Meeting Title: Marketing Campaign Kickoff Date: 2025-07-10 Meeting participants: Vishnu, Uttam Kumaran, Ryan Brosas, Rico Rejoso, Hannah Wang, Raymund Verzosa
WEBVTT
1 00:01:56.300 ⇒ 00:01:57.370 Ryan Brosas: Hey, guys.
2 00:01:57.690 ⇒ 00:01:58.680 Uttam Kumaran: Hello!
3 00:02:00.930 ⇒ 00:02:02.670 Vishnu: Hey! Hi! Uttam! Hi! Ryan.
4 00:02:02.780 ⇒ 00:02:03.180 Uttam Kumaran: Hey!
5 00:02:46.080 ⇒ 00:02:47.330 Hannah Wang: Hello!
6 00:02:49.690 ⇒ 00:02:50.760 Uttam Kumaran: Hello!
7 00:02:55.959 ⇒ 00:03:00.380 Hannah Wang: Okay, I think everyone’s here.
8 00:03:01.755 ⇒ 00:03:04.840 Hannah Wang: So let’s see.
9 00:03:06.090 ⇒ 00:03:14.669 Hannah Wang: I don’t know if everyone had a chance to look through the doc that uta made about campaigns. I linked it in the
10 00:03:15.690 ⇒ 00:03:22.019 Hannah Wang: Google invite description. But if not.
11 00:03:22.790 ⇒ 00:03:35.169 Hannah Wang: that’s okay. Basically, we’re just running a bunch of campaigns, and we wanna be able to track everything and just monitor how each campaign is doing and I guess, set up a system
12 00:03:37.490 ⇒ 00:03:41.349 Hannah Wang: to run it cause I think right now.
13 00:03:41.460 ⇒ 00:04:09.670 Hannah Wang: right now, I don’t really know what’s going on, and everything that happens under the hood. So I think it’d be helpful if someone could like Demo that just like the high, level overview of everything that’s set up. Cause I know, Ryan, you started working on some campaigns. But I think it’d be helpful for everyone on this call to be able to see what’s going on. And then, after that we can talk about like what campaigns we want to line up for this quarter.
14 00:04:10.037 ⇒ 00:04:15.929 Hannah Wang: Cause. I know Tom has some campaigns that he wants to prioritize, and maybe Robert does as well.
15 00:04:16.572 ⇒ 00:04:21.680 Hannah Wang: And then I think we’ll set up like a 30 min weekly
16 00:04:21.810 ⇒ 00:04:29.780 Hannah Wang: Sync to kinda track everything and just to see how everything’s performing and then
17 00:04:29.980 ⇒ 00:04:33.729 Hannah Wang: and then I guess, lastly, we can talk about kind of
18 00:04:34.640 ⇒ 00:04:39.606 Hannah Wang: how to track everything where we want to track everything, and also
19 00:04:40.600 ⇒ 00:04:51.495 Hannah Wang: like for the dashboard that the interns are helping to build out. If we wanna like, track everything in there or keep it in Google sheets. So that’s kind of the agenda that I was thinking of.
20 00:04:52.090 ⇒ 00:04:54.620 Hannah Wang: But yeah, I guess we can start off with like a
21 00:04:54.850 ⇒ 00:04:58.891 Hannah Wang: demo of some sort. If someone could show that.
22 00:05:00.570 ⇒ 00:05:02.339 Uttam Kumaran: Of the campaign.
23 00:05:02.780 ⇒ 00:05:08.060 Hannah Wang: Or just like what is happening currently, with, like all the
24 00:05:08.250 ⇒ 00:05:15.439 Hannah Wang: so like pay, reach, or gig radar, all those like tools and stuff and kind of what part each one plays.
25 00:05:15.670 ⇒ 00:05:17.830 Uttam Kumaran: Sure I can do that.
26 00:05:18.060 ⇒ 00:05:18.700 Hannah Wang: Cool.
27 00:05:19.690 ⇒ 00:05:21.239 Uttam Kumaran: Give me one second.
28 00:05:21.510 ⇒ 00:05:22.120 Hannah Wang: Okay.
29 00:08:02.730 ⇒ 00:08:03.420 Uttam Kumaran: Okay?
30 00:08:04.330 ⇒ 00:08:07.520 Uttam Kumaran: Oh, okay.
31 00:08:28.170 ⇒ 00:08:35.230 Uttam Kumaran: So let me just start by talking a little bit about just like our general sales funnel.
32 00:08:38.179 ⇒ 00:08:42.489 Uttam Kumaran: And this will give everybody a little bit of like an understanding of like
33 00:08:42.870 ⇒ 00:08:44.899 Uttam Kumaran: how we do sales broadly.
34 00:08:45.070 ⇒ 00:08:50.070 Uttam Kumaran: So sales funnel. It looks like this awareness, outreach qualification.
35 00:08:50.210 ⇒ 00:08:53.720 Uttam Kumaran: closing setup onboarding, servicing, renewal and expansion.
36 00:08:53.990 ⇒ 00:09:01.259 Uttam Kumaran: So a client right? Let’s say this is client.
37 00:09:02.610 ⇒ 00:09:06.779 Uttam Kumaran: They are up here somewhere, right? And there’s a bunch of them.
38 00:09:08.640 ⇒ 00:09:11.219 Uttam Kumaran: Our job is to get in front of them
39 00:09:12.180 ⇒ 00:09:14.219 Uttam Kumaran: right for them to be aware of us.
40 00:09:14.720 ⇒ 00:09:16.359 Uttam Kumaran: for us to then reach out.
41 00:09:16.850 ⇒ 00:09:21.050 Uttam Kumaran: to, then get a meeting and then understand that their problems are something we can do
42 00:09:21.280 ⇒ 00:09:22.570 Uttam Kumaran: and that they have budget.
43 00:09:23.390 ⇒ 00:09:26.160 Uttam Kumaran: It’s to then put a proposal in them that makes sense.
44 00:09:26.660 ⇒ 00:09:32.099 Uttam Kumaran: It’s a, then go ahead and start setup, bring them onto our systems.
45 00:09:32.470 ⇒ 00:09:36.669 Uttam Kumaran: execute and then expand or understand what else we could do for them.
46 00:09:36.920 ⇒ 00:09:38.120 Uttam Kumaran: Right? So
47 00:09:38.260 ⇒ 00:09:47.129 Uttam Kumaran: marketing and sales really sits here. But really, marketing is what sits at this point, and then the handoff goes to sales for qualification and closing
48 00:09:47.527 ⇒ 00:09:50.710 Uttam Kumaran: but really, here is where, like sort of things, get a little bit muddled.
49 00:09:51.546 ⇒ 00:10:00.400 Uttam Kumaran: If you look at what awareness is. Awareness is the website, collateral content, marketing, referral partnerships, blogs, linkedin events.
50 00:10:00.600 ⇒ 00:10:06.880 Uttam Kumaran: Outreach is when we’re actually sending a note to somebody. So when somebody gets referred to us.
51 00:10:07.030 ⇒ 00:10:09.650 Uttam Kumaran: when someone gets referred to us from a partner
52 00:10:09.760 ⇒ 00:10:16.710 Uttam Kumaran: when we go meet people when we go hit people on hey? Reach right? So I’m gonna put
53 00:10:18.210 ⇒ 00:10:19.489 Uttam Kumaran: hey? Reach here.
54 00:10:20.400 ⇒ 00:10:26.449 Uttam Kumaran: We also have when we sort of apply for a job on upwork. So this is gig radar.
