Meeting Title: Eden RX Mixpanel Reporting Check-in Date: 2026-03-09 Meeting participants: Greg Stoutenburg, Danny Valdez


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1 00:02:03.410 00:02:04.939 Greg Stoutenburg: Hey, how’s it going?

2 00:02:05.520 00:02:06.720 Danny Valdez: Pretty good, how you doing, Greg?

3 00:02:07.860 00:02:14.480 Greg Stoutenburg: Doing well. Spent the weekend in Michigan for Mom’s birthday, so that was fun, just getting back to it now.

4 00:02:14.600 00:02:15.669 Danny Valdez: Alright, cool, cool.

5 00:02:15.780 00:02:16.939 Greg Stoutenburg: Yeah, I’ll be him.

6 00:02:17.080 00:02:20.359 Danny Valdez: And then you got another long weekend this upcoming weekend as well?

7 00:02:20.640 00:02:24.320 Greg Stoutenburg: Yeah, so it’s… this is just how it worked out. So…

8 00:02:24.650 00:02:38.110 Greg Stoutenburg: That was, that was to go to Michigan for my mom’s birthday, caught a Red Wings game, brought the kids, it was great. And then Wednesday, I’ll be leaving with my girlfriend and her kids to go visit her father in… in Florida, so… Okay.

9 00:02:38.110 00:02:38.660 Danny Valdez: Alright.

10 00:02:38.660 00:02:41.089 Greg Stoutenburg: Yeah, so then… and then we’ll get back. So we’ll leave.

11 00:02:41.220 00:02:48.859 Greg Stoutenburg: I mean, I don’t know, wheels up at, like, 5.30pm or something like that, and then get back Monday evening. Yeah.

12 00:02:49.570 00:02:50.270 Danny Valdez: Very cool.

13 00:02:50.270 00:03:08.020 Greg Stoutenburg: also see another Red Wings game while down there, which I guess was really nice, so I guess that’s, like, I’m from Detroit, and I guess that’s, like, that was her dad’s idea of, like, a, I don’t know, a way to welcome me, or something? Okay, alright. So I’ll have gone from, one Red Wings game in my life when I was about 16,

14 00:03:08.020 00:03:16.440 Greg Stoutenburg: to 2 inside of two weeks. You know, 24 years later. So, yeah, yeah, good hockey month.

15 00:03:16.440 00:03:17.750 Danny Valdez: Alright, cool, cool.

16 00:03:17.970 00:03:21.240 Danny Valdez: Awesome. Wait, where, where are you located again?

17 00:03:21.260 00:03:23.110 Greg Stoutenburg: So, I’m in York, Pennsylvania.

18 00:03:23.380 00:03:24.409 Danny Valdez: Okay, alright.

19 00:03:24.410 00:03:26.959 Greg Stoutenburg: near Baltimore and Harrisburg. Yeah.

20 00:03:27.230 00:03:27.550 Danny Valdez: Okay.

21 00:03:27.900 00:03:28.860 Greg Stoutenburg: Yep.

22 00:03:28.860 00:03:30.340 Danny Valdez: Alright, cool.

23 00:03:30.340 00:03:31.010 Greg Stoutenburg: Yep.

24 00:03:31.010 00:03:33.300 Danny Valdez: Well, good for you, have some…

25 00:03:33.660 00:03:34.040 Greg Stoutenburg: Yep.

26 00:03:34.040 00:03:35.510 Danny Valdez: Do some travel, I like it.

27 00:03:35.510 00:03:44.959 Greg Stoutenburg: Yeah, yeah, I’m glad. It’s… it’s a funny thing, though. So, like, in total, it’s… it’s only 5 days, right? So it’s like I took 1 week off. But it feels disruptive.

28 00:03:45.180 00:03:55.069 Greg Stoutenburg: You know, like, it just… it’s like there’s more things to reschedule. It’s harder for other people to understand, like, yeah, I know I was out last Thursday and Friday, and this time I’m out Thursday, Friday, and Monday.

