Meeting Title: Project Review - Eden AI Date: 2026-04-10 Meeting participants: Brylle Girang, Uttam Kumaran, Pranav


WEBVTT

1 00:00:33.540 00:00:40.959 Uttam Kumaran: Hey guys, sorry, this… This thing with, CTA went long.

2 00:00:41.530 00:00:43.960 Brylle Girang: It’s okay, I’m messaging Pranav.

3 00:00:44.380 00:00:49.609 Uttam Kumaran: Okay, yeah, if you could just even come in for 2 minutes, I’ll just get a sense for,

4 00:00:50.360 00:00:54.859 Uttam Kumaran: where things are, because I have some time right now, and I can help, so…

5 00:00:55.140 00:00:55.770 Brylle Girang: Okay.

6 00:01:27.890 00:01:31.479 Brylle Girang: I’m gonna try and give him a… Auto notification.

7 00:02:09.300 00:02:10.510 Brylle Girang: He’s hopping on.

8 00:02:11.020 00:02:11.880 Uttam Kumaran: Okay, okay.

9 00:02:12.900 00:02:17.900 Uttam Kumaran: Dude, you’re gonna have to switch to Codex here soon, or open code here soon. Give me 2 weeks.

10 00:02:18.270 00:02:18.670 Brylle Girang: Oh, hang on.

11 00:02:18.670 00:02:20.729 Uttam Kumaran: done with… I think I’m done with cursor.

12 00:02:21.070 00:02:23.560 Brylle Girang: Why, why? Why, why?

13 00:02:23.880 00:02:27.820 Uttam Kumaran: I just don’t think I need… I don’t think I need it anymore.

14 00:02:28.650 00:02:33.569 Uttam Kumaran: I mean, one, I’m the one spending most of the money on there, but I actually don’t think I need,

15 00:02:34.720 00:02:38.529 Uttam Kumaran: Yeah, I just don’t think I need the IDE. I think I’m done. Okay.

16 00:02:38.810 00:02:40.020 Brylle Girang: That’s exciting.

17 00:02:40.600 00:02:44.589 Uttam Kumaran: I’ll tell you, sorry for Nava, just… the CTA thing went long, and .

18 00:02:46.130 00:02:48.029 Pranav: All good, all good, all good.

19 00:02:48.190 00:02:53.090 Uttam Kumaran: They actually want us to help a lot with more CES stuff, so I was like, okay, I’ll just stay on the call and

20 00:02:53.620 00:03:09.689 Uttam Kumaran: trying to, like, get that over the line. But, yeah, I don’t want to take up more of your time. I think, really, I just wanted to… We could do another… another one when, like, maybe later today, or whatever, but I guess, tell me where I can fit in today. I have some time, like.

21 00:03:09.750 00:03:25.610 Uttam Kumaran: basically now until, like, afternoon to help on anything Eden AI, so on my agenda is to review your updated PR, but if there’s any gotchas or anything you want me to help with, would be happy to. Additionally, another ask I’ll have is, like, if you

22 00:03:25.610 00:03:32.520 Uttam Kumaran: Have any parts of the future project on the technical side that you’re shaking on that you want me to particularly focus on?

23 00:03:32.520 00:03:37.159 Uttam Kumaran: I would love to either help or do, like, the first…

24 00:03:37.320 00:03:41.490 Uttam Kumaran: proof-of-concept version of it, because I’m, like.

25 00:03:41.630 00:04:01.330 Uttam Kumaran: knee-deep in a bunch of stuff in AI right now, so I feel like a lot of the stuff you’re working on for Eden is… I’m actually similarly working on for… for us at Brainforge, so I may have, like… I may be able to, like, ship a first proof of concept of a couple things that you’re doing, while alongside my stuff, so…

26 00:04:02.030 00:04:11.699 Pranav: Okay, yeah, I’ll, on that one, I will formalize all my thoughts on the next milestone that we’re going to hit, because I did…

27 00:04:12.070 00:04:26.280 Pranav: as I was kind of, like, just trying to fix things yesterday for, like, the current milestone, I was also seeing, like, hey, how this might affect our next one. So, but I think first things that are top of mind for me is the presentation that I have with

28 00:04:26.360 00:04:43.739 Pranav: Danny and… Danny hasn’t responded yet to it, but with Adam, too, and Danny, I think, will join, since it’s his first week back from, being on break for 2 weeks. And so, I feel pretty good about, like, the agenda that I set… set up and I sent to you in the client chat.

29 00:04:43.740 00:04:57.120 Pranav: But I just want to make it, like, as good as possible, so I think getting your eyes on it would be good. Because, like you said yesterday, just, like, I just want to frame this as a win, and how it’s, like, good for us going forward.

30 00:04:57.740 00:05:02.090 Pranav: I do feel that way, too, so it’s not gonna be, like, a hard, hard thing to frame.

31 00:05:02.090 00:05:08.679 Uttam Kumaran: Well, let’s just take… let’s just take the few minutes we have now, and just walk me through, like, yeah, how are you gonna approach it?

32 00:05:09.630 00:05:14.560 Pranav: Yeah, so I have, like, a rough, like, presentation ready right now. Maybe I can just…

33 00:05:15.130 00:05:16.530 Pranav: She’ll go through that.

34 00:05:21.170 00:05:24.240 Pranav: It’s very rough, like, some of the content I’m still working on, so…

35 00:05:24.240 00:05:28.219 Uttam Kumaran: Yeah, I mean, the rough… the rough thing I’ll say is lead with the demo.

36 00:05:28.360 00:05:46.950 Uttam Kumaran: lead with the tangible things. Like, don’t… don’t… if you can… as much… like, you could start with a deck, but honestly, it depends on, like, how these guys are. If they’re more casual, then you can just say, hey, I have a deck, but I just wanted to jump right into things. We have a limited amount of time, just to show you, and…

37 00:05:47.010 00:05:56.810 Uttam Kumaran: Hit the meeting super, super hard with, like, what it is we’ve done while he’s been out. Hit the meeting super hard with how much progress we’ve made.

