Meeting Title: Marketing Team Standup Date: 2025-07-09 Meeting participants: Rico Rejoso, Ryan Brosas, Hannah Wang, Raymund Verzosa, Amber Lin


WEBVTT

1 00:01:59.190 00:02:00.410 Hannah Wang: Hello!

2 00:02:03.390 00:02:04.859 Ryan Brosas: Hey? What’s up?

3 00:02:08.199 00:02:11.179 Hannah Wang: Oops. That’s not what I wanted to share.

4 00:02:13.669 00:02:15.099 Hannah Wang: Where’s my line? Here?

5 00:02:15.259 00:02:16.089 Hannah Wang: It’s okay.

6 00:02:18.539 00:02:19.859 Hannah Wang: So

7 00:02:20.279 00:02:39.539 Hannah Wang: yesterday Rico Amber and I met up to kind of clean up the board. We didn’t get to content yet. We just cleaned up the marketing board a little bit. We didn’t finish going through everything and grooming things yet. I think we’ll do that tomorrow. So I think everything

8 00:02:40.619 00:02:45.829 Hannah Wang: is basically basically has a project to it.

9 00:02:46.099 00:02:58.759 Hannah Wang: So promotions sales. And then there’s stuff with no initiatives more like ad hockey type of things, or linkedin or branding. I think we’ll try to

10 00:02:59.369 00:03:05.169 Hannah Wang: categorize them, or at least create initiative buckets if we find

11 00:03:05.409 00:03:09.319 Hannah Wang: the right grouping. So that’s just an update on the board.

12 00:03:11.609 00:03:18.649 Hannah Wang: and then all the partnership type of stuff. I guess that’s just more related to me. But that’s kind of in sales right now.

13 00:03:20.589 00:03:29.169 Hannah Wang: So yeah. As for marketing or design, yeah, there’s a lot of things.

14 00:03:30.079 00:03:33.388 Hannah Wang: I guess in motion right now.

15 00:03:36.459 00:03:40.149 Hannah Wang: yeah, I just need to catch up on all the messages and kinda

16 00:03:40.439 00:03:45.599 Hannah Wang: prioritize things, Enrico, if I could maybe get your help with that.

17 00:03:46.219 00:03:49.249 Hannah Wang: If you see in the marketing channel.

18 00:03:49.309 00:04:18.169 Hannah Wang: there’s just like things that Utam kind of asks that we can make. So, for example, like the most recent one. For like sales material material for the super position partnership around the workshop. More context around that we’re partnering with a company called Superposition. They basically offer workshops, and we’re just partnering with them to to create an AI workshop. So if you’ve seen that thread like, we just need a generic

19 00:04:18.379 00:04:23.870 Hannah Wang: work generic, one pager kind of Pdf format for the workshop.

20 00:04:24.469 00:04:32.059 Hannah Wang: so usually, I just kind of like, make a ticket in linear. But if you can maybe help like.

21 00:04:32.689 00:04:39.029 Hannah Wang: do you know how to do the create new issue shortcut in slack

22 00:04:43.939 00:04:46.549 Hannah Wang: Rico? I don’t know if Amber showed you that yet.

23 00:04:46.830 00:04:53.150 Rico Rejoso: Yeah, she haven’t. But I think there were changes that the 8 M will be implementing in regards to that one.

24 00:04:54.050 00:04:55.980 Rico Rejoso: They’re in talks, in regards to that?

25 00:04:56.210 00:04:59.070 Rico Rejoso: Not yet sure. When will it be finalized? Yet.

26 00:05:00.040 00:05:03.486 Hannah Wang: Oh, I meant more so like the slack shortcut.

27 00:05:03.870 00:05:04.780 Rico Rejoso: Your ask.

28 00:05:05.590 00:05:08.369 Hannah Wang: The create new issue. Linear.

29 00:05:09.370 00:05:10.880 Hannah Wang: This shortcut here.