55 00:10:26.820 ⇒ 00:10:27.960 Uttam Kumaran: right upwork.
56 00:10:28.160 ⇒ 00:10:30.159 Uttam Kumaran: These are all outreach activities.
57 00:10:30.830 ⇒ 00:10:37.249 Uttam Kumaran: Another one is like instantly or email. Right?
58 00:10:37.430 ⇒ 00:10:43.620 Uttam Kumaran: So we have several, both warm help, warm outreach, which is like people referring us
59 00:10:43.730 ⇒ 00:10:46.800 Uttam Kumaran: meet us meeting people. We also have
60 00:10:47.461 ⇒ 00:10:53.400 Uttam Kumaran: Warm outreach. That’s pay reach, which is Linkedin Dms gig, radar, which is bidding on upwork.
61 00:10:53.510 ⇒ 00:10:56.730 Uttam Kumaran: And instantly which we send you sending emails.
62 00:10:57.910 ⇒ 00:11:00.009 Uttam Kumaran: I’ll pause there. Does that make sense.
63 00:11:01.680 ⇒ 00:11:02.420 Hannah Wang: Yes.
64 00:11:03.960 ⇒ 00:11:05.420 Uttam Kumaran: Okay, that’s for me.
65 00:11:05.420 ⇒ 00:11:06.870 Uttam Kumaran: Questions. Anyone else.
66 00:11:08.480 ⇒ 00:11:09.990 Vishnu: Yes, that makes sense.
67 00:11:11.360 ⇒ 00:11:11.950 Uttam Kumaran: Okay.
68 00:11:13.480 ⇒ 00:11:20.753 Uttam Kumaran: so really, like what what you see here. And you know, there’s a lot of stuff in the sales strategy work. But basically,
69 00:11:22.000 ⇒ 00:11:47.459 Uttam Kumaran: people come in through the website through events. They then book some time with us. And then we basically qualify right? So ideally, we want to start to see a lot of people coming in through partnerships and warm referrals less and less, coming in just sort of like cold, or through email or Linkedin. Right? So events, partnerships, warm referrals are gonna try to be our. We’re gonna try to have a a dominant position there.
70 00:11:47.790 ⇒ 00:11:52.690 Uttam Kumaran: What we see down here is sort of like. We talk a little bit about our sequences, which is like
71 00:11:54.990 ⇒ 00:12:00.560 Uttam Kumaran: how people may see us organically, right? SEO website, landing pages, linkedin threads, twitter threads.
72 00:12:01.165 ⇒ 00:12:11.489 Uttam Kumaran: Our case studies right? So there’s some other ideas we have here. But that’s the top part is really what to understand. The next thing is sort of what we have what’s called like plays.
73 00:12:11.610 ⇒ 00:12:16.169 Uttam Kumaran: Right? So these are like different types of like playbooks that we’re running.
74 00:12:16.270 ⇒ 00:12:29.650 Uttam Kumaran: There’s a lot of stuff around playbooks written in notion. But basically, we have account based plays, event based plays, technology and engagement based plays, account based plays is, Hey, we want to get apple as a as a client.
75 00:12:30.080 ⇒ 00:12:48.748 Uttam Kumaran: Cool. Let’s go find everyone that works at Apple. That is part of our Icp. Let’s connect with them. Let’s send them a note, and let’s sort of see what happens. Right? So that’s when we go after an account. Event is sort of like, you know. I think, Ryan, you’re running this right now for the
76 00:12:49.180 ⇒ 00:13:15.140 Uttam Kumaran: the event that Robert’s going to this Commerce Summit where Ryan built is connecting Robert with all of the people attend speaking so that he can have a connection with them. Then, when he goes and sees their talk, he can then follow up with them via email already has a has a way to communicate with them, or he goes and meets them in person. And there’s already a warm connection, right? So that’s an event based play technology. So technology, we use
77 00:13:16.070 ⇒ 00:13:29.639 Uttam Kumaran: a technology called theirs their stack. Basically, this company scans job postings from other businesses to find out what tools they’re using. So for us, we want to target anyone that’s using snowflake.
78 00:13:30.110 ⇒ 00:13:55.350 Uttam Kumaran: Anyone that’s using some AI stuff we want to. Then say, hey, we noticed, you’re using this tool. Are you guys struggling? We would love to help. So this is like a technology based marketing. So where we come in with technology inputs. And then we find sort of the the companies that are using them. And then engagement engagement. This is like anytime. Someone likes our post comments on our post likes a post that is related to us. We want to immediately say, Thank you.
79 00:13:55.712 ⇒ 00:14:02.970 Uttam Kumaran: Would love to connect in case you guys have problems. And so these are the types of sort of plays that we’re always running.
80 00:14:03.190 ⇒ 00:14:05.900 Uttam Kumaran: And so what is a what is sort of a campaign?
81 00:14:06.350 ⇒ 00:14:09.299 Uttam Kumaran: And if I open up the marketing gear,
82 00:14:11.858 ⇒ 00:14:16.829 Uttam Kumaran: campaign is a time boxed
83 00:14:17.488 ⇒ 00:14:28.979 Uttam Kumaran: test that we’re running right. And the and the test has results and time box, meaning it doesn’t run forever. So there’s a start and end date. There is a playbook that we’re running.
84 00:14:29.100 ⇒ 00:14:44.740 Uttam Kumaran: There’s most likely an owner. And there’s a goal, right? And so, for example, if I look at our Q 3 brain forge sessions right? And it’s like, let’s maybe we can fill this out together. Right? We’re running. Q 3. Brain forge sessions.
85 00:14:45.187 ⇒ 00:14:49.459 Uttam Kumaran: And actually, what what we could probably do is, let’s just create one for Q, 2.
86 00:14:52.660 ⇒ 00:15:07.500 Uttam Kumaran: And like this is going to be like video. Right? The owner, let’s say, is, is Ryan. The start date is gonna be 3, 1, 2025. And it’s gonna end on 6, 31, 2025. The channel is gonna be Linkedin.
87 00:15:07.730 ⇒ 00:15:12.900 Uttam Kumaran: the Icp is going to be who we’re going after. Right? So these are gonna be our like
88 00:15:13.540 ⇒ 00:15:15.900 Uttam Kumaran: data. And AI execs.
89 00:15:16.240 ⇒ 00:15:32.080 Uttam Kumaran: there’s not really an industry focus. There’s not really a Geo. I guess you could. We could put us, because that’s where we are. And here’s where we want to look at all of our metrics. Right? So did we. How many impressions has did we get? How many likes did we get? How many leads did that reach? Did that
90 00:15:32.220 ⇒ 00:15:38.349 Uttam Kumaran: amount to? And then ultimately, did any meetings get booked out of that. And then finally, we want to then look at
91 00:15:40.200 ⇒ 00:15:43.550 Uttam Kumaran: like sort of like clients.
92 00:15:44.850 ⇒ 00:15:48.320 Uttam Kumaran: right? So like, how many clients did we receive from those?
93 00:15:48.430 ⇒ 00:15:59.538 Uttam Kumaran: And so really, the goal of like this campaign tracker is, we are constantly running tests in the organization. Right? We are. If I pull up
94 00:16:00.430 ⇒ 00:16:07.989 Uttam Kumaran: hey? Reach. For example, we have about 5 campaigns running where Robert is connecting with Denver product executives.