38 00:05:57.080 00:05:58.390 Uttam Kumaran: And, like.

39 00:05:58.490 00:06:04.360 Uttam Kumaran: You’re basically, in a small way, trying to just, like, set yourself up to then be like.

40 00:06:04.570 00:06:11.839 Uttam Kumaran: yeah, we had this Monday thing, and we fixed it, but, like, I… and that way you’ll also show him that you’re, like,

41 00:06:11.990 00:06:19.920 Uttam Kumaran: You’re… that basically we’re like, okay, we are looking at the timeline pretty specifically, and then leave time for questions so you can riff.

42 00:06:19.960 00:06:36.949 Uttam Kumaran: ultimately, from what I heard, and again, you’ll have to tell me, is like, if these guys are sort of a client where there’s a lot of ideas, leave time to talk about ideas. Ideas are very fun, and it’s very easy to talk about ideas. So don’t hog all the time with the slides, like…

43 00:06:37.880 00:06:42.260 Uttam Kumaran: Honestly, if you find that you don’t even get to the slides, don’t get to the slides, like…

44 00:06:42.600 00:06:50.270 Uttam Kumaran: Don’t worry about going off-script. In fact, off-script is where the alpha is. You know, it’s kind of like what I want to say up front.

45 00:06:50.970 00:07:01.399 Pranav: Okay, yeah, so… I feel the same way, like, last time when I made slides, like, I didn’t really even go through them, I just kind of surfed through them. I… how I think about it is just, like.

46 00:07:01.520 00:07:03.130 Pranav: Save is just…

47 00:07:03.420 00:07:14.719 Pranav: you know, it’s quiet or something, and, like, they’re just asking about, like, hey, what did you do? And instead of just saying it, if I have it also on a slide, where I can say it too, it just sounds more organized.

48 00:07:14.730 00:07:30.730 Pranav: And so, but I agree with you, too. I… one thing that I was going to do that’s a little bit different than what you said was I was just gonna start off with, hey, I know that there were kind of, like, this back and forth, and it seemed kind of like a standstill on the…

49 00:07:30.730 00:07:40.220 Pranav: on the project from, like, Tuesday to Thursday, and so I just kind of want to address that, what we did, and, like, how our… and basically how I’m framing it is, like.

50 00:07:40.320 00:07:46.270 Pranav: The implementation that we built is going to, like… is actually much better than what we initially scoped.

51 00:07:46.450 00:08:02.540 Pranav: before, we had only scoped creating one instance for you guys all to share. Now we’ve set up a system where we have 3 instances right now, and we could easily increase that, depending on if we want to have another person, have a version of the command center as well. So…

52 00:08:04.510 00:08:05.859 Pranav: That’s, that’s kind of…

53 00:08:05.970 00:08:16.400 Pranav: Yeah, that’s kind of how I was planning on starting it. And then, from there, yeah, there’s demos to show. Two demos I already kind of did during the week.

54 00:08:16.440 00:08:31.910 Pranav: So, Adam is already aware of it. Danny hasn’t responded in the external chat since yesterday, so I’m just gonna kind of call that out, see if he was able to do the setup on his own. If not, we’ll just do the setup right there.

55 00:08:32.120 00:08:34.710 Pranav: And so then that’ll take, like, 5-10 minutes.

56 00:08:35.250 00:08:36.289 Pranav: And then…

57 00:08:36.299 00:08:36.759 Uttam Kumaran: Okay.

58 00:08:36.760 00:08:43.610 Pranav: From there, yeah, I was gonna talk a little bit about just, like, the things that we did for the last, like, 2-3 weeks.

59 00:08:43.710 00:08:46.390 Pranav: So, I have a couple slides on that.

60 00:08:46.530 00:08:52.350 Pranav: And then, also, I know…

61 00:08:52.400 00:09:04.469 Pranav: a few of the things that they’re gonna say about the demo, and so I’d already kind of worked on a new demo. It’s just basically, like, a lovable concept for the new UI. I think a lot of what their feedback is gonna be is.

62 00:09:04.470 00:09:14.399 Pranav: we don’t understand, like, everything that’s happening in this UI, because it’s just using Master Studio. So, this new UI is just gonna be much more non-technical friendly.

63 00:09:14.450 00:09:29.309 Pranav: It’s basically just, you know, the same thing as, like, what we did with Lilo, like, kind of just having, like, a prompt library, a chat interface, and then, even simpler, basically, because it has, like… it’s just gonna look like ChatGPT, basically, which is what they want.

64 00:09:30.890 00:09:40.950 Pranav: Cool. So I’ll have that demo, and then I think that’ll open up discussion, too, about, like, okay, these are the features that I thought of that would be useful. Let’s talk about, like, where this UI could be improved upon.

65 00:09:42.640 00:09:43.310 Uttam Kumaran: Okay.

66 00:09:44.200 00:09:45.240 Uttam Kumaran: I’m with you.

67 00:09:45.940 00:09:51.200 Uttam Kumaran: So, yeah, I mean, I think to relay, like, feedback from Robert is do not be stiff, dude.

68 00:09:51.400 00:09:55.760 Uttam Kumaran: Start with, how was the vacation? Blah blah blah, like…

69 00:09:56.230 00:10:01.949 Uttam Kumaran: I think if I could tell you one thing in this meeting, and I know you’ll hear the feedback, is, like.

70 00:10:02.300 00:10:05.170 Uttam Kumaran: Try your best to shift yourself

71 00:10:05.310 00:10:21.390 Uttam Kumaran: into… from project manager mode to, like, account manager mode. Like, build a relationship, share the wins, and… and be like, this is the timeline, we hit it, we’re all set, we’re good, or even… I think we have this capability, but start, like.

72 00:10:22.060 00:10:24.020 Uttam Kumaran: be human, like, start with.

73 00:10:24.020 00:10:24.540 Pranav: I’m like…

74 00:10:24.540 00:10:25.480 Uttam Kumaran: How’s it going?

