Meeting Title: Marketing Team Standup Date: 2025-07-02 Meeting participants: Hannah Wang, Ryan Brosas


WEBVTT

1 00:01:13.300 00:01:14.440 Hannah Wang: Hello!

2 00:01:17.080 00:01:17.840 Ryan Brosas: Hello!

3 00:01:18.610 00:01:24.639 Hannah Wang: I think it’s just us, too. So let’s get started.

4 00:01:28.220 00:01:29.500 Hannah Wang: Let’s see.

5 00:01:29.990 00:01:37.900 Hannah Wang: Yeah. So for marketing and design. Yeah, I just pinged you about the

6 00:01:39.280 00:01:50.530 Hannah Wang: featured post thumbnail. I think you already saw that. So feel free to use that whenever and

7 00:01:51.017 00:01:57.049 Hannah Wang: for me and Ann we’re still working on making like the copy changes for the

8 00:01:57.320 00:02:07.740 Hannah Wang: website and just redesigning stuff. I think your comments for the headings was really helpful. So thanks. It’s a lot more organized now than before. Before. We were just using

9 00:02:08.330 00:02:11.938 Hannah Wang: headings out of order and stuff like that.

10 00:02:13.380 00:02:20.935 Hannah Wang: and I, David responded with the Speaker spotlight post. So I’ll make the changes that he wants.

11 00:02:21.940 00:02:26.489 Hannah Wang: and I don’t know if you saw this.

12 00:02:28.720 00:02:33.570 Hannah Wang: Yeah. So if we want to add a quote or something. Just comment it in the ticket.

13 00:02:34.180 00:02:35.100 Ryan Brosas: I should sure.

14 00:02:36.950 00:02:42.159 Ryan Brosas: I will follow that up with Tom, because he I think he already sent the.

15 00:02:42.160 00:02:42.600 Hannah Wang: Oh!

16 00:02:42.600 00:02:45.169 Ryan Brosas: Called the article.

17 00:02:45.170 00:02:45.620 Hannah Wang: Okay.

18 00:02:45.620 00:02:53.659 Ryan Brosas: Then we can just send that material to the the one we will use it.

19 00:02:53.870 00:02:57.210 Ryan Brosas: or the what do you call this? The website? Owner.

20 00:02:57.370 00:02:58.750 Hannah Wang: Yeah. Okay.

21 00:03:06.640 00:03:09.420 Hannah Wang: okay. Yeah, they might.

22 00:03:09.780 00:03:13.420 Hannah Wang: Yeah, the thumbnail is a weird size. Or like.

23 00:03:14.750 00:03:21.809 Hannah Wang: yeah, it’s 1 by one. But like in the overview page with all the articles on it. It’s like.

24 00:03:22.050 00:03:29.299 Hannah Wang: I don’t know what that ratio is, but it’s horizontal. But I think it should be okay,

25 00:03:32.590 00:03:42.050 Hannah Wang: And what else? Yeah, working a lot on a lot of like partnership stuff.

26 00:03:42.840 00:03:51.161 Hannah Wang: I know you were added to the channel. That I created. So just doing stuff for that and also for promotions.

27 00:03:53.240 00:04:00.739 Hannah Wang: yeah, I think that’s it for me. And then I know that you moved a lot of

28 00:04:00.970 00:04:10.229 Hannah Wang: stuff to the content board. Do you want me to move these ones that are in needs review as well over there?

29 00:04:13.230 00:04:14.500 Hannah Wang: Let’s see

30 00:04:18.120 00:04:21.749 Hannah Wang: move. I just don’t know what status you want

31 00:04:21.899 00:04:26.480 Hannah Wang: me to move them to at least

32 00:04:27.610 00:04:34.190 Hannah Wang: at least for the ones that don’t have the project like this one. If I move it. Oh.

