Meeting Title: Marketing Planning Kickoff Date: 2025-03-19 Meeting participants: Uttam Kumaran, Hannah Wang, Ryan Brosas


WEBVTT

1 00:05:06.690 00:05:07.880 Uttam Kumaran: Hi friends

2 00:05:10.300 00:05:11.530 Hannah Wang: Hey!

3 00:05:11.820 00:05:13.000 Uttam Kumaran: Hey? Sorry.

4 00:05:14.840 00:05:15.700 Hannah Wang: No worries.

5 00:05:19.020 00:05:27.269 Uttam Kumaran: Okay, let’s let’s I think as a

6 00:05:28.830 00:05:35.219 Uttam Kumaran: your Pm, I will try to also run this mainly from linear but

7 00:05:35.360 00:05:43.709 Uttam Kumaran: I’m very, very excited, I think. As probably Ryan knows, I used to ride. We used to run like more stand ups and things like that, and I,

8 00:05:43.900 00:06:07.430 Uttam Kumaran: as things got busy, I think I sort of let this team and operations sort of just continue to manage their own stuff. I think it was really clear Hannah, from our call earlier this week that I think it definitely having me in the loop to do prioritization, and then to sort of guide us towards the main core issue and bridge. The gap, I think, would be really, really helpful for me. I will continue to rely on this team on

9 00:06:07.800 00:06:11.971 Uttam Kumaran: basically a hundred percent of the execution unless there is stuff that I can do.

10 00:06:12.621 00:06:15.140 Uttam Kumaran: I think there are a couple of short term things

11 00:06:15.658 00:06:17.961 Uttam Kumaran: and then also, as we go throughout

12 00:06:18.450 00:06:23.836 Uttam Kumaran: as we go throughout the month, we can also start to think about our okrs for our next quarter.

13 00:06:24.663 00:06:26.860 Uttam Kumaran: But maybe for. Now let’s just like

14 00:06:27.140 00:06:30.189 Uttam Kumaran: I think we’ll just take a look at what’s in linear

15 00:06:30.786 00:06:40.829 Uttam Kumaran: and sort of just talk through. If if we think there’s sort of everything is listed here. I’m sort of the process we’re going through. I want to make sure that for all teams

16 00:06:41.507 00:06:44.779 Uttam Kumaran: everything is in linear to start with.

17 00:06:44.970 00:06:49.710 Uttam Kumaran: whether it’s future stuff, past stuff, whatever. We just know that anything we’re working on right now is in there.

18 00:06:50.420 00:06:53.060 Uttam Kumaran: And so maybe I’ll just pull this up on my side.

19 00:06:53.210 00:06:57.889 Uttam Kumaran: Is everyone. Hannah? You, Ryan, are you? You have access to linear? Are you in there as well

20 00:06:58.766 00:07:01.259 Ryan Brosas: Yeah, I have access to linear

21 00:07:01.740 00:07:02.300 Uttam Kumaran: Okay.

22 00:07:03.040 00:07:06.579 Uttam Kumaran: So this is what I see there right now.

23 00:07:07.205 00:07:09.280 Uttam Kumaran: I think maybe let’s just like

24 00:07:09.420 00:07:27.860 Uttam Kumaran: I could. Just, I’ll just go one by one, and anything that I don’t sort of know or have full context of, I’ll just sort of call out, so blog redesign. Okay, I I know that creating the funnel, dashboard and post hog. I’m sort of just gonna re rename this to creating marketing

25 00:07:29.620 00:07:36.100 Uttam Kumaran: dashboard or creating marketing measurement, dashboard and post hog.

26 00:07:37.360 00:07:40.339 Uttam Kumaran: I’m gonna also go ahead and I’ll just assign this to

27 00:07:42.160 00:07:47.829 Uttam Kumaran: maybe myself. And then I’ll also consider me working this with haleem.

28 00:07:48.380 00:08:02.050 Uttam Kumaran: I think ideally, I’ll probably, and I have you. Me and Heleem meet, or at least meet you and me like someone else outside of me meet when when I chat with Heleem, and we can all go through like what our wish list is for this.

29 00:08:03.610 00:08:12.239 Uttam Kumaran: So I’ll just put a note over here which is, will be meeting with.

30 00:08:23.790 00:08:24.610 Uttam Kumaran: Okay?

31 00:08:25.472 00:08:27.470 Uttam Kumaran: So let I think we’ll just

32 00:08:27.620 00:08:31.109 Uttam Kumaran: let’s just go through all the tickets we can then come back and set priorities.

33 00:08:32.520 00:08:34.560 Uttam Kumaran: So okay, that that makes sense.

34 00:08:35.659 00:08:40.059 Uttam Kumaran: I think this is ready. FAQ, one pager.

35 00:08:44.759 00:09:01.540 Hannah Wang: Yeah, it’s just like Amber added a couple other suggestions to add to that. FAQ, so I actually asked Robert to take a look, because he’s more like in touch with the client and knows what they ask or like leads and stuff. So he’s gonna get back to me on this. So that’s why it’s in these copy

36 00:09:02.070 00:09:07.140 Uttam Kumaran: Okay, let me just get the link

37 00:09:07.960 00:09:10.279 Uttam Kumaran: for this and make sure it’s here.

38 00:09:11.310 00:09:12.183 Hannah Wang: Oh, yeah.

39 00:09:13.350 00:09:14.940 Uttam Kumaran: So this isn’t okay.

40 00:09:15.300 00:09:20.357 Hannah Wang: Sorry. So I also reorganized the pages.

41 00:09:20.990 00:09:23.229 Uttam Kumaran: Okay, I can go to v, 2. Then

42 00:09:23.370 00:09:31.039 Hannah Wang: Yeah, it’s not in V 2, because we didn’t complete a v 1. i’m sorry. It’s like, kind of confusing right now. But yeah, it’s it’s that one that you’re looking at.

43 00:09:31.040 00:09:31.650 Uttam Kumaran: Cool.

44 00:09:48.291 00:09:50.999 Uttam Kumaran: So one thing maybe we can.

45 00:09:53.560 00:10:00.239 Uttam Kumaran: I think. Let me just pull. One thing I want to talk about is like how we’re, how we think about phases.

46 00:10:00.390 00:10:01.570 Hannah Wang: For each.

47 00:10:03.580 00:10:09.710 Uttam Kumaran: for each type of asset. And I think what I’m gonna do just right now is pull up notion

48 00:10:09.830 00:10:16.850 Uttam Kumaran: sort of side by side and let me let me just let me know if you see

49 00:10:21.990 00:10:23.470 Uttam Kumaran: Can you see everything here?

50 00:10:25.030 00:10:27.549 Uttam Kumaran: Okay, cool. So I’m just gonna go to the content.

51 00:10:27.710 00:10:30.959 Uttam Kumaran: Or let’s just go to design.

52 00:10:34.760 00:10:39.859 Uttam Kumaran: Okay, cool. So one of the things that maybe I’ll just work on a page right here.

53 00:10:43.160 00:10:44.260 Uttam Kumaran: Is

54 00:10:52.500 00:10:56.780 Uttam Kumaran: is design processes and status.

55 00:10:57.700 00:11:03.399 Uttam Kumaran: So just let’s brain dump a little bit about how we want to organize

56 00:11:04.440 00:11:07.220 Uttam Kumaran: like how we want to organize status

57 00:11:07.840 00:11:18.050 Uttam Kumaran: priority and like phase, or maybe status and phase is the same thing. Also, the types of types of deliverables that we typically have. So let’s start with, maybe just the

58 00:11:18.230 00:11:21.780 Hannah Wang: Like? What are the types of deliverables?

59 00:11:22.180 00:11:28.679 Uttam Kumaran: We usually have, but feel free to just blurt out anything you think of

60 00:11:30.130 00:11:32.969 Hannah Wang: I don’t know how granular you want to get, but like one pagers

61 00:11:33.550 00:11:39.009 Uttam Kumaran: Yeah, I would say, probably less. It it probably is less relative to like

62 00:11:39.300 00:11:43.270 Uttam Kumaran: what the stakeholder sees it as more. For, like

63 00:11:43.420 00:11:46.940 Uttam Kumaran: you guys, would you consider it like a figma

64 00:11:47.500 00:11:49.790 Uttam Kumaran: thing or like whatever level is.

65 00:11:50.380 00:11:55.420 Uttam Kumaran: whatever level? You guys would say, okay, it’s probably 3 to 5 main types of deliverables we always have

66 00:11:57.850 00:11:58.420 Hannah Wang: Oh!

67 00:12:00.680 00:12:01.649 Uttam Kumaran: We can even go broad.