95 00:16:09.130 ⇒ 00:16:25.675 Uttam Kumaran: Robert is connecting with New York personal injury law firms. Robert is connecting with people in his network that change jobs. I’m connecting with people in pro, in product management project management in Texas. Right? So one of the things that we want to do is each of these are
96 00:16:26.280 ⇒ 00:16:52.320 Uttam Kumaran: Each of these are the execution steps, part of a campaign right? So as part of one campaign. We may send emails. We may go to events. We may send Linkedin messages. I may just reach out to people in my network. All of those are campaign activities, right? And all the campaign activities results in metrics that for us to measure, how many people did we end up connecting with
97 00:16:52.420 ⇒ 00:16:59.550 Uttam Kumaran: how many of those people booked meetings? How many of those people accepted our connection? Requests? Did those result in any clients
98 00:16:59.750 ⇒ 00:17:09.239 Uttam Kumaran: ideally, as we start to run all of our marketing activities in campaigns. We should then be able to see what’s working.
99 00:17:09.750 ⇒ 00:17:13.919 Uttam Kumaran: and then, therefore double down on those and ditch the ones that aren’t
100 00:17:14.660 ⇒ 00:17:21.119 Uttam Kumaran: so really, last quarter, we we now have the ability to execute all these activities.
101 00:17:21.339 ⇒ 00:17:48.410 Uttam Kumaran: whether it’s sending linkedins, sending emails, going to events we now have. And then, what does those all include? Okay? We need copy for Linkedin. Okay, we need like video editing to produce videos. Okay, we need like, we need design to help to produce carousels and something for events. So now we have the ability to perform all these activities right? And maybe one thing that I can try to do here is is comment and put in like
102 00:17:49.562 ⇒ 00:17:51.290 Uttam Kumaran: or maybe I’ll just write. I don’t know if
103 00:17:51.857 ⇒ 00:18:07.409 Uttam Kumaran: we’re taking notes, or I know there’s any place to take notes. But one of the things we could do is sort of list the activities that we’re doing. But now that we have the ability to to conduct these activities, we now can start to wrap those in time box campaigns that we can measure
104 00:18:08.080 ⇒ 00:18:14.880 Uttam Kumaran: and so that’s the general thesis around like marketing campaigns and running up
105 00:18:15.110 ⇒ 00:18:18.360 Uttam Kumaran: marketing campaign focused sort of like motion.
106 00:18:20.720 ⇒ 00:18:23.240 Uttam Kumaran: I’ll pause there, if any. There’s any questions.
107 00:18:26.770 ⇒ 00:18:27.159 Hannah Wang: Oh!
108 00:18:27.790 ⇒ 00:18:29.520 Uttam Kumaran: I had one, but I’ve.
109 00:18:29.890 ⇒ 00:18:30.935 Hannah Wang: Got
110 00:18:35.140 ⇒ 00:18:37.531 Hannah Wang: It’ll come back to me if it’s important.
111 00:18:42.950 ⇒ 00:18:48.280 Uttam Kumaran: So maybe one thing that we can do is like it’d be great if everybody is in this Doc.
112 00:18:48.724 ⇒ 00:18:52.389 Uttam Kumaran: Maybe one thing that we can do right now is list, the type of activities.
113 00:18:53.350 ⇒ 00:18:58.460 Uttam Kumaran: So I can create this new sheet. I can call these like marketing activities.
114 00:18:59.240 ⇒ 00:18:59.560 Hannah Wang: Hmm.
115 00:18:59.560 ⇒ 00:19:02.630 Uttam Kumaran: And we could just talk through like the types of
116 00:19:02.900 ⇒ 00:19:14.450 Uttam Kumaran: things that we do right. For example, 1, st one might be, Hey, reach Linkedin like outbound.
117 00:19:15.360 ⇒ 00:19:18.650 Uttam Kumaran: That’s 1
118 00:19:20.480 ⇒ 00:19:28.250 Hannah Wang: So hey, reach is like the platform you use to send out those messages like automate that somehow, like sending out Linkedin.
119 00:19:28.250 ⇒ 00:19:33.430 Uttam Kumaran: Exactly. So you’re so you’re right. This could be the activity could be automated. Linkedin.
120 00:19:34.519 ⇒ 00:19:39.349 Uttam Kumaran: campaign, automated Linkedin Dms. And the platform can be a reach.
121 00:19:40.600 ⇒ 00:19:42.669 Uttam Kumaran: One could be email outbound.
122 00:19:43.150 ⇒ 00:19:50.480 Uttam Kumaran: Our platform is instantly we could also have, like video production.
123 00:19:51.820 ⇒ 00:19:54.340 Hannah Wang: You have carousel production.
124 00:19:55.810 ⇒ 00:20:02.420 Uttam Kumaran: We could have Pdf assets, we could have events attendance
125 00:20:04.536 ⇒ 00:20:10.340 Uttam Kumaran: we can have just like Linkedin posting. Right? So these are all activities.
126 00:20:16.210 ⇒ 00:20:19.160 Uttam Kumaran: And then the last thing I’m gonna put here is like subject matter expert.
127 00:20:22.260 ⇒ 00:20:23.970 Uttam Kumaran: which is just like who knows
128 00:20:24.250 ⇒ 00:20:31.130 Uttam Kumaran: these tools the best like, who is the person to sort of like talk to about
129 00:20:31.370 ⇒ 00:20:32.939 Uttam Kumaran: setting up an activity?
130 00:20:33.533 ⇒ 00:20:41.720 Uttam Kumaran: But all of these are activities. Like again, we can also have, like, like Youtube.
131 00:20:42.910 ⇒ 00:20:47.050 Uttam Kumaran: or like, Yeah, I guess this is probably most of them.
132 00:20:47.770 ⇒ 00:20:54.160 Uttam Kumaran: And then we can have subject matter. Experts like, who is the most knowledgeable about setting up these activities
133 00:20:54.420 ⇒ 00:20:57.970 Uttam Kumaran: so ideally, when we create a campaign right.
134 00:20:58.170 ⇒ 00:21:05.410 Uttam Kumaran: we should have a list of activities associated with it. Right? And ultimately, the activities is what, then can get broken down into tickets.
135 00:21:06.660 ⇒ 00:21:07.365 Vishnu: Okay.
136 00:21:08.290 ⇒ 00:21:10.920 Uttam Kumaran: So the kind of the 2 things for this is like
137 00:21:11.040 ⇒ 00:21:21.110 Uttam Kumaran: we have this campaign structure. We have a bunch of activities, the piece that we haven’t done. And this is where Vishnu, I think, for the interim career. This is where it’s most important is measurement.
138 00:21:21.590 ⇒ 00:21:29.749 Uttam Kumaran: Right. So how many impressions are we getting? How many likes are we getting? How many leads are coming from those activities that we did.
139 00:21:29.880 ⇒ 00:21:33.798 Vishnu: Right. And if it’s if the activities are related to
140 00:21:34.350 ⇒ 00:21:44.929 Uttam Kumaran: Linkedin. Then they they’re gonna have. How many do we send? How many replies we get? Ultimately everything gets booked to meetings, and then everything gets closed as a client, right? So
141 00:21:45.440 ⇒ 00:21:55.760 Uttam Kumaran: this is sort of gonna be something that I would like us to start to review on a weekly or bi-weekly basis to understand what are all the campaigns we’re doing? What are the goals?
142 00:21:56.300 ⇒ 00:22:01.400 Uttam Kumaran: Right? So, for example, right now, we also have a like a
143 00:22:01.700 ⇒ 00:22:06.060 Uttam Kumaran: mid level. Pm. Recruiting campaign right?
144 00:22:07.050 ⇒ 00:22:18.340 Uttam Kumaran: And if I was to type in a goal here, our goal here is meet candidates secure.
