Meeting Title: Marketing Retro Date: 2025-04-04 Meeting participants: Uttam Kumaran, Hannah Wang, Ryan Brosas


WEBVTT

1 00:12:27.390 00:12:31.599 Uttam Kumaran: Hi, friends! Sorry. I was just getting out of another meeting, of course.

2 00:12:31.700 00:12:33.399 Uttam Kumaran: that I thought would end early

3 00:12:35.360 00:12:36.540 Hannah Wang: Hi! No worries.

4 00:12:37.810 00:12:38.860 Ryan Brosas: Hey!

5 00:12:39.510 00:12:45.909 Uttam Kumaran: Hey? I’m down to run like a a typical retro. If you guys are

6 00:12:46.030 00:12:47.370 Uttam Kumaran: are down for that

7 00:12:48.680 00:12:49.620 Hannah Wang: Yeah, let’s do it.

8 00:12:50.370 00:12:52.410 Uttam Kumaran: Okay, give me one second.

9 00:13:41.700 00:13:42.600 Uttam Kumaran: Okay.

10 00:14:37.640 00:14:40.590 Uttam Kumaran: let me just get this organized.

11 00:15:27.640 00:15:32.140 Uttam Kumaran: I’m trying to find out if I had a retro file already.

12 00:16:09.130 00:16:10.610 Uttam Kumaran: I’m gonna name this.

13 00:16:13.190 00:16:16.740 Uttam Kumaran: Let’s just say, team retros.

14 00:16:49.870 00:16:52.420 Uttam Kumaran: okay, I’m just sending this in the chat

15 00:17:26.599 00:17:29.599 Uttam Kumaran: just cleaning up their page real quickly.

16 00:18:07.690 00:18:10.972 Uttam Kumaran: And then where is small eye

17 00:18:52.270 00:18:52.960 Uttam Kumaran: could be.

18 00:20:01.160 00:20:07.700 Uttam Kumaran: okay. I’m just gonna clean up the stickies. If you guys want to help, I’m just gonna make sure they’re basically empty.

19 00:20:13.790 00:20:14.750 Hannah Wang: Whoa!

20 00:20:15.110 00:20:18.680 Hannah Wang: Highest left so many stickers

21 00:20:18.680 00:20:19.060 Uttam Kumaran: Sure.

22 00:20:19.720 00:20:29.080 Uttam Kumaran: Yeah, just do our best job. That’s fine, for now, I guess, like we, I guess for us, like

23 00:20:29.190 00:20:34.480 Uttam Kumaran: we may not know the categories right now, so we can. Maybe we can just leave it and just make sure these are all empty.

24 00:20:34.900 00:20:35.650 Hannah Wang: Okay.

25 00:20:47.590 00:20:52.100 Uttam Kumaran: And then we can talk about like how we want to categorize problems and then

26 00:20:52.380 00:20:56.339 Uttam Kumaran: and sort of just spend time looking, just creating some new ones.

27 00:21:01.760 00:21:07.270 Uttam Kumaran: I guess we actually don’t need to have the tickets here. We can just put them in this one to the left here.

28 00:21:07.860 00:21:10.650 Uttam Kumaran: which is like, yeah.

29 00:21:11.030 00:21:12.929 Uttam Kumaran: So I guess I’m just gonna clear.

30 00:21:13.460 00:21:16.979 Uttam Kumaran: I’m just gonna clear the, I’m just gonna make this a little bit bigger.

31 00:21:18.460 00:21:22.640 Uttam Kumaran: Connect one more row delete some of these little ones

32 00:21:36.930 00:21:38.030 Uttam Kumaran: so

33 00:22:10.480 00:22:19.640 Hannah Wang: Just making sure you can’t hear my clicking right? I hope I fix the problem from last time. Oh, great! That solves a lot of problems

34 00:22:20.945 00:22:26.469 Uttam Kumaran: Like so funny that that’s like you’re so concerned. That was not a problem at all.

35 00:22:26.470 00:22:32.839 Hannah Wang: No, it’s a thing I mean. I don’t wanna like mute myself every time I’m clicking around, or cause I feel like it. It

36 00:22:32.840 00:22:37.420 Uttam Kumaran: I just I can’t. I just can’t believe someone gave you that as like feedback like, it’s like

37 00:22:37.420 00:22:37.850 Hannah Wang: No. Yeah.

38 00:22:37.850 00:22:38.710 Uttam Kumaran: Important thing.

39 00:22:41.980 00:22:46.799 Hannah Wang: I mean, I type pretty aggressively. So maybe that’s why it was quite loud for him

40 00:22:47.440 00:22:48.919 Uttam Kumaran: Believe me, me, too.

41 00:23:13.580 00:23:14.250 Uttam Kumaran: Okay.

42 00:23:46.410 00:23:47.340 Uttam Kumaran: it’s see.

43 00:23:47.730 00:23:55.649 Uttam Kumaran: Okay, I just had to open in my normal machine. Okay? So great, I think we’re.

44 00:23:55.900 00:24:02.070 Uttam Kumaran: I think we can just get started. I mean, I’m just gonna clear all these out.

45 00:24:03.240 00:24:05.930 Uttam Kumaran: And then we can just make a couple more rows.

46 00:24:08.580 00:24:10.679 Uttam Kumaran: and then we can just take a

47 00:24:14.800 00:24:16.370 Uttam Kumaran: take 5 min.

48 00:24:17.060 00:24:21.609 Uttam Kumaran: And then what I’m going to do while we have this whole area clean is basically just

49 00:24:30.720 00:24:34.009 Uttam Kumaran: I’m just going to basically take this and make a template.

50 00:24:40.480 00:24:41.380 Uttam Kumaran: Wait.

51 00:24:50.810 00:24:54.056 Uttam Kumaran: Okay, cool. So maybe we just take

52 00:24:54.880 00:25:02.129 Uttam Kumaran: like couple of minutes. And then just like, write a little bit. So what went? Well? What problems we face?

53 00:25:02.640 00:25:09.859 Uttam Kumaran: And then we can sort of pick the most important ones. And then, you know, talk about it. I’ll just start the timer here

54 00:25:10.520 00:25:15.639 Hannah Wang: Okay, you should play some Lo-fi music

55 00:25:16.050 00:25:16.860 Uttam Kumaran: Okay.

56 00:25:16.860 00:25:17.620 Hannah Wang: Can you do that?

57 00:25:18.310 00:25:18.920 Uttam Kumaran: Yeah.

58 00:25:19.800 00:25:20.340 Hannah Wang: Hey!

59 00:27:44.880 00:27:45.650 Uttam Kumaran: That?

60 00:27:46.710 00:27:47.450 Uttam Kumaran: Yeah.

61 00:29:15.480 00:29:21.510 Uttam Kumaran: How do we feel? Should we give a couple more minutes

62 00:29:23.462 00:29:24.880 Hannah Wang: I’m I’m good

63 00:29:26.680 00:29:27.799 Uttam Kumaran: Ryan, how do you feel?

64 00:29:29.741 00:29:33.049 Ryan Brosas: Yeah, I’m good. Happened.

65 00:29:34.510 00:29:36.549 Ryan Brosas: Yeah. It’s already in there.

66 00:29:37.200 00:29:38.020 Uttam Kumaran: Okay, cool.

67 00:29:38.760 00:29:44.009 Uttam Kumaran: Great. Okay? So then I think, maybe let’s take a moment and vote, I think.

68 00:29:44.690 00:29:48.290 Uttam Kumaran: yeah, maybe just vote with 5 stickers.

69 00:29:48.670 00:29:54.739 Uttam Kumaran: And then, yeah. And then we can talk about the ones that are about most close.

70 00:29:54.920 00:29:57.440 Uttam Kumaran: Okay.

71 00:31:44.030 00:31:47.439 Uttam Kumaran: okay, Hannah, I think you still have one couple votes

72 00:31:48.800 00:31:50.310 Hannah Wang: Oh, do I have to use all 5

73 00:31:50.890 00:31:52.519 Uttam Kumaran: No, no, you don’t have to. Okay. Okay. I’m just gonna end

74 00:31:52.520 00:31:54.010 Hannah Wang: Yeah, okay.

75 00:31:56.460 00:31:58.520 Uttam Kumaran: Okay, cool.

76 00:31:59.086 00:32:03.479 Uttam Kumaran: So yeah, maybe if you want to spot, I’ll just spotlight me.

