Meeting Title: Marketing Team Standup Date: 2025-07-07 Meeting participants: Ryan Brosas, Hannah Wang, Uttam Kumaran, Raymund Verzosa, Rico Rejoso
WEBVTT
1 00:01:25.620 ⇒ 00:01:26.650 Uttam Kumaran: Hello!
2 00:01:28.600 ⇒ 00:01:29.330 Hannah Wang: Hello!
3 00:01:29.330 ⇒ 00:01:29.845 Raymund Verzosa: Hello!
4 00:01:33.290 ⇒ 00:01:34.060 Ryan Brosas: Hi guys.
5 00:01:34.060 ⇒ 00:01:35.180 Uttam Kumaran: How’s everyone?
6 00:01:36.660 ⇒ 00:01:37.690 Hannah Wang: Good.
7 00:01:44.976 ⇒ 00:01:49.693 Hannah Wang: Okay, I can share the board.
8 00:01:50.970 ⇒ 00:02:06.280 Hannah Wang: Rico’s gonna join our meetings from now on, just to if you can help him marketing and kinda organize everything. So that’s why he’s here. Let me
9 00:02:07.640 ⇒ 00:02:10.998 Hannah Wang: close a bunch of things.
10 00:02:15.596 ⇒ 00:02:20.610 Hannah Wang: So yeah, we can run through this real quick.
11 00:02:23.290 ⇒ 00:02:45.126 Hannah Wang: let’s see. So for design stuff, we’re still working on the website. But yeah, we scheduled a meeting for tomorrow with Anne Usham and I to kind of talk about the new changes from the brand script work. And then, once that’s kind of done, we can hand that over to Arushi. Who’s our web? Dev?
12 00:02:46.280 ⇒ 00:02:50.129 Hannah Wang: There’s a bunch of ad hoc stuff here and there that
13 00:02:50.300 ⇒ 00:02:53.571 Hannah Wang: I think Ann and I are working on
14 00:02:57.550 ⇒ 00:03:00.360 Hannah Wang: and we’re also still working on the AI demo site.
15 00:03:00.750 ⇒ 00:03:01.350 Hannah Wang: Yeah.
16 00:03:01.350 ⇒ 00:03:01.870 Uttam Kumaran: Yes.
17 00:03:02.530 ⇒ 00:03:08.260 Hannah Wang: Which I don’t know. At 1 point we want to stop kind of
18 00:03:08.380 ⇒ 00:03:19.319 Hannah Wang: like, I guess. Establish an Mvp. Just cause I know that’s not like a super high priority, the demo site, but we still want it to look decent. So.
19 00:03:19.320 ⇒ 00:03:20.410 Uttam Kumaran: Probably, I think.
20 00:03:20.990 ⇒ 00:03:29.009 Uttam Kumaran: yeah, I think this week we can sort of put a pause on stuff. I think about us finishing up all this sort of detailed work.
21 00:03:29.694 ⇒ 00:03:34.189 Uttam Kumaran: And so I kind of want him to see that through and just make sure all the core functionalities there
22 00:03:34.350 ⇒ 00:03:39.630 Uttam Kumaran: and then, we can basically hopefully, just take on some pieces as they come.
23 00:03:41.540 ⇒ 00:03:43.980 Uttam Kumaran: But I do want to get the website worked on.
24 00:03:45.010 ⇒ 00:03:52.679 Hannah Wang: Yeah, I think the tickets and the AI team. So it’s not being tracked here. But.
25 00:03:52.680 ⇒ 00:03:56.950 Uttam Kumaran: Yeah, it’s in the admin. Yeah, I saw it this morning should be all done by Wednesday.
26 00:03:57.450 ⇒ 00:04:03.335 Hannah Wang: Okay, yeah. I mean, I think Mustafa did a good job handling all of the requests that. And I had.
27 00:04:04.100 ⇒ 00:04:16.489 Hannah Wang: That’s awesome. let’s see. Yeah, like Linkedin stuff here and there. There’s some ad hoc things.
28 00:04:17.670 ⇒ 00:04:21.230 Hannah Wang: but please feel free to ping me or follow up on it. If I
29 00:04:21.560 ⇒ 00:04:24.294 Hannah Wang: I might have missed some stuff.
30 00:04:27.120 ⇒ 00:04:36.438 Hannah Wang: and then, just from like the partnership side, yeah, we had that meeting, and I think we can try to work on, I guess. Like tracking everything here.
31 00:04:36.760 ⇒ 00:04:41.790 Uttam Kumaran: Yeah, I guess my question there was gonna be I know we had. We have it all as projects here.
32 00:04:42.340 ⇒ 00:04:42.780 Hannah Wang: You know.
33 00:04:42.780 ⇒ 00:04:45.160 Uttam Kumaran: Comfortable with that. I’m okay with that, just
34 00:04:45.640 ⇒ 00:04:50.097 Uttam Kumaran: I just wanted to make sure. And we could also move it to a different team. But
35 00:04:50.510 ⇒ 00:04:52.389 Uttam Kumaran: you’re okay. I’ll leave it on here.
36 00:04:54.710 ⇒ 00:04:55.720 Uttam Kumaran: Hmm!
37 00:04:57.290 ⇒ 00:04:59.659 Uttam Kumaran: Maybe it’s easy just to keep it here.
38 00:05:02.060 ⇒ 00:05:08.449 Hannah Wang: But is it like, I guess it’s just like a semantic thing like, is it really marketing? So I don’t.
39 00:05:08.450 ⇒ 00:05:11.219 Uttam Kumaran: Yeah, it’s also just the statuses, maybe a bit different.
40 00:05:11.430 ⇒ 00:05:11.890 Hannah Wang: Bit of the way.
41 00:05:11.890 ⇒ 00:05:14.520 Uttam Kumaran: I handle this on the AI team, is I? When I
42 00:05:14.660 ⇒ 00:05:22.760 Uttam Kumaran: manage that team I sort of have both. I have like 2, or I have, like almost 4 or 5 teams pulled up in just one view.
43 00:05:23.320 ⇒ 00:05:23.849 Uttam Kumaran: That’s what I did.
44 00:05:24.112 ⇒ 00:05:25.689 Uttam Kumaran: A lot across all the tickets
45 00:05:26.010 ⇒ 00:05:31.550 Uttam Kumaran: like, if we want. We can move this to like the sales team and linear.
46 00:05:33.170 ⇒ 00:05:35.789 Uttam Kumaran: because maybe Sid will be there as well.
47 00:05:35.940 ⇒ 00:05:36.930 Hannah Wang: Yeah.
48 00:05:37.130 ⇒ 00:05:40.189 Uttam Kumaran: And then we don’t necessarily need to talk about.
49 00:05:41.070 ⇒ 00:05:43.510 Uttam Kumaran: We don’t have to talk about it in this meeting.