29 00:03:55.680 00:04:07.840 Greg Stoutenburg: But I’m not off for 2 weeks. I’m, like, very much not off for 2 weeks. It is five times. It’s a very… yeah. Anyway, so… yeah, so I get to get caught up twice, plan out-of-office stuff twice, you know.

30 00:04:07.840 00:04:10.960 Danny Valdez: Yeah, a lot of fun. Oh, what terrible problems do you have to go.

31 00:04:10.960 00:04:18.720 Greg Stoutenburg: I know, yeah, yeah, I know, yeah. So when I’m, when I’m, you know, sipping a beer outside at, like, 3 PM on Friday… Yes, I’m gonna do a terrible

32 00:04:19.050 00:04:24.579 Greg Stoutenburg: Don’t feel too bad for me, for all the messages I’m ignoring.

33 00:04:25.550 00:04:27.020 Danny Valdez: Cool, cool, okay.

34 00:04:27.020 00:04:27.960 Greg Stoutenburg: Okay.

35 00:04:27.960 00:04:28.970 Danny Valdez: So…

36 00:04:30.180 00:04:41.400 Danny Valdez: I don’t know, it’s… I feel like Ryan should be the one in on this meeting, since I’m not as heavily involved in this, but I think he just wanted to at least touch base.

37 00:04:43.050 00:04:45.229 Danny Valdez: Do we have any idea

38 00:04:45.410 00:04:52.040 Danny Valdez: what… what’s going on with the Eden RX reporting and Mixpanel yet, other than that it’s not working?

39 00:04:52.040 00:05:09.860 Greg Stoutenburg: No, so… so I know that this was mentioned a few weeks ago, and then I was on work for the… the Omni stuff, which is wrapping up now. So what I… what I don’t know is there’s this… so I guess there’s this team that’s doing something with Google Shopping.

40 00:05:09.980 00:05:14.680 Greg Stoutenburg: And that’s connected to EdenRx.co for the new intakes, right?

41 00:05:14.680 00:05:15.370 Danny Valdez: Yes, yeah.

42 00:05:15.370 00:05:18.789 Greg Stoutenburg: And the team wants to be able to use Mixpanel.

43 00:05:18.800 00:05:35.779 Greg Stoutenburg: But, you know, the only note that I saw is, like, you know, there are bugs, but I don’t know… I don’t have detail on it beyond that. I… I haven’t seen what the… what the setup looks like, or what might be getting tracked from the new, from the new website, so…

44 00:05:35.800 00:05:45.140 Greg Stoutenburg: I can help with figuring out what might be going wrong, or what the plan should be for getting the right things stood up, but I don’t really have context on what is in place already.

45 00:05:45.930 00:05:46.630 Danny Valdez: Okay.

46 00:05:46.630 00:05:48.250 Greg Stoutenburg: Or why we think it’s not working.

47 00:05:49.360 00:05:54.390 Danny Valdez: We did walk through it… A little bit.

48 00:05:54.850 00:06:02.470 Danny Valdez: when I think you and I and Ryan met a couple weeks ago, like, we were looking at dashboards and how it wasn’t working then, do you remember that?

49 00:06:02.780 00:06:13.410 Greg Stoutenburg: I mean, yeah, like, I remember… I remember… so I remember being brief, I remember, like, getting some kind of, like, very basic overview, but also, I mean, you know.

50 00:06:13.410 00:06:22.909 Greg Stoutenburg: I believe that the EdenRx.co site is new, and I know I haven’t been involved in anything even being set up for Mixpanel, so… Yeah.

51 00:06:23.150 00:06:26.010 Greg Stoutenburg: So, that’s, like, for me, that’s where the gap is.

52 00:06:26.580 00:06:27.240 Danny Valdez: Okay.

53 00:06:27.730 00:06:32.540 Danny Valdez: So is there anything you… need…

54 00:06:33.140 00:06:36.680 Danny Valdez: From us to move forward with that.

55 00:06:36.820 00:06:40.259 Greg Stoutenburg: Yeah, I mean, I think what I… what I need to know is, what is it…

56 00:06:41.350 00:06:46.269 Greg Stoutenburg: What’s the gap between what is expected to be seen and what is being seen?