75 00:10:25.900 00:10:42.839 Uttam Kumaran: what’s top… what’s top of mind? How was vacation? We made tons of awesome progress, I would love to show you, like, we’re doing a very similar thing internally, like, this is awesome, we love you guys, like, here’s what we have, here’s what’s coming up, like, I… I know…

76 00:10:43.010 00:10:50.150 Uttam Kumaran: we frequently talk about ideas, so I wanted to spend some time not be in slides, just, like, riff back and forth, like.

77 00:10:50.890 00:10:58.720 Uttam Kumaran: I really want to challenge you to, like… and this is where you’ll have to figure out what works for you. If you’re a very, like…

78 00:10:58.800 00:11:15.850 Uttam Kumaran: prepared person, then you need to prepare to do that thing. And make it seem like it’s unprepared, but be like, okay, after this, then we’re gonna go into Riff, and then we’re gonna do this. Like, you could do it like that. So just find what works for you. For me, I’m sort of like, I’m like.

79 00:11:16.370 00:11:28.579 Uttam Kumaran: permanently in riff mode. Robert is probably more the opposite in that he’s like you in that he’s very methodical with the structuring, so whatever works for you, but I’m gonna challenge you to

80 00:11:28.580 00:11:44.459 Uttam Kumaran: You know, there’s a famous scene in this show called The Industry, I just watched the first season, I don’t really like the show much, where it’s about a show about these, like, UK bankers, and basically, the woman, she picks up the phone, she has a one-minute,

81 00:11:44.460 00:11:52.490 Uttam Kumaran: Like, what’s the, what’s the sand thing that comes through the, like… timer?

82 00:11:52.490 00:11:53.600 Pranav: Yeah, yeah.

83 00:11:53.600 00:11:58.929 Uttam Kumaran: She has an hourglass for, like, a minute, and she says, you can’t talk about work until this is through.

84 00:11:59.450 00:12:02.030 Uttam Kumaran: And she… every time she gets on a call, she turns it.

85 00:12:03.100 00:12:07.799 Uttam Kumaran: So, forces you to do that. So, I’ll send you the clip.

86 00:12:08.700 00:12:12.710 Pranav: If I can, like, say, like, some pushback on that, and maybe it’s just, like…

87 00:12:13.540 00:12:14.379 Uttam Kumaran: And I was not in the.

88 00:12:14.380 00:12:14.890 Pranav: calls.

89 00:12:14.890 00:12:18.699 Uttam Kumaran: So, like, but I’m just, like, relaying what I… what I heard.

90 00:12:18.930 00:12:24.549 Pranav: I think what you’re saying is right, but I just kind of… for me to understand it, and for, like, I just wanna…

91 00:12:25.460 00:12:28.219 Pranav: Sure. Sometimes when I get into these calls, right?

92 00:12:28.580 00:12:30.840 Pranav: I’m like, I want to provide value.

93 00:12:31.230 00:12:31.650 Uttam Kumaran: Yeah, so…

94 00:12:31.650 00:12:34.929 Pranav: Like, talking about these things, like, it’s hard for me to, like…

95 00:12:35.490 00:12:35.950 Uttam Kumaran: Yes.

96 00:12:35.950 00:12:38.160 Pranav: that I’m providing by asking you what’s…

97 00:12:38.910 00:12:47.489 Pranav: how was your vacation? Like, in my head, if I’m paying somebody $20,000 per month, and someone asks me how’s my vacation, like, I’d be kind of pissed.

98 00:12:48.520 00:12:58.630 Uttam Kumaran: I actually think, Ben, you are similar to me, in that I feel like you, but what you will find is that

99 00:12:58.630 00:13:10.899 Uttam Kumaran: part of our design and our outcome… part of our design constraint is we cannot sell to a customer that doesn’t like us. And you’ll find that some customers

100 00:13:10.950 00:13:17.160 Uttam Kumaran: They care about the outcome, and they also care about it being theirs, and them being happy along the way.

101 00:13:17.290 00:13:21.890 Uttam Kumaran: And one framing you could think about is this is part of the product that we are selling.

102 00:13:22.190 00:13:28.220 Uttam Kumaran: The fact that they are happy, and the fact that they have trust with us. So trust building is part of our service.

103 00:13:29.100 00:13:30.440 Pranav: Okay, so do you feel…

104 00:13:30.440 00:13:45.769 Uttam Kumaran: You’re gonna find that… but I think… I just want to say one thing, like, yes, you may not see, like, what the through line is from how is your vacation, but how is your vacation is gonna build trust for when, effectively, at the end of the project, you’re, like.

105 00:13:46.320 00:13:48.430 Uttam Kumaran: Okay, are we gonna do something next?

106 00:13:48.640 00:13:51.809 Uttam Kumaran: Oh yeah, like, I love Pranav, I love the team, I would love

107 00:13:52.210 00:14:04.219 Uttam Kumaran: nice, I’d love to recommend you to my other company. What you’re gonna find, dude, is, like, technically, we are the best. We are really good. Like, but it’s… that’s never… people…

108 00:14:04.480 00:14:05.450 Uttam Kumaran: if… if…

109 00:14:05.640 00:14:14.049 Uttam Kumaran: There are a hundred other no-name, no-face, like, people that could do this work. And they work with us because of this.

110 00:14:14.900 00:14:24.560 Uttam Kumaran: Right? Yeah. This is the alpha. Like, everything executing is the outcome, and yes, they’re paying money for that. It’s that and.

111 00:14:24.950 00:14:42.709 Uttam Kumaran: Right? It’s that, and the fact that we’re personable, we’re empathetic, we can break down the problem on a video, we’re not, like, no-name engineers, dev shop shit. Like, that is what we are… that’s how we are different, and it is part of what we are selling. It is part of the 20K.

112 00:14:42.770 00:14:51.450 Uttam Kumaran: Because you will find that there… there may be some companies like us, or you, where… I’m like a go to McDonald’s, I’ll use the iPad. Not talking to anybody.

113 00:14:51.490 00:15:02.690 Uttam Kumaran: Right? But not… the world is not like that. Like, most people want to interact with somebody, explain to me how it works. They actually also want you to take responsibility.