50 00:05:44.220 ⇒ 00:05:47.890 Uttam Kumaran: or we can. I just know it doesn’t affect everybody.
51 00:05:48.130 ⇒ 00:05:52.140 Hannah Wang: Yeah. And we can talk about it on the weekly Monday meeting we just had.
52 00:05:52.709 ⇒ 00:06:04.390 Hannah Wang: That’s good place. Yeah. Okay? So yeah, frico, if if you could like, create, just replicate all of those in the sales team. I don’t know if you’re in this
53 00:06:06.050 ⇒ 00:06:08.399 Uttam Kumaran: I think you could just move it actually like the project.
54 00:06:08.400 ⇒ 00:06:09.260 Hannah Wang: Oh, really.
55 00:06:09.680 ⇒ 00:06:11.720 Uttam Kumaran: Yeah, I think you can literally just move it.
56 00:06:17.250 ⇒ 00:06:18.440 Hannah Wang: Oh, cool.
57 00:06:18.910 ⇒ 00:06:24.328 Hannah Wang: Okay, let me. Just how do I select all of it?
58 00:06:25.530 ⇒ 00:06:27.380 Hannah Wang: Oh.
59 00:06:32.060 ⇒ 00:06:40.190 Hannah Wang: okay, well, I can. I can do that or Rico, if you remember, you could do that, or I’ll do it. Since I’m in the sales team. I’ll do that after this meeting.
60 00:06:44.750 ⇒ 00:06:57.539 Hannah Wang: and then promotional stuff. I don’t know where we are with that. Did we create? The next on the line is the superposition video, right?
61 00:06:58.690 ⇒ 00:07:03.509 Hannah Wang: I also know his talking head, too. So we have that as well.
62 00:07:05.810 ⇒ 00:07:10.239 Uttam Kumaran: Yeah, I think the superposition video I wanted to talk about like when we’re gonna get that out. Because I know we
63 00:07:10.830 ⇒ 00:07:13.070 Uttam Kumaran: that should be basically ready right.
64 00:07:13.750 ⇒ 00:07:24.119 Ryan Brosas: Yes, it is already. Ready. I will be. I think it’s already uploaded on the Youtube. And it is going to be like.
65 00:07:24.370 ⇒ 00:07:35.860 Ryan Brosas: go change the status on it, and we can we? That’s good to go, and for the shorts I will be scheduling that this week, so I can
66 00:07:35.970 ⇒ 00:07:44.729 Ryan Brosas: schedule that weekly. So you know the it’s a dripping cadence, or take the short.
67 00:07:47.640 ⇒ 00:07:59.730 Hannah Wang: Oh, I remember now. Yeah, I thought, yeah, in the the channel. We said that we’d post tomorrow like the Speaker Spotlight post. And then I’m I’m assuming we can post the video
68 00:08:00.190 ⇒ 00:08:01.220 Hannah Wang: just because.
69 00:08:01.220 ⇒ 00:08:03.999 Uttam Kumaran: Speaker spotlights scheduled an assembly already.
70 00:08:06.677 ⇒ 00:08:10.340 Ryan Brosas: We we haven’t. I haven’t like
71 00:08:10.880 ⇒ 00:08:14.300 Ryan Brosas: schedule that, but I will schedule that today.
72 00:08:14.860 ⇒ 00:08:20.199 Ryan Brosas: So I think 9 am. Or 8 Am. Is.
73 00:08:27.470 ⇒ 00:08:30.529 Hannah Wang: Sorry you said 8 Pm. 9 am. Or 8 Am.
74 00:08:30.530 ⇒ 00:08:32.650 Ryan Brosas: Yes, am. Yes.
75 00:08:32.840 ⇒ 00:08:36.160 Hannah Wang: Yeah, I think that’s a a central time, right?
76 00:08:36.600 ⇒ 00:08:37.650 Ryan Brosas: Yes. Tsd.
77 00:08:37.650 ⇒ 00:08:40.859 Hannah Wang: Okay, yeah, yeah, that sounds good. I think 9 is good.
78 00:08:41.850 ⇒ 00:08:48.120 Hannah Wang: like, I think 9 to 11 is, when is a good like timeframe for posting things for engagement.
79 00:08:50.490 ⇒ 00:08:54.640 Hannah Wang: Okay, so that’s promotional stuff.
80 00:08:58.020 ⇒ 00:09:10.610 Hannah Wang: and then just this is like a kind of a random, not random, but connected me with the interns, so that they could help, I guess. Assist me in building out like a marketing dashboard.
81 00:09:11.660 ⇒ 00:09:12.570 Hannah Wang: So
82 00:09:13.450 ⇒ 00:09:25.790 Hannah Wang: I’m not like the best with what metrics to track. But yeah, they said that they they’ll like, that’s what my weekly meeting with them is. Gonna be about. Is there anything
83 00:09:26.370 ⇒ 00:09:46.610 Hannah Wang: like, I know we track things in post hog, and we also track, like Linkedin analytics and stuff on Linkedin. But should we like bring all of those into like a dashboard, so we can see that or like. Should we just leave it in where they are like post hog and Linkedin.
84 00:09:47.500 ⇒ 00:09:54.299 Uttam Kumaran: Yeah, I I think I mainly wanted them to work with you and Ryan on like, what do we want to see across Linkedin.
85 00:09:54.430 ⇒ 00:09:58.410 Hannah Wang: And post hog, and like, I get it to like one single place.
86 00:09:58.410 ⇒ 00:09:58.950 Hannah Wang: Okay.
87 00:10:00.310 ⇒ 00:10:09.259 Uttam Kumaran: so feel free like, I think, for them to just give them the broad requirements which is like, Hey, we want to see, like, how many likes we’re getting comments we’re getting.
88 00:10:09.950 ⇒ 00:10:14.210 Uttam Kumaran: we wanna look yeah and like, and then have them sort of take it from there.
89 00:10:14.560 ⇒ 00:10:14.910 Hannah Wang: Okay.
90 00:10:14.910 ⇒ 00:10:16.230 Uttam Kumaran: Together like the brand.
91 00:10:16.640 ⇒ 00:10:17.280 Hannah Wang: Yeah.
92 00:10:18.810 ⇒ 00:10:30.500 Hannah Wang: so, Ryan, I can. I can invite you to that meeting, too. It’s on Thursdays in the morning. I’ll send you the invite we can. I didn’t have that meeting with them yet. Yeah, go ahead.
93 00:10:31.243 ⇒ 00:10:52.629 Ryan Brosas: So the this analytics is this, is it is this the same that I did for postal, the one that I did like extracting what they call this extracting the analytics from Linkedin, then put it in on post up. If it it’s I can just send like
94 00:10:52.910 ⇒ 00:11:09.460 Ryan Brosas: share the records the automation from that like, it’s not the automated automated. But you need to extract the old yet beaten put it on a Google sheet, and that that you can just put that on like
95 00:11:09.950 ⇒ 00:11:16.790 Ryan Brosas: what you call this, you can just click it on made.com. And it will be extracted to
96 00:11:17.480 ⇒ 00:11:19.180 Ryan Brosas: to what you call this post hog.