57 00:06:46.380 00:06:52.909 Greg Stoutenburg: And, and, like, where can I get more information about what’s been implemented for Mixpanel for this?

58 00:06:52.910 00:06:58.040 Danny Valdez: Okay, let me… let me share something with you right now to begin answering some of those questions.

59 00:06:58.040 00:06:58.530 Greg Stoutenburg: Okay.

60 00:06:59.910 00:07:05.319 Greg Stoutenburg: Hold on, I don’t use Zoom as often. How do I share my screen again? Where is it? Big, giant.

61 00:07:05.320 00:07:07.729 Danny Valdez: Oh, the giant green button right in the middle, it says shit.

62 00:07:07.730 00:07:10.240 Greg Stoutenburg: It is such an obvious button that I also miss it every day.

63 00:07:10.240 00:07:14.740 Danny Valdez: Like, it must not be this green thing, what else could it be?

64 00:07:14.980 00:07:15.930 Greg Stoutenburg: Yeah.

65 00:07:16.480 00:07:19.150 Danny Valdez: Okay. Touch screen…

66 00:07:22.940 00:07:26.300 Danny Valdez: Get out of my way… screen thing. Okay, there we are.

67 00:07:27.600 00:07:30.089 Danny Valdez: Oh, allow? Do you see my screen?

68 00:07:30.090 00:07:30.840 Greg Stoutenburg: Yes.

69 00:07:30.840 00:07:31.500 Danny Valdez: Okay.

70 00:07:32.000 00:07:42.090 Danny Valdez: Alright, so if I go to Mixpanel… And I have these… Page performance…

71 00:07:44.620 00:07:48.320 Danny Valdez: boards here, which I believe you have access to.

72 00:07:48.870 00:07:54.290 Danny Valdez: So, we basically break things down by page type. So, we’ll just say, for example.

73 00:07:54.530 00:07:57.489 Danny Valdez: This is a simple one. Affiliates here.

74 00:07:57.910 00:08:02.700 Danny Valdez: I break it down by traffic and bounce rate,

75 00:08:04.060 00:08:08.940 Danny Valdez: And then performance, meaning, click-through rate, CTR,

76 00:08:09.400 00:08:12.020 Danny Valdez: Oh, sorry, CTR and conversion rate.

77 00:08:12.160 00:08:17.060 Danny Valdez: And then this is rates, and then this is actually raw numbers over time.

78 00:08:17.170 00:08:24.360 Danny Valdez: And then I also just list, traffic by page.

79 00:08:24.920 00:08:31.149 Danny Valdez: traffic, and I rank the pages by traffic, and by conversions, and by conversion rate.

80 00:08:31.320 00:08:36.739 Danny Valdez: for some reason, this is taking slow to load. So this is just a basic overview I have of each of our page types.

81 00:08:37.070 00:08:40.409 Danny Valdez: So when we go up to the Eden RX one.

82 00:08:43.970 00:08:52.619 Danny Valdez: It’s clear that part of it works, because we’re getting the traffic data correctly, so 1,000 users in the last 7 days.

83 00:08:52.800 00:08:57.329 Danny Valdez: I don’t know for sure if this is…

84 00:08:57.730 00:09:02.500 Danny Valdez: all of the data, I don’t know if we’ve had more than a thousand in the last 7 days, but it…

85 00:09:02.610 00:09:06.030 Danny Valdez: I think that seems like a plausibly correct number.

86 00:09:06.260 00:09:12.020 Danny Valdez: But then… Anything conversion-related is not coming through.

87 00:09:12.410 00:09:13.140 Danny Valdez: So…

88 00:09:13.140 00:09:13.530 Greg Stoutenburg: Okay.

89 00:09:13.530 00:09:18.499 Danny Valdez: conversions are triggered, I know, on the BASC side of things.

90 00:09:18.890 00:09:23.400 Danny Valdez: So, for some reason, the EdenRx.co

91 00:09:24.380 00:09:28.650 Danny Valdez: setup in BASC is not feeding in conversion

92 00:09:28.760 00:09:31.340 Danny Valdez: events the way it’s supposed to.