114 00:15:02.690 00:15:11.660 Uttam Kumaran: like, if it goes wrong, Pranav is on the hook, right? So, part… that is the design… that is a design constraint of the service, like.

115 00:15:11.660 00:15:19.469 Uttam Kumaran: The customer has to be happy, and you will find that oftentimes, even the customer might tell you we’re outcomes driven.

116 00:15:20.290 00:15:23.449 Uttam Kumaran: Like, would they buy this from a robot?

117 00:15:23.660 00:15:33.879 Uttam Kumaran: Like, no, right? Some people still want to talk to the Uber driver. They want to know that there’s a driver in the seat that can get sued if they crash. See how those are, like, different?

118 00:15:34.210 00:15:41.560 Uttam Kumaran: tokens of the same coin, people buy from people. And in the business of expertise, like…

119 00:15:41.840 00:15:52.710 Uttam Kumaran: everybody and the cost of doing engineering work is gonna go down. Like, to complicate the cost, and how hard it is. But this is gonna continue to be really hard.

120 00:15:52.710 00:16:05.169 Uttam Kumaran: The fact that you can call Pranav, he’s personable, he listens, he executes, but he also cares about my well-being, my business’s well-being, and that’s, like, that’s what you have in a partner, not a vendor.

121 00:16:05.170 00:16:07.249 Pranav: So it’s like the trust… the trust.

122 00:16:07.250 00:16:11.830 Uttam Kumaran: It’s the trust building, it’s the trust battery, because you will… something else will happen.

123 00:16:12.010 00:16:21.550 Uttam Kumaran: If you don’t have that trust, and if they… and if they’re like, oh, that’s just no-name Brainforge, I don’t even know, they’re… we just turn them off. Just as fast as they turn this on, they’ll turn us off.

124 00:16:21.830 00:16:22.920 Uttam Kumaran: Thank you.

125 00:16:23.070 00:16:29.439 Uttam Kumaran: So you need to be the best employee. This is where you can… you don’t need to cross the lines with, like, best friend.

126 00:16:29.490 00:16:44.350 Uttam Kumaran: But you do need to be friendly. I recommend you be friendly. I recommend you understand the human who has the key. Because ultimately, what we’re doing goes through Danny, and it’s up to Danny to champion us.

127 00:16:44.630 00:16:45.160 Uttam Kumaran: Right?

128 00:16:45.160 00:16:45.630 Pranav: Yeah.

129 00:16:45.630 00:16:48.400 Uttam Kumaran: And I think…

130 00:16:48.770 00:17:08.760 Uttam Kumaran: there are these natural aspects of human, like, psychology that you have… you want to buy from someone who you trust, because ultimately, Danny doesn’t know all the inner workings, and even if he’s interested, you’re gonna explain, what is he gonna do? He can’t say anything. So what he has is your relationship. That’s the only currency, right?

131 00:17:08.839 00:17:15.229 Uttam Kumaran: Does that help, like, frame it a little bit differently and show, like, why it is, like, a really critical step?

132 00:17:16.599 00:17:18.739 Pranav: Yeah, yeah, I think…

133 00:17:18.740 00:17:26.730 Uttam Kumaran: Even if it’s frustrating, it should be, because, dude, we’re engineers, like, it’s… there shouldn’t be this, like, woo-woo emotional thing. I’m with you.

134 00:17:27.170 00:17:35.530 Uttam Kumaran: I agree. That’s, like, it’s been really the fucked up part of this business, is we’ve always been really good. It’s always the, like, personalities that derail it.

135 00:17:35.760 00:17:39.109 Uttam Kumaran: But what do I do? Blame the personalities, or we design around it?

136 00:17:39.260 00:17:40.239 Uttam Kumaran: We design around it.

137 00:17:40.240 00:17:40.850 Pranav: Yeah.

138 00:17:41.240 00:17:42.279 Uttam Kumaran: We have to.

139 00:17:43.050 00:17:45.169 Pranav: Yeah, yeah. I mean…

140 00:17:45.570 00:17:51.010 Pranav: Yeah, I think it makes sense. I think… also, what you were saying earlier this week with, like, Greg was just, like.

141 00:17:51.280 00:18:08.369 Pranav: having more touchpoints, conversations, like, just getting on a call with them, just to, like, maybe just give them a quick update on something, and then have that turn into, like, maybe a conversation about something else, if you have the time. Like, I like that. I’m just kind of…

142 00:18:08.970 00:18:15.679 Pranav: Yeah, I mean, it’s really easy for me to just, like, ask a few questions up front, you know, and it’s, like, very low…

143 00:18:15.680 00:18:18.649 Uttam Kumaran: Oh, like, I know you, because we’re similar, like.

144 00:18:18.860 00:18:33.419 Uttam Kumaran: like, really design the meeting in a way where you do it. Like, if you’re not… if you know that you’re not… if you were to left to your own devices, that you wouldn’t riff your way, then make it part of the agenda. And it could be your internal agenda, that, like, at this time.

145 00:18:33.480 00:18:43.679 Uttam Kumaran: I’m going to try to transition into, like, this riff mode, and then later, I’m telling you, do this a couple times, and the transition will become smoother, but, like, I’m telling you that

146 00:18:43.720 00:18:59.139 Uttam Kumaran: you’re gonna nail the engineering. What… what I want you to push on is the account management and the, like, relationship building. You’re gonna find, dude, that in business, as we work with bigger companies, they don’t give a fuck about the engineering.

147 00:18:59.540 00:19:12.530 Uttam Kumaran: And, like, you’ll find that that’s why the big Fortune 500s, their engineering sucks, because it’s all relationship-based. Oh, yeah, so-and-so’s friend is a consultant here, and they hired by here.

148 00:19:12.560 00:19:23.760 Uttam Kumaran: But guess what? We’re gonna play both games. We’re gonna be nasty at engineering, and we’re gonna play the relationship game. Right? And that’s our edge, is that we can do both. We’re not just, like.

