Meeting Title: Brainforge <> Rill - Marketing-Chat Date: 2024-07-30 Meeting participants: Marianne Jarvis, Uttam Kumaran
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1 00:00:15.770 ⇒ 00:00:17.889 Marianne Jarvis: Hello! How how nice to meet you!
2 00:00:18.030 ⇒ 00:00:19.939 Uttam Kumaran: Hey? Nice to meet you. How’s it going.
3 00:00:19.940 ⇒ 00:00:23.639 Marianne Jarvis: I’m well, sorry. I’m just a minute late. I just had to refill my tea.
4 00:00:23.930 ⇒ 00:00:28.019 Uttam Kumaran: No, no problem, no problem that makes sense. How’s it going this week?
5 00:00:28.020 ⇒ 00:00:38.278 Marianne Jarvis: It’s good. I know you’ve met Sid before, but I am the marketing person over at Real. I’m also based in San Diego. So Sid and I are both in here.
6 00:00:38.580 ⇒ 00:00:39.470 Uttam Kumaran: Oh, nice!
7 00:00:39.754 ⇒ 00:00:52.005 Marianne Jarvis: Yeah, we I’m you already kind of know real and have really helped get a couple of over the line. We got pools part to go. I saw the salesforce being a couple of days ago, so that’s awesome. But
8 00:00:52.290 ⇒ 00:00:52.760 Uttam Kumaran: Yeah, just want.
9 00:00:52.760 ⇒ 00:01:08.060 Marianne Jarvis: To reach out about ways we can do social media pushes together or honestly landing pages. That type of stuff is really good for SEO for both sides. So kind of wanted to hear your thoughts, and what we can do to really help boost brand awareness for both of us.
10 00:01:08.210 ⇒ 00:01:15.559 Uttam Kumaran: Yeah. So yeah. 1st of all, Loverell met Sid met Sid here in Austin as well. And.
11 00:01:15.910 ⇒ 00:01:16.760 Marianne Jarvis: Cancel.
12 00:01:17.264 ⇒ 00:01:20.409 Uttam Kumaran: Yeah, I actually didn’t go. I live here in Austin.
13 00:01:20.410 ⇒ 00:01:20.730 Marianne Jarvis: Oh!
14 00:01:20.730 ⇒ 00:01:36.959 Uttam Kumaran: But I just met on the outskirts somewhere. But yeah, when he was here for a data council and yeah, it’s been great working with real. My whole team is using real. You know, my background is in data and leading data teams. And then brain 4, just company. I started last year. Basically.
15 00:01:37.544 ⇒ 00:01:40.639 Uttam Kumaran: we’re just an agency that do data analytics implementations.
16 00:01:40.998 ⇒ 00:02:06.430 Uttam Kumaran: And so it’s yeah, it’s been amazing to use these new tools. And yeah, I was happy to shout, you guys out and I’m glad we already got 2 customers and looking forward to a whole lot more. So yeah, basically, we’re starting to do like pretty significant, like, outbound and kind of like a little bit of redesign of our site, basically adding like case studies and landing pages and things like that. I think this comes in at like a super great time.
17 00:02:06.430 ⇒ 00:02:23.499 Uttam Kumaran: I think ideally, what we were planning on our side was, basically, I’m actually a couple of things and let me know what you think one was. We’re just gonna have a landing page, basically outlining like how real works and how we use real for our clients, kind of just like a normal landing page of like service offering
18 00:02:23.995 ⇒ 00:02:25.360 Uttam Kumaran: definitely wanted to
19 00:02:25.600 ⇒ 00:02:29.850 Uttam Kumaran: try and do a little bit of a series on like how we use real kind of the nice.
20 00:02:29.850 ⇒ 00:02:31.160 Marianne Jarvis: They have one reply, Yeah.
21 00:02:31.160 ⇒ 00:02:48.309 Uttam Kumaran: Yeah, that people people love the way it looks and like animations. And the videos. And he said, Of course, I put this in front of clients every day, and so want to take advantage of that. And, you know, kind of do something on Linkedin around like a little bit of a series with a link to a larger blog post.
22 00:02:49.119 ⇒ 00:03:09.919 Uttam Kumaran: So so we’re planning that as well. And then the last thing we’re also thinking about doing is for pro for Demos, actually similar. You know, I talked to Sid. And similar, the way you guys do, Demos, where you bring up real. And you’re like, here’s a sample company. We’re thinking about doing the same thing, basically is like we have, you know, a little bit of like anonymized data.