68 00:12:02.320 00:12:05.189 Uttam Kumaran: Yeah, yeah, yeah. So one thing is like,

69 00:12:06.670 00:12:09.739 Hannah Wang: Is like let’s just say

70 00:12:12.290 00:12:15.540 Uttam Kumaran: Fails so pdf

71 00:12:15.540 00:12:16.150 Hannah Wang: Okay.

72 00:12:16.150 00:12:22.270 Uttam Kumaran: Sales, materials, decks. I would say, this is blog posts.

73 00:12:23.220 00:12:26.449 Uttam Kumaran: or maybe it’s just like I would just say, content

74 00:12:28.290 00:12:32.090 Hannah Wang: Yeah, under that would be like, Linkedin and blog and stuff like that. Right?

75 00:12:32.090 00:12:35.680 Hannah Wang: Yeah, so those would be like, subtypes. Yeah, like, Linkedin

76 00:12:35.900 00:12:37.000 Uttam Kumaran: Blog

77 00:12:37.510 00:12:44.760 Uttam Kumaran: we’re kind of have like marketing like what would you call what we’re doing for default or for the vixel thing like

78 00:12:44.890 00:12:49.579 Hannah Wang: Oh, that would be more like collabs or partnerships, right

79 00:12:49.580 00:12:50.590 Uttam Kumaran: Promotions.

80 00:12:50.590 00:12:51.980 Hannah Wang: Yeah promotions.

81 00:12:52.820 00:12:53.620 Uttam Kumaran: Okay.

82 00:12:54.582 00:12:56.770 Hannah Wang: What else do we have right now

83 00:12:56.770 00:12:57.790 Uttam Kumaran: Website

84 00:12:58.210 00:12:58.920 Hannah Wang: Right.

85 00:13:04.600 00:13:07.879 Uttam Kumaran: Is there any work around like the design system

86 00:13:09.680 00:13:13.110 Hannah Wang: Oh, like branding and stuff like that.

87 00:13:16.240 00:13:19.500 Uttam Kumaran: I will. Maybe it’s like, will there ever be work like around that?

88 00:13:21.650 00:13:26.120 Hannah Wang: Maybe if we totally like revamp the website, for example.

89 00:13:26.220 00:13:27.280 Hannah Wang: Okay.

90 00:13:28.030 00:13:36.799 Hannah Wang: yeah, I guess. But I think that would like fall under the website, because all the other things I mean there’s like branding like that’s, I guess, like the bigger

91 00:13:36.800 00:13:37.169 Uttam Kumaran: What would?

92 00:13:37.170 00:13:37.670 Hannah Wang: Consider.

93 00:13:37.670 00:13:38.950 Uttam Kumaran: Branding, work.

94 00:13:39.596 00:13:47.040 Hannah Wang: Currently like we don’t have any. I think, like we have all our colors, our fonts, etc. So we’re current. I don’t think that’s like

95 00:13:47.590 00:13:49.909 Hannah Wang: we’re working on any of that right now.

96 00:13:50.100 00:13:52.870 Uttam Kumaran: Okay, how about I just do this like brand design system

97 00:13:52.870 00:13:53.640 Hannah Wang: Yeah.

98 00:13:59.580 00:14:00.790 Hannah Wang: There’s like

99 00:14:01.640 00:14:09.440 Hannah Wang: like real. There’s like ad hoc stuff like like the client diagrams, for example, like the architecture diagrams

100 00:14:09.610 00:14:11.340 Hannah Wang: that we want to redesign.

101 00:14:12.820 00:14:13.399 Hannah Wang: I don’t know

102 00:14:13.400 00:14:14.190 Uttam Kumaran: Yeah, so.

103 00:14:14.190 00:14:15.220 Hannah Wang: Calendar, or anything

104 00:14:15.220 00:14:17.829 Uttam Kumaran: With that. So yeah, let’s talk about that. So

105 00:14:22.660 00:14:26.609 Uttam Kumaran: would that be just illustration like, what do you consider that on your side

106 00:14:28.770 00:14:35.970 Hannah Wang: If we send that to the clients like, do we send those to the clients so that, thank you.

107 00:14:35.970 00:14:37.109 Hannah Wang: See, like what we do

108 00:14:39.000 00:14:48.319 Uttam Kumaran: Well, I almost think of it as like 2 things. One, I want to sort of let the engineering team or the Pm’s have access to reusable components that they can then build a system with. So

109 00:14:48.940 00:14:53.970 Uttam Kumaran: it’s almost seems like illustration work.

110 00:14:55.260 00:14:56.759 Uttam Kumaran: Or is that not right?

111 00:14:56.760 00:15:01.149 Hannah Wang: The. It’s like repurposing work. But like, I don’t know.

112 00:15:02.300 00:15:09.060 Hannah Wang: Yeah, we can put illustration, for now I can’t think of a better term for it.

113 00:15:13.880 00:15:16.280 Hannah Wang: Diagram work. I don’t know

114 00:15:21.210 00:15:26.349 Uttam Kumaran: I mean. I also see under illustrations like stuff we use for the deck, or like icons

115 00:15:26.640 00:15:27.580 Hannah Wang: Yeah.

116 00:15:28.310 00:15:34.469 Hannah Wang: But that bleeds into like, yeah, that bleeds into everything else like the decks. Icons.

117 00:15:35.250 00:15:43.300 Hannah Wang: Is that more like design system, then cause that technically, the like design system is like the building blocks of design. So

118 00:15:43.510 00:15:46.480 Uttam Kumaran: Yeah, I mean, like, that’s my hope is that

119 00:15:47.030 00:16:00.760 Uttam Kumaran: these, maybe you start to design one or 2 of these, and then that work sort of goes into. Okay. We need a, we need a repository of every single vendor logo that we use or like. We need a repository of like data, flow little things

120 00:16:00.760 00:16:01.290 Hannah Wang: Yeah.

121 00:16:01.290 00:16:04.509 Uttam Kumaran: So it can start as this and then move to this later

122 00:16:05.830 00:16:12.110 Hannah Wang: Yeah, we do have kind of a figma file. That kind of is like that. But yeah, we can hash it out later.

123 00:16:12.110 00:16:12.550 Uttam Kumaran: Okay.

124 00:16:12.550 00:16:18.120 Hannah Wang: We do have, like a figma file of like Logos, client logos like a media kit like banners.

125 00:16:19.100 00:16:19.720 Uttam Kumaran: Okay.

126 00:16:20.300 00:16:20.950 Hannah Wang: Yeah.

127 00:16:21.230 00:16:23.379 Uttam Kumaran: So we we sort of need like a

128 00:16:24.160 00:16:27.199 Uttam Kumaran: I mean, we almost need like a diagram kit

129 00:16:27.960 00:16:32.270 Hannah Wang: Yeah, yeah, yeah, cause we have like a media kit, we need diagram kit.

130 00:16:32.680 00:16:35.150 Hannah Wang: We have a deck kit, kind of

131 00:16:35.300 00:16:36.390 Uttam Kumaran: Yeah, yeah, yeah.

132 00:16:36.810 00:16:39.018 Hannah Wang: So kids, I don’t know

133 00:16:39.460 00:16:41.690 Uttam Kumaran: Well, the kit is sort of like

134 00:16:45.660 00:16:48.100 Uttam Kumaran: the kit I I look at more as like

135 00:16:49.140 00:17:00.319 Uttam Kumaran: what ends up being like a consolidated fig jam with everything, or a figma with everything. But you may pull from like a bunch of random stuff to form the kit, and I think the kit work. All goes under this

136 00:17:00.320 00:17:01.700 Hannah Wang: I agree, yeah.

137 00:17:06.510 00:17:12.539 Uttam Kumaran: So, okay, I think this is great. So let’s talk about like Ryan. Do you think this covers everything on the content side?

138 00:17:12.869 00:17:19.020 Uttam Kumaran: Content? Linkedin blog down here

139 00:17:20.500 00:17:22.489 Ryan Brosas: That that’s all covered it

140 00:17:22.839 00:17:23.489 Uttam Kumaran: Okay?

141 00:17:24.219 00:17:28.689 Uttam Kumaran: So then, let’s talk about what are this like? How do we think about like statuses?

142 00:17:28.949 00:17:31.699 Uttam Kumaran: Right like, how did how do each of these projects

143 00:17:32.089 00:17:36.439 Uttam Kumaran: go from requirements all the way to consider it completed?

144 00:17:37.819 00:17:39.229 Uttam Kumaran: And are they different

145 00:17:41.200 00:17:42.820 Hannah Wang: Different per category

146 00:17:43.030 00:17:43.830 Uttam Kumaran: Yeah.

