Meeting Title: Marketing Retro Date: 2025-05-16 Meeting participants: Ryan Brosas, Hannah Wang
WEBVTT
1 00:05:42.420 ⇒ 00:05:49.639 Hannah Wang: Hey? I don’t think the Tom will join I feel like he has a Pm. Retro at 11, so he’s probably
2 00:05:50.390 ⇒ 00:05:53.179 Hannah Wang: busy, but we can just do a quick
3 00:05:53.670 ⇒ 00:06:00.699 Hannah Wang: retro just talking so yeah, what do you think went well this week.
4 00:06:02.020 ⇒ 00:06:10.759 Ryan Brosas: For this week. Yeah, I think. Our well, our our link in
5 00:06:11.687 ⇒ 00:06:17.820 Ryan Brosas: I I mean withans linking account is gradually increasing traffic.
6 00:06:17.970 ⇒ 00:06:21.690 Ryan Brosas: And I think that’s really a good. It’s a huge win for us.
7 00:06:22.090 ⇒ 00:06:28.870 Ryan Brosas: And yeah, I think that one that is working
8 00:06:29.060 ⇒ 00:06:48.989 Ryan Brosas: and the new outline of the podcast or interviews is really good, and it is much better than what we were doing before we which is more on like we have, like a like
9 00:06:49.230 ⇒ 00:06:55.200 Ryan Brosas: like a content outline. That is much that we preferred.
10 00:06:55.790 ⇒ 00:07:05.610 Ryan Brosas: It is much better that Thomas making that because that he’s the subject leader subject matter expert on that thing.
11 00:07:05.830 ⇒ 00:07:17.479 Ryan Brosas: and it is much better for for the for the whole what they call this for the whole initiative and like the outcome of the video also.
12 00:07:17.866 ⇒ 00:07:41.473 Ryan Brosas: There’s like a lot of value. And I think that we were going to have like a lot of clips from this. And yeah, I’m really excited to produce some shorts. And also this on Monday. And for yeah, I think that’s pretty much it. The thing that is not doing well is me
13 00:07:41.920 ⇒ 00:07:52.009 Ryan Brosas: pushing articles because I’m pretty much focus on on the promotion and video editing and helping automation
14 00:07:52.634 ⇒ 00:08:08.619 Ryan Brosas: like, like with with helping amber to, you know, to scale up our traffic because we want to push more content for the front members, which is Robert, Tom and Amber.
15 00:08:09.470 ⇒ 00:08:12.820 Ryan Brosas: Yeah, I already deployed like
16 00:08:13.760 ⇒ 00:08:25.059 Ryan Brosas: I think it has already deployed. I already contacted amber to to set up the whole content system. That.
17 00:08:25.380 ⇒ 00:08:34.260 Ryan Brosas: And I’m just currently waiting for her to you, her feedback. And I can just do like a reiteration for the whole system.
18 00:08:34.520 ⇒ 00:08:44.499 Ryan Brosas: And hopefully that we can, we can apply that also to Robert. And yeah, I think more and more is, we can also like
19 00:08:45.750 ⇒ 00:08:54.030 Ryan Brosas: it. Like, what do you call this? As Utam said that the traffic is drastically decreasing
20 00:08:54.140 ⇒ 00:09:07.970 Ryan Brosas: on weekends, we want to push more content on his linking account. So yeah, I think I’ll be setting a a content system for him also, so I can easily
21 00:09:08.590 ⇒ 00:09:12.770 Ryan Brosas: make a content for his for his what they call this account.
22 00:09:13.010 ⇒ 00:09:24.142 Ryan Brosas: And yeah, I think that’s pretty much how I can juggle these things, because you know, there’s like an automation that I built, and I’m pretty proud of what
23 00:09:24.480 ⇒ 00:09:24.880 Hannah Wang: Yeah.
24 00:09:24.880 ⇒ 00:09:26.410 Ryan Brosas: Output. And yeah.
25 00:09:26.750 ⇒ 00:09:39.439 Ryan Brosas: I think that’s pretty much on my side in the content side. I’m just having trouble on jumping stuff around, because right now, I’m focused on video, automation and
26 00:09:39.590 ⇒ 00:09:41.750 Ryan Brosas: a link in a content.
