Meeting Title: Kim <> Brainforge - Marketing-Weekly-Meeting Date: 2024-10-03 Meeting participants: Luke Daque, Nicolas Sucari, Kim Todaro


WEBVTT

1 00:00:35.030 00:00:35.789 Nicolas Sucari: Hi kim.

2 00:00:36.050 00:00:36.930 kim todaro: Hey!

3 00:00:37.720 00:00:38.560 Nicolas Sucari: How are you?

4 00:00:39.230 00:00:40.990 kim todaro: I’m good. How are you doing.

5 00:00:42.090 00:00:43.159 Nicolas Sucari: I’m doing good.

6 00:00:48.110 00:00:51.029 kim todaro: good! Good! Let me open something up.

7 00:00:51.800 00:00:55.959 Nicolas Sucari: Okay, yeah, I’m just pinging Luke. Okay, here he is.

8 00:00:56.310 00:00:58.050 kim todaro: Luke, also known as Ryan.

9 00:00:58.830 00:01:04.250 Nicolas Sucari: I don’t know when I’m with you. I call him Luke. But yeah, I call him Brian.

10 00:01:07.110 00:01:11.502 Nicolas Sucari: I’m just still trying to find like the the right name for him.

11 00:01:12.930 00:01:17.030 Luke Daque: Yeah, there’s like 2 Ryan’s now. So that’s why, yeah.

12 00:01:17.150 00:01:17.990 Luke Daque: I’m using my.

13 00:01:17.990 00:01:18.870 Nicolas Sucari: Joining him.

14 00:01:19.160 00:01:26.859 Nicolas Sucari: I’m trying not to mess up, but sometimes it’s difficult. I call Ryan both of you. Sometimes I call Luke the other one I don’t know.

15 00:01:26.980 00:01:28.809 Nicolas Sucari: I’m still trying to figure it out.

16 00:01:30.740 00:01:32.150 Luke Daque: No worries.

17 00:01:34.290 00:01:34.920 Nicolas Sucari: Cool.

18 00:01:35.450 00:01:37.079 Nicolas Sucari: How’s your week going, Kim?

19 00:01:38.080 00:01:44.089 kim todaro: It’s good. It’s pretty busy. I was working on that document for Ben most of the week. And then yesterday

20 00:01:44.790 00:01:48.915 kim todaro: I took a like a half day, just to decompress.

21 00:01:50.280 00:01:51.080 Nicolas Sucari: Okay.

22 00:01:51.340 00:01:53.090 Nicolas Sucari: and how that went.

23 00:01:53.420 00:01:54.080 Nicolas Sucari: I.

24 00:01:54.080 00:01:57.653 kim todaro: I have no idea. I have no idea. Actually.

25 00:01:58.070 00:02:04.679 kim todaro: He! I said. I sent it to Dan. I haven’t heard back, I said. Ben, did you hear from Dan? He said. No, so I’m not sure how it went.

26 00:02:05.650 00:02:06.250 Nicolas Sucari: Okay.

27 00:02:06.725 00:02:08.914 kim todaro: I trimmed it down a lot.

28 00:02:09.620 00:02:12.640 kim todaro: after going through it with Ben a few times, but it was still.

29 00:02:12.750 00:02:15.040 kim todaro: It was still good, so we’ll see

30 00:02:16.810 00:02:17.460 kim todaro: cool.

31 00:02:17.460 00:02:18.100 Nicolas Sucari: Okay.

32 00:02:18.930 00:02:20.550 Nicolas Sucari: great. From

33 00:02:20.690 00:02:26.450 Nicolas Sucari: what we’ve been doing, I think Ryan can update here. But he’s been working on

34 00:02:26.500 00:02:31.760 Nicolas Sucari: the conversion stuff. We found that kind of differences between the different tools.

35 00:02:31.840 00:02:34.139 Nicolas Sucari: So, Ryan, if you wanna share.

36 00:02:34.980 00:02:39.960 Luke Daque: Yeah, sure I don’t really have much to share at the moment in terms of like the

37 00:02:40.530 00:02:42.889 Luke Daque: real stuff, cause I haven’t really

38 00:02:42.970 00:02:44.830 Luke Daque: pushed anything yet. But

39 00:02:45.250 00:02:48.660 Luke Daque: yeah, let me let me just go through the things here.

40 00:02:51.070 00:02:53.340 Luke Daque: Can you see my screen.

41 00:02:54.040 00:02:56.110 Nicolas Sucari: Yeah, we’re seeing the doc. Yeah, exactly.

42 00:02:56.110 00:02:59.430 Luke Daque: Yeah, this is the document, basically. So.

