Meeting Title: Kim <> Brainforge - Marketing-Weekly-Meeting Date: 2024-08-01 Meeting participants: Nicolas Sucari, Kim Todaro
WEBVTT
1 00:00:14.910 ⇒ 00:00:15.849 Nicolas Sucari: Hi kim.
2 00:00:16.780 ⇒ 00:00:18.349 kim todaro: Hello! How are you?
3 00:00:18.900 ⇒ 00:00:23.209 Nicolas Sucari: Hey! How are you sorry for the delay? I was caught up in another meeting.
4 00:00:24.980 ⇒ 00:00:26.186 kim todaro: All good.
5 00:00:27.790 ⇒ 00:00:52.849 Nicolas Sucari: Great. Okay? So I don’t think we have a lot of stuff to review today. We’re working on some stuff to send to Ben, and then on creating some evidence pages with the reports of the latest things that we’ve been working on, or we’re trying to get all of the pro versus consumer analysis that we’ve been doing into one page. So you can have like that report. And like, we can check how those
6 00:00:53.205 ⇒ 00:01:10.279 Nicolas Sucari: segments become be begin to grow. So we are doing that. We’re probably getting that information ready for next week. The idea is to show you, Ben, Dan, and everyone that information ready next week because I know that you were working on some
7 00:01:10.280 ⇒ 00:01:33.399 Nicolas Sucari: things for investors, I think, and we were trying to produce that that report for for for you. Okay, so we’ve been working on that. We’re gonna still be working on that for next week, probably Wednesday next week. We can send something so that you can start seeing I wanted to ask you about how you’re doing with real. If you have any question, anything that you would like to see. There, that is not there.
8 00:01:33.470 ⇒ 00:01:34.430 Nicolas Sucari: Let me know.
9 00:01:37.900 ⇒ 00:01:43.900 kim todaro: what was I gonna ask you? I think the data is still not coming in. If I could just show you real quick.
10 00:01:44.350 ⇒ 00:01:45.060 Nicolas Sucari: Yeah, okay.
11 00:01:46.760 ⇒ 00:01:47.650 kim todaro: Be.
12 00:01:52.310 ⇒ 00:01:53.320 kim todaro: You’re not
13 00:01:53.380 ⇒ 00:01:54.790 kim todaro: that, Tab.
14 00:01:59.760 ⇒ 00:02:00.500 kim todaro: Let’s look.
15 00:02:00.500 ⇒ 00:02:05.890 Nicolas Sucari: Because I think your your weekly report gets updated once a week right.
16 00:02:05.890 ⇒ 00:02:11.690 kim todaro: Oh, okay, I’m not sure. But when I last checked it didn’t seem to be working
17 00:02:13.090 ⇒ 00:02:14.320 kim todaro: So.
18 00:02:14.320 ⇒ 00:02:16.449 Nicolas Sucari: Can you go to? Yeah last
19 00:02:16.650 ⇒ 00:02:19.509 Nicolas Sucari: 7 days? Let’s see your last 14 days.
20 00:02:20.280 ⇒ 00:02:21.980 kim todaro: Last 14 days. You want me to look at.
21 00:02:22.360 ⇒ 00:02:23.030 Nicolas Sucari: Yeah.
22 00:02:23.480 ⇒ 00:02:26.420 Nicolas Sucari: so I want to see if we are getting data there.
23 00:02:28.910 ⇒ 00:02:29.820 Nicolas Sucari: Okay.
24 00:02:31.120 ⇒ 00:02:32.860 kim todaro: So let’s try revenue.
25 00:02:40.510 ⇒ 00:02:45.670 kim todaro: so looks like some channels are working but like Facebook ads.
26 00:02:46.740 ⇒ 00:02:47.490 Nicolas Sucari: Okay.
27 00:02:47.490 ⇒ 00:02:47.910 kim todaro: S-.
