Meeting Title: Marketing Retro Date: 2025-06-27 Meeting participants: Ryan Brosas, Hannah Wang, Raymund Verzosa, Uttam Kumaran
WEBVTT
1 00:04:19.910 ⇒ 00:04:26.729 Hannah Wang: Hey, guys? Not sure if Utam is joining but we can kinda just keep things quick and
2 00:04:27.120 ⇒ 00:04:31.636 Hannah Wang: talk about how you think the sprint went.
3 00:04:32.650 ⇒ 00:04:35.499 Hannah Wang: So yeah, does anyone have anything they wanna
4 00:04:36.000 ⇒ 00:04:39.290 Hannah Wang: retro about for this past cycle.
5 00:04:40.750 ⇒ 00:05:09.989 Ryan Brosas: Yeah, pretty much on my side, on like managing the video stuff and like the content is doing well for the content. I just needed the the takeaways from otam and Robert and I’m pretty much block on that, so I could just focus off. Because if I’m like waiting for those
6 00:05:11.950 ⇒ 00:05:19.179 Ryan Brosas: kinda you know waiting for it and just focusing my energy on like waiting for those takeaways.
7 00:05:19.570 ⇒ 00:05:46.749 Ryan Brosas: And instead of just you know, collaborating with with Ray on on how we can maximize everything on the on the video. Well, video content. Because as we, you know, as we are moving forward to the branding stuff, and I think we are getting better on on pushing content. And like Brand related. Contents.
8 00:05:47.490 ⇒ 00:06:00.389 Ryan Brosas: Yeah, I think that’s pretty much my, my my push on on next week, or well, to the next screen, is to focus on on collaborating more on the video stuff and
9 00:06:00.510 ⇒ 00:06:14.580 Ryan Brosas: and focusing down on on, like amplifying other expert like Mustafa or Kyle or other employee that wants to showcase their expertise.
10 00:06:15.470 ⇒ 00:06:20.832 Ryan Brosas: Yeah, I think that’s pretty much my, my block right now is their takeaways.
11 00:06:21.370 ⇒ 00:06:31.639 Ryan Brosas: and yeah, I think that’s pretty much my side it went. Well, it’s just that I just kept waiting on on their on their side.
12 00:06:32.530 ⇒ 00:06:35.130 Hannah Wang: Yeah, that that makes sense. I feel like that.
13 00:06:35.400 ⇒ 00:06:39.360 Hannah Wang: The blockage is similar to what like design
14 00:06:39.510 ⇒ 00:06:46.450 Hannah Wang: we like. Ann and I had with copy stuff before we started using AI. It’s just like feeling like we’re blocked
15 00:06:46.650 ⇒ 00:06:57.729 Hannah Wang: by Utam or Robert. But I feel like this is an actual blocker like you can’t use AI to come up with their takeaways. Because it needs to come from them. So
16 00:06:58.290 ⇒ 00:07:00.019 Hannah Wang: I don’t know. Maybe we can
17 00:07:00.370 ⇒ 00:07:08.159 Hannah Wang: like maybe cause. I feel like this meeting. The chat bot will populate it in the
18 00:07:08.640 ⇒ 00:07:15.860 Hannah Wang: design channel. So maybe, like in that thread, you can like tag
19 00:07:16.320 ⇒ 00:07:20.740 Hannah Wang: Utah, and just maybe bring up like, yeah, if there’s a better
20 00:07:20.910 ⇒ 00:07:25.169 Hannah Wang: system for like getting takeaways, or
21 00:07:25.936 ⇒ 00:07:28.553 Hannah Wang: stuff, like that for blog posts,
22 00:07:29.340 ⇒ 00:07:45.460 Ryan Brosas: Yeah. One thing that I I think I should just one thing that I learned earlier is to repurpose their takeaways and use their takeaways like repurposing and repurposing and report
23 00:07:45.850 ⇒ 00:07:54.002 Ryan Brosas: anyways, that’s 1 thing that I could do. But yeah, I think that will last us like,
24 00:07:54.820 ⇒ 00:07:59.140 Ryan Brosas: I’m I’m not sure how long that will last. But yeah,
25 00:07:59.760 ⇒ 00:08:07.070 Ryan Brosas: until I can get some specific take from them. Yeah, I think I can do that instead.