43 00:03:00.350 00:03:02.189 Luke Daque: yeah, I was working on

44 00:03:02.370 00:03:12.840 Luke Daque: like trying to figure out like, where the difference are coming from. For for these I initially got stuck in like Facebook ads, because, like, it’s very close. So I can’t really

45 00:03:13.480 00:03:15.470 Luke Daque: figure out like what’s causing it.

46 00:03:15.490 00:03:21.219 Luke Daque: But for SMS, which is I believe this is attentive. Right?

47 00:03:21.954 00:03:23.810 Luke Daque: That’s what I I

48 00:03:24.320 00:03:27.671 Luke Daque: found out. I noticed that there’s a

49 00:03:28.840 00:03:29.450 kim todaro: Project.

50 00:03:30.470 00:03:31.740 Luke Daque: There’s like 2

51 00:03:32.170 00:03:39.430 Luke Daque: parts for revenue. There’s there’s there’s direct rivet revenue like, based on the message variant.

52 00:03:39.650 00:03:43.307 Luke Daque: And there’s also a revenue which is coming from journey right?

53 00:03:44.120 00:03:46.320 Luke Daque: Kim, so are you

54 00:03:46.870 00:03:49.600 Luke Daque: in your weekly report? Do you want both

55 00:03:49.720 00:03:51.869 Luke Daque: the message back? Yeah.

56 00:03:51.870 00:03:54.680 kim todaro: Give me one second. I gotta. I gotta put my dog outside.

57 00:03:54.680 00:03:56.399 Luke Daque: Sure. No, no worries, no worries.

58 00:03:56.680 00:03:57.620 Luke Daque: Sure.

59 00:04:04.490 00:04:08.470 Luke Daque: Yeah. Cause if we go here in dashboard, actually.

60 00:04:08.950 00:04:10.847 kim todaro: So I think.

61 00:04:11.580 00:04:14.350 kim todaro: this is a good question, and I’m sorry I didn’t catch it sooner.

62 00:04:15.610 00:04:18.660 kim todaro: I think campaign revenue is more important.

63 00:04:19.241 00:04:22.050 kim todaro: I don’t want it combined. If anything.

64 00:04:23.040 00:04:26.489 kim todaro: I wouldn’t mind seeing them separated. There’s no harm in seeing both of them.

65 00:04:26.710 00:04:27.290 Luke Daque: Right.

66 00:04:28.650 00:04:31.290 kim todaro: As of now. I’m just reporting the campaign revenue.

67 00:04:31.490 00:04:32.502 Luke Daque: Okay. Sounds good.

68 00:04:32.840 00:04:33.120 kim todaro: Yeah.

69 00:04:33.120 00:04:44.280 Luke Daque: Then, yeah, we we can. We can focus on that one. Then because I did it. Yeah, I I was working on like adding this junior revenue and stuff like that getting the the data source from this.

70 00:04:44.300 00:04:49.190 Luke Daque: But if we’re just focusing on campaigns revenue for now then, let’s just focus on that.

71 00:04:49.190 00:04:53.160 kim todaro: So in my current report

72 00:04:54.600 00:04:57.870 kim todaro: the SMS is just strictly campaign revenue. Right.

73 00:04:58.410 00:05:01.159 Luke Daque: That should be correct. Yes, yes.

74 00:05:01.160 00:05:01.430 kim todaro: Got it.

75 00:05:01.430 00:05:04.514 Luke Daque: Same with Klaviyo or the email which is

76 00:05:05.410 00:05:19.060 Luke Daque: it’s it’s flow and campaign. So currently, it’s just campaign. Not including the Flows revenue. Is that also the same like, are you also reporting, yeah, gotcha, yeah, in that case, yeah, let’s just focus on this one.

77 00:05:19.300 00:05:25.210 Luke Daque: So yeah, I’ll continue working on this. I I already started working on the Google

78 00:05:26.340 00:05:37.519 Luke Daque: as well. Not sure at at this point, like, why, there’s a huge difference. But yeah, this is what I’m I’m trying to investigate, like both Facebook and Google. And then I can.

79 00:05:37.520 00:05:37.900 kim todaro: Okay.

80 00:05:37.900 00:05:39.540 Luke Daque: Working on direct mail.

81 00:05:39.540 00:05:43.040 kim todaro: There’s in in Facebook, there’s a lot of columns

82 00:05:43.920 00:05:46.999 kim todaro: per purchase value. So I’m think I don’t know if

83 00:05:47.020 00:05:50.010 kim todaro: I mean Facebook, there’s not a huge difference. So I’m not. I’m not.