145 00:22:19.000 ⇒ 00:22:20.120 Uttam Kumaran: Pm.
146 00:22:20.810 ⇒ 00:22:25.499 Uttam Kumaran: By EO 2, 3, right? That’s the goal.
147 00:22:26.540 ⇒ 00:22:29.480 Uttam Kumaran: Similarly, like, if we want to say.
148 00:22:29.760 ⇒ 00:22:38.005 Uttam Kumaran: but see, you can have multiple types of goals. So so also there are, there’s different types of awareness campaigns. Right? So
149 00:22:40.360 ⇒ 00:22:44.010 Uttam Kumaran: let me even just open chat, Gpt, and we can sort of use this together. So
150 00:22:45.810 ⇒ 00:22:57.380 Uttam Kumaran: so tell me the types of marketing campaigns or a company like Rainforge.
151 00:23:04.810 ⇒ 00:23:11.499 Uttam Kumaran: contextual awareness campaigns, thought, leadership industries from webinars. Right? So these are sort of like
152 00:23:11.980 ⇒ 00:23:16.739 Uttam Kumaran: context aware pain point based. Okay, cool. We want to talk about tech.
153 00:23:16.920 ⇒ 00:23:26.159 Uttam Kumaran: We wanna talk about roles. We wanna talk about a milestone case studies, executive campaigns, co-marketing, right showcases. Demos.
154 00:23:26.930 ⇒ 00:23:28.729 Uttam Kumaran: So these are all the types.
155 00:23:30.910 ⇒ 00:23:35.760 Uttam Kumaran: And so this is like, kind of how I want everyone to start thinking about like
156 00:23:36.160 ⇒ 00:23:40.930 Uttam Kumaran: one. We can only take on a certain amount of campaigns at a time. Second is
157 00:23:41.100 ⇒ 00:23:45.299 Uttam Kumaran: the shorter, the time span, in which we can understand whether a campaign is working
158 00:23:45.470 ⇒ 00:23:51.159 Uttam Kumaran: the higher the faster we can then double down or nix it and move on.
159 00:23:52.780 ⇒ 00:23:59.310 Uttam Kumaran: Right? So one thing I could do is like, we can start to think about like these are the campaign types.
160 00:24:00.341 ⇒ 00:24:08.140 Uttam Kumaran: Right? There’s like awareness campaigns. There’s these all seem like kind of like awareness. These are like case study production campaigns.
161 00:24:09.530 ⇒ 00:24:16.900 Uttam Kumaran: So this is sort of what I want everyone to sort of start to think about when we’re talking about marketing and this is also stuff that we do for our clients as well.
162 00:24:18.980 ⇒ 00:24:19.660 Vishnu: Okay.
163 00:24:20.940 ⇒ 00:24:27.850 Hannah Wang: Cool. This is fascinating. Yeah, I don’t know. It’s like interesting. How strategic.
164 00:24:28.040 ⇒ 00:24:38.120 Hannah Wang: Obviously, it has to be strategic. But I just never thought like for any other company with like their emails that I get. And like all the sales stuff like, there’s a.
165 00:24:38.471 ⇒ 00:24:46.549 Uttam Kumaran: People are not doing it like this. They’re just sort of doing where we we are right now, or they’re just Willy, knowing.
166 00:24:46.550 ⇒ 00:24:47.280 Hannah Wang: Yeah.
167 00:24:47.280 ⇒ 00:25:16.660 Uttam Kumaran: But like, what do we know about us like we’re we graduate quickly. So now that we figured out how to do all those activities which wasn’t easy, right? Like figuring out how to do all these took a while and how to do it. Where, like we’re doing as a team. And it’s tracked. Now, the goal is to say, cool. We want to start a new campaign. What’s the goal? What activities are involved? Who’s responsible for those activities. Can we get the data? How long are we gonna run it? And then we sort of have a campaign kick off.
168 00:25:16.730 ⇒ 00:25:17.290 Uttam Kumaran: you know.
169 00:25:19.300 ⇒ 00:25:24.640 Uttam Kumaran: So when I look at sort of things like this, I’m looking at. Cool. Q. 3. Brain forge sessions. Well.
170 00:25:25.040 ⇒ 00:25:28.159 Uttam Kumaran: I wanna know. Should we even continue doing video right? So like.
171 00:25:28.160 ⇒ 00:25:28.880 Hannah Wang: Yeah.
172 00:25:28.880 ⇒ 00:25:31.149 Uttam Kumaran: Did we? What kind of results did we get
173 00:25:31.280 ⇒ 00:25:35.870 Uttam Kumaran: like? Should we do a retro on the campaign like what worked what didn’t like
174 00:25:37.450 ⇒ 00:25:46.369 Uttam Kumaran: And can we debate whether it’s what improvements we should make for the next campaign right now? This is time box to one quarter right. Is that fair. Should we do shorter?
175 00:25:47.530 ⇒ 00:25:49.669 Uttam Kumaran: That way? It also allows us to like.
176 00:25:49.870 ⇒ 00:25:54.690 Uttam Kumaran: not do a hundred things, but do like 5 things in particular, right? So cool for this month.
177 00:25:54.840 ⇒ 00:26:00.520 Uttam Kumaran: All we’re gonna do is showcase our Demos. It’s gonna be Demo demo demo videos whatever
178 00:26:00.800 ⇒ 00:26:04.509 Uttam Kumaran: versus like we do one of these. Then we do one of these, then we do one of these, and we like
179 00:26:05.310 ⇒ 00:26:16.820 Uttam Kumaran: it’s sort of like kind of going all over the place. And additionally, we’re not measuring anything, you know. I’m looking at my overall, Linkedin, right? And so we know at least that something’s working.
180 00:26:17.080 ⇒ 00:26:22.200 Vishnu: But when we see the spikes or we see go down, I don’t know where to double down.
181 00:26:22.430 ⇒ 00:26:27.389 Uttam Kumaran: Right, or I don’t know how to attribute. Hey! Our Linkedin is going down.
182 00:26:27.510 ⇒ 00:26:42.900 Uttam Kumaran: Do we make a change right like cause for me? I recognize, hey? I think we stopped doing images. And so our Linkedin went down. So okay, so images is an activity image generation or carousel generation is an activity as part of every post in this campaign.
183 00:26:43.580 ⇒ 00:26:53.739 Uttam Kumaran: And so this spreadsheet, we can make bigger and fancier list of camp listed activities and the performance for activity. Blah! Blah! But I kind of want us to start to run our
184 00:26:54.280 ⇒ 00:27:02.830 Uttam Kumaran: like our initiatives from this, and then ideally, by the end of the quarter. We should also be able to set goal metrics.
185 00:27:03.250 ⇒ 00:27:10.360 Uttam Kumaran: Right? So if we know that we’re going to produce a video, we need to say, our goal is 15,000 impressions.
186 00:27:10.520 ⇒ 00:27:14.740 Uttam Kumaran: And then we can start to look at how close are we to that? Why didn’t we hit that right
187 00:27:15.330 ⇒ 00:27:16.970 Uttam Kumaran: like things like that?
188 00:27:21.120 ⇒ 00:27:21.970 Hannah Wang: Cool?
189 00:27:22.750 ⇒ 00:27:25.359 Hannah Wang: Are there any questions about that?
190 00:27:25.970 ⇒ 00:27:27.140 Hannah Wang: So far.
191 00:27:31.210 ⇒ 00:27:34.779 Vishnu: Yeah, no questions from my end. I mean, everything’s clear and.
192 00:27:35.320 ⇒ 00:27:35.860 Hannah Wang: Cool.
