Meeting Title: Eden Daily Standup Date: 2026-03-03 Meeting participants: Robert Tseng, Demilade Agboola, Awaish Kumar, Zoran Selinger
WEBVTT
1 00:00:28.900 ⇒ 00:00:31.150 Awaish Kumar: Hi, Robert. How are you doing?
2 00:00:31.460 ⇒ 00:00:32.500 Robert Tseng: Hey, Wish.
3 00:00:33.500 ⇒ 00:00:35.729 Robert Tseng: Good. I’m…
4 00:00:36.980 ⇒ 00:00:45.110 Robert Tseng: even, like, hold me into something I like. TikTok spend is, like, not flowing through. I wonder… I’m still…
5 00:00:45.690 ⇒ 00:00:48.980 Robert Tseng: It might be my sheet, but… Like, I don’t…
6 00:00:48.980 ⇒ 00:00:49.340 Awaish Kumar: Okay.
7 00:00:49.340 ⇒ 00:00:50.770 Robert Tseng: If it’s going on.
8 00:00:50.770 ⇒ 00:00:52.920 Awaish Kumar: Is it for the executive sheet?
9 00:00:53.430 ⇒ 00:00:54.330 Robert Tseng: Yeah.
10 00:00:55.350 ⇒ 00:01:00.889 Awaish Kumar: Okay, I can take a look if, if it is available in the raw data.
11 00:01:03.330 ⇒ 00:01:09.200 Robert Tseng: Yeah, I was, like, checking all my formulas and stuff right now, so I’m… I’m not done yet.
12 00:01:09.320 ⇒ 00:01:10.080 Robert Tseng: Right.
13 00:01:10.720 ⇒ 00:01:12.560 Robert Tseng: Yes. Yes.
14 00:01:14.140 ⇒ 00:01:15.329 Robert Tseng: I’m just checking.
15 00:01:21.060 ⇒ 00:01:22.500 Robert Tseng: Feel bright.
16 00:01:22.860 ⇒ 00:01:24.130 Robert Tseng: on insight.
17 00:01:25.130 ⇒ 00:01:28.449 Robert Tseng: Yeah, why is the spend zero? It shouldn’t be zero.
18 00:01:30.240 ⇒ 00:01:34.309 Robert Tseng: Yeah, I feel like it must be in the raw data, something’s not coming through.
19 00:01:52.230 ⇒ 00:01:53.080 Robert Tseng: Beautiful.
20 00:02:16.370 ⇒ 00:02:21.880 Robert Tseng: Paid spend… I mean, this is pretty straightforward, this is just supposed to be a subject.
21 00:02:32.280 ⇒ 00:02:32.940 Robert Tseng: Yep.
22 00:02:55.630 ⇒ 00:02:57.300 Robert Tseng: What the heck is happening?
23 00:02:57.940 ⇒ 00:02:58.660 Robert Tseng: Oh.
24 00:03:17.050 ⇒ 00:03:17.800 Zoran Selinger: Hi, guys.
25 00:03:18.740 ⇒ 00:03:19.680 Robert Tseng: a…
26 00:03:19.680 ⇒ 00:03:24.460 Zoran Selinger: Yeah, sorry, I thought you’re not coming to this one either.
27 00:03:24.860 ⇒ 00:03:26.419 Robert Tseng: No, I, I mean, I…
28 00:03:26.740 ⇒ 00:03:35.179 Robert Tseng: All good. Okay, yeah, I wish… I think I’ve confirmed that it’s just… it’s not my formulas, it’s TikTok spend data, it’s just not coming in here.
29 00:03:37.070 ⇒ 00:03:41.560 Awaish Kumar: Yeah, okay, yeah, I’m just going to debug that after the call.
30 00:03:41.820 ⇒ 00:03:43.680 Robert Tseng: Okay, cool, alright.
31 00:03:44.960 ⇒ 00:03:45.990 Robert Tseng: Ugh.
32 00:03:47.500 ⇒ 00:03:49.880 Robert Tseng: Way too long to… God.
33 00:03:50.120 ⇒ 00:03:57.429 Robert Tseng: Alright, anyway, yeah, I had to prep it all for the stand-up, so let’s just kinda… is there anything to talk about with you guys?
34 00:04:01.600 ⇒ 00:04:07.510 Zoran Selinger: Yeah, nothing… Eden… Yeah.
35 00:04:07.800 ⇒ 00:04:14.959 Zoran Selinger: Nothing much, I’m gonna create a new Metahead account for a separate domain for Eden.
36 00:04:15.900 ⇒ 00:04:18.780 Zoran Selinger: Tracking seems to be working, everyone’s happy.
37 00:04:19.890 ⇒ 00:04:23.569 Zoran Selinger: And start working on a… on a report.