84 00:05:50.010 00:05:51.000 Luke Daque: Right, yeah.

85 00:05:51.000 00:05:56.689 kim todaro: Facebook, actually. And I think I didn’t process the campaign verse journey and SMS and email.

86 00:05:57.523 00:06:03.016 kim todaro: It was just mostly Google, I think, and direct mail, too, that that were that were off

87 00:06:03.340 00:06:04.160 Luke Daque: Right?

88 00:06:04.270 00:06:05.460 Luke Daque: Okay.

89 00:06:07.140 00:06:11.429 kim todaro: Yeah, I know Google has a lot of columns, too, to pull from conversion value. Wise.

90 00:06:12.030 00:06:15.188 Luke Daque: Yeah, I think, my initial investigation is like,

91 00:06:16.930 00:06:21.599 Luke Daque: I just read somewhere about like Google having this different way of

92 00:06:21.800 00:06:26.069 Luke Daque: doing the ads and stuff where, like the ads.

93 00:06:26.290 00:06:34.919 Luke Daque: when I get the revenue from the ad level, it’s not the same as the revenue from a campaign level. For some reason it doesn’t add up.

94 00:06:34.920 00:06:36.249 kim todaro: Doesn’t add up, Yeah.

95 00:06:36.250 00:06:46.640 Luke Daque: Yeah, like, add level and add group level. So it’s probably this, this is like my my best guess at the moment. Because currently we’re pulling the data from Google on an ad level.

96 00:06:47.270 00:06:49.189 Luke Daque: So I might need to re

97 00:06:49.360 00:06:51.789 Luke Daque: configure like how we are pulling the

98 00:06:51.990 00:06:55.500 Luke Daque: data for your report, which is just a campaign level.

99 00:06:55.980 00:06:56.250 Nicolas Sucari: Yeah.

100 00:06:56.250 00:06:59.550 Luke Daque: Because we we won’t be breaking it down anyway to ads.

101 00:06:59.550 00:07:04.600 kim todaro: It might. Yeah, I think that makes sense. And you know it could be. If they’re responsive ads.

102 00:07:04.650 00:07:09.729 kim todaro: it could be hard to identify the singular ad that’s working. And maybe that’s why, too.

103 00:07:10.140 00:07:14.779 Luke Daque: Right? Makes sense. Yeah, that’s yeah. Sounds good.

104 00:07:14.780 00:07:16.859 kim todaro: Lot of variations. But

105 00:07:18.290 00:07:18.870 Luke Daque: Yeah.

106 00:07:19.220 00:07:22.530 Luke Daque: I think that’s what I’ll be working on. Like, I’m making

107 00:07:22.540 00:07:26.600 Luke Daque: Google just the campaign level for for revenue.

108 00:07:26.830 00:07:27.680 Luke Daque: Yeah.

109 00:07:28.183 00:07:35.289 Luke Daque: Yeah, I’ll continue working on the the rest. I haven’t really looked into the others yet. But yeah, that’s what I’m missing.

110 00:07:35.290 00:07:35.620 kim todaro: Yeah.

111 00:07:35.620 00:07:36.190 Luke Daque: Then.

112 00:07:36.190 00:07:38.081 kim todaro: No, no rush on that

113 00:07:39.380 00:07:49.309 kim todaro: And my only other thing today was just, I am testing out the software. I have a call to review the results with the company later on. Today.

114 00:07:49.370 00:07:51.040 kim todaro: they’re called Black crow.

115 00:07:51.080 00:07:52.859 kim todaro: And they basically like

116 00:07:53.240 00:07:56.709 kim todaro: integrate directly with shopify Klavio and attentive. And

117 00:07:56.890 00:08:00.139 kim todaro: with the whole like

118 00:08:01.190 00:08:03.640 kim todaro: email, like privacy

119 00:08:04.350 00:08:10.579 kim todaro: updates that happened earlier this year. And probably since Ios 14, which is actually a few years ago.

120 00:08:10.850 00:08:12.419 kim todaro: it’s supposed to be

121 00:08:12.810 00:08:19.360 kim todaro: using like 1st party data to collect more information. So that way, like abandoned cart flows.

122 00:08:21.370 00:08:26.000 kim todaro: welcome flows. That type of thing like we’re reaching more people.