77 00:32:05.470 00:32:08.739 Uttam Kumaran: Let’s talk about what went. Well. So

78 00:32:09.324 00:32:14.439 Uttam Kumaran: let’s talk about these 2. So one helpful chat with Ivana earlier today. Yeah, do you guys, wanna

79 00:32:14.720 00:32:17.700 Uttam Kumaran: maybe we could chat about what we each took away from that

80 00:32:20.841 00:32:32.090 Ryan Brosas: Yeah, for me. The it’s makes sense to, you know, as a copywriter, we need to make the the website

81 00:32:32.887 00:32:50.662 Ryan Brosas: more understandable. Like me, we we want to make it more. Goal, focal focus or conversion focus. And what will. What do we want to, you know, convey, and also like like, is there like

82 00:32:51.410 00:33:00.089 Ryan Brosas: like an industry? Or you know, a market that focused for our copy? So we can you know resonate more on that?

83 00:33:00.913 00:33:18.719 Ryan Brosas: I think that’s pretty much what I want to implement soon on, if we’re going to, you know, revising the the copy for the website, which this is more like the readability and make it much more, you know, clear

84 00:33:21.580 00:33:22.300 Uttam Kumaran: Great

85 00:33:25.720 00:33:28.900 Hannah Wang: Yeah, I mean similar, I think just

86 00:33:30.570 00:33:41.519 Hannah Wang: like the way she kind of drilled down on questions especially. It was helpful hearing her do it on you, I guess. And being like, Okay, if you’re gonna tell a friend about this, not just like a

87 00:33:41.650 00:33:46.760 Hannah Wang: someone in the industry like, how would you describe what we do. I think that helps

88 00:33:47.070 00:33:49.830 Hannah Wang: whoever’s getting grilled, I guess, like

89 00:33:50.190 00:33:54.829 Hannah Wang: I’ll explain it in more simple terms. I never.

90 00:33:55.330 00:34:00.909 Hannah Wang: I don’t know why I never thought to do that, or just to ask like, why is the copy like this like.

91 00:34:01.170 00:34:05.839 Hannah Wang: yeah, can you explain this more? But I think just seeing her do that was helpful

92 00:34:08.969 00:34:10.083 Uttam Kumaran: Yeah, I

93 00:34:11.339 00:34:23.879 Uttam Kumaran: I agree. I mean, I think, like, this is where I think I think a lot in systems. And for me, I feel like we need to basically start every pro, every project with like an interview like that.

94 00:34:24.251 00:34:47.009 Uttam Kumaran: Which is like. Again, if I think of myself as like the product owner, and I think we’re all sort of taking on project management responsibilities. But then y’all are the executors. I think it’s up to both of us to make sure that we have a clear understanding of like what the goals are. There’s also, I think, a lot of ways we should leverage AI, and sort of doing that process previously, it would just be an interview. And we have to sort of like.

95 00:34:47.139 00:35:02.199 Uttam Kumaran: do a brainstorming session. I think fundamentally, if we just have a meeting about like, okay, we want to do white papers. Okay, let’s look at 10 white papers. Understand what we want to do, you should take that transcript and send it right into Chat Gpt.

96 00:35:02.699 00:35:05.389 Uttam Kumaran: and then that like transcript, and whatever.

97 00:35:05.739 00:35:12.089 Uttam Kumaran: and that basically that like chat becomes like the home for this project. So you almost have, like a like a

98 00:35:12.359 00:35:21.819 Uttam Kumaran: basically like one, chat his one chat history with anything you want to ask related to the project that fundamentally starts from that like initial project scope.

99 00:35:22.109 00:35:34.539 Uttam Kumaran: Right? So that’s that’d be my recommendation is like, start to lean on these meeting recordings a lot more and and the AI team has access to all of these. So you can get these at at any moment.

100 00:35:34.669 00:35:53.109 Uttam Kumaran: Chop just the piece you want. Shove it into chat, Gpt, and then sort of start from there right? And that’s what my hope is, too, is like. Chat Gpt will actually any question you have for me on like, what does this tool do? Or or like things like that? Try to rely on? AI, first, st because

101 00:35:53.109 00:36:07.189 Uttam Kumaran: those are the easy things I think for me. I I need to provide, spend more time providing, like, what is the goal of a webinar like? What are we trying to accomplish here and then basically collaborating with both of us to then.

102 00:36:07.229 00:36:12.779 Uttam Kumaran: like both the execution team and me as a product owner on on creating like that.

103 00:36:12.939 00:36:16.889 Uttam Kumaran: Basically that project brief, you know, before we start on anything

104 00:36:17.440 00:36:21.359 Hannah Wang: Yeah, I I mean, I have like questions about

105 00:36:21.550 00:36:25.710 Hannah Wang: chat, gpt, and stuff like that. But I don’t know if, like

106 00:36:25.710 00:36:26.170 Uttam Kumaran: Do it.

107 00:36:26.170 00:36:42.730 Hannah Wang: Cause. I know I know that. You gave, or have the credentials for the company chat gpt account, but, like, for example, if we wanted to create like an agent for each of these like initiatives that we’re doing. And so the thing that Miguel showed during Demo, like

108 00:36:42.730 00:36:43.250 Uttam Kumaran: Yeah.

109 00:36:43.250 00:36:47.760 Hannah Wang: Do we just do it on that account, or our personal account, or I don’t know

110 00:36:47.760 00:36:50.795 Uttam Kumaran: Yeah. So let’s I mean, let’s

111 00:36:51.280 00:37:06.509 Uttam Kumaran: Let’s maybe walk through like how we can all, how we can just make sure that this is happening because I also, I think this is the 1st time I’m like looking at creating like projects and stuff. So do you wanna here? One thing that I’ll do is I’m just gonna make sure that you guys are.

112 00:37:07.020 00:37:09.770 Uttam Kumaran: Hold on. Let me just try this.

113 00:37:11.670 00:37:13.979 Uttam Kumaran: Let me just make sure that you guys are shared.

114 00:38:01.900 00:38:02.920 Uttam Kumaran: hold on.

115 00:38:23.230 00:38:27.979 Uttam Kumaran: Okay, I’m just gonna invite both of you guys to our like, chat, Gpt workspace.

116 00:39:59.470 00:40:02.999 Uttam Kumaran: okay, just check your email. If you guys got an invite

117 00:40:06.280 00:40:06.800 Hannah Wang: Okay.

118 00:40:13.770 00:40:15.270 Hannah Wang: yeah.

119 00:40:15.470 00:40:16.670 Hannah Wang: Open AI,

120 00:40:32.780 00:40:34.480 Hannah Wang: oh, okay.

121 00:40:36.670 00:40:39.610 Uttam Kumaran: Do you guys see any projects like on the right side

122 00:40:43.628 00:40:47.401 Hannah Wang: Hold on boarding stuff no

123 00:40:55.530 00:41:00.379 Uttam Kumaran: Oh, it says you can’t share it right now.

124 00:41:01.100 00:41:04.829 Uttam Kumaran: So the best things we can do is probably just like

125 00:41:06.700 00:41:10.850 Uttam Kumaran: just share, like what the prompts are right

126 00:41:13.570 00:41:24.829 Uttam Kumaran: It’s probably so I don’t know. I think basically we need to. I mean, I can ask the AI team to basically try to build something like this for us. But we should. Basically, I want us to create like a project agent for every single thing we try to do.

127 00:41:25.440 00:41:26.870 Hannah Wang: Yep, exactly.

128 00:41:26.870 00:41:30.249 Uttam Kumaran: Okay. So maybe that’s 1 thing I’m just gonna put in, I’m gonna move this.

129 00:41:31.090 00:41:33.720 Uttam Kumaran: I’m just gonna create something here around like

130 00:41:35.050 00:41:37.579 Uttam Kumaran: one takeaway here is just going to be

131 00:41:38.710 00:41:45.940 Uttam Kumaran: project agent. That has the brief what we’re working on.

132 00:41:46.130 00:41:51.030 Uttam Kumaran: And we can upload assets as we go.

133 00:41:53.560 00:41:55.200 Uttam Kumaran: Okay, great.

134 00:41:59.500 00:42:04.339 Uttam Kumaran: okay, that makes that makes a ton of sense. I think that’s all sort of related to these.

135 00:42:05.094 00:42:15.079 Uttam Kumaran: Let’s talk about on this side. So yeah, like too many slack messages, sub issues versus statuses. So let’s just like, maybe we’ll just spend time

136 00:42:15.360 00:42:22.809 Uttam Kumaran: right now just talking about like how we want to go. I don’t know like Anna, do you want to share your screen? And maybe we can just make some decisions on

137 00:42:23.110 00:42:25.930 Uttam Kumaran: how we want linear to work for us a little bit better

138 00:42:26.920 00:42:30.719 Hannah Wang: Okay, let me share one here.

139 00:42:32.390 00:42:34.609 Hannah Wang: So many things open. Okay.