38 00:04:24.170 ⇒ 00:04:35.620 Zoran Selinger: that Mitesh really wants, and also, yeah, I like that one. I don’t know if you… if you remember Top Conversion Paths report in Google Analytics, if you ever looked at that one.
39 00:04:38.490 ⇒ 00:04:41.510 Zoran Selinger: So I wanna, I wanna do that report,
40 00:04:42.210 ⇒ 00:04:55.950 Zoran Selinger: in Omni, basically. I’m gonna try to do it in Omni. We should, like, Edge data is perfect for it. Essentially, the report is showing you the main conversion paths
41 00:04:56.520 ⇒ 00:05:00.900 Zoran Selinger: How, kind of, channels interact with each other before a conversion.
42 00:05:01.230 ⇒ 00:05:06.310 Zoran Selinger: It’s a… it’s such a… such a good report.
43 00:05:06.540 ⇒ 00:05:16.050 Zoran Selinger: Actually, let me, while you’re looking at that ticket, Let me, drop.
44 00:05:17.160 ⇒ 00:05:21.789 Zoran Selinger: conversion, but it’s Google Analytics.
45 00:05:23.340 ⇒ 00:05:27.620 Zoran Selinger: So, actually, my master thesis is on that report.
46 00:05:28.750 ⇒ 00:05:31.520 Zoran Selinger: I was kind of exploring machine learning.
47 00:05:31.980 ⇒ 00:05:32.610 Robert Tseng: Wow.
48 00:05:32.610 ⇒ 00:05:40.789 Zoran Selinger: on that particular report, so I like it a lot. And I’ve never seen it in any other tools.
49 00:05:41.260 ⇒ 00:05:42.500 Zoran Selinger: since.
50 00:05:43.580 ⇒ 00:05:49.009 Zoran Selinger: Maybe, maybe you, you’ve seen it before, in maybe other tools.
51 00:05:50.860 ⇒ 00:05:51.509 Robert Tseng: Are you sure?
52 00:05:51.510 ⇒ 00:06:00.449 Zoran Selinger: for a nice screenshot, it’s such a good report, and Mitesh also likes it. He was asking about it, so I would really like to,
53 00:06:00.640 ⇒ 00:06:07.679 Zoran Selinger: recreate it in… I’m just adding it to a ticket right now.
54 00:06:08.370 ⇒ 00:06:09.140 Zoran Selinger: Yeah.
55 00:06:10.170 ⇒ 00:06:13.240 Zoran Selinger: So if you look at… if you look at linear…
56 00:06:13.410 ⇒ 00:06:16.780 Zoran Selinger: You’ll see the screenshot. It’s such a… it’s such a good report.
57 00:06:17.060 ⇒ 00:06:22.700 Zoran Selinger: It really helps you on… it helps understand, I mean, this is…
58 00:06:22.890 ⇒ 00:06:27.570 Zoran Selinger: It’s a… it’s a fair, let’s say, let’s call it a fair screenshot.
59 00:06:28.380 ⇒ 00:06:29.000 Robert Tseng: Hook.
60 00:06:31.290 ⇒ 00:06:48.659 Zoran Selinger: So it shows you which channels, so you can see, for example, 100 people converted by first arriving by a paid search, then their second was direct, and that’s where they converted, right? And you can see…
61 00:06:49.290 ⇒ 00:06:51.639 Zoran Selinger: All those different patterns.
62 00:06:51.750 ⇒ 00:07:03.770 Zoran Selinger: And you can see which one of those are repeating, essentially. So it’s… it’s a really nice visualization, and you can really understand, okay, our, like, our paid search is really good.
63 00:07:04.220 ⇒ 00:07:08.920 Zoran Selinger: At, top of the funnel, even though that might not be on purpose.
64 00:07:10.400 ⇒ 00:07:28.930 Zoran Selinger: But that’s… it serves the top of the funnel a little bit more, and then you would see, generally speaking, direct and organic maybe being a little lower in the funnel and all of that stuff. So, I would like to visualize this in Omni in some shape or form.
65 00:07:29.210 ⇒ 00:07:29.740 Robert Tseng: Yeah.
66 00:07:29.740 ⇒ 00:07:35.880 Zoran Selinger: And our edge layer is perfect for it. We have exactly the right data for this.
67 00:07:37.470 ⇒ 00:07:43.960 Robert Tseng: Yeah, I’ve not seen another, tool that does this out of the box. I was thinking Mixpanel kind of has something like this.
68 00:07:44.070 ⇒ 00:07:46.109 Robert Tseng: Because they have,
69 00:07:46.800 ⇒ 00:07:53.180 Robert Tseng: if you get the right event stream in there, they have, like, a… I mean, I guess I don’t know if I logged the mix panel,
70 00:08:00.230 ⇒ 00:08:06.390 Robert Tseng: Let’s see if I can get this to the… Quick reading.