97 00:11:20.110 ⇒ 00:11:20.580 Hannah Wang: Hmm.
98 00:11:20.580 ⇒ 00:11:27.280 Uttam Kumaran: Yeah, I would just talk to them. Because I think, basically, the requirements are like, we just want to see what our performance is.
99 00:11:28.497 ⇒ 00:11:32.070 Uttam Kumaran: Somewhere every week, you know, across all these sources.
100 00:11:34.660 ⇒ 00:11:35.170 Hannah Wang: Yeah.
101 00:11:35.830 ⇒ 00:11:56.670 Hannah Wang: So I think just moving it to one unified place is the and then, Ryan, you you can kind of share everything that you built out on Thursday with them? And then, I think, ultimately, long term, we can like start to review that dashboard that they help build out, maybe, like every Monday during stand up or something, just to see
102 00:11:59.190 ⇒ 00:12:16.020 Hannah Wang: And I’m also thinking of asking them to help, because I initially asked Mustafa to help me track the clicks and engagement for the sales assets on that domain. The files dot Brainforge domain, but I think I might hand that to them instead, and help make.
103 00:12:16.020 ⇒ 00:12:19.810 Uttam Kumaran: Yeah, I think he’s probably gonna do. He’s he said. He’s gonna build it. But I think.
104 00:12:19.810 ⇒ 00:12:20.340 Hannah Wang: But.
105 00:12:20.530 ⇒ 00:12:25.579 Uttam Kumaran: These guys are gonna help to actually like measure and get you whatever you need to look at. Basically.
106 00:12:25.580 ⇒ 00:12:26.360 Hannah Wang: Okay.
107 00:12:26.360 ⇒ 00:12:30.890 Uttam Kumaran: If you’re like, Hey, I want to look at these clicks, and I want to look at all in one dashboard.
108 00:12:31.110 ⇒ 00:12:33.930 Uttam Kumaran: Then you would just be able to ask them for that, you know.
109 00:12:35.450 ⇒ 00:12:37.979 Hannah Wang: Okay, that’s great. Okay.
110 00:12:39.974 ⇒ 00:12:45.369 Hannah Wang: so, Ryan, I’ll invite you to that meeting, and then we can kinda take it from there on Thursday.
111 00:12:48.422 ⇒ 00:12:50.229 Hannah Wang: Okay, I think.
112 00:12:50.880 ⇒ 00:12:56.500 Hannah Wang: That’s about it on my end. Anyone wanna go next.
113 00:12:57.350 ⇒ 00:13:21.849 Ryan Brosas: Yeah, so as I said last last week that we’re going to to push like case study content, like it’s like, brand focus content. So yeah, I’m repurposing all. Most of our case study to do a to a linking content. And yeah, if there is like some diagram that we could
114 00:13:21.850 ⇒ 00:13:34.690 Ryan Brosas: include. So there’s like a visual or like, we can include that on a carousel. That would be great, because, we, this this kind of content is, we can, you know, use this
115 00:13:35.236 ⇒ 00:13:55.309 Ryan Brosas: well, pretty long we can just repurpose and just edit something out. Then we can share those content every week. Because we can really just push those every day, because we are going to sound like, you know, filthy. So yeah, we can.
116 00:13:55.700 ⇒ 00:13:56.350 Ryan Brosas: That’s
117 00:13:57.200 ⇒ 00:14:09.040 Ryan Brosas: focus on one day like Thursday or Tuesday based on what’s performing day. What’s the best performing day for us, for example, for a time it’s Thursday, and for like.
118 00:14:09.614 ⇒ 00:14:23.060 Ryan Brosas: Robert is Tuesday. Yeah, I think. That’s 1 of my go. That was. That’s 1 of my initiative this week. So I will be tagging you, Tom and Robert, for those content.
119 00:14:23.220 ⇒ 00:14:48.159 Ryan Brosas: And yeah, I think that’s pretty much all, and I will be making some topics based on what Robert saying it. I agree with him, because, pretty much the the thing that we’re I’m currently doing is most of like, like empowering your thoughts, your your your takeaways, and and what you call this your.
120 00:14:48.750 ⇒ 00:14:54.206 Ryan Brosas: your, your your what’s called it takeaways, or like overall you
121 00:14:55.100 ⇒ 00:15:10.899 Ryan Brosas: and we don’t have really have like a structure on the content. And I think that thing that he shared is pretty much aligned on our goal. So I will be focusing on that topic more, and we can push more of that.
122 00:15:12.600 ⇒ 00:15:13.200 Uttam Kumaran: Okay.
123 00:15:14.650 ⇒ 00:15:19.540 Hannah Wang: So for the case, study design asset.
124 00:15:19.950 ⇒ 00:15:25.490 Hannah Wang: I know that you asked me about the Amazon one. Is that the one that you’re going to focus on this week.
125 00:15:28.810 ⇒ 00:15:30.309 Hannah Wang: I think you’re muted right.
126 00:15:30.310 ⇒ 00:15:48.050 Ryan Brosas: Yeah, I’m not really sure. But I think we can start with by the cocoa, because we I think we have already have some assets from by the cocoa, and we can start from there. But yeah, it. We can start also there, if we can get some, you know, some
127 00:15:48.220 ⇒ 00:15:52.647 Ryan Brosas: some what do you call this affect for that?
128 00:15:53.250 ⇒ 00:16:01.059 Ryan Brosas: But then, whatever works I can just, you know, reschedule some some of those content.
129 00:16:01.960 ⇒ 00:16:06.479 Hannah Wang: Okay, yeah, I’m just thinking, like, I don’t know if.
130 00:16:06.770 ⇒ 00:16:18.959 Hannah Wang: like using a diagram for the asset, I don’t know how well that will perform just because the diagram it’s like really dense. I’m just thinking, maybe like more of an infographic
131 00:16:19.380 ⇒ 00:16:28.190 Hannah Wang: like a well designed infographic would maybe be better, because it’s like simpler and
132 00:16:28.890 ⇒ 00:16:40.329 Hannah Wang: yeah, like, we don’t have a design for that necessarily. So if you could make a ticket for that, and then tag me and Ann in that we can talk more in that in that thread.
133 00:16:40.790 ⇒ 00:16:48.699 Hannah Wang: like I think I think I’d want to design like a new type of asset, and not like reuse a diagram or something.
134 00:16:49.210 ⇒ 00:16:49.922 Ryan Brosas: Oh, sure! Sure!
135 00:16:53.570 ⇒ 00:17:08.854 Hannah Wang: Like, similar to, I guess, like what David does with superposition like I really like what he does, and his diagram, like some of them are more like technically heavy. But a lot of them are just like well designed assets, that kind of complement his post?