140 00:42:47.250 00:42:48.420 Uttam Kumaran: So we’ll

141 00:42:49.120 00:42:55.793 Hannah Wang: Yeah. So I don’t know. It’s like a lot

142 00:42:57.040 00:43:04.100 Hannah Wang: like, I don’t. I see the value of the template specifically for design

143 00:43:04.930 00:43:15.560 Hannah Wang: tickets like having sub issues. But then it’s just like confusing, because we have the

144 00:43:16.180 00:43:19.349 Hannah Wang: statuses right here, like client review.

145 00:43:19.530 00:43:23.879 Hannah Wang: like, if something needs review, like, what do I move.

146 00:43:25.610 00:43:29.230 Hannah Wang: Yeah, it’s just I feel like just having one ticket is

147 00:43:29.660 00:43:35.380 Hannah Wang: fine. To be honest. And I don’t know if we necessarily need the sub issues.

148 00:43:36.602 00:43:42.830 Hannah Wang: maybe we change them into statuses instead up here, like

149 00:43:47.060 00:43:48.619 Hannah Wang: I don’t know like

150 00:43:48.620 00:43:49.679 Uttam Kumaran: Yeah, I guess let’s

151 00:43:49.680 00:43:50.120 Hannah Wang: Feedback

152 00:43:50.120 00:43:52.720 Uttam Kumaran: Maybe let’s like.

153 00:43:53.310 00:43:59.429 Uttam Kumaran: Let’s take. So one example is, if you if you click on the right and hold on, let me just get my

154 00:43:59.810 00:44:05.030 Uttam Kumaran: drawing tool out. So if you click on you click on here.

155 00:44:09.272 00:44:11.930 Uttam Kumaran: Yeah, that, and then go to team settings

156 00:44:12.220 00:44:15.610 Uttam Kumaran: and then let’s just go to templates.

157 00:44:17.230 00:44:25.090 Uttam Kumaran: And then let’s just click on any of them like any of the templates we typically use. So let’s talk about like, if do we want to remove any of these.

158 00:44:25.550 00:44:29.609 Uttam Kumaran: because I think that like, maybe if you scroll down

159 00:44:30.830 00:44:36.000 Uttam Kumaran: Like. Probably these we can remove because they’re they’re now built into statuses

160 00:44:36.230 00:44:37.370 Hannah Wang: Yeah, right?

161 00:44:37.540 00:44:39.389 Hannah Wang: Or maybe all, or maybe all 3.

162 00:44:39.390 00:44:40.340 Hannah Wang: Review.

163 00:44:42.440 00:44:47.480 Uttam Kumaran: I guess it’s up to you, because because some of this is like things to do versus status

164 00:44:47.890 00:44:48.780 Uttam Kumaran: right, like

165 00:44:48.780 00:44:49.310 Hannah Wang: Right.

166 00:44:49.310 00:44:55.709 Uttam Kumaran: This is not, I would say, looking at this, you’re right like this is not a thing to do. This is a status, so we can get rid of both of those

167 00:44:57.500 00:45:02.460 Hannah Wang: Oh, so oh, no!

168 00:45:02.920 00:45:03.309 Uttam Kumaran: All right.

169 00:45:03.310 00:45:04.030 Hannah Wang: Did I get rid of

170 00:45:04.030 00:45:08.039 Uttam Kumaran: We we removed ex, we removed accessibility

171 00:45:08.650 00:45:09.280 Hannah Wang: Oh! Oh!

172 00:45:09.280 00:45:11.800 Uttam Kumaran: But but but this is now a.

173 00:45:12.600 00:45:16.720 Uttam Kumaran: This is now a different one. So okay, but like just hit, cancel no problem

174 00:45:16.720 00:45:17.110 Hannah Wang: Okay.

175 00:45:17.110 00:45:28.960 Uttam Kumaran: Let’s just remove these 2. Yeah, just watch out. I may reorganize. Yeah. And then. Now, let’s think about like, are all of these so requirements plus inspo. Maybe that’s not a that’s not a sub issue either.

176 00:45:30.710 00:45:36.230 Hannah Wang: But if we’re gonna do like a project, brief like, is that just its own ticket or something

177 00:45:39.470 00:45:47.620 Uttam Kumaran: I I think that like in terms of project brief, that’s more of like a require like, that’s just gonna be like requirements started meaning

178 00:45:48.370 00:45:53.200 Uttam Kumaran: we could do so. The sub issue could be project brief, completed.

179 00:45:54.610 00:45:55.200 Hannah Wang: Yes.

180 00:45:55.907 00:46:01.809 Uttam Kumaran: Or we just consider that as part of anything that goes through requirements needs a project brief.

181 00:46:04.240 00:46:07.349 Uttam Kumaran: I feel like we don’t need to over complicate it, so I would

182 00:46:07.350 00:46:07.780 Hannah Wang: Yeah.

183 00:46:07.780 00:46:10.259 Uttam Kumaran: We should just remove the sub issue, for now

184 00:46:11.390 00:46:13.700 Hannah Wang: This all the sub issues, or just this one

185 00:46:13.700 00:46:15.459 Uttam Kumaran: No, no! Just that one.

186 00:46:15.740 00:46:16.490 Hannah Wang: Okay.

187 00:46:17.650 00:46:24.420 Uttam Kumaran: That way, and then Lo-fi, mid 5. I guess this is for probably for you and Ann. To think about is like

188 00:46:24.420 00:46:25.020 Hannah Wang: No.

189 00:46:25.020 00:46:27.880 Uttam Kumaran: Do you want to have individual issues for these?

190 00:46:28.100 00:46:30.070 Uttam Kumaran: Or because right now, no

191 00:46:30.620 00:46:31.620 Hannah Wang: Okay.

192 00:46:32.260 00:46:33.039 Uttam Kumaran: So what, so

193 00:46:33.040 00:46:37.289 Hannah Wang: That’s just too many things to move across the board like I just want design.

194 00:46:37.500 00:46:38.040 Hannah Wang: And then

195 00:46:38.040 00:46:38.590 Uttam Kumaran: Okay, like.

196 00:46:38.590 00:46:41.340 Hannah Wang: Just moved to in progress. Yeah. So I’ll just

197 00:46:41.340 00:46:41.850 Uttam Kumaran: Okay.

198 00:46:42.240 00:46:56.090 Uttam Kumaran: they just remove all of them, or whatever, or or just create the sub issues that you think are valid. It could also be no like. The sub issues are just trying to break it the piece down, because for me, if, like saying white paper for this

199 00:46:56.090 00:46:56.510 Hannah Wang: That’s too

200 00:46:56.510 00:47:00.920 Uttam Kumaran: Much work like that may take that may take like 2, 3 weeks to do

201 00:47:01.150 00:47:02.940 Uttam Kumaran: end to end right? So

202 00:47:02.940 00:47:03.480 Hannah Wang: Yeah.

203 00:47:03.480 00:47:07.309 Uttam Kumaran: I feel like it’s it needs to be broken down further

204 00:47:08.530 00:47:09.390 Hannah Wang: I see.

205 00:47:11.630 00:47:14.829 Uttam Kumaran: Like. If something is taking more than a week, it needs to be broken down

206 00:47:16.140 00:47:19.230 Hannah Wang: Oh, Wednesday!

207 00:47:23.630 00:47:28.220 Hannah Wang: I don’t think our designs take more than a week, so I feel like we can just

208 00:47:28.610 00:47:30.522 Hannah Wang: have a design

209 00:47:31.160 00:47:31.680 Uttam Kumaran: Okay.

210 00:47:33.230 00:47:36.410 Hannah Wang: Design the asset.

211 00:47:40.190 00:47:40.970 Hannah Wang: and then

212 00:47:40.970 00:47:43.089 Uttam Kumaran: And then, what about the other 2? Yeah.

213 00:47:43.090 00:47:44.730 Hannah Wang: I mean even this one

214 00:47:45.920 00:47:52.929 Hannah Wang: it’s in. I think it’s like within designing the asset. And then final. Qa is just review

215 00:47:55.340 00:47:58.950 Hannah Wang: like internal or client, either one.

216 00:47:59.800 00:48:00.770 Hannah Wang: So

217 00:48:05.920 00:48:09.280 Hannah Wang: I I, personally, don’t think it’s needed.

218 00:48:12.120 00:48:19.440 Hannah Wang: yeah, like, the only thing that I really move around is

219 00:48:23.090 00:48:26.380 Hannah Wang: like, what was a good example like.

220 00:48:27.180 00:48:29.619 Hannah Wang: Oh, did we already start the next cycle?

221 00:48:30.820 00:48:31.980 Uttam Kumaran: No, it’s just there.