23 00:03:09.920 ⇒ 00:03:10.390 Marianne Jarvis: We can have.
24 00:03:10.390 ⇒ 00:03:29.119 Uttam Kumaran: Like a real instance where we show. And so we were actually gonna try and put together. And this is a little bit like unplanned, more like just thinking over the ideas. But some sort of video series around like how to use real and then like having some videos around like how we implement real, basically with actual videos of like the product cause, I think.
25 00:03:29.150 ⇒ 00:03:46.190 Uttam Kumaran: compared to other tools in the space, since the product looks so good and data, it’s really rare. It’s really nice to actually show something. And so that’s kind of like where my head is at is like trying to take advantage of that unique aspect of the product. And then, of course, just talk about
26 00:03:46.400 ⇒ 00:03:50.080 Uttam Kumaran: the the kind of like wide variety of use cases and functionality.
27 00:03:50.440 ⇒ 00:03:54.960 Marianne Jarvis: Yeah, no, this. This is really good time. So like, my 1st
28 00:03:55.030 ⇒ 00:04:12.829 Marianne Jarvis: thought goes like a lot of this new content like, does it live on Brain Forge? Or does it live on real like? Is it like a guest post written by Who’s home? Unreal? So I I think like the easy or the like. Easy things from the cherry. To pick on top would be like a landing page to start right like kind of.
29 00:04:12.830 ⇒ 00:04:13.190 Uttam Kumaran: Thank you.
30 00:04:13.190 ⇒ 00:04:25.757 Marianne Jarvis: Both of our Logos and things of that sort, and we’ve actually hired in the like the last month to kind of like field engineers, developer advocates who are actually like recreating a lot of like getting started videos.
31 00:04:26.080 ⇒ 00:04:26.550 Uttam Kumaran: Nice.
32 00:04:26.550 ⇒ 00:04:31.840 Marianne Jarvis: Stuff internally, and that should all be done like by the end of August beginning.
33 00:04:31.840 ⇒ 00:04:32.230 Uttam Kumaran: Okay.
34 00:04:32.230 ⇒ 00:04:34.685 Marianne Jarvis: Number. So I
35 00:04:36.350 ⇒ 00:04:43.900 Marianne Jarvis: excuse me not saying that we can’t both do it, but I’ve just like we don’t necessarily need to like re, like both do the same type.
36 00:04:43.900 ⇒ 00:04:52.490 Uttam Kumaran: Yeah, no, that makes sense. Yeah, I I again, I I think if we can just even just post that or post that even on a landing page, or something that makes a lot of sense.
37 00:04:52.490 ⇒ 00:05:13.109 Marianne Jarvis: Yeah. So from my end, I think we can work together to get like a landing page set up. You kind of already have a lot of the like. The narrative in the blog post like that would seem more authentic from you guys. And then, if, like, my field engineers, dev advocates like actually create the videos because they’re just in the product. At the same time, maybe we can like marry those things. So.
38 00:05:13.110 ⇒ 00:05:14.200 Uttam Kumaran: Yeah, that’s perfect.
39 00:05:14.200 ⇒ 00:05:17.500 Marianne Jarvis: You do blogs. And then on our side, we do videos.
40 00:05:17.730 ⇒ 00:05:28.550 Uttam Kumaran: Yeah, that’s perfect. And then, yeah, I don’t know if you guys already have a blog. I mean again, the things I’m thinking about posting about is on the blog is really just like stories about how we’ve done this for clients.
41 00:05:28.811 ⇒ 00:05:36.230 Uttam Kumaran: So we have. We have like case studies for clients where we do mention some of the products we use. But we’ll probably do a blog post about how we went from
42 00:05:36.240 ⇒ 00:05:44.630 Uttam Kumaran: like 0 to like where our rail is right now, and kind of like that’ll get turned into like a Linkedin series, basically like piecemeal that.
43 00:05:44.880 ⇒ 00:05:47.524 Marianne Jarvis: What I think makes most sense is
44 00:05:49.150 ⇒ 00:05:51.180 Marianne Jarvis: We could have kind of like a
45 00:05:52.392 ⇒ 00:06:01.099 Marianne Jarvis: guest ribbon blog by you on our page, just kind of just like how you fan real. Why, you fan real and then links to the individual case studies or use.
46 00:06:01.100 ⇒ 00:06:01.480 Uttam Kumaran: Perfect.
47 00:06:01.480 ⇒ 00:06:03.629 Marianne Jarvis: Use cases that go back to your site. So it’s kind.