28 00:02:47.910 ⇒ 00:02:48.740 Nicolas Sucari: Yeah, I see.
29 00:02:50.350 ⇒ 00:02:57.989 Nicolas Sucari: So you, you have running campaigns on Facebook ads, and have you been sending something on direct mail to like.
30 00:02:58.770 ⇒ 00:03:00.280 kim todaro: Yes, yup!
31 00:03:01.280 ⇒ 00:03:16.500 Nicolas Sucari: Okay, okay, perfect. Okay. I can check what’s happening with Facebook ads. So all of these channels should have information for the past. I don’t know month, or which ones don’t. So i i i can track a little bit what’s going on with that sources.
32 00:03:17.467 ⇒ 00:03:21.339 kim todaro: Also, I don’t see email in here like Clavio email.
33 00:03:21.830 ⇒ 00:03:22.550 Nicolas Sucari: Okay.
34 00:03:26.140 ⇒ 00:03:28.120 kim todaro: if you look at last 4 weeks.
35 00:03:29.190 ⇒ 00:03:30.060 Nicolas Sucari: Okay. Okay.
36 00:03:30.060 ⇒ 00:03:34.560 kim todaro: That number doesn’t seem right, but it is in there. If you look in the last 4 weeks.
37 00:03:36.600 ⇒ 00:03:40.600 Nicolas Sucari: Okay, so Facebook ads, we are not tracking it like a month ago.
38 00:03:40.820 ⇒ 00:03:44.660 Nicolas Sucari: And if you go like, with the more, yeah.
39 00:03:45.700 ⇒ 00:03:53.070 Nicolas Sucari: 3 months, yeah, or check whatever you want. There, let’s see if we have Facebook ads. Okay, there. So at some point.
40 00:03:53.560 ⇒ 00:03:54.369 kim todaro: I think you.
41 00:03:54.640 ⇒ 00:04:05.010 Nicolas Sucari: Last month. Yeah, between last month something broke on Facebook ads, a angle. And this mess and email, we have everything there. Okay, yeah.
42 00:04:05.290 ⇒ 00:04:10.899 Nicolas Sucari: perfect. I’m gonna check. What’s going on with that sources? But yeah, okay.
43 00:04:11.611 ⇒ 00:04:14.058 kim todaro: And then what else was I gonna tell you?
44 00:04:15.870 ⇒ 00:04:18.540 kim todaro: Oh, so for intelligence.
45 00:04:18.579 ⇒ 00:04:22.319 kim todaro: I’m sorry. I mean, maybe I wasn’t supposed to do this, but I just uninstalled it.
46 00:04:23.500 ⇒ 00:04:33.240 Nicolas Sucari: I mean that I think that was the what Ben was asking like to stop paying and what I read on the dogs. That’s what I sent to the Channel was that we needed to uninstall the app right.
47 00:04:33.920 ⇒ 00:04:39.850 kim todaro: That’s what I saw that you sent. So that’s what I did. And to be honest with you, it’s expensive. So I didn’t want to just get caught up.
48 00:04:40.250 ⇒ 00:04:43.710 kim todaro: And I know the work that we did. We didn’t do that much work.
49 00:04:44.502 ⇒ 00:04:45.859 kim todaro: I know. Yeah.
50 00:04:46.000 ⇒ 00:04:49.899 kim todaro: in the past on it. So if we lost that which hopefully we did, we didn’t.
51 00:04:50.446 ⇒ 00:04:53.384 kim todaro: It is what it is. But I just wanted to let you know.
52 00:04:53.790 ⇒ 00:04:55.573 kim todaro: that that’s what happened?
53 00:04:56.190 ⇒ 00:04:58.334 kim todaro: so I uninstalled it.
54 00:04:59.530 ⇒ 00:05:05.690 Nicolas Sucari: Yeah, yeah, don’t don’t worry. I think that’s fine. I can ask directly to intelligence if
55 00:05:06.138 ⇒ 00:05:11.070 Nicolas Sucari: everything is ready off so that we are not being charged by by by them.