222 00:48:32.550 00:48:36.910 Hannah Wang: Okay, yeah. For example, this, like, it’s just one ticket. And I was just like, okay

223 00:48:37.100 00:48:59.640 Hannah Wang: for Eden. Okay, it was in progress for a while. Sometimes it was blocked, and then, okay. Once I was done, I moved it to client review, and then once we removed it or needs review. Once the internal team reviewed it, I moved it to client review. That’s where I sent it to the engineering team. And then now it’s done like I think that to in my brain that just makes the most sense. Instead of

224 00:49:00.430 00:49:08.979 Hannah Wang: having like a bunch of sub issues. And then like having to track. Okay, where’s the parent issue? Where are all the sub issues within that parent issue?

225 00:49:10.250 00:49:17.119 Hannah Wang: at least for design. But I I mean, for like promotions and collaborations, like, maybe we need all of this

226 00:49:17.120 00:49:23.060 Uttam Kumaran: Promotions like. But this is where like should the promotion just be a project? Because these all look like tickets

227 00:49:23.210 00:49:26.260 Hannah Wang: Yeah, yeah, I think so.

228 00:49:26.580 00:49:28.296 Uttam Kumaran: Okay, okay? So then let’s

229 00:49:29.190 00:49:30.210 Uttam Kumaran: Let’s

230 00:49:30.910 00:49:42.430 Uttam Kumaran: clear. Yeah. I mean, I think, just lean out the sub issues for the pro. Take a look at the promotion asset. Let’s see, like, what sub issues are there. So all of these, we basically.

231 00:49:42.630 00:49:43.882 Uttam Kumaran: So actually, let’s

232 00:49:45.280 00:49:50.999 Uttam Kumaran: I guess my point is, let’s can we keep this open? And then, basically, we can create like a project template

233 00:49:54.992 00:50:02.339 Uttam Kumaran: like, you can open it, I think, in a new tab, maybe, or I don’t know. Actually, like, Oh, yeah, project template. Yeah, yeah, exactly exactly where you

234 00:50:02.580 00:50:08.459 Uttam Kumaran: yeah, basically where you were. Which is like, I want to create a project template that include that includes.

235 00:50:09.790 00:50:12.729 Uttam Kumaran: I guess it’s those issues. Basically.

236 00:50:13.310 00:50:17.880 Uttam Kumaran: you could probably have both of these side by side. And then, or like you can just tab over

237 00:50:19.430 00:50:20.399 Hannah Wang: How do I?

238 00:50:20.400 00:50:22.790 Uttam Kumaran: I don’t think you can do side by side. Maybe

239 00:50:22.790 00:50:25.680 Hannah Wang: Oh, okay, let me share my entire screen then, and then

240 00:50:25.680 00:50:27.520 Uttam Kumaran: Or you could do it as a window. Yeah.

241 00:50:29.610 00:50:31.409 Hannah Wang: Move to new window.

242 00:50:32.350 00:50:34.540 Hannah Wang: Okay. Share.

243 00:50:34.700 00:50:39.380 Hannah Wang: Whoa, okay.

244 00:50:48.140 00:50:49.000 Hannah Wang: Alright.

245 00:51:03.170 00:51:04.120 Hannah Wang: Oh, wait!

246 00:51:36.690 00:51:43.819 Hannah Wang: Can you? Can I create like? Oh, no, I can’t like, can I create tickets that can be

247 00:51:44.010 00:51:47.410 Hannah Wang: associated with this project.

248 00:51:48.950 00:51:49.490 Hannah Wang: Like

249 00:51:49.490 00:51:50.260 Uttam Kumaran: Yes.

250 00:51:50.990 00:51:52.830 Hannah Wang: Like what we did for sub issues. But I don’t

251 00:51:52.830 00:51:55.500 Uttam Kumaran: Yeah, yeah, it’s this thing.

252 00:51:56.280 00:51:59.390 Uttam Kumaran: Where did my cursor go? Hold on! It’s this thing

253 00:52:01.620 00:52:05.690 Hannah Wang: And oh, okay, alright, so

254 00:52:08.760 00:52:09.690 Hannah Wang: guess

255 00:52:10.890 00:52:12.500 Uttam Kumaran: Is it easy to copy

256 00:52:12.800 00:52:14.404 Hannah Wang: No, I guess.

257 00:52:17.810 00:52:19.190 Hannah Wang: Oh, okay.

258 00:52:20.359 00:52:26.140 Uttam Kumaran: Okay. But while we’re while we’re going through this, let’s make sure these are all things that we need like

259 00:52:26.140 00:52:26.500 Hannah Wang: Yeah.

260 00:52:26.500 00:52:31.840 Uttam Kumaran: Partner team alignment meeting like, Oh, okay. So this is like, after the promotion brief.

261 00:52:32.190 00:52:40.240 Uttam Kumaran: maybe. Can we make this more clear? That’s like partner, partner, project like promotion, partner.

262 00:52:40.590 00:52:47.360 Uttam Kumaran: project, brief approval, or something like what actually like needs to happen. Like, what’s the objective? You know.

263 00:52:49.030 00:52:49.540 Hannah Wang: About

264 00:52:49.540 00:52:51.359 Uttam Kumaran: For them to be like cool. I’m good with that

265 00:52:51.860 00:52:52.660 Hannah Wang: Partner.

266 00:52:55.040 00:52:55.810 Uttam Kumaran: Yeah.

267 00:53:03.160 00:53:07.170 Hannah Wang: Motion timeline. That’s like our linkedin sequence, right?

268 00:53:09.970 00:53:11.430 Hannah Wang: Issue, plan.

269 00:53:14.170 00:53:14.810 Uttam Kumaran: Okay.

270 00:53:22.920 00:53:24.740 Hannah Wang: Internet browser.

271 00:53:25.560 00:53:30.020 Hannah Wang: So wait. You tell me you made this right. What was your

272 00:53:30.890 00:53:34.800 Hannah Wang: reasoning, or what was this for the 3rd one?

273 00:53:36.480 00:53:40.010 Uttam Kumaran: Oh, this one is basically what we’re doing. So you could delete this

274 00:53:40.900 00:53:46.260 Hannah Wang: Oh, okay, alright. And then.

275 00:53:49.680 00:53:52.120 Hannah Wang: yeah, so funny

276 00:53:58.330 00:54:01.539 Hannah Wang: banner, we do for each one.

277 00:54:02.420 00:54:05.229 Hannah Wang: We have a strategy and insights. Post

278 00:54:06.190 00:54:10.980 Uttam Kumaran: But so the for the post. Okay, okay, yeah, yeah. Okay, never mind. Makes sense.

279 00:54:13.510 00:54:17.910 Hannah Wang: And then we have. Whoa! Why is it being reordered?

280 00:54:21.400 00:54:23.440 Hannah Wang: Super spotlight?

281 00:54:27.156 00:54:36.269 Hannah Wang: And then for day of and before webinar, I think, Ryan, we agreed that it’s just like a photo, right? Not a design

282 00:54:36.880 00:54:37.810 Ryan Brosas: Oh, yeah. Yeah.

283 00:54:38.990 00:54:41.019 Hannah Wang: So we don’t need those anymore.

284 00:54:45.650 00:54:46.520 Hannah Wang: okay.

285 00:54:46.700 00:54:53.689 Hannah Wang: And then is the promotion brief like, does that include the Linkedin content that we’re gonna put out

286 00:54:56.690 00:55:02.390 Uttam Kumaran: Yes. Oh, wait. The promotion brief is basically like, yeah, sort of the whole plan.

287 00:55:04.440 00:55:05.440 Hannah Wang: So like.

288 00:55:06.010 00:55:11.200 Uttam Kumaran: But it may not be the individual copy like, I don’t know if we’re going to be able to get that specific. Yeah, I guess it is.

289 00:55:11.340 00:55:13.990 Uttam Kumaran: It is almost like that. Yeah, it’s like this whole thing.

290 00:55:16.040 00:55:16.790 Uttam Kumaran: But like some of this

291 00:55:16.790 00:55:17.250 Hannah Wang: Right.

292 00:55:17.250 00:55:21.129 Uttam Kumaran: Work in progress overall like it just may be like, Hey, we need to do these things.

293 00:55:22.280 00:55:22.919 Uttam Kumaran: but this is

294 00:55:22.920 00:55:23.950 Hannah Wang: That’s great.

295 00:55:24.530 00:55:30.054 Hannah Wang: Should I create, like another ticket for a work on copy for Linkedin Posts, or something

296 00:55:30.400 00:55:34.380 Uttam Kumaran: Think there is a copy review status for each of those designs. Right

297 00:55:35.300 00:55:37.099 Hannah Wang: Oh, yeah.

298 00:55:37.100 00:55:37.570 Uttam Kumaran: But that

299 00:55:37.570 00:55:38.180 Hannah Wang: But don’t wait.