33 00:04:35.050 00:04:39.659 Hannah Wang: yeah, I just don’t know which one I just moved over. So

34 00:04:41.030 00:04:49.140 Hannah Wang: maybe if you want to do that just because you know what needs review and what doesn’t. I don’t wanna mess up like your.

35 00:04:50.520 00:04:55.770 Hannah Wang: You’re bored, cause I think everything will just be like in writing or in draft.

36 00:04:58.480 00:05:02.969 Hannah Wang: Yeah. So if you could do that, and I mean not not a huge rush. But

37 00:05:03.190 00:05:10.260 Hannah Wang: I think it just be helpful to have a clean like design board and a clean content board, so we know how to separate them out.

38 00:05:11.550 00:05:18.610 Ryan Brosas: Sure. So should I like. Note also the feature stuff, because I’m the one who’s handling that

39 00:05:18.720 00:05:20.889 Ryan Brosas: on on linear.

40 00:05:21.350 00:05:27.679 Hannah Wang: Yeah, I I think so. I think maybe moving forward, we’ll just have like 2 planning

41 00:05:28.110 00:05:37.130 Hannah Wang: sessions. I guess. I mean, you’re like, I know. Utam mentioned that we should stop doing blog and glossary work, so I feel like

42 00:05:37.340 00:05:45.035 Hannah Wang: we don’t know the velocity yet, for, like how much you can take how many tickets you can take on per cycle. But

43 00:05:45.710 00:05:47.170 Hannah Wang: yeah, if you could.

44 00:05:49.860 00:05:56.260 Hannah Wang: Yeah, even in like to do and stuff, maybe just moving it over, I think.

45 00:05:58.010 00:06:08.879 Hannah Wang: that way we can accurately track like designs, velocity, and how many tickets we can complete, and then separately, like how many tickets content can complete since I feel like they’re kind of different.

46 00:06:11.270 00:06:15.370 Hannah Wang: Yeah, I know we didn’t have like a planning session. I feel like Guitam is just really

47 00:06:16.070 00:06:22.310 Hannah Wang: busy. And that’s kind of something I’m gonna bring up during like a meeting that we have with.

48 00:06:23.155 00:06:27.749 Hannah Wang: I guess, like managers. But just yeah kind of

49 00:06:28.650 00:06:32.160 Hannah Wang: bringing up like, Oh, it’s hard, because we don’t have a Pm.

50 00:06:32.280 00:06:40.137 Hannah Wang: For content and design. So I feel like we’re just doing a bunch of tickets. But it’s not super strategic.

51 00:06:40.760 00:06:43.409 Hannah Wang: so yeah, I’m gonna bring that up with him today.

52 00:06:46.960 00:06:55.969 Hannah Wang: or I guess we can just leave it for now and then the next stand up that he’s able to join, which is next Monday. I believe we can ask what he thinks.

53 00:06:56.200 00:07:05.769 Hannah Wang: Yeah. So you can just leave leave it as it is, for now it’s fine that you moved it over to the new board. But yeah, let’s just leave it for now.

54 00:07:07.740 00:07:10.290 Hannah Wang: Do you have an update on your end.

55 00:07:11.120 00:07:27.879 Ryan Brosas: Yeah. So far. The the other 2 tests that he like assigned for me that the go go to market stuff like doing the generation for like balance. It’s quite hard, because

56 00:07:27.930 00:07:49.090 Ryan Brosas: I’m not really familiar with with the background of like like solution. Architect. So I just manually like review. Their their linkedin account. And it’s the the tools that we want to to include, or if they have experience on a specific, those like segment mixed panel.

57 00:07:49.170 00:07:59.010 Ryan Brosas: the they don’t have that on their profile. So that’s really hard for me to to qualify a talent.

58 00:08:00.172 00:08:14.149 Ryan Brosas: And yeah, I’m really having like, really hard time on that. But yeah, so far, I’ve been. I added some some data related solution architect, because there’s like

59 00:08:14.340 00:08:29.810 Ryan Brosas: a whole bunch of solution architect that is on like doing cloud storage and stuff. And I narrowed down to doing or related to data. So I think that’s pretty much covered the tool requirements.