27 00:09:44.100 ⇒ 00:09:53.080 Hannah Wang: Yeah, I feel like for the video stuff, but on probably mentioned it to you. But for the interviews, since that’s not time
28 00:09:53.390 ⇒ 00:09:55.689 Hannah Wang: sensitive like it’s not an event
29 00:09:57.050 ⇒ 00:10:10.299 Hannah Wang: like we’re gonna be recording a couple more the next couple of weeks. But you don’t have to edit them until later. So hopefully, that gives you some more breathing room. To
30 00:10:10.690 ⇒ 00:10:15.570 Hannah Wang: do other stuff. So yeah, even for, like the sawal labs one.
31 00:10:15.920 ⇒ 00:10:19.189 Hannah Wang: you don’t have to edit that now, because we’re gonna push it out
32 00:10:19.340 ⇒ 00:10:22.819 Hannah Wang: up like in a couple of weeks. But
33 00:10:23.410 ⇒ 00:10:26.910 Hannah Wang: yeah, so it’s it’s up to you. Let me.
34 00:10:26.910 ⇒ 00:10:27.360 Ryan Brosas: Yeah.
35 00:10:27.360 ⇒ 00:10:32.410 Hannah Wang: See my notion. I’m gonna share my screen real quick.
36 00:10:32.570 ⇒ 00:10:34.519 Hannah Wang: Yeah, because I know we have a lot
37 00:10:34.630 ⇒ 00:10:40.519 Hannah Wang: going on in terms of like wanting videos to go out.
38 00:10:41.795 ⇒ 00:10:49.229 Hannah Wang: So yeah. So I made a new page under marketing promotion database.
39 00:10:49.390 ⇒ 00:10:53.052 Hannah Wang: So the work schedule. This is very flexible.
40 00:10:53.830 ⇒ 00:11:04.050 Hannah Wang: work schedule. This is, I try to explain it over text or over slack. But this is just like the days that we’re going to be working actively on the promotion.
41 00:11:04.574 ⇒ 00:11:22.260 Hannah Wang: So this includes like setting up the interview, creating the outline, recording the video and then editing so I just kind of put arbitrary dates on it, but it’s not set in stone. So if you need more time, I can push push things out.
42 00:11:22.510 ⇒ 00:11:24.839 Hannah Wang: So that’s the work schedule tab.
43 00:11:25.160 ⇒ 00:11:27.479 Hannah Wang: and then the final post tab
44 00:11:28.420 ⇒ 00:11:31.710 Hannah Wang: is when the last post of each
45 00:11:31.870 ⇒ 00:11:38.020 Hannah Wang: promotion is going to go out. So this is also very arbitrary. I just put random dates
46 00:11:38.667 ⇒ 00:11:45.670 Hannah Wang: for the interviews. So, as you can see, I scheduled saw labs to go out last
47 00:11:45.920 ⇒ 00:11:52.770 Hannah Wang: the last post, which is like the video post to go on the 30, th because next week we’re gonna focus on
48 00:11:53.596 ⇒ 00:11:56.500 Hannah Wang: finishing up polytonic posts.
49 00:11:56.968 ⇒ 00:12:05.070 Hannah Wang: So yeah, you have like the liberty to not edit it. I guess you don’t really have to follow the work schedule.
50 00:12:05.583 ⇒ 00:12:10.830 Hannah Wang: If that’s like not helpful for you, and we can evaluate it as
51 00:12:11.180 ⇒ 00:12:13.609 Hannah Wang: we become more systematic about it.
52 00:12:14.515 ⇒ 00:12:24.879 Hannah Wang: But even like the like, Robert’s gonna have an interview with Mathieu.
53 00:12:25.360 ⇒ 00:12:33.410 Hannah Wang: I I think I included you in the email thread. But that’s going to be recorded next Wednesday. But you don’t have to
54 00:12:34.160 ⇒ 00:12:37.429 Hannah Wang: edit it, because it’s going to
55 00:12:38.180 ⇒ 00:12:45.850 Hannah Wang: be pushed out oh, no, I’m still learning how to use notion.
56 00:12:47.710 ⇒ 00:13:04.390 Hannah Wang: Yeah, it’s gonna be. I put the date as the 6.th But we can also move this around, too. So like, let me know, keep me updated with all the interviews that we’re doing. Where you are in terms of editing, and I can always like push it around. It’s not like a hard deadline.
57 00:13:05.157 ⇒ 00:13:10.899 Hannah Wang: I think, for some of these, like the conferences and the polyatomic dinner that’s more of a hard.