300 00:55:38.180 00:55:43.539 Uttam Kumaran: It will move from design into like into like review. And at that point

301 00:55:44.080 00:55:48.159 Uttam Kumaran: the copy and the design need to be done, I guess, like

302 00:55:48.160 00:55:54.380 Hannah Wang: This is gonna be assigned to me or Ann like I want something that Ryan can track as well, because he’s gonna be working on it like

303 00:55:54.710 00:55:55.330 Hannah Wang: intent.

304 00:55:55.330 00:55:56.740 Hannah Wang: So you can say

305 00:55:57.840 00:56:00.790 Uttam Kumaran: I mean. So the so the either you can do

306 00:56:03.160 00:56:06.900 Uttam Kumaran: so. There’s 2 ways we can either we can either add a copy

307 00:56:08.540 00:56:10.019 Hannah Wang: Section status

308 00:56:14.230 00:56:18.239 Uttam Kumaran: maybe I mean, Ryan, do you think of it like? Do you do the copy for everything all at once?

309 00:56:19.250 00:56:26.360 Ryan Brosas: Yeah, for the event. I’m currently like doing it. Once I think you can

310 00:56:26.360 00:56:29.540 Uttam Kumaran: Let’s just add one ticket for that right

311 00:56:31.130 00:56:31.960 Ryan Brosas: Yeah.

312 00:56:33.090 00:56:34.069 Uttam Kumaran: What do you think?

313 00:56:37.520 00:56:38.589 Ryan Brosas: I think that’s fine.

314 00:56:51.720 00:56:52.740 Ryan Brosas: yeah, that’s fine.

315 00:56:53.240 00:56:53.910 Uttam Kumaran: Okay.

316 00:57:03.150 00:57:08.100 Hannah Wang: And then what is Qal assets across channels mean

317 00:57:11.720 00:57:17.659 Uttam Kumaran: Oh, basically, just like, well, I guess that that would be. We don’t. We can delete that, because, of course, everything should go into review anyways.

318 00:57:18.260 00:57:22.170 Hannah Wang: Okay, are we gonna delete this whole thing? So I can just

319 00:57:23.320 00:57:23.660 Uttam Kumaran: Yeah.

320 00:57:23.660 00:57:28.560 Hannah Wang: Like this. Oh, okay, yeah, I’m not gonna delete it then, and then launch coordination plus confirmation

321 00:57:28.560 00:57:33.720 Uttam Kumaran: We can do you? Oh, yeah, you we can delete the whole template. Yeah, launch coordination

322 00:57:35.900 00:57:44.000 Uttam Kumaran: This one is, I would say, probably we can have Ryan on these. But it’s basically like, Go live, or whatever right that, like the fact that

323 00:57:44.000 00:57:44.720 Hannah Wang: Yeah.

324 00:57:44.910 00:57:48.610 Uttam Kumaran: Yeah, and then and then I also want to add a ticket for like getting

325 00:57:48.720 00:57:51.790 Uttam Kumaran: getting like recordings or or photos.

326 00:57:52.090 00:57:54.700 Uttam Kumaran: and then basically doing the Pros post event

327 00:57:55.300 00:57:58.770 Uttam Kumaran: recap. So there’s probably like 2 pieces there.

328 00:57:58.930 00:58:04.840 Uttam Kumaran: like the basic getting those assets back and like storing it somewhere. And then the post event recap

329 00:58:22.305 00:58:27.290 Hannah Wang: Media from, isn’t it?

330 00:58:36.720 00:58:43.920 Hannah Wang: But then, for this one, like each post, has a different launch date. So I don’t know if having one

331 00:58:44.370 00:58:50.930 Hannah Wang: makes sense like just one ticket

332 00:58:56.560 00:58:57.619 Uttam Kumaran: What do you mean?

333 00:58:59.110 00:59:00.750 Hannah Wang: Like for the announcement post

334 00:59:01.540 00:59:06.800 Hannah Wang: like that goes out Monday, and then this might go out Wednesday. This goes out Friday, so we’re

335 00:59:06.800 00:59:12.500 Uttam Kumaran: But this is like, Oh, this is like launch coordination of like the actual event for the promotion

336 00:59:12.500 00:59:15.089 Hannah Wang: Oh, oh, okay.

337 00:59:15.090 00:59:19.269 Uttam Kumaran: So you can just say, like, Yeah, or you can say, like, event.

338 00:59:20.800 00:59:23.200 Uttam Kumaran: go live, or something like, I don’t know

339 00:59:23.630 00:59:24.350 Hannah Wang: Event.

340 00:59:27.490 00:59:29.500 Uttam Kumaran: Guess like something like that

341 00:59:29.500 00:59:30.130 Hannah Wang: Wow!

342 00:59:32.020 00:59:39.860 Hannah Wang: Confirmation. That event is live, or something that sorry. What is? What is this ticket like for default, for example, like what

343 00:59:39.860 00:59:45.340 Uttam Kumaran: Basically like the it’s like the day we go live is like, Okay, I have to be in the Zoom Meeting

344 00:59:45.550 00:59:50.639 Uttam Kumaran: like any materials I needed. We sort of like, make sure just everything is like ready

345 00:59:51.060 00:59:53.770 Hannah Wang: So like we’re ready to go live with the event.

346 00:59:54.730 00:59:55.976 Hannah Wang: I see

347 01:00:00.010 01:00:01.800 Hannah Wang: ready to go live

348 01:00:01.800 01:00:06.479 Uttam Kumaran: I sort of want to have it as a last check, and not just like

349 01:00:06.480 01:00:07.059 Hannah Wang: Is that like

350 01:00:07.060 01:00:07.580 Uttam Kumaran: So.

351 01:00:08.220 01:00:14.970 Hannah Wang: Where’s that? What’s that? Like a theater like dry, final run like dry run, like what is it called like

352 01:00:14.970 01:00:19.160 Uttam Kumaran: It could be. It could be a dry run, something

353 01:00:19.950 01:00:25.349 Hannah Wang: Make sure we have all zoom links

354 01:00:25.500 01:00:27.519 Uttam Kumaran: Slide Rehearsal Sarah

355 01:00:27.660 01:00:29.670 Hannah Wang: Oh, yeah, sure.

356 01:00:29.870 01:00:31.269 Hannah Wang: Slash rehearsal.

357 01:00:33.680 01:00:40.959 Hannah Wang: Okay, anything else do you think we need for this one?

358 01:00:45.380 01:00:52.849 Hannah Wang: I mean, each event is gonna have like kind of different things. So, for example, default needed a slide deck. So I’ll just like add that issue

359 01:00:53.340 01:00:58.749 Hannah Wang: with the default project, for example. But I think this is a good like skeleton.

360 01:00:59.150 01:01:02.860 Hannah Wang: I’m just gonna make that. And then I’m gonna

361 01:01:03.320 01:01:08.160 Hannah Wang: it’s okay. If I delete this right promotion asset

362 01:01:08.160 01:01:09.650 Uttam Kumaran: Yes, that’s fine.

363 01:01:09.650 01:01:10.890 Hannah Wang: Alright.

364 01:01:12.400 01:01:13.400 Hannah Wang: Okay.

365 01:01:16.140 01:01:18.909 Uttam Kumaran: So I guess last piece for the content piece.

366 01:01:22.780 01:01:29.500 Uttam Kumaran: yeah, I mean, I I don’t know. I I guess, for Ryan like, do you feel like these are too many sub issues

367 01:01:35.210 01:01:36.060 Ryan Brosas: I think we should

368 01:01:36.060 01:01:36.620 Hannah Wang: You’re muted

369 01:01:36.620 01:01:38.990 Uttam Kumaran: Internal approval, because that

370 01:01:38.990 01:01:39.520 Ryan Brosas: To start it

371 01:01:39.520 01:01:40.060 Uttam Kumaran: Yes.

372 01:01:40.740 01:01:46.617 Ryan Brosas: Yes, that’s your yeah, I think. That’s it’s pretty much okay.

373 01:01:47.530 01:01:49.930 Ryan Brosas: we just want it to be.

374 01:01:50.640 01:02:00.462 Ryan Brosas: Yeah, I think this is fine. But we can just minimize it because you know, when the topic we can like, we cannot

375 01:02:01.070 01:02:04.589 Ryan Brosas: make this like 3 sub issues

376 01:02:04.940 01:02:11.870 Ryan Brosas: like internal edits and create and some stuff here is not really

377 01:02:12.498 01:02:27.441 Ryan Brosas: included. Because SEO optimization plus metadata or meta description is currently like, I’m currently doing that while I’m doing the whole content. So it’s kind of, you know.

