Brainforge Knowledge

2026-01-30_magic_spoon_brainforge_sync_34aef0d2

2 min read

Magic Spoon // Brainforge sync

Date: January 30, 2026
Source: Granola
Meeting ID: 34aef0d2-c8c1-45d5-8ef1-6b94384f7966
URL: https://notes.granola.ai/t/34aef0d2-c8c1-45d5-8ef1-6b94384f7966

Participants:

  • Uttam Kumaran (Brainforge)
  • Mary (magicspoon.com)
  • Ashwini Sharma (Brainforge)
  • Demilade Agboola (Brainforge)
  • Josh (magicspoon.com)
  • Michael Thorson (magicspoon.com)
  • Justin Tabarini (magicspoon.com)

Summary

SPINS API Progress & Issues

  • Final QA stages for API integration
  • Rate limit issues when pulling historical data (exhausting API limits)
  • Data inconsistencies between weekly vs 4-week aggregations
    • TDP and ACV fields can’t be summed from weekly to 4-week periods
    • Different record counts at different time grains
  • Solutions proposed:
    1. Request flat file backfill from SPINS team
    2. Focus QA on smaller subset (March-April 2025 data)
    3. Escalate technical issues via email to SPINS

QA Data Comparison Plan

  • Target timeframe: March-April 2025 (locked months)
  • Michael (Magic Spoon) will pull comparison data using Heather’s SPINS portal access
  • Focus on weekly snapshots vs aggregated pulls
  • Key filters: same geographic regions as current setup
  • Brainforge to produce 2-month dataset for validation

MMM Model Development

  • Shell of MMM built, draft PR submitted
  • Non-CSV metrics completed and confident in implementation
  • CSV integration in progress (butter rebate, linear spend)
  • Questions remain on specific metric definitions requiring JT review
  • Target completion: today for CSV work, then joint QA session

Media Type Classifications

  • CTV campaigns: all CTV, programmatic CTV with campaign name filters
  • Display categorization: offsite vs onsite logic clarified
  • New Target dataset simplifies onsite/offsite separation
  • Platform filtering: Target.com vs non-Target platforms
  • Campaign name exclusions: anything containing “CTV”

Wholesale Data Analysis Complete

  • Clean tables delivered for wholesale team usage
  • Live updating every 24 hours from Shopify
  • Summary views with weekly/monthly breakdowns added
  • Revenue segmentation by product type implemented
  • Active partner definitions aligned across teams

Missing Data Requirements

  • Premium display metafield (2K spend unlock) - confirmed retrievable
  • Customer journey milestone tracking needed
  • Weekly customer behavior table for marketing impact analysis
  • Refund handling alignment with finance team standards

Next Sprint Planning

  • Retail summary view target: February 13
  • Ecommerce view scoping: Shopify + Recharge data initially
  • BI tool trial preparation for March
  • Documentation sprint: data sources, field inventory, methodology

Action Items

  • Uttam: Send SPINS API issues documentation to vendor team
  • Uttam: Produce March-April 2025 QA dataset
  • Michael: Pull comparison data from SPINS portal for validation
  • Demilade: Complete CSV MMM integration, schedule QA review with JT
  • Uttam: Add premium display metafield to wholesale data model
  • Team: Finalize BI tool memo for Monday distribution

Graph View