147 00:17:43.830 00:17:51.650 Hannah Wang: Yeah, I guess, for design, Ann and I kinda just have like.

148 00:17:52.830 00:17:56.370 Hannah Wang: it’s like, Oh, we get the requirements. It’s like a work in progress.

149 00:17:59.900 00:18:02.529 Uttam Kumaran: So like, let me maybe let’s let me list out like what the

150 00:18:02.870 00:18:11.529 Uttam Kumaran: longest version could be, and then we can sort of like, bring it lower. Right? So we have requirements. We maybe have, like wire frames

151 00:18:11.780 00:18:12.540 Hannah Wang: Hmm.

152 00:18:13.090 00:18:18.370 Uttam Kumaran: Wireframe like wireframe approval.

153 00:18:20.900 00:18:25.570 Uttam Kumaran: Lo-fi Lo-fi approval.

154 00:18:26.360 00:18:27.710 Uttam Kumaran: Hi-fi!

155 00:18:28.820 00:18:30.770 Uttam Kumaran: Hi-fi! Approval.

156 00:18:32.670 00:18:38.320 Uttam Kumaran: We probably have like we’ll probably have, like internal

157 00:18:38.320 00:18:39.480 Hannah Wang: Team. Review, yeah.

158 00:18:39.480 00:18:47.330 Uttam Kumaran: User internal user research, external user research, complete.

159 00:18:49.610 00:18:52.249 Uttam Kumaran: Right? Like, if if you were in a design

160 00:18:52.590 00:18:56.600 Uttam Kumaran: like in in, I’m trying to think about my last design team like how I ran stuff

161 00:18:56.750 00:18:57.070 Hannah Wang: Hmm.

162 00:18:57.070 00:19:02.690 Uttam Kumaran: Yeah, we basically started with like requirements. This would come in as like a basically like a Prd

163 00:19:03.130 00:19:07.769 Uttam Kumaran: where we would give like a product where we briefly give the product requirements. I would.

164 00:19:08.370 00:19:17.009 Uttam Kumaran: I basically would. As the Pm. I would say, like, I need a wireframe or a Lo-fi before I can say this is good.

165 00:19:17.670 00:19:20.819 Uttam Kumaran: like good, to continue to do high fidelity.

166 00:19:20.980 00:19:26.899 Uttam Kumaran: and then certainly, I think, even for us, I want to. I want to consider having some level of

167 00:19:27.490 00:19:39.320 Uttam Kumaran: user research internally, user research with clients or partners and then calling to complete this is like the end to end process. This may not work for all of the deliverable types.

168 00:19:39.730 00:19:43.279 Uttam Kumaran: but I feel like this is sort of like what I would expect

169 00:19:49.000 00:19:52.030 Uttam Kumaran: Do you? I guess my question for you is, do you find any difference?

170 00:19:52.510 00:20:00.080 Uttam Kumaran: There’s a lot of steps here, do you find, like we could consolidate this to like Wireframe Lo-fi

171 00:20:00.820 00:20:03.149 Uttam Kumaran: approval, high fidelity, approval.

172 00:20:03.410 00:20:07.049 Uttam Kumaran: And then maybe we do have copy at the end

173 00:20:07.960 00:20:15.630 Hannah Wang: Oh, I don’t know if copy should come at the end, because copy and the length of everything dictates how everything is structured and designed

174 00:20:15.630 00:20:17.940 Uttam Kumaran: So maybe the why. Maybe it comes after the wireframe

175 00:20:17.940 00:20:24.539 Hannah Wang: Yeah, I think it’s like A, it’s like a back and forth of like Lo-fi and copy, and just like iterating

176 00:20:25.378 00:20:31.339 Hannah Wang: back and forth between those until the copy is somewhat solidified, and then we kind of move on to Hi-fi

177 00:20:31.680 00:20:36.950 Uttam Kumaran: I think my push back would be. I can’t determine the copy unless I know how much sizing we have

178 00:20:36.980 00:20:40.916 Hannah Wang: I know. So it’s like a dance between both. Right?

179 00:20:42.570 00:20:45.680 Uttam Kumaran: So then, how about we do Wireframe Lo-fi?

180 00:20:46.270 00:20:50.540 Uttam Kumaran: And then I’m just gonna yeah. I’m just gonna do that.

181 00:20:55.330 00:20:57.680 Uttam Kumaran: And then Lo-fi approval.

182 00:20:57.830 00:21:00.279 Uttam Kumaran: At this stage we also need.

183 00:21:01.050 00:21:13.540 Uttam Kumaran: So I’m gonna say, includes some copy Inspo copy, review.

184 00:21:23.970 00:21:29.489 Hannah Wang: yeah, there’s like copy review at at the end of each, i feel like stage.

185 00:21:30.223 00:21:33.240 Hannah Wang: copies constantly being iterated upon

186 00:21:34.560 00:21:34.990 Uttam Kumaran: Yeah.

187 00:22:04.720 00:22:09.539 Uttam Kumaran: so would you, if, if like, after like a wireframe, or like a sketch or something.

188 00:22:10.160 00:22:15.730 Uttam Kumaran: we provide the copy. Would you then import the copy into that and look for approval. Or is it sort of like.

189 00:22:17.040 00:22:23.229 Uttam Kumaran: I guess I’m I guess that it’s like a little bit of a dance. But if we could think about what’s typically what we want to happen

190 00:22:24.530 00:22:27.360 Hannah Wang: What we want to happen. Yeah, I would

191 00:22:27.480 00:22:36.199 Hannah Wang: move the copy into the design and then go get approval of that. That would be like the Lo-fi, I guess. Mid fi approval.

192 00:22:36.798 00:22:38.740 Hannah Wang: But yeah, Lo-fi is fine

193 00:22:39.860 00:22:43.180 Uttam Kumaran: So then, how about we do? Mid 5 approval

194 00:22:44.240 00:22:44.800 Hannah Wang: Yeah.

195 00:22:51.440 00:22:55.780 Uttam Kumaran: And our definition of low, we’ll have a definition of like

196 00:22:56.720 00:23:01.250 Uttam Kumaran: what is low, medium, high fidelity, right

197 00:23:01.250 00:23:01.690 Hannah Wang: Yeah,

198 00:23:02.130 00:23:07.690 Uttam Kumaran: So for for low this is like wireframe

199 00:23:08.070 00:23:11.270 Uttam Kumaran: sketches like what else could we consider Lo-fi

200 00:23:15.200 00:23:16.270 Hannah Wang: Oh.

201 00:23:20.240 00:23:21.689 Hannah Wang: I think that’s good

202 00:23:21.980 00:23:28.529 Hannah Wang: sketches. It’s just like bare bones outline, basically. And like structure of where everything would be.

203 00:23:32.200 00:23:35.850 Hannah Wang: And then mid 5 is like, just includes copy.

204 00:23:37.440 00:23:46.030 Hannah Wang: And it’s a little bit more like sketched out like we put in color. I think color would go in mid-fi. Lo-fi doesn’t have color in it. Usually.

205 00:23:46.350 00:23:49.925 Hannah Wang: Yeah. So mid 5 is where we would put in color.

206 00:23:55.180 00:23:56.380 Hannah Wang: right? Yeah.

207 00:24:14.350 00:24:15.000 Uttam Kumaran: Okay.

208 00:24:18.290 00:24:19.210 Uttam Kumaran: Seems, okay.

209 00:24:19.690 00:24:22.000 Hannah Wang: Yeah, I mean, granted, I

210 00:24:22.130 00:24:28.820 Hannah Wang: like all the assets that we kind of like the bigger design stuff that we’ve done like I’ve come in when it was at like mid

211 00:24:29.040 00:24:32.720 Hannah Wang: 5. So I don’t. I don’t think I’ve ever gone through like a whole like that whole

212 00:24:32.720 00:24:45.209 Uttam Kumaran: No, but that’s I guess that’s what I’m saying. We will start to do this. And like, for example, at at the user research phase or at the approval phase. If you have, if you have to go back, we will go back to whatever stage you need to go back to

213 00:24:45.440 00:24:45.760 Hannah Wang: Okay.

214 00:24:45.760 00:24:48.399 Uttam Kumaran: That way we can track the life cycle of

215 00:24:48.720 00:24:52.819 Uttam Kumaran: some of these project types, and then we’ll ultimately get a sense for how long

216 00:24:53.470 00:24:57.730 Uttam Kumaran: on average, take to do. And then finally, we’ll get a sense of

217 00:24:57.900 00:25:05.689 Uttam Kumaran: how much we can, you know, take on. So I think this is fine. So let’s talk about. So this pro these. So let’s say, for

218 00:25:06.470 00:25:11.060 Uttam Kumaran: for what types do we feel like this works for, like, Pdf.

