Meeting Title: Kim <> Brainforge - Marketing-Weekly-Meeting Date: 2024-08-15 Meeting participants: Nicolas Sucari, Kim Todaro
WEBVTT
1 00:00:21.170 ⇒ 00:00:22.140 kim todaro: Hello!
2 00:00:22.630 ⇒ 00:00:23.480 Nicolas Sucari: I came.
3 00:00:24.500 ⇒ 00:00:25.789 Nicolas Sucari: Hi! How are you?
4 00:00:26.110 ⇒ 00:00:27.900 kim todaro: Good! How are you doing.
5 00:00:28.580 ⇒ 00:00:29.549 Nicolas Sucari: Doing good.
6 00:00:29.950 ⇒ 00:00:31.550 Nicolas Sucari: Everything fine here.
7 00:00:32.673 ⇒ 00:00:42.116 Nicolas Sucari: I don’t know if Utam is gonna join today. But I just wanna update you on the customer acquisition cost stuff that we are working on.
8 00:00:42.550 ⇒ 00:00:49.120 Nicolas Sucari: We already started a conversation with the Jane Riley. I think it’s from Post Pilot.
9 00:00:49.482 ⇒ 00:01:06.889 Nicolas Sucari: Because we are finding that some conversions that we’re seeing on the platform on post pilot, we are not receiving it through the like file that we are getting like the automation are in in slack. So I already asked her, what’s going on her analytics team is looking into that issue.
10 00:01:07.444 ⇒ 00:01:20.899 Nicolas Sucari: But I want to ask you about the customer decision cost. Because I I think what we need like the definition of that met of that measure is total spend over new acquired customers. Right?
11 00:01:21.710 ⇒ 00:01:23.140 Nicolas Sucari: How do you?
12 00:01:23.350 ⇒ 00:01:34.249 Nicolas Sucari: Yeah. Because we we have conversions on the marketing campaigns. And how can we relate that conversions to like new customers. You’re actually like a customer
13 00:01:34.300 ⇒ 00:01:36.360 Nicolas Sucari: that purchase. And it’s new.
14 00:01:36.780 ⇒ 00:01:38.499 kim todaro: So here’s the thing is that
15 00:01:39.040 ⇒ 00:01:40.500 kim todaro: unless, like.
16 00:01:42.280 ⇒ 00:01:45.789 kim todaro: we used to have this this dashboard called wicked reports.
17 00:01:46.140 ⇒ 00:01:46.730 Nicolas Sucari: Yeah.
18 00:01:46.960 ⇒ 00:01:47.800 kim todaro: And
19 00:01:48.130 ⇒ 00:01:50.330 kim todaro: it used like a tracking script
20 00:01:50.990 ⇒ 00:01:57.319 kim todaro: on the site. So it was able to calculate. Which customers came from ads.
21 00:01:58.210 ⇒ 00:02:00.480 kim todaro: I don’t think you guys can actually do it.
22 00:02:01.260 ⇒ 00:02:05.999 kim todaro: I think you guys can get the cut cost per acquisition like the Cpa.
23 00:02:06.000 ⇒ 00:02:06.570 Nicolas Sucari: Yeah.
24 00:02:06.570 ⇒ 00:02:15.319 kim todaro: And and to be honest with with you, the Cpa and the Cac. Are going to be very similar, because we don’t have a lot of repeat buyers with pool parts to go.
25 00:02:16.140 ⇒ 00:02:16.920 Nicolas Sucari: Okay.
26 00:02:17.410 ⇒ 00:02:18.330 kim todaro: So
27 00:02:18.550 ⇒ 00:02:24.559 kim todaro: that’s what was like. I didn’t know about this document until Sunday, to be honest with you. So
28 00:02:25.395 ⇒ 00:02:30.054 kim todaro: I think Ben was like. Oh, you could find all this in real, and I’m like, no, you can’t.
29 00:02:31.000 ⇒ 00:02:32.080 Nicolas Sucari: Yeah, exactly.
30 00:02:33.480 ⇒ 00:02:37.890 kim todaro: and I was working all day on Sunday. It was like so crazy
31 00:02:38.340 ⇒ 00:02:41.129 kim todaro: just trying to put together what I could put together because
32 00:02:41.529 ⇒ 00:02:44.920 kim todaro: another thing is, too, a lot of the dashboards are
33 00:02:46.990 ⇒ 00:02:51.205 kim todaro: like the paid marketing. One doesn’t have all the Amazon information in it.