149 00:19:23.830 00:19:30.860 Uttam Kumaran: sneaky salespeople, and then, like, the engineering sucks. It’s actually that, like, we can do both, and that’s what makes us

150 00:19:30.940 00:19:32.580 Uttam Kumaran: like, the best.

151 00:19:32.800 00:19:33.300 Uttam Kumaran: Right?

152 00:19:33.300 00:19:34.000 Pranav: Yeah.

153 00:19:34.180 00:19:45.830 Uttam Kumaran: That you can talk to a Danny, and then you can be back in Kirscher. You can talk about the whole flow, and then you can also build a relationship. Engineers always get a bad rap, because

154 00:19:45.830 00:19:57.579 Uttam Kumaran: we are very pragmatic, and we’re systems thinkers, but think of this as a system. Like, the relationship building is a function that you have to, like, systematically do.

155 00:19:57.800 00:20:01.869 Uttam Kumaran: Because it’s human emotion driven, you may find that, like.

156 00:20:02.360 00:20:15.579 Uttam Kumaran: you have to, like, really practically think of that. For me, these days, it’s natural, because I’ve been doing it for a few years, but originally it wasn’t. Like, I had to really schedule these things out and understand that the relation aspect is actually

157 00:20:15.740 00:20:30.249 Uttam Kumaran: the biggest piece of this, which is hard. It’s hard to swallow that, and it’s hard to put, like, oh my god, the people are the same… at the same pace as engineering, but we design for people. We’re not, like, selling to robots with no emotion.

158 00:20:30.430 00:20:47.429 Uttam Kumaran: Right? We are selling to people, and so someone walks into the restaurant, and they’re cold, we’ll give them a jacket. Do we sell jackets? No? Like, is that part of what we do here? No, but we figure it out, right? And the food is amazing.

159 00:20:47.610 00:20:54.900 Uttam Kumaran: So these are the small things that, like, allow us to, emerge from the crowd, and it’s always been why people work with us.

160 00:20:55.050 00:21:12.700 Uttam Kumaran: You know, because Robert and I and other people here, we do the work, we can also simplify, and we also are like, hey, this is also just work. Like, I would… Danny, like, tell me about how you got to Eden, like, what do you care about? How else can we do this? We’re gonna crush this project for you. How else… what else can we do for you? You know?

161 00:21:12.700 00:21:13.370 Pranav: Yeah.

162 00:21:13.370 00:21:19.359 Uttam Kumaran: And you’ll find that these people will naturally become your friends, dude. It’s like… and you only have to design it that way, it’s just like…

163 00:21:19.530 00:21:27.020 Uttam Kumaran: you… in the interest of helping, I’m telling you, just keep reminding yourself, we’re here to make Danny successful.

164 00:21:27.260 00:21:31.029 Uttam Kumaran: There’s only one way is to… is to build that relationship, you know?

165 00:21:35.040 00:21:35.970 Pranav: Okay.

166 00:21:36.430 00:21:39.600 Pranav: I’m just trying to think now, like, you know, like how you said, like.

167 00:21:39.810 00:21:42.809 Pranav: Systematically think about how to do this, because, like.

168 00:21:43.400 00:21:55.029 Pranav: I mean, I’m definitely just overthinking it now, like, I could just go in there and just ask him a few questions up front before we get into things. So that’s what I’ll probably just do. I’ll just be like, hey, how’s it going? I’ll just join the meeting, like, be the first one there.

169 00:21:55.030 00:22:00.010 Uttam Kumaran: Prep, call prep, call B, and do a dry run if you want to, like…

170 00:22:00.910 00:22:04.689 Uttam Kumaran: And try things, dude. Like, you nailed engineering, you’re good.

171 00:22:04.900 00:22:17.200 Uttam Kumaran: This should feel uncomfortable. This is what’s called growth. This is what other people suck at, this part, and I’m trying to tell you that to become the best, you have to get good at this.

172 00:22:17.430 00:22:27.860 Uttam Kumaran: And, like, you want to become the best? I’m telling you, engineer, like, solve this problem. I have, like, and you have to try. Try and mess it up.

173 00:22:27.980 00:22:30.739 Uttam Kumaran: Make it awkward, whatever, don’t worry, like…

174 00:22:31.020 00:22:36.530 Uttam Kumaran: Money’s coming in, don’t worry, just try stuff, like, be a human being.

175 00:22:36.750 00:22:47.540 Uttam Kumaran: and show them that you fucking care, and show them that, like, look, we’re having this conversation because you really care, right? It’s not like you’re trying to take the easy way out, so…

176 00:22:47.690 00:23:00.759 Uttam Kumaran: think about it like, yeah, this is just someone I’m trying to help, and, like, how can I be helpful? And try things. Once you try things, and you can see what lands, then we can reflect and continue to iterate. But, like, try to take that leap.

177 00:23:00.760 00:23:12.190 Uttam Kumaran: I have plenty of resources for you to, like, start to think about the human psychology of a lot of this, and a lot of the way I’m going to be sharing for the delivery team is more on the sales account management side.

178 00:23:12.280 00:23:14.590 Uttam Kumaran: But I’m telling you, just try it out, like…

179 00:23:14.820 00:23:19.210 Uttam Kumaran: So we’re set these rules. Set these rules, like, hey, for the first 5 minutes, I’m not gonna talk about work.

180 00:23:19.520 00:23:24.429 Uttam Kumaran: One way or another, just play the game, just try the game.

181 00:23:24.430 00:23:24.780 Pranav: Yes.

182 00:23:24.780 00:23:29.340 Uttam Kumaran: If that’s what’s helpful for you to, like, set those little games, do it, right?

183 00:23:29.680 00:23:39.280 Uttam Kumaran: Some people have to do that. Some people have to say, like, I’m not gonna talk about work for the first 3 minutes. For me, if we don’t talk about work on a call, it’s a successful call with my clients.

