02.250 Hannah Wang: Things
91 00:13:09.180 ⇒ 00:13:10.859 Hannah Wang: let me see.
92 00:13:19.690 ⇒ 00:13:24.369 Hannah Wang: Okay, I think we’re gonna have to create like a new view.
93 00:13:24.670 ⇒ 00:13:30.800 Hannah Wang: So you can see, for this one like it spans both content and marketing tickets.
94 00:13:31.281 ⇒ 00:13:37.120 Hannah Wang: So maybe, Brian, if it’s helpful like I I know you don’t really like. There’s like a new kind of
95 00:13:37.580 ⇒ 00:13:46.890 Hannah Wang: way of looking at linear. And it’s kind of different than the workflow you’ve been having. But maybe I can talk in our planning meeting, or something we can
96 00:13:47.540 ⇒ 00:14:01.502 Hannah Wang: create like a new view for you and for me, too. Where there’s like a content and sales view so that you can see all the tickets. That we created both for content and for sales.
97 00:14:03.780 ⇒ 00:14:14.270 Hannah Wang: yeah, because because I think we’re gonna just try to keep tracking everything in sales.
98 00:14:15.680 ⇒ 00:14:19.420 Hannah Wang: Does that kind of make sense like what I just showed you.
99 00:14:19.860 ⇒ 00:14:24.139 Ryan Brosas: Yeah, yeah. So we have, like a better view of everything.
100 00:14:24.460 ⇒ 00:14:25.790 Hannah Wang: Yeah. So
101 00:14:26.910 ⇒ 00:14:34.280 Hannah Wang: that’s kind of, I think the hope moving forward. So I’m just gonna delete these for now.
102 00:14:40.380 ⇒ 00:14:48.950 Hannah Wang: Okay, cool. Let me, just oops.
103 00:14:50.720 ⇒ 00:14:54.900 Hannah Wang: Okay? Yeah. So I think things will be
104 00:14:55.070 ⇒ 00:15:04.203 Hannah Wang: as we kind of take on more things. We’re gonna be need a part of more teams within linear. So learning how to use linear will be helpful.
105 00:15:05.690 ⇒ 00:15:08.720 Hannah Wang: okay, ray. Do you want to go next.
106 00:15:09.360 ⇒ 00:15:17.869 Raymund Verzosa: Oh, yeah, everything’s been going pretty smooth so far. Just a bit packed with the
107 00:15:18.060 ⇒ 00:15:19.990 Raymund Verzosa: overlapping edits and stuff.
108 00:15:20.480 ⇒ 00:15:28.980 Raymund Verzosa: And yeah, I’ve been mostly deep in edits for the website video. I’ve been experimenting with the.
109 00:15:29.610 ⇒ 00:15:35.199 Raymund Verzosa: Heavier effects and styles for or yeah for that, for the website, video and and for the shorts.
110 00:15:36.170 ⇒ 00:15:40.930 Raymund Verzosa: And I’ve started working on Robert’s content and his wife’s.
111 00:15:40.930 ⇒ 00:15:41.670 Hannah Wang: To her.
112 00:15:41.930 ⇒ 00:15:42.960 Raymund Verzosa: Yeah, yeah.
113 00:15:43.480 ⇒ 00:15:47.719 Raymund Verzosa: Lots of revisions. But yeah, all good. All good progress.
114 00:15:48.170 ⇒ 00:15:59.360 Hannah Wang: Nice. Yeah, I love your video edits. They’re so good. I don’t know how you do it, but it’s definitely a level up from what I can do. So it’s awesome.
115 00:15:59.480 ⇒ 00:16:06.159 Hannah Wang: Yeah. And I also, I personally know Robert’s wife. She’s a good friend of mine, so it’s cool, seeing that.
116 00:16:06.160 ⇒ 00:16:06.870 Raymund Verzosa: Oh, yeah.
117 00:16:06.870 ⇒ 00:16:08.320 Hannah Wang: Yeah.
118 00:16:08.510 ⇒ 00:16:19.619 Hannah Wang: yeah, I actually I I don’t know if you knew this. But, Robert, I know Robert personally, too, like he’s he’s a friend. He used to live with my husband. They were roommates before we all got
119 00:16:19.620 ⇒ 00:16:20.470 Hannah Wang: married, so
120 00:16:20.470 ⇒ 00:16:30.630 Hannah Wang: we kind of all know each other from college and just life here when they used to live in La which is where I live currently. So.
121 00:16:30.980 ⇒ 00:16:33.019 Raymund Verzosa: Anyway, that’s that’s cool.
122 00:16:33.020 ⇒ 00:16:38.090 Raymund Verzosa: Yeah, just like weird connections connections. Get you places. So.
123 00:16:38.690 ⇒ 00:16:42.933 Hannah Wang: Cool. Okay, I think that’s good.
124 00:16:43.760 ⇒ 00:16:46.939 Hannah Wang: Excited to kind of kick off the next sprint with a Pm.
125 00:16:47.190 ⇒ 00:16:52.750 Hannah Wang: Or regal’s not technically a Pm. But I think he wants to try, so that’ll be helpful.
126 00:16:54.890 ⇒ 00:16:57.940 Hannah Wang: But yeah, that’s all. For a retro, I think.
127 00:16:58.640 ⇒ 00:17:04.420 Hannah Wang: if I don’t see you in any other meetings. Happy Friday, and talk to you next Monday.
128 00:17:04.680 ⇒ 00:17:05.740 Hannah Wang: Thanks.
129 00:17:06.130 ⇒ 00:17:07.390 Raymund Verzosa: Thanks, bye.
130 00:17:07.390 ⇒ 00:17:07.800 Hannah Wang: Bye.