Meeting Title: Kim <> Brainforge - Marketing-Weekly-Meeting Date: 2024-09-26 Meeting participants: Luke, Nicolas Sucari, Kim Todaro
WEBVTT
1 00:01:10.190 ⇒ 00:01:11.030 Luke: Hi kim.
2 00:01:11.420 ⇒ 00:01:12.390 kim todaro: Hey, guys.
3 00:01:14.870 ⇒ 00:01:16.380 Luke: How’s everything going.
4 00:01:17.420 ⇒ 00:01:19.450 kim todaro: Good! How are you doing, hey?
5 00:01:22.330 ⇒ 00:01:22.719 Luke: Yeah, do we.
6 00:01:22.720 ⇒ 00:01:23.720 Nicolas Sucari: Doing, good.
7 00:01:29.863 ⇒ 00:01:34.899 kim todaro: So, Luke, I was looking at your email from yesterday.
8 00:01:40.130 ⇒ 00:01:43.089 kim todaro: the only thing I really noticed was
9 00:01:43.350 ⇒ 00:01:47.319 kim todaro: in the paid marketing performance report I had a I had a question.
10 00:01:48.050 ⇒ 00:01:49.300 Luke: Hmm sure.
11 00:01:50.196 ⇒ 00:01:51.939 kim todaro: I’ll open up real.
12 00:01:56.560 ⇒ 00:01:57.800 kim todaro: Let’s see.
13 00:01:58.070 ⇒ 00:01:59.750 kim todaro: Share my screen.
14 00:02:09.690 ⇒ 00:02:10.350 kim todaro: Bang!
15 00:02:13.980 ⇒ 00:02:14.920 kim todaro: Nope.
16 00:02:16.290 ⇒ 00:02:17.670 Nicolas Sucari: We are seeing your.
17 00:02:18.179 ⇒ 00:02:21.749 kim todaro: You’re seeing my desktop let’s see.
18 00:02:22.890 ⇒ 00:02:23.470 Nicolas Sucari: Yeah.
19 00:02:23.470 ⇒ 00:02:24.430 kim todaro: I hate
20 00:02:24.820 ⇒ 00:02:28.359 kim todaro: zoom sharing. Compare. I like Google meets better.
21 00:02:28.370 ⇒ 00:02:29.700 kim todaro: Here we go.
22 00:02:32.140 ⇒ 00:02:32.970 Nicolas Sucari: There you go!
23 00:02:33.140 ⇒ 00:02:34.440 kim todaro: Now you can see it right?
24 00:02:34.590 ⇒ 00:02:35.230 kim todaro: Yep.
25 00:02:35.810 ⇒ 00:02:36.740 kim todaro: Okay.
26 00:02:38.330 ⇒ 00:02:42.030 kim todaro: So feed marketing performance.
27 00:02:42.622 ⇒ 00:02:47.699 kim todaro: I was just looking at like the last. I think I was looking at the last 4 weeks
28 00:02:48.570 ⇒ 00:02:49.990 kim todaro: and noticed
29 00:02:50.130 ⇒ 00:02:53.009 kim todaro: that these numbers weren’t matching up.
30 00:02:53.680 ⇒ 00:02:55.459 kim todaro: But I don’t know if they’re supposed to.
31 00:02:58.730 ⇒ 00:03:01.880 Luke: You mean you? You were like looking into
32 00:03:02.660 ⇒ 00:03:05.189 Luke: like Google, for instance.
33 00:03:05.540 ⇒ 00:03:07.562 kim todaro: Yeah, well, let’s start with Facebook,
34 00:03:07.900 ⇒ 00:03:08.473 Luke: Yeah, sure.
35 00:03:08.760 ⇒ 00:03:11.300 kim todaro: Like. I think, that revenue is actually correct. But
36 00:03:11.720 ⇒ 00:03:15.689 kim todaro: is this signifying revenue, or is this signifying cost.
37 00:03:16.230 ⇒ 00:03:17.819 Nicolas Sucari: Now it’s cost. You see the.
38 00:03:17.820 ⇒ 00:03:19.030 kim todaro: Oh, that’s paused.
39 00:03:19.510 ⇒ 00:03:22.259 Luke: Yeah, if you look at the top, there’s a drop down there.
40 00:03:22.260 ⇒ 00:03:23.059 kim todaro: Oh, that makes sense!
41 00:03:24.680 ⇒ 00:03:27.520 Luke: We can change that to like revenue. For instance.
42 00:03:27.520 ⇒ 00:03:31.802 kim todaro: Perfect. Yeah, I think these were pretty close. I’ll double check them now that I know how to work it.
43 00:03:32.410 ⇒ 00:03:38.240 kim todaro: But these like, when I clicked on it it seemed pretty close to the right numbers, so.
44 00:03:38.240 ⇒ 00:03:38.670 Luke: Nice.
45 00:03:40.220 ⇒ 00:03:41.600 Nicolas Sucari: Excellent. Okay.