30 00:05:12.380 00:05:17.230 Rico Rejoso: Yeah, what what’s been thought to me? Was the linear. Ask where you type in dash?

31 00:05:17.350 00:05:18.170 Rico Rejoso: Asked.

32 00:05:18.460 00:05:23.839 Hannah Wang: Oh, I see, but that’s still being created. You said.

33 00:05:23.840 00:05:26.930 Rico Rejoso: Yeah, there were changes that from the team, I think.

34 00:05:28.090 00:05:28.825 Hannah Wang: Okay?

35 00:05:29.720 00:05:40.423 Hannah Wang: well, while that’s still, I guess, being built out like for this one, could you maybe help like, I guess, practice like making the issue for me, and kind of

36 00:05:44.080 00:05:45.810 Hannah Wang: Let’s see, like putting it

37 00:05:46.150 00:06:02.522 Hannah Wang: like just putting it within one of the initiatives that we built out yesterday. I mean, you can ask me like what initiative it should go under and also like prioritizing it. So this one is more urgent. So I think we should work on it this cycle.

38 00:06:03.610 00:06:15.789 Hannah Wang: So maybe after this meeting, if you could maybe help do that. I think that’d just be really helpful in terms of like, pm, stuff. Because, yeah, a lot of these ad hoc, things come into

39 00:06:16.120 00:06:23.899 Hannah Wang: our sprints pretty frequently, and I just don’t like really know how to like. I’m not a really

40 00:06:24.050 00:06:31.416 Hannah Wang: I I can do it, but it just takes a lot of bandwidth from me to kind of create the ticket and then track everything.

41 00:06:31.810 00:06:33.950 Hannah Wang: yeah. So that’d be super awesome.

42 00:06:33.950 00:06:34.330 Rico Rejoso: Yeah.

43 00:06:34.330 00:06:35.119 Hannah Wang: And then also like.

44 00:06:35.120 00:06:37.120 Rico Rejoso: After after this meeting.

45 00:06:37.620 00:06:43.770 Hannah Wang: Yeah, no, no. Rush, and then also this one, too, like just any request.

46 00:06:44.241 00:07:03.918 Hannah Wang: And then you can kind of like, get more context in the thread, and I’ll probably respond to things if we already have it or not. But and I’ll like tag you like. Oh, can you help me make the ticket. So this one is also like another ticket that we would wanna make in terms of like building out the case study from the with the AI team.

47 00:07:04.880 00:07:16.700 Hannah Wang: yeah. So if you get to it before I get to it, that’s awesome. If I kind of tag you in it. That’s totally fine, too. But I think that’ll just be helpful for me.

48 00:07:17.290 00:07:19.759 Hannah Wang: so let me go back to the board.

49 00:07:21.730 00:07:27.830 Hannah Wang: So yeah, currently still working on like the website, and a lot of other like, I guess assistance

50 00:07:27.970 00:07:32.080 Hannah Wang: from like content. And just video and stuff like that. So

51 00:07:32.240 00:07:41.069 Hannah Wang: yeah, I will answer every question once I get caught up and stuff. But I think that is about

52 00:07:41.750 00:07:42.880 Hannah Wang: it.

53 00:07:43.447 00:07:45.530 Hannah Wang: I think I still need a like.

54 00:07:46.170 00:07:51.167 Hannah Wang: I think we need a groom through these tickets, or at least like, look through everything.

55 00:07:52.350 00:07:54.670 Hannah Wang: but yeah, nothing super urgent

56 00:07:55.040 00:08:03.629 Hannah Wang: from or like in terms of updates and stuff from my end. I think it’s just catching up and kind of continuing to juggle all these different avenues.

57 00:08:04.256 00:08:06.589 Hannah Wang: and assets that are needed.

58 00:08:09.360 00:08:12.500 Hannah Wang: Okay, anyone else. Wanna go. Go. Next.

