Meeting Title: EdenRx Project Weekly Planning Date: 2026-03-09 Meeting participants: Greg Stoutenburg, Mitesh Patel, Zoran Selinger


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1 00:02:12.890 00:02:13.980 Mitesh Patel: Hey, Greg.

2 00:02:14.580 00:02:16.300 Greg Stoutenburg: Hey, Pitesh, how’s it going this week?

3 00:02:16.300 00:02:17.609 Mitesh Patel: Good, how are you?

4 00:02:17.610 00:02:19.420 Greg Stoutenburg: Good, good. You have a good weekend?

5 00:02:19.420 00:02:20.979 Mitesh Patel: I did, I did.

6 00:02:21.000 00:02:21.710 Greg Stoutenburg: Yeah.

7 00:02:25.850 00:02:27.020 Mitesh Patel: How about you?

8 00:02:27.670 00:02:36.110 Greg Stoutenburg: Yeah, it was good. Went to Detroit, where I’m from, for my mom’s birthday. Went to a Red Wings game. So, yeah, it was pretty good. Brought the kids.

9 00:02:37.190 00:02:38.260 Mitesh Patel: Nice.

10 00:02:38.260 00:02:39.620 Greg Stoutenburg: Yeah, how are you?

11 00:02:40.820 00:02:45.089 Mitesh Patel: Good, we’ve been, like, unpacking and stuff, I built some furniture.

12 00:02:45.090 00:02:49.379 Greg Stoutenburg: Nice. So, that’s as handy as I’d get.

13 00:02:49.770 00:02:55.680 Greg Stoutenburg: Take the thing, you push the thing in, and then you take the other thing that’s, like, the rod, you put it in, you turn it with the screwdriver.

14 00:02:55.680 00:02:57.969 Mitesh Patel: That’s about it, that’s about it.

15 00:02:59.450 00:03:10.109 Greg Stoutenburg: Yeah, yeah, no, that’s cool. I’m, I’m preparing for a move myself, and I’m… I’m tired of it. Every time I move, I’m like, I don’t need to do this ever again.

16 00:03:10.260 00:03:12.619 Greg Stoutenburg: I… I don’t want to. I’m sick of it.

17 00:03:13.660 00:03:15.520 Greg Stoutenburg: So, I hear ya.

18 00:03:17.830 00:03:26.639 Greg Stoutenburg: Okay, well, I’ll just pinged Zoran, to see if he’s joining, and we’ll wait to get his reply. But I can give you… I can give you my overview.

19 00:03:26.790 00:03:27.790 Mitesh Patel: Okay.

20 00:03:27.820 00:03:34.749 Greg Stoutenburg: So I’ll be out again from later in the afternoon Wednesday through… until next Tuesday.

21 00:03:34.860 00:03:42.370 Greg Stoutenburg: So, what I’m hoping to get done between now and then is there were some… there’s some conversion reporting issue in Mixpanel.

22 00:03:42.370 00:03:51.499 Greg Stoutenburg: That has to do with the new EdenRx.co webpage, so I’m trying to at least triage what the issue is going on there. We’re getting…

23 00:03:51.500 00:04:03.410 Greg Stoutenburg: traffic information, so we’re seeing that folks are going to the page. What we’re not seeing is events beyond that. So, I’m attempting to troubleshoot that, figure out what the solution is going to be.

24 00:04:03.410 00:04:14.279 Greg Stoutenburg: And then, separately, want to set up a Calendly integration for this Day Zero program, where, helping out Ryan and Katie, where, you know, new folks.

25 00:04:14.280 00:04:26.610 Greg Stoutenburg: become a customer, and then we want to, you know, engage them in various ways from then, offer some additional support in the form of a coach. So I need to figure out what’s needed to enable that. So I think if I can

26 00:04:26.630 00:04:44.130 Greg Stoutenburg: tick off those two things, or at least, you know, understand what needs to be done, then that’ll be pretty good for the next two days. And then finally, just… just finalizing Omni, putting the finishing touches on it. Everything’s moved over, the data looks good, just wanted to do a sort of, you know, final review.

27 00:04:44.210 00:04:47.479 Greg Stoutenburg: And then say, alright, it’s time to turn Tableau off.

28 00:04:47.980 00:05:06.779 Mitesh Patel: Yeah, yeah. All right, good, yeah, it’s the final review, and then scheduling those reports, because some of the data still didn’t look, you know, like it was aligned. And, you know, once that question is raised once, it’s hard to sort of lose that doubt, right? So, yeah, those are the things to work on.