136 00:17:09.359 ⇒ 00:17:12.749 Hannah Wang: So I think maybe doing something like that would be helpful.
137 00:17:13.040 ⇒ 00:17:14.639 Ryan Brosas: Yeah, I agree.
138 00:17:15.210 ⇒ 00:17:15.970 Hannah Wang: Okay.
139 00:17:16.270 ⇒ 00:17:17.060 Hannah Wang: Cool.
140 00:17:17.210 ⇒ 00:17:17.849 Uttam Kumaran: Okay.
141 00:17:19.109 ⇒ 00:17:23.659 Hannah Wang: Yeah, anything else before. I guess Ray gives an update.
142 00:17:29.140 ⇒ 00:17:30.060 Hannah Wang: Okay, go ahead.
143 00:17:30.860 ⇒ 00:17:35.070 Raymund Verzosa: Alright. Yeah. So just catching up from everything last week.
144 00:17:35.380 ⇒ 00:17:43.490 Raymund Verzosa: And I’m wrapping up the Henry video. Now, I’m I’m working on the revision and adding, the Intro
145 00:17:43.610 ⇒ 00:17:45.040 Raymund Verzosa: robot provided.
146 00:17:45.450 ⇒ 00:17:56.170 Raymund Verzosa: And yeah, I also got another one of the sales short clip finished earlier today. And I already
147 00:17:57.060 ⇒ 00:17:59.240 Raymund Verzosa: submitted that to Ryan.
148 00:18:01.380 ⇒ 00:18:03.190 Raymund Verzosa: Yeah, yep.
149 00:18:03.190 ⇒ 00:18:09.850 Hannah Wang: I know I messaged you about the talking head. utam’s.
150 00:18:10.149 ⇒ 00:18:10.749 Raymund Verzosa: Right? Yeah.
151 00:18:12.770 ⇒ 00:18:16.140 Raymund Verzosa: Download. I downloaded it alrighty.
152 00:18:16.520 ⇒ 00:18:28.290 Hannah Wang: Yeah, I mean, feel free to take whatever creative liberties you think would make it look best. Cause. It’s obviously just a raw video right now, and we haven’t done a video like that before. So
153 00:18:29.153 ⇒ 00:18:37.119 Hannah Wang: I guess since it’s gonna go on the homepage, it’s good. If it’s like
154 00:18:38.020 ⇒ 00:18:40.509 Hannah Wang: I you. Just use your magic. I try.
155 00:18:40.510 ⇒ 00:18:41.100 Raymund Verzosa: Yeah.
156 00:18:42.200 ⇒ 00:18:43.420 Raymund Verzosa: Okay, cool.
157 00:18:46.000 ⇒ 00:18:57.368 Hannah Wang: and I guess, Rico, did you have any questions for us like this? Is your 1st stand up, and after like kind of everything that we talked through.
158 00:18:58.150 ⇒ 00:19:02.269 Hannah Wang: did you have any questions? Oh, you’re stuck on mute.
159 00:19:02.560 ⇒ 00:19:05.619 Hannah Wang: Okay, no worries. Yeah.
160 00:19:05.620 ⇒ 00:19:06.320 Uttam Kumaran: Because.
161 00:19:06.650 ⇒ 00:19:12.550 Uttam Kumaran: yeah, I I guess I was just gonna confirm Anna, whether you you met with Rico and with amber.
162 00:19:12.660 ⇒ 00:19:14.879 Uttam Kumaran: Then yeah, maybe we can talk through like
163 00:19:15.260 ⇒ 00:19:20.639 Uttam Kumaran: basically for this. For this meeting Rico, we mainly just go through
164 00:19:20.780 ⇒ 00:19:25.120 Uttam Kumaran: all the items that are in progress, and that needs review and just make sure that
165 00:19:25.330 ⇒ 00:19:29.879 Uttam Kumaran: things are updated, and then we also will try to plan out the next sprint as well.
166 00:19:31.260 ⇒ 00:19:32.789 Uttam Kumaran: So maybe we can.
167 00:19:33.030 ⇒ 00:19:40.810 Uttam Kumaran: I think Amber will be briefing you a little bit on how to run those processes, but I think as soon as you’re ready we can start to to do that.
168 00:19:42.810 ⇒ 00:19:51.800 Hannah Wang: Yeah. And Tom Amber, Rico and I are gonna groom through. And Ryan are gonna groom through some of these tickets. Just because I feel like it’s kind of
169 00:19:52.150 ⇒ 00:20:04.700 Hannah Wang: I I don’t know if it’s like not not all of them are like, you know, prioritized and tracked and stuff. So I think Tuesday and Thursday, we’re gonna groom through it just to have a clean board.
170 00:20:06.812 ⇒ 00:20:12.549 Hannah Wang: Okay, anything else. I guess you told me you have an update or anything.
171 00:20:13.530 ⇒ 00:20:14.986 Uttam Kumaran: Yeah, I’m gonna be
172 00:20:15.730 ⇒ 00:20:19.669 Uttam Kumaran: I think I’m gonna be going through as well and making sure that we we can start to
173 00:20:19.780 ⇒ 00:20:22.990 Uttam Kumaran: guide toward this con conversation around campaigns.
174 00:20:24.090 ⇒ 00:20:24.680 Hannah Wang: Great.
175 00:20:25.330 ⇒ 00:20:29.269 Uttam Kumaran: So one thing I want to make sure is that at any moment we’re testing
176 00:20:29.720 ⇒ 00:20:35.119 Uttam Kumaran: a bunch of different things, and we want to make sure that we know, like what’s working versus what’s not?
177 00:20:35.681 ⇒ 00:20:40.499 Uttam Kumaran: So we’ll try to make sure that all active campaigns are tracked in that campaign spreadsheet.
178 00:20:41.511 ⇒ 00:20:44.250 Ryan Brosas: And then, as we propose new ones.
179 00:20:44.687 ⇒ 00:20:52.460 Uttam Kumaran: I actually did a i i wrote a little bit about like sort of what’s a good framework that we can use to start to track new campaigns
180 00:20:52.720 ⇒ 00:20:57.270 Uttam Kumaran: and ideally campaigns could start off as projects
181 00:20:57.993 ⇒ 00:21:01.930 Uttam Kumaran: in the marketing team. And then we can begin to
182 00:21:02.650 ⇒ 00:21:08.179 Uttam Kumaran: just tie box them like, Hey, we want to run a campaign against a topic or a type of
183 00:21:08.850 ⇒ 00:21:09.703 Uttam Kumaran: you know.
184 00:21:11.980 ⇒ 00:21:17.020 Uttam Kumaran: what do you mean? Like a like a certain recruiting campaign, and like, what do we need all need to do to make sure that.