48 00:06:03.630 ⇒ 00:06:04.550 Uttam Kumaran: Yeah, that’s perfect.
49 00:06:04.550 ⇒ 00:06:17.259 Marianne Jarvis: Back and forth, and then what we do on Linkedin would just be like snippets of that original full blog post that is written by you, but on the real blog post, but like there’s just attribution and links on both.
50 00:06:17.260 ⇒ 00:06:29.530 Uttam Kumaran: That’s exactly it. Yeah, that’s that’s ideal. I think, very similar to kind of like, how I did the original Linkedin. I just linked to you guys, and then it makes it easy to repost. And I’m gonna have my folks repost everything and.
51 00:06:29.530 ⇒ 00:06:29.870 Marianne Jarvis: Yeah.
52 00:06:29.870 ⇒ 00:06:31.390 Uttam Kumaran: You know, I think that’ll be.
53 00:06:31.620 ⇒ 00:06:32.590 Uttam Kumaran: but then.
54 00:06:32.590 ⇒ 00:06:46.480 Marianne Jarvis: Like case studies to the used cases back to you, I think just seems like more like authentic and genuine to you, because those are the people that you have been reaching out to. But it’s more how you found about real how the partnership is working, how onboarding is like that type of stuff.
55 00:06:46.480 ⇒ 00:06:47.600 Uttam Kumaran: Exactly. And yeah.
56 00:06:47.600 ⇒ 00:06:48.929 Marianne Jarvis: Use cases.
57 00:06:49.160 ⇒ 00:06:55.589 Uttam Kumaran: Yeah. And you know, you know generally, how I think about is like we in the market. This is what I tell clients is like we go and find
58 00:06:55.610 ⇒ 00:07:08.099 Uttam Kumaran: the best shovels. But like we’re tasked with digging the holes. Typically. And so it’s it’s like better for us to get the best shovels with the jobs easier. And then also, like everything is end up better. So that’s kind of how I describe the clients
59 00:07:08.110 ⇒ 00:07:29.739 Uttam Kumaran: like, why, we’re choosing real, because a lot of people will, I say, like, we want to use looker at tableau. But then you put the product in front of people, and it really speaks for itself. So that’s kind of the narrative I wanted to share with, like our goal, to get the best tools, one of those, you know that we found is real, and we found a lot of success. And for a number of reasons. Here’s the Xyz reason, you know, and.
60 00:07:29.740 ⇒ 00:07:30.160 Marianne Jarvis: Yeah.
61 00:07:30.160 ⇒ 00:07:33.242 Uttam Kumaran: Call us. If if you if you want to check it out, basically
62 00:07:33.480 ⇒ 00:07:48.700 Marianne Jarvis: Very cool. I’m just looking. So it’s it’s basically August now. So I think we can work on at least initial blog and some Linkedin posts over August, and then come September. Amplify it with the video. So it’s kind of like.
63 00:07:48.700 ⇒ 00:07:49.230 Uttam Kumaran: Yeah.
64 00:07:49.230 ⇒ 00:07:53.840 Marianne Jarvis: 2 month type of thing it’s not like we’re sending everything out at once, because you kind of want to trickle it anyways, and.
65 00:07:53.840 ⇒ 00:07:54.639 Uttam Kumaran: Let’s do that.
66 00:07:54.640 ⇒ 00:07:55.890 Marianne Jarvis: I’m back so.
67 00:07:55.890 ⇒ 00:07:57.040 Uttam Kumaran: Yeah, let’s do that.
68 00:07:57.550 ⇒ 00:08:11.479 Marianne Jarvis: Maybe. Do you wanna like circle back like on August 15, th maybe with like a draft of a blog post, and then we can put it on the real page, and then, like aim for like. I don’t expect you to have a blog post written in like a couple of days.
69 00:08:11.480 ⇒ 00:08:20.129 Uttam Kumaran: No, I mean, let’s just let’s set August 15th as a good date, and then, if slack is still good place to just like, go.
70 00:08:20.130 ⇒ 00:08:20.610 Marianne Jarvis: I wouldn’t.
71 00:08:20.610 ⇒ 00:08:21.280 Uttam Kumaran: On then
72 00:08:22.980 ⇒ 00:08:28.120 Uttam Kumaran: like we kind of use notion internally, so maybe I can even send you like notion.
73 00:08:28.120 ⇒ 00:08:29.595 Marianne Jarvis: Yeah, yeah, no, that’s perfect.