34 00:02:52.090 ⇒ 00:02:57.082 kim todaro: I could take some notes on like some some things. I I some recommendations I can make, but
35 00:02:57.360 ⇒ 00:02:58.080 Nicolas Sucari: Yeah.
36 00:02:58.080 ⇒ 00:03:02.340 kim todaro: I think, even even if you can’t get the Cac. Which is customer acquisition, the cost.
37 00:03:02.340 ⇒ 00:03:02.960 Nicolas Sucari: Yeah.
38 00:03:03.290 ⇒ 00:03:04.680 Nicolas Sucari: Cost of acquisition.
39 00:03:04.680 ⇒ 00:03:04.990 kim todaro: Yeah.
40 00:03:05.830 ⇒ 00:03:17.630 kim todaro: customer acquisition cost. Maybe you can add the Cpa into some of these dashboards. Especially the paid marketing one. I think that is like the biggest help help that you can do.
41 00:03:18.620 ⇒ 00:03:24.150 Nicolas Sucari: Okay, I’m gonna try looking to how we can calculate the Cpa and
42 00:03:24.250 ⇒ 00:03:35.350 Nicolas Sucari: see if we have, like all the information needed to create a measure. If we have, it’s it’s easy to add it, if. But if we don’t have, like all the information needed we’ll need to look into how to get it.
43 00:03:36.029 ⇒ 00:03:41.099 kim todaro: It’s all it is is total spend, divided by purchases or conversions.
44 00:03:41.330 ⇒ 00:03:42.250 Nicolas Sucari: Yeah, okay.
45 00:03:42.490 ⇒ 00:03:48.569 kim todaro: So that should be easy. But but did like Google and Facebook don’t tell you the Cac.
46 00:03:49.600 ⇒ 00:03:58.020 kim todaro: So I don’t think you guys gonna be able to deliver that which is fine and like I said this, this one dashboard. We had had a tracking script on it, and
47 00:03:58.190 ⇒ 00:04:02.339 kim todaro: had an integration with shopify and Meta and Google. So
48 00:04:02.850 ⇒ 00:04:07.800 kim todaro: it it was completely different. So I think that’s and then we just have to like, make sure. Ben understands that.
49 00:04:08.380 ⇒ 00:04:09.130 Nicolas Sucari: Okay.
50 00:04:12.834 ⇒ 00:04:13.779 Nicolas Sucari: okay.
51 00:04:13.990 ⇒ 00:04:20.049 Nicolas Sucari: So right now, in the in that dashboard, we have the cost per click, and we have the Cpm.
52 00:04:20.180 ⇒ 00:04:20.980 Nicolas Sucari: 2,
53 00:04:21.100 ⇒ 00:04:21.860 Nicolas Sucari: yep.
54 00:04:23.200 ⇒ 00:04:27.780 kim todaro: Cpa is more is probably a little bit more important to add.
55 00:04:29.070 ⇒ 00:04:44.690 Nicolas Sucari: Okay, Cba, perfect. Yeah, I’m I’m gonna try to. Okay. Yeah, but when when you said like, total spend over conversions because conversion is not the same as purchase right like in the in the mark, in the campaign that you are creating. Like you count a conversion
56 00:04:45.020 ⇒ 00:04:49.969 Nicolas Sucari: on an actual sale, or it’s when someone clicks on it.
57 00:04:50.320 ⇒ 00:04:52.139 kim todaro: Oh, no! A conversion is a purchase.
58 00:04:52.750 ⇒ 00:04:54.039 Nicolas Sucari: Okay, perfect.
59 00:04:54.707 ⇒ 00:04:58.529 kim todaro: In some cases you’re right, like, sometimes Google
60 00:04:59.000 ⇒ 00:05:01.640 kim todaro: has a column where they.
61 00:05:01.640 ⇒ 00:05:02.789 Nicolas Sucari: 4. Tweaks. Yeah.
62 00:05:02.790 ⇒ 00:05:07.024 kim todaro: Yeah, or they’ll like, add together, like, add to carts, purchases.
63 00:05:07.610 ⇒ 00:05:13.199 kim todaro: And that’s not what I’m talking about. Those are like individual events. I’m just talking about the purchases we care about. Yeah.