378 01:02:29.480 01:02:31.240 Ryan Brosas: what they call this.

379 01:02:32.340 01:02:37.648 Ryan Brosas: It’s kind of if I’m going to follow. This process is kind of like, you know.

380 01:02:38.940 01:02:43.169 Ryan Brosas: it’s going to prolong all the whole content process.

381 01:02:43.750 01:02:48.039 Ryan Brosas: I think we can just shorten this out with like

382 01:02:49.470 01:02:56.550 Ryan Brosas: like topic research and competitive analysis. Then we can do like a draft content and review

383 01:02:59.310 01:03:05.670 Ryan Brosas: content piece and then review, then revision. I think that’s 4.

384 01:03:07.790 01:03:09.990 Ryan Brosas: If that is, if that’s makes sense

385 01:03:09.990 01:03:10.600 Hannah Wang: Yeah.

386 01:03:11.290 01:03:17.199 Hannah Wang: But I’m thinking, like, for like review, for example, you can just move

387 01:03:17.710 01:03:18.194 Ryan Brosas: Yeah.

388 01:03:18.680 01:03:27.379 Hannah Wang: Draft content piece to like needs review. And then, if it needs revision, you can just move it back to in progress.

389 01:03:27.860 01:03:29.060 Hannah Wang: How does that sound

390 01:03:29.560 01:03:31.190 Ryan Brosas: And that sounds perfect.

391 01:03:31.550 01:03:35.290 Hannah Wang: Okay, so I’m gonna remove these.

392 01:03:40.920 01:03:43.070 Hannah Wang: Yeah, okay, does this look good?

393 01:03:43.720 01:03:45.220 Ryan Brosas: Yeah, that’s that’s fine.

394 01:03:45.880 01:03:46.410 Hannah Wang: Okay.

395 01:04:02.130 01:04:08.962 Hannah Wang: okay, I think that will be a lot better. There’ll be a lot less tickets.

396 01:04:12.150 01:04:14.170 Hannah Wang: alright, I think that’s good

397 01:04:18.880 01:04:25.430 Uttam Kumaran: Okay, perfect. How do we feel overall? Like, I think those are like 2 big milestones for us to knock out like cleaning up

398 01:04:25.820 01:04:41.989 Uttam Kumaran: issues. We’re going to do planning on Tuesday, which I’m excited and we’ll be there. Yeah, I mean for me, the biggest measure is like, I’m going to start to really get us into the motion of doing I’m trying to aim for like basically like one

399 01:04:42.130 01:05:11.150 Uttam Kumaran: event or promotion every week. And this won’t just be me. This will be other people in the company as well like. I’ll be setting other people up to go on webinars and things like that. So our team will just basically be the driving machine behind that so like, how do you guys feel? I mean, I think we’ve like completely, even in just one or 2 weeks we’ve completely like doubled our output. It almost feels like, like, how do you guys feel like? Is there anything else I can consider

400 01:05:11.570 01:05:20.049 Uttam Kumaran: as part of that, like, I don’t want I. But, however, like, I don’t want us to doing all that to mean, like we’re all, we’re basically like doubling the amount of hours like.

401 01:05:20.460 01:05:32.660 Uttam Kumaran: I think we can accomplish that with this current team, I think we lean on linear and sort of building these like scalable processes like kits and like clear promotion processes. But what do you guys think

402 01:05:34.510 01:05:37.420 Hannah Wang: Yeah, I mean, I feel like promotion wise.

403 01:05:38.050 01:05:53.250 Hannah Wang: It’s doable, just because we already have, like good templates in place, at least for the design side like, Oh, this is the format we’ll use for announcements. This is the format we’ll have for speaker background posts. So I think it’s

404 01:05:53.480 01:06:06.910 Hannah Wang: doable. I think once we just have, like a good system and template in place. So I think that’s why yeah, kids are good. Once we have those kids down, I think we can just output more and keep the same amount of hours that we’re working

405 01:06:07.550 01:06:07.920 Uttam Kumaran: Okay.

406 01:06:07.920 01:06:10.440 Hannah Wang: Yeah. So even, for example, like the kits, like.

407 01:06:10.760 01:06:16.579 Hannah Wang: yeah, maybe creating, Joby was kind of a pain because we didn’t have anything. But now we’re cranking out like the other 4

408 01:06:16.580 01:06:17.130 Uttam Kumaran: Yes.

409 01:06:17.130 01:06:20.219 Hannah Wang: Clients faster. And that’s because we just have, like

410 01:06:20.510 01:06:25.005 Hannah Wang: previous work, that we can just kind of copy paste stuff into

411 01:06:25.610 01:06:31.860 Hannah Wang: even for, like the one pagers, for example, like creating the 1st one was hard, but then the rest was okay. So

412 01:06:32.420 01:06:35.679 Hannah Wang: I think we’re on a good. We’re at a good place right now.

413 01:06:36.680 01:06:38.310 Ryan Brosas: Yeah, yeah, I agree, pet.

414 01:06:38.840 01:06:39.919 Uttam Kumaran: Yeah, go ahead. Go ahead.

415 01:06:40.771 01:06:57.838 Ryan Brosas: Yeah, I agree with Hannah, as you know, as we are like creating lot a lot of templates. For example, for the promo promotion like we made like some template for that. And it’s really helpful for me to have, because, you know

416 01:06:58.350 01:07:07.279 Ryan Brosas: we can, you know, put that on on meaner. There’s like a lot of you know, there’s like a structure now that I can, I can follow.

417 01:07:08.075 01:07:12.460 Ryan Brosas: I think this is doable for me.

418 01:07:13.510 01:07:15.139 Uttam Kumaran: Yeah, I think the

419 01:07:15.320 01:07:25.319 Uttam Kumaran: you know for me now, like I always knew that this mark the marketing team like we would. I knew we would figure this process out, and what we’re gonna find is that like.

420 01:07:25.640 01:07:35.960 Uttam Kumaran: we’re gonna have pretty routine things that come in. And we’re actually gonna start to be able to accomplish them in 50%, then 70%, then 90% less time.

421 01:07:36.150 01:08:05.539 Uttam Kumaran: But of course, then you ask, okay, what are we gonna spend time on my next. My next piece is that you guys are gonna start to be able to lead the actual like partnerships angle almost entirely like, I will find us vendors. Other agencies. Other opportunities for partnerships. And then it’ll be like a basically like a handoff where I’m like, hey? I met the CEO of this, we but we want to do something together

422 01:08:05.690 01:08:06.560 Uttam Kumaran: like.

423 01:08:06.690 01:08:26.020 Uttam Kumaran: let’s cut. Let’s connect the team and basically go. Because if you to to take to take a sec about the vixel process, or like even OP, or even the operating process, like I connected directly with the CEO. And I basically brought y’all in. I think the next piece is actually for you guys to even go out and find

424 01:08:26.229 01:08:29.290 Uttam Kumaran: the the companies that we want to partner with

425 01:08:29.750 01:08:59.250 Uttam Kumaran: and then set people up beyond me to actually go. Do events. We have people in New York. We have people in La. We have people in Philippines. We have people in Malta, we have people in in Spain and people in Argentina. All of those people. It’s really, really amazing, even. And even you guys, it’s amazing for your careers to to put yourself out there and do these types of engagements, whether they’re written partnerships, webinars, or speaking. And for me, I just want to create a machine that

426 01:08:59.340 01:09:11.179 Uttam Kumaran: you guys can own, basically submitting new proposals for partnerships. We can review as a team and then find out who it’s going to get assigned to. So think about scaling in 2 different ways. One, it’ll be scaling up that

427 01:09:11.615 01:09:35.879 Uttam Kumaran: I think you guys will start to get be involved and actually probably own the like new promotion discovery process. And for me, that’s just me text. Right now, it’s me just texting, all my friends being like we’re ready to do events. And I’ve been waiting to do that for 2 years. Now. The second piece it’ll be for you guys to do the same thing is like strategically, who do we want to partner with? And how do we create a cohesive story?

428 01:09:35.950 01:09:46.439 Uttam Kumaran: The next piece is then thinking, and this is where I think it’s really crucial is, how can we take anybody in the company and and make them promotion ready. Right? So like

429 01:09:46.680 01:10:03.600 Uttam Kumaran: for me, I’m I can walk into any situation and sort of just talk about what we do. That’s not going to be the case for everybody like think about. If you were asked. Think about if you guys were asked by yourself at Brainforge to go give a talk on how we structure our marketing team at an AI company

430 01:10:04.370 01:10:16.490 Uttam Kumaran: and think about like having to go prepare for a talk like it’s it can be kind of scary, and it can be kind of it needs a lot of preparation. But that’s the next machine for us to for us to work on. So

431 01:10:16.680 01:10:26.319 Uttam Kumaran: the free time we get that comes beyond execution is gonna go to those types of next level things that I want to totally hand off to you guys to own

432 01:10:28.050 01:10:34.269 Hannah Wang: Yeah, that makes sense. Yeah, I guess my question is like, Oh, how do you

433 01:10:34.600 01:10:50.309 Hannah Wang: like right now, you’re like texting your friends and and stuff like that. But outside of that context, because I don’t know a ton of people in like the data or AI world. Maybe I do. But outside of like, just your immediate network.