26 00:08:07.722 ⇒ 00:08:20.030 Ryan Brosas: Like from example. From Robert, I have like very specific takeaways from him, so I can just break down those.
27 00:08:20.520 ⇒ 00:08:26.390 Ryan Brosas: Then I can just use those original takeaways for for those chunks.
28 00:08:27.050 ⇒ 00:08:27.790 Hannah Wang: Yeah.
29 00:08:28.180 ⇒ 00:08:39.020 Hannah Wang: Yeah. And you said that posts with images does better. Right? So let feel free to let me and and know if there’s like, any way we can
30 00:08:39.190 ⇒ 00:08:43.699 Hannah Wang: provide assets. I know you talked about like the generic.
31 00:08:44.450 ⇒ 00:08:48.510 Hannah Wang: I forgot what channel it was in, but like the boilerplate.
32 00:08:48.830 ⇒ 00:08:49.420 Ryan Brosas: Yeah.
33 00:08:49.770 ⇒ 00:09:19.070 Hannah Wang: Yeah. So like, if you have a post with like a takeaway, feel free to like, make a ticket for the boilerplate image. And then we could like put the quote, or like the main takeaway in the image, with like their headshot next to it. So that’ll like perform better hopefully. And I agree, like repurposing everything and breaking the takeaways down. I think, is is good until we can kinda like get a better routine going
34 00:09:19.360 ⇒ 00:09:20.280 Hannah Wang: for this.
35 00:09:22.380 ⇒ 00:09:23.210 Hannah Wang: Yeah.
36 00:09:23.550 ⇒ 00:09:31.219 Hannah Wang: okay, that sounds good. So yeah, if there’s like a like a content piece that’s gonna go out
37 00:09:31.700 ⇒ 00:09:35.129 Hannah Wang: with their like, takeaway. Yeah. Feel free to
38 00:09:35.340 ⇒ 00:09:48.519 Hannah Wang: let me know, or like tag me in a ticket, tag me or Ann, or put it in the channel, and then we can start making like boilerplates for it. Oh, no, I know, Ray, you mentioned that you can help with that. Was there any progress on that.
39 00:09:48.730 ⇒ 00:09:52.919 Raymund Verzosa: Yeah, we haven’t got into it yet, though.
40 00:09:52.920 ⇒ 00:10:08.719 Hannah Wang: Okay, no worries. Yeah. So maybe if you could take a stab at that in canva, and then I can maybe like, finish up things depends on. When Ryan has like a content piece he wants to push out with the image.
41 00:10:08.960 ⇒ 00:10:10.359 Hannah Wang: I guess
42 00:10:11.370 ⇒ 00:10:12.210 Raymund Verzosa: Yeah.
43 00:10:12.210 ⇒ 00:10:17.009 Hannah Wang: But yeah, you can maybe try to take a crack at that.
44 00:10:18.800 ⇒ 00:10:22.029 Hannah Wang: Hey? Tom Ryan was just giving some
45 00:10:22.480 ⇒ 00:10:27.613 Hannah Wang: of his thoughts. I don’t know, Ryan. If you wanna repeat everything you said.
46 00:10:27.990 ⇒ 00:10:39.991 Ryan Brosas: Yeah. So yeah, the the week, the current week the only struggle that I have is the takeaways from you guys. But yeah, I’m like,
47 00:10:40.610 ⇒ 00:10:59.539 Ryan Brosas: So like my thoughts is to, you know, repurpose everything like your takeaway. I can just repurpose that, or to be a topic. Then use your takeaways to to use that on that specific topic. So repurposing the repurpose. So we can, I can actually do that instead.
48 00:11:00.056 ⇒ 00:11:13.480 Ryan Brosas: So until we can get some, you know. Good written for our, you know. Content. And yeah, pretty much to sustain like contents.