219 00:25:11.330 00:25:12.830 Hannah Wang: Yes, dex

220 00:25:13.230 00:25:14.130 Uttam Kumaran: Dax.

221 00:25:14.130 00:25:15.630 Hannah Wang: The website.

222 00:25:15.630 00:25:16.820 Uttam Kumaran: Website

223 00:25:28.060 00:25:29.919 Hannah Wang: I feel like that’s about it.

224 00:25:30.630 00:25:35.289 Uttam Kumaran: Yeah. So then let’s have like, let’s so let’s think about something we want to do for promotions.

225 00:25:36.150 00:25:45.120 Uttam Kumaran: Let’s consider where we’re at right now. So the 1st step is like, basically.

226 00:25:46.520 00:25:49.890 Uttam Kumaran: it’s another sort of requirements gathering

227 00:25:50.490 00:25:52.899 Uttam Kumaran: right of like, what is the promotion

228 00:25:59.060 00:26:02.900 Uttam Kumaran: It’s almost like requirements of promotion details.

229 00:26:06.550 00:26:08.719 Uttam Kumaran: Second piece is like timeline

230 00:26:09.060 00:26:09.740 Hannah Wang: Yeah.

231 00:26:11.640 00:26:13.220 Uttam Kumaran: Timeline creation.

232 00:26:17.225 00:26:23.520 Uttam Kumaran: timeline creation with issues, issue assignments.

233 00:26:24.450 00:26:28.749 Uttam Kumaran: And then we sort of work on like

234 00:26:29.480 00:26:35.210 Uttam Kumaran: like, for example, for default, like, what are all the individual things we need to do there, like

235 00:26:39.298 00:26:44.069 Hannah Wang: I mean, this is hard, because, like sometimes, the other company provides all these things. So

236 00:26:44.260 00:26:47.730 Hannah Wang: it’s like hard to know, obviously, exactly

237 00:26:48.440 00:27:03.580 Hannah Wang: what everything like it’s just different for every promotion. But, for example, for default, like right now, we have like the timeline of all the Linkedin content that we want to post, or like promotional things that we have content, wise. And then

238 00:27:03.780 00:27:08.400 Hannah Wang: we need the designs for those. We have, like

239 00:27:08.640 00:27:15.459 Hannah Wang: the presentation deck material but that is dependent on the outline of the

240 00:27:15.800 00:27:18.540 Hannah Wang: the webinar that you’re gonna talk about.

241 00:27:26.380 00:27:31.670 Hannah Wang: But then, yeah. But then for Vixelcon, for example, like it’s kind of. I guess it’s similar. But

242 00:27:31.860 00:27:36.609 Hannah Wang: there’s like additional things needed from them, like the speaker, video and stuff

243 00:27:36.960 00:27:38.959 Uttam Kumaran: So, yeah, it’s almost like assets.

244 00:27:39.800 00:27:40.570 Hannah Wang: Yeah.

245 00:27:41.280 00:27:49.370 Hannah Wang: well, I feel like there’s like the content side of things where it’s like, okay, this is what you’re gonna talk about or what we’re gonna post. And then the the ask design

246 00:27:49.600 00:27:53.180 Hannah Wang: side, like, helps with the content side

247 00:27:57.760 00:28:03.300 Uttam Kumaran: So the timeline creation the assets needed.

248 00:28:05.350 00:28:07.929 Uttam Kumaran: Yeah. So it’s like, what is a timeline?

249 00:28:08.100 00:28:10.339 Uttam Kumaran: What are the assets we need to create?

250 00:28:10.500 00:28:12.249 Uttam Kumaran: Who’s gonna work on it.

251 00:28:13.480 00:28:28.560 Uttam Kumaran: And then it’s like we worked through on we basically work on like when each issue assignments plus

252 00:28:29.060 00:28:30.810 Uttam Kumaran: within timeline.

253 00:28:31.350 00:28:35.959 Uttam Kumaran: And then it’s sort. And then, but like each of the actual assets, fall under one of these right?

254 00:28:37.250 00:28:44.780 Uttam Kumaran: That’s so. I guess this is what this is. More of like. This is the individual issue status. A promotion is more of like a project

255 00:28:44.890 00:28:46.769 Uttam Kumaran: with several issues in between, right

256 00:28:47.490 00:28:53.370 Uttam Kumaran: So it’s I feel like assets. The assets needed will fall under one of one or more of these

257 00:28:53.370 00:28:54.170 Hannah Wang: You’re right?

258 00:28:55.650 00:28:56.420 Hannah Wang: Yeah.

259 00:28:57.560 00:28:59.350 Uttam Kumaran: So promotion.

260 00:29:00.490 00:29:08.150 Uttam Kumaran: Okay, so this is like, what type? Yeah, what type of projects do we typically have

261 00:29:16.300 00:29:20.260 Uttam Kumaran: promotions would go up here?

262 00:29:27.090 00:29:29.740 Uttam Kumaran: Maybe this is where a kit lives up here

263 00:29:37.120 00:29:37.650 Hannah Wang: And again.

264 00:29:37.650 00:29:39.379 Uttam Kumaran: It has a life cycle of like

265 00:29:39.650 00:29:43.688 Uttam Kumaran: we want to develop like a we want to develop.

266 00:29:44.800 00:29:48.680 Uttam Kumaran: what do we say? The diagram Kit, that’s a project.

267 00:29:49.410 00:29:56.440 Uttam Kumaran: We may want to do an AI diagram kit, a data engineering specific diagram kit. So that’s maybe the projects here are kits

268 00:30:06.770 00:30:12.299 Uttam Kumaran: I feel like Deck itself could be its own project.

269 00:30:13.300 00:30:16.360 Uttam Kumaran: Okay? I mean, I feel like this is okay. For now these are fine.

270 00:30:25.060 00:30:30.200 Uttam Kumaran: I yeah. The only other thing is like, let’s say we want to go after a new industry.

271 00:30:30.820 00:30:37.420 Uttam Kumaran: and we maybe have to create one. Pagers, decks and web landing pages around a new industry

272 00:30:38.060 00:30:42.180 Uttam Kumaran: that would almost be like a something

273 00:30:43.090 00:30:44.312 Hannah Wang: A new project

274 00:30:44.720 00:30:47.149 Uttam Kumaran: Yeah, I guess I don’t know what the name of that is. That’s

275 00:30:47.525 00:30:51.820 Hannah Wang: Like client on board like

276 00:30:52.250 00:30:57.140 Hannah Wang: sector on boarding. I don’t know. Yeah, because if it’s like a new type of sector or field.

277 00:30:57.430 00:30:58.470 Hannah Wang: you have to create new

278 00:30:58.470 00:30:58.930 Uttam Kumaran: Like.

279 00:30:58.930 00:30:59.520 Hannah Wang: For it.

280 00:31:00.710 00:31:09.440 Uttam Kumaran: New service, offering new industry, positioning.

281 00:31:11.980 00:31:24.610 Uttam Kumaran: Okay, this is great promotions, requirements. So this is like promotions, project basic process for all issues.

282 00:31:25.410 00:31:38.139 Uttam Kumaran: the requirements of promotion details, timeline assets needed issue assignments within timeline connection with partner team.

283 00:31:42.220 00:31:45.650 Hannah Wang: Sorry is the issue. The same thing as the deliverables

284 00:31:45.910 00:31:46.640 Uttam Kumaran: Yes.

285 00:31:46.640 00:31:47.440 Hannah Wang: Okay.

286 00:31:48.640 00:31:51.359 Uttam Kumaran: Yeah, so issues, these would all be issues

287 00:31:51.930 00:31:52.700 Hannah Wang: Okay.

288 00:31:52.700 00:31:53.230 Uttam Kumaran: Yeah.

289 00:31:54.810 00:32:00.319 Uttam Kumaran: okay, so these are all the things for the promotions project. These sort of fit for all of these.

290 00:32:00.510 00:32:06.230 Uttam Kumaran: I think we should consider analytics is going to be a little bit different.

291 00:32:06.960 00:32:10.759 Uttam Kumaran: And then, okay, so actually, the big thing is like, let’s talk about content.

292 00:32:12.150 00:32:12.760 Hannah Wang: Yeah.

293 00:32:12.760 00:32:14.280 Uttam Kumaran: So this is where?

294 00:32:14.620 00:32:15.650 Uttam Kumaran: Yeah, I guess.