193 00:27:36.010 ⇒ 00:27:36.345 Vishnu: Yeah.
194 00:27:37.960 ⇒ 00:27:42.459 Hannah Wang: Okay. So I guess next thing that I kind of want to do is like, I guess.
195 00:27:42.650 ⇒ 00:27:46.559 Hannah Wang: list out the campaigns that we’re gonna try to
196 00:27:46.840 ⇒ 00:27:51.959 Hannah Wang: start, or at least like, do this quarter. I know Utam had like a list of
197 00:27:52.260 ⇒ 00:27:55.911 Hannah Wang: campaigns that he wanted to prioritize.
198 00:27:57.240 ⇒ 00:28:02.789 Hannah Wang: So I guess my question is like how the ones that are currently ongoing like.
199 00:28:03.450 ⇒ 00:28:06.330 Hannah Wang: what’s the end date? And like, what
200 00:28:07.328 ⇒ 00:28:14.680 Hannah Wang: like? Why are we doing them? And is there like a was there a strategy behind behind it?
201 00:28:15.180 ⇒ 00:28:21.379 Uttam Kumaran: Yeah. So I think it is helpful to well, so we have a couple that are gonna be like
202 00:28:21.600 ⇒ 00:28:22.970 Uttam Kumaran: a little bit of like.
203 00:28:23.360 ⇒ 00:28:35.100 Uttam Kumaran: I think the goal is. Sometimes we’re gonna have campaigns that are always running. But I want to have an end so that we could have a a campaign like retro at the end of it. Right? So we have a gig radar.
204 00:28:35.760 ⇒ 00:28:36.620 Uttam Kumaran: July.
205 00:28:36.860 ⇒ 00:28:40.860 Uttam Kumaran: We also had a gig radar June.
206 00:28:41.080 ⇒ 00:28:50.359 Uttam Kumaran: right? So we then will have one in August. So what is our goal? How many things are we applying for? How many did we get back to us? How many meetings got booked.
207 00:28:50.470 ⇒ 00:28:58.130 Uttam Kumaran: Those are the things that we want to start to look at, hey? Reach as well. We have several that are running, but some of these are like always on right. So.
208 00:28:58.130 ⇒ 00:28:58.460 Hannah Wang: Right.
209 00:28:58.460 ⇒ 00:29:14.240 Uttam Kumaran: Hey? Reach connecting with Denver product executives? Okay, what is the goal? Robert’s going to Denver. He wants to meet with some of these folks cool. When is he going to Denver? When does this need to be wrapped up by? What’s the performance so far? If you look at this, we’ve sent out.
210 00:29:16.060 ⇒ 00:29:19.980 Uttam Kumaran: It looks like we’ve sent out a hundred 6 and
211 00:29:23.770 ⇒ 00:29:26.220 Uttam Kumaran: yeah, it looks like we’ve sent out 166.
212 00:29:26.580 ⇒ 00:29:32.650 Uttam Kumaran: We’ve started 26 conversations.
213 00:29:33.090 ⇒ 00:29:39.600 Uttam Kumaran: Right? So this is the data that we want to get out. And so we can start to see cool like at the end of this campaign
214 00:29:39.820 ⇒ 00:29:49.469 Uttam Kumaran: did. Was there is there any copy changes? Is there anything about those conversations that like were helpful to learn about? And then what are the are we running? Are we running any follow on campaigns
215 00:29:52.270 ⇒ 00:29:56.800 Uttam Kumaran: cool? So the goal is one like we should understand for all of these.
216 00:29:57.620 ⇒ 00:30:00.189 Uttam Kumaran: which ones should we be running. Should we stop any of them?
217 00:30:00.430 ⇒ 00:30:04.109 Uttam Kumaran: Second, there should be a campaign owner for each of these, right? So
218 00:30:04.260 ⇒ 00:30:10.139 Uttam Kumaran: I know there’s some stuff around talent. There’s some stuff around marketing. So everything needs a campaign owner.
219 00:30:10.550 ⇒ 00:30:15.349 Uttam Kumaran: We also need to have a clear path of like, what is a goal for each of them
220 00:30:16.900 ⇒ 00:30:22.709 Uttam Kumaran: And then we need to have some process by which we check in on this during the duration of the campaign.
221 00:30:23.600 ⇒ 00:30:27.319 Uttam Kumaran: So kind of those things. I wanna kick back to this team
222 00:30:27.520 ⇒ 00:30:30.970 Uttam Kumaran: on like, how often are we gonna talk about campaigns
223 00:30:31.170 ⇒ 00:30:35.259 Uttam Kumaran: and sort of look at the metrics who’s responsible for updating the metrics.
224 00:30:35.500 ⇒ 00:30:40.730 Uttam Kumaran: Second is, gonna be who’s gonna be the owner of all the existing campaigns?
225 00:30:42.750 ⇒ 00:30:45.409 Uttam Kumaran: Right? And and I would I would probably
226 00:30:45.860 ⇒ 00:30:51.739 Uttam Kumaran: I probably push for me not to be on any of them, and probably Robert to be on them until Sid is there.
227 00:30:53.170 ⇒ 00:30:58.749 Uttam Kumaran: And then, 3rd is like we wanna then plan? What are future campaigns that we want to propose?
228 00:30:59.496 ⇒ 00:31:03.489 Uttam Kumaran: That. And when do they start and like what needs to be prepared for that.
229 00:31:06.400 ⇒ 00:31:13.540 Uttam Kumaran: Right? So so if you think about a partnership with a company like superposition, right? We had activities that go into several campaigns.
230 00:31:14.490 ⇒ 00:31:34.519 Uttam Kumaran: But like it’s part of a partnership. So if there, if if one campaign is just one partnership right for talisma, maybe we have one campaign, that is everything around all the marketing activities around our partnership case studies. Blah blah getting that out there and then, like, we want to sort of track that towards sales performance, which is like our leads coming in.
231 00:31:35.840 ⇒ 00:31:38.820 Uttam Kumaran: so I don’t have, like all the answers on, like how it’s.
232 00:31:38.820 ⇒ 00:31:39.170 Hannah Wang: Yeah.
233 00:31:39.426 ⇒ 00:31:43.280 Uttam Kumaran: I think if we start to have a regular cadence where we talk about campaigns.
234 00:31:43.430 ⇒ 00:31:55.010 Uttam Kumaran: and we have owners that in those meetings talk to the performance of their campaigns and then rely on the data team and Vishnu and others to help help them sort of fill out the values.
235 00:31:55.230 ⇒ 00:31:56.919 Uttam Kumaran: Think we’ll be in a good spot.
236 00:31:58.790 ⇒ 00:32:05.470 Hannah Wang: Okay, so what’s the current process looking like like Ryan, the owner of everything. And then how is he getting
237 00:32:05.910 ⇒ 00:32:10.390 Hannah Wang: the data? Yeah.
238 00:32:11.920 ⇒ 00:32:17.570 Uttam Kumaran: Well, so some of these are some of these. I don’t know if if Ryan is like the entire owner right, because.
239 00:32:17.570 ⇒ 00:32:18.190 Hannah Wang: Yeah.
240 00:32:18.550 ⇒ 00:32:24.800 Uttam Kumaran: I would say, like Rico should probably be the owner of the recruiting ones I like
241 00:32:25.040 ⇒ 00:32:40.200 Uttam Kumaran: is like, if we’re doing some of these event based ones. Should Hannah be the the owner? Right? So I guess this is like, there’s gonna be a difference. The owners may not be the person who helps set up one or 2 activities right like setting a pay reach. Ryan may do, but also, like
242 00:32:40.480 ⇒ 00:32:42.179 Uttam Kumaran: being the owner of like
243 00:32:42.890 ⇒ 00:32:47.869 Uttam Kumaran: preparing Robert for the event slides for the event. That may be, Hannah, that’s the complete owner.