60 00:08:30.100 00:08:37.849 Ryan Brosas: And yeah, and also, I did some like from clay. Like the generation stuff.

61 00:08:38.990 00:08:46.649 Ryan Brosas: I I like. I what do you call this? I enrich the the leads that

62 00:08:46.930 00:08:53.580 Ryan Brosas: if that specific company that that they are working on is, they are like

63 00:08:53.730 00:09:06.470 Ryan Brosas: using those specific tools like segment mixed panel. I already did that on one specific table, on play. And that’s 1. i think that’s pretty much covered that.

64 00:09:07.015 00:09:35.889 Ryan Brosas: Yeah, I’m still like going to ask for review for that. And yeah, it’s quite confusing. But yeah, it’s quite, you know, interesting for me to to know that specific, you know. Background on, on, like, you know, on, on our, on our what you call this business model is more on like data and stuff and really enjoy on on these stuff like that. So yeah, that’s 1. And

65 00:09:36.660 00:09:49.529 Ryan Brosas: I think that’s pretty much it. I already done the from Robert’s past also, like the lead Gen. Lead from from scraping each post.

66 00:09:49.880 00:09:57.120 Ryan Brosas: then merging them to a 1. All leads to Haygen Hayden

67 00:09:57.664 00:10:02.000 Ryan Brosas: to start like like a linking link link in outreach.

68 00:10:02.230 00:10:06.329 Ryan Brosas: And yeah, that’s 3 down, or like quite

69 00:10:07.040 00:10:12.440 Ryan Brosas: 3 to 4 days. And yeah, for the content.

70 00:10:13.046 00:10:30.659 Ryan Brosas: Right now we are pretty much covered for Tom’s linking what they call this cadence content cadence. So we are in on the green there. But we want to push more like we want to push more takeaways. We want to get more takeaways from them. So we are like.

71 00:10:31.176 00:10:54.540 Ryan Brosas: We have like a backlog of 2 weeks that we could schedule, or we can move around when they are specific. Event that is going to be happen like, for example, the what do you call this? The internship and announcement that would be like scheduled that tomorrow, and we would be moving other content that is already set.

72 00:10:54.910 00:10:58.640 Ryan Brosas: And yeah, I think the blocker for me is from

73 00:11:00.000 00:11:05.379 Ryan Brosas: Robert. I think he is pretty busy on on the data side and the sales side.

74 00:11:05.550 00:11:20.871 Ryan Brosas: So that’s 1 the video requirements that we have for Henry hasn’t really like. He hasn’t, you know, fulfilled that, and also the takeaways. I will be

75 00:11:21.570 00:11:25.090 Ryan Brosas: moving on like we’re purposing the takeaways. I will be like

76 00:11:25.616 00:11:39.550 Ryan Brosas: what they call this finding some like old posts that that we made and those takeaways, I will be just repurposing that. So we can cover all like the this. What do you call this blocker?

77 00:11:40.089 00:11:57.529 Ryan Brosas: So we can have like a good cadence. And yeah, also, like I’ve been doing. Oh, this, this all process that we’re current that I’m currently doing for a time. And Robert is more like a ghostwriting thing. So we don’t have like a content

78 00:11:57.680 00:12:19.059 Ryan Brosas: structure or content strategy like for example, like Erica Schneider said that there’s like a tree component like M Mp. 3. Like, what do you call this? I can share it later, and I already forgot it. But yeah, looking forward on on building like a content.