123 00:08:26.390 00:08:39.159 kim todaro: I’m probably explaining it really bad. I’m actually gonna ask the my rep to just like recap it for me. So I was just gonna ask you guys. Once I have that data to kind of like, review it and let me know if you think it’s something that

124 00:08:40.010 00:08:46.449 kim todaro: you would invest in or not, I would just be nice to have a second opinion, because it’s expensive and I don’t wanna

125 00:08:48.110 00:08:51.409 kim todaro: I don’t wanna pay a lot of money for it. So

126 00:08:52.100 00:08:55.149 kim todaro: that’s really it. This is this is just like the dashboard

127 00:08:56.610 00:08:59.370 kim todaro: and the lift that, having the software

128 00:08:59.520 00:09:00.990 kim todaro: saw so far

129 00:09:01.780 00:09:06.261 kim todaro: wasn’t a huge amount. To be honest with you, especially because this is all time

130 00:09:07.120 00:09:10.930 kim todaro: But I just wanted to to kind of go over that, and I’ll I’ll

131 00:09:11.920 00:09:13.865 kim todaro: I’ll let you guys know when?

132 00:09:14.570 00:09:16.450 kim todaro: I have more information on it. But.

133 00:09:17.550 00:09:25.560 Nicolas Sucari: Okay. So so this is kind of all of the analytic metric analysis, from the information you’re sharing from shopify, attentive. And those pilot.

134 00:09:26.120 00:09:27.620 kim todaro: Yeah, it’s it’s basically.

135 00:09:27.620 00:09:28.569 Nicolas Sucari: How do you? Sorry?

136 00:09:28.830 00:09:30.094 kim todaro: No, it’s just like

137 00:09:30.670 00:09:33.399 kim todaro: It’s it’s their version of like what

138 00:09:33.470 00:09:37.879 kim todaro: their software has done to lift some of our automatic flows.

139 00:09:38.090 00:09:38.770 Nicolas Sucari: Okay.

140 00:09:39.910 00:09:43.149 kim todaro: By being able to cookie people and with their own

141 00:09:43.650 00:09:45.640 kim todaro: with their own cookies, and

142 00:09:46.024 00:09:49.570 kim todaro: make sure that those flows are going to the people.

143 00:09:49.872 00:09:55.190 kim todaro: That they’re supposed to be going to, because apparently when you don’t have something like this on your site, there’s a lot of drop off

144 00:09:55.838 00:09:57.929 kim todaro: because of all the privacy.

145 00:10:01.780 00:10:06.649 kim todaro: that Ios has kind of impended. But yeah, that’s really it.

146 00:10:11.430 00:10:15.887 kim todaro: I’m gonna ask him for a better summary. So I can give you guys my brain’s kind of mush right now.

147 00:10:16.700 00:10:17.430 Nicolas Sucari: Okay.

148 00:10:19.200 00:10:24.240 Nicolas Sucari: yeah, I think that’s fine. If you got us that summary, we can then review and go through data and see.

149 00:10:24.830 00:10:27.040 Nicolas Sucari: yeah, yeah, we can.

150 00:10:27.090 00:10:29.770 Nicolas Sucari: I wanna be in there. And yeah, go

151 00:10:30.180 00:10:35.239 Nicolas Sucari: and try to check if it’s worth it or not. I mean, obviously, you’re you’re gonna have like the

152 00:10:37.200 00:10:48.220 Nicolas Sucari: you’re you’re gonna make the decision on where to use it or not. But yeah, I I’m I haven’t used this before 1st time seeing it. So yeah, any any information

153 00:10:48.340 00:10:51.870 Nicolas Sucari: that you have would be good for us so that we can start

154 00:10:51.890 00:10:53.000 Nicolas Sucari: taking a look.

155 00:10:53.820 00:10:58.689 kim todaro: Yep. So like this is essentially like they’re saying, this is like the extra subscribers.

156 00:10:58.690 00:10:59.430 Luke Daque: Hmm.

157 00:10:59.693 00:11:06.539 kim todaro: That they got, but I’ll I I signed up for it like a month ago, so I kind of need them to walk me through everything.

158 00:11:06.880 00:11:07.480 Nicolas Sucari: So I might.

159 00:11:07.480 00:11:10.430 kim todaro: Like record the meeting. Just so I have it. But yeah, that’s.

160 00:11:10.430 00:11:11.160 Nicolas Sucari: Stand up!

161 00:11:11.330 00:11:12.350 kim todaro: That’s really it.

162 00:11:12.350 00:11:21.979 Nicolas Sucari: I think that works. If you record a meeting that would be great. And if you’re saying you you sign up like a month ago like this is what they can provide.

163 00:11:22.010 00:11:27.520 Nicolas Sucari: After a month of doing all of the analysis and what they can ramp up like the numbers in a month right.