58 00:13:11.750 ⇒ 00:13:20.182 Hannah Wang: a harder deadline, because the event is happening on the 19.th So we want it to be timely. But the interviews can just be whenever
59 00:13:20.520 ⇒ 00:13:22.310 Hannah Wang: hmm, so so
60 00:13:22.730 ⇒ 00:13:36.209 Hannah Wang: yeah, I’m gonna try to fill out this schedule, because there’s a lot of like proposed things that we’re gonna do, and a lot of interviews that Tom and Robert can conduct.
61 00:13:36.732 ⇒ 00:13:43.429 Hannah Wang: So that’s that’s kind of good right? For, like content wise, we’ll always be pushing out like shorts or
62 00:13:43.640 ⇒ 00:13:49.740 Hannah Wang: posts about events so hopefully that’ll help with like filling in whatever
63 00:13:49.980 ⇒ 00:13:58.109 Hannah Wang: content gaps we have in Linkedin and posting. And then also Robert will start having stuff to post, because he will do some interviews, too.
64 00:13:58.930 ⇒ 00:13:59.540 Hannah Wang: Yeah.
65 00:14:00.870 ⇒ 00:14:04.960 Hannah Wang: So yeah, I guess a bit on my updates. Yeah, this
66 00:14:05.250 ⇒ 00:14:13.029 Hannah Wang: past cycle, worked more on like promotion stuff. And also doing like
67 00:14:13.840 ⇒ 00:14:18.630 Hannah Wang: more culture, Brainforge team culture related things so like the shout outs and
68 00:14:19.060 ⇒ 00:14:28.899 Hannah Wang: just like organizing the Friday meetings and demos and stuff. So yeah, I feel like, I’m working less on design. Now, I think Ann is doing like a lot of the design. But
69 00:14:29.080 ⇒ 00:14:31.430 Hannah Wang: I obviously like review everything.
70 00:14:32.530 ⇒ 00:14:36.000 Hannah Wang: So yeah, I think this is
71 00:14:37.220 ⇒ 00:14:40.360 Hannah Wang: basically at least in terms of marketing
72 00:14:40.610 ⇒ 00:14:46.970 Hannah Wang: kind of what I’ve been focusing on. I’m just scheduling interviews and making sure that
73 00:14:47.390 ⇒ 00:14:51.529 Hannah Wang: the events that are timely. I like put them in our work. Schedule.
74 00:14:52.920 ⇒ 00:14:55.870 Hannah Wang: So, for example, AI, in the West Conference, that’s
75 00:14:56.230 ⇒ 00:15:07.690 Hannah Wang: a partnership we have with a company called early June. And Utam might be able to speak in that one. So that’s why it’s Tbd, because we didn’t get a confirmation yet.
76 00:15:09.740 ⇒ 00:15:26.230 Hannah Wang: yeah. So I feel like this schedule will also change and move around a lot. So I’ll just kind of keep you updated. And you you can also check in on the schedule once in a while. I think the goal is to not have more than 2 events
77 00:15:26.760 ⇒ 00:15:30.850 Hannah Wang: or promotions that we’re actively working on, so that we don’t burn out
78 00:15:31.416 ⇒ 00:15:36.660 Hannah Wang: so feel free to like. Give me feedback, too, on the cadence
79 00:15:37.130 ⇒ 00:15:41.940 Hannah Wang: and the structure of all the promotions, and I can move stuff around.
80 00:15:44.960 ⇒ 00:15:46.170 Hannah Wang: Yeah. And then.
81 00:15:46.750 ⇒ 00:15:54.860 Hannah Wang: yeah, I can also try to help with like the posting stuff. I didn’t take a look at assembly yet. But kind of what I mentioned about
82 00:15:55.310 ⇒ 00:16:01.689 Hannah Wang: when you whenever you post Youtube shorts, just like posting that on Linkedin like, we might as well kind of just try
83 00:16:02.389 ⇒ 00:16:06.381 Hannah Wang: posting on. Oh, sorry. Not Linkedin on Instagram.
84 00:16:07.670 ⇒ 00:16:11.159 Hannah Wang: If it’s like easily automated, then my
85 00:16:11.370 ⇒ 00:16:24.459 Hannah Wang: kind of theory is, oh, why not just try so I can try to look into that with assembly and then see if we can automate that process when we post on Youtube.
86 00:16:24.700 ⇒ 00:16:27.889 Hannah Wang: it automatically kinda posts on Instagram.
87 00:16:29.590 ⇒ 00:16:39.149 Hannah Wang: so we’ll see how that goes. Just seeing if it works. And if it does, and that’s great. If it doesn’t, then we can just stop doing that and focus more on Linkedin.