79 00:12:19.380 00:12:21.270 Ryan Brosas: what do you call this

80 00:12:24.280 00:12:28.050 Ryan Brosas: structure, or like a hierarchy, or something

81 00:12:28.663 00:12:31.756 Ryan Brosas: something similar to that. So we can have like

82 00:12:32.960 00:13:02.529 Ryan Brosas: what they call this, we can attract the right, or we are pushing the right content for our target Icps, since we have, like a a structured Icp for our brand. And I think that would be the next step for our content. Is to target those pains that will those struggle, and we can redirect them to our landing page. Or you know, we making a lead magnet, that is, you know, a soft

83 00:13:02.810 00:13:08.749 Ryan Brosas: solution. Then we are the whole solution for those specific things.

84 00:13:09.610 00:13:15.310 Ryan Brosas: Yeah, that’s pretty much my my, my! Record.

85 00:13:15.880 00:13:28.189 Hannah Wang: Okay, what I know. Sorry for the very 1st thing that you brought up for go to market work. What did you say was difficult talent, something with talent.

86 00:13:28.790 00:13:50.029 Ryan Brosas: Yeah. Specific for the talent for solution. Architect, because the solution architect supposed to have like knowledge on segment, amplitude, amplitude mix panel. And most of the candidate doesn’t really include that to their profile or in their TV. So

87 00:13:50.707 00:13:59.600 Ryan Brosas: when I when I when I check those specific talent do you have like

88 00:14:00.637 00:14:03.700 Ryan Brosas: what do you call this? Other

89 00:14:03.870 00:14:08.269 Ryan Brosas: unrelated experience? So that’s 1 that I was.

90 00:14:08.580 00:14:27.080 Ryan Brosas: I was having difficulty. So I solved it by relating it to more on data like, if they have like specific experience on data like similar to a data, engineering or data analyst or or previous experience, or previous what they call this background.

91 00:14:27.736 00:14:33.220 Ryan Brosas: That’s where I manually do that. So it’s kind of like

92 00:14:33.450 00:14:46.829 Ryan Brosas: took me like 2 days, instead of like generating them on on the spot, or doing them what they call this enriching them on on what they call this, on on play.

93 00:14:46.980 00:14:50.620 Ryan Brosas: because when I do like enrichment on play, it’s not

94 00:14:52.320 00:15:11.517 Ryan Brosas: I did it. I did the 1st thing, but it’s not really accurate. So I double check. And and yeah, I, instead of just really like relying on on tools, I just double check it manually. And that took a lot of time. So yeah, that’s 1. But yeah, it’s really

95 00:15:12.230 00:15:19.950 Ryan Brosas: record this, I really have fun on like discovering that this this specific background?

96 00:15:21.216 00:15:22.023 Ryan Brosas: Yeah.

97 00:15:22.830 00:15:24.650 Hannah Wang: Okay, yeah, I

98 00:15:24.800 00:15:32.078 Hannah Wang: I don’t know if, like, Mustafa can help with that at all by because I know you’re working with him for go to market stuff.

99 00:15:32.710 00:15:37.759 Hannah Wang: but yeah, if it’s done, it’s it’s done. So.

100 00:15:38.070 00:15:38.780 Ryan Brosas: Yeah.

101 00:15:38.780 00:15:39.730 Hannah Wang: For doing that.

102 00:15:40.392 00:15:47.320 Hannah Wang: Okay, that that sounds good. I will try to also bring up like.

103 00:15:47.620 00:15:57.024 Hannah Wang: yeah, I feel like, Withom and Rob are kind of bottlenecks. Still, which is not their fault. They’re just really busy, at least for content. So

104 00:15:57.510 00:16:11.639 Hannah Wang: So I’ll try to bring that up and think about what we can do specifically like, for example, with Henry’s video, the talking head portion. So I’ll I’ll follow up with you on that. And then

105 00:16:14.110 00:16:20.329 Ryan Brosas: Yeah. One question. So us we said that we are forcing like

106 00:16:20.740 00:16:23.969 Ryan Brosas: like the blog stuff. So it

107 00:16:24.240 00:16:37.759 Ryan Brosas: it means also the blog post for like repurchasing the thing that we are currently doing for employee like the the advocacy something because we are, for example, these Kyle.