56 00:05:11.080 ⇒ 00:05:28.489 Nicolas Sucari: so that they can confirm if just uninstalling is okay. But I think yes, I mean, that’s what they have under dogs. And also I wanted to confirm you that light dash we already been unsubscribed to. Okay, that was something expensive. I think.
57 00:05:28.490 ⇒ 00:05:30.881 kim todaro: Yeah, I haven’t been in there so perfect.
58 00:05:31.800 ⇒ 00:05:41.360 Nicolas Sucari: Yeah, yeah, I I already asked the team. Because then, also asked that if we’re not gonna use lightest anymore, then that’s fine. We’re using real now, so that we can just
59 00:05:41.470 ⇒ 00:05:49.849 Nicolas Sucari: have that away of our scope. So yeah, I already talked to the team on light dash, and they stopped our subscription on strike.
60 00:05:50.190 ⇒ 00:05:51.970 kim todaro: Okay, great. Thank you so much.
61 00:05:52.820 ⇒ 00:06:14.910 Nicolas Sucari: That’s fine, and came everything, a anything else that you would like to see here as a report, or if you’re trying to look for other metrics or yeah other information that we don’t have here. But you know that we can add it here. Just let me know, and we can work it with the team, we can create it into the backlog. We try to figure out how to do it, and we can try to create new reports for you.
62 00:06:15.360 ⇒ 00:06:20.238 kim todaro: Yeah, I think right now, like the the reports that you have now are very helpful. It’s just, it seems that like.
63 00:06:21.060 ⇒ 00:06:23.260 Nicolas Sucari: Yeah, we need to this sort of stuff like.
64 00:06:23.260 ⇒ 00:06:23.965 kim todaro: Yeah, something’s just.
65 00:06:24.200 ⇒ 00:06:25.440 Nicolas Sucari: Clear, the name refreshed.
66 00:06:26.150 ⇒ 00:06:33.739 kim todaro: Yeah, and this is another one. I know that there’s a new campaign that’s not here that I just launched last week. So that’s really it.
67 00:06:34.850 ⇒ 00:06:36.040 Nicolas Sucari: Perfect. Okay?
68 00:06:36.280 ⇒ 00:07:01.810 Nicolas Sucari: Okay? Yeah. If you have like, when when you create new campaigns or something, if you can just ping me a message in slack, and tell me like the names of those campaigns, I can track them and see how we can get them in here. Because some what I’m trying to understand is what happens with this process, because it should be everything automatically. But if not, and we’ll talk to the team and see how we can get everything here. Okay.
69 00:07:02.150 ⇒ 00:07:07.310 kim todaro: Great. And this number definitely seems a little high for the last 7 days, too, just to flag that on your end.
70 00:07:07.880 ⇒ 00:07:10.260 kim todaro: but that’s that’s really it.
71 00:07:11.140 ⇒ 00:07:15.059 Nicolas Sucari: Okay, total revenue for the last 7 days. Yeah. Okay.
72 00:07:15.530 ⇒ 00:07:16.580 Nicolas Sucari: Items.
73 00:07:16.920 ⇒ 00:07:19.550 Nicolas Sucari: I’m trying to look where we have those.
74 00:07:19.930 ⇒ 00:07:25.219 Nicolas Sucari: But yeah, okay, can you click on the graph, click on the measure and see what what happens.
75 00:07:25.660 ⇒ 00:07:26.460 kim todaro: On this.
76 00:07:26.880 ⇒ 00:07:29.719 Nicolas Sucari: Yeah, can you click there? It’s nothing happening. Yeah. Okay.
77 00:07:29.900 ⇒ 00:07:34.750 Nicolas Sucari: so and can you add in the roles change the no comparison.
78 00:07:38.822 ⇒ 00:07:40.999 Nicolas Sucari: Add campaign name if you want.