185 00:21:20.890 ⇒ 00:21:35.007 Hannah Wang: Yeah, I’m thinking we even make like a new initiative called campaigns. That there I I don’t know. I would need to talk with rico and amber about like, what? How to best structure everything. But yeah, that sounds good.
186 00:21:37.043 ⇒ 00:21:45.110 Hannah Wang: okay, yeah, we can kick that off sometime. Have a meeting and just kind of talk through it. And
187 00:21:45.390 ⇒ 00:21:50.460 Hannah Wang: I was gonna say something else. But I forgot. That’s okay.
188 00:21:51.990 ⇒ 00:21:56.869 Uttam Kumaran: Yeah, I really want to try to get the the the website out. And then.
189 00:21:56.870 ⇒ 00:21:57.320 Hannah Wang: Yeah.
190 00:21:57.320 ⇒ 00:22:07.721 Uttam Kumaran: Yeah, it’d be great, I think, if the team can groom through existing tickets and then sort of plan. Plan the cycle out a little bit. I know we have a lot that’s in review.
191 00:22:08.720 ⇒ 00:22:18.550 Uttam Kumaran: so I know I want to try to go through that this week. I don’t know whether it helps to do that altogether or do that separately. But yeah, some some sort of guidance. There would be helpful.
192 00:22:19.740 ⇒ 00:22:23.920 Hannah Wang: Hmm, yeah.
193 00:22:35.170 ⇒ 00:22:39.280 Uttam Kumaran: Cause. We also also here there, there are content tickets.
194 00:22:39.530 ⇒ 00:22:42.349 Uttam Kumaran: So I wanna make sure those end up in the content team.
195 00:22:42.680 ⇒ 00:22:43.420 Hannah Wang: Right?
196 00:22:46.880 ⇒ 00:22:55.359 Hannah Wang: Yeah, Ryan, if you want to move them over and then put them in their respective statuses. I I just don’t know like which one to
197 00:22:56.240 ⇒ 00:22:57.520 Hannah Wang: like, how to.
198 00:22:58.170 ⇒ 00:23:02.019 Hannah Wang: Yeah, what status this should be. If I move it.
199 00:23:02.390 ⇒ 00:23:11.966 Ryan Brosas: Sure. Sure. Yes, I will just sort this out today. Can I have like a permission to change the name for the status
200 00:23:12.880 ⇒ 00:23:17.350 Ryan Brosas: or how to like edit. This names.
201 00:23:17.350 ⇒ 00:23:18.469 Uttam Kumaran: Yeah, definitely.
202 00:23:18.960 ⇒ 00:23:27.610 Ryan Brosas: So I can just edit it out and just tailor it for the content. Hidden a world structure.
203 00:23:30.210 ⇒ 00:23:32.820 Ryan Brosas: And yeah, I think that’s pretty much
204 00:23:34.220 ⇒ 00:23:44.509 Ryan Brosas: it’s for me. That’s the only thing that I wanted to to ask is for the for the linear how to like
205 00:23:44.770 ⇒ 00:23:53.130 Ryan Brosas: change the name for speech status. And yeah, I think that that’s pretty much it. I will be sending some
206 00:23:53.310 ⇒ 00:23:57.139 Ryan Brosas: thumbs up, and I will be asking for like
207 00:23:57.370 ⇒ 00:23:59.979 Ryan Brosas: confirmation, if this is a goal.
208 00:24:00.150 ⇒ 00:24:02.259 Ryan Brosas: and I think we are pretty much
209 00:24:02.772 ⇒ 00:24:12.279 Ryan Brosas: like I just, I just needed some like 2 to 3 dates from you. So that’s so we we are. We are covered this week up again.
210 00:24:14.350 ⇒ 00:24:15.909 Uttam Kumaran: Okay, okay, perfect.
211 00:24:17.580 ⇒ 00:24:21.079 Hannah Wang: As for design reviews, I feel like some of these.
212 00:24:21.980 ⇒ 00:24:34.259 Hannah Wang: We just like move forward without your review, anyway, like some of the status I think, like, for example, like post event recap, it’s like the same structure that we use for every
213 00:24:34.380 ⇒ 00:24:36.220 Hannah Wang: video. So.
214 00:24:36.940 ⇒ 00:24:43.551 Hannah Wang: I feel like if I need you to review something, I’ll just. I just usually ping you
215 00:24:43.940 ⇒ 00:24:44.670 Uttam Kumaran: Okay.
216 00:24:44.670 ⇒ 00:24:49.830 Hannah Wang: So I think the needs review column.
217 00:24:49.940 ⇒ 00:24:55.350 Hannah Wang: for now it’s mostly been for, like me and Ann to communicate. She does tagging
218 00:24:55.730 ⇒ 00:25:00.559 Hannah Wang: things, but I think for the most part, if it’s important, it’ll come up because I’ll just
219 00:25:00.910 ⇒ 00:25:03.440 Hannah Wang: ping you about it. So, for example, like
220 00:25:03.750 ⇒ 00:25:07.499 Hannah Wang: the website stuff like, we’re having a meeting tomorrow about that.
221 00:25:08.930 ⇒ 00:25:18.769 Hannah Wang: So yeah, don’t I? I say, you don’t need to worry too much about the design. Needs the marketing needs review tickets, unless, like, I bring it up or something. Yeah.
222 00:25:19.510 ⇒ 00:25:21.520 Uttam Kumaran: Okay, or it’s like, maybe.
223 00:25:22.570 ⇒ 00:25:27.290 Hannah Wang: Yeah, I can share my screen. Maybe I just want to go through a couple of different views that I’m setting up.
224 00:25:27.440 ⇒ 00:25:40.030 Uttam Kumaran: And then we can make them whatever content status change. So I have this marketing and content active tickets. If you go into Brainforge and go into the workspace views. You’re gonna see
225 00:25:40.440 ⇒ 00:25:43.070 Uttam Kumaran: marketing content, active tickets here.
226 00:25:43.894 ⇒ 00:25:46.070 Uttam Kumaran: So I would suggest
227 00:25:46.550 ⇒ 00:25:58.300 Uttam Kumaran: using this, you’re gonna see everything here. One thing that I notice is that there’s in writing in draft status. But it’s before to do. So. One thing I’m gonna do is
228 00:25:59.010 ⇒ 00:26:07.340 Uttam Kumaran: I’m gonna go into the content team.
229 00:26:08.070 ⇒ 00:26:12.080 Uttam Kumaran: I’m gonna go to the cycles.
230 00:26:12.730 ⇒ 00:26:14.839 Uttam Kumaran: or I don’t know where is the
231 00:26:19.440 ⇒ 00:26:23.789 Uttam Kumaran: yeah. So I see in writing, in draft internal review
232 00:26:23.990 ⇒ 00:26:26.799 Uttam Kumaran: to do next cycle here. So
233 00:26:42.130 ⇒ 00:26:48.540 Uttam Kumaran: okay, I don’t know why this is here. Then
234 00:26:53.550 ⇒ 00:26:54.040 Uttam Kumaran: hmm.