49 00:11:14.396 ⇒ 00:11:20.500 Ryan Brosas: I can pretty much. Sustain that from, you know, repurposing your your thoughts, then
50 00:11:21.090 ⇒ 00:11:23.850 Ryan Brosas: turn that to a topic, then,
51 00:11:24.610 ⇒ 00:11:34.030 Ryan Brosas: using the thoughts for those specific specific topics. And yeah, I think that’s pretty much my, my short term solution.
52 00:11:34.750 ⇒ 00:11:38.930 Ryan Brosas: And yeah, that’s pretty much my thoughts. There.
53 00:11:39.600 ⇒ 00:11:50.820 Uttam Kumaran: Okay. Okay, yeah. I know we’ve been slow on that. So that’s on us. I don’t think I have a great excuse for you. But everything’s been coming out really good. And yes, I think the video
54 00:11:50.940 ⇒ 00:11:58.432 Uttam Kumaran: like, if we can get more clips and we can. And now we have a catalog of stuff we posted before that we can bring back up.
55 00:11:59.700 ⇒ 00:12:04.329 Uttam Kumaran: So yeah. And I and I also think that whenever
56 00:12:04.790 ⇒ 00:12:06.860 Uttam Kumaran: one of our team members post.
57 00:12:07.310 ⇒ 00:12:10.429 Uttam Kumaran: We can use that as a way to post from my account and stuff. So.
58 00:12:10.960 ⇒ 00:12:11.490 Hannah Wang: Yes.
59 00:12:11.490 ⇒ 00:12:12.930 Uttam Kumaran: Getting better for sure.
60 00:12:14.780 ⇒ 00:12:18.890 Hannah Wang: Yeah, I know, Mustafa responded. About like wanting him
61 00:12:19.110 ⇒ 00:12:24.710 Hannah Wang: like a post for him. So I haven’t looked at that yet. But that’s like an example.
62 00:12:26.640 ⇒ 00:12:27.220 Ryan Brosas: Have a good.
63 00:12:27.220 ⇒ 00:12:27.629 Hannah Wang: And then.
64 00:12:27.630 ⇒ 00:12:39.079 Ryan Brosas: The the draft diagram for that, because he doesn’t really have, like, like an email like what they call this
65 00:12:39.440 ⇒ 00:12:46.909 Ryan Brosas: like idea of the diagram. So I will be listening to the whole process. Then I can make like a draft
66 00:12:47.427 ⇒ 00:12:56.580 Ryan Brosas: diagram. Then we can use that, and I will be repurposing the loom video so I can start like drafting for Mustafa
67 00:12:56.890 ⇒ 00:13:04.379 Ryan Brosas: and then repurposing that to an article also, as we do it to kyle.
68 00:13:05.320 ⇒ 00:13:06.010 Uttam Kumaran: Okay.
69 00:13:09.050 ⇒ 00:13:12.759 Hannah Wang: Sounds good. Ray, did you? Wanna
70 00:13:13.140 ⇒ 00:13:18.000 Hannah Wang: let’s give like an update of how you thought the past cycle went.
71 00:13:18.830 ⇒ 00:13:22.310 Raymund Verzosa: Yeah, it’s I think it’s been solid so far.
72 00:13:23.123 ⇒ 00:13:31.820 Raymund Verzosa: I mean, thanks to Ryan, for you know, handling all the of the task to
73 00:13:31.980 ⇒ 00:13:34.389 Raymund Verzosa: that’s given to me. And yeah.
74 00:13:36.260 ⇒ 00:13:37.480 Uttam Kumaran: It’s right cool.
75 00:13:37.480 ⇒ 00:13:42.939 Uttam Kumaran: or any thoughts or new things that you would want to try, because I do think the newest clips are like probably the best we’ve.
76 00:13:43.790 ⇒ 00:13:44.929 Raymund Verzosa: Things are fun. Yeah.
77 00:13:46.560 ⇒ 00:13:47.590 Hannah Wang: I like them.