434 01:10:50.880 01:10:55.990 Hannah Wang: do you just like, go on, Linkedin, and look up like events and stuff like that? And just

435 01:10:55.990 01:11:01.845 Uttam Kumaran: Yeah, so this. So this is where I’m going to connect you guys with people I know in my life that run events

436 01:11:02.100 01:11:02.420 Hannah Wang: Okay.

437 01:11:02.420 01:11:31.380 Uttam Kumaran: I’ll have. I’ll have an Ivana type person or a Mickey type person who I have several friends that they run tech related. They run like partnerships and promotions for tech companies. This would be a great question for them to be like, Hey, how do you guys? How did you guys get started, because my, the way I do it is not a good representation of like how it should be done. It’s not, it’s not reproducible, right? And so this is where it’s like, okay, how do you identify a great partnership target?

438 01:11:31.380 01:11:40.290 Uttam Kumaran: What are the metrics you want to define at the outset? And how do you make sure that we get a great roi from it? How do we tackle those problems of like

439 01:11:40.510 01:11:46.420 Uttam Kumaran: preparing employees having a really great showing that day repurposing the assets.

440 01:11:46.630 01:11:49.349 Uttam Kumaran: Great questions. I have no idea

441 01:11:49.520 01:12:09.769 Uttam Kumaran: like I’m just riffing, but what I do know is, I have some people in my life that do that. Who I’m going to bring to just give us. Basically just tell us the cheat sheet on what to do. But this is where similar to Ivana. Is that my goal in this is where I push back on Ivana because she was like, Oh, I’ll just do it, and I’m like, no, no, no, I didn’t. I’m not. I’m not. She’s

442 01:12:10.220 01:12:31.710 Uttam Kumaran: she like we. We basically we help each other out a lot in our companies. But I’m not asked. I don’t want her to do that work for us right? Like, I want that to be a skill that our team has. And so that’s why, like I’m if I asked her to do it she would come, do it, but then we can’t do it again. So for everybody I bring in, I’m trying to say, even for me, I’m trying to soak up and basically say, like, how can we become

443 01:12:31.940 01:12:34.880 Uttam Kumaran: 50% of that person? Right? And so

444 01:12:35.100 01:12:44.070 Uttam Kumaran: that’s the where the place is like, I’ll have a couple of people who to run promotions and events for a living. Basically come in and tell us how they do it. We’ll take

445 01:12:44.250 01:12:51.359 Uttam Kumaran: the 80% of that that we can actually do. And then that’s it. That’s how life works. So

446 01:12:51.480 01:12:53.719 Uttam Kumaran: I don’t know. But what what do you think about that

447 01:12:55.490 01:13:05.039 Hannah Wang: I mean, it’s a totally new like field of this kind of feels similar to just like or in the influencer world. I guess it’s like Pr. Stuff like agents and managers

448 01:13:05.040 01:13:09.719 Uttam Kumaran: You just. But you just ran, I would say the 3 of us just ran. The 4 of us just ran

449 01:13:09.910 01:13:12.119 Uttam Kumaran: a partnership event like we just did that

450 01:13:12.500 01:13:13.410 Hannah Wang: That’s true.

451 01:13:13.790 01:13:15.450 Uttam Kumaran: Like. So now you’re in partnerships

452 01:13:16.465 01:13:17.080 Hannah Wang: Okay.

453 01:13:17.080 01:13:18.420 Uttam Kumaran: I’m telling you there’s no

454 01:13:19.400 01:13:35.189 Uttam Kumaran: there’s no like, there’s no rules in the game. The only rule is that you have to be willing to try. But all you you guys literally just ran for you, for you guys just ran a very exceptional

455 01:13:35.320 01:13:58.309 Uttam Kumaran: Zoom Webinar for an up and coming data. And AI company that included like Linkedin promotion email promotion and will include, follow up promotion default is gonna raise a bunch of money and they’re gonna become one of the biggest companies, and we will have been the second people ever to have done a webinar with them. And you guys just ran that

456 01:13:59.540 01:14:03.429 Uttam Kumaran: I just showed up. I just showed up and talked for an hour. Do you see what I mean? Like?

457 01:14:04.060 01:14:24.859 Uttam Kumaran: It’s as it’s as easy as that. So but but again, you know, for me it’s not. It’s not about. Can we do it once? It’s like, Can we do one of these a week, and then can we do one per day like with someone in the company? Right? That that’s the sort of that is the challenge like, how do we go from me who I’m the most

458 01:14:25.200 01:14:39.159 Uttam Kumaran: I’m the like. If I would say prepared is the right word. But like I could show up and talk, and I could talk to a wall about what we do. And then so think about the least prepared, most shy person. How do we set that person up for success

459 01:14:39.300 01:14:43.889 Uttam Kumaran: cause. I’m gonna I’m gonna have us do partnerships with companies that are a hundred times bigger than us.

460 01:14:44.100 01:15:00.259 Uttam Kumaran: you know, and I want us to to lean on their marketing, spend lean on their expertise, and then I want them to do what what Caitlin told me, which is like dude. Your team is like exceptional to work with. It’s better than teams of like companies 10 times their size. And I’m like, of course.

461 01:15:00.610 01:15:06.230 Uttam Kumaran: you know. But it takes us to think about this in a systematic, like process, driven way.

462 01:15:06.490 01:15:14.860 Uttam Kumaran: That like this is just one webinar. We want to run one a week, and then we want to do. We want to have multiple people in the company do it?

463 01:15:15.350 01:15:32.399 Uttam Kumaran: Think of things like abstracted that way. But I would say, the goal here is not to think about. Oh, shit! We have to hire 10 people, or Oh, my God, I have to work 80 h weeks. That’s the failure of most companies is that they think about scaling their hours 1st versus building process.

464 01:15:32.670 01:15:43.250 Uttam Kumaran: We could have cobbled this all together 48 h before, and probably shipped it. But we took 2 weeks and we did it right. We’re also gonna have an in person event. And we’re gonna have a speaking engagement.

465 01:15:43.370 01:15:55.609 Uttam Kumaran: Those are the 3 types of promotions that we can, we can do. And then we’re going to do the white paper right? So we will have done almost every core type of promotion in a 3 week span in person, speaking event.

466 01:15:56.280 01:16:02.289 Uttam Kumaran: At a conference in person, like small group speaking event, and webinar.

467 01:16:02.760 01:16:17.880 Uttam Kumaran: And we will have process to run any of those, and then you’ll see I’m going to start throwing our people into those everywhere around the world just to go, because that’s it, and that’s what I can bring to the table. But what I can’t bring is the execution right? So it it really takes.

468 01:16:18.040 01:16:21.900 Uttam Kumaran: It really takes, you know, all of us to sort of think as the same ship

469 01:16:22.710 01:16:23.290 Hannah Wang: Yeah.

470 01:16:24.280 01:16:28.149 Uttam Kumaran: And yeah, you could be head of partner. You could take whatever title you want. No problem

471 01:16:28.150 01:16:32.470 Hannah Wang: Bro. Head of. Oh, what does that even mean? I don’t know. But okay.

472 01:16:32.470 01:16:46.709 Uttam Kumaran: Whatever you want. I’m very you ask. Ask Robert how I feel about titles like it does not matter. You could be whatever you want around here for me. It’s it matters that we’re all happy, and that we see, you know, results so

473 01:16:46.860 01:16:53.312 Hannah Wang: Yeah, yeah, I feel I feel good, Ryan. Sorry you you can talk

474 01:16:54.100 01:17:02.480 Ryan Brosas: Yeah, I’m excited to do that. Those initiative. Also, like getting out of the closet, or, you know, on my comfort zone.

475 01:17:02.690 01:17:04.769 Ryan Brosas: yeah, I’m excited to do that

476 01:17:05.390 01:17:09.199 Uttam Kumaran: Yeah, I mean, look, I think when I when I I’m gonna try to visit

477 01:17:09.450 01:17:11.620 Uttam Kumaran: Philippines later this year, I know

478 01:17:11.620 01:17:12.330 Hannah Wang: It’s going to

479 01:17:12.330 01:17:13.480 Uttam Kumaran: Kong, for something.

480 01:17:13.480 01:17:13.870 Hannah Wang: Yeah.