29 00:05:07.030 00:05:10.949 Greg Stoutenburg: Is that as of today? Does the data… does something still look off today?

30 00:05:11.690 00:05:12.240 Greg Stoutenburg: That…

31 00:05:12.240 00:05:12.879 Mitesh Patel: End of the name.

32 00:05:12.880 00:05:18.269 Greg Stoutenburg: Friday, I saw the update from our team internally that all of the remaining modeling had been.

33 00:05:18.270 00:05:38.210 Mitesh Patel: Yeah, I mean, that’s what I’m saying is, you know, Josh questioned it once, so today, this morning, in another meeting, Josh is like, I don’t know if that data’s reliable. I’m like, Josh, I think it is, and you have, you know… you know, it’s the kind of thing that happens once something is put out there, it’s hard to… especially when it comes to confidence in the data.

34 00:05:38.210 00:05:44.609 Mitesh Patel: Yeah. And so I think that might be more the issue than anything else.

35 00:05:44.820 00:06:05.029 Greg Stoutenburg: Yeah. No, I agree, and I think that that’s a tactical mistake, I think, on my part, that I’ll just own. On maybe Wednesday, when I talked to them, I said, like, hey, this one report that I know you care about, this one report, I’m gonna start scheduling it and sending it to you, but there’s still some finishing touches that are needed on the back end in order to get complete parity. What I should have done is just not shown it.

36 00:06:05.030 00:06:06.740 Greg Stoutenburg: So, that’s

37 00:06:07.650 00:06:15.509 Greg Stoutenburg: learn my lesson. But yeah. Anyway, the team says it’s good for now, but there’ll be a final review of that, and then we can just turn Tableau off completely.

38 00:06:16.120 00:06:20.040 Mitesh Patel: Yeah. Okay. Alright, that sounds good.

39 00:06:21.770 00:06:38.479 Mitesh Patel: You’ve both been pulled into the whole Omni migration, and I get it, if that’s important, to do. And, you know, one of the things, though, what we’ve been missing is…

40 00:06:38.480 00:06:49.619 Mitesh Patel: I’ve had a couple of discussions with Ryan on his asks for Mixpanel, and they’ve been slower going, again, because you’ve been busy with…

41 00:06:49.620 00:07:01.780 Mitesh Patel: Omni and other things. One of the things that I’m looking at doing is… because, you know, both MixedPanel, North Beam, all three, and Omni are very important and critical for us.

42 00:07:01.780 00:07:13.350 Mitesh Patel: We got to move forward in all three, because each one, as Zoran… you know, I was trying to talk to Zoran into, let’s… can we eliminate one of the three, but each one provides a different,

43 00:07:13.370 00:07:27.710 Mitesh Patel: functionality, and I get it, I understand that. I’m just trying to reduce our tools and complexity and integrations and… that we have to do. But we need focused time on Mixpanel, Greg, and I know now you’re out

44 00:07:27.710 00:07:50.209 Mitesh Patel: after Wednesday, I think you said rest of the week. Yeah, until Tuesday. I’m not sure, Zoran, if you can pick this up, but I… I feel like I need to hire that guy, Josh Yoon, to help move the mixed panel things along, because there’s a lot of reports there that we need, drop-off reports and things that really aren’t going to happen in Omni or… sorry, or Northbeam. Yeah.

45 00:07:50.420 00:07:52.930 Mitesh Patel: And, and, and, and, and so…

46 00:07:53.520 00:07:56.319 Mitesh Patel: you know, that’s another… I don’t know.

47 00:07:56.470 00:08:19.650 Mitesh Patel: a few thousand dollars, at least per month that we’re gonna need if I engage with, with Josh. So, that’s one of the things that I’m gonna have to go talk to Robert. I’ll be like, Robert, you know, we just haven’t had the bandwidth, now I gotta go hire somebody else. And I’ll deal with Robert on that, but just giving you guys a heads up about it, because if Robert asks you, hey, why not, then…

48 00:08:19.870 00:08:22.439 Mitesh Patel: We’ve had this conversation.

49 00:08:22.720 00:08:42.580 Greg Stoutenburg: Yeah, yeah, yeah. Yeah, appreciate that, appreciate the heads up as well. Yeah, it has been, you know, on our side, it’s been… has been a prioritization thing, you know, it’s been, there were… there were troubleshooting issues with various systems, and there’s the Omni migration, and I understand that there were a couple of asks that go back a couple weeks at this point that, that really haven’t been touched, so…

50 00:08:42.580 00:08:53.420 Greg Stoutenburg: You know, let’s, yeah, I mean, we’ve had the conversation, and let’s also figure out the approach here. Maybe we go, hey, some of the… this seems to become the top priority now, and then we go, alright, clear other things out of the way.