64 00:05:13.570 ⇒ 00:05:40.823 Nicolas Sucari: Okay, okay, conversions. Yeah. Okay, so what we actually name conversions. That’s perfect. Yeah, I’m I’m I’m trying to look into all of the different tables that we have from Google and Facebook to see if we are receiving the correct conversions, too. And yeah, if we we’re we’re gonna try to figure out how to add that to the dashboard. And if you, if you managed, if you were working with the dashboards, and you see that some information is missing, or you would like to
65 00:05:41.130 ⇒ 00:05:54.000 Nicolas Sucari: have like a more complete dashboard. Let me know which are the things that you would like to see there, so that we can work on them, because now we have like different reports. But I would like I I was starting to think on
66 00:05:54.010 ⇒ 00:06:07.679 Nicolas Sucari: like what should be a report that you would like to look with all of the information. If you want to go to see one of the channels, for example, Facebook, what are like the different dimensions you would like to open big that we have, and all of that kind of stuff.
67 00:06:08.980 ⇒ 00:06:10.179 kim todaro: Yeah, I think
68 00:06:10.850 ⇒ 00:06:14.740 kim todaro: return on ad spend, which I think is already in there. Let me let me look
69 00:06:15.231 ⇒ 00:06:17.548 kim todaro: I’m just looking at the paid performance.
70 00:06:17.880 ⇒ 00:06:18.670 Nicolas Sucari: Okay.
71 00:06:18.670 ⇒ 00:06:20.890 kim todaro: Marketing performance table right now.
72 00:06:24.440 ⇒ 00:06:27.099 kim todaro: and I think, having the
73 00:06:28.685 ⇒ 00:06:32.019 kim todaro: roas in this report, return on.
74 00:06:32.020 ⇒ 00:06:32.750 Nicolas Sucari: Okay.
75 00:06:34.800 ⇒ 00:06:36.700 kim todaro: And the Cpa. Would be good.
76 00:06:38.660 ⇒ 00:06:39.310 Nicolas Sucari: Okay.
77 00:06:40.229 ⇒ 00:06:46.949 kim todaro: And like the purchases that are coming from each of these channels, cause like, I’m just gonna share my screen with you real quick.
78 00:06:46.950 ⇒ 00:06:47.990 Nicolas Sucari: Yeah, okay.
79 00:06:51.940 ⇒ 00:06:53.010 kim todaro: yeah, that’s it.
80 00:06:54.010 ⇒ 00:06:59.020 kim todaro: So like, for instance, I’m looking at this one. And this was helpful in the data that
81 00:07:00.100 ⇒ 00:07:01.600 kim todaro: that was needed.
82 00:07:03.190 ⇒ 00:07:03.860 Nicolas Sucari: Okay.
83 00:07:04.870 ⇒ 00:07:05.590 kim todaro: But
84 00:07:05.690 ⇒ 00:07:07.289 kim todaro: like, I think this is.
85 00:07:08.190 ⇒ 00:07:11.680 kim todaro: I think, that this is the spend per channel.
86 00:07:13.751 ⇒ 00:07:16.160 Nicolas Sucari: We are showing impressions now.
87 00:07:16.160 ⇒ 00:07:17.270 kim todaro: Yeah.
88 00:07:17.270 ⇒ 00:07:22.189 Nicolas Sucari: If you wanna if you wanna change impress if you click there on the top where it says, showing impressions.
89 00:07:22.870 ⇒ 00:07:23.870 kim todaro: Oh, there!
90 00:07:23.870 ⇒ 00:07:29.850 Nicolas Sucari: Yeah, you can change per measure. Yeah, exactly. Go to costs. And you will see all of different costs.
91 00:07:29.930 ⇒ 00:07:31.950 Nicolas Sucari: So that’s super easy. Members.
92 00:07:32.286 ⇒ 00:07:34.640 kim todaro: But if you could add the revenue
93 00:07:35.286 ⇒ 00:07:48.780 kim todaro: the return on ad spend, and also the cost per acquisition, I think, in this table. Then we would have everything we need. And if you could do that by channel especially, for, like the primary channels which are Google Facebook and Amazon.
94 00:07:49.630 ⇒ 00:07:50.380 Nicolas Sucari: Okay.