78 00:13:47.590 ⇒ 00:13:52.164 Raymund Verzosa: I think I just need like a better angle like cause.
79 00:13:52.580 ⇒ 00:13:54.800 Uttam Kumaran: Yeah, that’s what everybody told me. I’ll get one.
80 00:13:56.150 ⇒ 00:14:01.750 Raymund Verzosa: I think that’s pretty much it. But if you want to like fully, go into it like
81 00:14:01.850 ⇒ 00:14:04.740 Raymund Verzosa: doing a separate intro for each
82 00:14:05.340 ⇒ 00:14:09.630 Raymund Verzosa: that’s like a way. Better to give context
83 00:14:10.240 ⇒ 00:14:18.210 Raymund Verzosa: to the shorts, because sometimes they they’re they’re in. They’re out of context from, you know, pulling it
84 00:14:18.640 ⇒ 00:14:20.660 Raymund Verzosa: from a from the long forms.
85 00:14:21.420 ⇒ 00:14:28.160 Uttam Kumaran: Yeah. So I guess, like, Ryan, you you’ve been going through and getting those that context right? Like, how was your process been like
86 00:14:28.330 ⇒ 00:14:29.880 Uttam Kumaran: to get those.
87 00:14:30.150 ⇒ 00:14:36.730 Uttam Kumaran: or is it? Would it be better for me to like record, and then say, Hey, there are these 4 things that we should pull out. I mean
88 00:14:37.010 ⇒ 00:14:39.020 Uttam Kumaran: what’s like, what would be helpful.
89 00:14:39.820 ⇒ 00:14:56.069 Ryan Brosas: Yeah, I’ve been like listening to the whole video. And as you can see, you can see, there’s like a miss like I’ve been getting like a ho! A whole context. Then, you know a chunk by chunk
90 00:14:56.350 ⇒ 00:15:02.608 Ryan Brosas: of it like I miss the Vc. Then the Us. So
91 00:15:03.300 ⇒ 00:15:23.060 Ryan Brosas: I’ve been missing a lot. So I’m not really sure how would be the best process for it. But yeah, I think I’ll need to like digest to the video more and be more specific on how I can send this or make the process much easier easier for Raymond.
92 00:15:23.250 ⇒ 00:15:28.277 Ryan Brosas: So that’s 1 that I could make it better.
93 00:15:29.960 ⇒ 00:15:30.640 Ryan Brosas: And.
94 00:15:30.640 ⇒ 00:15:36.009 Uttam Kumaran: One way is is actually just to like, if you get the clip
95 00:15:36.280 ⇒ 00:15:43.580 Uttam Kumaran: like once you get the 2 min, or just like even this the trim. I can give you the pieces after that.
96 00:15:43.700 ⇒ 00:15:49.540 Uttam Kumaran: Like, if you’re okay, this section where you did this thing was tight, I can say, cool. This is how you break it up.
97 00:15:50.990 ⇒ 00:15:56.660 Ryan Brosas: Okay, definitely, I will. I will definitely do that.
98 00:16:01.620 ⇒ 00:16:02.240 Hannah Wang: Cool.
99 00:16:03.146 ⇒ 00:16:08.159 Hannah Wang: This is kind of unrelated, but kind of related to the
100 00:16:08.330 ⇒ 00:16:16.590 Hannah Wang: clips and videos. I don’t know when you’re leaving, Tom, but like. I don’t know if you want to get some content with Robert, too. To like post.
101 00:16:16.590 ⇒ 00:16:17.320 Uttam Kumaran: Yeah.
102 00:16:19.650 ⇒ 00:16:32.559 Hannah Wang: yeah, I don’t know like what you talk about or anything. But just like film Youtube, just like talking or something like that we can definitely use that as well like while you’re there, anyway.
103 00:16:33.550 ⇒ 00:16:37.630 Hannah Wang: Sorry. That’s probably adding a bunch of stuff to your already locked.
104 00:16:37.630 ⇒ 00:16:43.340 Uttam Kumaran: No, it’s not. I think I think I I wanted to set up this camera and try to do something. So let me see
105 00:16:45.590 ⇒ 00:16:47.090 Uttam Kumaran: what I can record.