46 00:03:42.398 ⇒ 00:03:47.061 kim todaro: And then the only other thing you said in your slack was
47 00:03:50.270 ⇒ 00:03:54.710 kim todaro: the total refunds and direct mail conversions. There was some issue there.
48 00:03:56.150 ⇒ 00:04:01.490 kim todaro: which I haven’t looked at yet. But I’m I’ll look at it after this call. And then some recent updates. Okay.
49 00:04:02.970 ⇒ 00:04:14.479 Nicolas Sucari: Yeah, we we were checking those those metrics because we were getting more refunds than orders more percentage. So that was kind of strange. So we well, Ryan
50 00:04:14.640 ⇒ 00:04:19.080 Nicolas Sucari: or Luke here now his. His name is Ryan Luke. We are trying to.
51 00:04:19.089 ⇒ 00:04:24.069 kim todaro: I was. Gonna say, I thought it was Ryan, and I started calling you Ryan on Slack. And then I was like, Oh, shoot! His name’s Luke.
52 00:04:24.329 ⇒ 00:04:26.464 kim todaro: Okay, I feel better now, knowing that.
53 00:04:26.770 ⇒ 00:04:37.319 Nicolas Sucari: The the thing is that yeah, there is an another Ryan in our team. So we try to now distinguish by calling him Luke. But yeah.
54 00:04:37.320 ⇒ 00:04:39.099 Luke: My second name. So, yeah.
55 00:04:39.100 ⇒ 00:04:39.600 Nicolas Sucari: Yeah.
56 00:04:40.890 ⇒ 00:04:52.060 Nicolas Sucari: And that’s that’s okay. Yeah, we we were looking into that issue. And he was able to figure out what was how, what was happening so ideally, you should go and check if those numbers are
57 00:04:52.870 ⇒ 00:04:56.669 Nicolas Sucari: feeling kind of more normal. And yeah, let us know.
58 00:04:57.130 ⇒ 00:05:00.816 kim todaro: Okay, yeah. I’ll take a look at these on a a closer level.
59 00:05:02.980 ⇒ 00:05:04.350 Nicolas Sucari: Excellent! Yep.
60 00:05:04.350 ⇒ 00:05:05.379 kim todaro: That sounds good.
61 00:05:06.220 ⇒ 00:05:12.480 Nicolas Sucari: Is there anything else regarding? I don’t know any other platform that you’re using, Kim, or
62 00:05:13.120 ⇒ 00:05:19.770 Nicolas Sucari: any other campaign that you would like to run, or anything on analysis that you’d like us to be
63 00:05:19.970 ⇒ 00:05:21.799 Nicolas Sucari: taking a look at.
64 00:05:24.251 ⇒ 00:05:29.368 kim todaro: The only other thing is really just my weekly report.
65 00:05:34.800 ⇒ 00:05:38.689 kim todaro: which I think was not being updated. But it could be wrong.
66 00:05:41.490 ⇒ 00:05:44.480 kim todaro: I could be wrong here. It’s it’s pretty simple. It was just like
67 00:05:45.680 ⇒ 00:05:47.160 kim todaro: the revenue
68 00:05:48.750 ⇒ 00:05:51.270 kim todaro: and different dimensions of like the different.
69 00:05:51.340 ⇒ 00:05:52.940 kim todaro: like Facebook.
70 00:05:53.440 ⇒ 00:05:56.781 kim todaro: Google’s not my channel, but you could still stick it in there.
71 00:05:57.210 ⇒ 00:05:59.385 kim todaro: affiliate direct mail,
72 00:06:01.290 ⇒ 00:06:03.170 kim todaro: SMS and email.
73 00:06:05.240 ⇒ 00:06:05.880 Nicolas Sucari: Okay?
74 00:06:06.520 ⇒ 00:06:11.180 Nicolas Sucari: So we should add their SMS an email that we are missing.
75 00:06:12.273 ⇒ 00:06:17.130 Nicolas Sucari: And yeah, maybe this data, we are getting it. I think it’s a week later.
76 00:06:17.230 ⇒ 00:06:18.670 Nicolas Sucari: So yeah.
77 00:06:18.670 ⇒ 00:06:18.940 Luke: Yeah.
78 00:06:18.940 ⇒ 00:06:19.350 Nicolas Sucari: Go.
79 00:06:19.350 ⇒ 00:06:20.310 Luke: Once a week.
80 00:06:20.470 ⇒ 00:06:21.530 Nicolas Sucari: Yeah, exactly.
81 00:06:22.080 ⇒ 00:06:31.340 Nicolas Sucari: I think we’re getting these data once a week updated. So that’s why you’re not seeing the past week. Because the less data that we have is September 16.th There.
82 00:06:38.150 ⇒ 00:06:41.130 kim todaro: A previous month complete. Okay?
83 00:06:42.250 ⇒ 00:06:44.599 kim todaro: Oh, yeah. So email and SMS are there.
84 00:06:45.070 ⇒ 00:06:56.470 Nicolas Sucari: Yeah, exactly. That’s why I think, you should. Yeah, look, previous month complete. And we can. We can see. Look if if we can find that information and try to update it in a weekly basis for email and.