481 01:17:13.870 01:17:17.560 Uttam Kumaran: But if we’re there we’re gonna we’ll we’ll have. We have to run a bunch of events

482 01:17:17.690 01:17:28.140 Uttam Kumaran: like, so that’s that’ll be that’s like sort of my goal is like when we when we come there with our company, we can run like Happy hour event or a technology event, or speak at something.

483 01:17:28.850 01:17:45.700 Uttam Kumaran: I’m telling you. It’s like a huge career unlock like I was. I spoke when I was like 22 at stage on like a at a big conference, had no idea what I was doing, and it was great. It was exciting. It was extremely scary. It was like one of the largest data conferences.

484 01:17:45.980 01:18:02.529 Uttam Kumaran: But for your career actually, as an individual, you will find that the fact that you did one of those you can reference for the rest of your career, and if you produced one of those, it’s the same thing. It’s like I produced this many webinars. I got this many conferences.

485 01:18:02.650 01:18:08.259 Uttam Kumaran: People don’t get opportunities like that, you know. So that’s where I think on an individual level. I hope

486 01:18:08.530 01:18:11.070 Uttam Kumaran: it’s a you know. It’s a solid opportunity

487 01:18:12.230 01:18:14.167 Hannah Wang: And bring me as a photographer

488 01:18:14.490 01:18:17.841 Uttam Kumaran: Yes, of course. Of course. Yeah.

489 01:18:18.650 01:18:21.310 Uttam Kumaran: Grow my portfolio there, too, I guess.

490 01:18:21.310 01:18:21.830 Uttam Kumaran: Yeah.

491 01:18:23.755 01:18:28.029 Hannah Wang: I’m sorry I had like one quick should be a really quick thing, but

492 01:18:28.440 01:18:37.380 Hannah Wang: I was thinking what we did for default, and we did like an email blast. Should we add that here, too, or does that go? And like promotion? Brief

493 01:18:40.350 01:18:44.790 Uttam Kumaran: It should be in the it should be as a sub issue. It should be as an issue

494 01:18:45.170 01:18:51.099 Uttam Kumaran: which is like, but but also, it’s like, I think it’s basically we need that needs to go through design as well, which is like

495 01:18:51.670 01:18:52.330 Hannah Wang: Oh!

496 01:18:53.070 01:18:54.100 Hannah Wang: Like

497 01:18:54.100 01:18:57.679 Uttam Kumaran: One, I guess one week email, I guess it’s up to you, Ryan, like.

498 01:18:58.160 01:19:01.190 Uttam Kumaran: how do you want to do email promotion 1st off

499 01:19:02.261 01:19:04.419 Ryan Brosas: It should be one week.

500 01:19:04.940 01:19:20.050 Ryan Brosas: or like for default, like we run something like 4 days. It’s not really getting the the whole. Like the 11 K leads, it’s just we just reach only like 2 K,

501 01:19:20.300 01:19:24.709 Ryan Brosas: and the the click rate was really below like

502 01:19:25.060 01:19:29.940 Ryan Brosas: 1%. But the open rate is really good.

503 01:19:30.170 01:19:36.630 Ryan Brosas: But you know the click release is isn’t really the con. The whole con the whole metrics is not

504 01:19:36.770 01:19:41.920 Ryan Brosas: appealing. I think it should be a 1 week process for email bus

505 01:19:43.970 01:19:45.809 Hannah Wang: Like one week before the event

506 01:19:46.290 01:19:47.040 Ryan Brosas: Yes.

507 01:19:48.570 01:19:51.120 Uttam Kumaran: And maybe the same day, or whatever

508 01:19:53.342 01:19:56.769 Ryan Brosas: Same day. Yes, didn’t do that.

509 01:19:57.520 01:20:19.540 Ryan Brosas: and I think we can make like a sequence for that like a a 2 sequence, for like following up like for first, st we can, you know. Use the same with default. Then for the second, we can use like, Hey, there’s a recording. If you, you know, if you don’t come, it’s okay. You can register on this link

510 01:20:19.890 01:20:22.160 Ryan Brosas: something like that sequence

511 01:20:24.880 01:20:26.260 Hannah Wang: Okay, can you?

512 01:20:27.530 01:20:32.644 Hannah Wang: Yeah, whatever you’re thinking of, just like, put it in this sub, this issue.

513 01:20:34.940 01:20:38.970 Hannah Wang: and then do we want like a design, an asset for it, too, I know, for default. We didn’t.

514 01:20:39.250 01:20:41.389 Hannah Wang: I think we didn’t do it. But

515 01:20:42.280 01:20:46.669 Hannah Wang: or should we just like reuse one of the ones that we made for Linkedin

516 01:20:49.920 01:20:53.259 Hannah Wang: or not have an asset at all. I don’t know what the best thing is

517 01:20:54.846 01:20:55.483 Ryan Brosas: For

518 01:20:56.120 01:20:58.649 Hannah Wang: Emails, the email, promotion.

519 01:20:59.100 01:21:06.879 Ryan Brosas: I think we can put like like a media on on instantly.

520 01:21:07.120 01:21:09.800 Ryan Brosas: I think it’s it’s fine

521 01:21:11.010 01:21:14.970 Hannah Wang: But do we want to like create a new one, or just reuse one of these

522 01:21:15.770 01:21:24.510 Ryan Brosas: Hmm, no. We can. We can put like a media on instantly. So it’s fine if we don’t really have need to do like access for it.

523 01:21:24.880 01:21:34.109 Hannah Wang: Okay, okay, we can continue modifying, not this one. This template as we go as well.

524 01:21:35.440 01:21:36.230 Hannah Wang: But

525 01:21:36.530 01:21:49.429 Hannah Wang: yeah, I think this is good. And then last kind of housekeeping thing. How do we? You can change like for Vixelcon we have a new template now, like how do we change it?

526 01:21:52.830 01:21:55.010 Hannah Wang: Is the new project

527 01:21:56.710 01:21:59.630 Uttam Kumaran: You can basically do convert into

528 01:22:00.870 01:22:06.390 Hannah Wang: Oh, okay, I don’t know if that’s gonna mess with everything we have here.

529 01:22:08.120 01:22:09.200 Uttam Kumaran: Just try it out

530 01:22:10.490 01:22:11.430 Hannah Wang: Okay.

531 01:22:23.390 01:22:24.879 Uttam Kumaran: yeah, and there’s tickets. Now.

532 01:22:26.990 01:22:31.180 Hannah Wang: Flow, or oh, wait! How are you seeing that.

533 01:22:31.660 01:22:34.569 Hannah Wang: I think? Try to go down, Master

534 01:22:39.930 01:22:41.043 Uttam Kumaran: is there?

535 01:22:41.800 01:22:43.399 Uttam Kumaran: Oh, click on issues here.

536 01:22:45.620 01:22:46.880 Uttam Kumaran: Yeah, there it is.

537 01:22:47.290 01:22:48.030 Hannah Wang: Oh!

538 01:22:48.760 01:22:51.270 Uttam Kumaran: So it just converted all the sub issues to tickets.

539 01:22:53.250 01:22:56.810 Uttam Kumaran: So we can just delete any of them that that like we don’t want like

540 01:22:57.280 01:23:00.809 Uttam Kumaran: any of them that we were. We just deleted. We can delete again from here

541 01:23:00.810 01:23:03.840 Hannah Wang: Okay, yeah, we’re gonna have to groom through this

542 01:23:03.840 01:23:04.160 Uttam Kumaran: Okay.

543 01:23:04.160 01:23:09.330 Hannah Wang: Sometimes. But yeah, all right, it’s

544 01:23:09.330 01:23:10.150 Uttam Kumaran: Okay.

545 01:23:10.340 01:23:25.439 Uttam Kumaran: cool. Thanks. Guys, really great, really great job this past 2 weeks. I’m excited for the new cycle. Yeah, I’m I’m I’m gonna post again, Ryan on Linkedin today. And we’re gonna blow that shit up like I feel really really good. So

546 01:23:25.910 01:23:26.720 Hannah Wang: Awesome.

547 01:23:27.210 01:23:29.280 Ryan Brosas: Awesome. Yeah, excited to do that.

548 01:23:29.850 01:23:30.600 Uttam Kumaran: Okay.

549 01:23:30.600 01:23:33.250 Hannah Wang: Good job posting. Keep it going

550 01:23:33.570 01:23:34.516 Uttam Kumaran: Thank you.

551 01:23:34.990 01:23:35.920 Hannah Wang: Right.

552 01:23:35.920 01:23:36.530 Uttam Kumaran: Bye.

553 01:23:36.530 01:23:37.949 Hannah Wang: Talk on slack, bye.