106 00:16:47.680 ⇒ 00:16:48.040 Hannah Wang: Okay.
107 00:16:48.333 ⇒ 00:16:50.970 Uttam Kumaran: Or at least get some pictures for us. Yeah.
108 00:16:51.370 ⇒ 00:16:53.159 Hannah Wang: Yeah, yeah, that’d be good.
109 00:16:53.770 ⇒ 00:17:03.990 Hannah Wang: Like, seeing the 2, you know, founders, basically, or partners together, like in one photo, I’m sure that that would do well on linkedin and stuff
110 00:17:06.178 ⇒ 00:17:09.640 Hannah Wang: cool I guess, on my end.
111 00:17:10.766 ⇒ 00:17:12.499 Hannah Wang: I’m focusing
112 00:17:12.619 ⇒ 00:17:23.550 Hannah Wang: more on like partnerships and sales. So I think design wise. It’s been like a little bit on the back burner. Which is fine. I just need to learn how to prioritize stuff.
113 00:17:24.055 ⇒ 00:17:37.830 Hannah Wang: But I think it’s been pretty smooth the way we have, like things set up, and I think everyone’s pretty good about tracking stuff on linear and I get tagged and stuff if I need to review it. So
114 00:17:38.060 ⇒ 00:17:44.620 Hannah Wang: I think that’s yeah. I think it’s good. Yeah.
115 00:17:44.620 ⇒ 00:17:51.369 Uttam Kumaran: Yeah. The only knowing that slipped is like, and you know, I’ve been trying to sort of find someone good for this, but
116 00:17:51.500 ⇒ 00:17:52.860 Uttam Kumaran: so far like
117 00:17:53.300 ⇒ 00:17:57.419 Uttam Kumaran: feel like we didn’t really nail it. If someone to help like give feedback on all the data
118 00:17:57.830 ⇒ 00:18:02.256 Uttam Kumaran: related, like, sort of
119 00:18:02.750 ⇒ 00:18:03.819 Hannah Wang: Diagrams and stuff.
120 00:18:03.820 ⇒ 00:18:05.360 Uttam Kumaran: Yeah, yeah.
121 00:18:05.680 ⇒ 00:18:10.650 Hannah Wang: Yeah, sorry I couldn’t make the meeting with Brian yesterday was that rescheduled.
122 00:18:10.650 ⇒ 00:18:21.129 Uttam Kumaran: No, it’s good. Yeah, we. I need to reschedule it. But like, he’s a really good person that like, I don’t know. Ultimately, I was like, Okay, and I could meet him, and then
123 00:18:21.280 ⇒ 00:18:25.909 Uttam Kumaran: she can have his contact. He’ll he’ll go and just like leave comments and stuff.
124 00:18:26.280 ⇒ 00:18:31.800 Uttam Kumaran: And so like, I don’t know. I would like to connect you both, and he’s just
125 00:18:31.990 ⇒ 00:18:33.700 Uttam Kumaran: sort of do that. So.
126 00:18:35.880 ⇒ 00:18:42.179 Hannah Wang: How about you? Just like loop me into an email and then I can take it from there. And I can schedule.
127 00:18:42.547 ⇒ 00:18:49.159 Uttam Kumaran: All the diagrams and stuff and get feedback from like an engineer like a senior engineers perspective. So.
128 00:18:49.160 ⇒ 00:18:49.570 Hannah Wang: Yeah.
129 00:18:49.570 ⇒ 00:18:50.290 Uttam Kumaran: That’d be good.
130 00:18:50.910 ⇒ 00:18:59.979 Hannah Wang: Okay, yeah, even that could even be done like Async, too. So you can just yeah, connect me with him. Via email or something. Yeah.
131 00:19:01.320 ⇒ 00:19:02.110 Uttam Kumaran: Yeah, that way.
132 00:19:03.240 ⇒ 00:19:04.559 Uttam Kumaran: Someone in the loop there.