244 00:32:48.010 ⇒ 00:32:50.129 Uttam Kumaran: So I think it’s helpful for us to look at
245 00:32:50.350 ⇒ 00:32:55.649 Uttam Kumaran: any of these are, I I guess I don’t know. I haven’t thought about whether there are any more than these right now.
246 00:32:55.800 ⇒ 00:32:56.310 Uttam Kumaran: I’m a little.
247 00:32:56.310 ⇒ 00:32:56.710 Hannah Wang: It’s sick.
248 00:32:56.710 ⇒ 00:33:00.090 Uttam Kumaran: So like my kind of brain is not really working, so there’s
249 00:33:00.210 ⇒ 00:33:05.559 Uttam Kumaran: please add them. But I would like to go and make sure we could do this now, or we can
250 00:33:06.020 ⇒ 00:33:11.149 Uttam Kumaran: do this later. But I would sort of want to make sure that all of our active campaigns are tracked with owners and goals.
251 00:33:12.860 ⇒ 00:33:13.960 Uttam Kumaran: To start with.
252 00:33:15.040 ⇒ 00:33:18.809 Hannah Wang: Yeah, I mean, we only have 13 min. I guess we could
253 00:33:19.080 ⇒ 00:33:25.950 Hannah Wang: go down the list and just quickly fill it out. So okay.
254 00:33:26.880 ⇒ 00:33:30.130 Hannah Wang: Brainforest session. Q. 3.
255 00:33:33.590 ⇒ 00:33:36.909 Hannah Wang: Oh, what’s number? What’s the dashboard? One dashboard.
256 00:33:36.910 ⇒ 00:33:41.370 Uttam Kumaran: Well, I’m gonna take. I’m gonna put like status. And this is gonna be proposed.
257 00:33:41.370 ⇒ 00:33:42.610 Hannah Wang: Oh, okay. Okay.
258 00:34:26.280 ⇒ 00:34:28.880 Uttam Kumaran: Yeah, other people can type. I don’t have to be the only.
259 00:34:29.310 ⇒ 00:34:30.040 Hannah Wang: Yeah.
260 00:34:56.340 ⇒ 00:34:57.980 Hannah Wang: is the Austin.
261 00:34:59.240 ⇒ 00:35:01.720 Hannah Wang: Is that one the one you’re going to next week.
262 00:35:03.470 ⇒ 00:35:04.080 Uttam Kumaran: Which one.
263 00:35:04.830 ⇒ 00:35:07.389 Hannah Wang: 5 and 6.
264 00:35:07.390 ⇒ 00:35:10.890 Uttam Kumaran: So these are all like these are high. These are hiring for people.
265 00:35:10.890 ⇒ 00:35:12.337 Hannah Wang: Oh, hiring. Okay.
266 00:35:12.820 ⇒ 00:35:18.657 Uttam Kumaran: So this one, I think, is done right, Ryan.
267 00:35:19.960 ⇒ 00:35:20.672 Ryan Brosas: Oh, yeah. Yeah.
268 00:35:26.610 ⇒ 00:35:27.690 Hannah Wang: I see.
269 00:35:41.930 ⇒ 00:35:47.990 Hannah Wang: And then the metrics in column n like, were those manually put in by someone.
270 00:35:49.442 ⇒ 00:35:50.800 Uttam Kumaran: Believe? So, yeah.
271 00:35:50.800 ⇒ 00:35:51.690 Hannah Wang: Okay.
272 00:35:52.230 ⇒ 00:35:56.720 Hannah Wang: so we can just reach out to the data team or the interns to help like, set that up.
273 00:35:58.006 ⇒ 00:36:03.530 Uttam Kumaran: Yeah. So this is where I would kind of kick it back to Vishnu, and and probably away from like.
274 00:36:04.260 ⇒ 00:36:07.669 Uttam Kumaran: There may be some manual work, and then this is ultimately what I would like.
275 00:36:07.670 ⇒ 00:36:08.510 Vishnu: If you were there.
276 00:36:08.650 ⇒ 00:36:11.224 Uttam Kumaran: Yeah, this. Ultimately, I think, missionary like what the
277 00:36:11.760 ⇒ 00:36:17.779 Uttam Kumaran: the goal would be for this team to sort of have easy access. And it doesn’t even have to fill out in this sheet.
278 00:36:18.030 ⇒ 00:36:18.410 Hannah Wang: Yeah, yeah.
279 00:36:18.410 ⇒ 00:36:21.680 Uttam Kumaran: That’s into the spreadsheet somewhere. I can stitch it together, you know.
280 00:36:22.500 ⇒ 00:36:22.910 Vishnu: Okay.
281 00:36:22.910 ⇒ 00:36:36.690 Hannah Wang: I mean, we we just met like last, like before this meeting, Vishnu and Ryan and I, and we were just thinking maybe it can be in the dashboard like I I we just want everything in one dashboard, I guess, just to have a centralized place to track all marketing
282 00:36:36.820 ⇒ 00:36:43.870 Hannah Wang: metrics. So maybe, Vishnu, it could just live there wherever you decide to visualize everything.
283 00:36:44.660 ⇒ 00:37:07.900 Vishnu: Okay, okay. So yes, I’m gonna talk to Avesh and see what he thinks about it. And yeah, I’ll update. I’ll drop a message on the group as to like which dashboarding tool we are gonna use. And what data sources we are gonna connect. And again, you you all can like, let us know. Key yeah, these are the metrics that we want, and we’ll implement those.
284 00:37:09.310 ⇒ 00:37:11.559 Hannah Wang: Okay. I mean, the metrics in this
285 00:37:11.980 ⇒ 00:37:14.619 Hannah Wang: sheet are probably a good place to start.
286 00:37:15.490 ⇒ 00:37:27.659 Hannah Wang: Probably every like impressions is not applicable to things that aren’t Linkedin, for example. But in general, like meetings booked and like meeting rate percentage clients. Like, I think those are all or yeah, basically.
287 00:37:27.660 ⇒ 00:37:27.980 Vishnu: Okay.
288 00:37:27.980 ⇒ 00:37:33.619 Hannah Wang: All apply to everything, probably, and then we could fine tune it as we go.
289 00:37:35.080 ⇒ 00:37:38.999 Vishnu: Yeah, okay, yeah. Sounds good. I’ll coordinate with Avesh, and like, I’ll share the next steps.
290 00:37:39.330 ⇒ 00:37:46.590 Hannah Wang: Okay? And then I guess another question I had was, for like ticketing.
291 00:37:46.820 ⇒ 00:37:49.030 Hannah Wang: do we still want to use linear to like
292 00:37:49.230 ⇒ 00:37:56.910 Hannah Wang: cause, like all these campaigns involve basically everyone in a way like design content. Video, so
293 00:37:58.900 ⇒ 00:38:04.050 Hannah Wang: does does anyone have like an idea or opinion on like where we should
294 00:38:04.430 ⇒ 00:38:08.010 Hannah Wang: track all this stuff because it is a lot like it’s a lot of moving parts.
295 00:38:08.310 ⇒ 00:38:11.889 Uttam Kumaran: Yeah, I mean, I feel like you could track each of these as a project.
296 00:38:12.230 ⇒ 00:38:13.500 Hannah Wang: Inland area.