88 00:16:40.300 ⇒ 00:16:41.419 Ryan Brosas: Yeah, yeah, I agree.
89 00:16:41.930 ⇒ 00:16:43.929 Hannah Wang: Yeah. And then
90 00:16:44.350 ⇒ 00:16:53.220 Hannah Wang: what else? Yeah, I feel like, maybe in the next cycle on top of some of the promotion stuff we’re doing in terms of design.
91 00:16:53.490 ⇒ 00:17:01.989 Hannah Wang: I think we’ll try to do. Maybe the website revamping the website. And
92 00:17:03.150 ⇒ 00:17:08.290 Hannah Wang: yeah, cause I had the team fill out like the fig jam. So I kind of moved everything to linear.
93 00:17:08.740 ⇒ 00:17:12.746 Hannah Wang: So maybe in next week’s planning meeting, we can talk about that.
94 00:17:13.589 ⇒ 00:17:14.480 Hannah Wang: So
95 00:17:14.930 ⇒ 00:17:34.019 Hannah Wang: yeah, I think promotions will be like the main thing that we’re kinda cranking out each cycle. But when we have time outside of promotions, I think there’s always design stuff that needs to be done like case studies or one pagers or the website. So I think maybe the next cycle we’ll focus more on the website
96 00:17:34.550 ⇒ 00:17:38.613 Hannah Wang: and kind of go from there.
97 00:17:40.850 ⇒ 00:17:44.940 Hannah Wang: yeah, I think that’s all the updates from my end.
98 00:17:45.585 ⇒ 00:17:49.050 Hannah Wang: I think, also, just a heads up like next
99 00:17:49.530 ⇒ 00:18:06.639 Hannah Wang: next week. I’m gonna be on the road a lot. So I won’t have. I get Carsick so I can’t work in the car, so I’ll probably be like away from my keyboard for a little bit, so I’ll try to work in my evenings or in my mornings. But
100 00:18:06.780 ⇒ 00:18:11.610 Hannah Wang: yeah, I’m gonna be like on the road, but I’ll still try to work. Maybe I’ll just take meetings like
101 00:18:12.230 ⇒ 00:18:23.980 Hannah Wang: I’ll just put in my headphones, but not like, look at the screen. So just a heads up there. So if my messages are delayed, that’s probably why. But I’ll try to work a couple of hours every day
102 00:18:24.170 ⇒ 00:18:28.490 Hannah Wang: towards the evening. And
103 00:18:29.720 ⇒ 00:18:37.439 Hannah Wang: yeah, I think that’s all from my end. Anything else you want to talk about before we close.
104 00:18:38.503 ⇒ 00:18:42.269 Hannah Wang: Yeah, I already mentioned most of it. On my update.
105 00:18:42.590 ⇒ 00:18:44.609 Ryan Brosas: I think that’s all for me.
106 00:18:44.960 ⇒ 00:18:50.392 Hannah Wang: Okay, how is editing the zoom like, how is it are you using?
107 00:18:50.930 ⇒ 00:18:56.630 Hannah Wang: What is that one software that we talked about?
108 00:18:58.190 ⇒ 00:19:00.170 Ryan Brosas: Cupcake. No.
109 00:19:00.170 ⇒ 00:19:02.760 Hannah Wang: How cut the we are.
110 00:19:03.550 ⇒ 00:19:07.700 Hannah Wang: Know that the free trial, or you said.
111 00:19:08.160 ⇒ 00:19:08.840 Ryan Brosas: Oh!
112 00:19:08.840 ⇒ 00:19:09.450 Hannah Wang: And it.
113 00:19:09.790 ⇒ 00:19:11.740 Ryan Brosas: The reverse side.
114 00:19:11.740 ⇒ 00:19:14.270 Hannah Wang: Side. Yeah, yeah, yeah, no, I.
115 00:19:14.270 ⇒ 00:19:15.480 Hannah Wang: Not yet. No, okay.
116 00:19:15.480 ⇒ 00:19:20.540 Ryan Brosas: No, because it’s a recording and a video edit.
117 00:19:20.540 ⇒ 00:19:22.310 Hannah Wang: So, yeah.
118 00:19:22.720 ⇒ 00:19:26.719 Ryan Brosas: All of your recording is, we can just edit that out on the cloud.
119 00:19:26.920 ⇒ 00:19:36.529 Ryan Brosas: And the the good thing is the the resolution of the video is based on your webcam. So that would be
120 00:19:36.990 ⇒ 00:19:51.449 Ryan Brosas: awesome to have riverside. And we can just also, like, put branding. Also, if if we will be including the pro subscription, and that will be much more easier for us to, you know.