74 00:08:29.890 ⇒ 00:08:32.610 Uttam Kumaran: I’ll just write it in notion somewhere, and then share. Bear with me.
75 00:08:32.610 ⇒ 00:08:42.318 Marianne Jarvis: Yeah, as long as it’s public. But in anyways, I’m happy to hop on a zoom call at any time, but I’m on slack all throughout the day. Even early mornings. I have 2 small children, so hours don’t matter.
76 00:08:42.840 ⇒ 00:08:47.609 Uttam Kumaran: Okay. Okay? Great. Yeah. Let’s plan on like, just having a draft of the real blog post.
77 00:08:47.610 ⇒ 00:08:48.660 Marianne Jarvis: Yeah, like, and.
78 00:08:48.660 ⇒ 00:08:49.070 Uttam Kumaran: To.
79 00:08:49.070 ⇒ 00:08:50.059 Marianne Jarvis: So, yeah, like, May.
80 00:08:50.060 ⇒ 00:08:51.880 Uttam Kumaran: Yeah, let’s do that. Yeah.
81 00:08:52.700 ⇒ 00:09:15.170 Marianne Jarvis: Then we can do like Linkedin Post towards the end of August, and then as I mentioned I’m meeting with these new field engineers towards the end of August like on that 2122 where we should have 1st cuts of video. So I wouldn’t expect those to be like final final, probably till like that, right after Labor Day. But then, starting September, we could
82 00:09:15.230 ⇒ 00:09:17.589 Marianne Jarvis: do another push with videos.
83 00:09:17.590 ⇒ 00:09:20.140 Uttam Kumaran: Okay, yeah, that’s perfect. Yeah, that’d be great.
84 00:09:20.690 ⇒ 00:09:21.659 Marianne Jarvis: And ask.
85 00:09:22.410 ⇒ 00:09:28.800 Marianne Jarvis: I think that also kind of splits up the load in terms of the benefits of who’s doing the work. I just.
86 00:09:28.800 ⇒ 00:09:30.080 Uttam Kumaran: No, totally. Yeah.
87 00:09:30.080 ⇒ 00:09:33.730 Marianne Jarvis: Mentioned videos and month. We actually are just about to make new videos.
88 00:09:33.730 ⇒ 00:09:49.549 Uttam Kumaran: Because I was just like a lot of the data cause, I look at a ton of data products all day. And the videos just like they don’t. They’re just like the products don’t look great. So that’s why I was like, this is a product that really could use some like multimedia. So.
89 00:09:49.550 ⇒ 00:09:57.699 Marianne Jarvis: 2 people who’s like half of the both of the roles is like dev advocacy type of stuff. Cause it’s it’s a developer tool it’s not like, be the.
90 00:09:57.700 ⇒ 00:09:58.310 Uttam Kumaran: Yes.
91 00:09:58.310 ⇒ 00:10:01.089 Marianne Jarvis: For sales and marketing. It’s a very different type of thing.
92 00:10:01.090 ⇒ 00:10:01.710 Uttam Kumaran: Yeah.
93 00:10:01.710 ⇒ 00:10:13.140 Marianne Jarvis: Open source. First, st people get their hands dirty, and that’s the way they kind of understand is like you have to put your data in, and you can get started right away. It’s not like you have to actually talk to me or said, or anybody.
94 00:10:13.140 ⇒ 00:10:22.580 Uttam Kumaran: Yeah, yeah, so perfect. So let’s plan for August 15th for the blog. I think all at that meeting, too. We can just go over also, like
95 00:10:22.590 ⇒ 00:10:29.186 Uttam Kumaran: what the case that it looks like, and just make sure that those 2 can like live on their own. They have links.
96 00:10:29.770 ⇒ 00:10:40.319 Uttam Kumaran: and then we can plan September. And then what we’ll do is we’ll basically between then and like, whenever we want to do stuff in September we could plan out the Linkedin series. So I think that gives us enough time.
97 00:10:40.710 ⇒ 00:10:41.500 Marianne Jarvis: Awesome.
98 00:10:42.090 ⇒ 00:10:48.630 Marianne Jarvis: That sounds great. So go ahead and throw some time. In about 2 weeks or so, and then we’ll try again. Then.
99 00:10:48.840 ⇒ 00:10:53.689 Uttam Kumaran: Okay, perfect. Alright. Well, I appreciate your time. Yeah, thank you so much, and then chat with you on slack.
100 00:10:53.990 ⇒ 00:10:54.879 Marianne Jarvis: Have a good day.