108 00:16:37.960 00:16:38.430 Hannah Wang: Oh,

109 00:16:39.220 00:16:45.629 Ryan Brosas: And we are kind of wanting that to be repurposed as a blog post. And it’s kind of like a

110 00:16:46.080 00:16:48.920 Ryan Brosas: what we do on like a like a

111 00:16:49.070 00:16:52.330 Ryan Brosas: like on the back end. And how we did it.

112 00:16:52.580 00:16:59.199 Ryan Brosas: So are we going to post that? Because because I I believe that this kind of

113 00:16:59.380 00:17:07.489 Ryan Brosas: of content is really a vital on, on, on, like, when when ladies

114 00:17:08.015 00:17:18.550 Ryan Brosas: browsing on our website, the going, they’re go. They’re probably going to do like check the blog post, and if they see something like we did

115 00:17:19.872 00:17:26.910 Ryan Brosas: and it’s it’s really good. And the could possibly, you know, go to option.

116 00:17:27.369 00:17:37.089 Ryan Brosas: And yeah, that’s what what I’m taking. Because, if we’re going to post completely the platforms and we are doing the employee advocacy.

117 00:17:37.888 00:17:51.889 Ryan Brosas: I think that’s going to be like a missed opportunity for me. Because we are sharing our process. Our expertise on on content.

118 00:17:52.020 00:17:56.350 Ryan Brosas: And that’s probably going to help us on on the longer end.

119 00:17:57.820 00:18:02.238 Hannah Wang: I see? Yeah, that I I yeah, that’s a good point.

120 00:18:03.210 00:18:06.590 Hannah Wang: I’m not sure about the answer to that. But I do think

121 00:18:07.280 00:18:15.499 Hannah Wang: because the blog post for the employee advocacy is not like a lot. We only have one for Kyle, and probably one for Mustafa later on.

122 00:18:15.997 00:18:20.440 Hannah Wang: So it’s not like a huge volume of blog posts. Right? So I think

123 00:18:21.900 00:18:24.824 Hannah Wang: I think it’s okay to continue on that.

124 00:18:26.220 00:18:32.230 Hannah Wang: yeah, because I think it’s part of like promotional stuff, too. So I think.

125 00:18:32.230 00:18:32.930 Ryan Brosas: Yeah.

126 00:18:32.930 00:18:37.210 Hannah Wang: Working on like Kyle’s thing. And then also Mustafa’s thing, too.

127 00:18:37.680 00:18:38.390 Ryan Brosas: Okay.

128 00:18:39.280 00:18:40.100 Hannah Wang: Yeah, because that.

129 00:18:40.100 00:18:40.520 Ryan Brosas: And.

130 00:18:40.520 00:18:41.115 Hannah Wang: Yeah,

131 00:18:42.300 00:18:42.815 Ryan Brosas: Sorry.

132 00:18:43.330 00:18:44.180 Hannah Wang: Go ahead!

133 00:18:45.037 00:18:54.970 Ryan Brosas: So yeah, I’m still pushing for was for what they call this Caius the the the one that he demoed on the Friday.

134 00:18:55.572 00:18:58.310 Ryan Brosas: What do you call this? A Friday thing?

135 00:18:58.580 00:18:58.930 Hannah Wang: And he.

136 00:18:58.930 00:19:07.180 Ryan Brosas: Demo like he uses like data like AI and Api, something a

137 00:19:07.420 00:19:27.769 Ryan Brosas: something that we can repurpose from like from the Zoom hub. Because I, when when something is like interesting enough to like, do something, I probably going to repurpose that because, you know, I I like to mask maximize everything. So when is there’s like interesting topic.

138 00:19:27.890 00:19:33.279 Ryan Brosas: I would probably go to like repurpose that into a content.