93 00:09:31.730 00:09:33.520 Greg Stoutenburg: Okay, that helps.

94 00:09:34.070 00:09:36.989 Greg Stoutenburg: That’s what we’re missing, is getting the information from BASC. Okay.

95 00:09:37.560 00:09:50.759 Danny Valdez: And I don’t know… I’ve been here going on 2 years now, and I’ve literally never, like, been in Basque once, so I don’t know anything about that setup, I don’t know what’s missing, but Ryan does, he does everything in Basque.

96 00:09:50.760 00:09:51.100 Greg Stoutenburg: Yeah.

97 00:09:51.100 00:09:54.239 Danny Valdez: And he’s certain that things are plugged in there.

98 00:09:54.390 00:09:59.719 Danny Valdez: But for some reason, they’re not being pushed into Mixpanel the correct way.

99 00:10:00.130 00:10:00.890 Greg Stoutenburg: Okay.

100 00:10:00.890 00:10:03.880 Danny Valdez: And I wish I could give you a slightly more technical…

101 00:10:04.300 00:10:14.919 Danny Valdez: answer, or not answer, but explanation there, but I just don’t know quite enough about how this works to give you more. But does this at least set you up in the right direction to go?

102 00:10:14.920 00:10:19.399 Greg Stoutenburg: That at least points a direction, that I’m… what we’re really looking at is misalignment with BASC.

103 00:10:21.010 00:10:29.140 Greg Stoutenburg: And so this is Google Shopping. Is there, like, a… I’ve never… I don’t have a Google Shopping login,

104 00:10:29.380 00:10:31.190 Greg Stoutenburg: Could you set me up with that?

105 00:10:31.190 00:10:35.189 Danny Valdez: It’s only Google Shopping in the sense that that’s where we run the ads from.

106 00:10:37.480 00:10:38.500 Danny Valdez: Fine.

107 00:10:39.400 00:10:45.050 Danny Valdez: So, I don’t think, like, everything is being tracked The normal way through our…

108 00:10:45.190 00:10:52.580 Danny Valdez: we’re not pulling data in from, like, the shopping panel or anything. It’s all just from our normal…

109 00:10:53.940 00:11:00.890 Danny Valdez: our normal Google tracking… sorry, what’s the… what’s the terminology I’m looking for here?

110 00:11:00.890 00:11:02.310 Greg Stoutenburg: Google Ads.

111 00:11:02.310 00:11:03.780 Danny Valdez: Yeah, yeah, exactly, yeah, yeah, yeah.

112 00:11:03.780 00:11:04.879 Greg Stoutenburg: Yeah, okay.

113 00:11:05.310 00:11:06.880 Greg Stoutenburg: Okay.

114 00:11:08.270 00:11:09.180 Greg Stoutenburg: Okay.

115 00:11:09.780 00:11:11.829 Greg Stoutenburg: Give me one moment, please.

116 00:11:13.300 00:11:19.780 Greg Stoutenburg: Search… UX page… No items match your search.

117 00:11:20.930 00:11:23.509 Greg Stoutenburg: Do you have to invite me to something? .

118 00:11:25.120 00:11:26.560 Danny Valdez: Maybe.

119 00:11:26.980 00:11:28.649 Danny Valdez: Thought maybe you’d been invited, but let.

120 00:11:28.650 00:11:32.249 Greg Stoutenburg: Maybe to share, yeah, maybe go to share and share that with me.

121 00:11:32.740 00:11:35.730 Danny Valdez: Well, yeah, your name’s not on here, so I guess that has something to do with it.

122 00:11:38.190 00:11:39.430 Greg Stoutenburg: And…

123 00:11:41.510 00:11:46.219 Danny Valdez: share both of them with you. I basically… I just broke them down into two boards.

124 00:11:46.520 00:11:48.930 Danny Valdez: Because… .

125 00:11:48.930 00:11:49.550 Greg Stoutenburg: Okay.

126 00:11:49.550 00:11:54.219 Danny Valdez: One board was getting too big, so it was just the different page types, but anything that’s, like.