79 00:07:41.180 ⇒ 00:07:43.230 Nicolas Sucari: So let’s see which campaign is
80 00:07:43.500 ⇒ 00:07:47.279 Nicolas Sucari: okay. So the total of the campaigns is 50 56
81 00:07:47.410 ⇒ 00:07:48.490 Nicolas Sucari: thousands.
82 00:07:49.080 ⇒ 00:07:51.530 Nicolas Sucari: Okay, that’s how it’s getting
83 00:07:52.080 ⇒ 00:07:57.749 Nicolas Sucari: that number. Do you think the black and deco collection is not that much on total revenue.
84 00:07:58.738 ⇒ 00:08:03.989 kim todaro: It should not be that was a campaign I sent out like 2 months ago.
85 00:08:04.515 ⇒ 00:08:04.900 kim todaro: And.
86 00:08:04.900 ⇒ 00:08:05.640 Nicolas Sucari: We’ll just check the.
87 00:08:05.640 ⇒ 00:08:06.400 kim todaro: There’s
88 00:08:08.070 ⇒ 00:08:09.450 kim todaro: and you could see here
89 00:08:13.560 ⇒ 00:08:14.490 kim todaro: that.
90 00:08:14.860 ⇒ 00:08:17.780 kim todaro: or if you go to reports, it’s kind. I don’t really love their.
91 00:08:17.780 ⇒ 00:08:20.599 Nicolas Sucari: No, I’m I’m just sorry I’m I’m seeing real.
92 00:08:21.450 ⇒ 00:08:22.260 Nicolas Sucari: not seeing.
93 00:08:22.550 ⇒ 00:08:23.420 kim todaro: You’re seeing Neil.
94 00:08:24.180 ⇒ 00:08:25.931 kim todaro: Yeah, you’re not seeing.
95 00:08:29.670 ⇒ 00:08:30.800 kim todaro: Change this one
96 00:08:31.830 ⇒ 00:08:32.549 kim todaro: coop.
97 00:08:33.900 ⇒ 00:08:34.620 Nicolas Sucari: Okay.
98 00:08:37.049 ⇒ 00:08:38.559 Nicolas Sucari: Postpile. Now, yeah.
99 00:08:42.270 ⇒ 00:08:43.649 kim todaro: Let’s just look at like
100 00:08:43.909 ⇒ 00:08:46.570 kim todaro: the 20 second to today.
101 00:08:47.070 ⇒ 00:08:47.640 Nicolas Sucari: Yeah.
102 00:08:49.790 ⇒ 00:08:51.309 kim todaro: You could see the revenue.
103 00:08:53.060 ⇒ 00:08:54.589 kim todaro: Is not that high? It’s like
104 00:08:54.640 ⇒ 00:08:55.980 kim todaro: 3,600.
105 00:08:56.850 ⇒ 00:08:58.170 Nicolas Sucari: Okay, yeah.
106 00:08:58.810 ⇒ 00:09:00.850 Nicolas Sucari: okay, okay, I’m gonna see
107 00:09:01.170 ⇒ 00:09:02.450 Nicolas Sucari: what’s happening to
108 00:09:06.160 ⇒ 00:09:07.040 Nicolas Sucari: perfect.
109 00:09:07.240 ⇒ 00:09:07.940 Nicolas Sucari: Okay?
110 00:09:09.250 ⇒ 00:09:16.530 Nicolas Sucari: Thanks. Team. Okay, yeah. I’m gonna try to work with the team to figure out what’s happening here. And yeah, I will come back.
111 00:09:16.790 ⇒ 00:09:18.619 kim todaro: Alright, thanks, so much.
112 00:09:19.210 ⇒ 00:09:20.770 Nicolas Sucari: Thank you. Bye, bye.
113 00:09:20.770 ⇒ 00:09:21.430 kim todaro: Aye.