139 00:19:34.550 00:19:38.950 Hannah Wang: Okay, so is that so who’s the blocker there for that.

140 00:19:40.308 00:19:48.789 Ryan Brosas: I think the it’s the same still the same the laying off of the I guess.

141 00:19:51.140 00:19:56.446 Hannah Wang: But do you need like a sign off or feedback from Kyle, or like what

142 00:19:56.800 00:20:05.469 Ryan Brosas: Yeah, I’ll I’m already like following on him on that. And that’s going to like.

143 00:20:06.428 00:20:11.999 Ryan Brosas: I’m think I’m thinking, like, going to like request like a basic

144 00:20:12.736 00:20:18.533 Ryan Brosas: diagram on on each thing that he will be doing. So he he can just

145 00:20:19.510 00:20:27.430 Ryan Brosas: record that and explain the each, each node or process that he is doing, and I can just

146 00:20:28.127 00:20:35.560 Ryan Brosas: take it over and make a draft and write ready. Retire. After that, if it’s needed.

147 00:20:37.410 00:20:39.739 Hannah Wang: So you need a diagram. Is that what you’re saying?

148 00:20:39.740 00:20:40.480 Ryan Brosas: Wow!

149 00:20:40.910 00:20:46.090 Ryan Brosas: No, no, not for now, but we’ll be requesting.

150 00:20:46.090 00:20:46.950 Hannah Wang: Okay.

151 00:20:47.160 00:20:54.628 Hannah Wang: yeah, that’s that’s not a problem. I feel like we have a lot of diagrams. So we can quick make make that really quickly.

152 00:20:56.240 00:20:59.128 Hannah Wang: and then, yeah, I know, for Mustafa’s stuff.

153 00:21:00.340 00:21:11.629 Hannah Wang: I just haven’t gotten a chance to make the carousel for it, but I’ll try to work on that. I just feel like that’s not a super high priority compared to like all the sales work that we’re doing.

154 00:21:12.350 00:21:15.490 Hannah Wang: I’ll get to that eventually. I’ll let you know.

155 00:21:15.490 00:21:16.010 Ryan Brosas: No worries.

156 00:21:16.010 00:21:16.760 Hannah Wang: Is, that.

157 00:21:17.487 00:21:23.049 Ryan Brosas: Sister is not really really like he’s not pushing. So I think it’s pretty much okay.

158 00:21:23.050 00:21:23.680 Hannah Wang: Yeah.

159 00:21:24.100 00:21:25.130 Hannah Wang: Okay.

160 00:21:25.744 00:21:30.840 Hannah Wang: Sounds good. Yeah. Thanks for sharing everything. Anything else for today.

161 00:21:32.553 00:21:52.306 Ryan Brosas: Yeah, I think that’s pretty much show cave from a from my side. And yeah, tomorrow ray would be back, and I would be pushing him to do like collaborate with him more on how we can maximize all of we have. And yeah,

162 00:21:53.430 00:22:01.529 Ryan Brosas: the then pushing them on upwork as Tom said, yeah, I think that’s pretty much on my side.

163 00:22:02.490 00:22:11.090 Hannah Wang: Okay, yeah. Just try to maximize Ray’s time as much as possible. I think he’s pretty good at editing shorts, too, like vertical content. So

164 00:22:12.410 00:22:21.618 Hannah Wang: I know that. Yeah, like, with Uton’s clips from his sales calls, you guys are like clipping those and stuff. So just keep pushing that up

165 00:22:22.090 00:22:24.540 Hannah Wang: to post on Linkedin and stuff like that.

166 00:22:25.963 00:22:36.850 Hannah Wang: Okay, sounds good. Thank you for joining and have a good Wednesday or Thursday for you, I guess now. But, alrighty, have a good day.

167 00:22:37.330 00:22:38.169 Ryan Brosas: You too? Yeah.

168 00:22:38.170 00:22:38.720 Hannah Wang: Bye.