71 00:08:08.240 ⇒ 00:08:13.660 Robert Tseng: I’m just saying, like, maybe this will be easier to do. Oh my goodness.
72 00:08:18.220 ⇒ 00:08:19.570 Robert Tseng: So…
73 00:08:20.690 ⇒ 00:08:28.729 Zoran Selinger: Assuming that we have edge data in Mixpanel, which, frankly, I don’t really know if we still do. I feel like it’s something I’ve asked Greg, but not sure.
74 00:08:28.960 ⇒ 00:08:32.520 Robert Tseng: Then you have, like, flows here.
75 00:08:33.039 ⇒ 00:08:40.280 Robert Tseng: And you could start with, like, I don’t know. Let’s say…
76 00:08:41.010 ⇒ 00:08:46.240 Robert Tseng: I guess this is more where they’re going once they land on the page, so this is, like…
77 00:08:46.360 ⇒ 00:08:47.800 Robert Tseng: This was a little bit afterwards.
78 00:08:47.990 ⇒ 00:08:54.139 Zoran Selinger: analytics question here, but we really have, like, an attribution question.
79 00:08:54.590 ⇒ 00:08:55.050 Robert Tseng: Yeah.
80 00:08:55.050 ⇒ 00:08:55.580 Zoran Selinger: setting.
81 00:08:55.580 ⇒ 00:09:05.549 Robert Tseng: Well, you’re, like, building, like, an attribution flow report before this product flow report. It’s basically… Yeah. Yeah. Exactly. Alright, never mind, it’s not the same thing.
82 00:09:05.970 ⇒ 00:09:11.629 Zoran Selinger: Yeah, so I’ll try to recreate this. I like it a lot,
83 00:09:12.770 ⇒ 00:09:21.470 Zoran Selinger: I loved it in Google Analytics, they since removed it, I don’t know why, maybe the premium version can get some sh… some…
84 00:09:21.600 ⇒ 00:09:31.039 Zoran Selinger: shape of this, but, I’d like to, I’d like to get it in Omni. So I’ll try, I’ll try, and now, I know Mitesh will, will like that.
85 00:09:31.650 ⇒ 00:09:33.340 Zoran Selinger: Yeah. Yeah.
86 00:09:33.920 ⇒ 00:09:40.859 Robert Tseng: Yeah, no, this is interesting. I haven’t… I haven’t seen an attribution report that… this kind of structured, like, a flow chart. Yeah, yeah. So, yeah.
87 00:09:40.860 ⇒ 00:09:42.010 Zoran Selinger: Okay.
88 00:09:45.080 ⇒ 00:09:50.940 Robert Tseng: Cool. I guess maybe while we’re just here, just kind of wrap things up,
89 00:09:51.610 ⇒ 00:10:01.940 Robert Tseng: I mean, I’m just, like, clearing this life. Seems like everything is still mostly Greg and Gustafa. Like, what are they doing? If it’s… this is all done, like, what are we still doing here?
90 00:10:02.190 ⇒ 00:10:07.619 Robert Tseng: So, it’s fine. I think we can keep receding. I don’t… I just don’t think this is accurate.
91 00:10:07.930 ⇒ 00:10:10.470 Robert Tseng: I’ll follow up with that.
92 00:10:11.020 ⇒ 00:10:23.740 Robert Tseng: Yeah, so Wish, if you could just help me look into that, report. Basically, they’re trying… the, the agencies they’re working with, this is the last month of their trial, so they’re, like, wanting to know, are they even driving
93 00:10:24.070 ⇒ 00:10:25.530 Robert Tseng: revenue, so…
94 00:10:25.660 ⇒ 00:10:33.049 Robert Tseng: I mean, they are in small ways, but they want to see it in the exact control center that we… that I’ve built, so…
95 00:10:33.210 ⇒ 00:10:35.640 Robert Tseng: Yeah, and then…
96 00:10:35.940 ⇒ 00:10:36.420 Awaish Kumar: Okay.
97 00:10:36.420 ⇒ 00:10:41.600 Robert Tseng: I guess there’s… there’s this, other project that they want to start that I need to scope out, so…
98 00:10:41.820 ⇒ 00:10:47.340 Robert Tseng: Yeah, anyway, I think that’s the most urgent thing for me, so…
99 00:10:48.370 ⇒ 00:10:49.540 Awaish Kumar: Okay, yeah.
100 00:10:50.950 ⇒ 00:10:52.320 Robert Tseng: Okay, alright, see you guys.
101 00:10:52.640 ⇒ 00:10:53.290 Zoran Selinger: Guys, bye.