184 00:23:40.050 00:23:54.280 Uttam Kumaran: Because they know that this shit is taken care of, so all I want to do is talk about the weekend, I want to talk about how they’re… what’s changing in their company, what’s coming up next quarter. That’s how these meetings should be, because don’t worry, the team’s got it, we’re meeting with

185 00:23:54.590 00:24:02.500 Uttam Kumaran: Jacob, Sarah, they’re all taken care of, don’t worry, like, what else do you got for us, you know? How else can you be helpful? So try it out, like.

186 00:24:02.800 00:24:14.210 Uttam Kumaran: don’t… don’t over… don’t overthink it, but try something new today, and then I would love if you can, like, even… if you want to huddle with that whole CSO group or send a note, it’d be a good reflection for everybody.

187 00:24:14.630 00:24:18.150 Pranav: Yeah, yeah, I think let’s do that after that call.

188 00:24:18.310 00:24:21.639 Pranav: Okay, now I’m… in my head, I’m just thinking, like.

189 00:24:21.760 00:24:28.189 Pranav: maybe I can try to talk about the minimum in terms of work, because I know we did everything.

190 00:24:28.340 00:24:36.090 Pranav: So I can just try to talk about the minimum of that. When they ask specific questions, be like, oh yeah, that’s… that’s ready, like, that’s where… this is where that’s… that’s.

191 00:24:36.090 00:24:38.990 Uttam Kumaran: Show and tell. Lead with a show and tell.

192 00:24:39.550 00:24:43.319 Uttam Kumaran: Lead with… lead with, like, how’s everything? Lead with the show and tell.

193 00:24:43.450 00:24:53.599 Uttam Kumaran: then the rest is just semantics. And ideally, you never get to the semantics, and it’s a good meeting, because they’re like, he has the semantics figured out. So lead with the show and tell.

194 00:24:54.010 00:25:00.539 Uttam Kumaran: Lead with just some, like, light conversation, and then talk about next week, and the rest of the month, and how we’re on track.

195 00:25:00.920 00:25:03.969 Uttam Kumaran: Check both those 3 boxes, like, it’s a great meeting, you know?

196 00:25:04.960 00:25:06.210 Pranav: Cool.

197 00:25:06.210 00:25:10.690 Uttam Kumaran: Slack us if you, like, need it, like, Slack during the meeting, like, if you need whatever you need.

198 00:25:11.800 00:25:13.130 Pranav: Okay, cool.

199 00:25:13.930 00:25:15.810 Uttam Kumaran: And that’s why, like, do the deck.

200 00:25:16.020 00:25:20.679 Uttam Kumaran: But a successful meeting is when you don’t even pull up the deck, it’s just, like.

201 00:25:20.940 00:25:32.280 Uttam Kumaran: brainstorming, and the last thing, yeah, leave some room to ideate. Because guess what? When you ideate, Danny is literally telling you, I want this, I want this, I want this, I want this, like…

202 00:25:32.850 00:25:46.839 Uttam Kumaran: you’re… when you go put the renewal, you will say, you wanted this? You still want that? Cool, let’s bring that in, let’s bring that in. He’s giving you the SOW. Think about it that way, right? So the ideation is not just, like.

203 00:25:46.840 00:25:55.250 Uttam Kumaran: oh, this client likes to ideate a lot, they’re stupid. It’s like, the guy’s telling you, I want this thing, and we already know he’s willing to pay for it.

204 00:25:55.700 00:25:57.320 Uttam Kumaran: All you need to do is…

205 00:25:57.590 00:26:10.280 Uttam Kumaran: grab the… put the fries in the bag, you know, like, get it out there. So, think about it that way. There’s all these interesting framings of these things, so I also want you to reflect a little on, like, what from my…

206 00:26:10.280 00:26:21.029 Uttam Kumaran: feedback is helpful, and what from your… my feedback doesn’t hit, because every one of us has a different way of approaching this, and sales is a science. For me, it’s a super science. It’s not an art.

207 00:26:21.030 00:26:21.610 Pranav: Right.

208 00:26:21.610 00:26:23.000 Uttam Kumaran: I’m now fluid?

209 00:26:23.150 00:26:29.660 Uttam Kumaran: So it seems like a ballet dance? That’s because I’ve been fucking doing this every day for, like, years.

210 00:26:29.770 00:26:31.240 Uttam Kumaran: It should feel like…

211 00:26:31.530 00:26:35.590 Uttam Kumaran: Yeah, I’m pretty loose, and like, I’m on my tippy toes. It should feel like that, that’s…

212 00:26:35.690 00:26:43.590 Uttam Kumaran: That’s what, like, good looks like, right? So you have to, like, you have to get to the point where, when you see great salespeople.

213 00:26:43.710 00:26:52.679 Uttam Kumaran: you’re like, what? This guy’s just, like, floating across the room, floating through topics? That’s a trained behavior. Some people are born with that talent.

214 00:26:53.050 00:27:02.199 Uttam Kumaran: Good for them, like, not for me, like, you have to… you have to be able to steer and dance, and so that’s the thing, but if you think about it like a science, it could be helpful.

215 00:27:03.390 00:27:04.070 Pranav: Okay.

216 00:27:04.610 00:27:08.109 Pranav: Yeah, I think also, too, for me, like, I’m trying to think about…

217 00:27:08.330 00:27:19.860 Pranav: what is, like, something that I could just fix immediately is that I always end these calls early because there’s nothing to talk about, and so I’m just gonna force those calls to go the entire duration.

218 00:27:19.860 00:27:24.100 Uttam Kumaran: Yes, dude, yes. 100% agree, 100% agree.

219 00:27:24.100 00:27:24.710 Pranav: Yeah.

220 00:27:25.280 00:27:26.840 Pranav: Yeah, okay, cool.

221 00:27:27.430 00:27:36.739 Uttam Kumaran: Because this is… you’re gonna change, dude, you’re gonna change your mindset from being an engineer on a team that’s like, cool, meeting done, see ya, to, like, oh, 15 more minutes.