297 00:38:14.050 ⇒ 00:38:17.469 Uttam Kumaran: But some, yeah, I would say, track each of these as a project.
298 00:38:17.810 ⇒ 00:38:18.190 Vishnu: Okay.
299 00:38:18.210 ⇒ 00:38:21.969 Uttam Kumaran: That, like some of these, based on the activities you could have, like
300 00:38:22.550 ⇒ 00:38:26.810 Uttam Kumaran: reusable tickets and stuff like that like set up a reach blah blah.
301 00:38:27.180 ⇒ 00:38:28.020 Hannah Wang: Yeah.
302 00:38:28.190 ⇒ 00:38:32.800 Uttam Kumaran: Yeah, probably will take some time to figure out the the specifics. But.
303 00:38:32.800 ⇒ 00:38:38.447 Hannah Wang: Yeah, I guess, Rico, you and I and Amber can talk about it in our next meeting.
304 00:38:38.900 ⇒ 00:38:44.154 Hannah Wang: I feel like there’s a couple of things. I wanna change, I guess structurally,
305 00:38:44.690 ⇒ 00:38:46.930 Hannah Wang: the things that we did on Tuesday.
306 00:38:49.190 ⇒ 00:38:59.760 Hannah Wang: But yeah, I think it’s just important to track everything, because there’s there’s a lot going on. And I think, having like a strong Pm. Coordination would be very helpful. So.
307 00:39:00.960 ⇒ 00:39:01.730 Rico Rejoso: Yeah.
308 00:39:03.872 ⇒ 00:39:10.139 Hannah Wang: Okay, I know that. Well, I just looked at your message, Tom.
309 00:39:10.603 ⇒ 00:39:26.490 Hannah Wang: You sent like last Thursday, about 4 campaigns. You want to prioritize. So the 1st one is the mid level Pm’s, which I think you have already. And then, you said, find amplitude mixed panel segment solution. Architects in Austin is that 5 and 6.
310 00:39:28.440 ⇒ 00:39:29.530 Uttam Kumaran: Yes.
311 00:39:30.840 ⇒ 00:39:31.430 Hannah Wang: Okay.
312 00:39:31.430 ⇒ 00:39:32.060 Uttam Kumaran: 6.
313 00:39:32.975 ⇒ 00:39:43.350 Hannah Wang: And then the the 3rd one is, get list of all amplitude, mixed panel segments, snowflake, Dbt. Implementation partners with less than 5 employees? Does that also fall under 6.
314 00:39:44.168 ⇒ 00:39:46.019 Uttam Kumaran: No, this would be another one.
315 00:39:46.680 ⇒ 00:39:52.340 Hannah Wang: Okay, I’m just gonna paste the entire blurb here, and then we can go from there.
316 00:39:53.177 ⇒ 00:40:15.570 Ryan Brosas: Sorry. So for this week that’s that’s the Pm, I haven’t started the solution. Architect that is extended. And yeah, I forgot to. Put the solution architect that is based on Austin only. But we’ll start the campaign today. Just, you know. Yeah.
317 00:40:15.570 ⇒ 00:40:16.290 Uttam Kumaran: Okay.
318 00:40:17.040 ⇒ 00:40:17.950 Uttam Kumaran: No worries.
319 00:40:19.700 ⇒ 00:40:21.080 Rico Rejoso: Also with them.
320 00:40:22.360 ⇒ 00:40:22.760 Uttam Kumaran: Yes.
321 00:40:23.160 ⇒ 00:40:25.600 Rico Rejoso: For the mid-level. Pm.
322 00:40:26.530 ⇒ 00:40:43.350 Rico Rejoso: I mean, we we’ve been sending emails to a candidate as well. I was just wondering, right now I’m just relying on your slack message whenever you send the profile, or for a candidate, so will that just be the process that we’re going through with comes to meet level. Pm.
323 00:40:43.940 ⇒ 00:40:47.809 Uttam Kumaran: That’s correct. Yeah. So as soon as I sort of cause I’m messaging them
324 00:40:48.160 ⇒ 00:40:53.660 Uttam Kumaran: right now, it’s manageable. So as soon as anyone books, I’ll sort of hit you directly, and we can track.
325 00:40:54.380 ⇒ 00:40:56.250 Rico Rejoso: Okay, so I just update this one.
326 00:40:57.500 ⇒ 00:40:58.229 Rico Rejoso: Thank you.
327 00:41:01.780 ⇒ 00:41:06.330 Hannah Wang: Oh, I need a better name for that, but it’s fine.
328 00:41:37.653 ⇒ 00:41:43.110 Hannah Wang: Last thing, I guess, before we wrap up. I think I kind of want to talk about like
329 00:41:43.653 ⇒ 00:41:47.410 Hannah Wang: cause. I feel like every owner has, like a specific type of
330 00:41:48.070 ⇒ 00:41:59.249 Hannah Wang: activate like campaign that they’re the most like familiar with. So, for example, like, I guess, with all partnership type campaigns or like
331 00:42:00.080 ⇒ 00:42:06.700 Hannah Wang: brainforge session, like video type of campaigns like, I can be the owner. And then, I guess.
332 00:42:07.240 ⇒ 00:42:16.870 Hannah Wang: like for recruiting stuff like Rico could be the owner. And then Ryan could maybe be
333 00:42:18.215 ⇒ 00:42:23.099 Hannah Wang: what do you think, Ryan? What do you think you can like, I guess, Linkedin? Content.
334 00:42:23.210 ⇒ 00:42:25.220 Hannah Wang: You’re the owner, and then.
335 00:42:25.220 ⇒ 00:42:31.279 Uttam Kumaran: Anything Linkedin, or like heavy copy. Yeah, and then sit anything that’s sort of sales related.
336 00:42:32.620 ⇒ 00:42:41.140 Hannah Wang: Okay, so can we just like label that. So I know, like, which type of campaign is which. So which ones are like the salesy ones that get radar.
337 00:42:45.170 ⇒ 00:42:51.259 Uttam Kumaran: Well, like everything is technically well, I guess we can put like type.
338 00:42:51.620 ⇒ 00:42:52.880 Hannah Wang: Yeah.
339 00:42:54.550 ⇒ 00:42:59.549 Uttam Kumaran: This would be like, I mean, I don’t know. I guess I can just put like type.
340 00:43:02.800 ⇒ 00:43:03.590 Uttam Kumaran: or like.
341 00:43:10.810 ⇒ 00:43:12.890 Uttam Kumaran: yeah. And this is all.
342 00:43:13.170 ⇒ 00:43:13.990 Uttam Kumaran: Yeah.
343 00:43:16.250 ⇒ 00:43:16.960 Hannah Wang: Okay.
344 00:43:17.680 ⇒ 00:43:19.509 Uttam Kumaran: And then like, for example.
345 00:43:21.150 ⇒ 00:43:22.820 Uttam Kumaran: This is like awareness.
346 00:43:29.600 ⇒ 00:43:30.430 Uttam Kumaran: Yeah.
347 00:43:30.850 ⇒ 00:43:38.389 Hannah Wang: And then we should. We make like super position. I feel like that’s kind of like an off and on campaign, right with like partners and stuff.
348 00:43:39.190 ⇒ 00:43:43.440 Uttam Kumaran: Yeah, if it’s like an off and on, and there’s no like sort of end to it. Then I would.
349 00:43:44.050 ⇒ 00:43:51.079 Uttam Kumaran: But also we did. We did do video, we did a bunch of stuff with them, right? So I honestly would leave it as like a a
350 00:43:51.200 ⇒ 00:43:54.879 Uttam Kumaran: a campaign. But then we would have to end it at some point.