59 00:08:12.910 00:08:17.016 Ryan Brosas: Yeah, so for me, for the update.

60 00:08:17.670 00:08:27.080 Ryan Brosas: yeah, I think for the sales side or the Gd and stuff. I did some lead 10, or like.

61 00:08:27.340 00:08:28.879 Ryan Brosas: what do you call this

62 00:08:29.320 00:08:38.799 Ryan Brosas: our outreach for? For Robert’s account? So I think it’s kind of like block, because of like the

63 00:08:38.909 00:08:49.393 Ryan Brosas: it. Ha! Well, it currently does because of the weekly restriction. So I’m currently like, 70% done on like the e-commerce something.

64 00:08:50.180 00:08:51.180 Ryan Brosas: I think

65 00:08:51.410 00:09:04.319 Ryan Brosas: it’s specifically for Cdp, or I’m not really sure what is the Icp for that? But it’s kinda 73% done on. And I can just finish that like next week.

66 00:09:04.890 00:09:17.689 Ryan Brosas: and for the talent thing for, like the Pm. Already done for the extended and the original one.

67 00:09:19.440 00:09:30.540 Ryan Brosas: it’s the ex. The original is for, like Austin Austin, the Gao is is on Austin. Then they extended would be on like

68 00:09:31.267 00:09:58.639 Ryan Brosas: what they call this specifically on on Texas. So it’s kind of like large reach. So yeah, I think that’s pretty much done on my side. And already. Push that on average. So I will just continuously to monitor that on on average, and update the shit the the what they call this the marketing tracker

69 00:09:58.760 00:10:07.829 Ryan Brosas: or the campaign tracker. Yeah. And I think that’s pretty much on that on the Pm. Talent.

70 00:10:08.290 00:10:15.839 Ryan Brosas: And next will be the architect solution. I got like a confirmation on that

71 00:10:16.610 00:10:20.600 Ryan Brosas: and I will be extended, extending it

72 00:10:20.760 00:10:47.129 Ryan Brosas: on Texas, and also other competitors that we have. Yeah, that will be my next task for that and for the content. Yeah, I think we are getting a good cadence. I still haven’t like got a take away from Tom, and also like we got banned for for like for Robert’s account. So

73 00:10:47.710 00:11:13.949 Ryan Brosas: yeah, I I still didn’t get like a content for for Robert, but we’ll push content for ‘s account, so I will be like pushing superposition announcement and take away for for tomorrow. And if that is going to be okay, and pushing mustafas like this is like the employee advoca advocacy.

74 00:11:14.040 00:11:34.330 Ryan Brosas: So I think that’s pretty much okay to focus on one initiative per day. Because if from my ex from the experience, of what we’re currently doing, we’re posting and post is kind of similar. So it’s kind of hard to like

75 00:11:34.460 00:11:56.830 Ryan Brosas: repost and doing like content, because it’s kind of. We want to push traffic on one content at a time. So that’s what I’m currently pushing, which is one repost or one post. So I think that’s pretty much. Okay, because we are pushing like like our employees, to call this

76 00:11:56.940 00:11:58.150 Ryan Brosas: accomplishment.

77 00:11:58.470 00:12:12.690 Ryan Brosas: And we can also push like on a Saturday. We can push the key study, which is pretty much okay and like, extending the content cadence to 7 days. I think that’s pretty much okay. And I’m currently like

78 00:12:12.930 00:12:32.989 Ryan Brosas: like discovering other content system. I reach out. I already reach out to like Erica Schneider. So I’m currently like purchasing his content system. It’s a notion pad. So I will be trying to like

79 00:12:33.436 00:12:53.259 Ryan Brosas: learn it by today or until this week, and I will try to like. Apply it to our system, and we can have, like a structure content system for for times account. And you know, robert’s account related to their to their once also.

80 00:12:53.710 00:13:00.990 Ryan Brosas: And yeah, and for the video stuff. Yeah, I think I need to like.