222 00:27:37.240 00:27:42.699 Uttam Kumaran: Tell me about Eden. Tell me about how you joined Eden. Tell me about, like, what’s on Eden’s roadmap, like…

223 00:27:43.000 00:27:45.470 Uttam Kumaran: How do you see, like, let’s say we get all this done, like.

224 00:27:46.140 00:27:48.420 Uttam Kumaran: how do you think this changes things in the business? Like.

225 00:27:48.530 00:27:55.030 Uttam Kumaran: ask the questions that you’re curious. Dude, Eden’s a fucking big-ass business in the Ozempic market.

226 00:27:55.520 00:27:55.940 Pranav: Yeah.

227 00:27:55.940 00:27:57.710 Uttam Kumaran: This guy’s a leader there.

228 00:27:58.140 00:28:00.439 Uttam Kumaran: Be like, what the fuck is it like?

229 00:28:00.830 00:28:11.330 Uttam Kumaran: You’re literally, like, in the craziest, you know, market right now in America, in one of the most transformational drugs sets of therapies of all time.

230 00:28:11.960 00:28:15.489 Uttam Kumaran: what’s… and how… now you’re trying to do AI, like, what’s next?

231 00:28:16.220 00:28:23.329 Uttam Kumaran: Take up all the airways, and make them want to continue to work with you no matter what happens, you know?

232 00:28:23.510 00:28:34.329 Uttam Kumaran: 15 minutes, all it takes is 15-30 minutes, you’ll see. Then the art of it is, like, how me and Robert, it’s, like, 30 minutes a week, we then… that’s all it takes.

233 00:28:34.460 00:28:40.389 Uttam Kumaran: And they’re like, fuck, this person’s really nasty, what… I don’t… whatever. Let’s just figure out how to work with them.

234 00:28:40.590 00:28:44.290 Uttam Kumaran: whatever they’re doing for us, I want to work with them, right?

235 00:28:44.290 00:29:01.679 Pranav: Yeah, so, like, when I kind of observe, like, you and Robert do it, like, I just… I feel like the… the perception that they’ll have, based on, like, the conversation and, like, the presentation you guys have, is, like, okay, yeah, this person has the skill set, this person knows what they’re talking about.

236 00:29:01.710 00:29:10.989 Pranav: And so… that’s why I’m just like, if I talk about other things that aren’t work, then it’s like, are they gonna get that perception from me? But I guess you guys weave it in, so it’s like…

237 00:29:11.560 00:29:14.389 Uttam Kumaran: That’s the thing, you have to weave.

238 00:29:14.390 00:29:14.910 Pranav: Yeah.

239 00:29:14.910 00:29:17.030 Uttam Kumaran: you have to weave. It’s not like…

240 00:29:17.270 00:29:20.580 Uttam Kumaran: Hi, everyone! Okay, 5 minutes, icebreaker.

241 00:29:20.700 00:29:22.890 Pranav: What’s your favorite color?

242 00:29:22.890 00:29:35.109 Uttam Kumaran: That’s not like, you know what I mean? You show up, I say, how’s it going? They’re like, good, just got back from this. Oh, where’d you go? Oh, yeah, I went there, like, 2 years ago, or my buddy lives there. How’d you like it? Oh, yeah, I went to this restaurant.

243 00:29:35.270 00:29:37.309 Uttam Kumaran: And then naturally, sort of like.

244 00:29:37.510 00:29:47.740 Uttam Kumaran: weans off, okay, like, you know, we have this presentation, but I’d actually, like, we can do the deck, but I actually want to make sure that we have a short amount of time.

245 00:29:47.840 00:30:07.760 Uttam Kumaran: I want to just show this demo, let’s flow right through it, blah blah blah. Ideally, like, the ideation starts at that point, and you can just stay on that topic for a while. Then it’s like, cool, we have 15 minutes left, I just want… let me just show, like, a couple slides, I just want to make sure you’re aware of the timeline, where we’re at. Cool, and then we have 7 minutes left.

246 00:30:08.140 00:30:11.360 Uttam Kumaran: I think we’re on… you could just say, I think we’re on a good path, like…

247 00:30:11.970 00:30:20.830 Uttam Kumaran: where, like, where do you feel like what’s gonna happen next? Or, like, I would love to hear more about how the business is going for me to, like, sort of understand

248 00:30:20.930 00:30:23.620 Uttam Kumaran: The situation, you know?

249 00:30:24.550 00:30:25.890 Pranav: Yeah, okay.

250 00:30:26.380 00:30:30.499 Pranav: Yeah, I think that gives me a lot of direction. I feel pretty good now, going into it.

251 00:30:30.810 00:30:35.410 Pranav: Okay. I think in my head, I kind of make it a much bigger thing, because I’m thinking, like.

252 00:30:36.630 00:30:44.439 Pranav: I’m just thinking, like, I have to get everything out to them, like, as soon as possible. But, like, yeah, if I just think of it as, like, a conversation, it’s, like, way less…

253 00:30:44.600 00:30:45.560 Pranav: Stressful.

254 00:30:47.230 00:30:47.910 Pranav: Yeah.

255 00:30:47.910 00:30:52.409 Uttam Kumaran: Yeah, but this, again, you have to do this, dude. This is one where you can’t,

256 00:30:53.110 00:30:57.869 Uttam Kumaran: It’s hard to prep until you just fucking dance around it, and so take.

257 00:30:57.870 00:30:58.340 Pranav: Yup.

258 00:30:58.340 00:31:03.099 Uttam Kumaran: These are cis… these are… these are… these are… these are safe.

259 00:31:03.980 00:31:11.080 Uttam Kumaran: Yeah, this one is a safe one, it’s you and Danny, just… just do it. But this is where I want you to… I want you to…

260 00:31:11.640 00:31:17.780 Uttam Kumaran: eliminate your urge to do the engineering on this one, because my next thing is that I’m gonna say.

261 00:31:18.210 00:31:20.780 Uttam Kumaran: I’m not gonna let you touch a single line of code.

262 00:31:21.060 00:31:22.529 Uttam Kumaran: What are you gonna do then?