127 00:11:55.850 00:11:58.629 Danny Valdez: One of the pages is basically anything that’s… we’ve…

128 00:11:59.400 00:12:04.510 Danny Valdez: That is on our, like, main site, like, our product pages, our blogs.

129 00:12:04.630 00:12:04.990 Greg Stoutenburg: Yeah.

130 00:12:04.990 00:12:12.719 Danny Valdez: Twitter pages are all on the main site, and then the one is external channels, so things coming from ads and stuff, so Google tracking and affiliates, and…

131 00:12:12.960 00:12:15.240 Danny Valdez: That sort of thing. Okay. Okay.

132 00:12:16.130 00:12:29.739 Greg Stoutenburg: Okay, that is helpful. That’ll at least give me, like, a start, so I can investigate and then see other… what other questions there are. And I know that, you know, your team has had to wait while I’ve been on Omni stuff, so I want to be able to

133 00:12:29.900 00:12:35.460 Greg Stoutenburg: deliver at least a plan to resolve this, before I take off on Wednesday.

134 00:12:35.460 00:12:36.800 Danny Valdez: Okay, excellent.

135 00:12:37.550 00:12:38.900 Greg Stoutenburg: Cool, alright.

136 00:12:38.900 00:12:51.899 Danny Valdez: I don’t know much else to be able to tell you here, but if you have any questions, ping me and Ryan, and Ryan can hopefully answer. If not, I can do my best as well.

137 00:12:52.420 00:12:54.209 Greg Stoutenburg: Okay. But, okay.

138 00:12:54.570 00:12:57.149 Danny Valdez: Okay, is this… this is a good start, though?

139 00:12:57.150 00:13:02.210 Greg Stoutenburg: This is a good start. I’m gonna just make sure I’ve been added to those boards before we hang up.

140 00:13:02.210 00:13:02.870 Danny Valdez: Okay.

141 00:13:09.180 00:13:11.400 Greg Stoutenburg: Maybe I have to accept an invite first.

142 00:13:22.110 00:13:27.660 Greg Stoutenburg: Okay… So, I got that one.

143 00:13:31.680 00:13:37.170 Greg Stoutenburg: Alright, now… Let me just get to the data.

144 00:13:44.550 00:13:50.520 Greg Stoutenburg: Yeah, okay, and then there’s the conversions. I can open the chart, I can see the events.

145 00:13:51.330 00:13:55.650 Greg Stoutenburg: Okay.

146 00:13:56.660 00:14:01.540 Greg Stoutenburg: Cool. I think that should be all I need for now, and I can.

147 00:14:01.540 00:14:06.300 Danny Valdez: As a side note, I’m just realizing now that the… The click-through rate?

148 00:14:07.120 00:14:17.170 Danny Valdez: Is also not working, and the click-through rate is defined by just landing on a BASC page.

149 00:14:17.440 00:14:22.619 Danny Valdez: It’s going… it’s a funnel. It’s going from the landing page to a BASC page.

150 00:14:23.050 00:14:30.080 Danny Valdez: So, it’s not just that the conversion event isn’t firing, that it’s not even registering that you’re landing on a BASC page.

151 00:14:30.990 00:14:31.610 Greg Stoutenburg: Okay.

152 00:14:32.070 00:14:34.860 Greg Stoutenburg: Okay.

153 00:14:36.730 00:14:42.789 Greg Stoutenburg: Alright, so, and so is this still, like, the old website, where once you get to…

154 00:14:42.930 00:14:45.910 Greg Stoutenburg: Like, you start being in Basque once you start completing the intake.

155 00:14:46.820 00:14:51.420 Danny Valdez: Yes. Or, like, the second you enter the intake is Basque.

156 00:14:51.660 00:14:53.369 Greg Stoutenburg: That’s VASC, right? So that’s…

157 00:14:53.370 00:14:57.500 Danny Valdez: And the URL will change. You’ll see once you jump from

158 00:14:57.860 00:15:04.089 Danny Valdez: Or actually, should I give you some URLs here so you can look at an actual flow? Would that make sense?