81 00:13:01.835 00:13:13.229 Ryan Brosas: put all the video thing on here in in linear, because it’s it’s not properly set, because there’s like

82 00:13:14.066 00:13:20.730 Ryan Brosas: mobile clips and pull clips from from. And yeah, that’s pretty much not

83 00:13:20.980 00:13:34.449 Ryan Brosas: specific enough. So I will be changing and putting all the stuff that rob that race going to go do and there’s like other initiative that for Roberts. Also.

84 00:13:35.127 00:13:43.090 Ryan Brosas: Yeah, I think I need to clean up the content the content cleaner section.

85 00:13:43.350 00:14:00.832 Ryan Brosas: And yeah, because there’s like a push back from Rob Roberts for the topics that I provided. So I think I will be erasing that also. So yeah, we’ll be cleaning this out. And I already like

86 00:14:01.420 00:14:09.040 Ryan Brosas: like, polish it a bit. But yeah, I will be like, I read some of the issues here.

87 00:14:09.330 00:14:26.519 Ryan Brosas: And yeah, I think that’s pretty much on my side. Content. Gtm, and the video. And yeah, I think that’s pretty much it, since we are not pushing SEO, or like blog posts. I’m pretty much focused on those section now.

88 00:14:27.730 00:14:32.020 Hannah Wang: Yeah, for sales the campaigns

89 00:14:32.330 00:14:45.715 Hannah Wang: I’ve I mean, I we have the kickoff meeting tomorrow, so I guess we can talk about it there. But yeah, maybe tomorrow I’d want to talk about like how to track everything. I know we have that spreadsheet.

90 00:14:47.830 00:14:50.590 Hannah Wang: Yeah. So maybe that’s good enough.

91 00:14:51.400 00:15:08.650 Hannah Wang: But yeah, maybe we can talk about that tomorrow. And then for content. Do you think you need like Rico’s help in terms of pming all the tickets and stuff, or do you feel like it’s you you got it handled.

92 00:15:09.190 00:15:14.969 Ryan Brosas: Yeah already got it handled. It is it’s kind of like

93 00:15:15.100 00:15:19.339 Ryan Brosas: huge, but it’s it. Just I just

94 00:15:19.710 00:15:38.929 Ryan Brosas: got in my head. It’s already like systemized. But yeah, I think I already got that handled. And yeah, priority station. It’s pretty much like decrease the the hand. Result? I think that’s pretty much the priority right now is the copy. And yeah, next.

95 00:15:39.070 00:15:47.320 Ryan Brosas: and everything is just secondary and well secondary to secondary. So I think that’s pretty. That’s pretty much it for me.

96 00:15:47.640 00:16:02.660 Hannah Wang: Okay, yeah. So Rico, maybe we can just focus like tomorrow in our grooming session, we can just focus on the marketing board. Because I think I think Ryan’s pretty good at handling the content tickets and tracking everything. Okay.

97 00:16:03.772 00:16:06.799 Hannah Wang: and then, Ray, do you want to give an Update.

98 00:16:06.930 00:16:14.459 Raymund Verzosa: Alright, yeah, so pretty much what Ryan said. We’re working on putting the

99 00:16:14.680 00:16:20.270 Raymund Verzosa: tasks that I’m doing in linear. So it’s organized. And

100 00:16:21.060 00:16:23.650 Raymund Verzosa: for the video. I’m currently working on the

101 00:16:24.782 00:16:33.240 Raymund Verzosa: on the website, video, the main video. And I just need some materials for it. I’m kind of stuck

102 00:16:34.070 00:16:34.930 Raymund Verzosa: and.

103 00:16:34.930 00:16:37.449 Hannah Wang: I saw your message. I will

104 00:16:39.230 00:16:40.240 Raymund Verzosa: Yeah, okay.

105 00:16:40.240 00:16:41.552 Hannah Wang: I will respond.