295 00:32:15.970 00:32:21.550 Uttam Kumaran: Ryan, maybe if you have a sec like we can talk through like what the life cycle of like a piece of content is

296 00:32:22.530 00:32:24.329 Uttam Kumaran: or for, like.

297 00:32:25.280 00:32:29.939 Uttam Kumaran: Yeah, I guess, what do you think about is like the start to finish for a piece of content

298 00:32:31.104 00:32:40.860 Ryan Brosas: For the content. I basically start with the keyword for a specific keyword then I start doing

299 00:32:41.664 00:32:50.239 Ryan Brosas: deep research. It’s either perplexity or what to call this

300 00:32:51.754 00:33:01.760 Ryan Brosas: chatgpt. Then then I’ll do like an outline for the blog post

301 00:33:02.330 00:33:10.249 Ryan Brosas: like it the the what do you call this? A title? The the key takeaways, and then

302 00:33:11.320 00:33:19.570 Ryan Brosas: right thing then restructuring all those those research to a content

303 00:33:19.730 00:33:26.410 Ryan Brosas: and report like, then making it like call this.

304 00:33:26.720 00:33:29.590 Ryan Brosas: making it fit to to be as a content

305 00:33:30.486 00:33:34.243 Ryan Brosas: or fit to each each section,

306 00:33:36.480 00:33:51.011 Ryan Brosas: making it more readable. Readable. Also, like putting all the SEO semantics and SEO keywords there and also making sure it’s it’s engaging. And

307 00:33:52.600 00:33:56.690 Ryan Brosas: and it’s 3. It’s it’s what do you call this?

308 00:33:56.920 00:34:00.829 Ryan Brosas: It’s it has like a sleeper scope. Element.

309 00:34:01.290 00:34:13.879 Ryan Brosas: And yeah, I think then, if I read it then, for the last part is I I read the the whole process a lot. If it’s not

310 00:34:14.508 00:34:25.179 Ryan Brosas: if it’s not, you know, it’s not easy to read. I I do like starting with again with the

311 00:34:27.320 00:34:31.980 Ryan Brosas: the I restart it again like I do like

312 00:34:32.260 00:34:38.249 Ryan Brosas: revisioning it again until I got the fine tuned version

313 00:34:41.219 00:34:44.659 Uttam Kumaran: Okay, I think this makes sense for content.

314 00:34:56.579 00:35:03.199 Uttam Kumaran: okay, I feel, okay about this SEO and website. Health

315 00:35:03.679 00:35:06.979 Uttam Kumaran: analytics, I think, are probably 2 that we can

316 00:35:07.079 00:35:13.319 Uttam Kumaran: still need to do. But everything else I feel okay with. So let’s just let’s just continue on and look through the tickets, and we only have a half hour.

317 00:35:13.659 00:35:18.189 Uttam Kumaran: So if we look at like, so one thing I’m gonna do is I’ll go through and make sure these

318 00:35:18.569 00:35:21.949 Uttam Kumaran: steps statuses are there, and that also

319 00:35:22.059 00:35:24.009 Uttam Kumaran: we have some of these projects.

320 00:35:24.691 00:35:25.799 Uttam Kumaran: That are there as well

321 00:35:25.800 00:35:28.289 Hannah Wang: Delete all the projects and statuses I made

322 00:35:28.290 00:35:33.290 Uttam Kumaran: Oh, yeah, no problem. No, no, that’s totally fine. That’s actually what just hinted me to think about this. So.

323 00:35:33.570 00:35:36.870 Uttam Kumaran: FAQ, one page is great AI services. One page is great.

324 00:35:37.706 00:35:41.110 Uttam Kumaran: Custom event implementation.

325 00:35:43.620 00:35:46.989 Uttam Kumaran: I’m gonna I’m just gonna delete this for now I don’t know what this is

326 00:35:46.990 00:35:47.640 Hannah Wang: Okay.

327 00:35:50.860 00:35:52.609 Uttam Kumaran: And delete this for now.

328 00:36:16.420 00:36:18.260 Uttam Kumaran: so talk to me about this one

329 00:36:18.870 00:36:21.022 Hannah Wang: Oh, that’s for default.

330 00:36:22.095 00:36:22.550 Uttam Kumaran: Okay.

331 00:36:22.960 00:36:23.650 Hannah Wang: Yeah.

332 00:36:29.050 00:36:29.660 Uttam Kumaran: Okay.

333 00:36:32.970 00:36:34.289 Hannah Wang: That’s also for default

334 00:36:36.380 00:36:36.940 Uttam Kumaran: Okay.

335 00:36:40.840 00:36:41.930 Uttam Kumaran: greats.

336 00:37:14.490 00:37:16.950 Uttam Kumaran: Okay? So some of these, I’m just going to.

337 00:38:01.780 00:38:03.710 Uttam Kumaran: Okay, this is all fine.

338 00:38:17.510 00:38:18.370 Uttam Kumaran: Oh.

339 00:38:27.670 00:38:29.659 Uttam Kumaran: okay, I’m gonna delete this for now.

340 00:39:27.430 00:39:29.370 Uttam Kumaran: Okay, this is fine.

341 00:39:30.010 00:39:31.180 Uttam Kumaran: What is this? One

342 00:39:35.016 00:39:47.790 Hannah Wang: Oh, I think this was like, for example, like for Javi and Eden, we had those decks. And then I was like, oh, I think it’d be nice to eventually create, recreate them in brain forge style.

343 00:39:48.860 00:39:49.340 Uttam Kumaran: Hmm.

344 00:39:51.384 00:39:52.689 Hannah Wang: Let me see

345 00:39:55.640 00:39:57.230 Uttam Kumaran: Oh, okay.

346 00:39:57.620 00:40:06.070 Hannah Wang: Like Javi data strategy like Eden’s data strategy, like the ones that I think Robert created when he was at Pongo.

347 00:40:07.390 00:40:08.296 Hannah Wang: There’s something

348 00:40:08.750 00:40:09.370 Uttam Kumaran: Okay.

349 00:40:34.720 00:40:39.080 Uttam Kumaran: are we working on these 2? Brian.

350 00:40:40.800 00:40:45.404 Ryan Brosas: Yeah, I’m currently working on glossary content revamp.

351 00:40:45.980 00:40:49.440 Uttam Kumaran: So what is like? What is? What are the deliverables for this one

352 00:40:50.649 00:41:12.169 Ryan Brosas: Personally, we want to revamp the whole glossary. So we can include that to like, you know, AI overview because as Ryan Robinson said that what is the what is keyword is kinda including, it’s not really, you know, a part Google’s not prioritizing it.

353 00:41:12.260 00:41:24.744 Ryan Brosas: But it’s kind of it’s kind of like including it to, you know, to a to an AI overview. So that’s why we I’m going to like

354 00:41:25.380 00:41:32.089 Ryan Brosas: Do like a revamp to it, so we can be included most of the like

355 00:41:32.210 00:41:38.249 Ryan Brosas: most of the keyword that we have to an AI overview on, you know, on most of the Llms.

356 00:41:38.520 00:41:43.350 Uttam Kumaran: But I guess, like, what is this actually like? Is there? How do you know this is when this is done?

357 00:41:59.336 00:42:06.189 Ryan Brosas: basically. I’ve been writing them one by one. I think

358 00:42:11.040 00:42:12.720 Ryan Brosas: in the content.

359 00:42:13.020 00:42:13.690 Ryan Brosas: Sure

360 00:42:33.630 00:42:43.949 Uttam Kumaran: Like for for all of our tickets, there needs to be a clear like way for us to say this is done right. I don’t wanna say we’re going through every single blog like that’s not a like.

361 00:42:44.150 00:42:48.720 Uttam Kumaran: So if you have a couple of pieces of the glossary that need to be changed.

362 00:42:48.980 00:42:54.810 Uttam Kumaran: but, like I don’t, I don’t want to take this ticket on until like, I don’t want to do any work here until we know what we’re doing

363 00:42:55.100 00:43:00.089 Uttam Kumaran: so. Do you want to take a stab at adding in like, how we know this is done.

364 00:43:16.740 00:43:19.866 Uttam Kumaran: And let’s do that. I don’t wanna work on this until we have that

365 00:43:21.430 00:43:22.530 Ryan Brosas: Oh, understandable!

366 00:43:23.160 00:43:27.700 Uttam Kumaran: So let’s have that same thing for glossary assets.

367 00:43:30.034 00:43:34.250 Uttam Kumaran: I wanna have a clear understanding of like this is this is better.

368 00:43:34.750 00:43:38.279 Uttam Kumaran: but still needs information about, like.