235 00:27:08.909 ⇒ 00:27:13.220 Uttam Kumaran: okay. I don’t know why this is before to do in cycle
236 00:27:13.920 ⇒ 00:27:20.119 Uttam Kumaran: to do this cycle? Oh, so then, okay, probably what’s happening is if I go to marketing.
237 00:27:28.056 ⇒ 00:27:31.230 Uttam Kumaran: Okay, so this is this is already started.
238 00:27:32.050 ⇒ 00:27:38.210 Uttam Kumaran: So I’m gonna create one here that is to do this cycle.
239 00:27:42.110 ⇒ 00:27:51.479 Uttam Kumaran: And that’s gonna be here. And then all the backlog is gonna be here where I’m started.
240 00:28:22.090 ⇒ 00:28:28.089 Uttam Kumaran: Okay, then, what I’m gonna do is all of these.
241 00:28:29.310 ⇒ 00:28:33.520 Uttam Kumaran: I’m going to move to to do this cycle.
242 00:28:39.710 ⇒ 00:28:42.629 Uttam Kumaran: Let’s go just to the marketing issues
243 00:29:12.040 ⇒ 00:29:12.790 Uttam Kumaran: right?
244 00:29:14.560 ⇒ 00:29:15.540 Uttam Kumaran: Fuck.
245 00:29:18.210 ⇒ 00:29:21.359 Uttam Kumaran: I’m ready for design. There’s still 3 issues here.
246 00:30:14.280 ⇒ 00:30:18.340 Uttam Kumaran: Okay? So now we should be good. So if you go to views.
247 00:30:18.750 ⇒ 00:30:21.379 Uttam Kumaran: go to marketing content, active tickets.
248 00:30:21.790 ⇒ 00:30:23.889 Uttam Kumaran: Yeah, you see this, and then
249 00:30:27.366 ⇒ 00:30:30.629 Uttam Kumaran: the other thing I’m gonna add here is to edit this.
250 00:30:31.280 ⇒ 00:30:34.459 Uttam Kumaran: I’m gonna do started and unstarted
251 00:30:36.350 ⇒ 00:30:43.680 Uttam Kumaran: great. So now we have everything in one place. Right? So all the content tickets, all the marketing tickets are here.
252 00:30:44.486 ⇒ 00:30:52.060 Uttam Kumaran: And then I just wanna what we want to try to do is just make sure everything, Brian, and content ends up here so that it kind of keeps some of this
253 00:30:52.580 ⇒ 00:30:53.860 Uttam Kumaran: a little cleaned.
254 00:30:54.697 ⇒ 00:30:57.919 Uttam Kumaran: Like this. I can move to the content team.
255 00:31:03.170 ⇒ 00:31:07.749 Uttam Kumaran: yeah, we can consider just like moving this over
256 00:31:11.730 ⇒ 00:31:20.450 Uttam Kumaran: oh, and then projects. So if I go to projects for the marketing team go to all projects.
257 00:31:21.320 ⇒ 00:31:24.300 Uttam Kumaran: Let’s say we go to like one of these.
258 00:31:30.450 ⇒ 00:31:35.540 Uttam Kumaran: oh, I can add other teams. Okay, great. So we would just add multiple teams to some of these.
259 00:31:36.800 ⇒ 00:31:40.832 Uttam Kumaran: Okay? So I think, yeah, I think we’ll
260 00:31:41.760 ⇒ 00:31:48.180 Uttam Kumaran: I’ll kind of let you guys sort of on board Rico a bit. And then, yeah, I would like to try and plan out
261 00:31:48.310 ⇒ 00:31:56.080 Uttam Kumaran: little bit more of the sprint this week and see if we can start to get an understanding of campaigns going.
262 00:31:57.720 ⇒ 00:32:01.419 Uttam Kumaran: I think, Ryan, the biggest thing, probably is to try and
263 00:32:01.900 ⇒ 00:32:05.580 Uttam Kumaran: create campaigns for the things that that Robert mentioned.
264 00:32:06.920 ⇒ 00:32:12.820 Uttam Kumaran: I know you mentioned like you wanted to test like 3 or 4 things I want. I would love for all that to get tracked as a campaign.
265 00:32:13.370 ⇒ 00:32:20.989 Uttam Kumaran: And then we can think about some type of campaign review meeting, maybe bi-weekly to look at the performance of everything
266 00:32:21.240 ⇒ 00:32:27.899 Uttam Kumaran: so ideally. We’re looking at the same spreadsheet. We’re looking at all the active campaigns running, and they were able to see the sort of the performance breakdown
267 00:32:28.090 ⇒ 00:32:29.340 Uttam Kumaran: that would be.
268 00:32:29.610 ⇒ 00:32:31.179 Uttam Kumaran: That’s that’s the goal.
269 00:32:31.380 ⇒ 00:32:38.960 Uttam Kumaran: So if everyone isn’t aware there is this marketing hub spreadsheet,
270 00:32:54.700 ⇒ 00:32:59.530 Uttam Kumaran: So even within this, and just maybe take a look at this right now.
271 00:33:02.730 ⇒ 00:33:07.389 Uttam Kumaran: So yeah, in this we have. We have all of our events.
272 00:33:10.270 ⇒ 00:33:13.810 Uttam Kumaran: Right? So these are all the event related. Spreadsheets
273 00:33:14.230 ⇒ 00:33:17.330 Uttam Kumaran: gonna change the color to this.
274 00:33:23.340 ⇒ 00:33:25.499 Uttam Kumaran: Yeah, this is just a raw, raw event.
275 00:33:25.500 ⇒ 00:33:27.969 Hannah Wang: Oh! Oh! Oh! Oh! I see! Got it!
276 00:33:27.970 ⇒ 00:33:32.419 Uttam Kumaran: Yeah, so this is what’s being scraped so that it all kind of flows into these 2.
277 00:33:32.630 ⇒ 00:33:33.100 Hannah Wang: Yeah, yeah.
278 00:33:33.100 ⇒ 00:33:41.629 Uttam Kumaran: And then, yeah, I don’t know how like, I don’t think it’s gonna be great to have like one per day. Here, Brian. So what do you want to do like?
279 00:33:42.030 ⇒ 00:33:45.990 Uttam Kumaran: And I guess I didn’t really understand. Like how we’re gonna use this or.
280 00:33:45.990 ⇒ 00:33:48.199 Ryan Brosas: Yeah, you’re gonna have. Yeah.
281 00:33:48.200 ⇒ 00:33:57.880 Ryan Brosas: like a tracker of the if, how many are we doing? So it will be tally per week or per month, depending on what?
282 00:33:57.970 ⇒ 00:34:19.409 Ryan Brosas: What? What they what you will if we want to track that also. For the common hub. Yeah, I think it’s per day. We can at least like target 20 content per day for each for each. What they call this for each
283 00:34:20.716 ⇒ 00:34:24.809 Ryan Brosas: profile. But that’s going to be 60 more.