106 00:16:42.150 00:16:45.910 Raymund Verzosa: And yeah, I’m also working on.

107 00:16:46.490 00:16:53.200 Raymund Verzosa: I’m starting to work on some Robert video stuff.

108 00:16:53.470 00:16:55.259 Raymund Verzosa: Yeah, he got me to work.

109 00:16:56.150 00:17:01.369 Raymund Verzosa: And with his wife. So yeah, it’s pretty much it.

110 00:17:02.670 00:17:03.380 Hannah Wang: Okay.

111 00:17:05.839 00:17:08.554 Hannah Wang: That sounds good.

112 00:17:13.310 00:17:19.479 Hannah Wang: yeah, I guess from like market or design, like, if you need anything urgently.

113 00:17:19.650 00:17:23.860 Hannah Wang: I know we have tickets. But I think it’s just hard for me to track like what

114 00:17:24.140 00:17:26.000 Hannah Wang: needs to be like what

115 00:17:26.750 00:17:40.360 Hannah Wang: is urgent. So, for example, like the case, study stuff like creating the infographic like, if you need that done like just ping us or like, follow up with it because it’s not really like

116 00:17:41.820 00:18:10.810 Hannah Wang: we’re not like working on it right now, and I I think I have a hard time like prioritizing and stuff so maybe, Rico, that’s where you come in to kind of help, but I know that there’s like a lot of tickets. But there’s just like a lot of asks from different like sales and content and all that, and like video and stuff like that. So if you need anything just like, follow up with me or Ann, and then we’ll get it done. If it’s like urgent, just like ping us. Because I think.

117 00:18:10.980 00:18:17.280 Hannah Wang: yeah, there’s already like a lot of moving pieces. So just wanted to say that

118 00:18:17.990 00:18:18.620 Rico Rejoso: November.

119 00:18:20.690 00:18:42.709 Hannah Wang: Yes, and so tomorrow the campaign meeting Utam proposed a new time. So I moved it earlier in the day. So just be aware on your calendar that I moved it. And then the grooming session, Rico, I just pushed it back 15 min. So that should be fine, I think.

120 00:18:46.270 00:18:47.880 Hannah Wang: And

121 00:18:48.340 00:18:54.999 Hannah Wang: yeah, I think that’s about it. Oh, Amber’s here. Hello! I don’t know how much you heard.

122 00:18:55.120 00:18:57.553 Amber Lin: I’ve heard the last sentence.

123 00:18:58.040 00:18:59.819 Hannah Wang: Okay, well, I just

124 00:19:01.750 00:19:12.740 Hannah Wang: yeah, asked Rico for help pming. Basically, I guess that’s like the relevant update for you like, cause, I don’t know if you like. If you look at the design channel, there’s constantly new asks from Utam.

125 00:19:13.110 00:19:18.350 Hannah Wang: and I just need help like making tickets and prioritizing and grooming it. So I just asked.

126 00:19:18.350 00:19:22.679 Amber Lin: Yay, yeah, okay. I’m glad I’m glad that’s happening.

127 00:19:24.062 00:19:29.539 Amber Lin: I I was just here. I just wanted to hear what happened. So.

128 00:19:29.540 00:19:30.440 Hannah Wang: Okay, be regard.

129 00:19:30.440 00:19:31.010 Hannah Wang: Yeah.

130 00:19:33.750 00:19:39.406 Hannah Wang: I guess most relevant for you. I moved the meeting back 15 min. The grooming session.

131 00:19:40.847 00:19:52.549 Amber Lin: The extra 15 min. I won’t be there, but I think for Thursday. I can lead the 1st part grooming, and then the second part. Maybe, Rico, you can take over to take a stab at it.

132 00:19:54.910 00:19:55.630 Rico Rejoso: Sure.

133 00:19:57.770 00:19:58.460 Hannah Wang: Cool.