369 00:43:39.650 00:43:44.260 Uttam Kumaran: what specific images which items like, how do we know this is done?

370 00:44:14.570 00:44:19.840 Uttam Kumaran: Okay, and then and then totally, what is what is right. Now, out of all of these that’s actually in

371 00:44:21.480 00:44:24.290 Uttam Kumaran: in progress.

372 00:44:27.440 00:44:29.200 Uttam Kumaran: these 2 are right.

373 00:44:29.200 00:44:30.340 Hannah Wang: Yep. Yeah.

374 00:44:30.800 00:44:31.580 Uttam Kumaran: And

375 00:44:32.140 00:44:33.650 Hannah Wang: Default stuff.

376 00:44:34.680 00:44:37.900 Uttam Kumaran: Yeah, I could click on it.

377 00:44:47.460 00:44:48.250 Uttam Kumaran: Okay.

378 00:44:53.680 00:44:55.659 Uttam Kumaran: I’m going to move this here for now

379 00:44:55.890 00:44:56.550 Hannah Wang: Yep.

380 00:44:56.550 00:44:58.109 Uttam Kumaran: Where I do the statuses.

381 00:45:06.380 00:45:10.229 Uttam Kumaran: and then all these still need a little bit of requirements.

382 00:45:12.460 00:45:14.971 Hannah Wang: I think Pixelcon has more requirements.

383 00:45:15.390 00:45:15.880 Uttam Kumaran: Okay.

384 00:45:16.840 00:45:20.910 Hannah Wang: Yeah, I think in the slack channel.

385 00:45:21.350 00:45:21.870 Uttam Kumaran: Okay.

386 00:45:21.870 00:45:23.709 Hannah Wang: Fatima posted stuff

387 00:45:24.110 00:45:24.760 Uttam Kumaran: Okay.

388 00:45:29.930 00:45:31.869 Uttam Kumaran: okay, great. So

389 00:45:34.140 00:45:47.140 Uttam Kumaran: I think the only piece I’m still concerned with is Ryan. I want to figure out how we, if you want to continue running your content stuff out of notion, or if you want to do it here, I feel like, because you’re

390 00:45:47.310 00:45:54.500 Uttam Kumaran: you write. Do a lot of the writing here in notion, I believe it may continue to be the best place.

391 00:45:59.580 00:46:00.586 Ryan Brosas: Yeah, yeah.

392 00:46:01.470 00:46:02.120 Ryan Brosas: But

393 00:46:02.120 00:46:06.969 Uttam Kumaran: I also think that maybe there should just be a corresponding ticket here for each of them.

394 00:46:09.850 00:46:15.390 Ryan Brosas: Yeah, I think a corresponding tickets would be good.

395 00:46:15.520 00:46:20.080 Ryan Brosas: because I’m not really familiar if I’m on with a linear.

396 00:46:20.760 00:46:23.580 Ryan Brosas: But yeah, that ticket would be fine.

397 00:46:26.020 00:46:28.260 Uttam Kumaran: Okay, I’ll try to see if there’s a

398 00:46:29.250 00:46:32.240 Uttam Kumaran: is there a way to connect? Yeah, there’s a way to connect linear here.

399 00:46:52.490 00:46:59.340 Uttam Kumaran: Yeah, somehow, if we can just make sure that all, all live, all content pieces make it into here.

400 00:46:59.800 00:47:02.350 Uttam Kumaran: It doesn’t have to be. It doesn’t have to be

401 00:47:02.890 00:47:06.149 Uttam Kumaran: this stuff it just. I just need a title, and it tagged as content

402 00:47:07.940 00:47:11.940 Ryan Brosas: Yeah. Will do check if I can do it.

403 00:47:27.510 00:47:28.120 Uttam Kumaran: Okay.

404 00:47:31.240 00:47:33.510 Hannah Wang: Okay, how do we feel about this overall?

405 00:47:35.940 00:47:50.800 Hannah Wang: I feel great about it. It’s nice to like have gone through and groomed through everything, because I was looking at the notion stuff like the backlog. And there was a lot of stuff I didn’t really know if we were gonna eventually get to. So, having groomed through. Everything is nice

406 00:47:51.250 00:47:57.460 Uttam Kumaran: What I’m gonna do is I’m gonna go make sure all this stuff is applied. Everything as statuses. Everything’s in a project.

407 00:47:58.130 00:48:02.009 Uttam Kumaran: everything. And then I think the next piece for us to work on is

408 00:48:02.370 00:48:07.639 Uttam Kumaran: for each of the promotions and for the one pagers to understand what level of status it is

409 00:48:07.640 00:48:08.290 Hannah Wang: Yeah.

410 00:48:08.290 00:48:11.409 Uttam Kumaran: And then to set assignments and deadlines

411 00:48:11.680 00:48:12.250 Hannah Wang: Yeah.

412 00:48:12.530 00:48:15.629 Uttam Kumaran: But I think we can probably try to have all that done by Friday.

413 00:48:15.770 00:48:21.379 Uttam Kumaran: if not even tomorrow. If I get a chance to, I should have a chance later today to to go through applying all this.

414 00:48:21.960 00:48:24.670 Uttam Kumaran: But let’s have a goal of like trying to have everything

415 00:48:25.610 00:48:30.900 Uttam Kumaran: ticketed with the right status and the right project with due dates and assignments. By the end of the week

416 00:48:31.120 00:48:34.320 Uttam Kumaran: of what we’re working on. I think the biggest thing, Ryan, is that

417 00:48:36.090 00:48:41.350 Uttam Kumaran: your content stuff, I think, needs to get here that way on any given week.

418 00:48:41.560 00:48:43.770 Uttam Kumaran: We can see what everyone’s working on.

419 00:48:44.540 00:48:56.070 Uttam Kumaran: And we can tell. Okay, like we don’t have, we’re, we’re one. We’re not dropping stuff, but 2. Okay, we can’t add more sales stuff. Second, when sales does have a requirement it’ll get into here, put into a process

420 00:48:57.150 00:48:57.750 Ryan Brosas: What?

421 00:48:58.220 00:49:00.303 Hannah Wang: Yeah. Like, for example,

422 00:49:00.910 00:49:08.119 Hannah Wang: like mar, 46, like Robert just messaged us like 2 days ago, asking for that. So

423 00:49:08.790 00:49:09.839 Uttam Kumaran: Oh! This one!

424 00:49:09.840 00:49:14.820 Hannah Wang: Yeah, I guess that’s in progress, too. But yeah.

425 00:49:17.140 00:49:20.059 Uttam Kumaran: But see if even for this one, I want to work on like, what?

426 00:49:21.250 00:49:22.210 Uttam Kumaran: What? The

427 00:49:25.790 00:49:33.439 Uttam Kumaran: Yeah, like, can we create a test service offering for what does used to hit that I can use to hit every company hiring cool. So then it needs to go through this process

428 00:49:33.660 00:49:34.210 Hannah Wang: Yeah.

429 00:49:34.840 00:49:37.219 Uttam Kumaran: Okay, great. So then that’s fine.

430 00:49:37.400 00:49:41.470 Uttam Kumaran: That’d be perfect. So then we’ll start to build a backlog of stuff here which will have requirements. And then.

431 00:49:42.690 00:49:44.500 Uttam Kumaran: yeah, it’ll we’ll be good

432 00:49:45.610 00:49:48.999 Hannah Wang: Yeah. One thing that I do want is.

433 00:49:49.120 00:50:01.049 Hannah Wang: well, I don’t know if there should be like a good process for this, but for requests like the one that you just saw, like. I don’t know if we should be the one responsible, like ingesting tickets, I guess. Like what should be the process for

434 00:50:01.050 00:50:05.879 Uttam Kumaran: Yeah. So for this one, basically, I think any of us should be able to create backlog

435 00:50:06.000 00:50:07.840 Hannah Wang: It’ll be up to

436 00:50:07.980 00:50:13.519 Uttam Kumaran: Us as a group, but ideally, me to groom through and be like these 2 are the same.

437 00:50:13.680 00:50:20.659 Uttam Kumaran: We’re not doing this one. This one is already exists. Right? So I’m actually fine, like, I wanna, we can have a huge backlog of stuff.

438 00:50:20.810 00:50:29.299 Uttam Kumaran: So this one and cause that’ll give this that’ll give whoever’s asking comfortability that they they were felt listened to. So here I’ll be like cool. I would create an issue.

439 00:50:29.410 00:50:33.670 Uttam Kumaran: and then I’ll basically it should pop up and say, I’ll say, like

440 00:50:34.130 00:50:37.670 Uttam Kumaran: one pager data, science, higher, right?