121 00:19:52.070 ⇒ 00:19:53.659 Ryan Brosas: do this editing.
122 00:19:54.490 ⇒ 00:19:55.270 Hannah Wang: Okay?
123 00:19:55.460 ⇒ 00:20:00.910 Hannah Wang: And you said you you’re gonna reach out to customer service for the plan right? Like.
124 00:20:00.910 ⇒ 00:20:01.650 Ryan Brosas: Yeah.
125 00:20:01.900 ⇒ 00:20:02.670 Hannah Wang: Okay.
126 00:20:03.820 ⇒ 00:20:04.140 Ryan Brosas: No.
127 00:20:04.140 ⇒ 00:20:12.179 Hannah Wang: Yeah, cause I’m trying to schedule an interview with Mathieu for next Wednesday. But should I just use zoom for now.
128 00:20:12.720 ⇒ 00:20:15.939 Ryan Brosas: Yeah. Sure. Zoom would be no okay.
129 00:20:15.940 ⇒ 00:20:22.330 Hannah Wang: Okay, okay, I know it’s not like the best resolution, but I think it’s better than
130 00:20:23.470 ⇒ 00:20:32.560 Hannah Wang: before better than the default. Webinar, where the speaking screen, like the speaker screen, was so tiny because the screen share was huge.
131 00:20:33.010 ⇒ 00:20:33.540 Ryan Brosas: Yeah, so.
132 00:20:33.540 ⇒ 00:20:37.749 Hannah Wang: Hopefully, this is a lot better. You can see people’s faces more.
133 00:20:39.430 ⇒ 00:20:41.101 Ryan Brosas: Yeah, it’s much better.
134 00:20:41.520 ⇒ 00:20:46.030 Ryan Brosas: Okay, we can do like dual screen
135 00:20:46.630 ⇒ 00:20:51.509 Ryan Brosas: the great deal. And I can just switch that over for a good
136 00:20:52.230 ⇒ 00:20:59.979 Ryan Brosas: well, good alternative workflow or tech video. And the video side is much more appealing to watch.
137 00:21:00.650 ⇒ 00:21:07.670 Hannah Wang: Yeah, okay, yeah, I’ll be making the thumbnail and the intro and outro
138 00:21:07.790 ⇒ 00:21:16.029 Hannah Wang: designs today. So that should be in the figma file eventually. But ping me if it’s not there, and then I’ll
139 00:21:16.540 ⇒ 00:21:18.410 Hannah Wang: work on it when you need it.
140 00:21:19.390 ⇒ 00:21:20.060 Ryan Brosas: Yeah, yeah.
141 00:21:22.150 ⇒ 00:21:26.923 Hannah Wang: Alrighty. I think that’s all for today.
142 00:21:28.170 ⇒ 00:21:30.809 Hannah Wang: yeah. Have a good weekend. Hope you guys.
143 00:21:32.100 ⇒ 00:21:41.289 Ryan Brosas: Now I’ll be editing the or to call this Solob. And I wanted to push this as much as possible, because we have like a momentum.
144 00:21:41.390 ⇒ 00:22:01.719 Ryan Brosas: Yeah, I’m trying to push this on Monday, so I’ll be working this out on Saturday, and hopefully that I could send this on Sunday, and we can send this out to so love on Monday, and we can just apply some branding stuff if necessary, or we can push this on Youtube right away.
145 00:22:02.530 ⇒ 00:22:12.129 Hannah Wang: Okay, yeah, I’ll I’ll try to have the everything like video related like the thumbnails and stuff. I’ll try to work on that today. So that should be done.
146 00:22:13.260 ⇒ 00:22:13.830 Ryan Brosas: Okay.
147 00:22:13.830 ⇒ 00:22:21.229 Hannah Wang: Yeah, don’t forget to not look at your screen. Sometimes I’m realizing the importance of eye health. So
148 00:22:21.420 ⇒ 00:22:30.469 Hannah Wang: look out a window sometime while you’re editing, because I know editing is it’s very intensive. So try to take breaks often.
149 00:22:31.710 ⇒ 00:22:35.939 Hannah Wang: Yeah, alrighty. Have a good weekend, Ryan.
150 00:22:35.940 ⇒ 00:22:36.690 Ryan Brosas: You too.
151 00:22:37.180 ⇒ 00:22:37.900 Hannah Wang: Right.