95 00:07:51.565 ⇒ 00:07:54.144 kim todaro: That would be super amazing
96 00:07:55.340 ⇒ 00:08:06.479 kim todaro: and and super helpful, and like another thing that Ben was asking me to calculate, calculate that was in another dashboard, and maybe I don’t know if you do this with it with any other client. I had a hard time.
97 00:08:06.840 ⇒ 00:08:10.860 kim todaro: I kind of had a hard time doing it. But I had like I was.
98 00:08:12.170 ⇒ 00:08:14.849 kim todaro: Is Ltv. Lifetime value of a customer?
99 00:08:14.850 ⇒ 00:08:18.993 Nicolas Sucari: Lifetime value, we added, we added, lifetime value. If you go to
100 00:08:20.210 ⇒ 00:08:22.840 Nicolas Sucari: shopify customers dashboard. I think it was.
101 00:08:23.836 ⇒ 00:08:25.620 Nicolas Sucari: Yeah, we had it there.
102 00:08:26.230 ⇒ 00:08:32.530 Nicolas Sucari: If you scroll on the left at the bottom. Yeah, we have there the lifetime value. This is for the last 3 months. But you can
103 00:08:32.750 ⇒ 00:08:35.470 Nicolas Sucari: change like, yeah, exactly.
104 00:08:35.770 ⇒ 00:08:39.410 kim todaro: But customer lifetime value is different. It’s basically like
105 00:08:39.549 ⇒ 00:08:42.180 kim todaro: the number should be a lot smaller than this. It’s like.
106 00:08:42.570 ⇒ 00:08:47.599 kim todaro: how much do you make? What’s the value of each customer over a certain amount of period?
107 00:08:48.700 ⇒ 00:08:49.399 Nicolas Sucari: Okay, so.
108 00:08:49.696 ⇒ 00:08:54.730 kim todaro: I think it’s gonna look more like 5 or $600 is what my calculations got.
109 00:08:54.740 ⇒ 00:08:56.090 kim todaro: But you guys.
110 00:08:57.040 ⇒ 00:08:59.879 kim todaro: yeah, maybe you guys have this value with other clients, and
111 00:09:01.400 ⇒ 00:09:02.340 kim todaro: the formula I.
112 00:09:02.340 ⇒ 00:09:09.610 Nicolas Sucari: No, no, because what I what I’m trying to see let me check just real quick. What are we doing on that measures.
113 00:09:09.960 ⇒ 00:09:12.890 Nicolas Sucari: So lifetime value. Yeah, we are like.
114 00:09:13.140 ⇒ 00:09:16.269 Nicolas Sucari: we are like doing the sum of all of the
115 00:09:16.550 ⇒ 00:09:20.870 Nicolas Sucari: eat them sale price, that all of the customers is like they are getting.
116 00:09:21.226 ⇒ 00:09:28.420 Nicolas Sucari: You mean, like, more kind of like an average of each. Customers, like, what is the total spend along with the total.
117 00:09:28.450 ⇒ 00:09:30.409 Nicolas Sucari: the lifetime of the customer right.
118 00:09:30.630 ⇒ 00:09:31.847 kim todaro: The formulas like
119 00:09:33.400 ⇒ 00:09:36.919 kim todaro: it’s like average order, value times, frequency of purchases.
120 00:09:36.920 ⇒ 00:09:37.290 Nicolas Sucari: Yeah.
121 00:09:37.598 ⇒ 00:09:44.700 kim todaro: I can send you like what I’ve been looking at. But that’s essentially what Ben was looking for, too. And I was like.
122 00:09:45.252 ⇒ 00:09:55.850 kim todaro: just kind of kept. I was like downloading spreadsheets and trying to figure out like time between purchases and frequency. But those are like the main components of it. It’s like the average order. Value
123 00:09:55.910 ⇒ 00:10:02.200 kim todaro: the and I’ll send you all this time in between purchases and the frequency.
124 00:10:02.770 ⇒ 00:10:03.450 Nicolas Sucari: Okay.
125 00:10:05.440 ⇒ 00:10:10.160 Nicolas Sucari: yeah, if you can send me how you would like, calculate the measure.
126 00:10:10.280 ⇒ 00:10:24.909 Nicolas Sucari: just send it over. And I can try. Yeah, creating, like the right table with the right information so that we can have that measure. We because we have all that information. I think so it’s just like creating the measure, and that there.
127 00:10:26.530 ⇒ 00:10:29.480 kim todaro: Okay, sounds good. I I was using this.