284 00:34:24.810 ⇒ 00:34:27.530 Uttam Kumaran: I guess I don’t really know. Like, how are we gonna use this like.
285 00:34:28.300 ⇒ 00:34:28.820 Ryan Brosas: Yeah.
286 00:34:28.820 ⇒ 00:34:29.980 Uttam Kumaran: Make any sense to me.
287 00:34:30.239 ⇒ 00:34:43.269 Ryan Brosas: Yeah paste. You can paste the the link there. Then, if you comment it, you will like check the checklist there. For example, like.
288 00:34:43.429 ⇒ 00:34:48.770 Ryan Brosas: and it will be counted as one. For on the tally. Right?
289 00:34:48.909 ⇒ 00:34:53.380 Ryan Brosas: Sorry. That will definitely okay.
290 00:34:58.170 ⇒ 00:35:00.580 Uttam Kumaran: But this is something manually. We have to do right now.
291 00:35:00.960 ⇒ 00:35:01.660 Ryan Brosas: Yes.
292 00:35:03.210 ⇒ 00:35:03.860 Uttam Kumaran: Okay.
293 00:35:04.230 ⇒ 00:35:07.829 Uttam Kumaran: So maybe let’s leave this for now I I don’t think this is the probably the
294 00:35:08.390 ⇒ 00:35:10.049 Uttam Kumaran: ideal way. I mean.
295 00:35:11.120 ⇒ 00:35:16.260 Uttam Kumaran: honestly, we should build something that probably just gives us like a bunch of the posts to comment on
296 00:35:19.370 ⇒ 00:35:21.390 Uttam Kumaran: but we can think about what this looks like.
297 00:35:22.330 ⇒ 00:35:24.960 Uttam Kumaran: I’m just gonna leave this for now.
298 00:35:28.760 ⇒ 00:35:38.204 Uttam Kumaran: just leave one of these for now. But then, yeah, I would say, this is the main campaign tracker guys. So ideally we would put in like
299 00:35:41.190 ⇒ 00:35:43.221 Uttam Kumaran: like, what was the example today?
300 00:35:59.870 ⇒ 00:36:01.170 Ryan Brosas: Oh, 8 Pm.
301 00:36:03.950 ⇒ 00:36:10.649 Uttam Kumaran: Well, let me just see like, not sure exactly what was.
302 00:36:13.940 ⇒ 00:36:22.520 Uttam Kumaran: Yeah. So we wanna do something like as AI as decision architect
303 00:36:23.190 ⇒ 00:36:26.840 Uttam Kumaran: like there’s they are. There are these like sort of campaigns here?
304 00:36:31.790 ⇒ 00:36:34.489 Uttam Kumaran: so ideally we would put in like
305 00:36:34.940 ⇒ 00:36:38.160 Uttam Kumaran: the can’t 1 campaign would be like AI
306 00:36:49.670 ⇒ 00:36:57.170 Uttam Kumaran: the channel would be linkedin start day would be 8, 1, 2025, and then
307 00:36:57.970 ⇒ 00:37:04.970 Uttam Kumaran: we either would be sending stuff to leads, or we’d be posting things, and ideally, we want to start to look at like
308 00:37:06.230 ⇒ 00:37:07.799 Uttam Kumaran: the performance of each.
309 00:37:10.480 ⇒ 00:37:20.299 Uttam Kumaran: So part of, I think, the marketing team structure. And again, I I kind of want to see this out of the work from Rico is that we’re we’re able to review campaign performance
310 00:37:20.957 ⇒ 00:37:24.779 Uttam Kumaran: ideally on like a weekly basis. So I wanna look at
311 00:37:24.990 ⇒ 00:37:31.179 Uttam Kumaran: for a given campaign that we’re running like, how many times are we posting? What’s the performance of those posts?
312 00:37:31.330 ⇒ 00:37:34.139 Uttam Kumaran: And are they driving meetings, booked.
313 00:37:39.060 ⇒ 00:37:39.750 Hannah Wang: Yeah.
314 00:37:40.650 ⇒ 00:37:44.749 Uttam Kumaran: Yeah. So we’ll start. We’ll figure out sort of what works process wise. But
315 00:37:44.980 ⇒ 00:37:47.949 Uttam Kumaran: we want these to. We want these to start to be time boxed.
316 00:37:48.190 ⇒ 00:37:51.669 Uttam Kumaran: So we have a start date, and then we have some sort of end date.
317 00:37:54.770 ⇒ 00:37:58.249 Uttam Kumaran: Let’s say the end date for this is 9 31.
318 00:37:59.130 ⇒ 00:38:03.069 Uttam Kumaran: We didn’t want to start to say, cool, we’re gonna run this many posts.
319 00:38:03.410 ⇒ 00:38:06.859 Uttam Kumaran: And then we should see this much lift. Basically.
320 00:38:07.361 ⇒ 00:38:14.940 Uttam Kumaran: so I think the biggest thing, Ryan, for you is like we. We don’t want to run content outside of a outside of a couple of
321 00:38:15.270 ⇒ 00:38:16.990 Uttam Kumaran: kick core campaigns
322 00:38:17.220 ⇒ 00:38:25.280 Uttam Kumaran: like, I think we want to do our typical posting. But like, for example, one campaign that we we’re gonna run is like Q 3,
323 00:38:25.470 ⇒ 00:38:30.709 Uttam Kumaran: like, like, basically Q. 3 brain forge sessions as a campaign.
324 00:38:30.940 ⇒ 00:38:37.570 Uttam Kumaran: right? And so we want to know, like, what are we? How often are we posting about that? What are. What’s the traffic that we’re getting from
325 00:38:37.780 ⇒ 00:38:39.369 Uttam Kumaran: from those campaigns.
326 00:38:39.720 ⇒ 00:38:40.586 Ryan Brosas: Oh, okay.
327 00:38:43.940 ⇒ 00:38:46.779 Hannah Wang: Like those are the interview things we’re doing right.
328 00:38:46.900 ⇒ 00:38:49.489 Ryan Brosas: Yes, yeah. Okay, yep.
329 00:38:49.490 ⇒ 00:39:04.930 Ryan Brosas: So so we will be manually like, get those in like traffic on Linkedin or in yt, because that’s that’s kind of like connected, or is that only specifically for Linkedin? Only.
330 00:39:06.463 ⇒ 00:39:09.870 Uttam Kumaran: No, this is for any. This is for everything. So for example.
331 00:39:10.650 ⇒ 00:39:16.299 Uttam Kumaran: right now, we’re not gonna have, we can just keep it all here. But basically, we may want to do
332 00:39:16.420 ⇒ 00:39:25.179 Uttam Kumaran: like impressions, likes, for example, and then fill fill all these out. So for
333 00:39:25.660 ⇒ 00:39:28.479 Uttam Kumaran: 3 Brainforge sessions, this may be like video
334 00:39:28.610 ⇒ 00:39:32.390 Uttam Kumaran: we may also have, like the Linkedin post related to this.