441 00:50:37.780 00:50:42.860 Uttam Kumaran: It’ll create in the backlog. And then we’re good that way. They can also track as we make updates.

442 00:50:43.900 00:50:48.470 Uttam Kumaran: and then every week we’ll just every week or every 2 weeks we’ll sort of pick stuff off the backlog.

443 00:50:48.750 00:50:54.090 Uttam Kumaran: and that’ll be it. So I I actually would prefer for anyone that comes in and asks.

444 00:50:54.560 00:51:03.650 Uttam Kumaran: you, go ahead and just create the issue ideally. What we will do eventually is, we will have a form inside here where people can go and actually

445 00:51:04.150 00:51:05.190 Uttam Kumaran: submit a request

446 00:51:05.400 00:51:06.030 Hannah Wang: Yeah.

447 00:51:06.030 00:51:08.120 Uttam Kumaran: So we’ll have a request form for new assets.

448 00:51:08.120 00:51:09.109 Hannah Wang: Yeah, okay.

449 00:51:09.372 00:51:11.737 Uttam Kumaran: That way. It’s that way. Slack will get less

450 00:51:12.670 00:51:20.909 Uttam Kumaran: clock. It’ll it’ll be good. But also we can just say, Hey, go submit this request here, and then it’ll force them to fill it out with everything. Right? So we push the requirements onto them.

451 00:51:20.910 00:51:21.590 Hannah Wang: Yeah.

452 00:51:21.710 00:51:28.059 Hannah Wang: Yeah. Cause that’s the kind of the tension I was feeling. I was like, okay, you asked me for this, but I need more from you. So

453 00:51:28.060 00:51:34.939 Uttam Kumaran: But yeah, we have no, we have no way to prove why we can’t do this right now, right where it’s like, Hey, we’re working on 3 promotions

454 00:51:35.050 00:51:37.319 Uttam Kumaran: we do have where I have Xyz on our plate.

455 00:51:37.600 00:51:46.210 Uttam Kumaran: and we have no way of saying, however, we will get to this next week. Right? This is what’s happening for all of our teams. So until we can play defense

456 00:51:46.570 00:51:49.960 Uttam Kumaran: we we need. This is our defense is what’s in what’s in here

457 00:51:50.970 00:51:55.889 Uttam Kumaran: And then we’ll start to. And then also, the lovely thing about this team is, it’s pretty well defined. The things that we do

458 00:51:56.050 00:51:56.640 Hannah Wang: Yeah.

459 00:51:56.640 00:52:01.099 Uttam Kumaran: So everything should come in as a request should come in through one of these funnels

460 00:52:01.280 00:52:01.800 Hannah Wang: Yeah.

461 00:52:01.800 00:52:03.619 Uttam Kumaran: And we’ll execute on them, you know.

462 00:52:03.960 00:52:04.530 Hannah Wang: Yeah.

463 00:52:05.220 00:52:12.980 Hannah Wang: And then, in terms of like prioritizing. Yeah, for example, like the ticket that we’re just looking at for Robert.

464 00:52:14.160 00:52:28.039 Hannah Wang: yeah, how should we like figure out, okay, just dump it in the backlog for now, and don’t touch it until we groom through it, or like, go over it on a stand up meeting or something. Or how should we like kinda tackle prioritizing all of these things

465 00:52:28.400 00:52:37.030 Uttam Kumaran: Yeah, I think, how do we prioritize? We prioritize like one by like all requirements have been gathered

466 00:52:37.250 00:52:37.650 Hannah Wang: Okay.

467 00:52:37.650 00:52:39.809 Uttam Kumaran: Second, we prioritize by like

468 00:52:40.030 00:52:45.619 Uttam Kumaran: business urgency. Right? That’s some context that I can provide which is like business urgency.

469 00:52:45.990 00:52:51.240 Uttam Kumaran: And then we’ll also look at the complexity time to complete right

470 00:52:51.240 00:52:53.210 Hannah Wang: Yeah, level of effort, yeah.

471 00:52:53.210 00:52:54.170 Uttam Kumaran: Yeah.

472 00:52:57.190 00:53:04.210 Uttam Kumaran: So we’ll look at those. And over time, as we do this, we’ll figure out which how do we typically do? We’ll have a framework for doing the prioritization.

473 00:53:04.923 00:53:23.449 Uttam Kumaran: Most of our stuff will probably land on this first, st as we start to have a rich backlog of things, we can then do it based on urgency. This team in particular will have things that are urgent as well as longer term stuff, but then we’ll we’ll get it. We’ll get a sense of like what our capacity is

474 00:53:23.570 00:53:25.519 Uttam Kumaran: overall to take on stuff

475 00:53:25.740 00:53:26.370 Hannah Wang: Yeah.

476 00:53:27.021 00:53:32.119 Uttam Kumaran: I would just say, the only thing I would urge you is, even if it’s a small small thing that you’re doing.

477 00:53:32.300 00:53:40.489 Uttam Kumaran: make sure it ends up here, going and changing one copy, or whatever. Just come in here, hit, control and write the ticket.

478 00:53:40.840 00:53:42.710 Uttam Kumaran: throw it in there as like done.

479 00:53:42.860 00:53:47.420 Uttam Kumaran: because ultimately, until we see everything that we’re working on, we can’t get a sense of like.

480 00:53:47.690 00:53:52.219 Uttam Kumaran: oh, shit! I didn’t realize this, but I’m spending 2 HA day on like the side thing.

481 00:53:52.490 00:53:54.700 Uttam Kumaran: If it doesn’t get tracked, I’ll have no idea.

482 00:53:54.950 00:54:00.490 Uttam Kumaran: So for me, as the Pm. I’m sort of looking like, what is our capacity for stuff? And how do I keep you guys

483 00:54:00.640 00:54:06.140 Uttam Kumaran: safe from like random things coming in, and also leave some buffer for the random things

484 00:54:06.800 00:54:07.420 Uttam Kumaran: Right.

485 00:54:07.780 00:54:08.420 Hannah Wang: Yeah.

486 00:54:09.140 00:54:12.490 Uttam Kumaran: My goal is like we, we have, like 10% or 20% room

487 00:54:12.630 00:54:19.020 Uttam Kumaran: for sporadic stuff that needs to happen within a few days. The rest is sort of planned sprint work

488 00:54:19.020 00:54:25.140 Hannah Wang: Yeah, so going back to like the oh, I’m working on this copy stuff.

489 00:54:25.740 00:54:30.119 Hannah Wang: And you said, like, Create a new ticket for it. But what if it’s like

490 00:54:30.120 00:54:35.609 Uttam Kumaran: Ideally. It’s if it’s under on an existing issue, then the status should just match where you’re at

491 00:54:35.810 00:54:37.460 Hannah Wang: So just like change the status basically

492 00:54:37.460 00:54:41.950 Uttam Kumaran: Change the status. If there’s something outside of things that aren’t tracked here

493 00:54:42.520 00:54:45.080 Uttam Kumaran: that you’re working on or spending time on.

494 00:54:45.760 00:54:51.930 Uttam Kumaran: like, even if you’re like, Hey, someone wanted me to go to a meeting to talk about a potential thing.

495 00:54:52.350 00:54:57.379 Uttam Kumaran: That’s something that I should probably go to that meeting 1st to validate whether it’s worth

496 00:54:57.510 00:55:03.240 Uttam Kumaran: our time, whether it’s already exists, or I will. I’ll instruct them to like, not have a meeting. Do it in slack

497 00:55:03.510 00:55:03.880 Hannah Wang: But

498 00:55:03.880 00:55:06.769 Uttam Kumaran: Those are the things where it’s like. Commonly, where

499 00:55:07.140 00:55:24.900 Uttam Kumaran: this team and other teams who are utilized by the business people will call you back. Hey? Can I talk to you about like a potential thing we need in marketing? You may go spend an hour when they actually just needed something that already exists, and they have no idea. That’s where, like for me, I can play triage where you can say, Hey.

500 00:55:25.200 00:55:28.330 Uttam Kumaran: actually, can you just submit this request in slack.

501 00:55:28.690 00:55:35.789 Uttam Kumaran: We will understand whether this already exists, or if if you, if this isn’t that new work, we will prioritize it, because

502 00:55:36.230 00:55:39.299 Uttam Kumaran: part of that will be so. We have to go through requirements.

503 00:55:39.870 00:55:53.619 Uttam Kumaran: But like it’s not if if you someone calls you, and then they call in, and then they call Ryan, and they call me, and then all 4 of us have spent 2 h on gathering requirements when it should have just been me. For 15 min or ideally, I could just say, answer these 10 questions in slack

504 00:55:54.390 00:55:54.780 Hannah Wang: Yeah.