128 00:10:29.520 ⇒ 00:10:32.500 kim todaro: and I’ve looked at a bunch of different like
129 00:10:32.700 ⇒ 00:10:40.360 kim todaro: articles and definitions. And I found this one was my was the best one to look at, so I’m just gonna send it to you via slack right now.
130 00:10:40.590 ⇒ 00:10:41.650 Nicolas Sucari: Yeah, perfect.
131 00:10:42.980 ⇒ 00:10:54.660 kim todaro: But yeah, that that was really it. I mean, honestly, it really did help me with a lot of the other reports like the the geographic reports. And stuff like that. It was just like
132 00:10:54.920 ⇒ 00:10:57.100 kim todaro: Ben wasn’t understanding that like
133 00:10:57.500 ⇒ 00:10:59.195 kim todaro: like we couldn’t get
134 00:11:02.070 ⇒ 00:11:08.320 kim todaro: like. Let me let me look at one other thing. There was like something with profit. I left profit out because the profit wasn’t like.
135 00:11:12.320 ⇒ 00:11:17.049 Nicolas Sucari: I don’t think we have like actual profit. We have like revenue and.
136 00:11:17.200 ⇒ 00:11:18.030 kim todaro: Yeah.
137 00:11:18.990 ⇒ 00:11:30.439 kim todaro: I don’t even know. Like the Daily Kpis, for instance, like I could, I could only see. I don’t think I could see it by channel. I it was just like oh, together, like what the profit wasn’t. I don’t even know how accurate this was. So
138 00:11:30.827 ⇒ 00:11:36.180 kim todaro: I wouldn’t even worry about that because Ben was like, we weren’t pro really even profitable until this year. So
139 00:11:36.230 ⇒ 00:11:42.549 kim todaro: let’s put all like, let’s not even talk about that right now, I think just like the few notes that I gave you today is a good good.
140 00:11:42.550 ⇒ 00:11:43.300 Nicolas Sucari: Perfect.
141 00:11:43.700 ⇒ 00:11:44.360 kim todaro: Yeah.
142 00:11:44.360 ⇒ 00:11:48.680 Nicolas Sucari: Yeah, that’s okay. But just for you to know, like, I’m trying to
143 00:11:49.125 ⇒ 00:12:03.649 Nicolas Sucari: start creating this kind of backlog of work so that we can improve these dashboards, and so that all of the different dashboards include all of the dimensions that you you’d need anytime, because those questions should be like really easy to
144 00:12:03.984 ⇒ 00:12:33.629 Nicolas Sucari: to answer from real. We should have like that information, and that reports really created there with all of the dimensions, so that you can just slice it by the dimension you want by channel, by anything. So that’s what I’m trying to do right now with the team. It’s like trying to go through all of the different dashboards that we have and try to see if we have, like all the information there with, yeah, anything important. So that when you have like these kind of presentations or things, you need to go and look for data, you can go to real and and just check it out.
145 00:12:33.630 ⇒ 00:12:34.280 Nicolas Sucari: Okay.
146 00:12:34.670 ⇒ 00:12:40.059 kim todaro: Yeah. And I I just told Ben, I said, next time you need something like this you gotta give me like a week’s notice, so I could.
147 00:12:40.060 ⇒ 00:12:40.900 Nicolas Sucari: Yeah, exactly.
148 00:12:40.900 ⇒ 00:12:41.570 kim todaro: Team.
149 00:12:41.570 ⇒ 00:12:42.090 Nicolas Sucari: I’m.
150 00:12:42.090 ⇒ 00:12:42.980 kim todaro: As
151 00:12:43.450 ⇒ 00:12:46.904 kim todaro: a lot of the stuff was easy to get, but a lot of it wasn’t, and
152 00:12:47.310 ⇒ 00:12:47.970 kim todaro: We could have.
153 00:12:47.970 ⇒ 00:12:49.430 Nicolas Sucari: Yeah, and I sent.
154 00:12:50.020 ⇒ 00:12:50.610 kim todaro: I.
155 00:12:50.610 ⇒ 00:12:58.400 Nicolas Sucari: Yeah. And I sent some stuff to Kim. Sorry not to you. So to to Ben through the Channel. I don’t know if they if he used that
156 00:12:58.470 ⇒ 00:13:13.439 Nicolas Sucari: ultimately or not? Bad I was, I was just like, yeah. It was Sunday. I was trying to figure out how to get all the information, not only unreal, but also yes, as as I have access to the warehouse, I was yeah, trying to figure out.