351 00:43:56.310 ⇒ 00:43:56.980 Hannah Wang: And.
352 00:43:57.370 ⇒ 00:44:00.159 Uttam Kumaran: Right? So like, we’re gonna do this last post.
353 00:44:00.760 ⇒ 00:44:03.259 Uttam Kumaran: And then, are we gonna are, do we have anything planned.
354 00:44:06.420 ⇒ 00:44:07.820 Hannah Wang: The last, like the video.
355 00:44:07.980 ⇒ 00:44:08.650 Uttam Kumaran: Yeah.
356 00:44:09.520 ⇒ 00:44:10.170 Hannah Wang: Right.
357 00:44:10.500 ⇒ 00:44:21.100 Hannah Wang: Oh, I don’t think we have anything planned after that, I think now, it’s just like, hmm.
358 00:44:23.230 ⇒ 00:44:24.780 Hannah Wang: yeah, I see.
359 00:44:26.230 ⇒ 00:44:30.116 Hannah Wang: Okay, we can. We can think about it and update it.
360 00:44:36.380 ⇒ 00:44:49.489 Hannah Wang: okay, does that kind of make sense for everyone? I think I just wanna like bucket everyone into something so that there’s always an owner. So I can be like video and partnership type campaigns. And then Ryan can be like content heavy ones.
361 00:44:50.275 ⇒ 00:45:04.319 Hannah Wang: I guess Rico can be recruiting, although Ryan already kind of started the recruiting stuff for Utam like rows, 5 and 6 and then Sid can be like just direct sales. Stuff!
362 00:45:05.780 ⇒ 00:45:09.860 Hannah Wang: What? Which one? What is the is this for employees or company?
363 00:45:09.860 ⇒ 00:45:11.244 Uttam Kumaran: Yeah, this this is
364 00:45:11.820 ⇒ 00:45:14.838 Uttam Kumaran: Well, this is also like sales partnerships.
365 00:45:15.590 ⇒ 00:45:16.300 Hannah Wang: Okay.
366 00:45:20.326 ⇒ 00:45:23.380 Hannah Wang: don’t know if that’s Sid or me.
367 00:45:24.676 ⇒ 00:45:25.939 Uttam Kumaran: It could be said.
368 00:45:26.260 ⇒ 00:45:27.040 Hannah Wang: Okay.
369 00:45:28.290 ⇒ 00:45:30.440 Uttam Kumaran: Yeah, we’re just not overthink it. It’s.
370 00:45:31.310 ⇒ 00:45:35.890 Hannah Wang: I’m the queen of overthinking. So that’s helpful to know that I shouldn’t overthink.
371 00:45:37.361 ⇒ 00:45:45.560 Hannah Wang: Okay, yeah. I think this is a good start, I guess, right before we close I want to propose
372 00:45:46.530 ⇒ 00:45:50.113 Hannah Wang: a cadence for tracking everything.
373 00:45:51.620 ⇒ 00:45:57.059 Hannah Wang: I think weekly is good, maybe like a weekly 30 min meeting. How does that sound for everyone.
374 00:45:58.430 ⇒ 00:45:59.359 Ryan Brosas: Yeah, that works.
375 00:45:59.360 ⇒ 00:45:59.650 Vishnu: Yup!
376 00:46:00.350 ⇒ 00:46:01.180 Rico Rejoso: That’s good.
377 00:46:01.510 ⇒ 00:46:10.470 Hannah Wang: Okay, is Friday like to like as everyone kind of tired on Friday. Do we want to do it like on Thursdays instead? Or
378 00:46:10.730 ⇒ 00:46:12.139 Hannah Wang: is Friday okay?
379 00:46:13.470 ⇒ 00:46:15.639 Hannah Wang: Or like is Monday better? I don’t know.
380 00:46:15.640 ⇒ 00:46:16.520 Uttam Kumaran: Friday’s fine.
381 00:46:17.510 ⇒ 00:46:23.499 Hannah Wang: Okay, I will book that meeting. Just find a time where it works for everyone. And then.
382 00:46:24.490 ⇒ 00:46:36.259 Hannah Wang: yeah, I think we can just like talk about, I guess, like, since we’re starting this off and kicking everything off there might. It might be rough around the edges, but I think once we get the hang of it, it’ll start to get better, so.
383 00:46:36.260 ⇒ 00:46:36.740 Uttam Kumaran: Okay.
384 00:46:38.540 ⇒ 00:46:39.570 Hannah Wang: Cool.
385 00:46:39.570 ⇒ 00:46:43.819 Uttam Kumaran: I think the biggest thing is like at the end of these, I want to do like a campaign
386 00:46:44.420 ⇒ 00:46:45.510 Uttam Kumaran: retro.
387 00:46:46.850 ⇒ 00:46:49.610 Uttam Kumaran: So like I don’t know whether we could like.
388 00:46:51.860 ⇒ 00:46:56.150 Uttam Kumaran: Maybe we could put a column here that’s literally like retro booked.
389 00:46:56.900 ⇒ 00:47:03.710 Uttam Kumaran: And I think the campaign owner should be in charge of this, and then also, like Kickoff booked.
390 00:47:04.660 ⇒ 00:47:08.580 Uttam Kumaran: this can kick off, can happen in slack, but like
391 00:47:10.316 ⇒ 00:47:13.070 Uttam Kumaran: Prefer, like us, to be really determined about like
392 00:47:13.670 ⇒ 00:47:17.960 Uttam Kumaran: learning from these, you know, having an end date, and then being like what went wrong.
393 00:47:18.970 ⇒ 00:47:19.720 Hannah Wang: Okay.
394 00:47:26.070 ⇒ 00:47:30.722 Hannah Wang: Okay, yeah. I think every owner should kind of book the meeting. Then.
395 00:47:33.260 ⇒ 00:47:45.399 Uttam Kumaran: I mean for the ones that are active. It’s fine, but like for stuff that’s active like when they end, it would be great to sort of have it like, have a have a retro, I mean, a lot of them are going to be at the end of the month.
396 00:47:45.520 ⇒ 00:47:49.830 Uttam Kumaran: but I don’t. I think we just need probably like. But then, by the end of it.
397 00:47:50.010 ⇒ 00:47:52.890 Uttam Kumaran: by the by, the retro, we want to have data.
398 00:47:53.640 ⇒ 00:47:56.450 Uttam Kumaran: So one criteria for the retro is gonna be
399 00:47:57.150 ⇒ 00:47:59.539 Uttam Kumaran: like data basically needs to be ready.
400 00:48:01.590 ⇒ 00:48:03.360 Hannah Wang: Yeah, I wanna put a comment,
401 00:48:12.340 ⇒ 00:48:13.100 Hannah Wang: okay.
402 00:48:14.080 ⇒ 00:48:25.320 Hannah Wang: I know this is a lot. It’s a lot for me. So I’m gonna let it sink in, and then we could go from there. So I’ll book that meeting for next Friday, and then I think we can either
403 00:48:25.610 ⇒ 00:48:34.000 Hannah Wang: yeah update this, or just kind of keep going at it, and then, if there’s any questions like, feel free to obviously slack
404 00:48:38.800 ⇒ 00:48:40.990 Uttam Kumaran: Okay. Thanks. Everyone.
405 00:48:41.854 ⇒ 00:48:42.719 Hannah Wang: Yep.
406 00:48:43.000 ⇒ 00:48:45.300 Rico Rejoso: Bye, bye, thanks, guys, this.