164 00:11:28.060 00:11:32.689 kim todaro: Yeah, it’s been. It’s they started it just about 3 weeks ago, and

165 00:11:32.870 00:11:34.390 kim todaro: I saw some numbers.

166 00:11:34.850 00:11:47.147 Nicolas Sucari: Yeah, when it says subscribers, they they say, like, Okay, since we are logged in, we can like in increase 114 subscribers. That’s kind of how we read this. Right?

167 00:11:47.840 00:11:49.549 Nicolas Sucari: Okay, yeah, okay.

168 00:11:51.370 00:11:52.280 kim todaro: Exactly

169 00:11:52.853 00:11:57.100 kim todaro: but I’ll I’ll try to get a recording of that. I have a call with them later today. So

170 00:11:57.439 00:12:00.049 kim todaro: I’ll have more information for you guys later on.

171 00:12:00.930 00:12:02.470 Nicolas Sucari: Perfect. Okay.

172 00:12:02.980 00:12:09.930 Nicolas Sucari: cool. Okay, we’ll keep working on on the metrics. We’ll let you know when we have some updated information in real.

173 00:12:09.970 00:12:18.479 Nicolas Sucari: If you’re gonna stay, I think the only changes we need to do in real Ryan is Google and direct mail, right? Because if we’re gonna stay with campaigns

174 00:12:18.550 00:12:23.930 Nicolas Sucari: or Facebook. And yeah, we, we don’t need to change anything there, right?

175 00:12:24.110 00:12:25.400 Luke Daque: Exactly. Yeah, that’s correct.

176 00:12:25.765 00:12:28.320 kim todaro: You know, Ryan, I just realized something.

177 00:12:28.560 00:12:29.270 Luke Daque: Yeah, sure.

178 00:12:30.900 00:12:35.240 kim todaro: for Facebook. There’s 2 columns, there’s Meta conversions.

179 00:12:35.590 00:12:38.390 kim todaro: And there’s website

180 00:12:38.470 00:12:42.219 kim todaro: conversions. So you might just be pulling in website conversions which makes total sense.

181 00:12:42.430 00:12:44.560 Luke Daque: I see? Yeah, I’ll.

182 00:12:44.560 00:12:50.589 kim todaro: Yeah, meta conversions we don’t get a lot of, and there might just be like an incremental like $2,000. But I’ll double check that after this call.

183 00:12:51.075 00:12:55.560 kim todaro: I’m not worried about those numbers, not Matching, because they’re already so close.

184 00:12:55.560 00:13:00.550 Luke Daque: Gotcha. But but you need both right. Both Meta and website conversions.

185 00:13:00.550 00:13:15.629 kim todaro: Let me look we really don’t get a lot of meta conversions we might have just had like one pump sale that kind of that difference, so I don’t know if it’s like a good use of if it takes a while a while for you to fix that. I don’t know if it’s a good use of time. I don’t wanna like bother you more than I already know.

186 00:13:15.920 00:13:17.380 Luke Daque: Gotcha. No problem.

187 00:13:17.780 00:13:18.800 Luke Daque: Sounds good.

188 00:13:18.800 00:13:19.430 Nicolas Sucari: Yeah.

189 00:13:20.350 00:13:42.350 Nicolas Sucari: okay, so we’re gonna stick with SMS and email with what we have with the conversions. And we’re gonna start looking for Google and direct mail stuff there to see what are the differences. Google probably would be just keeping the at campaign level and not going deeper into ads level. And we need to check direct mail. I think direct mail is for Pilot. So yeah, we’ll need to dig in there a little bit.

190 00:13:42.780 00:13:43.310 Nicolas Sucari: Okay.

191 00:13:43.860 00:13:44.580 kim todaro: Awesome.

192 00:13:45.040 00:13:45.650 Luke Daque: Sounds good.

193 00:13:45.650 00:13:51.319 Nicolas Sucari: There is anything else that you notice on the dashboards. Let us know, Kim. And we can also, yeah, look good.

194 00:13:52.270 00:14:03.540 Nicolas Sucari: Okay, cool, excellent. And if you need any help on anything regarding yeah, that document, or been done, or any other information also just ping us. And we can work with, we’ll work for that. Okay.

195 00:14:03.890 00:14:04.710 kim todaro: Thank you.

196 00:14:05.370 00:14:10.019 Nicolas Sucari: Excellent. Okay, thank you. Let’s talk next week.

197 00:14:10.020 00:14:10.920 kim todaro: Bye, guys.

198 00:14:10.920 00:14:11.230 Nicolas Sucari: Bye, bye.

199 00:14:11.230 00:14:13.020 Luke Daque: Have a nice day. Bye, bye. See you.