133 00:19:05.190 ⇒ 00:19:10.121 Hannah Wang: Yeah. Well, I also know Jodi gave feedback, too, like I haven’t forgotten about that.
134 00:19:10.430 ⇒ 00:19:11.220 Uttam Kumaran: Yeah.
135 00:19:11.220 ⇒ 00:19:17.650 Hannah Wang: So I can use that as well for our next iterations on the tool diagram stuff.
136 00:19:17.650 ⇒ 00:19:20.330 Uttam Kumaran: Yeah, I mean, I could also connect you with him, I think.
137 00:19:20.490 ⇒ 00:19:22.869 Uttam Kumaran: Like just to say like, Hey, here’s
138 00:19:23.400 ⇒ 00:19:28.079 Uttam Kumaran: maybe like once a quarter or something. We share a bunch of stuff and get his feedback.
139 00:19:28.980 ⇒ 00:19:32.330 Hannah Wang: Yeah, yeah. Yeah. Feel free to loop me in with him, too.
140 00:19:35.100 ⇒ 00:19:38.240 Uttam Kumaran: Again. That’s that’s sort of my process. I just asked my friends.
141 00:19:38.350 ⇒ 00:19:41.440 Uttam Kumaran: It can be there, their thoughts so
142 00:19:41.680 ⇒ 00:19:43.659 Uttam Kumaran: sort of just like enabling that.
143 00:19:44.300 ⇒ 00:19:46.579 Hannah Wang: Yeah, yeah, that sounds good.
144 00:19:48.486 ⇒ 00:19:52.770 Hannah Wang: Okay, yeah. Any anything from you, Tom, before we kind of close.
145 00:19:56.000 ⇒ 00:20:08.959 Uttam Kumaran: no, I think that’s it. I think this team is still doing really well, I think we’re getting a lot of great content out. I’m gonna just make sure that try to continue to make sure we have, like an overabundance of supply stuff to pull from trying to get
146 00:20:09.120 ⇒ 00:20:13.780 Uttam Kumaran: people on engineering and AI to help with that.
147 00:20:13.890 ⇒ 00:20:21.119 Uttam Kumaran: But yeah, I know I owe. I owe a lot of like what’s it called like reactions
148 00:20:21.250 ⇒ 00:20:25.600 Uttam Kumaran: and sort of my take on a lot of different topics.
149 00:20:28.460 ⇒ 00:20:36.310 Uttam Kumaran: so I know that stuff on the back burner. So I’ll try to get that, too. It’s just. It’s hard to do the end of the day, or like look at like for 10 or 20 min.
150 00:20:36.450 ⇒ 00:20:38.390 Uttam Kumaran: But try my best.
151 00:20:39.510 ⇒ 00:20:40.080 Hannah Wang: Yeah, I mean.
152 00:20:40.080 ⇒ 00:20:42.979 Uttam Kumaran: That content is doing really well. By the way, yeah.
153 00:20:42.980 ⇒ 00:20:51.730 Hannah Wang: Yeah, yeah, thanks, Ryan and Ray for all your work. And hopefully, with like the sales coordinator role. And like, Rico. And
154 00:20:52.130 ⇒ 00:21:00.949 Hannah Wang: yeah, everyone that joined hopefully. They can take stuff off of your plate. So that you can have time to do this stuff.
155 00:21:01.640 ⇒ 00:21:02.890 Uttam Kumaran: Yeah, definitely.
156 00:21:05.030 ⇒ 00:21:18.449 Hannah Wang: Alright. Well, good cycle. Let’s continue to crank out the next cycle next Monday. So yeah, if I don’t talk to you on slack. Have a good weekend and get some rest. Everyone.
157 00:21:19.070 ⇒ 00:21:19.899 Uttam Kumaran: Okay. Thank you.
158 00:21:19.900 ⇒ 00:21:20.530 Hannah Wang: Thank you.
159 00:21:20.980 ⇒ 00:21:21.650 Raymund Verzosa: Bye-bye.
160 00:21:21.650 ⇒ 00:21:22.480 Hannah Wang: Bye.