159 00:15:04.090 00:15:10.139 Greg Stoutenburg: That would be great, yep. Okay, one second. That’ll help me know what’s supposed to fire when, so I can find where the gaps are.

160 00:15:12.350 00:15:14.789 Danny Valdez: Okay, so let me send you this right here.

161 00:15:15.510 00:15:18.549 Danny Valdez: Okay, I just sent you a link in Slack, did you get that?

162 00:15:21.080 00:15:21.810 Greg Stoutenburg: Yep.

163 00:15:22.400 00:15:28.140 Danny Valdez: Okay, so the page itself is on… Is us.

164 00:15:28.470 00:15:30.449 Danny Valdez: We’re hosting that page.

165 00:15:30.600 00:15:32.720 Danny Valdez: And then if you click Buy Now.

166 00:15:33.880 00:15:38.209 Danny Valdez: you’ll see the second that the URL changes to app.

167 00:15:39.110 00:15:43.479 Danny Valdez: dot Edenrx. Once you’re in that app, that means you’re in BASC.

168 00:15:44.170 00:15:50.999 Greg Stoutenburg: Okay, got it. And remind me again why the move to EdenRx.co?

169 00:15:51.200 00:15:54.730 Greg Stoutenburg: Instead of, you know, was just, you know, Eden.com or something.

170 00:15:54.730 00:16:07.740 Danny Valdez: It was a… a, policy slash legal… not actually not legal, a policy necessity with Google, because… Google…

171 00:16:07.850 00:16:17.870 Danny Valdez: for shopping was no longer allowing us to sell medications by, through recurring plans.

172 00:16:18.380 00:16:19.260 Danny Valdez: And, like.

173 00:16:19.870 00:16:33.020 Danny Valdez: Not just that we couldn’t have a page that advertised recurring plans, but, like, even in our fine print and our terms of service, we couldn’t mention recurring plans, which is what our entire main business model is made out of.

174 00:16:33.050 00:16:37.379 Greg Stoutenburg: Yeah. We had to basically set up this secondary business model that.

175 00:16:37.640 00:16:43.960 Danny Valdez: Has no trace of recurring plans, is not linked to our main domain in any way that mentions that.

176 00:16:44.130 00:16:45.150 Greg Stoutenburg: Okay.

177 00:16:45.180 00:16:48.060 Danny Valdez: So that, that was the need right there, if that makes sense.

178 00:16:48.390 00:16:50.739 Greg Stoutenburg: But this is… this is recurring.

179 00:16:51.660 00:16:55.609 Danny Valdez: No, it’s not. There’s nothing, nothing, it’s a… it’s a one-time purchase.

180 00:16:56.630 00:16:57.350 Greg Stoutenburg: Okay.

181 00:16:58.200 00:16:59.140 Greg Stoutenburg: I see.

182 00:17:01.240 00:17:02.150 Greg Stoutenburg: Okay.

183 00:17:03.160 00:17:04.599 Greg Stoutenburg: Alright, that helps.

184 00:17:05.349 00:17:14.059 Greg Stoutenburg: Cool. Alright, I’ll… I’ll just take a little bit of time right now, and see if I can, like, begin to triage anything, and that’ll help me at least identify where there’s some questions.

185 00:17:14.280 00:17:19.299 Danny Valdez: Okay. And then if you need… I don’t know if… do you have BASC access right now?

186 00:17:19.930 00:17:21.510 Greg Stoutenburg: Yeah, I’ve been in Basque.

187 00:17:21.510 00:17:22.060 Danny Valdez: Okay, alright.

188 00:17:22.060 00:17:23.250 Greg Stoutenburg: Let me just, yeah.

189 00:17:23.250 00:17:30.240 Danny Valdez: If you need anything else on that front, that’s all Ryan. I’m not able to help you with that, but if you need anything, just go ahead and let him know.

190 00:17:30.440 00:17:33.560 Greg Stoutenburg: Okay. Sounds good. Cool. Thanks, Danny.

191 00:17:33.560 00:17:34.350 Danny Valdez: No problem, talk to you later.

192 00:17:34.350 00:17:35.889 Greg Stoutenburg: See ya. You too. Bye.