263 00:31:23.070 00:31:27.259 Uttam Kumaran: Yeah. And I’m not gonna do it in an effort to be like, you’ll never write code, but…

264 00:31:27.480 00:31:35.350 Uttam Kumaran: I want to challenge you to be like, fuck, okay, the only thing I can do here is send Slacks, send Zooms.

265 00:31:35.460 00:31:38.479 Uttam Kumaran: If you called Robert and said, yo, I want to go see Danny.

266 00:31:38.860 00:31:41.460 Uttam Kumaran: I wanna fly to wherever the fuck he is and see him.

267 00:31:41.840 00:31:46.359 Uttam Kumaran: Alright, just tell me if we want to do that, I’ll get you the ticket, let’s go.

268 00:31:46.890 00:31:47.260 Pranav: Yeah.

269 00:31:47.260 00:31:56.210 Uttam Kumaran: It’s gonna force your mind to be like, you’re gonna sit here bored and be like, okay, what do I do, what do I do, what do I do? If you fall into the engineering trap, we’re gonna lose this client.

270 00:31:57.100 00:31:57.969 Pranav: Okay, okay.

271 00:31:57.970 00:32:00.980 Uttam Kumaran: Because it’s… it’s not the 100% of the pie.

272 00:32:01.690 00:32:02.320 Pranav: Yeah.

273 00:32:02.980 00:32:08.829 Uttam Kumaran: So you don’t want it to be 80% engineering, 20% account management. It has to be 50-50.

274 00:32:08.940 00:32:16.440 Uttam Kumaran: It’s just as important. And when we go into enterprise, like, you’ll see some of the deals, my entire job on these is

275 00:32:16.550 00:32:17.730 Uttam Kumaran: politicking.

276 00:32:19.940 00:32:31.449 Uttam Kumaran: I’m gonna spend 10 hours in meetings and riffing. It’s not what I want to do, the way it works when you’re selling to, like, these big companies, because those guys are like, hey, I have 10 million to spend.

277 00:32:31.740 00:32:33.050 Uttam Kumaran: on this initiative.

278 00:32:33.190 00:32:37.520 Uttam Kumaran: Who’s gonna get it, and who can I trust? Because they’re not gonna know any details.

279 00:32:37.740 00:32:42.689 Uttam Kumaran: So they’re spending on a person that, I trust you, and I trust your team.

280 00:32:43.590 00:32:44.400 Uttam Kumaran: Here.

281 00:32:45.420 00:32:49.529 Uttam Kumaran: Just… do your shit, tell me how it goes, keep me updated.

282 00:32:49.910 00:33:00.510 Uttam Kumaran: Right. So I want you to start to really challenge yourself to be 50-50. That’s why I want you to really, like, don’t let the AI team and folks, like, not support you. Like, I want to see you actually

283 00:33:00.820 00:33:05.669 Uttam Kumaran: Trying to push the bar on the account management, solving that, like, these hesitations for yourself.

284 00:33:06.490 00:33:07.100 Pranav: Okay.

285 00:33:08.250 00:33:09.330 Pranav: Yeah.

286 00:33:10.480 00:33:12.039 Pranav: That’s where I need to start thinking more.

287 00:33:12.040 00:33:24.349 Uttam Kumaran: And I have a lot of people I can connect you with who have different opinions or different schemes on this, so that’s why one thing I want to urge you is, like, if you have this, even if you have a gut feeling on something and you can’t pin it down, just say, like.

288 00:33:24.500 00:33:28.529 Uttam Kumaran: because I will connect you with some of my… like, when you come to Austin.

289 00:33:28.610 00:33:38.340 Uttam Kumaran: I’ll connect you with some people here, amazing salespeople in technology, who will, like, give you the… just some tips on how to think about it.

290 00:33:38.340 00:33:53.550 Uttam Kumaran: And, like, will be great resources, you know, because I know we’re not a super sales-led organization, so I have some people who you’ll hear, like, much of opinions from, and then you can pattern match. So I’m happy to make those connections so that you can at least have other people to, like.

291 00:33:54.440 00:33:59.580 Uttam Kumaran: text, or just be like, I’m thinking about, can I, like, do a roleplay through a pitch with you, etc.

292 00:34:00.460 00:34:07.710 Pranav: Yeah. Actually, on that note, too, like, I think ABC, like, it would be great to kind of meet them.

293 00:34:07.710 00:34:08.230 Uttam Kumaran: that.

294 00:34:08.230 00:34:13.550 Pranav: And so, yeah, if we can bake that into, like, my time when I’m there, that would be great.

295 00:34:14.409 00:34:14.939 Uttam Kumaran: Okay.

296 00:34:15.080 00:34:33.210 Pranav: We can try to figure that out. So today, I’m gonna talk to Janiece. Yvette is out, but I’ll just talk to Janiece, and then I’ll probably sync with Yvette on Monday, and then I’ll figure out, like, what makes the most… what worked for them. They’d always said Thursdays, but, you know, yeah, I mean, if we extend the trip till Thursday, that works, I guess, but…

297 00:34:33.210 00:34:33.630 Uttam Kumaran: Okay.

298 00:34:34.510 00:34:43.130 Pranav: Yeah. I’ll bring that up in the call today, just be like, hey, I’m planning on being there this week, that weekend, like, I’ll be there until Tuesday, like, how does that work?

299 00:34:43.130 00:34:49.749 Uttam Kumaran: Ask them if they can do Tuesday. Yeah, ask… see what they say. If they can do Thursday, then I’ll… we’ll extend you until Thursday, that’s fine.

300 00:34:50.219 00:34:51.569 Pranav: Okay, perfect, perfect.

301 00:34:51.989 00:34:57.129 Pranav: Okay, cool. Let me, let me just get back to it, and then, have my meeting coming up with them soon.

302 00:34:57.680 00:34:59.840 Uttam Kumaran: Okay, okay. Thanks, Sue. Thank you both.

303 00:35:00.190 00:35:01.620 Pranav: Thanks, guys. See ya.

304 00:35:01.620 00:35:02.210 Brylle Girang: Bye.