134 00:19:58.827 00:20:11.690 Amber Lin: And oh, since Ryan, since you’re here, do you need any help grooming the content board? I know sales needed some help. We could help you after we finish marketing the marketing board.

135 00:20:12.570 00:20:32.360 Ryan Brosas: Yeah, I think I’m pretty covered. I will just remove some stuff here from like Robert’s take yeah, I think that’s pretty much what I’m going to do that there. But we are already covered like the content and the video stuff. Already. That nailed down.

136 00:20:33.370 00:20:38.272 Hannah Wang: Yeah, I think Ryan’s pretty good at content, so just help me.

137 00:20:38.650 00:20:39.085 Amber Lin: Okay.

138 00:20:39.700 00:20:40.120 Hannah Wang: Yeah.

139 00:20:40.120 00:20:52.530 Amber Lin: Okay, lovely. Yeah, we’ll we’ll just finish the marketing. And then, does anyone have visibility into what projects are currently being used in the sales team?

140 00:20:54.680 00:20:59.079 Ryan Brosas: Yeah. From my the sales

141 00:20:59.430 00:21:07.949 Ryan Brosas: thingy I’m pretty much not sure, but because on the Gtm, I just use the content linear because

142 00:21:08.140 00:21:08.970 Ryan Brosas: this is pretty much.

143 00:21:08.970 00:21:09.430 Amber Lin: No.

144 00:21:09.921 00:21:16.309 Ryan Brosas: My my my my thing, or well, my my task, like.

145 00:21:16.480 00:21:17.759 Amber Lin: Okay. Okay.

146 00:21:18.450 00:21:19.620 Ryan Brosas: So I just put.

147 00:21:19.620 00:21:28.290 Amber Lin: I will go ask Robert if we can clean out some of the sales ones so that it’s it’s easier.

148 00:21:29.114 00:21:29.620 Amber Lin: But.

149 00:21:29.620 00:21:36.860 Hannah Wang: Maybe Sid made it. Yeah, I don’t know who created. Oh, Robert created it. I see Robert created.

150 00:21:36.860 00:21:43.579 Amber Lin: It’s okay. It’s okay. I don’t think any of us uses it. So as long as it doesn’t disrupt anything, it’s fine.

151 00:21:43.890 00:21:59.788 Hannah Wang: Yeah. But I mean, so we have like a campaign. This, the go to market campaign Kickoff meeting tomorrow and something I’m gonna bring up there is like where to track everything for that. Those initiatives. I’m wondering if that should go in sales.

152 00:22:00.150 00:22:01.780 Amber Lin: I have to leave sales.

153 00:22:02.350 00:22:03.490 Amber Lin: Yeah, you’re a marketing work.

154 00:22:03.490 00:22:05.058 Amber Lin: It was big enough.

155 00:22:06.370 00:22:10.300 Hannah Wang: Yeah. So I think we’ll just probably set up like

156 00:22:10.530 00:22:14.209 Hannah Wang: projects for each campaign that we’re running, and then track.

157 00:22:14.210 00:22:14.989 Amber Lin: Yeah, and.

158 00:22:14.990 00:22:16.040 Hannah Wang: If I get there.

159 00:22:16.040 00:22:17.200 Amber Lin: Initiative.

160 00:22:17.690 00:22:27.520 Hannah Wang: Yeah, well, there is like a separate Google sheet tracker thing. But I I do like having everything in linear. So maybe we’ll do that instead.

161 00:22:28.380 00:22:29.100 Amber Lin: Okay.

162 00:22:29.690 00:22:38.950 Hannah Wang: Okay, sounds good. I think that was everything for today. So if nothing else have a good Wednesday.

163 00:22:40.200 00:22:41.179 Hannah Wang: thank you. Everyone.

164 00:22:41.180 00:22:41.790 Raymund Verzosa: You too.

165 00:22:42.140 00:22:43.350 Amber Lin: Bye.

166 00:22:43.350 00:22:44.790 Raymund Verzosa: Guys, bye.