Pricing strategy and team expansion for Brainforge client engagement
Date: Feb 27, 2026
Participants: Shivani (LMNT), Robert (Brainforge)
Summary
Shivani gave feedback on the renewal proposal (Mar–Sep 2026). Main themes: (1) Pricing math — Option A at ~70–75k would “make sense” vs. 92k; she wants to be able to calculate and defend the number, not negotiate. (2) Heads up — Would have wanted a 2-week heads up that adding resources would mean a step change at renewal; discovery should have been framed as intro rate, full implementation different rate. (3) Leadership time — Confusion whether she gets more oversight when team grows; Uttam said still 0.25 each; math and oversight concern. (4) “Current team” — That framing undermines the sell. (5) Jason’s questions — Internal hire by April feasible? Hiring delay impact? Gantt clarity (renewal additive?). How many FTEs / delta from Option A? She asked for a Loom (or voiceover) that explains discovery vs. full engagement and why the step change, for her and Jason, before first week of sprint (e.g. March 10).
Distilled objections and response plan:
→ OBJECTIONS_AND_RESPONSES.md