51 00:08:53.420 00:08:56.850 Greg Stoutenburg: So, yeah, that, that sounds good.

52 00:08:57.690 00:09:06.899 Zoran Selinger: from my standpoint, there’s only one thing this week that has probably higher priority than Mixpanel, and that’s Everflow.

53 00:09:07.070 00:09:17.730 Zoran Selinger: Yeah. So I’m just figuring that out, and then I don’t think… I don’t have any other thing up aside from creating reports this week for you.

54 00:09:18.260 00:09:32.460 Zoran Selinger: we’ll have to discuss prioritization. Ryan’s been pushing on that vendor performance-specific dashboards in Mixpanel. If those are very important, I can… that can be my next priority after Everflow.

55 00:09:32.460 00:09:38.409 Mitesh Patel: Okay, let you run… what I want to do is, and I know it’s somewhere, and I just don’t have it in front of me.

56 00:09:38.440 00:09:55.799 Mitesh Patel: But I think we need to go look at all the marketing reports and requests, and then all the others, Greg, the non-marketing reports and requests. I just… I want to see the two lists, who’s asking for what, and yeah, that’s what we should do during these meetings, is let’s prioritize those.

57 00:09:55.800 00:10:11.139 Mitesh Patel: in addition to talking about, you know, what we accomplished last week and what’s on the plan for this week. Because that… without that prioritization, it’s really hard to say, okay, let’s do this, or let’s forego, let’s delay this other thing for this, you know? That’s the kind of conversation we got to get into.

58 00:10:11.550 00:10:12.190 Greg Stoutenburg: Yep.

59 00:10:12.340 00:10:13.600 Greg Stoutenburg: Yep. Yeah.

60 00:10:13.600 00:10:25.720 Zoran Selinger: I have the list in my tickets. I’ll… I’ll give it to… I’ll give my list to Greg. He’ll go, he’s gonna add, add his things, and yeah, we can… we can have that pretty quickly.

61 00:10:25.720 00:10:26.930 Mitesh Patel: Okay, perfect.

62 00:10:27.090 00:10:28.339 Greg Stoutenburg: Yep, sounds good.

63 00:10:29.140 00:10:41.190 Mitesh Patel: Alright, so that’s all I got then. I think the rest of it sounds good. I just, you know, between the two of you, we just need extra bandwidth, in addition to the two of you, I should say. We need extra bandwidth for Mixpanel.

64 00:10:41.860 00:10:42.470 Greg Stoutenburg: Yep.

65 00:10:42.730 00:10:56.559 Mitesh Patel: And, Zoran, just so you know, I think we had this conversation last week about Northbeam. I’m gonna go ahead and expand their relationship with them, so we’re gonna move to Enterprise.

66 00:10:57.140 00:10:57.990 Mitesh Patel: Level of…

67 00:10:57.990 00:11:01.640 Zoran Selinger: We’re going to… Every couple of hours, right?

68 00:11:01.920 00:11:07.509 Mitesh Patel: Yeah, I kind of talked them down to give me… giving us hourly updates as well, and so…

69 00:11:07.510 00:11:08.100 Zoran Selinger: That’s great.

70 00:11:08.100 00:11:12.170 Mitesh Patel: You get that for, you know, I think a good price.

71 00:11:12.760 00:11:14.579 Zoran Selinger: Very good, very good, that makes me very.

72 00:11:14.580 00:11:17.990 Mitesh Patel: I mean, it’s more than double what we’re paying now, but I think worth it.

73 00:11:18.420 00:11:28.000 Mitesh Patel: Yeah, okay. And we’re gonna get more services from them, more support, because of the enterprise subscription level.

74 00:11:28.180 00:11:29.750 Zoran Selinger: Okay, excellent.

75 00:11:29.750 00:11:30.120 Mitesh Patel: Okay.

76 00:11:30.120 00:11:30.660 Zoran Selinger: iPhone.

77 00:11:30.660 00:11:31.260 Greg Stoutenburg: I like that.

78 00:11:31.540 00:11:32.320 Mitesh Patel: Alright, cool.

79 00:11:32.720 00:11:37.830 Mitesh Patel: I’m gonna sign that later today, and we’ll just get… I guess they just turn it on for us, I don’t know.

80 00:11:39.410 00:11:40.470 Zoran Selinger: Yeah, okay.

81 00:11:40.470 00:11:41.270 Mitesh Patel: Okay.

82 00:11:41.710 00:11:44.480 Mitesh Patel: Okay, well, thank you.