505 00:55:54.780 00:56:01.380 Uttam Kumaran: That’s where it’s like, I want to give you guys as much time to sit and design and actually do design work, and as little time in

506 00:56:01.650 00:56:04.110 Uttam Kumaran: in non-essential meetings as possible.

507 00:56:04.480 00:56:09.700 Uttam Kumaran: So even meetings, if you find that a meeting is coming up, and it’s like

508 00:56:09.940 00:56:15.819 Uttam Kumaran: I don’t like. I’ve already I already said yes to this. Just put it on there, said I had to attend this meeting

509 00:56:16.000 00:56:21.380 Uttam Kumaran: around this topic over time. We should start to see that those sort of ad hoc random stuff

510 00:56:22.030 00:56:41.700 Uttam Kumaran: mo less of our time. And so over time. What we’ll start to look at is like how much of our time is spent on what types of tasks, including like an other category of like random thing, right? This isn’t including like Monday, like company meetings or like whatever. But if anything comes up where it’s like, it doesn’t really fit any of this. I’ll create another category

511 00:56:41.700 00:56:42.260 Hannah Wang: Okay.

512 00:56:42.260 00:56:43.600 Uttam Kumaran: We’ll start to just shove

513 00:56:44.130 00:56:51.190 Uttam Kumaran: stuff in there and then as the other. After a while, we’ll look at other and be like, Okay, maybe we need a new category, something like that

514 00:56:51.360 00:56:53.888 Hannah Wang: Yeah, I love this. I love tracking everything so

515 00:56:54.170 00:56:59.939 Uttam Kumaran: Hey? Me, too. I mean, this is my, this is like what I did for for like 2 years. So I love this. Yeah.

516 00:56:59.940 00:57:05.350 Hannah Wang: You love. Yeah, you’re so like, you’re just listed on. Everything made everything crystal clear. So I love it.

517 00:57:06.860 00:57:11.620 Uttam Kumaran: This is my, I I became a Pm. Because I didn’t work with any good Pms.

518 00:57:11.860 00:57:23.550 Uttam Kumaran: And so I was like, these guys are just pencil pushing like they don’t even understand like what we’re working on. And they’re just like, yeah, we need to create this in development. And then it’s a backlog and blah blah! I’m like dude. That system is like so archaic like.

519 00:57:23.960 00:57:34.240 Uttam Kumaran: do what works and do what needs to be done like even this, if we find that, like most stuff, we’re skipping statuses or like, we don’t have anything that needs this much, we’ll remove the steps right? Like.

520 00:57:34.500 00:57:40.310 Uttam Kumaran: So okay, so let’s try to. Let’s how about this? Like, I’ll think about what our

521 00:57:40.580 00:57:45.720 Uttam Kumaran: sort of stand up cadence needs to be. I mean, this team is really really great at Async work.

522 00:57:46.250 00:57:52.909 Uttam Kumaran: So if we prefer that, then we can continue to just do stuff more, Async, and maybe do like a slack stand up

523 00:57:53.160 00:58:02.861 Uttam Kumaran: where we just take a look at the board, and everybody comments like, I’m working on this. Or I’ve changed statuses. Really, what I need from everybody is like to just make sure statuses are most up to date.

524 00:58:03.110 00:58:03.560 Hannah Wang: Yeah.

525 00:58:03.560 00:58:08.970 Uttam Kumaran: And then maybe we can do. What we’ll do is we’ll still do a planning and a retro on either end, and then maybe we’ll think about

526 00:58:09.310 00:58:14.750 Uttam Kumaran: one or 2 stand ups ideally. We will have meetings for each of these reviews, though.

527 00:58:14.910 00:58:15.680 Uttam Kumaran: Right?

528 00:58:15.870 00:58:21.040 Uttam Kumaran: If the review can happen. Async, there’ll be a meeting. But maybe we have planning.

529 00:58:21.260 00:58:26.559 Uttam Kumaran: We have retro, and we have, like 2 fixed meetings in between

530 00:58:26.740 00:58:27.420 Hannah Wang: Hmm.

531 00:58:27.950 00:58:41.479 Uttam Kumaran: And we kind of see how that goes if we don’t need those meetings, or if most of our time cause, I expect this team. In particular, we do a lot on. We do a lot of reviews. So I’d rather the review meetings get booked ad hoc, and focused on

532 00:58:41.980 00:58:47.489 Uttam Kumaran: to 30 min to move this from one phase to the next, or identify why, it can’t move

533 00:58:47.490 00:58:49.090 Hannah Wang: Yeah, I agree with you.

534 00:58:49.090 00:59:00.529 Uttam Kumaran: I don’t want to book. I don’t like the concept of fixed meetings in any team for engineering. We have to do that because it’s just date right now. We have to do daily, because it’s a lot of balls being dropped. But I don’t want to put

535 00:59:00.720 00:59:06.070 Uttam Kumaran: more fixed meetings if we don’t have to, because there’ll be times where we don’t need those be times where we do so

536 00:59:06.350 00:59:08.482 Hannah Wang: Yeah, yeah, I agree.

537 00:59:10.000 00:59:16.509 Uttam Kumaran: But let me also write that down. So what what meetings does this team have? So I’ll put like.

538 00:59:17.050 00:59:19.450 Uttam Kumaran: let’s just consider like 2 week sprints.

539 00:59:19.610 00:59:29.310 Uttam Kumaran: Let’s consider kickoff planning and end of sprint retro. The retros will be really good.

540 00:59:30.071 00:59:32.530 Uttam Kumaran: Let’s talk about ad hoc

541 00:59:34.191 00:59:41.160 Uttam Kumaran: design reviews, and let’s also do like Wednesday band ups

542 00:59:41.350 00:59:44.880 Uttam Kumaran: right? So that way we meet at least 4 times every 2 weeks.

543 00:59:45.650 00:59:47.790 Uttam Kumaran: We’ll mean more than that, of course, but like

544 00:59:47.790 00:59:48.140 Hannah Wang: Yeah.

545 00:59:48.140 00:59:50.040 Uttam Kumaran: That means if you’re on Tuesday and you’re like.

546 00:59:50.740 01:00:01.380 Uttam Kumaran: Damn I don’t I? There’s everybody’s booked the next 2 days it’ll give us at least one meeting where we all know we’re there, and that’s something I feel comfortable signing up for like this level of

547 01:00:02.090 01:00:06.239 Uttam Kumaran: like coming to something today and coming to something next Wednesday, and then coming to the either ends

548 01:00:06.530 01:00:07.990 Hannah Wang: Okay. Yeah.

549 01:00:09.940 01:00:11.000 Uttam Kumaran: Okay. Cool.

550 01:00:11.795 01:00:21.430 Hannah Wang: Yeah. Also, I know you have to run, but there’s some stuff that I need from you for default. So do you just want me to ping you in the design channel, or

551 01:00:21.430 01:00:26.440 Uttam Kumaran: Ping me. I’m I’m gonna be free like a lot of this afternoon. So just ping me, I’ll get to it

552 01:00:26.440 01:00:31.080 Hannah Wang: Okay? Awesome. Yeah. Cause I think we’re gonna start the promotion tomorrow. So

553 01:00:31.080 01:00:31.770 Uttam Kumaran: Oh, nice. Okay.

554 01:00:31.770 01:00:32.180 Hannah Wang: For that.

555 01:00:32.180 01:00:32.770 Uttam Kumaran: Okay. Cool.

556 01:00:32.770 01:00:33.200 Hannah Wang: Yeah.

557 01:00:33.200 01:00:35.609 Uttam Kumaran: Alright. I’ll just put a note in my calendar then.

558 01:00:41.830 01:00:42.670 Uttam Kumaran: Okay.

559 01:00:43.150 01:00:49.909 Uttam Kumaran: thanks, guys. And then I’ll I’ll try to get this. I’ll I’ll remind. And to just take a look at this video and that way she can. She can

560 01:00:50.340 01:00:51.740 Uttam Kumaran: do this process stuff.

561 01:00:51.880 01:00:52.500 Uttam Kumaran: Oh, cool

562 01:00:52.500 01:00:59.150 Hannah Wang: Yeah, I’ve been like updating her about meetings and stuff. So you can send me the link and I’ll send it to her or whatever you want. Yeah.

563 01:00:59.150 01:00:59.940 Uttam Kumaran: Okay, cool.

564 01:01:01.850 01:01:02.430 Uttam Kumaran: Thank you.

565 01:01:02.430 01:01:04.800 Uttam Kumaran: Thank you. Bye, bye, bye.