85 00:06:57.040 ⇒ 00:06:57.380 kim todaro: Okay.
86 00:06:57.380 ⇒ 00:07:04.019 Luke: Yeah, sounds good. It looked like it didn’t have anything for September. Right? What’s was that
87 00:07:04.350 ⇒ 00:07:08.059 Luke: correct, or was it just for this week? I guess.
88 00:07:08.500 ⇒ 00:07:10.799 kim todaro: So, yeah, it was really, just.
89 00:07:10.800 ⇒ 00:07:14.690 Nicolas Sucari: No, it’s it was last week. Because if you go to month to date, yeah, exactly.
90 00:07:14.690 ⇒ 00:07:15.590 Luke: Yeah, yeah.
91 00:07:15.590 ⇒ 00:07:17.010 kim todaro: Second, stop.
92 00:07:17.620 ⇒ 00:07:20.330 Luke: So it looks like it was last week that didn’t have
93 00:07:20.360 ⇒ 00:07:21.430 Luke: those
94 00:07:21.710 ⇒ 00:07:23.700 Luke: email. And SMS data.
95 00:07:24.960 ⇒ 00:07:25.800 kim todaro: yeah.
96 00:07:28.040 ⇒ 00:07:30.910 kim todaro: and yeah, affiliate. That’s good.
97 00:07:31.570 ⇒ 00:07:32.090 Luke: Nice.
98 00:07:32.090 ⇒ 00:07:34.870 kim todaro: Affiliate. I also have a
99 00:07:35.630 ⇒ 00:07:40.460 kim todaro: I might be getting rid of them, so it might be irrelevant, but I also work with a company called Impact.
100 00:07:41.180 ⇒ 00:07:47.239 kim todaro: and I don’t know if that’s getting brought in, or if or if they’re all just falling under Cj, but I’ll take a closer look at that, and let you know.
101 00:07:48.150 ⇒ 00:07:48.880 Nicolas Sucari: Okay.
102 00:07:50.861 ⇒ 00:07:57.389 kim todaro: But yeah, I’ll take a most of your notes. I’ll go through them. But I think there’s just like a lot of like renaming.
103 00:07:57.770 ⇒ 00:07:58.770 kim todaro: Yeah. Now.
104 00:07:59.590 ⇒ 00:08:00.590 Nicolas Sucari: We try.
105 00:08:00.910 ⇒ 00:08:20.609 Nicolas Sucari: Yeah, we try doing some renaming and organization in each of the different dashboards so that you can easily go through dimensions. And yeah, understand it better, because we had the most of the Ids at the top. We moved that down so that don’t mess up on all of the other dimensions, and you can easily filter down on most important things.
106 00:08:20.610 ⇒ 00:08:31.439 Nicolas Sucari: But yeah, take a look and see if you have. If you find anything strange, anything weird, any data that you feel that the numbers are not matching the reality. And let us know. And we can keep looking into that. Okay.
107 00:08:31.770 ⇒ 00:08:35.610 kim todaro: Okay. And do you do you guys talk to Cody or chuck at all?
108 00:08:36.640 ⇒ 00:08:41.920 Nicolas Sucari: We are talking to Chuck every week. Yeah, after right this meeting we have a conversation with him, but not.
109 00:08:41.929 ⇒ 00:08:43.239 kim todaro: Not with Cody.
110 00:08:43.500 ⇒ 00:08:44.120 Nicolas Sucari: Why?
111 00:08:44.460 ⇒ 00:08:51.149 kim todaro: Oh, no, I’m just wondering, because I know you have the shipping dash ship shipping dashboard. I would just make say, make sure he knows that you change that stuff.
112 00:08:51.980 ⇒ 00:09:00.260 Nicolas Sucari: Yeah, yeah, of course, we’re working with with Jack. And yeah, trying to take anything else that you have on
113 00:09:00.741 ⇒ 00:09:05.899 Nicolas Sucari: you or anyone anyone on the team has there that you want us to work on? Let us know.
114 00:09:06.410 ⇒ 00:09:14.850 kim todaro: Okay, yeah, I’ll mention it to Mike, who runs Google ads. I don’t think he really needs real like we all like the rest of us, so I’ll mention it to him. But I’m I’m I think he’s probably okay.
115 00:09:15.510 ⇒ 00:09:16.456 Nicolas Sucari: Excellent. Okay.
116 00:09:17.050 ⇒ 00:09:18.110 Nicolas Sucari: thank you. Kim.
117 00:09:18.440 ⇒ 00:09:19.340 kim todaro: Thanks guys.
118 00:09:20.110 ⇒ 00:09:20.390 Luke: Thanks.
119 00:09:20.390 ⇒ 00:09:20.830 Nicolas Sucari: Say thanks.
120 00:09:20.830 ⇒ 00:09:22.320 Luke: Have a nice rest of your day. Bye, bye.
121 00:09:22.320 ⇒ 00:09:23.309 kim todaro: You, too. Thanks.
122 00:09:26.000 ⇒ 00:09:26.440 Nicolas Sucari: Nice.