335 00:39:32.620 ⇒ 00:39:35.140 Uttam Kumaran: I don’t know. We’ll have to figure it out. I don’t really have all the.
336 00:39:35.280 ⇒ 00:39:35.670 Hannah Wang: Yeah.
337 00:39:35.670 ⇒ 00:39:45.820 Uttam Kumaran: Completely understanding how we’re going to do this right now. But I just don’t want. I want to start. Now that we have a we’re able to do things. I want to start to just find out what’s working and then double down
338 00:39:49.230 ⇒ 00:39:52.220 Uttam Kumaran: versus, just like kind of going week to week. Yeah.
339 00:39:56.420 ⇒ 00:39:57.315 Hannah Wang: Yeah,
340 00:39:58.670 ⇒ 00:40:10.079 Hannah Wang: yeah, I’m just thinking, I mean, this is like, kind of the the metrics we’re gonna get here. It’s like the metrics that the interns can help us like build into the dashboard. So I don’t.
341 00:40:12.120 ⇒ 00:40:16.080 Hannah Wang: Yeah, I I feel like everything is like, obviously intertwined. So.
342 00:40:17.070 ⇒ 00:40:22.540 Uttam Kumaran: Yeah, so this is where like, for y’all, this is what you have to ask interns for, like this data.
343 00:40:22.840 ⇒ 00:40:24.710 Uttam Kumaran: Yeah, yeah, I’m new.
344 00:40:24.710 ⇒ 00:40:27.550 Uttam Kumaran: Can tell them like, Hey, we’re on the hook to report out on this.
345 00:40:28.720 ⇒ 00:40:31.710 Uttam Kumaran: We need this somewhere easily accessible.
346 00:40:33.690 ⇒ 00:40:36.560 Hannah Wang: Yeah, like a dashboard. Yeah, okay.
347 00:40:36.560 ⇒ 00:40:37.200 Uttam Kumaran: Yeah.
348 00:40:39.560 ⇒ 00:40:44.980 Uttam Kumaran: I would work with them and work with a wish. Like, I. I kind of have some of the answers, but I want them to figure it out.
349 00:40:45.140 ⇒ 00:40:46.080 Hannah Wang: Yeah.
350 00:40:46.540 ⇒ 00:40:48.530 Uttam Kumaran: Otherwise they’re not gonna learn anything.
351 00:40:49.423 ⇒ 00:40:51.210 Hannah Wang: Cool. Okay.
352 00:40:54.146 ⇒ 00:41:02.690 Hannah Wang: so I don’t know if we wanna like kick off a meeting for campaign stuff sometime this week. I guess
353 00:41:03.570 ⇒ 00:41:17.829 Hannah Wang: this group, plus or maybe Ray, you can come if you want. But plus like Mustafa, is he part of the campaign work already? He’s building like automations and stuff right.
354 00:41:19.170 ⇒ 00:41:23.481 Uttam Kumaran: Yeah, I don’t think I think it’ll just be probably this crew.
355 00:41:24.300 ⇒ 00:41:28.630 Uttam Kumaran: yeah, ideally, I would like to just understand. Like, what are all the campaigns we’re running.
356 00:41:28.740 ⇒ 00:41:32.409 Uttam Kumaran: Like, as I mentioned, we have recruiting campaigns, and we have
357 00:41:35.530 ⇒ 00:41:38.080 Uttam Kumaran: and we have like content campaigns.
358 00:41:38.601 ⇒ 00:41:43.489 Uttam Kumaran: So I just wanna make sure that they’re all tracked somewhere and that we have metrics decided on.
359 00:41:44.560 ⇒ 00:41:47.020 Uttam Kumaran: We have metrics for each.
360 00:41:47.240 ⇒ 00:41:52.740 Uttam Kumaran: And we know, like, okay, this month, we’re we’re focusing on these like 6 or 7 different campaigns.
361 00:41:55.310 ⇒ 00:41:56.460 Hannah Wang: Okay.
362 00:42:00.230 ⇒ 00:42:09.320 Hannah Wang: okay, let me. I can schedule a meeting to kick that off with this group. And then so you don’t want Mustafa in it.
363 00:42:10.365 ⇒ 00:42:11.400 Uttam Kumaran: No, that’s fine.
364 00:42:11.400 ⇒ 00:42:12.130 Hannah Wang: Okay.
365 00:42:13.540 ⇒ 00:42:17.989 Hannah Wang: Okay? Cause I know you sent a doc somewhere with the.
366 00:42:17.990 ⇒ 00:42:21.389 Uttam Kumaran: Yeah, if you, if you go into notion and search for campaigns.
367 00:42:21.390 ⇒ 00:42:22.880 Hannah Wang: Yeah, I got it.
368 00:42:22.880 ⇒ 00:42:27.220 Uttam Kumaran: You’ll see. Cause it’s sort of like, yeah, this is like, what?
369 00:42:30.980 ⇒ 00:42:31.720 Uttam Kumaran: Yeah.
370 00:42:32.300 ⇒ 00:42:37.880 Hannah Wang: Yeah, yeah, this is what we’re talking about, basically like the sheet and everything. Yep.
371 00:42:38.525 ⇒ 00:42:48.940 Hannah Wang: Vishnu. Also I I called him earlier, and he said. He’s interested in marketing cause his previous role. He was like an analyst for a marketing team. At like a.
372 00:42:48.940 ⇒ 00:42:49.570 Uttam Kumaran: Okay.
373 00:42:50.220 ⇒ 00:43:04.540 Hannah Wang: Workshop based company or something like that. So I might invite him to the meeting just because I think he’s expressed interest in it. And he’s gonna be working with the numbers, anyway. So I can add him as an optional. Attendee.
374 00:43:04.780 ⇒ 00:43:06.010 Hannah Wang: Okay.
375 00:43:06.180 ⇒ 00:43:13.190 Hannah Wang: yeah. So I’ll schedule that. I’ll just look for an empty slot on everyone’s calendar. And book that, and then we can go from there.
376 00:43:13.840 ⇒ 00:43:14.220 Uttam Kumaran: Okay.
377 00:43:16.200 ⇒ 00:43:18.819 Hannah Wang: Alright cool anything else for today.
378 00:43:22.520 ⇒ 00:43:26.150 Hannah Wang: Alright, if not, have a good one. Everyone bye.
379 00:43:26.150 ⇒ 00:43:26.850 Uttam Kumaran: Thank you.
380 00:43:27.470 ⇒ 00:43:28.180 Uttam Kumaran: Bye.
381 00:43:28.180 ⇒ 00:43:29.040 Raymund Verzosa: A very.