157 00:13:13.440 ⇒ 00:13:34.279 Nicolas Sucari: yeah, create some tables and send you what you need. But yeah, if you, if you can let us know, like what you would like to see on the reports or what is the common questions that you are asked, and what are like the different measures and dimensions that you need to see? Let me know, and I can try. I I will go through each of the different dashboards and see that we have the information there. Okay.
158 00:13:34.570 ⇒ 00:13:36.920 kim todaro: Yeah, I think what we talked about today is a great start.
159 00:13:38.350 ⇒ 00:13:39.260 Nicolas Sucari: It’s, yeah.
160 00:13:39.260 ⇒ 00:13:41.651 kim todaro: It’s generally good high high level,
161 00:13:42.170 ⇒ 00:13:47.819 kim todaro: information. So, and we have the data to to make it happen. So I think that’s a good start.
162 00:13:49.542 ⇒ 00:13:59.770 Nicolas Sucari: And I just wanna ask you one more question about the marketing campaigns. When you need to create a marketing campaign. If it is like Google you want. You are using directly Google ads.
163 00:14:01.790 ⇒ 00:14:02.570 Nicolas Sucari: Tool.
164 00:14:02.870 ⇒ 00:14:09.150 kim todaro: Mike. Yeah, my, my counterpart, Mike, he runs Google, and he’ll do everything directly in Google ads.
165 00:14:09.740 ⇒ 00:14:18.600 Nicolas Sucari: Okay, okay? So if you use that. And for Facebook, you use directly a Facebook ads, you, you don’t use like a 3rd party, tool, or you, okay?
166 00:14:19.120 ⇒ 00:14:21.639 Nicolas Sucari: And for direct mail, it’s just
167 00:14:22.240 ⇒ 00:14:25.880 Nicolas Sucari: And the other one, I can’t remember the name.
168 00:14:26.220 ⇒ 00:14:38.917 Nicolas Sucari: Post pilot. Okay? Perfect. Yeah. Great. Okay, yeah, I I will send some updates when Jane, from post from post pilots, answers me, and I’ll let you know what’s going on there with the revenue
169 00:14:39.460 ⇒ 00:14:52.869 Nicolas Sucari: and and the gross that we’re not getting the information right? Because I can see it in the tool, and we are not receiving it in the report. So the actual information that we have in our data warehouse is wrong. So yeah, I’m I’m gonna try.
170 00:14:52.920 ⇒ 00:14:56.009 Nicolas Sucari: Figure that out. And yeah, I will be working with the team on this.
171 00:14:56.110 ⇒ 00:15:05.159 Nicolas Sucari: Yeah, yeah, I think the role as the Ecpa revenue on the different dashboards. The paid marketing dashboard is, it seems to be the one that you’re using the most right.
172 00:15:06.545 ⇒ 00:15:08.604 kim todaro: It definitely helped me.
173 00:15:09.590 ⇒ 00:15:13.540 kim todaro: yeah, I I use that. I also use daily Kpis, too.
174 00:15:13.700 ⇒ 00:15:20.680 Nicolas Sucari: Okay, okay, yeah. Daily Kpis, we need to add a lot of dimensions there, because you don’t have like anything you just have, like the measures.
175 00:15:20.870 ⇒ 00:15:21.480 kim todaro: Yep.
176 00:15:21.640 ⇒ 00:15:22.390 kim todaro: exactly.
177 00:15:22.390 ⇒ 00:15:23.120 Nicolas Sucari: Perfect.
178 00:15:23.450 ⇒ 00:15:44.629 Nicolas Sucari: Great. Okay, yeah, we’ll be working on that. I will be creating some tickets for my team so that we can start mulling more data and adding, Yeah, more more measures there. And yeah, I’ll send you any update when I when I’ve got it. Okay, if you know other thing that you would like to see there in the dashboards. Let me know, and we can work on that. Okay.
179 00:15:44.630 ⇒ 00:15:46.130 kim todaro: Sounds good. Thanks, Nicholas.
180 00:15:46.830 ⇒ 00:15:49.169 Nicolas Sucari: Thanks, Kim, bye-bye. Have a nice weekend.
181 00:15:49.170 ⇒ 00:15:50.090 kim todaro: Have a good one.